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NEW YEAR'S NUMBER

AND OFFICE EQUIPMENT JOURNAL

The only publication in Canada devoted to the Book, Stationery and Kindred
Trades, and for thirty-six years the recognized authority for those interests.

VOL. XXXVII.

PUBLICATION OFFICE: TORONTO, JANUARY, 1921

No. 1

Increase Your Profits In 1921

by featuring

^7^ by featuring

"individuality graven into them"
Played with Steel or Fibre Medles

''Artistic Companions of the Brunswick Fhonograph

BKUNSW'K'K Records retail from $1.00 to $2.50. They sell quickly. They sell steadily.
There's a good margin of profil for you in every sale Kadi month a new list is issued
containing all the lives! numbers of ih i day. And here'- a poinl to remember— the
House of Brunswick is behind them — that big, sound concern which, fur seventy-eight
years has been acknowledged as the leader in its field. The House of Brunswick never does
things by halves. What they start they carry through. It'- as certain as anything human
can be, that the Brunswick Record agency will soon develop into one of the most profitable
franchises that anv merchant can have.

Start the New Year right. Get in early with Brunswick Records. Begin now

by drop-
ping us a line asking for lists and price-. We can give you prompl service from any of our

three warehouses.

"REFLEXO" and "BRILLIANTONE"

Needles of Quality That Sell Every Day In the Year

Samples and Prices Sent Immediately On Request

JHE MUSICAL MERCHANDISE SALES CO.

TORONTO

79 WELLINGTON ST W., TORONTO

MONTREAL

SOLE CANADIAN DISTRIBUTORS .-

719 DRUMMOND BLDG., MONTREAL

WINNIPEG

143 PORTAGE AVE. E., WINNIPEG

B 0 O K S F. L L E R. AND STATIONER

Let him help you

There is a better way to keep
the store records you need

In your province there are representatives of The
National Cash Register Company of Canada, Limited.
They are students of business systems. They have
been trained to be of service to merchants — to help
merchants solve their problems.

Let one of our representatives show you how you
can get the store records you need without working
overtime on day books, pass books, ledgers, and
memorandums.

He will show you the easiest way to get the records
you need every day to control your business.

We make cash re^istets for every line of business

NATIONAL

CASH REGISTER CO.

OF CANADA LIMITED

BOOKSELLER AND STATIONER, January, 1921. Volume XXXVII. Published every month. Yearly subscription price, $2.00.
Entered as second-class matter, July 1st, 1912, at the Post Office at Buffalo, under the Act of March 3rd, 1879. Entered as
second-class matter at the Post Office Department, Ottawa.

BOOKSELLER AND STATIONER

MfcuvujoiD & mwmkMi*

Afew 3ooks Leading Authors

!CJ

RIOER W ROBEim
HAGGARD flCHAM6ERSy

ROBERTS? MARIAN W^OR*
LR«NEHARtA KEITH AW.BURGESSJ

SAX WhERBERtTrOBERT W HUGH
ROHMER I JENKl NS A A. HOOD IvVALPOLE

JOSEPHS W.A. YFREDEmc^¥MARSHALLY5TEPHEN
lHPOK\NO I F R ASER & N I V EN lsAUNOERSAMcKENNA

ca^pSeu-Y 3ESSIE TFUAkNK YETEMPLETR06ERT T H-A-

scott Aalexandet^winnertdnAthurstonSwatson I vachell

DT7^ "DW~W THE LOT

,J>swm uvrar booh u<§r joei

BOO K S E L L E R AND s T A T E 0 N E R

THE

TRADE

THE MACMILLANS IN CANADA

at St. Martin 's House, Bond Street
TORONTO

are, as before, EXCLUSIVE
AGENTS for the sale of the E. M.

LEAVENS COMPANY, INC.,

line of toy books, cut outs, paper
dolls, etc., to the book trade.

The E. M. Leavens Company, Inc.

Elm Street, Rochester, N.Y.
January First, Nineteen Hundred and Twenty-one.

BOOKS KLLER AND STATIONER

/^\UR travellers are now on their way
to call on you. Your time is valu-
able. Why not economize it by exam-
ining beforehand your stock (if any) of
the following series ?

Nelson's New Century Library
Nelson's Popular Novels (50c)
The Nelson Classics ( 50c )
The People's Books (25c and 35c)
The Highroads of History, Geography and Literature
The Nelson Annuals — Jolly Book, Chummy Book, Chil-
dren's Treasury.
Nelson's "How It's Made" Series
Nelson's History of the War (John Buchan)
Nelson's Picture Board Books (35c to $3.50)
Nelson's Picture Paper and Linen Books (25c upwards)
jack's "Shown to the Children" Series
Jack's "Told to the Children" Series
Jack's "Children's Heroes"
Jack's Masterpieces in Colour
The Children's Story of the War
The Royal Atlas for Canada
The Highroads Dictionary

Complete List on Request

As for NEW BOOKS, our representatives will
show you advance copies and tell you all
about them.

Thomas Nelson & Sons, Ltd.

(Incorporating T. C. & E. C. Jack) Toronto

B 0 0 KSELLER AND STATIONE R

NEW YEAR'S NEWS

THE

OXFORD UNIVERSITY PRESS

HAS TAKEN OVER
THE WORKS OF

RUDYARD KIPLING

FOR CANADA

CLOTH $2.00 NET
RETAIL* PRICE LEATHER 2.50 NET (English Ed.)

FULL STOCK EARLY IN JANUARY

OUR REPRESENTATIVES WILL SHORTLY
SHOW YOU A MOST EXTENSIVE RANGE OF

BIBLES
THE POETS

FAMOUS OXFORD INDIA PAPER SETS

JUVENILES

PICTURE BOOKS

MANY STRIKING NEW NUMBERS

MAKE INCREASED BOOK SALES PAY THIS YEAR'S STORE RENT

Doubleday Page & Co. Q R P I INHY 25 Richmond St- W-
Country Life Press *^# D# VjUnl/I, Toronto, Canada

Garden City - N.Y. OXFORD UNIVERSITY PRESS

BOOKSELLER AND STATIONER

Again we open up the season

With a SPECTACULAR LIST

Of DOUBLEDAY- PAGE FICTION

NOTICE

BOOTH TARKINGTON
CHRISTOPHER MORLEY
WILLIAM PATTERSON WHITE
SAX ROHMER
GILBERT FRANKAU
HAROLD MacGRATH
WILLIAM McFEE
HARRY LEON WILSON

THESE AUTHORS
THESE PRICES

ALICE ADAMS

TALES FROM A ROLL
TOP DESK

THE 'HEART OF THE
RANGE

BATJWING

THE SEED OF
ENCHANTMENT

|THE PAGAN MADONNA]

AN OCEAN TRAMP
THE WRONG TWIN

Remember Ruggles of Red Gap

C. N. & A. M. WILLIAMSON great pearl secret

CHAS. NEVILLE BUCK
LOUIS JOSEPH VANCE

THE ROOF TREE
RED MASQUERADE

(The Lone Wolf's Daughter)

$1.90

NET

1.90

NET

1.90

NET

1.90

NET

1.90

NET

1.90

NET

1.90

NET

2.00

NET

1.90

NET

1.90

NET

1.90

NET

THE ABOVE ARE JUST A FEW OF MANY REAL SELLERS
MAKE INCREASED BOOK SALES PAY THIS YEAR'S STORE RENT

Doubleday Page & Co. O D fTTM Fl V 25 R'chmondfSt. W.
Country Life Press *^* D» VI *J 11 LJ I , Toronto, Canada

OXFORD UNIVERSITYilPRjESS

itry
Garden City

N.Y.

H 0 OKS E L L E R AND S T A T TON E K

1921 Values

N the course of two or three weeks
our Representatives will be on the

road with the lines of the following con-
cerns at I 92 1 values:

Houghton, Mifflin Company - Boston

Rand McNally Company - Chicago

M. A. Donohue & Company - Chicago

Sinclair-Allen Company, Ltd., Toronto

SOME OF THE BIG BOOKS WE WILL PUBLISH

January— MADAME GILBERT'S CANNIBAL - - Bennet Copplestone
February— THE SAND DOCTOR - - - Arnold Mulder

March— SISTER SUE Eleanor H. Porter

April— GUNSIGHT PASS ------ McLeod Raine

May— FAR TO SEEK Maud Diver

June — JACKIE Countess Barcynska

(books of mert

THOMAS ALLEN, Toronto

Publisher

HOOKS E LLER AND S T A T I 0 N K !;

The first order received after
the fire was for one "Out Of The Wreck,"
by Joseph Hocking, in our 2/-Editions.

"Out of the wreck

ALTHOUGH the entire stocks of The Musson Book Co., Limited and Hod-
der and Stoughton Limited were completely destroyed in the disastrous
fire which occurred in the Shuttleworth Building on Christmas Eve, it
has not altered our plans to enter the new year with every confidence that with
the important books we have arranged for, 1921 is going to break all our pub-
lishing records.

Our records and plates were stored in fireproof vaults and new editions of Our own
publications and those of the various well-known firms we represent will be ready in
record time.

Zane Grey's great new Romance, "The Mysterious Rider," will be published as sche-
duled on Jan. 5. This will be followed by our entire spring list, of which complete
announcement will be mailed to the trade shortly.

Hodder & Stoughton Limited have the honour to announce the publication this
spring of the Prince of Wales' Book containing the official pictures of his recent tour,
selected by himself. It will be the wonder book of the year and the sale of an
enormous number of copies in Canada is assured by the fact that it is going to
sell for $2.00 and that all the publisher's profits go to St. Dunstan's.

With such books as these and many more to follow shortly, we are entering 1921 with
confidence and optimism, courage and faith, erect shoulders and firm step, assured
that from out of the wreck it is possible to build up a greater list than ever.

With best wishes for a prosperous New Year.

THE MUSSON BOOK CO., LIMITED

AND

HODDER & STOUGHTON LIMITED

NEW ADDRESS

263-265-267 ADELAIDE ST. WEST, TORONTO

(In the Heart of the Publishing District)

BOOKS E LLER AND S T A T I O N E R

STRAIGHT LINES

RAPID TURNOVER-

FEATURE GOODS-

HOLIDAY GIFT STATIONERY

OUR OWN MANUFACTURE

Illustrations of Papeteries entirely different
to any ever before shown in Canada

-^X ,*

fft£?ft»-»

- ^^a / r;:

■ •*• 1

X tr

Entirely new tops — Our own selections of cover paper embrace a wide range, exquisite and dainty in design, tastefully
gotten up box dressings, ribbons, hot embossing and die-stamping harmonizing throughout. Fancy and attractive in
color.

TRAVELLERS WILL SHOW

The Copp, Clark Co., Ltd.

BOOKSELLER AND STATIONER

to BIGGER BUSINESS

MORE PROFIT

MADE IN CANADA

CHRISTMAS AND NEW YEAR

GREETING CARDS our own manufacture

Introducing to your notice New and Original
Designs at Popular Prices

Steel die engraved inside and out. Attractive wordings. Shapes are novel and unique,
embracing pleasing ideas. Fancy colored stock and envelopes to match. Many arc
ribbon tied.

THESE LINES SHORTLY

• •

Toronto, Canada

BOOKSKLLER AND STATIONER

rnest Dudley

sells out to

RUST CRAFT

ON JANUARY FIRST, ERNEST DUDLEY CHASE, FOR TEN
years in business under his own name, joins us as an associate. We
are taking over his entire business, and will continue to publish
the many remarkable numbers he has so successfully created and mar-
keted. This addition to our line makes our group of greeting cards
absolutely complete in every particular, and the assistance Mr. Chase
will lend in the way of creative work will make for a better, bigger and
busier Rust Craft.

The great addition to our lines necessitates larger quarters, therefore,
we will occupy an enormous floor at 1000 Washington Street, Boston, to
which address all mail should be sent after January first.

What to expect in the 1921 Rust Craft Line

A most complete and comprehensive Everyday Line combining the
RUST and CHASE ideas.

One hundred Gift Cards to retail at five cents each.

A larger and better line of "Gifts that Grow," NARCISSUS BULBS,
with new NOVELTY BOWLS superior to anything shown before.

Famous "CHASE" Handkerchief Holders, with many new additions.

A wonderful line of FAMILY CHRISTMAS CARDS to sell for:
.10 — .15 — .25 — .50 and 1.00 — a year ahead of the market.

New and novel ideas in MONEY, CHECK, BILL and COIN HOLD-
ERS.

A better line of FRENCH CHRISTMAS and NEW YEAR CARDS.

CHRISTMAS BLOTTERS— the most varied line we have ever origi-
nated to sell from 20 to 50 cents.

A real "honest-to-goodness" line of NEW YEAR CARDS, not make-
shifts, but New Year's designs and verses.

The best selling line of THANKSGIVING CARDS published.

GIFT NOVELTIES in greater variety than ever.

CHRISTMAS CARD NOVELTIES, a card for every occasion.

RUST CRAFT PUBLISHERS

1000 Washington Street, Boston

BOOKSELLER AND STATIONER

Mucilages and Paste
are Made in Canada

Catalogues mailed to the trade on request.

Canadian Factory and Offices at

9-11-13 Davenport Road

Toronto

%/k^

The Overwhelming Supremacy
of Pitman's Shorthand

BRITISH CENSUS FIGURES

Examined and Certified by
Chartered Accountants

IN SCHOOLS

Out of 48,443 Students, 47,393 learn
PITMAN.

PERCENTAGE 97.8

IN BUSINESS

Out of 13,655 Writers, 13,182 write
PITMAN.

PERCENTAGE 96.5

IN JOURNALISM

There are 2,849 Members of the
NATIONAL UNION OF

JOURNALISTS.
2,824 use PITMAN.

PERCENTAGE 99.1

There is no doubt of the superiority of
Pitman's Shorthand.

SIR ISAAC PITMAN & SONS, Ltd.

70 Bond Street, TORONTO

WhoUtale Agent* : The Copp, Clark Co. and the
Commercial Textbook Company

This New Book by Mr. Work is a Necessity for Every Auction Player

AUCTION METHODS UP-TO-DATE

By MILTON C. WORK

Author of Auction of Today, Auction Developments. Auction Declarations, with

ALL THE NEW LAWS

This New Book Also Contains Much Advice Which Will Benefit All Classes of Players, Including

A Resume of the Latest Expert Methods of Bidding and Play

and

The Famous Tournament Hands

Selected by Mr. Work and played in Tournaments personally conducted by him in the leading cities of the country

MR. WORK is the originator of the present count which revolutionized and popularized
the game. As an expert, he has visited practically every city in the country in which
the game has produced skillful players. He has met the experts in all these cities and is
qualified to describe their methods of play and give the reasons for and against each theory.

Contains the New Laws

Adopted by the Whist Club of New York— The code which will be universally followed

The Tournament Hands

This series of hands is justly regarded as the best and most conclusive test of skill yet devised, in that it
entirely eliminates the element of luck and rewards only sound bidding and brilliant play.

HANDSOMELY PRINTED AND BOUND

The book is printed in two colors where necessary to show card suits, and richly bound in red cloth, with
gold side and back titles. (Size 5% x 7V2). Price $2.00

THE JOHN C. WINSTON CO., LIMITED

129 Spadina Ave.

TORONTO

HOOKS K L L E R AND S T A T T 0 N E R

rs9 <

A Sales Force Whose Services Are Free

In tliis advertisement arc photographs of part of a capable,
liard working selling organization, maintained at our expense
to help you sell White & Wyckoff stationery. This sales
force we call Dealer Helps.

Shoulder to shoulder with this organization stands White
& Wyckoff national advertising to consumers. Through the
country's best magazines it is making new customers with
each succeeding week.

Of equal sales value is the 1921 calendar. Beautifully il-
lustrated by Lejaren a Hiller and W. D. Teague, we believe
it will be the finest calendar of the year. Orders should be
mailed immediately to make sure that they are filled.

In addition to these "Star Salesmen" there are movie
slides ready for use, a series of newspaper advertisements for
insertion over your name and address, window cards and
stands, cutouts, easels, display rolls and a host of others.

The service of this entire force will not cost you a penny
for they are but part of White & Wyckoff Service to White &
Wyckoff Dealers.

Send today for complete list of
Dealer Helps.

WHITE & WYCKOFF MFG. CO.

Holyoke, Mass., U.S.A.

Matter Makers of Distinctive Social Stationery,
Writing Tablets mid Composition Books

All orders for dealer helps given
prompt and careful attention.

White % Wyckoff s

'Distinctive wfifo Stationery

BOOKSELLER AND STATIONER

t&Lility

(OUT of present conditions, the
Qreeting Card industry is ris-
ing to an euen higher plane of

public confidence, cfhe allegiance of the
public to the industry has grown stronger
and Qreeting Cards are making thousands
of new friends euery year.

^Through periods of inflation and de-
pression, Qreeting Cards haue always
maintained their high quality ideals.

An industry that caters to the highest
instinct in human nature is bound to Hue
foreuer. The personal greeting is as old
as the Stone Age. Qreeting Cards are the
modern medium, expressing that wonderful
human emotion of good-fellowship.

Sentiment, not price, rules the public in
the buying of Qreeting Cards. That is why
most of the greatest retail establishments in
America found their Christmas card booth
the busiest and most profitable section of
all their different departments during the
Christmas buying season of 1920.

/neLkrzza Company

S PUBLISHERS J J

Minneapolis Minnesota

3E53-SZ

•«-*<>*-»•

_THE STAMP OF
JISTINeTlON

NEW YORK

a
9

BOSTON

A New Connection

""THIS is a new line
being shown for
the first time this
year by

A. R. MacDougall & Co.,
Limited

and is a fitting addi-
tion to the list of
leading manufacturing
concerns represented
by this house in the
Canadian market.

The Buzza Company's

Distinctive Line

of Greeting Cards

is one of the largest and
most conservatively
priced in America.

It is a standard line.

A. R. MacDougall
& Co., Limited

Manufacturers' Representatives

468 King Street W.
TORONTO CAN.

TORONTO

BOOKS ELLE-K AND STATIONER

MacDougall's First M

Jfflap Healtf), JMpptn

WE take this opportunity of
1920 has proved all that
to extend the very best of good
a record year for you in all

SUNDRIES DEPARTMENT:

Individual announcements from this department
will be made from time to time regarding "Dixon"
Lead Pencils, Crayons, Penholders and Erasers;
"Vulcot" Waste Baskets, Automatic Pencil Sharpen-
ers; Easthampton Rubber Bands; Erie Art Metal
Desk and Waste Baskets; "Superior" Paper Fasten-
ers; Sengbusch Ink-stands; Standard Chalks and
Crayons; Setten and Durward's Stationery Sun-
dries; John Mitchell's Steel Pens; Webster's Ink
Powders; Aromac Sealing Wax; "Kolok" Carbon
Papers and Typewriter Ribbons, and Haviland's
Paste.

FANCY GOODS DEPARTMENT:

Fancy Leather Goods from six English factories — Dress-
ing Cases, Jewel Boxes, Writing Cases, Portsea Purses,
Letter Cases, and a large variety of Bill Folds made to
Canadian patterns.

A big range of English Fancy Goods, including Photo
Frames, Steel Frame Mirrors, Metal Ink Stands,
Aluminum Goods, Canvas and Leather School Bags.
Also a complete line of Dolls, Toys and Games, and a
full line of Aberdeen Combs.

Our Salesmen will be Start

R. MacDougall & C

Manufacturers9

468 King St. West,

BOOKS E L L K R A N I ) S T A T T ( ) N E R

essage for the Year 1921

es& anb $ro£perttp be §9our£!

expressing the sincere hope that

you could have hoped for and

wishes for 1921. May it prove
respects.

STATIONERY DEPARTMENT:

In this department this year we will show the trade
throughout Canada an entirely new range of Birn
Bros. Christmas Cards. This firm has emerged
from the reconstruction period following the war
with colors flying and will send 1921 collections to
Canada excelling anything ever before shown.

A new line this year which the ARO-MAC travellers
will show, is that of the Buzza Company, of Minne-
apolis. This line is without peer among United
States greeting card productions, both as regards
the merit of the sentiments and the style of the
cards.

Geographia, Ltd., London, England, is another new
house this year — Pocket Maps, Toy Books, Post
Card Albums, and Water-Color Paints.

This will be our sixteenth year showing Holman
Bibles and Albums. These are of the highest
quality and are recognized as such by the trade
everywhere.

Jewel Fountain Pens and Ink Pencils, made by the
Jewel Pen Co., London — a standard English line.

ing Out Early in January.

ompany, Limited

Representatives

Toronto, Ontario

BOOKSELLER AND STATIONLK

BUXTDN1

KEY KASE

flat — smooth — neal

SAVES YOUR POCKETS

Fita vest or hip pocket, or handbag
without "bulging.'' Keys easy on,
easy off, easy to find (even in the
dark !), as each has a definite loca-
tion. Each hook holds two keys.

Nationally Advertised

i n MacLean's, Saturday
Night, Literary Digest.
American and elsewhere.

O Wherever there's a pocket or

a handbag there's a pros-
pect.

Canadian Retail Prices
Real Pig Skin

1 hooks SI. 00

° ViC^ M G hooks 1 .25

- hooks 1.50

Goat Morocco. Lined

1 hooks $1.26

6 hooks 1.50

H hooks 2 - 00

Also others at $3.25 and
some as low as 40 cents.
Write for discount.

Address

Rowland & Campbell,
Ltd.

AH YH W. Canada Agents

Leathers'! M Dept. K, WINNIPEG

M'd. by

L. A. W. Novelty Co
Springfield. Mass.

Julian Sale Leather Goods Co.

E. Canada Agents

Dept. K, TORONTO

For ARTISTIC EFFECT
USE

The ALBION
SILKY CORDS

for Tying

' :: BOOKLETS ::
GREETING CARDS
:: CALENDARS ::

The Progressive Stationer uses the Albion
Cords every day for innumerable purposes.

PLAIN CALENDAR
CORDS, BOOK SEW-
ING THREADS, etc.

Ask for Samples from the Manufacturers.

The Albion Sewing Cotton Co. Ltd.

Fawley Mills, Tottenham Hale

LONDON, ENGLAND

Story Books
Toy Books
Painting Books

See the new Dainty
WEE SERIES and
M O N DAY'S
CHILD SERIES

SEND FOR LATEST
LIST

Canadian Representative

W. C. B. WADE

Carlaw Building

28-30 Wellington St. W.

Toronto

GALE & POLDEN Limited

2 Amen Corner, London, E.C.

Aldershot

Portsmouth

To Postcard Publishers

LILYWHITE

LTD.

HALIFAX, ENGLAND

Request applications for
samples of

Plain or Tinted, Embossed
Real Photo Birthday and
Message Cards, Photo View
Printing, Commercial Photo
Printing, Collotype View
Card and Album Work or any
class of postcard printing.

SAMPLES AND QUOTATIONS WITH
PLEASURE.

BOOKSELLER AND STATIONER

THE.

reuNTPEN

STOCKING a popular pen like
the "SWAN" Fountpen opens the
avenue to bigger profits in your
pen department. Its many at-
tractive features will please your
customers; the profits it offers
will please you.

Write for further information

&°3

TMaBieToxid % Co

3 COLLEGE STREET
TORONTO

17 MAIDEN LANE
NEW YORK

BOOKSELLER AND STATIONER

A WINDOW DISPLAY THAT ATTRACTED

Sensational Attention

TORONTO Dealer who made a
complete window display of the
Davis Quality Cards, attracted
people to his store, through this display,
from all quarters of Toronto. Passers-by
were heard to make many enthusiastic
comments on this wonderful exhibition of
cards.

The originality of sentiments, beauty in
design, harmony in coloring and quality
of stock of the Davis Quality Line made
possible this wonderful display that attract-
ed such wide attention.

The Davis Quality Cards are sold in
Canada by McClelland & Stewart, Ltd.,
whose travelling representatives will be
glad to show to any dealer the complete
line of these beautiful cards — the widest
range shown by any House.

DO NOT PLACE YOUR CARD ORDER

UNTIL YOU HAVE SEEN THIS LINE

FOR 1921

McClelland and Stewart, Limited

21 5-21 9 Victoria Street, Toronto

Representatives in Canada for
THE A. M. DAVIS COMPANY QUALITY CARDS

16b

BOOKSELLER AND STATIONER

Venus pencils

^F The largest selling Quality pencil in the world

1 '

on 5B 4H :m ZB h hh r

5WTCSI vrnwfW yehy

AND 50FT6WB SOFT »

GLACfttiT VERY AND

VEfiY v£iv

BLACK ULACK

SOFT SOU

MEDIUM

AND BLACK

2H 311 4H 5H (ill 711 Jill Oil

HAUL) MABD

■ ■

Elf TWA EXIBA AN3

■ AND FIRMEST
ANO r*TRA

Made in 17 black degrees — from 6B Soft-
est to 9H Hardest. Guaranteed never to
vary. An./ degree is precisely the same
as a similarly marked one, irrespective
of when purchased — one of the many
reasons why you can assure your cus-
tomers unreservedly that VENUS Pen-
cils are the very best pencils they can
buy.

Also 3 copying degrees

THOSE who demand the best pencils
always insist upon getting VENUS.
None other affords such smoothness of
lead, ease of writing and drawing,
strength and durability. None other en-
joys such widespread demand. VENUS
Pencils are supreme. And they are profit-
producers extraordinary.

\(l. 3800— (Illustrated) Without rubber. Furnished
in any of (he 17 degree?.

No 3820— (Illustrated) With tip and rubber/ Fur.
nished from 3B to OH.

Xii. 813 — Pocket size. With protector and rubber. Fur-
nished in HB only.

No. 3800

CTTW^^^

R1C A*f PRNC 11. CO- NwrYOKX

No. 3820

TTenus

V ERASERS

American Lead Pencil Co.

HE 9ame enduring goodness which differen-
tiates VENTS Pencils from all others, places
VENUS ERASERS in a class by themselves.

Made of finest gray rubber — smooth, close texture.

durable. Cleans as well as erases. Will not discolor

or damage. Unexcelled for art,

commercial or school purposes.

Made in 12 sizes: Smallest. 100

to a box; largest, 4 to a box.

220 Fifth Avenue, New York

and London, England

'M$s

*$?£*

rop^c*-

^pg,

BOOKSELLER AND STATIONER

TERLINQ

LINE. %-M

MADE IN CANADA

Columnar Binders and Sheets

This is the big time of the year for Columnar Books. Are you
showing the loose leaf style? If not you are not making the most
of your opportunity.

Your customer can buy a bound Columnar Book in any stationery
store. Why not be one of the leaders and show our loose leaf style?
Your customers will appreciate it and will come back to you for
additional supplies.

Show how easy it is to get any number of columns; how easy to in-
crease the number of columns if more are wanted at any time.
Show how more than one book can be put in one loose leaf binder
by using Index Tabs properly marked. Carry a supply of our cel-
luloid tabs in 6 strips with removable paper markers. These are all
ready for use, can be cut any length and attached to a sheet quickly
by you or your customer.

If you have a stock, make a window display. If you haven't, write
us at once. We will advertise this outfit in February issue of Busi-
ness Methods, the Canadian business paper that goes to 4,000 offices
in Canada. January issue of the same magazine carries an ad. of
our Sectional Post Binders (see Bookseller for December). We are
doing this to help you sell our goods.

Luckett Loose Leaf, Limited

TORONTO

BOOKSELLER AND STATIONER

COUTTS

SETS THE PACE!

BIG PROGRAMME FOR 1921

New Quarters
Added Equipment
Extended Lines
Widened Opportunity

AND

More Profit for Retailers
THAT IS SETTING QUITE A PACE, ISN'T IT?

The new home of Coutts Greeting Cards will be

THE PURMAN BUILDING

263-265 Adelaide Street West, TORONTO

Here there will be about 13,000 square feet of floor space. The whole
enterprise will be on a correspondingly enlarged scale. The added
numbers will appreciably enhance the value of the Greeting Card De-
partment in every Retail Store.

100f. INCREASE IS THE OBJECTIVE

No Retailer should fall short of that in his 1921 sales of Greeting Cards.
YOU CAN DO IT IF YOU TIE UP WITH

W. E. Coutts

263-265

Adelaide Street
West

COUTTS

GREETING
CARDS

BOOKSELLER AND STATIONER

W0*tt4***&iM4&&>&<

fW p I W

V^a^ /Zfflb %. y//,y/y//s/y///Mmy/4w^////w^

Cutting Costs

What would you give to be able to do all your business on a cash
basis? Perhaps you do it that way now, and you know how much
better it is than to be in monthly jeopardy for fear you offend Mrs.
Thompson when you present her bill with the request polite.

You can give infinitely better service to all if all pay their accounts
promptly. The one who suffers most is the one who pays promptly,
for he has a right to expect good service.

We feel somewhat the same way. Hie cost of the white paper in
Bookseller and Stationer to-day is far more than the price you pay
for your subscription.

In our trade newspapers we urge all our readers to place their busi-
ness on a cash basis — customers paying cash — merchants taking
cash discounts — and renewing the subscriptions to worth-while
trade newspapers when they expire.

If you intend to renew let us know. If you cannot pay for a few
weeks, write us and we will extend your subscription. But if we
don't hear from you, that costs us money and takes away from your
service.

^he amount we save is in your interest — for every man who renews
promptly allows us just that much more to invest in editorial ser-
vice in your paper.

The MacLean Publishing Company, Limited

Trade Newspaper Division

Publishers of the following specialized business papers:

Dry Goods Review
Men's Wear Review
Bookseller & Stationer
Sanitary Engineer

Druggists' Weekly
Canadian Grocer
Hardware & Metal
The Financial Post

BOOKSELLER AND STATIONER

EAGLE PENCIL COMPANY

General Offices: 703 East 13 th Street, New York

WARNING!

DURING THE PAST YEAR, LEAD PENCILS MANU-
FACTURED IN FOREIGN COUNTRIES, CLOSELY
IMITATING OUR WELL-KNOWN STYLES AND BRANDS,
HAVE BEEN OFFERED AND SOLD IN THIS COUNTRY.

IN ORDER TO PROTECT OUR PROPRIETARY RIGHTS,
WE WERE FORCED TO APPEAL TO THE COURTS
AGAINST FIVE DIFFERENT IMPORTERS AND DEAL-
ERS, AND IN EACH CASE AN INJUNCTION AGAINST THE
SALE OF SUCH GOODS INFRINGING OUR RIGHTS WAS
ISSUED.

WE HEREBY NOTIFY ALL IMPORTERS AND DEAL-
ERS THAT, UNDER THE LAW, ALL PERSONS DEALING IN
GOODS INFRINGING THE PROPRIETARY OR TRADE
MARK RIGHTS OF OTHERS, CAN BE PROSECUTED, AND
WE ISSUE THIS WARNING, THAT WE WILL VIGOR-
OUSLY PROTECT ALL OUR TRADE MARKS AND PRO-
PRIETARY RIGHTS, AND OUR ATTORNEYS HAVE IN-
STRUCTIONS TO PROSECUTE ALL DEALERS IN GOODS
INFRINGING UPON THESE RIGHTS.

Veiy truly yours,

EAGLE PENCIL CO.,

President

BOOKSELLER AND STATIONER

ROBINSON REMINDER

Each memo goes on a separate perforated coupon.
When attended to it is torn out. This Leaves Live
Notes Only for instant reference, removing the last
excuse for forgetting. Handy pocket in cover.

How It Does Sell!

Over a million in use already and the demand in-
creases daily. Millions yet to be sold, and will be,
by the hundreds of far-sighted dealers who are out
for this business. Best National Magazines in the
country are used to speed up "turnover," and we sup-
ply dealers with high-class colored window cards,
brilliant translucent counter signs, and other adver-
tising helps to enable them to connect up with this
powerful publicity.

Ask Now
For Your
PROFIT
On These
Retail
Prices

Size B

::xr, In

$1.85

1.70

1 50

> T5

3.00

,T5

Reminder with extra filler

Black Leather

Cross C.rain Leather

India Calf

Cowhide

Genuine Morocco

Imitation Leather

Cloth (without extra tiller) .25
Ladies Shopping Reminder

With Pencil and Extra Filler

Black Leather

Patent Leather or Cross Grain

Morocco. Cowhide or In.h.i Calf
Extra Fillers : Pet doaeri size K
$1.00; Size L, 70c. Gold name on I
Prices changed without notice

Size A

3^x7 in.

$2.00

2 7".
3, 50

3 7'.
4.00
1.00

.50
Size L
■>\xSVt In.
$1.50
1.7r.
2.25
Size A
.er 25c extra.

ROBINSON MFG. CO.

74 ELM ST., WESTFIELD, MASS., U.S.A.

Nationally Advertised in

SATURDAY EVENING POST

LITERARY DIGEST

AMERICAN, MACLEANS

METROPOLITAN, and Elsewhere

Accept No Imitation

Live

Notes

Only

Tear Out

When

Attended To

Standardized Ships —

and Standardized Stocks

Standardized ships prevented mista
ing. They were one of America's grea
war."

Standardizing anything means simp

Simplifying your merchandising met
reduce your operating costs and increa
that gives unexcelled quality in each p

Standardizing on Carter products w
bookkeeping and stock accounting.

Carter Inx Products have a fifty yea
advertised and guarantee satisfaction.

The Carter line is complete and its
on Carter's is business commonsense.

kes, cut down costs, and hastened build-
test contributions and "ships won the

lifying according to a standard.

hods by adopting Carter standards will

se your profits. Why not push one line

roduct?

ill save costs for shelfroom, handling,

rs' reputation for excellence, are well

quality is unsurpassed. Standardizing

THE CARTER'S INK COMPANY

Mount Royal Avenue and Drolet Street
MONTREAL, QUEBEC

BOOKSELLER AND STATIONER

Just the Kind
Your Customers Will Like

GOODALL'S

English

PLAYING CARDS

Smooth, clean-cut and artistically de-
signed with a superfine finish.

A pleasing: line to handle and a great
assistance to your selling efforts —
Profitable and Satisfying.

Those conducting parties or other
social functions always prefer a
smooth-finished card that is a delight
to shuffle — so suggest Goodall's Eng-
lish Playing Cards.

AUBREY O. HURST

32 Front St. West
TORONTO

INDISPENSABLE PRODUCTS

Manufactured by

NOESTING PIN TICKET CO., Inc.

MOUNT VERNON. NEW YORK

See also 1 6 net.

WILLIAMS & NORGATE'S NEW BOOKS

Ready. Crown 4to. Bound Art Linen." 31s. 6d. net

An Onlooker in France,
1917-1919

By SIR WILLIAM ORPEN, R.A.

Illustrated with 96 full-page plates reproducing,
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Ready.

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6s. net

The Teaching of the New
Testament on Divorce

By the Venerable R. H. CHARLES, M.A., D.Litt.,
D.D., F.B.A., Archdeacon of Westminster.

The author shows how the teaching that divorce
is contrary to the Law of Christ has no authority
in the Gospels, producing ample evidence for his
new interpretation. A book that is bound to
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Ready.

Demy 8vo., cloth.

21s. net

The Prevention of Venereal
Disease

Being the report of and the evidence taken by the
Special Committee on Venereal Disease, instituted,
with official recognition, by the National Council
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acknowledged and experienced experts on the
vital physical and moral problems involved.
Interesting to Doctors and Officers of Public
Health.

Illustrated.

Demy 8vo., cloth.

15s. net

The Life of Charles Haddon
Spurgeon

By Rev. W. Y. FULLERTON,

Author of "Thomas Spurgeon: a Biography," "At

the Sixtieth Milestone," etc.

"This volume is the truest estimate of Mr. Spur-
geon which we have, and is likely to remain so."
— English Churchman.

* * *

Illustrated. Demy 8vo. Cloth. 12s. 6d. net

John Robinson

The Pastor of the Pilgrim Fathers

A Study of His Life and Times
By WALTER H. BURGESS, B.A.
"Of all the books called forth on this side of the
Atlantic by the 'Mayflower' celebrations, this is
so far easily the most important." — Manchester
Guardian.

14, HENRIETTA STREET, LONDON, W.C. 2.

BOOKSELLER AND STATIONER

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Winston's New and Complete
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Cushing's Manual of

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By LUTHER S. CUSHING

Rules of Proceeding in Debate in Deliberative
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By WINFIELD SCOTT HALL, M.D., Ph.D. 11.00 Net

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size (5% by 8% ins.),
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A thoroughly prac-
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Professor Gardner

and a large corps <>f
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management. and

stock raising as

taught in the best
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1,088 pages. Bound
in durable cloth.

PRICE

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Stirs the Ambition

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Compiled and Edited by
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The Mysterious Processes of Nature Simply

Explained

What Causes an Echo?

Why Do We Get Hungry?

Why Do Some of Us Have Freckles?
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Cloth. 7yax9y2 inches. PRICE $3.00 Net

International Encyclopedia
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Quotations WttjSSts!pAusH

The latest and most authoritative work, con-
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1,190 pages. Octavo. Cloth. PRICE .. $3.00 Net

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Text, Reference, Scholars', Teachers' and Home Bibles, including Red Letter Bibles and Testaments.
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ESTABLISHED 1890

129-139 SPADINA AVENUE

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G. A. HENTY'S BOOKS.

The ever-popular favorite for boys — young and old. 30 titles. New issue. Attractive
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The books for girls. 6s. and 5s. net.

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CHAMBERS'S Famous Reference Books

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Chambers's

Twentieth Century

Dictionary

PRONOUNCING, EXPLANATORY, ETYMOLOGICAL

1248 Pages

Cloth, 7s. 6d. net; Quarter Bd., 10s. 6d. net; Half
Moro., 17s. 6d. net

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694 PAGES

The Best Dictionary for School Use

Greatly Enlarged Edition,
Containing Supplement of

85 ADDITIONAL PAGES

Embodying all the most
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Chambers's Cyclopaedia of English Literature

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A history, critical and biographical, of Authors in the English
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Containing Contributions by
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Mr. Edmund Gosse, Sir Sidney Lee, Mr. A. C. Swinburne,

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Chambers's Concise Gazetteer of the World

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Chambers' s Biographical Dictionary

of Celebrities of all Nations and all Times. Cloth, 15s. Od. net.
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Chambers's Large Type English Dictionary

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Chambers's Book of Days

2 vols., cloth, 21/- net.
A Repertory of Popular Antiquities, Folklore, Anniversary
Days of Notable Events and Curiosities of Literature.
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Chambers' i Scots Dialect Dictionary

An invaluable book for the Scot abroad.
Comprising the words in use from the
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7s. 6d. net.
latter part of the

W. & R. Chambers, Ltd., 339 High St., Edinburgh; and 38 Soho Square, London, W.l

Exceptional values now being offered. Trade in general
taking advantage of present opportunity to obtain dependable
Noesting Merchandise at Greatly Reduced Prices.

Harmless Pin
Ticket*

Favorite Paper Simplex
Clips, No. 1, No. Clips
2, and No. 3

THIS IS YOUR OPPORTUNITY TOO!

Perfect Clips

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head

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NOESTING PIN TICKET CO., INC.

World's Largest Manufacturers of Pin Tickets, Paper Clips, Thumb Tacks
MOUNT VERNON NEW YORK

P, 0 0 K S E L L E R AND S T A T I 0 N E II

COUTTS' GREETING CARDS

for ALL OCCASIONS

lllllllllllllll 1 1ll II I II Ml III Mil 111 I lltltl III! 1111 HUM 1 1 III Mil (Ml I

MADE IN CANADA

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MOTHER'S DAY CARDS Now Ready

Every dealer should have some of these as there is a big demand
for them; our line comprises cards to retail from ten cents to
seventy-five cents each.

Ask for assortment or samples.

WILLIAM E. COUTTS

263-7 Adelaide Street West, TORONTO

,afes

Make Your Sales Larger Through

Goodall's

English

Playing Cards

No matter the season — whether for
Winter parties or Spring social func-
tions, your customers always like and
demand a reliable playing card. As
hostesses your women customers are
sure of increased social prestige by
offering a smooth, clean-cut, exclusive
and artistically designed, superfine
card to their guests.

Goodall's have the "class" in that
respect.

Such words tell the story of satis-
faction that is certain to come to you
and also to your customers.

AUBREYSO. HURST

32|tFRONT ST. WEST, TORONTO

-'--.».

BO 0 K S E L L E R AND ST A T I 0 N E R

PERMANENT INJUNCTION AGAINST THE
STANDARD PENCIL COMPANY OF NEW YORK

Decision granted to the Eagle Pencil Company against The Standard
Pencil Company, of New York, by the Hon. F. B. Delehanty, Justice of
the Supreme Court.

The Standard Pencil Company of New York infringed upon the Trademark
Rights of the Eagle Pencil Company by placing upon their letterheads the name
STANDARD PENCIL COMPANY and the symbol of an eagle so similar to the
one used by the Eagle Pencil Company, and having upon such letterheads and
through the medium of circulars and price lists, solicited from customers of the
Eagle Pencil Company, and from the public generally, orders for various kinds of
lead pencils, amongst which are "Standard Specials."

The trade name STANDARD was registered by the Eagle Pencil Company
about thirty-six years ago, and the EAGLE trade name for pencils, has been used
by them for over 60 years.

The Standard Pencil Company of New York received notice in 1918 to desist
from such infringements. Such notice was entirely disregarded by them and the
Eagle Pencil Company was compelled to start legal action against the Standard
Pencil Company of New York.

A permanent injunction was granted
New York on February 28th, 1921, order
"Eagle" on their stationery, or goods man
wrappers, cartons, or boxes, and also io
their advertising or their output, wrapper
as applied to either any mark or corpora
other article of merchandise of the same
or sold by the Eagle Pencil Company, and
connection with their business, including
the word "Standard" must be eliminated.

against the Standard Pencil Company of
ing them to discontinue the use of the
ufactured or sold by them or upon any
discontinue from using in connection with
s, cartons, or boxes, the word "Standard"
te name, any pencil or penholder, or any
general character as those manufactured
to discontinue the word "Standard" in
the change of their firm name from which

Canadian buyers, when in New York, are welcome to make the
Eagle Pencil Company their headquarters and to use the office
at their convenience.

EAGLE PENCIL COMPANY

General Offices:
703 East 13th Street

NEW YORK

Branch Salesroom:
1150 Broadway

15 0 0 KSELLER A N D S T A T I 0 NER

"Banker's
Specie

AWiiJiWiM-imiflHa

f*jlJ.RRISTONROAD

8 St.Bride Street- Ludcate Circus • .-..j^.-.

oo LONDON EX- 1 XX

BOOKSELLER AND STATIONER

Big Profits Without Risk

There is a chance for you to becom z the local dealer for the world's
greatest invention, and we guarantee to protect your investment in
your original trial order.

The proposition is open only to one dealer in each town or city for the

Edison Diamond Amberola Phonograph

You can secure an Amberola dealership with a very small investment.
Furthermore, you take no risk. // at the end of go days you are not
satisfied we will take back the unsold part of your trial order and re-
fund your money.

Fill in the coupon now and send for full particulars.

"WMIAMSESSg

R.S

Edison Phonograph Distributors.

468 King Street W., Toronto

$>S Name
/

S Address . . .

.O, Please

»T"' send me

-^,/ without obli-

<8y gation full par-

■$■/ ticularsof the
£/ Amberola dealership.

ROBINSON

Each memo goes on a separate perforated coupon. When
attended to it is torn out. This Leaves Live Notes Only
for instant reference, removing the last excuse for for-
getting. Handy pocket in cover.

How It Does Sell!

Over a million in use already and the demand increases
daily. Millions yet to be sold, and will be, by the hun-
dreds of far-sighted dealers who are out for this business.
Best National Magazines in the country are used to speed
up "turnover," and we supply dealers with high-class colored
window cards, brilliant translucent counter signs, and other
advertising helps to enable them to connect up with this
powerful publicity.

Write for Dealers' Discounts

Ladies'

Size 2%x

3% in. with

Reminder with Extra Sire B Size A Pencil and

Filler 3x5 in. 3*2x7 in. extra filler

Robinson Leather $1.00 $1.75 $1.25

Cross Grain 1.50 2.50 1.50

Cowhide 2.25 3.00 1.75

Calf Skin 2.50 3.25 2.00

Genuine Morocco 2.75 3.75 2.25

Genuine Seal 4.00 G.00

Patent Leather .... 1.75

Cloth (no extra filler) 25 .50 ...

Imitation Leather 75 1.00 1.00

/Size 3x5 in. (4 coupons to page)..? .75 per doz.
EXTRA ) Size 3M>x7 in. (6 coupons to page). 1.00 per doz.
FILLERS \ Size 2%x3% in. (3 coupons to page. .70 per doz.

VName in gold leaf on cover, 25 cents extra.
Robinson Desk Pads, Imitation Leather Cover, 4x6 in.. $1.00;

5x8 in. $1.50.
ROBINSON MFG. CO., 74 Elm Street. Westfield, Mass
New York City Office, 377 Broadway. Phone 1048 Franklin.
London, Eng. : Red Lion House, Red Lion Court, Fleet St.

REMINDER

Nationally Advertised in

SATURDAY EVENING POST

LITERARY DIGEST

AMERICAN, MACLEANS

METROPOLITAN

And Elsewhere

Accept No Imitation

Tear Out

When

Attended To

BOOKSELLER AND STATIONER

^iiiW

Standard

B6-P

Loose Leaf
Devices

A most comprehensive
line of superior Loose Leaf
Merchandise manufac-
tured with the same dis-
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distinguished B 6k P Prod-
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All numbers in stock for
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Sold only through dealers.

Boorum & Pease Co.
Nett' York

StanAarAl

The Erasers that Sell on Sight

Meet the Demand
For Good Quality

by stocking the

"COLONEL"

BRITISH MADE
PENCIL & TYPE

ERASERS

The World's Best

Live stationers are stocking the "Colonel"
Erasers because they can be offered with
every confidence as to the reliability of
the Rubber and its effective erasive
quality.

Their Superior Ingredients Guarantee
Eraser Perfection

THESE ARE MOST SYMPATHETIC IN ACTION

•COLONEL" TYPEWRITER ERASERS ARE
UNEQUALLED IN QUALITY.

I400 /f'

■too

iHH/^Ljfcfl**'' PENCIL

BEVEL INK AND PENCIL ERASERS.

Made in three sizes and most convenient

for office use.

"COLONEL" GREEN TRACING ERASERS.
For use on Tracing Cloth. Two sizes.

Also

WHITE AND CARMINE PENCIL BEVELS,

and Combined Ink and Pencil Erasers.

Supplied Through Jobbers.

Our Distributing Agents for Canada

MENZIES & CO., LTD., 439 King St. W., TORONTO

will be glad to supply Samples and Prices.
Sole Manufacturers

St. Mungo Manufacturing Co., Ltd.. Glaspow, Scotland

Contractors to H. M. Government Departments.

"Colonel" Erasers are made by the Manufacturers
of the famous "Colonel" Golf Balls.

BOOKSELLER AND STATIONER

w ( Icte&l I
Founfigjvflen

The

Psychology
of Pen Selling

Of those who buy Waterman's Ideal Fountain Pen at
your store less than half ask for "a $2.50 pen."

So, the majority of people are particular about the pen, but
are not particular about the price. They want efficiency,
service and satisfaction and are willing to pay for it.

The psychology of pen selling consists in estimating the
character of the individual customer, and then suggesting
the right pen for the person and the purpose, let the price
be what it may.

A business man will pay $6, $7 and $8 for Waterman's Ideal
Fountain Pens as quickly as $2.50 or $3, when the pen suits
him.

Size up your customers — find out for what particular pur-
pose the pens are wanted, and then sell them the right pen
for the purpose.

You will double and treble your receipts and your profits
with the same number of sales and the same selling effort.

L. E. Waterman Company, Limited

179 St. James Street, Montreal

BOOKSELLER AND STATIONER

ANNOUNCEMENT

We desire to announce to the trade that we are again
in full production and, with the added facilities of our
new factory, are now in a position to give our customers
better service than ever before.

WILSON -JONES LOOSE LEAF CO.

3300 Franklin Blvd.
CHICAGO, ILL.

316 Hudson St.
NEW YORK

Actual Makers
of

Fitted Cases of all kinds
Ladies' Hand Bags and Purses

Letter Cases and Wallets

Attache, Suit and Blouse Cases

Military Brush Cases

Exclusive Designs

Highest Quality

Finish and
Workmanship

Solid and Fancy
Leather Goods

Razor Strops

Cigar and Cigarette Cases

Tobacco Pouches

Music Cases and Rolls,
etc., etc.

Special Styles Made to Order.
The

Anglo-American Mfg. &
Trading Co., Ltd.

12 Pindar St., E.C. 2
London, England

Sole Canadian Representative :

AUBREY O. HURST

32 FRONT STREET WEST

TORONTO

BOOKSELLER AND STATIONER

A FOUNTAIN PEN INK

backed by

SIXTY YEARS OF

INK MAKING

ARTER'S was a household word for ink
before the fountain pen was known.

So our knowledge and skill in ink-making
was ready to meet the special needs of foun-
tain pen users, with an ink that meets those
needs completely.

Carter's Fountain Pen Ink causes no cus-
tomer irritation — it feeds freely, leaves no sedi-
ment on the pen, and writes a clear deep blue.

Carter's Fountain Pen Ink as well as Car-
ter's Writing Fluid, Cico Paste, Carbon Papers
and the other Carter Inx Products are ac-
cepted standards of excellence in their lines
for every one of your customers. You don't
have to prove their quality. The Carter name
has meant quality for more than half a century.

made in Canada — as sixty years have taught

THE CARTER'S INK COMPANY

Manufacturing, Chemists

Corner Mount Royal Avenue and Drolet Street
MONTREAL QUEBEC

->->

BOOKSELLER AND STATIONER

INTELLIGENT folks pay no
attention to anonymous let-
ters. And thinking people reject
anonymous letter papers. They
demand that stationery be
signed with names that assure
quality and social correctness.

Qranes
dfinen dt$ton

GHLAND

s@?

LINEN

Eaton, Crane & Pike Co.
of Canada, Limited

TORONTO

Sponsors for Correctness
in Correspondence

CRAXQLfc

The

New Strength

INDICATIONS, as we see
them in our own business,
are that trade conditions
are assuming a new strength,
founded on firmer foundations
than those of recent years.

Buying will be less feverish,
less confusing to business gen-
erally, but will show the calm,
steady pulse that belongs to
good trade health.

Let's all do our good part.
No. 8 "CRAYOLA"

Drawing Crayon for School and Home

CrayolA,

Eight *iri^« Coiobs

SCHOoWxRAYONS

KIMWJCATI0«»1 COIOOJ^W*

Have you our latest catalog illustrated in
colors? If not, let us know.

BINNEY & SMITH CO.

81 Fulton Street, New York City

BOOKSELLER AND STATION E K

■>',

Copyrighted A. L. P. Co., 1920

THIS old reliable pencil is looked upon by its host of users as
the finest medium priced pencil made. It is the pencil, with the
lead entirely free from grit, that outlasts all others in its class.

Made in round and hexagon— handsomely finished in walnut and fit ted
with gilt tip, with identifying blue band and finest pink erasive rubber.

The hexagonal made in the following degrees and numbers:

556

Soft

557

Soft
Medium

558

Medium

561

Medium
Hard

The round made in the following degrees and numbers:

559-1

Soft

559-2

Soft
Medium

VELVET Pencils are also made in additional styles as follows:

527 — Six inches long, with heavy gilt point protector
— soft medium and medium.

811 — Same as 527 but with 3^ inch pencil.
563 — Full length with gilt pendant.

Write for samples and information regarding any
number with which you are unfamiliar.

American Lead Pencil Co.

220 Fifth Avenue, New York

and London, England

CANPENClLOaN.Y.Vi5XVTrN?2* $67

h«in

AMERICA* PENCIL CO. NY. VELVET N 9 4 H * 5 S9

Also made without tip in the four grades, round or hexagon

•J -J

BOOKSELLER AND STATIONER

OUR TRAVELLERS
ARE CARRYING
A GREAT LINE
OF "JULIAN SALE"
LEATHER GOODS

Swagger
Bags

OUR CATALOGUE
ILLUSTRATES AND
DESCRIBES NEARLY
EVERY LINE WE
MAKE AND SELL

One of the Season's Best Sellers

The cut illustrates one of
a half hundred styles and
shapes. Made of Ostrich
Grain Leather in Grey,
Brown and Blue.

$48

A DOZEN, NET

Other lines in this popular
Bag in complete range of
Leathers and colors, at-
tractive and novel in
design and fittings.

$21 to $150

A DOZEN, NET

THE JULIAN SALE LEATHER GOODS COMPANY, LIMITED

Wholesale - Factory - Sample Rooms - Offices: 600 KING ST. W., TORONTO

Erasers of Highest Quality

The standard of quality is
the highest and terms are
the hest obtainable.

N0501

Inquiries Invited.

THE CLYDE RUBBER WORKS CO., LTD.

RENFREW, SCOTLAND

BOOKSELLER AND STATIONER 25

JIIIIIIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIMIIIIIIIIIIIIIIMIIMIIIIIIIIIIMIIIIIIIIIMIIMIMIIIIIIIIII llllllllll[lltlllllllllirilMiriMIIIIIIIMIIlllllllllll)lllllllllltlllMllllllllllllllltllllliMIIMIIIi1llllllllllfllJllllllIIIIIIIIillMltllltMItll]IIIIPIllllEriritllIIMII31lillMIIJIIIIIMIIIIIL=

SLUCKETTS ^^
TERLINM
LINE ^J

MADE IN CANADA

STYLE GML
FOUR SIZES— FOUR BINDINGS

Popular Ledgers

Reasonable Prices

GUARANTEED BY THE MAKERS

LOOK THEM OVER

IIIMIIMIIIIIIMIIIIIIIIIIIIIIMIIMIMIIIIMIIIIIIIIMIIMIIIIIIIMIIMIIIIMIIIIIIIIIIIIIIIIIMIMIIIIIIIIIMIIIIMIIIIIIIIIMIMIMIMIIIIIIi: Ml: I [[II till IIIIIIMIIIIMI|lMI||IIIIIIIIIIIMIMItl IIMIIIIMIMIMIIIIIIIIIMIIIIIIMIIIIIIIIIIIIIIIIIIIIIMMIII

CUT HERE AND PASTE IN YOUR WINDOW

Make a Window Display and Watch Your Sales Grow
IS YOUR STOCK COMPLETE ?

Sold to the Trade only.

Luckett Loose Leaf, Limited

Toronto

:<IIIIIIIIIIIIIIIMIIIIIIIIIIIIIIIIMIMIIMIIIIIIIIIIIIIIIIIMIIM!!IIIIIIIIIIIMIIMIIIIIIllinilllll!llllinillllllllllllllllllllllllllllllllllllllllll Ill Illllllllllilill [IIIMIII llllllllllllllllllllllll Mill! Iltlinillll II! 1111111111 lllllllllll I II I NIIIIIIHIIIIMIIIMIIIMIMMIIIIIMhr

I', OOKSELLER AND STATIONER

NATIONAL BILL AND TIME BOOKS

In the National Line there are three Bill Book offerings, namely: Payable, Receivable
and Reversible. These books fill a specific need in every office.

National Time Books may be had for Weekly, Fortnightly, or Monthly Time-Keep-
ing systems, in serviceable binders and a wide range of prices. Stock these neces-
sary accounting forms, which will prove to be ready sellers.

^MWTOMAy

NATIONAL gLANK ROOK QO.

HOLYOKE, MASS.

NATIONAL

K'l.val Loose Leaf Ledger.

Holyoke Loose Leaf Ledger.

National Ring Books.

MADE IN CANADA BY CANADIANS

Our Royal Ledgers are the strongest and most
serviceable on the market. Our Holyoke,
Emerald and Riverside Ledgers make up a
most complete assortment of made-in-Canada-
by-Canadian-workmen Ledgers, from which the
accountant invariably chooses. Our National
Ring Books and Memo Books can be supplied
in full Leather or Texhide from Vest Pocket to
Letter Sizes by any leading stationer.

Sold only through the Trade.

DOMINION BLANK BOOK CO.

BERTHIERVILLE, QUE.

BOOKSELLER AND STATIONER

HIGGINS' INKS 1 and ADHESIVES

THE HIGGINS' INKS AND ADHESIVES, through
honest merit in their originality and quality and
honest American enterprise and push in their ex-
ploitation, have penetrated to the most remote points
of civilization, until now they are well known and
largely used in Canada, Central and South America,
Mexico, Great Britain, South Africa, Australia, New
Zealand, Philippines, Japan, China, Norway,
Sweden, etc., etc., as well as ever maintaining their
unique position in their birthplace, the United States
of America. The home trade has always shown its
appreciation of and reliance on these goods, and it
will always be our effort to merit the confidence of
the trade in every respect.

Write for Prices and Discounts

CHAS. M. HIGGINS & CO.,

MAIN OFFICES: 271 Ninth Street! „„„„„, -,.. „ „
FACTORY: 240-244 Eighth Street! BROOKLYN, N.Y., U.S.A.

Originators and [fj^ an(J AdheSlVea

Manufacturers of

NEW YORK CHICAGO LONDON

BOOKSELLER AND STATIONER

MacDou^allsMessaje

To Progressive Dealers Everywhere

NOW that the bright morn-
ings are here again and
the Spring sunshine
comes streaming into your
store — how much work are
your windows doing for you?
What are they spying to the
people who pass by? — or, are
they saying anything at all?
While you're busy inside the
store, arranging stock, serving
customers and answering tele-
phone calls, are your windows
busy outside — bringing in new
customers?

You pay rent not merely for
the size and convenience of
your store, but for its location.
You have opened your business
in a spot where people pass
constantly, so that you may be
always "in the public eye."
You want people to know about
your business. You want them
to see your store, to be ac-
quainted with what you sell —
to be attracted by the various
lines you have to offer.
Surely, then, the time and
trouble spent in making your
windows bright and inviting
constitutes a profitable invest-
ment.

A well-arranged, tastefully-
dressed window display pulls
trade. There's no doubt about
it. It acts like a magnet, and
sooner or later it becomes a
powerful incentive to make the
passer-by come in and buy
what he sees in the window.
And now is surely the best
time of all to make your
store windows really work
for you and do some sell-
ing on your behalf. Don't keep
some of your best lines hidden
away there in the back of the
store. Bring them into the
"limelight" and give them a
chance to do some effective
sales talking! Put them
prominently in the window —
let them be seen to advantage
— and it won't be very long be-

fore you will find new cus-
tomers coming in to ask for
these selfsame goods. Arid
you will know that while you
have been busy behind the
counter, your windows have
been doing effective, profitable
work "up there at the front."
May we offer a few practical
suggestions along this line?
Suppose, for example, you are
handling Vul-Cot Waste Bas-
kets. Here is a line that prac-
tically sells at sight. It has so
many attractive features that
can easily be seen at a glance.
Put two or three of these Bas-
kets in your window as a back-
ground. Let the passer-by see
how artistic they are — how
clean-cut and smooth and sani-
tary— how much superior to
the ordinary basket. Feature
the Five Years' Guarantee
prominently. Let one of the
printed circulars we can supply
talk up their lightness, strength
and durability. These are all
strong selling points that can-
not fail to impress the public
and bring added custom and
profit your way.

Vulcot Waste Baskets are
practically self-sellers.

Another line you can feature
with profit is Automatic Pencil
Sharpeners — the "Chicago,"
the "Chicago Giant," the
"Dexter," and others. A good
idea is to clamp a row of them
on a shelf across the window,
suggesting by practical demon-
stration how all sizes of pencils
and crayons can easily be
sharpened. Feature the var-
ious prices of these useful
articles for home, office, and
schoolroom use.
These sharpeners are always
in good demand, and those
made by The Automatic
Pencil Sharpener Company
are strong, sturdy and abso-
lutely dependable, being

(Continued on next page.)

For the Month of April, 1921

They Sell on Their Merits!

GUARANTEED
Have Six Outstanding Features

1. They won't rust, corrode, dent or
warp.

2. As light as willow, yet strong as
metal.

3. Smooth, solid and sanitary.

4. Have no holes or cracks.

5. Ornamental as well as useful.

6. Positively guaranteed for five •
years.

The Best Automatic
Pencil Sharpeners

THE

CHICAGO
GIANT
PENCIL
SHARPENER

A sturdy, well-
built sharpenei
which sells at s
moderate prioe
It sharpens al
sizes of peneil>
and crayon.'
without waste
Very nicel>
finished.

THE
DEXTER
PENCIL
SHARPENER.

Money cannot pro
duce a better penci
sharpener than this
Just the thn ; foi
home, office 0 .
school use. Will pu
a fine, medium 01
blunt point on an;
size pencil Hand
somely finished am
of first-class work
manship.

BOOKSELLER AND STATIONER 29

(Continued from previous page)

MacDougalPs Message

made of rirst-class material
by experienced workmen.
They can be made real trade
winners for you all the year
round.

The Sengbusch line of self-
closing inkstands comes in
such varied assortment as to
lend themselves to unusually
effective window display. In
offices, banks and big busi-
ness houses everywhere they
have proved an unqualified
success because of their
utility, economy and con-
venience. The Sengbusch
Mucilage Applier and the
"Ideal" Sanitary Moistener
are also in good demand be-
cause of their practical ad-
vantages, and a little room
given in your window to
showing these lines will
have excellent effect in in-
creasing sales and netting
you extra profits.

Be sure and keep your supplies of
school requisites well to the fore.
You will find many a ready sale
can be effected by means of a little
window space or counter space de-
voted to school chalks and crayons.
The "Standard" Brands are well
known and much used by the lead-
ing schools and art institutes, and
they are first-class sellers. Let
your customers know that you
handle a complete line of "Stand-
ard" chalks and crayons and it will
need very little "pushing" on your
part to bring in a steady stream of
repeat orders.

Drop us a line and ask for a sup-
ply of "dealer helps." We are not
only anxious to sell these lines to
you, we want to help you all we can
to sell them to your customers. We
will gladly send you folders and
leaflets for handing out to your
trade or enclosing in your mails.
This advertising matter is yours
for the asking. Just ask!

If, by any chance, you are not yet
dandling any of these trade-winning
lines and would like to know more
about them our nearest represen-
tative will be very pleased to call
and quote you prices and give you
the fullest information.

We believe you will like our way
of doing business — and we shall
certainly appreciate your co-opera-
tion.

Sengbusch Profit- Makers for the Dealer

Sengbusch Self-Closing Inkstands are in Demand Everywhere
They Make Sales !

SENGBUSCH

Round Single Self-closing
Inkstand, in plain glass,
with red or black top.
Several sizes. Air-tight
and dust-proof.

SENGBUSCH

Self-closing Inkstand on attractive
pressed glass base with two pin
trays. Size 5" x 4" x l1-.". Suitable
for single desk.

SENGBUSCH

Square Single Inkstand, in plain
or cut glass with red or black top.
Several sizes. Airtight and dust-
proof

SENGBUSCH MUCILAGE APPLIER.

The cleanest and most convenient appliance of its kind on
the market. Made from genuine hard rubber and moulded
in one piece. Always handy. Easy to fill — simple to use.

9ENGBUSCH "IDEAL" SANITARY MOISTENER.

The quick, easy method of moistening fingers, stamps, labels,
etc. Attractive in appearance, absolutely sanitary, made
for lasting service. Of glazed white porcelain with bright
nickel bearings.

Here's a Popular Line for Your School Trade

"Standard" Chalks and Crayons

The Favorite

Among Schools

and Art Institutes

.THE. STANDARD CRWON Cul

White — Yellow Enamelled — and Colored.

No finer chalks made — at any price. They
give the highest satisfaction and are ex-
cellent sellers. Packed in handy wooden
boxes.

ARTCO PASTEL

The artist's favorite
crayon for advanced
color work. When
used with water, very
delicate color effects
are produced. Seven
assorted colors t o
each box.

CRAYEL ART CRAYONS.

Highest quality waxed
crayons for general school
use. Each box contains sin
standard colors in addition
to brown and black.

A Real Dustless Chalk. Free from Grit. Never Scratches.

Representatives for Canada and Newfoundland

71 R -MacDoU&all & (p^/P/^eC^4ff WestKin^St

B OOKS E L L E R A ND STATIC N E R

. J lie Largest selling
quality pencil
in the wovld

ENUS

PENCILS

17 Black Degrees — 3 Copying

'T^WO crowning achievements; the far-
A famed Venus of Milo, and the superb
VENUS pencil. The name, the trade mark,
the distinctive water-mark finish, the matchless
QUALITY <>f VENUS Pencils, are known
in every quarter of the civilized world.

AlERrc/WPKNC//. CfJ.
iV •.' y 4-

Made in 12 Sizes

VENUS ERASERS

C\V the same superla-
^-^ tive quality that
has made the Venus
Pencil famous; soft, gray
rubber that erases clean
without a smudge.

When selling a box of VENUS Pencils, suggest
that your customer try a VENUS Eraser — he'll
thank you for the suggestion. Make two sales.

American Lead Pencil Co,

220 Fifth Avenue, New York

also London, Eng.

New -VEN'L'S Round, No. 3818-
soft lead — especially suitable for
stenographic and other office purposes.

BOOKSELLER AND S T A T I 0 N E R

Feature
Work-Organizers

Here's Why

They Sell Readily
They Repeat Great

Just now, of all times, office
executives are vitally interest-
ed in efficiency.

Desk organization is the
first step in office eficiency,
and Work-Organizers are the
first step in desk organization.

Offices are buying all kinds
of really practical time-saving
devices as readily as they ever
did. if you approach them
right. But they are tired of
"just buying" — they want .to
be SOLD.

They are keen to cut costs
and only a moss-back will
argue to-day that inefficient
methods cost less than mod-
ern methods.

For example, the ordinary
stenographer or typist, count-
ing salary, supplies, rent on
office space, toilet facilities,
etc., costs about $2,000 a
year. What modern executive
would hesitate to invest $8, or
$2.">. or $100, for a 10'/, or
20',V increase in her produc-
tion efficiency ?

Work-Organizer sales are
not falling off — February was
a big Work-Organizer month.
March promises to exceed
February. We expect 1921 to
at least double 1920.

Work-Organizer Co.

725 W. Grand Blvd.
DETROIT - MICH.

HOW TO HAVE A CLEAR DESK

A Plan to Organize Your Desk

Work That Is Efficient Yet

Simple

Bulletin Free

Wrestling "ith the probli I

desk confusion una tusordi
worker In youi office needs out
simple 4-page bulletin "How to
Organize Desk Work." It allows
clearly and -imply how to cleai
Uttered desks- and keep them clear.

Free with anj Work-On
,„ by mail ii you ask for it mi
your letterhead.

t.i order, juai mark quantity
wanted opposite each atyle num-
ber ami attach ail lei letter head.

■•300 line" Black Seal Grain
Fabrikoid core! on all ezterioi sin
race. I'apei inside. Flexible,

durable, handsome

No. 330. 6 pockets. $2.50

No. 332. 10 pockets. $3.50
No. 334. 15 pockets. $5.00

•'Vim line" Flexible durable

paper 'rinse may be used on
top in the desk, but are recom-
mended t.ii drawet uae,

No. 730. 6 pockets. $1.00

No. 732, 10 pockets, $1.25

No. 734. 15 pockets. $l.£0

Direct and Simple Sales

Appeal Will Build

Your Profits

Your pen department sales can i
another purchase and so increase jour
gross.

Attractive shelves of merchandise, as a
back-ground for your Esterbrook Dis-
play Case that's the- method.
For. with such arrangement, you carry
less stock, save counter space, obtain
maximum display of a complete assort-
ment. So it is easier for your customer
to buy. And one purchase, easily made,
leads to still another.
Speak of Esterb rooks by name and
number. And sell them by the box. It
will pay you.

We are ready to suggest hiw to put
your Esterbrook Department on a stiil
more profitable basis. There are many
dealer-selling helps.

The Esterbrook Pen Manufacturing Co.

18-70 Cooper Si.. Camden, N.J.

Canadian Agents :

Brown Bros., Ltd., Toronto, Canada

Nc 048 Is Hie
i lgg< si seller in

lite world among

the twelve most
popular pens.

PEFS

Mucilages and Paste
are Made in Canada

Catalogues mailed to the trade on request.

Canadian Factory and Offices at

9-11-13 Davenport Road

Toronto

"THE NEW IRVIN"

Greater
Sales

Through

Higher
Quality

6 Styles

Pat. Pending

The New Irvin is unfailing in action, always ready,
absolutely certain and is fully guaranteed.

ALEX. H. IRVIN COMPANY

Curwensville, Penna.
U.S.A.

BOOKSELLER AND STATIONER

THE (9™^ S^wSrt PEN

"The Pen of Great Performance"

THE FIRST BRITISH
LEVER PEN

THE PEN THAT CARRIES THE

MAKER'S COMPLETE GUARANTEE— HAS

A NOVEL NON-BLOT UNDERFEED— HAS A

STURDY 14KT. GOLD NIB WITH A "TOUCH" THAT

CHARMS— IS MADE IN A VARIETY OF SIZES AND STYLES.

THIS WILL

HELP

YOUR

SALES

Send for fully Illustrated
Catalogue which con-
tains every variety of
Fountain and Stylo-
graphic Pens

Made By
THE

CONWAY STEWART CO.

Including Regular Models

Security Cap Models
Nonleakable Models

etc., etc.

AT RETAIL PRICES FROM $1.00 UPWARDS

CONWAY STEWART & CO. LTD.

Manufacturers of Fountain Pens and Stylos

31 & 32 SHOE LANE

LONDON, ENGLAND

BOOKSELLER AND STATIONER

WE TAKE PLEASURE IN

ANNOUNCING

THAT WE CAN NOW SUPPLY

For Spring Delivery
In All Sizes
and Colours

Imperial pints and
half pints. 20 o
10 oz., 75c and 50c.

Imperial quarts
40 ounces, $1.25.

Swan"

INK

WRITING

I N K

9f
SUPERIOR

QUALITY

No. 112.

The "Easy Fill" filler
for any make of foun-
tain pen, 35c.

FOR FOUNTAIN PENS
AND GENERAL USE

No. 4.

4 ounce size, with or

without desk filler.

TRADE MARK

SWAN INK IS PERMANENT

and will not clog Fountain
Pens, because it is free flowing.
It is most economical for gen-
eral office use.

Trade Discounts and complete
Catalogue on application.

2 ounce size, No. 2,
15c.

LONDON

MABIE, TODD & COMPANY

The "Swan" Pen People

PARIS TORONTO NEW YORK CHICAGO

IJ O 0 K S K L L E R AND STATIONER

THE "OAK" LINE

TOY BALLOONS

The Line that is Never Turned Down"

Attracting Unusual Interest

Toy balloons are satisfactory or unsatisfactory.
There are no halfway measures. A balloon which
bursts with only slight inflation and will not i
the si rain of the rough handling is not tl that

you want to handle. On the other hand, a
of perfect shape, guaranteed durability and uniform
weight will assure you of si repeat busi

"Oak" Balloons have long been recognized vo be
without equalin durability, design, and fast colors.
Just read these points about our special numbers:

No. 60— NurseryJRhyme Print

These balloons are in various colors and each
is imprinted with a popular nursery rhyme and
suitably illustrated with attractive pictui
The wide range of verses and illustrate
make the No. 60 Print one of the most attrac-
tive sellers on the market.

Two Color Balloons

Being the largest manufai olor.

balloons on the American Continent we have
naturally come to be known as specialists in
this type. They are manufactured in various
combinations of colors.

Other Numbers

Other numbers consist n Balloons in all

sizes, Airships in thn sral

other novelty lines.

Jobbers are taking to the "Oak" line most
thusiastically. We are sure you will bo in-
terested in giving it a trial.
Samples and prices can be obtained on appli-
cation from

STANYON SALES COMPANY

200-201 Board of Trade Bldg.

Sole Canadian Distributors

Toronto

The Oak Rubber Company

Revenna, Ohio, U.S.A.

•M

Bookseller and Stationer

AND OFFICE EQUIPMENT JOURNAL

"Watchful Waiting" Seems to be the Order;
Monthly Improvement Looked for Until Fall
Chalking up Another Banner Year for Books

W. M. Currer Says Buyers Are Cautious But is Hopeful of Out-
look— Booksellers and Stationers in All Sections of Country Well
Pleased With Way Business Has Been Holding Up — Substantial
Increases Noted Everywhere.

JUDGING from reports which have
come to hand from an extensive in-
vestigation conducted by Bookseller
and Stationer, it would appear as though
business is picking up and "doing quite
nicely, thank you." Certainly, the book-
sellers and stationers throughout the
country have no complaints to make re-
garding February and March business.
In a few isolated instances there may
have been a slight falling off, but that
business generally is better than earlier
in the year, and in some cases away
ahead of last year, is not to be doubted.
L. V. Hourigan, of Georgetown, Ont.,
reportL that February of this year was
ten per cent, better than the same month
in 1920. As for March, Mr. Hourigan
states that he did more business up to
the fifteenth of the month than he did
in the whole thirty-one days last year.

J. E. Sine, of Serre, Grenier and Com-
pany, says February was fifty per cent,
better, and that March business also
showed a substantial increase.

Hard Work Brought Results

J. A. Rayson speaks in similar strain,
and 0. Clinton Johnson, of Perth, N. B.,
reports that he found February about
35 per cent, better than the same month
a year ago. Up to March 15, however,
a decrease of about 50 per cent, had
been noted.

An increase of about three per cent,
in cash sales and an advance of about
ten per cent, in credits also are recorded
by V. E. Marentette and Son, 37 Ouel-
lette avenue, Windsor, Ont.

Business generally was better in Feb-
ruary with the Wren Drug Store in St.
Andrews, N. B.

"Cash receipts were much better,"
stated W. J. Rollins, manager, to Book-
seller and Stationer, adding: "Things
looked bad for a while, but possibly we
worked harder. Cash receipts were bet-
ter again in March, but it still seems

difficult to make individual sales for any-
thing in the luxury line."

Referring to February returns, A. J.
Grigg, of the Grigg Company, Orange-
ville, Ont., declares that there was an
increase of about a hundred per cent,
over that done by his predecessor a year
ago. March, too, was good, and Mr.
Grigg, on being questioned by Bookseller
and Stationer, stated that he hoped for
another hundred per cent, increase for
March.

Quebec Business Satisfactory

Grand and Toy, Limited, of Toronto,
Ont., report that February's business
was about 93 per cent, of last year and
that March's was 84 per cent, of March
of 1920.

J. S. Copeland, of Brockville, Ont.,
noted an increase of twenty per cent, in
February, and a decrease of about fif-
teen per cent, up to the fifteenth of
March.

"Exactly seven per cent, of an in-
crease for February," stated A. C. De-
nike, of Havelock, Ont., adding that a
slight advance for March had also been
chalked up.

"Compared with 1920," said H. L.
Shirt, of Shawinigan Falls, Quebec,
"February of 1921 has shown an in-
crease of 25 per cent., and up to the fif-
teenth of March there has been an im-
provement in the sales of most lines to
the tune of about 33 per cent."

A. E. Benham, of Parkhill, Ont., says
February business was better, and that
March proved to be just as good as ever.

Particularly cheering is the state-
ment of W. M. Currer, of the John C.
Winston Company, Ltd., Toronto, Ont.,

Mr. Currer places the increase for
February at about 300 per cent, and for
March at about 200 per cent.

Said Mr. Currer in discussing the mat-
ter with Bookseller and Stationer: "Con-
sidering that this is our second year in
which we have been selling direct to the

trade ourselves, our records, of course,
are not very helpful, but I can say that
we have no cause to complain, as our*
business is far in excess of what we
did last year. Speaking broadly, I have
found the buyers cautious. Stocks were
not cleaned out as they should have been
last year, and every one is in a state
of watchful waiting. In other words, it
is a buyers' market."

"I am fully confident," added Mr. Cur-
rer, "that conditions will improve each
month, starting from the west and work-
ing east, until the Fall, when the book
trade of Canada will go over the top
with a year almost, if not quite, equal
to the banner year of a short time ago."

With February nearly 25 per cent,
ahead of last year, and March business
a little better, the Montreal Book Room,
Ltd., 33 McGill College avenue, Mont-
real, P.Q., sees no reason for complaint.

Labor Still Too High.

The Charles Chapman Company of
London reports February business about
two-thirds of what it was last year.
March, too, was lower than in 1920.

"Labor is too high," says this firm,
adding that it had considerably increased
last Fall, which offset the reduced price
of materials.

With the exception of the phonograph
end of their business, J. E. Curran, of St.
Thomas, Ont., found February as good
as it was a year ago. In March the
wallpaper department showed a gain
over previous years, but other lines
handled fell off a little, although not
much.

J. Edgar Rutledge, of Fort William,
Ont., found February about five per
cent, better than last year, and March
about ten per cent, to the good.

A larger volume of business was ex-
perienced this February by W. P. Smith
Continued on page 39

:!G

Editorial Service to be Improved

Arrangements Being Made to Give Booksellers and Stationers of
Canada One of Finest Trade Newspapers Published on The Con-
tinent— W. C. A. Moffatt Takes Charge of Editorial Department
— R. M. Barbour is Advertising Manager.

WITH Bookseller and Stationer un-
dzt new management — a new
editor and advertising manager
having been appointed — the MacLean
Publishing Company promises the trade
in Canada that from now on they are to
be provided with one of the most pro-
gressive and up-to-date trade newspapers
on the continent. The live stationer's de-
sire for a publication that will be of such
assistance to him in his business that it
will be eagerly looked for each month is
to be catered to. The policy of Book-
seller and Stationer is being completely
altered and from now on this medium
for the passing on and exchange of
idsas is to be edited FROM THE FIELD.
Arm-chair editing is to be conspicuous
by its absence. The staff will keep in
intimate touch with the trade; the col-
umns of Bookseller and Stationer are
now placed at the disposal of its readers,
its staff is in their employ and its serv-
ices are at their command.

Complete Change of Policy

George D. Davis, who has been with
the MacLean Company for a number of
years, having direct supervision over a
number of the firm's livest publications,
has taken over the management. W. C.
A. Moffatt, one of Canada's leading and
best-known journalists, is in charge of
the editorial department and R. M. Bar-
bour has been appointed advertising
manager.

W. C. A. MOFFATT,
Who Has Been Appointed Edito)
Bookseller and Stationer.

Something "different" in the line of a
trade newspaper is to be provided. In-
structive and educative articles dealing
with the different phases of the station-
er's business, successful merchandising
and the problems of interest to the trade
will be secured from men who are in daily
touch with the public. The reader will
be told how success has been achieved,
what methods have been found remuner-
ative in the highest degree in the mat
ter of keeping track of accounts, in
voices, stock, etc., how the thousand and
one lines handled have been pushed t<
the fore, how a demand has been created
for some particular article, how trade
has been brought to the store and what
methods have proved successful in se
curing and holding customers.

No Long-Distance Advice

It is not the intention of the editorial
staff to preach or give long-distance ad
vice to the man who makes his living by
studying at close range the wants of the
general public. Anything and every-
thing that is written in Bookseller and
Stationer will be the result of persona'
investigation and close study on the part
of the staff, this investigation and study
being seasoned with the views of book-
sellers and stationers in all parts of the
country. In Bookseller and Stationer
the West and the East will meet. The
Ontario man will benefit from the experi
ences of his brother in Quebec and Brit-
ish Columbia, and the Westerner will
have the same opportunities of "looking
in on" the successful stationer in Mont-
real, Halifax, St. John, Toronto, Guelph,
Hamilton, Gait, or any other city in the
O miniin. Every effort will be put
forth to see that the reader's connection
with his brothers in business will be as
close as if he were "on the road" contin-
ually and a frea,uent caller at every city,
town, village and hamlet in the Dominion
of Canada.

New Editor Has Won Spurs

Than W. C. A. Moffatt, it is admitted,
a better man could not have been secured
for supervision of the editorial depart-
ment. To this exacting position he comes
with the reputation of having mada good
in all quarters of the daily newspaper
field and also in trade magazine work.
For years Mr. Moffatt has been writing
for some of the best newspapers and
magazines on this continent, as well as
in the Old Land, and his reputation as a
journalist is Dominion-wide. A Univer-
sity man, Mr. Moffatt first entered the
field of literature as far back as 1906
when he wrote and had published a num-
ber of short stories and poems. Upon

graduating with honors in 1909, Mr.
Moffatt, whose parental home is in Owen
Sound, Ont., accepted a position as as-
sistant editor of the Owen Sound Herald,
in which capacity he secured considerable
experience in the writing of editorials.
In March, 1913, he was appointed public-
ity and industrial commissioner of Mac-
leod, Alberta, and while in the employ
of this municipality he was a regular
contributor to leading publications in
Canada, the United States and England.
Just before the outbreak of war in 1914,
Mr. Moffatt went to the Calgary News-
Telegram as assistant editor and edito-
rial writer, "covering" several sessions
of the Alberta Legislature under the
nom-de-plume of "The Gallery Gossip,"
his humorous skits being published in all
parts of the country. The next move
was to Toronto, Mr. Moffatt coming
East to take over the duties of political
writer of the Toronto News. A few
months later promotion to the city edi-
tor's desk followed.

Well Fitted for New Post

In October, 1919, Mr. Moffatt entered
the employ of the MacLean Publishing
Company as editor of Men's Wear Re
view, and in the eighteen months which
have since elapsed he has, as editor of
Druggists' Weekly, made a name for
himself as one of the best-informed and
most versatile editors in the trade news-
paper field today, tribute to his work
having been tendered by some of the.

R. M. BARBOUR

Who Has Been Appointed Advertising
Manager of Bookseller and Stationer

Guelph Man Heads New Organization

C. L. Nelles Is First President of Booksellers' and Stationers' As-
sociation of Canada — Each Province to Be Represented on The
Executive — Elections To Be Conducted by Mail.

THE Booksellers' and Stationers'
Association of Canada was organ-
ized at a meeting held at the Carls-
Rite Hotel, in Toronto, on Good Friday,
under officers elected to act until Friday,
August 26th, the date selected for a gen-
eral convention to be held in Toronto
during Canadian Industrial Exhibition.

C. L. Nelles, of Guelph, Ont., who was
responsible for the original suggestion
that this Good Friday meeting be held,
as published in Bookseller and Stationer,
was asked to take the chair. Later when
the nominations for officers were called
Mr. Nelles was nominated for the chief
office in recognition of his untiring work
last year in organizing the deputation
that waited upon the Ontario Minister of
Education and led to considerably in
creased discounts off the prices for school
text books.

In view of the thousands of dollars foi
the retail trade that this meant in the
aggregate, it was considered fortunate
by those present that this opportunity
presented itself for showing their appre-
ciation to Mr. Nelles by electing him
president of the association.

A. H. Jarvis, Ottawa, Ont., was elected
first vice-president and F. I. Weaver, To-
ronto, secretary-treasurer. Other vice-
best judges of publicity in the United
States and by retailers from coast to
coast in Canada.

Having done considerable book review-
ing during the course of his journalistic-
career, the new editor of Bookseller and
Stationer is well fitted for the position
to which he has just been appointed.
That he is not without practical retail
experience is evident from the fact that
some years ago he served with R. J.
Edgar, of Owen Sound, Ont., and also
with Highet's Book Store in that same
city. Mr. Moffatt also enjoys the dis-
tinction of being a virile platform speak-
er, having addressed public gatherings
of all kinds in both Alberta and Ontario.
That he will, when opportunity offers,
use both his voice and his pen to the best
possible advantage in the interests of
the booksellers and stationers of Canada
is not to be doubted.

New Advertising Manager

R. M. Barbour, newly appointed adver.
tising manager of Bookseller and Sta-
tioner, is one of the youngest members
of the MacLean trade newspaper organ-
ization, having joined the staff of Cana-
dian Grocer on his return from overseas
in 1919. For several months Mr. Bar-
bour was employed in the advertising
service department of that publication,
his ability along this line soon becoming
recognized

A. H. JARVIS,

Bookseller and Stationer of Ottawa, Ont.,
Wlio Has Been Elected Vice-President
of the Trade's New Association.

BEST SELLING BOOKS IN CANAB
Fiction.

ints
83
75
39
35
26
23

54
32
20
20
20
20

Valley of Silent Men. Curwood ....

Top of the World. Dell

The Vagrant Duke. Geo. Gibbs

Glen of the High North. Cody

Non-fiction

Now It Can be Told. Gibbs

In the Meadows of Memory. Dorker. .

Abraham Lincoln. Drinkwater

A Straight Deal. Wister

Late in 1919 came his appointment as
Toronto and Ontario representative of
Druggists' Weekly and until the present
time he has done splendid work on that
publication. In the short time that he
has been with the MacLean Company
Mr. Barbour has gained a very wide ex-
perience which should prove of inesti-
mable value to advertisers wishing to
make use of his ability to plan copy, lay-
outs and campaigns.

A native of New Brunswick, having
first seen the light of day in Fredericton,
Mr. Barbour lived continuously in that
city until 1915, when he was appointed
to a commission in the 64th Overseas
Battalion from Nova Scotia. Before
proceeding overseas he was promoted to
the rank of captain, but this he volun-

presidents will be announced later and
also members of the executive, for which
one representative will be elected repre-
senting each province of Canada. These
elections will be conducted by mail.

It was decided that the annual fee
would be $10 a year so as to provide
funds that would assure the carrying on
of plans that would result in the realiza-
tion of real benefits for the trade.

Mr. Weaver referred to the many let-
ters that had been received from mem-
bers of the trade urging that an associa-
tion be formed and indicating some of
the benefits that would accrue, the nature
of these letters being typified by the
communications on this subject that ap-
pear elsewhere in this issue.

It was set forth that efforts would be
made to carry forward association work
similar to that accomplished by the Am-
erican Booksellers' Association and the
National Association of Stationers of
the United States.

Assurances were read from sixty dif-
ferent retailers in various parts of the
Dominion promising support for an as-
sociation if organized. This was consid-
ered as auguring well for the future of
the organization which has now materi-
alized.

tarily relinquished so that he might get
to France when the 64th was broken up
into drafts.

Serving in France with the 25th Nova
Scotia battalion, Mr. Barbour was badly
wounded in the Battle of Vimy on April
9, 1917, but in the fall of the same year
he was back in France with his unit. In
the battle of Arras in August, 1918, Mr.
Barbour won back his captaincy and for
gallantry on the field was awarded the
Military Cross.

The members of the trade in the Mari-
times who recall Mr. Barbour's war rec-
ord will hear with pleasure of his recent
rise in advertising cicles. He will also
be remembered as an athlete of consid-
erable prominence in New Brunswick in
the days before the war.

Plans for the Future

Mr. Barbour takes over the position of
advertising manager of Bookseller and
Stationer with the avowed purpose of
making the advertising section as bright
and newsy as that devoted to editorial
matter. He firmly believes that this is
very easily possible and it is his inten-
tion to keep this idea uppermost in the
minds of advertisers. Undoubtedly the
trade will be glad to hear of these plans
and will watch the advertising section
with even greater interest than in past
years.

Editorial Comment

I STRONG FEATURE
N the March Issue a feature that attracted a great

deal of attention and which drew forth words of
I uaise from the rank and file of wholesalers and retailers
alike was the special greeting card section. This is fur-
ther indication of the importance of this branch of the
business in the minds of the merchants. Wholesalers
tell of the satisfactory increases in the orders being
placed by retailers over those of a year ago. This sub-
stantiates what was said in the lasl two issues of Book-
seller and Stationer as to the expectations of the retailers
that the total volume of greeting card trade this year
would he fully 2-V; ahead of 1920.

ni'V-A-BOOK-A-WEEK

CANADA must not lag behind in the campaign
for increasing the sales of hooks. The Buy-a-Book-
Week campaign now going strong in the U.S. has not
been taken up as aggressively on this side of the border
as it should have been ere this by the trade ami the
general pres«. Such periodicals as the Christian (huir-
dian, in their attitude toward Religious Book Week, have
taken up the work in the proper spirit, but the ureal
daily and weekly press have not as yet put their shoul-
ders to the wheel as have the newspapers in the United
States in supporting the campaign a- one deserving of
every encouragement. This is one question that might
well occupy the serious attention of the new trade or-
ganization of retail booksellers and stationers, and they
would do well to enlist the close co-operation of the book
publishing houses.

YOUR TOY TRADE

THERE is scarcely a book and stationery store in
Canada that does not to some extent, at least, include
a stock of toys and games. There are still some who
are antagonistic to the idea of putting in a represen-
tative stock of toys even for Christmas trade. These are
mostly the older men in the trade, those who remem-
ber to their sorrow, the endless source of annoyance and
loss that used to attend their efforts in serving their
customers to the extent of putting in a goodly assort-
ment of toys for Christinas. These men have since
those days restricted their attention in this line to games
and toy books. The chief contributing cause in de-
veloping in them that frame of mind was the flimsy
nature of most of the toys that were prevalent in the
trade up to a decade or more ago. They have not yet
come to a realization of the revolution that has been
brought about in this business, making it far more

worth-while and profitable to retailers than in the years
gone by.

The greatest improvement has developed since the
outbreak of the Great War when the toy vassalage of
this and other lands to Germany was broken and new
ideas were introduced in the manufacture of toys in
Canada, in Britain and in the United States.

The result i> that to-day the toy business is on a
vastly higher plane as regards the prestige of its stock-
in-trade, in that vastly superior products are now avail-
able, running up to high-priced goods that sell readilj
because of their genuine merit, while even the cheap
article- are more in keeping with the spirit and charac-
ter of the homes of Canada ami the everyday life of the
people, whereas the annual deluges of toys that used to
come across the ocean from Germany were character
less, lacking almost entirely that indescribable element
of appeal that accounts for the attraction of the new type
of toys. Many of these are of Canadian, origin as well
as manufacture.

Even as it is it may safely be maintained that more
toys are sold in the book and stationery stores of Canada
than in any other retail branch but each year sees vast
advances made as, more and more, the old antipathy
to the line as indicated in the foregoing is being broken
down.

In consequence of all this, the future of the toy
business in Canada and especially in the book and
stationery stores of Canada, is exceptionally bright.

OFFICE SUPPLIES

A S a means of building up trade in office supplies
*■ *-it would be advisable for every stationer, even the
dealer in the small country town, to devote as much of
bis time as he can spare to a thoughtful investigation of
the possibilities of this branch of the business.

There is hardly a town that has not its quota of
manufacturing concerns. There are, of course, other
retail stores, besides various business and professional
men who have offices. Even the progressive farmers of
this age have their offices, or at least books and system!
that amount to same thing.

There isn't a stationer, no matter how restricted his
field may be, who cannot vastly increase his business
in the great field of office equipment. This might well
be discussed with the travelling salesmen who are almost
without exception well-posted men ever ready to be of
service in imparting information to retailers. The ad-
vice which thev are able to give is. invaluable.

BOOKSELLER AND STATIONER

WATCHFUL WAITING SEEMS TO BE
THE ORDER

Continued from page 35
and Company, of Amherst, N. S., March
returns being just about the same as in
the same period last year.

"February, 1921, went considerably
ahead, and March, too, has been keep-
ing ahead," reports R. 0. Smith Com-
pany, of Orillia, Ont.

"Somewhat less in dollars and cents,
but just the same a good healthy busi-
ness," is the manner in which L. E.
Grigg, 135 Victoria street, comments on
the comparison between the Februarys.
March this year, he adds, was not of the
same volume as last year, but neverthe-
less he reports it good.

Brief comments from other sources
may be given as follows:

Johnson's Pharmacy, Kenora, Ont.:
"Magazine business better than last
year."

J. Alp Guay, 19 Notre Dame street
west, Montreal, P.Q.: "Ten per cent,
less in February; better in March."

S. Jessop, Sudbury, Ont.: "Some bet-
ter for February. About the same for
first half of March. Not so good to-
wards the end of the month."

R. R. Colpitts and Son, Moncton, N.
B.: "About twelve per cent, increase for
February. Slight increase in March."

Mountford's Book Shop, 1017 Laurier
avenue W., Montreal, P.Q.: "Fourteen
per cent, better in February. Ten per
cent, improvement in March."

Murray-Kay Company, Ltd., Toronto:
"About the same in February. Better
in March."

Theo. B. Barnedale, Windsor and Es-
sex, Ont.: "Fifteen per cent, decrease
in February. No improvement noticed
in March."

A. McKeagur, Thorold, Ont.: "Big in-
crease noted in first three months of
year, March being particularly good."

A. W. Dewar, Oil Springs, Ont.:
"Everything promises pi-osperity here.
Everybody is spending freely. March
business has been better, although the
roads are just about the same as a year
ago, if not worse."

0. E. Henderson, Almonte, Ont.: "Fif-
teen per cent, ahead of February, 1920.
January business was twenty per cent,
ahead of the same month last year.
March business twenty-two pier cent,
better."

S. B. Watson, of Thomas Nelson and
Sons, Ltd.: "Hundred per cent, increase
noted for February. March business
better."

Jack Canuck Publishing Co., Ltd.:
"February ten per cent, better. March
business better and prospects are
bright."

E. C. Rice, Wyoming, Ont.: "The
business of February, 1921, shows an
increase of 25 per cent, over the corres-
ponding month of last year. Owing to
the bad condition of the roads, March
business to date is about $33 less than
last year."

Buying is the Backbone of Prosperity

Prosperity is within our reach.

All we need to have and to hold it is a sane, sure grasp on its simple
elements.

They are Industry, Integrity and Faith.

These are the cardinal virtues of human relations. They are the under-
"pinnings of healthy, natural business life and the foundation of a whole-
some social system.

They are the fountainhead from which Progress springs. A well-known
business economist has called them "Fundamentals of Prosperity."

Your purchases are an expression of Faith. They are evidence of your
Industry. Make them confidently from business institutions of Integrity.

Buying is the backbone of prosperity. An active market means more
employment, steadier earnings; benefits are passed around.

Wise spending gives stability to earning and for that reason is farsighted
thrift and sound economy.

The call of to-day is for cheerful thinking, willing working and construc-
tive action by you — everybody — NOW.

To-morrow's change for the better will come about through the combined
efforts of each and every one of us.

By sheer force of numbers and co-operation, by the high power of heart
and mind, we can put business on a firm, stable basis.

We can do this because all of the material factors making for better
business are right.

Let us link out faith with industry, our vision with courage, and forge
ahead.

Let's make an uncommon effort toward a common end — Good Times.

A message from the Associated Advertising Clubs of the World.

Books Holding Own Well.

H. B. Alliott, Wingham, Ont.: "Book
end of business has held up remarkably
well. February business about 35 per
cent, better than last year. • March
shows an increase of fully 40 per cent."

Walton's Bookshop, 151 East King St.,
Hamilton, Ont.: "83.30 more in Febru-
ary, 1921, than 1920. Not quite so good
in March."

G. E. Copeland, Windsor, Ont.: "In-
crease of 20 per cent, for February.
Very much better in March. Increase
about 30 per cent."

W. H. Buckley, Niagara Falls, Ont.:
"February business was good. March
about the same."

A. H. Jarvis, Ottawa, Ont.: "Bfcth
months were as good as the same last
year, if not better."

A. Jackman, North Bay: "About the
same for both months."

E. S. Brown, Collingwood, Ont.: "Fif-
teen per cent, less in February. March
business just about the same."

James G. Challies, Winchester, Ont.:
"Seventeen per cent, advance in Febru-
ary. Ten per cent, advance up to March
18."

Rain Brothers, 497 Bloor St. W., To-
ronto: "Very little increase in Febru-
ary. March not much better."

Williamson and Son, Port Hope, Ont.:
"Quite as good in both cases."

A. Willard, St. Mary's, Ont.: "Eight
per cent, increase for February. Not
quite so good in March."

J. C. Jaimet and Company, Kitchener,
Ont.: "A little better in February, but
not quite so good in March."

G. W. Farnham, Oakville, Ont.:
"Twenty per cent, better in February.
Increase of 15 per cent, in Mai'ch."

E. L. Feaser, Trenton, Ont.: "Febru-
ary about the same. March looks good
for a twenty per cent, increase."

J. H. Fisher and Son, Paris, Ont.:
"February better than in 1920. Best
February, as a matter of fact, in 33
years. March so far about fifteen per
cent, better than last year. If business
looks at any time as though it might be
quiet, we put forth special efforts to
bring it up."

E. B. Smith, Smithville, Ont.: "Better
in February. About fifty per cent, bet-
ter in March."

Canadian Pad and Paper Co., Toronto:
"February was equal to 1920. March,
too, was just as good as last year."

L. Morris, 388 Yonge St., Toronto:
"February was much better. March
business will have to hustle to keep up
with last year."

Martin Prong, Hespeler, Ont.: "Feb-
ruary not as good as last year. March
about the same."

James A. Cook and Son, 77 Bay St.,
Toronto: "Better in February. March
just as good."

S. W. Howard, Hagersville: "A drop
of fourteen per cent, in February, more
or less the result of the bad state of the
Continued on page 41

-40

Display Does Much But — Not All

"Salesmanship Ability Also Needed," Says Rev. Albert L. Geen,

of Belleville, Ont, Who has Been in the Book and Stationery

Business For Fifteen Years — Sends Religious Manuals as Far

Away As Kingston — How School Supplies Are Handled

A DEALER in books and stationery
supplies for the past fifteen years,
having been in the drug business
for 35 years previously, Albert L. Geen,
of Belleville, Ont., now boasts of one of
the finest little businesses in his part of
the country.

Now the greater part of the Geen store
is taken up with books and stationery.
Every place the customer's eye roams
it is almost sure to rest on a book. All
one side of the store is taken up with the,
works of famous authors, religious man-
uals and fiction of all kinds.

Mr. Geen has worked up a magnificent
book trade and this is all the mone sur-
prising when it is remembered that at
one time he handled paints, glass, coal
oil and lamp chimneys.

"I have handled books for years — I
would say about ten or fifteen — and 1
have always found it a pleasant and
profitable line," stated Mr. Geen in talk-
ing over this angle of his business with
the editor of Bookseller and Stationer.
He added:

"I think I have almost everything
worth while in the book line. We carry a
number of magazines, too, and for some
of these we are district agents."

Religious Books to Fore

The stock in the Geen store includes
nearly everything in the line of prayer
books, hymnals, etc.

"And we send these as far away as
Kingston," replied Mr. Geen on being
questioned as to the extent of his clien-
tele. "Yes, the display that we make
certainly sells a good many books for us
but salesmanship ability is needed, too,
to back the display. In some cases the
books will sell themselves, but not
always. Quite frequently we have to
arouse the customer's interest, point out
the merits of this book or that and in
numerous little ways show just why such
and such a book should be purchased.

"Our book and stationery business,"
went on Mr. Geen, "is very good. But it
has taken us years to work it up. We
have got the people into the habit of
coming here. We keep one side of the
store for books and stationery. Our
newspapers and magazines we keep on a
table in the centre of the store. Here
they are handy for our customers and
there is little chance of them being
missed or passed over."

Handling School Supplies

School supplies galore are also
stocked and when the writer called on
Mr. Geen there was a row of school bags
strung right across the centre of the

REV. ALBERT L. GEEN,
of Belleville, Chit., who has been in bus-
iness in that city for almost half a cen-
tury. He doubts very much whethei
there is a sign in the city the same as
when Wc started.

Course to Assist
Card Writers to
be Started Soon

In reply to numerous requests
that have l>een received for
pointers that might assist the be-
ginner in the writing of show
cards Bookseller and Stationer
is pleased to announce that ar-
rangements are being made to
provide such a course. In the
next issue of Bookseller and Sta-
tioner will appear the initial
articles of a course designed to
a>sist the man who writes bis
own cards and who realizes just
what a help these are to him in
his business. The best materials
for the novice to use will be de-
scribed in the May issue and
sample alphabets will also be
presented. These the beginner
may use as models in his prac-
tise work.

store, being perhaps one of the most
conspicuous features of the establish-
ment. But when the schools are opening
at the close of the holidays all the school
supplies are put at the rear of the store.
Here the children are allowed to browse
around to their hearts' content. The
books and other supplies are spread out
before them and while they are looking
around and making up their minds they
are not bothering or getting in the way
of the other customers.

Senior past president at the present
time of the Retail Merchants' Association
of Canada, Albert L. Geen, clergyman,
pharmacist, bookseller and stationer, of
Belleville, Ont., will be remembered as
the first Dominion president of the R.M.
A. He will be remembered, too, as the
man who led the deputation to Ottawa
when the trading stamp business was
killed. On that historic occasion there
were six car loads of merchants from
Montreal alone.

A Leading Bellevilleian

Mr. Geen was ordained as a minister
of the Church of England in 1885 and he
was one of the first members of the
Council of the Ontario College of Phar-
macy. He has held offices in the city
council and on the school board, and in
one way or another has been a foremost
figure in the public life of Belleville.
But it would be impossible to write of
the Geen family or its venerable and .
kindly head without making reference to
its patriotic associations.

At the present time one son, Ernest,
is collector of customs. Another boy,
Percy W., assists his father in the store,
and still another, Reginald, has made
quite a name for himself as a musician
and a teacher of piano and singing in
Owen Sound, Ont.

Gave Life For Country

Mr. Geen's oldest son gave his life for
his country in the Boer War. The aged
pharmacist's eldest brother also fell in
the Fenian Raid. The two boys, Ernest
and Percy, served overseas, as did also
their sister, who was a military nurse
before the war. Miss Geen went over-
seas with the First Contingent. It is
Mr. Geen's proud boast that all of his
family who could go went to the front
when their country called.

It is interesting, too, to note in this
connection that Mrs. Geen's father was
a lieutenant in the Guard of Honor that
accompanied Napoleon to Russia. He
was an Italian nobleman and fought with
Garibaldi. Afterwards he came to Can-
ada and for some time was professor of
languages in Toronto University.

BOOKSELLER AND STATIONER

WATCHFUL WAITING

Continued from page 39
country roads. March better by 21 per
cent."

Good Reports for March.

J. T. Scales and Company, Mount For-
est: "February slightly better this
year, perhaps owing to the fine weather
as compared to the very cold and stormy
weather of 1920. March business about
the same."

C. L. Nelles, Guelph, Ont.: "Fifteen
per cent, advance for February; about
the same for March."

— Baillie, Simcoe, Ont.: "Twenty per
cent, increase in February. March about
the same."

Robert Duncan and Company, Hamil-
ton, Ont.: "Business was better in Feb-
ruary, both as to commercial and other
lines. March better this year."

Trebilcock Brothers, Peterborough,
Ont.: "Fifteen per cent, better in 1920
than this year. Up to March 19, busi-
ness was about the same."

Bale and Son, Hamilton: "Practically
the same in February. March slightly
better this year."

Manleys, Limited, Sarnia, Ont.: "About
the same in February. Better in March."

Early Easter Helped Some.

George Rogers, Harrow, Ont.: "Be-
tween fifteen and twenty per cent, better
this February. March this year prob-
ably a little better, but not much. Slump
over February was due to low prices of-
fered by buyers for last season's tobacco,
of which there is a large quantity here.
Improvement in crops is expected before
summer, although if crops generally are
not good the coming season, it will be a
critical time for the farmers."

L. N. Ledic, Valleyfield, Quebec: "Feb-
ruary of 1920 was 33 per cent, better.
March business not quite as good as last
year."

Follansbee and Company, Newcastle,
N. B.: "February of 1921 was twenty
per cent, better than a year ago. Busi-
ness in March was better, possibly due
to Easter coming earlier."

Sussex Merc. Co., Ltd.: "February this
year slightly better than last year. Busi-
ness in Mai*ch better, but Easter com-
mg early may account for it."

CANADIAN BIBLIOGRAPHY

Dr. Locke, of the Toronto Public Li-
brary, advises that this institution is
taking up the question of a Bibliography
of Canadian Fiction, information for
which will be welcomed, including
author, title, publisher, year of issue
and number of pages of any book writ-
ten by a Canadian or about Canada that
has appeared since 1904. There has not
been a bibliography published since Vic-
toria University, under the editorship
of Professor Horning and Mr. Burpee,
published the bibliography of Canadian
fiction up to 1904.

Memorial Tablet Unveiled In
Honor of A Hero of Boer War

Tribute is Paid to Late Lieut. Edgar De Forneri
Geen of Belleville, Ont.— Volunteered For Ser-
vice in South Africa Although Under Military

Age

IN honor of the late Lieut. Edgar de
Forneri Geen, son of the Rev. Albert
L. Geen, bookseller and stationer, ol
Belleville, Ont., a memorial tablet has
just been unveiled in St. Thomas Church,
of that city. The late Lieut. Geen died
in 1902 from wounds received in the
South African War. The Belleville In-
telligencer comments on the service as
follows:

"In addition to the confirmation serv-
ice a tablet to the memory of Lieut. Ed-
gar de Forneri Geen was dedicated, also
a large processional cross presented by
the congregation in memory of the twen-
ty-eight members of the congregation
who gave their lives on the altar of sac-
rifice in the great war.

"Lieut. Geen, although under age,
volunteered for service in South Africa
during the Boer War and breaking down
parental opposition after several enlist-
ments sailed for Africa with a reinforce-
ment draft for the Canadian soldiers
there.

"After seeing active service against
Kruger's forces the young soldier was
stricken with enteric fever and for days
his life hung upon a thread in the mili-
tary hospital in Bloemfontein. Finally
he was invalided home to Canada but
never recovered his full health and on
June 7, 1902, died suddenly at Toronto,
where he was employed, medical opinion
being that his heart had become so weak-
ened by long marches and exposure in
South Africa followed by his long illness
that death had come quickly.

"Lieut. Geen was given a military
funeral in Belleville where he had a host
of friends and was universally esteemed."

The tablet read as follows:

LIEUT. EDGAR DE FORNERI GEEN

Veteran of South African War

1899-1901

Died June 7, 1902

Aged 21 Years

Losses In Shop-Worn Stock

HAVE you stopped to realize just
what it means to have a lot of
valuable stock mussed and soiled
and permitted to get shop-worn so that
it has to be sold at a marked reduction?
The care of stock has a distinct bearing
upon your pay envelope.

When the buyer of your concern pur-
chases goods for resale, it follows as a
matter of course that they must be paid
for. If the firm did not pay for its sup-
plies promptly it couldn't get more of
them. So we will say that seventy cents
out of every dollar, on an average, has
to be put right away to pay for the
goods purchased.

Then, it is necessary to meet all your
bills and overhead expenses promptly —
that is, taxes, payroll, lighting, heating.

repairs, rentals, etc. If these bills were
not promptly met the help would not
stay, we could not advertise, and We
would have no place in which to do busi-
ness.

Consequently we must put 24 per cent,
away to meet overhead expenses — that
is, out of every dollar 24 cents has to be
laid away to pay you and all the bills
which must be met regularly. So we
have no profits at all until the entire
sum necessary to pay our wholesale job-
bing house and our overhead expenses
has been collected — that is, if we have
bought $70 worth of goods we must sell
$100 before we have any profit whatever
for ourselves. Out of this profit we must
also make extensions and improvements.
—The Standard.

Making Use of Magazines Stocked

J. A. Lambertus, of North Bay, and J. P. Lamb, of Athens, Have
Unique Plans For Advertising Their Business and Merchandise
Carried — Other Retailers Make Practice of Pushing Nationally-
Advertised Goods at Regular Intervals.

WHAT does the average stationer
who handles hundreds of publi-
cations of all kind3 do with the
magazines and newspapers that he hands
out over his counter to customers ? Does
he use them in any way to his own ad-
vantage ? In short, does he send them
broadcast as propagandists for his
business?

Two Ontario merchants who have
adopted unique plans in the handling of
the periodicals they stock are James A.
Lambertus, of North Bay, and J. P.
Lamb, of Athens.

On every newspaper and magazine
that passes through his hands Mr. Lam-
bertus puts the stamp of his store, to-
gether with some information regarding
some particular line of goods he is han-
dling. His little message, standing out
conspicuously on the top of the paper,
may read something like this:

J. A. LAMBERTUS

HAS JUST THE KIND

OF CHOCOLATES YOU WANT.

Mr. Lambertus sees to it that every
publication he handles helps to advertise
his store and undoubtedly this method of
his brings him all kinds of business
which he might not otherwise secure.

Mr. Lamb's plan is somewhat different
This retailer makes use of the expensive
advertisements of the big firms whose
goods he carries. In a word, he har-
nesses the Niagara of advertising and
makes it work to his advantage.

In the magazines that are not return-

able, such as the Ladies' Home Journal,
Mr. Lamb advertises his goods in a mos'
effective manner. As soon as the maga-
zines are received they are gone through
carefully and every advei'tisement of the
goods carried in stock is stamped in big
letters as follows:

YOU CAN BUY IT AT
LAMB'S DRUG STORE.

Mr. Lamb shows here that the manu
facturer who secures the co-operation
of the merchant is working along the
proper lines. The man behind the coun-
ter wields a mighty influence and once
the manufacturer has secured his good-
will he may rest assured that he will not
be the loser by it. Certainly Mr. Lamb's
plan of marking his magazines boosts
his own business and with it that of the
advertiser whose message he is localizing
and, therefore, making more effective.

"The spoken word is better every time
than the printed message," said Mr.
Fowlie, of McKeown's, Belleville, Ont.,
to the editor of Bookseller and Stationer,
in discussing the question of co-operation
between the manufacturer and the re-
tailer.

F. G. Niebel's Method

In this connection, too, it might be
mentioned that F. G. Niebel, corner Dun-
das and Ossington Avenues, Toronto, is
another who at intervals makes use of
the advertising of the firms that turn out
his goods. Now and then a window in the
Ni?bel store is given over to goods that

At the corner of Portage and Langside, Winnipeg, Man., may be seen the
display of magazines shown above. Quite a number of stray quarters can be
picked up by the bookseller and stationer who lets the passing public see that
magazines constitute a big portion of his stock. An oxitside display like the one
presented here stops passersby and not infrequently brings customers for other
lines.

are nationally advertised, the advertise-
ments in the country's leading magazines
being torn out and placed right in the
midst of the merchandise to which the at-
tention of passers-by is thus drawn in a
potent manner.

"Such a display generally pulls well,"
stated Mr. Niebel in discussing the ques-
tion, adding, "I find as a rule that when
strong advertising begins to appear in
national periodicals I can expect to get
a demand."

The writer has in mind — now that this
subject is under consideration — -the case
of another who while going through the
advertising pages of some of the leading
magazines recently was struck by the
fact that he carries in stock just about
all the articles which are nationally ad-
vertised by the leading drug and toilei
goods manufacturers. And he felt that
there was a mighty good sales idea in
this fact if he could only work it out

Mounts Advertisements on Cards

After puzzling over the matter for a
few days he decided to cut out some
twenty or more full page advertisements
from the magazines and mount these on
cardboard. Then he placed them in his
show window and in front of each adver-
tisement put a sample of the article it-
self. A big card in the center of the
display read:

"We are up to date. We carry all the
articles advertised in the magazines."

Naturally this gave an interesting,
newsy and novel look to the show window
and made a lot of people stop and look
who would otherwise probably have
passed by without a single glance. Also
this merchant's sales of nationally ad-
vertised articles showed a very gratify-
ing increase as the result of the display.

Dealer a Big Factor

It costs real money to make customers.
This fact has been established. Every
time the dealer sells a non-advertised
article to a customer who asks for an
advertised article he is taking a chance
of losing the trade of that customer.
When he sells advertised goods, he vir-
tually assumes no responsibility as to
the satisfaction they give. When he sells
non-advertised articles the entire burden
is put upon his own shoulders, for he
must assume the full responsibility him-
self. But the good will of the Niebels,
the Lambertuses and the Lambs of the
retail business must be secured by the
national advertiser before he can expect
them to go out of their way to boost his
goods.

Easter Sunday Opens Camera Season

Live Retailers in Ontario Work Unique Schemes to Catch

Amateur's Attention — E. C. Harvey, St. Thomas, Had Novel

"Chicken Run" in His Window— Another Window Told "The

Story of a Perfect Picture"

THE open season for cameras is
again at hand. From now on
the camera will be one of the
most conspicuous items in the station-
ers' windows. The weeks just after
Easter are always good for this line of
merchandise as Easter Sunday is gen-
erally recognized as "Camera Day" just
as the 24th of May is looked upon in
Canada as the "opener" for the straw
hat season.

Now, talking about cameras reminds
the editor of Bookseller and Stationer of
a smart window display that was staged
recently by E. C. Harvey, of St. Thomas,
Ont. This window of Mr. Harvey's, it
might be added, would be particularly
effective at this season.

The window took the form of a chicken
run and the cameras on display were all
so arranged as to represent chickens and
the other appurtenances — feathered and
inanimate — of a netted enclosure. The
display was certainly a novelty and if
the business it attracted was commen-
surate with the interest it aroused Mr.
Harvey must certainly have scored a
knock-out.

Another Ontario store which can
always be relied upon for something
novel in the camera line is that of
Cairncross & Lawrence, of London.

With this article is shown a reproduc-
tion of a display which was put in last
week by this firm. "The story of a
perfect picture" it was called and the
reader can judge for himself just how
effective such an exhibit would be.

"A perfect picture from every film"
is the slogan adopted and lived up to by
Cairncross & Lawrence. As a business
booster this store keeps up the in-
terest of amateur photographers by
giving away each day an enlargement
of the best film left to be developed.
The amateur whose film has been se-
lected learns of his good fortune through
seeing the finished product, enlarged and
framed, in the Cairncross & Lawrence
window. All he has to do then is to ask
for it. It is easy to imagine just how
such a scheme would draw attention to
the windows.

D. S. Curtis & Co., New Westmin-
ster, B.C., is another firm that boosts
cameras as a good side line, photo sup-
plies, amateur finishing and framing
being all big specialties.

In Woodstock, N.B., Newnham & Slipp
put emphasis on the promptness with
which they do developing and printing
and so from one end of the country 10
the other retailers make capital out of

For this attractive display, Cairncross & Lawrence, London, Ont., were last week
responsible. Note the price tag on every machine, also the line of pictures showing
the different processes through which the film goes from the time the roll is handed
in to the clerk until it is handed back to the customer. Note, too, the offer of an
enlargement, free, for the best negative received each day. This plan has proven
a winner for drawing attention to the windows.

the general enthusiasm that character-
izes the camera fiend.

That there are big possibilities in the
camera business is a recognized fact.
But business will not come of itself. A
certain amount will, of course, but to go
after this business right the dealer
must use his windows and — his head.
Speaking of an enterprising retailer
who for several years has made a great
success of his camera department, a
paper published in Chicago told re-
cently how this man induced one of the
best amateur photographers of his town
to take a number of snapshots — includ-
ing the court house, an Italian fruit
peddler, the railroad bridge, and several
of the churches and better residences of
the town. He furnished all the films for
the work, and in addition presented her
with a nice box of candy. He had these
developed and printed. Then he secured
a sheet of cardboard, 4x5 feet, and
lettered it in the centre:

TAKEN RIGHT HERE IN OUR
OWN TOWN

Developed here. Printed here. You
can do it just as well.

This is the camera that did it. You
can buy one for $15.

All around the edges he mounted the
local views. He placed the card in his
window and on a pedestal directly in
front of it he placed the camera with
which the work had been done. At
either side he displayed a number of
cameras of different prices, together
with a good stock of films. It was the
best advertisement he could have had.
When views supplied by the manufac-
turers are used as advertisements there
is apt to be considerable skepticism as
to whether equally good work can be
done by an amateur with a compara-
tively cheap machine. This card re-
moved the doubt. They all recognized
the local scenes, many of them knew
the photographer, and they had before
them the actual popular priced camera
that did the work.

At another time he showed a loose
leaf photo album containing pictures
taken during a camping trip, with the
dates on which each was taken, making
the book a regular diary of the trip.
When this had all been arranged he sent
cards of invitation to all the local sports-
men, urging them to come down to see
the display, and advising how much it
added to the pleasure of a fishing, hunt-
ing or camping trip to have a camera
along. In a postscript inspection of
their lines of toilet articles, rubber
goods and various outdoor supplies was
also invited.

Toy Craft and Basketry

Easter Time Sees Shops Resplendent With Bunnies and Eggs, While St. Patrick's Day Brings
the Candied Green Snake and the Harp — -Lovely Displays of Baskets Take Prom-
inence in the "Between" Season.

IT is a matter for gratification to
Canadian toy buyers that British
firms specializing in toy manufac-
ture should send over comprehensive ex-
hibits of their products to this side of
the Atlantic. Such toy exhibits are ex-
ceedingly educative as well as profitable
to buyers in this country, who have been
forced to take anything and everything
in the past in order to meet the increas-
ing call for good toys. As far as price
is concerned, it cannot be said that Brit-
ish firms offer better inducements than
the United States makers, but the merest
glance over the samples submitted by the
former provides ample evidence that
quality and perfection of workmanship
are characteristics of the toys made in
Great Britain, just as they are of all
other goods made in the motherland.

A representative of Bookseller and Sta-
tioner recently visited a remarkable dis-
play of such toys at the office of the Brit-
ish Trade Commissioner in Montreal and
was impressed by the wide range of ar-
ticles shown, all made by one firm. The
animal kingdom was represented from
the largest and most voluble Teddy bear
down to the most minute bird perched on
a rattle. The bears, by the way, came in
four different colors, white, brown, grey
and yellow and were exceptionally well
made, provided with a realistic growl
when squeezed in the proper spot, and
with most expressive faces. The all-
white animal in flossy wool is apparently
a strong feature of English nurseries,
as numberless representatives of the rab-
bit, cat, dog, and bear families were
among those present. Yellow velvet was
also effectively used to make ducks and
geese and other birds, all of which were
firmly stuffed and stitched together. The
designing of these animals is worth con-
siderable study, and all the toys were
characterized by an imaginative and or-
iginal fantasy, strikingly different from
the general run of such lines in this
country. One amusing duck made of the
yellow velvet was armed with a black
umbrella under his wing and a battered
black felt hat was cocked at the back of
his head. A neatly tied cravat encircled
his neck, the whole effect being gro-
tesquely funny.

Dolls Wear Wrist Watches

The stuffed dolls were also cleverly
made with life-like expressions and the
smartest of clothing. Both girl and boy
dolls were equipped with watch bracelets
on their wrists and nearly all had luxuri-
ant flaxen curls clustering over their
stuffed faces. Separate outfits of frocks,
jerseys and caps were featured in the
display and were almost exact replicas

of the dresses worn by little girls. One
outfit was of dull blue jersey silk with
bloomers to match and a silk sweater for
"best wear."

Games and leather goods were still
other features of this display, as well as
all kinds of stationery supplies, picture
frames and quaint boxes. One novelty
which promises to be popular in Canada
was a waterproof pencil case for the
school student fitted up with pens, pen-
cils and erasers, and lined with a time-
table on which the hours of the school
curriculum could be written.

The Easter Display

The toy business has been exception-
ally quiet in the retail stores since Feb-
ruary, and few novelties have been
shown. Easter goods, both toys and
decorative effects were occupying the
place of honor, so that bunnies, chick-
ens, eggs, etc., are temporarily usurp-
ing the place of dolls and toys. The
day of marbles and skipping ropes is
not far off, however.

The confectionery exhibits were particu-
larly fascinating, crowding as they are,
hard on St. Patrick's Day, and the store
exhibits are a blaze of color in the most
tempting sugar forms. Things good to
eat are mixed to the proper hue and
fashioned into the most cunning bunnies,
gorgeous icing trimmed chocolate eggs
and delicious harps and shamrocks. Even
snakes have been made safe and are
created in a perfectly harmless and di-
gestible toffee of a "poisonous" shack!

Many of the stores are using this
period of "between seasons" to feature

a display of baskets and kindred lines
of wicker work, reed, etc. This kind of
display seems peculiarly suitable for
Spring and may well be pushed before
the time for out-docr goods comes to
hand. It is several years since the dis-
play of these lines has been of such a
varied and comprehensive nature, and
incidentally designs and weaves are more
attractive than ever.

The most novel feature of one excel-
lent display was the woven reed sewing
baskets in "Martha Washington" or two-
deck style, closely resembling the orig-
inals made of mahogany. One style in
square corner effect was stained brown
in a wood shade and was lined in the top
and lower sections with dull blue bro-
cade. The legs curved outwards and
were strongly reinforced with natural
wood, as was also the cover. Another
equally effective stand was of natural
reed woven in a rounded effect, also lined
with blue brocade. These sewing stands
will brave the roughest usage and are
decidedly ornamental additions to any
room. They are made by returned sol-
diers who are turning out such excellent
work as a result of their basketry
courses.

Among the numberless varieties of
baskets being displayed are many novel-
ties in waste paper receptacles, woven
in reed, curved into pretty shapes like
Grecian vases or straight and conven-
tional with handles. Bamboo in the
effective brown shades is still in good
demand, both for household and office
use.

The sometimes prosaic laundry or

NOVELTY .CHILDREN'S SET
Quaint bib and table mat in pretty blue and white design, known as the '•Dutch
Kid." — Shown by courtesy of Pugh Specialty Co., Toronto.

BOOKSELLER AND STATIONER

BOOKS IN THE HOME

"Books are not made- for furni-
ture, but there is nothing that so
beautifully furnishes a house. A
little library growing each year is
an honorable part of a man's his-
tory. It is a man's duty to have
books. A library is not a luxury,
but one of the necessities of life."
— Henry Ward Beecher.

Buy a Book a Week

By L. M. CROSS in Successful Selling

soiled clothes basket appears in a new
guise. Made in at least four different
shapes, oval, square, three-cornered or
oblong, and in many different heights,
they are further elaborated by artistic
coloring, which may be done in order to
match a customer's room, or in a bizarre
futurist effect in black and bright colors
to fit in anywhere. Flat laundry baskets
in split ash are for the most part the
product of the French-Canadian or Habi-
tant farmer in Quebec and are well made,
serviceable and good looking.

Prices Show Decline

Wicker baskets, formerly almost ex-
clusively made by Belgian makers, are
now being made by the Indians and
French in Canada at a much lower cost
and in more durable and convenient
shapes and sizes. The increasing com-
petition from our own country is having
the effect of lowering the prices of the
imported varieties quite materially.
Willow baskets are said to be down at
least 30 per cent, below last year's prices
while wicker styles show even more in
some lines. The scarcity in most lines
is now over, even the Japanese fancy
lines show a tendency to decrease in
price and increase in quantity.

Charming bassinettes for infants are
developed in Belgian wicker woi*k which
may be enamelled to order. Picnic ham-
pers and market baskets are also shown,
with strong covers or without, in every
size from tiny affairs for school lunches
to huge motor or carriage sizes.

Fancy styles, including work baskets,
fruit and sandwich trays, tea-trays with
glass bottoms, or invalid trays with par-
titions for dishes, flower-baskets and
holders fitted with metal containers,
candy baskets, souvenirs of sweet hay
of all descriptions, etc., are only a few
of the many lines featured.

Many of the trays reveal handsome
fabric designs stretched under the glass
tops and these may be most effective
when the designs repeat the patterns of
the drapery fabrics employed.

The making of baskets has become an
art, and the examples of the craft fea-
tured this Spring present an amazing
array of useful and decorative recep-
tacles whose uses are legion. In fact,
according to one buyer interviewed,
there is a basket for every purpose in a
size or shape which will suit every pos-
sible purchaser, the thing is to get them
at a price low enough to attract trade.

THE above caption is the slogan of
the booksellers for this good year
1921. Does anyone know of a bet-
ter banner to fight under ? Nobody
speaks! So we suppose it is accepted by
an overwhelmingly affirmative vote.

Now if this campaign is to be put over
in a big way it must be the fighting
slogan for all the book shops. The pro-
prietors and managers must be in thor-
ough harmony with the idea. They must
fairly saturate their clerks with this
thought, so that every customer in their
shops may know about it and that every-
one of them may have it drummed into
him by the clerks that wait upon them
in the stores. Get the thought, Buy a
Book a Week, into everybody who buys
books and they will have the thought of
books ever on their mind and many of
them will buy more than a book a week.
The advertising man in the department
stores ought to be made enthusiastic of

this idea to make the book department
one of the most profitable ones in the big
stores. It would be a fine thing for the
department store proprietors who write
such wonderful editorials for their adver-
tising page to let the general public have
an enthusiastic and burning message on
this subject.

Many of the publishers will effectively
use it in their every advertisement and
also on their posters and window display
matter.

"Buy a Book a Week" can be made as
nearly effective a human appeal as the
one adopted by the Salvation Army: "A
Man May Be Down, But He Is Never
Out," for the reading of proper books
lifts a man away up from mental and
moral degradation.

So let's have a great chorus of voices
that will ring out during the year in a
mighty volume — Buy a Book a Week!

Finance Minister Appeals to Business Men

Sir Henry Drayton Meets Eastern Ontario

R.M.A.— All Interests Must Pay in Taxes All

They Can Afford

ALMOST two hundred Canadian
business men and a score of local
business women listened to an
address by the Hon. Sir Henry Drayton,
Minister of Finance, delivered at a lunch-
eon in the Chateau Laurier, Ottawa,
this week, under the auspices of the
Eastern Ontario branch of the Retail
Meivhants' Association of Canada. Sir
Henry's reception was most enthusiastic
and the merchants probably never had
the financial situation of Canada more
comprehensively placed before them.

Sir Henry, in his speech, said: "You all
know me. or of me. Some of you mai
not have been altogether favorably im-
pressed in the past with the memories
that my name evoked. In spite of this
we have all got along pretty well to-
gether. I am sure, however, that the
retail merchants realize the importance
and necessity of stopping extravagance
and luxurious buying and of stopping the
apparently ever advancing high cost of
living, even if it means standing some
loss. I know you realize it because you
did stop it to a great extent and I thank
you.

"No thanks are due for the removal of
any tax any more than there is any
blame for the putting of it on. It is
only put on when necessary and, like a
plaster over a sore, should be taken off
as soon as possible.

Will Consult Business Men

"I do not know your ideas as to how
things should be run, but the best thing

that he who is responsible for raising
money should do is to meet his fellow
Canadians like this before adopting any
fixed programme. We have been trying
to find out what is the best way to pro-
duce the largest revenue with the least
inconvenience. The inescapable demands
on the public purse are very great for
the discharge of our obligations, obliga-
tions which every honest Canadian de-
sires to see met. There is no room for
selfish issues here or there. It is not a
question of how much can I escape pay-
ing, but of how much can I afford to pay
and still make a profit on my business ?

"I do not suggest that any of yoi»
should carry on your business at a loss.
I hope you will approach the entire ques-
tion with a desire of doing as much for
Canada as you can and not with the hope
of escaping with the least effort possible.

"After all I realize business is business
whether you are in a small or large es-
tablishment. The business of a country
resembles that of a corporation. It is
not the volume of business which means
success or failure, but the result of that
volume of business after you have closed
your books. Some of my political friends
claim that the larger the volume of busi-
ness done the better is the country pro-
gressing. No national growth is suc-
cessful unless made possible by foreigy
trade. It is of course the great desider-
atum. But with nations as with individ-
uals the mere size denotes little. Some-
times mere size means liabilities — loss.
Continued on page 57

The Turnover Tax is Favored

Wholesaler Submits Figures Showing Turnover Tax of 1% Would
Provide Sufficient to Abolish Excess Profits and Other Taxes —
Credit Men and Retailers Agree if Tax Equitably Applied to All
Branches of Trade — "Government Not Above Criticism," Says

J. A. Banfield

MANY phases of the application
of present and proposed forms
of taxation were dealt with at
the conference of retailers, wholesalers
and manufacturers in Toronto on Wed-
nesday and Thursday of this week. The
conference was arranged with a view
to giving the Minister of Finance some
definite suggestions on which to frame
the new form of taxation to raise need-
ed revenue. The conference was con-
ducted under the chairmanship of J. A.
Banfield, president of the Dominion
Board R.M.A., and with J. T. Stirrett, of
the Canadian Manufacturers Associa-
tion, acting as secretary.

After an inaugural address by J. S.
McKinnon, president of the C. M. A., in
which he emphasized the need for co-
operation among business men, discus-
sion commenced as to the proper defini-
tion of the terms "manufacturer,"
"wholesaler" and "retailer," but as this
discussion tended to be prolonged and
doubt was expressed as to the relative
importance of the matter, further dis-
cussion on that point was deferred until
after a discussion of suggested forms of
taxation to be applied.

There were several minor altercations
concerning this point, and some sugges-
tions of a tendency on the part of cer-
tain bodies to "get from under," and,
despite the efforts of Vice-President Wat-
ters, of the R. M. A., to secure the
definitions, a motion proposed by M. C.
Ellis and seconded by W. H. Lamont,
H. S. Howland Sons & Co., Toronto, the
purport of which was to postpone the
defining of the various terms until after
the discussion on taxation, was adopted.

Message from the West.

Speaking to this motion, Geo. Douglas,
Hamilton, Ont., a member of the C.M.A.
committee on taxation, pointed out that
defining the status of certain parties un-
der the legislation was a matter of ad-
ministration which the government would
attend to after the method of taxation
had been decided upon. T. W. Learie,
representing the Canadian Credit Men's
Association, agreed that what credit men
wished to discuss was taxation.

In seconding the motion, Mr. Lamont
stated that taxation was fundamental
and that the various forms of taxation
which had provided the Government in
revenue should be kept in mind.

Horace Chevrier, Winnipeg, repre-
senting the opinion of western retailers
on the issue, pointed out that at the
last meeting of western merchants it

was decided that the tax should be col-
lected at the source of manufacture or
importation. In presenting this state-
ment, Mr. Chevrier continued:

"Whatever affects the retailer is bound
to be felt by the wholesaler, and vice
versa. Any break that is put upon dis-
tribution goes back through the grada-
tions of wholesaler and manufacturer,
and has its effect upon them, their staff
and their capital. If a sales tax were
placed on the turnover of the retailer, it
would be just as bad as the luxury tax
placed on part of the turnover, and we
know that the retailer had to absorb the
tax in many cases. It was illegal to
absorb it, but it was done because it
was necessary to liquidate accounts and
aliow wholesalers and manufacturers to
carry on.

"The retailers are closest to the public,
and they have to distribute your goods.
If they have to sell a sales tax as well,
it is more than they can do. The least
interference with sales means much loss.
Put the brakes on trade by having a
sales tax collected by retailers, and it
will result in unemployment, unrest,
waves of crime, and a continuation of
the period of stagnation.

"We say the tax is absorbed, but re-
member business is not managed by an-
gels or saints. We are wrestling to get
our bread and butter, and if you make
a tax to be absorbed you are encourag-
ing the merchant to put the brakes on
his selling energy. With a definite sum
of taxation staring him in the face, the
merchant will ease off if he is not pushed
forward by the fear of debt, and he will
be dulled by the fear that he will be
fined for keeping up his turnover.

"We need to have the retailer recover
his courage so he will be able to resist
this continuously falling market and put
him in a position to say, 'I will not con-
tinue to give away goods.'

"If the sales tax is put on the retailer,

TAX RECOMMENDATIONS
The joint conference on taxation of the
manufacturers, wholesalers and retailers
in Toronto resolved as follows:

1. That the Business Profits Tax be
not re-enacted.

2. That the Income Tax on corpora-
tions be repealed.

3. That the present Sales Tax be ad-
justed so as to provide the additional
revenue needed by the Dominion Gov-
ernment.

you will put a crimp in that determina-
tion. Some retailers will add the amount
of the tax more than once to be sure
they collect it, and this will bring fur-
ther protests from the consumers.

"The retailer is the distributing plant
for the manufacturers, and it is great
folly to encourage any legislation that
will hamper him. It is just as absurd
as it would be for the retailer to hobble
his delivery team and expect his deliv-
ery equipment to cover the ground."

What the Taxes Produc*

W. H. Lamont gave some definite sta-
tistics bearing out a plan to adopt a
turnover tax. He pointed out that the
present taxation yielded a revenue of
$110,000,000. The income and business
profits taxes cost 2y2% to operate, while
the sales tax costs 1V<% to operate.

"We want to pay the tax in the sim-
plest manner possible," said Mr. Lamont.
"Our internal turnover, allowing for ex-
ports, agricultural and other products
distributed without reaching a retail
store, amounts to four billion dollars at
the source. A fair average turnover,
considering the stages these products
pass through, is three times, thus giv-
ing twelve billion dollars. An average
profit of 15% each time brings in a
profit of six billion dollars and an in-
ternal trade of eighteen billion dollars.
That will produce $180,000,000 in taxa-
tion at 1%, which is about $70,000,000
more than the Government is getting
now. We must impress upon the Gov-
ernment the need for economy and sim-
plicity in taxation.

"Is it not reasonable, therefore, to ask
the Government to repeal all three laws
now in force and substitute a turnover
tax? We do not want a sales tax shown
in the invoice. The turnover tax ope-
rates more smoothly."

Speaking of the income tax, Mr. La-
mont pointed out the big expense
involved in furnishing the required in-
formation to the Government. He point-
ed to the fact that in England the in-
come tax had been in force for years,
and there were still many who were not
paying it.

A representative of the C.M.A. com-
mittee on taxation outlined the stand
taken by that body, namely, suggesting
that the business profits tax be not re-
enacted, that the income war tax as af-
fecting corporations be repealed, and
that the sales tax be extended.

J. A. Banfield hereupon presented the
Continued on page 52

HPPiiii

~il 11 . :;:;-; nni - ilMliiwwmilllfllmiligOiii

News of the Trade

CANADA LEADS

A directors' meeting of a large ad-
vertising agency was held recently.
This agency operates in many parts of
the world. The meeting was called not
only to transact the company's business,
but also to consolidate the information
regarding marketing conditions in the
various countries. A careful comparison
of business conditions in various coun-
tries proves undoubtedly, according to
the directors, that nowhere are condi-
tions on a sounder and more funda-
mentally prosperous basis than in Can-
ada. The opinion of the directors was
that no country is making such strides
in the matter of commercial develop-
ment, both national and international,

as Canada.

* * *

Vulcan, Alta., will have a public li-
brary as the result of the promotional
work of the Community Club. It will
be situated in part of the store of J. A.
Lindsay, one of the members.

* * *

C. R. Gibson & Co., whose commer-
cial paper specialties are widely known
in the trade, have just moved into new
quarters at 826 Broadway, New York,
giving them three times the space they
had at University Place. The Gibson
firm recently celebrated its fiftieth an-
niversary.

* * *

Al. Judges, formerly with the Wm.
Croft & Sons Company, is now in busi-
ness for himself at 155 Silverbirch Ave.,
Toronto. He makes novelty leather
goods, such as cushion tops, whisk-
holders and ornaments. There seems to
be an increasing demand for these lines.

* * *

The Retailer is Important.
"Go into the cities, towns and villages
throughout Canada and you will find the
retail merchant occupies an important
position in the life of the community.
He has a personality which means more
to his customers than catalogues. The
mail order houses may eliminate the in-
efficient dealer, but their live and ag-
gressive selling methods only act as a
spur to the retail merchant who is
worthy of the name, and who invariably
secures his share of the business which
formerly went to the late and unla-
mented inefficient dealer."

* * *

WANTS AN ASSOCIATION

Lenox Tice, Westlock, Alberta, is a
close reader of Bookseller and Stationer
and he advocates that the work of form-

ing a trade association be kept up ag-
gressively until organization is effected.
In his store toys and games are live
lines, many items being sold throughout
the year. Special attention is paid to
this line for Christmas trade, with in-
creased stock and increased display
space. Leather goods, especially purses,
and other flat goods, are carried in good-
ly variety, constituting a ready-selling
and profitable line.

* * *

HEADS MERRIAM MFG. CO.

The Merriam Manufacturing Company
of Durham, Conn., manufacturers of cash
boxes and stationers' tinware, has re-
cently undergone a complete change in
the personnel of the organization.

George J. Francis, formerly manager
and treasurer of the company, has been
elected president and treasurer. J. H.
Sherin has been made sales manager.

The company was established in 1851.
The present modern concrete plant was
constructed under the personal supervi-
sion of President Francis, after the old
plant was destroyed by fire a few years
ago. The new plant is so arranged as to
permit production with speed and
economy.

The new president, Mr. Francis, was
born in Meriden, Conn., July 30, 1862.
He was a representative in the General
Assembly from 1909 to 1910. He is a
practical all-round business man.

PROSPERITY

Business conditions throughout Can-
ada continue on the up grade, according
to the Canadian Credit Men's Associa-
tion. ,

Another indication of healthy condi-
tions in the Dominion is afforded by
comparative estimates regarding unem-
ployment in Canada, Britain and the
United States. It was stated that the
number of workers in the United States
unemployed during January was about
3,000,000, while, up to the end of Jan-
uary, figures compiled for Great Britain
show that 1,060,000 workers were out of
employment. In Canada, according to a
statement issued by the Department of
Labor, Ottawa, there were in January
approximately 62,500 unemployed, or
about 10 per cent, of the total number of
laborers engaged in the industries send-
ing in returns' to the Government. Tak-
ing the number of unemployed as a per-
centage of the total population, Can-
ada's position as compared to either the
United States or Great Britain is most
favorable.

OFFICE EFFICIENCY

C. C. Casey, of the Work Organizer
Company, of Detroit, is a man who is
not only a booster for and believer in
bigger business in the retail stationery
stores, but he is a practical sort of
prophet. He points out that business
men haven't quit buying. Offices haven't
closed down. Just the reverse. Offices'
are working harder than ever, for the
office, like the salesman, has a large
responsibility just now to get sales back
to normal in those lines which have
seemed to show a falling-off in sales. The
average stenographer, for instance,
counting salary, stationery supplies,
rent on office space, toilet facilities and
other overhead expenses, including sup-
ervision, costs more than $2,000 a year.
The same is true also with all other peo-
ple in the office. There never was so
good a time to fit out entire offices with
time-saving devices. They cost so little
that the amounts when added to sal-
aries of the individual members of the
office staff are insignificant when com-
pared with the results from the increased
efficiency thus attained.

LISTS RECEIVED

From Ross-Gould, of St. Louis, comes
an elaborate new illustrated list about
their new unit device, the "Kleradesk."
The following quotations are presented
for their suggestive value for the retail-
er's advertising in advocating the use
of this or, in fact, any other good item
used by desk men:

"A clean desk lets you work with only
one problem before you. This insures
clear, quick thinking and increases pro-
ductiveness.

"An orderly desk gives you prestige
among business associates. Indicates
neatness, alertness and personal effi-
ciency.

"Your desk is seen constantly by cus-
tomers, patrons, and other business men.
Can you afford to give the bad impres-
sion always produced by a desk littered
with papers?"

* * *

J. H. Blake, special representative of
the big publishing house of George
Newnes, Limited, of London, made a trip
through Canada last month en route
from Australia, his mission being to get
a grasp of publishing and distributing
conditions in Canada with a view to
improving the circulation of British
periodicals and primarily this firm's own
publications.

Phonographs and Pictures

Good Side Lines for Book and Stationery Stores — Ideas Worth

Adopting

THE distinctive art shops of the U.S.
rely to quite a large extent upon
lines which are the principal stock
features of Canadian book and stationery-
stores. Writing in a U.S. trade paper
one of these dealers, G. B. Watkins, 1091
Broad Street, Bridgeport, Conn., says:

"I have found the phonograph business
to be an ideal one to conduct along with
the art business. Music and art seem to
be closely related. Those who are art
lovers are also music lovers, and conse-
quently good prospects for the selling
of phonographs and phonographic sup-
plies.

"I handle a well-known make and have
had most pleasant business relations
with these people. I have found it so
profitable that when they recently con-
ducted a national contest for the best
window display I went to considerable
expense and trouble to decorate my win-
dow in such a way that it would have a
chance to win one of the prizes. The
offering of the prize simply added a little
spice to what I have been doing regu-
larly, as I have found the window display
a good business getter. I had the plea-
sure of winning one of the prizes.

"Another idea that I have used is the
display, at intervals of about a month,
of something special. For instance, this
month I have on consignment about 20
oil paintings by Old Lyme artists.

"I have, of course, a list of names c f
people in this vicinity who to my per-
sonal knowledge are art lovers and pur-
chase such things. To such people I send
a special letter of invitation and conduct
these displays in the form of a private
showing, emphasizing the fact that I,
as a local dealer, am in position to give
advice that out-of-town dealers would
not care to render.

"Possibly these suggestions may be
of help to some member of the trade. On
the other hand, there may be some who
have been following such a policy, and
who have additional suggestions to make
that will make the method even more
effective.

"My letter of invitation is an indi-
vidually typed letter personally signed.
The following is the letter I sent out
with regard to the latest display:
" -My dear Mr. and Mrs. Miller:

" 'The opportunity has come my way
to have on exhibition for three days a
group of paintings by artists of the Old
Lyme Colony, particularly the works
of Matilda Browne, who enjoys such an
enviable reputation among American
artists.

" 'I shall have these on display Mon-
day, Tuesday and Wednesday, February
7, 8 and 9.

" 'I am sending this informal invi-

tation to a few of the art lovers of
Bridgeport that I know will be delighted
to view these paintings, with the added
suggestion that you bring with you any
friends that you think may enjoy the
exhibit.

" 'In obtaining exhibits of this or any
other kind one of my primary objects
is to give friends and customers an op-
portunity to enjoy looking at produc-
tions that you would otherwise have to
travel to New York to see.

" 'Should anyone looking at these con-
sider purchasing, arrangements can be
made whereby the painting may be view-
ed in the home that one may see just
how it blends with the home furnishings.

" 'This, I believe, is a little service I
am in position to give that the out-of-
town dealers would not care to render.

" 'I shall look forward to the pleasure
of showing these little gems to you.
Please do not deny yourself the joy of
studying them simply because you may
not be thinking at this time of making
any purchases.' "

NEW STAMP PAD

The "Solo" stamp pad is a new item
put out by the Peerless Pibbon and Car-

bon Company. The pad has a solid im-
pervious platen, covered on top, sides
and bottom with absorbent ribbon, which
draws its supply of ink from a felt con-
tainer. The construction of the device is
such that all surplus ink is stored at the
bottom of the pad in the felt container.
This helps to do away with too heavy
inking, which tends to render the stamp
impression thick and blurred.

Because the platen is solid instead of
being constructed of layers of soft ma-
terial, the pad does not exhibit the fault
of sagging in the middle so common to
certain other types of pad.

The process of re-inking this pad is
simple. The platen is inverted into the
cover of the containing box, and the
supply of ink in the felt is replenished.

NEW EVERSHARP

The Wahl Co., of Chicago, is now offer-
ing an Eversharp pencil measuring about
3% inches in length. The little pencil
is designed especially for use by golfers,
sportsmen and athletes. The company
expects it to prove popular also with
women because of its compactness and
daintiness.

Things Are Seldom So Bad But They Might Be Worse.

— Wahl in "Sacramento Bee.'

Address Dies and Relief Stamped Notepaper

Why the Trade Should be Pushed, and How to Do it, With Some
Hints on Advertising and Means to Develop the Business

MANY stationers complain that
there is no money in relief
stamping, and refuse to have
anything to do with it, or, more than
likely, if they are printers as well as
stationers, encourage their customers to
get their notepaper printed. "It is quite
as good." And so make their clients go
farther afield for this high-class method
of heading notepaper. That it is a high-
class method is one of the reasons why
relief stamping should be pushed among
good class customers. Nothing looks
smarter or exhibits better taste than a
neat relief stamped heading on a good
class notepaper.

Why Should I Push Relief Stamping?

Because it not only sells the relief
stamping on which a profit is made, but
it is the means of selling the notepaper
that must be stamped and the envelopes
that go with the notepaper. Thus the
relief stamping may only cost 5s., yet
the notepaper and envelopes may cost
25s. This amount will bear a good profit,
and more than compensate for the extra
trouble caused through the relief stamp-
ing. Many stationers would argue that
they would have sold the notepaper
either way. This has not been the writ-
er's experience. A short time ago he
was called in to work up a business that
had in the course of years fallen into de-
cay. He found that the class of cus-
tomer had deteriorated to a very marked
degree. He set out to get the best
customers, and used relief stamping as
one of the most successful methods.
Samples of good quality notepaper were
sent out with very attractive colored
headings, and particular attention drawn
by such phrases as "A relief stamped
heading gives your stationery an air of
exclusiveness." The result was astonish-
ing. The relief stamping sold more note-
paper in that establishment than had
been sold for many years. A recent en-
quiry has elicited the statement that al-
though during the war no samples were
sent out, the majority of the customers
that ordered dies at that time still pur-
chase the same papers stamped in the
same way from the same establishment.
This is a concrete instance where relief
stamping was the means of obtaining re-
peat orders which would most likely have
gone astray had it not have been for this
little accessory.

How Can I Push Relief Stamping?

A very favorite way of pushing relief
stamping is to offer to supply, at a low
cost, the small steel dies that are neces-
sary for this class of work. Though the
dies cost more nowadays than they used,
it is still a good advertising proposition
in the writer's opinion to supply at a

small margin above cost. This outlay
will be more than made up on the first
order. The great point about it all is
the fact that once a customer has used
stamped heading notepaper, he or she
will very seldom go back to a printed or
plain heading, and if the die is kept on
the premises it ensures the customer re-
turning to the same establishment for
his next supply. To keep faith with the
customer and yet retain the die some-
times causes a little difficulty, but it has
been found that a small receipt printed
with the wording: "Receipt for die for

address . We have retained the

die of above address, as we have special
facilities for the registration and careful
storage of customers' address dies. The

number of your die is , which it is

only necessary to quote on your next
order."

Send Samples to Customers

There is no more effective way of push-
ing relief stamping than by the actual
specimens sent to the customer's home.
As has already been said, the stamping
sells the notepaper, and though the cost
of this method nowadays is high, yet the
results to be obtained are more than
worth the outlay. When sampling, it
possible, stamp in different positions and
different colors with different style dies.
Use a bold block type for a large single
sheet notepaper and stamp in the centre.
A fancy style on a lady's notepaper
stamped in a dainty color is very effec-
tive, but many ways and means will be
found by the up-to-date stationer to push
the line once he becomes interested in
its possibilities.

Demonstrations

A relief stamping machine is not an
expensive investment, and can be used by
a young girl after a small amount of
practice. It often pays to invest in a
machine and do the work on the prem-
ises, though many prefer to put the work
out to those that make a specialty of re-
lief stamping. Should, however, the
work be done at home there is no finer
advertisement than to have an operative
working in the window of the shop.
Choose a pretty girl if you can, dress her
spotlessly in white overalls, and the ad-
vertisement that will accrue from such
an exhibition will be more than worth the
trouble that you may be put to to get
the demonstration rigged up. This
method has been tried by the writer with
considerable success.

Advertise Relief Stamping Everywhere

Remember always that the more relief
stamping you do, the more good class
notepaper you will dispose of. A good

method of advertising this business is to
have a small label printed and stuck on
the inside of every notepaper box and
compendium cover. The back of th.6
wrapper of dish papers and dessert pa-
pers, postcards, and many other articles
of stationery will all make good spots for
advertising this line that really pays for
pushing, and no opportunity should be
lost of introducing to the purchaser of
any article of stationery the merits of
relief stamped notepaper. — British Sta-
tioner.

POSTCARD PROGRESS

It has long been a reproach that
letter writing has become a lost art in
England, but it is only recently that
signs have appeared of a new art taking
its place. With the increase of postal
charges has come an undoubted increase
in the popularity of the postcard, and it
may well be that soon "long newsy post-
cards," says a writer in the Daily Chron-
icle, will be as ggneral among us as were
discursive letters among our more leis-
ured forefathers.

In the days of the penny post the card
was scorned for the purpose of friendly
correspondence. To make an appoint-
ment or with the aid of a picture convey
a casual greeting it did well enough, but
to cram it with news and bid it take the
place of a letter would have been regard-
ed as the very height of meanness.

But now the postcard is coming into
its own. To use it is a praiseworthy
economy, and people are beginning to
find that it will contain quite a large
amount of news if properly filled. The
fact that it lacks the privacy of a letter
is not, after all, a matter of very great
moment. There is not any real need for
secrecy about the contents of the average
chatty letter. It cannot, for instance, in-
terest the outsider to know that Aunt
Maud narrowly missed being run over by
a motor bus last Tuesday, however much
joy (or regret) the news may cause those
who knew her.

The newsy postcard can never aim at
the leisurely style of the old newsy letter.
It must always be curter, but it can, at
any rate, say a great deal in a small
space.

Charm cf Postcard Messages

Really the charm of the card is that it
does not take very long to fill. Half
our aversion to letter-writing in the pre-
war days lay in the vast expanse of
paper to be filled, if the letter was going
to make any show at all as a token of
friendship. The thought of it deterred
us from sitting down to write in our
leisure moments, and so we drifted away
from many of our friends who were just
as "bad correspondents" as ourselves.

$20,000 Being Spent For Dealer Helps

How Greeting Card Association of the United States is Building
the Greeting Card Business

FOLLOWING up the special greeting
card section of the March issue, it
is interesting to reproduce in this
Annual Spring Number something about
what has been accomplished for the trade
by the Greeting Card Association of
America. This at the same time affords
additional evidence of the value of a
trade organization and should help along
the idea of developing a strong associa-
tion of the retail book and stationery
merchants of Canada.

What follows is from a circular issued
to the retail dealers by the Greeting
Card Association: "As one of the 11,000
dealers who are customers of the thirty-
two members of this association, you
will be interested to know the extensive
plans for co-operation with you which
have been started for this new year.

"The object of this association is to
help you sell more greeting cards, for
the manufacturers who compose the as-
sociation realize that when they help
you, they help themselves.

"We estimate that there were about
ten million dollars worth of greeting
cards sold in this country when this
association first started its advertising
three years ago, and that in 1920 there
were over thirty million dollars' worth
of greeting cards sold.

"This multiplication of the business
by three is largely the result of the large
sums spent in advertising greeting cards
in the big magazines. Many dealers
may not realize that the manufacturers
contributed sixty-seven thousand dollars
in 1920 to the Greeting Card Association
and that eighty per cent, of this sum
went into advertising for your benefit.
Furthermore, every one in the trade
benefited, whether or not he was a mem-
ber of this association.

"For 1921, plans have been worked out
which assure you greater benefits. Some
dealers have objected to displaying win-
dow cards of any individual manufac-
turer, but we are quite sure that no
dealer will object to displaying the signs
which this association is getting out,
for these signs carry no mention of the
association or any manufacturer. Their
sole purpose is to boost the sale of
greeting cards, and the best brains in
the country have been employed to make
them accomplish this purpose.

"The business on every-day greeting
cards has increased and is still increasing
at such an enormous rate that the asso-
ciation is preparing sixteen exceedingly
attractive window signs covering every
phase of the every-day card business,
such as birthdays, weddings, sympathy
cards, etc. These will probably be sent
:to every retailer at the rate of about

two a month, and a list of these signs
will go to you later on.

"For the Christmas season the asso-
ciation has prepared a very attractive
line of five different signs; and for New
Year's cards we have made three signs.
In addition to these we have made one
long streamer to paste on the inside or
outside of your show window, advertising
Christmas cards; two smaller Christmas
streamers and two streamers for New
Year cards.

"All of the above material is given
free to you by this association. It is
co-operation of the fullest type; it ap-
plies directly at your store the power
created by our national advertising.

"To cover the necessary expenses of
the association for these signs and the
small dealers' helps, the manufacturers
are appropriating about twenty thousand
dollars. What they ask of you is that
you will use the material efficiently. It
does not bear the name of the associa-
tion or any manufacturer. It is far
more valuable to you in selling than
any material which you could prepare for
yourself at any reasonable expense."

NEW GIFT NOVELTIES

As a novel contribution to the new
offerings, the P. F. Volland Company, of
Chicago, is putting out a unique array
of prettily boxed invitations, birth an-
nouncements and place cards, the "Vol-
land Children's Party Box," containing
invitations, place cards, and a book of
new games and old.

The Party Box, like the other four of
the new series, is five and one-half
inches wide and seven and one-half
inches long. It is black and white checks,
trimmed in pink and blue, with juvenile
figures done by Janet Laura Scott, illus-
trator of "The Turned Into's," "Wild
Flowers" and other books.

Therein are packed all the accessories
of a happy children's party: twelve in-
vitations and envelopes, twelve indi-
vidual place cards, and the bright and
jolly party books, "New Games and Old,"
by Maie Launsbury- Wells. This booklet
takes to itself the burden of entertaining
the party, by presenting "Ancient
Games," "Very Old Games," "Foreign
Games," "Dear Old Games," and "Newer
Games." In addition, there are a list of
forfeits and a variety of delicious menus.

A similarly handsome box is that con-
taining "Children's Party Invitations,"
also decorated in checkered garb by
Janet Laura Scott. The dozen party in-
vitations for children, with envelopes,
bear a striking design and original verse.

Three other boxes, "Birth Announce-
ments," "Shower Invitations" and "Stork

Shower Invitations," are all charmingly
designed, with twelve artistic cards and
envelopes in each box.

Another number for the new season
is a series of three sets of place cards:
"New and Unusual Flower Basket Girls
— smart, tasteful, distinctive place
cards," "Charming and Distinctive Flow-
er Girl Place Cards," and "Lovely and
Alluring Enchantress Place Cards" — and
that just describes them. Twelve cards
are tucked into each box.

AGAINST VULGAR CARDS

E. Y. Horder, who operates a chain
of stationery stores in Chicago, said re-
cently, as recorded in a U. S. paper, that
he had noticed, with a feeling of distinct
aversion, the tendency to introduce a
vulgar comic sentiment into the Christ-
mas greeting card. He had torn up and
thrown into the waste basket many such
specimens that had come to his notice.
That a hallowed, beautiful season, such
as that of Christmas, should be heralded
by any other sentiments other than those
of the highest order was deplorable, he
thought.

Aside from that phase of it, he pointed
out that a continuance of the bad prac-
tice would injure the Christmas greeting
card trade unless means were taken to
stop it. The matter ought to be brought
seriously to the attention of the manu-
facturers of cards.

WHAT KIPLING IS DOING

"Rudyard Kipling is on the eve of com-*
pleting a work to which he has devoted
much of his time for many months past
and which has been a real labor of love,"
writes Hayden Church from London. "He
has been writing a history of the Irish
Guards, the famous regiment in which
his only son, John, was serving when he
lost his life in the war. I hear that
Kipling will soon be paying a visit to
France. It is a pathetic circumstance in
this connection that the grave of his own
boy never has been located."

CONRAD

Speaking of Conrad, Edmund Gosse
said recently: "By a coincidence which
is not without value, the removal of the
only English novelist who introduced into
his works the magic and mystery of
tropical life was instantly followed by
the appearance of another great roman-
cer who, in his own way, continued and
completed the same impression. Robert
Louis Stevenson died in Samoa late in
1894 and Mr. Conrad began to introduce
us to the musky swamps of Malaya in
1895."

CANADIAN AUTHORS' ASSOCIATION

Montreal, March 14. — At the conven-
tion here to-day of Canadian authors the
constitution and by-laws of the proposed
association were submitted by the com-
mittee appointed for that purpose and
were unanimously adopted. Thereupon
the convention resolved itself into the
Canadian Authors' Association. It was
decided to at once establish ten branch
centres, each under a vice-president, out
of the twelve allowed for by the consti-
tution; nine in Canada and one for Cana-
dian authors in the United States. The
central offices of the association will ro-
tate between Montreal, Ottawa, Toronto
and Winnipeg, being located at each city
for a period of three years.

Montreal was chosen as central office
for the first three years. The officers
appointed include:

President, John Murray Gibbon, Mont-
real; secretary, B. K. Sandwell, Mont-
real; treasurer, W. S. Wallace, Toronto.

Basil King of Boston was elected a
vice-president.

Other vice-presidents elected were:
Archibald MacMechan, Halifax; H. A.
Cody, St. John, N.B.; Hon. Thomas
Chapais, Quebec; Stephen Leacock,
Montreal; Robert Stead, Ottawa; Pelham
Edgar, Toronto; W. T. Allison, Winni-
peg; Nellie McClung, Edmonton, and
Isabel Ecclestone Mackay, Vancouver.

The committee appointed to deal with
copyright legislation now before the
House of Commons at Ottawa consists
of Arthur Stringer, Madge MacBeth,
Warwick Chipman and Robert Stead.

Moving the resolution requesting
newspapers to give more attention to
current Canadian literature and depre-
cating the attention given to crime, acci
dents, scandals, etc., Capt. J. V. Mac-
kenzie, M.C., Editor of MacLean's Maga-
zine, said there was a certain irony in his
being asked to do so, as most of his
journalistic career had been spent in
writing on just such topics as had been
specified for curtailment, and he had also
noticed that these topics formed the basis
of the most saleable products of the
writers of fiction. Captain Mackenzie
thought, however, that more attention on
the part of many newspapers to literary
matters would prove of real benefit, both
to the newspaper and to the reader. A
good Many papers in Canada already

gave worth-while consideration to this
department.

Hector Garneau thought the news-
paper proprietors would do well to give
less attention to the details of crimes
and sensational trials and more to liter-
ary matters.

Arthur Stringer — Such stuff is some-
times mighty interesting.

Nevertheless, the resolution was
adopted.

B. K. Sandwell, who was organizing
secretary of the conference, explained
how hurriedly it had been called to-
gether in view of the copyright situation.
He hoped that none of them would feel
that they were hand-picked. But he con-
gratulated them on having enough inter-
est in the well-being of the writers' craft
to be present. It had been impossible to
send personal invitations, and he re-
minded them that there was no Canadian
Who's Who containing literary achieve-
ments. For the most part they were
filled with those who had attained a cer-
tain amount of wealth or political dis-
tinction.

Mr. Sandwell declared that the copy-
right framers appeared not to have got
the opinion of an organized body re-
sponsible for the makers of such mate-
rial. It was hard to get amateurs to or-
ganize for their craft interest, but the
proposed organization was in one sense a
trade organization that would help
authors to best sell their product.

Basil King seconded the resolution
that "In view of the great increase in
books and other copyrightable material
issued by Canadian authors, the interests
of such authors would be furthered by
the establishment of an association of
such authors with branches in convenient
centres, the object of such association
being for mutual benefit and protection
and for the mainteannce of high ideals
and practice."

He avowed himself a most passionate-
ly devoted Canadian. Though he had
been forced to do work for twenty years
away from his motherland he was still a
Canadian citizen. Very few people who
live in their native land could realize the
nostalgia of those who live away from
the soil and ideals that made them
writers. They were like bulbs planted
in a glass that had to feed on what they
were first nourished. Mr. King rejoiced
at the opportunity of the Montreal con-
ference which was going to offer them
something to which all might gravitate.

Dr. George H. Locke, the meeting's
chairman, in moving the resolution that

increasing efforts be made to increase
the reading public of Canada by the ex-
tension of public libraries and the en-
couragement of booksellers, Toronto's
chief librarian advocated a promotion of
public intelligence as the surest method
of protection against cheap and trashy
books.

Hugh S. Eayrs, who was one of a
group of publishers who attended the
conference, voiced his pleasure that the
matter of Canadian authorship was to be
taken up in concrete form. He assured
them at present Canadian publishers had
their ear to the ground for the faintest
indication of Canadian literary achieve-
ment.

On behalf of Sir George Foster, Mr.
Ritchie appeared from Ottawa at Satur-
day's closing session to discuss the copy-
right bill. He traced the history of
copyright for almost a century, and tried
to convince his audience how much better
they would be with the new bill. Granted
that it did not exactly suit them, Mr.
Ritchie averred they would not stand for
class legislation, and other parties than
authors had to be considered. He de-
clared his belief that all parties consid-
ered the bill an advance. If they were
not satisfied they still might better see
it through, for they could more easily
put through amendments than a whole
new bill.

Mr. Ritchie deplored that authors were
not men of independent means. But just
as scholarships were furnished impe-
cunious students so he advised the meet-
ing to advocate that endowments be
given able literary men.

Following his address Mr. Ritchie was
bombarded by questioners who brought
out the unfairness of the bill. They
showed that while he was asking them
not to wreck it, there were numberless
loopholes which left authors at the mercy
of rapacious publishers.

THE BLUE WOUND

In connection with the appearance of
a rather unusual book, "The Blue
Wound," by Garet Garret, published by
Putnam's, it is interesting to quote the
publishers in their acceptance of the
manuscript: "It is a very strange book,
but we want to publish it." Replying to
this the author wrote: "It is a strange
book — not fiction, not allegory, not hard
stuff. I hold for it three things: It is
true. It has the form of a wedge. It sets
light at the heart of a matter that has
made the world mad."

Great Days Ahead of the Book Trade

Frederic G. Melcher Sees Great Revival in Prospect — He is the
Apostle of Library-Bookstore Co-operation

ONE of the book world's real live
ones, in the person of Frederic G.
Melcher, spent a week-end in To-
ronto in March, and he found time to
make a round of high spots of the trade
in Toronto.

Mr. Melcher now guides the destinies
of the "Publishers' Weekly" of New
York, in addition to which he is executive
secretary of the American Publishers'
Association, having previously served in
a similar capacity for the American
Booksellers' Association.

Mr. Melcher was for many years a re-
tail bookseller and it was his active and
intelligent work in promoting better
book trade conditions through the me-
dium of the booksellers' trade association
that led to his appointment as managing
editor of "The Publishers' Weekly."

Mr. Melcher is enthusiastic about all
matters germane to the book trade, but
he may well be designated the apostle

of library-bookstore co-operation. He
waxes eloquent on that subject and what
he has to say is worth while listening to,
as is evidenced by the many demancte
upon his time that come from library
associations in all parts of America for
addresses in which this question is the
key-note.

Mr. Melcher goes far beyond the mere
question of booksellers' sales to public
libraries. He waves that aside as of
practically no importance in comparison
with the promotion by public libraries of
book buying in addition to book borrow-
ing on the part of the public. The benefit
to booksellers of getting librarians, li-
brary boards and library associations
into this frame of mind relegates to the
background the relatively picayune
profits that booksellers would derive
from being the source of supply for pub-
lic libraries.

Mr. Melcher is one of the moving

spirits in the Buy-a-Book-a-Week Can
paign across the border which bids fai
to lead to such a great revival of the boo
trade that it may reinstate this trade o
the higher plane as a field for profitabl
retailing that used to distinguish it i
bygone years before the undue ascer
dency of the stationery side of the hous
in the partnership existing between book
and stationery.

Mr. Melcher was favorably impresst
by the type of men he met in Toront
representing both the wholesale and n
tail book trade and expressed himself a
well repaid in enlightenment by th
visit to the great publishing center c
Canada.

He was keenly interested in the pn
spect of the organization of an associc
tion in this country and stood ready t
help along this movement to the best (
his abilitv.

THE TURNOVER TAX .

(Continued from page 46)
resolution adopted by the R.M.A. to the
effect that the tax be collected at the
source of manufacture or importation.

"Is it fair," asked Mr. Banfield, "that
the retailer must absorb the sales tax
while the manufacturer and wholesaler
do not have to absorb it? Put the tax
at the source, we do not care what per
cent, it is, and we will pay our share.
We do not wish to evade the tax, but
we want some form of tax by which
everyone pays his share.

Mr. Bonfield's Suggestion

"We need $525,000,000. Is it going
to be cheaper to collect it from the
wholesaler and manufacturer than from
the retailer?"

Mr. Banfield drew attention to the
fact that in dealing with the Bank-
ruptcy Act the necessity was seen of
every retailer keeping books, and sug-
gested the same plan would have to be
followed in enforcing the taxes.
. Indicating that present taxes were not
being borne in equal share by all, Mr.
Banfield quoted figures showing that On-
tario farmers paid income tax totalling
$67,974 last year, while Alberta farmers
paid $361,218, and Saskatchewan far-
mers paid $340,900. He suggested that
the Government was not collecting the
present tax as it should.

Stating that the Government was not
beyond criticism in its handling of the
country's business, Mr. Banfield mention-
ed that while the Minister of Finance
was pointing out the necessity of curtail-
ing imports, 67 ships were employed, or
to be shortly employed, by the mer-
chant marine, to carry on trade with
other countries, and part of their func-

tion would be to bring imported goods
to this country. He also referred to his
recent trip to Jamaica on the "Canadian
Fisher," which, through lack of fore-
sight, had not been equipped to handle
the products of the countries with which
it was intended to trade.

"They can tell us what we should do,
but as business people they should look
into their own affairs. The retailers,
wholesalers and manufacturers should
be fairly dealt with, and we do not want
the Government to send out propaganda
telling us what we should do."

Mr. Douglas, member of the CM. A.
committee on taxation, stated that the
present taxes were an outgrowth of the
war, and the restrictions on business
should now be removed. As a remedy
he suggested that a 1% tax should be
levied on every commercial transaction
from the primary sale, this tax to be
paid by the seller.

"The sales tax should be paid by the
man who makes the sale, and it should
not be passed on, except in the price he
charges, and it should not be put on the
invoice," said Mr. Douglas, who pointed
out that a tax at the source would be
pyramided and finally result in a tax
of 5 to 10%.

"The retailer should pay 1% on his
sales; he will get the same profits, and
there will be no injustice. The most
stable basis for taxation is upon the
consumption of the country."

Mr. Banfield asked where the retailer
would get the 1%, and Mr. Douglas
drew attention to the previous state-
ments of retailers that they were will-
ing to share the burden. In regard to
goods on which prices were fixed and
on which the tax could therefore not be

included, Mr. Douglas mentioned that i
many cases to-day a 2% tax was bein
absorbed on such lines and that the pre
posed tax of 1% would lighten the bui
den.

T. W. Learie, Canadian Credit Men
Association, emphasized the fact tha
we must make investments in our ow
country and that these investments mus
be made to pay. He pointed out that i
some respects the sales tax was nc
favorably regarded, and stated that hi
association had concluded that the bes
method was the one which would plac
the burden equitably over the entire bus
ness of the country. He thought thi
could better be done by a percentag
tax than by the accumulation of a larg
tax placed at the source. He state
that, though it might be difficult to co
lect the sales tax, if the penalties wer
made sufficiently severe there would b
little attempt to evade it. He suggeste
that the sales tax could be paid ever
thirty days, and that in the outlying dis
tricts postmasters could collect it. H
pointed out that a lump tax at th
source was a menace to retailers, stat
ing that a 5% tax on a stock of $100,00
would represent $5,000 of the merchant'
money tied up in stock while it was c
the store shelves. He concluded wit
the statement that his association favoi
ed a turnover tax equitably applied.

LITERARY NOTES

Markham, Ont., is to have a i
Public Library.

The records of the circulation of book
in the Toronto Public Libraries for Feb
ruary showed 34,000 increase over th<
same month in 1920.

The University And The Home

LORNE PIERCE, of the Ryerson
Press, points out that the home is
the first and greatest alma mater
and the chief institution of culture in
the world. The place of books in bring-
ing this about is so well established that
there is no need to dwell here on that
point. The ever-present opportunities
which booksellers have for promoting
their sales on the importance of having
a creditable library of good books, new
and old, in every home should never be
neglected. In this connection it is in-
teresting to quote some points brought
out by Mr. Pierce:

"In almost every florist's window we
see the tempting aesthetic command-
ment, 'Say It With Flowers.' There is
something exquisitely subtle about flow-
ers as a gift, but the message of a good
book is infinitely broader, profounder,
and more permanent. Saint Beuve de-
fines a classic as 'an author who has en-
riched the human mind; who has really
added to its treasure; who has got it to
take a step further.' Once upon a time
owing to the paucity and price of books,
there would have been some excuse for
one missing this culture, but in a day
when ignorance of the law cannot be
pleaded in a man's defence, ignorance
of the world's classics is an unpardon-

able offence surely. In the first place,
when all is said and done, books are
cheap. We are willing to pay in otner
lines treble their value for a fraction
of their worth. A small levy on the ice
cream cone fund in the ordinary home
each week would make a healthy begin-
ning in the way of a small library. Then,
again, books are almost gratis in the
modern and highly efficient public library.
A mere pittance secures all the resources
of miles of stacks, armies of scholars
and ages of culture. Above all, there
were never so many books written as now
— books for everybody, the dilettante and
the drain-man, the specialist and the
smatterer, tender infancy, invincible
youth, potent manhood, and ripe old
age."

Books like the "University in the Home"
should be linked up by booksellers with
the Buy-a-Book-a-Week Campaign. As
Mr. Pierce points out: "For few dollars
one may have a princely collection. The
public libraries and publishing houses
are now prepared to advise people on
special books for all ages. This is to
assist people in spending book money
to the best possible advantage. For
example, consider "Every Child Should
Know" series, which tells of birds, flow-
ers, songs, stories, etc. Dutton's have

a beautifully illustrated series for chil-
dren. Then there are the Willebeek chil-
dren's books, the Grolier Society Set,
Macmillan's 'Children's Classics,' Ward
Lock's 'Wonder Book Series,' Dutton's
'King's Treasuries,' piles of child work-
and-play books, fairy tales, tuck-me-in
tales, how-to-play books, books on every-
thing. For the grown-ups and the com-
ing ups there is a beautiful mountain of
books, good paper and print, in the
'Wayfarer's Library,' on lighter modern
literature; 'Everyman,' a triumph in high
quality and low cost for eight hundred
masterpieces; 'Modern Library' of books
never before published. Publishers are
uniting everywhere, not to sell, but to in-
terest people in reading, thus helping the
retail booksellers to do the selling."

MIND AND WORK

Charles S. Myers, Director of the Psy-
chological Laboratory, Cambridge Uni-
versity, has just brought out a new book
called "Mind and Work."

It is a discussion of the principles of
psychology in their relation to the indus-
try and commerce of the future. The
importance of the psychological factor
is carefully brought out in each of the
following chapters: movement study,
fatigue study, selection study, incentives
study and industrial unrest.

The subject is treated in a simple,
direct manner which makes the book of
interest to thoughtful readers. Putnam
& Sons are the publishers.

Effective window display of books by the Powers Mercantile Co.

(Presentet through courtesy of Grosset & Dunlap)

SOCIETY OF AUTHORS

The announcement was made in Toron-
to last month that the Society of Can-
adian Authors newly incorporated in the
interests of Canadian writers, has these
officers: Hon. President, Sir Edmund
Walker; president, Sir Robert Falconer,
K.C.M.G.; vice-presidents, J. Castell Hop-
kins, Principal Grant of U.C.C., and Sir
John Willison. Officers for province of
Quebec are Hon. Thomas Chatais and Sir
Andrew MacPhail; Nova Scotia, Prof.
Archibald MacMichan; New Brunswick,
Bliss Carman and Ven. Archdeacon W. O.
Raymond; Prince Edward Island, Miss L.
M. Montgomery; Manitoba, Rev. Dr. C.
W. Gordon; Alberta, Mrs. Arthur Mur-
phy; British Columbia, Bernard McEvoy
and Miss Julia W. Henshaw; secretary,
Mrs. Frank Egerton; treasurer, Dr. Geo.
H. Locke; general executive committee;
Prof. J. C. McLennan, Prof. Pelham Ed-
gar,, Right Rev. Bishop Reeve, Rev. Dean
Harris, A. E. F. Smythe, Mrs. J. W. F.
Harrison, W. D. Lightfall, W. D. Wood
and Miss Blanche L. McDonnell. The
executive is incomplete, awaiting the
appointments from other provinces.

Points About Timely Books

AN ONLOOKER IN FRANCE

The Great War from an artist's point
of view is about the only gap in the
vast library on the subject of the mod-
ern Armageddon. Now Sir William Or-
pen, the famous Royal Academician, who
was the British official artist at the
Front and at the Peace Congress, is is-
suing his impressions of two years in
France behind the fighting line and at
Versailles. Writing in a racy and un-
conventional style, these jottings of a
keen observer are full of admiration for
the fighting man, but sometimes the
politicians are at a discount.

The illustrations, of which there are
ninety-six full-page plates, include won-
derful drawings of not only the gen-
erals, but of the fighting men, with im-
pressions of the Front, and virile por-
traits of the chief personalities — who
all specially sat to him— at the Confer-
ence. The title will be "An Onlooker in
France."

DRINKWATER

John Drinkwater lectured on "Poetry
and Life" in Toronto on March 5. The
lecture was held under the auspices of
the University Women's Club of Toronto,
whose president, Mrs. John A. Cooper,
introduced the speaker as an Englishman
who had caught the imagination of the
world by his marvellous interpretation of
a great American.

MINUTE-A-DAY ENGLISH

A handy volume just received is Put-
nam's Minute-a-Day English for Busy
People. The compiler is Edwin Hamlin
Carr. The volume is intended to promote
an effective and accurate form of English
expression, to gain which the reader is
asked to determine to devote at least one
minute each day in following out the
points of guidance in this volume.

NEW AND FORTHCOMING

Many writers have explained in many
ways the soul of the twentieth century
woman. Miss Mary Briarly, in a novel
announced for publication in April,
studies not the soul of one woman, but
the souls of four women, the stands of
whose lives are variously related, and
who have very different paths in life.
"In His Own Image" is a powerful book,
and the author's use of the labor problem
as a large part of her background makes
it especially interesting.

In a review of E. M. Delafield's recent

book, "Tension," Llewellyn Jones says:
"The novel is of particular interest for
its explicit statement, through a conver-
sation among several of the characters,
of Miss Delafield's artistic purpose,
which is the recording of drama or
tragedy made, not by outward event, but
by 'invisible event' — which phrase,
taken doubtless from Mr. Beresford, she
uses for those crises of the inner life in
which people feel 'a sort of awful, un-
spoken sense of disaster, and yet noth-
ing happening. Only everything is hap-
pening inside, and everyone knows it
without being able to define it.' "

BELGIUM

From T. Fisher Unwin, of London,
comes a copy of Emile Cammaert's "Bel-
gium." Until the appearance of this
work no complete Belgian history in
English had been published. There has
been some doubt with regard to the date
at which such a history ought to begin,
and a good many writers have limited
themselves to the modern history of Bel-
gium because they did not see in olden
times sufficient evidence of Belgian unity.
According to the modern school of Bel-
gian historians, however, this unity,
founded on common traditions and com-
mon interests, has asserted itself again
and again through the various periods of
history in spite of invasion, foreign domi-
nation and the various trials experienced
by the country. The history of the Bel-
gian nation appears to the modern mind
as a slow development of one nationality
constituted by two races speaking two
different languages, but bound together
by geographical, economic and cultural
conditions. In view of the recent proof
Belgium has given of her patriotism dur-
ing the world war, this impartial enquiry
into her origins may prove interesting
to British readers. Every opportunity
has been taken to insist on the frequent
relationships between the Belgian pro-
vinces and Great Britain from the early
Middle Ages to the present time and to
show the way in which both countries
were affected by them. Written by one
of the most distinguished Belgian writ-
ers, who has made a specialty of his
subject, this work is one of the most
brilliant and informing contributions in
"The Story of the Nations."

LISTS RECEIVED

A new and comprehensive descriptive
price list comes from the Boorum &
Pearse Co., of New York, covering the

loose leaf products of this concern. P
handy feature of this list is the index
ing system, which is on the margina
cut-away plan, thus making it possibl<
to have all the department headings ii
view and enabling the user to instantl;
turn to any of these.

Mary Dixon Thayer, in her new book
"A Feast of Unreason," presents Mis:
Snob Snobber dealing with the Symmetry
and Synchronization of Snobbing; Mrs
Rushabout and her "Society for the Pre
vention of Cruelty to Bugs" and othe
"easy mental dietetics."

"TAKE IT FROM DAD"

Dear Ted: Don't think that the old mai
has set up as a sort of composite wise
acre, who believes he knows more thai
Solomon, Socrates and company. A mai
can't knock around the shoe trade foi
thirty-odd years without picking up i
pretty general line of useful knowledgt
and if he has a son, it's up to him to se<
that the boy gets the benefit of what hi;
dad learned in the School of Han
Knocks. That's why I have tried to give
you some hints in my letters in regarc
to certain things I would not do. — Pan
of a letter from Wm. Soule, of Lynn, t<
his son, Ted, at Exeter, as found ir
"Take It From Dad," by G. C. Livermore
one of the most popular boys' books o)
the season.

NEW AND FORTHCOMING

"Daily Manna" is the apt title of ;
new book of carefully selected religiou:
material. It consists of precious prom
ises and precepts from the Word of Go(
with a portion of a familiar hymn fo:
each day in the year. It is compiled b\
J. Gilchrist Lawson, the editor of nu
merous works of a similar character,

Henry Oyen's latest novel has its set
ting far in the heart of Deep swamp; ii
the impenetrable depths of the Blacl
Woods itself was hidden the secret of
the Martels.

From there "the Snake" struck; frorr
there came the sinister influence whicr
overshadowed Estell's life.

And the Yankee, swinging peacefully
up the narrow waterway in his canoe
found himself unexpectedly involved in ;
mysterious adventure which began with
the crack of a hidden rifle and continuer
to its fitting climax in a rose garden
where a midsummer sun shone on the
end of the twisted trails.

BOOKSELLER AND STATIO N E R

SIDELIGHTS ON WELLS

Unfortunately H. G. Wells' long-
leralded visit to America had to be
■ancelled on account of his illness.
Much of the substance of the lectures
tie had planned will be included in his
new book, The Salvaging of Civilization,
which is announced for spring publica-
tion.

A reporter for The Bookman recently
visited Mr. Wells at his country home,
an old red-brick rectory standing on the
edge of a park near the historic town
of Dunmow. He says that a mixture of
Kipps and Mr. Britling does not give
you Wells, but it can give you a mighty
good idea of him.

"H. G., as all his friends call him, is
rather stout now, with merry eyes,
short-clipped moustache, brown hair and
a high-pitched voice. When he talks he
emits little coughs as though he were
apologizing for what he is saying. He
has a gift for making humorous re-
marks, very much to the point, and
quite spontaneous. Wells never lays
down the law. He never tries to force
his opinions down anyone's throat; but
when he expresses an opinion, it is
always so well put, his arguments are so
brilliantly conceived, and he thinks so
much ahead of the people he is talking
to, that quite naturally he holds the
field. The sort of impression that he
gives is: 'Why didn't I think of it like
that myself?'

"But the Wells that everyone loves
who sees him at Easton is the human
Wells, the family Wells, the jovial
Wells, Wells the host of some Sunday
afternoon party. For a distance of ten
or twenty miles around folks come on
Sunday to play hockey and have tea.
Old and young — people from down Lon-
don who never played hockey before in
their lives, country farmers and their
daughters, and everybody else who lives
in the district — troop over and bring
whoever happens to be the week-end
guest. Wells is delightful to them all.
He doesn't give a rap if they are solid
Tories, Bolsheviks, Liberals, or men and
women of no political leanings. 'Can
you play hockey?' is all that matters.
If you say 'No' you are rushed toward
a pile of sticks and given one, and told
to 'go in the forward line'; if you say
'Yes' you are probably made a vice-
captain on the spot.

"Once the game starts Wells loses all
interest in the world-peace, war, big
navies, Russia, or anything except
hockey. He is always captain of one of
the sides, and either of his boys, Gyp
or Frank, commands the other. He is
the sole umpire, and he carries the
whistle. Who is to blame him if some-
times his zeal and anxiety for his own
side clouds his better judgment and
leads him to save a certain goal against
his team by one short blast?"

Children's Trade Important

CHILDREN to-day play a far more
important part in boosting the re-
tailer's business than they did five
years ago. Even the smallest child has
money to spend. The ten cents a week
of a few years ago has in many cases
been replaced by an allowance of a dol-
lar or more a week.

Some retailers still give the plea that
the fact that children like to see toys
does not mean that they will be bought.
Children nowadays are customers that
must be reckoned with.

If grown people come to the stationer

for their playthings, books, playing cards
and gifts, why shouldn't the child think
of the same man for his hours of leisure ?

School supplies for generations have
been kept by the stationer. To-day toys
are school supplies. It is a fact that
there are very few toys now which are
not classed as educational.

When the druggists are adding toys,
of which they have almost enough now
to be called department stores, surely it
is time that not a single Canadian book
store should be without them.

MUSIC AND THE "EX"

A recent meeting of the chief execu-
tives of the Canadian National Exhibi-
tion with representatives of the music-
dealers was for the purpose of determin-
ing what could be done in 1921 for music
at the great Fair, more or less in line
with the extensive programme mapped
out last year by Musical Canada. The
conference did not adopt the suggestions
of this paper in toto. But the members
present came to a very hearty agreement
that something must be done this year
bigger than was done last year; that the
vocal and instrumental tournament held
last year and the year before should be
extended this year into bigger propor-
tions, to include a greater variety of en-
tries, a special band tournament for one
rftay, and if possible a combined choral
performance afternoon and evening be-
fore the grandstand.

The designation of a Music Day is at
least one good forward step to the goal
of a suitable Music Place at the great
Fair.

BUSINESS MEN'S "PEP"

A book of common sense inspirational
business philosophy for every day is "On
Setbacks," by David Leslie Wilson, man-
ager of Export Advertising for the Good-
year Tire and Rubber Co. "Personality
and character are at the back of the
whole procedure," is the keynote of these
talks.

Kincardine, Ont. — H. K. Riggin, of
"The Brown Stone Front" Book Store,
who succeeded W. J. Henry, pays special
attention to wallpaper and advertises
papers from 10 cents to $2 a roll. Paints
and varnishes are sold in this depart-
ment.

'The Seven Ages of Man/' From a Book
seller's Viewpoint.

By A. HAROLD BROWN

All the world's a bookstore,
And every man and woman would-be buyers,
They have their classics and their favorites,
And one man in his time takes what advice
The bookseller can give, through seven ages.

At first the infant,
Cooing and laughing at the nursery rhymes,

And then the schoolboy with his thrillers,
Of heroes of the West or Seadog's yarns,

And then the lover,
Sighing and seeking for a tale of romance

To keep his heart in tune.

Then comes the soldier,
Full of strange likes, but giving chances to
The book dealer to turn his mind away
From e'en the cannon's mouth;

And then the Justice,
With eye severe and criticisms tart,
Comparing modern authors with the old,
And so he plays his part.

The sixth age shifts,
Into the lean and bookish bibliophile
With spectacles on nose and searching eye,
But yet he knows what's best and buys it, too.

Last scene of all,
That ends the book, and only can enjoy
The memories of the old tales, for he is now,
Sans wish to read, sans taste, sans everything.

A. Harold Brown.

Monthly Record of New Books

Published by Firms Established in Canada

HOW ADS EDUCATE

"It seems at first glance a little diffi-
cult to define an 'educational value.' It
is not hard to understand the business
value of an advertisement, but the 'edu-
cational value' — what does that mean?
Business — successful business — is the re-
sult of education. Ignorance and business
are an ill-mated pair.

"My thoughts were turned in this. di-
rection by studying the last issue of
Bookseller and Stationer, just at hand.
As I turned over its advertising pages I
was forcibly struck by its remarkably
varied contents. It is a regular directory
of books, stationery and gift goods. There
were goods that appealed to me and which
are suited to my trade, and I shall buy
them, and there were other lines which
interested me but with which I am un-
familiar. I shall investigate them at
my first opportunity.

"Now perhaps this will help explain
the educational value of an advertise-
ment. I now know something about
goods that I do not as yet handle in my
business. My memory was also refresh-
ed on the lines with which I have been
familiar and my attention directed to the
fact that in some of them my stock
needs replenishing. I am also going to
order some of those many novelties if
for no other reason than to try them
out and I may strike it rich. At any
rate, I agree with one of the recent
articles in your journal that it 'pays to
brighten up the store with something
new just to freshen the look of things.'

"The dealer cannot take all these ad-
vertisements in at a single glance. They
are worthy of being studied. They are
educational, and, in my opinion, the book-
shoD salesman can have no greater help
in educating himself than studying these
monthly issues of your useful and very
practical journal."

PRINCE'S PACK OF CARDS

To commemorate the Prince of Wales'
world tour, a special pack of cards has
been issued by the Worshipful Company
of Makers of Playing Cards. They are
not for sale to the public, but are being
distributed to the members. On the back
of the cards is a very fine colored minia-
ture of the Prince of Wales in military
uniform, and the corners are occupied
with oval pictures of the Rocky Moun-
tains, Sydney Harbor, Table Bay, and a
scene in New Zealand. Underneath the
Prince's portrait are the arms of the
Stationers' Company. — British Stationer.

THOMAS ALLEN

Fiction

Sister Sue, Eleanor H. Porter, cloth,
$2; Beauty and Mary Blair, Ethel M.
Kelley, cloth, $2; Jackie, Countess Bar-
cynska, cloth, $2; Gunsight Pass, William
M.cLeod Raine, cloth, $2.

Non-Fiction

Seven Ages of Childhood, Ella Lyman
Cabot, cloth, $3; Scenario Writing To-
day, Grace Lytton, cloth, $1.65; Cactus
Centre, Arthur Chapman, cloth, $1.65;
Sailing South, Philip S. Marden, cloth,
$4; Plantation Game Trails, Archibald
Rutledge, cloth, $4; Hospitable England,
Richard H. Dana, cloth, $5.50.

GEORGE G. McLEOD

Fiction
The Brimming Cup, Dorothy Canfield,
cloth, $2; The Crooked House, Brandon
Fleming, cloth, $2; The Vagrant Duke,
George Gibbs, cloth, $2; Meet 'Em With
Shorty, Sewell Ford, cloth, $2; Lister's
Great Adventure, Harold Bindloss, cloth,
$2; Torchy as a Pa, Sewell Ford, cloth,
$2.

THE MUSSON BOOK CO., LTD.
Fiction

The Madonna of the Hills, Arthur Guy
Empey, cloth, $2; The Seventh Angel,
Alexander Black, cloth, $2; Star Dust,
Fannie Hurst, cloth, $2; The Vacation of
the Kelwyns, William Dean Howells,
cloth, $2.25; Scattergood Baines, Clar-
ence Budington Kelland, cloth, $2; The
Film Mystery, Arthur B. Reeve, cloth, $2.

Non-Fiction

An American's London, Louise Closser
Hale, cloth, $2.50; Villiers. His Five Dec-
ades of Adventure, Frederic Villiers, 2
vols., cloth, $6.75; Bolshevism, John
Spargo, cloth, $2.25; Europe's Morning
After, Kenneth L. Roberts, cloth, $3.50;
Allen's Synonyms and Antonyms, F.
Sturges Allen, cloth, $3.50; What to
Draw and How to Draw It, E. G. Lutz,
cloth, $1.50; Memoirs of Life and Litera-
ture, William H. Mallock, half cloth, $3;
The Secret Springs, Harvey O'Higgins,
cloth, $2.25.

Juvenile

Around the Camp Fire, Charles G. D.
Roberts, cloth, $1.25.

STORE-FRONT ADS.

Retail news agents are increasingly
devoting space outside their shops for
advertising articles for sale and wanted,
apartments to let and wanted, servants
required, and so on. The chief attraction,
says the Newspaper World of England, is
the lower fee for exhibition as compared
with present-day charges by local papers.
A shop-keeper in North London probably

holds the record to date for these, havii
cultivated such business for many yea
His figure for 1919 was 1,224 paid n
tices, and 1921 shows an advance ov
the first seven months of last year.

FAVORS ORGANIZATION

F. E. Osborne, of Calgary, followed
his replies to Bookseller and Stationei
questionnaire with these remarks:

"As to your question as to what
would like you to deal with in the ne
few issues, I think you are aware th
the one question which I would like
see settled is that of adequate discoun
on miscellaneous books. I say misa
laneous books because the question
school books is a matter which merchan
of each province will have to sett
largely among themselves; but on tl
question of miscellaneous books, the s
lution of the problem is in the hands >
the Toronto wholesalers and jobber
working in sympathetic co-operati(
with the retailers. No business can 1
considered in a healthy state so long ;
the net profits are less than the cost (
doing business, and every publisher
Canada knows that that is the situatic
in regard to miscellaneous books, ar
has always been so. Only the thoughtfi
co-operation between the wholesalers ar
the retailers can remedy this undesirab
state of affairs, and I look to you as a
intermediary between these two branch*
of this vexatious problem.

"I shall certainly be very glad to c
anything which I can do to foster th
formation of an association taking in«a
booksellers and stationers in Canada."

FINANCE MINISTER APPEALS

Continued from page 45
But are conditions what you would lik
to see them ? While we have less en
ployment relatively, we have it. Le:
social unrest, still we have some.

"If the weight of figures is the whol
question then we never were so prof
perous as today. We never before ha
so many facilities for ease and comfor
Never have we had so many commoditie
and luxuries coming into the country
During the eleven months ending Feb.
our trading increased enormously i
spite of the drop in prices and the stat
of the economic and industrial work
During the year ending Feb. 1, 1920, ou
total trade amounted to $2,1 10,000 ,00C
In the eleven months ending Feb. 1, thi
year, our trade amounted to $2,288,000,
000, an increase of $178,000,000. Doe
this make you think ? Has a lot o
money come into the country, or a lo
more gone out?"

BOOKSELLER AND STATIONER

• w

Distine

'THERE is nothing so distinctive
for a gift as a well chosen
greeting cdrd. It reflects the
persondlitu. dnd chdrdcter of the
giuer.

Obseruance of the national holidays and
the different anniuersaries and gift^giuing
occasions throughout the year, is becoming
more and more in uogue. In times of stress

and business depression, greeting cards are more in
demand than euer. The public with tightened purse
strings seek greeting cards as a more personal and
distinctive [incidentally, less expensive] outlet for their
gift-giving requirements.

lPise dealers, therefore, are expecting an abnormal

demand this year. TDe predict the largest greeting

card year in the history of the country. There is no

better line with which to supply this demand than The

Distinctive Line.

Member of the Qreeting
Card Association

TheBirzza Company

y PUBLISHERS / -/

Minneapolis Minnesota.

1
J

3B3X3]

■wowi-

.THE STAMP OF
DISTINCTION

N V^J YORK

n
V

a
*

•"pHE Distinctive Line is nou> dis-
plaqed in our offices at

225 Fifth Avenue
New Vjork City

101 Tremont Street
Boston, Mass.

468 King Street IDest
Toronto Ont. Canada

And, Sixleen trauelers are show-
ing il throughout the United States
and Canada

A. R. MacDougall & Co.

Limited

Representatives for Canada and
Newfoundland

468 King Street West
Toronto, Ont.

TORONTO

BOOKSELLER AND STATIONER

Summer
Sporting Goods

Write for our New Catalogue Showing

Baseball

Supplies

Tennis

Goods

Croquet

Footballs

Bathing Caps

Hammocks

Wheel Goods

Lanterns

Flags

Souvenirs

Celebration
Specialties

Catalogue Mailed to Dealers on Request.

NERLICH & CO.

146-148 FRONT ST. WEST

TORONTO

BOOKSELLER AND STATIONER

"CLUCINE IS A STICKER.!

5-oz. size, with cap and brush, 30c retail
11 -oz. size, with cap and brush, 60c retail
32-oz. size, for refilling - - - $1.00 retail

GET THE LION'S SHARE

of Business by Stocking Up With Lyons

SPRING SHIPMENT NOW DUE

You will be doing the right thing if you concentrate on Glucine this year.
It takes the place of numerous Pastes and Mucilage.

Guaranteed against going bad — never dries up ; is always sweet and clean
and ready for use. School Boards adopt it wherever it has been submitted
to test.

L YONS BANK WAX

Now Carried in Stock in 5's, 10's, 20's and 40 Stick; also Perfumed Wax

LYONS B B Writing, Scarlet and Fountain Pen Ink stocked in Toronto

Manufactured by LYONS INK, LIMITED, MANCHESTER, ENGLAND

Canadian Agents :

MENZIES & COMPANY, LIMITED

439 KING STREET WEST, TORONTO

(JO

Enormous Possibilities in Records

Booksellers and Stationers Must Remember That Enthusiastic

Phonograph Owners Take a Pride in Keeping Their Record

Libraries Up to Date — Latest Numbers Always in Demand —

Stocks of Needles, Too, Must be Kept Up to the Mark

(Written Specially for Bookseller and Stationer by Fred A. Trestrail)

THE secret of any business success
is based on one main fundamental
— that of selling what the people
want.

But I might go one step farther and
say that the most profits are derived
from being able to offer to the public
what they want the most — in other
words, what lines are asked for most
of the time and are, therefore, easier
to sell.

Of course, it is understood that any
article must be made by a reputable con-
cern that will stand behind the quality of
the product.

And so before mentioning phonographs
or records I want to make it clear that
the first important move is to be sure
that you procure the agency for goods
made by a reputable firm — not cheap fly-
by-night goods.

Avoid Price-Cutting Orgy

This is a point of very great import-
ance. If you take on a line of phono-
graphs which are advertised to the pub-
lic at standard prices it is in your own
interest, and in the interest of your
fellow dealers, that those standard prices
be rigidly maintained. If this . is not
done, the result is an orgy of price-cut-
ting. And when price-cutting holds full
sway no dealer knows what his profits.
if any, will ultimately be. Price-cutting
is an evil not only from the standpoint
of its effect on actual sales, but also be-
cause of its effect on the buying public
who thereby have their confidence in the
dealers disturbed, and who, naturally,
go from one place to another, endeavor-
ing to beat down the price to the lowest
possible point.

So, in negotiating an agency, let your
first care, after assuring yourself that
the value of the goods offered is really
sound, be to assure yourself that the
manufacturer of the goods is thoroughly
reliable — entirely likely to stay in busi-
ness and to maintain your margin of
profit unimpaired.

Department for Time Payments

When a phonograph manufacture!
closes up and goes out of business, his
stock in hand is usually bought up by a
speculator at ridiculously low prices, and
the speculator, having no permanent in-
terest to consult, puts them on the mar
ket at prices away below standard, leav-
ing the dealers who have bought the
same line in a legitimate way to suffer
very serious losses.

Having determined what line you will
handle, your next step is to organize a

department to sell phonographs on time
payments.

Eight out of every ten instruments are
sold on time payments. The customer
signs a lien contract which specifies the
terms of payments. Usually the pay-
ments are divided into ten even amounts;
one-tenth of price of instrument is paid
in cash and the balance due each month
on same date as purchase. Weekly terms
are sometimes arranged for if more con-
venient. Interest at 6 per cent, is pay-
able on lien note.

Banks anxious to assist their custom-
ers to progress will advance about 50
per cent, of the face value of the lien
contract. This amount secured from the
bank together with the cash payments
received just about allows you to pay
the wholesale for cost of phonograph, so
that each additional sale allows you to
finance the cost of phonograph. Of

course, as in any other line, an initial
investment is necessary.

Another Important Advantage
The time payment system has another
important advantage for the dealer in
that it brings the buyer back to the store
at regular intervals to make his pay-
ments, thus making him a dependable
prospect for records and accessories.

The possibilities in records and acces-
sories for the stationery store are enor-
mous. Enthusiastic phonograph owners-

take a pride in keeping their record
braries up to date by adding the late
numbers as they appear and they a
always renewing their stock of needh
Just consider for a moment the di
tinctive advantages of a good line
records, produced by a reliable make
They sell for cash at prices ranging fro
one to two dollars or more. The marg
of profit on cash sale is earned quick
and frequently.

Monthly Booklets Available

Each of the larger record manufacti
ers publishes an announcement of ni
records each month and phonograph 0w
ers eagerly await them.

When visitors are in the home of
phonograph owner, the old favorites a
newest "hits" are played over and
scores of cases the visitors are impress
with some that they have not heard 1
fore and they also wish to own the sai
selections. Thousands of record sal
have their inception in this manner,
that every person to whom you sell re
ords can be counted upon to do some u
solicited advertising for the goods y
have sold him.

And what line is more logical th
records for the bookseller and statione
Outside of an exclusive music dealer, t
bookseller is the most logical dealer li
phonograph records. Even where he do
Continued on page 64

How a Good Corner of Phonographs Would Brighten up a Store.

BOOKSELLER AND STATIONER

Here's a Real Opportunity
For You to Make Money

Sell Brunswick Records and every
owner of any make of phonograph
is your prospect for regular business.

Here are some points to note.

Brunswick Records sell for cash.

Brunswick Records play on any phonograph.

Brunswick Records are well advertised.

Brunswick Records enjoy the unique prestige of the Brunswick Phonograph.

Brunswick Records have many exclusive artists.

Brunswick Records have an exclusive spiral groove feature which permits using the auto-
matic stop in a set position.

Brunswick Records are made in Canada and have behind them all the resources of a sixty-
million-dollar corporation which assures continuity of business and ability to "get
them first."

(A notable instance of Brunswick leadership is shown by the fact that
the big "hit" My Mammy appeared FIRST on Brunswick Records.)

"The next best thing: if you haven't a Brunswick-
is Brunswick Records on the phonograph you have.

The Brunswick slogan has "Caught on" because it is true.

Mail us
the Coupon

for full particulars of our Brunswick
Record proposition for Booksellers
and Stationers.

The Musical Merchandise Sales Company,

Dept. B.S., 79 Wellington Street West
Toronto

Kindly send me, free and postpaid, full particulars re-
garding Brunswick Record Agency.

Name

Address

Early Summer Buyers Favor Plain, Practical Bag;

The Swagger and the Puritan Are Favorites for the Coming
Season — Shopping Bags Being Used Again

THE Swagger bag- continues to be
a big seller because of its practi-
cal features — its convenience in
carrying, its roominess and good lines.
Nearly all Canadian manufacturers are
specializing either in the Swagger bag
or in adaptations of it. New York has
given its stamp of approval and most of
the Fifth Avenue shops are now show-
ing it.

One very attractive Swagger model is
in light brown crocodile leather. The
bright finish and graceful lines of this
purse make it a becoming addition to
any spring costume.

Silk bags are in strong demand at
present, the newest styles being shown
with circular or oval ^>p and mirror
fastened inside. One silk bag is called
the pouch bag — shown in grey, taupe,
navy and black, with bright-colored lin-
ings.

The Puritan bag is another new design
this season. It resembles slightly a
man's collar-bag and is just about as
spacious. A wide flare at the top and
swagger handles complete one of the
prettiest bags on the market. It comes
in very soft Persian leathers.

Manufacturers report that there is an
increasing demand for suede bags. This
no doubt goes hand in hand with the call
for suede shoes.

The Carleton bag is one of those
purses which draws attention because of
its attractiveness and sells because it is
much roomier than it at first seems.
Though narrow, it opens very deep and
thus allows for all the accessories which
a well dressed woman needs.

Circular metal tops for silk bags ax-e
having a decided run this season. Not
only are manufacturers using them for
silk purses, but they are selling them
to the retailer for customers to make up
themselves. These tops are of dull gold
and oxidized silver metal, with large cir-
cular mirror inside. There is a handle
fastened pannier style from a ring on
top, made up with black or colored silk
in any shape. They are ideal for dress
occasions.

A soft patent leather shopping bag,
about 15 inches long and 10 inches deep,
is now shown. The sombre black is re-
lieved in some models by a metallic band
at top and gold lining.

The swagger bag is the first one in a
long time which is designed to fill the
place of the old-fashioned carry-all that
grandmother used to wear. Some of the
latest models even have a safety pocket
inside for bills.

Courtesy Canadian Leather Products

Limited

Silk moire pouch ban with
round top.

Brown crocodile leather. Adaptation of
the Swagger bag.

Selling Leather Goods

Buffalo Stationer Has Trained People to
Come to Him Regularly for Leather Goods

New Oval-shaped Silk Bag.

EVERY Monday is leather bargsi
day in one of Buffalo's statione'
stores. Customers have learnl
to look for Monday bargains in this li
and to wait for the first day of the we
to make their purchases.

Saturday's papers tell Buffalo peoi
which kind of leather goods are bei
offered on Monday and what the pric.
are. Of course this retailer has a lar
stock of all leather lines. One Mond
a month he devotes to ladies' purses a
one to club bags. He gives a day eve
two or three months to each of: tht
mos bottles, men's bill folds, bel
leather-covered note books, card cas<
overnight bags, music holders, and sm;
leather accessories.

The benefits from these sales,
claims, are three-fold: he has certa
patrons who never buy elsewhere;
stock on hand is sufficiently large
make his profits worth while; he c
push his stock fast enough to be able
have new lines as they come along.

BOOKSELLER AND STATIONER

BUY DIRECT

from

The MANUFACTURER

MADE

CANADA

NONE BETTER

MADE

ANYWHERE

NEW LUCILLE BAG
WITH CONCEALED BEAUTY BOX

THE SWAGGER BAG

AN ADAPTATION OF THE
SWAGGER BAG

Manufactured by

CANADIAN LEATHER PRODUCTS

LIMITED

144 FRONT STREET WEST

OPPOSITE UNION STATION

TORONTO

<34

The Preacher and Good Books

Worthy Books Should be Reviewed From the Pulpit — What
May Develop From Religious Book Week

RELIGIOUS Book Week has come
and gone and some booksellers did
good business by giving this event
good attention. This may be depended
upon to prove a far bigger campaign
next year, but there is no reason why
more religious books should not be sold
throughout the year.

Not only that, but if the interest of
clergymen and religious workers in all
good books is maintained, their influence
will prove most effective in promoting
sales in the book stores of such books.

On this subject a layman, in the March
9 issue of the Christian Guardian, tells
of a friend who said to him recently:
"Our preacher did me a good turn a
while ago. Ordinarily I am not very
much interested in his sermons, but this
day he got off on a new tack, and men-
tioned a new book on sociology he had
been reading. Didn't tell us anything
more about it, but simply mentioned the
book and author. It looked good to me,
so I had the book brought in as soon
as possible, and went through it, and it
gave me really a new outlook on life."

One wonders, sometimes, whether our
preachers do appreciate the opportunity
they have in guiding the members not
only of their own flock, but also of the
community, along the lines of good read-
ing. Of course the preacher is supposed,
in every place but university centres, to
be more closely in touch with really good
books than anyone else in the locality.
Probably this is to a large extent true,
though how a good many preachers do
it, with the numerous boards and com-
mittee meetings in addition to their rou-
tine services and pastoral work, is some-
what of a mystery. However, the
preacher is in any case a college man,
and nine times out of ten, his college
experiences not only made him familiar
with the best things in religious and
theological literature of the day, but also
left him with a strong appetite, which
unfortunately he cannot frequently sat-
isfy, for new books of the same type. In
any event, if the preacher is to be at all
up to date in his preaching as well as in
his thinking, he must keep more or less
closely in touch with the newer works in
the religious, theological and scientific
field. In most cases the possibility of
some knowledge of the titles of these
books, at least is comparatively easy,
since his denominational publishing house
keeps him pretty well supplied with pub-
licity matter covering them, and will cer-
tainly be glad at any time not only to
supply new books on any subject he
wishes, but also to tell him something of
the nature of such volumes as are being
published from time to time.

Since, then, existing conditions make it
seem that the preacher is most frequent-

ly the best informed man regarding this
sort of books in the community, it seems
to be more or- less incumbent on him to
act as the guide of his people. All too
infrequently is this opportunity taken
advantage of. Of course, in a good
many cases the townspeople signify their
appreciation of this fact by placing one
or more of the resident ministers on the
local library board, and here he is able
to exert some of the guiding spirit. How-
ever, no library board nor any body of
citizens outside of a city would be likely
to purchase at any one time any quantity
of religious books. Again, while a good
book in the library is good, it has not by
any means the same influence as the
same book in the home.

ENORMOUS POSSIBILITIES

(Continued from page 60)

not care to handle phonographs he ran
easily handle records. All the equipment
needed is a good demonstrating phono-
graph and some up-to-date record racks
for the display and stocking of the rec-
ords. A very moderate investment of
capital in this way will earn very large
dividends.

Like Turnover on Magazines

Then, the turnover on records is quite
similar to the turnover on magazines-
that is, it is at least a monthly turnover.
And I do not need to point out to the
readers of Bookseller and Stationer that
money turned over twelve times a year
is exactly twice as profitable as money
turned over only six times a year.

After all, it is this question of fre-
quent turnover which constitutes the big
reason for phonograph records in the
bookstore.

Times change and merchants must
change with the times if they are to keep
abreast of their competitors. The day
has passed when the exclusive bookstore
is a possibility except in a very few
large centres of population. A man once
said to me when passing a modern city
drug store: "I wonder if those people do
actually handle any drugs." The answer
stared him in the face from a gold-let-
tered sign which said "Prescriptions
carefully filled." But that sign was
nearly all of a "druggy" nature to be
seen in the window, which, in this case,
was largely devoted to a nationally ad-
vertised brand of chocolates.

And, just as the druggist has evolved
from a professional man into a merchant,
so must the bookseller give his store a
more complex character by the addition
of new lines. And what line, I ask again,
is more completely suitable to the char-
acter of a bookstore than a nationally
advertised line of phonographs and rec-
ords?

We have often wondered why some c
our preacher friends who have done a
the one referred to at the beginning (
this article, namely, made mention in a
address or sermon of a new book, do nc
carry the matter further, and do this so;
of thing regularly, or even do it more ir
tensively by giving up a sermon perio
of the Sunday service occasionally fc
the review of a book of this kind. Th;
sort of thing was done, we recall, wit
Winston Churchill's "The Inside of th
Cup," which even with its half-bake
resume of philosophical theories, cause
such a stir at the time, and which
some extent at least resulted in givin
the book a large circulation, and set pe<
pie thinking over the problems of tr
church of the day. Suppose the preacl
ers who reviewed "The Inside of the Cur
from their pulpits had subsequent!
taken up half a dozen better volumes <
a more constructive type and had treats
these in the same attractive way they d:
the earlier book, wouldn't it have meai
that these same volumes would have bee
widely read, and that among the men
bers of those congregations there woul
have been developed not only a goc
deal more thought about church prol
lems, but also a strong body of feelin
ready to back up the preacher in any or
of the half-dozen moves he would I
making along new, constructive lines
Speaking from the viewpoint of a la;
man, the writer ventures to suggest th;
had this sort of thing been done in an
degree, there would be considerably moi
action and also considerably less tal
today on the problem of "What is wron
with the church?"

There is available right now a scoi
of new books on theology, creed, tr
church and the social order, stewardshi
church finance, and kindred subject
which, if read by intelligent layme
throughout the country, would produce
force of renaissance spirit which woul
back up the really constructive preach*
in his work, and very shortly produc
remedies for the difficulties existing i
present.

The writer goes on to refer to Rel
gious Book Week and its significance i
connection with which he urges ever
preacher to advocate the reading c
really good books, as averse to the h
different literary food which furnishc
the mental meals most of our people ha\
been getting in book form. "If at th
same time, you can recommend or revic
any of the outstanding new religion
books, it will mean easier work for yoi
by reason of the creation of a favorabl
opinion towards new plans into whic
you are surely trying to lead you
people."

BOOKSELLER AND STATIONER

Weldon Roberts

Rubber Erasers

would sell more
> conspicuously ir

Weldon Roberts Rubber Go. Newark, N.J. U.S.A.

Canadian Pad & Paper Co.,Limited

255 Wellington St. West - Toronto

Manufacturers of

Writing Tablets School Blank Books

Exercise Books Foolscap Papers

ENQUIRIES ARE SOLICITED

CETTHEBESTl BLOTTING PAPER

MANUFACTURED BY

THE EATON-DIKEMAN COMPANY, Lee, Massachusetts, U.S.A.

Housatonic

THE FOLLOWING WELL-KNOWN BRANDS CARRIED IN STOCK

Magnet Columbian Lenox Arlington Wavelet

Matrix and Filter Papers

FOR SALE BY THE LEADING JOBBERS IN PAPER

SPHINX" SHOW CARD COLORS

Stationers should all carry the "Sphinx" brand Show Card Colors. Show Card

Colors of Quality. There is a good profit in handling them.
Made in 15 selected colors. Put up in 2 oz., half pint, pint and quart jars.
Sample Cards on request.

F. WEBER COMPANY

Main Office and Factory: 1220 Buttonwood St., Philadelphia, Pa.

Branches : ST. LOUIS, BALTIMORE

CLIP THIS COUPON FOR YOUR CONVENIENCE IN ANSWERING ADVERTISEMENTS.

Dale

1921

Please send parlic'ilars of

as referred to in BOOKSELLER AND STATIONER
Name

Address .

(if)

BOOKSELLER AND STATIONER

The history of the day's business

Every time a sale is recorded on an up-to-date National
Cash Register, a complete record of the sale is printed
on a strip of paper inside of the register.

This strip of paper is called the detail-strip.

It shows how much business is done during certain hours,
or during the merchant's absence.

It cannot be removed or changed without the merchant's
knowledge.

It prevents the cash drawer being opened without a per-
manent record being made.

At the end of the day, the merchant takes the detail-
strip out of the register and files it away.

It gives him a permanent, unchangeable history of each
day's business.

The detail-strip is only one of the many features which
make up-to-date National Cash Registers a business
necessity.

RB*-2.50
SA Re 12.00
RE* -0.75
RA*-1.25
SECh-7.45
RD*-0.33
RD*-4.25

RAPd-0.50
RD*-0.89
RB*-0.15
RE *-5.35

SA Ch-4.50
-DNS-0.00
RB*-2.23
SDCh-3.75
RA*-4.08
RE *-0.75
RD*-1.00
SECh-1;25
RB*-5.75
RD*-0.47
RA*-1.25

0001
0002
0003
0004
-0005
0006
-0007

0008
0009
0010
0011

-0012
-0013
-0014
-0015
-0016
-0017
-0018
-0019
-0020
-0021
•0022

Let our representative
show you how it -will help
you make more money.

We make cash re^istefrs for every line of business

NATIONAL

CASH REGISTER CO.

OF CANADA LIMITED

BOOKSELLEK AND STATIONER

<><

Bookkeeping by Machinery

The bookkeeping machine, because of its adaptability to any method of
accounting, is fast eliminating the old hand method of posting to ledger
accounts.

The ADCO equipment in connection with the bookkeeping machine has
many points of excellence and many new features to assist the operator in pro-
curing the best results with the Ledger Posting Machine. We invite your care-
ful consideration of the claims made for the economy of time and money in
the installation of our Machine Posting equipment. No lost motion in the
selection of these devices for your operator. We have many distinct improve-
ments as the result of expert study of the requirements of the bookkeeper.

We shall be glad to take this matter up with our dealers with a
view of their handling this equipment in their own territory.

MONTREAL

mMMwmm

«;.

&iM&.

FACTORIES

BOHEMIA, CZECHO-SLOVAKIA

SOLE AMERICAN AGENCY

34 EAST 23rd ST., NEW YORK

"KOH-I-NOOR" PENCIL COMPANY

IRVING P. FAVOR, Manager

BOOKSELLER A N I ) S T A T I 0 N E R

British Goods Are Standards of Value

A popular

quick selling pen :

THE

"ROB ROY"

Made from fine steel an<l made
in one of BirminRham's best
equipped factories, this dan ly
writing ">en will prore a mighty
fine seller for erery live dealer.

Be sure to »« samples before yon order your new stock. You II
find our prices are right

Hinks. Wells & Co., Birmingham, Eng.

ARTISTS MATERIALS

We carry a complete line of Artists Materials

Agents for Winsor & Newton, London. Eng.

A.RAMSAY & SON C°

EST'D. 1842. MONTREAL.

Established 20 Years

W. S. TURTON & CO.

30 and 32 Gravel Lane

SALFORD
Manchester, England

Manufacturers of Special Lines in
Counting Frames, Blackboards and
Easels, Dolls' Bedsteads, Kites, Toy
Fishing Nets.

WATERSTON'S

"BEE" W' BRAND

SEALING WAX

Factory:
VVarriston Works, Edinburgh, Scotland

THE EYES OF
THE TRADE

ARE ON

THIS SPACE

EVERY

MONTH

MEET THEM

WITH YOUR

$5 a month on
yearly contract

Hold the Line

Here's the line to hold
—John Heath's Tele-
phone Pen. You will
not hold it long be-
cause it sells so quick-
ly. There's quality
about it. It writes
smoothly, never cor-
rodes, and lasts long.
Get connected with
the Telephone Pen for
quick sales.

Supplied by all the leading Whole-
sale Houses in Canada

(Registered)
London (Eng.) Export Agency

8 St. Bride Street
LONDON, E.C.

Don't Miss Any of the Moore
Push-Pin Business This Spring

In every part of the country the demand for
our products has wonderfully increased this
year. With better facilities, improved mach-
inery and augmented forces, we now fill all
orders promptly.

Push-Pins
Push-less Hangers
Push-Thumbtacks
Push-Maptacks

oore

for hi

Willis

nging ip things without marriti
One of our improved Counter Displays will attracl ' rade i" youi store
and sell itself man} times over without effort on your part. Write ;ii
once for Dealers' Discounts and gel your share <>f this big Spring
business,

Moore Push-Pin Co.

36-2 Berkley St. Philadelphia

ne INDEX

that makes

PHONING

more convenient

FOR SALE BY
ALL JOBBERS

MANUFACTURED BY

CROWNOLO MANUFACTURING CO.

12 WEST 17th STREET, NEW YORK

B 0 0 K S E L L E R A N D S T A T I 0 N E R

Music and Musical Merchandise

A Guide for Buying and Selling

THOUSANDS
of DEALERS

Are finding "FEIST
SONGS" a most pro-
fitable line.

Music sales were never
larger than they are
to-day.

Write us for Prices, etc.

LEO FEIST LTD.

193 Yonge St. Toronto

The (jift Book
Supreme

You can find no faster
seller for gift purposes,

than the "ioi Famous Poems"
with its beautiful rose silk
finish cover at $1.50 — on
which you make 40%. Thousands of
dealers are dumfounded at the speed
with which this book sells.

101 Famous Poems

comes in three bindings, at three prices.
Nearly every book buyer wants a copy
as there is such a real need for it in
every home. Just display them and
they're sold. If unsold, we'll take them
back in 6 months, on 25 or more.

Prices* Crash cover retails 25c, costs you

15c. Board cover retails 35c, costs

/ou21c. Rose colored _ , XT~„,. -
silk finish cover retails Send NGfV for
|M.50,costsyou90c.f.o.b. Your Supply iw
tohicago. Sample Free. rr Xprii

CABLE CO., 1703 Cable Bldg., Chicago

Music Trade News

MUSIC AND THE "EX"

A recent meeting of the chief execu-
tives of the Canadian National Exhibi-
tion with representatives of the music
(balers was for the purpose of determin-
ing- what could be done in 1921 for music
a the great Fair, more or less in line
with the extensive programme mapped
out last year by Musical Canada. The
conference did not adopt the suggestions
of this paper in toto. But the members
present came to a very hearty agreement
that something must be done this year
bigger than was done last year; that the
vocal and instrumental tournament held
last year and the year before should be
extended this year into bigger propor-
tions, to include a greater variety of en-
tries, a special band tournament for one
day, and if possible a combined choral
performance afternoon and evening be-
fore the grandstand.

The designation of a Music Day is at
least one good forward step to the goal
of a suitable Music Place at the great
Fair.

I have long regarded music as
one of the essentials of the educa-
tion of any people. When I was
superintendent of schools in the
city of Asheville, North Carolina,
from 1887 to 1892, I made music an
essential part of the course-; of
study and program in all of the
grades. I agree with the spirit of
the Greek education, which made
music the central thing. I know-
that the Greeks gave the term a
larger significance than we do, but
what we call music was a very im-
portant part of what they called
music. I also agree with Goethe
that all education should begin in
and return to music, and with Mar-
tin Luther that a schoolmaster who
cannot sing is of little account.

I believe that after reading,
writing and elementary mathema-
tics, music is the most important
and practical subject taught in the
schools. Music has great cultural
value, appealing to the emotions
and organizing and purifying them.
We all want music and try to get it
in the home, in the church, on all
social occasions. — P. P. Claxton,
United States Commissioner of
Education.

You Can Sell These

BRUNSWICK
RECORDS

"BRIGHT EYES"

The wonderfully popular new
Fox-Trot with the Waltz
"Honolulu Eyes," on the other
side.

"MY MAMMY"
Fox Trot with "Rose," an-
other dandy Fox Trot, on the
other side.

"I NEVER KNEW"

"WHY DON'T YOU?"

and many other new hits

Write for copy of our April

Release.

The Musical Mdse. Sales Co.

Sole Canadian Distributors

79iWellington Street West, Toronto, Ont.

SHEET MUSIC

PHONOGRAPHS

RECORDS

Good, live sellers in the book-
stores.
They are more than sidelines.

All distributing firms should
be represented with

Regular Announcements

Bookseller & Stationer

lull pace J545 H pa^e !(2i V, pai-'e $1 J

(Better Rates fur a Series)

14.*-153 University Avenue, Toronto

"Say
It

With
Music"

Try this slogan if your
music supplies are not
selling fast enough. It
will remind your cus-
tomeis chat everybody
likes music.

BO 0 K 8 E L L E E AND S T A T T 0 N E R

Watch This Page for Specialties

The F-B Loose Leaf
Holder

Pat. May 13, 1913

The most demanded and cheapest
transfer binder. Adjustable to size of
paper and distance between punch
holes. Exchangeable posts. Wholesale
$2.50 per dozen. Send for particulars.

F-B MANUFACTURING CO.

1228 Intervale Avenue, New York

pAYSON'S INDELIBLE INK SUPPLIED
by all wholesale drug houses in th- Do-
minion. The best seller. Established over
eighty yean. Ask for counter display stand
which greatly increases the sale of ink. Re-
ceived highest award at many Expositions.

Specialties

Rosaries, Scapular
Medals, Statuary,
Crucifixes. Articles of
devotion are used by
your Catholic cus-
tomers. We are the
headquarters for these
goods. Send us a trial
order.

W. E. BLAKE & SON

LIMITED

123 CHURCH STREET

TORONTO, CANADA

A Stationery Traveller for the
Maritime Provinces, can handle on
commission basis, as a side line,
one or two well-known lines.
Address S. T. Jones, c o R. R. Col-
pitis & Son. Moncton, N.B.

Every

Canadian

Stationer

should stock a range of the

Fine Art Puslishers
Pattrnosteb Buildings* ECA

of CHRISTMAS CARDS
CALENDARS

MOTTO CARDS

NEW YEAR AND BIRTHDAY
CARDS, ETC.

C[ A SPECIAL EDITION for the coming season, 1921-22,

■". has been printed for the Canadian trade and if you

have not already seen samples of this artistic "sell-

at-sight" series, please write for particulars to the

agent for the sole publishers,

MORGAN & SCOTT, LTD.:

MR. HECTOR PRENTER,

33 RICHMOND STREET WEST,

TORONTO, ONT.

<J The "MILDMAY" Series of Fine Art Publications
has a thirty years' reputation throughout Great Bri-
tain for all that is best and most artistic in up-to-
date colour printing and production. Get your share
of the business in this well-paying and satisfactory
proposition.

PLAYTHINGS

The American Toy Journal

*18bh year of pub-
lication and the
largest Toy Maga-
zine in the World.
The e d i tonal
pages give all the
news of the In-
dustry and there
are 300 to 500
H Business An-
nounceme n t s in
every issue.

Subscription--$2.00 per year
Foreign $3.00

Send your subscription NOW

PLAYTHINGS

118 E 28th Street

NEW YORK

Publishers (English), gen-
eral, juvenile, educational,
wish to arrange Canadian
Agency with established
house in Canada. < Sood tra-
velling organization essential.
Write fully to Publishers, c o
Dixon's, L95 Oxford St., Lon-
don. England.

ANNOUNCEMENT

We desire to announce to the Trade
that we have removed to larger
quarters at

437 St. Paul St. West
Where we will carry a full stock of
POST CAKD3. DOLLS, HOLIDAY
BOOKLETS, for Xmas and New
Year CALENDARS, and all kinds
of NOVELTIES.

Wc Solicit Your Valued Trade.

International Fine Art Co., Limited
437 St. Paul St. West, - - MONTREAL

"PARAGON" Inkstands

in a large variety

Manufactured by

FRANK A. WEEKS MFG. CO.

93 JOHN ST., NEW YORK

Canadian Jobbers Carry Stock

i: ( ) 0 K S ELLE R A N D S T A T I 0 N E R

Watch This Page for Specialties

Excellent for holding Essays, Class Notes,
Lectures, Forms, Magazines, Reports,
Orders, etc.

Made in all sizes. Capacity of back, %"
to 2".

New lines —

Loose-Leaf Telephone Index to hang over

mouthpiece of phone.
School Kings.

Elbe No. 1 Eyelet Machine.
Student's Ring Books and Killers.
ELBE FILE & BINDER CO., 215-217 Gr.erx St.
New York City

Known and sold wherever Rubber
Stamps are used

B. G. Volger Mfg. Co., Inc.

Passaic, N.J., U.S.A.
Our Specialty:

STAMPING INKS OF ALL KINDS

GRIP

The Supreme Office Adhesive

ENTHUSES YOUR MOST

EXACTING CUSTOMERS

S52ES

Never Dries Out in Bottle

RELIANCE INK CO., LTD.

WINNIPEG

TRADE DIRECTORY

ART SUPPLIES

Artists' Supply Co., 77 York St., Toronto.
A. Ramsay & Son Co.. Montreal.
F. Weber & Co., 1220 Buttonwood St., Philadelp-
hia, Pa.

BELTS

Davis Novelty Co., 12 Imperial Theatre Bldg..
Montreal, Que.

BINDERS

Elbe File and Binder Co., 97 Reade St., N. Y. City.

BILL FOLDS

Davis Novelty Co., 12 Imperial Theatre Bldg..
Montreal, Que.

BLANK BOOKS

Boorum & Pease Co., Brooklyn, N.Y.

Buntin, Gillies & Co., Hamilton.

The Copp. Clark Co.. Toronto.

Dawson Ltd., W. V., Montreal, Toronto, Winnipeg.

Dominion Blank Book Co.. Berthierville, Que.

National Blank Book Co., Holyoke, Mass.

BLANK CARDS (Programmes, Menus, etc.)
Artistic Stationery Co., 164 Berkeley St., Toronto.

BLOTTING PAPERS

Eaton-Dikeman Co., Lee, Mass.
Menzies & Co., Ltd., Toronto.

CARDS

Alphalsa Pub. Co., 2-4 Scrutton St., Finsbury,

London, Eng.
Wm. E. Coutts. 145 Adelaide St. W., Toronto.
Granger Freres, 43 Notre Dame St., Montreal.

CELLULOID GOODS

Pugh Specialty Co.. 38 Clifford St.. Toronto.

CHAIR PADS

Can. Manufacturing of Novelty, IS Boucher St.,
Montreal, Que.

CODE BOOKS

International Cable Directory, 17 State St., New
York, N.Y.

CRAYONS

Binney & Smith, New York.

A. R. MacDougall & Co., 468 King St. West.
Toronto.

DICTIONARIES

G. & C. Merriam.

Laird & Lee, Chicago, III.

DRAWING MATERIALS
F. Weber & Co.. Philadelphia, Pa.

ENGRAVING (Steel and Copper Plate)

Artistic Stationery Co., 164 Berkeley St., Toronto.

ENVELOPES

Barber-Ellis Co., Toronto.

Buntin, Gillies & Co., Hamilton.

Copp, Clark Co., Toronto.

W. V. Dawson, Ltd., Montreal, Toronto* Winnipeg.

Menzies & Co., Ltd., Toronto.

ENVELOPE MACHINES

Peter Carmichael & Co., Ltd., Camberwell, Lon-
don, S.E. 5, Eng.
David Carlaw & Sons Ltd., Glasgow, Scotland.

ERASERS

Menzies & Co., Ltd., Toronto.

St. Mungo Mfg. Co., Glasgow, Scotland.

Weldon Robert* Rubber Co., Newark, N.J.

EXERCISE BOOKS

Canadian Pad & Paper Co., Ltd., 255 Wellington
W., Toronto.

EYELETTING MACHINES AND EYELETS

Elbe File and Binder Co., New York, N.Y.
Menzies & Co., Ltd.. Toronto.

The Self-Filling

VLLAJdD

FOUNTAIN PEN

Fully Guaranteed

Fitted with our Patented,
Self-regulating "Automatic"
Feed. Indestructible Re-
servoir Sac. 100% Ink Ca-
pacity. Full size 14 kt. Gold
Pens, tipped with hardest
Iridium.

Bought officially by the
United States Government.

Send for Illustrated Catalog
and Net Price List.

WILLARD PEN CO.

318-326 W«t 39th Street
New York, N.Y., U.S.A.

Dexter's

STAR

MANIFOLD

LINEN

Send for sample* and price*.

C.H. Dexter & Sons, Inc.

Windsor Locks, Connecticut

DESK PADS

Good Merchandise — Fair Prices

Satisfaction Guaranteed

on all specialties

Leather and Brass Corner

Desk Pads

(Flexible and stiff— 60 styles)

Glass Desk Pads

(3 styles — 3 sizes)

Cloth Covered Card Index

Cabinet

(Standard Sizes)

L. SAINBERG

657 W. Houston St.

New York

Canadian Representative

Standard Distributing Co., Guy Block

Montreal, Que.

R 0 0 K 8 E L L E U A N D S T A T T 0 N E T!

BOOK BUYERS9 GUIDE

DR. STALL'S

FAMOUS BOOKS

Best Sellers Among Book Staples

Self and Sex Series

Know.
What a Man of 45 Ought to Know.

Four Books to Women: —
What a Young Girl Ought to Know.
What a Young Woman Ought to

Know.

What a

Young Wife Ought to

Know.

What a

Woman of 45 Ought to

Know.

$1.35 Each.

THE

RYERSON PRESS

Publishers

Toronto

CODE WILL FORM

Simple, clear and concise

Ready-made Will.

Price $2.00 per dozen.

The Copp, Clark Company, Limited

517 Wellington St. Weit Toronto

Otto Sauer Series

French, Spanish
and Italian Grammars

MADE IN THE U.S.A.
Grammar Separate, $1.00

Grammar with Key $1.25

WYCIL & COMPANY

206 Broadway Naw York City

Liberal Discounts to the Trade

AS2.00 BOOK FOR niJIV $1.50
WtA KNOWLEDGE

320 Pages ILLUSTRATED
By Dr.WIHFIELD SCOTT HALL, Ph.D.

Noted Authority and Lecturer

PLAIN TRUTHS OF SEX LIFE—

What every young nnn and young
woman, every young wife and young
husband, every father and mother,
teacher and nurse should know.
Sex Facts Hitherto Misunderstood

In plain wrapper for only
postage 10 cents extra. $1.50

McClelland & stewart

Limited

215 Victoria Street,
TORONTO

FANCY PAPERS. TISSUES AND BOXES

Dennison Manufacturing Co., Boston.
Menzies & Co., Ltd.. Toronto.

FILES

Elbe File and Binder Co.. 97 Reade St. New York.

FOUNTAIN PENS
Mabie, Todd & Co., 473 College St.. Toronto.
A. R. MaeDougall & Co., 468 King St. W.. Toronto.
L. E. Waterman, Montreal. Que.

FRENCH IVORY

Pugh Specialty Co., 38 Clifford St., Toronto.

GREETING CARD CORDS

Albion Cotton Sewing Co.

GREETING CARDS, POST CARDS, ETC.

Artistic Stationery Co., 164 Berkeley St., Toronto.

W. E. Coutts, 145 Adelaide St. W., Toronto.

Menzies & Co., Ltd.. Toronto.

A. R. MaeDougall & Co., Toronto.

Pugh Specialty Co., 38-42 Clifford St., Toronto.

Valentine & Sons Publishing Co.. Toronto.

INKS. MUCILAGE AND GUMS
Chas. M. Higgins & Co.. Brooklyn, N.Y.
The Carter Ink Co., Montreal.

W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg.
Reliance Ink Co., Winnipeg, Man.
S. S. Stafford Co., Toronto.
"Glucine." Menzies & Co., Ltd.. 439 King St. W..

Toronto.
V. Weber & Co., Philadelphia, Pa.

INDELIBLE INK

Carter's Ink Co., Montreal.

Payson's Indelible Ink.

S. S. Stafford Co.. Toronto.

INKSTANDS

A. R. MaeDougall & Co.. 468 King St. W., Toronto.

LEAD AND COPYING PENCILS

Amercan Lead Pencil Co., New York.

Wm. Cane & Sons, Newmarket, Ont.

Eagle Pencil Co.. 703 E. 13th St.. New York.

Kohinoor Pencil Co.. 34 E. 23rd St., New York.

A. R. MaeDougall & Co.. 468 King St. W., Toronto.

Menzies & Co., Ltd., Toronto.

LEATHER GOODS
Can. Leather Products Ltd., Toronto.
Julian Sale Leather Goods Co., Toronto.
Western leather Goods Co., Ltd., Toronto.

LOOSE LEAF BOOKS. BINDERS AND
HOLDERS

Boorum & Pease Co.. Brooklyn.

Buntin, Gillies & Co., Hamilton.

W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg.

The Copp, Clark Co., Toronto.

Luckett Loose Leaf, Ltd., 539 King St. W., Toronto

National Blank Book Co., Holyoke, Mass.

Elbe File and Binder Co.. 97 Reade St.. N. Y. City.

MAPS AND GLOBES

The Copp, Clark Co., Toronto.

MEMO PADS

Robinson Mfg. Co., Westfield, Mass.
Sainberg & Co., New York.

MAP TACKS

Moore Push-Pln Co.. Philadelphia. Pa.

MUSICAL MERCHANDISE

Mus. Merch. Sales Co.. 79 Wellington St., W.,
Toronto.

PAPER BALERS

Climax Baler Co., Hamilton, Ont.

PAPER CUTTERS

Golding Mfg. Co.. Franklin, Mass.

PAPER FASTENERS
Alex. H. Irvin Co., Curwensville, Penna.
Noesting Pin Ticket Co., Mt. Vernon, N.Y.
O. K. Manufacturing Co., Syracuse, N.Y.

PAPETERIES AND WRITING PAPERS

Barber-Ellis Co., Toronto.

Buntin, Gillies & Co., Toronto.

Clark Bros. & Co., Winnipeg, Man.

The Copp, Clark Co., Toronto.

W. V. Dawson, Ltd., Montreal. Toronto. Winnipeg.

A. R. MaeDougall & Co., 468 Kink St. W., Toronto.

Menzies & Co., Ltd., Toronto.

PENNANTS

Can. Manufacturing of Novelty, 13 Boucher St.,

Montreal, Que.
Pugh Specialty Co., 38 Clifford St., Toronto.

Catholic Prayer
Books

Catholic Catechisms,

Catholic Hymn Books
for your Catholic cus-
tomers. We are pub-
lishers and importers;
you may be confident
you are buying the right
goods at the right prices
when you send us your
orders.

W. E. BLAKE & SON

LIMITED

123 CHURCH STREET

TORONTO, CANADA

FLAGS!

We can supply your flag requirements

for picnics, celebrations, anniversaries,
etc. Our line includes flags of Canada,
Great Britain, France, Belgium, etc.

Our prices are riKht and the profit mar-
gin excellent.

1x6, 6x8. 8x12, 9x14, 12x16.

14x18. 16x24, 18x30 and

22x36. Cotton flags all on
sticks.

E.H.HARCOURTCO.,LTD.

255 Wellington St. W. - Toronto, Ont.

RELIANCE

RELIANCE INK

COMPANY LIMITED

WINNIPEG, MANITOBA

Write us for our
price list of inks,
and adhesives of
all kinds.

INK

BOOKSELLER A iN I) S T A T 1 < > N E It

Travellers are out

now with complete

lines.

French Ivory.

Greeting Cards and Post Cards for

all occasions.
Purses and Wallets.
Pennants, Cushions and Textile

Novelties.
Supplies for Celebrations, Old

Boys' Reunions, etc.
Souvenir Novelties (a tremendous

variety).
Christmas Stockings.
Conservo Lunch Sets, Splashers,

Table Sets, Infants' Bibs and

Sets.
The product of five factories we
own or control.

Pugh Specialty Co., Ltd.

38 to 42 Clifford St., Toronto, Canada

Waste Pa per Balers

The "CLIMAX"

Steel Fireproof Baler

turns your waste into
profit.

Made in 12 sizes.

Send for Catalogue.

CLIMAX BALER CO.

HAMILTON. ONT.

McFarlane Son &
Hodgson, Limited

Wholesale Stationers
and Paper Dealers

14 St. Alexander St. - Montreal

"Booksellers and Stationers"

SHOWCARD WRITING

is now a profession. A department
of supplies pays good dividends.

Write for particulars of our $20.00
trial outfit without chance of loss
to you. We carry everything re-
quired.

ARTISTS' SUPPLY CO.

77 YORK STREET, TORONTO

TICKET and CONDUC
TOR PUNCHES

the best made

The Fred J. Meyer Mfg. Co.

HAMILTON. OHIO. U.S.*.

PHONOGRAPHS

Mus. Merch. Sales Co., 79 Wellington St., W.,
Toronto.

PHONOGRAPH SUPPLIES

H. A. Bemister, 10 Victoria St., Montreal, Que.

PILLOW COVERS

Can. Manufacturing of Novelty, 13 Boucher St.,
Montreal, Que.

PHOTO ALBUMS

Crown Novelty Co., 188 Adelaide St. W., Toronto.

PIN TICKETS

Noesting Pin Ticket Co., Mount Vernon, N.Y.

PLATE PRINTING

Artistic Stationery Co., 164 Berkeley St., Toronto.

PLAYING CARDS

A. O. Hurst (Goodall's), 32 Front St., Toronto.
U. S. Playing Card Co., Windsor, Ont.

PUSH-PINS

Moore Push-Pin Co., Philadelphia. Pa.

PUSH-LESS HANGERS

Moore Push-Pin Co., Philadelphia. Pa.

RELIGIOUS ARTICLES.

W. E, Blake & Son, 123 Church St.. Toronto.
Grengcr Freres, 13 Notre Dame W.. Montreal.

RUBBER STAMPS, STENCILS, ETC.

Fulton Specialty Co., Elizabeth. N.J.

SCHOOL BAGS
Copp, Clark Co., Toronto.
Warwick Bros. & Rutter, Toronto.
Davis Novelty Co., 12 Imperial Theatre Bldg.,
Montreal, Que.

SCHOOL AND OFFICE RULERS

Westcott Rule Company, Inc.. Seneca Falls, N.Y

SHEET MUSIC

McKinley Music Co.. 1501-15 E. 55th St.. Chicago.
Leo. Feist Ltd., 103 Yonge St.. Toronto.

SHORTHAND BOOKS

Sir Isaac Pitman & Sons. Ltd.. 27 Simpson Ave.,
Toronto.

STATIONERS' SUNDRIES

Fiuntin. Gillies & Co.. H?milton.

The Copp, Clark Co.. Wholesale Stationers. To-
ronto.
Clark Bros. & Co., Ltd.. Winnipeg. Man.
Crown Stationery Co., 12 West 17th St.. New York.
W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg.

STEEL WRITING PFNS

John Heath. 8 St. Bride St. EC. London.

Hinks, Wells & Co., Birmingham, Entr.

Esterbrook Pen Co., Brown Bro;., Ltd., Toronto,

Canadian Representatives.
A. R. MacDougall & Co.. Toronto.

(John Mitchell's Pens)

THUMB TACKS

Mnore Push-Pin Co.. Philadelphia, Pa.
Noesting Pin Ticket Co., Mt. Vernon. N.Y.

TICKET PUNCHES

Fred J. Meyers Mfg. Co.. Hamilton, Ont.

TOYS, DOLLS. PUZZLES, ETC.

Ford Co.. Ltd., R. S., Vancouver.

A. C. Gilbert-Menzies Co., Ltd., Toronto.

Island Toy & Mfg. Co., Ltd., Walthamstow, Lon-
don E. 17, England.

Meccano Toy Co.. Ltd.. 71 W. 23rd St., New York

Moddelit Mfg. Co.. St. Paul"e, Bristol, Eng.

Morimura Bros.. 53 W. 23rd St., New York.

Nerlich & Co., 146 Front St. W., Toronto.

W. S. Turton & Co., 30-32 Grand Lane, London,
England.

WRITING PADS

Canadian Pad & Paper Co., Ltd., Toronto.

Manufacture! s

Moisteners

Standing

and

Hanging Files

Punches
Board Clips

Defiance Mfg. Co.

384 B'way, N.Y.

Irk stands

Automatic
Wood
Glass

Crucible Pens

BRITISH

25 VARIETIES.
Send for price list

The Copp, Clark Co.,

Limited

TORONTO - CANADA

PENNANTS PILLOW-TOPS

and

CHAIR-PADS

MADE BY

Canadian Manufacturing of Novelties
49-51 Boucher St. MONTREAL

••AAAAAAAAAAAAAAAAAAAAAA*§

•
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•4
-4
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-4
-4
-4
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'The Guarantee of Quality"

ULT0N

Self-Inking

Line Daters
Numberers
Sign Markers
Rubber Type
Printing
Outfits

5 Stamp Pads

■*% Manufactured by ►

\ FULTON SPECIALTY CO. t

^ Elizabeth, Sew Jersey J

••TT f TTVTTTTTTTTTTTTTTTT«»

HOOKS E L h E R A N 1 > S T A 'I1 I ( ) N E R

Postage Stamp Albums

Are All the Vogue Just Now

Full size illustrations beautifully executed.
Shaped spaces provided for the varying sizes of stamps

Victory, No. 217, 150 pages, 6% by 8V2, fancy paper sides

Victory, No. 218, 150 pages, 6% by 8V2, Art Cloth, attractive colors ....

Victory, No. 219, 150 pages, 6% by 8>/a, Grained Cloth, Gilt Lettering

TRIUMPH, 8% by 9V2 to hold 1,000 Stamps (in English and French)

No. 110, 340 pages, Linen Grained Cloth

No. Ill, 340 pages, Morocco Cloth, Superior Binding and Finish

No. 112, 350 pages, Crocodile Grain Art Cloth, Gold Finish, extra leaves

spaces for 12,500 stamps

No. 113, 680 pages, Art Cloth, printed one side of Paper

Strand, No. 14, 336 pages, 7% by 9V«, Linen Grained Cloth

Improved No. 2, 350 pages, 8 by 11, Morocco Cloth, Superior Binding

Loose Leaf, 7% by 9%, Cloth, Spring Back Cover

Per

dozen

$ 6.00

7.20

18.00
21.00

27.00
42.00
16.80
18.00
15.00

THE C0PP CLARK CO., LIMITED

495-517 WELLINGTON ST. WEST
TORONTO

If you are interested in

RELIGIOUS ARTICLES

GRANGER FRERES CAN SATISFY YOU

We have a most comprehensive assort-
ment of ROMAN CATHOLIC PRAYER
BEADS, PRAYER BOOKS, CHAINS.
SCAPULARS, CRUCIFIXES, STATUES.
CANDLE STICKS, WATERFOUNTS.
ETC.

Of FRENCH BOOKS we have the largest
stock in America, comprising LITERA-
TURE, SCHOOL BOOKS, MANUALS,
GUIDES, TECHNICAL AND RELI-
GIOUS BOOKS.

Ask for samples and quotations on our
FRENCH CARDS,

of which we are the exclusive distributors.
CHRISTMAS, NEW YEAR, VALENTINE,
EASTER, BIRTHDAY and RELIGIOUS CARDS.
MASS OFFERINGS AND SPIRITUAL BOU-
QUETS.

GRAINGER FRERE5

LIMITED

43 NOTRE DAME ST. WEST MONTREAL

The Boston Cutter

CLIPS CUTTING COSTS

This is a low-priced appliance made to
cut and trim — quickly and neatly —
office forms, factory forms, -advertis-
ing lay-outs, price cards, display cards,
photographs, asbestos, tin, thin leather,
insulation, rubber fabrics, etc., etc.

The Boston Cutter is of service in the
private office, the general office, the ac-
counting, billing, advertising and filing
departments,
the photo
shop, the
school room,
and numer-
ous other
places where
it will do the
work of a
dozen pairs of shears — quicker, easier
— accurately.

The Boston Cutter

Is made in sizes ranginc from 12 inches
to 36 inches. The frame is of cast iron.
Shafts, studs, and Races are of steel.
Balanced handle, mahocany table, draw
cut. Knives of best tempered tool steel.
Write for Booklets B and S. We make large
variety of power and lever cutters, Golding
Jobbers, Pearl Presses, Official Presses,
etc.

Guiding Manufacturing Co.

Franklin, Mass., U.S.A.

BOOKSELLER AND STATIONEIi

"M & V" Products Are What You Should Sell-

There's a Good Margin of Profit in Them

You will find your customers paying more
attention than ever to the selection of type-
writer carbons and ribbons. Employers de-
mand speed and good results from their sten-
ographers' efforts and consequently must have
the best materials.

Suggest M. & V. Typewriter Ribbons and
Carbons — they are Reliable, Permanent, Eco-
nomical.

Display M. & V. Products, recognized the
world over to give entire satisfaction.

REPLENISH. YOUR STOCK TO-DAY!

Mittag & Volger, Inc.

Principal Office and Factory : Park Ridge, N.J., U.S.A.

Agencies all over the world

PARCHMENT

A Stationery Paper For
Particular People

The quality of Rolland Parchment is distinctly superior and
appeals to the most fastidious. Packed to meet every demand
— reams, papetnes, and tablet. Let us send you a sample.

CANADIAN MADE

The Rolland Paper Co., Limited

High Grade Paper Makers Since 1882

Montreal Canada

BOOKSELLER AND STATIONER

HAMILTON

CANADA

YOU'LL LIKE OUR NEW

SCRIBBLERS

AND

EXERCISE
BOOKS

They are now being

shown by our

Salesmen

SPRING HOUSECLEANING

There are many ways in which the stationer
can help the busy housewife. Let your win-
dows offer these suggestions:

SHELF PAPERS WRAPPING PAPER

TWINES PASSEPARTOUT BINDING

PUSH PINS, HANGERS and
THUMB TACKS

SUPERIOR GOLD PAINT

HAMILTON

CANADA

PUBLISHED MONTHLY SINCE 1884

BocJiscIler Static Mf

AND OPP(C€ €QU(PCO€NT JOURNAL

Vol. XXXVII. No. 5.

THE MACLEAN PUBLISHING COMPANY, LIMITED

PUBLICATION OFFICE: TORONTO, CANADA

MAY, 1921.

Prepare for September School Trade

321

Now is the time to buy for
fall school opening

ami, when buying pencils, remember

that "made-in-Canada" Pencils are unsurpassed

in quality by any imported brand :

that your Canadian dollar is worth 100 cuts when
you buy "Made-in-Canada" Pencils ;

that you do not have to pay duty when you buy
"Made-in-Canada" Pencils ;

and that because of these three facts you can buy
"Made-in-Canada" Pencils at a better price and
sell on a better profit margin.

Obviously you can give the same satisfaction to
your customers and make more profit for your-
self.

CANE'S

"Made-in-Canada
Pencils

are the result of careful research and experiment
which has developed even, smooth-writing leads
which produce perfect lines of evenly graded color.
They are cased in hard or soft cedar woods both
with and without ferrule and eraser. All pencils
are imprinted in silver or gold lettering and bear
the stamp "Made-in-Canada."

School Board Contracts

"Made-in-Canada" Pencils have been awarded the
contract for 1921 by the Toronto School Board.
Why not quote on "Made-in-Canada" Pencils when
tenders are called for in your own municipality?
There is good money for you in this suggestion.

Write your jobber for prices and

discounts. At the same time send

us his name and we will forward

samples direct.

The William Cane & Sons Company

Limited

Newmarket, Canada

Manufacturers of Lead Pencils in Canada Completely

O
>

-n
r-

m
;o

BOOKSELLER AND STATIONER

Made-in- Canada

School Supplies

Our travellers are
now showing

New Scribblers

and

Exercise Books

Made-in-Canada Erasers

Wedge and block sizes.
Excellent quality at attractive prices.

Made-in-Canada School Bags,

Lead Pencils, Penholders,

Rulers and Inks

Buy early and be assured of

having your orders filled

promptly.

One of our striking new covers.

JUST PUBLISHED

Map of Canada and Newfoundland

Published by The Copp Clark Co., Limited,

Corrected and revised to date.

Size 84 x 60 $8.00 each

Stanford's School Map of Europe

With new boundaries revised to Jan., 1921.
Size 58 x 50 $7.50 each

Stanford's School Map of the World

On Mercator's projection, with the new

boundaries up to date.

Size 58 x 50 $7.50 each

Stanford's School Map of North America

With the new boundaries.

Size 50 x 58 $7.50 each

Liberal Discount to the Trade

SEE YOUR PRINCIPALS AND SCHOOL BOARD

The Copp -Clark Co., Limited

495-517 Wellington St. W., Toronto

May, 1921

BOOKSELLER AND STATIONER— Advertising Section

Keep Your Eye

THE CUSTARD CUP

This New Novel by Florence
Bingham Livingston, is a
sweet and refreshing narra-
tive conveying a philosophy
and humorof lite, comforting,
cheering and gladdening.
When you explain to a custo-
mer what sort of book it is,
the answer is almost sure to
be " / want it."

HALF LOAVES

By Mary Culkin Banning

Author of " This Marrying "

A clever study of married life. "Clear, clean-cut. Her
characters are real people. A book all women will enjoy."

— Chicago Daily News

MALCOLM SAGE

DETECTIVE

By Herbert Jenkins

Author of " Bindle "

The greatest detective in fiction since Sherlock Holmes.
This book gives a record of the most thrilling and mysteri-
ous cases with which the great investigator was associated.

The WINE of LIFE SHE AND ALLAN

By Arthur Stringer

Author of "The Prairie Mother

A love story of New York's
Bohemia, dealing with the clash
of temperaments, tragically
united and even more tragically
contradictory.

MY SON

By Corra Harris

Author of "The Circuit Rider's Wife.

Humor, religion and common-
sense adorn this easy-to-read
story in which the fortunes of
the family of "The Circuit
Rider's Wife" are chronicled by
the same spicy recording angel.

By H. Rider Haggard

Author of " Ancient Allan "

A new story of Allan
Quatermain

"Each fresh Allan book is a
revival of delights already
relished .... these adventures
are all that an Allan devotee
could demand."

— New York Times

BLIND MICE

By C. Kay Scott

The sinister influence of a
nother against her daughter, in
her daughter's home.

"It is a novel so well written that
it does not hold a dull page."
—N. Y. Times

ROSA MUNDI

By Ethel M. Dell

Author of "The Top of the World"

No one of her preceding books
provides more thrills and ro-
mance than the masterpieces in
this new volume. Here is a Dell
feast. Variety of scene, variety
of plot, plus all the character-
istics that have made — and kept
— Ethel M. Dell a best seller.

BLUE PETE

HALF BREED

By Luke Allan

A Great Story of the Cowboy
West
The skill, the daring and the
lawlessness of the cattle rust-
lers of the Cypress Hills of
Western Canada are here
matched by the vigilance and
authority of the Mounted Police.

TWISTED TRAILS THE MYSTIC ISLES of the SOUTH SEAS

By Henry Oyen

Author of " The Plunderer "

"A romance that will please all
who enjoy stories of the woods
and of red-blooded characters
grappling with villainy and
coming out triumphant."

— Montreal Herald.

By Frederick O'Brien

Author of " White Shadows in the South Seas "

is one of the most fascinating and enchanting travel books ever written.

Nothing bigger in Canadian fiction has appeared for some time than
Arthur Stringer's PRAIRIE MOTHER and Arthur Beverley Baxter's
PARTS MEN PLAY. Keep them before your customers. They will
sell steadily for months to come.

McClelland & stewart

LIMITED

215-219 Victoria Street, Toronto
The Livest Book List in Canada

BOOKSELLER AND STATIONER— Advertising Section

May, 1921

At a General Meeting of the Book Publishers' Section
of the Board of Trade of the City of Toronto, held at the
National Club, March 3rd, 1921, the following resolution
was unanimously adopted:

"WHEREAS the shipment of books on consignment
and subject to rebate, exchange or return has proved
detrimental to both Publisher and Bookseller.

"BE IT RESOLVED that on and after April 2nd, 1921,
the Members of the Book Publishers' Section of the Board
of Trade of the City of Toronto will under no condition
ship books (other than educational) on consignment sub-
ject to rebate, exchange or return."

The signatories to this resolution are:

Thos. Allen

American News Co., Ltd.

The Carswell Co., Limited

Commercial Text Book Co.

J. M. Dent & Sons, Ltd.

F. D. Goodchild Co.

S. B. Gundy

J. F. Hartz Co., Ltd.

Hodder & Stoughton

Macmillan Co. of Canada, Ltd.
D. T. McAinsh & Co., Ltd.
McClelland & Stewart, Limited
George J. McLeod, Ltd.
Musson Book Co., Ltd.
Thos. Nelson & Sons, Ltd.
Oxford University Press
Sir Isaac Pitman & Sons, Ltd.
Ryerson Press

Mav, 1921

BOOKSELLER AND STATIOJUEBr-Advertusing Section

JUST OUT!

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Vol IX

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NELSON

KELSON

NELSON

NELSOf

NELSON

KELSON

NELSON

Here is Some of the Advertising Matter —

1 — A "Streamer" 3'xl3", black letters on orange ground:

THE NEW AGE In io Volumes— gio.oo the Set.

ENCYCLOPAEDIA Postage 75c extra

In Fortnightly Volumes, Well Illustrated. Cloth Bound.

2 — Show-card, 12"x7", in three colors, consisting of
illustration — j&Sl and letterpress:—

"When in doubt —

Consult Nelson's New
Age Encyclopaedia. "

Have YoufAll You Want? Are^You Using It Effectively?

IMPRINTED CIRCULARS. We are going to press with a four-
page descriptive leaflet. Let us have your requisition for a supply
if it is not already on the way.

NOW IS THE TIME to get busy on the finest money-making
opportunity that booksellers havejhad for several years.

EVERY HOME and EVERY SCHOOL is a potential buyer.

How many have YOU sold?

The "early birds" already have their first shipments; if you are not an "early
bird," voe counsel immediate action. Sold in boxed sets only. Trade discount
from 33% to 4.0%.

Thomas Nelson & Sons, Ltd., 77 Wellington St. W., Toronto

ESTABLISHED 1798

BOOKSELLER AND STATIONER— Advertising Section May, 1921

A Really Truly National
Zane Grey Week

June 2nd to 9th

A MOMENTOUS EVENT!

Some of the salient points to remember
in connection with this big idea:

The Country Gentleman The Saturday Evening Post

will circulate 900,000 copies will circulate 2,400,000

of their magazine copies

There will be an insert in

The Ladies' Home Journal

news-stand edition of over a million copies

While of course this will point directly to Zane Grey's latest novel^TO THE LAST
MAN, all this cumulative, intensive distribution is going to put into the minds of these
millions, the thought of reading Zane Grey's stories. That is where you come in
directly.

We believe that this is the first time in the history of bookselling that a co-operative
combination scheme of such import has been undertaken. That is all the more, reason
why there is such a tremendous interest in the project. We are fully convinced that
you are going to reap, through your enterprise, the full and complete selling benefit.

HERE'S WHERE THE BOOKSELLER COMES IN-

Make a Zane Grey Pyramid in the store and in the window; of course, a Zane
Grey table.

Get all your clerks to talk Zane Grey books.

Remember, there are fifteen titles in the Popular Copyright edition in
addition to the four juvenile titles. This gives you a chance to sell one
or more Zane Grey books to everybody.

"BUT YOU CAN'T SELL WHAT YOU HAVEN'T GOT''

// you ever had any thought of buying a very big quantity of Zane Grey titles,
NOW is the time. You can't lose.

A liberal supply of advertising material will go with all orders.

Make Zane Grey Week the biggest event your store has ever known.

If you are interested in more detailed information, get in touch with Geo. J. McLeod
Co., Ltd., Selling Agents, Toronto, or send for our broadside.

GROSSET & DUNLAP, Publishers

1140 Broadway, New York City

May, 1921

BOOKSELLER AND STATIONER— Advertising Section

22-STEPPING STONES TO SUCCESS— 22

INTERNATIONAL

HANDBOOKS

of Practical Information

THE INTERNATIONAL HANDBOOKS have never been retailed
by the trade before, and every man that enters your store is a prospec-
tive customer for one or more of these reliable, non-technical and
strictly up-to-date Handbooks. Compiled and edited as they are by experts
of the INTERNATIONAL CORRESPONDENCE SCHOOLS
they are veritable encyclopedias on the subjects they treat.

2.
3.
4.

5.
6.
7.
8.
9.
10.

11.
12.

LIST OF TITLES

ADVERTISER'S HANDBOOK
AUTOMOBILE HANDBOOK
BOOKKEEPER'S HANDBOOK
BUILDING TRADES HANDBOOK
BUSINESS MAN'S HANDBOOK
CHEMIST'S HANDBOOK
CIVIL ENGINEER'S HANDBOOK
COAL MINER'S HANDBOOK
CONCRETE ENGINEER'S HANDBOOK
COTTON TEXTILE WORKER'S HAND-
BOOK

ELECTRICAL ENGINEER'S HANDBOOK
FARMER'S HANDBOOK

13. MARINER'S HANDBOOK

14. MECHANIC'S HANDBOOK

15. POULTRYMAN'S HANDBOOK

16. PLUMBER'S AND FITTER'S HANDBOOK

17. SALESMAN'S HANDBOOK

18. STEAM ENGINEER'S HANDBOOK

19. STENOGRAPHER'S AND CORRESPOND-
ENT'S HANDBOOK.

20. TELEPHONE AND TELEGRAPH ENGI-
NEER'S HANDBOOK

21. WESTINGHOUSE AIR-BRAKE HAND-
BOOK

22. WINDOW TRIMMER'S HANDBOOK

Twenty-two Books that meet the needs of Mechanics,
Electricians, Farmers, Business and Professional Men

NEW EDITIONS

UNIFORM BINDING

PICTURE JACKETS

Each of these books contains an average of 368 closely printed pages and 142
illustrations. They are printed on extra quality book paper, especially made for
the Handbooks, and are handsomely bound in rich cloth, with blind stamping on
front side and gold titles on back.

PRICE

$J00

NOTHING IN THE WORLD TO COMPARE
LIST WITH THESE BOOKS IN PRICE PRICE

$]00

LIST

Full Particulars, Circulars and Special Introductory Offer Sent on Request

THE JOHN C. WINSTON CO., LIMITED

PUBLISHERS

129-139 SPADINA AVENUE

ESTABLISHED 1890

TORONTO

BOOKSELLER AND STATIONER— Advertising Section May, 1921

Ready in June

"BOB EDWARDS"

Summer Annual (Second Series)

The Funniest Annual Ever Published

We have purchased the entire output

Our prices to you F.O.B. at any of

our Branches:

Small Quantities

36c.

100 Lots - - -

35c.

250 Lots - - -

34c.

500 Lots - - -

33c.

1000 Lots - - -

31c.

Retail Price

60c.

The last issue enjoyed a tremendous
sale. This year's will be larger
and the supply limited.

Mail your order to-day to the
Branch nearest you.

IMPERIAL NEWS COMPANY, LIMITED

WINNIPEG TORONTO MONTREAL

May, 1921

BOOKSELLER AND STATIONER— Advertising Section

jAlKOEfc

?aSe

,<* «**" "S

V5S\3A^»

"f/er Father's Daughter"

GENE STRATTON-PORTER'S

Meu; Novel
Publication Date August 17th.

Do you know that the sales of

Gene Stratton- Porter's Books

aggregate 8,132,432?

MAKE INCREASED BOOK SALES PAY THIS YEAR'S STORE RENT

Doubleday Page & Co.
Country Life Press

Garden City - N.Y.

SR C* I IWnV 25 Richmond St. West
• D. VjJJlll/ I , Toronto, Canada

OXFORD UNIVERSITY PRESS

BOOKSELLER AND STATIONER— Advertising Section

May, 1921

SOME SELLING POINTS

Regarding the books listed below. They are certain to
be big sellers if properly handled.

Wouldn't it be a helpful idea to draw your clerk's at-
tention to this?

THE MOUNTEBANK

By William J. Locke

Play up the Locke name strongly with all his
appealing qualities. Most of your customers will
have read and liked his "Beloved Vagabond" and
will be interested in being told that this is another
of a similar and quite as appealing type. The
plot in itself is enough to sell the book. $2.00.

THE STRENGTH OF THE PINES

By Edison Marshall

This book will appeal most strongly to lovers of
nature-study in romance form. Emphasize Mar-
shall's knowledge of the woods and mountains
and of animal life, and tell particularly of the
three or four tense situations the book instances.
$2.00.

THE HALL AND THE GRANGE

By Archibald Marshall

Anyone who likes a sweet, clean story done in
first literary quality will be certain to come back
for another Marshall book. His "Exton Manor,"
"The Squire's Daughter," and others, have mads
his name famous. This one deals with English
country-house life immediately subsequent to
the War. $2.00.

JAMES BEVANWOOD, BARONET

By Henry St. John Cooper

The mere mention that this book is by the author
of "Sunny Ducrow" will awaken an immediate
interest in anyone who read that brightest of
sprightly novels. This deals, as did the former
one, with conditions among the lower classes of
English life. $1.75.

VAL OF PARADISE

By Vingie E. Roe

Here is a book of the out-of-doors, detailing a
splendid romantic girl type on a ranch in the
West. It is full of riding and shooting and var-

ious other thrilling incidents. Most of the action
takes place on the turbulent Mexican Border.
$2.00.

THE DESTROYER

By Burton E. Stevenson

Here is a mystery novel of a new type. One of
the cleverest books of the year, full of excitement
and baffling situations. $2.00.

NOTES OF LIFE AND LETTERS

By Joseph Conrad

Every town has a number of Conrad lovers, and
to these this book, partially autobiographical, will
most strongly appeal. Sell this to anyone who
likes good literature. $3.00.

POTTERISM

By Rose MacCaulay

When you tell your customers that a few months
ago this book could not be gotten out fast enough
in England to supply the demand, and that every-
one in this country is enthusiastic who goes
through it, their interest will be strongly stirred.
It is unusual but mightily worth while. $2.00.

THE MIRRORS OF DOWNING STREET

By The Feather Duster

The story of how this book "goes after" men like
Lloyd George, Asquith, Northcliffe, Churchill and
others in the forefront of English life, is selling
it readily in Toronto and should do the same for
you. How daring it is, is evidenced by the fact
that the author has remained anonymous. $3.00.

GREAT MEN AND GREAT DAYS

By Stephane Lauzanne

The people who have read "The Mirrors of Down-
ing Street" will be further interested in this very
similar book dealing almost altogether with a
different set of characters. The author's liter-
ary reputation is unsurpassed. $3.00.

THE BIGGEST SELLER OF THE YEAR

And there isn't a doubt about it, will be

Harold Bell Wright's

"HELEN OF THE OLD HOUSE"

Some Booksellers are getting scores of advance orders for this. Are you chasing business
similarly? With thorough, wide-spread magazine and newspaper advertising this book will be
in everybody's mouth in early autumn.

The Ryerson Press

CANADA'S OLDEST PUBLISHERS

TORONTO

May, 1921

BOOKSELLER AND STATIONER— Advertising Section

FEATURES FROM MUSSON'S SPRING LIST

READY IN AUGUST

REMINISCENCES
RACONTEUR

BY GEORGE H. HAM

A record which will in-
terest three generations of
readers, it is bound to be one
of the largest selling books
ever published in Canada.

During the serial publication
of these anecdotes and memoirs
in MacLean's Magazine, hun-
dreds of letters of appreciation,
comment and suggestion were
received by Colonel Ham and his
publishers.

George Ham's friends are
legion everywhere; and each in-
cident he mentions during his
unique career calls up a host of
fellow-participators who will
read his account with delight.

The demand for this book will be
unprecedented.
Profusely Illustrated
Probable price $3.50.

Books your customers will ask for

THE MYSTERIOUS RIDER— Zane Grey
1921s Best Seller— $2.00

"STAR DUST'-Fanny Hurst.

Her first novel and a piece of work all America is
watching. Don't let your stock fall short. $2.00.

"THE SEVENTH ANGEL"

—Alexander Black.

For the public who bought the "GREAT DESIRE"
from edition to edition, this even more cogent book will
have a certain sale. $2.00.

"THE MADONNA OF THE HILLS"

-Arthur Guy Empey.

The author of "OVER THE TOP" needs no introduc-
tion to your customers, and the coming film version of this
present book will place it in equal demand. $2.00.

ZANE GREY WEEK

June 2nd to 9th

Be prepared with stock of "The Mysteri-
ous Rider," "The Man of the Forest" and
"Tales of Fishes," Zane Grey's latest books.

Big Feature Window

Display Cut-outs for

all of these titles sup-

plied with quantity

orders.

HODDER & STOUGHTON HIGH LIGHTS

"SWEET STRANGER" Berta Ruck.

Essentially a "selling" book, aside from its charm as a
well-written novel.

A young English officer follows a girl whom he has seen
but once from England all over the United States, and wins
her finally. His sister's love story is also traced, and the
adventure of these "Temperamental Twins" bring together
all the qualities of the "best-seller." $1.75.

"PENNY PLAIN'-O. Douglas. (See Catalogue)
The really HAPPY BOOK that your customers have been
wishing for through all the generally brain-shaking literature
of the present day, it is a real book, comparable in charm and
spirit to the famous work of Mrs. Burnett. $2.00.

"THE PATH OF THE KING"- John Buchan.

Something entirely new in the way of novels. Opening
with a dramatic episode in the life of one of the Viking kings,
it follows the fortunes of that king's descendants through the
ages and into divers countries. Tell your customers about it
— it is a book can read. $1.75.

A New

IAN HAY
Book

"The Willing Horse"

will be published this

summer.

Buy THE PRINCE
gf WALES' 'BOOK

and help

St. 'DUNSTANS.*2.?

The Prince's book is enjoying a
most remarkable voluntary pub-
licity. Do not fail to keep your stock
up to the maximum.

BOOKSELLER AND STATIONER— A dvertising Section

May, 1921

If you are interested in

RELIGIOUS ARTICLES

We have a most comprehensive assortment of
ROMAN CATHOLIC PRAYER BOOKS, PRAYER
BEADS, CHAINS, SCAPULARS, CRUCIFIXES,
STATUES, CANDLE STICKS, WATERFOUNTS,
ETC.

OF FRENCH BOOKS

we have the largest stock in America, comprising

LITERATURE, SCHOOL BOOKS, MANUALS,

GUIDES, TECHNICAL AND RELIGIOUS

BOOKS.

Ask for samples and quotations on our

FRENCH CARDS

of which we are the exclusive distributors.
CHRISTMAS, NEW YEAR, VALENTINE,
EASTER, BIRTHDAY and RELIGIOUS CARDS.
MASS OFFERINGS AND SPIRITUAL
BOUQUETS.

GRAINGER FRERE5

LIMITED

43 NOTRE DAME ST. WEST MONTREAL

Pitman's
Technical Primer Series

This new series of Technical Primers is
intended to enable the reader to obtain the
necessary groundwork in whatever technical
subject he desires.

Each Technical Primer is written by an
expert in the branch of industry, engineer-
ing, or science concerned, and the aim is
ultimately to cover every phase and branch
of technology.

Contin: Current Armature Winding,
Small Single-Phase Transformers,
Steam Locomotive Construction,
Belts for Power Transmission,
Electro Deposition of Copper,
Electrification of Railways,
Hydro-Electric Development
High Tension Switch Gear,
Water-Power Engineering,
Photographic Technique,
Tool and Machine Setting,
Steam Locomotive,
Pattern-Making,
Tidal Power.

NOW READY

Each in Foolscap 8i)o., about 120 pp., illustrated, $1.

SIR ISAAC PITMAN & SONS LTD.

St. Martin's House, 70 Bond Street, TORONTO

and «t LONDON, BATH, MELBOURNE, and NEW YORK

Wholesale Canadian Agents:

THE COMMERCIAL TEXT-BOOK CO., and THE COPP,

CLARK CO., LIMITED

University of British Columbia orders 250 !
Russell, Lang & Co. orders 100 !

JUST PUBLISHED !

A BEST SELLER — In the Field of Economics

"The most important contribution made this year to current discussion on the relations of
capital to labor."

Certified Stenographic Report of the GREATEST DEBATE IN A DECADE!

CAPITALISM

vs.

SOCIALISM

Prof. EDWIN R. A. SELIGMAN

Head of the Department of Economics, Columbia University

Versus

Prof. SCOTT NEARING

Rand School of Social Science, Author of "The American
Empire"

Introduction by

OSWALD GARRISON VILLARD

Editor of "The Nation"

SUBJECT
RESOLVED: "That Capitalism has more to offer to the workers of the United
Stales than has Socialism.''
Paper Cover 50c, Cloth $1.00. Illustrated by photographs of

debaters.

Subject to Regular Trade Discount of 33 1/3%. 2% additional

cash with order.

A partial list of names who have
ordered 1 to 250 copies.

BOOKSELLERS
Russell, Lang & Co.
Foster, Brown Co., Limited,
etc., etc.

UNIVERSITIES
McGill University
University of British Columbia
University of Toronto
University of Saskatchewan
Manitoba Agricultural College
Manitoba College
Victoria College
etc., etc.

LIBRARIES

Legislative Library, Toronto
Library of Parliament, Ottawa
Provincial Library, Victoria
London, Ontario, Library
Truro, N.S., Library
Edmonton Public Library
Calgary, Alberta, Library
etc., etc

THE FINE ARTS GUILD, Inc., 489 Fifth Ave., New York City

lay, 1921

BOOKSELLER AND STATIONER— A dvertiring Section

Your Busy Months Are Just Ahead

People are getting ready to leave town for the summer or are plan-
ning their holidays or mapping out motor tours. Very soon they will be
in for Waterman's Ideal Fountain Pens and Waterman's Ideal Inks,
for they know the handiness and convenience of having Waterman's
with them for writing post cards, hasty notes and letters to those back
home.

Summer is the busy time for Stationers who feature Waterman's
Ideal Fountain Pens and

Look over your stock of Pens. Lay in a complete supply of Ink. One sells the other
— and naturally you want to carry the whole line of your best selling staples — Water-
man's Ideal Fountain Pens and the best Ink to use in a fountain pen.

WATERMAN'S IDEAL INKS are perfect chemical compounds; non-corrosive and
free of sediment. They are uniform in flow and consistency; permanent in record
properties and practical for all writing purposes. Blue-black, Green, Violet, Jet Black,
Red and Blue — in convenient bottles — desk style for self-filling pens — desk filler —
travellers' filler — and in pint, quart, half-gallon and gallon bottles.

Have You a Filling Station
on Your Pen Counter?

It's a Waterman salesman that does
everything but talk. It attracts attention
to your stock. It helps you in demonstrat-
ing pens. It is a constant reminder to
purchase "that bottle of ink." And it
comes with our compliments. May we send
one?

When you write for a Filling Station, send
your orders for the extra Pens and Inks you
need to complete your stock. We will serve
you promptly.

L. E. Waterman Company, Limited

179 St. James Street, Montreal

BOOKSELLER AND STATIONERr- Advertising Sectioi

May, 1921

espeo tilXfC

ilYERSMARKET

Cfhe Neu; Distinctiue Line
Ready May 16th

These Men
will

Qreet X\ou
at the

QREET1NQ CARD

SHOU?

RALPH HAQEN
WALKER CLARKE
H J. HOOPER
QEORQE WILCOX
FRANK HOLMES

TheDuvza Company

*/ PUBLISHERS / S

Minneapolis Minnesota

THE STAMP OF
■DISTINCTION t

NEW YORK

BOSTON

SHOIDS d keen appreciation of U.OUR PROBLEMS.
We are constantly deuelopinq neu? ideas that liue
up to "Distinctiue" ideals. Sound business judgment
demands this.

tjou will find in this line that "SOMETHINQ NEUT
your customers are continually looking for.

QOOD DALUES in carefully planned merchandise
that will meet the public's purse.

THE NE1D MAy 16th LINE EMBRACES:

UALENT1NE and EASTER engraved and hand-painled Greetings and
an exceptional line of NODELTy CUT-OUTS, PLACE CARDS,
TALLy CARDS, NUT CUPS, and INUITATIONS for Dalentine, Easier,
St. Patrick's Day, IDashington and Lincoln's Birthday. Jill the spring
SPECIAL OCCASIONS are represented in this line.

MOTHER'S DAy QREET1NQS, well written and exquisitely de-
signed and embodying a wide range of ideas.

New Distinctiue Qreeting Cards for euery occasion.

A wonderful new line of MOTTOES.

In your appreciation of the NEID NOTE, the QOOD DALUES
and the complete co-operation that our sixteen trauelers are ready
and willing to giue you ;— you will agree that IDE HADE RESPECTED
THE BUyERS' MARKET.

This line will be on display at the Adelphia Hotel, Philadelphia,
May 16th, during the National Qreeting Card Exhibit,

TORONTO

Representatives for Canada and Newfoundland

A. R. MacDougall & Co., Limited

468 West King St. Toronto, Ont.

May, 1921

BOOKSELLER AND STATIONER— Advertising Section

MacDouJallsMessa&e

o Progressive Dealers Everywhere

For the Month of May, 1921

fTERE'S a bright, inter-
esting page of profit-
making lines — "draw-

ng" materials in a two-fold

ense.

'hese articles are not only
material help to scholars
nd art students who want to
^raw well and to produce the
est results. They are also
, wonderful help to the
ealer who wishes to "draw"
rade and achieve worth-
/hile results in his business.

I'hey are lines that will most effec-
vely "draw" trade in the direc-
on of your store, Mr. Dealer.

itandard Chalks and Crayons are
rst-class sellers because they are
p popular. Their reputation has
sen built up on the solid founda-
on of merit. Leading schools and
rt institutes use them — and pre-
;r them — because of their uni-
)rm writing and coloring quali-
es and their all-round depend-
bility. The Standard Crayon
ompany, who make them, put into
leir manufacture nothing but the
est materials, and the dealer who
matures them is handling a line
fiat will always give his customers
be highest satisfaction.

etten & Durward, the old-estab-
fehed and well-known British
lanufacturers of mathematical in-
;ruments, have also achieved
orld-wide fame for the sterling
aality of their lines. You can
3Com mend Setten & Durward
pods with the utmost confidence,
here's a thoroughness about their
sanufacture — a fineness in their
nish — that places them distinctly
head of any other similar line on
lie market.

/hen customers come to you and
sk for chalks or crayons, be in a
osition to offer the best. Sell
Standard" lines. When they ask
:or mathematical instruments, in-
roduce the Setten & Durward
jnes. You will never fail to effect
; profitable sale — and, better still,
fie first sale will invariably lead
b others. Quality is an eloquent
ilker.

Vrite us to-day for prices and
jetails of these trade-winning lines.

"Standard" Chalks and Crayons

Unsurpassed for Schools and Artists* Use

A Genuine DUSTLESS Chalk

Made in white and colors. Free from grit, does
not scratch the hoard and is practically dustless.
Clean and economical.

Good,

Steady

Sellers

Every

Day

in the

Year !

"itwW^

THE

! Artco Pastel

T ASBOH ' ED < olA>B».
TOR SUPERIOR PASTEl WORK.

IM *I*WW«0 CKAYO* M

1HS VI NS M*M

Standard
Chalk

The highest grade chalk money can pro-

i'< <> a -Enamelled and

Colored. In light, strong wooden boxes as

illustrated.

"CRAYEL"
Art Crayons

Wax Crayons of the finest
quality. Have no superior
for high grade work. Each
box contains six standard
colors with black and
brown.

Artco Pastel

An exceptionally fine
crayon for advanc id
color work. Can be
used with water, pro-
ducing very delicate
tints. Seven colors in
sliding box.

SETTEN & DURWARD'S

Mathematical Drawing Requisites

Mathematical Instruments, Set Squares, Compasses, Protractors, Etc,

Lines
that
Bring
You
Profit !

Mathematical
Sets

We carry a large variety
of these for all educational
needs. Sets retailing at
60c each are in cloth-cov-
ered boxes, containing
compass with, 7" pencil,
tin bevel, metal set square,
metal protractor and 6"
rule.

Higher priced sets contain
better instruments, the set
to retail at $1.50 having a
parallel rule in addition to
other requisites.

Protractors and Set Squares

Protractors, white enamelled, nickel plated, brass and
celluloid. Set squares in 45 and 60 degrees, white
enamelled nickel plated and brass.

Compasses and Dividers

A large assortment for every requirement in a variety of styles and sizes.
Write for particulars and prices.

Representatives for Canada and Newfoundland

BOOKSELLER AND STATIONER— Advertising Section

May, 1921

HIGGINS' INKS 1 and ADHESIVES

"Milium^

',» ■■■■•■" .i''i^j

Write for Prices and Discounts

CHAS. M. HIGGINS & CO.,

Manufacturers" f Inks and Adhesives
NEW YORK CHICAGO LONDON

MAIN OFFICES: 271 Ninth Street^
FACTORY: 240-244 Eighth Street!

BROOKLYN, N.Y., U.S.A.

May, 1921

BOOKSELLER AND STATIONER— Advertising Section

Published Monthly
Since 1884

Member Audit Bureau
of Circulations

and orrccc eQOfpcoewT journal

CONTENTS

Making Gift-purchasing a Pleasure — Getting Ready for June Business 17

Ottawa Booksellers Get Behind Buy-a-book-a-vveek Campaign 18

"Special Order Trade Anything But an Evil," Says Vancouver Dealer 19

Editorial Observations • • 20

Laying Plans Now For a Christmas Campaign 21

November Chosen as Time For Pushing Canadian Books 21

''More Sinned Against Than Sinning" — Bookseller's Status Discussed 22

A Glance at the Windows and Interior of Owen Sound Store 23

Scientific and Scholastic Books Stocked by Winnipeg Dealer 24

How Russell Lang Company, of Winnipeg, Man., Displays Magazines 24

Salvation of Retailer — Still Speculating on Price Levels 25

The Handling of School Supplies — Regina Man Adds to Stock 26

Change of Location Doubles Sales For Serre's Store in Ottawa 27

Contests Help to Draw Attention of the Little Folk 27

Conflicting Views on Copyright Legislation — Statements by Arthur Stringer and Dan.

A. Rose 28

Heavier Demand Than Usual For Novelties in Ottawa 29

Gift-suggesting Window "Fathered" by Serre-Grenier Store in Ottawa 29

Office Equipment Section — Toronto Dealer Aims at Specialization 30

Few Complaints of Poor Business — Retailers Report on Business 31

Garden Tools as Magnet for Books — McAinsh's Windows in Toronto 32

The Newest in Swagger Bags — School Supplies to Fore in Wingham 33

Wall Papers Popular in Book Store — How Trade Handles Line . . '. 34

Even Prairie Folk Prefer the Best in Stationery 35

Now For a Canadian Authors' Week — New Association Forges Ahead ■ 36, 39

Toronto Authors Organize a Branch of the New Dominion Association 39

Publishers' Views on Canadian Authors' Association ■ 40

Toronto Retailer's Views on the Selling of Books 40

Canadian Books of the Month 41

Staff Reviews of Seasonable Books — Comments on Books Sent In 42, 43

Every Man His Own Show-card Writer — An Easy Course 44, 45

Chats About Authors and Their Activities — Information for the Salesman 46, 47

''Demand for School Text Books on Increase," Says J. S. Irwin 47

Trade's Activities in Tabloid

Robert Martin, of Regina, Nominated For Post on Executive of New Association • 49

First Convention to be Held on Friday, August 26 49

New Goods — Miscellaneous — Novelties 50

The MacLean Publishing- Company, Limited

JOHN BAYNE MACLEAN, President.
* H. V.

H. T. HUNTER. Vice-President.

TYRRELL, General Manager.

Publishers of Bookseller and Stationer, Hardware and Metal. The Financial Post. MacLean's Magazine,
Farmers' Magazine, Canadian Grocer, Dry Goods Review, Men's Wear Review, Printer and Publisher,
Canadian Machinery and Manufacturing News, Power House. Sanitary Engineer. Canadian Foundryman,
Marine Engineering of Canada, Canadian Motor, Tractor and Implement Trade Journal, Druggists' Weekly.
Cable Address, Macpubco, Toronto ; Atabek, London, Eng.
ESTABLISHED 1884.

BOOKSELLER AND STATIONER

W. C. A. MOFFATT, Editor.

GEO. D. DAVISt Manager.

R. M. BARBOUR, Advertising Manager.

CHIEF OFFICES

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GREAT BRITAIN -LONDON, The MacLean Company of Great Britain, Limited, 88 Fleet Street, E.C., E. J.
Dodd, Director, Telephone Central 12960. Cable Address: Atabek, London, England.

SUBSCRIPTION PRICE— Canada, $2.00 a year ; United States, £2.50 a year ; other countries, $3.00 a year.
Invariably in advance.

BOOKSELLER AND STATIONER— A dvertmng Section

May, 1921

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Vol. XXXVII.

TORONTO, MAY, 1921

No. 5

Making "Gift-Chasing a Pleasure

Dealers Who Fill Windows With Goods Suitable For Presents
Will Be Rendering a Fine Service to the Puzzled Friends And
Relatives of the June Brides and Graduates — High-class
Papeteries and Leather Novelties Will, if Properly Displayed,
Draw Fair Share of Attention

BEING retailers themselves, the chief
purpose in life of the men who read
this publication is to sell and not to
buy. By this is meant "buy at retail."

But did you ever go gift-hunting? You
have. Well, then, you know just what it is.
Every bookseller and stationer who has en-
joyed this experience will realize just how
grateful the average male "hunter" is to the
dealer who makes gift-chasing a pleasure.

This brings us to the reminder that in an-
other month the season for gift-hunting will
be open. June is a big month for the retailer
who deals in gift lines. It is a great month for
brides and graduates. Why not make the
most out of it?

"Gift Windows" for June

When people go on gift-hunting expedi-
tions they wander aimlessly around until
something strikes their fancy. It may take
days and it may take weeks. And they may
also go right past a dozen book stores all un-
mindful of the fact that they could reach
the end of their journey inside. Here iswhere
the bookseller comes in. On the shelves of
every book store in the country are all kinds
of things that make splendid gifts. All the
dealer has to do is let the public know about
them. He can do this in no better way than
by putting in a "gift window."

The four weeks in June will be busy ones
for the gift buyers and the last week in May
will also be in the same category. It should
be a good plan, therefore, for booksellers
to put into their windows for about five
weeks merchandise that can be passed on as
gifts. Every man and woman who sees such
a display will stop to look it over and
undoubtedly numerous sales will result.
What is more, the public will be sure to
appreciate such a service.

A Striking Toronto Display

Take the case of Mothers' Day. McKen-
na's Book Store, Yonge Street, Toronto,
went after this business in a whole-hearted
manner. One window was given over entire-
ly to "little things that might appeal to
mother." Handsomely engraved cards and
sentimental messages in attractive frames
predominated. The display was distinctly
striking and for a week and more before the
second Sunday of May little groups of people
could be seen at all hours before the window
looking over and discussing the goods on
display within.

Fancy goods of all kinds will sell readily
next month and there will be a big demand.

too, for books. But stationery will, perhaps,
be the best seller. It will be in strong demand
by people of culture and refinement. The
best lines, therefore, will be sure to sell well
for a gift article must possess enough of the
personality and taste of the donor to fittingly
reflect individuality. To be appreciated by

SEND HER
A GIFT BOX OF

STATIONERY

WITH AN
APPROPRIATE

MESSAGE OF
CONGRA TULA TION

recipient, it should be of unmistakable
quality and in keeping with the fashion of
the day.

Suitable Stationery Showing

The building of a personal clientele is,
according to old-timers in the business, one
of the secrets of successful salesmanship in
papeteries. The needs and tastes of the cus-
tomers must be considered at every turn.
Once secure the confidence of the customer
and repeat sales will come just as often as
that customer needs stationery. The mani-
festation of a personal interest by the sales-
man in the customer whom he may safely
call his own will do a great deal towards
holding trade.

During the month of June several tables
might be devoted to displays of high-class
stationery. On each of these the boxes
could be stacked three high, the top box of
each color or kind being left open with the
lid of this box at the bottom of the stack.
With such an arrangement the customer can

see at a glance the color, style, shape and
size of the box and its contents. This method
of display should bring excellent results.
Care, too, should be taken to so arrange the
colors that they blend, the white being used
to separate those that do not harmonize.

June gives the dealer a splendid oppor-
tunity, too, to feature leather goods as gifts.
For graduation gifts such things as brief
cases, portfolios, music rolls and cases offer
excellent selling possibilities— travelling
cases being fitting gifts for young ladies and
fine wallets being suitable for men.

There are a hundred and one things, of
course, that might be featured but leather
goods and papeteries are two lines that can
be relied upon to draw their own fair share of
attention from the June "gift-hunters."
Wedding Invitations Shown

Already the windows of leading To-
ronto stores are "putting their best foot
forward" in the line of wedding mer-
chandise. And, while discussing this
question, mention might be made of a
wedding window in McClurg's store, Chi-
cago, 111. Recently McClurg's put in a
very attractive window devoted to wed-
ding invitations. From the middle of
the floor window a series of steps rise,
extending all the way across the window.
These steps, as well as the floor of the
window, are covered with a very effective
heavy, crinkled paper, sand-colored. In
the middle of the steps and at either end
is a strip of narrow velvet carpet. The
designs are in sand-color and green, in-
terwoven in exquisite patterns. Presum-
ably these steps lead up to the church
altar. At the back is a broad, fan-shaped
paper background, and the altar itself is
a bower of sweet peas.

Tissue-lined Papers, Too

Displayed on the floor in the front part
of the window are the wedding invita-
tions in their exclusive designs and
papers. Deep-toned browns and greens
form effective backgrounds for the easels
on which the wedding cards are ex-
hibited. At either side are tall, fluted
rolls of white paper tied with white
satin ribbon.

McClurg's are showing two new num-
bers in wedding stationery, "Shaded An-
tique Roman" and "Modified Trevor."

BOOKSELLER AND STATIONER

May, 1921

Ottawa Booksellers Get Behind Campaign

to Press Home the Buy-a-book-a-week Idea

by Letting Customers Pay in Instalments

Marked Success Attends Efforts of Thorburn and Abbott to
Establish the Proposition — Mr. Thorburn is Well Pleased With
Way Experiment is Working Out — Small Deposit Only is Asked

As An Initial Outlay

NE Ottawa firm which is prosecut-
ing the Buy-a-Book-a-Week cam-
paign vigorously, with a marked
degree of success, is Thorburn & Abbott,
whose commodious store is located in the
heart of the trade on Sparks Street, the
main thoroughfare of the capital.

In order to ensure the success of the
experiment from the beginning the firm
called into play one of its two front
windows, which are at all times its best
advertising medium. The artistically
arranged and tempting display of en-
cyclopaedias, classics and sets of books
by popular authors, which is shown in
a photograph accompanying this article,
served as an excellent means of an-
nouncing the project to the public.

Display Brought Inquiries

On the very first day upon which the
books appeared in the window, accom-
panied by "buy-a-book-a-week" signs,
explaining that the purchaser might ar-
range to secure a complete set by paying
so much every week, a great many in-
quiries were made and several sets were
disposed of.

The principle upon which this firm is
acting is that of allowing a purchaser
to sign an agreement to the effect that
he will come in regularly, or nearly as
regularly as possible, once a week; pay
a stipulated amount and take home with
him the succeeding number of the set

until he has achieved the purchase of
the entire set. The books are all sec-
ond-hand, but are in first-class condition.
As one sign in the window indicates:
"They are priced extremely low — much
below what they were originally sold
for."

Puts Trust in Acquaintances

"There will be instances," said Mr.
Thorburn to Bookseller and Stationer,
"where we will allow a person whom we
know and feel we can trust to take out
the entire set at the beginning, upon the
payment of a small deposit, and the
promise to paj us so much every week
until the set is paid for, but with most
of the purchasers we will stick to the
plan of selling them a book a week.
This scheme, we feel, is much more to
our advantage, because it gets the cus-
tomers coming in every week and not-
ing what other stock we have to offer.
This is our first experiment along this
line, and we are very well pleased with
the success we have had thus far. We
find the public are interested and that
our scheme has the endorsation of quite
a number of prominent citizens."

Quite a number of the booksellers in
Ottawa are endeavoring, in one way or
another, to get the public interested in
the plan of buying a book every week.

Some are advocating it in connection
with novels, some in connection with

sets of books and others in connection
with the latest works of popular authors,
and in a great many instances it is
"taking" with the public.

IMPORTANT NOTICE FOR STATION-
ERS IN BRITISH COLUMBIA

The Registrar of Joint Stock Com-
panies for British Columbia, with head-
quarters at Victoria, calls the attention
of the trade to the fact that a new Com-
panies Act was passed at the recent ses-
sion of the British Columbia Legislature
and goes into effect on September 1,
1921. Firms and stationers who have
been in the habit of printing forms un-
der the existing act are notified, there-
fore, that such forms will be obsolete
from that date and will not be accepted
by the registrar. If stationers affected
will communicate with H. G. Ganett it is
possible some arrangement might be ar-
rived at with regard to their stock on
hand.

BACK TO THE OLD HOME

Jack Miner, the Canadian bird man,
who has been delivering lectures all over
the Central East during the winter sea-
son, had an interesting experience the
other day, when he went back to his
old home in Dover Centre, Ohio, the
little section he left forty years ago, as
he says, "a red-headed, bare-footed boy."
He spoke there in the little local town
hall, built of bricks he had helped his
father make when he was twelve years
old. While in Ohio, by the way, Mr.
Miner spoke at Oberlin University, and
in two or three other larger centres in
the district. Those who have heard Jack
Miner will be interested in knowing that
negotiations are in progress for the pub-
lication of a book of his inimitable ma-
terial in the United Staes as well as in
Canada, and that the volume will likely
be readv for the market this fall.

From the above illustration a good idea may be secured of the methods being
used by Thorburn and Abbott of Ottawa, Ont., to drive home the Buy-a-Book-a-Week
campaign. The effectiveness of this massed display is not to be doubted.

Warnings Are Out. — In a series of
advertisements the Eagle Pencil Company,
of New York, have been notifying importers
and dealers that, under the law, they will
vigorously protect all the company's trade-
marks and proprietary rights. The company
appealed to the courts against five different
dealers and importers and in each case an
injunction against the sale of these goods
was issued.

Mav, 1921

ROOK S E L L E R A ND STATIONER

Special Order Trade Anything But an Evil;

Vancouver Dealer Seldom Asks for a Deposit

Something Like Four Hundred Books a Week are Sent For on
Special Order by Ireland and Allan, Granville Street Stationers
and Booksellers — Increased Business Chalked up Every Month

— Finds Movies no Help

TO talk to J. S. Ireland, of Ireland
and Allan, Vancouver, B. C, is to
hear a clear, sweet note of cheer
in the present discord of pessimism.

Without anything spectacular, without
elaborate fixtures or an extravagant
front, this book shop has steadily built
up a substantial trade — so substantial,
in fact, that right up to the time of
writing, a substantial gain has been
shown each month, both over the pre-
vious month and the corresponding
month of the previous year.

Out-and-Out Book Shop

In conversation with a representative
of "Bookseller and Stationer," Mr. Ire-
land stated that the main business of
the store is in books, and that with the
exception of a stationery department, no
other side lines are carried. An effort
has been made from the outset to win
recognition as a book shop only, and no
service is denied and no effort spared to
consummate this ambition.

A very complete stock of current fic-
tion is carried, an unusually full range
of books dealing with general subjects is
maintained, and the book-lover, as well
as the casual inquirer, usually finds what
he seeks at this store.

"Many booksellers," said Mr. Ireland,
"look upon the special order business as
an evil to be avoided whenever possible.
We, on the other hand, have found that

a willingness to procure what is not
in stock makes a decided hit with the
customer. We send, on an average, for
four hundred books a week on special
order. Many of those for whom we
order books are old customers, but many
are also new customers, whose appre-
ciation of our service makes them regu-
lar customers from then on.

"Only in exceptional cases," he added,
"do we require a deposit on the book
ordered, and the number of times we
have been left with a book on our hands
is negligible."

Effect of Moving Pictures

"Bookseller and Stationer" then asked
Mr. Ireland about the effect on book
sales made by the presentation of a

That the earl;/ spring has helped
business in some ways is vouched
for by the R. 0. Smith Company of

Or HI! a, Ont.

"The early spring opened our
wall-paper department earlier than
usual," is the report that comes from.
Smith's Book Shop. "Regular sales
started in this department about a
month sooner than usual."

dramatized book or a screened version
in Vancouver.

"I must say that the movie, instead
of being a help to the book trade, is a
detriment," said Mr. Ireland. "The
screen version of a good story does not
inspire a desire to read the book, in the
majority of cases. A few copies of "Ma-
dame X" and a few copies of "Treasure
Island" and the like did sell while the
pictures were being shown, but not more
than would normally be sold from a good
window display of such books.

Favors Variety in Display

"On the other hand, the legitimate
drama always helps the sale of books.
Whether put on by a stock company or
by road companies of international re-
pute, dramatized novels stimulate the
sale of the book."

Speaking of window dressing, Mr.
Ireland says that unless a store can
dress a new window every day, it is
more profitable to dress a window with
a variety of books than to feature one.

The Ireland and Allan book shop has
been unable to obtain a lease on their
premises, and for that reason has gone
to very little expense in fixtures. The
appearance of the store, however, the
amount of display, and the accessibility
of all shelves are a great encourage-
ment to the merchant who has no more
elaborate fixtures at his disposal.

BOOKSELLER AND STATIONER

May, 1921

mmMt

and office CQOiproewT jour mac

Members Audit Bureau of Circulation
Published Monthly Since 1884 by

The MacLean Publishing Company, Limited

Winnipeg

Montreal

TORONTO. CANADA

Vol. XXXVII

MAY, 1921

No. s

Suggestions The readers of Bookseller and

For Improvement STATIONEB will notice that an at-
Appreciated tempt has been made in this issue

to give the dealer just what he
looks for in a trade publication. It will be noted that
the staff, in accordance with its announced policy, is get-
ting close to the heart of the trade, the result being an
editorial section written directly for, and virtually by, the
man behind the counter. What dealers have to say about
the questions agitating the trade is recorded. What they
have done arid are doing to hold and increase business
is clearly shown. In fine, the dealer comas first. This is
his magazine, and he is again cordially invited to make
the best use of it. Bookseller and Stationer will never
be perfect as long as it is edited by mortals. But if the
dealers lend their co-operation it will come as close to
the perfection point as is humanly possible. This means
that suggestions and constructive criticism are wanted.
Photographs of well laid-out interior- and smart window-
displays will be accepted with thanks and published for
the benefit of other members of the trade. But, above
all, suggestions are desired. If. therefore, there is any-
way in which you think Bookseller and Stationer
can be improved, don't be at all backward in letting us
know. We want your help.

Regarding the Judging from remarks which have

Proposed Tax on already been passed the trade will
U.S. Magazines no* 1a^e an.v to" kindly the pro-

posal to place what might amount
to a fatal tax on magazines entering Canada. One of the
revenue proposals made to the Minister of Finance for
inclusion in the Budget is said to be the extending of
the tax on advertising matter to all United States pub-
lications which carry advertising. That tax is now fifteen
cents per pound and it has been estimated that on one
weekly magazine alone such a tax would have brought in
half a million dollars in revenue during the past year.
It is admitted that such a lax would be a severe handi-
cap to any publication, and it is argued by those favor-
able to the tax that the result would be the opening up
of American branch plants in Canada where purely
Canadian editions with Canadian advertising would be
printed. In this proposal the bookseller and stationer
is, perhaps, more interested than any other party. And

E. J. Vickery, of Yarmouth, N.S., has already expressed
the opinion that the exchange rate is as much of a tax
as magazines will stand. He unhesitatingly takes a
stand in opposition and calls upon the trade's new asso-
ciation to take up the matter. There has been little heard
of this matter of late, however, so that it is not considered
probable this tax will be put on.

Canadian Every branch of the trade will wel-

Authors and come the entry into the field of the

has made a good start and it has
its work before it. There are a number of matters now
awaiting the attention of just such a body. With care-
ful attention being given to these questions by some of
the brainiest men of the country good results should
ensue The copyright question is one of the first to
clamor for attention. Within a few hours of its birth
I be Authors' Association took this matter of copyright
up in a whole-hearted manner and no time was lost
in condemning the bill as presented at Ottawa. That
the bill hears evidence of having been drafted for the
protection of the printing interests rather than the writers
is definitely alleged. The copyright situation in Canada
has never been satisfactory. No doubt the authors, if
given a chance, will remedy this condition of affairs.
Great Britain and other leading nations, excepting the
United .States, are members of what is known as the
Berne convention for the protection of the rights of
authors over their literary and artistic works. The
uniform copyright law of the Berne convention gives the
author an international status. Irrespective of where
the author's works are printed, they are copyright in
every other contracting nation in the union. This ap-
plies to British. Australian and other authors under the
British flag, excepting in Canada. The Canadian copy-
right bill, it is hoped, will eventually give Canadian
authors the same rights as British, French, German,
Italian. Australian and other authors enjoy under the
Berne convention. One of the points in the bill to which
particular objection is made is that the rights of Cana-
dian authors are sacrificed by a clause which is similar
to that in the United States copyright law, inserted by
printing and manufacturing interests, stipulating that
copyright in the United States can only apply to works
that are printed and manufactured in that country.
Undoubtedly there is room for improvement in the
present bill. Certainly, too, the new Canadian Authors'
Association can do a good deal towards helping to draft
a bill — if it is not now too late — that will protect the
rights of all Canadians interested.

HATS off to the Canadian Authors' Association. A
husky infant has come to gladden the heart of the trade.

5*£ sf: 3}C

THIS is the time of year when the amateur — either
gardener or photographer — is on the look-out for help-
fid books.

May, 1921

BOOKSELLER AND STATIONER

Laying Plans Now for a Christmas Campaign

THE establishment of a Canadian
clientele for Canadian authors was
the subject of discussion of three
noted Canadian authors and publishers,
J. Murray Gibbon, Montreal; Arthur
Stringer, Chatham, Ont., and Vernon Mac-
kenzie, Toronto, editor of Maclean's Magazine,
who were guests of honor at a dinner given
in the Royal Alexandra Hotel, Winnipeg,
Man,, under the auspices of the newly
organized Winnipeg branch of the Canadian
Authors' Association, Col. George Ham also
was a guest of honor. Prof. W. T. Allison,
vice-president of the association, presided,
and introduced the speakers. More than
200 guests were present.

Mr. Gibbon, who is president of the
association, explained the scope of the
new organization. It was necessary to in-
clude booksellers and publishers, he said,
in order to bring together producers with dis-

tributors. He referred to the co-operation of
librarians. J. H. McCarthy, public librarian
of Winnipeg, had told him that 1,000,000
books were read annually in Winnipeg by
20,000 persons. Through Mr. McCarthy's
co-operation, Canadian literature will be
put prominently before this clientele, Mr.
Gibbon said.

The first thing to do in establishing a
Canadian literature is to enlarge and in-
tensify the Canadian reading public, he said.
Through the co-operation of the publishers
a Canadian book week will be held the middle
of November, the best time for Christmas
buying, Mr. Gibbon said.

Mr. McKenzie, from his position as editor
of the largest Canadian magazine, threw out a
few hints as to the kind of writing which has
a particularly good sale at present. The
'short' short story is the kind of literature
most in demand by all magazines at present,

he said. The 'fact fiction' article was in
almost equal demand, he said. A story of
from 4,000 to 6,000 words is much more sure
of sale than one of from 8,000 to 10,000
words, he said. He drew attention to the
necessity of balance in a magazine.

Col. Ham gave a humorous address,
referring to many old time writers and
journalists in the West. J. W. Dafoe gave
a brief address, mentioning the necessity on
amassing a reading public before a national
literature can be established. Norman Hall
gave a reading from Drummond and several
selections of music were contributed by
Mrs. W. A. Deacon, Mr. and Mrs. Burton
Kurth.

Messrs. McKenzie, Gibbon and Stringer
are on their way to the Peace River districts.
Several United States writers and artists
are accompanying them.

November Chosen As Time For Pushing Canadian Books;

J. Murray Gibbon Explains Objects of New Association

The first meeting of the Toronto branch of the Canadian Authors'
Association was held in the gallery of the Public Reference Library,
College Street, when J. Murray Gibbon, of Montreal, the well-known
novelist, and president of the association, outlined the scope
of the organization. There was a large gathering of Toronto
writers, and Prof. Pelham Edgar presided.

The Canadian Authors' Association came into existence
a little over a month ago at a meeting held in Montreal.
It was organized on broad national grounds, Mr. Gibbon
explained, and in addition to headquarters, the association
will have twelve self-governing branches, nine of which
are to be formed at once. In Ontario, there will be one
branch centred in Toronto, and another in Ottawa. Others
are to be started in literary centres right across the
Dominion. As Canada contains no recognized "first city"
no city corresponding to London in England or Paris in
France, the headquarters of the association will be moved
every three years, being situated in rotation in Montreal,
Toronto, Ottawa and Winnipeg. Mr. Gibbon spoke very
enthusiastically of the manner in which the French-Cana-
dian writers had co-operated in the establishment of the
association, and they will have their own section in the
organization. In passing, Mr. Gibbon paid a tribute to the
establishment of higher literature among the French-
Canadians.

The association will seek to further the cause of Cana-
dian literature. Already action has been taken towards im-
proving the copyright law in Canada. The publishers have
also promised to aid in bringing the work of Canadian authors more
strongly before the public, and one week will be set apart each
November to be a "Canadian authors' week." In conclusion, Mr.
Gibbon expressed the hope that the association would lead to the establishment of higher literary ideals among
Canadian writers, so that they will not be content with doing work that is average or mediocre.

It was pointed out by Bernard K. Sandwell, of Montreal, that the task of getting into touch with Canadian
authors was not an easy one. He expressed the hope that all writers who were eligible to join the association would
come forward without waiting for an invitation to seek membership. The difficulty of getting into communication
with Canadian authors, even some who were well known, indicated how necessary it was for them to have greater
co-operation and more complete organization.

J. MURRAY GIBBON.

BOOKSELLER AND STATIONER

May, 1921

"More Sinned Against Than Sinning

Bookseller and Stationer Seldom Invades Legitimate Fields of
Other Merchants, According to R. J. Edgar, of Owen Sound,
Ont., Who Thinks That Confreres in Business Are, For the Most
Part, True to a Creditable Calling — Thinks Notification of
Changes in Text Books Should be Given

IF governments notified the bookseller
and stationer of all changes ii text
books, and if the same policy were
carried out with regard to hymn books
and religious publications, it would be a
good thing for all concerned. Certainly
it would lighten to a great extent the
burdens borne by the man in business.
This is the gist of a statement made
to the editor of "Bookseller and Station-
er" by R. J. Edgar, of Owen Sound, Ont.,
than whom there is no better informed
man in the trade. Mr. Edgar's experi-
ences have been such as to make him
feel strongly on this matter, having been
on more than one deputation.

"It is too bad," said Mr. Edgar to
the writer, "that the school book ques-
tion is not handled in a better way. It
works considerable hardship on the trade
when books are changed without notice.
When the new primer came out, we were
well stocked up with the old ones, which
would not have been the case had notifi-
cation of any kind been given us. The
Government, I believe, does send out
circulars, but we do not receive them.
We have to chase after them if we want
to know what is going on."

Books Should be Returnable

"The Government should notify us of
all changes, and should then take back
the old books," went on the speaker,
adding: "When a man handles a book
for a government at a stipulated price,
with little and sometimes no margin, the
book should be redeemable. And prac-
tically the same applies to religious man-
uals. These aie changed and again we
are not notified."

In 1806 R. J. Edgar went to Owen
Sound, buying out the old Creighton
store, which had hitherto been conducted
by "Jimmie" Sharpe, a politician of no
mean repute, who later on was appoint-
ed customs inspector at Duluth. The
store has been twice moved since that
time, but it has been in its present loca-
tion for some twelve years.

Books, stationery, school supplies and
magazines are the "big sellers" now,
more magazines and newspapers being
sold every day. "Quick sales and small
profits" on staple lines is the Edgar
policy, and this has been found to work
out well. Toys are handled on a some-
what limited scale, just a few of the
most popular and best-selling lines be-
ing stocked. Carrying out the same
policy, leather goods are also kept on
display.

"The larger a place grows, the better
it is to cut down to staple lines," de-

clares Mr. Edgar. On holidays, how-
ever, extra lines are taken on.
Handling of Side-Lines

"All kinds of side-lines can be made
to pay," stated the Owen Sound man on
being questioned further, "but the book-
seller sticks pretty well to books and his
own legitimate lines. The book store is
an honor to a community and should be
encouraged rather than despised. It is
about the only business that caters to a
man's intellect. Others cater to his
stomach or his vanity, etc., but the book
store is for the development of the in-
tellect. Just what a real good book store
means to a community is not yet gener-
ally realized, I am afraid. It is only
when a fairly ^ood sized place is with-
out such a store that the loss is really
felt."

"As for the handling of side-lines,"
went on Mr. Edgar, "the bookseller is
more sinned against than sinning. Oth-
ers may intrude on his domain, but it
is not often that he interferes with the
legitimate business of men in other lines.
The bookseller, too., must know his stock.
If he does not, he is not going to make
the sales he should. He must know, for
instance, what is in a magazine. Take
the case of a man wanting a book on

R. J. EDGAR,

a bookseller and stationer of Owen
Sound, Ont., who does a little gardening
on the side and who in the days before
the war could take on "the Best of 'Em"
in bowling and stand a good chance of
coming out on top.

science. The bookseller must know
something about that book. He is ex-
pected to know something about it. If
he does not, he is very apt to lose out."

With reference to the handling of sta-
tionery, it is interesting to note that
numerous calls are still received for
Georgian Rod, a brand of stationery
which Mr. Edgar named a quarter of a
century ago. This dealer has found that
people are, for the most part, quite con-
servative. Get them using a thing and
they'll keep on using it.

"It takes quite a bit to drive people
away from a habit," is the Edgar way
of putting it. Amplifying this state-
ment, the Owen Sound man went on:
"Affability has a good deal to do with
keeping trade. Having a good stand is
another important factor, and, of course,
the stock must be there. Human nature
is such that people will put up with a
lot, even a little inferiority in quality,
if they like the dealer. I would say
that the making of friendships is one
of the secrets of successful merchandis-
ing. I would go further and say that
it is one of the most important things
in business. There are, of course, some
impossible persons, but they go into the
class of undesirables. They are very,
very few, fortunately, and their trade is
worthless under any circumstances."
Getting Out Sporting Goods

When the editor of "Bookseller and
Stationer" called on Mr. Edgar he was
preparing to put on display his stock of
sporting goods, and he was also thinking
of looking over his stock of light fiction.
Magazines and the light, outdoor class
of reading are the "big things" just at
this time.

"Naturally, we sell more goods in
winter than in summer," said Mr. Edgar,
"but the man in the book store can keep
up his sales pretty well by putting on
display the right kind of goods. When
March passes, we begin trimming down
our stocks of magazines and papers. It
just simmers down to a question of
studying our trade. With the paper
question as it is, there are no returns
now, so that the dealer who hopes to
make money must see to it that his coun-
ter is cleared off every Saturday night.
This applies to both magazines and
newspapers, for a paper is ten years old
when it's a day stale."

In the Edgar store, the months of
September and December are the two
biggest of the year, the former leading
by a big margin, as a rule, which would
seem to indicate that R. J. Edgar car-
ries on quite a business in school books

Mav, 1921

BOOKSELLER AND STATIONER

and supplies. Flags are in big demand
for May 24 and July 1, and suitably en-
graved cards for Mother's Day, birth-
days and set occasions are also popular.
One case is devoted exclusively to Bibles
and hymnals and in both these lines a
good turnover is enjoyed.

"It's easy to do business on a rising
market, but on a falling one, beware,"
stated Mr. Edgar in closing. "This is
the time to buy cannily and to wait until
rock bottom is reached. For the suc-
cessful dealer must sell at market prices.

He must work on replacement values.
If he does this all along the line, he wiii
find that business will adjust itself
pretty rapidly."

For the information of those who do
not know it, it might not be amiss to
say here that R. J. Edgar has not al-
ways been the enthusiastic gardener that
he is to-day.

This latter hobby might be termed an
offshoot of the Great War, for in the
days before 1914 the Owen Sound book-

seller was a bowler of note, having help-
ed carry off several trophies, among
them "The Tecumseh" of London, Ont.
Since the outbreak of war, though, he has
done no bowling, contenting himself with
gardening, which he considered more
useful and more patriotic in the days
of conflict.

These two views of the Edgar window
and interior emphasize tempting ar-
rangement and timeliness of display.
In the foreground, with her father, is
Miss Marjorie Edgar.

BOOKSELLER AND STATIONER

May, 1921

Scientific and Scholastic
Books are Heavily Stocked
By Dealer in Western City

Russell Lang Company, of Winnipeg, Man.,
Has Been Successful in its Efforts to "Land"
the Student Trade — Dealer Going in For
This Line Must First Establish a Reputation

THAT it pays, under certain condi-
tions, to carry heavy stocks of
scientific and scholastic books is
the opinion of Russell Lang, of the Rus-
sell Lang Company, booksellers, of Win-
nipeg, Man. Mr. Lang went after the
student trade some years ago, and so
successful was his campaign that to-day
he is fairly sure of the student patron-
age. He has endeavored to build up a
reputation as a dealer in educational
works, and here again success has
crowned his efforts.

Usually at the opening of the uni-
versity term, Mr. Lang does a rushing
business in school book lines. To these
he pays particular attention for a while,
and then he falls back on the "best sell-
ers" and the "old reliables."

Watches The Public Trend

Nor does Mr. Lang pick these out in
a haphazard way. He watches the baro-
meter of public taste with the utmost
care and then loses no time in stocking
up with the publications that promise to
be popular.

For instance, he has been carrying
among his non-fiction stock good sup-
plies of "The Life of David Lloyd
George," by Spender; "Now It Can Be
Told," by Philip Gibbs; "Outline of His-
tory," by H. G. Wells; Margot Asquith's
Autobiography, and "Mirrors of Down-
ing Street," by the Man with the Dus-
ter, while prominent among his stocks
of novels have been "Davison Grant," by
Stead; "Every Man for Himself," by
Moorehouse; "The Valley of Silent Men,"
by Curwood; "No Defence," by Gilbert
Parker, and the "Poor Wise Man," by
Mary Roberts Rinehart.

This dealer has also been very success-
ful with Kipling's "Collected Verse" and
Christopher Morley's "Parnassus on
Wheels" and "Shandygat," some of the
J. M. Barrie and George Bernard Shaw
books having been in strong demand,
too, by westerners.

According to Mr. Lang, it is not al-
ways safe to play a best seller too long.

How Public Tastes Change

"It is interesting," he says, "to note
how public tastes change with the sea-

sons. Books of action and 'warmth' can
jump off the shelves by bunches during
the winter, and the same books, though
of high literary merit, will stand in the
shop all summer. Our late spring
'styles,' as it were, have to conform to
the outdoor longings of the people, but I
cannot yet say what the summer's best
sellers are likely to be.

"On the whole, trade prospects are
good for us all unless we gamble on
new ventures. Sometimes, however, it is
a good idea to take a plunge and start
something. For instance, it is doubtful
where J. Scott Fitzgerald's 'This Side
of Paradise' would have ranked with the
best sellers if it had had any real com-
petition. When the book first came out
there was not a single big seller on the
market. I liked the book and pushed it
hard just to liven business a bit, and
it has had a tremendous run and still
holds a high place."

A STUDY OF DEMOCRACY

The long expected volumes by Lord
Bryce are now promised for publication
at once. "Modern Democracies" (Mac-
millan Cpmpany) has been heralded as
the most important work on govern-
ment of this decade. Lord Bryce has
had it in mind for some years, and just
before the war he visited the most im-
portant countries run by democratic in-
stitutions in the world, the United
States, Australia, etc. He concluded his
travels in July, 1914, and this book pre-
sents a general view of both earlier and
later types of democracy.

BREAKS INTO THE HEAD LINES

Competent newspaper men say that
Robert Lansing's "The Peace Negotia-
tions" (Houghton Mifflin Company) has
set a new record in the history of Amer-
ican publishing for the amount of space
it has been given by the press all over
the country. Papers of every kind, Demo-
cratic and Republican, radical and con-
servative, metropolitan and village, fea-
tured the news of its publication in front
pages, and, with few exceptions, united
in paying tribute to Mr. Lansing's can-
dor and honesty, and to the overwhelm-
ing importance of his view on the treaty.

Catalogue Brings Businesss

"Our annual catalogue is without
doubt the biggest business getter w
have," he said. "When people who car
for books, and there are few who do
not, look through the catalogue, they
keep finding the names of books they
would like to own, and in the majority
of cases our annual catalogue distribu-
tion is followed by a flood of unpre-
meditated purchases. If people did not
see the titles of books and authors they
probably would never think of them.
The catalogue stirs their interest and
arouses their curiosity, thus bringing
not only orders, but visitors, who later
become buyers.

"The catalogue is also a concise way
of advertising one's complete stock. Re-
cently I received an order for a com-
plete set of expensive boks from a man
who was on the point of sending to the
States for them. Our catalogue arrived
as he was making out the order, and
when he found we carried the books he
sent us his whole order.

"Ad." On Editorial Page

"Display advertising for the general
public, on the other hand, is profitable
only during special sales and at Christ-
mas when people are more interested in
buying a book than in securing a par-
ticular volume.

"We do run a regular small ad. in
one of the papers for book lovers and
the more serious minded people who are
really looking for books. The rates are
much higher on the editorial page than
on any other part of the paper, but we
gain by it in the end, for our ad. would
be buried among heavier display and
would not be read by the people really
anxious to buy books."

Likes To "Play Safe"

"There is no place that safety first
pays better than in the book trade,"
went on Mr. Lang, adding: "A dealer
cannot always gauge the success of a
book, and I find it wiser to carry light
stocks of very new books, or books that
waver between popularity and oblivion,
than to be overstocked with 'white ele-
phants.' It is always easy to re-order."

May, 1921

BOOKSELLER AND STATIONER

Salvation of Retailer Lies in Maintaining
Volume as Operating Costs are Still High;

Business Still Speculates on Price Levels

Authorities Differ as to Amount of Liquidation Which Will Yet be Necessary to Reach
"Bottom"— Claim is Made That Retailers Are Doing Best to Reduce Prices—
With Heavy "Overhead" It is in Merchant's Interests to Keep Goods Moving

IN view of the fact that uncertainty
as to the probable future trend of
prices is generally admitted to be the
principal stumbling block in the way of
resumption of normal business condi-
tions, it is perfectly natural that a con-
siderable amount of speculation should
be in evidence at present. Out of the
mass of conflicting forecasts and opin-
ions three different viewpoints may be
distinguished.

What may perhaps be called the op-
timistic view is that prices will never
go back to the 1914 level but when stab-
ilization is accomplished the level will
be closer to the recent peak than to the
1914 level. If this assumption is well
founded it is probable that the present
price adjustment process has not much
further to go and in some lines already
has gone below what will be its perman-
ent level.

World-wide Problem Now

A middle view is that taken by those
who base their predictions on experiences
during and after the American Civil

War. It is pointed out that during the
Civil War prices compared to those of
1860 rose to a higher level than did
prices during the World War as com-
pared with 1913. After the Civil War there
was a sharp drop in prices comparable
in severity to the recent drop, but this
continued for less than six months and
after that prices declined more gradually
with frequent minor rallies. It took ap-
proximately fourteen years for prices to
reach the old 1860 level.

Is Retailer to Blame?

It is pointed out that conditions after
the Civil War were much more favorable
to a rapid fall in prices than they are
now. Then commodity prices in the U.
S.A. had risen to a much higher level
than those prevailing in other countries.
Now the situation is reversed. More-
over after the Civil War there was
only one country and that a very pros-
perous one in which deflation had to
take place. Now the problem is world-
wide.

In recent weeks there has been a

When the Russell Lang Book Company of Winnipeg, Man., 'go in for' a thing they do
so in no half-hearted manner as may be seen from the illustration above. Note how
the Union Jack ivas used in the window to carry out the idea of Canada's National
Magazine. Note also how the magazine has been displayed in the show cases on*
cither side of the windows.

tendency to put the blame upon the
retailer for not reducing prices and tak-
ing losses, the argument being that this
would lead to a more rapid movement
of merchandise and better conditions
with the manufacturing industries. The
case for the retailer has not received
much consideration. However, the Bache
Review prints an interesting letter from
one of the large department stores in
New England, which sets forth the posi-
tion in which many retailers no doubt
find themselves. This letter says in
part:

Merchandise Marked "Close"

"When so much is being written and
said against the retailer, would it not
be fair to make an impartial examina-
tion of his case by way of a change, in
a spirit of fair play and a square deal?

"Those of you who criticize us now seem
to forget that it was the retailer who first
cut prices almost six months ago, when
the manufacturers failed to recognize
the change in the temper of the buying
public, which the retailer was quick to
sense through his close contact over the
counter.

"At that time the wholesaler and
manufacturer was the first to criticize
the retailer for reducing prices, telling
him he would be unable to replace his
stocks except at still higher prices! Had
the retailer heeded this advice it would
have prolonged the period of high prices,
as none of us have heard of a wholesaler
reducing his prices when the demand
was still strong. Is this consistent with
the great chorus of 'profiteer' which the
wholesaler is lustily shouting to-day?

"In spite of your undoubtedly well-
meaning statements to the contrary, I
assert without fear of successful con-
tradiction that the retailers as a class
have not been guilty of profiteering dur-
ing the war, nor are they at this time.
We are all marking our merchandise
closer to-day than for many years; we
have been reducing stocks, and buying
only from hand to mouth, and in so doing
are able to follow the market down, giv-
ing our customers the benefit of the new
low prices.

"I have been in close touch with a
great many retailers in this section and
we have freely and frankly exchanged
confidential information relative to our
business, and I know that as a craft the
retailers are doing everything possible to
bring prices to the lowest level obtain-
able, short of self-extermination."

BOOKSELLER AND STATION EH

May, 1923

The Handling of School Supplies

W. M. Van Valkenburg, of Regina, Sask., Realizes That There
Is Money to be Made by Getting After the Children's Trade —
Demand For This Class of Merchandise is Fairly Steady
Throughout the Year — September is of Course the Big Month

THE advantages of having in stock
a complete line of school supplies
have been seen by W. M. Van
Valkenburg, of 1833 Scarth Street, Re-
gina, Sask., and within the past few
months this Westerner has stocked up
with a number of the lines handled in
the modern store. Among the Van Val-
kenburg school supplies are scribblers,
crayons, water colors, inks, note books,
pens, pencils, loose leaf note books,
stenographers' note books, etc.

In his stationery department this
dealer carries crepe papers, playing
cards, bridge scores, tally cards, holiday
greeting cards, birthday cards, writing
pads, papeteries and envelopes of all
kinds, fountain pens and pencils.

In some parts of the country there are
booksellers and stationers who do not
go in for school supplies to any great
extent. Judging from remarks dropped
by dealers who do cater to the children,
this would appear to be a mistake. For
there is a more or less steady demand
for this line of merchandise all the year
around. The last week in August and
the first half of September, though, are
the real big seasons. This is when the
dealer is kept continuously "on the
jump."

Contests Appeal to Kiddies

In talking over this question with the
editor of Bookseller and Stationer, R.
J. Edgar, of Owen Sound, Ont., stated
that his schoo1. book business was one
of his best revenue producers, his juve-
nile custom making September one of
the two best months of the year.

R. G. Geen, of Belleville, Ont., is an-
other who makes the most of the school
trade, devoting the entire rear part of
his store to school supplies every August
and September.

Now then is the time when the dealer
should plan for the business that is sure
to come with the opening of the schools.
It is better to lay his plans and get in
his stock now, rather than put it off for
a month or two. There is nothing like
getting in early.

In order to secure the attention of the

IT. M. VAN VALKENBURG,
a Reginu, Sask., man, who has just addtd.
school supplies to his stock. Nearly
everything required in the schoolroom is
now to be foxmd in the Van Valkenburg
store on Scarth Street.

little ones contests are always in order.
One dealer recently had the cardwriter
make a simple drawing of a red school-
house in red and black ink. It was put
on a card 14 by 22 inches and set in a
window of school supplies. A prize of
a dollar was offered for each of the best
three copies of the picture made by
school children. The store furnished the
sheets of sketch paper required, and for
a week the window was crowded by chil-
dren who came to get a look at the
picture they were to copy.

Calendars for Teachers

There are seven district schools in the
trading territory of another dealer. He
gets a good deal more than his share of
the business of them. From the county
superintendent he obtains the names of
the teachers of these schools and mails
to them calendars such as they are glad
to bring in their schoolrooms. They are,

as a rule, of patriotic subjects and bear
his advertisement.

With the calendars he sends a letter
telling the teacher that he strongly de-
sires to help her in getting anything the
pupils may need in their school work.
He invites her communication in case
there is anything special that is wanted.
His calendars get into the schoolrooms
and serve as reminders of his store.
He sees pupils come in from these dis-
trict schools every week because they
feel that they know him. And he has
sent out orders by mail to some of the
more distant schools in the country.

Helps Sell Sporting Goods

Sporting goods is one line that is
bought by these schools in good-size
orders. To each teacher the store sends
one of the manufacturer's catalogues
furnished for that purpose, with a slip
bearing the dealer's own advertisement.
That gets him orders for outfits tVat are
worth while.

lut your school stationery, if possible,
on a table low enough for the children
to see what you have. Keep a limited
variety of stock there where the children
can pick out what they want without
assistance. They will soon learn that
they can select a writing tablet or a pen-
cil themselves and hand you the money
when you are busy with other customers.
Put plain prices on each item, and en-
courage the self-serving idea. If some
of the stock thus becomes dog's-eared,
sell it at a bargain price and get rid
of it.

Window Displays An Aid

If you are right on the street where
most of the pupils pass your store going
to and from school, make up frequent
and attractive window displays of school
goods. Feature the line, even a little
out of proportion to its actual net profit
value to you. You are looking farther
ahead with these goods than merely to
their individual return. You are look-
ing for the results of getting the school
buyers into the habit of patronizing your
store.

MIGHTY INTERESTING
AND PROFITABLE, TOO

" We found the March number of ^Book-
seller and Stationer' mighty interesting
and profitable," says A. J. Grigg, of the
Grigg Company, of Orangeville, Ont., add-
ing: "It should do much toward making a
year-around greeting card department in
every book store."

May, 1921

B 0 0 K S E L LER AND S T A T I 0 N E R

Change of Location Doubles Sales

J. Eugene Serre, Ottawa, Ont., Notes Hundred Per Cent. Increase

in Two Months — Finds it Pays to Get Into the Current of Trade

— Not Afraid Now of the High Rent

ONE Ottawa bookseller and station-
er is patting himself upon the
back because he acted upon the
impulse to "get into the current of
trade." He is J. Eugene Serre, of the
Kideau street firm of Serre and Grenier,
who recently moved from one location
-on Rideau street to another on the same
street which is directly opposite a street
car transfer point.

"We have been here only two months,
but in that time our sales have increased
one hundred per cent.," remarked Mr.
Serre.

Three Dollars for One

In discussing the matter with the Ot-
tawa representative of "Bookseller and
Stationer," Mr. Serre told how he had
been tempted on previous occasions to
rent the very same location, but had
hesitated because he was afraid of the
high rent.

In the former store on Rideau street,
which was about three blocks further
away from the centre of the city than
the present location, he paid $1,800 a

year. The rental of the new store is
$3,000 a year, but Mr. Serre is satisfied
that the increased sales will not only
pay the difference in the rent, but will
pay it several times over. He is confi-
dent that in a very short time he will
take in $3 for every $1 taken in at
the other store.

Mr. Serre gave a number of illustra-
tions to indicate the value of being "in
the current of trade," as he aptly put
it. One was to the effect that a short
time ago a gentleman from the West,
who was staying at the Chateau Laurier
(which is Ottawa's best hotel and which
is only a short distance from the Serre
and Grenier store), happened to be stroll-
ing down the street, when he noticed
some ornamental candles in the window.
He entered and bought $92 worth.

"The chances are ten to one that that
man would never have gone as far as
the other store, and we might have been
three months trying to sell the same
amount of candles," said Mr. Serre.

Shoitly after getting moved into the

new quarters, Serre and Grenier made
a special window display of rosary beads.
On the very day that the beads were
placed in the window three dozen of them
were disposed of.

"It would have taken a month to sell
that many in the other place," stated
Mr. Serre.

Opposite a Transfer Point

In his opinion, the whole secret of
the phenomenal success he has enjoyed
during the last two months lies in his
being opposite a transfer point. At all
times of the day, and particularly at
the noon hour, there are dozens of
people waiting right in front of the
store for their respective cars to come
along.

"We have two good windows and we
make mighty good use of them. Nine
out of every ten people who wait at
this point for their cars turn to look
into our windows. At the old location
very few people stopped to look in; they
cast only passing glances," said Mr.
Serre.

Contests Help to Draw Attention of the Little Folk;

Here's One That Helped to Shove Up September Sales

A card

ALKING about contests to catch the eye of the kiddie the editor of "Bookseller

and Stationer" recalls distinctly a "humdinger" that was staged some years ago

by Highet's Book Store in the county town of Grey. Kiddies came from miles

around to take part and the sales jumped tremendously. The idea was to send to every

school child a card the size of an ordinary government postal. On one side was written:

"How small can you write?" and underneath were the instructions somewhat as follows:

"We wish to learn which boy or girl in (name of town here) can write the smallest.
A man engraved the Lord's Prayer on a dime. Here is a chance for our boys and girls
to try their skill in this direction. Turn over this card and with pen and ink write this
line as finely as you can in any arrangement you wish — just as many times as you can:

Highet's For School Supplies

"Bring your card in any time before September 29. We wish to have it to show in
the window on October 2. And we will count the number of times each child has written
the line, and award a prize to the one writing it the greatest number of times. (You may
have a new card if you spoil this one.)"

There were two lines at the bottom of the card for the contestant's name and the
number of times the line was written.

In one corner the contestants were advised to bring the cards to the store before
September 29.

The cards soon began to come in. As they did they were checked and the records
the children made entered in a book. It was found that the children were fair in that
respect, so their own figures were taken. On September 2, the opening of the week be-
fore school opened, a background of the cards was used in the window. As the cotal
number of lines could not be seen, due to the fact that the backs of the cards were to-
ward the interior of the store, there was a great deal of speculation as to the probable
winner,
in the centre of the group of contest cards read:

.... CONTESTANTS IN CARD - WRITING CONTEST

Which one do you think will win the prize ? We will award a second prize to the neatest card. Watch this window next Sat-
urday afternoon for the name of the winner.

Then when the day of the announcement arrived the name of the winner and her card were shown on a separate show card-
also the card of the child who won through neatness. There was a crowd of eager youngsters at the store all that day. The
first prize was a fountain pen and the second a set of water colors.

BOOKSELLER AND STATIONER

May, 1921

Conflicting Views on Copyright Legislation;
President D. A. Rose Takes Issue With Author

Arthur Stringer Shows How
Act Handicaps Authors — Says
Rights Are Disregarded —
Claims Bill Makes "Outlaw"
Nation

PRIVATEERING on the high seas of
international literature is permitted
by the proposed Canadian Copyright
Act, while the rights of Canadian
authors are disregarded and the rights of
authors of other countries unfairly men-
aced, in the opinion of Arthur Stringer, of
Chatham, Canadian poet and author. Mr.
Stringer took a prominent part in the for-
mation of the new League of Canadian
Authors, and, as a member of the commit-
tee, has been investigating copyright mat-
ters. His criticism of the act before Par-
liament at Ottawa is trenchant and entitled
to the attention of legislators. At the re-
quest of the Globe, Mr. Stringer gave an
interview on the Ottawa bill, as follows:

"You ask my opinion on Bill No. 12,
the impending Copyright Act. I can only
say, in reply, that it seems an odd misno-
mer to call any such legislation a Copy-
right Act. For I had always been taught
that 'copyright,' as traditionally inter-
preted, has to do with the definition and
protection of 'the right of the author.' But
in this act 'le droit d'auteur,' to use the
phrase of the Berne Convention, is con-
sidered only as the sacrificial lamb duly
prepared for the altar of trade union ad-
vantage.

Native Writers Penalized

"While this disregard of the Canadian
author is one of the primary defects of Bill
No. 12, it is not the only defect. For this
bill contains threats and proposals which,
if carried out, will bring chaos to fields
much broader than those of the fine arts.
It is obviously retaliatory. It is mon-
grelized by an adroit effort to extend tariff
protection to the native printer by impos-
ing manufacturing conditions on the gift
of official license. It contravenes the let-
ter and the spirit of the Revised Berne Con-
vention. It introduces features flagrantly
out of accordance with international comity.
And, among a number of other things, it
offhandedly destroys the reciprocal condi-
tions on which the Canadian author's rights
in the United States rest, for the time being
and thus automatically cancels there our
native writer's protection, now governed,
of course, by the convention between Great
Britain and the Republic to the south of us
as declared in the Presidential proclam-
ation of 1910.

"But it does a good deal more than this.
It introduces a so-called licensing system
which at once converts Canada into an
'outlaw' nation, permitting along our en-
lightened frontiers a practical reversion
to profiteering on the higlr «eas of inter-
national literature.

Effect of "Running Wild"

"Just how this 'running wild' will jibe
with our League of Nations aspirations it
is not for me here to say. But I do nurse
a suspicion as to how it will jibe, or fail to
jibe, with the interests of the humble Can-
adian author humbly aspiring for some pro-
fessional standing. For an nominal Gov-
ernmental fee, it permits that Canadian
printer whose eagle eye first spots a serial
published outside of Canada to reprint that
serial in his own country and to remain for
50 years the proprietor of its publication.
It's his, if he sees fit, the same as the lady
went to the brave with the quickest club

Want Equal Rights

The Minister of Justice regards
the present Copyright Act simply
as a means of allowing Canada to
adhere to the revised Convention
of Berne, along with those nations
which recognize property in liter-
ary productions. The ideal of those
who seek to have adherence by
Canada to this convention is that
property may be recognized in lit-
erary productions all the world
over.

The United States requires a
book or article to be printed in the
United States in order to secure a
copyright.

For this reason some authors
were willing to see a similar re-
taliatory clause put into the Cana-
dian law until the United States
was willing to have reciprocity in
the matter. However, the law has
no such retaliatory provision, but
it has a provision which may work
to the advantage of a few publish-
ers who want to pirate foreign
works, but which would be greatly
to the disadvantage of Canadian
authors.

There are clauses inserted which
provide that whenever a book or
article has been published in some
foreign country, including the
British Empire, a Canadian pub-
lisher may secure a copyright and
publish by paying remuneration to
the author at whatever rate the
Government fixes.

This would enable such a pub-
lisher to get works by world-re-
nowned authors at a nominal sum,
and might lead him to turn down
native authors whom he would
have to pay as much or more.

Authors ask that the law be fair
all around so that Canadians may
have the same privileges abroad
that foreigners or other Britishers
have here.

in the good old marriage-by-capture days.
"Then with regard to a Canadian's book
first published outside the Dominion, this
act permits the licensee to print, in a cheap
and as garbled an edition as he chooses, a
home edition of the same unfortunate work.
This home reprint may be listed as low as
25 cents a copy, no matter what its original
price and its original format may have
been. The author's will or consent is not
considered. He is given two and one-half
cents per copy, if issued at the Govern-
ment's minimum figure, and the publisher
is again permitted to retain copyright for
50 long years. The author, of course, may
wish a revised edition, with added data,
(Continued on page 43)

Dan A. Rose Hands Out Reply
— Suggestion of Piracy is Fol-
lowed Up — Speaks of "One
Along American Lines"

HAVE read Mr. Arthur Stringer's
interview in the Globe regarding
the proposed Canadian Copyright
Act," said Dan A. Rose, President
of the Canadian Copyright Association, in
a statement to the Press, "and I can ex-
cuse Mr. Stringer's extravagant language
because I notice he frankly admits that he
has been investigating copyright matters
for only the past week."

Mr. Rose maintains that Mr. Stringer's
preference on the one hand for the Ameri-
can copyright law and on the other for ad-
herence to the principles of the Berne Con-
vention were inconsistent. He recalled that
Mr. Boyd Winchester, American Consul
at Berne, advised the Secretary of State
that the failure of the United States to join
the union would have the effect of depriv-
ing the convention of its chief value. The
United States did not join and is to-day
reaping the benefits of the Berne Conven-
tion. The bill now before Parliament does
not deprive Canadians of membership in
the Berne Convention.

"Mr. Stringer," Mr. Rose goes on, "cri-
ticizes the clauses respecting serial rights.
But on this subject it might be recalled
that the Press of this country have been
complaining that Canada is flooded with Am-
erican magazines and Canadian magazines
are unable to compete with them.
Strangle Grip on Hearst

"If Mr. Stringer would publish the con-
tract which is handed out to the author who
attempts to sell his serial rights to William
Randolph Hearst, the anti-British publisher
of the United States, it would show that
that contract stipulates that the author is
prohibited from selling his serial rights
to any Canadian publication. The adop-
tion of this serial clause will rather hamper
Mr. Hearst, and may relieve Mr. Stringer
of the strangle grip of Mr. Hearst, and may*
enable him to deal with some publications
in his native country.

"Mr. Stringer also states that the Cana-
dian bill deprives the author of the control
of his work. The bill actually provides
that the author may apply either for a
copyright to print or import. If he applies
for an import copyright any Canadian pub-
lisher may ask for a license to print it in
this country. This application is submit-
ted to the author, and he has the right to
reject the offer and have the book printed
in Canada himself. If he wants the book
printed in Canada the plates are admitted
free of duty from either the United States
or Great Britain, which will save the ex-
pense of typesetting.

Protection Against Garbling

"With regard to the fear that work might
be garbled," Mr. Rose states, "on behalf
of the Canadian Copyright Association I
will agree to the bill being amended to pro-
tect the author in this respect.

"Note also," says Mr. Rose," "failure to
comply with the terms of the British law
permits piracy within the British Empire.
Failure to comply with the United States
law permits piracy within the United
States. Under the Canadian law the author
is assured of 10 per cent, royalty. Under
which of these three acts does piracy oc-
cur?

"The bill is objectionable to the United
States," added Mr. Rose, "because it will
(Continued on page 29)

May, 1921

BOOKSELLER AND STATIONER

Heavier Demand Than Usual Noticed in Ottawa

for Novelties, Stationery, Cards and Books

^^Business in Gifts Well Worth Watching

OTTAWA booksellers and station-
ers are unanimous in stating
that the Easter trade this year
was considerably better than last year.
The demand during Easter week for post
cards and booklets exceeded all expec-
tations, while the call for napkins, table
ornaments and books for presents was
satisfactory.

One of the leading dealers who had
laid in a fairly big stock of all lines
of Easter goods was cleaned out two
days before the end of the week and
was obliged to go down into the cellar
for old stock — stuff which had been there
for several years.

The kiddies were "on the job'" in big-
ger force than ever, with the result that
rabbits, chicks, Easter eggs, fancy boxes
of candy and many other of the Easter
novelties which appeal to the children
were disposed of like hot cakes.

Mr. Thorburn's Experience

Charles H. Thorburn, of Thorburn and
Abbott, Sparks street, said he was
well pleased with the trade.

"We had a bigger stock on hand than
last year, and everything went. In fact,
we were obliged to call on old stock,
and now that is practically all gone,"
he said. "The demand for Easter cards
was exceptionally brisk. Our store was
crowded with people the three days pre-
vious to Easter Sunday and we were
taxed to capacity to wait on them. Our
experience was that there was an espec-

ially brisk demand for various table
novelties, writing paper, cards and books
for presents. We sold quite a lot of
the latest novels by popular authors."

Mr. Serre Well Pleased.

J. Eugene Serre, of Serre and Grenier,
who have quite recently moved into new
quarters at the corner of Rideau and
Nicholas streets, was enthusiastic over
the trade.

"Oh, yes, indeed, we have done well

DAN. A. ROSE ON COPYRIGHT
QUESTION

(Continued from page 28)

damage the printing trade. Mr. Eric Schul-
er, Secretary of the Author's League of
America, stated to the governors of the
International Typographical Union, speak-
ing against the Canadian bill, that 'a move-
ment is in progress to require the manu-
facture of American books in England as
a condition of copyright. That the same is
true of Canada is a matter of record.' Three
large American publishing firms have in
the course of the past year done a Cana-
dian business amounting to $250,000.
Says Authors Support Clause
"On the other hand, the Authors and Com-
posers' Association of Canada, who formerly
opposed the manufacturing clause, are now
supporting it. I can assure Mr. Stringer
that if he finds objection to the bill the
Canadian Copyright Association will join
him in requesting the Government to
withdraw the bill and replace it with one
along the lines of the American law. Hall
Caine, when he visited Canada, thrashed
the whole matter out, and agreed to the
principles that have been embraced in the
Government bill."

this Easter," he said. "On account of
moving, we did not stock up with Eas-
ter cards, but we could have sold a big
supply of them. The demand was much
better than we have seen it for some
time. We sold a lot of novelties and
had a good demand for books, particu-
larly the latest books on fiction."

Mr. Lafontaine Satisfied

The demand at M. R. Lafontaine's
store on Rideau street was mostly for
pest cards and booklets.

"We have nothing to complain about,"
said Mr. Lafontaine. "We specialized
on cards and booklets and we had a
most satisfactory call for them. We
had a few novelties and sold them all.
The only thing for which I did not have
much of a demand was napkins. The
sale of books during Easter week was
heavier than usual."

Other dealers spoke along the same
line, and the impression gathered by the
local representative of "Bookseller and
Stationer" was that the heavy demand
came as a surprise.

Up to the Easter season, business
among the local dealers had been only
fair, and no person was looking forward
to big sales.

Norwich, Ont. — N. C. MacWhirter uses
liberal newspaper space to advertise his
wallpaper department, which is a live
department of this store.

v '

wJP - Mi

HH<J>renUr ffl

==P(

fij

!$^GflHHHHHH^^^^

a. .MxMnr *

JPr$

1 ~gl \JI .-^7- -g*JJ^

This is a gift-suggesting window which attracted considerable attention — and likely not a little trade — to the Serre-Grenier
store, Ottawa, Ont. One window, it may be noted, was given ox-er to display of high-class papeterie, while the other was filled
with suitable gifts for young men on the eve of leaving college to enter the church.

BOOKSELLER AND STATIONER

May, 1921

^fa__

ice Equipment^

and

Business Systems

TORONTO MAN AIMS AT SPECIALIZATION

DO you need office supplies? This
is the question that has been put
to the public during the past
month by H. J. Warner, manager of the
De Luxe Shop, 78 Queen street west,
Toronto, Ont.

Mr. Warner, who has been for nine
years in business at 443 Dovercourt
road, and 342 College street, has opened
a new store almost in the heart of the
business section and, while he will carry
nearly everything found in the most
up-to-date book and stationery stores,
it is his ambition to specialize in office
supplies.

Situated as he is in the centre of a
business district with one of his doors
opening into the Manning Arcade, a
large office building, Mr. Warner feels
that office supplies should in time be-
come one of his best lines.

Office Supplies Always Needed

"It is just a question of pushing the
line," said Mr. Warner to the editor of
"Bookseller and Stationer," adding: "My
side door leads into the Arcade, and it
is astonishing the business we draw from
there. No matter how heavily a busi-
ness man may stock up, he is always
running out of something. No matter
how close a check he keeps on his sup-
plies, he is continuously running out of
paper, ink, blotters, pencils, clips, pins,
carbon paper and such things. My idea
is to be on hand when he is 'short.' For
office supplies make a good paying line.
Once get a man coming to you for what
he needs in his office and he will keep on
coming."

Fiction of all kinds, sporting goods,
magazines, novels, greeting cards, to-
baccos, etc., are all handled in the De
Luxe Shop for, as Mr. Warner says, "it
is good business not to be dependent
upon just one or two lines."

Mr. Warner has been in his present
stand for just three weeks, but in that
time he has learned a few things about
doing business on a street where people
are passing all the time.

"Leave the door open as much as you
can," he observed to the writer. "It
makes it easier for people to come in.
Also, if they start in and change their
minds, they don't like to back out.
They'll go through with it."

Mr. Warner has found, too, that the
picture postal, while it may not be as
popular as was once the case, is not
by any means a back number. Conse-
quently, he has devoted an entire parti-
tion at the rear to this line of mer-
chandise. His greeting cards he keeps
in a neatly bound book as he has learned
that the losses through handling, etc.,
are not nearly as easy as when the
cards are in a tray.

On a table facing into the hall of the
Manning Arcade Mr. Warner keeps an
attractive display of nut bars and small
confections, and frequent raids are made
on this table during the day by the
girls from the offices in the Arcade. Two
silent salesmen filled with cigars, cigar-
ettes and tobaccos are strategically
placed at the front of the store and in
close proximity to them is the station-
ery department, in which pads hold a
conspicuous place.

"Treat people right and they'll come
back to you. Especially is this the case
with stationery and office supplies," stat-
ed Mr. Warner, going on to explain
that the buyers of these lines are in a
sense discriminating and know the dif-
ference between good and indifferent
service.

Striking Display in Belleville

Just a few weeks ago the editor of
"Bookseller and Stationer" noticed while
in Belleville, Ont., that one of R. G.
Green's windows was taken up with a
striking display of stationery and office
supplies. There were ledgers of all
kinds, bill-folds, announcement cards,
wrist straps for watches and a number
of odds and ends. But the office supplies
were the conspicuous feature.

Of course, there are items in the office
equipment line which could not very well
be handled in the small store, like Mr.
Warner's, but the list of articles which
could easily be stocked might include
calendar pads, daily calendars, pocket
diaries, office diaries, scribbling diaries,
daily journals, ledgers and journals, cash
books, record books, counter books, box
files, clip files, binding cases, letter bas-
kets of wire, waste paper baskets, cash
boxes, paper clips, note books, pencil

sharpeners, ink stands, sponges and
sponge cups, paste, mucilage and muci-
lage pots, inks, pencils, pens, and such
things.

Fountain Pens, Ink Stands

Judd, Fraser & Cochrane, with stores
in both St. Thomas, Ont., and Port Stan-
ley, Ont., make no secret of the fact
that they carry a full line of office sup-
plies. In an advertisement the writer
has in mind this firm featured foun-
tain pens and glass ink stands which
they had just added to their stock. At
regular intervals, Judd, Fraser & Coch-
rane "play up" some article or group of
articles from among their supplies of
office equipment.

In this connection, too, it might be
noted that there are a number of printed
forms which some booksellers, particu-
larly those in small places, keep in
stock. For example, certain legal blanks
and forms which lawyers require con-
stantly in their business. These com-
prise leases, deeds, bills of sale, mort-
gages, promissory notes, wills and
agreements of various kinds.

In the northern section of Alberta, for
instance, there is said to be quite a bit
of bickering and trading in oil lands
going on just now. This always happens
where there is a boom of any kind. At
such a time special legal forms are in
brisk demand.

The great feature in the handling of
such things by the small town or rural
dealer is to have them correct; they
must conform to the laws of the land.
Certainly the handling of such docu-
ments would help along, too, the sales
of legal stationery, including legal cap
paper, seals, filing jackets, wire desk
baskets, paper weights, ink wells and
other desk accessories. Such an assort-
ment would give any dealer a stationery
department that would be well worth
while.

Certainly an assortment as complete
as the one indicated above would give
any store a sort of prestige in the com-
munity. A reputation for reliability '
would soon be set up and the store itself
would in a short time become a regular
rendezvous for the legal fraternity.

May, 1921

BOOKSE L L E R AN D STATIONS R

Few Complaints of Poor Business

Booksellers and Stationers, as a General Rule, Are Finding Con-
ditions Fairly Satisfactory — Collections Poorer in Some Places
And Cash Sales Down in Others — Some Increases Go As High

As Fifteen Per Cent.

USINESS continues good with
us but. whether it has been tne
open winter or general con-
ditions it is hard to say," reports C. L.
Nelles, of Guelph, Ont., president of the
Booksellers' and Stationers' Association
of Canada, adding: "The wall paper
department is the big item at this time
of year but it takes the half year — Janu-
ary to June — to properly figure on any
increase in this line."

From all parts of the country the
most encouraging reports on business
conditions are being received. Every
bookseller seems to be enjoying just as
good business as last year. In many
cases considerable increases are noted.
Of course, there are some who report
that business has fallen off somewhat
but the declines are comparatively slight
and there is no feeling whatever of un-
easiness.

The Granville Stationery Company,
of Vancouver, B.C., have noticed an in-
crease of about five per cent, in then-
business.

An increase of fourteen per cent, was
noted earlier in the year by the Con-
solidated Stationery and Fancy Goods
Company, of Winnipeg, Man., immediate
business being reported as practically
the same as last year.

Business is just about the same as
last year with the Canada Drug and
Book Company, of Regina, Sask., with
the difference that a little harder work
is necessary this year.

E. Casselman, of Emerson, Man., re-
ports a falling-off of about forty per
cent, and L. C. Wilson, of Calgary, Alta.,
has found that cash sales are about
twenty-five per cent, less than they were
a year ago.

C. W. Hall, of Fredericton, N.B., has
found very little difference and C. M.
Hart, of Antigonish, N.S., has had the
same experience.

In Morden, Man., everything is "just
about the same," says W. Collins, and
in Victoria, B.C., according to T. N. Hib-
ben Company, there has been a slight
improvement.

Charles E. Reid and Company, 6307
Praser Street, Vancouver, B.C., reports
conditions about the same and away
down in Port Morien, N.S., A. R. Salton
finds conditions unchanged, in spite of
the uncertainty of the industrial outlook
in that section of the country.

"Collections have been poorer than last
year and there has been less business
offering but we believe business is im-
proving," says R. H. Davis and Com-
pany, of Yarmouth, N.S.

"The volume of our business is not
quite as good as in 1920 but very much

C. L. NELLES

First President of The Canadian Book-
sellers' and Stationers' Association of
( 'a iidda. He carries on business in
Guelph, Ontario. The account of the or-
ganization meeting and Mr. Nelles' elec-
tion appeared in the laxt issue of Book-
seller and Stationer.

better than that of 1919," reports Millar
and Coe, Ltd., 419 Hastings Street West,
Vancouver, B.C.

T. C. Allen and Company, of Halifax,
N.S., say business is just as good as
ever and in Pictou, N.S., James Mac-

Peterboro Dealers
Have No Complain,
To Make This Year

In the April issue of "Bookseller
and Stationer" it was stated in giv-
ing a survey of the business out-
look that Trebilcock Brothers of
"The Peterboro' Bookstore," Pet-
erboro', Ont., had found business
fifteen per cent, better in 1920 than
in 1921. This was not what was
meant as the Messrs. Trebilcock
noticed an increase of 15 per cent.
in February over the same period
a year ago. What is more, the
business done in March was 17 1-2
per cent, ahead of that chalked up
for March, 1920. At the beginning
of April, too, things looked good
for another splendid month.

Lean and Sons have noted a considerable
increase.

As Trail, B.C., is almost entirely de-
pendent on the smelter, which reduced
its force very considerably but only tem-
porarily, Hunt Brothers and Kennedy
report a decrease of about ten per cent.
The Irwin Printing Company found
business fairly dull up to near the end
of March but there was a sudden sweep
forward at that time and there is now
a good chance of breaking even with
former years.

A consistent increase of something
over one per cent, has been marked up
every month so far by the Twentieth
Century Book Store, of Lethbridge,
Alta. Last year, it is worth noting, the
booksellers of that city had a full day
on Wednesdays until May 1 but this
year the half-day holiday is an all the
year round affair.

"Small increase over 1920," is the
report that comes from the Regina Book
Store, Regina, Sask., and "sales to date
ten per cent, advance of 1920" is the
report from C. W. Playfair, president
of the Western News Agency, 335 Port-
age Avenue, Winnipeg, Man.

A drop of about twenty-five per cent,
has been noted by Dicks and Company,
of St. John's, Newfoundland, cash sales
being about twenty per cent, less and
E. F. Coulson, manager of the book de-
partment of the Grain Growers' Guide,
is another who has sustained a slight
setback. There has not been the demand
for agricultural books by mail that there
was last year.

In spite of a backward, stormy March,
Linton Brothers, of Calgary, Alta., have
been experiencing a steady increase and
the same may be said of Valentine and
Sons Company, Winnipeg, Man.; Edgar
J. Vickery, Ltd., of Yarmouth, N.S., who
report an increase of about ten per cent.;
and the Faulkner Book Store, Halifax,
N.S., which has marked up a steady ad-
vance of from twelve to fifteen per cent.
The Gaetz-Cornett Drug and Book
Company, of Red Deer, Alta., has been
enjoying better business so far this year
and G. H. Lightfoot, of Stratford, Ont.,
finds himself about twenty per cent, to
the good.

"Well ahead of last year but Easter
coming earlier might account for some
of it," is the way E. G. Nelson and Com-
pany, of St. John, N.B., state their case.
E. B. Cragg, of Bridgewater, N.S., has
enjoyed an increase of about twenty per
cent, but declines have been noted by
H. H. Agnew and Company, of Swan
River, C. L. Bent, of Paster Rock, N.B.,
and E. J. Baltney, 940 Granville Street,
Vancouver, B.C.

BOOKSELLER AND STATIONER

May, 1921

Garden Tools as Magnet for Books

McAinsh and Company of College Street, Toronto, Ont.,

Borrowed a Couple of Rakes and Hoes and a Sickle or Two From

Hardware Store and Put Them to Fore in Window Showing

Books on Gardening, Birds, Insects and Out 0' Door Life

GARDENING tools in a bookseller's
window seem perhaps a trifle out
of place. And this is the view
taken by the trade in general, as there
seems to be no desire on the part of
any dealer to infringe on the rights of
the hardware merchant.

But in one of the windows of the
McAinsh Book Store on College street,
Toronto, there appeared during the month
a couple of hoes and rakes and a sickle
or two. These things were not for sale,
however, as a neat little card in one
corner made it plain that the implements
had been borrowed from a hardware
merchant on the street.

For the "Garden Fusser "

Why, then, were the implements on
display? Undoubtedly they were there
for no other reason than to draw at-
tention to the fact that the books in
that window were for the lover of na-
ture, the outdoor enthusiast, and the
man who likes to putter around in his
own little garden.

"Out o' Doors" was the inscription in
capital letters on a big card hung in
the background, and another placard
made it plain that the display was given
over to the "Out o' Door Books'" only.

In one section of the window was a
pile of books dealing with bird life, and
in another corner the books grouped
were all about insects. As a matter of
fact, there was nothing in the window
but books on plants, birds, insects and
animals. The display, to which the gar-
dening implements drew unusual atten-
tion from the people who passed, was
indeed well calculated to touch the
pocket of the man to whom the coming
of Spring meant what might be termed
"garden fussing."

For the Business Man

Two or three dozen of the most popu-.
lar novels of the period were attractively
arranged in another window, the latter
being adorned with but one card. This
rested against a pile of fast sell-
ers and read: "Some of the Latest Worth
While." The card carried a quiet but
a most effective message, and there is
no doubt but that many who were check-
ed by it went in to buy.

Still another window was given over
to books that might appeal to the busi-
ness men and those interested in the de-
velopment of their will power. "Are
your business letters effective?" was the
query presented by one card, and ranged
in neat piles around this card were

dozens of books on business accounting,
organization and management, etc.

Strategy in Location

The second card in this window read:
"Do you know how to influence men?"
and in close proximity were books on
will power, concentration, training of the
memory, public speaking and such
things.

Between these two groups was a pile
several feet high of Encyclopaedia
Britannica. The placing of this pile
was nothing if not strategic, as the win-
dow dresser took into consideration the
fact that those who stopped to look over
business books and books aiming at
mental development would be the kind

SOME

THE

LATEST

WORTH

WHILE

ARE YOUR
BUSINESS
LETTERS

EFFECTIVE?

DO YOU
KNOW

HOW TO

INFLUENCE
MEN?

most likely to be interested in encyclo-
paedias.

In dressing a window it has been found
that specialization in a great deal of
sensationalism serves no purpose as far
as the general sales possibilities are con-
cerned. The appeal in such a case is
too general. It is not directed to a spe-
cific class of buyers.

Making of a Good Window

As a prominent window dresser has
remarked, "A good window is the result
of art and common sense with promi-
nence in favor of common sense. It is
the appeal to the common sense of the
people who now pass your store that
will impel them to enter and become
customers."

If sensationalism is to be indulged in,
care should be taken to apply it with
moderation, and not in such quantities
as to obliterate entirely the fine points
of the goods displayed — and the exist-
ence of the sales counter behind the win-
dow. A window that is overdecorated
and placarded with all sorts of wordy
signs blends into a lithograph — and there
are plenty of lithographs hanging
around.

Rather, the window dresser should
take care to shape the appeal as direct-
ly as possible to make the desired ap-
peal to the mind, without beating around
the bush. This is the plan followed in
the McAinsh store.

PAGE COMPANY'S 1921 LIST

The Page Company's announcement
list of new books scheduled for publica-
tion this year is out, and among the
good things included are a sequel to
"Smiles," by Eliot H. Robinson; "Utah,
the Land of Blossoming Valleys," a new
volume in the "See America First"
series, by George Wharton James; "Fam-
ous Leaders of Industry," second series,
by Edwin Wildman, and a new novel,
the title of which is to be announced
later, by Mrs. Larz Anderson.

Here are three cards used during the
month to draw attention to book displays
in the windows of the McAinsh Company,
corner College and Yonge Streets, To-
ronto, Ont.

AROUND THE CAMPFIRE

The Boy Scouts have given hearty en-
dorsement to the outdoor poems of
Arthur Chapman, whose second book of
Western verse, "Cactus Center," was
published by Houghton Mifflin Company
this spring. "Out Where the West Be-
gins," Mr. Chapman's first book of
poems, has been recommended by "Scout-
ing," the official publication of the
Scoutmasters of the Boy Scouts, for
campfire readings.

May, 1921 BOOKSELLER AND STATIONER

The Newest in Swagger Bags

A Number of the Latest Models Described — Patent Leather

Again to the Fore — The "Spider Web" — Retailers Are Calling

For Quick Deliveries — New Belts

THE diversities of the new Swagger
bag, described last month, are many.
Almost over night, new designs
spring up, finding expression in new leathers,
new corners, or again in new arrangement of
compartments within and without. So
great has been the demand for this type of
bag and so general, that manufacturers are
now producing more popular lines, which
can be had to retail as low as $3.00, while for-
merly only the very best trade was be-
ing catered to with only the finest class of
goods.

Patent Leather Again on Way

One new Swagger bag, with arched
strap handle on either side, is absolutely
square in shape. The very inside com-
partment shows a small pocket for bills
secreted on one side. The bottom of the
inside compartment, for change, is per-
fectly flat, and the depth and width of
the purse provide an exceptionally roomy
inside purse. On the outside, shallow
pockets provide room for a memoranda
pad and car tickets.

Another smart Swagger bag is of real
patent leather, embossed with vertical
stripes about one-half inch apart. This
type is also shown in vachette, or grain-
ed patent leather. A strong demand for
these lines is anticipated for the coming
season.

"Spider Web" Leather

One of the newest leathers being shown
is called "spider web," and as its name im-
plies the grain follows the web of the spider,
giving a very attractive effect. This leather
is being shown in soft tones of grey, brown
and blue. A new Swagger bag in this leather
has as its outstanding feature in design dia-
gonally cut lower corners, giving the bag
an original and unique appearance. This
bag has mirror fastened on the flap in-
side, and inside pockets for tickets and
memoranda pad, also a very roomy com-
partment within for change.

Another line of Swagger bag gaining
in popular favor is made of the well-known
alligator leather. Many of these bags are
being made with outside pockets, without
flaps, this pocket offering a place for Mi-
layd's fancy 'kerchief. In a great many

The cuts of new goods shown
here are presented by courtesy of
Canadian Leather Goods Company.

cases the "safety" pocket spoken of before
is shown, and is supposed to be used for bills.

"Avenue" Bags that are Unique

The "Avenue" bag is a new adaptation
that shows its most distinctive feature
when open. When the flap is lifted the
next layer of leather is found to be cut
down in a square in the centre, ostensibly
to show the pleated change purse within,
made of a contrasting shade of silk lin-
ing. Contrasting shades of linings are
used, such as rose with grey leather, and
the effect is very pleasing. Here again the
new "spider web" leather is shown to ad-
vantage.

The steady demand for silk bags has
noticeably increased, and without ques-
tion will do so even more with the ad-
vent of warmer weather. New metal
tops are forthcoming for this type of bag,
mostly shown in oxidized and green-
gold finishes. One new top is called A\e
"Roman helmet," the name giving some
idea of the shape, although not quite
as fitting a name as the manufacturers
would like. Unlike the usual flat top,
it rounds out on either side so that when
the silk is attached the sides of the bag
fall almost as curtains, providing great-
er width within the bag. Other tops are
being shown with this same tendency
to spread outward at the base, although

the top edge follows closely the usual flat
top handle. The inside linings in these bags
are finished with a heading where the silk
joins the frame.

The small pouch bag, with circular
oxidized top, containing mirror, is prov-
ing a big seller. So far these have only
been made up in moire silk.

This season the general cry seems to
be "immediate delivery," for from all ap-
pearances retailers have allowed their
stocks to become low before placing.
They are ordering in smaller quantities,
but oftener, and demanding rush delivery.
Two New Belts Shown

The %-inch belt has been found to be
the correct width, and so manufacturers
are concentrating on this width to a great
extent. The 1-inch width and the H-inch
width of last season have given place to the
M-inch width, and this has been decided
by popular demand.

One white kid belt of a new design shows
a blue and gold embossed band on top,
in sharp contrast to the white kid edges.
Another patent leather number in black
shows narrow Paisley edges stitched on
either side. These are just two of the latest
designs in the narrow belt.

A Silver Bracelet Novelty

A novelty that is proving very popu-
lar is called the "Peggy" bracelet. It is
a 48-inch chain of small silver beads,
and when wound around and around the
wrist takes the place of the silver ban-
gles so much worn. This bracelet can
also be worn as a necklet, and retails
at fifty or seventy-five cents.

School Supplies to Fore in Wingham

The Times Book & Stationery Store, Wingham, Ont., has been letting
the kiddies of the town know of recent weeks that it has on its shelves all
kinds of school supplies. The Times store is at present pushing scribblers,
exercise books, note books, slates, slate pencils, crayons, water colors, paint
brushes, erasers, drawing books, copy books, dictionaries, blotting paper,
lead pencils, pen holders, pen nibs, rulers, school bags, pencil boxes, pencil
pads, music dictation books, ink, mucilage and foolscap paper.

BOOKSELLER AND STATIONER

May, 1

Wall Papers Popular in Book Stores

Linton Brothers, of Calgary, Alta., Have a Big Department

Devoted Exclusively to This Branch of Home Furnishings —

Snappy Advertising by Booksellers in Weyburn, Ridgetown,

Fergus, Collingwood, Thamesville and Kingston

Not every book store
can "sport" a wall-
paper department like
the one shown here,
but spare space could
not be used to better
adv a n t a g e in the
spring.

Note the battery f
four "angled" elec'c
lamps to throw li t
on the pattern n .
Three sides are ul
for carrying stock i
racks.

THAT the handling of wall-paper is
restricted to no particular section
is evident from observations
which "Bookseller and Stationer" has
been able to make regarding the activi-
ties of the trade in Canada. In all parts
of Canada are to be found booksellers
and stationers who consider wall-paper
one of their finest lines.

Mr. Nelles, president of the newly-
formed Booksellers' and Stationers' As-
sociation, is one of the Guelph, Ont.,
dealers who handles this line and others,
picked at random from different sections
of the country, are:

E. B. Cragg, Bridgewater, Nova
Scotia;

J. D. Hutton, Edmonton, Alberta;

J. G. L'ttle, Ridgetown, Ontario.

Mr. Little ran an advertisement in the
Ridgetown press recently which read:

SPRING IS HERE

We have what you want on
WALL PAPER
The latest and most up-to-date
patterns. New designs in 21-inch
widths, one-third more paper in the
roll. Look over our sample books.
WINDOW SHADES
Hand-made oil opaque shades in
any color. Prompt attention given
to special orders.

ROOM MOULDING
A drive on wall paper has been under
way, too, in Kemton's Book Store, Wey-
burn, Sask. A typical Kempton an-
nouncement read:

NOW IS THE TIME
To Select
Your New

WALL PAPERS

We have Just Unpacked The Last
of Our Spring Shipments and We
Feel Sure That

YOU WILL BE DELIGHTED

WITH OUR SELECTION

We have a large assortment of

patterns to select from and, as in

former years, you will find our

papers

VERY REASONABLY PRICED
Linton Brothers, 120-122 Eighth
Avenue, East, Calgary, Alta., ask the
question:

ARE YOU INTERESTED
IN WALL PAPER?
These booksellers then go on to de-
scribe their stocks, placing stress on the
fact that they have a big department de-
voted exclusively to this all-important
item in home furnishings. They make
it plain, too, that a specialty is made of
interior decorations. For dining room
lovers they carry reproductions of
leather, burlap, basket cloths, monk's
cloth, shikiri cloth and other fabrics
running in price from 85 cents to $4.00
per single roll. They also carry a full
line of tapestry papers, silks, plain goods
and varnish papers.

Calgary Firm's Announcement

Another Calgary firm announces the
opening of the wall paper season as
follows:

We now feel quite safe in recom-
mending to your notice our wall
paper department as prices are set-
tled for a long time, painters' and
paperhangers' wages have been
agreed upon for one year, our stock

for the year is now complete and
is priced, therefore we can safely
state that prices are now at rock
bottom for a year at least.

"Another Important Pointer —
All our papers this year are 22-ins.,
this means a saving to you both
in paper and hanging.

"Call our department when you
require any information regard-
ing your decorating. Estimates
furnished, samples submitted, in
fact our whole department is at
your service. Will you not use it?

"In our very complete stocks you
will find: — Incrusta, Leatherettes, ,
Sanitile, Burlaps, Plate Rail, Chair
Rail, Picture Moulding."

Spring the Proper Season

Booksellers are making no mistake
putting forth a little effort to get the
share of the business that is going f<
every householder knows that no matter
how well the house is furnished, if tr|
walls and ceilings are in need of attei
tion, there is a large amount of irritatioi
This particularly applies in the case (
what might be termed "nervy" peopl<
A well-papered room undeniably has
most soothing effect, especially when th
color scheme has been wisely selectee
Dinginess should never be allowed in th
home when it can be brightened up a
but a small cost.

No time is more opportune than sprin
for house decoration. Bountiful natur
out of doors plays a part in reviving one
more the glories of brightness. Wha
an incentive this is to make the insid
of the house to harmonize with nature
Tt is worth much.

May. 1921

BOOKSELLER AND STATIONER

Even Prairie Folk Prefer the Best

\Y. L. Thurtell of Chaplain, Sask., Learns That People Are Particular in the Matter of Sta-
tionery Simple But Effective Window Display "Fathered" by R. O. Hurst in

Toronto — Where Price Tags Can Be Used to Advantage.

((

HAVE been making a special
leader of stationery, using good
quality lines, and I find that even
;he people on the prairie prefer the
jest."

This is a statement made to the editor
If Bookseller and Stationer by W. L.
rhurtell, of Chaplain, Sask. Mr. Thurtell
las been putting his stocks of stationery
;vell to the fore since the beginning of
;he year and he has found that his line,
f well handled, will bring big returns.
Ie has found out, too, that the best
juality lines go a good deal. faster, even
in the prairie, than the inferior grades.

One of the neatest stationery win-
lows noticed in a long time was that
•arried recently by R. 0. Hurst, 391
larvis Street, Toronto, Ont.

An Effective Toronto Display

In his western window Mr. Hurst had
>laced about two dozen boxes of an at-
ractive class of stationery, the lid of
■ach box being thrown back to show the
contents. Scattered around the floor
vere a number of writing pads and
ying on each pad and running through
he slender bands holding the envelopes
;ogether in the boxes was a pen. There
k&s nothing complicated about the dis-
may, but it was sufficiently striking to
attract and hold attention. An effective
background was formed by magazines,
a number of the latest being strung all
along the back of the window. Inside
were several boxes of envelopes, all
rearing price tags. Tags also adorned
the goods shown in the window.

There is no doubt but that papeterie
iib an excellent line to give particular
attention to when a change in the mat-
ter of display is being sought. A care-
fully selected stock of twenty-five,
thirty-five and fifty cent boxes, and ten,
Ifteen and twenty-five cent tablets does
pot run into a deep investment, and nets
ta very fair profit. Papeterie cover de-
signs has called out the best talent in
[the designer's art, and cannot help but
jbe an attraction not only to the cases,
ibut to the general appearance of the
store if properly arranged.

The assortment should contain a few
inumbers of ruled as well as the unruled
|variety of bond and linen paper. A few
jboxes of decorated or flower paper, of
the best grade, and fifty cent boxes sell
well to the foreign element. A genius
jsome time ago suggested marking the
j°dge of the boxes and tablets with a
jcapital U for the unruled and capital R
Ifor ruled papers, enabling one to pick
Jsuch stock without losing time; the box
paper can be more quickly distinguished
'where the envelopes are laid over the
paper. If the cases are very long it is

also a good plan to place the ruled stock
at one end of the case, the unruled at
the other end.

Some stores follow an excellent rule
in keeping the cheaper goods ^ut of im-
mediate sight, such as five-cent tablets
and ten and fifteen cent papeterie. If a
patron asks for a cheap table- a little
talk is first made on a better quality and
better appearance of the higher priced
article, and if he is not impressed i.nd
insists on the cheaper tablet, the little
trouble or time required to walk across
the floor to locate the cheaper grade,
only i. moment's delay, sometimes gives
the customer time to reflect, reconsider,
and, after all, order the better grade
first shown.

Hiding the Cheap Goods

In discussing the question of station-
ery it might be stated that for some
time to come price will be the chief con-
sideration in retailing. People will be
suspicious of wrong methods of fixing
and maintaining prices, and they wiil
shy from buying, thinking that the price
may go down the next day. They will
buy from the store where they know the
one-price system is in vogue, and they
will buy from the dealer who handles
nationally advertised, standard brands.

Manufacturers are now making liberal
use of the price in the advertising copy,
and it is up to the retailer to take notice.
The fact that a retailer does not men-
tion the price, and display it so that
people will see it, may spread the notion
that he is not handling nationally ad-

vertised goods, and that he is, therefore,
charging exorbitant prices.

Realizing the importance of the price
factor at this time, a manufacturer re-
cently prepared a special bulletin for the
guidance of his dealers. The bulletin
pointed out that a customer must never
leave the store "feeling that somehow he
has been compelled to pay more than he
expected for the article."

"If you have really convinced him of
the better 'results to be obtained with
the use of the better article," the bulle-
tin adds, "then he is pleased and satis-
fied that he has bought something better
for his purpose than he thought could
be obtained.

A Manufacturer's Bulletin
"The principle of 'fairness to all' in
business is so well established that no
long discussion of the one price policy
is necessary. Experience has proved
over and over again that no store can
cut its prices during the actual process
of selling to an individual and hope for
final success. 'Haggling' and its attend-
ant lengthening of the average time nec-
essary to closing a sale has been utterly
discarded to the great benefit of honest,
built-to-live business.

"Directly in line with the newer rela-
tion of absolute confidence between mer-
chant and customer due to dropping see-
saw bargaining, is the policy of definitely
marking all goods in easily read selling
figures. This simple procedure makes
immediately for fairness and confident
buying. You don't read to the buyer a
price indicated on the goods by some
system of tracks and cross-marks and
circles that looks like a Sunday-paper
puzzle. Instead the customer is shown
the price, $1.19, and knows certainly that
he is being asked to pay exactly what
every other purchaser of that same arti-
cle has paid and will pay — no more.

"This same confidence must not be
broken by a bargain policy that is weak-
kneed. The power of price reduction is
so strong as a business stimulator, both
of new business and of slow-selling lines,
that discussion here would be valueless.
But anything that has power has pos-
sibilities not only of good, but of evil.
That is why, to maintain continued con-
fidence, if a sale is advertised for two
days, the goods should be sold at the
quoted reduction for two days only. Third
day customers should be politely, but
firmly, quoted at the old standard price.
If your bargain sales are to have any
value at all and not undermine the
buyer's confidence in you, the buyer
must not go back to the old idea that the
retailer's gain is his loss. Such an im-
pression he will surely receive if you al-
low bargain-day prices to hang over."

BOOKSELLER AND STATIONER

May, 19

Now for a Canadian Authors' Week

John Murray Gibbon Heads Newly-formed Canadian Authors'

Association — Canada's Booksellers Will Be Asked to Co-operate

in Big Movement — Arthur Stringer Writes of The Gathering of

The Writing Clans in Montreal

CANADA'S authors have come to-
gether. They have organized an
association. The Canadian Auth-
ors' Association now makes its debut.
And it is up to the bookseller to make
the next move. For who is more in-
terested in the Canadian author than
the man who sells his books? A Cana-
dian Authors' Week comes next on the
program. Religious Book Week is just
a sample of what the booksellers can do.
Working hand in hand with the authors
of Canada, the booksellers of the Do-
minion can do much to popularize and
increase by a wide margin the demand
for Canadian books. This is an ob-
jective towards which the new associa-
tion will ask the trade to set its face.

Committees Ready for Action

John Murray Gibbon, of Montreal, is
president of the new association; B. K.
Sandwell, of Montreal, is secretary; W.
S. Wallace, of Toronto, is treasurer, and
the vice-presidents are: Basil King,
Boston; Archibald MacMechan, Halifax;
H. A. Cody, St. John, N.B.; Hon. Thomas
Chapais, Quebec; Stephen Leacock,
Montreal; Robert Stead, Ottawa; Pel-
ham Edgar, Toronto; W. T. Allison,
Winnipeg; Nellie McClung, Edmonton,
and Isabel Ecclestone Mackay, Van-
couver.

The members of the council, to con-
stitute with the president and vice-
presidents the working body of the or-
ganization, were elected by ballot, the
order of their names being determined
by the number of votes obtained:

Arthur Stringer, Chatham, Ont.; Bliss
Carman, New Canaan, Conn.; Ralph Con-
nor, Winnipeg; Marjorie Pickthall, Vic-
toria; D. C. Scott, Ottawa; Madge Mac-
Beth, Ottawa; Frank L. Packard, La-
chine; Sir Andrew MacPhail, Montreal;
Emily Murphy, Edmonton; L. M. Mont-
gomery, Prince Edward Island; Lloyd
Roberts, Otawa; Grace Blackburn, Lon-
don; W. D. Lighthall, Montreal; Robert
Service, Yukon and Paris, France; Lucy
Doyle, Toronto; Florence Randall Live-
say, Toronto; Agnes C. Laut, New York;
George Locke, Toronto; Hector Garneau,
Montreal; Louvigny de Montigny, Ot-
tawa; Miss G. Sime, Montreal; Theodore
Roberts, Fredericton and London, Eng-
land; Warwick Chipman, Montreal.

Committees have been appointed to
deal with such problems as copyright
interests, legal service for authors, the
standardization of contracts, the collec-
tion of overdue payments, the suppres-
sion of plagiarism, and even the enter-
tainment of distinguished foreigners.

"For mutual benefit and protection and
for the maintenance of high ideals and
practices."

This, according to the constitution, is
one of the objects of the association.

Characterizing the birth last month in
Montreal of "The Canadian Authors' As-
sociation" as a more memorable event
than it might at a cursory glance seem,
Arthur Stringer, writing in MacLean's
Magazine, said:

"It is our first nation-wide movement
to recognize and to organize the calling
of arts and letters in this Dominion.

And it brought into being our first rea
representative association of nat
authors. Any convention, indeed, wh
could count among its attending me
bers such names as Basil King a I
Stephen Leacock and Bliss Carman a I
John Murray Gibbon and Frank Pa(
ard and Sir Andrew MacPhail and Fl
ence Randall Livesay and Robert Ste
and Bernard Sandwell and Madge M;
beth and Pelham Edgar and Archib;
McMechan and W. T. Allison and Fr<
erick William Wallace and Hector Gi
neau and Sir Arthur Currie makes .
rather respectable approach towai
nationality in character.

Basil King's National Plea

"And equally national was the no
struck by the different speakers. It «:
interesting to hear Basil King deno
inate Canada, standing half way as i|
does between the American and t«
Briton, as the annealing agent and t-
interpreter between the Anglo-Saxon
the Old World and the Anglo-Saxon '
the New. It was an eloquent serm
he preached on the bigness of Canac,
a bigness which he could see in fit a
proper perspective after thirteen yea
of exile as an emissary of Canadian c\
ture in the outlands of Boston.

"Equally vital was Professor JM
Mechan's impeachment of the Canadi;
for his characteristic crime of diffiden<
when he still questioned the existen
of a French-Canadian literature with
our borders after the French Acaden
had duly crowned one of our poets ai

Here are five "orig-
inals" of the Canadian
Authors' Association.
Reading from left to
right they are Dr. Geo.
H. Locke, Prof. Pelham
Edgar, and Messrs.
Arthur Stringer, Hec-
tor Garneau and Basil
King.

May, 1921

BOOKSELLER AND STATIONER

■H

MRS. ISABEL ECCLESTONE McKAY

still stood skeptical as to a national note
when a Canadian — in the person of Sam
Slick — had founded the school of Amer-
ican humor and Canadian writers had
produced so much real poetry and so
many real novels. It was interesting,
too, to hear Dr. George Locke point out
what the Canadian librarian could do
to accentuate the Canadian note in our
literature, and to hear Madge Macbeth,
with an intonation which clearly be-
trayed her origin south of the Mason
and Dixon line, announce that she was
an apostle of the newer movement which
was bringing authors into Canada in-

MRS. EMILY MURPHY
("Janey Canuck")

stead of driving them out across its
borders.

"It was interesting to hear Bliss Car-
man acknowledge what getting back in
the midst of his own people really meant
to him, and explain how contact with
one's native soil was the truest source
of inspiration. And right here I should
like to stop long enough to announce my
conviction that this new Authors' Asso-
ciation of Canada ought to interest it-
self in the establishment of a Poet
Laureateship for our Dominion and be-
gin the good work by handing the job
and the annual run of Niagara grape-
juice over to our own Bliss.

"Equally interesting was Frank Pack-
ard's plea for the Canadian periodical,
his concession of a fair-play spirit to its
American rival, but his insistence on the

MRS. NELLIE McCLUNG

native-born writer doing his bit to back
up the native-born magazine. But most
interesting of all, it seems to me, were
the situations and the speeches which
arose out of the Canadian copyright
question. For it was to wrestle with
this dolorous subject that the conference
was primarily called. It was the one
point which became incandescent. Sir
George Foster, who had found it impos-
sible to attend the convention in person,
was represented by Mr. Ritchie, the
reputed framer of 'Bill 12,' now before
the House, the hated bill which stands
to a working author as about what a
red flag is to a bull. More heat than

Shown here with B. K. Sandwell of Montreal, Secretary of the Canadian Authors' Association (in the centre) are Frank

Packard and Rev. H. A. Cody.

BOOK S E L LER AND STATIONS R

May. 1921

light, I am afraid, developed from Mr.
Ritchie's efforts at elucidation. But a
high point of dramatic irony was surely
reached when the emissary from Ottawa
paused in his labors long enough to
deplore the fact that so few authors
were men of independent means and to
suggest that one of the best moves the
new association could make would be
the inauguration of an endowment fund
for its indigent members. That, as one
member took the pains to point out,
would become a prompt necessity, pro-
vided any such copyright legislation as
that being considered by the House
should become the law of the land.

That Copyright Legislation

"The same touch of irony also seemed
to crown the statement of M. Louvigny
de Montigny, who came as the unofficial
representative of the Senate and pleaded
that nothing be done to wreck a bill over
which the Solons of our capital had
labored so long. The authors assembled,
of course, who felt they may have had
a trifle too little to do with those labors,
could only smile sadly when M. de Mon-
tigny pointed out that copyright was
one of the oldest legal considerations on
our continent, Barbeau having clearly
demonstrated that three hundred years
ago our Indian tribes maintained a copy-
right regulating making it punishable
by death for the singer of one tribe to
adopt the family song of a neighboring-
tribe."

Referring to the exodus of Canada's
writers to other climes, Mr. Stringer
went on:

"A plaintive voice piped up, not so
long ago: 'Where are the Canadian
poets?' And an answering voice, not
untouched with cynicism, retorted: 'On
the train to New York!'

"But times must have changed. For
only last month, in the city of Montreal,
I saw more than one hundred honest-to-
goodness Canadian poets and authors
gather together for the purpose of form-

BLISS CARMAN

ing a sort of union of the ink-pot. They
were there like bees about a syrup-
barrel, pen-pushers from the Western
provinces, expatriate novelists from New
England, story-tellers from Nova Scotia,
magazine-writers from the banana-belt
of Ontario, silver-tongued poets from
Quinte and Old Quebec, scholars and
philosophers from the universities, and
even publishers and magazine-makers
from the sister-city of Toronto. They
were there to get unionized and have
walking delegates and grievance-commit-
tees after the manner of the plumber
and the locomotive-engineer. They were
very serious about it all. And as I lis-
tened to that solemn talk of theirs it
suddenly came home to me that a new
age had dawned for Canada. Thei'e, be-
fore my eyes, she was giving birth to a
new profession. She was publicly ana
officially acknowledging that her authors
were a body of men and women to be
reckoned with, to be listened to and per-
haps some day even to be legislated for.

Difference to Old Days

"It came as a shock, of course, for old
traditions died hard. It was not easy
to believe that Sir Arthur Currie could
solemnly face that battalion of mere
authors recruited from the obscure hin-
terlands of our Dominion and say he was
honored to welcome them to Montreal

Here are two of Canada's outstandiyig women
authors. On the left is Mrs. Madge Macbeth and on
the right is Miss Agnes C. Laut. Both have numer-
ous articles to their credit and both are displaying a
hearty interest in the Canadian Authors' Association.

and to the sheltering wing of McGill
University, since they were destined to
be not only the fusing power of two
races but also the interpreters and cus
todians of all the nobler traditions of
those races. It seemed so different to
the old days, the old days when Robert
Barr complained that Canada spent more1
money on her whiskey than on her auth-
ors, and the attic of the city was con-
sidered the one and only highway to the
Attica of the soul, and a man who broke
into song anywhere along the back con-!
cessions was avoided by the circumspect
and condoned by the rural constabulary.
Even Lombroso, you may remember, was,
once asked to define the difference be-
tween the man of genius and the lunatic,
and that great psychiatrist, you may*
also remember, curtly replied: 'The lat-
ter is assured of his board and keep!'

Less Vagabondage Now

"But all that, I venture to repeat,
seems to have changed. The troubadour
of the Renaissance may really have pan-
handled his way up and down his native
country and sat below the salt when
taken in by the landed gentry. The
authors of the earlier centuries may
have been more or less vagabonds, suf-
fering permanently, in the words of
Bonner, from the .temporary embarrass-
ments of the bohemian. But the twen-
tieth-century man of letters is and must
be primarily a business-man. It is im-
posed upon him. He can reach his audi-
ence, nowadays, only through the com-
plicated machinery of the press. He
must in some way tune in with that
intricate instrument, just as that in-
strument must in turn tune in with him.
Not, please heaven, that he must always
howl with the voice of the pack. His
human right to human expression is his
own. But to achieve a community hear-
ing he must bend to community obli;
gations. He must help his country, if
he expects his country to help him."
Continuing, Mr. Stringer stated:

April 22, 1921.

BOOKSELLER AND STATIONER

"Now, my personal conviction is that
this migration to a foreign court proved
less calamitous to the Canadian author
than many of the happier stay-at-homes
would have us believe. It at least shook
the dust of the parochial out of his
system, tended to internationalize his
outlook, widened his perspective, and in-
dubitably humbled that proud and
haughty spirit peculiar to localized
celebrity. But his country lost him; and
'he, in turn, lost something with his
country. For there is, after all, a good
deal of truth in that old Antaeus fable,
tin contact with the soil our strength
comes back to us. And the Canadian,
both at home and abroad, seems to be
finding it out.

Toronto Authors Organize a Branch

Of the New Dominion Association

FORMAL organization of the Toron-
to branch of the newly-formed Authors'
Association took place in Toronto
at a meeting in Victoria College. This
branch is one of the two which will exist in
Ontario, and will include all that part of the
Province from Toronto westward to Kenora
and eastward taking in Peterboro' and
Belleville. Professor Pelham Edgar, ap-
pointed at the general meeting in Montreal
as chairman for the Toronto branch, pre-
sided.

It was decided to elect two vice-chairmen,
one each from the men's and women's sec-
tions. J. E. Middleton was elected vice-
chairman from the men's section, and Mrs.
D. C. McGregor (Marion Keith, who wrote
"Duncan Polite," of happy memory) was
elected vice-chairman from the women's
section. Hugh S. Eayrs was elected sec-
retary-treasurer.

It was decided that a committee, com-
posed of nine members for Toronto and
four for the district, should be appointed
by the officers, and the chairman proceeded
to discuss the qualifications for full and asso-
ciate membership, declaring that the execu-

tive committee of the parent association had
"made broad the pathway of approach to
full membership," to admit not only
authors, but writers of copyrightable ma-
terial.

A full record of all work done by active
members throughout the year will be kept,
and for its accuracy the individual will be
responsible.

It was announced by Mr. Mackenzie
that the Ottawa branch has already been
formed; Manitoba will meet in a few days
to form its Provincial branch, under Prof.
W. T. Allison, and Edmonton and Van-
couver are under way.

Among those present at the meeting were
Dr. Locke, Prof. J. A. Dale, Mr. W. A.
Fraser, Prof. Playfair McMurrich, Sir
Bertram Windle, Mr. Britton, Dr. Pratt,
Mrs. J. F. B. Livesay, Mr. C. C. Jenkins,
Mrs. Sharman, Prof. M. W. Wallace, Mr.
R. J. Hathaway, Mr. William Banks, Mr.
and Mrs. J. W. Garvin, Miss MacMurchy,
Miss Macdonald, Miss Estelle Kerr, Mr.
Bernard Preston, Mrs. Felix Devine, Miss
Patterson, Miss Mary Houston, Mr. Guy
Morton and a number of others.

Editor on Booksellers' Committee

B. S. Sandwell, secretary of the Canadian Authors' Association, has
notified W. C. A. Moffatt, editor of Bookseller and Stationer, of his appoint-
ment by the executive to a position on the Public Libraries and Booksellers'
Committee which is made up as follows: Prof. Archibald MacMechan, W. J.
Healey, Hector Garneau, Hugh S. Eayrs and W. C. A. Moffatt.

Two of the outstanding members of
the Canadian Authors' Association —
Professors Archibald McMechan (top)
and W. T. Allison.

PROFESSOR STEPHEN LEACOCK
One of the stalwarts of the new Canadian Axithors' Association.

B 0 O K S E L L E R AND STATIONER

May, 192]

Publishers— Authors— Booksellers

"All Interested in the One Thing" Says McClelland of Birth of

Canadian Authors' Association — Hugh S. Eayrs Thinks Better

Books Will Be the Result — Publishers Welcome Coming Into

Being of New Organization

THAT the new Canadian Authors'
Association will be welcomed by the
publishers is evident from the dis-
tinctly commendatory attitude that is being
shown by the heads of the houses in general
in Toronto. In conversation with the editor
of Bookseller and Stationer some of the
publishers unhesitatingly state that the new
association should be able to do a good work.

"No doubt the publishers will welcome the
association," stated Hugh S. Eayrs, presi-
dent of the MacMillan Company of Canada,
adding: "I am not of the opinion that the
coming into being of the Canadian Authors'
Association will mean more books but I
do believe that it will mean better books.
It would be foolish for any reviewer to boost
Canadian books just because they are
Canadian. It would tend to set up a false
standard of values. That is the attitude
that we adopt here. We are keener to-day
for Canadian authors than ever before and
there is no doubt but that the association
will aim particularly at the development of
better Canadian material.

"In the past Western stories have pic-
tured Canada simply as a place where pretty
girls and cowboys abound. Yet historical
Canada could be made a background for real
Canadian novelizing. No author yet has
done justice to the war of 1812. Niagara is a
rich field for the novelist and there are many
features about Canada which might well be
developed."

"So far as the publishers are concerned,"
went on Mr. Eayrs, "there has already been
a move towards co-operation with the
authors. There is a move on foot to stage a
Canadian Book Week. This should be a
very important thing. To my mind, the
publishers will be heart and soul in this
project. This is one of the things that the
two associations can do. Personally, I am
strong for better Canadian books. But
the remedy rests with the critics. A book
must be judged by the best accepted stand-
ards of the Old World just like a good show.
And, in my opinion, the association prom-
ises to be a real, live organization. One of

HUGH S. EAYRS,
President of the Macmillan Company of
Canada, who has been elected Secretary-
Treasurer of the Toronto branch of the
new Canadian Authors' Association.

the first things it did was to admit pub-
lishers as associate members. This move ties
the publisher up right away with the au-
thor's interest."

Touching on the much-talked-of copy-
right question Mr. Eayrs stated that the
matter of copyright was primarily of interest
to authors.

Said Mr. Eayrs in conclusion: "I feel that
the publishers' interests are identical with
those of the authors. The new Canadian
association, co-operating with the publishers,
will have a tremendous effect. The new or-
ganization will get across systematically and
methodically the best material. They'll talk
to the publishers now as business men to

business men. It will mean, with us, mon
care in selection and will undoubtedly be .
good thing for the book trade throughout.'

"The formation of the association is th
finest thing that ever happened for Canadiai
authors," said Mr. McClelland, of McClel
land and Stewart, in discussing the matte
with the writer.

"I heartily approve of it," he went on t
say, "and I believe it will be a good thing fo
the craft in general — authors, publishers an'
booksellers. It means that we will all b
co-operating. We are already talking ove
plans for a Canadian Authors' Book Wee
and Children's Book Week. Personally,
wish the Canadian Authors' Associatioi
every success."

As chairman of the publishers' section c
the Toronto Board of Trade, Mr. McClel
land states that these questions have beei
talked over at recent meetings and that al
seem to be in favor of these special weeks
The dates, however, have not yet been set
This question, though, will likely be deal
with by a special committee.

"The authors can be a big help to th
publishers — there is no doubt about that,
added Mr. McClelland. "Publishers, au
thors and booksellers are all intereste*
in the one thing. If the authors are no
successful neither can the publishers ani
booksellers be and if the publishers are no
successful it works out the same way. Al
three are inseparably linked up."

Expressing the belief that the Canadian
Authors' Association should be able to hel]
Canadian literature, Donald G. French, c
the McClelland and Stewart house an
founder of the Canadian Literature Gut
expressed the opinion that Canadians woul
read Canadian books in preference to othf
books if they had some way of distinguishin
them.

"Some don't know what Canadian book
there are to read," said Mr. French going o
to say it was one of the aims of the Can
adian Literature Club to make Canadia
authors' works better known.

Toronto Retailer's Views On The Selling of Books

It was a great night for publishers, authors and retailers when representatives of all three branches of the book
business met at a dinner in the National Club, Toronto, to hear J. Murray Gibbon, President of the Canadian Au-
thors' Association, and Frederick G. Melcher, Managing Editor of the Publishers' Weekly, of New York, and secre-
tary of the National Association of Book Publishers of the U.S. From this meeting, it is hoped, will spring a
spirit that will mean much for the book trade of the Dominion.

Seated at each side of John McClelland, President of the Publishers' Section of the Toronto Board of Trade, at
the head table were Messrs. Tanguay, S. B. Gundy, Thomas Allen, F. G. London, Arthur Spratt, E. W. Walker, S. B.
Watson, Hugh S. Eayrs, George Stewart, Frank Appleton, Henry Button, F. G. Thompson, William Brady, B. T.
Ripley, T. H. Durham, P. A. Maxwell, and others.

Following intensely interesting addresses by Messrs. Gibbon and Melcher on the marketing of books and plans
for increasing their sales, a general discussion followed in which nearly all took part, Manager Ripley of the Mc-
Ainsh Book Store speaking on the problem of the small bookshop. More knowledge of books on the part of the
man behind the counter was absolutely necessary, he said, to bring the book business back to where it ought to be.

May, 1921

milium

BOOKSELLER AND STATIONER

New Books of the Month

PUBLISHED BY FIRMS
THROUGHOUT DOMINION

McClelland and stewart

Fiction

The Spoils of the Strong, Eleanor Talbot
Kenkead; The Mating of the Blades,
Achmed Abdullah; Jim Lofton, American,
George Brydges Rodney; Lady Trent's
Daughter, Isabel C. Clarke; The Fourth
'Dimension, H. A. Vachell; Twisted Trails,
Henry Oyen; The Custard Cup, Florence
Bingham Livingston ; The Vision House,
' C. N. & A. M. Williamson; Blind Mice,
C. Kay Scott; Lantern Lane, Warwick
Deeping; Alf's Button, W. A. Darlington;
! Bindle, Herbert Jenkins; Malcolm Sage,
Detective, Herbert Jenkins; Blue Pete:
Half Breed, Luke Allen (Canadian West
• Novel); Swamp Breath, Robert Simpson;
', They Went, Norman Douglas; Rosi Mundi,
Ethel M. Dell; She and Allan, Rider Hag-
gard; The Night Club, Herbert Jenkins;
The Lady of the Lawn, W. Riley; A York-
shire suburb, W. Riley; Through a York-
shire Window, W. Riley; John Dene of
Toronto, Herbert Jenkins; The House That
Jill Built, Ethel Holdworth; The Marriage of
Elizabeth, Ethel Holdworth; The Shadow of
; Stephen Wade, Arthur Compton-Rickett;
The Green Lady, Violet Tweedale; The Hill
I of Crows, Frederick Sleath; The Strangeness
of Noel Carton, William Caine; The Golden
Goat, Paul Arene, Translated by Frances
I Wilson Huard; A Dominie in Doubt, A. S.
jNeill, $1.50.

Recent Fiction
The Parts Men Play, Arthur Beverley
i Baxter (New Edition); The Prairie Mother,
Arthur Stringer; Imperfectly Proper, P.
O.D. (New Edition).

Non-Fiction
On Set Backs, David Leslie Brown, $1.35;
How to Write Photoplays, John Emerson
and Anita Loos, $1.75; Daily Manna, James
Gilchrist Lawson, $1.75; High Frequency
Apparatus, Thos. Stanley Curtis, $3.50;
Experimental Wireless Stations, R. E.
Edelmann, $3.50; What Happened at Jut-
land, C. G. Gill, $3.50; Climbing and Ramb-
ling Roses, Pansies and Violets, (Gardening
Handbook Series), 30c.

Juvenile
The Bunnykin Books $1.00 each

Mrs. Bunnykin's Busy Day, Alan Wright;
Tony Twiddler, His Tale, Alan Wright;
The Story of the Saucy Squirrel, Alan
Wright; The Tale of the Trail of a Snail,
Alan Wright; Bulgy Billy, Marion Jack;
Secrets of the Flowers, Mrs. E. M. Coker;
Dear Old Bogey, Marion Jack; Mr. Bunny-
kins Builds a Bungalow, Alan Wright;
The Dragon Fly Buss, Alan Wright; Uzz,
Fuzz and Buzz, Tinker Taylor; Dolly
Dingle, May Wynne; The Princess who
Forgot, Draycott M. Dell.

The Peter Rabbit Books, 60c. Each

The Tale of Peter Rabbit; The Tale of
Squirrel Nutkins; The Tailor of Gloucester;
TheTale of Benjamin Bunny ;TheTaleof Two
Bad Mice; The Tale of Mrs. Tiggy- Winkle;
The Tale of Pigling Bland; The Story of a
Fierce Bad Rabbit; Appley Dapply's Nur-
sery Rhymes; The Tale of Mr. Jeremy
Fisher; The Tale of Tom Kitten; The Tale of

B. LENOX SIMPSON,
political adviser to the president of China
and a well-known writer on Oriental
questions — his writings being under the
name of "Pntman Wheal" — who is mak-
ing the acquaintance of the \rade in Can-
ada. Recently he addressed the B.C. In-
stitute of Journalists on the Oriental
situation. He is now on his way to
Britain to place the Chinese position be-
fore the Imperial Conference. On his
way he will probably address meetings
in Toronto and Ottawa and will also
present the Chinese case to the legislators
at the Capital. — Photo by Steffens-Colmer
Studio, Vancouver.

Jemina Puddle Duck; The Tale of the
Flopsy Bunnies; The Tale of Mrs. Tittle-
mouse; The Tale of Timmy Tiptoes; The
Tale of Mr. Todd; The Story of Miss Mop-
pet; The Tale of Johnny Town-Mouse.
Miscellaneous
Songs of Donegal, Patrick MacGill, $1.50;
The Jewel House, Maj.-Gen. Sir George
Younghusband, $5.00; Modern Men of
Mark, Mrs. Stuart Menzies, $7.50; A Book
on Angling, Francis Francis, $5.00; The
Reviera of the Corniche Road, Sir Frederick
Treves, $7.50; Modern Motor Truck,
Victor W. Page, $5.50; Mystic Isles of the
South Seas, Frederick O'Brien.

HODDER AND STOUGHTON
Fiction

Sweet Stranger, Berta Ruck, cloth, $1.75;
House to Let, Wm. Le Queux, cloth, $1.75.

S. B. GUNDY
Fiction

O'Henry Memorial Award Prize Stories,
1920, cloth, $1.90; The Dude Wrangler,
Caroline Lockhart, cloth, $1.75; Savages,
Gordon Ray Young, cloth, $1.75; An Ocean
Tramp, William McFee, cloth, $1.75; The
Second Mrs. Clay, Katharine Havelock

Taylor, cloth, $1.75; The Seeds of Enchant-
ment, Gilbert Frankau, cloth, $1.75.
Non-Fiction
United States Steel, Arundel Cotter,
illustrated, cloth, $3.00.

THE MacMILLAN COMPANY
History and Public Affairs

Modern Democracies, the Right Honor-
able Viscount Bryce, O.M., P.C., D.C.L.,
F.R.S., author of "The American Common-
wealth," $10.50; The Salvaging of Civiliza-
tion, H. G. Wells, $2.00; A Friends' Chron-
icle, William Allen White; Battle Studies,
Colonel Ardant du Picq, $3.00; History of
the University of Virginia, Philip Alexander
Bruce.

Fiction

In His Own Image, Mary Briarly, $2.00
The Golden Answer, Sylvia Chatfield, $2.00
A Case in Camera, Oliver Onions, $2.00
My South Sea Sweetheart, Beatrice Grim-
shaw, $2.00; Timber Wolves, Bernard
Cronin, $2.00; The Golden Windmill,
Stacy Aumonier, $2.00.

The Novels of Dostoievsky translated by
Constance Garnett: A Friend of the Family;
The Brothers Karamazov; Crime and Pun-
ishment; The Eternal Husband; The Gamb-
ler; White Nights; The Insulted and In-
jured; The Idiot; The Possessed; A Raw
Youth; House of the Dead; An Honest
Thief.

The Tales of Chekhov: The School Mis-
tress; The Lady with a Dog; The Party;
The Darling; The Bishop; The Duel;
The Wife; The Witch; The Chorus Girl and
Other Stories.

The Novels of Turgenev, $2.00 each:
Rudin; House of Gentle Folk; On the Eve;
Fathers and Children; Smoke; Virgin Soil,
2 Vol.; Dream Tales; Torrents of Spring;
Lear of Steppes; Diary of a Superfluous Man;
Desperate Character; The Jew; Knock,
Knock, Knock, and Other Stories; The Two
Friends and Other Stories.

Civics and Politics

Industrial Government, John R. Com-
mons.

Citizens' Library Series, $4.00

The Marketing of Whole Milk, H. E.
Erdman; The Non-Partisan League, An-
drew A. Bruce; Popular Government,
Arnold B.Hall.

Poetry and Drama

The Plays of Edmond Rostand, Trans-
lated, Henderson Daingerfield Norman,
2 vol., $10.00 per set; Avon's Harvest,
Edwin Arlington, $1.50; Dramatic Legends
and Shorter Poems, Padraic Colum; Selected
Poems, William Butler Yeats, $3.50;
Highland Light and Other Poems, Henry
Adams Bellows, $2.00.

Essays and Criticism

Our Fight, Too, Owen Wister.
Science

For Parents and Teachers, William Le-
land Stowell, M.D., $3.50; A Dictionary of
Chemical Solubilities, Arthur M. Comey and
Dorothy A. Hahn.

Agriculture
Rural New York, Elmer P. Fippin, $2.50;
Commercial Apple Industry, J. C. Folger
and S. M. Thompson, $3.00.

BOOKSELLER AND STATIONER

Mav. 192

is>taff Eebtetog of ^easionaole Poofes

WITH A SOUTHERN FLAVOR

Nancy Carroll in "Show Down" a Heroine

of Unusual Charm and Grace

To certain people a story of the chival-
rous South always appeals. Such a tale
is "Show Down" (G. P. Putnam's Sons,
price. $2), which deals not with war but,
just the same, with fighting1. However,
the fighting is on the legislature floors
rather than on gory fields of strife.
"Show Down" presents an authentic pic-
ture of little- known aspects of the South
as it is today and, as in all stories of
that land of gallant gentlemen and fair
women, romance and grace are well to
the fore. The plot has for its central
figure a slip of a girl who faces the
world "on her own" and fearlessly com-
bats both crooks and crookedness. The
love story running through the book is
of an intensely interesting nature, the
charming heroine being a brainy and
humorous little person with a spirit of
her own. This highly entertaining novel
by Julia Houston Railey should prove to
be one of the season's finest, appealing
particularly to the fair sex.

STIRRING AND MEMORABLE

Lovable Characters Well Drawn in Sylvia
Bates' "The Golden Answer"

"The Golden Answer" by Sylvia Ches-
ter Bates (The Macmillan Company of
Canada, $2) will undoubtedly prove to
be one of the popular books of the year.
Plainly but attractively bound, this book
presents Amos Fortune, himself a writer,
and little Harmony, one of the unforget-
table children of fiction. All the charac-
ters are handled with a true sense of
human values, which fact in itself does a
great deal towards making the book in-
teresting reading. The question that
engrosses attention is — what happens
when a somewhat selfish and well-to-do
woman weds a poor man whom she is
not even sure she loves. The members
of the trade who have read or handled
"The Geranium Lady," "Elmire College
Stories" or "The Vintage," all by the
same authoress, will have some idea of
the calibre of "The Golden Answer."
There is certainly nothing melodramatic
about the story, nothing startling, noth-
ing particularly out of the ordinary, but
those looking for a quiet, interesting and
thoroughly delightful novel will be sure
to find what they are seeking.

A CRUSADING ADVENTURE

The Stirring Narrative of Two Youths

Who "Did Their Bit" in Palestine

Another Avaleen Stein story, "Our
Little Crusader Cousin of Long Ago,"
has just been published by the Page Co.,
of Boston, $1. This is the twelfth volume
of an educational series for young peo-
ple which was started some time ago.
The story, in which children are bound
to be interested, is that of two gallant
boys who went to Jerusalem on the third
crusade as the pages of Richard the Lion-
Hearted of England and Phillip Augus-
tus of France. It is a war story told in
an easy flowing style that should appeal
to little ones.

BOOK FOR GIRL GUIDES

Alice Behrens' Collection of Games —

Published by London Company

Constable & Co., Ltd., London, Eng.,
have published in paper-cover form a
small book which should prove useful
for girl guide organizations or, as a
matter of fact, for girls anywhere.
From cover to cover the book is filled
with descriptions of games of all kinds,
the full details of how to play each one
being given in plain language which the
smallest guide could understand. Alice
Behrens has made the collection and
there is an interesting foreword by Sir
Robert Baden-Powell. The book, which
retails at a shilling and six pence, is
compiled with a view to being a help to
girl guide organizations both by offering
a good selection of games and by, pos-
sibly, suggesting further inventions in
the same direction on the part of mem-
bers themselves. The bookseller might
chalk up many sales by offering these
for schools, juvenile organizations, plan-
ners of picnics, outdoor sports, etc.

THIRD "PEGGY STEWART"

Second Volume of Navy Girl Series

Deals With School Life

Particularly atractive for young girls,
both as to its cover and its contents, is
"Peggy Stewart at School" (G. P. Put-
nam's Sons), second of the Navy Girl
series by Gabrielle E. Jackson. Just as
the first showed Peggy at home the sec-
ond now finds her at school. These
stories of a delightful young girl are
proving popular with the "misses" who
follow with close attention the adven-
tures and experiences.

A BLOOD-STIRRING STORY
"The Strength of the Pines" Filled Wit
Action, Adventure and Sentiment

Another exciting narrative of incident
surrounding a feud in the Oregon mour
tains is "The Strength of the Pines
(The Ryerson Press, Toronto, $2). Th
fight of a brave man and a splendi
woman against great odds is splendidl
portrayed in this red-blooded tale i
which the human types are downrigh
and primitive. Only a man with an int
mate knowledge of the great outdooi
could do justice to such a book. And i:
"The Strength of the Pines" Edison Mai
shall is at his best. The "killer," an enoi
mous grizzly bear, plays no small paj
in this fight of hate between human,
The story tells of a man of mountai
stock who had been educated in the cit
returning to the mountains to solve th
mystery of his boyhood and of the n
newal of an hereditary feud. Ho*
Bruce Duncan carries himself through
all is told in a manner that makes th
reading of the book a distinct pleasun

THE NEXT GERMAN WAR
"The New Race of Devils" Is a Startlin
Narrative. By Ex-prisoner of War

Just how close "The New Race o
Devils" (Anglo-Eastern Publishing Col
London) comes to the truth it is har
for the writer to say, but certainly n
more startling book has been publishe
in a long time. The theme of the narra
tive is the German's hatred of his con
querors and shows the German profes
sors' efforts to produce a new race o
devils for but the one purpose — reveng
upon their enemies. Following the pro
duction of this race, the story carries th
reader twenty years ahead and throw
him into the machinations of a nev
kaiser in his ambition to overthrow th
former conquerors of the Fatherlanc
The author, John Bernard, tells in inter
esting fashion how the scientifically-bre'
Huns of 1941 turn on their rulers an<
complete the work started by the allie
twenty years before. The book is ii
novel form, and although its messag-
may seem incerdible to the lay mind, a
were the works of Jules Verne in th<
middle of last century, it at any rati
brings to mind the words of Josephus
"There is nothing new under the sun."

Mav, 1921

BOOKSELLER AND STATIONER

A REFRESHING NARRATIVE

SIR H. JOHNSTON'S

LOVE FOR REALISM

What is perhaps the most noticeable, the
most outstanding feature of "The Man Who
iDid the Right Thing" (The Macmillan
Company of Canada, price $2.50) is Sir.
Harry Johnston's passion for the realistic.
There is a note of sincerity running through
this remarkable romance that is not to be
overlooked. It is the author's boast that he
:has introduced into his novels very little
ivhich has not had its main foundation in
'act or direct observation. Sir Harry knows
!East Africa. This is evident throughout the
|;tory and a good deal of the author's past
life is reflected in the personality of his Capt.
[Roger Brentham, pioneer, explorer, botanist
und administrator who plunges fearlessly
] nto the depths of savage forests, defends the
natives, discovers and develops new regions
r0r the empire, renders gallant service to
that empire during the Boer War and then
igain following the outbreak of the Great
'War steps over official red tape and suc-
ceeds by his own efforts in placing the
Country more deeply in his debt.
I "The Man Who did the Right Thing"
ts a moving tale with its own fair share of
thrills to satisfy the most adventurous and,
jn addition, sufficient "educational matter"
jto give the reader a glimpse of that side of
the Briton's life in Africa which is seldom
pxposed. There is no one class to which
Sir Harry Johnston's latest will particularly
appeal unless it is to the man who has a
veritable passion for tales of British daring
'for the empire. It is a story that should ap-
peal to almost every lover of a stirring nar-
rative and to the man of British blood will
It come as a novel calculated to keep alive
the fires of loyalty and self-sacrifice for the
lation's good.

IN INTERESTS OF HEALTH

'Teeth and Health" Emphasizes Import-
ance of Keeping Mouths in
Proper Condition

; A book which should appeal to every
person who is interested in his or her
own or some person else's health is
! 'Teeth and Health" ($2.50), which has
jjust been published by G. P. Putnam's
Sons, New York and London. Thomas
[J. Ryan, D.D.S., and Edwin F. Bowers,
M.D., have compiled the information
which tends to show how good health
may be secured and kept by close atten-
tion to the essentials of living which are
so commonly neglected. Just how the
teeth affect the human system is clearly
[set forth, the conclusion established be-
ing that free dental clinics are the coun-
try's greatest need. The book should
prove valuable, too, to teachers and
school librarians as it shows how school
lecturers in oral hygiene are doing a
splendid work in familiarizing the chil-
dren with the dangers of tooth decay
and tooth rot. The compilers present a
scathing indictment against the crime of
carelessness, for which, they claim,
there is no excuse except ignorance.

"The Custard Cup" Is Fashioned Along
Lines of "Mrs. Wiggs of Cab-
bage Patch"

Something after the same style as
"Mrs. Wiggs of the Cabbage Patch" is
"The Custard Cup" (McClelland and
Stewart, price $2) by Florence Bingham
Livingstone. This is a book which will
appeal to the customer who likes humor
of a refreshing and "homey" nature. The
man or woman who laughed at, or with,
Mrs. Wiggs, Pollyanna and David Harum
will thoroughly enjoy "Penzie," Crink
and Lettie and Thad and the other whim-
sical bits of mortality in Miss Living-
stone's latest effort. The philosophy and
humor of life conveyed by this narrative
are both comforting and gladdening. The
Custard Cup is a tumbledown tenement
where there are to be found some of the
most enjoyable bits of mankind imagin-
able. The story is replete with mystery
and love and depicts the struggle which
the four principal characters have to
live on nothing a year. It is a tale of
human kindness, of the genuine joys to
be found in the little things of life. There
is something about the humorous wisdom
of the Custard Cup philosophy that wil'
appeal to a large percentage of the fre-
quenters of the book store.

TWO "THRILLERS" BY

POPULAR AUTHORS

TIPS FOR MOTOR CAMPERS

Outdoor Enthusiasts Should Be Inter-
ested in Elon Jessup's Infor-
mative Volume

With the summer approaching with
the rapidity of the much-talked-of comet
the thoughts of outdoor enthusiasts in-
stinctively turn to camping parties, mo-
tor tours and such things. Not infre-
quently the bookseller is asked if he has
anything on hand which might tend to
"make camping easy." G. P. Putnam's
Sons, New York and London, have pub-
lished "The Motor Camping Book ($3),
by Elon Jessup, associate editor of "Out-
ing," which is designed to start the mo-
tor camper off with the right foot. There
are over a hundred illustrations in this
book which give a practical working
knowledge of the popular recreation of
camping while touring in a motor car.

ARTHUR STRINGER ON COPYRIGHT
QUESTION

(Continued from page 28)
but is left without power in the matter. He
is compelled to accept the meagre if not
the minimum remuneration of a 10 per cent,
royalty, and is divorced from the chance
of competitive bidding in an open market.
"The act is also iniquitous in forbidding
importation, under certain conditions, and
in imposing a chain of formalities on the
author in quest of copyright. Even his
privilege of obtaining that copyright is
cluttered up, and cunningly cluttered up,
with a compulsion to dispose of ever-in-
creasing cinematographic and phonographic
rights for a nominal fee predetermined by
the Government — which is still again a
flagrant violation of 'le droit d'auteur' so
sanely and impressively outlined by the
Berne Convention."

In reviewing together "The Pagan Ma-
donna" by Harold MacGrath and "The
Seeds of Enchantment" by Gilbert Frankau
the editor of Booksel'er and Stationer might
be permitted to explain that he does so be-
cause of the fact that both books are pub-
lished by S. B. Gundy, Toronto, are some-
what alike as to contents and cover, are
bound in almost the same manner and are,
in fact, as close to being companion books as
any two books turned out by different authors
could be.

The well-known MacGrath strain is con-
spicuous throughout "The Pagan Madonna,"
which fact in itself will likely make the book
a favorite with the admirers of this writer.
The heroine of the tale is an American girl
who seeks adventure in Shanghai and —
finds it. Following the purchase of a string
of glass beads in a curio shop comes a kid-
napping and from this point on "things
move with a rush." The clash of elemental
passions is featured by the author who tells
in a highly entertaining manner what hap-
pens when Chance, "the blind Madonna
of the pagan," takesahandin themovements
of a select coterie of fair women and brave
men.

"The Seeds of Enchantment" has also to
do with the land of Indo-China. The book
is a recital of the strange, exotic adventures
of the descendants of a number of adven-
turous French colonists lost in the interior of
Indo-China. These descendants of the orig-
inal band preserved through centuries their
ways of life but occasionally individuals
broke through to the outer world and it was
the sight of one of them — a woman — that
led to an investigating trip through the en-
chanted land. This should be sufficient
indication to the dealer of the color, ro-
mance and general all-around fascination
of this strange novel.

REPLETE WITH THRILLS

In "The Chestermarke Instinct" J. S.
Fletcher Scores Again

Every bookseller in the country has cus-
tomers who are always on the look-out for
snappy detective stories. The more thrills
there are the better they like it. In "The
Chestermarke Instinct" by J. S. Fletcher
(The Macmillan Company of Canada,
price $2) there are thrills galore and in so
entertaining a style is the plot unfolded that
the reader will be loath to relinquish his
hold on the book until it is finished and just
as loath to see it come to an end. This latest
Fletcher novel hinges on the extraordinary
and inexplicable disappearance of the man-
ager of a country bank. Not until the end of
the story can the reader do more than hazard
a guess as to whether the missing man has
met with foul play or has defaulted. Some
smart detective work is outlined throughout
the narrative and from first to last consider-
able interest centres in the instinct of the
Chestermarkes. It is a mystery story of a
high order — as good as any Mr. Fletcher has
written and as the author of "The Middle
Temple Murder" and "The Orange Yellow
Diamond," this gentleman needs no intro-
duction.

BOOKSELLER AND STATIONER

May, 192

€berp Jfflatt ite 0m g>fjoto Carb OTrtter

==s=^^ pointers for the Pegimter ^^=^=^====

IT IS now recognized by nearly every
retail merchant that, as a sale me-
dium, the neatly lettered, properly
worded show card has won for itself a
definite place in modern merchandising
methods. It is, briefly, the merchant's
best silent salesman.

The purpose of this article, however,
is not to dwell upon the "whys and where-
fores," or the reasons for the wide-spread
use of the show card, but to present in as
clear and simplified a manner as possible
the methods and means employed by the
present-day card-writer.

Persistent Practice Needed

Of course, it will readily be understood
that the ability to make a snappy, clean-cut
display card is not acquired overnight or in
two or three weeks, but by careful and per-
sistent practice of the alphabets presented
with this article, the student will be able
in a reasonably short time to turn out good
sales promoting cards.

Naturally, the first question asked by
the beginner is "What kind of brushes,
pens and colors shall I use?" Fortunately
the materials needed for show cards are
few and I would advise you to procure
only the best and proper tools for this
work. Although the brushes recommended
may cost a little more than other cheaper
varieties, you will find that, like everything
else, the best is the cheapest in the end, pro-
ducing better results in every way.

The following is a list of materials which
will be found all that is required for the
production of any every-day style of card
needed.

Three (Devoe's or Bissell's) red sable
show card brushes, Nos. 10, 12 and 16.

One set (5) of Style "B" Speedball
Pens, assorted.

One (only) Esterbrook Lettering Pen
(largest size.)

Three 2-ounce jars Devoe's Show Card
Color (Black, White and Light Red.)

One small bottle Higgins' Black India
Ink.

One Art-Gum.

One Straight Ruler.

It may surprise you to note that only
three brushes are mentioned in the above
list of materials, but I have found in actual
experience that these brush sizes are quite
sufficient when used in combination with the
speed-ball pens, which are, by the way, the
greatest little time-savers now in use for
card lettering.

Always at Your Service

Devoe's or Bissell's brushes are, in my
opinion, best suited for general card pur-
poses. They are made of the finest red
sable and are numbered according to size or
width of stroke, as previously mentioned.
You will find that Nos. 10, 12 and 16 are
the most suitable to start operations with.
These brushes can be obtained from any
artist's supply house. If you have any diffi-
culty in obtaining materials in your district I

PLATE IOI * PLAIN GOTHIC r&£V

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can easily procure them for you at the pre
vailing rates. A note to the editor is all tlu
is necessary.

Your outfit is not complete without
set of speed-ball pens; these pens ai
made in five sizes and are fitted with a
ink retainer which permits a steady fur
of ink to the lettering surface. They aij
very easy to manipulate and are use
almost exclusively by professional can
writers for the smaller lettering; the
work best when used with India inl1
For price tickets and small cards I woul
advise you to use the speed-ball in pn
ference to the brush. It will be foun
in most cases to work easier and fast(
than the brush and you will also requii
less practice to become proficient wit
the speed-ball pen by reason of the adap
able design of its lettering point, which aut<
matically produces clean-cut strokes of eve
width with rounded terminals.

Practise With the Brush

Show card colors are put up in glas
jars, the smallest being the 2-ounce ja.
this size is the most convenient, takini
up little space on the working table.

Procure a few sheets of any smoot
surface paper, plain manilla wrappir
paper or ordinary white drug paper wi
do. Rule faint horizontal pencil line
across the paper about three inches apai
for the letters and brush strokes and leav
a space of an inch or so between each line (I
lettering. You can, of course, use your ow,
judgment on this. The main idea is to giy
yourself enough space to allow for a fre>
uncramped movement of the brush.

Hold the brush between the thum
and forefinger much in the same mann<
as you would hold a pen or pencil, onl
a little more upright. Hold close dow
to the hair which will give you bett<
command of the brush. Too much cail
not be said on the importance and a<
visability of having a good flat chise
like edge on the brush before beginnin,
a stroke or letter. No matter how ejj
pert in lettering an individual may btl
unless he has the brush in proper shapl
it is next to impossible for him to executil
any quick single-stroke letter without
"patching" or "doctoring" up afterward'l

"Single-Stroke" Route

Do not attempt to make an alphabe
by laboriously outlining each letter. Alpha
bets requiring this treatment are seldom use
by the cardwriter. Most show card alphr
bets are made via the "single-stroke" routti
The term "single-stroke," of course, does nc
mean that each letter is completed in on
stroke, but that each constructive stroke c,
part of the letter is executed by one sweei
of the brush. Before attempting to let)
ter the large alphabet shown in this issue ycj
would do well to practise the construe)
tive strokes. By diligent practice of thes'
strokes you will gradually gain confidenc
and steadiness which will make easier fo
you the lettering of the alphabet itself.

av,

1921

BOOKSELLER AND STATIONER

The big alphabet is commonly called
ain Gothic (upper case or capitals) and is
:e of the most widely used by the card-
■iter. Determine to master this alphabet
id you will find the other alphabets com-
ratively easy.

jit is a mistake to practise too carefully
; in a hesitating manner. Boldness of
roke is all-important. Try to cultivate a
iiderately rapid even stroke right from the
,rt. Don't just dip your brush in the color
d proceed to practise but stroke it on a
jlette (a piece of cardboard will serve)
til a flat, chisel-edge is obtained.
Regarding cardboard — you can obtain
isupply at any wholesale paper house.
is made in standard size sheets coated
nite; 22 x 28 inches is known as a full
2et. It is also made in the larger 30 x 40
■h size in varied thicknesses or plys.
ther 8 or 10 ply is suitable for show cards.
Here I now present for your consideration
d practice the lower case or small letters of
6 plain Gothic alphabet. (Plate 101.)
As you will observe from Plate No.
1 all elements of the alphabet are made
her on the down-stroke of the brush
from left to right (see direction of ar-
!vs on plate.) I use a No. 12 brush for this
>habet. Try practising with the No. 12
ish; it is a good medium size and pro-
ces stocky "well fed" letters.
ks you know, there are 1,001 differ-
t styles of lettering, designs, shading,
lamentation and fancy scrolls used by
ferent cardwriters; in fact, every card-
iter has a style peculiar to his own in-
'iduality.

Your best plan is to get familiar and
)ficient in the production of the good
lin every-day alphabets, have them
)roughly mastered from A to Z; then
u will be prepared to acquire a fuller
owledge of the advanced stages of
•dwriting such as: arrangement, lay-
ts, color combinations, contrasts, etc.

[■-- - - - — 1
L !

1 ~l
SAMPLE MASK

Gut out on dotted lines
Place oyer Price Ticket
and pencil tey-out

m«^

The subject of "arrangement" or "lay-
out," as it is commonly called, is a large
one and will be dealt with in later articles
as the series progresses.

It is a well-known fact that a well-
balanced, artistically arranged card, even
though the lettering itself is indifferent, is
far more pleasing to the eye than a card well-
lettered but badly spaced.

Here are a few simple rules to follow
in laying out the inscription on a card;
follow them out carefully and you can-
not go far wrong:

W First, rule a pencil line right down
the centre of the card; by so doing you
will be able to balance the wording properly.

Keep all your lettering well centred.

Do not overcrowd the card with let-
tering but leave a generous margin or
white space all around.

Some beginners have the mistaken idea
that a good show card consists of a creation
in multi-colored hues and elaborate decora-
tive schemes. Cards of this order tend to
give the average passer-by the same im-
pression he registers on seeing a "loud"
necktie or a circus advertisement. In truth
the manifestations of so-called art by some
beginners actually border on the bur-
lesque. The moral is — steer clear of using
vivid colors on show cards unless you fully
understand color harmony. Of course, on
special occasions and holiday seasons ap-
propriate colors and suitable simple decora-
tions are to be commended.

St. Patrick's Day, Valentine Day, Easter,
Hallowe'en and the Christmas season give
the cardwriter an opportunity to display his
originality in the matter of attractive, sea-
sonably decorated cards.

In practising lower-case letters, whether
it be brush or pen alphabets, it is wise to
rule a horizontal pencil line above and be-
low the guide lines proper. This will enable
you to make all letters uniform that extend
below or above the regular lines; take for
example the letters b, d, h, 1, g, j, y, and the
others of a like nature.

When you require to make a large num-
ber of price cards at one time bearing, per-
haps, one or two lines of lettering and the
price, it is a good plan to make a mask or
lay-out to serve for all the price cards to be
written.

To make the mask (figure of which is
shown) is a matter of but a few moments
and you will find it to be a great time-saver
also in making your tickets uniform in ap-
pearance.

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PLATE IOO

INSTRUCTIVE STROKES, PLAIN GOTHIC (

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IIII////0

v> \\\l

INCREASED VOCABULARY

Professor Ernest Weekley, whose
works on Words have attracted so much
interest among scholars and others, has
prepared "An Etymological Dictionary
of Modern English," which Mr. Murray,
50 Alhemarle Street, London, is to pub-
lish shortly. This work embraces a
much larger vocabulary than has been
handled by previous etymologists and
pays special attention to the colloquial-
isms which, to the curious mind, are
often of more interest than the estab-
lished literary language.

Toronto Houses
Promise Several
New Books Soon

Several new books are promised
for late summer and early fall by
Toronto publishing houses.

The Ryerson Press announces
that in August Harold Bell Wright's
"Helen of the Old House" will be
ready for distribution.

Jack Miner's new book will also
be published in the Fall by the
Ryerson Press in collaboration
with one of the American houses.
This book will be just as Mr. Miner
wrote it — bright and fresh with all
kinds of typical "Minerisms."

Prior to sailing for the Old Land
from New York S. B. Gundy wired
his firm in Toronto that "Her
Father's Daugther," the new
Gene Stratton Porter book, would
be ready for publication on August
17. The scene of this book, which
is the first Porter product since
1918, is laid in California.

The Macmillan Company of Can-
ada is publishing this month a new
book by Owen Wister, entitled,
"Our Fight, Too." "The Straight
Deal" or "The Ancient Grudge"
was Wister's big seller last year.

The Macmillan Company also an-
nounces the publication of "The
Man Who Did The Right Thing,"
by Sir Harry Johnston. This book
is now being distributed.

MRS. PORTER EXPLORES

Mrs. Gene Stratton-Porter writes her
publishers, Doubleday, Page & Company,
that she is at work on a new book, a
novel of the outdoors with its setting
in California. Mrs. Porter has found
and identified all but 93 of the botanical
specimens listed in California.

STORY OF TWO CHILDREN

"The Shield of Silence," Harriet T.
Comstock's new novel which Doubleday,
Page & Company published on March
30, is a startling book in which inheri-
tance fails to distinguish between the
two children of the story, fails to brand
the waif and mark the daughter of a
blue blooded line.

CECIL ADAIR'S LATEST

Cecil Adair has just returned to Eng-
land after prolonged travel abroad.
This popular writer of the "Joy" novels
has the true artist's feeling for all that
is beautiful in nature, and the glories
of these far-off lands come vividly before
the reader in "The Azure Lake," which
Stanley Paul & Company expect to pub-
lish almost immediately.

PUBLISHED IN U.S.A.

Messrs. Stanley Paul & Company an-
nounce that "Royal Romances and Tra-
gedies." by Charles Kingston, just pub-
lished by them, will be published in the
United States by Brentano's, and "Pip,
Squeak and Wilfred," by "Uncle Dick,"
and "Practical Hints on Training for
the Stage." by Agnes Piatt, will be pub-
lished bv Messrs. E. P. Dutton & Com-
pany, of New York.

NEW NAT GOULD NOVELS

Messrs. John Long, Haymarket, Lon-
don, S.W. 1, are arranging to bring out
entirely new long novels by Nat Gould
at the extraordinary low price of 2s
net, bound. This is a departure unique
in the annals of publishing. Messrs.
John Long announce that during the
spring and summer they will issue no
less than seven such novels. The first,
entitled "In the Paddock," was published
in mid-April. The volumes will each
consist of 256 pages and be attractively
bound and wrappered in striking pic-
torial . jackets, the designs for which
have been specially drawn by leading
artists.

HOW TO PLAN A GARDEN

"The Complete Garden," by Albert I
Taylor, non-resident professor of Laij-
scape Architecture at Ohio State U
versity, was published by Doubled;,
Page & Company on March 30. TlH
volume is a compilation of Profess*
Taylor's knowledge, gained during yeik
of professional practice as a landsca
architect. The primary object of t*
book is to answer the question, "Wh
plants can I use for a specific purpo,,
for a wild garden, a rock garden, ■
spring garden, a bog garden?"

Books on Gardening
a Help to Amateurs
During This Season

To the already long list of prac-
tical manuals now on the market !
two volumes have just been added, |
viz., "Hardy Border Flowers" and I
"A Popular Guide to Gardening."

The first explains how to prepare
and plant a border of hardy flow-
ers, and describes the plants best
suited to amateurs. It is freely
illustrated with plans showing ex-
actly how to group the various
flowers to secure the best color
effects, and also how to plant bor-
ders with flowers of one color.
Most gardeners take great delight
in their mixed flower borders, and
they will find this volume full of !
practical advice and invaluable.

The "Popular Guide" deals with
the subject in such a way as to be
thoroughly helpful to the amateur,
and treats with every possible de-
tail. There are hints and sugges-
tions on fruit, flower, and vege-
table growing, and chapters de-
voted to laying out gardens, arti-
ficial manures, pests, making per-
golas and arches, etc. The book
is freely illustrated with diagrams
and photographs, all of which will
prove instructive and helpful.

At this season of the year the
two volumes should have a ready
sale and booksellers will be well
advised to give such publications
a good window show.

ay,

1921

BOOKSELLER AND STATIONER

4.7

NEW MACMILLAN BOOK

"Problems of a New World," by J. A.
jbson, is to be published in this coun-
by the Macmillan Company, 70 Bond
reet, Toronto.

A NOVEL OF EGYPT

!"The Love of Prince Raameses" is
3 title of Anthony Armstrong's new
vel, which will be published at once
Stanley Paul & Company. The action
kes place in Egypt, and thrilling sit-
tions abound.

KIPLING IN ALGERIA

Rudyard Kipling, accompanied by his
(fe and daughter, is spending the early
ring motoring in Algeria. The north-
In part of Africa has become a favorite
!;ort of motorists who have abandoned
ir ravaged central Europe for the ex-
lent roads and picturesque inns of
geria.

TOM MASSON'S LATEST

['Well, Why Not?" is the title of
lomas L. Masson's book of quizzical
iisings on the foibles and fancies of
B day which Doubleday, Page & Com-
jny have just published. Every one
io reads "Life" knows Mr. Masson, for
i has been one of its guiding spirits
a contributor for the last twenty-
years.

DRAMA OF AMERICAN LIFE

'The Guarded Heights," Wadsworth
Imp's new book which Doubleday, Page
j Company are publishing, is a de-
nture from the breathless mystery
[ries such as "The Gray Mask" and
he House of Fear" which have made
(rth, the young detective, as well
own to magazine readers as Cleek or
lerlock Holmes. In this new book Mr.
imp writes a story of larger sig-
iicance, a drama of American life when
|portunity of every kind invited the
ring.

BEST SELLERS

DURING MONTH

The numbers given opposite each

name signify points, the record

be-

ing carefully compiled from direct

reports from retailers:

Fiction

Mysterious Rider

100

Main St

The Mountebanke

The Valley of Silent Men

Jacob's Ladder

Sister Sue

Non-Fiction

The Mirrors of Downing Stree

: 64

Outline of History

Prince of Wales' Book

Now It Can be Told

Golf Book

The Ancient Grudge

THE BEST FOR FRANCE

What H. L. Menchen called "one of
the best novels any American has ever
done" has now been translated into
French in the Revue Novelle. This is
Willa Cather's splendid and far-reach-
ing novel of the prairie, "My Antonia"
(Houghton Mifflin Company).

WITTE AS A DIPLOMAT

The publication of Count Witte's
memoirs, which Doubleday, Page & Com-
pany have just brought out simultane-
ously with their publication in England,
France, Spain, Russia and Germany, re-
calls the tribute which another great
Russian, the diplomat Alexander Iswol-
sky, has paid to Witte as a diplomat.
M. Iswolsky was neither a friend nor an
unqualified admirer of the Count, but
in his memoirs he says that no other
man could have accomplished what Witte
did in the negotiation which ended the
Russo-Japanese war.

CONRAD WRITES OF HENRY JAMES

"Notes on Life and Letters," Conrad's
book of essays, which Doubleday, Page
& Company will bring out, is one of the
most interesting books of the spring
season in London, writes Hayden
Church. "One of the subjects of these
essays," he says, "will be the late Henry
James, for whose work Conrad has the
greatest admiration."

FENCE POSTS IN COLORADO

J. Allan Dunn, whose new romance
of the West, "The Man Trap," has just
been published by Doubleday, Page &
Company, remarks that the thorny cac-
tus on which Dr. Stephen Leacock loves
to put the heroes of his nonsense novels
to sleep, is no joke to the old timers
who have struggled to raise cattle on
ranches that would only support fence
posts.

A STORY OF HORRORS

"At last," says Heywood Broun, "we
have come upon a horror which horrifies,
a mystery which mystifies. The book
which fulfils this description is 'The
Grey Room,' by Eden Phillpotts, pub-
lished by the Macmillan Company. It
is far and away the best book of the
sort which we have read in several sea-
sons. 'The Grey Room' is quite outside
the usual mood and method of Phill-
potts."

CANADIAN SOLDIER IN TALE

Doubleday, Page & Company have
just published "Love of Long Ago," a
book by Marie Corelli, the English novel-
ist whose "Vendetta" and "Romance of
Two Worlds" are as well known in
America as in her own country. This
is a collection of thirteen short stories,
of which the longest is the "Love of
Long Ago," an old-fashioned tale of the
old-fashioned love that endures beyond
the grave. "The Boy" is an episode of
a Canadian soldier and a "painted lady."

Demand for School Text Books is on the Increase;

"Greater Thirst For Education Now," Says J. S. Irwin

That the demand for school text books has increased considerably since the war is the opinion of J. S. Irwin, in
charge of the educational department of S. B. Gundy, Richmond Street, Toronto, Ont. Mr. Irwin is a close follower of
and an ardent enthusiast over things educational and in conversation with the editor of "Bookseller and Sationer" he
made it plain that there seems to-day to be a more extensive interest in educational matters than ever before.

"Two years ago the registration more than doubled," said Mr. Irwin, adding: "It kept up well, too, last year so
that where we used to sell 250 copies of a book we now sell 500 to 600 copies. There has certainly been a big increase
in the attendance at high schools and it would appear as though the war had given an impetus to education."

Continuing, Mr. Irwin spoke of a boy of his acquainta nee who would not study nor take any interest whatever in
school. When he went overseas, though, he marvelled at his own ignorance and learned the value of education. Con-
sequently, he lost no time on his return in "brushing up."

"In a new country such as this," went on Mr. Irwin, "we are too apt to gauge education by dollars and cents. But
while overseas our young men saw the culture of the Old Land. A decided impetus was undoubtedly given to the
study of French and German is coming back slowly. This increased desire for education and consequent increase of
the demand for school books is something for which we have the war to thank."

B 0 OKSELLEK AND STATIONER

May, l!l

TRADE'S ACTIVITIES IN TABLOID

Niagara Man Passes. — E. P. Healey,
of Niagara-on-the-Lake, Ont., is dead.

Change of Ownership. — J. T. Coan, of
The Pas, Manitoba, has been succeeded
by Coan and Robertson.

Store Changes Hands. — John Talson, of
Highgate, Ont., has sold out to J. S.
Gillis and B. A. Gladstone.

Ottawa Store Goes.— The Gleke Book
Store, of Ottawa, Ont., has been sold out
to T. B. George and Company.

Firm Changes Name. — The National
Typewriter Co., Ltd., has changed its
name to National Stationers, Ltd.

Called on Publishers. — W. K. Ireland,
bookseller and stationer, of Owen Sound,
Ont., was in Toronto on a business trip
recently.

Succeeded by a Woman. — Mrs. W. J. E.
Johnston, of Toronto, Ont., has been suc-
ceeded in the stationery and toy business
by Mrs. Butcher.

Visits Maritimes Dealers. — W. E. Main-
price, of the S. B. Gundy Publishing
House, Toronto, Ont., left about two
weeks ago to call on the trade in the
Maritimes.

New Canadian Agency. — The Kohinoor
Pencil Company, Inc., have established a
Canadian agency with A. J. McRae, 23
Scott Street, Toronto, Ont.

Change of Name. — The book and sta-
tionery business carried on by Walter
Bale in Hamilton, Ont., has changed its
name, Ernest W. Bale being admitted
to partnership and the firm being now
known as Bale and Son.

Canadian Pencils Chosen. — The trade
will be interested in learning that made-
in-Canada pencils have been chosen this
year by the Toronto School Board, a job-
ber for these pencils having been award-
ed the contract. The pencils in question
are made by Willam Cane and Sons
Company, of Newmarket, Ont.

Compiling New Hymnal. — The Mission-
ary Departments of the Methodist and
Presbyterian Churches, says E. W.
Moore, of The Ryerson Press, are com-
piling a new hymn book for the Ukrain-
ian people in Canada. This is being
made up of hymns — 250 of them — com-
mon to the Methodist and Presbyterian
hymn books. It will probably be printed
and bound by The Ryerson Press.

Agents wanted by leading Eng-
lish manufacturers of fancy leather
goods for both Eastern and West-
ern territory. Good connection
indispensable. Reference to good
English house required.

Box No. 94, The Bookseller and
Stationer, c/o MacLean's, 88 Fleet
St., London, England.

Toronto Man Dies.— S. Cleland, of Tor-
onto, is dead.

J. S. Irwin's Opinion. — Says Mr. Irwin,
of the S. B. Gundy Educational Depart-
ment: "Count Witte's book should be
one of the best of the year for that class
of literature. It is a real story of his-
tory behind the scenes or in the mak-
ing."

En Route to Canada. — R. S. Setten,
head of Setten and Durward, Birming-
ham, England, is expected to be in To-
ronto about the middle of the month to
confer with A. R. MacDougall and Com-
pany. He returns to England on June 7.
Mr. MacDougall sails May 20 for a ten-
weeks visit in England and Belgium.

H. R. McCLEARY,
who has joined the Boorum, and Pease
Company as associate sales manager. Mr.
McCleary is devoting himself to the loose
leaf device line of the business. Mr.
McCleary was formerly with the Irving-
Pitt Manufacturing Company for more
than ten years and he also spent about
the same length of time with the Baker-
Vawter Company.

On Trip to Old Land.— S. B. Gu

publisher, sailed from New York on
"Olympic" recently. He will not li
return to Toronto until June.

Sailed on "Olympic." — Ernest W. W
er, salesmanager for the Ryerson P:
sailed from New York on the "Olym
on his annual trip to England.

Would Revise Bible.— H. G. Wells w

the Bible revised and brought up-to-<
But has Rev. Billy Sunday the time?
the Toronto Mail and Empire.

English Playwright Dead. — F. C

Philips, the novelist, is dead. He as
born February 3, 1849, and was the u-
thor of many books, some of which nre
adapted for the stage. "As in a Loo nj:
Glass" by Mr. Philips, was the first l,g-
lish production in Paris by Sarah Eti-
hardt.

Geo. A. Begy Dead. — Geo. A. Begyfe
praiser of customs for the port oiSt
Catharines, and a member of the firlof
Begy and Co., died recently. Some jtts
ago he was connected with the cont'd
ing firms of Guarson, Purcer and \o
Larkin, Sangster Co., Neelon and |c-
Mahon.

A New Joshua. — A colored gentle
named Joshua Johnson was arrestee
making whisky. When his case was
ed the judge jokingly asked him J
was any relation to the Joshua that r
the sun stand still.

"No, sah," replied Joshua, "I'sc
'lation to dat guy, but I'se the real
'riginal Joshua that made de m
shine." — Boys' Life.

Mrs Bale Deceased. — The trade ril
hear with regret of the death of Irs
Walter Bale, of Hamilton, Ont., aft! a
long illness. As long as her health fea
mitted she took a deep and active iur-
est in the book and stationery busiss*
of her husband and will, in consequ<|ce
be greatly missed by the representai'e-
of the different houses with whoi*
Bale did business.

Library for Haileybury. — A deter in
ed effort is being made by those iier-
ested in the general welfare of the
to have a permanent Public Librarjre
established in Haileybury. Recent a
representative of the Ontario Pubi
braries Association, Mr. Herbert of >r

onto, was in town conferring with
officials who had charge of the ol>
brary.

Mav. 1921

BOOKSELLER AND STATIONER

Flags and Fireworks.— The Bloor Gift
Shop, 1152 Bloor St., W., Toronto, has been
displaying flags and fireworks for May 24th.
One window was given over to business
envelopes, boxed stationery, confetti, birth-
day cards and correspondence cards.

Thos. Allen in Winnipeg. — Thomas
Allen, Toronto publisher, has been in Winni-
peg on business for a short time.

Taking Inventory.

game is an awful game,

If you don't take inventory.
If you don't know cost,
Your store is lost,
And your profit gone to glory

The stationer's

-Exchange.

More Reading Noted. — Chief Librarian
Geo. H. Locke, of Toronto, reports a great
increase in the number of books borrowed
from the city libraries during March. The
increase over the same month last year was
30,855. In the month just gone 180,804
books were taken out, as compared with
149,949 in March, 1920. For the first three
months of this year, 109,749 more issues
■were made than in the same period of 1920.

European Conditions. — "Balkanized
Europe" is the title of a book written by
Paul Scott Mowrer, which has just appeared
on the market, published by E. P. Dutton
and Company. Mr. Mowrer is an American
correspondent in Europe. After a dozen
years on the Continent, Mr. Mowrer is in a
good position to discuss European conditions.

On Business Trip. — Wm. McClelland, of
McClelland and Stewart, Toronto, Ont.,
has returned from a short business visit in
New York.

An Informative Book. — For the purpose
of directing attention to Canada and at-
tracting overseas capital and the right kind
of immigrants the census and progress
number of "Canada To-day," a large book
containing information concerning every
city and large town in Canada, will soon be
turned out by the Canadian Newspaper
Company of Montreal.

Nominated for Post
On Western Council
Of New Association

ROBERT MARTIN,

of Regina, Sask., who on Sunday, May 8,
celebrates his fiftieth year in business.
Starting up first in the drug business,
Mr. Martin later joined forces with Peter
Lamont, the leading stationer of Regina,
and the business has since been known
as the Canada Drug and Book Company.
Mr. Martin is the pioneer business man
oj Regina, having been over 36 years in
busiyiess in that city alone. He was
mayor of the old town of Regina in 189£,
mayor of the city in 1913-U, an alder-
man for thirteen years and school trustee
for two years. The present Premier of
Saskatchewan is a nephew.

Novelist is Invited. — Miss Willa Siebert
Cather, the novelist has been invited by the
Toronto Women's Press Club to be the guest
of honor at a tea on May 10.

Fine Time for Vamps. — Publisher — I
think your book might go if you had a more
up-to-date heroine.

Bestseller — That sounds like a good idea.
I'll revamp it. — Life.

Authoress in Toronto. — A distinguished
visitor in Toronto recently was Miss Willa
Cather, the author of "Youth and the Bright
Medusa." Miss Cather on a previous visit to
Toronto wrote part of her famous book while
the guest of Mr. and Mrs. Hambourg, St.
Vincent Street, with whom she is now spend-
ing a few weeks. Other books that Miss
Cather has written are "My Antonia,"
"O Pioneers," and "The Song of the Lark."

A Startling Book.— That Haig, Petain
and Robertson conspired against Foch and
through motives of jealousy did their best to
lose the war is one of the charges made by
Captain Peter E. Wright in a book just
published in England. A summary by J. L.
Balderson, editor of the London Outlook,
of this sensational volume was cabled re-
cently to the New York World, and furnishes
rather a startling article.

Mrs. Ethel Stark Dead. — After a long
illness Mrs. Ethel Stark, wife of W. M. Stark,
partner in the firm of Stark Bros., grain
dealers, died at her home, 538 Sherbourne
street, Toronto, recently. Mrs. Stark was
born in Toronto, 66 years ago and was the
daughter of the late W. W. Copp, founder of
the publishing firm of Copp, Clark & Co.,
formerly being known as Miss Ethel Copp.
She was a constant attendant of West-
minster Presbyterian Church and was con-
nected with many activities there. She was
well known to a large circle of friends. Sur-
viving are her husband, one son, W. Redver
Stark, an artist, and two daughters, Mrs.
Gordon Davies and Miss Muriel Stark.

First Convention To Be Held On Friday, August 26

Friday, August 26th, is the date that has been set for the holding in Toronto, Ont., of the first convention of the
newly-formed Canadian Booksellers' and Stationers' Association. An effort is being put forward to have at least
a hundred present on that date.

C. L. Nelles, of Guelph, as announced in the April issue of Bookseller and Stationer, ie president of the associa-
tion; A. H. Jarvis, of Ottawa, is first vice-president and F. E. Osborne, of Calgary, Alta., and J. E. Secord, of St.
John, N.B., are second and third vice-presidents respectively.

Nominations for provincial representatives on the Executive Board, as received so far, are as follows:

British Columbia — W. H. Bone, Victoria; D. McRae, Prince Rupert; James Allen, Vancouver; G. S. Forsyth,
Vancouver.

Saskatchewan — Robert Martin, Regina; L. S. Parrott, Saskatoon; and Fred. Pierce, Moose Jaw.

Manitoba — Lisgar Lang, Winnipeg.

Ontario— William Tyrrell, Toront; R. O. Smith, Orillia, and F. H. Chappie, Gait.

Quebec — A. T. Chapman, Montreal; Henry Burton, Montreal, and Charles Phelan, Montreal.

New Brunswick — Miss Hattie Tweedie, Moncton; Harold McMurray, Fredericton.

Nova Scotia— T. E. Walsh, Halifax; E. J. Vickery, Yarmouth.

The elections are being conducted by mail, the poll closing on May 16th. Lisgar Lang, of Winnipeg, Man., it
appears, is to be the only one elected by acclamation.

BOOKSELLER AND STATIONER

May, 1921

NEW GOODS— MISCELLANEOUS— NOVELTIES

NEW LONDON HANDBAGS

Latest pattern — enamel locks and mounts.

Back, bottom gusset and front are all of
one piece.

Harper Woodhead & Co., 34, 36 and 38,
Provost street, City Road, N., London Eng.,
have a large range of new hand-bags, purses,
bill eases, pocket books, etc., for ladies in
morocco, velvet calf and other leathers.
A special feature of their handbags is that
the back, bottom gusset, and front are of one
piece of leather, adding greatly to the
strength and durability of the bag. This
firm is showing some artistic fancy goods,
particularly an attractive series of purses
with enamel locks and mounts.

SHOW CARD WRITING

Continued from page 45

Cut a piece of card to the size of price
card you desire (3 in. x 5 in. or 5 in. x 7
in. are good sizes for counter displays)
then rule the pencil guide lines for the
lettering and the price, cut with a sharp
knife on the lines as shown on diagram
herein and your mask is ready for use.

Familiarize yourself with the brush
and pen numerals in Plate 102; these
were executed via the single stroke route
shown, with the exception of the thick
and thin numerals which you will observe
consist of double pen strokes.

In pen lettering hold the pen in a posi-
tion so that the ball point rests flat on
the card surface. Execute all strokes
with a firm yet free, even movement.

Speed-ball pens will fit any ordinary
pen-holder and when they become clog-
ged with evaporated ink scrape clean
with a pocket knife, making them as good as
new.

A Great Boston Publisher Passes;

George H. Mifflin Will Be Missed

IN THE death of George Harrison Mifflin
the publishing world loses one of its most
able and honored representatives, who
for over fifty years had been associated with
the foremost interests in the field of books,
and Boston has lost a successful exemplar
of its highest publishing traditions. Mr.
Mifflin's natural ability and long experi-
ence made him a vital force in his business,
and his keen judgment and solid business
principles were prized by all who came in
contact with him. He looked for sterling
qualities in the men that he chose to have
about him; and in the publication field he
sought for books which should redound to
the credit of his house and should take their
places as genuine contributions to litera-
ture. He was proud of the quality of the
books which his firm produced, and loved
to show with pride some volume of perma-
ment value, fittingly dressed — with paper,
printing and illustrations worthy of its con-
tents. He was equally proud of the stand-
ing of Boston in the publishing world.

In 1867, two years after his graduation
from Harvard College, and following a
sojourn in Europe, Mr. Mifflin associated
himself with the firm of Hurd & Houghton
and soon became a guiding influence in the
fortune of that house, becoming a partner
in 1872, and so continuing throughout the
various changes which the firm underwent;
the imprint being successively Houghton,
Osgood & Co., and Houghton, Mifflin & Co.
Foreseeing the developments in business
conditions and methods which the future
was sure to bring Mr. Mifflin realized that
a corporation would increase the opportu-
nities for extending the various depart-
ments of a large publishing organization,
and in 1908 the firm gave place to the

corporation of Houghton Mifflin Company,
with Mr. Mifflin as president. This office
he held until the time of his death.

In his relationship with authors, Mr.
Mifflin's responsive personality and cordial,
whole-hearted manner won for him true
and lasting friends, while his consideration
and scrupulous justice in all financial deal-
ings called forth their esteem and apprecia-
tion. He was a genial and delightful host,
and his homes at Andover, Nahant, and
also in Boston were centres of generous
hospitality. If his untiring devotion to his
task of building up a great publishing
house prevented him from participating
in outside interests, or figuring in public
offices, it did not lessen his patriotism anc
public spirit, or keep him from the exer-
cise of unfailing friendship and from count
less kindly benefactions which are remem-
bered in many grateful hearts. He came o
a distinguished ancestry, and steadfastlj
upheld the traditions of his race. He wa:
a man of the most absolute business integ
rity, adhering to the highest ideals in hi
work, and in the standard that he set fo:
his associates; truly exemplifying the mottc
of his house, reprinted upon every title
page, Tout bien ou rien. — Boston Transcript

NEW CALENDAR STAND

Kimpton, Haupt & Co., of New York
announce that they have changed their No
1 Handy Calendar Stand from cast iron t<
heavy stamped metal. One reason for thii
change was improvement in usefulness anc
appearance. The thumb depression at th<
front of the pencil rest allows easy grasp o
the pad for running the sheets quickly, as
in finding a book page, to locate particula:
dates for future memoranda.

New Games For Indoors Now On Market

"Box Quoits" and "Flip-Flop," some idea regarding which may
be secured from the illustrations presented, are new lines just of-
fered by McClelland and Stewart, 215 Victoria Street, Toronto,
Ont.

The "Flip-Flop" consists of a metal shooter and five pressed
fibre disks put up in an attractive colored box, 4x4 inches in size.
The idea is to flip the disks into the box, 5 or 10 points being
awarded the player according to his skill. The price is 25 cents.

The Game of Box Quoits (50 cents) consists of a shooter (metal)
and five pressed fibre quoits, put up in an attractive box, size
6x6 inches. The idea is to shoot the quoits into the box, or to
ring them over the centre post, 5 or 10 points being awarded to
the player according to his skill. A splendid indoor game, suitable
for any number of players.

Patcntco

- ■ I1IKW—

May, 1921

BOOKSELLER AND STATIONER— Advertising Section

Weldon Roberts

Rubber Erasers

Long ago knowing stationers agreed that with our collection of 88 styles
of World's Quality Standard Erasers, they could satisfy every demand.

Erasers For Every Purpose.

Weld on Robe rt s Rub be r Co. N ewa rk , N. J .U.S.A.

HANDLE "SELLERS"

Business Men are buying
as never before

MOORE PUSH -M APT ACKS

19 Distinctive and Fast Colors on solid spherical
glass heads, made with sharp, strong, tool-tem-
pered, steel points that will not mar the finest
Maps, Charts, etc., and will not fade.

Large Profits — Great Demand
Most Complete Line of

CELLULOID COVERED
THUMBTACKS

Red, White, Blue, Yellow,
Green, Brown Colors

MARKING, ALPHABETICAL,
NUMBERED, PRICE, ETC.

Attendance Chart for Organizations, Societies

and Clubs; Immensely Interesting.

Send for One.

Discounts and Price Lists Furnished.

MOORE PUSH-PIN CO.

(Wayne Junction) Philadelphia, Pa.

Manufacturers of the World - Famous Maptacks

PUSH-PINS tell

PUSH-LESS HANGERS

PUSH THUMBTACKS } *

MOORE

Etc.

S^^c £

School Bags

Made in Canada

By Canadian Workmen

For Canadian Children

Catalogue Upon Request

LIBRAIRE BEAUCHEMIN, LIMITED

Manufacturing Stationers

79 St. James Street, Montreal

GETTHEBEST1 BLOTTING PAPER

MANUFACTURED BY

THE EATON-DIKEMAN COMPANY, Lee, Massachusetts, U.S.A.

THE FOLLOWING WELL-KNOWN BRANDS CARRIED IN STOCK

Magnet Columbian Lenox Arlington Wavelet

Matrix and Filter Papers

FOR SALE BY THE LEADING JOBBERS IN PAPER

Housatonic

BOOKSELLER AND STATIONER— Advertising Section

May, 1021

SLUCKETT'S *-%
TERLINQ
LINE U

MADE -IN -CAN AD A

A NEW MEMO

STYLE VR — Something new — something good. A solid Sterluck
memo cover. No linings, no boards. Very flexible. Waterproof.

Sterluck is the very best "made" leather. The quality used in
Style VR is extra heavy, double coated, and beautifully grained on
both sides. A bright deep black in color.

These books can be folded, rolled or dipped in water. They will
wear far better than any ordinary leather or imitation leather, yet the
price is no more than the usual imitation leather book.

PRICE LIST

END OPEN

SIDE OPEN

No.

Sheet Size

Cover

Complete

No.
3311

Sheet Size

Cover

Complete

3300

2 x 4

$1.00

$1.60

4V2 x 2

$1.10

$1.70

3302

2% x 4y2

1.20

1.80

3312

4% x 2%

1.20

1.80

3303

3 x5

1.40

2.10

3313

5 x 3

1.40

2.10

3304

3% x 6

1.60

2.35

3314

6 x 3%

1.60

2.35

3305

3% x6%

1.75

2.55

3315

6y4 x 3%

1.75

2.55

3316

7% x 4%

2.25

3.25

Complete books contain 50 sheets and an A-Z Leather Tab Index.
The above prices are list subject to regular trade discount

SEND FOR A SAMPLE

Highest Quality Best Value Attractive Appearance

Luckett Loose Leaf, Limited

545 KING ST. WEST

TORONTO

Mr.v, 1921

BOOKSELLER AND STATIONER— Advertising Section

EAGLE PENCIL COMPANY

Complete Line of Compasses Ready for Prompt Delivery

Eagle Compass and Divider No. 569

Put one in a Box with Metal Tube containing Six Refills of Lead.

569 — For Architects, Draughtsmen, Artists, School Children and Mechanics, this attrac-
tive Compass will be found to be most useful and reliable in its work.

Packed One Dozen in a Box.

576— POCKET COMPASS, with pencil attachment. A very desirable article for school

use. Highly finished nickel with steel joints; pencil attachment is equipped with a

non-slip lever. Practical and popular.

EACrETENCTC Ce NEW YORK.

Packed One Dozen on a Display Card.

567 — Compass with Pencil 7 in. long, having metal Tip and Eraser.

Packed One Dozen on a Card.

568— SCHOOL COMPASS, Nickel Finish, with 7 in. Pencil.

EAGLE PENCIL COMPANY

General Offices:
703 East 13th Street

NEW YORK

Branch Salesroom:
1150 Broadway

BOOKSELLER AND STATIONER— Advertising Section

May, 1921

To Stabilize Trade

Use Business Newspapers

"Probably the most important
single factor in any business
situation is the sentiment of the
retail merchant.

"If he is confident as to the
future, calm as to the present,
his whole business policy — his
buying, his advertising, his sell-
ing— will reflect that mental
condition and in turn will affect
the public similarly.

"If he is mentally harassed,
uncertain as to the outlook, pan-
icky as to what and when to buy,
his advertising and selling meth-
ods will indicate his uncertainty,
and will in turn infect others.

"Thus the manufacturer who
is making intelligent use of his
trade paper space has an oppor-
tunity during periods of business
uncertainty to steady and re-
assure retail distributors, and to
give them the support and con-
fidence that they may need. Ad-
vertising in merchants' publica-
tions at this time might well re-
flect the determination, the confi-
dence and the generally healthy
sentiment of manufacturers re-
garding the future prosperity of
the country and the stability of
business."

— G. D. Crain, Jr., Editor of
"Class."

Mr. Crain is Right

Canadian business newspapers are performing to-
day— in this period of readjustment and of business
uncertainty — a service of incalculable value to the
manufacturers, wholesalers and retailers of this
country.

They are, in their news and editorial columns, giving
facts about business conditions which their thousands
of retail readers can get from no other source.

The effectiveness of this service would be very
greatly increased if it were supplemented by similar
frank statements, in the form of advertising, from
the manufacturers and wholesalers themselves.

There is in Canada an Association of national news-
paper publishers, and of this Association a large
majority of good trade papers are members.

One of the cardinal principles — and one of the con-
ditions of membership — is the declaration by the pub-
lisher that he will "Determine what is the highest
and largest function in the field which he serves, and
then strive, in every legitimate way, to promote that
t it action."

Co-ooeration to bring about normalcy in business — a
hea'thy condition of trade, of buying and selling — is
certainly one of the ways by which the function above
referred to can be promoted.

Members of this Association stand ready to afford
manufacturers and wholesalers the co-operation
needed and this is a time for maker and distributor
to ask for co-operation.

The place, of course, to do this is through the medium
of the several good business newspapers which reach
progressive retailers in all lines throughout Canada.
Bookseller and Stationer is a member of the Canadian
National Newspapers and Periodicals Association
and has subscribed to the rigid standards of practice
governing its membership.

The newspapers listed below are also members of the
Association's Business Newspapers Section, and any
information about them may be secured from the
office of the Association.
Requests for information are welcomed.

Bookseller and Stationer

Business Review & Maritime Retailer

Canada Lumberman and Woodworker

Canadian Cigar and Tobacco Journal

Canadian Finance

Canadian Furniture World

Canadian Grocer

Canadian Hardware Journal

Canadian Insurance

Canadian Music Trades Journal

Canadian Tire and Accessary Journal

Canadian Optometrist and Optician

CANADIAN BUSINESS NEWSPAPERS

Canadian Woodworker and Furniture Manufacturer
Clothier and Haberdasher
The Commercial

Contract Record and Engineering Review
Dry Goods Review
Druggists' Weekly
Electric Dealer and Contractor
Footwear in Canada
Financial Post
Hardware and Metal
Le Moniteur du Commerce
Le Prix Courant
Marketing

Maritime Merchant
Men's Wear Review
Monetary Times
Motor Trade
Phonograph Journal of Canadj
Printer and Publisher
Retail Grocer and Provisioner
Retail Druggist
Trader and Canadian Jeweler
Western Canada Coal Review
Western Canada Contractor
Western Lumberman
Women's Wear

Canadian National Newspapers & Periodicals Association

70 LOMBARD ST. - - TORONTO

May, 1921

BOOKSELLER AND STATIONER— Advertising Section

Copyrighted A. L. P. Co.. 1920

cJke Largest jelling
Sexuality Pencil in,
ihc%>rld

FEW there aire, if any, who do not know and
desire the surpassing quality of VENUS
Drawing and Writing Pencils. They repre-
sent the world's standard by which all pencils
are judged.

Made in 17 black degrees — from 6B softest to
9H hardest. Also with tip and rubber in all but
the two softest degrees. Graphite, washed by a
unique process; lead, scientifically compressed;
cedar, selected smooth-grained.

Distinguished by the attractive VENUS water-
mark finish which is known to people in every
civilized country.

The more exacting the work, the more do
your customers appreciate the wonderful quali-
ties of VENUS Pencils. They serve every pen-
cil purpose best — outsell all others in their
class, have no equal.

No. 3818 — New — Venus round soft lead.

Especially suited for stenographic and

other office purposes

No. 3800

American Lead Pencil Co.

220 Fifth Avenue, New York

and London, England

No. 3820

17 Black Degrees— 6B Softest to 9H Hardest— and All Perfect

■■■■■■III

6B 5B 4B 3B 2B B HB F H 2H 3H 4H 5H 6H 7H 8H 9H

BOOKSELLER AND STATIONER— .4 dvertising Section

May, 192]

Clerk D is making change from his cash drawer. The amount of the sale is
shown at the top of the register. The other clerk is handing change and parcel
to the customer. He made change from his own cash drawer.

A separate cash drawer for each clerk

This makes clerks more efficient because:

1. Each clerk is responsible for the business he handles.

2. In case of error it shows who made the mistake.

3. It gives each clerk credit for the work he does.

An up-to-date National Cash Register with separate cash
drawers measures the ability of each clerk.

Up-to-date National Cash Registers are made with any
number of cash drawers, from one to nine

We make cash re^istets for every line of business

NATIONAL

CASH REGISTER CO.

OF CANADA LIMITED

May, 1921

BOOKSELLER AND ST ATIOXER— Advertising Section

The Erasers that Sell on Sight

Meet the Demand
For Good Quality

by stocking the

"COLONEL"

BRITISH MADE
PENCIL & TYPE

ERASERS

The World's Best

Live stationers are stocking the "Colonel"
Erasers because they can be offered with
every confidence as to the reliability of
the Rubber and its effective erasive
quality.

Their Superior Ingredients Guarantee
Eraser Perfection

Pencil
Erasers,
Usual
Sizes

White,
Pink

ERASER !fi

MADE IN BRITAIN

THESE ARE MOST SYMPATHETIC IN ACTION

"COLONEL" TYPEWRITER ERASERS ARE
UNEQUALLED IN QUALITY.

I + OO /?' I400

INKytyfa1*^ PENCIL

K^^^MAOE //V BRITAIN ^

BEVEL INK AND PENCIL ERASERS.

Made in three sizes and roost convenient

for office use.

"COLONEL" GREEN TRACING ERASERS.
For use on Tracing Cloth. Two sizes.

Also

WHITE AND CARMINE PENCIL BEVELS,

and Combined Ink and Pencil Erasers.

Supplied Through Jobbers.

Our Distributing Agents for Canada

MENZIES & CO., LTD., 439 King St. W., TORONTO

will be glad to supply Samples and Prices.

Sole Manufacturers
St. Mungo Manufacturing Co., Ltd.,Glasgow,Scotland

Contractors to H. M. Government Departments.

"Colonel" Erasers are made by the Manufacturers
of the famous "Colonel" Golf Balls.

TOY BALLOONS

"The Line that is Never Turned Down"

Best Quality
Balloon

Prompt Delivery

Brilliant and Fast
Colors

Satisfaction

The Popular 100% Guarantee

Quality is guaranteed with every "OAK" balloon you buy.
which means Perfect Shape. Bright Brilliant Colors. Greater
Durability and Uniform Weight.

"OAK" toy balloons are manufactured by a special process
.vhich makes them the most uniform balloon on the market.
No heavy ends — if they are inclined to be thick at any point
-it is at the neck where the additional strength is required.
A uniform rubber thickness in a balloon means larger infla-
tion and that is what we claim for all "OAK" Balloons.

"Oak" Sanitary Package.

This is an attractive package containing the leading num-
bers of the "OAK" line which can be retailed at a very
moderate charge. On orders of sufficient size we will
imprint your own firm name on each individual envelope.
"OAK" Balloons are supplied in assorted colors as follows :
RED, WHITE, BLUE. YELLOW, GREEN, BLACK, etc.
Colors guaranteed non-poisonous and absolutely fast.

Two Color
Balloons

We are the
largest manufac-
turers of two
color balloons i:i
America. We

have made them
a specia.ty and
our line has won
great popularity.
They ire mn<!c In
several combin-
ations of colors.

Nursery
Rhyme Print

These balloons
are in various
colors, each im-
printed with a
popular nursery
rhyme and suit-
ably illustrated..
The wide range;
of verses and il-
lustrations make
the No. 60
Nursery Rhyme
Print one of the
best sellers on
the market.

Write for samples and prices to

STANYON SALES CO.

200-201 Board of Trade Bldg., Toronto, Ont.
Sole Distributors for CANADA

The Oak Rubber Company

Ravenna, Ohio

BOOKSELLER AND STATIONER— Advertising Section

May, 11)21

'vm^aMima^^imaiy^^^

Plastic
Odourless
Antiseptic

Cleanly

Removable

with

Water.

Made in
Eleven

Attractive
Colours.

"lWnHFl T IT" A J°y t0 Children

' T "' _ ** J^mM ** |J J, The Perfect Modelling Material

Boxes at
Popular
Prices.

One Pound
Blocks for

Educational
Purposes.

Write for

further

particulars.

THE MODELLIT MANUFACTURING COMPANY,

19, BRUNSWICK STREET, ST. PAULS, BRISTOL, ENGLAND
Canadian Agents: MENZIES & CO., 439 King Street West, Toronto, Canada

Actual Makers
of

Fitted Cases of all kinds
Ladies' Hand Bags and Purses

Letter Cases and Wallets

Attache, Suit and Blouse Cases

Military Brush Cases

Exclusive Designs

Highest Quality

Finish and
Workmanship

Solid and Fancy
Leather Goods

Razor Strops

Cigar and Cigarette Cases

Tobacco Pouches

Music Cases and Rolls,
etc., etc.

Special Styles Made to Order.
The

Anglo-American Mfg. &
Trading Co., Ltd.

12 Pindar St., E.C. 2
London, England

Sole Canadian Representative :

AUBREY O. HURST

32 FRONT STREET WEST

TORONTO

iy,

1921

BOOKSELLER AND STATIONER— Advertising Section

BsJ7

Loose Leaf
I Devices

and 21/anfi "Books

The same care and
quality that has dis-
tinguished B&P pro-
ducts for 80 year^enters
into the manufacture of
our Loose Leaf Devices

-*-»

Sold only through dealers

B&P

Blank Bpok»

BOORUM 6 PEASE CO.

NEW YORK

Go to Goes for

The Goes Loose-Leaf

Common Law

Record^Book

No. 8
(Compiled by a member of the Chicago Bar)
A text-book and a reference-book containing an instructive
treatise and many helpful suggestions and forms essential during
the organization, and, later, in keeping the records of an Un-
incorporated Association (Common-Law Trust). Forms similar
to those contained in The Goes Corporation Record Books,
but made to fit the needs of r. Common-Law Trust, are provided.
Just Published Write for descriptive matter

The Cjoes 'Printers' Helps

also include
Common-Law Certificates Bond Blanks
Stock Certificates Diplomas

Bordered Blanks Certificates of Award

Bound and Loose-Lea/ Corporation Record Books

and

Art Advertising Blotters

Art Advertising Mailing Cards

Art Advertising Calendar Cards

Lithographed Calendar Pads

Samples and prices of all of

The Goes Printers' Helps
will be sent when reauestect

Goes
Lithographing
Coritpany *

41 West 61st S tree t

CKicaOo

Jr.

»L«*y

BOOKSELLER AND &T ATIOHtER— Advertising Section

May, 1921

Harper Woodhead & Co.

LONDON, ENG.

Established 1900
.•: MANUFACTURERS OF ::

Fancy and Solid Leather Goods

New Designs in Ladies' Hand Rags
and Pochette Bags, Ladies' Purses,
Portsea Purses, Manicure Cases, Let-
ter Cases, Pocket Books, Treasury
Note Cases, Blotting Cases, Dressing
Rolls, Dressing Cases, Glove and
Handkerchief Cases, Tie Cases,
Music Cases, Book Holders, Attache
Cases, Suit Cases, Trunks, &c, &c.

Write for New Catalogue Now Ready

Erasers of Highest Quality

The standard of quality is
the highest and terms are
the best obtainable.

Inquiries Invited.

NO.SOT

THE CLYDE RUBBER WORKS CO., LTD.

RENFREW, SCOTLAND

— u "The C\_vot."

^\\ BtVtV. \HK EHASER

May, 1921

BOOKSELLER AND &T ATIONER— Advertising Section

CRAXQUb

For School,
Playroom or
Factory

THERE'S a B & S Crayon for you
to sell that combines the two
business essentials — profit for
you and satisfaction for the buyer.

The majority of the teachers of
this country know Crayolas, in their
brilliant yellow packages, as the best
colored school crayon made.

Likewise the shipping clerk, the
lumber dealer and the dozens of other
industrial users know B & S Crayons
as the most satisfactory for their par-
ticular requirements.

Are you selling the occasional
buyer or are you capitalizing on the
excellent reputation of these nation-
ally known products?

We will gladly supply with sugges-
tions how to increase your sales of
these goods.

No. 8 "CRAYOLA"

Drawing Crayon for School and Home

Crayola;

Eight TOHjSmCoiobs

SCHOoWxRAYONS

A.Y, ■ ■ ' "-XT '.vrys/y/s/yr^

Have you our latest catalog illustrated in
colors? If not, lei us know.

BINNEY & SMITH CO.

81 Fulton Street, New York City

PROFIT as well as prestige
finds its way into the store
that offers only stationery of qual-
ity and social correctness. Your
most desirable trade know they
will obtain these attributes in

Granes
dfinen d§fWn

H Eaton, Crane & Pike Co.'s
IGHLAND
♦ LINEN

Eaton, Crane & Pike Co.
of Canada, Limited

TORONTO

Sponsors for Correctness
in Correspondence

BOOKSELLER AND STATIONER— Advertising Section

May, 1921

Pin Wheels for the Summer Resort
and General Toy Trade

Acknowledged by all the
most beautiful pinwheel
on the market. Entirely
different from all other
kinds.

Round edges (protected
by Samour's Patent rights)
made of heavy celluloid
and also of heavy paper
in beautiful colors, to re-
tail at 10, 15 and 25 cents.

Dealers and Jobbers — before
placing order wi'ite for samples
and prices. You will be pleased
as well as surprised.

We also manufacture Pen-
nants, Dinky Hats, Paper Hats
and Novelties.

Extra! Special lot of Har-
monicas at a price that will
interest you.

Boston
Spinner

The novelty
of the season.
This is sure to
be a winner.
One of the
most unique
novelties of the
year.

NORTHERN COMMISSION CO.

290 DEVONSHIRE STREET, BOSTON, MASS.

Jackdaw Z

CURRENT LEDGER BINDER

Bound in Red Russia Leather, Dark Green Corduroy sides, bevelled boards, round
corners.

MECHANISM

Our Jackdaw Z Current Ledger Binder ha-, steel back and metal hinges, solid pressed
steel mechanism and has no screws or solder to work loose or crack. We consider
this to be one of the best and most serviceable Ledger Binders made.

"iS^DiM^luLimagS. Montreal

May,. 1921

BOOKSELLER AND STATIONER— Advertising Section

Dominion Blank Book Co., Ltd.

Berthierville, P.Q.

TO OUR FRIENDS IN THE STATIONERY TRADE:

We are pleased to advise you that our new building in St. John,
P.Q., is nearly completed, in fact, nearly enough to permit of our
removal from here.

The transfer and setting up of Machinery will necessarily entail

the loss of production for a few days, but we have a large force of

erectors at work and we can assure you that the least possible time will
be lost.

In one month from now, we expect in our new premises to be able
to at least triple our present output, which will enable us to fill all
orders entrusted to us very promptly. In the meantime we will not be
wholly out of business ; all orders will be looked after carefully.

Thanking you for your past liberal patronage and soliciting your
further favors, we beg to remain,

Very truly yours,

Dominion Blank Book Co., Ltd.,

St. John, P.Q.

mwe SIZES

FROM »T©
3«C©MJWWS

NATIONAL BOUND COLUMNAR BOOKS
Stationers' Best Sellers

Accountants' needs for multi-column books are frequent and varied.
They must be met exactly. You can do it with National Column Books
— and win your customers' goodwill and re-orders.

Send for free descriptive leaflet and catalog.

.uNATiONAL./,

A Mark of Quality '%mW' ^ Book for Every Need

* '10 "

NATIONAL BLANK BOOK COMPANY

HOLYOKE, MASS., U.S.A.

BOOKSELLER AND STATIONER— Advertising Section

May, 1921

£JlllllllllfllllllllllllllllllllllllIIIIIIMIIIIIIIIIIUIIt)lllriirilllIllllll1IIIIIIIIIIIIIIMIMIIIIIIIIIIIIIMI rlirilllllllllllllllMIIIII IIIIIIMMIIIItllllllMlllllHIIIIIIIIIIIIUII lllllllllllllIJIIIIIIIIIlllllll IMIIMIIIIIIIIIIIIIIIIIIIIIIIIlllllllllllllllllllfllllllllllMIIIIIIIIIIIII 1 1 1 f I ■ ■ ■ ■ 1 1 (^

Factories
CZECHO-SLOVAKIA

and

\im&

.^-j£

-ti

Established
1790

Canadian Distributing Agent:

A. J. McCrae, 23 Scott street, Toronto, Canada

^. iiiiiiiiiiiitiijiiMiiiiiiiiitiiiiiiiiiiiiiriiiiiiiiiiiiitiiiiiiiiiiiifiifiififirtiiiiiaiiifiiiiitiiiitiiriiriiiiiirriitiiiiiiriiiiiiiiiiiiiiiiiiiiiiiiiiiiiriiiiiitiiiiiiiiiiiiiiiiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiitiiiiiitiiiii^-itiiiiiii iimirii 1 1 1 (iiiiinif i -' ■ I ■! i iiiiiiimiii miiiiii'iiiii iiiTt

Meet the Big Test of Ink

with Carter quality

THE Ink you sell a customer for his fountain pen
has his intimate personal attention.

It must flow freely and write a strong, rich
color. And ink that clogs the pen or lacks body results
in a personal grievance. This feeling extends to other
goods.

Insure all your merchandise against any such feel-
ing.

CARTER'S FOUNTAIN PEN INK

Made in Canada

should be your standard. It will build good will with
every sale.

And it will open the way for the other Carter Inx
Products of the same quality, the result of over sixty
years' manufacturing experience.

THE CARTER'S INK COMPANY

Manufacturing Chemists
MOUNT ROYAL AVE. AND DROLET STREET

MONTREAL, QUEBEC

Mav. 192:

BOOKSELLEE AND STATlONERr— Advertizing Section

giiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiM

No Duty

No Exchange

What are you doing to promote the sale of Everyday Cards such as
Birthdays, Congratulations, etc.?

Do not continue to consider this a small part of your business. You
can easily develop an Everyday Card department into one of the best pay-
ing departments in your store. Others are doing it. Why not you?

Coutts Cards for every occasion are having a wonderful sale.

WRITE FOR SAMPLES

WILLIAM E. COUTTS

263-265-267 Adelaide Street West
TORONTO

^iiiiiiiiiiiiiiiiiiiiiiiiiiiiim

ltlllll!lllll!lll!lllll!l!l!lllllllll!l!lllllilllll!lir

j^ DIXON'S ^

ElDoradO

"the master drawing pencil"

In selling, two appeals are
universally effective . . . One
of these is the quality ap-
peal . . .

You are on sure ground
when you make this appeal
to yourcustomer with Dixon's
ELDORADO, the master
drawing pencil.

JOSEPH DIXON CRUCIBLE CO.

Pencil Dept. '24 Jersey City, N. J.

Canadian Distributors
A. R. MacDougall & Co., Lxd., Toronto

Dixon's "BEST" Colored Pencils
occupy the same position of
leadership as Dixon's "Eldorado".
They, too, are supreme in their
field.

Made in n Leads
—o ne for every
need or preference

BOOKSELLER AND STATIONER— A dvertising Section

May, 1921

RP1MND
PARCHMENT

A Stationery Paper

For Particular People

The quality of Rolland Parch-
ment is distinctly superior and
appeals to the most fastidious.
Packed to meet every demand
— reams, papeteries, and tab-
let. Let us send you a sample.

CANADIAN MADE

The Rolland Paper Co., Ltd.

High Grade Paper Makers
Since 1882

Montreal

Canada

The Pen Department Puts
Orders on Your Booths

Your Pen Department properly planner] can add
sales to each of your departments, They will
come In for pens and leave with a sizable order
for other goods as well.

The Esterbrook Display Case needs but a por-
tion of your counter, shows off a wide assort-
ment to advantage, ties up little in stork and
makes the pen purchase easy. Attractive
shelves of other merchandise behind it plus
the suggestion of a salesman will add to your
profits.

Let them choose from the case, but sell by the
B0I .m 1 refer to them by name and number.
It will pay you.

You can have added profits through your
Esterbrook Department, if you will use our
Dealers' Service. We have the plan thai will
fit your need. Write for it.

The Esterbrook Pen Manufacturing Company

18-70 Cooper St., Camden, N.J.
Canadian Agents: Brown Bros. Ltd., Toronto .Canada

No. 453 is a large
seller. It writes a
fine stroke, free
running, is ver>
resilient, has easy
action and carries
a nice supply of
ink.

PEN*

Mucilages and Paste
are Made in Canada

Catalogues mailed to the trade on request.

Canadian Factory and Offices at

9-11-13 Davenport Road

Toronto

BIG || JOBS DONE QUICKLY
WITH THE PEARL CUTTER

Illustrating

The No. 19B

Pearl Cutter

For

Banks

Multigraph

Departments

Advertising

Departments

Factories

Stores

Wholesalers

Photographers

of
and

well

To cut paper in quantity, you should
employ the Pearl Cutter. It cuts 2
inches of stock at one operation.
This means that 500 sheets of heavy
bond paper can be cut accurately and
quickly and easily with one pull on
the lever.

The Pearl Cutter is made in two
sizes : 13 inches and 19 inches. Both
are of cast iron
construe tion
throughout, rep-
resenting the
maximum
strength
durability.
Being
balanced, easy
t o operate, o f
pleasing ap-
pearance, accur-
ate and econom-
ical, the Peart
Cutter becomes
instantly popu-
1 a r wherever
placed in ser-
vice.

Write for
Booklets B and
S. We make
large variety of
hand lever and
power Cutters,
Golding Jobbers,
Pearl Presses,
Official Presses,
etc.

Golding Manufacturing Company

Franklin, Mass., U.S.A.

May .1921

BOOKSELLER AND STATIONER— Advertising Section

— 1BUXTGN|=^=

KEYKASE

flat — smooth — neat

SAVES YOUR POCKETS

Mfd. by

BUXTON INC.
Sue. to L. A. W. Novelty Co.
Springfield. Mass.

Fits vest or hip pocket, or handbaj?
without "bulging." Keys easy on,
easy off, easy to find (even in the
dark!), as each has a definite loca-
tion. Each hook holds two keys.

Nationally Advertised

in MacLean's, Saturday
Night, Literary Digest,
American and elsewhere.
Wherever there's a pocket or
a handbag there's a pros-
pect.

Canadian Retail Prices
Real Pig Skin

4 hooks fO.90

6 hooks 1.25

8 hooks 1.75

Genuine Seal.
(Gold Plated Hooks)

4 hooks $2.75

6 hooks 3.25

8 hooks 4.00

Also others ranging in price
from 40c to $4 retail. Write
for discount.

Address

Rowland & Campbell,
Ltd.

W. Canada Agents

Dept. K, WINNIPEG
Julian Sale Leather Goods Co.

E. Canada Agents

Dept. K, TORONTO

"THE NEW IRVIN"

Greater
Sales

Through

Higher
Quality

6 Styles

Pat. Pending

The New Irvin is unfailing in action, always ready,
absolutely certain and is fully guaranteed.

ALEX. H. IRVIN COMPANY

Curwensville, Penna.
U.S.A.

PARAGON

INKSTANDS AND
MOISTENERS

Paragon Ink Stand No. 477

Paragon Ink Stan No. 505

Paragon Moistener No. 400
Manufactured by

Frank A. Weeks
Mfg. Co.

93 JOHN ST., NEW YORK

Canadian Jobbers Carry Stocks

Let Your Windows Sell

Here's What

A Work-Organizer Window Display

did for this Dealer

Stevens, Maloney & Company, Chicago, say :
"One of the best ways to push Work-Organizers
is by the use of Window Displays. The last one
we had sold two gross of Work-Organizers. Also,
its users do repeat. One Sales Manager bought
three lots of several dozen each."

Get the idea ? Push Work-Organizers as a Complete
Office Equipment. Show customers how Work-Organizers
should be used IN and ON every desk in their office.

Explain the unusual service of the Work-Organizer idea
and your sales will begin to jump.

Are you getting our Sales Bulletin? If not, ask for It,
giving the names of those in your store who should receive
it. Every Issue is filled with sales-producing points about
Work-Organizers. — ami more sales mean more profits to
you. Liberal discount insures good profit on every sale.
Reassortment plan guarantees well-balanced stock. Write
us about our new sales promotion plan.

Work-Organizer Specialties Company
725 W. Grand Blvd. Detroit, Mich.

BOOKSELLER AND WFATIOmft,— Advertising Sectio

May, 192!

ARTISTS MATERIALS

We carry a complete line of Artists Materials

Agents for Winsor & Newton, London. Eng.

A.RAMSAY & SON C°

EST'D. 1842. MONTREAL.

ne INDEX

that makes

PHONING

more convenient

FOR SALE BY
ALL JOBBERS

MANUFACTURED BY

CROWNOLO MANUFACTURING CO.

12 WEST 17th STREET, NEW YORK

Special Clearance Sale

ON A DISCONTINUED PACKING OF

No. 3 FAVORITE PAPER CLIPS

C=D

250 Clips to Box

Million Lots - $ .21 per M
100 M Lots - $ .23 per M

10 Boxes to Container

500 M Lots
50 M Lots

$ .22 per M
$ .24 per M

No Special Imprints at these Prices.

Offered Subject to Prior Sale and for Month of May Only.

NOESTING PIN TICKET CO., Inc.

MOUNT VERNON, NEW YORK

SPHINX" SHOW CARD COLORS

Stationers should all carry the "Sphinx" brand Show Card Colors. Show Card

Colors of Quality. There is a good profit in handling them.
Made in 15 selected colors. Put up in 2 oz., half pint, pint and quart jars.
Sample Cards on request.

F. WEBER COMPANY

Main Office and Factory: 1220 Buttonwood St., Philadelphia, Pa.

Branches: ST. LOUIS, BALTIMORE

CLIP THIS COUPON FOR YOUR CONVENIENCE IN ANSWERING ADVERTISEMENTS

Date

.1921

Phase send particulars of

as referred to in BOOKSELLER AND STATIONER
Name

Address .

May, 1921

BOOKSELLER AND STATIONER— A dvertising Section

GRIP

The Supreme Office Adhesive

ENTHUSES YOUR MOST

EXACTING CUSTOMERS

Never Dries Out in Bottle

RELIANCE INK CO., LTD.

WINNIPEG

WATERSTON'S

"BEE"

BRAND

MARK

SEALING WAX

Factory:
Warriston Works, Edinburgh, Scotland

Known and sold wherever Rubber
Stamps are used

B. G. Volger Mfg. Co., Inc.

Passaic, N.J., U.S.A.

Our Specialty:

STAMPING INKS OF ALL KINDS

TRADE DIRECTORY

ART SUPPLIES

Artists' Supply Co., 77 York St., Toronto.
A. Ramsay & Son Co.. Montreal.

F. Weber & Co., 1220 Buttonwood St., Philadelp-
hia, Pa.

BALLOONS, TOY

Stanyon Rubber Co., Toronto.
Robinson & Murphy, Ltd., Montreal.

BINDERS

Elbe File and Binder Co., 97 Reade St., N. Y. City.
BLANK BOOKS

Boorum & Pease Co., Brooklyn, N.Y.

Buntin, Gillies & Co., Hamilton.

The Copp, Clark Co.. Toronto.

Dawson Ltd., W. V., Montreal, Toronto, Winnipeg.

Dominion Blank Book Co., Berthierville, Que.

National Blank Book Co., Holyoke, Mass.

BLOTTING PAPERS

Eaton-Dikeman Co., Lee, Mass.
Menzies & Co., Ltd., Toronto.

CARBON PAPERS, ETC.

Mittag & Volger, Park Ridge, N.J.
CARDS

Alphalsa Pub. Co., 2-4 Scrutton St., Finsbury,

London, Eng.
Wm. E. Coutts, 145 Adelaide St. W., Toronto.
Granger Freres, 43 Notre Dame St., Montreal.

CHAIR PADS

Can. Manufacturing of Novelty. 13 Boucher St.,
Montreal, Que.

CHALK

A. R. MacDougall & Co., 468 King St. W., Toronto

COMPASSES

Eagle Pencil Co., New York.

A. R. MacDougall & Co., 468 King St. W., Toronto

CRAYONS

Binney & Smith, New York.

A. R. MacDougall & Co.. 468 King St. West,
Toronto.

DICTIONARIES

G. & C. Merriam.

Laird & Lee, Chicago, HI.

DIVIDERS

Eagle Pencil Co., New York.

A. R. MacDougall & Co., 468 King St. W., Toronto

DRAWING MATERIALS

F. Weber & Co., Philadelphia, Pa.

ENGRAVING (Steel and Copper Plate)

Artistic Stationery Co., 164 Berkeley St., Toronto.

ENVELOPES

Barber-Ellis Co., Toronto.

Buntin. Gillies & Co., Hamilton.

Copp. Clark Co., Toronto.

W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg.

Menzies & Co., Ltd., Toronto.

ENVELOPE MACHINES

Peter Carmichael & Co., Ltd., Camberwell, Lon-
don, S.E. 5, Eng.
David Carlaw & Sons Ltd., Glasgow, Scotland.

ERASERS

Clyde Rubber Works, Renfrew, Scotland.
Menzies & Co.. Ltd., Toronto.
St. Mungo Mfg. Co., Glasgow, Scotland.
Weldon Robert* Rubber Co., Newark, N.J.

EXERCISE BOOKS

Canadian Pad & Paper Co., Ltd., 255 Wellington
W., Toronto.

INTERNATIONAL
FINE ART COMPANY

LIMITED

We are now-
situated at

437 St. Paul Street West
MONTREAL

Everything in

Dolls, Postcards

and Novelties

Crucible Pens

BRITISH

25 VARIETIES.
Send for price list

The Copp, Clark Co.,

TORONTO

CANADA

The Self-Filling

FOUNTAIN PEN

Fully Guaranteed

Fitted with our Patented,
Self-regulating "Automatic"
Feed. Indestructible Re-
servoir Sac. 100% Ink Ca-
pacity. Full size 14 kt. Gold
Pens, tipped with hardest
Iridium.

Bought officially by the
United States Government.

Send for Illustrated Catalog

WILLARD PEN CO.

318-326 West 39th Street
New York, N.Y., U.S.A.

BOOK&E1 LEK AND STATIONEEr— 4 dvertismg Section

Maw 1921

Travellers are out

now with complete

lines.

French Ivory.

Greeting Cards and Post Cards for

all occasions.
Purses and Wallets.
Pennants, Cushions and Textile

Novelties.
Supplies for Celebrations, Old

Boys' Reunions, etc.
Souvenir Novelties (a tremendous

variety).
Christmas Stockings.
Conservo Lunch Sets, Splashers,

Table Sets, Infants' Bibs and

Sets.
The product of five factories we
own or control.

Pugh Specialty Co., Ltd.

38 to 42 Clifford St., Toronto, Canada

11 Hold the Line

1
I

Here's the line to bold
— John Heath's Tele-
K9 phone Pen. You will
E not hold it long be-
fl cause it sells so quick-
HP ly. There's quality
about it. It writes
smoothly, never cor-
■v rodes, and lasts long.
■V Get connected with
f^jl the Telephone Pen for
II quick sales.

■WflW Supplied by all the leading Whole
V|H HjV tale Housei in Canada

J^^Sk (Registered)

S London (Eng.) Eip.rl Afcncjr

If 8 St. Bride Street

¥ LONDON, E.C

■HEMh

Defiance A Clipg

Defiance Mfg. Co

384 Broadway, New York

EYELETTING MACHINES AND EYELETS

El'be File and Binder Co., New York, N.Y.
Menzies & Co., Ltd., Toronto.

FANCY PAPERS. TISSUES AND BOXES

Dennison Manufacturing Co., Boston.
Menzies & Co., Ltd.. Toronto.

FILES

Elbe File and Binder Co.. 97 Reade St. New York.

FOUNTAIN PENS

Mabie, Todd & Co.. 473 College St., Toronto.

A. R. MacDougall & Co., 468 King St. W., Toronto.

L. E. Waterman. Montreal. Que.

Willard Pen Co.. New York.

FRENCH IVORY

Pugh Specialty Co., 38 Clifford St.,

Toronto.

GREETING CARDS, POST CARDS, ETC.

Artistic Stationery Co., 164 Berkeley St., Toronto.

W. E. Coutts. 145 Adelaide St. W., Toronto.

Menzies & Co., Ltd., Toronto.

A. R. MacDougall & Co., Toronto.

Pugh Specialty Co.. 38-42 Clifford St., Toronto.

Valentine & Sons Publishing Co., Toronto.

INKS, MUCILAGE AND GUMS

Chas. M. Higgins & Co., Brooklyn, NY.

The Carter Ink Co., Montreal.

W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg.

Reliance Ink Co., Winnipeg Man.

S. S. Stafford Co., Toronto.

"Glucine." Menzies & Co., Ltd., 439 Kine St. W.,

Toronto.
P. Weber & Co., Philadelphia, Pa.

INDELIBLE INK

Carter's Ink Co., Montreal.

Payson's Indelible Ink.

S. S. Stafford Co.. Toronto.

INKSTANDS

Frank A. Weeks Mfg. Co., New York.

A. R. MacDougall & Co.. 468 King St. W.. Toronto.

LEAD AND COPYING PENCILS

Amercan Lead Pencil Co., New York.

Wm. Cane & Sons, Newmarket. Ont

Eagle Pencil Co., 703 E. 13th St., New York.

Kohinoor Pencil Co., 34 E. 23rd St., New York.

A. R. MacDougall & Co.. 468 King St. W., Toronto.

Menzies & Co., Ltd.. Toronto.

LEATHER GOODS

Can. Leather Products Ltd., Toronto.
Julian Sale Leather Goods Co., Toronto.
Western Leather Goods Co., Ltd., Toronto.
Harper- Wooilhead & Co.. London, Eng.
Anglo-American Mfg. Co., London, Eng.

LOOSE LEAF BOOKS. BINDERS AND
HOLDERS

Boorum & Pease Co., Brooklyn.

Buntin, Gillies & Co., Hamilton.

W. V. Dawson, Ltd.. Montreal, Toronto, Winnipeg.

Goes Lithographing Co., Chicago.

The Copp, Clark Co., Toronto.

Luckett Loose Leaf, Ltd., 539 King St. W., Toronto

National Blank Book Co., Holyoke, Mass.

Elbe File and Binder Co.. 97 Reade St.. N. Y. City.

F. B. Mfg. Co., 1228 Intervale Ave., N.Y.

MAPS AND GLOBES

The Copp, Clark Co., Toronto.

MEMO PADS

Robinson Mfg. Co., Westfield, Mass.
Sainberg & Co., New York.

MAP TACKS

Moore Push-Pln Co.. Philadelphia, Pa.

MUSICAL MERCHANDISE

Mus. Merch. Sales Co., 79 Wellington St., W.,
Toronto.

PAPER BALERS

Climax Baler Co., Hamilton, Ont.

PAPER CUTTERS

Golding Mfg. Co., Franklin, Mass.

PAPER FASTENERS

Alex. H. Irvin Co., Curwensville, Penna.
Noesting Pin Ticket Co., Mt. Vernon, N.Y.
O. K. Manufacturing Co., Syracuse, N.Y.

PAPETERIES AND WRITING PAPERS

Barber-Ellis Co., Toronto.

Buntin, Gillies & Co., Toronto.

Clark Bros. & Co., Winnipeg, Man.

The Copp, Clark Co., Toronto.

W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg.

C. H. Dexter & Sons, Windsor Locks, Conn.

Eaton, Crane & Pike Co. of Canada, Ltd., Toronto.

A. R. MacDougall & Co., 468 Kink St. W., Toronto.

There's Money
for You in

BRUNSWICK
RECORDS

They are bought by the
owners of all makes of
phonographs because they
play on any phonograph
using steel or fibre needles.

Write for our

Latest Release and full

details of price and profits.

The Musical Mdse. Sales Co.

Sole Canadian Distributors

79 Wellington Street West, TORONTO

The R. S. Williams &
Sons Co., Limited

Edison Phonograph Distributors

Musical
Instruments
of Quality.

Write for Catalogs.

™^WlLLlAMStS0NS<ffl

Its.

'LIMITED

THOUSANDS
of DEALERS

Are finding "FEIST
SONGS" a most pro-
fitable line.

Music sales were never
larger than they are
to-day.

Write us for Prices, etc.

LEO FEIST LTD. J

193 Yonge St. Toronto

Winnipeg, Calgary, Montreal, Toronto

Ma\. J 021

BOOKSELLER AND STATIONKR— Advertising Section

DR. STALL'S
FAMOUS BOOKS

Best Sellers Among Book Staples

Self and Sex Series

Know.
What a Man of 45 Ought to Know.

Four Books to Women: —
What a Young Girl Ought to Know.
What a Young Woman Ought to

Know.
What a Young Wife Ought to

Know.
What a Woman of 45 Ought to

Know.

$1.35 Each.

THE RYERSON PRESS

Publishers

Toronto

Dexter's

STAR

MANIFOLD

LINEN

Send for samples and price*.

C.H. Dexter & Sons, Inc.

Windsor Locks, Connecticut

The F-B Loose Leaf
Holder

Pat. May 13, 1913

The most demanded and cheapest
transfer binder. Adjustable to size of
paper and distance between punch
holes. Exchangeable posts. Wholesale
$1.50 per dozen. Send for particulars.

F-B MANUFACTURING CO.

1228 Intervale Avenue, New York

Menzies & Co., Ltd., Toronto.

The Rolland Paper Co., Ltd., Montreal.

PENNANTS

Can. Manufacturing of Novelty, 13 Boucher St.,

Montreal, Que.
Pugh Specialty Co., 38 Clifford St., Toronto.

PENS

Esterbrooke Pen Mfg. Co., Camden, N.J.

Copp, Clark Co., Toronto.

John Heath, 8 St. Bride St., London, Eng.

PHONOGRAPHS AND RECORDS

Mus. Merch. Sales Co., 79 Wellington St., W.,

Toron to.
R. S. Williams & Co., Toronto.

PILLOW COVERS

Can. Manufacturing of Novelty, 13 Boucher St.,
Montreal, Que.

PHOTO ALBUMS

Crown Novelty Co., 188 Adelaide St. W., Toronto.

PICTURE FRAMES

G. L. Irish, Toronto.

PIN TICKETS

Noesting Pin Ticket Co., Mount Vernon, N.Y.

PLATE PRINTING

Artistic Stationery Co., 164 Berkeley St., Toronto.

PLAYING CARDS

A. O. Hurst (Goodall's), 32 Front St., Toronto.
U. S. Playing Card Co., Windsor. Ont.

PUSH-PINS

Moore Push-Pin Co., Philadelphia, Pa.

PUSH-LESS HANGERS

Moore Push-Pin Co.. Philadelphia. Pa.

RELIGIOUS ARTICLES.

W. E. Blake & Son. 123 Church St.. Toronto.
Grenger Freres, 43 Notre Dame W., Montreal.

RUBBER STAMPS. STENCILS. ETC.

Fulton Specialty Co.. Elizabeth. N.J.

B. V. Volger Mfg. Co.. Passaic. N.J.

SCHOOL BAGS

Beauchemin, Limitee.

SCHOOL SUPPLIES

Copp. Clark Co., Toronto.
Buntin. Gillies & Co., Hamilton.
A. R. MacDougull & Co.. Toronto.

SHEET MUSIC

McKinley Music Co.. 1501-15 E. 55th St.. Chic.-.gn
Leo. Feist Ltd., 193 Yonge St.. Toronto.

SHORTHAND BOOKS

Sir Isaac Pitman & Sons, Ltd.. 27 Simpson Ave.,
Toronto.

STATIONERS' SUNDRIES

Buntin. Gillies & Co.. Hamilton.

The Copp, Clark Co., Wholesale Stationers, To-
ronto.
Clark Bros. & Co., Ltd.. Winnipeg. Man.
Crown Stationery Co., 12 West 17th St., New York.
W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg

STEEL WRITING PENS

John Heath. 8 St. Bride St. EC, London.
Hinks, Wells & Co., Birmingham. Eng.
Esterbrook Pen Co., Brown Bros., Ltd., Toronto,

Canadian Representatives.
A. R. MacDougall & Co., Toronto.

(John Mitchell's Pens)

THUMB TACKS

Moore Push-Pin Co., Philadelphia, Pa.
Noesting Pin Ticket Co., Mt. Vernon. N.Y.

TICKET PUNCHES

Fred J. Meyers Mfg. Co.. Hamilton, Ont.

TOYS. DOLLS. PUZZLES, ETC.

Ford Co.. Ltd.. R. S.. Vancouver.

A. C. Gilbert-Menzies Co., Ltd., Toronto.

Island Toy & Mfg. Co., Ltd., Walthamstow, Lon-
don E. 17, England.

Meccano Toy Co.. Ltd.. 71 W. 23rd St., New York

Moddelit Mfg. Co., St. Paul'e, Bristol, Eng.

Morimura Bros.. 53 W. 23rd St., New York.

Nerlich & Co., 146 Front St. W., Toronto.

Northern Commission Co., Boston.
W. S. Turton & Co., 30-32 Grand Lane, London,
England.

WRITING PADS

Canadian Pad & Paper Co., Ltd., Toronto.

Excellent for holding Essays, Class Notes,
Lectures, Forms, Magazines, Reports,
Orders, etc.

Made in all sizes. Capacity of back, %"
to 2".

New lines —

Loose-Leaf Telephone Index to hang over

mouthpiece of phone.
School Rings.

Elbe No. 1 Eyelet Machine.
Student's Ring Books and Fillers.
ELBE FILE & BINDER CO., 215-217 Gr.en. Si.
New York City

QrvuALR0NLY$i'5O

5fcA KNOWLEDGE

320 Pages ILLUSTRATED

By Dr.WINFIELD SCOTT HALL, PhD.

Noted A uthority and Lecturer
PLAIN TRUTHS OF SEX LIFE—

What every young man and young
woman, every young wife and young
husband, every father and mother,
teacher and nurse should know.
Sex Facts Hitherto Misunderstood
In plain wapper for only*, -n
postage 10 cents extra. Ip 1 .bU

Now Book til
I Need lo Read

McClelland & stewart

Limited

215 Victoria Street,
TORONTO

DESK PADS

Good Merchandise — Fair Prices

Satisfaction Guaranteed

on all specialties

Leather and Brass Corner

Desk Pads

(Flexible and stiff — 60 styles)

Glass Desk Pads

(3 styles — 3 sizes)

Cloth Covered Card Index

Cabinet

(Standard Sizes)

L. SAINBERG

657 W. Houston St. New York

Canadian Representative

Standard Distributing Co., Guy Block

Montreal, Que.

BOOKSELLEB AND STATlONERr— Advertising Section

May, L9i

ULTON

The Guarantee of Quality'

►

••▼TTTTTTTTTTVTVTTTTTTTT**

Self-Inking

5 Stamp Pads

^ Elizabeth,

Line Daters
Numberers
Sign Markers
Rubber Type
Printing
Outfits

Manufactured by

FULTON SPECIALTY CO.

New Jersey

TICKET and CONDUC
TOR PUNCHES

ta# beat made

TNI Fred J. Merer Mfg. Co.

HAMILTON. OHIO. U.S.*.

PENNANTS PILLOW-TOPS

and

CHAIR-PADS

MADE BY

Canadian Manufacturing of Novelties
49-51 Boucher St. MONTREAL

"Booksellers and Stationers"

SHOWCARD WRITING

is now a profession. A department
of supplies pays good dividends.

Write for particulars of our $20.00
trial outfit without chance of loss
to you. We carry everything re-
quired.

ARTISTS' SUPPLY CO.

77 YORK STREET, TORONTO

S0&^&fl>K

*j6z<. /^t^/L&C;

#/v

A Canadian Product
of highest quality.

RELIANCE

Write us for
price list

Reliance Ink Co.

LIMITED
Winnipeg, Man.

Index to Advertisers

American Lead Pencil Company 55

American News Company inside back cover

Anglo-American Mfg. Co 58

Artists' Supply Co 72

Beauchemin 51

Binney & Smith Company 61

Board of Trade 2

Boorum & Pease 59

Buntin. Gillies & Co Back cover

Buzza Co 12

Canadian Leather Products 16

Canadian Manufacturing of Novelties 72

Cane & Sons. Ltd., William Front cover

Carter Ink Company 64

Clyde Rubber Works 60

Climax Baler Company 72

Copp-Clark Company ....Inside front cover. 69

Coutts, W. E 66

Crownola Manufacturing Co 68

Dawson Ltd., W. V 62

Defiance Manufacturing Company 70

Dent, J. M 16

Dexter & Sons, Inc., C. H 71

Dixon Crucible Co., Jos 65

Dom. Blank Book Co.. Ltd 63

Eagle Pencil Co 58

Eaton. Crane & Pike 61

Eaton-Dikeman Company 61

Elbe File and Binder Company 71

Esterbrook Pen Mfg. Co 66

F. B. Manufacturing Company 71

Feist Ltd.. Leo 70

Fine Arts Guild 10

Fulton Specialty Company 72

Goes Lithographing Co 59

Granger Freres Limited 10

Grosset & Dun lop I

Golding Mfg. Co 66

Gundy, S. B 7

Heath & Co., John 70

Higgins & Co., Charles M 1-1

Hinks, Wells & Co

Imperial News Co 6

Importers & Traders Alliance 72

International Fine Art 69

Irwin & Co., Alex 67

Irish. G. L 72

Julian Sale leather Goods Co 67

Kohinoor Pencil Co 61

Luckett Loose Leaf Co., Ltd 52

MacDougall. A. R 13

Marmillan Co. of Canada 2

McClelland & Stewart, Ltd 1. 71

Meyer, F. J 72

Mittag & Volger. Inc Inside back over

Modellit Mfg. Co 68

Moore Push Pin Company 51

Musical Merchandise Sales Co 70

Musson Book Co 9

National Blank Book Company c?

National Cash Register Co 56

Nelson & Sons, Thos 3

Noesting Pin Co 68

Northern Commission Co 62

Payson's Ink 72

Pitman & Sons 10

Playthings "2

Pugh Specialty Company, Ltd 70

Ramsay & Son, A 68

Reliance Ink Company 69. 72

Robertson & Murphy Inside back cover

Rolland Paper Co 66

Ryerson Press 8. 71

Sainberg, L "1

Stafford Inc., S. S 66

Stanyon Rubber Co ■>'__

St. Mungo Mfg. Co ''"'

Volger Manufacturing Inc 69

Waterman, L. E 11

Waterston & Sons, Ltd.. George 69

Weber & Co., F 68

Weeks Manufacturing Co., Frank A 6"

Weldon Roberts Rubber Company B1

Willard Pen Company 69

Williams, R. S 70

Winston Co., John C ;'

Work-Organizer Company 67

Woodhead & Co., Harper 60

On account of cancellation of foreign order, we
are sacrificing a lot of

TYPEWRITER RIBBONS
At $2.75 dozen

(Cost to us $4.00 per dozen). All Colors, for all machine!.

Also

LEAD PENCILS
At $3.25 gross

(No. 2. Hexagon. Rubber Tipped.) Original cost to us
$4.50 gross.

Importers & Traders Alliance

240 Broadway, New York City

pAYSON'S INDELIBLE INK SUPPLIED
by all wholesale drug house* in th- Do-
minion. The best seller. Established over
eighty years. Ask for counter display stand
which greatly increase* the sal* of ink. Re-
ceived highest award at many Expositions.

G. L. IRISH

499 Queen Street West, Toronto

Manufacturer and Importer

i^ Lures, Frames, Mirrors, Statuary — every-
thing in Picture Framing outfits, $150.00
will atari you in a profitable line of business.
I rayon and Water Color Portrait Enlarge
ments. Send your pictures to me. i wU]
frame them at low prices. I manufacture

500 different pieces of beautiful French bronze
finished statues. $75.00 will make a beauti-
ful display.

Waste Paper Balers

The "CLIMAX"

Steel Fireproof Baler

turns your waste into
proht.

Made in 12 sizes.

Send for Catalogue.

CLIMAX BALER CO.

HAMILTON. ONT.

PLAYTHINGS

The American Toy Journal

18bh year of pub-
lication and the
largest Toy Maga-
zine in the World.
The e d i torial
pages give all the
news of the In-
dustry and there
are 300 to 600
I B u 6 i n e s s An-
nounceme n t s in
every issue.

Subscription--$2.00 per year
Foreign $3.00

Send your subscription NOW

PLAYTHINGS

118 E 28th Street

NEW YORK

B 0 0 K S E L L E R A N I) STATIO N E R

There's a Profitable Opportunity in

Typewriter Carbons and Ribbons.

Are You Getting Your Share?

Every customer of yours, .Mr. Mer-
chant, appreciates and demands type-
writer ribbons and carbons that are
Dependable — those that will stand
the test of time ami give entire -ai!s-
faction.

M. A: A'. Brand are in that class and
a display of them will prove tin- by
way of continued .-ale.*.

Don't let this opportunity get by
you. Mr. Dealer, hut stock M. & V.
Typewriter Carbons and Ribbon.*
TO-DAY.

MITTAG & VOLGER, Inc.

Principal Office and Factory: PARK RIDGE, N.J., U.S.A.

Agencies All Over the World

MOHICAN

Ad Verf isi ng Dalloons

uce

The "Mohican
Line" comprises
a wide range of
Gas, Toy and Ad-
vertising Balloons
in a large variety
of shapes and
colors. Squawk-
ers, Twist Valves,
Reed Sticks, etc.

Will You Be Our
Exclusive Agent
in Your Territory?

You will find Mohican Adver-
tising Balloons a most profitable
and satisfactory line to handle.

Advertising Balloons are being
used with great effectiveness by
many enterprising business men
who know their true value.

We can supply printed balloons
within a few days after receipt of order.
Our attractive proposition will interest
you. Write to-day for samples and full
particulars.

Robertson & Murphy, iLimited

247 St. Paul Street West

Montreal, Canada

Sole'Canadian Representatives for Mohican Rubber Co.
Ashland, Ohio

BOO K S E L LEE AND S T A T ION E I !

Bcinftn, Gillies 6 Co.

Hamilton

LIMITE D

Canada

Examination Paper

Link up with our Direct
Advertising

The School Boards have already received samples of our
papers. They will order through their local dealers. You
may safely assure them that the standard lines are uni-
form in quality and good value— -every one of them.

St. Lawrence

Ivory

Niagara

Rideau
Severn
St. Clair

Samples and prices mailed on request.

Picnic Time!

Are you ready?

Paprus Plates
Lily Paper Cups
Sanispoons
Waxed Paper
Paper Napkins
Paper Tablecloths
Lace Paper Doilies

June Weddings!

Look up your needs
and order now.

Wedding Cake Boxes

Confetti

Serpentine

Hamilton

Canada

PUBLISHED MONTHLY SINCE 1884

and orrccc eoocproewT journal

Vol. XXXVII. No. 6.

THE MACLEAN PUBLISHING COMPANY, LIMITED

PUBLICATION OFFICE: TORONTO, CANADA

JUNE, 1921.

*&•

TMPl

itf

Swan Fountain Pens

»♦

Swan

INK

WRITING

I N K

9f
SUPERIOR

QUALITY

TOW FOUNTAIN PENS
AND GENERAL USE

MABIE TODD & CO.

T O R O N T O

MJU

Fitted with

the
Easy-Pour

Number 40, 40 oz.
Imperial Quart

To the Trade:

IV e than\ you for the very cordial reception
given to Swan ln\ and for the very numerous orders
received covering every size and colour and take this
means of publicly expressing our appreciation of your
generous support of Swan Pens and Infy.

Toronto,

June 1st, 1 921

Yours truly, MOuL^OU^

Completely illustrated Price List and discounts on request.
Shipments for Western points can be made from Winnipeg and Edmonton from Clark Bros. & Co., Ltd.

' "^IliLLlMl't"""

Z2SX1

2iv=:

av;

*SMfflBg!

BOOKSELLER AND STATIONER

MOHICAN

Advertising Dalloons

uce

The "Mohican
Line" comprises
a wide range of
Gas, Toy and Ad-
vertising Balloons
in a large variety
of shapes and
colors. Squawk-
ers, Twist Valves,
Reed Sticks, etc.

Advertising

BALLOONS

can be used
with great
effectiveness
for almost
every line
of business

Distribute a quantity imprinted with your
advertisement among the school children
in your vicinity. Apply your advertise-
ment to some particular line you wish to
push and note the gratifying results.

Advertising Balloons are being used by many enterprising business men
who know their value.

We can imprint crests, trademarks, or any special wording desired. We
do our own printing, therefore we can insure prompt delivery.

(We are open to appoint a few live agents)

Robertson & Murphy, Limited

247 St. Paul Street West, Montreal, Canada

(Canadian Selling Agents for the Mohican Rubber Co., Ashland, Ohio)

June, 1021

BOOKSELLER AND STATIONER— .4 dvertising 'Section

JUNE IS TARZAN MONTH

TARZAN THE TERRIBLE

By EDGAR RICE BURROUGHS

Tarzan, searching for his wife, who has been
carried away, discovers a new and unknown
country and has many exciting and thrilling
new adventures.

JUNE IS OPPENHEIM MONTH

THE PROFITEERS

By E. PHILLIPS OPPENHEIM

How young Wingate, American wizard of
finance, fought the profiteers who were trying
to corner the world's wheat supply. Full of
romance, adventure and excitement.

THE YELLOW HORDE, by
Hal G. Evarts. Displays an
uncanny knowledge of ani-
mal ways and animal minds.
Full of suspense and human
interest. Depicts the life of
the coyote with all the force
and insight of Jack London.

DODO WONDERS, by E. F.
Benson. Dodo is the charac-
ter whose creation made
Benson famous as a novelist.
Here she is acrain — grown
older, but still vivacious, im-
pulsive, sparkling, brilliant,
and witty as ever.

BAT WING, by Sax Rohmer.
Rchmer is easily the thrilliest
of thrillers. Again he does
it. This time it is Voodooism
and the magic arts and arti-
fices of the West Indies and
Borneo, but in an English
setting.

THE SPIRIT OF THE TIME,
by Robert Hichens. A mys-
tery involving a charming
Russian princess and a
bachelor Englishman. "Beau-
tifully written; skillfully
developed ; has distinction,
atmosphere, and no small
degree of fascination," says
the "New York Times."

MADEMOISE LLE OF
MONTE CARLO, by Wm. Le
Queux. Describes vividly the
fashionable life and the un-
derworld of cosmopolitan
Monte Carlo, with a mystery
of breathless interest which
rivets the attention of the
reader.

THE WINE OF LIFE, by
Arthur Stringer. Into New
York's Bohemia comes Owen
Storrow — fresh, clean, a
product of the best the West
has to offer. How long can
a man keep his soul unsullied
in these surroundings?

THE VISION'HOUSE, by C.
N. and A. M. Williamson. A
story of conflicting wills and
temperaments and the un-
breakable purpose of a very
extraordinary man. Ro-

mance and travel, swiftly-
moving scenic changes — mid-
Atlantic, New Enerla.nd, Far
West, and England.

SHE AND ALLAN, by H.
Rider Haggard. The first
and last meeting of the old
hunter, Allan Quatermain,
and of the Zulu warrior,
Umslopogaas, with the splen-
did and incomparable "She,"
and what adventures befell
them.

CARROTY BROON, by A. S.
Neill. Humorous episodes
from the life of a Scottish
boy. His fights, frights,
early love affairs, first strug-
gles with a pipe and trousers,
and other uproarious hap-
penings.

MY SON, by Corra Harris.
Takes up the thread of Mrs.
Harris's greatest success, "A
Circuit Rider's Wife," and
tells of the other worldly
circuit rider, his charming,
witty wife, and their son.

MALCOLM SAGE, DETEC-
TIVE, by Herbert Jenkins.
The greatest character in
detective fiction since Sher-
lock Holmes; the unravelling
of his most exciting and most
baffling cases is here de-
scribed in an entertaining
manner.

THE SWALLOW DIVE, by
Sylvia Lynd. How Caroline
Barrett makes the "swallow
dive" from respectable Bays-
water into the limelight of
the revue. Life on the stage,
love, elopement, travel — she
flits rapidly through all ex-
periences.

McClelland & stewart

215-219 Victoria Street, Toronto
The Livest Book List in Canada

LIMITED

BOOKSELLER AND STATIONER— A dvertising Section

June, 1921

zj > ' i n 1 1 1 1 1 f F 1 1 1 1 1 1 J 1 1 1 1 M 1 1 1 1 1 1 1 1 1 [ 1 1 1 1 1 1 1 1 i 4 1 F 1 1 1 1 1 > 1 1 1 1 ■ 1 1 L ■ 1 1 1 1 1 1 i 1 1 1 1 1 1 1 i I d 1 1 < J 1 1 J 1 1 1 1 [ M i < 1 1 r 1 1 1 1 1 1 ! J 1 1 1 1 1 1 J 1 1 r r I M [ 1 1 L 1 1 L 1 1 1 1 1 1 1 1 1 1 1 1 M 1 1 1 1 1 1 1 1 1 1 1 < r 1 1 1 1 b 1 1 1 1 < r 1 1 1 1 1 1 [ M 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 ■ 1 1 1 1 1 b b 1 L 1 1 1 b I M 1 1 1 ; > 1 1 1 M 1 1 M 1 1 L I k 1 1 1 1 1 1 1 1 1 > *

Just Published

Only Complete Book. Issued

THE MODERN MOTOR TRUCK

DESIGN, CONSTRUCTION, COMMERCIAL APPLICATION, OPERATION, REPAIR

By Victor W. Page, M.S.A.E.

1,000 Pages
750 Illustrations

Price $5.50

Covers Everything You Should Know About Gasoline and Electric Trucks

THIS is a new 1921 book considering all types of motor trucks and industrial tractors and trailers. It
outlines features of all types of trucks, gasoline and electric, and all varieties of truck bodies. This
book is written in language everyone can understand, and is not, in any sense of the word, a technical
treatise. It is a practical book that will make special appeal to the truck driver who seeks to better his
position and to the mechanic charged with the repair and upkeep of trucks. The factory or business execu-
tive who wants to obtain a complete working knowledge of truck operation problems will find this book a
reference work of great value. The truck salesman or automobile dealer will find that this work contains
information that means money to them. All garage and service station men should have a copy of this
book for reference because truck construction differs from passenger car design in many important respects.
Anyone who reads this book is in touch with all that is practical and that has been tested out in real
service.

SIMPLE IN TREATMENT— AN ENCYCLOPEDIA IN SCOPE. NOT A TECHNICAL TREATISE BUT
A BOOK FOR THE PRACTICAL BUSINESS MAN AND MECHANIC.

The Modern Gasoline Automobile, Its Design, Construc'ion,
Operation.

By Victor W. Page. This is the most complete, practical
and up-to-date treatise on gasoline automobiles and their
component parts ever published. In the new revised and
enlarged edition all phases of automobile construction, opera-
tion and maintenance are fully and completely described
and in language anyone can understand. 1,000 pages. 1,000
illustrations. Price, $4.50

Questions and Answers Relating to Modern Automobile Con-
struction, Driving and Repair.
By Victor W. Page. A self-educator on automobiling
without an equal. This practical treatise consists of a series
of thirty-seven lessons, covering over 2,000 questions and
their answers- the automobile, its construction, operation
and repair. The subject matter is absolutely correct and
explained in simple language. 650 pages, 392 illustrations.
3 folding plates. Price, $2.75

The Model T Ford Car, Its Construction. Operation and
Repair, Including the Ford Farm Tractor, The F. A.
Starting and Lighting System and Worm-Drive One-ton
Truck.
By Victor W. Page. This is the most complete and prac-
tical instruction book ever published on the Ford car and
Fordson Tractor. All parts of the Ford Model T Car and
Fordson Tractor are described and illustrated in a compre-
hensive manner — nothing is left for the reader to guess at.
The construction is freely treated and operating principle
m;:<Ie c'ear to everyone. 410 pages, 153 illustrations.

Price, $2.25

Automobile Repairing Made Easy

How to Run an Automobile.

By Victor W. Page. This treatise gives concise instruc-
tions for starting and running all makes of gasoline auto-
mobiles, how to care for them and gives distinctive features
of control. Describes every step for shifting gears, con-
troling engines. 178 pages. 72 illustrations. Price, $1.65

Gasoline and Kerosene Carburetors, Construction, Instal-
lation and Adjustment.

By Victor W. Page. All leading types of carburetors are
described in detail. Special attention being given to the
forms devised to use the cheaper fuel such as kerosene.
89 illustrations. 320 pages. Price, $2.25

Starting. Lighting and Ignition
Systems.

Automobile Welding With the Oxy-
Acetylene Flame.
By M. Keith Dunham. Explains in a simple manner
apparatus to be used, its care and how to construct neces-
sary shop equipment. Proceeds th,en to the actual welding
of all automobile parts, in a manner understandable by
everyone. 167 pages, fully illustrated. Price, $1.75

Henley's Twentieth Century Book of Recipes, Formulas
and Processes.

Bdited by Gardner W. Hiscox. The most valuable techno-
chemical formulae book published, including over 10,000
selected scientific, technological and practical recipes and
processes. This book of 800 pages is the most complete
book of recipes ever published, giving thousands of recipes
for the manufacture of valuable articles for everyday use.
Hints, helps, practical ideas and secret processes are re-
vealed within its pages. It covers every branch of the use-
ful arts in every respect. Contains an immense number of
formulas that everyone ought to have that are not found
in any other work. New edition. Cloth binding. Price, $4.50
Motor Boats and Boat Motors.

By V. W. Page and A. C. Leitch. All who are interested
in motor boats wil find this latest work a most compre-
hensive treatise on the design, construction, operation and
repair of motor boats and their power plants. It is really
two complete books in one cover, as it consists of two parts,
each complete in itself. Part one deals with THE HULL
AND ITS FITTINGS, part two considers THE POWER
PLANT AND ITS AUXILIARIES. A valuable feature of
this book is the complete set of dimensioned working draw-
ings detailing the construction of five different types of
boats ranging from a 16-foot shallow craft, tunnel stern
general utility craft to a 25-foot cabin cruiser. It is a
comprehensive work of reference for all interested in motor
boating in any of its phases. 372 illustrations. 524 pages.

Price, $4.50
House Wiring.

By Thomas W. Poppe. Describing and illustrating up-to-
date methods of installing electric light wiring. Contains just
the information needed for successful wiring of a building.
Fully illustrated with diagrams and plans. It solves all
wiring problems and contains nothing that conflicts with
the rulings of the National Board of Fire Underwriters.
New edition, revised and enlarged. Including Direct Cur-
rent Motor Connections— Diagrams of series wound motor —
and Motor Wiring. 200 pages, fully illustrated, flexible
cloth. Price, $l.lo

McClelland & Stewart, Limited, 215 Victoria St., Toronto, Canada

The Norman W. Henley Publishing Company, 2 West 45th Street, New York

■iiiiiiniiiii inn ii i iiiiiHiiiiiiiiiiiiiiiimiiiiiiimiiiiiiiiiiiiiii i inn iiiiiiiiiiiiiiiiiiiiniiii uiiuiiiiii nun 11 mmiiimii nmimiii muim iniiiniiiiiiiiii Hmimmiiiiimiimmimiiimiml

June, 1921

BOOKSELLER AND STATIONER^- Advertising Section

ZaneGrey Week

Harper & Brothers (The Musson Book Company,
Ltd., Canadian representatives), Grosset & Dunlap,
The Curtis Publishing Company and W. W. Hopkinson
(distributors of Zane Grey Moving Pictures), are co-
operating to give Zane Grey, the man whose books
sell at the rate of 5,000 a day, more publicity than any other living author
has ever received. All this means sales for you. We supply the publicity,
displays and ads. You supply Zane Grey books to the public at a profit.

ADVERTISING

The publicity in the Curtis Publishing Company's three magazines,
"THE SATURDAY EVENING POST," "THE COUNTRY GENTLEMAN,"
and "THE LADIES' HOME JOURNAL," will reach 4,700,000 people alone.

" The Man of the Forest ' ' will be released in the Moving Pictures
during Zane Grey Week. Colored Slides, Trailers and Broadsides are
being sent to exhibitors announcing Zane Grey Week, and urging co-
operation with the newsdealer and bookseller. Everybody is boosting
Zane Grey.

DON'T WAIT TILL TOO LATE

ORDER STOCK AND WINDOW DISPLAY MATERIAL NOW ON

The Mysterious Rider

The book that reached 125,000 six weeks after publication.
Featured and advertised everywhere.

The Man of the Forest

1920's Best Seller. An equal seller with " THE MYSTERI-
OUS RIDER" everywhere.

Tales of Fishes

The Best Fishing Stories in Print. The Sportsmen of Your
City Have Fishing " in Their Bones" This Weather.

ADVERTISING MATERIAL WITH ALL ORDERS

THE MUSSON BOOK COMPANY LTD.

TORONTO

BOOKSELLER AND STATIONER— Advertising Section

June. 1021

1 00,000 People in Canada

will be clamoring within the next
few months to read this new

:THE

l*WCHT

• Hl THE

RAROlD

BEtt

WRIGHT

Harold Bell Wright

novel. Publication early in
August. An advance order will
assure a supply for you.

Are you preparing to
get a good-sized share
of this business in
your district ?

TO KEEP YOUR BOOK SALES

STRONG IN JUNE AND JULY

EMPHASIZE

RYERSON PRESS REPRINTS

You know them— standard format, big selling books by popular
authors at remarkably appealing prices.

A half-window of them with a few price tickets will demonstrate
their money-makingness for you.

THE RYERSON PRESS

Canada's Oldest and Largest Publishers

TORONTO

June. 1921

BOOKSELLER AND STATIONER— Advertising Section

O O II o-

o II o

BORZOI BOOKS
IN CANADA

The Ryerson Press

|p.q|Br4«||Vt5i||Br«^i||^««l|Sr«5a||pr«v||Brv
b<3i*k*^al!Bi.va!!=k.'^iU=».^!lik.^lliv^illtK'

H'JKZUI

Alfred A. Knopf

»^ll^*^II^*^ll"5*3»ll«5*3»ll"!>3»ll^*3»ie»jfl

i^\HE Canadian Book Trade will appreciate our
^w/ particular pleasure in announcing that we have
assumed the exclusive Canadian agency for

ALFRED A. KNOPF

PUBLISHER NEW YORK

Remember that this includes such authors as Knut
Hamsun, J. S. Fletcher, H. L. Mencken, Willa Cather,
Mary Borden, Clarence Day Jr., Floyd Dell, Henry G.
Aikman, Conrad Aiken.

We will carry Mr. Knopf's complete line* of fiction
and general literature in Toronto and will be able to
give the most prompt and satisfactory service.

KINDLY HAVE ALL ORDERS SENT TO

US DIRECT

THE RYERSON PRESS

CANADA'S OLDEST PUBLISHERS

TORONTO

*Except the books of Arthur Stringer and Joseph Hergesheimer, which are con-
trolled by other publishers.

]E=DI>€Z]EI1LI3<IE

BOOKSELLER AM) STATIONERr-^Advertising Section

June. 1921

— ! ■ 1 1 ■ ■ 1 1 1 1 1 i I - 1 ! ■ > . i ; 1 1 1 , 1 1 1 ' 1 1 1 H I r i 1 1 1 ' ! 1 1 ■ ; , 1 1 . ' : , - 1 1 : 1 1 . i r ' ■ I ■ I ■ ■ : 1 . 1 1 1 ■ 1 I ; i Illlll I III I III I M 1 1 1 il II I [I! I Ml I M 1 1 II III! Ill lllll HII [111 llllin!in[IU!lllll[linillllll Illllll III I IIIIMII III! Ill I III I III I M I II 1 1 1 1 III I II I (1 1 1 II I Mil ! Ill 1 1 III 1 1 Mil I MM I lllll'^

IT IS SOMETIMES SUGGESTED
THAT

Macmillans

HAVE NOT ENOUGH

Staples

FOLLOWING ARE A FEW OF OUR STEADY SELLERS

GLOBE POETS

Uniform green cloth.

English edit. 21 vols. $2.00

MRS. PARSONS' MANUAL

For women's meetings.
Paper, 50c. Cloth,
75c. Leather $1.00

Also Young Men's Par-
liamentary Guide . . . 75c

Extensive Line of
BUSINESS BOOKS

Canadian Commercial Cor-
respondence and scores of
others.

GOLF FOR BEGINNERS

And others. Bv Whit-

lach $2.50

Also
Modern Golf, by Vaile $2.00

MARSHALL'S TECHNICAL
SERIES

One of the most popular
and lowest priced
series issued. Retail,
10c to $1.50

Complete Works of

JACK LONDON

21 volumes, uniform . .$1.75
Sold singly or in sets.

Complete Works of
F. MARION CRAWFORD

30 volumes, uniform . .$1.75
Sold singly or in sets.

Works of
CHARLES G. D. ROBERTS

8 volumes, uniform . . .$1.10
New edition.

Complete Works of
ANATOLE FRANCE

Uniform red cloth . . .$2.50
Sold singly or in sets.

CHILDREN'S PICTURE
and TOY BOOKS

A large assortment al-
ways carried in stock.
Retail, 50c to $1.00

MACMILLAN'S MODERN
DICTIONARY

Cloth $1.20. Leather .$2.00

Also
Canadian Scholars' Dic-
tionary 20c

CAMPING AND WOODCRAFT

By Kephart. Pocket edi-
tion $3.50

New edition printed on

bible paper. Limp binding.

BLACK'S COLOUR BOOKS

The most beautiful series of
colour books published.
Many new titles.

STANDARD WORKS

Uniform binding. Cloth and
leather. Dickens, Scott,
Thackeray, Bolderwood,
Kingsley, Lever, Mase-
field, Marryat, etc.

SUNDAY SCHOOL
REWARD BOOKS

We carry a stock of the well-
known S.P.C.K. line of re-
ward books.

Catalogues of any of the above sent on request

A TIMELY SUGGESTION
MACMILLAN'S FAMOUS FARM AND GARDEN BOOKS

THEY ARE WORTH WHILE

Booksellers all over Canada are figuring as closely as we are this year, and buying
only books that will command a ready sale, and at the same time yield a good
margin of profit. At this time of the year when farming in all its branches is in
full swing you will find quite a demand for Agricultural books. Send for our Cat-
alogue and special discount offer.

THE MACMILLANS IN CANADA

70 BOND STREET

TORONTO, ONTARIO

~ 1 1 - .'II' i > 1 1 1 i 1 1 1 n 1 1 1 1 1 < I > J I M I M I h 1 1 : 1 1 . 1 1 1 1 1 1 ; r 1 1 : 1 1 1 : 1 1 1 : 1 1 M 1 . 1 1 1 i < 1 1 1 1 r ' - h 1 1 1 ! I ' 1 1 . 1 . . 1 1 ' < I > 1 1 r 1 1 1 1 . ' ! : ' i . : i i , i I : ' i 1 1 ' I , - 1 1 1 1 - 1 1 i : . 1 1 ; I - 1 1 : i M . : : 1 1 1 - ' ri M 1 1 r > .

Jtme. 1021

BOOKSELLER AND KTATJOKER— Advertising Section

50c.

ELSON
OVELS

50c.

If you stock the famous Nelson Novels you are sure
to have a large summer trade, for they are just the
thing that tourists and holiday-makers look for.

Handy Size
Strongly Bound in Cloth
Good Paper

Light in Weight
Coloured Picture Wrapper
Clear Type

J. J. BELL

Wee Macgregor

ARNOLD BENNETT
Old Wives' Tale
Loot of Cities
Tales of the Five Towns

E. F. BENSON
Thorley Weir
The Oakleyites

E. C. BENTLY
Trent's Last Case

G. A. BIRMINGHAM
Simpkins' Plot

ERNEST BRAMAH
Secret of the League

MRS. HODGSON

BURNETT
Making of a

Marchioness

BERNARD CAPES
Lake of Wine

E. CHILDERS

Riddle of the Sands

B. M. CROKER
Married or Single
Beyond the Pale

VINCENTE IBANEZ
The Matador

F. MARION CRAWFORD
Paul Patoff
Witch of Prague
Zoroaster
Khaled
Three Fates
Children of the King
Greifenstein
Pietro Ghisleri
Cigarette Maker's

Romance
Mr. Isaacs
Dr. Claudius
Arethusa
Roman Singer

WILLIAM DE MORGAN
Joseph Vance
Alice for Short
It Never Can

Happen Again

A. CONAN DOYLE

Adventures of Gerard
Micah Clarke

W. W. JACOBS

Ships' Company
Lady of the Barge

ARCHIBALD

MARSHALL
The Eldest Son

MAURICE HEWLETT
Forest Lovers
Richard Yea and Nay
Stooping Lady
Rest Harrow-
Half Way House
Open Country
Queen's Quair
Little Novels of Italy

SOMERVILLE AND ROSS
Some Irish Yesterdays
Further Experiences of
an Irish R. M.
The Real Charlotte
The Silver Fox

H. A. VACHELL
John Verney
Blinds Down
John Charity
Waters of Jordan

H. G. WELLS
Marriage
War in the Air

C. N. AND A. M.

WILLIAMSON
Lightning Conductor
Princess Passes

Complete List and Trade Terms on Application.

Thomas Nelson and Sons, Limited

77 Wellington Street West, Toronto

BOOKSELLER AND STATIONER— Advertising Section

June, 1921

The

Funniest

Annual

Ever

Published

Ready This Month

"BOB EDWARDS"

Summer Annual (Second Series)
We have purchased the entire output

It will be largely advertised in the
newspapers throughout the Dominion

Our prices to you F.O.B. at any of our Branches:

Last issue
enjoyed a

tremendous
sale

This issue will
be even larger
and the supply
limited.

Small quantities 36 cents

100 lots 35 cents

250 lots 34 cents

500 lots 33 cents

1,000 lots 31 cents

Retail Price 60 cents

Order at once from nearest Branch

IMPERIAL NEWS COMPANY, LIMITED

WINNIPEG

TORONTO

MONTREAL

June, 1921

BOOKSELLER AND STATIONER— Advertising Section

Striking Examples

Canadian Achievement

The a>bove is one of the striking new covers shown
by us this year. All our Scribblers and Exercise
Books are printed in Canada and are-, if anything,
more attractive than usual.

The above is another of our new covers. Place an
assortment of these Scribblers and Exercise Books
in your window around the time of school opening.

No Duty— No Exchange—Superior Quality

This is a

"Made-in-Canada"

Year

Evidence of this fact can be seen everywhere.
Buyers are beginning to appreciate the biu
savings that can be made in the matter of
duty and exchange. The Canadian dollar in-
vested in "Made-in-Canada" goods is worth its
full face value, whereas a dollar spent in im-
ported goods must pay for duty and exchange
as well as for merchandise.

That Canadian quality is just as good as
imported brands has been shown in a great
number of lines. The School Supplies, in-
cluding Exercise Books, Scribblers, Pencils,
Erasers, School Bags, Pen Holders, Rulers,
Inks, Protractors and Set Squares, which we
are now offering, are striking examples of
Canadian Superiority.

Our Holiday Greeting Cards and Papeteries,
announced earlier in the year, have been re-
cognized as a further Canadian achievement.

" Made-in-Canada "

TOY BOOKS

To retail at 5, 10 & 15c.

Buy

" Made-in-Canada "

Products

In addition to the saving you can make in
the matter of duty and exchange by buying
"Made-in-Canada" products you will be doing
your share to reduce this adverse exchange and
bring the value of our dollar nearer to norm.-.!.

In buying your school supplies for Septem-
ber School Opening we suggest that you fi'.l
your requirements with supplies of Canadian
manufacture. In making tenders to your
municipal school board quote on "Made-in-
Canada" products.

Our travellers are now on the road with a
full line of "Made-in-Canada" School Sup-
plies. The quality is excellent and prices are
most attractive.

We suggest that you buy early and be as-
sured of having your orders filled promptly.
Remember the delays that handicapped the
late buyers last year.

The Copp Clark Co., Limited

517 Wellington St. W. Toronto, Ont.

BOOKSELLER AND STATIONER— A dvertising Section

June. 1921

CANE'S

Made
-in-

Canada

PENCILS

Superior Quality

Patriotism and hearty sympathy
with the "Made-in-Canada" move-
ment is not the dominating reason
why dealers everywhere are fea-
turing CANE'S "Made-in-Canada"
PENCILS. An ever-increasing
number are realizing that a "Made-
in-Canada" Pencil of a quality
just as good as imported brands
and competing favorably as to
price is a better merchandising
proposition. They have come to
realize that a Canadian dollar in-
vested in Cane's Pencils is worth
its full face value, whereas that
same dollar invested in imported
brands loses about twenty per cent,
of its value in duty and exchange.
Obviously, therefore, they can buy
more "Made-in-Canada" Pencils at
the same price, or the same quan-
tity of pencils at a better price.
That means, of course, bigger
profits.

No Duty

Bigger Profits

No Exchange

Write your Jobber

CANE'S "Made-in-Canada" Pencils
stand out as one of the achieve-
ments of Canadian industry. They
are the result of the most careful
research and experiment. The
leads are even and smooth writ-
ing and produce perfect lines of
evenly graded color. The casings
are both of hard and soft woods,
being imprinted in silver or
gold and bearing the stamp "Made-
in-Canada."

Our highest grade pencils, 'Gra-
phic Art" and "Accounting," which
we illustrate here, are for the use
of those who want the best. These
pencils are without superior on
the Canadian market.

Our "Canadian Assortment" comes
in one gross lots in six different
finishes — all tipped with brass
ferrule and red rubber. The show
stand containing one-half of this
assortment ensures easy and al-
most automatic sale.

for prices. We will forward samples direct.

The William Cane & Sons Company

LIMITED

NEWMARKET, CANADA

June. 1921

BOOKSELLER AND STATIONER— Advertising Section

leather <goob£

Look Down This List

and see the possibilities for big sales
in your Leather Goods Department
- — and how adequately the WEST-
ERN range meets all your needs.

Our Travellers go out early
iti June with a complete
range of the newest and

mil art est hues for Fall.

We aiv Manufacturers of all these goods,
so the benefits of direct buying are yours
—along with the WESTERN standard
behind each article.

W e invite your inspection of our range — either at our
Travellers' Sample Rooms, or at our Toronto Show-
rooms— 255-257 Richmond St. We-t.

Ladies' Leather Swagger Bags

Ladies' Silk Bags

Ladies' Belts

Children's Purses

Music Cases

Wallets

Bill Folds

Cigar Cases

Vanity Cases

Collar Boxes

Brush Cases

Write us for sample assortment of
new styles in Ladies' Swagger ami
Beauty Bags, stating prices required.

W$t Western Heather #oob$ Co., TLtb.

255-257 Richmond St. W.

Toronto

]U )( >KSELLER AND tfrATlONERr— Advertising Section

June. 1921

RP1MND
PARCHMENT

A Stationery Paper

For Particular People

The quality of Rolland Parch-
ment is distinctly superior and
appeals to the most fastidious.
Packed to meet every demand
— reams, papeteries, and tab-
let. Let us send you a sample.

CANADIAN MADE

The Rolland Paper Co., Ltd.

High Grade Paper Makers
Since 1882

Montreal

Canada

School Bags

Made in Canada

By Canadian Workmen

For Canadian Children

Catalogue Upon Request

LIBRAIRIE BEAUCHEMIN, LIMITED

Manufacturing Stationers

79 St. James Street, Montreal

A "Perfect Fit" for every
fountain pen

No fountain pen is better than the ink that fills it.
Selling good ink is just as important as selling good
fountain pens. Both are essential to your customer's
goodwill.

That's why you should "fit" every fountain pen you
sell with

CARTER'S

FOUNTAIN PEN INK

Made in Canada

It flows freely, writes a clear, rich blue and dries a
permanent black. There is no sediment to clog the barrel
or gum the pen.

Carter's Fountain Pen Ink "fits" every fountain pen
and makes for better service and satisfaction to your
customers.

Insure the goodwill of fountain pen users by selling
them the Carter quality.

THE CARTERS INK COMPANY

Manufacturing Chemists
MOUNT ROYAL AVENUE AND DROLET STREET

MONTREAL, QUEBEC

June. 1021

BOOKSELLER AND STATIONER— A dvertising Section

Sell

Made - in - Canada

Loose Leaf

-0S53"

-#=£9-

^59

-€?3s©-

SLUCKETT'S f%
terlinH
LINE U

Is MADE - IN - CANADA By
A Strictly Canadian Company

QUALITY is second to none
SERVICE is prompt
PRICE equal or lower
APPEARANCE cannot be beat

Sold Through Dealers Only

THEN WHY NOT?

Luckett Loose Leaf, Limited

TORONTO

14 BOOKSELLER AND STATIONER— A dvertising Section June. 1921

EXERCISE BOOKS

PRACTICE BOOKS and SCRIBBLERS

With New Cover Designs in One and Two Colors

MEMO BOOKS, BILLBOOKS, LEDGERS,

EXAM. CAP and FOOLSCAP PAPER,

BLOTTERS, LETTER BOOKS,

STUDENTS' NOTEBOOKS,

INDEXES

MONTREAL
TORONTO OTTAWA QUEBEC

Christmas Cards Christmas Cards

Christmas Cards

The celebrated "ART" and "STAR" Series
private card sample books will be ready for
distribution in August.

New Designs — Enormous Variety— Best Quality

Also a good line of boxed and loose Autograph Cards.
Place Your Order NOW

ALL PARTICULARS GLADLY SUPPLIED

LONSDALE & BARTHOLOMEW (Canada)

LIMITED

253 St. James Street, Montreal

ifflWW^BftJMWrtWfe^^

June, 1921

BOOKSELLER AND STATIONER— Ad vertiging Section

ffiJW

WSRW.

Made in Canada

Our 1922 line of Valentine, Easter Cards, Mother's Day Cards,
St. Patrick and Hallowe'en Cards will be ready in June. Our sales-
men will call on the trade from coast to coast and we feel sure you will
be delighted with the beauty and individuality of these lines as well
as with our most attractive values.

Mr. John Graham will show the line in Western Canada, Mr.
W. T. McLennan in Ontario and Mr. Norman Hooke in Quebec and
the Maritime Provinces.

No Duty. No Exchange. Buy Canadian Products.

WILLIAM E. COUTTS

263-265-267 Adelaide Street West
TORONTO

Thoroughly Canadian

Writing Tablets
No Exercise Books No

Duty School Blank Books Exchange
Foolscap Papers

We have ready our attractive new range of scribblers
and exercise books and are prepared to take orders im-
mediately for delivery in July and August.

Now is the time to place your orders for fall school
opening. We will be pleased to submit samples and prices
on request. The quality is better than ever and prices
particularly attractive.

Canadian Pad & Paper Co., Limited

255 Wellington St. West

Toronto

BOOKSELLER AND STATIONER— Advertising Section

June, 1921

Made -in -Canada

Canadian Capital

Canadian
Management

SWAGGER BAGS

$21.00 to $84.00 doz.

Canadian
Workmen

BEAUTY BOXES

$.*0.00 to $54.00 doz.

Vanity Purses

Lucille Bags

Silk Bags

Children's Bags

Ladies' Belts

Writing Folios
Etc.

CANADIAN LEATHER PRODUCTS

LIMITED

144 FRONT STREET WEST

OPPOSITE UNION STATION

TORONTO

June, 1921

BOOKSELLER AND STATIONER

Published Monthly
Since 1884

Member Audit Bureau
of Circulations

Drrcce cquipmcnt journal

CONTENTS

The Swing-back of the Pendulum — Business reported Improving 19

Lending Library Helps to Sell New Books — A. H. Jarvis' Methods 20

Magazines a Standing Invitation to Public to Enter Store 21

Pushing Writing Materials to the Fore — Hamilton Store's Display 22

Makes a Specialty of Initialed Stationery — A New Brunswick Plan 23

Editorial Page — Booksellers Were Well Up With Parade- Advertising by Retailers In-
creasing— Indications That Business is Improving — Not the Time For an Annoying

Bill — Brief Editorial Observations 24

Booksellers An Important Factor in Copyright Question 25

"You Cannot Beat Fishing Tackle," Says T. B. George of Ottiwa 26

Toronto Alderman Would Purge Library of all Books of Fiction 26

Window Displays of Fishing Supplies — Good Suggestions for Dealers 27

Opposed to Banning of Magazines — Ottawa Booksellers' Argument 28

Shopping Week Gave An Impetus to Business 29

Staff Reviews on The Latest Books 30, 31

What Percentage of Space Should Go to Toys? The Feeling in Canada 34

"Spring Specials in Calgary, Alta. Shop" 35

Trade's Activities in Tabloid 36, 37

Little in Budget To Worry The Trade 38

Literature of The Dominion Censured as Not Being True 39

Novelties in Summer Toys 39

Ghats About Books and Authors— General Information For Clerks 40,41

The Month's Best Sellers 41

Office Equipment Section — Getting Repeat Orders for Blank Books 42

Points to Remember in Pushing Office Supplies 43

Links Up Window Display With Tree Planting 43

Montreal Man Recommends Keeping Record of Window's Results 44

British Columbia Dealer Goes Through Every Book in Stock 44

Greeting Card Good Companion for The Picture Postal 45

New Books of The Month 46 47

New Goods — Miscellaneous— Novelties 48

The MacLean Publishing Company, Limited

JOHN BAYNE MACLEAN, President. H. T. HUNTER, Vice-President.

H. V. TYRRELL. General Manager.

Publishers of Bookseller and Stationer. Hardware and Metal, The Financial Post. MacLean's Magazine,
Farmers' Magazine, Canadian Grocer, Dry Goods Review. Men's Wear Review, Printer and Publisher,'
Canadian Machinery and Manufacturing News, Power House, Sanitary Engineer. Canadian Foundryman'
Marine Engineering of Canada, Canadian Motor, Tractor and Implement Trade Journal. Druggists' Weekly!
Cable Address, Macpubco, Toronto ; Atabek, London, Eng.
ESTABLISHED 1884.

BOOKSELLER AND STATIONER

GEO. D. DAVISk Manager.

W. C. A. MOFFATT, Editor.

R. M. BARBOUR, Advertising Manager.

CHIEF OFFICES

CANADA— Montreal, A. B. Caswell. Southam Bldg., 128 Bleury St., Phone Plateau 946; Toronto, 143-153
University Ave., Telephone Adel. 5740 ; Winnipeg, E. H. Hawkins. 901 Confederation Life Bldg.,
Telephone A. 3773 ; Vancouver, «. A. Hunter, 314 Carter-Cotton Building. 198 Hastings St. West.

GREAT BRITAIN— LONDON, The MacLean Company of Great Britain, Limited, 88 Fleet Street, E.C., E. J.
Dodd, Director, Telephone Central 12960. Cable Address: Atabek, London. England.

UNITED STATES— (New York. L. H. Meyer, Room 1606. St. James Building, 1133 Broadway (corner 26th
St.), Telephone Watkins 5869: Boston, C. L. Morton, Room 734. Old South Building, Telephone Main
1024 ; Chicago. 405-6 Transportation Bldg.. 608 So. Dearborn St., Telephone Wabash 9430.

SUBSCRIPTION PRICE— Canada, $2.00 a year; United States, $2.50 a year; other countries, $3.00 a year.
Invariably in advance.

BOOKSELLER AND STATIONER— Advertising Section

,orson s

Charcoal Tooth

Paste

Will Whiten

Your Teeth

Best Quality
Balloon

Prompt Delivery

OAK Balloons are manufac-
tured by a special process which
makes them the most uniform
balloon on the market. Per-
fect Shape, Bright Brilliant
Colors, Greater Durability, and
Uniform Weight.

Toy Week at Blank's Book Sto
V Free Balloons to Children

Brilliant and
Fast Colors

Satisfaction

OAK Balloons are supplied in
assorted colors as follows: Red,
White, Blue, Yellow, Green,
Black, etc. Colors are non-
poisonous and absolutely fast.
Sold to you on a guarantee of
quality.

Everything for Dominion Day
at Blank's Stationery Store

Business Building Balloons

Give away a balloon to every child who is accompanied by a parent on a certain
day of the week. That will crowd your store with kiddies and grown-ups and a
record day of sales will be the result. Furthermore, each one of the balloons will
be imprinted with your advertisement and will be carried up and down the streets
before the eyes of thousands. People will think of your store' who may not have
been particularly interested in it before.

Cash in on this wonderful advertising stunt before school closing. Send us your
advertisement. We imprint it on the balloon for you. Sit right down now and
write us for samples and prices.

The Oak Rubber Company, Ravenna, Ohio

Distributors for Canada:

Stanyon Sales Co., Ltd.

200-20 1 Board of Trade Bldg. Toronto, Ontario

Grosart and Sinton

55 St. Francois Xavier St., Montreal

318 Homer St., Vancouver

Mem ber

Audit

Bureau of

Circulation

amd orrcce eQUCproewT journal

Published

Monthly

Since

1884

Vol. XXXVII.

TORONTO, JUNE, 1921

No. 6

The Swing-Back of the Pendulum

Belief Grows That Stock Reduction is About at its Limit and That

Fall Business Will be Good — Optimistic Reports From the West —

Men in Close Touch With Conditions are Hopeful

NOW that there has been a
basis of settlement estab-
lished with Germany and the
much-talked-of budget has been
brought down is the business pen-
dulum about to swing back?

Signs are not lacking to indicate
that it is. Since the presentation of
the budget to the House of Com-
mons by Sir Henry Drayton the
editor of "Bookseller and Stationer"
has taken up this question with men
who are in close touch with condi-
tions and the belief to which gen-
eral expression is given is that re-
tailers will soon begin to buy and
that the late summer or early fall
should see the country on the last
lap of the hike to prosperous times
again.

As a matter of fact, there are
some who think that July should
bring a decided change for the bet-
ter.

Observation Tour of West

Everywhere a person goes there
is talk of quiet business and general
inactivity and in so far as the sources
of supply are concerned this appar-
ently is the case as the retailer
seems to be buying only from hand
to mouth but among the' retail trade
there is little talk of quiet business.
Of course, this is not a particularly
brisk season for the man in the book
and stationery business but, just the
same, it is holding up well in com-
parison with other years.

Now for the opinions expressed
by men who have had good oppor-
tunities to size up conditions in both
Eastern and Western Canada:

•Just returned from a three weeks'
trip through AVestern Canada to
Chicago, stopping off at Winnipeg,
Brandon, Regina, Moose Jaw, Sas-
katoon, Edmonton and Calgary,
Thomas Allen, head of the Thomas
Allen Publishing Company, 366
Adelaide Street West. Toronto, is

optimistic regarding the outlook for
Fall business.

"Everything depends on the crop,
of course,7' said Mr. Allen to the
writer, "but in every city at which I
stopped there is a strong feeling that
conditions will right themselves in
a very short time. Due in' great
part to the rush for the Nortn, Ed-
monton and Calgary are particular-
ly bright. Business is quiet at the
present time, but the feeling of op-
timism is general."

Authors' Association Successful

Mr. Allen is no stranger to the
West as he went through that coun-
try every year for twenty-five years.
This was his first trip in four years
and his object on this occasion was
to place a large edition of Nellie
McClung's new novel in the United
States. "Purple Springs," a story of
life on the prairies, is the title.
While in the West Mr. Allen also
met Mrs. Reeve, who as "Onoto Wo-
tana" is well known and has a big-
following in the States. She is now
living on her ten-thousand-acre
ranch.

"It is really surprising the num-
ber of authors there "are in the
West.'' commented Mr. Allen, who
reports that there is a great demand
on the prairies for Canadian stories
— a demand which, he claims, is in-
creasing all the time.

The booksellers of the West! he

BOOKS

Thomas Allen. — "The feeling of op-
timism in Western Canada is general."

STATIONERY

N. A. Sinclair. — "The signs at the
present time are all good."

OFFICE SUPPLIES

A. R. MacDougall. — "I am looking
forward to the fall being a good season
for business."

added, are taking kindly to the Can-
adian Authors' Association and he
feels personally that the new asso-
ciation will do a great deal of good.

Particularly interesting, too, are
the views held at the present time
by A. R. MacDougall, head of the
A. R. MacDougall and Company,
468 King Street West, Toronto.
Mr. MacDougall sails on the 28th
for the Old Country and the writer
was fortunate in securing from him
an eve-of-departure message.

Mr. MacDougall had just received
from the company's representative
in the West a personal letter in
which the letter stated that he had
just completed a trip to the Coast.

From a Man on The Field

"1 found the live dealers every-
where doing a good business," he
wrote, adding that he believed a big
stock of goods would be consumed
before the year is out. He express-
ed the belief that Western Canada is
in a healthy condition, going on to
say that while business is harder to
get than formerly, also that it takes
longer to get, he is highly optimistic
for the future.

"Personally, I think that business
conditions here are improving stead-
ily," said Mr. MacDougall. "Our
records show that we are thirty-
three per cent, ahead of 1919 and
that was the biggest year we ever
had up to that time. What is more,
I feel that conditions are going to
be good. The people have about
reached that point where they will
almost have to buy goods. We have
not as much sold ahead as we had
last year but 1920 was a phenom-
enal year. The people were all hun-
gry to buy and the depression com-
ing on left them with ample stocks •
on hand."

Looks Good For Fall

Mr. MacDougall added that he
thought the settlement of the Ger-
(Continued on page 47)

2.0

BOOKSE L L E R AND STATIONER

June, 1921

Lending Library Helps to Sell New Books;
"Splendid Business Asset," Says Ottawa Man
Despite Fact that Hundred are Lost Yearly

A. H. Jarvis Started Out About Five Years Ago With Few Vol-
umes and Many Misgivings But Time Has Shown Judgment Was
Sound — Trade That Is Brought to the Store Is a Big Factor —
Public Seems Keen on Light Fiction

unn,ME wil1 tel1" is a hackneyed

phrase, but it is quite applicable
-*- to the following matter.
It is just a little more than five years
ago since A. H. Jarvis, of Ottawa, Ont.,
conceived the bright idea of installing
a lending library. At first he ap-
proached the proposition with a certain
amount of doubt as to the wisdom of
the venture, but a short trial proved
that he was on the right track. He
proceeded cautiously at first with a very
few books and gradually increased the
supply until to-day he has over 1,200
books on the shelves of the lending
library with an average circulation of
500.

Helps Sell Latest Books

Mr. Jarvis is firm in the conviction
that the lending library is a splendid
business asset. Despite the fact that he
loses over 100 books annually, it is a
paying proposition. The initial mem-
bership fee is $1 with a charge of 2
cents a day for each book.

"It is not so much the pi'ofit that is
made on the actual business of the li-
brary, as the trade it brings to the re-
mainder of the store," said Mr. Jarvis.
"There have been hundreds of cases
where members of the library have be-
come so taken up with a book that they
have purchased a new copy either for
themselves or as a present for a friend.
As a matter of fact, that very often
happens in the case of new books by
popular authors. The members take
them out and read them and then pur-
chase a new copy.

Draws Attention to Magazines

"Of course, to conduct such a library
properly, one must give it a lot of atten-
tion. First and foremost it must be
kept right up-to-date as regards new
books by popular authors. That is
where it has the advantage over the
public library, for the public library, as
a rule, is two or three weeks and some-
times a month behind in securing the
very latest works of popular authors.
Then, too, one must endeavor to meet
the whims and special demands of the
customers and members to a reasonable'
extent. Of course, it would be ruinou ;
to endeavor to meet all demands.

"We do not place any limit on the
length of time a book can be kept out,
but, as a rule, we send notices out when
a book has been out three weeks, re-

That detective and love stories
come firsl with the public was the
statement made once by Mary Rob-
erts Rinehart, following an investi-
gation into "what the public want."

minding the borrower of the fact the
book has been out that long. Such let-
ters are usually followed by the return
of the book in question almost imme-
diately. Quite often the books are
never returned. I suppose we lose over
a hundred books every year, but in spite
of that I consider the lending library
is a paying proposition. I value it very
much for the business it brings to the
rest of the store. In a great many cases,
almost every day, magazines are sold
to members of the library who undoubt-
edly would not have purchased them
had their attention not been drawn to
them while in the store.

Writers of Fiction Popular

"We find the public at present are
quite keen on light fiction. They don't

A. H. JARVIS,

Bookseller and stationer of Ottawa, Ont.,
who has built up a lending library which
is one of the feature departments of his
store. For more reasons than one, says
Mr. Jarvis, it is a paying proposition.

want the heavy reading, and there is
very little demand for non-fiction. As
a matter of fact, I do not include any
non-fiction in the lending library, just
for that reason-. The most popular
authors at present include: H. Rider
Haggai-d, Sewell Ford, W. W. Jacobs,
E. Phillips Oppenheim, Gene Stratton
Porter, Ai-thur Stringer, H. A. Cody,
Robert Stead, Frank Houghton and a
number of others.

"We make it a practice of keeping
from five to ten copies of new books on
the shelves of the lending library and,
of course, those by the most popular
authors are always in great' demand
with the result that we have quite a
waiting list.

Protecting the Books

"Another advantage of the lending
library is that it gives us an idea of the
public sentiment — of the kind of books
the public want, and, as a result, we are
able to keep our shelves constantly
stocked with the kind of reading matter
we know will be asked for.

"One of the rules of our lending
library is that a book must never be
taken out without a paper cover on it,
and must not be returned minus the
cover. This serves to protect the out-
side cover from getting spotted and
keeps the book in fairly good condition
for a longer period than would other-
wise be the case. As a rule, there are
about 500 books out at a time and the
average length of time for a book to be
kept out is four days."

NEW "AD CLUB" FORMED

St. John, N.B. — The business men of
St. John recently completed the for-
mation of the St. John Advertising Club,
affiliated with the Associated Advertising
Clubs of the World. A large number of
the leading merchants have become
members, and judging by the enthusiasm
shown at the meeting during the final
arrangements it is going to be one of
the most important clubs of its kind in
Canada. The officers are as follows:
President, R. A. Macauley; vice-presi-
dent, S. L. Emerson (of Emerson &
Fisher, Ltd.) ; secretary-treasurer, T. F.
Drummie; additional members of the
executive, R. H. Watts, H. V. MacKin
non, S. K. Smith, H. H. Scovil. The ob-
ject of the club is to study advertising
as applied to individual and community
enterprises.

June, 192

B 0 0 K S E LLER AND STATI 0 N E R

Magazines a Standing Invitation

THE part that strategy plays in the
landing of business is something
to which, judging from the accom-
panying illustration, A. H. Jarvis, of
Ottawa, Ont., pays particular attention.
A glance at the photograph of the front
of the Jarvis store is sufficient to con-
vince anyone that everything in and near
the windows has been placed there with
an eye to effect.

In the first place the entrance affords
a splendid example of the alcove window
effect. Such an arrangement undoubt-
edly gives a great opportunity for effec-
tive book display. The books are not
piled one on top of the other or thrown
into the window in a hap-hazard, hit-or-
miss manner, but are neatly arranged in
layers so that the pedestrian may look
over the display and not be turned from
his purpose by an irritating jumble.

Particularly worthy, though, of note
is the magazine stand just inside the
store. It is evident that the magazine
hold-all has been placed just where it is

in order that it might extend an invita-
tion to the passing crowds.

Apart from its financial returns there
is something about a magazine stand
that attracts. One of its biggest fea-
tures is that it will bring customers in
when everything else might fail.

Take the case of a man, for instance,
wanting something in a store yet being
uncertain as to price or in doubt about
just what he wants. If he is the kind
who is inclined to be retiring he may
hesitate about venturing inside, but put
a magazine stand where he can see it
and he invariably hesitates no longer.
The magazines offer him his chance. He
knows that he can go inside and look
leisurely over the periodicals without be-
ing disturbed. While doing this he can
look around for what he wanted orig-
inally. In such a case the sale of a
magazine, if nothing else, would be
rung up.

And the same thing applies to a
woman. She will go into a store for a
magazine where she might hesitate to

venture in on a more difficult quest.

There is nothing, perhaps, that will
stop the crowds as effectively as a dis-
play of magazines. The mass of color
catches the eye and this secures atten-
tion. The magazines then can be relied
upon to do the rest, for there is in the
average stand such an abundance of
good reading matter that the man or
woman who stops seldom goes off with-
out taking at least one or two along.

That the gaudy colors on magazines
assist as much in their sales as anything
else is readily admitted by old-timers in
the business who have learned from ex-
perience that color not only impels at-
tention, but, when skilfully used, pos-
sesses a strong power of attraction.

Magazines are in strong demand at
the present time and the dealer who, like
Mr. Jarvis, pushes them to the front, is
sure to be well repaid for his pains.

A well-dressed window will attract at-
tention any time, but a magazine stand
inside acts very much in the nature of a
standing invitation.

BOOKSELLER AND STATIONER

June, 1921

Pushing Writing Materials to Fore

In the Robert Duncan Book and Stationery Store, Hamilton, Ont.,
An Attractive Display Recently Bore Good Fruit — Showed Seek-
ers After a Bottle of Ink Other Desk Essentials and at the Same
Time Provided Suggestions for the Clerks

FOR weeks prior to the opening of
the schools it pays to put pens,
inks and such things on display,
but there is a demand for this class of
merchandise all the year around, so that
the dealer who makes systematic dis-
plays is sure to reap a harvest.

Than Robert Duncan's book and sta-
tionery store in Hamilton there are few
better in the Dominion. Mr. Duncan be-
lieves in keeping a first-class store and
he lives well up to his beliefs. His place
of business is exceptionally well ar-
ranged, complete as to stock and up to
date in its offerings.

From the illustration accompanying
this article a good idea may be secured
of the Duncan method of display. The
photograph is of a special inside display
featured recently in the Duncan store.
It is particularly interesting as showing
the variety of the lines carried and the
possibilities of certain lines for interior
displays. Writing fluid, paste and many
other staples and specialties are promi-
nently shown.

For Clerk and Customer

Certainly what the eye sees it more
often buys. And the results of the dis-
play seen here showed the wisdom of
letting the seeker after a mere bottle of
ink see at a glance the other things that
can be used on a desk and also of let-
ting the clerk see what he can suggest
to a purchaser and so increase his sales.

7n this connection, too, mention might
be made of the possibilities of fountain
pens. Many stationers are now instal-
ling repair departments for fountain
pens and undoubtedly these become in
time well patronized and popular re-
sorts.

Window Trim of Envelopes

As a general rule the dealer, after
selling a customer a fountain pen, and
in the event of its mechanism getting
out of order, sends the customer back to
the manufacturer to have his pen re-
paired. It would reflect, though, to the
dealer's advantage if he could repair the
pen while the customer waited. It would
at least give the customer the impression
that the dealer was backing up his sale
with real service. In taking the pen
back to the manufacturer to be repaired
the purchaser would have to be without
his pen for from ten days to two weeks
but if the dealer "looked after the job"
the chances are that he could return the
article within twenty-four hours at any
rate.

While on the subject of inks and writ-
ing materials in general passing mention
might be made of displays of envelopes
that have hit the mark. In a recent
issue the British Stationer showed a win-
dow literally filled with envelopes. There
was nothing artistic about the window.
As a matter of fact, it looked to have
been built solely for service. It was a

one-line window and, according to the
British Stationer, such a window has
several advantages:

It immediately impresses on the pass-
er-by that the establishment sells envel-
opes. A window dressed in the usual
way will strike the passer-by as looking
"nice," but will not convince in the
same way as an all-one-line window such
as this.

(2) It is an easy window to dress, and
enables a stationer to change his show
very much more frequently with so much
more variety, and give the impression of
"life" in the shop more than with ordi-
nary displays.

(3) It puts the public in a buying
mood.

So many people have left off buying
certain goods and "made do" with any-
thing and everything just because goods
have been so expensive to buy, that see-
ing a window where goods are cheaper
goes a long way towards making a sale.

Description of the Window

There were about 15,000 envelopes in
the window, and it was completely set
out by an assistant with a girl to help
in about four hours. A quick window
such as this can be dressed at any time
of the week, where, if it is a day or two
days' job, the dressing can only be done
at a special time. The back of the
shelves were composed of 250 boxes,
with loose packets standing in the front.

This is an interior
display of writing
materials and desk
essentials which re-
cently proved a hit
in the Robert Dun-
can Book and Sta-
tionery Store, Ham-
ilton, Ont. The dis-
play was calculated
to put buying ideas
into the heads of
customers and at the
same time to give
suggestions to the
clerk.

There is no closed
season for the class
of merchandise
shown here. Letter-
writers need supplies
zvery day in the year
and homes and of-
fices are always in
need of mucilage,
paste, etc. Conse-
quently, it pays to
keep these things
continuously before
the public. Illustra-
tion presented
through courtesy of
the Carter's Ink Co.

June,, 1021

BOOKSELLER AND STATIONER

Makes a Specialty of Initialled Stationery

Lawrence M. White, of McAdam Junction, N.B., Tells How He Makes a Success of This
Department in Small-town Store — Stocks of Best Quality Goods Are Displayed in

Piles on Silent Salesman at Rear.

AN Easterner who makes a spe-
cialty of initialled stationery,
keeping this line well stocked and
piled up high on the silent salesman at
the back of the front store, is Lawrence
M. White, McAdam Junction, New
Brunswick.

"This arrangement saves many steps
and is convenient besides," said Mr.
White, on being questioned by Book-
seller and Stationer. He added: "My
system is to buy always the best
quality. I also keep the full line of ini-
tials to the front where they can be eas-
ily seen. I make it a point, too, to carry
a good stock of different colors and tint-
ed stationery."

"Stationery," continued this New
Brunswick dealer, "is a most profitable
line and is well worth looking after
as it appeals readily to customers and is
at all times and in all seasons a good
seller."

Sizing Up the Customer

The population of McAdam Junction
is just 1,200, but Mr. White's experience
goes to show that even in small places
money may be made from stationery as
the resident of a town is invariably just
as keen on a good line of writing paper
as are those who make their homes in
the city.

The selling of fancy boxed paper is a
business in itself and should be handled
as such. Its possibilities are too great
to have it looked upon from a sideline
viewpoint and the dealer who puts into
the merchandising of papeteries the
thought and effort it deserves will find
that every expenditure will return a sub-
stantial profit.

In the opinion of an expert, J. Thomas
Hill, of a New York company, the de-
partment can be handled more success-
fully in large stores by a bright intelli-
gent girl than by a man, for the simple
reason that a girl who really knows her
business is quicker to size up her pros-
pect than a man. She can tell at one
glance all the colors that a customer is

wearing and immediately show some-
thing that will be in keeping with the
taste of the buyer, a sales step of no
small value.

A woman salesperson can also discuss
styles more readily, not because she
necessarily knows more than a man, but
because she is certainly more in sym-
pathy with the customer's desire to have
absolutely the correct thing. In addition
a woman customer feels more free to
discuss color shades and little style
trifles with a girl than with a man.

Whoever is in charge of the social sta-
tionery department should be one well

The illustration accompanying
this article shows a live papeterie
display used by Alson Brnbaker to
attract the buying public into the
establishment of Walker Brothers,
Fargo, N.D. The lone show card
and the attractive boxes would un-
doubtedly stop the passerby and, at
least, demand some consideration.

up on engraving of all kinds, and be able
to suggest suitable designs for mono-
grams and know what colors of ink are
best suited for stamping on the different
colors of paper. To have a person sell-
ing who can speak authoritatively, in-
stead of always acquiescing with the
suggestions of the customer is to invest
the sale with a certain reliability and
correctness which will be appreciated
by the customer. Having the writing
paper and the engraving departments
located adjoining one another helps con-
siderably in making additional sales and
in presenting suggestions to the buyer
while at the same time linking up the
work of the salespeople in charge and in
educating them along analogous lines.

Displaying stationery is another fea-
ture that requires particular attention.
Papeteries must be displayed artistic-
ally in the first place, and in the second,
must be shown in a location where they
will be sure to attract attention.

"A study we have made of display-
location," writes Mr. Hill in Modern
Stationer and Bookseller, "has resulted
in some very interesting facts. Window
display in its character is similar to the
method used by daily newspapers in
"dressing up" the news. Have you ever
noticed that on the front page of a news-
paper the most important news of the
day is not displayed in the center? Pick
up your newspaper and you will find
that the 'biggest story' is always placed
on the right hand side of the front page;
the second most important is on the ex-
treme left, while the center is given over
to something of less importance.

Watch People Before Window

"When you read your newspaper you
invariably look at the right hand col-
umns first and because the publishers
know this that is where the most im-
portant news goes.

"The same thing holds good for a win-
dow display or a display case. A per-
son will very seldom stop directly in
front of a show window. Take ten min-
utes sometimes to watch the way in
which people stop at your window or in
front of other stores. The great major-
ity will stop and post themselves at one
or the other ends of the display, then
move over to the other end, and invari-
ably look at the centre of the window
last, if at all. You undoubtedly have
done or still do the same thing yourself.
It is one of those peculiar kinks in hu-
man nature that must be taken into ac-
count when considering the detail of
display.

"It is very important to display the
merchandise that you want to move at
once in the proper position in your win-
dow. When designing your display keep
in mind the great value of the ends of
the window and utilize them to their
full advantage. If you want a window
to show a miscellaneous display of sta-
tionery but at the same time feature
boxed stationery put your papeteries at
either one or both ends."

B OOKSELLE R A N D S T A T I 0 N E R

June. 1921

and orr»ce €qoippocwt journal

Members Audit Bureau of Circulation
Published Monthly Since 1884 by

The MacLean Publishing Company, Limited

Montreal TORONTO. CANADA Winnipeg

Vol. XXXVII

JUNE, 1921

No. G

Booksellers The "shopping week" idea seems to

Were Well Up be taking hold throughout the coun-
With Parade

try. The Roncesvalles Avenue Busi-
ness Men'- Association recently treat-
ed the people of Toronto to an event of this kind and.
according to merchants interviewed. It was a distinct suc-
cess. Every bookseller and stationer on the avenue fell
in line, their windows being decorated in holiday garb.
The week showed, for one thing, the benefits of co-opera-
tion. In dollars and cent- big results mighl not have
1 evw chalked up, but the died of such a drive is not
minimized. If the business men of Roncesvalles Avenue.
have done nothing more than draw attention to their
existence they have accomplished much. The most pro-
gressive business houses spend hundreds of thousands of
dollar- every year to accomplish this one thing — draw
attention to the fact that they are in the market for
business.

* * *

Advertising Valuable information as to how mcr-

By Retailers chants of the country are eutting

Increasing . down their expenses to meet the pres-

ent slum]) in business is being re-
ceived by the Domestic Distribution Department of the
('handier of Commerce of the United State.-. More than
fifteen thousand letters of inquiry .were sent out to whole-
salers, jobbers, commission merchants and retailer- ask-
ing them certain questions regarding their present over-
head expenses and what they are doing to reduce them.
The replies are about evenly divided on the question:
"Have you reduced your advertising space?" A num-
ber of merchants report a reduction, while some say
they are a hit more careful in their advertising. A sur-
prisingly large number of merchants report they have
increased their advertising appropriations. They point
(ait that advertising is a means of sales promotion, which
should he pushed at this time, especially. This seems',
mo. to he the opinion of Canada's retailers, many of
whom are advertising more this year than ever before.

* * *

Indications
That Business
Is Improving

A perusal of the leading article in
this month's issue of Bookseller
and Stationer will enable the re-
tailer to get some idea of the whole-
saler's viewpoint as regards present-day business condi-
tions. Certainly the prevalent opinion is that the turn
s near, that the end of the country's period of depression
is not far off. In a word, there is every indication that
Canada has now definitely entered upon its return to
normal conditions. The average business man has come
to see that a continuance of war-time prosperity, with its
attendant circumstances of credit inflation, high wages,
high prices, reckless spending, arid public and private

waste, is impossible. He has come to see also that the

black pessimism of a few months ago is unjustified.

Worry and fear have given way to clear judgment and

coinage. The tendency to buy seems to be more marked

than it has been in a long time. And, unless all signs

fail, the Fall should see the country a good deal nearer

the normal goal.

* * *

Not the Time
For a Bill That
Will Annoy

Not in a long time has anything dis-
turbed the trade as much as the fam-
ous— or notorious — Bill 12. which
has been before the House of Com-
mons for -nme weeks past. Just what action will be taken
regarding it in view of the storm of opposition that has
1 ecu aroused it is difficulty to say. but there is a strong
probability of it being again held up. Certainly the
present i- a very inopportune time.to bring up retaliatory
measure- against the United States, if such is the inten-
tion. Great Britain has just got full copyright recipro-
city from the United State- and the latter has helped to
call Germany's latest bluff. The Congress Librarian has
just urged similar reciprocity with Canada and has sug-
gested that the manufacturing clauses in the United
States be dropped. By the writing folk of Canada Bill 12
is looked upon as the club by which Canada is trying to
smash all the signs of friendly life which are now being
manifest. It was Andrew Tardieu. we believe, who said
of certain proposals: "They arc a dream, but reality will
be avenged." It look- very much as though the same
mighl be said of Canada's proposed copyright rulings.

* * *

BRIEF EDITORIAL OBSERVATIONS
BOOK showers for about-to-be brides should prove popu-
lar in June.

BOOKS as graduation gifts are growing increasingly
popular. There is nothing more appropriate for a gift
on this occasion than a book selected with a thought for
the personality and the trend of mind of the graduate.

* * ♦

THE exchange of gifts between members of a graduating
class is featured by a New York stationer, who makes up
assortments of five or six books, puts them in his display
window, with a lettered sign over each assortment, giving
the names of the books and the special price at which the
combination is sold. In this manner the purchaser se-
cures gifts for several friends at a special price, and with

the necessity for only one purchase.

• * ♦

GRADUATION time is a happy moment to stimulate
any inclinations which have been aroused in school or
college toward the reading of good books, with its in.
evitably broadening, cultivating results. Having this
end in view it is particularly desirable that the donor
discriminate between the ephemeral, the trashy, and those
books which make a lasting impression of beauty, truth,
inspiration, and culture.

* * *

BLISS CARMAN recently visited Toronto, where he was
the guest of the Arts and Letters Club. Besides the
tributes paid to him there, many others appeared in the
daily press in connection with this visit. Although hw
home has long been in Connecticut, the poet's love of
Canada is as strong and his interest in his native land as
keen as ever. Tt is a satisfaction to record that he is
still doing some writing and that he hopes to have a
new book publi-hed before long.

fiB

June, 1921

BOOKSELLER AND STATIONER

Booksellers an Important Factor

"They Are the Ones Who Render Productions of an Author of
Any Benefit to Reading Public" Was Point Brought Out in
Discussion of Copyright Question Before Parliamentary Com-
mittee at Ottawa — M. G. Kelley Represented the Publishers of

Toronto

DEFINITE expression of the real-
ization that it is the bookseller
who renders the productions of
an author of any benefit to the reading
public was voiced in Ottawa during the
month when the parliamentary commit-
tee, of which Hon. C. J. Doherty is chair-
man, met to discuss the proposed copy-
right law. Major H. M. Mowat, of To-
ronto, is also a member of this commit-
tee. M. G. Kelley was present as the
representative of the publishers' section
of the Toronto Board of Trade. There
was also present a strong representation
of the manufacturing interests.

Mr. Weigenast was careful in his re-
marks to draw a distinction between the
Canadian printer and the Canadian pub-
lisher. He styled the publisher as mere-
ly an agent for foreign printers.
Publishers' Case Presented

The grievance aired by Dan A. Rose,
who has been in the lists for almost forty
years on the same subject, was that
printers could not get a chance at the
works of successful Canadian writers.
He instanced the fact that ten thousand
copies of Professor Leacock's latest book
had been brought into Canada before the
book was published.

Tom Moore was also present as the
representative of the Trades and Labor
Council. He made a very restrained plea
on behalf of the printing trades for more
work, stating that the members had ob-
served that their output of books had
fallen off very considerably during the
past two years. He did not hazard the
opinion that this was owing to the de-
pression, but blamed it on the competi-
tion of outside publishers.

The authors were not represented at
this meeting.

After all the interests represented had
been heard, Mr. Doherty called on Mr.
Kelley to give the views of the book pub-
lishers' section of the Toronto Board of
Trade. Mr. Kelley explained to the com-
mittee that the book publishers had no
interest in the matter apart from the
protection of authors' rights. He added
that they were in full accord with the
new Canadian Authors' Association and
pointed out that the great object of the
bill should be to improve the position of
Canadian authors both in Canada and
abroad, also that the chief concern of
Canadian authors was their internation-
al protection, particularly in the country
with the largest English-speaking popu-
lation—the United States.

Mr. Kelley explained that at the pres-
ent time the authors of literary works
had complete international copyright

M. G. KELLEY,

who ably represented the Publishers' Sec-
tion of the Toronto Board of Trade in the
discussion on the copyright question be-
fore the Parliamentary Committee in
Ottawa. Mr. Kelley pleaded for action
that would not injure Canadian authors
in the United States.

protection in the United States as well
as in every other English-speaking coun-
try; in fact, in all the countries covered
by the Berne convention. He endeavored
to show the committee that the effect of
the bill, owing to the conditions for ac-
quiring copyright as contained in Clause
3, would inevitably deprive the Cana-
dian author of the valuable protection
which he now has in the United States.
This was so, added Mr. Kelley, because
the United States author would be de-
prived of all the copyright protection in
Canada which he had enjoyed for th?
last thirty years.

U. S. Market is Needed.

Mr. Kelley put a good deal of stress
on the fact that the author is completely
helpless unless he can find a publisher
and that no publisher dare take the ven-
ture without the support of the United
States market. He brought to the notice
of the committee a number of Canadian
authors from one end of the country to
the other whose names were, perhaps,
only locally known in Canada, but all of
whom enjoyed a considerable reputation
in the United States and could always

find a publisher there. He also remind-
ed the gathering that in satisfying the
universal condition of copyright, which
is the first publication of original mat-
ter, the Canadian author received no help
from the Canadian printer unless the
author was willing to bear the cost of
production.

On the other hand, he said, the pub-
lisher, who was the absolutely essential
instrument for the author in satisfying
the conditions of the copyright, was pre-
pared to, and did, take the risk of
whether or not a new work would be a
success and that, in reality, is was the
Canadian bookseller who rendered the
productions of the author of any benefit
to the reading public.

The publishers, he proceeded, could
only work according to the conditions of
the trade and if, in order to be able to
publish a work at all they had to pro-
duce it in Great Britain or the United
States, they must be left free to do so.

Mr. Kelley's Reminder

Mr. Doherty, at the conclusion of Mr.
Kelley's remarks, observed that he had
not fully appreciated the possible effect
of the bill on the international rights of
Canadian authors, especially with refer-
ence to the United States, and he thought
a way out could be found either by re-
casting clause 3 of the bill or, if the bill
was enacted, by providing that it should
not come into force until proclaimed in
order to give an opportunity to negoti-
ate a copyright treaty or convention with
the United States government, giving
reciprocal copyright protection to the
authors of one country in the other.

Messrs. Weigenast and Rose both ex-
pressed their entire approval of main-
taining U. S. authors' copyright in Can-
ada, so as not to jeopardize the copyright
of Canadian authors in the United
States.

Mr. Doherty replied that the chief anx-
iety was to have a copyright statute
passed without further delay, adding
that if defects were found in the bill
they could be remedied at later sessions.

Mr. Kelley reminded the minister of
the many years it had taken Great
Britain to get copyright protection for
British authors in the United States and
emphasized again the fact that if the
bill were passed in its present form
there would ensue an irreparable loss to
Canadian authors which later amend-
ments might not be able to overcome as
it would then depend on diplomatic ne-
gotiations with the United States to re-
instate the Canadian author in 'that
country.

BOOKSELLER AND STATIONER

June, 1921

"You Cannot Beat Fishing Tackle

"Great Little Business-Getter," Says T. B. George, of Ottawa,

Ont., Who Claims That This Line is Good From One End of the

Year to the Other, Particularly From May to October — Victoria

Day Looked Upon as Official Opening

ONE of Ottawa's most prominent
exponents of the side-line idea is
T. B. George, whose stand is con-
veniently situated at the corner of Bank
and Albert Streets, which is an impor-
tant transfer point. Almost anything
from hardware to dining-room furniture
is to be found on the shelves or floor of
Mr. George's store.

One line which Mr. George is giving
particular attention to at present is fish-
ing tackle. With the aid of a fine large
show window and a glass display cab-
inet inside the store, he is conducting a
special advertising campaign which is
proving highly satisfactory.

Brought Many New Customers

"You cannot beat fishing tackle as a
business getter," remarked Mr. George
to the Ottawa representative of Book-
seller and Stationer. "Last year during
the latter part of April and the month
of May we specialized in fishing tackle
with splendid results, and our efforts so
far this year have been just as fully
repaid. Of course, at least three-quar-
ters of the success we have had in this
particular is due to the display of all
kinds of fishing tackle we have made
in our windows. We have had requests
for this line of goods from dozens of
people whom we never saw before.

"Last week," he added, "we had a spe-
cial sale of complete lines — line, sinker,
floater and hooks — for 15 cents. It
proved a great favorite with the chil-
dren, with the result that inside of a
couple of days we sold every line we
had in stock at that price.

Bamboo Poles for Kiddies

"Another feature," said Mr. George,
"which is working out greatly to our
advantage this year is that we are in a
position to offer the children bamboo
poles at 25 cents each. They are selling
like hot-cakes. Last year the cheapest
pole we could offer was 90 cents. We
have a complete stock of artificial bait,
our idea being, as far as possible, to fill
the needs of every customer. And so
far this year we have been successful
in that respect.

"We find that fishing tackle is a good
all-year-round proposition. Last year
we sold some tackle in the middle of
the winter to men who were in the habit
of fishing through the ice. Of course,
the biggest demand comes after May 24,
when the holidays start, but our experi-
ence has been that there is a fairly
steady demand from early in April till
the end of October."

Mr. George has the right idea regard-
ing his windows. It is poor business
policy to permit windows to be heed-
lessly trimmed. See that the glass is
clean, the displays regularly changed
that the windows are not overcrowded,
that the goods are seasonable, that the
window is well lighted, that the goods
shown give a fair profit, that the set-
ting is attractive, and that the lines are
protected lines.

Remember that the window gives the
public a distinct and correct impression
of your methods and ideas of doing busi-
ness.

Do not allow the one responsible for
the window dressing to put in any old
thing which happens to come handy.
Plan window designs in advance, so that
the properties for arrangement may be
assembled with least trouble and ex-
pense. Do not hesitate to use price
marks, for this is half the selling power
of the goods. Lines which the bookseller
desires to sell because they are profit-
able should be given precedence in win-
dow display, and should be shown often.

Correlate the newspaper advertising
with the window display, thus doubling
the efficiency of both.

Many a successful merchant, says the
Fancy Goods Trader in discussing this
same question, makes his window dis-
play pay for his rent, thus giving him
the rest of his business location free of
charge. You can do it if you will, but
it cannot be done without thought and
effort. A well-dressed window will begin
to bring trade the first half-day, and it
will continue to bring trade as long as
people remember that window pleasant-
ly. The memory of a tastily dressed
window, with just enough goods pro-
perly shown, will be carried longer than
a window which confuses.

The gardener must use seeds and fer-
tilizer and lots of hard work to get his
crop. The bookseller must use intelli-
gence, the right business principles,
some money, and hard work to make his
window pay, but he will find it well
worth while to do it, because of the cash
returns which will come back to him if
he will only persist in well-doing in his
window displays.

Would Throw Out All Books of Fiction;

Toronto Alderman's Views on Libraries

Aid. Baker intends looking over the
books in the Toronto public libraries.
He claims that the public library is not
fulfilling its function — or is exceeding
it.

"There are books that should not be
in the public library," he said.

"What are they?"

"Why, they circulate monthly maga-
zines, while the library was intended for
higher education and to circulate books
of reference. Instead, the larger per-
centage of demands is for books of fic-
tion."

"Do you object to the public reading
fiction?"

"I say it is not the function of the
public library to educate the public on
fiction at the public expense."

"Would you throw out all books of
fiction, then?"

"I certainly would. The library should
be entirely for books of learning and
references in connection with educa-
tion."

"Would you limit the library to Han-
sard, city council minutes and the like?"

"I would sooner do that than educate
the public on fiction at the expense of
the public. The public can buy any
limit of fiction books they like out-
side."

"Why," he continued, "the public lib-
rary even hold story telling classes for
children on Saturday mornings."

"Would you read to them city council
minutes?"

"I would not do that. They might
not be able to digest weighty matters
of finance. But I don't see that it is
necessary for the taxpayers to pay for
these story telling classes and circula-
tion of fiction books and magazines."

"Would you sell all fiction books in
circulation by the Library Board?"

"I certainly would. The Sunday
Schools formerly did that work and the
Library Board has now taken it over.
When you educate the public to read
books of fiction at the public expense,
is it any wonder they go the limit in
reading such stories? Give them a taste
of it and they pursue it in all its
branches."

"Do you intend to move a motion in
council that the Library Board sell all
its books of fiction?"

"I have not gone to that extent in the
matter, but if they did and kept the
library to its function of circulating
reference books, we should save three-
quarters of the expense of the Library
Board."

June, 1021

BOOKSELLER AND STATIONER

From May to October fishing is good and during this period T. B. George, bookseller and stationer of Ottawa, Ont., does
quite a nice business in fishing tackle. As a matter of fact, it is practically a year-around business with Mr. George. The
uppei illustration shows how he displays supplies for the angler, magazines, postcards, pennants and even souvenir and fancy
china. The picture below offers an effective suggestion for w summer display of fishing and camping requirements. It shows
a natural setting designed to remind the angler of his favorite fishing haunts.

1! 0 OKS E LLER A ND STATION E R

June, 192]

Opposed to Banning of Magazines

Advisory Committee of Booksellers' and Stationers' Section of

the Retail Merchants Association of Canada Went Carefully Into

Pre-budget Proposal — Findings of Interest to Every Dealer in

Canada — Statement for Government

THE effort that was made prior to
the presentation of the budget to
prevent American magazines com-
ing into Canada found strong opposition
among a considerable number of the
booksellers and stationers of Canada.
The proposal, as it was generally under-
stood, was to urge upon the government
the placing of a tax of so much per
pound upon all the advertising matter
that appears in the American magazines
coming into the country.

In order to ascertain what effect this
proposal would have upon the retail
trade throughout Canada a meeting of
the advisory committee of the Booksell-
ers' and Stationers' section of the Re-
tail Merchants' Association of Canada
was held recently in Ottawa when a
statement for presentation to the gov-
ernment was prepared. It was pointed
out in the statement that it would be
most difficult to ascertain the exact
amount of tax that could be collected
in the manner suggested, and that it
would not only be complicated but an-
noying both to the retail trade as well
as to the purchaser.

Findings of the Committee

The findings of this committee and
their report to the government are of
considerable interest to every member
of the trade in Canada. The statement
as submitted follows:

"We have given careful consideration
to the question of the proposal to have
a tax of so much per pound placed on
the advertising pages of American mag-
azines when they enter Canada, and we
have selected a number of those which
are regarded as having an educational
value and which are in the popular sell-
ing class, and we have estimated what
the result would be if the plan proposed
of placing a tax on each by weight would
result in:

POPULAR SCIENCE, 124 pages, in-
cluding cover. First 20 pages all adver-
tising, next 65 all reading matter, and
balance 39 pages, part advertising and
part reading. Net weight of magazine
12 ounces.

THE RED BOOK, 174 pages, includ-
ing cover. First 17 pages advertising
matter, next 61 pages reading matter,
and 86 pages part reading and part ad-
vertising. Net weight 12 ounces.

MUNSEY'S MAGAZINE, 224 pages,
34 pages of advertising and 190 pages
of all reading matter. Net weight 13
ounces.

PICTORIAL REVIEW, 98 pages.
First 4 pages all advertising, next 23
pages all reading matter and balance 71

pages part reading and part advertising
matter. Net weight 13 ounces.

LADIES' HOME JOURNAL, 168
pages. 73 pages all advertising matter,
38 pages half advertising and half read-
ing matter, 28 pages all reading matter
and 39 pages one-quarter reading
and three-quarters advertising. Net
weight 21 ounces.

COSMOPOLITAN, 160 pages. 32
pages all advertising matter, 20 pages
half reading matter and half advertis-
ing, 18 quarter pages of advertising and
90 pages reading matter. Net weight
13 1-2 ounces.

SATURDAY EVENING POST, 116
pages. 53 pages full advertising mat-
ter, 14 half pages advertising, 16 pages
quarter pages advertising and 33 pages
full reading matter. Net weight 13
ounces.

PHOTOPLAY, 118 pages. 10 pages
all advertising matter, 51 pages read-

Are You a

Lover of

Books

If so, we invite you to come in
and look over the hundreds of new
volumes just received this week,
all by well-known authors and sell-
ing at very special prices. $1 books
for 50c, $2 books for $1.00, and
many as low as 25c. Any book not
in stock we will get from publish-
ers for you quickly and at best
price. Why not start a library
and buy a book a week ?

A strong appeal made to the people of
Orillia, Ont., by Smith's Book Shop.

ing matter and 57 pages part advertis-
ing and part reading matter. Net weight
10 ounces.

GOOD HOUSEKEEPING, 196 pages,
63 pages full advertising matter, 67 pages
two-thirds advertising matter, 3 pages
one-third advertising matter, and 63
pages full reading matter. Net weight
18 ounces.

Annoying to All Parties

"The above illustration shows how
difficult it will be to ascertain the ex-
act amount of tax that could be collected
in the manner suggested, and we con-
sider also that it would not only be com-
plicated but annoying both to the retail
trade as well as to the purchaser. In
our opinion, if it is the intention of the
Dominion Government to discourage the
sale of American magazines in Canada,
through any complicated method of ex-
cessive taxation, that the American Gov-
ernment will take retaliatory methods
with regard to the entry of Canadian
magazines into the United States, and it
must be remembered that Canadian mag-
azines depend very largely upon Ameri-
can advertising for their support.

"As retail distributors it is our busi-
ness to keep in stock and have ready for
sale such goods as our customers want.
A very large trade has developed in the
sale of American magazines. As far
as the retail trade is concerned, the pro-
fit on the sale of magazines at the pre-
sent time is so small that if any further*
cost is added and any annoying and com-
plicated tax is requiired, it would be bet-
ter for the retail trade to discontinue
handling them altogether, and we have
no doubt that is the course that would
be pursued by every business man.

Duty at Port of Entry.

"We will have no objection to submit-
ting to the government, if it so desires,
an exact copy of the cost and selling
price of all the magazines handled by
the trade. It is our belief that the gov-
ernment of Canada should interfere as
little as possible with the natural course
of trade, and it should avoid every form
of an annoying and complicated nature
to raise revenue, which should be done
as simply and directly as possible. If
more revenue is required by the govern-
ment, and if it considers that imported
magazines are not contributing their
share of the cost, we would recommend
that a duty, of ten per cent, be imposed
upon them at the port of entry, which
amount, in our opinion, would not be
unpopular but acceptable to the trade
generally, as well as to the purchasing
public."

June. 1921

BOO K S E L L E K AND S T A T 1 ( ) N E li

Shopping Week Gave an Impetus to Business

COMMUNITY advertising and co-
operation among merchants seem
to be growing in popularity in
certain centres of late and booksellers
and dealers in toys and stationery were
well to the fore during the month when
the Roncesvalles Avenue Business Men's
Association staged a "shopping week"
for Toronto. The retailers along the
avenue decorated their stores for the oc-
casion and certainly they made a brave
showing. That their efforts were not in
vain is the belief to-day, the editor of
Bookseller and Stationer being informed
that a decided impetus was given to
trade.

Every dealer in books and stationery
on the avenue put his best foot forward.
Flags, bunting and streamers of crepe
paper, it was noted, were popular in the
decoration scheme.

The first night of the week brought
big business to all the stores and all re-
ported record business for a Saturday
night.

Never before were such crowds on the
street and in the stores, and at times
the avenue looked like Yonge Street on
a busy day. The band of His Majesty'?
Army and Navy Veterans played all
evening and proved a big drawing card.

Young men carrying banners and long
streamers marched up and down before
and behind the band, their inscriptions
informing the visitors of the reason of
the demonstration.

Writing Papers
Are Down About
Thirty Per Cent.

Canadian paper manufacturers
announce a further decrease of
from 10 per cent, to 20 per cent, in
the price of printing and writing
papers. In many cases this will
represent a total decrease of from
30 per cent, to 40 per cent, from the
high prices of last year.

This further decline in prices
covers all grades of what are known
as Bond and Superfine liner, papers.

The officers of the association are: P.
C. Wallace, president; John A. Little,
vice-president; W. W. Muir, treasurer;
Harold Percy, publicity manager, and
W. R. Willard, secretary.

Others assisting in the demonstration
were: Messrs. C. H. Routcliffe, M. J.

McLaughlin, Harold Eales, W. A. Mc-
Ewan, A. E. Maundrell, R. S. Ritchie,
Burns, O'Brien, Lammerse, Cole, Hunter,
Smith, Axmith, La Londe, R. A. Dutton,
F. W. Davis, Peel, G. C. Lawrence,
Dunne, Larkin, Westlake, Baker, Mc-
Lean, Moore, Parker, Blinn, W. R. Hoar,
Motton, Guest, Faye, Leigh and others.

Besides being a special shopping week
it was an educational campaign for the
storekeepers, who were urged to give
good value and only the best of goods.
Courtesy was also pressed home upon
storekeepers and clerks as a business
getter.

During the past few months Toronto
merchants have shown a tendency to
work together for the good of their re-
spective districts; organizations which
have stepped into the limelight including
the St. Clair Avenue Business Men's As-
sociation, the Danforth District Business
Association, the Bloor-Yonge Business
Men's Association and the Roncesvalles
Avenue Business Men's Association.

"Dollar Day" has proven a popular
experiment in many of the smallei
place, while Hamilton, Ont., has had
its "Made-in-Hamilton" week, one of the
window displays of that occasion being
reproduced below.

The retail merchant has a good opportunity to capitalize on window display work whenever a campaign is
inaugurated, having as its object the boosting of his own town or city. Usually such a campaign centres around
industrial growth. In many of the cities of the United States there are window display men's associations. One
of the objects which such an association has in view is to promote just such a campaign as has been referred to.
They get together, study the history of their town or city, and then shoiv, through their window displays, the dif-
ferent stages in the development of the industrial life of their town or city.

The city of Hamilton recently held a Made-in-Hamilton week and the picture above is of a window shown by
Stanley Mills, Ltd., of a product which has become the pride of that city — silverware. Much more could have
been made of this week had the window display men arranged to show the different products manufactured in that
city through their windows. In this connection, a prize might have been given for the best-dressed window, show-
ing a Hamilton manufactured product. Had there been a dozen or a dozen and a half competing windows, it would
have brought many people out with a definite purpose, namely, to see these windows. And in that, there is an
OTVC'tv.nity for the retailer.

BOOKSELLER AND STATIONER

June, 1921

CHASING NORTHERN GAME

"In the Alaska-Yukon Game Lands" Is
a Blood Stirring Piece of Prose

A smashing fine narrative calculated
to stir the pulse of every red-blooded
individual who reads it is J. A. McGuire's
"In the Alaska-Yukon Game Lands"
(Stewart Kidd Co., Cincinnati, price $3).
The book contains twelve snappy chap-
ters and sixteen illustrations, all of
which are actual photographs taken "on
the spot." The type is good and the
whole work has been gotten up, it would
appear, with the idea of "easy reading"
uppermost. This fine narrative of
achievement tells of the results of a suc-
cessful trip undertaken by a party of
sportsmen for the purpose of collecting
specimens for the Colorado Museum of
Natural History. Not only is the book
sure to be of great assistance to the pro-
spective game-hunting visitor to that
clime but it also glistens with epigrams
on glaciers, descriptions of dangerous
and daring feats and striking word-pic-
tures of the matchless scenery of the
Arctic.

TALE OF A MYSTERY

"The House In Queen Anne Square"
Tingles With Startling Situations

For those who delight in tales of
romance, mystery, personation and
crime, "The House in Queen Anne
Square" (G. P. Putnam's Sons, New
York, price $2) might be described as
"just the thing." W. D. Lyell has creat-
ed here a novel which is distinctly out
of the ordinary. So well has he worked
out his plot that the reader will on nu-
merous occasions be convinced that he
has at last found the master clue only
to discover later that he has been fol-
lowing the wrong scent. The novel is
unusually well written and in dealing
with the trial scene the author has ex-
celled himself. The introductory inci-
dent in the opening chapter is of some-
what a gruesome nature but the remain-
der of the book is not by any means
painted with the same brush. The stram
of mystery running through the novel
has to do with the identity of one of the
survivors of a train wreck, the reader
being kept in doubt throughout as to
which one of the Langworthy twins sur-
vived. As might well be imagined, the
possibilities of such a "mystery story"
are immense.

THE COWBOY'S GREAT WEST

Luke Allan Writes With a Pen That
Knows the Canadian Prairies

Canadians looking for a first-class
novel of their own country cannot very
easily overlook Luke Allan's "Blue Pete,
Half Breed" (McClelland and Stewart,
price $2). The mere mention of such
places as Calgary, Lethbridge and Medi-
cine Hat does not go towards the mak-
ing of a successful Canadian novel. The
author, if he wishes to make his work
ring true, must know something of the
inhabitants of these places. And Luke
Allan certainly knows his characters.
"Blue Pete" was sketched by no tender-
foot. There are, and have been, many
Blue Petes on the ranges of the West,
but the greater part of Canada meets
these individuals only when the Luke
Allans drag them from their seclusion.
Mr. Allan's latest is an unusual story of
cattle rustling on the Canadian border
in which the famous "Mounties" take an
active part. The tale is sensational, filled
with dash and pathos and in describing
the feelings of the half breed who turns
outlaw when wrongly accused by the
court the author places himself in the
forefront of successful novelists. The
language of "Blue Pete, Half Breed" is
the unmistakable patois of the prairies,
his actions are those of the rugged char-
acters of the West and in his dash, dare-
deviltry and unselfish open-heartedness
Luke Allan's hero is a true son of the
land made famous by the Indians and
the "Royal Mounted."

GUEST AT HIS BEST

A STORY OF CHARACTER

"The Wrong Twin," as Its Title Sug-
gests, Is a Joyous Morsel

Harry Leon Wilson shows again in
"The Wrong Twin" (S. B. Gundy, $1.75)
that he understands the American char-
acter. There is, perhaps, nothing more
interesting than the American juvenile
and Mr. Wilson's portrayal of growing
Americans is particularly good. It is
a story that will appeal to both young
and old. Wilbur and Merle Cowan were
twins who were at irregular intervals
left to look after themselves. Attracting
unconsciously the attention of aristocratic
neighbors Merle is eventually adopted
and taken to the bosom of the family.
He was what one might call the white-
haired and white-handed boy, fond of
(Continued on page 41)

Young "Poet of the People" Is Again
True to Form

No lover of plain, every-day poetry
ever reads Edgar A. Guest without ex-
periencing a thrill of satisfaction that
the country boasts of a man who so skil-
fully interprets the modern man and
woman and their doings. In "When Day
Is Done" (Copp, Clark and Company,
price $1.25) Mr. Guest shows that he is
unchanged from the days when his
verses first struck a popular chord in
the public's heart. The little book, which
is attractively bound in blue arid gold,
presents all of the best of the author's
work of the last two years and is in
very truth a collection calculated to
bring cheer and joy to the poet's fast
growing circle of readers. In addition
to the regular index is another of first
lines, this latter service being for the
individual who may recall the opening
words of a poem and yet have no recol-
lection whatever of its title. Mr. Guest
is a favorite with ordinary folk because
he knows their thoughts and aspirations
and has the knack of putting them into
readable and musical English.

THE PROVINCETOWN PLAYS

Stewart Kidd Company's Handy Com-
pilation of the Ten Best Produced

Released for publication at the end of
April, "The Provincetown Plays" by
George Cram Cook and Frank Shay and
"Six Who Pass While the Lentils Boil"
by Stuart Walker (Stewart and Kidd Co.,
Cincinnati, U.S.A.) are handy and at-
tractively bound volumes of some of the
best plays that have been produced of
late. Designed to meet the increasing
demands of the play-reading public and
those interested in the modern drama,
these plays from the pens of the world's
best contemporary writers are being
issued in a form that is at once attrac-
tive to readers and suited to the needs
of both performer and producer. "The
Provincetown Plays" (price $2.50) are
by authors who, with one exception, are
at the top of their profession. Some,
like Rita Wellman, have had two or three
plays on Broadway, while others are
well known as novelists and short story
writers. These plays make good reading
and should appeal to local clubs and
school organizations interested in dra-
matics.

June, 1921

BOOKSELLER AND STATIONER

ROBERT LANSING'S
VIEWS ON FRAMING
THE PEACE TREATY

IF for no other reaon than that it
gives a clear insight into the part
played by the United States of
America in the framing of the Treaty
of Versailles, Robert Lansing's "The
Peace Negotiations" (Thomas Allen,
Toronto, price $3), will undoubtedly go
down into history as an outstanding
document of modern diplomacy. The
book is of particular interest, too, inas-
much as it is a vivid narrative of the
author's personal relations with Presi-
dent Wilson up to their final dramatic
break. Mr. Lansing talks plainly
throughout, and it is because of this
frankness on the author's part that this
book is so acceptable. Students of mod-
ern history will find this work essential
in completing their records on the World
War and its outcome.

In narrating the part played by the
Americans at the Peace Table, Mr.
Lansing is by no means sparing in his
criticism of the then-President. Mr.
Wilson, the writer points out repeatedly,
had a wonderful chance to do great
things for himself and the American
people, but failed because of peculiar-
ities of temperament and intellect. That
the United States would have made a
better showing and have created a
greater influence had it not been for the
egoism of the President is one of the
charges made by Mr. Lansing, who goes
on to say that the lack of an American
program was one of the most formidable
obstacles in the path of the U. S. A.
diplomats.

"As I review the entire negotiations
and the incidents which took place at
Paris," writes Mr. Lansing, "President
Wilson's inherent dislike to depart in
the least from an announced course, a
characteristic already referred to, seems
to me to have been the most potent
influence in determining his method of
work during the peace conference. He
seemed to think that, having mapped
out a definite plan of action, any devia-
tion from it would show intellectual
weakness or vacillation of purpose. Even
when there could be no doubt that in
view of changed conditions it was wise
to change a policy, which he had openly
adopted or approved, he clung to it
with peculiar tenacity, refusing or
merely failing to modify it. Mr. Wil-
son's mind once made up seemed to
become inflexible. It appeared to grow
impervious to arguments, and even to
facts. It lacked the elasticity and re-
ceptivity which have always been char-
acteristic of sound judgment and right
thinking. He might break, but he would
not bend."

Surely a scathing indictment of the
men who was at that time leader of the
(Continued on page 47)

ESPOUSING THE JEW'S CAUSE

"The History of a Lie" — A Study by

Herman Bernstein

A staunch espousal of the Jew's cause
is "The History of a Lie" by Herman
Bernstein (J. S. Ogilvie Publishing Co.,
57 Rose Street, New York, price 50
cents). Mr. Bernstein speaks somewhat
sarcastically and bitterly of the charges
that have been made against his race,
declaring that Jews have been slaugh-
tered ruthlessly while absurd untruths
have been fed to the world. The argu-
ment advanced, and endorsed by 84 pages
of evidence, is that Israel has no secret
organization, that its dream is still of
peace, of justice and of human brother-
hood. The book is written in a manner
that should make it good reading even
for those not particularly interested in
its object or what led up to it.

MINUTE-A-DAY ENGLISH
Studies in Pronunciation, Spelling, Gram-
matical Expression and the Like

A unique little volume, to say the
least, is Putnam's Minute-a-day English
(G. P. Putnam's Sons) which has been
compiled and arranged by Edwin Ham-
lin Carr for busy people. Specially
adapted for the use of the individual in-
terested in securing an accurate and ef-
fective form of English expression, Min-
ute-a-day English makes it easy for a
person to add to his vocabulary and at
the same time provides splendid mate-
rial for supper-table fun, language
games for school and home and a thor-
ough grounding in English. The book
might well be referred to by the book-
seller anxious to suggest something of
the kind to a customer interested in
improving either his speech or his writ-
ing.

A TALE OF JUDjEAN LIFE

Sufferings and Death of Our Lord Are

Outstanding Feature of "Revelation"

A tale of Judasa in the time of Our
Lord is "Revelation" by Dulcie Deamer
(The Ryerson Press, Toronto, price $2).
The story is in three parts, these divi-
sions being timed to assist the reader in
gathering in the details of a well-laid
and remarkably well-worked-out plot.
A noticeable feature of "Revelation" is
that it is different entirely from other
narratives which have been written of
life in the days when Tiberias Caesar
was master of the world. The most cru-
cial episodes in the sacred story are in-
troduced and one chapter has been built
around the entry of Our Saviour into
Jerusalem. The trial and crucifixion are
depicted in "story style," and while some
fault may be found with this, "Revela-
tion" may serve, as an English reviewer
has said, to at least revive the figure of
the Redeemer for those who no longer
read their Bibles. Miss Deamer has un-
doubtedly dared much in penning such a
narrative, as it is seldom that the story
of the "Via Doloris" is used as a back-
ground for a work of fiction.

VISCOUNT BRYCE'S
MASTERLY WORK ON
MODERN DEMOCRACY

THAT democracy will live as long
as hope exists is the conclusion
reached, or rather the conclud-
ing statement made by Viscount Bryce
in "Modern Democracies," the two vol-
umes of which have just been issued by
The Macmillan Company of Canada
(Price $10.50). These two volumes
have been dealt with, it is evident in
every chapter, by a master hand. The
viscount has studied and knows the sub-
ject of which he writes, and his latest
work should find a ready sale. It is a
book that will be asked for, but the
bookseller will lose nothing by display.
There has been so much talk about
democracy in the past few years that
tht thinking men of a community will
hesitate before passing by the printed
thoughts of a man of the calibre of
James Bryce.

"No government," writes the viscount
in his concluding chapter, "demands so
much from the citizen as Democracy and
none gives so much back. . . .The ex-
periment has not failed for the world is,
after all, a better place than it was
under other kinds of government, and
the faith that it may be made better
still survives. Without Faith nothing is
accomplished, and Hope is the main-
spring of Faith. Throughout the course
of history every winter of Despondency
has been followed by a joyous Spring-
time of Hope. . . . Hope, often disap-
pointed but always renewed, is the
anchor by which the ship that carries
Democracy and its fortunes will have to
ride out this latest storm as it has ridden
out many storms before."

In a review of this kind it is im-
possible to do anything like justice to
"Modern Democracies." The writer can
but content himself with touching light-
ly on some of the viscount's observa-
tions— these references being calculated
to give the bookseller some idea of the
whole.

Of particular interest to Canadians,
of course, are the viscount's references
to the Dominion. In dealing with the
progress of democracy in Canada the
writer goes as far back as 1763, wiien
Canada was ceded by France to Great
Britain, the French-speaking inhabitants
numbering then about 60,000. How they
have grown to nearly two and a half
millions is next told, and then comes the
preparation of the Constitution by a
group of colonial statesmen in 1864 and
its enactment in 1867 by statute of the
British Parliament. The Party Govern-
ment of Canada is explained and fol-
lowed through its various transitions and
. emphasis is laid upon the fact that there
is not in Caanda, not even in the cities,
a powerful party machine for choosing
candidates and that there are no admin-
( Continued on page 47)

BOOKSELLER AND STATIONER— Advertising Section

SELLING BOOKS for BOYS and GIRL:

T N the Booksellers march of progress it has been

proved beyond a doubt that Juvenile books will sell

all the year 'round, particularly during the summer

months. Remember the rainy days and the dull days

and the hot days when a shady nook and a good book

BOOKS FOR BOYS

The Rover Boys Series — Arthur M. Winfield. Have solfj over a
million and a half copies. New title — The Rover Boys in the
Land of Luck.

The Tom Slade Series — Percy Keese Fitzhugh. We are adding
in June our tenth title to this popular series — Tom Slade on
Mystery Trail.

The Roy Blakeley Series — Percy Keese Fitzhugh. These jolly
Scout books are proving tremendously popular. Here are two new
titles —

Roy Blakeley's Motor Caravan.
Roy Blakeley, Lost, Strayed or Stolen.
The Tom Swift Series — Victor Appleton. Booksellers need no
introduction to this up-to-date Series. Our new title is :

Tom Swift Among the Fire Fighters; or Battling with the
Flames From the Air.

The Christy Mathewson Books for Boys — Christy Mathewson. A
very timely Series on America's favorite game — Baseball.

For the Very Little Folks

Slumber Time Tales — Arthur Scott Bailey. A new series about our

Farmyard Friends — seven titles, including The Tale of Old Dog Spot,

The Tale of Miss Kitty Cat, etc.

Sleepy Time Tales — Arthur Scott Bailey. New title — The Tale of

Master Meadow Mouse.

Tuck-Me-In-Tales — Arthur Scott Bailey. New title — The Tale of Mrs.

Ladybug.

GROSSET & DUNLAP

Publishers of Young People's Books That Sell

George J. McLeod, Limit

921

BOOKSELLER AND STATIONER— A dvertising Section

nd the LITTLE FOLKS during VACATION

carry a special appeal to the youngsters. Just let them
know through judicious display and advertising that
you carry these attractive series — and they will do the
rest.

BOOKS FOR GIRLS

The Amy Bell Marlowe Books — Amy Bell
Marlowe. An inspiring Series for Canadian
Girls. We are adding our ninth title:

"When Oriole Traveled Westward."

The Two Little Women Series and The Marjorie
Books — Carolyn Wells. Happy Books For
Happy Girls — Help spread happiness.

The Girls of Central High — Gertrude W. Morrison. Wholesome
stories of High School life which will please all girls.

The Outdoor Girls Series — Laura Lee Hope. Entertaining stories
about the adventures of some outdoor girls in camp.

Among Our Popular Copyright Titles

there are about thirty which are especially appropriate for the grow-
ing girl, such as Rebecca of Sunnybrook Farm, Daddy Long Legs, etc.
Display these with your Juveniles and recommend them to Parents
as good reading for their girls.

1 1 40 BROADWAY, NEW YORK

Ask for Our Complete List. It's Interesting

Jelling Agents, Toronto

BOOKSELLER AND STATIONER

June, 19:

What Percentage of Space Should go to Toys?
Booksellers With Experience Air Their View

J. E. Rutledge, of Fort William, and J. S. Copeland, of Brock-

ville, Agree Ten Per Cent— E. B. Cragg, a Nova Scotian, Marks

Off as Much as a Sixth of His Entire Store Space— "Price is the

Main Thing With Public," Says an Old Hand at the Game

IF every store sold toys all the year
around it is not likely that this end
of the business would pay but the
toy as a side line is fast becoming one
of the recognized features of the book
store.

J. Edgar Rutledge, of Fort William,
Ont., is one bookseller who has worked
the handling of toy stocks down to a
systematic basis. He gives about ten
per cent, of his space to his toy stocks
but he draws the line at mechanical play-
things.

"I handle toys all the year around,"
stated Mr. Rutledge to Bookseller and
Stationer, "and I have found out that
the main thing with the public is the
price."

What the Dealers Say

J. S. Copeland, of Brockville, Ont., is
another who gives over about ten per
cent, of his space to the toy department.
The Copeland stock consists of games
and sporting goods such as bats, balls,
racquets, sleighs, etc. Owing to lack of
space, though, he has never tried hand-
ling this line of goods all the year
around.

Dolls, games and playthings in general
are stocked by E. B. Cragg, of Bridge-
water, Nova Scotia, who has found out
that all-year-around trade in toys is
worth while.

"Very much so," he says. Mr. Cragg
devotes about a sixth of his space to his
toy department.

Edgar J. Vickery, Ltd., of Yarmouth,
N.S., carries, for the most part, Meccano
games and toy books, devoting about a
third of the store's space to toys during
the month of December but only a small
section throughout the balance of the
year.

James McLean and Sons, Pictou, N.S.,
carries both Canadian and British lines,
this firm having found out that it pays
to carry this line all the year around.

Electrical Toy Field

There has been great expansion in the
electrical toy field, and in this direction
there is much room for expansion still.
"People will pay the price for a good
electrical toy," said a dealer to the edi-
tor of Bookseller and Stationer recently,
"but they must be told the value of the
toy and a thorough explanation or de-
monstration made of what it will do.
If it is really useful, well made, and
likely to wear, many will buy these
toys. We have sold many electrical
trains starting at $11 or $12, and some
of the electrical toys run as high as $25
or even more."

Almost any sort of store can sell toys,
and many could sell a lot of toys if they
tried. In the small towns, without de-
partment stores, the business belongs
to nobody in particular, and should be-
long to anybody with sufficient enterprise
to go after it.

It is very common for a small retailer
to think that because he has a small stock
of something or other, other small re-
tailers should keep hands off. But
there is generally business for all if it
is worked up in the proper way.

The "department" devoted to toys in
the bookstore of a small town visited re-
cently consisted of two large showcases
and the shelf space back of these two
cases; n®t a large department, but one
complete in its way. There were toys
for small children, rattles, rubber balls,
dolls, blocks, and such things. For larger
children there were games and puzzles
and a nice little line of electrical toys.
For well-grown boys there were base-
ball supplies, and this line merged into
an assortment of sporting goods, which
the dealer also carried. In brief, he kept
his people with him from the cradle
until they reached manhood. Then they
started afresh with children of their
own, and so the dealer still held their
custom.

This dealer was always running up to
town and looking for novelties. When
kite time came along, he had special

box kites and some fancy Japanese al
Chinese kites. Not very many. Jv
enough to give "zip" to his toy depa
ment and bring boys into the store. !
was strong on scientific toys, and alwa.
had a bunch of young customers w>
were interested in making batteries al
induction coils. For these he supplil
the chemicals, and that line fitted i
with his regular business.

A store of this kind is bound to ;•
tract a lot of young people. Toys ha1
a glamour all their own. You can't j
away from that fact. Children bring i
their parents. It seems reasonable >
suppose that the father who had plei r
of toys when he was a child will wi
to do the best he can for his own cl-
dren. But the father who really spress
himself is the one who didn't have zi
toys when he was a youngster. A mi
never forgets the toys he didn't ha .
As a window display to interest childr ,
toys have few equals, if any. 1?
youngsters will flatten their ho;
against the pane for hours, and reti i
day after day. Some coveted treasi?
is set aside in fancy, and a campaii
started to raise the purchase price. T<*
are good boosters for a store. Childn
are often sent to the store for varies
articles, with no restrictions as to wh i
store they are to patronize. The st<?
that sells toys is a magnet they fil
hard to resist.

ri'gSMaaii^iigmsii&giiiaa^'^ a

■ZFMs^mummmmm^mm

Gifts for the Bride

Can there lie anything more ap-
propriate than good toiletware,
that tangible and lasting expres-
sion of good will which reflects
the excellent taste of its donor
throughout years and years of
utility?

Let us show you our many
distinctive articles in
plain and fancy designs.

Suggestion for a June advertisement or showcard for a "gift window."

me.

1921

BOOKSELLER AND STATIONER

"Spring Specials" in Calgary Shop

Sporting Goods for Adults and Outdoor Playthings for the Kiddies

Are Being Featured by Pearson's Bookshop — With Vacation

Time in Sight "Sand Toys" and Such Things Lend Themselves

Readily to Timely Display

)EARSON'S Bookshop, 216 Eighth
Avenue East, Calgary, Alberta, has
been featuring a number of
>ring Specials" of late. In last
nth's issue of "Bookseller and Sta-
ler" some particulars were given of
methods used by other Calgary
tioners, like F. E. Osborne and Lin-
Brothers, to boost their wall-paper
lartments. Pearson's Bookshop has
) been featuring wallpapers, mould-
s, burlap, paste, yard sticks, paints,
nish, brushes, window blind paper,
niture polish, counter check books,
, but realizing that the time is at
id when all the world goes out of
rs the following "specials" are now
ig played up: Tinker toys and Mec-
o sets, express wagons, all kinds;
die kars, all new lines; wheelbarrows
kids; rocking horses, all kinds; gar-
sets for kids; children's wooden
es; skipping ropes; pail and shovel
s; string bags; baseballs, all kinds;
ber balls, all sizes; baseball bats;
dren's parasols; baseball masks;
eball gloves and mitts; toy tennis
quets, tennis racquets; tennis balls;
miocks; baby hammocks; baby
ngs; two-wheel carts; scooters; doll
riages; footballs; fishing poles; jack
les; balloons; table and chair sets;
p sticks; cap and water pistols; toy
phones; lunch boxes and baskets.

Phonographs and records, sheet music,
player rolls and phonograph needles have
also been included in the list.

For Use At Sea Resorts

In featuring merchandise of this
nature, Pearson's have just responded to
the call of the good weather. Now that
winter has gone and summer is at hand
there will be money made in the things
that can be used out of doors. Sports
are limited to no one class. Adults and
kiddies both have their outdoor hobbies
and the bookseller and stationer who
caters to these will be^ sure to benefit by
his progressiveness.

Calgary being an inland city it will be
noted that Pearson's do not push to the
front goods that are suitable for the sea-
side. In places that are near the water,
though, there are big possibilities here.
Especially is this the case now when the
holiday season is in sight.

The! return to holiday-making by the
community generally must have a satis-
factory result to all those engaged in the
sale of goods used by youngsters in and
by the| sea, irrespective of the location
of the store, for as already stated con-
siderable purchases are made in inland
towns as well as at the sea-side depots.

Experience, too, has shown that almost
anything that can be used by a boy or

Sporting goods and toys for the kiddies, as well as firecrackers and other lines
a seasonable nature, were featured during the month by W. A. Wilson, 145 Ron-
'svalles Avenue, Toronto. The illustration above gives some idea of the dis-
may featured during the big "shopping week" staged by the Roncesvalles Business
ten's Association.

girl out-doors will sell in the summer-
time, especially ot the sea-side.

Watch a family off for its vacation and
the youngsters, and frequently the
parents, will be seen laden with nets,
pails, spades and similar articles, al-
though the identical goods can be pur-
chased in the place to which they are
bound. Evidently there is ample trade
for all, particularly when it is borne in
mind that the spades get lost, nets and
pails broken, ensuring renewals being
purchased from the seaside depot.

With the spades and pails as promin-
ent features of the stock, many other
good selling lines need to be kept in
mind such as boats, fishing lines and so
on.

Another feature of the sea-side trade
is the stock of goods that meet the
requirements of the youngsters on wet
days when the sands are forbidden and
the time drags heavily owing to play
being confined to indoors. Here con-
struction toys, games, paints and such
things serve to fill in the gaps.

In connection with a season trade there
is nothing so helpful as an early start,
for there are still a number of folk left
in the world who look ahead and un-
doubtedly many individuals responsible
for the change from town to sea-side life
of families arrange for complete equip-
ment quite early. These are days when
every sale tells against the ever increas-
ing expense, and neither the smallest or
largest emporium can afford to miss a
customer.

Some of New Spring Toys

Children are now being drawn to the
toy department by spring toys. In an
attractive sandhouse filled with all kinds
of sand toys, such as moulds, pails, bags,
etc., little tots — prospective customers of
a big department store — were seen
amusing themselves. On a special table
sand toys are offered for sale. Tin loco-
motives in red and blue colors, drawing
sand dumping cars, are very attractive.

Metal toys in the form of small
vacuum cleaners, lawn-mowers, carpet
sweepers and laundry sweepers are very
interesting. New outdoor toys, in the
form of coaster cars, are also being
shown. China, wicker furniture and
aeroplanes are among the toys displayed
in another toy department.

In another place, an original line of
wooden "quack" ducks mounted on
wheels, are exhibited on a special table.
The ducks consist of flat pieces of wood
put together. The duck is called a
"quack" because it moves its bill and
makes a noise when pushed.

B 0 0 K S E LLER AND STATION E R

June. L9*2

New Toronto Store. — The Bargain
Book Store has been registered in To-
ronto, Ont., at 193 Yonge Street.

On An Early Vacation. — Mr. and Mrs.
W. K. Ireland, of Owen Sound, Ont., are
spending a short vacation in the Perth
district.

Firm Changes Name. — The Nixon
Book and Wall Paper Co., of Moose Jaw,
Sask., is now to be known -as Pearce &
Stephens, Ltd.

Young Dealer in City. — Lyle Ireland,
of the W. K. Ireland Book Store, Owen
Sound, Ont., motored to Toronto last
Thursday. He was accompanied by
Redge Wickham.

Plenty of Action Here. — Slapstick Di-
rector— "Can't you suggest a novel from
which we could adapt a comedy?"

Comedian — "My memory isn't very ac-
curate, but isn't there a book called
'Alice Threw the Looking-Glass'?" —
Film Fun.

A Budget Incident. — Here's one bud-
get incident: A local importer failed to
clear goods from Germany valued at
10,000 marks on May 9. As a result he
pays $381.50 more duty. The value for
duty on May 9 was $200; on May 10 it
was $1,290 under the 50 per cent, de-
preciation minimum. On May 9 price
the duty at 35 per cent, would have been
$70. At the same rate on May 10 the
duty was $451.50, difference $381.50.

Authoress in Whitby. — L. M. Mont-
gomery (Mrs. Ewan Macdonald) enter-
tained the pupils of the Ontario Ladies'
College and a number of residents of the
town of Whitby, Ont., with readings
selected from her well-known books.
Her selections from The Golden Rule,
Anne of Green Gables, and her poems,
were greatly appreciated. Principal
Frank Farwell presided, and other
speakers were Rev. Edwin Smith, an old
friend of Mrs. Macdonald's, and Miss
Maxwell, Lady Principal.

Bliss Carman Returns. — Bliss Carman,
who was unable to respond to all the
demands for him during his visit to Can-
ada, has made arrangements to return
for the last two weeks in May to under-
take a supplementary tour. Mr. Car-
man will also be the guest of his old
friend, Peter Mc Arthur, on his farm in
Ekfrid, for a part of the time. Since his
visit here Mr. Carman has been in Fred-
ericton, his birthplace, and friends who
have seen him say that the return to his
native land has driven away all traces

of the illness that clouded his life for
many months.

Now in New Store. — D. J. Young &
Co., of Calgary, Alta., are now in their
new store at 107 Eighth Avenue West.
The firm has increased its stock of sta-
tionery, blank books, office supplies, etc.

A Periodical Drip. — Jones was trying
hard to stop a leak in a water pipe with
some pages he had torn from an old
magazine.

"How does it work?" asked his wife.

"Pretty well," said Jones; "it only
drips periodically now."

An Author Some Day. — "You seem to
keep on friendly terms with the chil-
dren."

"It's the best thing to do when you
live in a small town. One of the kids
is almost sure to turn out an author
some fine day and write up the place."
— New York Sun.

Books or Travel? —"Resolved, That
Travelling is More Educative than
Books," was the subject of an interest-
ing debate given by Norval Union
Church Young People's Society in the
Presbyterian Church, Norval, Ont. The
affirmative was supported by Mrs. L. F.
Greenwood and Norman Campbell and
the negative by Mrs. Annie Kaye and
Roland Laird. The negative was award-
ed the decision by a small margin.

Archie McKishnie, celebrated Cana-
dian novelist, raised in Chatham, Ont.,
now residing in Toronto, whose "Lenix
Ballister" stories are now running in
MacLean's Magazine.

Has Big Wall Paper Display.— G.

Haslam, of the Book Arcade, Carberr
Man., has* been making quite a "driv
recently on wall paper.

A Treat in Store — The Japane
Crown Prince refuses to manifest asto
ishment at anything he has seen so f
in England. But he has yet to me
H. G. Wells.

Author's Wife on Visit. — Mrs. Frai
L. Packard, wife of the famous noveli:
has been in Owen Sound, Ont., the gue
of Col. and Mrs. Eberts Macintyre. Mi
Packard is a sister of the former and
quite well known in Owen Sound. S
resides at Lachine, near Montreal.

Market for Canadians. — J. M. Gibbc
president of the Canadian Authors' A
sociation, and general publicity agent
the C.P.R., told the Copyright Comm
tee of the House of Commons that t
United States was the market for Car
dian authors, and that the Canadi
market was too small to consider. 1
said that proposed amendments to t-
Copyright Act would seriously interft
with the United States market.

Shortage of Text Books. — Shortage E
text books for pupils in the Hamiltc,
Ont., public schools is causing the lod
trustees considerable worry. Lett*
have been sent to the department at 1
ronto and Hon. R. H. Grant reports th
all text books have been sent out a
if there is a shortage in Hamilton it
up to the distributors and not to t'
department. Examination time is a-
proaching.

A Debate on Copyright. — "Why is
that now, as twenty-five years ago, it !
impossible for Canadian authors a I
Canadian publishers to get together a I
agree upon a copyright law which t
Government will enact? This sort
thing is possible in other countries," sa:
the Toronto Globe, adding: "Unable i
reach an understanding our authors a I
publishers send out their rival arg
ments to the press and public in regal
to the copyright bill proposed at Ottav.
Both sides are carrying an appeal to t'
court of public opinion. Why not ha'
the question argued out in joint debr
before the Canadian Club, the authi
and the publishers each selecting i
representative for the purpose ? 1 '
subject is simply crowded with intere-
ing material of which competent c
baters would make good use. A disci
sion of that sort would post the cor
right question on the wall for all to si

June, 1921

BOOKSELLER AND STATIONER

Starts Up in Quebec. — John E. Walsh
as started up in the stationery business
i Quebec City, P.Q.

New Loose-Leaf Business. — Joseph
■onia has registered the Union Loose-
eaf Binder Co. in Montreal, P.Q.

Hamilton Store Sold.— Robert C. Ald-
dge, of Hamilton, Ont., has sold his
>bacco and stationery business to C. J.
fenham.

Business Changes Hands. — E. J. Hay-
ard, of Toronto, Ont., dealer in toys,
Dvelties, etc., has sold his branch busi-
ess at 1,088 St. Clair Avenue to H. J.
orman.

Back From the West. — Thomas Allen,
I the Thomas Allen Publishing Co., has
turned from a trip through Western
anada. While touring his old "stamp-
ig ground" Mr. Allen had a great time
mewing acquaintances.

Sailors Were Puzzled. — Two sailors at
dog show were gazing at a valuable
kye terrier which had so much hair that
looked more like a woollen mat than
dog.

"Which end is 'is 'ead, Tom?" asked
ie.

"Blowed if I know," was the reply.
Jut I'll stick a pin in him and you look
hich end barks."

Opening in St. Catharines. — A branch
the James Connelly stationery busi-
es at Niagara-on-the-Lake, Ont., has
cently been opened in St. Catharines
295 St. Paul Street. For the present
r. Connelly is looking after the busi-
es and, in addition to a full line of
ationery, is adding fancy goods and
ina.

Off To the Old Land.— A. R. MacDou-
ill, of the A. R. MacDougall Co., left
Dronto on May 27, sailing from New
ork the following day for England,
hile in the Old Land Mr. MacDougall
ill attend, as a delegate from Toronto,
ie Rotary Club convention in Edin-
irgh. He will also represent the Pub-
Affairs Committee at the Interna-
anal. Paris and Belgium will be in-
uded in Mr. MacDougalPs overseas
inerary.

EDGAR A. GUEST

whose latest book of poems has just been
placed on the market by the Copp-Clark
Company, under the title "When Day is
Done."

New Store in Manitoba. — C. W. Gard-
ner has opened a new stationery store
in Hartney, Man.

He Surely Was Steady.— "That man

you've had working for you asked me
for a job this morning. Was he a steady
chap?"

"He was. If he'd been any steadier,
he'd have been motionless."

Retailer Not Manufacturer. — "The re-
tailer is not a manufacturer in the gen-
eral acceptance of the word." This de-
cision, of vital interest to all retail mer-
chants throughout the Dominion, is em-
bodied in the judgment handed down at
Ottawa in the Exchequer Court of Can-
ada, in the case of King vs. Messrs. Ped-
rick and Palen. The case was one in
which the crown sought to collect a two
per cent, manufacturers' tax.

Ought To Be There. — "Have you the

'Laughing Man,' by Victor Hugo?"

"I don't know, ma'am," said the new
clerk, "but we have a large assortment
of joke books in the rear. Step this
way, please." — Birmingham Age-Herald.

Personal Appearance Counts. — Fair
Aspirant: "Do, please, let me read my
novel to you."

Publisher: "Don't trouble, my dear
young lady; my reader will see it."

Fair Aspirant: "Yes, but he won't
see me!" — London Mail.

Ban Hearst Magazine. — The Simcoe
I.O.D.E., which has asked the Simcoe
library board to bar Good Housekeep-
ing, a Hearst publication, from the li-
brary tables, has replied to the board's
request for reasons why it should be
banned. "The name of William Ran-
dolph Hearst on the front page is suf-
ficient reason," reads the reply.

Tribute to "The Goblin."— "The Gob-
lin," published monthly by undergrad-
uates of the University of Toronto, at
No. 8 University Avenue, is a surprise
and a joy among college publications,
says Toronto Globe, adding: This me-
lange of mirth, as it is called, is another
edition of Punch and the wonder is, how
do they manage to do it?

From Pulpit to Bar.— Rev. Robert E.
Knowles, the distinguished preacher-
novelist, for many years pastor of Knox
Presbyterian Church, Gait, has, after a
long illness, forsaken the pulpit for the
bar, and made his first appearance as,
counsel in a Toronto court, when he
secured judgment from Judge Morson
and a jury for the full amount claimed
in the suit of his clients.

New Library for Toronto. — Plans for
a branch library for Roden district in
Toronto, to be situated in the vicinity
of Gerrard Street and Ashdale Avenue*
will be submitted to the Toronto Public
Library Board by the chief librarian,
Dr. George F. Locke. In view of the
necessity for immediate relief in that
vicinity as evidenced by the strong dep-
utation of Roden ratepayers, has led the
board to seriously consider the erection
of a portable library until the perman-
ent structure is erected.

"From what you saw and heard on the copyright question while before the Parliamentary Committee at
Ottawa, what opinion would you express?"

This was the question put to M. G. Kelley, representative of the Publishers' Section of the Toronto Board of
Trade, by the editor of Bookseller and Stationer. He replied:

"I feel that the committee were, perhaps, more keenly alive to the protection of the printing trade than to
receiving technical consideration of international copyright. This is not at all to be wondered at, as copyright is
one of the most intricate and puzzling branches of the law. The members seemed to place rather much reliance on
the alleged analogy between patent rights and copyright. But, of course, there is all the difference in the world be-
tween these subjects, the very essence of copyright being international protection and the necessary condition of
patent being protection against outside competition. I fear that unless the committee is brought to realize the
importance of international copyright, and particularly United States copyright, to Canadian authors they may try
the experiment of this bill, which experiment will indeed be a disastrous one for the authors.

BOOKSELLER AND STATIONER

June, 11)21

Little in Budget to Worry Trade

Improvement in Case of Playing Cards is Noted — Increased

Sales Tax, it is Felt, Will Have to be Absorbed — There is a

Feeling That Sports Should Have Come in For Some Attention

• — Views Expressed by Leaders in the Retail World are Interesting

OUTSIDE of the increased sales tax
and the revised tax on playing
cards there is little to interest
the bookseller and stationer in Sir Henry
Drayton's budget for 1921. In other
sections of Bookseller and Stationer will
be found news of a general nature on the
budget and even though it does not par-
ticularly affect the retailer it does affect
him in a sense inasmuch as it hits the
manufacturer, wholesaler and importer.
It is well, therefore, that he should go
thoroughly into the question.

The reduction of the tax on playing
cards will be welcomed by the trade as
it was felt that last year's impost was
a trifle stiff. Taxes of 25 and 50 cents,
it was thought, were too much to ask
the public to pay. Under the new bud-
get an excise tax of 8 cents per pack is
to be imposed for every fifty-four cards
or fraction of fifty-four in each package
when selling at $24 or less per gross
package, and 15 cents per pack is the
tax levied when selling in excess of $24
per gross packages.

A Philosophical Viewpoint

These taxes are payable at the time
of importation or when taken out of the
warehouse for consumption in addition
to the present duties of custom or at the
time of sale by the Canadian manufac-
turer, but they are not to apply on play-
ing cards when exported, being "ac-
counted for to His Majesty in accord-
ance with such regulations as may be
prescribed by the Minister of Customs
and Inland Revenue."

Lyle Ireland, of the W. K. Ireland
Book Store, Owen Sound, Ont., voiced
the view of the retailer when he said:

"It looks as though we will have to
absorb the tax. But why make a pro-
test? The Government says we have to
do it and that's about all there is to it."

Retailers with whom the editor, of
Bookseller and Stationer has discussed
the matter do not see how they can do
anything else but absorb it — in other
words, "take their medicine."

In some cases where a book is marked
to sell at $1.90, some say it may be pos-
sible to add another ten cents and bring
nearly all their popular fiction to this
price, but until they have time to think
things over and size up the situation
they are not just sure what the "modus
operandi" will be.

On this increased sales tax, though,
N. A. Sinclair, president and manager
of the Eaton, Crane & Pike Co. of Can-
ada, feels very strongly.

"It seems strange to me," he said to
the writer, "that legitimate business is
taxed, bringing it home to the poor man

in the long run, and heavier burdens are
not put on the real luxuries that we
enjoy, such as horse racing, motoring,
cigars, theatres, hockey, baseball, etc."

Why Not Tax Sports?

Mr. Sinclair thinks that heavier taxes
might well be levied on these things
and no person be hurt at all. What is
more, he feels that the returns to the
Government would be more substantial.

"There would be just as many people
go to the races," he said, "if they had
to pay 50 cents a head more. There
would be just as big a line-up at the
baseball and hockey gates if there was
a heavier tax per ticket. Our mileage
would be just as great if we had to pay
45 cents a gallon for gasoline instead
of 38. We paid it before when the price
was up and it is doubtful if there was
less motoring.

"If there was an additional tax, say,
of 15 cents a seat on hockey fans be-
tween Halifax and Vancouver," added
Mr. Sinclair, "the Government would
get in more than the three per cent, will
bring and no one would notice it as the
public will have its sports no matter
what it has to pay. But when the tax
is imposed as it is now it is the man
who is least able to bear it who suffers.
We will not be affected much one way
or the other only in so far as we are con-
sumers for it? is this class that has to
do the paying."

Why Abandon War Tax?

Discussing another phase of the ques-
tion A. R. MacDougall, of the A. R. Mac-
Dougall Co., said: "I do believe it is a
big mistake to put what is equivalent
to a surtax on goods coming from a
friendly country. The United States is
closely allied to us in business and such
a measure might tend to jeopardize our
friendly relations.

"Take then the case of pencils. As
near as I can figure it out, the tax on
pencils is about equivalent to the 7%
per cent, war tax which was taken off.
This being the case, it is hard to see
why that was ever removed. No person
expected the war tax to come off. No
person was objecting. If such a measure
passes it may have the effect of un-
settling the people again for there is the
2Vz per cent, excise tax on duty paid
value and also the duty on the exchange
value.

"A man has to be a real scholar to
figure up costs now," added Mr. Mac-
Dougall.

Retail Leaders' Views

The views of other leaders in busi-
ness on the sales tax are interesting.

Says Henry Watters, of Ottawa, Ont.,
a leader in the Retail Merchants' Asso-
ciation of Canada:

"I advocate freedom of business and
until 51 per cent, of us are enlightened
enough to accept direct taxation we will
have to perpetuate the present unscien-
tific system. The sales tax rulings were
the ideals of the R.M.A. They advocat-
ed that all taxation should be applied at
the source and passed on, concealed and
absorbed. That was a prominent topic
of debate at the conference in Toronto,
where the manufacturers were out and
out for a turnover tax instead of a tax
on sales. We opposed the turnover tax
idea on the ground that it would operate
unfairly on large business with small
profits. A turnover tax on such a busi-
ness would put it out, whereas the small
business with large profits would get off
with a meagre contribution to taxation.
We appealed, therefore, to the Minister
of Finance to apply the tax to the source
of supply, i.e., customs entry and manu-
facture. I "based my contention on the
fact that it was the one practised by the
administration at the present time."

Cannot Pass Tax Along

"I cannot see where we will be able
to pass on the sales tax. It looks to me
as though we will just have to absorb
it," was the manner in which W. M.
Maltby, president of the St. Clair Busi-
ness Men's Association, Toronto, Ont.,
expressed himself.

W. C. Miller, secretary of the Retail
Merchants' Association, Toronto, said
the budget would prove fairly satisfac-
tory to the retailers.

"From information we have we are
convinced that placing the sales tax at
the source is the best method. I am
sure that, with the sales tax imposed
on the manufacturer, jobber, etc., the
Government will raise more revenue, and
raise it more economically. The tax
comes to us, anyway, on our invoices,
and we pass it on to the consumer, in-
stead of having to collect it. It is just
the same as the case of a box of matches,
which now comes to the retailer with the
tax paid at the source. The retailers
would have been very much disappoint-
ed if the Government had adopted the
turnover tax. As it is, I think they will
be fairly satisfied that the budget is
right in line with the suggestions and
representations we made to the Govern-
ment."

June, 1921

BOOKSELLER AND STATIONER

Literature of the
Dominion Censured
As Not Being True

^INCLAIR LEWIS, author of "Main
^ Street," American as he is, did a
^ good turn for Canada during his
?cent visit in Toronto. He marvelled, as
very visitor and citizen who stops to
link about it must marvel, that there
-as so little distinctive Canadian litera-
jre, and especially such a negligible
uantity of realistic Canadian writing.

What is required, he said, is ability and
weat; ability to see how interesting, for
xample, is life in Toronto, in hotel and
treet and home, and then work to ex-
ress this civilization.

"We shouldn't need an outsider to em-
hasize our deficiencies," comments the
oronto Star, "but in this case our lack
! so obvious and of such long standing
iat a visitor, as well as home folks, can-
>t refrain from pointing it out.

"Once in a long while a Canadian
■riter does write something about Can-
da, but rarely is the writing an authen-
ie picture of actual life. Usually it is
lelodramatie or romantic, anything but
sal.

"As usual, there are exceptions to
rove the rule. Stephen Leacock, in a
im native past, did write "Sunshine
ketches." S. H. Howard still thinks
nd writes of Ontario's fishing grounds
nd of its northern woods. He still talks
bout the valley of the Ottawa, where
rench and English both are cradled.

"And there are others. But the whole
bowing is meagre."

Novelties in Summer Toys

Quality Improved and Prices Are Down — Boat Imitations That
Reflect the Great War— Wide Range of Dolls Shown—
Many Mechanical Varieties for Christmas Trade.

DURING the past month many in-
teresting displays of fancy goods
of all kinds have been announced
by various wholesale houses in Toronto
and Montreal, in readiness for the forth-
coming Fall and Christmas trade. One
Montreal house is showing one of the
most comprehensive ranges of European
novelties seen in the past ten years.
Recent importations show a distinct ad-
vance in quality and workmanship over
the merchandise formerly imported, and
in general prices are marked at a radic-
ally lower figure than in any other
season since 1914.

Summer toys are also remarkably
plentiful and unusually attractive, each
range showing a wider assortment than
usual. Rubber balls come in as many as
eleven sizes in colors ranging from one
and three-quarter inches to five and one-
half inches diameter. Terra cotta col-
ored balls are shown as usual but there
are two clever novelties on the market
in the form of imitation footballs of
rubber with a non-collapsible filling,
which makes the ball practically indis-
tructible. Prices on rubber balls are
quoted from 10 to 20 per cent, lower
than last year.

There is a heavy demand for the new
wire skipping ropes for little girls, but
ordinary . varieties are being shown in
various novel forms. It is stated that
there is a plentiful supply of real glass
alleys as well as of other imported mar-
bles, also at lower prices this season.
Stores report that marble playing has
become remarkably popular with girls
as well as boys, and that consequently

Window of John Lennox, Hamilton. This window features made-in-Canada
goods, as the leather products, ivory goods, umbrellas, are all made in Canada.

stocks became depleted quicker than
usual.

Clever Boat Imitations

Boats are being featured in better
assortments at the wholesale houses, and
include some clever models of realistic
warships and torpedo boat destroyers,
which will actually attain good speed in
water if wound up. Sail boats and In-
dian canoes are exceedingly attractive,
many novel features having been includ-
ed in their equipment. The tourist trade
will be amply provided for this year,
with the many birch bark novelties, etc.,
that have been provided. Among the
sand toy novelties are the new painted
sieve-baskets containing moulds, shovel,
etc., for making artistic sand pies. These
come in several sizes and make a charm-
ing accompaniment to the pail and sho-
vel outfit.

A large demand is reported for the
so-called "noisy" toys, of ear-splitting
character, while the more musical in-
struments such as horns, trumpets, cor-
nets and flutes are gradually becoming
more popular. The flutes are entirely
new and are really wonderful reproduc-
tions of the real instrument.

A new series of clever tin toys on
wheels which come six to a box, and
represent the various domestic animals,
is another novelty that will be of in-
terest to youngsters. These are very
cleverly designed and show considerable
originality of idea.

Sporting Novelties

Sporting goods, including all the ac-
cessories for playing baseball, are be-
ing shown at reduced prices. Gardening
sets, carpentry sets, outdoor games, such
as ring toss, quoits, etc., and wheeled
goods, including kiddie kars and dolls'
carriages, are still other lines recently
opened up. Celluloid toys and dolls seem
to be more attractive than ever, espe-
cially the bath toys which are guaran-
teed to stand considerable immersion
without losing color.

All sorts of dolls, both imported and
domestic, are being offered at discounts
ranging as high as 50 per cent. Very
large dressed dolls with bisque heads are
now priced at $5 each which were for-
merly $10. Among the dolls featured
are full jointed, bisque headed styles
with moving glass eyes, character baby
dolls, also with bisque heads and mo-
hair wigs, "Kidlet" dolls, rag dolls,
knock-about dolls, rubber and celluloid
dolls. These range in price wholesale
from a few cents up to $10 apiece.

B 0 0 K s E L L E R A N 1 ) ST A T I O N E R

June 1, 19

This Department is for the Information of the Bookseller
and His Assistants — Brief Synopses of Publications on the
Market — Chats About Authors and Their Activities.

NEW MACMILLAN BOOK

Manuscript for a new novel by E. M.
Delafield has just been received by her
American publishers, the Macmillan
Company. It is to be called "The Heel

of Achilles."

* * *

PRINCESS IS HEROINE

Robert Hichens has for the heroine of
his latest novel, "The Spirit of the
Time" (McClelland and Stewart), a
charming Russian princess, who capti-
vates a more than middle-aged bachelor
Englishman who meets her at Montreux,
to which cosmopolitan centre he has
gone to recuperate from the strain of

the war.

* * *

FROM MUSIC TO FICTION

Robert Hichens, whose new novel,
"The Spirit of the Time" (McClelland
and Stewart), is to appear this season,
is the son of a clergyman. His first
resolve as a young man was to become
a musician; he studied at the Royal Col-
lege of Music, published many lyrics for
music and a number of short stories,
then abandoned music for literature.

ST. FRANCIS IN CHICAGO

This is the title of a delightful essay
in an "old" book, "In Peril of Change"
(Huebsch), by the well-known English
Liberal, C. F. G. Masterman. Written
in 1905, Mr. Masterman writes of Amer-
ica as he might write of it to-day: "To
the other nations of the world Amer-
ica's entrance into Welt-politik has been
like a descent of a brigade from the
planet Mars, wielding a force singularly
potent, absolutely new, and not quite

accountable."

* * *

TAHITI IS TABOO

Frederick O'Brien, author of "Mystic
Isles of the South Seas" (McClelland
and Stewart), is debarred from his be-
loved Tahiti until he pays 10,000 francs
and the legal expenses of an action
brought against him by Captain Joseph
Winchester, schooner skipper of the
Dangerous Islands and the Marquesas
group. The strongly flavored yarn in
the second chapter of "White Shadows
of the South Seas," in which is conveyed
Mr. O'Brien's impressions of one "Lying
Bill Pincher," was the cause of the
action.

A REAL HAMILTONIAN

"Ham Can," or Hamilton, Ontario, is
the birthplace of Hulbert Footner,
author of "The Owl Taxi" (McClelland
and Stewart). Born in 1879, he has been
explorer, farmer, playwright, vaudeville
artist, short story writer and novelist.

A TALE OF THE PHILIPPINES

"Terry: A Tale of the Hill People,"
by Lieut.-Col. C. G. Thomson (Macmillan
Company, Toronto), gives a true picture
of the Philippines under American ad-
ministration. It is an adventure story,
primarily, and it contains many exciting
moments, but the element in it which
will be of first importance to the Amer-
ican public is its description of the
Philippines, people and administration.

* * *

EXCITING MYSTERY STORY

A new novel by Rabindranath Tagore
will be published in the late spring by
Macmillans. It is an exciting mystery
story about a young Indian who tries to
escape a marriage planned by his
father. Both of their plans are pulled
awry by the wreck of his boat on his
wedding journey. Tagore gives us a
striking picture of modern India, with
a plot much more thrilling than that
of his only other novel, "The Home and
the World," which received such inter-
esting comment in the American press.

♦ * *

"LUKE ALLAN" REVEALED

Author of "Blue Pete" Is None Other

Than W. Lacey Amy

Readers of "Blue Pete, Half Breed," a
new novel of cowboy life in Western
Canada, now being published by Mc-
Clelland and Stewart, may not recognize
in "Luke Allan" the name of a Cana-
dian author. This, however, is the pen-
name of W. Lacey Amy, who is well
known in Canadian journalistic circles
by his articles and sketches, many of
which appeared in the columns of the
Toronto Globe, particularly those
sketches written from England during
wartime.

Mr. Amy was born in Sydenham,
Frontenac county, Ontario, and spent his
youth chiefly in the western part of this
province. He was for three years pro-
prietor and editor of the Medicine Hat
Times. Like several other Canadian
journalists he has found a field for his
literary talent in London, England, and
there achieved his first big success.

SALE IS ENCOURAGING

The Mussons are now going int i
second edition of W. L. Craig's "Hi
Write Business Letters." This first II
Canadian book on the subject is hi
a most encouraging sale.

A CANADIAN THRILLER

One of the chief Canadian storie of
the year is "Blue Pete: Half Breed,'
Luke Allan. It deals with cattle rusl r-
and their encounters with the polic ii
the Cypress Hills of Western Can la
Blue Pete is at once an original
quaint character.

WILL APPEAL TO LOVERS

Since their phenomenal success m
the popular-priced book, "Tea Cup R.d
ing," the Mussons will soon bring o a
sister volume for the same market,
Crescent Dream Book," containin t
really authoritative table of dr
gypsy card-fortune methods, and a I
ter on "lovers' charms."

FAVORED IN MARITIMES

The Mussons' edition of "Evangeie
with an original-site map of the I
geline country, and an historical ii-o-
duction by F. J. Herbin, only descen.n
of the original Acadians now livins
the home soil, is meeting with anm-
thusiastic reception in the Mariti
Provinces.

* * *

A QUERY ON JAPAN

"What Shall I think of Japan?' by
George Gleason (Macmillan Compar o.
Canada), was ready on April 5. <lr
Gleason was Y.M.C.A. secretary in J; an
for nineteen years. On his withdrrai
and return to this country, he h;
most complimentary letter from
Japanese Premier. His book give

luminating
Japan.

a
he

information on the

MR. LANSING AND JAP*AN

While Mr. Lansing's "Peace Nega-
tions" (Thomas Allen) was filling-he
front pages of the daily press in A
ica, it was causing an equal tempe: in
Japan. The Japan Advertiser, of Ti
perhaps the most influential of the
anese papers, devotes almost one-fir'
of the front page to different phasi i
the book, with, of course, most oiits
interest in "Lansing denounces Jap-
tactics at Paris Conference."

ine.

1921

BOOKSELLER AND STATIONER

JUST FROM THE PRESS

"In the Alaska-Yukon Game-lands,"
J. A. McGuire, has just come from
e press of the Stewart & Kidd Com-
ny, Cincinnati. Mr. McGuire has
nted all the big game of this contin-
it for twenty-five years, and has been
e editor of Outdoor Life, a sporting
igazine, for twenty-three years.

* * *

NEW SUPPLY ON HAND

The demand for Cecil Adair's new
oy" novel, "The Azure Lake," which
s just been subscribed to the trade,
s more than absorbed the whole of the
st edition, and a further supply is now
ing distributed by Stanley Paul &

impany.

* * *

ZANE GREY'S POPULARITY

Zane Grey's new novel, "The Mysteri-
s Rider" (Musson), is doubling the
•ey record on last year's novel, "The
an of the Forest," first-place best-
ller for 1920. Zane Grey's books are

w selling at the rate of 5,000 a day.

* * *

SNAPPY DETECTIVE YARNS

It was Malcolm Sage who found John
me, of Toronto. It was Sir John Dene
10 conceived the idea of the Malcolm
ge Detective Bureau, and it was th^
?sterious series of cattle-maimings in
rrey that gave Malcolm Sage his first
eat chance. He solved a mystery that
d defied Scotland Yard for two years,
lalcolm Sage, Detective" (McClelland
d Stewart) contains a record of some
the most thrilling and mysterious
;es with which the great investigator
s associated, whilst the daily life of
: Malcolm Sage Bureau, with Miss
adys Norman (secretary), Thompson
ssistant) and William Johnson (office
lior, with ambitions to become a Vi-
:q), forms a background where lurk
nedy and laughter, incident and love.
* * *

JUST BACK FROM LONDON

Ferris Greenslet, of Houghton Mifflin
mpany, returned to America on April
He has spent the spring in and
3ut London, where he has been pur-
ng his profession as publisher among

itish book writers and makers.

* * *

RECENT PUBLICATIONS

\mong the recent publications of
lall, Maynard & Company are three
vels: "The House of Night," by Les-

Howard Gordon; "The Tang," by
len Bell, and "Colinette of Red Moon,"

F. Roney Weir; and "The World at
! Cross Roads," by Boris Brasol, a
idy in nationalism vs. international-
l,

BOOK-CLERK'S EXPERIENCES

rwo good selling ideas for Mark
'ain's "Huck Finn" and "Tom Sawyer"
i outlined in a little booklet the Mus-
is are now distributing, being the
iginal experience of a wide-awake
ok-clerk.

si
cc

1.
2.
3.
4.

1.
2.
3.
4.
5.
6.

EST SELLERS DURING THE MO>

The numbers given opposite each n
gnify points, the record being carei
mpiled from direct reports from
ilers.

Fiction

JTH

ame

ully
re-

68
66
39
29
24
23
23

43
38
28
2S
26
10
10

The Hall and the Grange...

Non-fiction

Mirrors of Downing Street...
Golf Book

A STUDY OF CHARACTER

(Continued from page 30)
reading and all that sort of thing. Wil-
bur was mechanic and a lad after the
heart of his tramp printer of a father
with his quaintly amusing philosophy of
life. Then came the war. The fastidious
Merle, proud in his opinion of himself as
a journalist, became in time a sort of
millionaire socialist. It was his hope to
stop the war — on paper. Wilbur went
with the nation's best to the fighting
front. And so destiny weaved its web.
Wilbur returned and the young lady in
the case acted promptly. She was not
the first to show the aristocratic Whip-
pies that they had picked the wrong
twin but her action, just the same, was
an eye-opener. The dry humor of Wil-
son's narrative style is as mirth-provok-
ing as the dialogue of his subjects. It
is an exceptionally refreshing story.

A NEW ENCYCLOPAEDIA

Thorna* Nelson and Sons' Post-War

Work Is Modern and Up-

to-Date

The first volume of The New Age
Encyclopaedia (Thomas Nelson and
Sons; price $10 per set of 10 volumes)
has just reached this office and is un-
doubtedly one of the handiest and most
compact works of reference extant. It
is a post-war work, is essentially mod-
ern and specializes on the most recent
history, science, biography, geography
and invention. It is written in the
tersest language and every inch of space
appears to have been utilized. The es-
sential facts of the new age are pre-
sented at a glance, being also well illus-
trated with maps, diagrams and pic-
tures. From the first volume, which
takes in from " A to Banjo," it is evi-
dent that a specialty has been made of
war topics. For instance, in this volume
Aerial Warfare is described in detail,
while a splendid account is given of the
Siege of Antwerp. The battles of the
Aisne are recorded at considerable length
and the fighting in the Ardennes is suc-
cinctly described. It is evident that
special attention has been devoted to the
Great War and the changes which have
taken place in the world of recent years.

THE PATH TO PEACE

A book which offers a solution of the
Irish difficulty was issued by Fisher
Unwin, 1 Adelphi Terrace, London, W.C.,
in conjunction with the Talbot Press,
on April 27, "An Independent Irish Par-
liament: The Path to Peace," by an

Irish King's Counsel.

* * *

EACH CHAPTER THRILLS

The author of the Grace Harlowe
books (Henry Altemus Company) has a
way of writing that is certainly most
fascinating. There is nothing trashy
about her stories, which recite many in-
teresting episodes surrounding the life
of the heroine. In Miss Flower's latest
book, "Grace Harlowe with American
Army on the Rhine," each chapter has
a thrill of its own.

* * *

A STORY FOR BOYS

"The Pony Rider Boys with the Texas
Rangers," just issued by the Henry Al-
temus Company, is sure to hold the in-
terest of- every boy reader from begin-
ning to end. In this story the Pony
Rider Boys cast their lot with the Texas
Rangers, who ride the ranges day and
night and win the respect and confidence
of the officers of the law in many an
exciting skirmish with bandits, border
smugglers and thieves in the foothills of
the Guadalupe Range.

BOY AUTHOR'S LATEST

On May 7 Houghton Mifflin Company
published a novel by a young English-
man, Denis Mackail. It is called "What
Next?" and it effervesces pleasantly
with abundant humor. Mr. Mackail is
still in his twenties and is just starting
out in what seems like a most brilliant
literary career of the Locke-Wodehouse
school.

* * *

NEW ENGLISH IMPRINTS

Some of Houghton Mifflin Company's
recent books, which will shortly appear
under well-known English imprints, are:
"Sister Sue" by Eleanor H. Porter; "Hos-
pitable England in the Seventies," by
Richard H. Dana; "The Peace Negotia-
tions," by Robert Lansing; "Diaries of
Court Ladies of Old Japan," by Annie
Shepley Amori and Kochi Doi; Dins-
more's "Dante"; "Gunsight Pass," by
William MacLeod Raine; "Big-Town
Round-Up," by William MacLeod Raine;
"A Study of Poetry," by Bliss Perry;
"Accepting the Universe," by John Bur-
roughs; "Plantation Game Trails," by
Archibald Rutledge; "Crowding Mem-
ories," by Mrs. Thomas Bailey Aldrich;
"Seven Ages of Childhood," by Ella Ly-
man Cabot, and "Beauty and Mary
Blair," by Ethel M. Kelley.

TO DEPICT SCOTCH TINKERS

Miss Jane H. Findlater's collection of
short stories, "A Green-Grass Widow,"
is to be published by Mr. Murray, 50
Albemarle Street, London, at once. The
main story has for its basic interest the
tinkers in Scotland. Scotland, it seems,

BOOKSELLER AND STATIONER

June, 1921

and

Equipments

Business Systems

GETTING REPEAT ORDERS FOR BLANK BOOKS

THAT every dealer should have a
good stock hook to keep track of
his blank books as it helps him to
know what goods are slow sellers and
enables him to drop those which do not
turn and use the space and capital for
better sellers is the advice that such ex-
perts in the business as Charles A. Ste-
vens, Thomas Groom and E. H. Sell
would give to the trade. These three
gentlemen reported on blank books at
the fifteenth annual convention of the
National Association of Stationers and
Manufacturers of the United States, in
part, as follows:

How many dealers label their blank
books before putting them on their
shelves for sale? Some stationers do
not label them at all, but sell them as
received direct from the factory. It is
a splendid idea to give each individual
book a separate number and when the
customer wants another book like the
one he has been using, all he does is to
turn to the label on the front cover and
telephone his stationer to send him a
number 3671 blank book and the dealer
turns to his numbering book and finds
that number 3671 calls for a 500-page,
6-column, % Russia, demy journal,
manufacturer's number 261, and can
only be purchased from this individual
stationer, but if the label called for No.
261, 500-page, 6-column, then he could
call up any stationer and purchase it.
We have used these individual labels for
the last nineteen years and every day
we receive calls on the telephone order-
ing by our own numbers.

Placing Books on Shelves

It is a lot of trouble and labor to put
these labels in the books, and put them
in correctly, but it pays a handsome
dividend in the repeat orders. All our
salesmen have instructions before deliv-
ering a blank book to the customer to
check up the special number and see if
it is correct, as it may save us a lot of
trouble later on if it should not be right
— and sometimes we make mistakes. It
is also a wise plan to place the thicker
books on top of the thin books on the
shelf, as most salesmen pull down the
first book they lay their hands on and
often the customer will take a 300-page
book if shown first, where he might have
taken a 150-page book if that had been

taken down. It helps increase the vol-
ume of sales, as well as the profits, and
does not take any more of the sales-
man's time to sell it.

It is also a wise plan to date the front
label of the package when goods are
received, so you can tell by the dates
which package to bring up from the
stockroom, and in this way you will al-
ways have the new stock in reserve and
dispose of the old stock first.

Protect Books' Appearance

If goods are slow sellers try a P. M.
on these goods by offering your sales-
men a commission of 5 or 10 per cent,
to dispose of them, and it helps turn
slow stock into cash, which, in turn, can
be used in buying good sellers and drop
this other item from your stock book.
Keep all books wrapped and labelled on
your shelves as it destroys the looks
if a cloth-bound book gets laid on a bare
shelf and dust and dirt grinds into the
cloth binding — have them wrapped with
the back end of package open and not
too tight so the wrapper can be used
over and over again — as wrapping paper
and time help keep up the high cost of
living.

Blank books should pay a larger mar-
gin than pencils or pens, or many other
lines. Did you ever think what it costs
to market $500 worth of blank books —
the item of freight and cartage — shelf
room occupied — the number of times
they have to be rewrapped — and the
time used in dusting and keeping the
stock shelves looking neat — and also the
salesmen's time in showing several dif-
ferent kinds before the customer is
satisfied — also the spoilage and depre-
ciation where they are shown, particu-
larly how the ladies, in selecting them,
love to put a dirty glove on the pages
and leave finger marks. Well, all that
takes time to clean and put back on
shelves when the same $500 worth of
pencils can be shown and sold in a
quarter of the time. Blank book stocks
are not turned as often as many other
lines, so, as I said before, they should
show a larger profit on the sale.

The column books have taken the place
of many of the best sellers in the line.
These books are generally made in only
two thicknesses and seem to satisfy all
users — and I am glad to say that the

manufacturers are gradually cutting
other lines so we will only have two or
three thicknesses in each line.

Chairman Stevens thought the manu-
facturers had done right in eliminating
a lot of sizes and thicknesses, as it was
quite a burden for both the manufac-
turer and the dealer to carry such a
large variety. Take copying books for
instance — they were always made in
300, 500, 700 and 1,000 pages, while to-
day most manufacturers are only mak-
ing two thicknesses and have cut down
their variety about 75 per cent., which
gives both the dealer and manufacturer
more capital to use in other lines.

The investment is not as large in
blank books on the dealers' shelves to-
day as it was fifteen years ago on ac-
count of the tremendous inroads made
by loose-leaf goods and while the dealer
formerly had hundreds of dollars invest-
ed in medium and demy ends and band
books, to-day his investment in these
goods is very small and some dealers
have dropped them altogether.

"I said before that the dealer's invest-
ment in blank books to-day was not as
big as it was fifteen years ago," said
Mr. Stevens, adding: "I might correct
myself and say he does not carry as
large a stock in number of units as for-
merly, but I doubt if his dollars and
cents investment is much smaller on ac-
count of the high costs of to-day. Years
ago the dealer's investment in blank
books was by far his largest item on his
shelves, but to-day his loose-leaf stock
has grown so fast that it takes first
place in his inventory."

Margin on Blank Books

By reducing the thicknesses and styles
it gives both the manufacturer and
dealer a chance to carry a larger quan-
tity of the good sellers and turn over
their inventory oftener than with such
a large variety and it's in the turnover
where the money is made.

Blank books cover a lot of shelf space
and while to-day they are figured on a
margin that should pay the dealer a
profit, I think that they should be fig-
ured to sell at retail on a different basis.
The quick sellers should be sold on a
closer margin than the slow sellers, such
as copying books, invoice and scrap
books and full bound blank books.

June, 1921

BOOKSELLER AND STATIONER

Publisher Left $900,660 Estate

Sir William Gage's Will Provided for Many Charitable Be-
quests— Had Extensive Stock Holdings in Paper
Mills and Book and Publishing Companies

Points to Remember
in "Pushing" Sales
Of Office Supplies

THE late Sir William James Gage,
merchant, publisher, philanthro-
pist, left an estate valued at $900,-
660.78. The will, made on May 5, 1920,
with a codicil of the same date, was filed
for probate recently by Mr. J. M. God-
frey.

By his will the remainder of his in-
come after providing for annuities to his
family is divided equally between the
Toronto Free Hospital for Consumptives,
the National Sanitarium Association,
and the Ina Grafton Homes Corporation
for widows and their dependents. Ten
thousand dollars is also provided for the
Dixie cemetery as a memorial to his
father and mother.

During the last seven years Sir Wil-
liam gave to charities approximately
$375,000. His largest gifts were to the
National Sanitarium Association $202,-
000, to the Ina Grafton Homes $130,000,
and Trinity Methodist church also re-
ceived during the past year $10,500.
There was also a gift of $5,000 to Mount
Allison University.

Bequests in the Will

The bequests in the will are as fol-
lows:

To Lady Ina Gage — household effects,
$2,894.35; annuity for 15 years of
$12,000.

To Mrs. Eva B. Love, Miss Irene
Griffith, Miss Wilhemina Gage, Miss
Gladys Gage, each an annuity of $12,000
for 15 years.

To A. Gage, brother, an annuity for
life of $1,000.

To Violet Gage, niece, Maude Gage,
niece, and Mrs. Charles McBride, each
150 shares in Educational Book Com-
pany, $37.50 to each.

To the grandchildren, Wilhemina Gage
Love, George Hayward Love, of Toronto,
Ina Jeanette Griffiths, of Buffalo, pay-
ments for maintenance and education,

and share in corpus under clause 12 of
the will. (This clause provides that at
the end of 15 years the estate is to be
divided equally among Lady Gage and
the children, Lady Gage to receive hers
absolutely, and the children receiving
only a life interest, their shares being
divided among their children when the
youngest is 21 years of age.

What Codicil Provides

The codicil to the will provided for the
150 shares in the Educational Book Co.
going to each of Sir William's two
nieces, and to the widow of the late
Charles McBride, who was for many
years connected with the Gage business.

"Upon the marriage of each of my
daughters (or upon my death in the case
of any daughter who has married or
shall marry prior to my death) provided
a residence has not already been pro-
vided for her, I direct my executors and
trustees to pay to her the sum of $15,-
000 to be applied in the purchase or
erection of a residence," reads another
clause of the codicil.

Holdings in Big Companies

Shareholders in the Educational Book
Co. are to have the right to buy all his
shares of the capital stock, and unless
they otherwise agree, they are to take
the shares in proportion to their respec-
tive holdings at the time of Sir William's
death. Payment for the stock shall be
extended over ten years, and purchasing
shareholders are not to increase their
salaries until the stock is fully paid for.
The same provision is made in regard to
his shares in W. J. Gage and Co., Ltd.

The annuities to the daughters are to
be free from the control of any husband,
and each of them is desired from her in-
come to constitute what she may deem
reasonable to charity. This, however, is
not a command — rather, a hope.

Should you have a 500-page book in
your hand, don't tell the customer the
700 has a couple of hundred pages more.
Get a 700-page book and let him see the
two books for actual comparison of the
thickness which he has in mind.

In showing a book having an index
running through it, don't say rapidly,
"There are more leaves by B, C, H, M, S
and W," but place your fingers upon
each of these letters in turn saying
slowly, "There are extra leaves for B,
C- H, M, S and W." In this manner the
customer will grasp the idea of the way
the book is indexed. At times a cus-
tomer will start to count the number of
lines in a book. It is helpful to him, to
your house and to yourselves, if you are
able to say, assuming the books are
ruled with No. 4 feints, "The book has
forty-two lines, meaning a cap, forty-
eight lines if a demi, twenty-four lines if
a cap quarto, and thirty-four lines if a
medium quarto." Or, if you are handling
a line of goods with some other width
feints, become familiar with it.

Philadelphia Stationers' Association

In giving a price for a journal or
ledger don't say, "It is $18.75." Say, "It
is 18.75." Of course the amount is the
same, but when you mention dollars it
makes the price seem high for the book.

A bank messenger once came in our
store, purchased a small book and said
to me, "You need not wrap it. I will put
in in here," meaning a satchel he had.
When he opened the satchel I saw it was
filled with money. I said, "How much
have you in there?" He casually said,
"Twenty." Had he said twenty thousand
dollars I would have thought it a lot of
money, but when he said "twenty" it
made it seem entirely different. — From
W. F. Fowler's address to the Philadel-
phia Stationers' Association.

Links Up Window Display With Tree Planting,

New Calgary Firm Putting Emphasis on Office Supplies

Calgary, Alberta, has added one more enterprising firm to her long list of retail merchants that of the Connolly
Stationery Company, located on Seventh avenue at Second street west.

This firm is one of the oldest established book and stationery firms in Canada, the original store having been
opened in Halifax over 60 years ago. T. L. Connolly, along with his assistant, B. E. Bent, is quite confident that a
good business can be worked up, and from the looks of things has a most promising looking start.

The firm will handle a complete line of commercial stationery, office equipment, filing and loose leaf devices. Mr.
Bent is an experienced blank book and loose leaf specialist.

The store has a bright and cheery looking interior and is very well stocked. There are long glass showcases suit-
ably arranged to display the goods, everything having been furnished in a most up-to-date manner.

Mr. Connolly is enthusiastic on the tree planting campaign now being carried on in Calgary and has put in a
special window display which has been cleverly combined with the stationery business.

BOOKSELLER AND STATIONER

June, 192

Montreal Man Recommends Keeping a Record

of Results From Book Displays in Windows

THE object of dressing a window in
a bookshop is to stimulate sales of
books. The general public to whom
the appeal must be made, says Frederick
D. Hartman, of Chapman's Bookshop,
Montreal, P.Q., writing in Publishers'
Weekly, may be classified as follows:

1. Bibliophiles — those who are devoted
to books and would come into bookstores
regardless of the appeal of any adver-
tising.

2. Those who never read books and
consequently never buy books.

3. Those who occasionally buy a book,
but do not want to buy a poor one. These
as a rule never read book reviews, unless
by chance printed in with general news
in a newspaper.

The percentage of each of these groups
which pass a given window varies of
course with the locality of the shop and
must be estimated by each dealer for
himself. In general the greatest latent
source of profit lies in the third class.

Appealing to Bibliophiles

Mr. Hartman goes on to say: If a
shop is managed by a litterateur he is
quite apt to devote all his energy to ap-
pealing to the first class of people— the
bibliophiles. He will sell and advertise
well those books which he himself en-
joys and not exert enough effort to ad-
vertise and sell books for members of
class three— those who have to be shown
why they should buy a certain book and
who after having been sold a few books
which they enjoy will readily become
regular purchasers. This bookish dealer
will too often exert himself to persuade

a customer (who is going to buy some
book anyway) to buy one definite title,
the dealer's favorite.

On the other hand the opposite type
of dealer — the merchandiser — will devote
too much energy selling or trying to sell
members of class two — the people who
almost never buy a book and don't read
the occasional one they have been per-
suaded to buy.

Catering to Three Classes

I have outlined these two types of
dealers to facilitate correcting and
guarding against their faults as they
would be reflected through the window
dressing.

To appeal to class one, copies of stan-
dard works, rare editions and all works
of literary value may be carelessly laid
out. It is well to display the title page
of many of the books. Even though
more than one copy of a book may be on
hand it is better to exhibit one copy only,
for the book will be thus much more
seductive to the booklover.

To appeal to class two the merchan-
diser may arrange large stacks of books
he wishes to push, in various regular de-
signs. The jackets are useful for decor-
ating the background. It is quite easy
to arrange a stock of books in some
striking design which will arrest the at-
tention of the passer-by, though the
writer is skeptical regarding the per-
manent sales building derived as a result
of startling configurations formed from
books.

Class three, and herein lies surely the
greatest latent source of profit to the
dealer, may be reached by neat displays

— not too many titles at a time — of poj
ular navels and essays, poems and tec!
nical books. Reviews should be followe
carefully, and some pungent phrase c
sentence quoted on a card connected u
with a few copies of the book in que;
tion. Or the quotation can be paste
against the glass with a streamer ai
tached to it directed to the books. It
very advisable to get reviews, in brie
of books from local people (clerg;
school teachers, etc.) and display thei
in the window prominently showing th
name of the author.

"Editing" a Book Window

The bookdealer should put as muc
care into "editing" his window as th
newspaper editor in his review page, an
results will soon show what the rig!
number of reviews per window is.

Interest can be aroused by showin
notices of the following sort — all c
which are readily obtainable.

1. Pictures of authors.

2. Biographical notes of authors, illus
trators, etc.

3. Reports of" large editions.

4. Changes in paper market.

5. "Best sellers" in big book centers.

6. Titles of books reviewed in variou
books and journals. (Kept on file fo
convenience of customers.)

It is very advisable to keep a careft
record of window displays with result
obtained. In short, a bookseller can fin
as much interest in his window as if h
were editing a book page or revie\
column in a paper. Nothing is so infec
tious as "Bibliophilia" nor so profitabl
to the dealer.

British Columbia Man Goes Through Every Book in Stock;

Even Best Authors Inspected bv N. E. Suddaby, of Fernie

How many dealers who handle books make a point of reading every one in stock ? "Stiff job" is the expected
response and in all probability the one with which such a query would be -met.

But N. E. Suddaby, of Fernie, B.C., does this very thing. Mr. Suddaby pays particular attention to his book
department and carries at all times a large and varied assortment. In buying his books he makes it a point to make
his own selections and, if at all possible, to read every book before it is offered for sale. '

Not long ago while in the throes of a busy session, Mr. Suddaby sold a book before reading it. Knowing the
author, he took a chance that this new book would be all O.K. In a few days the purchaser of the book returned
and questioned the proprietor as to whether he had read the book. No, replied Mr. Suddaby, he had not gone
through it.

"Well, just look it over," advised the customer. A hasty perusal of the book convinced Mr. Suddaby that it was
not the kind he usually kept on hand. So he had the customer bring back the copy and he at once returned the
whole shipment to the publishers.

Now this Fernie man takes no more chances. Even the best of authors have to submit to his inspection before
being favored with a place on his shelves. There is no public library in Fernie, so Mr. Suddaby conducts one in his
store. He also carries a complete line of school supplies.

June. 1921

B00K3ELLE R A N I ) S T A T I 0 N E K

Greeting Card Good Companion for Picture Postal

7 lt|pi'.yj £M-£2[MMM2^^yiMS3i3£y3l'£2f2

emember

your
Friends with

FRIENDSHIP
CARDS

r,^mwwwwwiS!Ms^r{u-T{uii'jiiK^jLij: z

THE greeting card business is grow-
ing. A few years ago the picture
post card was "the big thing."
This cheery little missive has, to a cer-
tain extent, gone the way of all things
that come, have their day, and go. Now
it is the greeting card. The picture
postal still has a big sale, but the greet-
ing card is securing a firm footing.

If the bookseller and stationer does
not make the most of this little harbin-
ger of good cheer and love it is his own
fault. It rests with him whether he
does well with this or just gets what
business happens to come his way.

Certainly, if he keeps it before the
public that he has timely greeting cards
in stock, he will benefit by his progres-
siveness. F6r, according to Howard E.
Betelle, president of the Greeting Card
Association, approximately thirty mil-
lion dollars worth of greeting cards
were sold at retail during 1920. For
purposes of comparison the year 1913
was cited. During that year something
like four and a half millions of dollars
were spent for greeting cards. Without
doubt, this statement will surprise the
greeting card dealers, although, on sec-
ond thought, many will concede the great
growth of the trade, measured by their
own experience.

Although what may be termed the
modern revival of greeting cards dates
from 1846, yet cards of greeting were
used in limited number for several cen-
turies. Several of the very early exam-
ples of greetings cards are attributed to
famous artists and engravers, Albert
Durer among them.

But the modern development of the
trade has been due to American enter-

Brighten
up the Sicf^
Room with

GREETING
CARDS

Cheery Little Missives Can Be
Used at All Times — Special
Drive on Birthday Cards
Would Increase Sales — Sizing
Up the Customer

dJIIIIIIIIIIIIIMIIIIIMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIII

1 When they are

I MARRIED

send them
a

I GREETING
CARD!

■ Mil IM III III lil I II I ■

prise and ingenuity. The alertness of
oard manufacturers in sensing the de-
sires of the public and in anticipating
its demands has resulted in a very wide-
spread use of cards. Association has
not lessened the efforts of the individual
firms in striving for "the best" line. As-
sociation has worked wonders through
its advertising and general trade pro-
motion work to make that $30,000,000
of sales possible. And the co-operation
of the dealers everywhere who adver-
tised and displayed and talked greeting
cards, turned the trick.

The Greeting Card Association has

iiiliiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiil

Remember
the
Graduates

Send them a

Greeting
Card

I.IIIIIIIIIIMII II M.illiillMilhll ': II'MI, II I! il iii,.|i ii; i: IMI: M i| I

I BRING I

: ) MFORT
I TO THOSE

IN SORROW |

| Send a Greeting Card j

sent out during the month a few sugges-
tions for window or store signs, these
being reproduced with this article. "Send
Regards with Greeting Cards" is suitable
for any display at any season. "Brighten
up the sick room" and "Have you for-
gotten anybody's birthday?" are good
everyday signs.

The bookseller can at all times make
a special drive on birthday cards. In-
stead of letting a customer get off with
the one card — sell a supply to have on
hand. He can easily create a bigger
use — for if the customer has some on
hand she will send more, incidentally she
will receive more, then she'll have to buy
more — and so on, bigger and bigger will
be the sales, because, of course, the live
dealer will keep her posted on new
things and she will continually visit the
store. There is no store she visits that
can be made more interesting then your
store. Think of the charm of your mer-
chandise, and make that very charm at-
tract your customers often to your door
to "look." It's easy to turn lookers into
buyers!

Merchants, it is pointed out, are real-
izing that in merchandising greeting
cards they are supplying the most inti-
mate demand of their customers.

The buyer approaches the greeting
card department with the thoughts of
home, of friends and of good fellowship
uppermost in his mind. He is thinking
of someone he loves. His mind is full
of fond memories of his old pal or his
boyhood chum. He is at his best. His
character and ideals are reflected in
his face when the dealer has satisfied
him with just the right sentiment.

HAVE YOU
FORGOTTEN
ANYBODY'S
BIRTHDAY

SEND A
GREETING

BOOKSELLER AND STATIONER

June, 1!1

New Books of the Month

PUBLISHED BY FIRMS
THROUGHOUT DOMINION

GEORGE J. McLEOD, LTD.
Fiction

In Red and Gold, Samuel Merwin,
cloth, $2.00; By Advice of Counsel, Ar-
thur Train, cloth, $2.00; Desert Valley,
Jackson Gregory, cloth, $2.00; Montagu
Wycherly, L. Allen Harker, cloth, $2.00;
Low Ceilings, Douglas Newton, cloth,
$2.00; The Fire Bringers, Francis Lynde,
cloth, $2.00; The Coming of the King,
Bernie Babcock, cloth, $2.00; The Clue
of the Primrose Petal, Harvey Wick-
ham, cloth, $2.00.

THE COPP, CLARK CO., LTD.
Fiction

The Kingdom Round the Corner, Con-
ingsby Dawson, cloth, $2.00.
Non-Fiction

When Day Is Done, Edgar A. Guest,
cloth, $1.50; Camp Fires and Guide
Posts, Henry Van Dyke, cloth, $2.25.

THOMAS NELSON & SONS, LTD.
Fiction

A Roman Singer, F. Marion Craw-
ford, cloth, 50c; Little Novels of Italy,
Maurice Hewlett, cloth, 50c; Queen's
Quair, Maurice Hewlett, cloth, 50c;
House with the Green Shutters, George
Douglas, cloth, 50c; The Pit, Frank Nor-
ris, cloth, 50c; The Octopus, Frank Nor-
ris, cloth, 50c; Le Roman de La Momie,
Theophile Gautier, cloth, 60c; Les
Freres Zemganno, Edmond de Goncourt,
cloth, 60c.

Non-Fiction

History of the War, H. C. O'Neill,
cloth, $3.75; New Age Encyclopaedia,
10 vols., cloth, $10.00.

Juvenile

Moufflou, Ouida, cloth, 45c; Dick and
His Cat, T. A. Spalding, cloth, 45c; Slave
and His Golden Egg, T. A. Spalding,
cloth, 45c; Molly's Bedtime Stories, T.
A. Spalding, cloth, 45c; Margot and the
Golden Fish, Amy Steedman, cloth, 45c.

THE MUSSON BOOK CO., LTD.
Fiction

Europe's Morning After, Kenneth L.
Roberts, cloth, $3.50; The Madonna of
the Hills, Arthur C. Empey, cloth, $2.00;
Star Dust, Fannie Hurst, cloth, $2.00;
Scattergood Baines, Clarence Budington
Kelland, cloth, $2.00; The Film Mystery,
Arthur B. Reeve, cloth, $2.00; The Silver
Sixpence, Ruth Sawyer, cloth, $2.00.

Non-Fiction

First Aid to the Car or Highway
Hints and Helps, H. W. Slauson, cloth,
$1.75; Why Die So Young? Dr. J. B.
Huber, cloth, $2.25; Practical Illustra-
tion, John D. Whiting, cloth, $3.50; The
Secret Springs, Harvey O'Higgins,
cloth, $2.25; How France Built Her

Cathedrals, Eliz. Boyle O'Reilly, cloth.
$6.00; A People's Life of Christ, Pater-
son Smyth, cloth, $3.50; The Greatest
Failure in All History, John Sparo, cloth,
$2.50; The People of Mexico, Wallace
Thompson, cloth, $2.75; The Kaiser vs.
Bismarck, cloth, $3.00; Out of My Life,
Field-Marshal Von Hindenburg, two
vols., cloth, $8.50; Allen's Synonyms and
Antonyms, Sturges F. Allen, cloth, $3.50;
Essays, William Dean Howells, cloth,
$3.50; Effective Prayer, Russell H. Con-
well, cloth, $1.65; What to Draw and
How to Draw It, E. G. Lutz, cloth $1.50.

HODDER AND STOUGHTON, LTD.
Fiction

The Fortune Hunter, Ruby M. Ayres,
cloth, $1.75; The Path of the King, John
Buchan, cloth, $1.75; John Seneschal's
Margaret, Agnes and Egerton Castle,
cloth, $1.75; The Root of All Evil, J. S.
Fletcher, cloth, $1.75; This House to
Let, William Le Queux, cloth, $1.75.

Non-Fiction

Bible Types of Modern Men, Second
Series, Rev. W. M. MacKay, B.D., cloth,
$1.75; The Intention of His Soul, Rev.
H. L. Simpson, M.A., cloth, $2.00; Stars
of Retrospect, Rev. D. T. Young, cloth,
$2.00; Food for the Fed-Up, Rev. G. A.
Studdert Kennedy, cloth, $1.75; Mind of
Early Convents, Moodey, cloth, $4.00;
Cathedral, University and Other Ser-
mons, Moule, cloth, $2.00; Christian
Message, Iverach, cloth, $2.00.

McClelland and stewart, ltd.

Fiction

The Wine of Life, Arthur Stringer;
The Spirit of the Time, Robert Hichens;
Bat Wing, Sax Rohmer; Mademoiselle
of Monte Carlo, Wm. Le Queux; Dodo
Wonders, E. F. Benson; Adventures of
Bindle, Herbert Jenkins; The Swallow
Dive, Sylvia Lynd; The House of Rest,
Mrs. B. M. Croker; Four Corners, A. S.
Neill; My Son, Corra Harris; Half
Loaves, Mary Culkin Banning; The In-
dignant Spinsters, Winifred Boggs; The
Yellow Horde, Hal G. Evarts; Strange
Clues, Memories of a City Detective;
The Booming of Bunkie, A. S. Neill; Boy
Woodburn, Alfred Ollivant; Hunted
Down, Recollections of a City Detective;
Patricia Brent, Spinster (new reprint
edition); Paid in Full, John Goodwin;
The Veldt Trail, Gertrude Page (reprint
edition).

New 50-cent reprints: Love Eternal,
H. R. Haggard; Brethren, Haggard;
Benita, Haggard; A Favorite of For-
tune, Annie Swan; Snake Bite, Hichens;
Fatal Fingers, Le Queux; The Hundred
Days, Pemberton; The Innocence of
Father Brown, Chesterton; Far From the

Limelight, Page; When the Wdd
Shook, Haggard; The Wisdom of Fat'r
Brown, Chesterton; The Elusive Fi
Le Queux; An Awfully Big Advent
B. Artemeus.

Non-Fiction.

The Social and Industrial Probl i,
Alfred Hooke, $2.00; Imperial cji-
monwealth, A. P. Poley, $4.00; Jill oa
Ranch, Gertrude Page, $2.00; Ha
Border Flowers, H. H. Thomas, 50 cei
Popular Guide to Gardening, H. 1
Thomas, 50 cents; Fishing Rods d
Tackle (Work Handbooks), 50 cei;;
Romance of Invention (continuous re I-
ers); Romance of Industry (continu s
readers); Black Arrow, Steven n
(school edition); Master of Ballanti >,
Stevenson (school edition).
Juvenile

Lightfoot, the Deer, Thornton W. B--
gess, $2.00.

THOMAS ALLEN
Fiction

Sister Sue, Eleanor H. Porter, clu,
$2.00; Gunsight Pass, McLeod Rai\
cloth, $2.00; The Sand Doctor, Arn )
Mulder, cloth, $2.00; Jackie, Counts
Barcynska, cloth, $2.00; Beauty <1
Mary Blair, Ethel M. Kelley, cloth, $2.>.

Non-Fiction

The Peace Negotiations, Robert La -
ing, cloth, $3.50; Fundamentals of i-
counting, William Cole, cloth; Ligh r
Side of School Life, Ian Hay, clo ,
$2.25; Scenario Writing To-day, Gr;
Lytton, cloth, $1.65; Seven Ages
Childhood, Ella Lyman Cabot, clo ,
$3.00; Cactus Centre, Arthur Chapm. ,
cloth, $1.65; The First World War (t >
vols.), Col. Repington, cloth. $13.00.

THE RYERSON PRESS
Fiction.

Zell, Henry G. Aikman, cloth, $2.!
Val of Paradise, Vingie E. Roe, clo ,
$2.00; Strength of the Pines, Edisi
Marshall, cloth, $2.00; The Mountebai,
W. J. Locke, cloth, $2.00; The Hall a
the Grange, Archibald Marshall, clo ,
$2.00; Love of Long Ago, Marie Core,
cloth, $2.00; The Arrow of Gold, Jose
Conrad, cloth, $2.00.

Non-Fiction.

Notes on Life and Letters, Jose
Conrad, cloth, $2.25; Great Men a
Great Days, Stephane Lauzanne, clot
$3.00; Touchstones of Success, clot
$1.35; Mercantile Law, Wm. H. Ang<
cloth, $3.50; Meaning of Socialism,
Bruce Glasier, cloth, $1.75; Psychoa
alysis of Sleep and Dreams, Andre Ti
don, cloth, $2.00; American Englisi
Gilbert M. Tucker, cloth, $3.50; Rel
tivity, A. Einstein, cloth, $1.75; How ti
Mind Cures, Geo. F. Butler, M.D., $2.5

Tune, 1921

BOOKSELLER AND STATIONER

THE MACMILLAN CO. OF CANADA,
LIMITED

Fiction

The Chestermarke Instinct, J. S.
JFletcher, $2.00;; The Golden Answer, S.
C. Bates, $2.00; The Green Bough, E. T.
Thurston, $2.00; Folks, V. Murdock,
£2.25; A Bill of Divorcement, C. Dane,
52.00; Man Who Did the Right Thing,
Sir H. Johnston, $2.50; My South Sea
Sweetheart, Beatrice Grimshaw, $2.00;
Hearts of Three, J. London, $2.50; The
golden Windmill, Stacy Aumonier, $2.00.
Non-Fiction.

The Fur Trade of America, Agnes
Laut, $6.75; Collected Plays, S. Phillips,
$4.00; Breakers and Granite, J. G.
Fletcher, $1.90; Religion First Manual,
R. MacEachern, $1.40; The Myth of the
Jewish Menace, L. Wolf, 60 cents; What
and Where is God, R. L. Swain, $1.65;
Phychology and Natural Theology, O. A.
Hill, $3.75; Shall We Stand by the
Church? D. Drake, $2.25; Highland Light
and Other Poems, H. A. Bellows, $2.00;
Modern Democracies, Viscount Bryce,
$10.50 set; Nursing Procedures, A.
Jamme, $1.80; General Practice and X-
Days, Knox and Knox, $4.50; Child's
Knowledge of God, Rev. T. Grigg-
Smith, $2.50; Macmillan's Historical
Atlas of Modern Europe, F. J. C. Hearn-
shaw, $2.00; Essays in Critical Realism,
Durrant Drake et al, $3.50; Catholic
Problems in Western Canada, G. T. Daly,
$2.50; The Teaching of Religion, R. Mac-
Eachern, $1.35; Business English Pro-
jects, W. Hatfield, $1.35; What Christi-
anity Means to Me, Lyman Abbot, $2.00.

THE PEACE NEGOTIATIONS

(Continued from page 31)
American nation. It was this "stub-
Dornness" — one might call it — on the
part of the president, according to Mr.
Lansing, that lost Mr. Wilson the lead-
ership in the proceedings, as the states-
men of the other Great Powers out-
ined the treaty negotiated and suggested
:he majority of the articles which were
ratten into it.

Nor did Mr. Lansing like the secrecy
with which negotiations were carried on
)etween President Wilson and the prin-
cipal European statesmen. To confi-
lential personal interviews, which were
;o a certain extent unavoidable and
lecessary, Mr. Lansing had no objec-
;ions, but the conduct of the entire nego-
;ions through a small group sitting be-
lind closed doors and shrouding their
proceedings with mystery and uncer-
tainty made, says Mr. Lansing, a very
unfortunate impression on those who
tfere not members of the secret councils.

A large part of the book is occupied
■vith discussions as to the basis of the
League of Nations; the author strongly
:riticizes the plans put forward by the
President and by Lord Robert Cecil on
:he ground that they violated what to
us mind was the essential condition of
the equality and sovereignty of all
states; and he makes himself the advo-
cate of the complaints of the smaller

Reminiscences of
Canada s George
Coming in August

In spite of George H. Ham's fre-
quent protestations that he "can't
be bothered" with proofs, the Mus-
sons will bring out his book, REM-
INISCENCES OF A RACONTEUR
in August. The book is something
unique and admirable in Canadian
literature, and its reception is as-
sured. Colonel Ham has added
many delightful anecdotes and tales
since the appearance of his articles
in MacLean's Magazine, and the
book itself will always be a truly
living memorial to this well-beloved
Canadian and his eventful life. Al-
ready interest is running high, and
almost every mail brings the pub-
lisher or author letters of inquiry
and commendation.

states that they were throughout the
discussions at Paris left out, neglected,
and treated almost with contempt.

SWING BACK OF PENDULUM

(Continued from page 17)
man question would tend to put con
ditions on an even keel. ''Certain-
ly," he concluded, "I am looking
forward to the Fall heing a good
season for business."

That the retailer has just about
reached rock bottom in his stocks
is the belief of N. A. Sinclair, presi-
dent and manager of the Eaton,
Crane and Pike Company of Cana-
da. According to Mr. Sinclair, mer-
chants everywhere are reporting an
improvement in business and he is
inclined to think that those who
have been holding back will soon
have to resume their buying.

"If the calls for merchandise are
a key-note to the situation we are
just about at bottom now," said Mr.
Sinclair. "There is every indica-
ion that the retail trade has reached
the limit of stock reduction. Calls
on us to hurry up shipments are in-
creasing steadily and it is not an
uncommon occurrence now for a
man to give us an order and then
get after us a couple of days later to
shoot him along his goods."

"A good deal of the depression,"
added Mr. Sinclair, "has been due
to people being too cautious. The
signs at the present time, though,
arc all good and the man who is
putting in attractive window dis-
plays is finding the going a good
deal easier than his neighbor who is
not doing this."

MODERN DEMOCRACIES

(Continued from page 31)
istrative officers directly elected by the
people except, in many towns, the mayor.

A comparison is made of the govern-
ments of Canada and the United States
and it is somewhat surprising to hear
the viscount declare that "viewed as a
whole, the government of Canada, al-
though nominally monarchical, is rather
more democratic than that of the
United States."

No single man, it is emphasized, en-
joys so much power as the president
during his four years of office, for the
prime minister of the Dominion is only
the head of his cabinet, and while under
certain conditions he may exert greater
power than the president "still he is
inevitably influenced by his cabinet and
can seldom afford to break with it, or
even with its more important members
while both he and they are liable to be
dismissed at any moment by
parliament."

The historical evolution of Democracy
is sketched with rare skill and it is
doubtful if any other author could have
covered so much ground so well. Works
of this nature are somewhat dry as a
rule, but Viscount Bryce has put a per-
sonality into his book which makes it
highly interesting and quite an easy
treatise to read and understand. Even
to the man who is not, particularly in-
terested in Democracy these two volumes
should appeal if for no other reason than
that they are both enlightening and
entertaining.

According to the author, "the ultimate
test of excellence" is "what democracy
has accomplished or failed to accomplish,
as compared with other kinds of govern-
ment, for the well-being of each people."

The test thus set up is the comparative
and not the absolute, and so the author
applies it. In the interstices of his dis-
cussion of forms and functions of politi-
cal institutions he contrasts the state of
mankind under democratic government
with that under its rivals. He recog-
nizes readily enough that democracy has
not brought the millennium, but he
shows that it can readily be acquitted
of any charge of impeding the progress
of mankind toward a better social and
economic state. Judged by its fruits,
democracy stands convicted of many
faults and unfulfilled promises, but its
sins and its shortcomings are less
grievous than those of competing con-
tenders for the favor of mankind.

Did More; Earned Less. — A larger
turnover and smaller profits were re-
ported at the annual meeting of the
Book Committee of the Methodist
Church of Canada. The turnover for
the year at the Methodist Book Room
amounted to $1,424,345, being $180,000
increase on last year. The net profit,
however, was less than half that of a
year ago.

.48

BOOKSELLER AND STATIONER

June. 1921

The Copyright Bill Passes House

Hon. C. J. Doherty Says New Measure Gives

Fair Protection to All — Admits Canada in a Very

Unsatisfactory Position in Regard to Copyright

Legislation

AFTER a somewhat checkered ca-
reer, the Copyright Bill received
third reading in the House of
Commons on Wednesday last, and the
bill went up to the Senate. Discussion
occupied the greater part of the after-
noon.

Right Hon. C. J. Doherty, Minister of
Justice, who had the bill in hand, em-
phasized that, in its present amended
form, the bill gave Canadian authors
every opportunity to secure protection
under United States copyright regula-
tions. At the present time, Mr. Doherty
admitted, Canada was in a very unsatis-
factory position in regard to copyright
legislation.

The Minister of Justice explained that
certain clauses in the original bill went
exceedingly far in giving rights to the
publishers. The amendments modified
this, and were all in the direction of giv-
ing a wider and more complete protec-
tion to the authors. One change was
that the royalty of 10 per cent, fixed
under the original bill was done away
with. This was because it had been
pointed out to the committee that while
the works of some authors might not
command a royalty of 10 per cent., the
works of other authors would command
a much larger royalty.

Another feature of the amendments
was the protection which they gave to

authors in respect to the copying of
their works. This was of special value
to song writers, and provided them with
protection from phonograph record
makers.

Another clause of the Copyright Bill
fixed the percentage to authors on pho-
nograph records at two cents per record.
This was the same rate as prevailed in
the United States. Other clauses were
drafted to give Canadian authors every
opportunity of enjoying the copyright
rules of the United States.

Mr. Doherty said it was proposed to
add a sub-section to the bill which would
provide against publication without the
consent of the author of a second or suc-
ceeding edition of his work where such
author had published one or more edi-
tions.

LOST HEAVILY IN FIRE

R. Norman Brown and Family Just
Escaped With Lives

Losing everything but the clothes in
which they stood, and their motor car,
which Mrs. Brown heroically drove out
of the burning building, the four mem-
bers of the family of R. Norman Brown,
of Brown Bros., stationers, Toronto,
barely escaped with their lives when
their recently purchased residence in
"Millionaire Row," Jackson's Point, was

burned to the ground a short time ago
The Brown family moved from thei
Rosedale residence at 44 Dale Avenue
Toronto, to their summer home the lat
ter part of the week, and had taker
most of their valuables with them t(
avoid the chance of having them stolei
from an empty house during the summe
months.

Mrs. Brown had taken $5,000 wortl
of personal jewellery with her as wel
as expensive clothing and furniture.

Everything was completely destroyed
but raking the ruins revealed some o
the jewellery, the diamonds comini
through the intense heat untouched.

NOW IN NEW QUARTERS

N. A. Sinclair in Charge of Eaton, Cran<
and Pike Quarters

The Eaton, Crane and Pike Compan;
of Canada is now snugly ensconced oi
the fifth floor of the Hobberlin Building
336 Adelaide Street West, Toronto. M
A. Sinclair, president and manager, i
in charge of the quarters, which take i:
17,400 feet of space. Thomas Allen, o
the Thomas Allen Publishing Companj
is secretary-treasurer, and A. W. Eator
president of the Eaton, Crane and Pik
Company of Pittsfield, is also a Cana
dian. He is head of the business whic
recently amalgamated with the Sinclaii
Allen Company.

STARTS UP IN HAMILTON

N. S. Harris has entered the station
ery field at 1216 Barton Street Easl
Hamilton, Ont. He is carrying a ful
line of stationery and tobaccos. Al
though the business is only a month ol
it is growing rapidly.

PATENT APPLIED FOF

This is a new metallic everpointed penctf now being manufactured by The Eagle Pencil Com-
pany to retail in the United States at fifty cents. The pointed end of the pencil is equipped with
a reservoir with extra leads, the total length being eleven inches. There is an eraser where the
cap is removed at the other end. The pencil is attractively finished, of chased design and has clip
attached. A complete set of directions accompanies each pencil.

h — i

On the made-in-Canada table, too, are
black leatherette and sheepskin school
bags, lead pencils in all the grades for
drawing and commercial use, rulers,
blackboard protractors and set squares.

Blackboard rulers are also being
shown and a natural wood line of pen-
holders, as well as some new maps,
games, inks and flags.

rrrmi iiiiimiii iiiiin

H3X;

IU..MAI.W^ii^JlXAXlAAljl^gg

New made-in-Canada lines have beei
put on the market by the Copp-Clarl
Company, these including the Archivt
and Oxford erasers which are said to b(
the first of the kind made in Canada
The claim is made that they are just as
good as any made hitherto in other
countries. Another wedge eraser of rea
rubber is the "Poppy."

June, 1921

BOOKSELLER AND STATIONER— Advertising Section

Weldon Roberts

Rubber Erasers

Long ago knowing stationers agreed that with our collection of 88 styles
of World's Quality Standard Erasers, they could satisfy every demand.

Erasers For Every Purpose.

Weldon Roberts Rubber Co. Newark, N.J. U.S. A

More Profits for Dealers

The Work-Organizer
"is as good a repeat
sales proposition as a
fountain pen," says a
large Office Supply
Dealer. "Those who
use it. like it. When
one is taken into an office,
other orders follow from
the same firm," says
another dealer.

Push the

at a
Good Profit

Urge your customers to equip a few desks with Work-
Organizers as a test — then watch your Work-Organizer
Sales grow. Work-Organizer Window Displays make sales
jump. Keep them prominently displayed — help customers
to get acquainted with what Work-Organizers will do for
them. Tell the story of Work-Organizer efficiency enthusi-
astically and often. That's what makes sales.

Push Work-Organizers as a business economy and
watch your profits climb.

Write for bulletin giving suggested Window Dis-
plays. See that your sales force is getting copies
of our Sales Bulletin — send us their names and
we'll do the rest. Remember, Work-Organizers
pay a liberal profit; our re-assortment plan insures
a well balanced stock. Write us to-day. Let us
help boost your profits.

The Work- Organizer Specialties Co.

725 W. Grand Blvd. - Detroit, Mich.

Fine Inks and Adhesives

FOR THOSE

WHO KNOW

Higgins'

Drawing Inks
Eternal Writing Ink
Engrossing Ink
Taurine Mucilage
Photo Mounter Paste
Drawing Board Paste
Liquid Paste
Office Paste
Vegetable Glue, etc.

Are the finest and best Inks and Adhesives

These manufactures have a unique standing
among discriminating consumers, the ready-
money kind who know what they want and are
willing to pay for it. They are worth cater-
ing to.

CHAS. M. HIGGINS & CO., Mfrs.

Branches :
Chicago. London

271 Ninth St.
BROOKLYN. N.Y.

GET THE BEST! BLOTTING PAPER

MANUFACTURED BY

THE EATON-DIKEMAN COMPANY, Lee, Massachusetts, U.S.A.

THE FOLLOWING WELL-KNOWN BRANDS CARRIED IN STOCK

Magnet Columbian Lenox Arlington Wavelet

Matrix and Filter Papers

FOR SALE BY THE LEADING JOBBERS IN PAPER

Housatonic

BOOKSELLER AND STATIONER— Advertising Section

June, 1921

A receipt printed and issued by
a National Cash Register

WE THANK YOU FOR YOUR PATRONAGE.
PLEASE CALL AGAIN.

• A -1.00 -0001 JUN15-21

Amount

Date

Brown & Stevens

General Merchandise

This receipt shows the amount of your
purchase.

IW^ ■HM.HWIJilHUBWIIiW

The register prints a recoH of the sale on
the receipt. The star shows it was a cash
sale. "A" is the clerk's initial. The
amount is $1.00. It was the first sale
on June 15, 1921. The register also prints
an advertisement of the merchant's store
on the front and back of the receipt.

Benefits the customer :

The plainly printed figures of the amount on the
receipt show that she has not been overcharged. She
likes to buy in a store of this kind.

Helps the clerk :

It proves that he registered the right amount. The
added and printed records inside the register give
the clerk credit for the sale.

Protects the Merchant :

He knows that to get the proper amount printed
on the receipt, correct added and printed records
must be made inside the register.

A National Cash Register is the only machine that prints
and issues this kind of a receipt.

We make cash re^istets for every line of business

NATIONAL

CASH REGISTER CO.

OF CANADA LIMITED

June. 1921

BOOKSELLER AND STATIONER^- Advertising Section

Addition to

The Largest Pencil Factory in the World

New Fireproof Concrete and Steel Construction, with sprinkler system. Seven floors
and Basement — 60x200 ft. — 96,000 sq. ft. of floor space. This building houses one
department— THE GRAPHITE WORKS.

The Eagle Pencil Factory Now Owns the Entire Block Between 13th and 14th Streets, Avenue C and D

EAGLE PENCIL COMPANY

General Offices NFW YORK Branch Salesroom

703 EAST 13th STREET 1150 BROADWAY

European Branch Factory, Warehouse and Offices : Tottenham, London, N., England

BOOKSELLER AND STATIONER— Advertising Section

June. 1921

CLUCINE IS A STICKER.!"

5-oz. size, with cap and brush, 30c retail
11-oz. size, with cap and brush, 60c retail
32-oz. size, for refilling - - - $1.00 retail

GET THE LION'S SHARE

of Business by Stocking Up with Lyons

SPRING SHIPMENT NOW DUE

You will be doing the right thing if you concentrate on Glucine this year. It takes the place
of numerous Pastes and Mucilage.

Guaranteed against going bad — never dries up; is always sweet and clean and ready for use.
School Boards adopt it wherever it has been submitted to test.

L YONS BANK WAX

Now Carried in Stock in 5's, 10's, 20's and 40 Stick; also Perfumed Wax

LYONS B B Writing, Scarlet and Fountain Pen Ink stocked in Toronto

Manufactured by LYONS INK, LIMITED, MANCHESTER, ENGLAND

Canadian Agents:

MENZIES & COMPANY, LIMITED

439 KING STREET WEST, TORONTO

June, 1921

BOOKSELLER AND STATIONER— A dvertising Section

CRAmi^

The

New Strength

INDICATIONS, as we see
them in our own business,
are that trade conditions
are assuming a new strength,
founded on firmer foundations
than those of recent years.

Buying will be less feverish,
less confusing to business gen-
erally, but will show the calm,
steady pulse that belongs to
good trade health.

Let's all do our good part.
No. 8 "CRAYOLA"

Drawing Crayon for School and Home

Have you our latest catalog illustrated in
colors? If not, let us \now.

BINNEY & SMITH CO.

81 Fulton Street, New York City

TO co-operate with retail
stationers in faithfully
serving the public, is our never
varying aim in presenting

Qrane's

cfinen d§fWn

Eaton, Crane & Pike's

u IGHLAND

11 ■# LINEN

Eaton, Crane & Pike Go.
of Canada, Limited

Sponsors for Correctness
in Correspondence

Toronto, Canada

BOOKSELLER AND STATIONER— Advertising Section

June, 1-92]

The Boston Cutter

CLIPS CUTTING COSTS

This is a low-priced appliance made to
cut and trim — quickly and neatly —
office forms, factory forms, advertis-
ing lay-outs, price cards, display cards,
photographs, asbestos, tin, thin leather,
insulation, rubber fabrics, etc., etc.

The Boston Cutter

Is made in sizes ranging from 12 inches
to 36 inches. The frame is of cast iron.
Shafts, studs, and gages are of steel.
Balanced handle, mahogany table, draw
cut. Knives of best tempered tool steel.
Write for Booklets B and S. We make large
variety of power and lever Cutters, Golding
Jobbers, Pearl Presses, Official Presses,
etc.

Golding Manufacturing Co.

Franklin, Mass., U.S.A.

Money-Saving Information

"The most useful information contained in
any paper I get" — so a Western banker
writes in to-day's mail, renewing his sub-
scription for FINANCIAL POST.

"Very often," his letter goes on to say, "I
am called on to suggest investments for
small amounts, sometimes as low as a few
hundreds, and I find your Investors' Inquiry
Service a reliable partner to consult. If
every investor knew there was such a ser-
vice at his call it would surely lessen the
losses of many of these people."

The Investors' Inquiry Service fills just that
need. Unless you are perfectly sure of
vour investments, write us before you buy.
It costs FINANCIAL POST subscribers
nothing to be sure before placing hard-
earned savings in stocks that may never
have a chance of paying dividends.

Trained service men will give you the bene-
fit of keen analysis based on the facts
behind the securities you are considering.
This is one of many features enjoyed by our
readers.

THE FINANCIAL POST

143 UNIVERSITY AVE., TORONTO, CAN.

Send me for one year (52 issues) The Financial Post. I attached
$5.00. Commence at once.

A NEW DIXON SELLING CASE

To help you increase your
over-the-counter sales of

%\ DIXON BEST

M COLORED CRAYON PENCILS

DIXON

"Best"

Colored Pencils

One look at it, and you will
become as enthusiastic as to its
possibilties as our own sales-
men.

I For every stationer and
drawing supply house.

JOSEPH DIXON CRUCIBLE COMPANY

Pencil Dept. 88J, JERSEY CITY, N.J.

Canadian Distributors : A. R. MacDOUGALL & CO., LTD.

Toronto

June, 1921

BOOKSELLER AND STATIONER— A dvertising Section

feWMWrt*

Standard

Loose Leaf
Devices

A most comprehensive
line of superior Loose Leaf
Merchandise manufac-
tured with the same dis-
criminating care that has
distinguished B & P Prod-
ucts for almost a century.

All numbers in stock for
immediate delivery.

Sold only through dealers.

Boorum <&. Pease Co.

New York

NUS

PENCILS

IStawWAl
Bi.P

One largest selling Quality
pencil m the world

SPHERE is only
BEST in
pencils. Every pro-
gressive stationer
knows it. Every
pencil user who
has ever tried a
VENUS knows it,
too. Substitutes
never satisfy.

VENUS pencils
spell everlasting
satisfaction — and
REPEATS.

17 Black Degrees
3 Copying

One or more of these
black or copying de-
grees will exactly suit
your customer. Help
him select the right de-
gree.

Complete VENUS stocks
are an advantage.

American

Lead Pencil Co.

220 Fifth Arenue, New York

NEW-No. 3818 VENUS
ROUND. Soft lead,
especially suited for
stenographic and
other office use.
Sample on request*

BOOKSELLER AND tTATIOSER— Advertising Section

June, 1921

DOMINION BLANK BOOK CO., LTD.

Makers of the Largest and Best Line of Loose Leaf and Bound Books in Canada

ST. JOHNS, QUEBEC

To The Stationery Trade-
in our New Home at Last!

We are rapidly installing our machinery and equipment and May 16th
we began to put into operation the manufacturing of our lines. Our pro-
gress will naturally be slow because of the necessity of training new help. .

Very soon, however, we will have all our lines under way, and our
slogan will again be realized : "A most complete line of loose leaf and bound
account books made in Canada by Canadian workmen for the Canadian
Accountant."

Our entire production is sold to the Stationers only.

Dominion Blank Book Co., Ltd.

St. Johns, P. Q.

NINE SIZES

FROM 1TO

36COLUMNS

NATIONAL BOUND COLUMNAR BOOKS
Stationers' Best Sellers

Accountants' needs for multi-column books are frequent and varied. They
must be met exactly. You can do it with National Column Books — and win
your customers' goodwill and re-orders.

Send for free descriptive leaflet and catalog.

.y.NATIiONAL ./

A Mark of Quality ^^Kp^ A Book for Every Need

* '10 *

NATIONAL BLANK BOOK COMPANY

HOLYOKE, MASS., U.S.A.

June. 1921

BOOKSELLER AND STATIONER— A dvertising Section

The Erasers that Sell on Sight

Meet the Demand
For Good Quality

by stocking the

"COLONEL"

BRITISH MADE
PENCIL & TYPE

ERASERS

The World's Best

Live stationers are stocking the "Colonel"
Erasers because they can be offered with
every confidence as to the reliability of
the Rubber and its effective erasive
quality.

Their Superior Ingredients Guarantee
Eraser Perfection

Pencil
Erasers,
Usual
Sizes

THESE ARE MOST SYMPATHETIC IN ACTION

"COLONEL" TYPEWRITER ERASERS ARE
UNEQUALLED IN QUALITY.

l-4-OO /?' 1400

INH'/XAn1^' PENCIL

%^_ *W£ "V BDiTAIN j

BEVEL INK AND PENCIL ERASERS.

Made in three sizes and most convenient

for office use.

"COLONEL" GREEN TRACING ERASERS
For use on Tracing: Cloth. Two sizes.

Also

WHITE AND CARMINE PENCIL BEVELS,

and Combined Ink and Pencil Erasers.

Supplied Through Jobbers.

Our Distributing Agents for Canada

MENZIES & CO., LTD., 439 King St. W., TORONTO

will be glad to supply Samples and Prices.

Sole Manufacturers
St. Mungo Manufacturing Co., Ltd.,Glasgow,Scotland

Contractors to H. M. Government Departments.

"Colonel" Erasers are made by the Manufacturers
of the famous "Colonel" Golf Balls.

"KOLOK"

TYPEWRITER

Carbons

Always create

" Good Impression

y y

They produce perfect copies
— they please the customer
— they reward the dealer.

HERE'S
A LEADER !

"THE

FINEST

CARBON

MADE"

"KOLOK"
SILK GAUZE
TYPEWRITER
CARBONS

are perfect carbons. The sheets
are thinner than the average
carbon paper (a special feature
where several copies have to be made
at one time), and, being extra sensitive.
produce duplicate copies as clear and
sharp as the original.

Other Favorites include ,
KOLOGRAPH" CARBONS

In Letter

COLONIAL" CARBONS Foolscap Size

Also a Large Selection of High-Grade
Pencil and Pen Carbons for Manifolding.

Typewriter Ribbons
In .-ingle colors : — Black,
purple, I'lue and red;
also two-color ribbons.

Can be supplied for all
makes of typewriters.
Wrapped In till foil anil
neatly boxed. Give clean,
elear impressions and
lasting service.

Stamp Pads

A very superior line in
all sizes for use with
parlous color inks.
Write for Price List

MADE BY

Kolok Manufacturing Co. Limited, England

Representatives for Canada and Newfoundland:

A. R. MacDOUGALL & CO. LIMITED

468 WEST KING ST., TORONTO.

BOOKSELLER AND STATIONER- A dvertising Section

•Tune, 1921

ROBINSON

b perforated coupon, which is turn nut when attended to,
LEAVING LIVE NOTES ONU. No searching through obsolete
Everything read} for Instant reference. Pocket in e

GOOD PROFIT— RAPID TURNOVER

Everj man and woman who has things to remember needs a Eeminder,
Ri tindei ■> i our resales of fillers. Besl na

sines in the countn are used to speed up turnover; dealers are
with attractive colored window cards, brilliant translucent counter
- to tie up with this publicity.

Size I.
2'i '
Robinson Reminder Size B size A Ladle Am

With Extra Filler 3 x 5" 7" With Pencil

Robinson Leather No. 344 $1. On No. 404 $1.75 No. 2M $1.2".

Grail 345 1.50 165 - 50 :!::". 1 r>o

Cowhide ".47 2.25 407 1.00 237 17",

Calfskin 346 2.50 1.25 2.00

i Morocco 348 2.75 168 3.75 238 2^"

Gem Seal 3410 4 00 4610 6 00

Pig Skin 3411 4.00 4611 6.00

ClOth (tin extra lillerl :142 .25 162 ,50

Imitation Leather 463 l.oo 2:?3 1.00

Imitation Leather (no pocket] 3413 -50

Silk 1312 1.50

Patent I. rather 239 1.75

Desk or Shop Sizes. Imitation Leather, 4V4x6V4", $1.00; 5%x8%", $1.50

Extra Fillers, pet doz : Size B, 75c: A. Si. L. 70c

Desk or simp sizes. 4x'i". $2.40; 5x8", $3.60
Name in gold leaf on cover 25c extra.

*St^ Robinson
Reodipod

Most convenient scratch pad
ever devised. Similar in con-
struction to Robinson Reminder,
Dut larger. On metal base with
jmml Place for pencil at side of pad.
l-^ e"*z^' mlmi Vor notinK down things for im-

*C^t. , f^**^ IB m J mediate attention — no chance of

*^2f wltS losing the memos — saves paper.

Size of pad, 4 in. x 6 in. Retail
price. $1.50. Extra fillers, J2.40
Per doz.

ROBINSON MFG. CO., 74 Elm St., Westfield, Mass

N. » Yorkcilv (Mllce. :;77 Broadway, Phone 104X Franklin.
London, Eng., Ke.l jJon House. Red Lion Court, Fleet St.

REMINDER

Perforated Coupon Pages

Live

Notes

Only

Tear Out

When

Attended To

Nationally Advertised in

SATURDAY EVENING POST

SYSTEM, LITERARY DIGEST

AMERICAN, CURRENT OPINION

GOOD HOUSEKEEPING

and other National Magazines

Over a Million in Use
and Demand Increasing Daily

jjllllllllllllllllllllllltllllllllllllllllllllllllll in

IMMIMIIMIIIIIMIIIIIII

IIIIIII'Mlllllillllllllllllllllllllli

and

Factories
CZECHO-SLOVAKIA

Established
1790

Canadian Distributing Agent:

A. J. McCrae, 23 Scott street, Toronto, Canada

..iiiiiiiiiiiiMiiiiiiiiiiiiiiiin nun 1 11111111111111111111111 Hiiiiiiimiiiiiinii iiiiiiimiiiiiiiiiiiiimi t nimiiiiiiiiiili h iiiiinii i mi iiiiimmiiii 11111:11111111111111111111111111*111, iiiiiiiiiiiiiiiiitniiiiiS

June, 1921

BOOKSELLER AND STATIONER— A dvertising Section

Mucilages and Paste
are Made in Canada

Catalogues mailed to the trade on request.

Canadian Factory and Offices at

9-11-13 Davenport RoaJ

Toronto

No 314 — Relief
Stub Pen is made
of nun - corrosive
metal thai gives a
Btnool li-running line
and is practically
iriilcsi ructible i n
st'ivi e.

Concentrate on a Line of Pens
That Are Nationally Known

A line of assorted makes of pens
can never meet the writing needs
as well as the full line of a nation-
ally known product — like Ester-
brook.

The Esterbrook display case takes
up little counter space, gives real
display to a wide assortment, ties
up little money in stock and yet
makes purchasing easy.

Ask for details of our Dealers'
service to-day.

The Esterbrook Pen Manufacturing Co.

18-70 Cooper St., Camden, N.J.
Canadian Agents: Brown Bros., Ltd., Toronto, Canada

@6fatSwok

PEN*

BOOKSELLER AND STATIONER— A dvertising Section

June, 1921

Back to Pre -War Prices

W Moore Push -Pins

^F Glass Heads— Steel Points.

Moore Push-less Hangers

"The Hanger with the Twist"

To Hang Up Things

Also manufacturers of
Moore Push Maptacks and Thumbtacks.

These world-famous articles, constantly adver-
tised, are always in demand.

Price Lists and Descriptive Matter on request.

Moore Push -Pin Company

WAYNE JUNCTION, PHILADELPHIA

A popular

quick selling pen :

THE

"ROB ROY"

Made from fin* steel and mad*
In one of Birmingham's btat
equipped factories, this dandy
writing pen will prore a might?
fine seller for erery Mr* dealer.

Be sure to see samples before you order your new stock. You'U
find our price* are right

Hinks, Wells & Co., Birmingham, Eng.

Harper Woodhead & Co.

LONDON, ENG.

Established 1900

:: MANUFACTURERS OF ::

Fancy and Solid Leather Goods

New Designs in Ladies' Hand Bags
and Pochette Bags, Ladies' Purses,
Portsea Purses, Manicure Cases, Let-
ter Cases, Pocket Books, Treasury
Note Cases, Blotting Cases, Dressing
Rolls, Dressing Cases, Glove and
Handkerchief Cases, Tie Cases,
Music Cases, Book Holders, Attache
Cases, Suit Cases, Trunks, &c, &c.

Write for New Catalogue Now Ready

ARTISTS MATERIALS

We carry a complete line of Artists Materials
Agents for Winsor & Newton, London, Eng.

A.RAMSAY & SON C°

ESTD. 1842. MONTREAL.

ne INDEX

that makes

PHONING

more convenient

FOR SALE BY
ALL JOBBERS

MANUFACTURED BY

CROWNOLO MANUFACTURING CO.

12 WEST 17tH STREET, NEW YORK

June, 1921

BOOKSELLER AND STATIOHER^-Advertising Section

GRIP

^The Supreme Office Adhesive

ENTHUSES YOUR MOST

EXACTING CUSTOMERS

Never Dries Out in Bottle

RELIANCE INK CO., LTD.

WINNIPEG

WATERSTON'S

"BEE"

BRAND

MARK

SEALING WAX

Factory:
Warriton '■V.jrks, Ed'nburwh, Scotland

PLAYTHINGS

The American Toy Journal

18th year of pub-
lication and the
largest Toy Maga-
zine in the World.
The e d i torial
pages give all the
news of the In-
dustry and there
are 300 to 600
I B u s i n e s s An-
nouncerae n 1 8 in
every issue.

Subscription- -$2.00 per year
Foreign $3.00

Send your subscription NOW

PLAYTHINGS

118 E 28th Street

NEW YORK

TRADE DIRECTORY

ART SUPPLIES

Artists' Supply Co., 77 York St.. Toronto.
A. Ramsay & Son Co.. Montreal.

F. Weber & Co., 1220 Buttonwood St., Philadelp-
hia, Pa.

BALLOONS, TOY

Stanyon Sales Co., Toronto.
Robinson & Murphy, Ltd., Montreal.

BINDERS

Elbe File and Binder Co., 97 Reade St., N. Y. City.
BLANK BOOKS

Boorum & Pease Co., Brooklyn, N.Y.

Buntin, Gillies & Co., Hamilton.

The Copp, Clark Co.. Toronto.

Dawson Ltd., W. V., Montreal, Toronto, Winnipeg.

Dominion Blank Book Co.. Berthierville, Que.

National Blank Book Co., Holyoke, Mass.

BLOTTING PAPERS

Eaton-Dikeman Co., Lee, Mass.
Menzies & Co., Ltd., Toronto.

CARBON PAPERS, ETC.

Mittag & Volger, Park Ridge, N.J.
CARDS

Alphalsa Pub. Co., 2-4 Scrutton St., Finsbury,

London, Eng.
Wm. E. Coutts, 145 Adelaide St. W., Toronto.
Granger Freres, 43 Notre Dame St., Montreal.

CHAIR PADS

Can. Manufacturing of Novelty, 13 Boucher St.,
Montreal, Que.

CHALK

A. R. MacDougall & Co., 46S King St. W., Toronto

COMPASSES

Eagle Pencil Co., New York.

A. R. MacDougall & Co., 468 King St. W., Toronto

CRAYONS

Binney & Smith, New York.

A. R. MacDougall & Co., 468 King St. West,
Toronto.

DICTIONARIES
G. & C. Merriam.
Laird & Lee, Chicago, 111.

DIVIDERS

Eagle Pencil Co., New York.

A. R. MacDougall & Co., 468 King St. W.. Toronto

DRAWING MATERIALS

F. Weber & Co., Philadelphia, Pa.

ENGRAVING (Steel and Copper Prate)

Artistic Stationery Co., 164 Berkeley St., Toronto.

ENVELOPES

Barber-Ellis Co., Toronto.

Buntin, Gillies & Co., Hamilton.

Copp, Clark Co.. Toronto.

W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg.

Menzies & Co., Ltd., Toronto.

ENVELOPE MACHINES

Peter Carmichael & Co., Ltd., Camberwell, Lon-
don, S.E. 5, Eng.
David Carlaw & Sons Ltd., Glasgow, Scotland.

ERASERS

Clyde Rubber Works, Renfrew, Scotland.
Menzies & Co., Ltd., Toronto.
St. Mungo Mfg. Co., Glasgow, Scotland.
Weldon Roberts Rubber Co., Newark, N.J.

EXERCISE BOOKS

Canadian Pad & Paper Co., Ltd., 255 Wellington
W.. Toronto.

MADE-IN-CANADA

Dolls, Postcards
and Novelties

WE ALSO CARRY
IMPORTED LINES

SAMPLES AND PRICES
UPON APPLICATION.

International Fine Art Co.

LIMITED

437 St. Paul Street West

MONTREAL

The Self-Filling
JfTUARD

FOUNTAIN PEN

Fully Guaranteed

Fitted with our Patented,
Self-regulating "Automatic"
Feed. Indestructible Re-
servoir Sac. 100% Ink Ca-
pacity. Full size 14 kt. Gold
Pens, tipped with hardest
Iridium.

Bought officially by the
United States Government.

Send for Illustrated Catalog

WILLARD PEN CO.

318-326 We«t 39th Street
New York, N.Y., U.S.A.

■

■■■■■■■■■■■

Crucible Pens

BRITISH

25 VARIETIES.

Send for price list

The Copp, Clark Co.,

TORONTO - CANADA

■

■■■■■BnEESHE

BOOKSELLER AND STATIONER— Advertising Section

June, 1921

Hold the Line

Here's the line to hold
—John Heath's Tele-
phone Pen. You will
not hold it long be-
cause it sells so quick-
ly. There's quality
about it. It writei
smoothly, never cor-
rodes, and lasts long.
Get connected with
the Telephone Pen for
quick sales.

Supplied by all the leadint Whole-
sale Houses in Canada

(Registered)
London (Eng.) Eipart Aftncy

8 St. Bride Street
LONDON, E.C

i*Jl

ffiM

Defiance A Clips,

Defiance Mfg. Co.

384 Broadway, New York

Travellers are out

now with complete

lines.

French Ivory.

Greeting Cards and Post Cards for

all occasions.
Purses and Wallets.
Pennants, Cushions and Textile

Novelties.
Supplies for Celebrations, Old

Boys' Reunions, etc.
Souvenir Novelties (a tremendous

variety).
Christmas Stockings.
Conservo Lunch Sets, Splashers,

Table Sets, Infants' Bibs and

Sets.

The product of five factories we
own or control.

Pugh Specialty Co., Ltd.

38 to 42 Clifford St., Toronto, Canada

EYELETTING MACHINES AND EYELETS

Elbe File and Binder Co., New York, N.Y.
Menzies & Co., Ltd.. Toronto.

FANCY PAPERS, TISSUES AND BOXES

Dennison Manufacturing Co., Boston.
Menzies & Co., Ltd.. Toronto.

FILES

Elbe File and Binder Co.. 97 Reade St. New York.

FOUNTAIN PENS

Mabie, Todd & Co., 473 College St., Toronto.

A. R. MacDougall & Co., 468 King St. W., Toronto.

L. E. Waterman. Montreal. Que.

Willard Pen Co., New York.

FRENCH IVORY

Pugh Specialty Co., 38 Clifford St., Toronto.

GREETING CARDS, POST CARDS, ETC.

Artistic Stationery Co., 164 Berkeley St., Toronto.

W. E. Coutts, 145 Adelaide St. W., Toronto.

Menzies & Co., Ltd., Toronto.

A. R. MacDougall & Co., Toronto.

Pugh Specialty Co., 38-42 Clifford St., Toronto.

Valentine & Sons Publishing Co., Toronto.

INKS. MUCILAGE AND GUMS

Chas. M. Higgins & Co., Brooklyn, N.Y.

The Carter Ink Co., Montreal.

W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg.

Reliance Ink Co., Winnipeg, Man.

S. S. Stafford Co., Toronto.

"Glucine." Menzies & Co., Ltd., 439 King St. W.,

Toronto.
F. Weber & Co., Philadelphia, Pa.

INDELIBLE INK

Carter's Ink Co., Montreal.

Payson's Indelible Ink.

S. S. Stafford Co., Toronto.

INKSTANDS

Frank A. Weeks Mfg. Co., New York.

A. R. MacDougall & Co.. 468 King St. W., Toronto.

LEAD AND COPYING PENCILS

Amercan Lead Pencil Co., New York.

Wm. Cane & Sons, Newmarket. Ont.

Eagle Pencil Co., 703 E. 13th St.. New York.

Kohinoor Pencil Co., 34 E. 23rd St., New York.

A. R. MacDougall & Co.. 468 King St. W., Toronto.

Menzies & Co., Ltd.. Toronto.

LEATHER GOODS
Can. Leather Products Ltd.. Toronto.
Julian Sale Leather Goods Co., Toronto.
Western Leather Goods Co., Ltd., Toronto.
Harper-Woodhead & Co.. London, Eng.
Anglo-American Mfg. Co., London. Eng.

LOOSE LEAF BOOKS, BINDERS AND
HOLDERS

Boorum & Pease Co., Brooklyn.

Buntin. Gillies & Co.. Hamilton.

W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg.

Goes Lithographing Co., Chicago.

The Copp, Clark Co.. Toronto.

Luckett Loose Leaf, Ltd.. 539 King St. W., Toronto

National Blank Book Co., Holyoke. Mass.

Elbe File and Binder Co., 97 Reade St.. N. Y. City.

F. B. Mfg. Co., 1228 Intervale Ave., N.Y.

MAPS AND GLOBES

The Copp, Clark Co., Toronto.

MEMO PADS

Robinson Mfg. Co., Westfield, Mast.
Sainberg & Co., New York.

MAP TACKS

Moore Push-Pln Co., Philadelphia, Pa.

MUSICAL MERCHANDISE

Mus. Merch. Sales Co., 79 Wellington St., W.,
Toronto.

PAPER BALERS

Climax Baler Co., Hamilton, Ont.

PAPER CUTTERS

Golding Mfg. Co., Franklin, Mass.

PAPER FASTENERS

Alex. H. Irvin Co., Curwensville. Penna.
Noesting Pin Ticket Co., Mt. Vernon, N.Y.
O. K. Manufacturing Co., Syracuse, N.Y.

PAPETERIES AND WRITING PAPERS

Barber-Ellis Co., Toronto.
Buntin, Gillies & Co., Toronto.
Clark Bros. & Co., Winnipeg, Man.
The Copp, Clark Co., Toronto.

W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg.
C. H. Dexter & Sons, Windsor Locks, Conn.
Eaton, Crane & Pike Co. of Canada, Ltd., Toronto.
A. R. MacDougall & Co., 468 Kink St. W., Toronto.

THOUSANDS
of DEALERS

Are finding "FEIST
SONGS" a most pro-
fitable line.

Music sales were never
larger than they are
to-day.

Write us for Prices, etc.

LEO FEIST LTD.

193 Yonge St. Toronto

The R. S. Williams &
Sons Co., Limited

Edison Phonograph Distributors

Musical
Instruments
of Quality.

Write for Catalogs.

"•IWlLUAMSf50"501

Its.

'LIMITED

Winnipeg, Calgary, Montreal, Toronto

0. R. S.

PLAYER ROLLS

are a money-making line for
the up-to-date book and station-
ery store. These are some of
the latest dance "hits" :

No. 1376 "HUMMING"
No. 1260 "DARLING"
No. 1316 "BRIGHT EYES"
No. 1457 "CHERIE"

Scores of other big sellers in
stock for immediate delivery.
Write for full list and our spe-
cial profit proposition.

The Musical Mdse. Sales Co.

Sole Canadian Distributors,

79 Wellington St. W., Toronto

Also Brunswick Phonographs
and Records

June, 1921

BOOKSELLER AND STATIONER- A dvertiring Section

"PARAGON" Inkstands

in a large variety

Manufactured by

FRANK A. WEEKS MFG. CO.

93 JOHN ST., NEW YORK
Canadian Jobbers Carry Stock

CODE WILL FIRM

Simple, clear and concise
Ready-made Will

Price $2.00 per dozen.

The Copp, Clark Company,Limited

517 Wellington St. West - Toronto

RELIANCE INK

"The Ink Y°u Can Rely On"

Writing Ink
Fountain Pen Ink
Copying Ink
Stamp Pad Ink
Ink Pellets
Show Card Ink
Office Paste
Mucilage
Liquid Glue
REMAND China Cement
WrItINGEWID Legal Seals
Grip

Write for Our Price List

Reliance Ink Co.

Limited

Winnipeg, Man.

Menzies & Co., Ltd., Toronto.

The Rolland Paper Co., Ltd., Montreal.

PENNANTS
Can. Manufacturing of Novelty, 13 Boucher St.,

Montreal, Que.
Pugh Specialty Co., 38 Clifford St., Toronto.

PENS
Esterbrooke Pen Mfg. Co., Camden, N.J.
Copp, Clark Co., Toronto.
John Heath, 8 St. Bride St., London, Eng.

PHONOGRAPHS AND RECORDS
Mus. Merch. Sales Co., 79 Wellington St.',

Toronto.
R. S. Williams & Co.

W.,

W., Toronto.

N.Y.

Toronto.

PILLOW COVERS

Can. Manufacturing of Novelty, 13 Boucher St.,
Montreal, Que.

PHOTO ALBUMS

Crown Novelty Co.. 188 Adelaide St.

PICTURE FRAMES
G. L. Irish, Toronto.

PIN TICKETS
Noesting Pin Ticket Co., Mount Vernon,

PLATE PRINTING
Artistic Stationery Co., 164 Berkeley St.
PLAYING CARDS

A. O. Hurst (Goodall's), 32 Front St., Toronto.
U. S. Playing Card Co., Windsor, Ont.

PUSH-PINS

Moore Push-Pin Co., Philadelphia, Pa.
PUSH-LESS HANGERS
Moore Push-Pin Co.. Philadelphia. Pa.
RELIGIOUS ARTICLES.
W. E. Biake & Son, 123 Church St., Toronto.
Grenger Freres, 13 Notre Dame W., Montreal.

RUBBER STAMPS, STENCILS, ETC.
Fulton Specialty Co.. Elizabeth. N.J.

B. V. Volger Mfg. Co., Passaic, N.J.

SCHOOL BAGS
Beauchemin, Limitee.

SCHOOL SUPPLIES
Copp, Clark Co., Toronto.
Buntin, Gillies & Co., Hamilton.
A. R. MacDougall & Co.. Toronto.

SHEET MUSIC
McKinley Music Co., 1501-15 E. 55th St., Chicago.
Leo. Feist Ltd., 193 Yonge St., Toronto.

SHORTHAND BOOKS
Sir Isaac Pitman & Sons, Ltd., 27 Simpson Ave.,
Toronto.

STATIONERS' SUNDRIES
Buntin. Gillies & Co., Hamilton.

The Copp, Clark Co., Wholesale Stationers, To-
ronto.
Clark Bros. & Co., Ltd., Winnipeg, Man.
Crown Stationery Co., 12 West 17th St., New York.
W. V. Dawson, Ltd., Montreal, Toronto. Winnipeg.

STEEL WRITING PENS
John Heath, 8 St. Bride St. E.C., London.
Hinks, Wells & Co., Birmingham, Eng.
Esterbrook Pen Co., Brown Bros., Ltd., Toronto,

Canadian Representatives.
A. R. MacDougall & Co.. Toronto.

(John Mitchell's Pens)
Moore Push-Pin Co., Philadelphia. Pa.
Noesting Pin Ticket Co., Mt. Vernon. N.Y.

TICKET PUNCHES
Fred J. Meyers Mfg. Co., Hamilton, Ont.
TOYS, DOLLS, PUZZLES, ETC.
Ford Co., Ltd., R. S., Vancouver.
A. C. Gilbert-Menzies Co., Ltd., Toronto.
Island Toy & Mfg. Co., Ltd., Walthamstow, Lon-
don E. 17, England.
Meccano Toy Co.. Ltd.. 71 W. 23rd St., New York
Moddelit Mfg. Co., St. Paul'e, Bristol, Eng.
Morimura Bros.. 53 W. 23rd St., New York.
Nerlich & Co., 146 Front St. W., Toronto.
Northern Commission Co., Boston.
W. S. Turton & Co., 30-32 Grand Lane, London,
England.

WRITING PADS
Canadian Pad & Faper Co., Ltd.. Toronto.

g*AAAAAAAAAAAAAAAAAAAAAAt)«

"The Guarantee of Quality"

ULTON

Self-Inking

5 Stamp Pads

▼i

Line Daters ^■

•4

-4

^ Eu*ab*th.

Numberers
Sign Markere
Rubber Type
Printing
Outfits

Manufactured by

FULTON SPECIALTY CO.

Xew Jtriey

••TT?TTTTTTTTTTTTTTTTTTT»«

TICKET and CONDUC
TOR PUNCHES

the bait made

Tin Fred J. Meyer Mfg. Co.

HtMILTCN. OHIO. U.S.*.

"Booksellers and Stationers"

SHOWCARD WRITING

is now a profession. A department
of supplies pays good dividends.

Write for particulars of our $20.00
trial outfit without chance of loss
to you. We carry everything re-
quired.

ARTISTS' SUPPLY CO.

77 YORK STREET, TORONTO

Known and sold wherever Rubber
Stamps are used

B. G. Volger Mfg. Co., Inc.

Passaic, N.J., U.S.A.

Our Specialty:

STAMPING INKS OF ALL KINDS

"SPHINX" SHOW CARD COLORS

Stationers should all carry the "Sphinx" brand Show Card Colors. Show Card

Colors of Quality. There is a good profit in handling them.
Made in 15 selected colors. Put up in 2 oz., half pint, pint and quart jars.
Sample Cards on request.

F. WEBER COMPANY

Main Office and Factory: 1220 Buttonwood St., Philadelphia, Pa.

Branches: ST. LOUIS, BALTIMORE

BOOKSELLER AND ST ATlOHiEBr— Advertising Section

June. 1921

Excellent for holding Essays, Class Notes,
Lectures, Forms, Magazines, Reports,
Orders, etc.

Made in all size3. Capacity of back, %"
to 2".

New lines —

Loose-Leaf Telephone Index to hang over

mouthpiece of phone.
School Rings.

Elbe No. 1 Eyelet Machine.
Student's Ring Books and Fillers.
ELBE FILE & BINDER CO., 215-217 Grant St.
New York City

q|vualr ONLY$i-50

9EA KNOWLEDGE

320 Pages ILLUSTRATED

By Dr.WINFIELO SCOTT HALL, PhD.

Noted A uthority and Lecturer
PLAIN TRUTHS OF SEX LIFE—

What every young man and young
woman, every young « ife and young
husband, every father and mother,
teacher and nurse should know.
Sex Facts Hitherto Misunderstood
In plain wrapper for only*. --
postage 10 cents extra. <p 1 .5U

McClelland & stewart

Limited

215 Victoria Street,
TORONTO

DESK PADS

Good Merchandise — Fair Prices

Satisfaction Guaranteed

on all specialties

Leather and Brass Corner

Desk Pads

(Flexible and stiff— 60 styles)

Glass Desk Pads

(3 styles — 3 sizes)

Cloth Covered Card Index

Cabinet

(Standard Siies)

SAINBERG & CO., Inc.

65 W. Houston St. New York

Canadian RtptutnlaUu

Standard Distributing Co., Cuy Block

Montreal. Que.

Index to Advertisers

Allen, Thos 9

American Lead Pencil Company 55

Artists' Supply Co 63

Beauchemin 12

Binney & Smith Company 58

Boorura & Pease 55

Burrtin, Gillies & Co Back cover

Canadian Leather Products j I

Canadian Manufacturing of Novelties '-

Can. Pad & Paper Co 15

Cane & Sons, Ltd., William 10

Carter Ink Company 12

Copp-Clark Company 9. 61. 63

Coutts, W. E 15

Crownola Manufacturing Co 60

Dawson Ltd.. W. V 14

Defiance Manufacturing Company 62

Dexter & Sons, Inc., C. H 64

Dixon Crucible Co 54

Dom. Blank Book Co., Ltd 56

Eagle Pencil Co .. 51

Eaton. Crane & Pike 58

Eaton-Dikeman Company 49

Elbe File and Binder Company 64

Esterbrook Pen Mfg. Co 59

F. B. Manufacturing Company 64

Feist Ltd.. Leo 62

Fulton Specialty Company 63

Goodall Playing Card Co Inside back cover

Grosset & Dunlop 32.33

Hal I'f'-Woodhead 60

Henley, Norman W 2

Heath & Co., John 62

Higgins & Co., Charles M M

Hinks. Wells & Co 60

Imperial News Co

International Fine Art

Kohinoor Pencil Co 58

Lonsdale & Bartholomew 14

Luckett Loose Leaf Co., Ltd 13

Mabie. Todd Front cover

MaeDougall, A. R 57

Macmillan Co. of Canada 6

McClelland & Stewart. Ltd 1. 64

Menzies & Co 52

Meyer, F. J 63

Mittag & Volger, Inc Inside back cover.

Moore Push Pin Company 60

Musical Merchandise Sales Co 62

Musson Book Co 3

National Blank Book Company ">>

National Cash Register Co 50

Nelson & Sons, Thos "t

Playthings 61

Pugh Specialty Company, Ltd 62

Ramsay & Son, A 60

Reliance Ink Company 61, 63

Robertson & Murphy Inside front cover

Robinson Mfg. Co 58

Rolland Paper Co 12

Ryerson Press 4, 5. 64

Sainberg, L 64

Stafford Inc., S. S 59

Stanyon Rubber Co 18

St. Mungo Mfg. Co 57

Volger Manufacturing Inc

Waterston & Sons, Ltd.. George 59. 61

Weber & Co., F 63

Weldon Roberts Rubber Company 49

Western Leather Goods 11

Willard Pen Company 61

Williams. R. S 62

Work-Organizer Company 49

Woodhead & Co., Harper ">2

PENNANTS PILLOW-TOPS

and

CHAIR-PADS

MADE BY

Canadian Manufacturing of Novelties
49-51 Boucher St. MONTREAL

DR. STALL'S
FAMOUS BOOKS

Best Sellers Among Book Staples

Self and Sex Series

Know.
What a Man of 45 Ought to Know.

Four Books to Women: —
What a Young Girl Ought to Know.
What a Young Woman Ought to

Know.
What a Young Wife Ought to

Know.
What a Woman of 45 Ought to

Know.

$1.35 Each.

THE RYERSON PRESS

Publishers

Toront

Dexter's

STAR

MANIFOLI

LINEN

With unlimited uses. Star Manifold
Linen is a stock that practically •▼try
customer you have could us*, — par-
ticularly for foreign letUrs. Attrac-
tive, strong, durable and beautifully
finished; suitable for pen as well as
typewriter. For all kinds of office
systems, Star Manifold is a recog-
nized business necessity.

Send for samples and price*.

C.H. Dexter & Sons, Inc.

Windsor Locks, Connecticut

The F-B Loose Leaf
Holder

Pat. May 13, 1913

The most demanded and cheapeit
transfer binder. Adjustable to size of
paper »nd diitance between punch
holes. Exchangeable posts. Wholesale
$2.50 per dozen. Send for particulars.

F-B MANUFACTURING CO.

1228 Intervale Avenue, New York

BOOKSELLER AND STATIONER

ih W) Your Sales of Carbons and Ribbons

Are They Sufficiently Large?

Your success with Typewriter Ribbons and
Carbons depends on two factors:

First — The energy with which you get
after typewriter users in your locality;

Second — The quality of the ribbons and
carbons you carry.

On this second factor will depend your repeat
business. Therefore, be particular about the
class of carbon and ribbon you buv. M. & V.
brand has the quality which will bring the
customer back and his steady patronage is
assured.

Your jobber carries a complete line.

MITTAG & VOLGER, Inc.

Principal Office and Factory: PARK RIDGE, N.J., U.S.A.

Agencies All Over the World

i _ ■- ■- -

Goodall's English
Playing Cards

Have An Appealing Record

For a popular and appeal-
ing offering to your cus-
tomers there are no PLAY-
ING CARDS that have the
excellent quality of "Good-
all's" — they are smooth,
clean-cut and artistically de-
signed.

Here is an opportunity for
entire satisfaction for both
you and your customers.

AUBREY O. HURST

32 FRONT ST. WEST, TORONTO

BOOK S E LLER AND STATIONER

Hamilton

Canada

Picnic Time Is Here

Hygienic Paper Products are indispensable
for the summer season.

Paprus Paper Plates

Do not dry out, crack or lose their shape.
Stocked in 5, 7, 8 and 9 inch.

Sanispoons and Saniforks

are growing in popularity. They have

a hundred(uses.

'l?Ut^^^^

*%jl

•C '

^V li

M^&Mr ■■-■

":.*lt

^V>1

^^■■•,*\S<.\

*»' ^9

■imyzm'

j2^;

■ ffl

4ri

Paper Doilies

Round and oval, in dainty lace and embossed
designs. In bulk and in transparent envelopes.

"Snow White" Napkins

An entirely new crepe specialty. Beautifully
embossed and cut-out patterns in plain white.

Also

Lily Paper Cups
Table Cloths

Picnic Packages
Waxed Paper

•/ ■■■:

■ :\ i

Send for descriptive circular and samples.

Hamilton

Canada

PUBLISHED MONTHLY SINCE 1884

Bookseller StotiOMr

and oeetce eauipnec^T journal

Vol. XXXVII. No. 7

THE MACLEAN PUBLISHING COMPANY, LIMITED

PUBLICATION OFFICE: TORONTO, CANADA

JULY, 1921

Last issue

enjoyed a

tremendous

sale

Bob Edwards'

SUMMER ANNUAL

HHTOft OT "THECAMAHY EYE OPENER." ^*~ •«

This issue will
be even larger
and the supply
limited.

34,000 CANADIANS READ THE 1920 NUMBER

This year we are conducting a nation wide newspaper campaign.
Watch the papers and then watch results. This year's edition should
twice outsell last year's success, since they've had time to talk about it.
We have purchased the entire output. Our prices are F.O.B. at any
of our branches. Small quantities-36c, 100 lots-35c, 250 lots-34c,
500 lots-33c, 1,000 lots-31c. Retail price-60c.

Order at once from nearest Branch

THE IMPERIAL NEWS COMPANY, Limited

WINNIPEG

TORONTO

MONTREAL

\ m

BOOKS E L L E R A N D S TATION E R

Macmillan

School Books

Ready — Withou t

Exception !

70 Bond Street, July 1st, 1921.

W'thout any exception every school book authorized (or every province from coast to coast is ready for you on our
slock room floors now. Despite printers' strikes and what-not, there is not a single authorized text you can ask for that
isn't ready for you and in super-abundance. And this is but July 1st! We feel "bucked" about this — hence this
advertisement ! !

BORZOI BOOKS
IN CANADA

The Macmillans ESS Alfred A. Knopf

Y 1HE Canadian Book trade will appreciate our
■*■ particular pleasure in announcing that we still
have the exclusive Canadian agency for the follow-
ing TITLES published by

ALFRED A. KNOPF

PUBLISHER NEW YORK

/. Hamsun HUNGER 3. Fletcher -DEAD MAN'S MONEY

2. Hamsun GROWTH OF THE SOIL 4. Fletcher— THE ORANGE YELLOW

DIAMOND
5. Fldcher-IHE CHESTERMARCK MYSTERY

THE MACMILLANS IN CANADA 70 BOND ST. TORONTO

July, 1921.

BOOKSELLER AND STFATIONEBr-Advertising Section

The Publication of

A NEW TARZAN BOOK

is an event eagerly looked forward to by hundreds of
thousands of readers on two continents.

Canadian readers
from coast to
coast clamor for
"the latest Tarzan
book." Librarians
give Tarzan a
prominent place
among the dozen
books for which
reservations are
filed a month
ahead.

The London Book-
man, remarking
on the indiffer-
ence of English
readers toward
American books,
says: "In the case
of Edgar Rice
Burroughs, early
neglect has been
followed by some-
thing approach-
ing rapture."

TARZAN, THE TERRIBLE

Tells how Tarzan".- search for his wife. Lady Jane, leads him into a wild, un-
known part of Africa, His way is barred by strange creatures of pre-historic
types and his strength and cunning are taxed to the utmost to overcome them.
This new story out-Tarzans all preceding Tarzan hooks with its thrilling new
adventures.

McClelland & Stewart Limited

215-219 Victoria Street, Toronto.

"The Li vest Book List in Canada"

BOOKSELLER AND STATIONER— A dvertieing Section July, 1921.

You will bag a tremenduos catch of sales
if you use as your trap

THE GOLDEN SNARE

JAMES OLIVER CURWOOD'S

most thrilling tale of the Far Northland

Ready in popular copyright edition July 15th.

We furnish the bait in the form of effective advertising material.
This story is being made into a very elaborate production for the
screen and will he given enormous publicity, which will help to im-
press this title upon the attention of the great reading and theatre-
going public. This advertising spent on the hook would cost thous-
ands of dollars. It is free to you.

Here is your opportunity to follow it up in whatever way suggests itself
to you — and the popularity of the author and the action in the story
present many possibilities.

TU is gripping story of Brani Johnson and his Wolves — of Philip ■
Raine and the beautiful girl of mystery he found so far from civiliza-
tion— will appeal to all men and women who like high romance and
breathless adventure in a setting of the "Land of the Midnight Sun."
Read the story yourself — and you'll catch our enthusiasm for pushing
it to big sales. There are thirteen other Curwood titles in Popular
Edition.

Nomads of the North The Grizzly King

Isobel Back to God's Country

Kazan The Hunted Woman

Baree, Son of Kazan The Courage of Captain Plum

The Danger Trail The Wolf Hunters

The Flower of the North The Gold Hunters
The Courage of Marge O'Doone

ORDER FROM

George J. McLeod, Limited

Selling Agents, Toronto

GROSSET & DUNLAP, Publishers

1140 Broadway, New York City

July, 1921. BOOKSELLER AND ST ATIOXEB,— Advertising Section

To Advertisers, and Readers of
Bookseller & Stationer

It is common knowledge that- the union printers in many towns and cities in
Canada and the United States are on strike. For the first time in its 35
years history The. MacLean Publishing Company is involved and we believe you
will be interested in reoeiving a statement as to what the printer's unions
are striking for and why their demands cannot be granted.

A year ago (although the wage agreement at that time had over a year to
r*un) the Toronto Publishers and Master Printers gave their employees vol-
untarily a ICffo advance in wages, making the minimum wage $35*20 for a 1*8-
hour week. This was given in recognition of the fact that living costs were
then advancing. This voluntary agreement for $35»20 a week expired June
1st. Notwithstanding that the cost of living has declined 22% since March
1Q20, the printers' union demanded a I4I4. Hour week and a wage of %Uh*00,
This means four hours per week less work and an increase in rate of pay per
hour of over 337«« Employing printers can grant neither shorter hours nor
higher wages and the saner printers realize that their union's demands are
unreasonable. A large percentage of our own men did not want a strike, but
the union leaders in the United States have ordered it and the strike is on.

Negotiations have been carried on for months. The employing printers have
been tireless in their efforts to bring about a settlement without a strike.
They are now engaged in a fight, not only for their existenoe but for a
principle in which every business man is interested. If the unions secure
their unreasonable demands then the fight would surely be carried to other
industries. Business men with whom we have discussed the matter have been
most emphatic in urging us to take a most determined stand. Stay with it
and we'll stand with you", they say.

And so we shall "carry on" ♦ We shall be somewhat handicapped, especially
at first there may he occasions when you can extend your co-operation and
support and we feel that we can count on you. It is our intention to issue
our publications regularly and as promptly as possible. There will be
difficulties to be overcome, and for a short term our service may not be
up to its usual high standard. If, therefore, your publication does not
reach you on time, if we have to repeat a former advertisement, if proofs are
not submitted, or if we fall short of full efficiency in any way, we ask
your kind indulgence. We are fighting for greater efficiency at a critical
juncture in the world's history, and your co-operation and moral support
will help.

THE MACLEAN PUBLISHING CO., LIMITED

TORONTO MONTREAL WINNIPEG VANCOUVER NEW YORK BOSTON CHICAGO LONDON. INS

^ADE AND TECHNICAL NEWSPAPER AND MAGAZINE PUBLISHERS

MACLEAN'S MAGAZINE DRV GOODS REVIEW - "• *» E R HOUSE

FARMERS' MAGAZINE MEN'S WEAR REVIEW ' -I A D I A N FOUNDRVMAN

THE FINANCIAL POST BOOKSELLER & STATIONER MARINE ENGINEERING

CANADIAN GROCER DRUGGISTS' WEEKLY SANITARY ENGINEER

HARDWARE & METAL CANADIAN MACHINERY PRINTER A PUBLISHER

CANADIAN MOTOR. TRACTOR AND IMPLEMENT TRADE JOURNAL

BOOKSELLER AND STATIONER— Advertising Section

July, 1921.

LOOSE LEAF BINDERS

Loose Leaf Binders of every description kept
in stock in standard sizes and bindings. Spec-
ial sizes made to order on short notice. We
carry in stock a large assortment of metals and
loose leaf supplies ready for shipment. Catalog
and price list gladly sent.

W. V. Dawson Limited.

MONTREAL TORONTO OTTAWA QUEBEC

ailllllllllllllllMnilllllllllMIIIIMIIMIIIIIMIIIIIIIIIIIIIIIIIIIIfllllllllllllHIII IIIIIMIMIIIIIIIIIHIIIIIIIIIHIIIIIIIIIMIIItllllllMI ■ 1 1 M • 1 1 1 1 1 1 1 1 1 T 1 1 1 rt 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 ) 1 1 r 1 1 r 1 1 1 1 1 1 1 1 1 ) 1 1 1 ■ 1 1 1 1 1 1 1 1 1 ( 1 1 ■ 1 1 1 1 1 1 IIIIIIIIIIIIMIIMIIMIMIIIIIMIIIIIIMIIMIIMIIMIIIIIMIIIIIIIINIIIIIIIIIIIIIIMMIL

mmmmm

"Factories
CZECHO-SLOVAKIA

Established
1790

Canadian Distributing Agent:

A. J. McCrae, 23 Scott street, Toronto, Canada

H x

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July, 1921.

BOOKSELLER AND STATIONER— Advertising Section

National Ring Books

Made in Canada by " Canadian Workmen"
in our New Factory at St. Johns, Quebec

Our Royal Ledgers are the strongest and
most serviceable on the market. Our Holyoke,
Emerald and Riverside Ledgers make up a most
complete assortment of made-in-Canada-by-
Canadian-workmen Ledgers, from which the
accountant invariably chooses. Our National
Ring Books and Memo Books can be supplied
in full Leather or Texhide from Vest Pocket to
Letter Sizes by any leading stationer.

Sold only through the Stationer.

Dominion Blank Book Co., Limited

ST. JOHNS - - QUEBEC.

Royal Lcose Leaf Ledger

Holyoke Loose Leaf Ledger

BLANK BOOKS FOR EVERY PURPOSE

To the Stationer and to his Customer, it'? a great satisfaction to be able to meet par-
ticular record requirements exactly.

That is why Stationers like to handle National Blank Books. They cover so many
preferences — size, style, ruling, etc.; they are so easily obtainable; their high quality is
always so assured, that they act as business-builders for many dealers.

Send for catalogs and quotations.

National Blank Book Company
Holyoke Mass.

i^^m

BOOKSELLER AND STATIONER— Advertising Section July, 1921.

Are YOU Selling

CANADIAN

Memo and Ring Books?

There is Only

ONE LINE

That is COMPLETELY

MADE IN CANADA

METALS as well as Binding

It Is Imprinted

SLUCKETT'S #"^
TERLINM
LINE U

"MADE IN CANADA"

We guarantee Quality and Price and can
make immediate shipment of Stock
Items— Specials promptly.

SOLD ONLY THROUGH THE TRADE

July, 1921. BOOKSELLER AND STATIONER— Advertising Section

CONTENTS

PAGE

Printers' Strike Interests Trade 9

No Bitterness Among Edmonton Dealers 10

Camera Supplies for Vacationists 11

Uses One-Cent Sale to Advantage 12

Offer Windows for Canadian Books 13

Pushing Nationally-Advertised Goods 13

Small Office Equipment A Feature 14

Views of Canadians on New Bill .. 15

How Guelph Dealer Handles Hundreds Of Subscribers 16

Advertising Section 17 — 22

Doll Wedding in a Guelph Window 23

Quality Goods Stocked In Kingston Store 24

Selling Picnic Supplies in Summer Months 25

Educational and Physical Development Toys 26

Toys Belong to the Stationery Trade 27

School's Out — Getting After Kiddies' Trade 28

Leather Goods In Great Demand Now 29

Now is Season for Sporting Goods Display ' 30

Defending the Two-Dollar Novel 37

Editorial Page 38

Urges Cultivating Western Tastes 39

Maintaining Volume of Business 40 — 41

Staff Reviews of Seasonable Books 42 — 44

Chats About Authors and Their Works 45

Office Equipment and Business Systems 46

Greater Demand for Books Noticed 47

New Books of the Month — New Goods 48

BOOKSELLER AND STATIONER— Advertising Section

July, 1921.

Pencil Exchange

School Pencils

NO 2 -PACIFIC*^fJJs'S?!W

*MMIIljMIIIIMIlltoMlll.iMJMmMIHMii'ii

Hfc .miUiiw3*

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Ordinary size round pencil
with large diameter lead for
beginners.

Round untipped — good quality
for general use — grades 1, 2,
3,4.

Round — untipped — high grade
quality, four degrees of lead.

Hexagon — yellow and green
finish No. 2 grade only. This
number particularly popular
with school boards. Comes
tipped and untipped.

Drawing pencil — made in five
degrees of lead, high class yel-
low finish.

lirii

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imwtijjim^"

Rounded corners — comfortable
to hold. Four degrees of lead,
with tip and fine red rubber.

Place Your Orders NOW for Fall Delivery

Pencil Exchange

Manufacturers of Lead Pencils
For over 16 years.

Jersey City, N. J., U. S. A.

July, 1921.

Member

Audit

Bureau of

Circulation

BOOKSELLER AND STATIONER

teik

<c\o»d orrccc eQuepcoewT journal

Published
Monthly
Since

1884

Vol XXXVII.

TORONTO, JULY. 1921.

No. 7

Printers' Strike Interests Trade

Booksellers' Sympathies Are With Publishers Affected By The Hold-Out — Rev. S. W.
Fallis Of The Ryerson Press Is Spokesman For The Typothetae — Employers
Satisfied With Progress Made Since June 1.

DEALERS in books throughout
Canada will be particularly in-
terested in the printers' strike
vhich has been under way in Toronto
since June 1. Some of the publishers
vith whom booksellers do business were
lard hit at the outset, but the ranks
if the workers have been increasing
[aily and at the present time the firms
vho do printing and bookbinding are
veil on the road to normal. Booksellers
iverywhere are sympathizing with the
mblishing firms and wishing them well.

Employing printers,, on the whole, are
eported as being well satisfied with the
nanner in which their organization, the
'oronto Typothetae, is filling their de-
nands for labor to fill the places of the
triking printers, pressmen and book-
inders .

According to Secretary Sutherland,
ome of the men being employed were
ormer emDloyees who had quit work
within the last year or so, but were
ound to be as competent as many of
he strikers.

Publisher As Spokesman

The Typothetae, for which Rev. S. W.
■allis, Steward of the Methodist Book
toom and the Ryerson Press, has been
pokesman, recently put into effect a
Ian to train men and women to take
he places of the strikers. Shops were
pened at Brigden's, Ltd., and another
ompany.

"We are following the same plan as
/as followed in Minneapolis, St. Paul,
rrand Rapids and other United States
ities," said he. "We are obtaining ef-
cient stenographers. It has been found
hey can operate the boards with skill
/ithin three months. Plans are being
apidly pushed to establish a school for
pprentices in typesetting."

Mr. Sutherland stated the Typothetae
ad received many communications of
ympathy from the heads of various
oncerns. There was a resolution from
he Purchasing Agents' Association
assed at its meeting of June 8 as
ollows:

"We endorse the attitude of the To-
onto Typothetae in their efforts to
went increased cost of printing «nd
eplore the action of some employing
winters in granting the union demands,
/hich, necessarily, will result in an in-

REV. S. W. FALLIS,

Spokesman for employers in Toronto's

Printers' strike.

creased cost of production, when, at
this period, economic conditions demand
that production costs be lowered rather
than increased."

Denies LTnion Statement

Dealing with the list of firms which
the Typographical Union says has
signed an agreement with it, Mr. Suth-
erland stated that the Artistic Station-
ery, which is one of them, authorized
an official denial of the announcement.
He claimed that the majority of these
shops were employing one or two print-
ers and others were non-competitive and
might have been on a forty-four hour
basis for two or three years.

Following this announcement, the
strike committee of the Typographical
Union announced that it would fight. Its
members said they had been handling
details previously and were now pre-
paring to enter the strike to defeat
their employers.

"We are going into the fight now,"
said a member. "We have received
communications and messages from

other towns and cities from members
inquiring if they should do work being
sent to their shops from Toronto."

For the first time in its thirty-five
years' history, The MacLean Publishing
Company is involved, but although
other publications have been tempor-
arily suspended, "Bookseller am Sta-
tioner" is being published as usual. It
may be a little late in reaching its
readers, but every effort will be put
forth to keep this publication on its
usual high plane of excellence.

Worked For Settlement.
A year ago (although the wage
agreement at that time had over a year
to run) the Toronto Publishers and
Master Printers gave their employees
voluntarily a ten per cent, advance in
wages, making the minimum wage
$35.20 for a forty-eight-hour week. This
was given in recognition of the fact
that living costs were then advancing.
This voluntary agreement for $35.20 a
week expired June 1st. Notwithstand-
ing that the cost of living has declined
twenty-two per cent, since March, 1920,
the printers' union demanded a forty-
four-hour week and a wage of $44.00.

Strikers Present Case

Represented by Andrew Gerrard,
president of the Toronto Typographical
Union, and James Simpson, the case
for the striking printers of Toronto
was presented to the Methodist Confer-
ence. One-half hour was granted to the
delegation to present their case.

Alleged Mis-statements

It was the understanding of the Con-
ference that no debate would be allowed
on the question, but that should any
mis-statement of fact be made Rev. S.
W. Fallis should be given the opport-
unity to reply.

This privilege was claimed by Mr.
Fallis, who said the representations
that had been made would have the Con-
ference believe that there had been a
straight contract between the striking
printers and their employers granting
a forty-four week. This was not so, he
stated .

The second mis-statement, he said,
was that the impression was given that
they were not seeking $44. ^

BOOKSELLER AND STATIONER

No Bitterness Among Edmonton Mer

"See Adam Esch's Store Before You Go" Said E. N. Kennedy And "Say, Isn't Ken-
nedy's The Finest Store You Ever Saw?" Was A. H. Esch's "Come-back"—
Everything In The Music Line In Kennedy's And Office Supplies

Featured at Esch's

EDMONTON A'berta, has three
things of which it has good rea-
sons to be proud.

Two of these are book and stationery
stores. The third is the fine spirit that
exists between them and the other sta-
tioners.

Nowhere in Canada, so state the
travellers, are there finer retail stores
than those known as E. N. Kennedy
Company, at 10080 Jasper avenue, and
A. H. Esch & Company, Ltd., Jasper
avenue and 104th street, Edmonton.

The Kennedy store is broad, with a
high ceiling. Around the sides and back
is a spacious balcony. At the rear of
the store this balcony forms the offices
and private office of E. N. Kennedy. At
one side the balcony is enclosed with
French windows to form six sound-
proof music rooms, where the salesmen
demonstrate phonographs and show rec-
ords. The broad floor of the store is
laid out in circles, precisely as Mr.
Woolworth would do, except that the
fixtures are of light oak and the com-
partments are made by the use of wire
desk baskets.

Store Marked Off In Circles

All kinds of stationery needs are dis-
played in this way; also in other circles
a line of toys, etc. Each circle is com-
plete in itself and is kept in scrupulous
order.

Along one wall are displayed and
stocked all kinds of commercial sta-
tionery. Along another, social and per-
sonal writing papers are arranged.
Near the front on one side stand large
glass display cabinets of advertised
pens and pencils. Opposite is the music
department, with "classics" racked on
the wall, and popular sheet music dis-
played on the counter. A piano com-
pletes this department, and one of the
music salespeople is, of course, a mu-
sician. A small but well-chosen stock
of stringed instruments is also shown.

The unique feature of the store is,
of course, the manner in which the
place is departmentalized by the use of
the circles, each composed of two U-
shaped tables with passage between.

All bills are paid, not to the clerks,
but to the cashier, who is centrally lo-
cated near the door. Here each slip is
rapidly checked on an adding machine,
errors being avoided by this system.

A. H. ESCH

Amen;? the booksellers and sta-
tioners of Canada there is none
more progre:sive and alert than
this Edmonton man who was recently
elected by acclamation representative f
Alberta on the executive of the new
Booksellers' and Statior.ers' Association
of Canada. In the formation of this as-
sociation Mr. Esch played a leading part,
as some time ago he suggested such an
organization and pledged his support. It
is his firm belief that co-operation is a
splendid thing for the trade and that
a great deal can be accomplished if
booksellers but work together. With his
opposition in Edmonton and throughout
Alberta, Mr. Esch is on the very best
of terms and a glance over his store
will convince anyone that this policy has
by no means interfered with his business.

As the "Bookseller and Stationei
man was leaving, Mr. Kennedy sai<
'"By all means, go across and see Ada
Esch's store. I think my store is vei
handsome, but Adam Esch has a sto;
that is a credit to the town."

"Bookseller and Stationer" then ho
footed it down to 104th street, and tV
accompanying photo will show the stoi
that Mr. Esch conducts.

Upon hearing that Mr. Kennedy ha
mentioned his name, Mr. Esch can
back with: "Say, isn't that store <
Kennedy's the finest you ever saw?'

Mention might be made at this poii
that both Mr. Esch and Mr. Kenned
as well as half the other stationers i
Alberta, put in many years of the
training with D. J. Young1, of Calgar
Besides Messrs. Esch and Kennedy thei
are J. G. Robertson of Lethbridgt
Weber, of the Vancouver Stationery ar
several others. But Young is looked uj
on as the "daddy of 'em all."

Building Up a Department

Mr. Etch's store differs from the Kei
nedy store in shape, being long ar
narrower. In fact, it used to be a saloc
in the wild and woolly days. The stot
of how "Esch" moved in over night b
the loyal work of their twenty-two en
ployees is a story in itself.

Mr. Esch does not carry music; r
specializes on files, loose-leaf system
forms, cabinets, etc., and claims thi
when he is selling a good bill <
binders, ledgers, etc., he does not wai
any jazz from the music departmer
setting up a counter attraction.

When Mr. Esch gives attention to ar
department it gets intensive attentioi
Witness the photographic department
Fast Photographic Service

Mr. Esch decided that what th
northern city craved was a fast-servic
amateur-finishing photo plant. B
boarded the train, searched five larg
eastern cities for a model plant, foun
what he wanted, bought complet
equipment, and came home. He had th
first printing and drying machine in thi
territory. Today fourteen people ai
employed in this department and the
give an eight-hour service.

ESSENTIAL TO THE RETAILER AT ALL TIMES

Not .only is A. H. Esch of A. H. Esch and Company, Edmonton, Alberta, a close follower of
Bookseller and (stationer, hut he also secures an extra copy of this live trade publication for the man-
ager of his book department

"He reads every word from cover to cover.'- says Mr. Esch, adding: i;I can assure you that at all
times Bookseller and Stationer" is essential to any retail stationer. From it many points of valuable
assistance may he garnered."

BOOKSELLER AND STATIONER

Camera Supplies for Vacationists

Everything The Amateur Photographer Might Need May Be Found In A. H. Esch's
Store In Edmonton — Special Section Reserved For This Trade — Snapshot
Albums Where They Cannot Be Overlooked.

JUST WHY more booksellers and
stationers do not handle camera
supplies to a greater extent than
they do is something that has yet to be
explained. There is good money to be
made in this class of merchandise and
it is clean to handle and requires but
little salesmanship. Display here does
nine-tenths of the work.

At the bottom of this page is a good
reproduction of the interior of A. H.
Esch's store in Edmonton, Alta. It will
be readily admitted that not many stores
— taking in every line of endeavor — are
more pleasing to the eye. Display seems
to be, perhaps, the first essential and
yet there is nothing in the way of "junk-
iness" about the store.

Toy Department In Rear
To the left may be seen the depart-
ment devoted to the handling of office
supplies. Everything that might be
called for in the most up-to-date office
is stocked here and a sign on one of the
pcsLs informs callers that loose leaf
books and forms may be had for the ask-

ing. It is impossible, of course, to put
everything where it can be seen, but
signs of this nature lead the way to th 2
store room.

At the rear of the store — where the
kiddies can enjoy themselves to their
heart's content, is the section devoted to
toys and dolls. This is certain'y a good
place for this class of merchandise, as
children are slow buyers. They like to
look and amuse themselves with the
hundred and one things on display even
before buying the one article which hr.s
taken their fancy. And when roped off,
as it were, at the back of the store, they
are not in the way of other customers.
Nor does their carefree chatter annoy
others.

Books and magazines are in a handy
corner at the right and in the next sec-
tion may be found everything the ama-
teur camera fiend might want. A large
sign draws attention to this department
and sma'ler signs then tell the kind of
work that is done. An entire case is de-
voted to cameras and the remainder of

the department is stocked with supplies
of all kinds, while down the center of
the store is a table on which snapshot
albums are strategically displayed so as
to catch the eye of customers coming in
or leaving the store.

Developing And Printing

Particularly at this season when va-
cationists are one of the liveliest classes
in the community should cameras and
photographic supplies be played up.
Whether the installation of a department
for developing and printing of films and
plates is a practical thing for the sta-
tioner is a matter depending on the par-
•icular condi ions of the store's location,
but the maintenance of such a depart-
ment is an excellent feeder for other
sales. It is not necessary that this work
be done in the store, as there are con-
cerns in ail of the larger cities at least
whe^e the work can be handled, the re-
♦ailer receiving a profit on all work done
for him.

In many other ways, too, can the
Continued on page 13.

BOOKSELLER AND STATIONER

Uses One-Cent-Sale to Advantage

Edgar J. Vickery, Limited, of Yarmouth, Nova Scotia, Finds China One of Best Side-
Lines in Book Store — Value of a Patriotic Window Trim on Set Occasions is
That "It Shows People You Are Up To Date."

IN THEIR e.forts to keep business this
year well up to the mark set dur-
ing the past few years booksellers and
stationers in all parts of the country
are experimenting with many schemes
and doing everything in their power in
the hope of inducing the public to buy.
The Edgar J. Vickery, Limited, book-
sellers and stationers of Yarmouth,
Nova Seoti\ are well up to the fore in
campaigns of this kind. The Vickery
windows are always right up to the
minute, advantage being taken of every
set occasion, celebra'ion or local event
worthy of notice, and during the cur-
rent year sales of all kinds are being
resorted to with not a little success.

The "Why" or Special Sales.

"Our Saturday 'specials' have been
very successful" said Edgar J. Vickery,
Jr., secretary of the firm, in discussing
this matter with the editor of "Booksel-
ler and Stationer". He added: "Some-
times these sales have been put on to
introduce a special line and sometimes
to push a line that is sticking. We
use them on regular lines in the hope
that we may gather in some new faces.
We have also tried the "One Cent Sale"
very successfully on two occasions — that
is one article for 75 cents and two of
the same kind for 76 cents".

Thh one-cent-sale idea has been
found a winner in drug stores and Mr.
Vickery has shown that it might easi'y
be applied to book stores, too. The
object of the scheme, when originally
planned, was to put full-size gjoot'j.'
instead of samples into the public's
hands and in this way educate them to
a geed knowledge of the stock in hand.

According to Mr. Vickery, there are
many side lines carried with success by
the bookseller and stationer.

"We have found fine china to be our
best M"e!' he spid. "We also carry golf
and tennis goods with remarkable suc-
cers and wc have found, too, that it pays
well to push the greeting card business.
It is growing with great rapidity.

When we sell a gift we sell a card suit-
able for the occasion to go with it".
Seasonable Window Displays.

The use of a rubber stamp on every-
thing in sight Mr. Vickery believes is
splendid and at the s.ime t;r.i° ch'.ap
advertising. Th? stamp used by \ iek-
ery's is «l follows :

VICKERY'S BOOKSTORE
Latest Magazines
Subscriptions Taken
For All Magazines

Added Mr. Vickery: "There is only
one thing to be careful of. Most of
the publishers reserve the right to re-
ject any "Returns" bearing a trade
stamp. Don't stamp too many of those
that are not returnable ahead of time."

Touching on seasonable window trims
which have been found of value the
Yarmouth dealer said: "On April 9th,
th.3 anniversary of Vimy Ridge, we trim-
med our window as follows: The bae'e
ground and bottom consisted of a large
Canadian flag. In the centre we placed
a large trench map showing the whole
ridge and battlefield, and marked on it
the Canadian front line in the early
morning and the new line we had reach-
ed in the evening. The lines were
marked with two colors of string, wov-
en through pins. This map stood ver-
tical on an easel. At one side was
placed a large German shell case, which

The illustration above gives some
idea of the nif tineas of Vickery' s
window trims. It is the belief of
this firm that the window should
be one of the brightest things
about the store and in passing
Vickery's the people of Yarmouth
can always find something to in-
terest them. It takes time, of
course, to fashion attractive trims,
but the time here is like money
paid out for advertising in good
media. It is well spent.

by the way, was a 440 mm., and probab-
ly the largest used outside of the Big
Bertha. At the other side was one of
our own steel helmets resting on some
sprays of artificial maple leaves. In
front we had a neat sign "Vimy Ridge"
April 9th— 1917— "Lest We Forget"
There were also a few small things
along the front, such as the two new
war medals and the Lusitania medal
which the Huns struck to commemorate
the sinking of that ship, etc."

.Linking "Ad" With Window

"A window of this nature" added Mr.
Vickery, "may not sell goods but it
surely draws the crowd as there were
from ten to twenty persons gathered in
front of the store practically all day
Ion?. We also had a similar trim the
week that our Memorial Monument
Campaign was on, using some of the
Victory Loan Posters that were suitable
c'ianeing the wording at the bottom*
There are plenty of occasions for such
trims during the year and the window
space is only taken up for a day 'each
time, It shews reonle that you are
up-to-date". Mr. Vickery was through
the Vimy battle him=elf and the maps
were the ones he used. He also has a
collection of shell cases one of every
size used by the Germans, which have
proved of interest to others.

"We usually try to run our window
trims and advertising together, display-
ing the goods advertised with a mention
in our Ad. 'to see our window' added
Mr. Vickery, who thinks this is a good
thin? to do at least part of the time.

Vickerys' are contemplating giving
away toy balloons to the children some-
time in August, with an "Ad" in regard
to school supplie?. "It pays to make
friends with the children" says this
dealer. "They always remember where
they are well treated and, again, they
are growing and will be the buyers of
other things later. In serving young
folks don't be too brusque as their feel-
ings are easily hurt and they remem-
ber."

tf U U K S Ji, L, L li it A IN U SiAllUlNLK

1<5

Offer Windows for Canadian Books

Ottawa Dealers Are Prepared To Let Publishing Houses Have Space For Propaganda
Work In The Interests Of Canadian Literature — Feeling Is That Reading
Public Needs Only A Little Encouragement.

THE PROPOSAL to have a Cana-
dian authors' week in November
meets with the hearty and enthu-
siastic approval of Ottawa booksellers
and stationers.. Any the local represen-
tative of "Bookseller and Stationer" has
spoken to about the matter have ex-
pressed themselves as being prepared
to do everything in their power to make
it a success. One prominent dealer, who
does not go in very extensively for books
by Canadian authors, has offered to give
one of his windows over during that
week to any Canadian publishing con-
cern which would care to put in a dis-
play of Canadian works, with the under-
standing, of course, that he be given a
commission on any of the books he sells.
Propaganda Work Would Help.
"We will be pleased to lend our sup-
port to this movement," said John Hope,
of James Hope and Sons, the oldest es-
tablished firm of booksellers and sta-
tioners in Ottawa. "There is nobody
who would be happier to lend a hand
in developing Canadian literature than
myself. I have a good window, prob-
ably one of the most popular in Ottawa,
and I am prepared to use it to the
fullest extent in putting this stunt
across. There is no doubt but that all
the reading public needs is a little en-
couragement to get it into the habit of
reading books and stories by Canadian
authors, and I believe that a little prop-
aganda work such as this would help
a srreat deal."

C. H. Thorburn, of Thorburn and
Abbott, said he had given the matter
some consideration and had come to the
conclusion that it was a first-class prop-
osition. He thought it would surely be
to the interest of every bookseller in
Canada to fall in line with the proposal

and make it a point of boosting books
by Canadian authors in every conceiv-
able manner during that week.
A Progressive Scheme

T. B. George, of T. B. George and Co.,
also expressed his willingness to fall
in with what he considered a progres-
sive scheme.

"As I am specializing in fishing-
tackle, toys and bric-a-brac, I am not
carrying a very extensive line of books
of any kind, and very few by Canadian
authors," he said, "but if there is any
Canadian publishing company which
would care to use my windows for the
purpose of bringing these books to the
attention of the public during that week,
I would be more than pleased to let
i hem have the use of them. Of course,
if I sold any of the books I would ex-
pect a commission on the sales, but I
would not be looking forward to that
feature of it. I feel that the public
should be better acquainted with Can-
adian literature, and therefore would be
'lad to be of some assistance in boost-
ing the matter along."

Readv To Do All Possible

Another dealer who has not yet de-
veloped a very extensive book trade but
who has stated his desire to contribute
his share towards making the "week" a
success is Ritchie Veehsler, pronrietor of
Ritchie's bookstore, corner of Bank and
Somerset streets.

CAMERA SUPPLIES SELL

< Continued from page 11.)
boV/se'ler and s ationer increase his rev-
enue by catering to the vacationist. Sou-
venir goods frcm views of the district to
painted china and glassware are always
in demand during the summer months

and greeting cards suitable for sending
to the folk at home are sure, if properly
displayed, to be quickly picked up.

Stickers, paste, tags, writing material,
straps for baggage, playing cards,
bridge scores, thermos bottles, lunch
kits and leather goods of all kinds are
also vacation requirements and will be
called for if the proper promptings are
given .

Nowadays there are few people who
are unable to take a vacation. This
means that nearly every person is off
somewhere at some time during the sum-
mer. This being the case, the dealer is
in a position to "get 'em both going and
coming." He can sell to his fellow towns-
men about to start off and he can sell,
too, to those from other places visiting,
camping or summering in his community.

What is more, the vacationist always
seems to be ready to spend more while
away from business than at any other
time .

From Now Until October

The main thing is to make the most
of the special business which comes
along regularly at this season. Let the
dealer just collect his wits for a few
minutes and con over the goods he has
in stock that might be suitable for va-
cationists.

There are scores of articles on the
shelves and in the store-room which will
pass over the counters faster now than
at any other time. Some attention
should be given to these from now until
October for the holiday season in this
country stretches out until early fall and
all the time there should be "good pick-
ings" for the man who goes right out
after whatever business may be floating
round .

WE SELL 'EM

NATIONALLY ADVERTISED GOODS

The Edgar J. Vickery, Ltd., booksellers and stationers, of Yarmouth, Nova Scotia,
recently pulled off a "stunt" which is well worth passing on. The illustration shown
here was not just the same as the one used by Vickery's, but the idea is the same, the
man and the megaphone both being used by the Yarmouth dealer. The Vickery "stunt"
consisted of a window display of merchandise nationallyadvertised in the leading magazines.

"We cut the advertisements from the magazines," said Edgar J. Vickery, secretary, in explaining the idea to
the editor of "Bookseller and Stationer" and mounted them on neat cards, supplementing them with some from
"Bookseller and Stationer" and "MacLean's." We placed these in our window with the article advertised in front
of the card. In the centre we displayed a card showing a man shouting through a megaphone and underneath was
the assurance: "We Sell 'Em — Nationally Advertised Goods." It made a very attractive display and certainly
brought results.

BOOKSELLER AND STATIONER

Small Office Equipment a Feature

Old Ottawa Fiim Now Known As James Hope and Sons, Ltd., Started Out By Special-
izing In The Manufacture Of Account Books — Fact That Firm Does All Its
Own Printing And Binding Helps Along Sales Of Stationery.

OTTAWA bears the proud distinc-
tion cf being the home of one of
the oldest, if not actually the
oldest, retail bookselling and stationery
establishments in Canada. It is just
fifty-seven years ago since James Hope,
now the head of the firm of James Hope
and Sons, Ltd., announced to the then
not overly populated town of Ottawa
that he had entered into a partnership
arrangement with Henry Home, the two
being fully prepared to meet the re-
quirements of the community in-so-far
as book-binding, printing and the supply
of general stationery was concerned.
That was the foundation of a business
which has grown to be the most ex
tensive in its line in the Capital City.

Started In General Store

When James Hope came to this coun-
try in 1857 he had not the remotest idea
of entering the book-selling business.
He first saw the light of day in Aln-
wick, Northumberland, England, on May
13, 1833. He attended the school of
Douglass and Son, Alnwick, from 1838
to 1844. He entered the employ of
Messrs. Patterson and Nephew as
draper's apprentice, and then served
with Messrs. Bainbridge and Company,
Newcastle, from 1852 to 1857. His in-
tention in coming to Canada was to take
up land. After visiting several districts
both in Ontario and Quebec, and inter-
viewing prominent men, among them the
late John Durie, then Crown Lands
agent at Ottawa, he decided not to do
so. Mr. Durie offered him a position in
his general store, and being impressed
with the beautiful situation and pros-
pect of Ottawa, which had then been se-
lected for the Capital of Canada, he ac-
cepted the offer.

Being of an ambitious and progres-
sive nature, Mr. Hope immediately set
about originating ideas for the general
advancement of the establishment. For
his early services, he received the mag-
nificent sum of $20 a month, which
carried with it the privilege of working
en certain days of the week from
seven o'clock in the morning until
eleven o'clock at night. There were
no forty-four-hour weeks in those
days. One of the conditions upon which
ha accepted employment was that at the
end of five years he be granted six
weeks' leave of absence to pay a visit
to the Old Country. When the five years
were up, Mr. Hope persuaded his em-
ployer to get rid of his stock and gen-
eral merchandise and go in for books
and stationery. Mr. Durie agreed and
commissioned his young employe to go
to England and purchase a stock of
books, which might be suitable for the
needs of the people of Ottawa at that
time.

The books were purchased in due
course, but when Mr. Durie received the
invoices he suffered a severe shock.

"That young man has ruined me,''
was one of his first exclamations. James
Campbell, of James Campbell and Sons,
Toronto, who happened to be in town at
that time, assured Mr. Durie that young
Hope had not done anything drastic, and
volunteered to take the books if Mr.
Durie did not want them . But Mr. Durie
kept the books and realized a very re-
spectable profit on them.

Account Books Manufactured

Shortly after this Mr. Hope left Durie
and entered the employ of James Camp-
bell and Sons, Toronto, as a traveller,
continuing in that capacity until invited
to join Henry Home, who had been in
business for himself in Ottawa for sev-

eral years. At the time they joined
hands and commenced to do business
together at the corner of Sparks and
Elgin streets, John Henderson, former
city clerk, who died a few years ago,
at a ripe old age, was in the bookselling
business at the corner of Sparks and
Canal streets, where the Russell Hotel
now stands. The principal business
carried on by Messrs. Home and Hope
at the beginning, was book-binding and
selling general stationery, artists' ma-
terials, school books, bibles and other
church text books, and printing and
lithographing. Their announcement card
bore the information that: "Particular
attention is given to the manufacture of
account books." And that phase of the
business has been continued and con
siderably developed throughout the his-
tory of the firm.

Expert Window Dresser Kept

Following the death of Mr. Home, two
years later, Mr. Hope bought out the
businesses of Henderson and Company,
and John Durie and Son, and of more
recent years, he took over the busines^
of James Ogilvie. The incorporation of
the business, under the title: James
Hope and Sons, Limited, was effected
in 1915. It is now just sixty-eight years
since this business was established by
Mr. Henry Home.

It was not until after the business of
John Durie and Son was taken over that
Mr. Hope went in extensively for the sale
of bcoks. Put from that date on, he has
continued to build u^ a splendid and
popular book department. w^i°'~ :s ''"l-
doubtedly one of the finest in Ca a it.

About ten years ago the firm moved

into more commodious quarters, but the

business is being carried on, on such

an extensive scale that it has been found

(Continued on page 15.)

BOOKSELLER AND STATIONER,

Views of Canadians on New Bill

Trade Shows Great Interest In Copyright Act Which Was Passed By Canadian House Of
Commons On May 25— Government Official Claims Measure Places Authors
In A Much Better Position Than Before.

[F EVERY bookseller and stationer
in the country would communicate
with the member of parliament in
lis district when legislation that might
,e harmful is proposed there is no doubt
rot that it would be a great thing for
he trade. When the Copyright Bill
vas before th? house at Ottawa the
Sdgar J. Vickery, Limited, of Yar-
nouth, Nova Scotia, communicated with
he local member at Ottawa with regard
o its possible effect on magazines. The
nember's replies are presented in part
lere as follows:
'Dear Mr Vickery:

I have received assur-
inces from the Department of Justice
hat the operations of the New Copy-
right Bill will not affect in any way
he importation or sale of American
nagazines. The Minister also inform-
>d me that in all probability the restrict-
ons on serials would likely be removed
n the final adjustment of the bill; that,
wwever, is not a certainty, but so far as
nagazines are concerned his decision is
hat they are not in any way affected.
(Signed)— E. K. Spinney.

Passage of The Measure

A few days later Mr. Spinney wrote
igain, saying: "This Act has not yet
passed the Committee of the House but
will be dealt with in a few days. I am
relying on the assurances given me by
the Hon. Minister of Justice who is
dandling this legislation, that the state-
ment I made to you on the previous day
is perfectly accurate."

As announced in the last issue of
"Bookseller and Stationer" the famous
Bill was passed by the House of Com-
mons on May 25.

Referring to the Government's seem-
in<r delay in dealing with the matter,
Philip Ritchie, of the Federal Depart-
ment of Trade and Commerce, explained
in discussing" the measure in Montreal,
that Canada could not act until all the
nations subscribing to the revised con-
vention of Berne had signified their
willingness to allow Canada to pass
reciprocal legislation with regard to the
United States heavy restrictions on the
author under the American copyright
law. The consent of all the nations to
this protocol of the revised convention
of Berne was received only in 1914,
and the war interfered with copyright
receiving any attention from the legis-
lators. The bill introduced in 1919 had
been dropped on account of many differ-
ent interests which offered opposition to
it, and the second bill introduced a year
ago fell by the wayside through stress
of parliamentary business.

JAMES HOPE,

President of Jo men Hope & Sons, book-
eellere, bookbinders and stationers, Oi-
ttunt, Out., also president of the Hope
Realty Company. In his 99th year, he
is hale and hearty and still takes an
active interest in the business.

Thinks Authors Favored

The speaker did not disguise the fact
that the authors would orobably consid-
er the present bill a half loaf, but
advised them to accept it. The Govern-
ment, said the speaker, feels it cannot
legislate for one class, and eo its provis-
ions will probably appear in the nature
of a compromise to all classes affected
by the bill such as the author, the pub-
li her and printer, the labor element in
connection with the publishing and print-

SMALL OFFICE EQUIPMENT

(Continued from page 14.)
necessary to utilize the back portion,
two top stories and the basement of an
adjoining building. There is nothing
whatsver in the line of books, stationery
and rmall office equipment that is not
sold by James Hope and Sons. They do
all their own printing and binding, and
it is because of this that the stationery
end forms the biggest part of the
business.

This firm exercises particular care
with regard to the window, believing it
to be one of their best sales promotion
agencies. For many years they have
had the services of an exoert window
dresser who has continued not only to
attract trade but to win public approval
for the quaHfy of his displays.

ing, the phonograph companies and last-
ly, the reading public. Mr Ritchie felt
suie that any representations which flhe
convention of authors would care to send
t'i the Government would be received
with sympathetic consideration. The pre-
sent bill was said to fix the term of copy-
right at the author's lifetime, and lifty
years afterwards, and to make a sub-
stantial extension to the property sub-
ject to protection. For instance, it
provided for the law to be applied to
any works which may be reproduced
by sound; also the dramatizing or the
using for the scenario of moving pic-
tures any works of a non-dramatic
character. i

The speaker concluded by pointing out
that the bill with all its blemishes and
imperfections, would, if passed, place the
authors in a much better position than
that occupied by them hitherto, in which
they had very scanty and insufficient
protection. It would be possible, also, to
seek redress in the future by having a
subsequent amendment to the bill, the
securing of the passing of an amend-
ment to an act of Parliament being said
to be a much simpler matter than that of
getting through the House.

Montreal Man's Impressions

"It has been demonstrated in many
different connections that any act per-
formed solely for selfish interest or for
the purpose of "getting even" will very
frequently react against the very people
it is intended to protect", said Frederick
D. Hartman of Chapman's Book Shop,
Montreal, P.Q., in discussing the ques-
tion of interest to every dealer in books
in Canada.

"This Bill, apparently proposed and
supported by the Department of Trade
and Commerce is a direct slap at the
United States Authors and Publishers
for the purpose of getting even with
them for the "Manufacturing Clause"
which demands that an author before
obtaining copyright in the United States
must have his work printed and bound
within the United States," wrote Mr.
Hartman in Publishers Weekly, adding:
"The United States is practically the
only civilized nation not a party to the
Berne Convention which first met Sep-
tember 9th, 1886, and last met Novem-
ber 13th, 1908, and formed reciprocal
copyright laws between the contracting
nations. Canada has been a party to
this convention through her allegiance to
the United Kingdom, and it has been
possible for American authors to obtain
protection for their works in Canada by
simultaneously offering them for sale in
England with their publication in the
(Continued on page 16.)

BOOKSELLER aND STATIONER

Handling Hundreds of Subscribers

Russell Daly Of Guelph, Ont., Makes Splendid Use Of Old Racks That Once Housed
Phonograph Records — Every Customer Who Takes Newspaper Or Magazine
Has A Number So That Clerks Do Not Have To Be Hindered At Their
Work By Numerous Calls A Day.

TAKING advantage of the fact
that his store is open until late
at night for the accommodation
of his customers who wait for the To-
ronto evening papers, Russell Daly, of
Guelph, Ont., has now added ice cream
cones to his stock. Mr. Daly does a big
business in stationery, newspapers, mag-
azines, photo supplies, souvenir goods,
leather novelties, greeting cards and
tobacco, and less than a month ago he
extended his activities to the handling
of ice cream cones. He also does quite
a nice little business in ice cream
bricks .

"I expect to do well with the cones,"
said Mr. Daly to the editor of "Book-
seller and Stationer," adding: "The ice
cream business is really velvet. It's just
like finding money. I have a rubber
stamp which advises all and sundry to
'take home a brick.' This reminder is
stamped on every paper. And it is
■cheap advertising, as it costs nothing,
apart from the initial cost of the stamp.
The clerks stamp the papers in their
spare time so that time which might
profitably be devoted to other work is
not taken up. We keep the cones in
view of the customers on the counter
and, of course, these are constant re-
minders and teasers in hot weather. Our
store is open until late at nights to get
the late editions of the Toronto papers
and kiddies coming in for papers see
the cones and carry them away. This
means that the cones really sell them-
selves, as very little, if any salesman-
ship is required."

Handling Customers Systematically

Mr. Daly, whose business was estab-
lished some fifteen years ago, has now
quite a nice paper clientele, some of
which has stuck with him since as a kid
he rustled papers around on a bicycle.

That it pays to give both magazines
and newspapers a good display is the
belief of this Guelph dealer, whose
methods of showing his wares are both
effective and unique. In the Daly store
records were handled at one time, but
the racks in which these were held have
now been divided into compartments
similar to post-office boxes, and this
scheme has been found very convenient
and practical for both the clerk and the
customer. As Mr. Daly explains it:

"We have every customer's name and
number in a book and when the mag-
azines come in we look up the book,
find the number and then put the mag-
azine in the box bearing the correspond-
ing number. The customer comes in and
looks at his box. If there is nothing
'ihrce and nothing else is wanted he
d< esn't bother us — just continues on his

way. Before we hit upon this system
we had to write the names of subscrib-
ers on the magazines and then arrange
these alphabetically. This meant quite
a bit of work and sometimes no end of
confusion. Our new plan, though, works
fine. At first there was a little difficulty
when the customer would forget his
number, but this seldom happens now
and when it does we have names and
numbers so arranged that it takes only
a second for us to find out and let him
know his number."

People Appreciate Attention

"From time to time we get a new
idea for improving this service with re-
gard to both newspapers and magazines
and the people appreciate the attention,"
declared Mr. Daly. At the present time
there are 544 cubby holes for magazines
and 192 for the daily papers. Beside the
daily paper racK is a list of subscribers'
names and numbers so that if a sub-
scriber iorgets his number he can easily
look it up."

About twelve dozen fountain pens are

VIEWS OF CANADIANS

(Continued from page 15.)
United States. But, as before stated, a
Canadian author must have his work
printed and bound in the United States
before receiving protection there.
Fifty Years' Protection

"In 1906 the Canadian Parliament
passed a copyright act which gave the
Canadian publishers the right to pub-
lish any outside work and receive a
Canadian copyright, providing the work
was printed and bound in Canada, but it
did not prevent the importation of for-
eign works and the sale of a book in
Canada is so small as compared with the
sale in the United States, this did not
form an effective weapon with which to
combat the American "Manufacturing"
clause. The amendment just referred
to would prohibit the importation of
American works and license pirating of
any American book by the Canadian
publishers and give them protection for
fifty years.

Enter Author's Association

"It gradually dawned on the Canadian
authors, who represent the makers of all
copyrightable material that this would
react more severely against themselves,
as their greatest sales were made in the
United States."

M-. Hirtman then tells of the meeting
of Canadian authors in Montreal, the
formation of the Canadian Authors'
Association and appointment of a copy-
right committee to go fu'ly into the
question.

carried in stock continuously and the;
Mr. Daly has found to be a good lin

"We conduct our business on a cai
basis," said Mr. Daly, "and at the fii;
of the month we stamp every paper thj;
goes out with a notice that such i
amount is due. Subscribers have coi'
to know that the subscription price i
expected at this time and they .1
'come through' handsomely."

According to this dealer, chocolat;
and ice cream in a store of this kind >
well together. At this time of the ye;,
too, developing and printing bring i
good business and plays a big part i
tiding over the dull period. Statione
he considers a steady revenue-produc-
and for this reason it is kept on tabl;
in the center of the store. Office su-
plies such as ledgers, journals and fill
are also carried and although Mr. Dal;;
stock is small just now, this is one li i
to which he purposes giving consid<
able attention.

Getting After Summer Trade

"Being courteous to the public I woil
consider, perhaps, the biggest factor
successful merchandising," said IV.
Daly. "A man in business has to ■
careful to treat every person the sap
way. It is essential that their con
dence should be gained. Another thir
that counts is the presence of the pi
prietor. For some reason or other ti
public always wants to see the manag'
around and if he is away a good d«
of the time the impression created
certainly not favorable."

As a rule, one window is given ov
to stationery and the other to tobac(
but just now Mr. Daly is making a dri
for the summer trade by putting Chine
lanterns and flags on display. Now th
the open season for garden parties, p
nics and outings is at hand, this cla
of merchandise is in more or less ge
eral demand. Paper lunch sets, pap
bibs and picnic supplies are beii
pushed, too, at the present time.

Pennants and cushion tops to whi
touring parties might take a fancy a
strung across the store throughout t
summer months and emphasis placed <
the fact that films left in by five o'clo
will be developed and printed by s
o'clock the following evening. Hig
class chocolates, nut bars and misct
laneous small confections are kept
the front of the store in a case plac^
so that passersby can see them.
Bargain Books For Campers

On a long table down the center i

the store magazines and papers are ke;

always on display and there are se

arate cases for leather goods such ;

(Continued on page 34.)

Featuring Toys and Other Lines for Children's Trade, Sporting Goods, Fancy Goods, Leather Goods,

Novelties and Kindred Lines

Special Section of
BOOKSELLER & STATIONER

TORONTO, JULY, 1921

Vol. XXXVII
Number 7

Better Balloons for Better Business

Mohican Line

Finest quality
Rubber, in fast,
brilliant and
non-poisonous
colors.

"MOHICANS"

inflate larger and

last longer than

the ordinary.

The little Things count as
well as the Big Ones

For Booksellers and Stationers, Fancy
Goods Departments, etc. there is no line
of Smalhvares in greater demand or thai
brings faster turnover than the "Mo-
hican" range of Gas and Toy Balloons
in all sizes, colors and shapes, including
Squawkers, Twist Valves, Reed Stick>,
etc. This line has become very popular
for Favors at public and private festivi-
ties. MOHICAN BALLOON PACK-
AGES comprise a special selection of
Toy and Gas Balloons of different
shapes and colors and are of exceptional
value and attraction.

For wonderful results in advertising
try MO I IIC A N AD] rER T I SI NO
BALLOONS. We imprint any word-
ing desired.

GAS BALLOON?
TOY {/ADVERTISING
* BALLOONS* -j

Write for Samples and Quotations.

Robertson & Murphy, Limited

247 St. Paul Street West, Montreal
Sole Canadian Representatives for

^eMOUICAN RUBBER C(W.

AS H LAN D, OHIO. U.S.A.

BOOKSELLER AND STATIONER— A dvertising Section

July, 1921.

TOYS AND FANCY GOODS

Be prepared 'for Christmas Business by making your
selection now, while the assortment is complete.
For the coming season we are showing the best line
that has been possible for years.

Toys, Dolls,

Games,

Fancy Goods,

Decorations,

China,

Glassware,

Electric Fixtures,

Druggists' and

Tobacconists'

Sundries.

NERLIGH & GO.

146 -148 FRONT ST. WEST TORONTO

■J:

July, 1921.

BOOKSELLER AND STATIONER— Advertising Section

GILBERT TOYS

They make "turnovers"--not "leftovers"

We illustrate herewith just a few of the numerous new ones

Magnetic Fun and Facts, retail $5.25

Carpenters' outfit and Tool chests from $4.50
to $55 per set

New No. 4 Erector set, retail #7.50

REG U > P>T.O».

—Made in Canada—

We are putting out a New number four set with
knocked down motor— all in a card board box for the
pre-war price of No. 4, namely $7.50 retail. No. 6
set in wooden box with motor will be built up with
extra parts and sell at #10 retail. No. 1 retails #2.25;
No. 2, $3.75; No. 3, £5.25, etc., etc.

Erector-Magic-Electrical Sets- Civil Engineering-Puzzle
Parties—Wireless Sets-Wheel Toys-Chemistry-Toy Motors
—Toy Transformers-Miniature Machinery— Tool Chests-
Magic-Machine Guns-Mechanical Toys— Anchor Blocks,
etc., etc.

Toys cannot be approached by any other line. They
are the most widely advertised toys in the world.

The A. C. GILBERT-MENZIES CO., Limited

439 King St. West, Toronto

Mfrs. of Gilbert Toys in Canada. Agents for Gilbert's Polar Cub Fans and Electrical Specialties

BOOKSELLER AND STATIONER— Advertising Section

July, 1921.

^-:iu SUES 51 :{n M :r>r^i auTSu tttt Tni ;iTr^ :hT r^rfc rgrnTr^TigTri: runO/ifff ggMlglglg|l5i5IgBB

Charming Books for

Children s Gifts

GALE & POLDEN
LINE IN CANADA

There is a splendid variety
of Titles at prices ranging
from 5c to $3.50.

They are written and pic-
tured by Authors and Artists
who specialize in Children's
Books, among whom are
Hilda Cowham, Louis Wain,
Ernest Aris, Marsh Lambert
and Lois Tanner.

The "get-up" and binding
are pleasing and attractive,
while they are;ren£,jvned for
their exquisite colour work.

Fairyette Series Retail

New Six-penny Series "

Cut-out Picture Books "

Nursery Rhymes "

Fairyland Series "

Arabian Nights "

Picture Story Books

Painting Books "

The Wee Folks' Library

Cinders' Diary Series "

Stiff Bound Books, Crown 4to "

Birthday Story Books "

Picture and Story Books "

Proud Princess Series " ij

Soldiers of Many Lands "

Songs for Wee Folk "

Alphabet of Fairy Tales (de Luxe) ... "

The Hoppers at Home (de Luxe)

Good margin of profit for the Bookseller.

Exclusive Canadian Representatives :

THE MACMILLAN COMPANY OF CANADA

70 BOND STREET, TORONTO

^^Mmwmmi^m^m^MMMMMMM^msM ^^jf^nnn^jvjrvnipiii g.g ™>imj>v3^^MM3n&KM2SM>

Christmas Cards

The Celebrated "ART" and "STAR" Series
private card sample books will be ready for
distribution in August.

New Designs — Enormous Variety — Best Quality

Also a good line of boxed and loose Autograph Cards.

Place Your Order NOW

ALL PARTICULARS GLADLY SUPPLIED

LONSDALE & BARTHOLOMEW (Canada)

LIMITED
253 St. James Street, Montreal

July, 1921.

BOOKSELLER AND STATIONER— Advertising Section

jtv^jp«^yj^4yj^tA«^y«y««y««^y!S^i>a^ia«a!as^

"MnnFI I IT" A J°y t0 Children

LV1A fEJUuM ** '* 1 The Perfect Modelling Material

Plastic
Odourless
Antiseptic

Cleanly

Removable

with

Water.

Made in

Eleven

Attractive

Colours.

Boxes at
Popular
Prices.

One Pound
Blocks for

Educational
Purposes.

Write for

further

particulars.

THE MODELLIT MANUFACTURING COMPANY,

19, BRUNSWICK STREET, ST. PAULS, BRISTOL, ENGLAND.
Canadian Agents: MENZIES & CO., 439 King Street West, Toronto, Canada

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Valentine:? Series

POST jQft CARDS

kTHROUCHOUT^

3RIP

We are now pricing our huge range of Valentine, St. Patrick and
Easter Lines and travellers will soon be on the road. Kindly hold your
orders till you see the Valentine representative — it will pay you to wait.

Keep your summer stock of
LOCAL VIEWS AND FANCY POST CARDS

Thoroughly up-to-date

Write us for samples of all the latest lines in post cards. Mail
enquiries and orders will receive prompt attention.

THE VALENTINE & SONS UNITED PUBLISHING CO. LIMITED

60-62 FRONT STREET WEST

TORONTO

BOOKSELLER AND STATIONER— A dvertwng Section

July, 192;

WHY NOT !!!

You sell Toys ? Why not Toy Books ?

Parents in search of Toys are likely pur-
chasers of Toy Books. You will miss this
trade if you do not hold an attractive stock.

NELSONS

can supply you at once from Toronto stock
with a wide assortment to sell at all prices
from 25 cents up to $5.00.

Here are a few of our coloured cover designs :-

THE "

Maisie-Daisie
• Book •

Beautiful pictures. Bright reading.
Nelson's Books are known for quality the world over

Send for illustrated price list

Thomas Nelson & Sons, Limited.

Toronto.

Established 1798

BOOKSELLER AND STATIONER

Doll Wedding in a Guelph Window

Miss Anderson's Display Was Intended To Be Effective Both During The Nuptial And

Post-Nuptial Period — Fancy China And Dainty Cake Boxes For The Bride

And Expense Books For The Housekeeper — Stationery, Leather

Goods, Sporting Lines And Novelties Being Featured In

Guelph And Kingston.

SO GREAT is the demand for what
might he termed "summer lines"
during the vacation period that it
is a somewhat difficult matter for the
bookseller and stationer to tell just what
to display at this time, but it is a cer-
:ainty that stationery is not being neg-
ected. During the past month the edi-
tor of "Bookseller and Stationer" has
jeen through the country quite a bit, and
•verywhere he went he found stationery
veil to the fore.

Of course, there was no better selling
ine in June when the bride and the
graduate shared the spotlight, but ex-
jerts at the game have figured it out
hat there is just as much post-nuptial
msiness in stationery as there is ante-
mptial .

"Thank You" Notes Suggested

"Thank You" notes are at present
ingulfing the country and will undoubt-
idly continnue to do so for the next
wo months. Realizing this fact, The
lobert Simpson Company of Toronto
lave been making it plain in their ad-
'ertisements that "the bride's little mis-
ives in appreciation of her gifts must
le penned on the finest stationery."

"Brides — and others," reads the an-
louncement, "will find that Simpson's
tationery is always correct, always in
;ood taste, with that tone of satisfac-
ion every woman seeks."

Not in a long time, though, has the
writer seen as novel, as striking a win-
dow display as that featured by Mis*
Anderson, bookseller and stationer, of
Guelph, Ont.

Confetti — China — Gift Goods

In one window was a huge white
bridal bell suspended from the ceiling
with silver tinsel and directly below the
bell, under a canopy of tinsel, stood a
coy little bride and just as cute a groom.
These were little dolls dressed up for
the occasion. Surrounding them and
spread all over the walls and floor were
little packages of confetti and wedding
cake boxes. Butterflies with glorious
wings adorned the walls and along the
edges of the window, forming a sort
of barricade for the scene, were piles
of fancy china and ornaments suitable
for gifts. A jar of orange blossoms and
several jardinieres helped to strengthen
the display.

For After The Wedding

In the other window a somewhat simi-
lar idea was carried out. A cut-out of
a pretty girl occupied the pedestal of
honor, in the center of the window and
hanging from the ceiling so that they
dangled continuously before her were a
number of books. "Shower the bride
with books," was the suggestion offered
on a card at the back and beside the
young bride on the stand were several

daily expense books and a few boxes
of stationery. In neat array on the floor
were recipe and cook books, sets of old
authors, novels, boxes of visiting cards
and leather goods.

It was evident at a glance that one
window was designed to suggest essen-
tials for the bride and that the other
was for the post-nuptial period.

Photo Albums On Display

Flags and summer goods were feat-
ured in Russel Daly's window, which
was dressed to catch the attention of
those looking forward to having a good
time on the first of July.

And in the windows of C. L. Nelles'
store the "summery" idea was also
carried out. In one window between two
rows of popular novels |was a neat array
of stationery and in the other window
were shown a couple of strips of wall
paper, photo albums, leather goods, mag-
azines and some of the latest books.
Some of Kingston's Displays

The windows of the booksellers and
stationers in Kingston, Ont., are also
fashioned to appeal particularly to the
summer man and summer girl.

Robert Uglow and company devoted

one window to a massed display of light

summer fiction and in the other were a

number of magazines, about a score of

(Continued on page 30.)

At all times of the year there is a strong demand for writing paper. During the summer months
this demand is, if anything, increased as vacationists and tourists always like to have with them a good
supply of writing materials. A display such as the above should help to loosen the purse strings.

24 BOOKSELLER AND STATIONER : _ j

Quality Goods for Desk and Den

High-Priced Dolls, Silver Photo Frames And Nifty Smoking And Writing Sets Are Giver
A Place Of Honor In The Robert Uglow And Company's Store In Kingston,
Ont. — One Of Ladies In Charge Reads Every Book Of Fiction Be-
fore Attempting To Sell It.

NOT MANY stores deal in the
smaller places in dolls costing
more than a few dollars, but in
Robert Uglow and Company's store in
Kingston, Ont., is a case of dolls show-
ing nothing less than five dollars. As a
matter of fact, the prices of the dolls
displayed therein range all the way from
five to twenty dollars each.

Now, do such high-priced dolls sell ?
Even in the present time of depression
there is quite a demand for the best,
according to Miss E. Smith, who is in
charge of the stationery department.

"It was amusing to see how the fif-
teen-dollar dolls went the first year we
carried them," said Miss Smith, in talk-
ing over the matter with the editor of
"Bookseller and Stationer."

"Our business is, for the most part, in
books and stationery," said Miss Smith,
"and, of course, these two lines are al-
ways in demand, particularly stationery,
which is used from one end of the year
to the other. Around Christmas we
carry a limited stock of games and fancy
goods, but throughout the year we stock
the better class of dolls. We don't
handle any of the cheaper kinds at all.
The dolls, on the whole, have been of a
poor quality of late years, so we have
just confined our supplies to the best
grade, which we sell at prices ranging
all the way from five to twenty dollars.
We have no trouble selling these, as we
just keep them in the case at the door
and they attract the attention of every
person leaving the store. For those who
are thinking of purchasing the display
acts as a suggestion, while it might
create a desire among even those who
have not been thinking of investing in
such things."

On display in the case with the dolls
are a number of silver mirror cases and
silver frames, these being shown for the
benefit of customers looking for birth-
day gifts.

For much the same reason a large
case is given over to ladies' leather
goods and fancy bags, the floor of the
case acting as a display board for some
nifty sets for desk and den. Included in
this exhibit are such things as travs,
candlesticks, fancy calendars, desk pads,
ink holders, etc.

"The way to handle this class of
goods," said Miss Smith, "is to put them
where they will not get soiled, yet where
they can be seen by customers waiting
to be served or for their parcels and
change. While standing; around their
eves are sure to fall on this case, and
they will remember where thev saw this
class cf goods when the time comes
when they are contemplating making

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From this illustration, ivhich is pre-
sented through the courtesy of the H. J.
St. Clair Company, a good idea may be
secured of the attractiveness of the Ug-
low store front. The tvindows have been
so built that there is plenty of room for
passers-by to stand and take in at their
leisure the goods on display in the win-
dow.

purchases of this kind."

The fact that a special course for
teachers is put on at the University in
the summer boosts business during July
and August, according to Miss Smith,
who says that teachers come to King-
ston from all parts of the country.

"We keep a big stock of text books,"
said Miss Smith, "and we have an im-
portant extra-rural trade. Young men
and women who are doing their study-
ing at home have learned that we gen-
erally have anything they may need."

The Uglow store has been in the
same place for over half a century. Or-
iginally it was John Henderson and
Company, but the late Robert Uglow
took it over some years ago and con-
ducted it successfully until his death a
short time ago. Mr. Uglow was orig-
inally from Ottawa. The business is
now being carried on by the estate.
Business Slump Not Felt

"We have not yet felt any slump in
business so far," said Miss Smith, on
being questioned by the writer as to
business conditions. "Our sales are
keeping up well and are quite equal to
last year's," she added.

Office supplies are kept in a section
of their own at the back of the store,
and the general display of stationery is
very effective, every box on display be-
ing open and adorned with a price ticket.

Greeting cards of all kinds are also
on display, and according to the ladies
in charge of the store, there is an ever-
growing demand for this line. At
Christmas, of course, big business is
chalked up. but social events, births,
marriages, birthdays, etc., all combine

to bring a steady trade throughout th
year.

Pays To Road All Books

"I make it a point to read all the nev
books that come in," said Miss Smith
in discussing the psychology of book
selling. She added: "I cannot sell ther
if I do not read them. For instance, th
'Red Masquerade' came in on Thursda
or Fi-idav, and I had gone through i
by Saturday. The first thing asked b
a customer in search of a book is, 'Hav
you read it?' If you have not, the cus
tomer will in nine cases out of ter
put the book aside. Of course, I don'
go through all the heavy books that w
stock, but I do try to make myself ac
quainted with everything in the line o
fiction . The public, as a rule, do no
require you to know all about the in
structional works you handle, but the
do demand that you be in a position t
give them some pointers on the lates
fiction.

"We get everything just as it is pub
lished — the heavier works as well as th
lighter kind," concluded Miss Smith.

Talking about the stocking of high
priced dolls, it is interesting to not
that the manufacturers of gift good
are appealing strongly to children i
their newest offerings. Never before
excepting possibly at Christmas tinu
have so many toys and playthings bee
featured in the lines offered the trad
and given so much prominence in th
window displays of the retail shops. I,
is very plain to see that gift giving t
children is not to be confined to ati
holiday season, but is becoming a fixe
and continuous habit with the peopl
of this country.

It is estimated that the American to
trade of the United States for 1920 wa
in the neighborhood of $100,000,00(
This year promises to be a record
breaker. In years past the manufac
turers of gift novelties have been par
ticularly successful in putting in novf
shape, finish and color many practic?
and useful things for the "grown-ups.
What they have done for adults the
are now seeking to do for the children
that is, make attractive, useful noveltie<
musical toys, children's furniture, draw
ing sets, toilet articles, etc.

As to purely amusement plavthintr
and toys, there seems to be positivel
no end to the new ideas in the produc
tions of the manufacturers. To secur
the attention and thus to sell well, toy
must possess merit, the same as d
other lines of goods that sell. Th
struggle for something new and orie
inal in gift novelties is becoming keene
everv year, even in children's toys.

BOOKSELLER AND STATIONER

Selling Picnic Goods by Displays

Edward Jifkins, Roncesvalles Avenue Dealer, Although A "Bug" On Magazines, Se-
cures A Goodly Share Of The Trade Of Toronto's Vacationists By Keeping
Paper Plates, Serviettes And Similar Table Lines To The Fore In Hot

Weather.

WITH JULY at hand and thou-
sands upon thousands of heat-
stricken city folk preparing to
evacuate their domiciles at the first sign
of a torrid wave, the bookseller and
stationer who fails to play up picnic
goods will be missing an opportunity.
July, August and September constitute
the real picnic season, and certainly
there is good money in the handling of
paper plates, wax paper, drinking cups
and the like. Toys and novelties also go
well with this line.

A Toronto dealer who is alive to the
possibilities of the picnic season is Ed-
ward Jifkins at 187 Roncesvalles avenue.
Magazines — Toys — Novelties
"At the present time," stated Mr. Jif-
kins to the editor of "Bookseller and
Stationer," I am putting all my force be-
hind picnicking essentials. And when I
speak of picnic goods in general I do

not mean just the paper plates and
serviettes, waxed paper, drinking cups
and the like, for magazines and certain
kinds of novelties and toys are also in-
cluded. Picnic goods sell well through-
out the entire summer, but the demand
for them will be but spasmodic and un-
satisfactory unless they are displayed.
They must be shown in the window, for
it is not every dealer who handles this
line, and the passing public wants to be
sure where it can get what it wants.
People will not drop into every store
within range to ask if such and such a
thing is stocked . But if the goods are
in the window the customers can be re-
lied upon to come."

Talking of window displays let it be
said right here that Mr. Jifkins is al-
most a "bug" on magazine windows.
Speaking of the display shown in con-
nection with this article, Mr. Jifkins

For people going away for the week end or to the sea shore this ivindoiv in
Edward Jifkins' store, 187 Roncesvalles Avenue, Toronto, would have a stro)ig
appeal.- Different kinds of magazines are conspicuously displayed and thrown
in with them are kiddie kars and other little toys and novelties built to withstand
the wear and tear of a vacation trip. Note hoiv magazines have been rolled and
stuck upright in the handles of the kiddie kars.

said:

"This is what might be called a mag-
azine window out and out. I believe that
the window is the real salesman of any
.store and particularly is this so in the
handling of magazines. Frequent
changes of display I have always asso-
ciated with increased sales. And a dis-
play like this brings people to the store
quicker than if we just had the maga-
zines on the counter. On every possible
occasion I have my magazines on easels
which make the periodicals stand up
head and shoulders, as it were, over the
other goods displayed. Nor do I have
them the same way twice. Change them
around a bit now and then and the
people seem to fall for it."

The Season For Novelties

Mr. Jifkins had the easels made in
accordance with his own design. These
easels can be placed on top of the gum
and confectionery case, in the window,
or any place else in the store, and such
is their design that they are always
conspicuous .

"Magazines are selling particularly
well just now," declared Mr. Jifkins,
"and, of course, the week-end-trip epi-
demic is helping things along. There is
a decided effect noticeable, too, on the
sale of toys as families leaving over
Sunday generally take along a bat or
a ball or some little toy for the kiddies.
Novelties are also in good demand and
this summer more than ever before they
seem to be unusually popular. Of
course the regularity of birthdays and
the fact that children suffer from one
ailment or another during the hot
weather keep the demand fairly steady,
but, outside of Christmas, when more
expensive lines are sold, this is undoubt-
edly the season for novelties."

In the Jifkins store ice cream is
handled during the summer months
with good results, the call for bricks,
cones and bulk being steady until well
into the Fall.

Ice Cream a Good Line

"We often sell three dozen bricks in a
day, and on a good hot day we can
hardly hand it out fast enough," said
Mr. Jifkins.

At the side of each window in the
Jifkins store there is a mirror eight
feet high and five feet wide. These are
placed strategically at the side so that
a sort of double-display effect is se-
cured.

"It gets them both coming and go-
ing," is the way Mr. Jifkins puts it.

It will be seen from the illustrations,
too, that the magazines are strung along
a rod going right across the window.
(Continued on page 26)

BOOKSELLER AND STATIONER

Trend of the Times Appears to Be Towards

Educational and Physical Development Toys

|ONDITIONS in the toy indus-
try are favorable, with good
0} ujrt^aj pidBj v 10 s^oadsoad
commercial normalcy," said Charles
Graham, president of the Toy Manufac-
turers of the United States of America,
in an interview with "Playthings."

"The annual American Toy Fair which
closed recently at the Breslin, Imperial
and Union Square hotels," he continued,
"may be taken as a fair barometer of na-
tional and international trade tendencies
in the toy business. It was the largest
toy fair ever held here or anywhere in the
world and was participated in by more
than four hundred American manufac-
turers. While it was conducted prim-
arily for the benefit of the buyers of
jobbing, wholesale and retail houses, it
reflected pretty accurately the demands of
the consumer public.

Flimsy Gimcracks Ousted

"Healthy development, applied native
ingenuity and a firm confidence in the
desire of the American public to support
this typically American industry by the
purchase of only American toys for their
children, was evidenced in the thousand
and more lines of toys shown. There
are plenty of new toys, but no freak no-
velties and no flimsy gimcracks. Careful
study of the play habits of children has
resulted in many novel articles adapted
to all ages and to both sexes. The trend
of American toys is more strongly than
ever toward educational and physical de-
velopment toys, including juvenile athle-
tic goods. Even the toys for the very
small children permit of the child's par-
ticipation in their operation, which fact
marks a step forward in the efforts of
the members of our industry to supply
children with such toys, games and books
as they really want and should have as
opposed to the old system of producing
merely something of momentary attrac-
tiveness and quick selling properties.

Judicious Buying Noticed

"In 1920, following the toy shortage
of 1919, the buying was abnormal, but
the increased demand for American made
toys helped the dealers and the trade
generally so that the retail inventories
at the close of 1920 were normal. This
year the buyers have lost the spirit of
a year ago and are buying more judic-
iously. Some, however, have made what
seems to me to be a mistake in holding
back and placing only orders for their
partial estimated needs and expecting
manufacturers to have goods ready much
later in the season when such backward
buyers decide that they want them. It
strikes me that this is a serious error in
view of the fact that wise manufacturers
must necessarily base their production

very largely upon early buying orders
and will therefore not be in a position
to fill a large volume of belated orders.
This might cause a repetition of the con-
ditions caused by the shortage of the
end of 1919, seriously embarrass the buy-
ers and create bad market conditions for
1922. The average manufacturer's costs
are set for 1921 and cannot be changed.
The bulk of his materials are already con-
tracted for and production plans made.
All toy manufacturers are anxious to get
back to normal conditions as quickly as
possible for the benefit of the trade and
for the benefit of the consumer.
Lower Prices Quoted Now
"In 1920 manufacturers were forced to
advance their prices because of material
and labor troubles between January and

October. Now in 1921 the prices in many
lines are back to the level of the prices
of January, 1920. This reduction is
based upon more favorable present man-
ufacturing cost prices and estimates of
future possible lower costs during the
current year.

"I cannot at the moment think of any
industry that studies the needs and de-
sires of its ultimate consumers more
closely than toy manufacturers. We are
fortunate that with the American child
there are few 'whims' in playthings and
in the fact that the number of our po-
tential customers is constantly on the
Rooseveltian increase, thus increasing
the demand for toys for different ages
in an almost exact ratio so that no line
of toys is ever out of date.

SELLING PICNIC GOODS

(Continued from page 25)
This saves space and at the same time
gives the magazines a good showing.

Papeteries and greeting cards can be
disposed of in good style to vacationists,
according to Mr. Jifkins, who also
makes a practice of putting in his win-
dow strong displays of the magazines
just as they are received. For a day
or two he takes out everything else and
gives over a window in its entirety to
whatever magazine has just been placed
on the market.

, Displaying Seasonable Goods

The success which has crowned Mr.
Jifkins' policy is just another proof that
timeliness in switching from staple mer-
chandise to seasonable goods is appre-
ciated by the general public. Some
dealers carry this "switch" to a marked
degree by changing their entire stores
at the start of the summer season and
by instituting a policy of window decor-
ation in accordance with the plans for
featuring merchandise that has a par-
ticular appeal to the summer shopper.
The handling of cameras, photo supplies
and other vacation stock has proved a
winner in some localities.

Some dealers do everything they pos-
sibly can to give their stores a summer
appearance. This is accomplished by
placing ferns and flowers on the coun-
ters and shelves, and, in some instances,
by moving the heavier stock to the rear
of the store and bringing to the front
everything which stands a good chance
of catching the eye of the prospective
vacationist.

A good scheme to get rid of picnic
goods is to place the stock on tables
just inside the door. If a table is placed
near the door in the center, customers
will have to walk around it to get in

and in this way the picnic goods — which
every person wants at some time or
other during the season — are brought
forcibly to their attention.

To Save Customer's Time

On these tables may be shown com-
plete picnic outfits consisting of paper
plates and saucers, drinking cups, tissue
paper serviettes, parafined paper spoons,
doilies and table spreads. If these are
wrapped in neat packages or boxes the
impression of sanitation will be con-
veyed and they -can easily be handed out
to customers in a hurry.

A good trade can be built up among
churches, schools, clubs, etc., for picnic
and outing goods by a list of all the
affairs planned by local organizations
for the spring and summer season and
about two weeks before each one is
scheduled sending a little folder, con-
taining illustrations of paper goods to
the person or persons of the organiza-
tion in charge of the outing. Accom-
panying the folder might be a letter in
which an offer of a "special discount" is
made. This special discount consists
simply of the usual quantity discount
and still leaves a very nice margin of
profit.

Newspaper advertising is an import-
ant element in securing business on pic-
nic goods. It so often happens that al-
most any store is thought of by the av-
erage person as a source of supply for
picnic supplies that the calling of atten-
tion to the stationery store as the
"headquarters for picnic and outing
goods" will bring a considerable amount
of business that might otherwise have
gone to dealers in other lines.

There is money in picnic goods. The
demand can be developed to considerable
proportions; the turnover is rapid, and
advertising will result in a very satis-
factory volume of business.

BOOKSELLER AND STATIONER

Toys Belongs to the Stationery Trade

They Sell to the Everyday Customer Who Buys Books and

Stationery Supplies

JOE RALPH is a traveller for a toy
manufacturer who is -one of /the liv-
est men on the road today. When he
started out in his line he realized that
the toy business in Canada had not only
to be developed but also to a great ex-
tent to be originated. Working on this
plan, he has kept constantly in touch
not only with dealers who carry toys
but with those who in the future might
be induced to stock them. To-day, many
a stationer doing a good toy business
owes his start to Joe. In most of these
cases, this traveller has not only given
the dealers their first start but has, by
careful study of the neighborhood in
which his prospect lives and comparison
with others., assisted merchants in stock-
ing the proper kinds and the necessary
quantity.

One striking example of his success in
this field is a bookseller in an Ontario
town of about 12,000 people. His store
is on a corner within a hundred yards
of a large public school. For years Joe
Ralph kept an eye on this man. He
watched children ranging from six to
fourteen years crowd his store for school
supplies. He listened to their chatter
about games and marbles and dolls. At
every opportunity he brought to the at-
tention of the dealer the fact that he
was turning his back on a chance for
big profits.

The stationer, however, was uncon-

vinced for a long time. He did not be-
lieve that toys should be in his store.
They were not a part of a stationer's
outfit. One day, however, he wakened
up. A boy after deliberation between
the purchase of a 60-cent box of water
colors and a 25-cent one, chose the
cheaper so that he would have 75 cents
change for a baseball bat, which was
shown in a window a block away. The
dealer for the first time realized that
children, like grown-ups, will pay for
what they really want, to the extent of
skimping on what they are forced to buy.
By watching his young customers each
day, he soon discovered that their school
supplies suffered considerably in finan-
cial transactions when they thought
they needed a plaything.

This merchant then sent for Mr.
Ralph, admitted that he thought the pro-
position of stocking toys worth attempt-
ing and left the matter with him. To-
day, toys form such an important part
of his total sales that the dealer often
tells himself how many kinds of a blun-
derer he was not to have seized this
gold mine years ago.

Another point that experience has
taught him is that the hoary old theory
about toys selling only at holiday time
was concocted by some crusty conserva-
tive who should have placed the blame
for this on his lack of industry.

The chief danger in the merchandis-
ing of toys lies, he says, in the proper
selection of stock. If the individual toy
sale does not exceed a half dollar there
is no use in placing an assortment be-
fore his customers which averages a do1-
lar and a half.

Another danger sign for the toy man
is — beware of fragile toys. Very often
the lure of inexpensiveness tempts even
the careful dealer. Rarely does the pro-
fit exceed the loss due to breakage.

When special attention is not to be
given to the toy department in the mat-
ter of display and in training clerks to
sell toys, it is often well to have toys
which are attractively packed by the
manufacturer. They sell themselves.

Until the day comes when the toy
trade in Canada is large enough to have
shops devoted to toys alone, the sta-
tioner is the logical, natural man to
handle them.

OH, BINDLE!

Bindle, the new character created by
Herbert Jenkins, is one of the funniest
fellows in fiction. Thousands have
laughed at him and with him. The ar-
rival of a new popular-priced edition on
the Canadian book market will bring
Bindle into contact with a much wider
circle of admirers.

Reproduction of John Lennox's window in Hamilton. In this window are shown club bags, steamer rugs, steamer
hunks avd ebony products.

BOOKSELLER AND STATIONER

School's Out; Go After Juveniles

Few Windows Just Now In Which Playthings Of Some Description Are Not Being
Shown — Dealers Can Boost Summer Business By Playing Up Kiddies'

Vacation Goods.

WITH THE closing of the schools
and the letting loose of the
chi'.dren merchants everywhere
seem to make a drive on the kiddies'
trade. It is during July and August
certainly that the little folk have their
innings and naturally the man in busi-
ness who carries lines that appeal to the
little ones would be making a mistake
if he did not make the most of his op-
portunities. These are the two months
of the year when the children go in for
a good time, and, of course, it is almost
impossible for them to have the kind
of time they would like without the
things essential to outdoor enjoyment.

This is why every book and stationery
store is showing bats and balls, swim-
ming wings, fishing tackle, gloves anf
the hundred and one articles so closely
associated with the juvenile in holiday
time. It would be like looking for t*
needle in a haystack now to try to pick
out a store which has not at least one
window filled with sporting goods, toys
and such things.

The average kiddie may not have

more than a few cents to spend at a
time, but if the dealer gets on the right
side of the little fellow or the tiny
missie he may be sure that he will get
the business when something worth
while is being purchased.

"Be careful not to be gruff or sharp
with the child," advises Edgar J.
Vickery, of Yarmouth, Nova Scotia, and
without a doubt no better warning was
ever given. The juvenile is quick to
show appreciation of a kindness and just
as quick to show antagonism over f>
real or even fancied grievance.

Perhaps the predominant quality re-
quired by the salesman dealing with
children is tact. Ordinary courtesy is
not sufficient. The man who is catering
to the kiddies wants to be something of
a psychologist, and to know quickly how
to treat different people at different
times. How to interest the man who is
indifferent or preoccupied, how to silence
the garrulous, humor the whimsical, give
courage to the customer who is cautious
with his money, and satisfaction to the
lmn who is exacting! The toy salesman

This kind of a window trim is always sure to attract attention. Put anything
If interest to a kiddie on display a id crowds of juveniles will stick around all day.

wants to understand and humor chil-
dren. They are often the final arbiter
in deciding whether their parents shall
make a purchase. No salesman, how
ever eloquent, can hope to make as mov-
ing an appeal as the small boy or gir
to their parents. Children are some
times harder to humor than grown ui
people. But when once they are inter
ested in anything, they give their whole
attention to it. The expert salesmar
must know how to interest children o
all ages, and in all moods.

Making An Impression

These qualities are indispensable to ;
salesman who wants to achieve success
There may be little to choose betweei
the quality of particular goods showi
in rival shops, and the sales in om
business may greatly exceed those ii
others. The reason is often found to b
good salesmanship. The salesman im
presses his personality upon the cus
tomer, and his courtesy, tact and ex
perience are remembered when that cus
tomer makes a fresh purchase. Or th
children may remember the salesmai
at the toy shops who amused and inter
ested them. And so with good qualit
articles and skillful salesmanship,
firm rapidly extends its trade and repu
tation. Moreover, the salesman so fa
from treating his occupation as a mon
otonous grind enters into it with zes
r.nd enthusiasm.

, Again, a practical knowledge of toy
is necessary if the salesman is to st
cure the best results. Sympathy an
understanding are particularly necessar
in the sale of toys, the more so tha
with most articles.

Colors As An Attraction

It is a well-known fact, too, thai
children love bright colors. Kealizin
this, one dealer who was successful i
drawing children to his store had a ger
erous supply of bright streamers in hi
display windows, this being noticeablf
particularly during the holiday seasoi
when extra business was the object, th
streamers in all sorts of colors extenc
ing from the top diagonally down t
the floor of the window. The cloth i
the windows on which were set the vari
ous articles was of a bright green tha
contrasted favorably with the back
ground, which was hung with a clot)
of bright red. The sides of the win
dows that permitted of dressing vver
covered with a yellow-hued cloth.

A knowledge of the article to be sol
is, of course, a primary requisite. Th
salesman must be able to expatiat
spontaneously, eloquently, and with in
timate knowledge on every aspect of th
roods which he may be called upon ti
(Continued on page 30.)

BOOKSELLER AND STATIONER

Leather Goods Grow in Popularity

Dealers, Casting About For New Lines With Which To Maintain Their Volume, Are
Going In For Novelties That Will Appeal To Both Men And Women — Some

Nifty Designs Now On The Market.

STRONGER and stronger daily is the
hold that the dealer in books and
stationery is getting on the
leather goods trade of the country. For
some time past the trade has been
handling novelties in the leather line,
but within the past few months there
has been a decided increase in business
of this nature.

Just how to account for this step for-
ward it is difficult to say, but the gen-
eral belief is that the coming of the
readjustment period caused the dealer
to look about him in search of fresh
fields to conquer. In other words, faced
with the problem of maintaining his
volume, he has been compelled to take
on some good paying side lines.
All Handling This Line.

This is, perhaps, why he has turned
to leather goods, as articles of this
nature seem to be highly popular nowa-
days with the fair sex. Certain it is
that while calling on the trade in Guelph
and Kingston and several smaller places
the editor of "Bookseller and Stationer"
did not find a store in which this line
was not handled.

One of the newest leathers being
shown this season is called "spider web,"
and, as its name implies, the grain fol-
lows the web of the spider, giving a very
attractive effect. This leather is being
shown in soft tones of grey-brown and
blue. A new swagger bag in this leather
has as its outstanding feature in design
diagonally cut lower corners, giving the
bag an original and unique appearance.
This bag has a mirror fastened on the
flap inside, and inside pockets for tick-
ets and memoranda pad, also a very
roomy compartment for change.

Another line of swagger bag gaining
in popular favor is made of the well-
known alligator leather. Many of these
bags are being made with outside pock-
ets, without flaps, this pocket offering

a place for Milady's fancy 'kerchief. In
a great many cases the "safety" pocket
is shown and is supposed to be used for
bills.

Demand For Handbags.

Perhaps one of the most important
sections of the fancy goods industry is
that which embraces handbags of all
kinds. Never before in the history of
fashion, says the Trade Supplement of
the London Times, has there been such
an opportunity for the maker of bags
and purses. Very few ladies' skirts to-
day have pockets, while coats also ap-
pear to be tending towards the elimin-
ation of that useful device. For instance,
a large number of the new spring coat
models are without pockets, and all the
signs point to a bigger demand than
ever for handbags.

By far the greater proportion of the
bags carried by ladies are of leather
the bag made of silk or other material
being used on special occasions only. It
is 'found that for ordinary, everyday
purposes bags must be of a utilitarian
character, and the call is chiefly for
those articles which are mainly com-
posed of leather.

In Daily Use Now

So manufacturers have prepared an
extensive range of leather bags for the
consideration of buyers. In doing this
they have shown a commendable con-
fidence in the future of the industry,
and the. implication is that they strongly
believe business will very soon revive,
as indeed, it must in a sectionn of the
trade which caters for one of the most
important adjuncts of a lady's dress.

It is all a question of having suf-
ficient patience; and when business does
move the buyer who has had the con-
fidence to invest in new season's roods
will be ready to take immediate advan-
tage of the opportunity and to supply
a demand which must come sooner or

later. Bags, and leather bags particu-
larly, are being worn every day.

As reported previously in "Bookseller
and Stationer," the swagger bag is
among the latest designs. Almost over
night new designs spring up, finding ex-
pression in new leathers, new corners,
or again in new arrangement of com-
partments within and without of this
style of bag. So great has been the de-
mand for this type of bag and so gen-
eral, that manufacturers are now pro-
ducing more popular lines, which can be
had to retail as low as $3.00, while
formerly only the very best grade was
being catered to with only the finest
class of goods.

"Swagger Bag" Designs

One new swagger bag, with arched
strap handle on either side, is absolutely
square in shape. The very inside com-
partment shows a small pocket for bills
secreted on one side. The bottom of the
inside compartment, for change, is per-
fectly flat, and the depth and width of
the purse provide an exceptionally
roomy inside purse. On the outside
shallow pockets provide room for a
memoranda pad and car tickets.

One of the newest items for both men
and women is the "Snugfold," a pat-
ented bill fold. This bill fold is so con-
structed that bills of large denomina-
tion may be securely placed in the
"Hidden Pocket" and not exposed to view
while the case is open. At the same
time it affords, easy access to smaller
notes that can be conveniently carried
in the outside pocket of the case. These
small notes may be easily obtained with-
out displaying the larger notes in the
concealed pocket. The gusset in the bill
fold allows the largest number of bills
to be carried compactly in the smallest
amount of space.

The handling of
leather goods has
come to be a profit-
able and popular
side line with both
the druggist and
the bookseller; The
accompanying illus-
tration shows how
Parker & Company,
of Owen Sound,
Ont., play up this
kind of merchan-
dise. "Put the goods
out where they can
be seen," is the pol-
icy followed.

BOOKSELLER AND STATIONER

SCHOOL IS OUT

(Continued from page 28.)

handle. He must have prices at his
finger tips; he must be able to dilate
fluently on the qualities and durability
of his goods; he must be able to com-
pare and contrast if need be the price
of the goods which he is selling with
those which are being offered by neigh-
boring firms.

What Salesman Must Know

He should know all about the goods
he handles. If it is a building or agri-
cultural outfit he is demonstrating, he
should have it so that he can amaze the
child with the speed with which he pro-
duces the finished article. He should
know all about the mechanism of me-
chanical toys, so that if anything goes
wrong, he can make repairs in short
order right before the child. It is all
very well to reach for another article
of the same kind, but if something goes
wrong with the machinery and the boy
is laid aside the child's confidence goes
with it. And so should it be with dolls
and other things. The salesman is ex-
pected to, and should, know practically
all there is to know about his goods.

And if it is a magician's outfit that is
being shown the salesman will cinch
the argument in ninety-nine cases out
of a hundred if he makes a few mystic
passes and puts the stunt across. It
is all very well to hand the outfit with
the accompanying directions, but with

the youngster it is usually a case of
"seeing is believing," and the kiddie
wants to see. In other words, it is up
to the salesman to show him.

Weekly Contests Help Out

The giving of prizes and the putting
on of contests generally prove a hun-
dred per cent, efficient in attracting ju-
venile trade. Some dealers have found
it a paying proposition to give weekly
prizes to the little ones of the neigh-
borhood bringing in the most trade. In
such cases the names and addresses of
the winnners are placed in the window
each week, and, as might be expected,
every kiddie in the district is sure to be
on hand to see all there is to be seen.

An the best of it all would be that
the little children, besides making their
own small purchases, would pester their
parents and others to let them buy
articles for them. In this way the
dealer would get a good deal of busi-
ness that might not otherwise come his
way, in addition to some mighty fine
advertising.

DOLL WEDDING

(Continued from page 23.)

tennis racquets and several open boxes
of tennis balls.

Jack McGall showed balls for the
kiddies, tennis racquets, flashlights,
paddles, baseballs, ball gloves, flags,

razors and shaving supplies in one win-
dow, while in the other fishing tackle of
all kinds was piled high. A row of
fishing rods formed a sort of background
screen for the window and attached to
the walls and hanging from the ceiling
were bait pails, nets, baskets and tin
tackle boxes.

Balloons, Music and Souvenirs

Leather purses, magazines and sta-
tionery took up the whole of one window
of The College Book Store, while in the
other were hundreds of sheets of popu-
lar music. In a center window between
the two doors were balloons, books and
views of the city.

Mahoou 3rothers, just across the
road, gave over their two long windows
to dolls and toys, leather bags, sta-
tionery and writing articles, phonograph
records, cut glass and jewelry novelties,
silver smoking trays, ornamental beads
and articles of toiletware.

In one section of the window was a
display that would be sure to stop the
little folks. Here dolls were seen seated
around a table enjoying a make-believe
meal, and around them were several
smaller dolls reclining peacefully in car-
riages. To catch the eye of the boy who
might also stop to take in this display
were all kinds of balls — hard and soft —
and a few bats and gloves.

The City Book Store had two good
window displays of magazines, books
and light fiction suitable for summer
reading.

The active season for many lines of sporting goods is at hand. The merchant whose window display is depicted
herewith,- realizes the value of showing an extensive range of such lines to appeal to those interested in practically
every summer sport. Oftentimes a suggestion from an attractive window display such as this will clinch a sale. With
the luxury taxes on sporting goods removed this summer there should be a big revival of business in such lines as are
shown. Encouraging local sporting tournaments is a good way for the mere! ant to help the sale of such goods.

July, 1921.

BOOKSELLER AND STATIONER— Advertising Section

Manufacturers' Agents

WANTED

The following firms are interested in obtaining exclusive

representation in Canada ;

A manufacturer of lead pencils with a trade
in the United States that covers every principal
city. Highest grade stationers now handling
their line. Established sixteen years. Line al-
ready well known in Canada.

Well-known manufacturer of paper pencils.
This line is probably the best known paper
pencil line in Canada. At present stocked by the
large wholesale houses.

A firm of manufacturers' agents, controlling
the output of well-known manufacturer of nov-
elties, desk sets, folios, calendars, photo frames,
phone lists, etc. This firm is a member of Greet-
ing Card Association.

Manufacturer of leather goods consisting of
Brief Cases, Portfolios, Music Rolls and Men's
Pocket Books. Also a line of Musical Instrument
Cases. This is a well-known line.

Fountain Pen manufacturer who has just com-
pleted a most successful merchandising cam-

paign in New York State. Now prepared to
market their pen in other states and Canada.

Manufacturers of very well known line of
mathematical instruments, surveyors' instruments,
etc. This line is now carried in Canada. Manu-
facturers are now interested in working the Cana-
dian market in a big way.

Large stationery jobbing house controlling the
exclusive selling rights on a number of good
selling lines. This house publishes a catalogue
of over 300 pages. Some of their lines now good
sellers in Canada.

A publisher of greeting cards and high grade
gift shop specialties. Also manufacturer of sev-
eral novelty lines on which patent rights for
Canada are being applied for.

Manufacturer of high grade desk sets, trays
and novelties.

Manufacturer of cash boxes and other office
specialties of that nature.

If you are interested in any of these agencies further
information can be obtained from

Bookseller & Stationer

143-153 University Ave.

Toronto, Canada

July, 1921.

BOOKSELLER AND STATIONER— Advertising Section

Wrap this receipt in the parcel

B E B D @ E

GASH

Get this re-eipt insi ?e the register

Give a receipt

and get all your money

The right way to handle a sale

1. Collect the goods at the
wrapping counter beside
the register.

2. Tell the customer the price
" and get the money.

3. Register the sale.

4. Wrap the receipt in the
parcel.

5. Give parcel and change to
the customer.

The customer gets quick service.

The clerk gets credit for making the
sale.

The merchant gets all of his profits.

We make cash re^istefrs for every line of business

NATIONAL

CASH REGISTER CO.

OF CANADA LIMITED

/faftonal

An J get sll your money

July, 1921.

BOOKSELLER AND STATIONER— A dvertising Section

RELIGIOUS ARTICLES

We have a most comprehensive assortment
of Roman Catholic Prayer Beads, Prayer
Books, Chains, Scapulars, Crucifixes, Sta-
tues, Candle Sticks, Waterfounts, etc.

FRENCH BOOKS

AVe have the largest stock in America,
comprising Literature School Books, Man-
uals, Guides, Technical and Religious
Books.

FRENCH CARDS

We are the exclusive distributors. Christ-
mas. New Year Valentine, Easter, Birth-
day and Religious Cards. Mass Offerings
and Spiritual Bouquets.

Ask for Samples and Quotations

GRAINGER FRERE5

LIMITED

43 NOTRE DAME ST. WEST

MONTREAL

TOY BALLOONS

For immediate delivery

Brilliant and Fast
Colors
Satisfaction

Best Quality
Balloon
Prompt Delivery

Uniform Weight
No Heavy Ends.
Perfect Shape.
Will stand Maxi-
mum Inflation.
Attractive Pack-
ages. Name im-
print if desired.

Assorted Colors.
Red, White. Blue,
Yellow, Green,
Black. Colors guar-
anteed. Non-Pois-
onous. Absolutely
Fast. Also two-
color Balloons.

Write for samples and prices to

STANYON SALES CO.

200-201 Board of Trade Bldg., Toronto, Ont.
Sole Distributors for CANADA

The Oak Rubber Company

Ravenna, Ohio

How
Does
This
Strike
You

LISTEN. Ye Buyers of Greeting-Cards, pray!
How Docs THIS Strike You?— You're offered to-
day
CARDS made in CANADA, therefore you pay

Nothing for "Duty" whatever!
COUTTS, of TORONTO, in "line upon line,"
GREETING-CARDS makes, of artistic design;
Wisdom and Wit in their prose and verse shine, —
Catchy, convincing and clever.

COUTTS carries CARDS for the young and the
old;

Cards for all sorts and all seasons are sold, —

Cards of all sizes for minds of each mold; —

Cards of diverting devices.

Cards that will call back the days that are done;

Cards for occasions of feasting and fun;

Cards fcr the periods of shadow and sun;

Cards, too, at various prices.

HARK! — I remind you again they're "HOME-
MADE!"

THIS means, — no rate of exchange to be paid;

THIS means, — encouraging Canada's trade, —

Boosting the goods of your nation!

COUTTS has more "lines" than there's room to
repeat, —

CARDS every season's requirements to meet;

Write him for prices and details
Complete

WILLIAM E. COUTTS

263 Adelaide Street, W.

TORONTO - CANADA

BOOKSELLER AND STATIONER— A dvertising Section

July, 1921

MADE-IN-CANADA

Dolls, Postcards
and Novelties

WE ALSO CARRY
IMPORTED LINES

SAMPLES SAND PRICES
UPON APPLICATION.

International Fine Art Co.

LIMITED

437 St. Paul Street West

MONTREAL

THOUSANDS
of DEALERS

Are finding "FEIST
SONGS" a most pro-
fitable line.

Music sales were never
larger than they are
to-day.

Write us for Prices^ etc.

LEO FEIST LTD.

193 Yonge St. Toronto

Travellers are out

now with complete

lines.

French Ivory.

Greeting Cards and Post Cards for

all occasions.
Purses and Wallets.
Pennants, Cushions and Textile

Novelties.
Supplies for Celebrations, Old

Boys' Reunions, etc.
Souvenir Novelties (a tremendous

variety).
Christmas Stockings.
Conservo Lunch Sets, Splashers,

Table Sets, Infants' Bibs and

Sets.
The product of five factories we
own or control.

Pugh Specialty Co., Ltd.

38 to 42 Clifford St., Toronto, Canada

SCHOOL BOOKS ALL READY

By reason of the fact that night
work was the order for three weeks
before the launching of the printers'
strike in Toronto, The Macmillan Co., of
Canada "beat the strikers to it" and on
May 31 every school book was on the
floors. To get all their school books
off the presses by the end of May was a
real feat and one of which Hugh S.
Eayrs, the president of the company, is
justly proud.

"This is a matter of great importance
to the dealer" stated Mr. Eayrs to
"Bookseller and Stationer," adding: "In
spite of the strike the dealer can now
place his orders and be sure of imme-
diate delivery."

Mr. Eayrs has just returned from the
West where he found the trade well
pleased with the efforts that have been
put forth to meet their requirements.

HANDLING HUNDREDS

(Continued from page 16.)
purses and bill-folds and for razors,
pipes, ash trays and men's goods of dif-
ferent kinds.

"Ask to see our bargain counter for
back numbers," is the sign displayed
near the front of the store, and, ac-
cording to the proprietor, a sign like this
brings business, as it catches the fancy
of people who are going camping for
the summer.

"Old magazines," explained Mr. Daly,
"are just as good to them as new ones,
when they are in the wilds. They will
not buy a dozen or so' new periodicals,
but put on some of your old unsaleable
ones at a reduced price and they'll grab
for them."

Birthday and greeting cards of all
kinds are kept on a table at the rear of
the store and games are kept on shelves
in the same section, together with quite
an attractive exhibit of souvenir cups
and glasses, boxes for wedding cake
samples and packaged confetti.
Likes Closed-In Window

With regard to his window Mr. Daly
thinks that for a city the size of Guelph
there should be a change of display
at least twice a week. He also approves
of the closed-in window, his preference
being for prism glass, Mr. Daly, like
other merchants, having learned that
gazers into shop windows do not like to
feel that they are being watched from
inside.

SPECIALISTS IN

NOVELTIES for CARNIVALS

DANCES, ETC.

Manufacturers of

High Grade Pennants, Cushion Tops,

Felt Emblems, Paper Hats, Advert-sing

Novelties.

Brantford Felt Novelty Company
Brantford -- Canada

PLAYTHINGS

The American Toy Journal

18th year of pub-
lication and the
largest Toy Maga-
zine in the World.
The e d i torial
pages give all the
news of the In-
dustry and there
are 300 to 500
I B u s i n e 8 s An-
nounceme n t s in
every issue.

Subscription--$2 .00 per year
Foreign $3.00

Send your subscription NOW

PLAYTHINGS

118 r. 28th Street

NEW YORK

The R. S. Williams &
Sons Co., Limited

Edison Phonograph Distributors

Musical
Instruments
of Quality.

Write for Catalogs.

^WlLUAMStfS

Winnipeg, Calgary, Montreal, Toronto

Established 20 Years

W. S. TURTON & CO.

30 and 32 Gravel Lane

SALFORD

Manchester, England

Manufacturers of Special Lines
in Counting Frames, Black-
boards and Easels, Dolls' Bed-
steads, Kites, Toy Fishing Nets.

PENNANTS PILLOW-TOPS

and

CHAIR-PADS

MADE BY

Canadian Manufacturing of Novelties
49-51 Boucher St. MONTREAL

Juiy, 1921.

BOOKSELLEK AND STATIONER^-J dvertising Section

*>\

Rubber To$s

At-F.

Mm®-

Balloons -Bally

This Display Box of Balloons

on your Counter Means a Better

Specialty Profit

A Balloon Assortment that produces quick turnovers and
brings a tremendous repeat business. The Balloon Busi-
ness is a profitable one, interfering in no way with your
regular sales.

EAGLE BALLOONS please the kiddies because they in-
flate to a larger size, last longer, and have brighter colors
and decorations than the ordinary balloons.

EAGLE BALLOONS appeal to the parents because they
are dyed with fast, non-poisonous colors.

Try them out among your trade and learn what they will
produce in the way of a good mutual profit.

Why not write today for prices and samples?
SELLING AGENTS

MENZIES & CO., TORONTO, CANADA

THE EAGLE RUBBER CO.

ASHLAND'OHIO-U-SA

NEW YORK OFFICE 35 UNION SQUARE

v<.

BOOKSELLER AND STATIONER— Advertising Section

July, 1921

Writing Folios

Bill Folds
Letter Cases

Swagger Bags

Lucille Bags

Vanity Purses

BUY DIRECT FROM THE MAKER

f f

Silk Bags

Velvet Bags

Beauty Boxes

Ladies' Belts

Collar Boxes

Children's Purses

CANADIAN LEATHER PRODUCTS

144 FRONT STREET WEST

OPPOSITE UNION STATION

LIMITED

TORONTO

July, 1921.

BOOKSELLER AND STATIONER

Defending the Two -Dollar Novel

Booksellers Who Have Been Forced To Listen To Complaints Regarding The Increas-
ed Cost Of Books Have Sympathy1 Of Dr. George H. Locke, Toronto's Chief
Librarian — Suggests Securing Assistance Of Different Organizations
In Giving Canadian Books A Place In The Sun.

THERE are undoubtedly few book-
sellers who have not at some time
or other within the past few years
been forced to rush to the defence of
the two-dollar novel.

This being the case, every dealer in
books in Canada will appreciate the story
told by Dr. George H. Locke, Toronto's
Chief Librarian, at a meeting of the
Toronto branch of the Canadian Authors'
Association in the Heliconian Club rooms
on May 11.

Dr. Locke had been approached by a
good friend who, launching into a com-
plaint regarding high prices in general,
bemoaned the fact that he had just been
called upon to pay two dollars for a
novel. It was ridiculous, he thought.
Nothing less than highway robbery, etc.

"Was it a good novel?" asked the
librarian.

"Yes," admitted the friend. It was a
mighty good book but two dollars seem-
ed a big price to pay for a book."
Argument for Booksellers.

"Yet," retorted Dr. Locke, "it was
only a short time ago that you paid two
dollars to see a moving picture which
you expected would give you an even-
ing's enjoyment but which you after-
wards characterized as "punk." You un-
hesitatingly paid two good dollars to
see a moving picture which, perhaps,
was not at all worthy of the name and
yet you complain about paying the same
sum for a book from which you can take
hour after hour of enjoyment, Which will
give you something to think about,
which you can keep and treasure as a
life-long friend and which you can pass
around among your friends and give
them enjoyment such as you yourself
experienced."

Booksellers, went on the speaker, had
been confronted with this same com-
plaint. The reading public saw the prices
of books go up from seventy-five cents
and a dollar to a dollar and a quarter,
a dollar and a half and two dollars and
in many cases they thought the advance
preposterous. They entirely overlooked
the fact that books had not advanced
nearly as much in price as had other
commodities and pleasures. Everything
purchaseable was dearer, even theatres
and picture shows.

"And," added the doctor, "I pointed
out to my friend who cheerfully paid
twelve cents for an American paper, that
he was paying more than double for a
few colored pictures and a lot of boiler
plate matter which he would scan over
hurriedly and then throw aside as he
would an old rag."

Ralph Connor's Popularity.

In Dr. Locke's story Canadian book-

DR. GEORGE H. LOCKE.

sellers can find much food for thought.
The arguments presented by the Toronto
librarian they may use to good advan-
tage in dealing with customers who are
inclined to hold back when told that such
and such a book is selling for a dollar
and seventy-five cents or two dollars.

Although Dr. Locke was talking to
authors and writers, among them such
outstanding Canadian story-tellers as
Fraser, Herr.incc and McKishnie, there
was much in his address to interest the
bookseller. The editor of "Bookseller and
Stationer" was present and Dr. Locke's
address he found intensely interesting —
viewing it from the angle of the book-
seller— inasmuch as the speaker brought
out points which every dealer in books
might find useful in his business.

Talking of Canadian authors and their
work, Dr. Locke referred to the fact that
in Toronto's main library there were
from eight to ten books of every Cana-
dian author. There were seven hundred
copies of Ralph Connor's works and, ad-
ded the speaker, "any one of you would
find it mighty difficult to go up there
now and get one of his books." This, he
thought, spoke well for the works of
this talented Canadian.

Library Helps Book Sales.

"Now," said the doctor, "there may
be some of the opinion that the booksel-
ler's business is injured by the library.
In some small places this might be so,
but in towns and cities the library helps
the bookseller. It creates and keeps
alive the demand for books. The fame

of a book will be scattered broadcast by
library frequenters and in this way sales
in the book stores will jump."

Extended reference was then made to
the formation of the Canadian Authors'
Association and the plans being formed
by that body to stage a Canadian Auth-
ors' Week in November.

"We have our Canadian Manufactur-
ers' Association which manufactures
laws for us to live up to, and the prices
we have to pay, etc." said the speaker,
"and we have the Canadkir, Reconstruc-
tion Association which reconstructs us
along vai-ious lines but ''r. the Canadian
Authors' Association we now have a
Canadian Intellectual Reconstruction As-
sociation. This association i? putting on
for our benefit a sort of intellectual
revival in November. And it is up to
us to do what we can to help this along.
Organization is the order of the day. We
have our Canadian Clubs, our Empire
Clubs, our Rotary Clubs, our Kiwanis
Clubs and our Lions' Clubs. Why not
get all these clubs working for us? Why
not get them all interested in making
better known the works of Canadian au-
thors— in making a success of our in-
tellectual revival in November? If we
can do this it will make it better for the
publishers, the booksellers, the authors,
the libraries and, last but not least, the
Canadian public."

Letting the Public Know.
At this point interesting comparisons
were made between Canadian and Ameri-
can authors. Sinclair Lewis' "Main
Street" was spoken of, attention being
drawn to the fact that to this book for
which the public now seemed to have a
mania, Stephen Leacock's "Sunshine
Sketches" did not have to take second
place. Zane Grey and his books, it was
pointed out, were being lauded to the
ski(es; bujt Ralph Conner's stories of
Western life were, it was agreed, just
as interesting, just as thrilling.

According to Dr. Locke, Canadians
needed only to push their own wares.
He urged publishers, booksellers and au-
thors to do everything in their power to
make known the works of Canadian writ-
ers. Some media had to be found, he
deciai-ed, to let the public know about
Canadian books, what they are, how wor-
thy they are and where they are to be
found. He hoped the Canadian Authors'
Association would find the means for do-
ing this.

In the absence of Hugh S. Eayrs, pre-
sident of The MacMillan Company of
Canada, J. E. Middleton occupied the
chair. Mr. Eayrs had been advised by
his physician to get out of the city and
rest up for a couple of weeks.

BOOKSELLER AND STATIONER

July, 1921.

<\nd orrtce cquipmcnt journal

Members Audit Bureau of Circulation
Published Monthly Since 1884 by

The MacLean Publishing Company, Limited

Winnipeg

Montreal

TORONTO. CANADA

Vol. XXXVII.

JULY, 1921.

No. 7

HOW DOES STIKE AFFECT YOU?

Apart, perhaps, from freight rates, there is no
single factor which so universally affects the price of
cvory commodity in use at the present day as the cost
of printing. Every price list, catalogue, booklet, hand-
bill, circular letter, price card, newspaper advertisement.
display card, and all sales literature cost money for
printing, which cost has to be covered in the price
charged for the various commodities you sell.

Any increase, therefore, in the cost of printing af-
fects the cost of every one of the items above mentioned
and must therefore ultimately raise the price of every
article sold by the retail merchant. Any such increase
at the present time is bound to have a restrictive ten-
dency upon sales and is therefore detrimental to the
merchant's interests. If he is forced to absorb the extra
cost himself it affects his pocket still more directly.

You, are, therefore, vitally interested in the out-
come of the printers' strike for a forty-four-hour week
and increased wages amounting in all to an advance of
about 40 per cent. This would inevitably result in an
increase both in your overhead expenses, in the price-
you pay for goods and thus it cannot fail to prejudicial-
ly affect your interests.

The forty-four-hour week will benefit no one. If
a man is only willing to work forty-four hours be will
earn les-< for himself and for his employers than if he
worked forty-eight hours. The great need the world
over is for elimination of waste and increase in produc-
tion.

♦ ♦ ♦

THE BRITISH LETTER RATE

The British letter rate to Canada has been
doubled, being now 4c. instead of 2c. There was
a proposal to increase the postal rates on business
and trade and technical newspapers sent to Can-
ada but the Government after looking into the mat-
ter decided not to do so and when an announce-
ment to that effect was made in the British House
of Commons on June 9th it was, according to
cables appearing in Canadian newspapers, greet-
ed with tremendous applause. The Postmater-
General pointed out that even the leading daily
newspapers in Great Britain opposed any increase
of rates on technical and trade newspapers because
it would hamper British spirit and enterprise
overseas as compared with the United States and
Germany and would retard the recovery of British
export trade.

Sir Geo. Foster said that the British Trade
Commission, of which he was a member, had found,
chiefly on the evidence submitted to them in Aus-
tralia, that the reason German manufacturers had
secured such a powerful and increasing hold on
the Australian market was their persistency in

salesmanship. Sir George did not get the whole,
story, or, if he did, he failed to apply it. That:
salesmanship was spoken and written. The way
for German salesmen was prepared in advance.
Their advertising in the business newspapers —
printed in English sometimes — preceded their
salesmen for two or three years and it came to the
desks of their customers weekly or monthly to sup-
plement the calls of their salesmen — to work for
them while their salesmen were not there.
Germans were much better and more persistenl
advertisers than British in the Canadian field be-
fore the war.

* * *

THE EXCHANGING OF IDEAS

If a friend walked into your establishment and of
fered a valuable suggestion for the conduct of some pa'
ticular department of your business, the chances ar<
ten to one that you would clap him on the back and say
"Thanks old man, that's a bully suggestion." Yoi
would lie pleased, and your estimation of his ability am
services would be increased tenfold. Again, the chance
are ten to one that you would watch for an opportunit
of doing him a similar service.

Through the agency of "Bookseller and Stationer'
friends, (members of the trade) in various parts of Car
ada, are offering you the benefit of their experience:
Why not reciprocate? The editor of "Bookseller an
Stationer" would be pleased to receive a letter from yo
outlining some particular scheme which has proved
signal success in promoting sales.

There are countless schemes for attracting trad'
Seme of these may be known to you but not to the oth<
fellow. An exchanue of ideas cannot hurt anybod;
On the contrary, they are certain to benefit a gre;
many. If there is a local correspondent of "Bookselh
and Stationer" in your city or town, outline your id(
to him and he will do the rest.

Remember that ideas are priceless gems. You
mav be a good one, but the" other fellow's may be bette

A- Frank Stockdale said, in addressing a gathe
ing of Toronto merchants, "If you have an idea and
have an idea and we exchange each of us then has t^
ideas."

This is the spirit that should be shown by evei
member of the trade. It may not always be possible
publish within a few days the articles sent in but ever
thing of merit will find its way into print at the earlie
opportunity.

So do vour-bit in helping to get out a real lr
trade publication. Start in now. Keep in touch wil
the head office or our local correspondent and help'
provide the trade with the livest and most progres-i
business publication on the continent.

IS THERE a merchant who would not like to imprc

upon the minds of the children of his neighborhood tl

per^onalitv of his store? Some person has wisely n*

"The way to do it is to o;et them young, and you Ci

start in at the bottom and build up."

* * *

THERE are two big points to remember in building <'
a business. The first is to attract the parent throu:
the child: and the second is to impress upon the etn
the name and personalis of the store in order that
they advance from childhood into manhood they §
the' habit of going to your store.

July, 1921.

BOOKSELLER AND STATIONER

Urges Cultivating Western Tastes

E. R. Atkinson of Saskatoon, Is Convinced That Books Can Be Merchandised Like
Oranges, Tobacco Or Gum — Would Like To See Some Action With Regard
To Creating A Better Market West Of The Great Lakes.

ACCORDING to one Western book-
seller, the business of selling
books is nothing more than a
side-line throughout the West.

"I came to Saskatoon ten years ago,"
said E. R. Atkinson, of the Saskatoon
News Agency, Saskatoon, Sask., "ex-
pecting to sell books. I had been in the
book business in England since I left
school. In England there is a market
for books, due to the appreciation of
books bred by that 'older society. In
the West I found that all were busy
'doing things,' and not reading about
them. It is a reflex of the conditions
in this new country. When the great
mass of the public in the West choose
a book, they choose one full of action.
"A certain number want literature
and buy the better works, but the popu-
lar demand is for light fiction, and not
necessarily for literary excellence in the
same.

Tobaccos and Candy Stocked
"I doubt if there is one merchant west
of Toronto making a financial success
of books only. They are handled as a
side-line and other departments must
yield the profit to make the continua-
tion of the book store possible.

"You cannot imagine my feelings, as
a bookman, when I first added tobaccos,
then candies, gum, etc., to my stock,
as I realized that the Western Canadian
public's demand for good reading did
not justify a straight book shop.

"I am thoroughly convinced that
books could be merchandised like or-
anges, tobacco or gum, but book pub-
lishers have not been disposed to make
any effort to popularize the books to any
large extent.

"It is not sufficient to get a retailer's
order for a hundred books and consider
the transaction completed. Until those
books, like chewing gum or cigars, have
been put into the consumer's hands, the
deal is not complete.

A Word To Publishers
"In my own experience, I have the
very greatest difficulty and sometimes
absolutely fail to manage to obtain
window cut-outs, display material, or
any other assistance to sell the books
I have been sold.

"I want to say through 'Bookseller
and Stationer' to the publishers, that in
order to create a market for their books
throughout Western Canada they will
require to lend a great measure of sup-
port to the dealers.

"The cost of doing business in almost
all cases does not permit of a margin
of profit on the mark-up now allowed
on copyright books. The actual cost of

this line of copyright books priced to sell
at $2.00 is $1.54 laid down here. You
can see that if 20 per cent of any lot
remains unsold, the entire profit in the
lot is frozen up .

Look Forward Hopefully
"Finally, I would say that a good de-
mand for books does not exist in the
West, and profits obtainable are not
sufficient inducement to do much sod-
breaking along the line of creating a
public taste for book reading.

"The difficulties in the way of making
the We«t a good book market are not
beyond the dynamic powers of modern
advertising, and the dealers look for-
ward with hope to a definite move on
the part if the publishers toward a 1921
handling of this market condition."

In conclusion, Mr. Atkinson stated
that he believed all text books needed
in school* should be bought by the gov-
ernment »nd supplied free to the
scholars.

Retail Book Salesmanship •
Speaking of retail book salesmanship,
Guy Hubbard, sales expert, says:
"Knowledge of books and their reading
value helps in the steady sale of all
parts of the book stock.

"Book knowledge for practical pur-
poses may be classified into three di-
visions:

"1. Knowledge of the author and his
work — his themes, his mode of expres-
sion, his ^.tles and his standing in his
field .

"2. Knowledge of individual books of
an author and the popular conception of
his reading value. That is, how he sells,
to whom and why.

"3. Knowledge of book readers'
needs and tastes. This cannot be more
than superficial knowledge, but it is
valuable as just that; customers express
their wishes but not always in terms of
specif**, books and authors. Intelligent
salespeople can learn to help customers-
find what they need."

Boot enthusiasts among salespeople
are not hard to find.

Question of Local Advertising
Storos run their book advertisement?
separately, but this is only desirable,
according to the Book Sales Promotion
Bureau, when the amount of space given
to oth«v merchandise is very large-
Books *re merchandise like anything
else, the only difference being that they
are food, clothing and shelter for the
mind instead of for the body. This
makes the appeal abstract instead of
concrete, but it makes it all the more
vital. Emotions and instincts can be
converted into profitable themes for lo-
cal advertisements. Take ambition, the

building and home instinct, the strain
of sentiment running through humanity,
love of adventure and romance, the de-
sire to be entertained, the wish to en-
joy and safeguard health, faith or dis-
belief in religion and the supernatural —
all of these and a hundred others can
be profitably capitalized while fulfilling
the department store's duty to upbuild
the community.

Other sources of advertisements lie
in the books already in your customer's
home. Point out the advantage of hav-
ing an author's complete works, and of
books which explain works, like the
Bible or Shakespeare's plays. Groups of
books which taken together will give a
person firm grasp of a subject are
easily advertised simultaneously. You
can sell books by making advertisements
little selected reading courses.

Direct work should accompany the
newspaper advertising. Postcards in
colors are frequently supplied by pub-
lishers, and leaflets, folders and cat-
alogues are easily obtainable. Book
bulletins such as "The Latest Books"
and "The Christmas Bulletin," reason-
ably priced, can be purchased in quan-
tity for distribution. These bulletins
bear the name of the store employing
them, or, if the store wishes, a special
cover will be prepared. The chances
are that an active book department will
also want to produce direct material of
its own.

Intimacy In Window Displays
Books are individual in their nature
and to have them piled in pyramids or
columns like so many cans of corn or
tomatoes is not the most productive
method of encouraging their sale.

Put intimacy into your book windows.
Bring the goods close to the glass so
that if the book is opened the spectator
can read. Show not only the book but
try to illustrate its character. Books
sell themselves more than any other
kind of merchandise. Let the display
manager keep this in mind and give the
books a chance.

Book displays may consist of a mis-
cellaneous collection, volumes relating to
the same topic or a number of copies
of the same title.

Pullishers favor this last type of dis-
play, and are ready to route sets of the
original drawings used in books from
store to store. Oil paintings, pastels and
charcoal drawings by the country's best
illustrators are valuable adjuncts to sus-
taining and increasing interest in the
department. If a permanent window
can be given to books let it be shallow,
well lighted, and finished in neutral
tones. The floor should be at about
table height.

BOOKSELLER AND STATIONER

July, 1921.

Maintaining Volume of a Business

Frank Stockdale, Recognized Expert On Merchandising, Tells Toronto Retailers How To Face
Present Day Conditions — Tips On Buying, Selling, Advertising And Dis-
play Featured — "Let Goods Be Stolen and Sold" He Said.

MANY POINTS of interest to the
retail merchant, no matter in
what line of business he may
be engaged, were brought out by Frank
Stockdale, conductor of the Retail Mer-
chants' Institute, Chicago, and formerly
chief of the Lecture Bureau of the As-
sociated Advertising Clubs of the World,
in addressing the druggists of Ontario
in convention in Toronto, but the great-
est enthusiasm, perhaps, was occasioned
when the speaker dwelt for some time
on the advantages of display. A catch-
phrase that caught the popular fancy
was his admonition to "buy in cold blood
and sell with enthusiasm." Some re-
tailers, added Mr. Stockdale, got their
wires crossed at times. They bought
with enthusiasm and sold in cold blood.
This policy, he pointed out, could not
fail to be disastrous. Mr. Stockdale
discussed in detail the subject, "Meeting
Present-Day Conditions in Merchandis-
ing," his address, which should be read
and studied by every man in business
today, being in part as follows:

Avoid Jealous Competition

"There is so much legislation being
proposed and passed nowadays that it is
timely to refer to it in passing. We all
know that the man in good health does
not appreciate his health. So the mer-
chant does not appreciate his freedom
from legislative annoyances until he
fpels the sting of adverse legislation. In
this connection, too, I might say that
the most unfortunate thing that can
happen to a merchant is for him to get
into jealous competition with his oppo-
sition. Bitterness in business should
not be allowed to exist. Get acquainted
with the other fellow and you'll find
he's not such a bad fellow, after all.
He .will also find that you are not such a
bad fellow, after all. Think well of the
other fellow and let him see it, and
there's no doubt but that he'll think well
of you. In these times the retailer is
losing a good deal of business to de-
partment stores. The chain store, too,
is taking quite a bit of trade. The chain-
store man gets along 0. K. and because
he is winning out his methods are all
wrong. If he were losing out, he and his
methods would be all right.

Day of Organized Effort

"This is assuredly the day of organ-
ized effort. The man who does not work
along organized lines has small chance
to succeed. Half the failures in the
retail business todav would be wiped
out if retailers would get into their
minds that a surplus in the bank is the

FRANK STOCKDALE

Head of the Retail Merchants' Insti-
tute of Chicago, who, in an address be-
fore the druggists of Ontario in annual
convention in Toronto, discussed mer-
chandising problems of the hour. Mr.
Stockdale's address, which can stand
close study by every man in business,
was that of an expert in close touch
with business conditions.

greatest bulwark a merchant can have.
The same thing applies to the associa-
tion with a surplus. One idea is some-
limes of more value than all the efforts
of all men for centuries. Hustle, it must
be remembered, is in the head and not
in the feet. The man who really out-
thinks his competitor is the one who is
winning out. But organization is need-
ed as a backing. The idea market is
the one to go to now when a man is
staying in business on his merits. Dur-
ing the war a man stayed in business
because he happened to be there. At
the present time he is in business be-
cause he is a good merchant. Suppos-
ing, for a moment, you have merchan-
dise and I have a dollar. I go to you
and hand over my dollar for some of
your goods. You are glad to hand
over some of your goods for my dollar.
In the end you have the dollar, but
not the goods, while I have the goods,
but not the dollar. But supposing1 you
have an idea and I have an idea. We
meet. You give me your idea and I give

you mine. We each have two ideas
where each of us had but one.

"Now, for a brief analysis of the re-
tailer's position: Three things are to be
taken into consideration. They are:

"1. Buying.

"2. Selling.

"3. Control.

"The second of these I would subdivide
as follows:

"1. Display.

"2. Advertising.

"3. Personal Selling.

"The third I would also put into three
classes:

"1. Cash.

"2. Help.

"3. Stock.

Art of Buying And Selling

"Now, it depends on how you do these
things how many customers come in
and come back. John Wanamaker and
Marshall Field still hang on because
they have mastered the policy of giving
satisfaction. As a rule, customers are
not interested in details. You are really
compelled to find out what your cus-
tomer's idea of satisfaction is and then
find out how to give this. The average
retail merchant is where he is in his bus-
iness today more because of the bigness
of the job, than because of the littleness
of the man. It is true that we lack or-
ganization in our stores, in our towns,
in our provinces, in the Dominion. We
must start with organization in the
store .

"Now I am almost prepared to wager
that many men here today are much,
better buyers than they are sellers. It
is true that some are better sellers than
buyers, but very few of us combine
these two in a high degree. There are
not very many of us who can both buy
well and sell well. The average re-
tailer carries just about twice as*much
stock as he should, to take care of the
business he is doing. When he does
this he cripples himself, puts shackles on
his feet and a load on his shoulders.
My advice would be to always buy in
cold blood and sell with enthusiasm.
Quite often the retailer gets his wires
crossed and buys with enthusiasm and
sells in cold blood. What the merchant
should do is analyze and plan in cold
blood. Train yourself to lay out your
plans and you will always do it in a
cold, calculating manner. Your success-
ful competitors are doing this. The best
thing a travelling salesman can do is
to get a man buying on a right basis.
Such a man will sell the institution be-
hind him.

July, 1921.

BOOKSELLER AND STATIONER

Cost of Doing Business

"Again, the man who conducts a small
store on a big store basis is bucking a
game he cannot successfully meet. As
for the small man who buys direct, I
may say that he will in the end pay the
manufacturer a good deal more than he
does the wholesaler. Remember, also,
that the big money is not made on the
things you buy for fifty cents and sell
for a dollar. The money is made on
the goods you buy for fifty cents and
sell for seventy-five cents. The jeweller
gets the largest margin of any man in
business, but long margins do not neces-
sarily mean long net profits. Now,
with regard to the tendency of price
decline, it is evident that some have
to step backward or step to one side.
When wages drop twenty per cent, a
man can pay only 80 cents where be-
fore he paid a dollar. This is a point
to be remembered.

"You are now faced with holding up
the volume of your business. What
happens when you do not succeed? Sup-
pose $10,000 is the volume of a business.
Say the average cost of doing business
is 27.6 per cent. If this is the cost of
doing business it costs me in dollars
$2,760. Divide the cost of doing busi-
ness by the volume and you get your
percentage cose of doing business. Now,
this brings the volume of business down
to $8,000. How about reducing ex-
penses? There is just one way in which
you can cut down on your rent. That is
to tike your stock to one side and rent
the other half of the store to a florist or
some other dealer of this kind. But such
a plan is not practical for a red-blooded
man. Here, too, the question of price
enters. Today the customer asks about
• he price of a thing. It shows we are
retting back to normal. Can we reduce
selling expenses? We might cut wages
like the other fellow, but it is hard to
do this in a small organization where
personality counts. Cut out vour ad-
vertising, then. If you do this,
though, your volume dwindles because
advertising brought some of it. How
about getting along with fewer clerks?
This is hardly feasible, as people wait
just so long in a store and then go
away. This would cut in again on the
volume. In the face of all this, it looks
as though it is quite a man-sized job
to cut down that $2,760 without hurting
the $8,000. But unless you do some-
thing your cost of business is liable to
rise to 34.50 ner cent. This means that
something has to be done.

Perpetual Inventory Proposed

"In the first place, most of us aim
for a certain margin and then never
check up to see how close we come to
it. How many of you do not know at
the end of the month just how much
money you have made or have not
made?"

Here there was what appeared to be
a unanimous showing of hands, and J.

Live Retailer Now
A Close Reader of
Trade Publication

"How many of you read a trade
publication regularly?" asked Mr.
Stockdale, and like a flash, all
hands shot skywards.

"That's good," said the speaker.
"You will get in your trade pub-
lication a lot of things you can-
not get anywhere else. If fol-
lowed carefully, a good trade
publication should be a decided
asset. I want to congratulate
you on being such °"iod readers of
trade publications."

E. W. Lescours, of Montreal, asked:
"How can you know this monthly with-
out taking inventory?"

"The only way," replied Mr. Stock-
dale, "is to keep perpetual inventory.
It is one of the simplest pieces of
machinery that can be devised in book-
keeping."

"Is it practical"? asked F. J. Hoag,
of Kingston.

"Absolutely and easily attended to,"
led Mr. Stockdale, going on to say:

"Those who have a perpetual inven-
tory know just what they have in stock,
should there be a fire or anything like
that, while the others only guess. A
perpetual inventory is as good as an in-
surance policy. The only thing to watch
in keening records is that you do not pay
more for a record than it is worth.
Sometimes we find a retailer who is a
real bug on system, and he will invari-
ably ray out too much for what he gets.

"I have in mind a retailer who would
not hand'e anything at less than fifty
cents. La'er on he put in five and ten-
cent stuff and he speedily doubled hi ;
business. In this connection let me point
out that t1neve is a great opportunity
for increasing volume in the handling
of hair nets. There are numerous other
lines, too, which might be pushed to ad-
vantage.

"Gimme" Store Described
"Perhaps some of you have heard of
the 'Gimme' store. Men who conduct
this class of business will stock any-
thing about which people come in and
say 'Gimme.' There are some cases
where the 'gimme' is so strong and so
insistent that the retailer cannot buck
it, but he should do all in his power to
prevent himself from falling under its
spell. One of the first essentials in real
selling is assortment. Some small deal-
ers keep stationery hidden away in a
case for the man who comes in and says,
"Gimme a box of stationery." He does
not try to sell this line, but he keeps
it hidden away with his money tied up
in it until such time as he is asked
for it.

"The man whose turnover is increased
two and a half times or more reduces his

cost of doing business to 25 per cent.
The slower the turnover the larger the
cost of doing business. The man who
doubles his turnover brings his cost of
doing businass down to 30 per cent. It
must always be remembered that things
done by halves are never . done* right.
Go back, then, to your stores and figure
out what you are doing by halves.
Fool-Hardy Competition
"There are places where such and
such an article is not to be found in
the town. One merchant thinks he can
create a demand and he stocks this line.
His opposition follows suit, and, per-
haps, in a short time three men are
trying to do business on something in
which there is not enough for even one.
Now, for the question of display, if you
want to learn something about this, go-
to the Greeks. They pile the stuff so
high en the counters that it is hard for
them to get at their goods. However,
there is a iesson for you in their meth-
ods. Arrange your store for the cus-
tomer. The five and ten-cent stores have
shown just what there is in this. Put
your goods out. They may get stolen,
but they also get sold. Supposing I put
my goods out and some one takes ftw
out of every hundred I put out. If I
■ my .ales a hundred per cent.,
who is better off? Am I or is the man
who does not do this ? Put it down that
you are going to lose one or one and a
half per cent. But don't worry about
your losses through stealing. Let your
profits be as high as your losses in
your mind. If the stuff is stolen you
will know that you are displaying the
right goods . If the goods stay there
until they get soiled, get rid of them
at any price, and don't put them out
again.

Put Goods Up High
"There are tome retailers who do
not advertise enough. Printed matter
rolled around parcels helps to tell cus-
tomers about the goods in stock, but
advertising and display first help to sell
the goods. So in placing goods in the
window don't put them where people
have to crane their necks to look. Get
the goods up. The depth of the window
does not cut much ice. The height does.
A window trimmed from top to bottom
sells goods. And don't forget that goods
eat up rent whether they sell or not.
The lower you get goods in the window
or case the less effect. The upper shelves
of a floor case., if well lighted, will sell
goods . But they must always be up
where they can be seen.

"With regard to nationally-advertised
goods we all know that some advertisers
take advantage of the retailer. There
are some advertised lines I would un-
hesitatingly put in the 'gimme' class.
But in choosing between nationally-ad-
vertised and non-advertised lines I
should take care to first analyze both
carefully."

"What is a safe percentage for the
retailer to spend in advertising," asked
(Continued on page 46.)

g>taff JUbtetos of Reasonable Poofeg

STUDYING THE ARMENIANS

Students of World Problems Will Find
Much to Interest Them in Recent
Publication

The MacMillan Company have just
issued a most informative book on "Ar-
menia and the Armenians," the author
taking the reader back to earliest times
and carrying him through the period of
stress, reaching its climax in the Great
War. The Armenian people, their cus-
toms and religious beliefs are carefully
outlined. Of the country's conversion
to Christianity the author writes in an
interesting manner. The influence of
the Crusaders is stressed and an ex-
tended account given of the domination
of the Persians and the Ottomans. And
so through the centuries the history ox
Armenia is traced in detail until ,uo
coming of the Great War when, accord-
ing to the author, there was carried out
"a work of annihilation which beggars
description." Kevork Asian is respon-
sible for this enlightening narrative
which has been translated from the
French by Pierre Crabites.

THE RETURN OF DODO

E. F. Benson Again Presents a Famil-
iar Character in "Dodo
Wonders"

Not content to rest on his oars or be
satisfied with the laurels won for him
by "Dodo," "Queen Lucia" and "Robin
Linnet," E. F. Benson is to the fore
again with "Dodo Wonders" (McClel-
land and Stewart, Price $2).) For the
character of Dodo the famous Margot
Asquith is supposed to have given the
author his idea. At any rate, in "Dodo
Wonders" we witness the return of one
of the most delightful characters ever
created in fiction. Dodo is still the
same vivacious and impulsive creature
she was when the author first fashioned
her; her conversation sparkles more
brilliantly than ever and is just as re-
freshingly inconsequent afe when she
first captivated the hearts of countless
admirers. Whether or not the famous
Margot had anything to do with the
creation of Dodo it is difficult for the
writer to say but certainly the very op-
ening lines of the story would seem to
indicate that she had. One can almost
picture Margot — judging from her mem-
oirs— in reading: "Dodo was so much

interested in what she had herself been
saying that having just lit one cigarette
she lit another at it and now contem-
plated the two with a dazed expres-
sion." Pre-war days in Merrie England
are skilfuly depicted, also the sociabili-
ty of Briton and Hun. To the reader
the awful news of war's outbreak is
again broken and the early days of the
titanic struggle lived over with wonder-
ful realism once again. The reader is
shown in a most entertaining manner
the war's effect on the Dodos of Eng-
land and at the end is left wondering,
with Dodo, regarding the permanence
of the changes noticeable. "Dodo Won-
ders" is a war story in some respects
but so different from the majority as to
be eligible for a place by itself in the
sun of post-war literature.

A POST-WAR ADMONITION

Coningsby Dawson Tells of Startling
Changes Wrought by the War

In "The Kingdom Around the Corner"
(The Copp Clark Company), Coningsby
Dawson has given to the world a novel
of intense interest, none of which is
weakened by the fact that it is a narra-
tive of post-war conditions. Mr. Dawson
has as his hero a middle-aged British
lord who enlisted for active service in
the Great War as a private and returned
a second lieutenant to find that his valet
who had also joined up with him as a
"Tommy" had become a brigadier-Gen-
eral. The quondam valet had also made
quite a noticeable impression on the lady
who in pre-war days was on intimate
terms with His Lordship. Meeting his
former master in the presence of the
young lady the valet who had become a
general kept the knowledge of old rela-
tionships to himself. Without making
known his past life he succeeded in get-
ting the young lady's consent to become
his wife. Later on his deceit rebounded
with the result that the engagement was
broken off. It is here that the title
comes into the tale, both Lord Tabs and
General Braithwaite finding their res-
pective kingdoms of fulfilled desires.
This story of Lord Tabs' search for his
kingdom and how he found it is one of
the most delightful that Mr. Dawson has
yet written. If interesting novels have
morals the point in this is that even
when things look blackest there is "some-
where around the corner" the happy
land to which all mortals, at some time
or other, aspire.

A TREATISE ON PRAYER

"Creative Prayer" Is Rich in Thought,

Also Spiritual Stimulus and

Suggestion

A successful endeavor to elucidate the
meaning and value of prayer as a crea-
tive process, whereby the man who prays
and his world are made anew, is evident
throughout "Creative Prayer," by E.
Herman, which has just been published
by James Clarke and Company, London.
With analytic skill and psychological in-
sight, Mrs. Herman traces in this volume
the development of prayer from the first
intermittent Godward aspiration to a
sustained activity in which the praying
soul influences the life of the church and
the course of the Kingdom of God upon
earth. Undoubtedly "Creative Prayer"
should have a strong appeal to minis-
ters and savants who delve into the deep-
er things of life. The bookseller's pre-
sentation of this book in such a manner
as to attract the right cir.ss of people
should bring results as it is rich in
thought, spiritual stimulus and sugges-
tion.

THE JAPANESE PROBLEM

Native Scholars Deal At Length With
the Situation in California

That the wisest policy for Japan and
the United States to follow in the future
is not foolishly to sharpen the sword for
imaginary race wars, which they desig-
nate as absurd, but to devote themselves
wisely to learning and appreciating each*
other's accomplishments and greatness,
from which alone true friendship can
arise, is the conclusion drawn by T.
Tyenaga and Kenoske Sato, of the
University of Chicago, in "Japan
and the California Problem" (G. P. Put-
nam's Sons, New York and London).
These gentlemen delve deeply into this
great question, showing that a settle-
ment can only be brought about by both
parties following along certain definite
lines. For instance, the Japanese in
California are advised to indicate, by
practice as well as intention, their will-
ingness to become Americans and to give
up Japanese ideals and beliefs which run
counter to the American. To America
it is made plain that the California Jap-
anese must be treated, not as foreigners
or aliens, but as worthy members of the
nation. It is evident that this volume
is a plea for a better understanding be-
tween the two nations.

July, iy*i.

liUUKHLLLK A JN D STATIONER

A PLAY AND SOME POEMS
rheodosia Garrison, David Morton and
Michael Strange to the Fore
G. P. Putnam's Sons, New York, are
responsible for the publication during
the past few weeks of three small books
which might well be described as being
in the "de luxe class": "As the Larks
Rise" by Theodosia Garrison, "Ships in
Harbor" by David Morton, and "Clair de
Lune" by Michael Strange, priced at
J1.75 each. Attractively bound in a
smart grey and blue cover with gold let-
tering, Miss Garrison's book of brilliant
poetry would make a splendid gift at
this season for a graduate or, as a mat-
ter of fact, at any season for any lover
9f this class of literature. It would
make an ideal birthday gift. The same
might be said of David Morton's "Ships
in Harbor," as, apart altogether from
the contents, its blue and gold cover
marks it out at once as being in the
"gift class." Mr. Morton's poems are
soothing and refreshing and have been
published in some of the greatest maga-
zines on the continent. "Clair de Lune"
is a drama of court life with a touch
that is delightfully fantastic. As Ed-
ward Sheldon says, the author has cre-
ated what might be called a new idiom
in dramatic writing.

MARSHALL AT HIS BEST.

"The Hall and the Grange," a Story of
English Country Life of To-day.

So marked have been the changes
wrought by the war in old England that
that country now maku a fruitful iif.d
for the author in search of color.
Stories of English country life are gen-
erally good but "The Hall and the
Grange" by Archibald Marshall (The
Ryerson Press, Price $2) is more inter-
esting than the majority of novels of
its class. Hayslope Hall, where guests
would be entertained together for weeks,
plays a leading part in this most en-
grossing narrative. With the progress
of the war the squire of Hayslope be-
comes impoverished while a younger
brother, living at the adjoining Grange,
becomes rich and powerful, is knighted
and asked to run for parliament. The
feeling of affection is strong between
the brothers but trifling misunderstand-
ings bring about an estrangement
which involves both families. The big
feature of the book is, perhaps, the
presentation of characters such as are
met with in every-day life. For in-
stance, in one chapter the author
sketches the feelings of the youth who
takes pleasure in looking forward to
the chaffing of his fellows when, as the
son of a newly-created peer, he will be
dubbed "The Honorable." As a matter
of fact, the intimate picture drawn by
Mr. Marshall of every character is such
as to almost make the reader feel that
he is living with, and not merely read-
! ing of, the Eldridges. Mr. Marshall
writes of the quarrel between the bro-
thers, the reconciliation and the happy

outcome of all their troubles with a pen
from which the thoughts flow with
pleasurable tranquility. He gives his
readers a remarkably clear insight into
the better side of English life and to
read "The Hall and the Grange" is to
accept an invitation to visit with him
people whom it is an honor to know.
This latest work of Mr. Marshall should
appeal particularly to those of English
descent and also to those anxious to
know more of the Motherland.

THE IRISH QUESTION

An Effort Is Made to Stem Campaign of

Lies Being Directed Against

England

John L. Bennett, 16 Tooks Court,
Chancery Lane, London, published on
May 2 "The Truth About Ireland," by
Junius Junior, this little book being de-
signed to place the truth of the Irish
question before the world. It is an
argument for England throughout, lead-
ing up to the question: "Shall England
withdraw her troops from Ireland?"
The writer hits right out from the shoul-
der in handling the question and the
conclusion reached is that the sympathy
and unstinted support of the British
nation should be given to Lloyd George.
The laying on of a stern hand on the
disturbers is recommended, it being
argued that only when this is done will
Ireland return to sanity and become a
happy, contented and prosperous part-
ner in the great British Empire.

A DISCUSSION ON STRIKES.

Author Who Has Never Been An Em-
ployer Writes On the High
Cost of Strikes

So well acquainted have the Canadian
public become of late years with strik-
ers and their methods that many inter-
ested in the warfare between Capital
and Labor should find much to interest
them in "The High Cost of Strikes" (G.
P. Putnam's Sons, Price $2.50) by Mar-
shall Olds. This author, with years of
experience as a working man, has never
been an employer, but in this volume he
endeavors to make clear the wasteful
absurdity of strikes as a means of se-
curing a just division of the proceeds of
production. It is his contention, too,
that the practice of adjusting labor
troubles by means of strikes is incom-
patible with national safety. Mr. Olds
analyzes the costs to the public and to
labor itself of the strike epidemic which
followed the war and in a scholarly and
convincing manner connects the strikes
which have occurred with the high cost
of food, clothing, rent, etc. One of the
main points brought out is that strikes
often cost out of all proportion to their
size or the number of workers involved,
being costly to the industry involved and
the country as a whole and a direct and
specific tax upon the average individual.

STRINGER IN NEW ROLE

Canadian Author Depicts New York's

Bohemia As An Iniquitous

Rendezvous.

"The Wine of Life," by Arthur Strin-
ger (McClelland and Stewart, Price $2)
is a story vastly different from anything
this talented Canadian has ever written.
An intensely interesting and well-written
narrative is this novel of the darker
side of Bohemia which the author has
painted with a realistic touch. Through-
out the story a spade is called by its true
name. In spots, as a matter of fact,
the author unhesitatingly speaks of
things which, as a rule, are not discus-
sed openly in the best society. Some
may find fault with Mr. Stringer for his
frankness but sometimes such a stroke
means success. This is certainly so in
the case of "The Wine of Life." In a
word, it is a love story which is dif-
ferent. It deals not with the every-day
sedate affection of united neutralities
but with the clash of temperaments
tragically united. It was while in New
York, knocking about in the haunts made
familiar to him when he was doing news-
paper work in the Metropolis, that Strin-
ger gathered the material and the im-
pressions which he put into "The Wine
of Life." Canadians in search of a story
suitable for vacation reading will find
in Stringer's latest something well wor-
thy of their attention.

SHORT STORIES OF QUALITY

"The Golden Windmill" is First of Nine
Having More Than Usual Merit

Meritorious in the highest degree —
more so, in fact, than the majority of
such volumes — are the nine short stories
by Stacy Aumonier, which are being pub-
lished by The MacMillan Company of
Canada (Price $2), under the title of
"The Golden Windmill." This is also
the title of Story Number 1. Rural
France, rural Ensrland, the humor of the
English Tommy and the pathos of child-
hood are all to the fore in such master-
pieces as "The Great Unimpressionable,"
"A Source of Irritation," "The Little
White Frock," "Them Others," "Old
Iron," etc. Not in a long time has the
editor of "Bookseller and Stationer" read
as refreshing and unique a story as "A
Source of Irritation," being the narra-
■tive of what happened to a matter-of-
fact old Englishman who bore a close
resemblance to one of Germany's most
noted spies. Captured by the Huns, he
was condemned to be shot in the hope
that the real spy would be given a chance
to work out his schemes unhampered.
Providence intervened, however, and the
old man, falling into British hands, had
a difficult task in proving he was not
the notorious Hun, whose capture was
finally effected by means of informa-
tion dropped by the old man. There is
a vein of rare humor running through the
story and it is this, more perhaps than
anything else, which makes Mr. Aumo-
nier's stories stand out in the circle of
abbreviated fiction as "distinctly differ-
ent."

BOOKSELLER AND STATIONER

July, 1921.

ESSAYS AND EXCURSIONS

Henry Van Dyke's Latest is "Camp
Fires and Guide Posts."

Those who have read or heard of Hen-
ry Van Dyke's essays which were pub-
lished during the past year as a series
of monthly papers in Seribner's Maga-
zine will take not a little enjoyment out
of his "Camp Fires and Guide Posts,"
which has just been published by The
Copp-Clark Company. To these papers
the author has added several what he
chooses to term "talks by the camp fire,"
as well as "four little chapters of remem-
brance— tributes to four beloved fellow-
travellers." Of particular interest to
Canadians is his essay on "Christmas
Greens," which embodies a remarkably
fine letter from a Canadian soldier re-
siding in Mankota, Saskatchewan. This
little touch of Canadianism worked in
to strengthen the argument that not
even the war has spoiled Christmas,
makes a sort of "homey" interlude.
There is a strain of mellowed philosophy
running through this book which makes
its reading a pleasure more lasting than
such things usually are.

ADVENTURE AND MYSTERY

"Timber Wolves," With All the Thrills

of Modern Melodrama, Is a

Winner

When mystery and adventure go
hand in hand as in "Timber Wolves"
(The MacMillan Company, Price $2.25),
it can always be taken for granted that
a real thriller of a story has been
achieved. Bernard Cronin's latest is a
book of this kind. Certainly it is one
of the best books of its kind that has
been published this season. Tasmania
has been chosen as the scene of the
story and the characters are largely
drawn from the rugged and elemental
types who work in the timber lands of
that remote island. But there is noth-
ing "rough and ready" about Mr. Cron-
in's work. Melodrama there is a-plenty
but not the crude melodrama so com-
mon in the cheaper novels. The melo-
drama in "Timber Wolves" is the -melo-
drama of the artist. Only a master
writer could produce the effect secured
in "Timber Wolves" in the high-class
manner evident throughout the book.
In Tasmania young Heritage finds a
timber trust operating illegally and tyr-
anically against the independent tim-
ber operators. He gets into the fight,
partly for love of the daughter of one
of the "independents" and from the first
chapter to the last events move quickly.
So well has the author conceived and
executed his plot that it requires real
willl power for the reader to lay down
the book once he gets into the story.
Men who know the back woods will ad-
mit that the characters are true to type
while connoisseurs of cracking good
stories will find no difficulty in agree-
ing as to the excellence of "Timber
Wolves."

Oh wmom

STORIES OF PLAIN PEOPLE

Christopher Morley Shows Master

Hand in "Tales From a Roll Top

Desk."

A rare collection of stories is Chris-
topher Morley's latest book entitled
'Tales From a Roll Top Desk" (S. B.
Gundy, Price $1.75), but what a collec-
tion! .Mr. .Morley writes of men whom
he has met. Publishers, booksellers,
izine editors, newspaper men, the-
atrical producers, commuters and poets
of all kinds and descriptions are em-
bodied in his characters. In every one
of the eli ties in the book the

Morley humor stands out conspicuously.
The author shows by his handling of his
characters that he is writing of real
flesh-and-blood men and women. For
example, in "The Prize Package" Mr.
.Morley tells of a young Oxford man
with a passion for the very highest in
literature who secures an editorial po-
sition at fifteen dollars a week in a
New York publishing house. With one
of the stenographers he becomes some-
what intimate and together, it would
seem, they scoff at the inartistic and
matter-of-fact head of the firm. The
latter, finding out that his Oxford man
can write poetry, gets him to pen some
love verses which are supposed to be
the publisher's own. At last after a
Jenf thy poetic bombardment he learns
the truth. He has been supplying his
employer with ammunition with which
to woo the stenographer upon whom he,
too, has set his heart. And — horror of
horrors — a vow of secrecy forbids him
to disclose the truth. In his final son-
net he secretes a boomerang which is
to recoil upon the supposed writer. With
joy in his heart he seeks the angel of
the office. Her desk is empty. She has
married the boss. "The Prize Package"
is a story filled with chuckles and every
one of the ten other stories in "Tales
From a Roll Top Desk" is a prize pack-
age. To read one is to want to read
them all. The opening story is just an
appetizer for the remainder of the col-
lection. Every character sketched is
just such a person as is encountered
every day.

MYERS' "MIND AND WORK"
A Presentation of the Psychological Fac-
tors in Industry and Commerce

"Mind and Work" by Charles S. Myers,
director of the Psychological Laboratory
in Cambridge University, is one of the
latest publications of Putnam's Sons,
New York and London. In the words of
the author, the book may be regarded
as an expansion of part of his "Present-
day Applications of Psychology," the
fourth edition of which is now out of
pi int. It contains the substance of vari-
ous lectures and addresses which Dr.
Myers has given during the past two
years on the relation of psychology to
the well-being and efficiency of indus-
trial and commercial workers. The
author shows in a masterly manner that
the physiological factors involved in
purely muscular fatigue are now fast
becoming negligible as compared with
the effects of mental and nervous fa-
tigue, monotony, want of interest, sus-
picion, hostility, etc. With this belief as
premises Dr. Myers endeavors in "Mind
and Matter" to show the importance of
psychology in the studies of movement,
fatigue, selection, incentives and indus-
trial unrest. There is much food for
thought in this book for those who are
interested in present-day conditions, the
reason for their existence and their
remedy.

BOOTH TARKINGTON AGAIN

"Alice Adams"' Is a Story of An Attempt
to "Keep Up With the Joneses."

Through the popular magazines Booth
Tarkington is, perhaps, known best by
his character interpretations of juveniles
such as "Penrod" and "Sam," but in
"Alice Adams" (S. B. Gundy, Price $1.75)
older persons are sketched. Alice Adams
is a girl of about twenty. The daughter
of respectable but struggling parents,
she shared with her ambitious mother
a craving to get into society. In the
attempt her father is persuaded by his
wife to take advantage of a formula
for the manufacture of glue which he
had worked out for his employer in the
latter's time. After much nagging he
starts a glue factory which becomes a
casualty before the guns of his former
master. This misfortune was a sad set-
back to the aspirations of the Adams
family. Looking on Alice's father as
somewhat of a crook the young man in
the case ceased his attentions to the cen-
tral figure of the narrative and the
latter, relinquishing her ambition to 'keep
up with the Joneses,' goes in for a busi-
ness career. Alice Adams is depicted as
a model of young American womanhood
worthy of a leading position in society
but lacking the fine house, extensive
wardrobe and other things considered
essential to social success. The Adams'
attempt to "catch up" socially and fi-
nancially provide the foundation for a
story which lags never for a moment in
the telling.

July, 1921.

BOOK 8 E LLEB AND STATIONER

This Department is for the Information of the Bookseller
and His Assistants — Brief Synopses of Publications on the
Market — Chats About Authors and Their Activities.

BLACK'S NEW NOVEL

In Alexander Black's new novel, "The
Seventh Angel," which the Mussons
have just brought out in Canada, are
many short passages to which reviewers
have devoted especial attention.

STORY OF THE EAST

A series of remarkable pictures of
night life behind the veil of Eastern
places will be published very shortly by
Stanley Paul & Company, under the
title, "Haunts of the Gay East," by Syd-
ney A. Moseley, author of that powerful
exposure of vice in the Metropolis, "The
Night Haunts of London." Mr. Moseley
—"the journalist who dared tell the
truth" — writes in a fresh and fearless
manner of his remarkable adventures in
the East, and his intimate descriptions
of life in such gay centers as Budapest,
Constantinople and Cairo bear the im-
print of truth while avoiding sensation-
alism .

AWARDED PULITZER PRIZE

It must have been pleasant news to
Admiral Sims, the great American
sailor, to learn during his visit to Eng-
land that the Pulitzer prize of £250 for
the best book of the year on American
history, has been awarded to his work,
"Victory at Sea," which Mr. Murray
published.

AN IMPORTANT WORK

Another book of outstanding import-
ance which has just been issued by
Messrs. Williams & Norgate, the pub-
lishers of Sir William Orpen's "An On-
looker in France," is "The Teaching of
the New Testament on Divorce" by the
Venerable Dr. R. H. Charles, Arch-
deacon of Westminster.

LAUGHTER BEHIND BARS

Eva Lewis, famed throughout the
West as "the girl bandit," now in the
penitentiary serving a term for highway
robbery, wrote to Caroline Lockhart
thanking her for a copy of "The Dude
Wrangler," her new novel which Double-
day, Page & Company have just pub-
lished. "I thought I had forgotten how
even to smile but I surprised myself and
the twenty-nine other 'ladies of sorrow'
— by laughing aloud many many times,
breaking a rule in so doing."

STORY FOR CANADIANS

The Mussons are announcing a fall
book by Hopkins Moorhouse, an author
of the modern Canadian group, justly
famous in all parts of the country. His
last book, "Everyman For Himself," was
a rollicking novel of adventure and sus-
pense. This last publication promises to
be a mystery story "of a new kind."
This smacks of something unlooked for,
but in any event good mystery stories
by Canadians are all too few, and book
circles are awaiting the appearance of
this one with interest.

RUNNING IN SERIAL FORM

"Jackie" Is Central Figure of One of the
Season's Finest Romances

Just at the present time there is a
big demand for "Jackie," by the Count-
ess Barcynska (Thomas Allen, Toronto,
Price $2), this demand being undoubted-
ly due in par-t to the fact that the story
is running in serial form in The Toronto
Star Weekly. It is a story which book-
sellers may sell readily to all classes, for
perusal by either man or woman. "Jac-
kie" is a waif of fortune who begins life
as a street dancer, her winning person-
ality and remarkable talents carrying
her rapidly forward until the hurdy-
gurdy is left behind and fame behind
the footlights beckons. Through the in-
strumentality of a wealthy American her
ambition to be a dancer of world re-
nown is realized and in her ascent up the
ladder of fsme she is taken with a little
hunchback to whom she appears as some-
what of a goddess. Finally a villainous
theatrical man who has designs upon
"Jackie" is stabbed. The "hunchie"
dreamed the stabbing incident and felt
sure that his own hand had held the
knife. The victim felt sure that "Jackie"
was his intended slayer. This, he felt,
gave him a hold on the dancer who pro-
mised to marry him in order to save her
hunchback friend. Believing "Jackie"
faithless, her real lover — the American
who had befriended her in the first
place — departed on a cruise that was
to bring forgetfulness. While in New
York he learned that the famous dan-
seuse had been a victim of circumstance.
Reconciliation speedily followed but not
before the authoress had produced a joy-
ous and charming tale of a true love
the course of which was anything but
smooth.

LISTS OF SCHOOL BOOKS

The MacMillan Company of Canada
have sent to dealers in Western Canada
the lists of public and high school books
authorized by the Departments of Edu-
cation for the different provinces. Im-
portant items on the list are the Can-
adian Scholar's Dictionary, set of be-
ginner's mathematical instruments, and
Canada's song book, a compilation of
national songs for Canadians.

BOY! PAGE O. HENRY

0. Henry's publishers, Doubleday,
Page & Company, recently received a
letter addressed in their care to Mr.
Henry. The mail room of the organiza-
tion forwarded it to their salesman of
that name who was then on the Pacific
Coast, who read the letter and returned
it to the company. The publishers are
unable to forward the letter, as, since his
death some ten years ago, they have had
no communication with 0. Henry.

SEA BUILDS CHARACTER

Character and the perception of it are
nurtured by the sea, says William Mc-
Fee in the preface to "An Ocean
Tramp," which Doubleday, Page & Com-
pany have just published.

MOVE TO CROYDON

Messrs. Harper Woodhead & Com-
pany, English manufacturers of high-
class stationery and leather goods, have
removed their factory to Selsdon Road
Works, Croydon. They will shortly be
opening show rooms in the center of
London for the convenience of Canadian
and other buyers.

PROMISED FOR AUTUMN

"The Black Circle," by Cuthbert Ed-
ward Baines will be published by Messrs".
Hodder & Stoughton in the Autumn.

NEW NOVEL PROMISED

Miss E. Everett-Green's new novel,
"Miss Ann Thrope," will be published at
an early date by Stanley Paul & Com-
pany.

A THRILLING ROMANCE

.Mr. Murray is about to publish a
volume of short stories, "The Romr .: :z
of His Life," by Miss Cholmondeley,
which tells tales that amuse and thrill.

15 0 0 KSELLE K A JN 1) STATIONER

July, 1921.

ice Equipment^

and

Business Systems

GETTING RID OF BUSINESS STATIONERY

USINESS stationery and office
supplies are so essentially a
part of the stationer's stock
that it may seem rather trite to choose
these lines as the subject of an article,"
writes Ethel Tanker in "Walden's Sta-
tioner and Printer," who goes on to say:
Yet, in my observations of many sta-
tionery stores, I have been very much
impressed by the lack of publicity cover-
ing this all-important angle of the busi-
ness. Here lies a wonderfully fertile
field, waiting to be cultivated, and the
stationer is the one to do it.

Your Letterhead Is Your Personal
Advertisement
This is the thought that was featured
in the advertising and window displays
of one large Pennsylvania stationery es-
tablishment, which also has a large
printing and engraving department.
"Your Letterhead Is Your Personal Ad-
vertisement"— a moment's consideration
will show how true this is. How many
letters do you suppose leave every city
in the country every single day, every
hour? And in many thousands of cases
the correspondence is between men and
women who will never meet. These com-
munications are bound to create impres-
sions, favorable or unfavorable, and up-
on what will opinions be based? The
quality of the paper and the style of
the letterhead will play a big part.

A Unique Window Display

The concern I have mentioned above
enjoyed an unprecedented amount of
business following a unique window dis-
play featuring papers and printed and
die-stamped letterheads, as well as bill
heads, receipt forms and other com-
mercial stationery. Single specimens of
each line in the company's stock were
posted on easels, so that they stood up-
right. The easels were neatly arranged
in rows, almost like a miniature "army,"
the larger sheets being at the back of
the window, thus enabling the .observer
to see, without any difficulty, all there
was to be seen. Neatly lettered cards
referred to the various "stocks" and
forms by name. Another card of larger
size, at the left of the window, read,
"Your Letterhead Is Your Personal Ad-
vertisement." Above this display a toy
aeroplane was suspended, in which sat

a tiny kewpie doll, wearing the goggles
which bespeak the aviator. The kewpie
was ostensibly gazing down at the splen-
did layout below. A card attached to the
machine said, "A Bird's Eye View." m

Appeals To Business Men.

A very effective counter card was
utilized at the same time. On a large
sheet of bristol board were mounted, side
by side, two letters directed to a fic-
titious company, offering estimates for
certain work to be done. The wording of
the two communications was identical.
One, however, was written on a high-
grade bond paper, with a head of neat
design, while the other was written on
a poor paper, unattractively printed.
The sheets had been creased in order to
give the impression of having travelled
in envelopes. The high-grade paper, of
course, retained its crispness and looked
fresh and white, whereas the other was
soiled and rough on the folds, and pre-
sented a poor appearance generally.
Above the letters was printed in India
ink, "Who'll get the order?"

A "Housecleaning Sale"

Another stationer, also of Pennsyl-
vania, found himself with a large quan-
tity of surplus stock on his hands, and
cast about for an outlet. His solution
was a "Housecleaning Sale."

At the right of his window he placed
a broom, dustpan and brush, while to the
left rose a mound composed of packages
of bond paper, envelopes and yellow du-
plicate paper. A large placard announced
"We're housecleaning. Come in and look
us over." During the sale a ream of the
yellow paper for duplicate copies was
presented, without charge, to every pur-
chaser of a ream of the bond paper. This

MAINTAINING THE VOLUME

(Continued from page 41.)

W. M. Maltby, president of the St. Clair
Avenue Business Men's Association,
Toronto .

"I should say about two per cent, of
sales, if done wisely," replied Mr. Stock-
dale, adding: "The average retailer can
spend wisely about two per cent, of his
sales. If he lifts his volume ten per
cent, he's ahead of the game."

progressive stationer also had pencils
stamped with his name and address and
presented them to purchasers of steno-
graphic note books. A pile of "compli-
mentary" blotters, also printed with his
name and address, always occupies a
prominent place on his counter.

"Speed Test" Effective

A "speed test" brought another sta-
tioner prominently into the limelight,
where he has remained ever since. Mr.
A., the gentleman in question, conceived
the idea of a competitive examination to
ascertain the speediest (typographically
speaking, of course), member of Clear-
field society. When he explained his ob-
ject to a large typewriter agency in the
city, they were only too glad to co-oper-
ate by lending four machines, inasmuch
as they, too, would share in the ultimate
benefits. Through the local newspapers,
the contest was announced for a Satur-
day afternoon, to take place in the town
hall. Invitations to attend were sent to
business organizations throughout the
city, and the competition was open to
anyone who wished to participate. On the
afternoon of the event the hall was
crowded and twenty-two girls took the
test, which consisted of typewriting at
breakneck speed for a period of ten min-
utes. The copy was -editorial mattef
clipped from the newspaper. After each
girl had done her bit, the papers were
turned over to a board of judges, who
counted the words and deducted five for
each typographical error. The young
woman having the largest net total was
proclaimed "Champion Alphabet Pusher"
and presented with a beautiful silver
loving cup. As a souvenir of the oc-
casion each of the participants in the
contest was presented with a small sil-
ver pencil, while blotters, stamped pen-
cils, scratch pads, calendars and those
clever little arrangements composed of
a round eraser on one end and a broom
to sweep away the "debris" on the other,
were distributed liberally among the
audience.

The whole affair created so much
comment, verbally, among the populace,
and editorially in the newspapers, that
Mr. A. felt his time and money had been
well spent.

Greater Demand for Books Noticed

Returns From Public Libraries Throughout Canada Show That
Bookseller's Chances for Increasing His Revenue Are Better This
Year Than Ever — Western Librarian's Explanation is That

People Are Just Getting Back Into Their Old Reading Habits

ANY figures having a bearing on books read and some other points which Censor for Literature Suggested

the book-reading propensities of should appeal to the bookseller: While on the subject of books and

the general public should be of Books Issued Adults Juvenile libraries, mention might be made in

Interest to the man who sells books. philology 1 passing of a little literary flare-up that

rhis being the case, the Canadian dealer Relie:ion 13 16 enlivened a ratepayers' meeting in To-

ivill be interested in learning that the Sociology 11 144 ronto during the month,

entry's army of book readers seems Sdence ' ; ; ; ; " ; ; ; ; ; " ; 31 2U „There .g noth go destructive to our

;o be increasing steadily; it might al- Useful Arts 28 u civilization todav as the trashy Htera.

nost be said by leaps and bounds. r,;~„ *«*«. it ii * «!• r\ ,- .

. lL „ . j. t. i ii j Fine Arts l ' n ture we are getting. Our libraries are

In the May issue of Bookseller and T!4.„™t.™ ki k t , • .. ■ n i • j .» r. i

,. .. . . , . ... - Literature 51 15 not supplying the right kind of books.

Stationer mention was made of the fact u- , „, CQ oo kt:« i e iZ i. i j. i

.<-,.- T ., • „ tt t i History 83 11 Ninety per cent, of the books taken out

;hat Chief Librarian George H. Locke, rp„„„„i or «o f .,■ vu j n x-

._ -. , , , &, , ' Travel 35 by of our public libraries today are fiction.

>f Toronto, Ont., had reported a great td:„„„„„u„ oa 97 T„ * j * u, , ■-- . ,.

', ' » f , . . B . Biography 34 ^!7 Instead of the deeper literature our h-

ncrease in the number of books borrowed i,/r„„„„;„„_ ■ no c 1 ; . , f . ,, _-

,, ... , . _, , Magazines 118 5 braries are supplying froth. The cur-

:rom the city libraries during March. tt,- «• _ ooqt io«t ,.„-,* ~, mi •

_, , , ^ 6 . . . Miction 3297 1067 rent monthly magazines are given more

rhere was, as a matter of fact, a straight „++--.-+;,-.-, +1 +iT + ^ j T-4. j. »

v. onoc-- ., ,, attention than the standard literature,

ncrease of 30,855 over the same month Totals 3731 1603 saJd A]d Fred Bak tQ the Ward Ei ht

ast year. For the first three months Increase in circulation over March, Ratepayers' Association, of Toronto,

1 T/ear ,1' m°re 1ST% Z 1920-1442 books. when a motion arose to put the ban on

nade than in the same period of 1920. Here is stm further ground for the all the Hearst publications coming into

More Business For Bookseller argument that book fans are on the Canada.

Certainly these figures show that the increase: The of discussion ran the t

>eople are greater readers than ever During April there were 175,937 books from bann Hearst blications to

jr that there are more people reading. taken out of the public libraries of To- banni a„ bHcation forei and

rhe conclusion therefore, would be that ronto the largest total for a single natfy which did nQt measure to the

he bookseller has a better chance today month on record, says Chief Librarian triotic or moral standard required. The

,0 sell his wares than he has had in George Locke and an increase over finigh gaw & reso]ution ed agki

ormer years- ^P"1' 192°! of 135'000- B°°j! ^en™* that Toronto have a censor of literature,

As if to clinch the argument, now bj boys and girls numbered 45,153 which wjth power to ban a b]ication not

;omes Calgary, Alta., with the boast that Mr- Locke considers phenomenal, add- meeti the irements from bein cir.

or the first time in the history of the m^ that the total would have been even culated in the city

Calgary Public Library the monthly cir- ^rger but for the fact that the children

:ulation passed the 30,000 mark by 695 had to be turned awav from the College Goes Deeply into Literature

>ooks. This monthly circulation has Street Library for lack of room. In speaking on the question Aid. Baker

lever been equalled before, and it is due In seven of the libraries the circulation went deeply into the literature of the

0 several probable causes, says Librarian exceeded 10.000 for the month, and in day> as did also the other speakers. Aid.

Uexander Calhoun, who believes that the two' the College Street and Reference Raker thought that the youth of the

esumption of ordinary life after the Libraries, exceeded 20,000. cjty were being served with pernicious

var is the main reason for such renewed ^^____^_^^^______— . literature on all sides, and also said that

»abits of reading on the part of people OF VALUE TO STUDENTS the public libraries were helping to de-

n all walks of life. grade the public taste by serving out the

It seems to be a psychological fact, New "Romeo and Juliet" and "Cicero latest sensational fiction, which was

ie says, that people are only just now Somnium Scipionis" on Market skimmed through, while the classics were

getting back into their old reading hab- Tne University Tutorial Press, Bur- allowed to fall into disuse,

ts, and the average mind is becoming lington House, Cambridge, have just "What we want to do is to clean up

nore enquiring after the long period of sent out small, neatly-bound copies of the news stands," said R. M. Jones,

elf-imposed mental suppression during "Cicero Somnium Scipionis" and "Romeo "There is more filthy literature and sug-

he war. Then, too, many intellectual and Juliet," the latter containing a good gestive literature under the guise of

adies who took up war work are just sketch of the life and works of Shake- 'snappy stories,' 'detective magazines'

iow becoming wholly freed of these speare, a masterly review of the play and others being sold to our young peo-

ares, and adding to these are the great itself, complete thumb-nail portraits of pie than we ought to allow. This liter-

lorde of returned soldiers who are just each principal and most helpful notes ature is an incentive to crime."

'eginning to feel the vacant spots in of every phase of the old masterpiece. Restraint Necessary

heir mental life caused by their lost It is a book that should appeal to the imnK Kei>traint necessary

mbit of substantial reading. student seeking a sort of "key" to Shake- A few of the members thought that

speare. Cicero's "Dream of Scipio" has the literature of the city could well be
hame Thing in Ontario been prescribed for the London Univer- ]eft to the sound judgment of the citi-
And if still further evidence, were sity Intermediate Arts Examination for zens, but President A. L. Fleming con-
ceded to convince the bookseller that he the first time, at least within the mem- tended that restraint was necessary in
ias the business "right in his mitt," the ory of the present generation. The edi- some matters and that this was one.
atest report on the Owen Sound, Ont., tion has been specially prepared for the In this he was backed up by Aid.
Public Library would supply it. Here occasion and is reputed to be the only Baker, who told the members that any
;he librarian showed for March an in- annotated edition now on the English civilization which would. last must have
urease over the circulation of March, market. The notes deal to some extent a balance wheel or it must disintegrate,
1920, of 1,440 books. The following table with language but mostly with subject and that literature was one thing need-
will give an idea as to the class of matter. ing this restraint at present.

BOOKSELLER AND STATIONER

July, 1921.

New Books of the Month

PUBLISHED BY FIRMS
THROUGHOUT DOMINION

McClelland & stew art

Fiction

"Fear," Patrick MacGill; "Hidden
Fires," Mrs. Patrick MacGill; "Lady
Trent's Daughter," Isabel C. Clarke;
"The Profiteers," E. Phillips Oppenheim;
"The Little Red Foot," Robert W.
Chambers; "Stash of the Marsh Coun-
try," Harold Waldo; "The Education of
Eric Lane," Stephen McKenna; "Winnie
O'Wynn and the Wolves," Bertram At-
key; "Almond-Blossom," Olive Wadsley;
"The Wolves of God and Other Fey
Stories," Algernon Blackwood and Wil-
fred Wilson.

Non-Fiction

"With the Battle Cruisers," Filson
Young; "Letters to Isabel," Lord Shaw
of Dunfermline; "The Imperial Com-
monwealth," A. P. Poley; "Telling Fort-
unes by Cards," Cicely Kent's Great
Method Explained; "The Gipsy Queen
Dream Book and Fortune Teller," "Fort-
une Telling by Tea Leaves," Cicely
Kent's Method Explained.

COPP CLARK COMPANY
Fiction

"Pawned," Frank L. Packard, cloth,
$2; "Rogues and Company," Ida A. R.
Wylie, cloth, $2.

GEORGE J. McLEOD
Fiction •

"The Guns of the Gods," Talbot Mun-
dy, cloth, $2; "Galusha, the Magnificent,"
Joseph C. Lincoln, cloth, $2; "A Thing
Apart," Lucy Stone Terrill, cloth, $2;
"Trying It On the Dog," Maurice Swit-
zer, cloth, $2.

RYERSON PRESS
Fiction
"Far To Seek," Maud Diver, $2;
"Coquette," F. Swinnerton, $2; "House
in Queen Anne Square," W. D. Lyell,
$2; "Howard's End," E. M. Forster,
$2.50; "Youth and the Bright Medusa,"
Willa Cather, $2.50.

Fiction

"Great Men and Great Days," Lau-
zanne, $3; "Grim— The Story of a Pike,"
S. Fleuran, $2; "The Theatre, The
Drama and The Girls," G. J. Nathan,
$2.50; "The Green Goddess," William
Archer, $2; "In America," J. V. A.
Weaver, $1.50; "This Simian," C. Day,
$1.50; "At the Supreme War Council,"
Peter E. Wright, $1.75.

THE MACMILLAN COMPANY OF
CANADA

Fiction
"Terry," C. G. Thomson, $2.25; "Tim-
ber Wolves," B. Cronin, $2.25; "In His
Own Image," M. Briarly, $2.50.
Non-Fiction
"English Reading for Commercial

Classes," C. A. Herrick, $1.55; "The Pro-
ject Method of Teaching," J. A. Steven-
son, $2; "The Control of Sex Infections,"
J. B. Clark, $1.50; "Tuberculosis in Chil-
dren," Prof. H. Much, $3.25; "Dermat-
ology," W. J. Highman, $7.50; "The
Voice of Jerusalem," I. Zangwill, $4.25;
"Cocoa," Pe?ps Series, $1; "Synopsis of
Medicine," H. L. Tidy, $6.50; '"The Sal-
vaging of Civilization," H. G. Wells,
$2.75; "Thought Relics," R. Tagore,
$2.25; "School Architecture," John J.
Donovan, $25.

MUSSON BOOK COMPANY
Fiction

"The Seventh Angel," Alexander
Black, cloth, $2; "The Foolish Matrons,"
Donn Byrne, cloth, $2; "The Madonna of
the Hills," A. G. Empey, cloth, $2;
"Beauty," Rupert Hughes, cloth, $2;
"Star Dust," Fannie Hurst, cloth, $2;
"Scattergood Baines," C. B. Kelland,
cloth, $2; "The Silver Sixpence," Ruth
Sawyer, cloth, $2.

Non-Fiction

"Evangeline," tourists' edition, paper,
r.O cents; "The People of Mexico," Wal-
lace Thompson, cloth, $2.75; "Appleton's
Road Guides of Eastern and Western
Ontario," new revised edition, paper, 50
cents each; "Europe's Morning After,"
Kenneth L. Roberts, cloth, $3.50; "The
Secret Springs," Harvey O'Higgins,
cloth, $2.25; "Practical Illustration,"
John D. Whiting, cloth, $3.50; "The Ways
of the Circus," George Conklin, cloth,
$2.50; "Effective Prayer," Russell H.
Conwell, cloth, $1.75; "Why Die So
Young?" Dr. John B. Huber, cloth,
$2.25; "First Aid to the Car, or High-
way Hints and Helps," H. W. Slauson,
cloth, $1.75.

REVISED ROAD GUIDES

An interesting innovation in motor
road maps appears in a new revised ed-
ition for 1921 of maps that have been
standard for a good many years. So
far, these are the only road maps placed
on the market which seem to give the
consultant every type of information on
every kind of road, including everything
from post-offices to railroad crossings.
Perhaps the most telling feature con-
sists in the presence of this mass of de-
tail in black as set off from and in no
way conflicting with the rest of each
map in red. These red sections are out-
lines of all main travelled roads ar
secondary roads, with cities and resorts
clearly printed and marked.

These maps are accurate and recom-
mended to all tourists, commercial trav-
ellers or othei-s making use of the
provincial highways for pleasure or busi-
ness purposes.

The western Ontario map covers the
entire western portion of Ontario be-
tween Windsor, Sarnia and Owen Sound,
east to Oshawa and Coboconk.

NEW CASH REGISTER

Announcement has been made by the
National Cash Register Company that a
new cash register designed to fill a long-
felt want of thousands of merchants has
been placed on the market. The new
machine, which is called the Class 1100,
is a low-priced, high-grade register that
issues a receipt with every transaction.

The new register is built in several
different models, adapted for use in
varied lines of business. At each oper-
ation of the register, a receipt is printed
and issued. This receipt shows the mer- >
chant's name and address, the amount
and number of the transaction, and the
date. The receipt is plainly printed and
is a splendid advertisement for the mer-
chant and his business. It assures a
square deal to everyone concerned in all
transactions.

The receipt guarantees an accurate
printed record of every transaction be-
tween clerk and customer.

Another feature of the receipt is that
it prevents the return of goods purchased j
at other stores. The sale number en-
ables the merchant to tell at about what
time the transaction was made. The re-'
ceipt is also a great protection when
children or servants come to the store
to make purchases.

The new register has other valuable
features that are to be found in all high-
grade cash registers . When money is
registered on the Class 1100 machine,
the amount is immediately shown on the
indication at the top of the register. A
bell also rings each time the register is
operated. These two features give pub-
licity to every transaction, enforce rec- ;
ords, and remove temptation by making
everyone in sight of the register an in-
spector of the sale. At the same time,
the register prints on a paper roll, called
the detail-strip, a permanent record of
every sale in the order in which it oc-
curs. This gives the merchant a history
of the day's business — a permanent rec-
ord of everything that happens in his
store . Adding wheels within the regis-
ter show the amount of money that has
been taken in . These figures are under
lock and key, available only to the pro-
prietor, and can be reset at the end of
the day, week, or month, as the mer-
chant desires. Key arrangements of the
machines vary to suit the needs of dif-
ferent lines of business. The number of
"No Sales," "Paid Out," "Charges" and
"Received On Account" transactions are
recorded, together with the total number
of all transactions made.

NEW WATTS' VOLUMES

Messrs. Watts, London, published re-
cently two further volumes of their
"Life-Stories of Famous Men" series —
one on Charles Darwin, by Dr. Leonard
Huxley; the other on Robert Green In-
gersoll, by Charles T. Gorham.

July, 1921.

BOOKSELLER AND STATIONER— Advertising Section

Weldon Roberts

rubber erasers

As a feature eraser there is none quite
so trade - compelling as our famous

399 Tri-ply Eraser

Weldon Roberts Rubber Co. Newark, N J. U.S.A.

H. L. BARBER'S BOOKS

Earn Money for Dealer and Reader

In these days of leconstruction, Mr. Barber's books
show ambitious persons the way, in a practical man-
ner, to wealth creation and money making. The
books are: —

"Making Money Make Money"

"Investing for Profits"

"Story of the Automobile"

"Making Money Make Money" is a primer of investing
to the best advantage. Now in its 12th edition and sell-
ing faster than ever.

"Investing for Profits" explains how to invest to
make large profits instead of mere interest income.

"Story of the Automobile" gives the history of the
development of the automobile during a period of 15C
years, and analyzes the automobile industry as a busi-
ness and an investment field.

These books are of priceless value to investors, securities dealers and
securities salesmen.

Bound uniformly in cloth, stamped in gold. Large type, good paper.
Svo. , 250 to 315 pages. Price should now be {3 a copy, but It la
$2 a copy.

For sale by leading booksellers. Canadian trade supplied by F. D.
Ooodchild Co., (Distributors). 266 King St.. W., Toronto. Ont., Can.
United States trade supplied by A. C. M Clurg & Co., Chicago; Baker
& Taylor Co., New York, and other leading jobbers. Sent prepaid on
receipt of price. $2 a copy, by the publishers.

THE MUNSON PRESS CO., Publishers,

20 W. Jackson Blvd., Chicago
Canadian trade supplied by

F.D.Goodchild Co.

Distributers

266 King St., W., Toronto, Ont, Can.

Every Desk
is Your Prospect

No matter who uses it EVERY desk
should be equipped with WORK-ORGAN-
IZERS. A sinele one w;ll help, but
full effici"rcv is only reached when each
desk is completely equipped.

Equipment helps the desk
man to make every move
count. Hundreds of firms
have proven this. Tell these
facts to your customers.
Practically every firm is
anxious to save time, and
money — and WORK-OR-
GANIZERS will help them.

A simple test will prove
this for them, — but be sure
to urge that the test be
made with a complete equip-
ment. WORK-ORGANIZ-
ERS both ON the desk and
IN each drawer.

You will find interesting facts in every
issue of our Sales Bulletin that will help
you sell WORK-ORGANIZERS. If you
are not getting them, let us know.

The Work-Organizer Specialties Co

725 W. Grand Blvd.
Detroit,
Mich.

Needed
In and On
Every Desk

SU1DAT

JANUARY, 1897. '" ■

MONDAY

ruttur

wiDNuoir

TMUBBDAY

rmoAv

WEEKLY MEMORANDUM

CALENDAR PADS

gg FOR 1922 =

THE OLD RELIABLE -- 32nd CONSECUTIVE ISSUE
WILL BE READY ON AUGUST 15th, 1921

THE COOKE &, COBB CO.

213-215-217 Steuben Street,

BROOKLYN, N.Y.

BOOKSELLER AND STATIONER— Advertising Section

July, 192

CANE'S

"Made-in-Canada"

PENCILS

Because the quality is just as good as imported
brands and because we can quote you much lower
prices (No Duty and No Exchange) — these are
the two big reasons why you can make more
money by selling CANE'S PENCILS.
Your jobber will quote vou prices. Ask him
about CANE'S PENCILS the next time you write
or, better still, sit right down now and write a
special letter about it. At the same time drop
us a line arid we will forward samples direct.

The William Cane & Sons Company Limited

NEW MARKET, CANADA

Manufacturers of Lead Pencils in Canada Completely.

THE

point

OF A FOUNTAIN PEN

is to have it
well inked

Make friends of your cus-
tomers by selling them the
best fountain pens.

Keep them friends because
they bought the pens filled
with the right ink — ink that
writes so well that they in-
sist on

CARTER'S

FOUNTAIN PEN INK

Made in Canada

It flows as freely as it
sells, writes clearly, and
dries a permanent, lasting
black that makes friends.

Do you know how many
other quality products Car-
ter makes?

The Carter's Ink Company

Manufacturing Chemists

MOUNT ROYAL AVENUE AND
DROLET STREET

Montreal, Quebec

July, 1921.

BOOKSELLER AND STATIONER— Advertising Section

The Most Helpful
Equipment In Business

To-day modern business is transacted with the aid of nu-
merous equipment, counters, display windows and cash
registers.

We can hardly get along without them — each has its saving
in speeding up of daily sales, and yearly turnovers.

But now you add to other equipment, perhaps the most im-
portant of all: — Bookseller and Stationer is the equip-
ment for sending you new business ideas.

Properly applied ideas increase the hum of the adding
machine. Business ideas quicken the ring of the cash regis-
ter. Business ideas speed up sales and increase turnover.
The ideas you will secure from Bookseller and Stationer
cover practically every one of your important business
problems.

Ideas on selling, advertising, managing, financing, buying.
Ideas on credits, collections, letter-writing, training sales-
men, personal efficiency. Ideas on stock keeping, inventory,
accounting, records, and a hundred and one other business
suggestions and methods.

Surely from such a productive source of ideas there will
come many ideas of real dollar and cents value to you.

bookseller & stationer

143 University Ave., Toronto

BOOKSELLER AND &FATI()miRr-Advertising Section

July, 1921.

You are jealous of the reputa-
tion of your store. To preserve
its good name, offer only those
correspondence papers whose
makers are jealous of their qual-
ity and social correctness.

Qranes

HIGHLAND
°# LINEN

Eaton, Crane & Pike Go.
of Canada, Limited

Sponsors for Correctness
in Correspondence

Toronto, Canada

CRAHUtibfc

Capitalizing On
Reputation

PROGRESSIVE dealers and
jobbers have long enjoyed
steady and profitable sales of
"Gold Medal" Crayons because
of the favorable reputation
earned by these products
throughout the many classes of
users.

The "Gold Medal" line is
known as the very best in cray-
ons— highest in quality as to
product — colors most attrac-
tive— assortments that appeal
to the buyer — conveniently
packed — and so on, through
the many details that have
placed this line in its present
position of vantage.

Good business judgment will
prompt complete stocking of
"Gold Medal" Crayons because
of the many profitable avenues
afforded for sales. We will
gladly furnish suggestions for
increasing your sales of these
goods.

No. 8 "CRAYOLA"

DrawingiCrayon for School andJHome

Have you our latest catalog illustrated
in colors? If not, let us know.

Binney & Smith Co.

81 Fulton Street

New York City

ruly, 1921.

BOOKSELLER AND STATIONER— Ad vertising Section

Everyone

who uses

open back

Binders or

Ledgers

has a real

need for these

handy and

efficient

labor and

temper

savers

THE

"LITTLE MAJOR"

LABELING CLIP

Makes Records Immediately Available

ONCE The "Little Major" Labeling Clip is insert-
ed it cannot be removed without opening the
binder. Think of the permanency and safety of
such a condition in the storage of important records.
Each clip is made of cold rolled steel with a high
nickel finish. It is perforated through the flanges
on either side and projecting burrs prevent the
possibility of the clips falling out or pulling out
accidentally after they have been inserted between
the leaves.

When you make a label for a binder and stick it in
its proper place it stays put.

The old method of pasting gummed slips on the backs of bind-
ers, with the consequent dancer of their falling off. is entirely
eliminated in the use of The "Little Major" Labeling Clip.
Some folks have tried stenciline the backs of their bind-
ers with ink. This is a messy performance and besides such
a practice frequently ruins good records through the spreading
of the ink and its absorption by the porous leaves. Others go
to the needless expense of having special backs made for the
purpose of readily identifying a binder. Show the "Little Major"
to any pf your customers who have experienced the above, and
tn?y will gladly purchase a supply.

Your sales will jump forward instantly if you demonstrate
ihe practicability and economy of the "Little Major," further-
more you will increase your profits quickly if you get behind
this greatest loose leaf specialty ever offered to the stationer,
rhis is not a seasonable specialty, but one which sells all the
year round allowing you rapid stock turnover with resultant
increased profit. Their usefulness is at once apparent and
vnur customers will really tha"k you for handling the "Little
Major" Labeling Clip.

Write for sample

and prices

TO-DAY

Boorum & Pease Co.

84 Hudson Ave.

Brooklyn, N. Y.

ENUS

PENCILS

Jke largest selling Quality
pencil in the world

17 Black— 3 Copying Degrees

DOMINATING the field by
its matchless superiorUyj iii-
tinctive in its well-known
water-mark finish, the famous
VENUS is the only pencil
asked for by customers who
know what pencil perfection
means.

The pencil-using public has
learned that substitutes do not
satisfy— THEY WANT THE
"VENUS." Keep it in stock
for them, in all degrees. It
means good business, con-
stant repeats, profits.

Send in your order nine
for VENUS penrihi and

Erasers. Complete
stocks are an advantage.

American
Lead Pencil Co.

220 Fifth Ave:, N. Y.

and London, Eng.

VENUS ERASERS

■■■■

OF the same superlative
quality that has made
the VENUS Pencil fam-
ous; soft, gray rubber that
erases clean without a
emudge.

Made in 12 sizes.
Sample on Request.

BOOKSELLER AND STATIONER— Advertising Section

July, 192:

Go to G°®s fot*

The Goes Loose-Leaf

Common Law

Record^Book

No. 8
{Compiled by a member of the Chicago Bar)
A text-book and a reference-book containing an instructive
treatise and many helpful suggestions and forms essential during
the organization, and, later, in keeping the records of an Un-
incorporated Association {Common-Law Trust). Forms similar
to those contained in The Goes Corporation Record Books,
but made to fit the needs of a Common-Law Trust, are provided,
fust Published Write for descriptive matter

The Cjoes Printers'' Helps

also include

Common-Law Certificates Bond Blanks
Stock Certificates Diplomas

Bordered Blanks Certificates of Award

Bound and Loose-Lea/ Corporation Record Books

and

Art Advertising Blotters

Art Advertising Mailing Cards

Art Advertising Calendar Cards

Lithographed Calendar Pads

Samples and prices of all of

The Coes Printers' Helps
Will be sent when reauesled

Goes

Lithographing
Company

41 West 61st Street-
Chicago

The Erasers that Sell on Sight

Meet the Demand
For Good Quality

by stocking the

"COLONEL"

BRITISH MADE
PENCIL & TYPE

ERASERS

The World's Best

Live stationers are stocking the "Colonel"
Erasers because they can be offered with
every confidence as to the reliability of
the Rubber and its effective erasive
quality.

Their Superior Ingredient* Guarantee
Eraser Perfection

Pencil

'.':■'■ ' ■ 1

White,

Erasers,

PENCIL /J I

Pink

Usual

t~ /9rA(\0**l':'° ;!

f] and

Sizes

MADE IN BRITAIN £?

a Green

THESE ARE MOST SYMPATHETIC IN ACTION

'COLONEL" TYPEWRITER ERASERS ARE
UNEQUALLED IN QUALITY.

1400 A' 1400

IHKftdfa1*'^ PENCIL

*m&?

BEVEL INK AND PENCIL ERASERS.

Made in three sizes and most convenient

for office use.

"COLONEL" GREEN TRACING ERASERS.
For use on Tracing Cloth. Two sizes.

Also

WHITE AND CARMINE PENCIL BEVELS,

and Combined Ink and Pencil Erasers.

Supplied Through Jobbers.

Our Distributing Agents for Canada

MENZIES & CO., LTD., 439 King St. W., TORONTO

will be glad to supply Samples and Prices.
Sole Manufacturers

St. Mungo Manufacturing Co., Ltd. .Glasgow, Scotland

Contractors to H. M. Government Departments.

"Colonel" Erasers are made by the Manufacturers
of the famous "Colonel" Golf Balls.

July, 1921.

BOOKSELLER AND STATIONER— Advertising Section

ROLAND
PARCHMENT

A Stationery Paper

For Particular People

The quality of Rolland Parch-
ment is distinctly superior and
appeals to the most fastidious.
Packed to meet every demand
— reams, papeteries, and tab-
let. Let us send you a sample.

CANADIAN MADE

The Rolland Paper Co., Ltd.

High Grade Paper Maker*
Since 1882

Montreal

Canada

Fine Inks and Adhesives

FOR THOSE m WHO KNOW

Higgi

Drawing Inks
Eternal Writing Ink
Engrossing Ink
Taurine Mucilage
Photo Mounter Paate
Drawing Board Paste
Liquid Paste
Office Paste
Vegetable Glue, etc.

Are the finest and best Inks and Adhesives

These manufactures have a unique standing
among discriminating consumers, the ready-
money kind who know what they want and are
willing to pay for it. They are worth cater-
ing to.

CHAS. M. HIGGINS & CO., Mfrs.

Branches :
Chicago, London

271 Ninth St.
BROOKLYN. N.Y.

No 556

This No. 556 with its
ready flow and firm-
ness is popular in
office use. It is
America's greatest
school pen.

Bigger Profits if you know
What each Pen was Made to do

Know the twelve most popular
fits its needs so fully. Then tell
pens in the world and why each
it to your customer. Speak of
them by name and number and
sell them by the box.
The Esterbrook Display case
saves counter space, requires
but a small stock on hand, af-
fords a complete assortment and
gives maximum display.

Let us suggest how you may put your
pen department on a bigger paying
basis. We have a definite plan.

The Esterbrook Pen Mfg. Co.

18-70 Cooper St., Camden, N.J.
Canadian Agents: Brown Bros-, Ltd., Toronto, Can.

BIG JOBS DONE QUICKLY
WITH THE PEARL CUTTER

Illustrating

The No. 19B

Pearl Cutter

For

Banks

Multigraph

Departments

Advertising

Departments

Factories

Stores

Wholesalers

Photographers

To cut paper in quantity, you should
employ the Pearl Cutter. It cuts 2
inches of stock at one operation.
This means that 500 sheets of heavy
bond paper can b? cut accurately and
quickly and easily with one pull on
the lever.

The Pearl Cutter is made in two
sizes : 13 inches and 19 inches. Both
are of cast iron
construe tion
throughout, rep-
resenting the
maximum of

strength and
durability.

Being well
balanced, easy
to operate, of

pleasing ap-
pearance, accur-
ate and econom-
ical, the Pearl
Cutter becomes
instantly popu-
1 a r wherever
placed in ser-
vice.

Write for
Booklets B and
S. We make

large variety of
hand lever and
power Cutters,

Golding
Pearl

Official
etc.

Jobbers,
Presses,
Presses,

Golding Manufacturing Company

Franklin, Mass., U.S.A.

BOOKSELLER AND STATIONERY- Advertising Seetion

July, 192

School Bags

Made in Canada

By Canadian Workmen

For Canadian Children

Catalogue Upon Request

LIBRAIRIE BEAUCHEMIN, LIMITED

Manufacturing Stationers
79 St. James Street, Montreal

Mucilages and Paste
are Made in Canada

Catalogues mailed to the trade on request.

Canadian Factory and Offices at

9-11-13 Davenport Road

Toronto

Study the Advertisements

They are brim full of up-to-the-minute

information about goods that sell.

Keep well informed.

GET THE BEST! BLOTTING PAPER

MANUFACTURED BY

THE EATON-DIKEMAN COMPANY, Lee, Massachusetts, U.S.A.

THE FOLLOWING WELL-KNOWN BRANDS CARRIED IN STOCK

Magnet Columbian Lenox Arlington Wavelet

Matrix and Filter Papers

FOR SALE BY THE LEADING JOBBERS IN PAPER

Housatonic

July, 1921.

BOOKSELLER AND STAVIOKET^-Advertising Section

GRIP

The Supreme Office Adhesive

ENTHUSES YOUR MOST

EXACTING CUSTOMERS

Never Dries Out in Bottle

RELIANCE INK CO., LTD.

WINNIPEG

WATERSTON'S

"BEE

BRAND

SEALING WAX

Factory:
Warii ton Works, Edinburgh, Scotland

The "Hit" of the year

PEGGY O'NEILL

JON

Brunswick

Records No 2108

Other Big sellers -
2100 — "Cherie" and "Just Keep a Thought For

Mb" — both Fox Trots.
2102 — "Tea Leaves" and "Jaberwocky" — bolh Foot

Trot".
10003 — "Love Is Min?" — a Tenor So'.o by Maria

( hnm.ee.

FEATURE THESE WINNERS
The Musical Mdse. Sales Co.

So!e Canadian Distributors,
79 WELLINGTON ST. W., TORONTO.
Montreal.
719 Drummcnd B'cV.

Winnipeg,
143 Portage Ave., E

TRADE DIRECTORY

ART SUPPLIES

Artists' Supply Co., 77 York St.. Toronto.
A. Ramsay & Son Co., Montreal.

F. Weber & Co., 1220 Buttonwood St.. Philadelp-

hia, Pa.

BALLOONS, TOY

Stanyon Sales Co., Toronto.
Robinson & Murphy, Ltd., Montreal.

BINDERS

Elbe File and Binder Co., 97 Reade St.. N. Y. City.
BLANK BOOKS

Boorum & Pease Co., Brooklyn, N.Y.

Buntin, Gillies & Co., Hamilton.

The Copp. Clark Co.. Toronto.

Dawson Ltd., W. V., Montreal, Toronto, Winnipeg.

Dominion Ulank Book Co.. R rthierville, Que.

National Blank Book Co., Holyoke, Mass.

BLOTTING PAPERS

Eaton-Dikeman Co., Lee. Mass.
Menzies & Co., Ltd.. Toronto.

CARBON PAPERS, ETC.

Mittng & Volger, Park Ridge. N.J.

CARDS

Alrhnlsa Pub. Co., 2-4 Scrutton St., Finsbury,

London, Eng.
Wm. E. Coutts. 145 Adelaide St. W., Toronto.
Granger Freres, 43 Notre Dame St., Montreal.

CHAIR PADS

Can. Manufacturing of Novelty, 13 Boucher St.,
Montreal, Que.

CHALK

A. R. MacDougall & Co., 468 King St. W., Toronto

COMPASSES

Eagle Pencil Co., New York.

A. R. MacDougall & Co., 468 King St. W.. Toronto

CRAYONS

Binnry & Smith, New York.

A. R. MacDougall & Co., 468 King St. West,
Toronto.

DICTIONARIES

G. & C. Mcrriam.
Laird & Lee. Chicago, 111.

DIVIDERS

Eagle Pencil Co., New York.

A. R. MacDougall & Co., 468 King St. W., Toronto

DRAWING MATERIALS

F. Weber & Co., Philadelphia, Pa.

ENGRAVING (Steel and Copper Plate)

Artistic Stationery Co., 164 Berkeley St., Toronto.

ENVELOPES

Barber-Ellis Co., Toronto.

Buntin. Gillies & Co., Hamilton.

Copp, Clark Co., Toronto.

W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg.

Menzies & Co., Ltd., Toronto.

ENVELOPE MACHINES

Peter Carmichael & Co., Ltd., Canoberwell, Lon-
don, S.E. 5, Eng.
David Carlaw & Sons Ltd., Glasgow, Scotland.

ERASERS

Clyde Rubber Works, Renfrew, Scotland.
Menzies & Co., Ltd., Toronto.
St. Mungo Mfg. Co., Glasgow, Scotland.
Weldon Roberts Rubber Co., Newark, N.J.

EXERCISE BOOKS

Canadian Pad & Paper Co., Ltd., 255 Wellington
W., Toronto.

Excellent for holding Essays, Class Notes.
Lectures, Forms, Magazines, Reports,
Orders, etc.

Made in all sizes. Capacity of back, %"
to 2".

New lines —

Loose-Leaf Telephone Index to hang over

mouthpiece of phone.
School Rings.

Elbe No. 1 Eyelet Machine.
Student's Ring Books and Fillers.
ELBE FILE & BINDER CO., 215-217 Greene St.
Now York City

The F-B Loose Leaf
Holder

Pat. May 13, 1913

The most demanded and cheapest
transfer binder. Adjustable to size of
paper and distance between punch
holes. Exchangeable posts. Wholesale
$2.50 per dozen. Send for particulars.

F-B MANUFACTURING CO.

1228 Intervale Avenue, New York

Crucible Pens

BRITISH

25 VARIETIES.

Send for price list

The Copp, Clark Co.,

Limited

TORONTO - CANADA

BOOKSELLER AND STATIONER— Advertising Section

July, 1921.

Ls in

Hold the Line

line's the line to hold
—John Heath's Tele-
phone Pen. You will
not hold it long be-
cause it sells so quick-
ly. There's quality
about it. It writes

iiii

smoothly, never cor-

WSl rodes, and lasts long.

I\ Get connected with

5*1 the Telephone Pen for

2|jl quick sales.

IHHn Supplied hu all the leading Whole-

tJBh^Kt Registered

|V London Eng. Export Agency

If 8 St. Bride Street

LONDON, E.C.

^^m

Defiance A Clips

Defiance Mfg. Co

384 Broadway, New York

DESK PADS

Good Merchandise — iFair Prices

Satisfaction Guaranteed

on all specialties

Leather and Brass Corner

Desk Pads

(Flexible and stiff — 60 styles)

Glass Desk Pads

(3 styles — 3 sizes)

Cloth Covered Card Index

Cabinet

(Standard Sizes)

SAINBERG & CO., Inc.

65 W. Houston St. New York

Canadian RtprtaentaUte

Standard Distributing Co.. Guy Block

Montreal. Que

EYELETTING MACHINES AND EYELETS

Elbe File and Binder Co., New York, N.Y.
Menzies £ Co.. Ltd.. Toronto.

FANCY PAPERS, TISSUES AND BOXES

Dennison Manufacturing Co., Boston.
Menzies & Co., Ltd.. Toronto.

FILES

Elbe File and Binder Co.. 97 Reade St. New York.

FOUNTAIN PENS

Mabie, Todd & Co., 473 College St., Toronto.

A. R. MacDougall & Co., 468 King St. W., Toronto.

L. E. Waterman. Montreal. Que.

Willard Pen Co., New York.

FRENCH IVORY

Pugh Specialty Co., 38 Clifford St., Toronto.

GREETING CARDS, POST CARDS, ETC.

Artistic Stationery Co., 164 Berkeley St., Toronto.

W. E. Coutts. 145 Adelaide St. W., Toronto.

Menzies & Co., Ltd., Toronto.

A. R. MacDougall & Co., Toronto.

Pugh Specialty Co., 38-42 Clifford St., Toronto.

Valentine & Sons Publishing Co.. Toronto.

INKS. MUCILAGE AND GUMS
Chas. M. Higgins & Co., Brooklyn, N.Y.
The Carter Ink Co., Montreal.

W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg.
Reliance Ink Co., Winnipeg, Man.
S. S. Stafford Co., Toronto.
"Glucine." Menzies & Co., Ltd.. 439 King St. W..

Toronto.
F. Weber & Co., Philadelphia, Pa.

INDELIBLE INK

Carter's Ink Co.. Montreal.

Payson's Indelible Ink.

S. S. Stafford Co., Toronto.

INKSTANDS

Frank A. Weeks Mfg. Co., New York.

A. R. MacDougall & Co., 468 King St. W., Toronto.

LEAD AND COPYING PENCILS

Amercan Lead Pencil Co., New York.

Wm. Cane & Sons, Newmarket. Ont.

Eagle Pencil Co., 703 E. 13th St., New York.

Kohinoor Pencil Co., 34 E. 23rd St., New York.

A. R. MacDougall & Co., 468 King St. W., Toronto.

Menzies & Co., Ltd.. Toronto.

LEATHER GOODS

Can. Leather Products Ltd., Toronto.
Julian Sale Leather Goods Co., Toronto.
Western Leather Goods Co., Ltd., Toronto.
Harper- Woodhead & Co., London, Eng.
Anglo-American Mfg. Co., London, Eng.

LOOSE LEAF BOOKS, BINDERS AND
HOLDERS

Boorum & Pease Co., Brooklyn.

Buntin, Gillies & Co.. Hamilton.

W. V. Dawson. Ltd., Montreal, Toronto, Winnipeg.

Goes Lithographing Co., Chicago.

The Copp. Clark Co., Toronto.

Luckett Loose Leaf, Ltd., 539 King St. W., Toronto

National Blank Book Co., Holyoke, Mass.

Elbe File and Binder Co.. 97 Reade St., N. Y. City.

F. B. Mfg. Co.. 1228 Intervale Ave., N.Y.

MAPS AND GLOBES

The Copp, Clark Co., Toronto.

MEMO PADS

Robinson Mfg. Co., Westfie]<L Mass.
Sainberg & Co., New York.

MAP TACKS

Moore Push-Pln Co.. Philadelphia, Pa.

MUSICAL MERCHANDISE

Mus. Merch. Sales Co., 79 Wellington St., W.,
Toronto.

PAPER BALERS

Climax Baler Co., Hamilton, Ont.

PAPER CUTTERS

Golding Mfg. Co., Franklin, Mass.

PAPER FASTENERS
Alex. H. Irvin Co., Curwensville, Penna.
Noesting Pin Ticket Co.. Mt. Vernon, N.Y.
O. K. Manufacturing Co., Syracuse, N.Y.

PAPETERIES AND WRITING PAPERS

Barber-Ellis Co., Toronto.

Buntin, Gillies & Co., Toronto.

Clark Bros. & Co., Winnipeg. Man.

The Copp, Clark Co., Toronto.

W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg.

C. H. Dexter & Sons, Windsor Locks, Conn.

A. R. MacDougall & Co., 468 Kink St: W., Toronto.

Eaton, Crane & Pike Co. of Canada, Ltd., Toronto.

The advertisement below is now appear-
ing in a large number of papers read by
your customers :

PYRAMID
PENOILS

MADE ONLY

IN POPULAR

N«2H"— >D£GP£E OF LEAD"

THE PENCILS WITH THE
EVERLASTING LEAD
ESPtCIALLY ADAPTED

_-«w?»««_roii COMMEPCIAl

To be prepared to meet the demand,
send in your orders at once.

Discounts to dealers:

15% on orders for less than $50.

15% & 10% on orders 1W $60 end over.

Terms :

Net-cash-with-order on OCda* for less
than $50. Net 10 days on order* for $50
and over.

mVual'ONLY*1-5**

wEA KNOWLEDGE

320 Pages ILLUSTRATED

By Dr.WMFIElD SCOTT HALL. Ph.D.

Noted A uthority and Lecturer
PLAIN TRUTHS OF SEX LIFE -

What every young nun and young
woman, every young wife and young
husband, every father and mother,
teacher and nurse should know.
Sex Facts Hitherto Misunderstood
In plain wrapper for only** -»

Ht> look III

Died lo Held postage 10 cents extra.

McClelland & stewart

Limited

215 Victoria Street,
TORONTO

Dexter's

STAR

MANIFOLD

LINEN

With unlimited me*. Star MantfoU
Linea is a stock that practically every
customer you have could use, — par-
ticularly for foreign letters. Attrac-
tive, strong-, durable and beautifully
finished; suitable for pen as well as
typewriter. For all kinds of office
systems, Star Manifold is a recog-
nized business necessity.

Send for samples and prices.

C.H. Dexter & Sons, Inc.

Windsor Locks, Connecticut

July. 1921.

BOOKSELLER AND STATIONER— Advertising Section

"PARAGON" Inkstands

in a large variety

Manufactured by

FRANK A. WEEKS MFG. CO.

93 JOHN ST., NEW YORK
Canadian Jobbers Carry Stock

CODE WILL FIRM

Simple, clear and concise

Ready-made Will

Price $2.00 per dozen.

The Copp, Clark Company, Limited

517 Wellington St. West - Toronto

<$nJc

■<*r*

A Canadian Product
of highest quality.

'RELIANCE

Write us for
price list

Reliance Ink Co.

LIMITED
Winnipeg, Man.

Menzies & Co., Ltd., Toronto.

The Roiland Paper Co., Ltd., Montreal.

PENNANTS
Can. Manufacturing of Novelty, 13 Boucher St.,

Montreal, Que.
Pugh Specialty Co., 38 Clifford St., Toronto.

PENS
Esterbrooke Pen Mfg. Co., Camden, N.J.
Copp, Clark Co., Toronto.
John Heath, 8 St. Bride St., London, Eng.

PHONOGRAPHS AND RECORDS
Mus. Merch. Sales Co., 79 Wellington St., W.,

Toronto.
R. S. Williams & Co., Toronto.

PILLOW COVERS

Con. Manufacturing of Novelty, 13 Boucher St.,
Montreal, Que.

PHOTO ALBUMS

Crown Novelty Co.. 188 Adelaide St. W., Toronto.

PICTURE FRAMES
G. L. Irish, Toronto.

PIN TICKETS
Noesting Pin Ticket Co., Mount Vernon, N.Y.

PLATE PRINTING

Artistic Stationery Co., 164 Berkeley St., Toronto.

PLAYING CARDS

A. O. Hurst (Goodairs), 32 Front St., Toronto.
U. S. Playing Card Co., Windsor, Ont.

PUSH-PINS

Moore Push-Pin Co., Philadelphia, Pa.

PUSH-LESS HANGERS
Moore Push-Pin Co.. Philadelphia. Pa.
RELIGIOUS ARTICLES.
W. E. Blake & Son, 123 Church St., Toronto.
Grenger Freres, 43 Notre Dame W., Montreal.

RUBBER STAMPS, STENCILS, ETC.
Fulton Specialty Co.. Elizabeth. N.J.

B. V. Volger Mfg. Co., Passaic, N.J.

SCHOOL BAGS
Beauehemin, Limitee.

SCHOOL SUPPLIES
Copp, Clark Co., Toronto.
Buntin, Gillies & Co., Hamilton.
A. R. MacDougall & Co., Toronto.

SHEET MUSIC
McKinley Music Co., 1501-15 E. 55th St.. Chicago.
Leo. Feist Ltd., 193 Yonge St., Toronto.

SHORTHAND BOOKS
Sir Isaac Pitman & Sons, Ltd.. 27 Simpson Ave.,
Toronto.

STATIONERS' SUNDRIES
Buntin, Gillies & Co., Hamilton.

The Copp, Clark Co., Wholesale Stationers, To-
ronto.
Clark Bros. & Co.. Ltd., Winnipeg, Man.
Crown Stationery Co., 12 West 17th St., New York.
W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg.

STEEL WRITING PENS
John Heath, 8 St. Bride St. E.C., London.
Hinks, Wells & Co., Birmingham, Eng.
Esterbrook Pen Co., Brown Bros., Ltd., Toronto,

Canadian Representatives.
A. R. MacDougall & Co.. Toronto.

(John Mitchell's Pens)
Moore Push-Pin Co., Philadelphia, Pa.
Noesting Pin Ticket Co., Mt. Vernon, N.Y.

TICKET PUNCHES
Fred J. Meyers Mfg. Co., Hamilton, Ont.
TOYS, DOLLS, PUZZLES. ETC.
Ford Co., Ltd., R. S., Vancouver.
A, C. Gflbert-Menzies Co., Ltd., Toronto.
Island Toy & Mfg. Co., Ltd., Walthamstow, Lon-
don E. 17, England.
Meceano Toy Co.. Ltd., 71 W. 23rd St., New York
Moddelit Mfg. Co., St. Paul'e, Bristol, Eng.
Morimura Bros., 53 W. 23rd St., New York.
Nerlich & Co., 146 Front St. W., Toronto.
Northern Commission Co., Boston.
W. S. Turton & Co., 30-32 Grand Lane, London,
England.

WRITING PADS

Canadian Pad & raper Co.. Ltd., Toronto.

••aaliillallAilallailAiiM

'The Guarantee of Quality"

ULTON

Self-Inking

\ Stamp Pads

Line Daters
Numberers
Sign Marker*
Rubber Type
Printing
Outfits

< Manufactured try

3 FULTON SPECIALTY CO.

^ EH*ab4th, New Jersey

♦•▼TTTTTTTTTTTTTVTTTTTVT**

TICKET and CONDUC
TOR PUNCHES

th» bait malt

Till Fnd J. Me;ir Iff. Co,

HaMILTBH. OHM. U.S.A.

"Booksellers and Stationers"

SHOWCARD WRITING

is now a profession. A department
of supplies pays good dividends.

Write for particulars of our $20.00
trial outfit without chance of loss
to you. We carry everything re-
quired.

ARTISTS' SUPPLY CO.

77 YORK STREET, TORONTO

DR. STALL'S
FAMOUS BOOKS

Best Sellers Among Book Staples

Self and Sex Series

Know.
What a Man of 45 Ought to Know.

Four Books to Women: —
What a Young Girl Ought to Know.
What a Young Woman Ought to

Know.

Young Wife Ought to

Woman of 45 Ought to

What a

Know.
What a

Know.

$1.35 Each.

THE RYERSON PRESS

Publishers

Toronto

"SPHINX" SHOW CARD COLORS

Stationers should all carry the "Sphinx" brand Show Card Colors. Show Card

Colors of Quality. There is a good profit in handling them.
Made in 15 selected colors. Put up in 2 oz., half pint, pint and quart jars.
Sample Cards on request.

F. WEBER COMPANY

Main Office and Factory: 1220 Buttonwood St., Philadelphia, Pa.

Branches: ST. LOUIS, BALTIMORE

BOOKSELLER AND STATIONERY- A d^eriising Section

July, 1921.

Back to Pre- War Prices

Moore Push-Pins

Glass Heads -Steel Points.

Moore Push-less Hangers

"The Hanger with the Twist''

To Hang Up Things

Also manufacturers of
Moore Push Maptacks and Thumbtacks.
These world-famous articles, constantly adver-
tised, are always in demand.

Price Lists and Descriptive Matter on request.

Moore Push -Pin Company

WAYNE JUNCTION, PHILADELPHIA

A popular

quick selling pen

THE

"ROB ROY

Made from fine steel and made
in one of Birmingham'! beat
equipped factorlm, this dan Is
writing -yrn will pro-re a might;
fine seller for erery lira dealer.

'^^m " Wf i Y* **) *t"* t "P

Be. sure to see (ample* before you order your now atock. You'll
find our prioaa are right

Hinks, Wells & Co., Birmingham, Eng.

INDEX TO ADVERTISERS

American Lead Pencil Company 53

Artists' Supply Co 59

Beauchemin 56

Binney and Smith Company 52

Boorum & Pease i>3

Brantford Felt Company 34

Buntin, Gillies & Co Back Cover

Canadian Leather Products 36

Canadian Manufacturing of Novelties •■■■ 31

Cane & Sons, Ltd.. William 50

Carter Ink Company •"■0

Clyde Rubber Works BO

Cooke & Cobb Co 49

Copp-Clark Company 57-59

Coutts, W. E 33

Crownola Manufacturing Co 60

Dawson Ltd.. W. V 4

Defiance Manufacturing Company 58

Dexter & Sons. Inc., C. H

Dixon Crucible Co., Jos Inside Bark Cover .

Dcm. Blank Book Co., Ltd 5

Eagle Rubber Co 35

Eaton, Crane & Pike 52

Eaton-Dikiman Company 56

Elbe File and Binder Company 57

Esterbrook Pen Mfg. Co 55

F. B. Manufacturing Company :,!

Feisl Ltd., Leo 34

Fulton Specialty Company 59

Gale & Polden

Goes Lithographing Co.

Goodohild, F. D

Granger Frorcs I i]
Grosset & Dunlop
Golding Mfg. Co

51
49
33
2
55

Heath & Co., John 58

Higgins & Co., Charles M . 55

Hinks, Wells & Co 60

Imperial News Co Front Cover

Importers & Traders Alliance 58

International Fine Art 34

Koohinoor Pencil Co.

Lonsdale & Bartholomew
Luckett Loose Leaf Co., Ltd.

20
6

Inside Front Cover

Macmillan Co. of Canada

McClelland & Stewari, Ltd i-58

Meyer, F. J 72'

Mittag & Volger. Inc Inside Back Cover

Modellit Mfg.. Co 21

Moore Push Pin Company 60

Mu ical Merchandise 57

National Blank Book Company 5

National Cash Register Co 32

Nelson & Sons, Thos 22

Nerlich & Co 18

Pencil Exchange 8

Playthings 34

Pugh Specialty 34

Ramsay & Sons, A 60

Reliance Ink Company 57-59

Robertson & Murphy J 7

Rolland Paper Co 55

Ryerson Press 59

Sainberg, L

Stafford Inc., S. S.
Stanyon Sales Co.
St. Mungo Mfg., Co.

W. S. Turton 34

Valentine & Sons 21

Volger Manufacturing Inc 69

Waterston & Sons, Ltd., George 57

Weber, Co. F 59

Weeks Manufacturing Co., Prank A 51

Weldon Roberts Rubber Company 19

Work-Organizer Company 49

Williams, R. S 34

ARTISTS MATERIALS

We carry a complete line of Artists Materials
Agents for Winsor & Newton. London, Eng.

A.RAMSAY & SON C°

EST'D. 18 42. MONTREAL.

ne INDEX

that makes

PHONING

more convenient

FOR SALE BY
ALL JOBBERS

MANUFACTURED BY

CROWNOLO MANUFACTURING CO.

12 WEST 17th STREET, NEW YORK

h 0 0 K S E L L E R A N I) S TATIONER

Recognized Leaders
in Trade Circles

You will have a feeling of pride when
offering "M. & V." typewriter carbons
and ribbons to your customers: this
brand will always be their subsequent
choice. They are Dependable and will
stand the test of time.

Give "M. & V." prominence in your
window or counter displays and you will
be sure of satisfied patrons and contin-
ued sales.

Replenish your stock TO-DAY.

MITTAG & VOLGER, Inc.

Principal Office and Factory: Park Ridge, N. J., U. S. A.

Agencies All Over the World

ELdoradO

uike master drawing pencil

Convincing your customers with
ELDORADO is as easy as it is
profitable.

The first touch of its responsive
lead to paper is decisive.

And its quality creates in your
customers a frame of mind fa-
vorable to the purchase of other
merchandise of quality which
you carry.

JOSEPH DIXON CRUCIBLE CO.

Pencil Dept. Jersey City, N. J.

Canadian Distributors
A. R. MacDougall & Co.. Ltd., Toronto

Dixon's " Best" Colored Pen-
cils occupy the same position
of leadership as Dixon's
"Eldorado". They, too, are
supreme in their field.

Made in 17 Leads
— o ne for every
need or preference

BOOKS E L L E R A ND ST A T I O N E I;

K i

H^Bil

^^ i

ly^m. ■

■k" "1

oBr

E^E

^^rr^^y^PW

ORDER

SCRIBBLERS AND

EXERCISE BOOKS

NOW

Many buyers are holding back
hoping for a further reduction
in the price of paper. If many
do this, a congestion of last
minute orders will make prompt
shipment very difficult.

While it is dangerous to pro-
phesy, we would rather shoulder
a loss than run the risk of being
unable to give our customers the
the best service.

We will guarantee prices
against decline until
September First.

Hamilton

Canada

PUBLISHED MONTHLY SINCE 1884.

Bot idkr-St^iioiver

and oectce eQuepcoeNT joornac

Vol. XXXVII. No. 8

THE MACLEAN PUBLISHING COMPANY. LIMITED
Publication Ofice : Toronto, Canada.

AUGUST 1921

THE BOOK

of the

MONTH

NELLIE L
McCLUNG'S

GREATEST
CANADIAN
NOVEL

To be Published
AUGUST 17th

This is the proof
of the

50,000

circulars we are im-
printing for custom-
ers who will stock
PURPLE SPRINGS

Price $2.00

Liberal Discounts
to the trade.

THOMAS

ALLEN

Publisher

TORONTO

B O 0 K S E L L E R A X ]) S T ATIO N E R

Better Balloons for Better Business

Mow

"MOHICANS"

inflate larger and

last longer than

the ordinary.

Finest quality
Rubber, in fast,
brilliant and
non-poisonous
colors.

GAS BALLOON?

TOY (/ADVERTISING
BALLOON? *

The little Things count as well as the Big Ones

For Booksellers and Stationers, Fancy
Goods Departments, etc., there is no
line of Smallwares in greater demand
or that brings faster turnover than the
"Mohican" range of Gas and Toy Bal-
loons in all size-, colors and shapes, in-
cluding Scjuawkers, Tvrisl Valves, Reed
Slicks, etc. This line has become very
popular for Favors at public and pri-

vate festivities. MOHI€AN BALLOON
PACKAGES comprise a special selec-
tion of Toy and Gas Balloons of dif-
ferent shapes and colors and arc of
exceptional value and attraction.
For wonderful results in advertising try
MOHICAN ADVERTISING
BALLOONS.

II e i in i>n at a a 1/

ivuyi

ling desired.

Write for Samples and Quotations

Robertson & Murphy, Limited

247 St. Paul Street West, Montreal
Sole Canadian Representatives for

^e MOHICAN RUBBER C(W

ASHLAND, OHIO. U.S.A.

August, 1921

BOOKSELLER AND STATIONER

NOW is the time to
Check up your Stock of

Baxter9 s

THE PARTS MEN PLAY
THE BLOWER OF BUBBLES

Stringer's

THE PRAIRIE MOTHER

These books are steady sellers ;

They will continue to sell.

Keep them constantly on display

THE

NEW

FICTION

EVERYBODY

WANTS

THE PROFITEERS, by E.
Phillips Oppenheim. How
a wizard of finance fought
the profiteers who were try-
ing to corner the world's
wheat supply. Romance,

love, adventure, excitement
— Oppenheim at his best.

THE LITTLE RED FOOT,
by Robert W . Chambers.
Takes its place beside his
famous Cardigan. A tale
of one of the most advent-
urous periods in the making
of America.

SCARAMOUCHE, by Ra-
fael Sabatini. "An unceas-
ingly surprising novel that
holds one in his chair, gives
a flip of excitement in each
chapter, and ends in a man-
ner wholly unexpected and
dramatic." — New York Tri-
bune.

BLINKERS, by Horace A.
Vachell. Described as "a
romance of the preconceived
idea." A delightful love-
story in which an impractic-
al genius and his original
daughter are important fig-
ures

THE CUSTARD CUP, by
Florence Bingham Living-
ston. As funny as David
Harum. As human as Mrs.
Wiggs. A story of the gen-
uine joys to be found in the
little things of life.

SHE AND ALLAN, by H.
Rider Haggard. More weird
and thrilling adventures of
the famous hunter, Allan
Quartermain, his Zulu friend
Umslopogaas and the incom-
parably bewitching "She."

DODO WONDERS, by E. F.
Benson. A successor to
"Dodo," the novel which
made Benson famous. Dodo
has grown older but is bril-
liant, witty, sparkling as
ever.

VISION HOUSE, by C N. &
A. M. Williamson. Has all
the romance and charm of
"The Lightning Conductor."
Begins with the proposal of
platonic marriage by a jilt-
ed girl.

THE WINE OF LIFE, by
Arthur Stringer. "The char-
acters of the story are com-
pellingly real. The most
sincere book, we should say,
Mr. Stringer has ever writ-
ten."— The New York Sun.

TARZAN THE TERRIBLE,
by Edgar Rice Burroughs.
For sheer startling adven-
ture this latest Tarzan story
is Burroughs' greatest, tell-
ing of amazing happenings
in undiscovered regions of
Africa.

TWISTED TRAILS by
Henry Oyen. "A romance
that will please all who en-
joy stories of the woods and
of red-blooded characters
grappling with villainy." —
The Montreal Herald.

THE EDUCATION OF ERIC
LANE, by Stephen McKenna.
The story of a brilliant fig-
ure in that amazing group of
The Sensationalists which
Mr. McKenna has pictured
in his novels of London
society.

McClelland & stewart

215-219 Victoria Street, Toronto
The Livest Book List in Canada

LIMITED

BOOKSELLER AND STATIONER— Advertising Section

August, 1921

2f \£T' AUTOMOBILE BOOKS

and Best

How to Run an Automobile.

By Victor W. Page. This treatise gives concise instructions
for starting and running all i^iakes of gasoline automobiles,
how to care fcr them and gives distinctive features of con-
trol. Describes every step for shifting gears, corn-
trolling engines. 178 pages. 72 illustrations. Price, $1.65

Automobile Repairing Made Easy.

By Victor W. Page. Tells how to
overhaul and repair all parts of all
automobiles. The information given is
ounded on practical experience every-
thing is explained so simply that motor-
ists and students can acquire a full
working knowledge of automobile re-
pairing. Contains over 1,000 illustra-
ions on nearly 450 plates. 1,000 pages.
Price, $4.50

Gasoline and Kerosene Carburetors, Construction, Installation
and Adjustment.

The Modern Gasoline Automobile, Its Design, Construction,
Operation.

By Victor W. Page. This is the most complete, practical
and up-to-date treatise on gasoline automobiles and their
component parts ever published. In the new revised and
enlarged edition all phases of automobile construction,
operation and maintenance are fully and completely de-
scribed and in language anyone can understand. 1,000 pages.
1,000 illustrations. Price, $4.50

Questions and Answers Relating to Modern Automobile Con-
struction, Driving and Repair.

The Model T. Ford Car, Its Construction, Operation and Re-
pair, Including the Ford Farm Tractor. The F. A.
Starting and Lighting System and Worm-Drive One-
ton Truck.

Price. $2.25

The Modern Motor Truck, Its Design, Construction, Opera-
tion and Repair.

By Victor W. Page. Just off the press and treats on all
types of motor trucks and industrial tractors and trailers.
It considers all types of trucks, gasoline and electric and
all varieties of truck bodies. This book is written in lan-
guage everyone can understand and is not in any sense of
the word a technical treatise. It is a practical volume that
will make special appeal to the truck driver who seeks the
better his position and to the mechanic charged with the
repair and upkeep of trucks. The factory or business exec-
utive who wants to obtain a complete working knowledge of
truck operation problems will find this book a reference
work of great value. The truck salesman or automobile
dealer will find that this work contains information that
means money to them. All garage and service station men
should have a copy of this book for reference because truck
construction differs from passenger car design in many im-
portant respects. Anyone who reads this book is in touch
witti all the practical features that have been tested out in
real service. 1921 Edition. Cloth 6x9, 800 pages, 750
illustrations. Price, $5.00

MODERN

STAKTlNG.UCHItNO!

WNITIONSYSTEMS j

Hints and Tips for Automobilists.

By Victor W. Page. The book is ideal for the busy man
or woman who wants to know about car operation and
upkeep because of the economies possible when an automo-
bile is intelligently operated. It contains many money-saving
hints and a brief simple exposition of location and remedy
of roadside troubles apt to occur under ordinary operating
conditions. Price, 75 cents

Starting, Lighting and Ignition
Systems.

Automobile Welding With the
Oxy-Acetylene Welding.

By M. Keith Dunham. Explains in a simple manner ap-
paratus to be used, its care and how to construct necessary
shop equipment. Proceeds then to the actual welding of all
automobile parts, in a manner understandable by everyone.
167 pages, fully illustrated. Price, $1.75

Automobilist's Pocket Companion and Expense Record.

By Victor W. Page. This book is not only valuable as a
convenient cost record, but contains much information of
value to motorists. Includes a condensed digest of auto laws
of all States. A collection of practical facts for the every-
day motorist. Convenient pocket size. Price, $1.50

Henley's Twentieth Century Book of Recipes, Formulas and
Processes.

Edited by Gardner D. Hiscox. The most valuable techno-
chemical formulae book published, including over 10,000
selected scientific chemical, technological and practical re-
cipes and processes. This book of 800 pages is the most
complete book of recipes ever published, giving thousands
of recipe for the manufacture of valuable articles for
everyday use. Hints, helps, practical ideas and secret
processes are revealed within its pages. It covers
every branch of the useful arts in every respect. Contains
an immense number of formulas that every one ought to
have that are not found in any other work. New edition.
Cloth binding. Price, $4.50

Motor Boats and Boat Motors.

By V. W. Page and A. C. Leitch. All who are interested
in motor boats will find this latest work a most compre-
hensive treatise on the design, construction, operation and
repair of motor boats and their power plants. It is really
two complete books in one cover, as it consists of two parts,
each complete in itself. Part one deals with THE HULL
AND ITS FITTINGS, part two considers THE POWER
PLANT AND ITS AUXILIARIES. A valuable feature of
this book is the complete set of dimensioned working draw-
ings detailing the construction of five different types of
boats ranging from a 16-foot shallow draft tunnel sterr
general utility craft to 35-foot cabin cruiser. It is a com-
prehensive work of reference for all interested in motor
boating in any of its phases. 372 illustrations. 524 pages.

Price, $4.50

House Wiring.

Soldering and Brazing.

By Raymond Francis Yates. This treatise gives all the
necessary "kinks" that will enable one to accomplish suc-
cessful soldering. If a mechanic has not succeeded in his
soldering, this book may tell him just what he needs to
produce good work — something that he may heretofore have
forgotten. Price 75 cents

McClelland & Stewart, Limited, 215 Victoria St., Toronto, Canada
The Norman W. Henley Publishing Company, 2 West 45th St., New York

kugust, 1921

BOOKSELLER AND STATIONER— A dvertmng Section

HI MACLEAN PUBLISHING COMPANY, LIMITED

ron to

Montreal

Winnipeg

Vancouver

New York

John B a y n e
Boston

Maclean,
Chicago

President
London, Ens.

MEMBER
D1T BUREAU OF CIRCULATIONS

©oofesieller anb @ftattoner

anb Oititt Qqutpment ^Journal

CIRCULATES FROM COAST TO COAST IN CANADA

PUBLISHED MONTHLY S1NC
1884

August 5th, 1921.

A Message To Publishers.

Re-The 1921 Book Catalogue-
Announced to the Trade on Pages Four and Five.

Gentlemen:—

Seldom, if ever have we offered our subscribers such an attractive Book Catalogue
as we are providing this year. The extra features we are adding and the great
improvement in the general "get-up" of the 1921 Fall Book Catalogue will
far surpass anything of a like nature previously issued.

We therefore suggest that you study very closely the announcement on the next two
pages. Make sure you fully appreciate the great opportunity this catalogue
offers you; not only in getting your own fall announcements to the trade, but to
help advertise your fall books to book readers.

In previous years we have received orders of 100 to 1,000 copies each from
scores of representative booksellers in all parts of Canada. This year the re-
prints ordered should run into several thousands. By using space in this cata-
logue you will get a circulation of 90% of the retail booksellers of Canada and
an additional circulation among hundreds of their very best book customers. Con-
sequently every person who receives a copy of the 1921 Fall Book Catalogue will
be a hand-picked prospect — folks who will buy a good many books this fall.

Space in the 1921 Fall Book Catalogue will be reserved at $45.00 per page. If you
are a regular advertiser in Bookseller and Stationer your contract rate will
apply. Think of it — 4,500 circulation (it should be at least that) at a cost of
only $45.00. One cent per reader and every reader hand-picked. Why, it will pay
you to use three or four pages.

Write to-day for reservation. Position will be granted as space is reserved.
Here's a suggestion. Use a color page to make a drive on your biggest seller and
additional space to concentrate on your other fall books. And remember — make your
appeal to the book reader, not to the dealer. It is the former who will get the
majority of these catalogues.

And now, just a final word. Please subordinate your firm name in your copy. We
want to make this the dealer's own catalogue. Therefore, advertise your books
first — yourselves second. RUSH copy — we want to get this catalogue out by Septem-
ber 1st.

Yours very truly,

BOOKSELLER & STATIONER
Advertising Department.

BOOKSELLER AND STATIONER— Advertising Section

August, 1921

The
1921

Fall Boot

The FALL BOOK
1921 CATALOGUE

Compliments of
YOUR NAME THERE

A beautiful two color
announcement regard-
ing one of the latest
pieces of fiction by a
Canadian author will
occupy this space on
the outside front cover.

Attractive
Two-Color

Coated
Stock Cover

Imprinted jwith Your Name

Previous Book Catalogues have been is-
sued without anything particularly attract-
ive as regards a cover. This year the covers
will be in cover stock (same as cover of
Bookseller and Stationer.) The catalogue in
reprint form will have the appearance of any
high class weekly or monthly magazine. Cov-
ers will be in two colors — your name being
imprinted prominently under the title. This
year's fall catalogue will far outdistance
in physical appearance anything previously
issued along this line. It will carry more
dignity — more force and more selling
value.

To be published
ture of the Sep;
Reprints of this ca-
moderate cost.

Complete List of all Fall Books
by Canadian Publishers

The outstanding feature of the 1921 Fall Book Catalogue will
be a complete list of all fall books, alphabetically arranged accord-
ing to titles, and showing author's name and names of publisher.
This list will be invaluable to you for reference as it will obviate
the necessity of searching through numerous publishers' lists, per-
haps only to find that you have mislaid the list containing the book
:>r books you were looking for.

Book Reviews and Publishers*
Book Notes

Staff reviews of the two leading fall books by each publisher
will be an additional feature not contained in previous book cat-
alogues. Reviews in this instance will be dealt with from the
standpoint of the reader, consequently when the reprints are sent
to your customers the book reviews will be just as interesting to
ihem as they are to you.

Several columns of publishers' book notes of interest both to
you and your customers, will make this catalogue even more com-
plete. This feature alone will occupy two or more pages.

To round off the editorial content of the 1921 Fall Book Cat-
alogue, there will be one or two strong articles by the editor, pro-
fusely illustrated with cuts of Canadian authors.

Publishers Latest Announcements

Publishers, both in Canada and in the United States, will be
using this catalogue to convey their special fall announcements.
They will be using full and double page space as they appreciate
the fact that to use large space in this catalogue will not only be a
service to you in keeping you informed on their latest books, but
they will be helping you to SELL their books as well. Their an-
nouncements appearing in the catalogue in reprint form will reach
just as many customers of yours as you care to order reprints for.
In this way they will be helping you to SELL their books.

August, 1921

BOOKSELLER AND STATIOlXER^AdverHsing Section

atalogue

*ptember 1st, as a special fea-
sue of Bookseller and Stationer,
ogue will be available at very

To have a catalogue like this printed yourself, would
cost you at least ten times the price we ask. The low rate
we are able to quote is made possible by the fact that the
whole catalogue is reprinted from the regular September
issue of Bookseller and Stationer. The only differences be-
tween the catalogue as it will appear in Bookseller and Sta-
tioner and as it will appear in reprint form will be the addi-
tion of your name on the outside front cover. In the Adver-
tising Section the publishers, and wholesalers names are being
subordinated so that the whole catalogue will be individually
yours.

Don't confuse this Catalogue with the Holiday Gift Cat-
alogue which appears every year in November. If you have
your order in already for the Holiday Gift Catalogue, it will
be necessary to send your order through for the Fall Book
Catalogue as well. As we must know the number of Cat-
alogues which will be required before we go to press with the
September issue, it will be necessary for you to have your
order in by August 25th. The price is $5.00 per hundred
copies. This includes the imprinting of your name on the
cover. It's the 'best and cheapest way of increasing your
fall book sales that we know of.

Tear out and mail this coupon —

TODAY !

No orders can be accepted after August 25th.

TSf FALL BOOK CATALOGUE

1921

Date

BOOKSELLER & STATIONER,

143-153 University Ave., Toronto.

Enter our order for copies of the 1921 Fall Book

Catalogue (20 pages or over) as will appear in the September issue
of BOOKSELLER & STATIONER. Our name to be imprinted on
front cover.

Price $5.00 per 100 copies.

Name

Place

Please write plainly.

Prov.

BOOKSELLER AND STATIONER— Advertising Section

August, 1921

TEXTS IN
ENGLISH LITERATURE

Messrs. Thomas Nelson & Sons Limited beg to draw attention to the fol-
lowing titles from their lists which are prescribed in the English Literature
Course in the various Provinces: —

Alice in Wonderland

(slightly abridged) 60c

Christmas Carol and

Cricket on the Hearth 50c

Coral Island 60c

Cranford 50c

David Copperfield (2 vols.) each.... 50c

Evangeline 35c

Golden Age 75c

Gulliver's Travels 50c

Henry V 25c

Henry Esmond 50c

Heroes (Retold) 60c

Ivanhoe 50c

Iliad, Stones from (Retold) 60c

John Halifax, Gentleman 50c

Julius Caesar 25c

Kenilworth 50c

King of the Golden River

(illustrated) 60c

King of the Golden River 25c

Lady of the Lake 35c

Last Days of Pompeii 50c

Last of the Mohicans 50c

Legend of Sleepy Hollow 35c

Merchant of Venice 35c

Mill on the Floss 50c

Odyssey, Stories from 60c

Oliver Twist 50c

Old Curiosity Shop 50c

Pride and Prejudice 50c

Quentin Durward 50c

Richard III 25c

Romance of the Spanish Armada 60c

Robinson Crusoe 50c

Sesame and Lilies 35c

Silas Marner 50c

Tales from Shakespeare 50c

Tale of Two Cities 50c

Tale of Two Cities

(limp cloth binding) 35c

Talisman 50c

Tom Brown's School Days 50c

Tom Brown's School Days

(limp cloth binding) 35c

Three Lays of Ancient Rome
(Prophecy of Capys, Horatius,

Battle of Lake Regillus) 25c

Vicar of Wakefield 50c

Water Babies (Retold) 60c

Complete Catalogue sent on application.

Thomas Nelson & Sons Limited

77 WELLINGTON STREET WEST

TORONTO

August, 1921

BOOKSELLER AND STATIONER— Advertismg Section

>B< 1

siii^WiS

tarl

Mil 1

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BRANDING

*B| /"r7alhJ™,»

Are Foi/ Carrying These Books and

Are You Using Our Advertising

Helps to Sell Them ?

THE BOOKS which are shown in this border are
titles which are having a steady sale — what we
call "everyday sellers".

Are you taking advantage of the Grosset & Dun-
lap Popular Copyrights to increase your trade?
They are marvels of enjoyment at a popular price.

Just the type of novels which are desirable for
summer reading — and all through the year.

Your customers are sure to enjoy them.

WE WANT TO HELP YOU SELL BOOKS !

Our table and window advertising display mater-
ial is prepared with that one aim.

ARE YOU MAKING IT WORK FOR YOU ?

Storm
Country

GRACE HIUERWHrTE

GEORGE J. McLEOD, Ltd.

266 King Street, W., TORONTO

Selling Agents :
GROSSET & DUNLAP, Publishers, 1140 Broadway, New York City

THEftMICHMAM

OuiloAUn.S.hui

BOOKSELLER AND STATIONER— Advertising Section

August, 1921

THIS YEAR'S MOST

THE MASTER OF MAN

By HALL CAINE $1.75

Author of "The Christian," "The Woman Thou Gavest Me," etc.
Silent for eight years Sir Hall Caine now gives us his masterpiece. It presents a great
human subject — sin and its consequences. This is his first novel since "The Woman Thou
Gavest Me" and it may safely be predicted that its appeal will eclipse even that great success.
The publishers predict for this book the greatest sale Hall Caine has ever enjoyed. Its coming
is decidedlv a red letter event for the booksellers of Canada.

Martin Conisby's Vengeance $2.00. Jeffery Fanrnol

A romance of the high seas in which many of the
characters of "Black Bartelmy's Treasure" reappear.
A stirring adventure tale of the Spanish Main in
which Farnol's vitality and inventive genius find the
widest play.

The Man in Grey $2.00 Thomas Dixon Jr.

We doubt if Dixon has ever before done anything to
equal this stirring romance of the days of Robert E.
Lee.

These Young Rebels $2.00 Frances R. Sterrett
Never before has this author shown more humor and
originality than in this deliciously amusing tale
based on the eternal conflict between vouth and age.

The Snow Shoe Trail $2.00 Edison Marshall

This is an adventurous tale of British Columbia by
the author of "The Voice of the Pack." A magnifi-
cent portrayal of the beauties and perils of the far
Northern winter. Strong situations, pulse-quicken-
ing adventures, appealing love interest.

Too Old For Dolls $2.00 Anthony M. Ludovici

The engrossing tale of a "Flapper." too old for dolls
but scarcely old enough for anything else yet capable
of enraging her older sister and even her mother by
the ease with which she attracts the admiration of
their male friends.

Quill's Window $2.00 George Barr McCutcheon
Quill's Window is an Indiana landmark around which
the author weaves the most engaging sort of a love
story set in the Hoosier country. Mingled with the
plot of the tale itself are shrewd pictures of middle-
west life and character.

The Jubilee Girl $2.00 Arthur Prestov Nankins
Here's a veritable Broad Highway with an American
setting. From the humdrum of office life the hero
slips away from it all, gets into an empty freight car,
and presto! a story of the long trail, carefree wan-
dering, adventure and romance begins and finds at
the trail's end— The Jubilee Girl.
Highly Colored $2.00 Octavus Roy Cohen

Rich in humorous flavor and literary craftsmanship.
This book again presents the characters that appear
in "Polished Ebony" and "Come Seven."
Yellow Men and Gold $2.00 Gouvernenr Morris

Following upon the discovery of an inventory of a
Spanish treasure-ship lost 300 years ago, a ship
manned by a Chinese crew and captained by one
"Bessie," sets out and high adventure ensues — said to
be the best since Treasure Island.

At the Supreme War Council
$1.75 By Capt. Peter E. Wright

War secrecy broken by a Supreme Council of-
ficer. Accuses Haig, Robertson, Petain and as-
serts that plot against Foch almost lost the
war. The author challenges even prosecution.

Jessie Champion i

Far to Seek $2.00 Maud Diver

In this book is presented not only a highly interest-
ing story but a clear-cut picture of the India of to-
day. A proper understanding of Anglo-Indian prob-
lems there must be or the disruption of the British
Empire threatens.

The House in Queen Anne Square W. D. Lyell

$2.00

One of the cleverest mystery stories of the age.
Handled with unflagging dexterity.
The Islands of Desire $1.75 Diana Patrick

This is a book of the secret dreams, joyous adven-
turing, disillusioning pain and unquenchable courage
of youth.

Ella Keeps House $1.75

Interesting romance, entangling love affairs, deft
humor, rich in dramatic incidents — what else does
a book require to be a real winner?
The Moon Rock $2.00 Arthur J. Rees

Another of this entertaining author's ingenious mys-
tery-detective stories in keeping with "The Hand in
the Dark" and the "Shrieking Pit."

Torquill's Success $2.00 Muriel Hine

The clever author of "Earth" here tells the story of
a young writer of plebeian origin who rises to a man-
sion in Park Lane only to be disillusioned and to ul-
timately fall back into dire penury, finding real in-
spiration and, ultimately, genuine success.

Trial By Ordeal $1.75 Hon. Evan Morgan

A literary recluse is thrust back into the world again
by surprising circumstances; runs the gamut of
human emotions <irour.d the cycle and once more be-
comes the hermit that he was when the tale began

The Dark Geraldine $1.75 John Ferguson

Here is a book in which classical English, remini-
scent of Stevenson, walks hand in hand with an al-
most flawless story.

The Briary Bush $2.50 Floyd Dell

This brilliant novel by the author of "Moon-Calf" is
remarkable for its presentation of the effect of new
ideas on an eager younger generation. Felix ay's
adventures in Chicago dramatically and dispassion-
ately unfolded.

Fabre's Book of Insects, $6.00tf enri J. Fab re
This volume has 12 illustrations in full color.
Fabre's remarkable studies of insect life are
too well known to need description. This book
includes selected material taken from his
famous books already translated.

THE RYERSON PRESS

TORONTO

August, 1921

BOOKSELLER AND STATIONER— Advertising Section

IMPORTANT BOOKS

HELEN OF THE OLD HOUSE

By HAROLD BELL WRIGHT $2.00

Author of "The Winning of Barbara Worth."
Will have the biggest sale of any book in America this year. First edition 500,000 copies!
A strong, clean, wholesome, absorbing and convincing novel. The heroine is carried by the
wheels of fortune from the small house to the mansion on top of the hill. Developed, transform-
ed and deepened in the struggle with worldly and selfish environment she comes to a new un-
derstanding of life and finds that happiness comes from giving rather than getting. It is
a book that preaches happiness NOW.

The Secret Power- $2.00 Marie Corelli

No modern author excites so much expectancy and
interest. Brilliant as all her romances ?re admitted
to be, this is said to be the most remarkable of all.
Coming on the very top of the world's unrest it ex-
presses the thoughts and desires of thousands wno
lack the skill or the courage to speak out.

The Charmed Circle $2.50 Edward Alden Jewell

The story of a lively American boy stranded with his
absurd elderly guardian in a Paris pension. A most
sprightly novel.

White Shoulders $2.00 George Kibb Turner

An exciting love story with the proper amount of
mystery and presenting a character sketch of unus-
ual excellence.

The Borough Treasurer $2.00 J. S. Fletcher

What was the hand that clutched the Borough Treas-
urer in the dark? Who was the tall man in grey
clothes? Mystery develops right from the start and
interest is held to the last page.

The Herapath Property. $2.00 J. S. Fletcher

Here is still another equally absorbing mystery story
by Fletcher and the most astute reader will hardly
solve the problem until the proper time comes for
him to be enlightened.

Pan $2.00 Knut Hamsun

This is often spoken of as Hamsun's most famous

• book. It is now coming out in the Borzoi collected
edition of the works of the great Norwegian.

Dreamers $2.00 Knut Hamsun

This book marks a link in the development of Ham-
sun's literary work presenting some of the charac-
ters of "Pan" on the one side and of later novels on
the other.

The Tortoise $2.50 Mary Borden

This is a very moving and finely wrought novel. The
action passes in England and France in the story of
the heroine's quest of a great love which she finds
after the agony of war.

The Bald Face $2.50 Hal. G. Evarts

Animal stories of unusual merit. An ideal book for
the lovers of the great outdoors with eight full-page
drawings by Chas. Livingstone Bull.

Experiences of a Resident New Guinea
Magistrate $5.00 Capt. C.A.W.Monckton
As intensely interesting as Robinson Crusoe.
The author has "lived" the experiences he de-
scribes and they read like the adventuv.'s in
"Treasure Island." It tells of wild and blood-
thirsty days in New Guinea.

Coquette $2.00 Frank Swinnerton

Here is the author of "Nocturne" at his best. This
is essentially a novel of London life with a girl of the
working class as heroine. But she is a girl of un-
usual character. The book is a close yet simple nar-
rative of her life.

The Other Magic $2.50 E. L. Grant Watson

A tale of an Englishman living among the natives of
the South Sea Islands and of a woman who later
went out to him from England. "Faith-magic" of the
woman and "superstition-magic" of the natives clash.

The Blood of the Conquerors
$2.50

Harvey Ferguson

This is an extraordinary first novel. It lifts itself
enormously above the general. A tale of the South-
west with Mexican stilletists intervening.

Deadlock $2.50 Dorothy M. Richardson

This book by an exceptionally clever English novelist
is an event of significance. Of her the London Spec-
tator says: "No one could ever read one of her books
and disregard her."

Lady Luck $2.50

Hugh Wiley

This book establishes Wiley as a humorist second to
none. It tells of the "Wildcat" rambling over a trail
of adventure in pursuit of "Lady Luck" accompanied
by his mascot goat.

Jade $2.50 Hugh Wiley

This book invites for Wiley inevitable — and favor-
able—comparison with Burke's "Limehouse Nights."

Zell $2.50 Henry G. Aikman

This is the story of the battle to the death between
an artist and a good citizen, all within the confines
of the one man — Avery Zell. The good citizen

triumphs. The ending is deliciously ironical.

By a Canadian

Roumania in Light and Shadow

$5.00 Ethel Greening Pantazzi

Madame Pantazzi, a Canadian, has for ten years lived
in this romantic country. Here is an authoritative
and most interesting book.

Remarkable Rogues Chas. Kingston

$3.50

The careers of some of the most notable crim-
inals of Europe and America. Tells of the
machinations of the most original and un-
scrupulous criminals the world has ever
known.

THE RYERSON PRESS

TORONTO

BOOKSELLER AND STATIONEBr— Advertising Section

August, 1921

OUR NEW ADDRESS

Owing to the steady expansion of our business

we have been compelled to move to larger

premises, at

520 King St., West, Toronto

We can now supply

IMMEDIATE DELIVERY

ON
Writing Tablets. Exercise Books, School
Blank Books, Foolscap Papers, Memo

Pads and Typewriter Tads.

(News Print and White Wove Papers in

various sizes. I

Jobbers or retailers who find
their stocks low in these
lines would do well to get in
touch with us immediately.

-Canadian-
Pad & Paper Co.

520 King St. W.

■Limited

Toronto. Ont.

-kaMlgaMff-gRggiS^^

Would You Like to Take More Orders
for Personal Greetings this Christ-
mas Than You Ever Sold Before ?

If you are so situated that you
can make an early and vigorous
campaign for this business we are
confident we have two beautiful
new sample books that will get
the orders for you. At least it
would be only ordinary prudence
for you to investigate the desira-
bility of securing these lines. The
books may be returned without ob-
ligation if not up to expectation.
Some desirable territory still open.
Correspondence invited. Supply
imited.

HARCOURT & CO.

J Jithest Quality combined with Lowest Prices accounts for the great demand now for
* ■* Supreme Novelty Cases. They are being stocked by the largest stationery houses
in the trade. Orders for school business should be placed now. Write for our new
descriptive catalog. Or order now through your jobber.

SUPREME NOVELTY COMPANY

7 WEST 22nd STREET,

NEW YORK

August, 1921

BOOKSELLER AND STATIONER

Published Monthly
Since 1884

Member Audit Bureau
of Circulations

and orrcce cquipmcnt jour mac

CONTENTS

1 9

Showing School Supplies in Canada -

Looking Forward to September Trade ^

Hamilton Dealer Devises New Rack li

J. E. Sansregret Chosen By Quebec R.N.A 15

Phonographs to go with Sheet Music 16

Views of Music Departments in Canadian Stores 17

Editorial Page li

Selling Specialized Service "

A Children's Book Week 18

Boosting Canadian Authors' Week ^

Cannot Give Goods Away • • 18

Office Equipment and Business System Section

Montreal Firm Has Fine Display of Inks 27

Goods not Mixed on Display Tables 28

Turns out Thousands of Cards. Daily 29

Commercial Stationary Never "Dead" 30

Results From Display of Cash Boxes 31

Pencil-Boosting Campaign Urged 32

Holds Customers over Half a Century 33

Presenting A. Roy MacDougall 34

Opportunities in Office Furniture 35

"Pens We Have Met" — The Latest in Office Equipment 36

Says Retailer is Playing a Lone Hand 37

Factors Underlying Store's Layout 38

Would Launch Campaign with Meeting 47

Now for the Convention in Toronto 48

George Ham Publishing Book of Reminiscences 49

Staff Reviews of Seasonable Books 50-51

News About Books and Authors 52

New Books of the North 53

New Goods — Miscellaneous — Novelties 54

The MacLean Publishing Company, Limited

JOHN BAYNE MACLEAN, President. H. T. HUNTER, Vice-President.

H. V. TYRRELL, General Manager.
Publishers of Bookseller and Stationer, Hardware and Metal, The Financial Post. MacLean's Magazine,
Farmers' Magazine, Canadian Grocer, Dry Goods Review, Men's Wear Review, Printer and Publisher,
Canadian Machinery and Manufacturing News, Power House. Sanitary Engineer, Canadian Foundryman.
Marine Engineering of Canada, Canadian Motor, Tractor and Implement Trade Journal, Druggists' Weekly.
Cable Address, Macpubco. Toronto ; Atabek, London, Eng.
ESTABLISHED 1884.

BOOKSELLER AND STATIONER

W. C. A. MOFFATT, Editor.

GEO. D. DAVIS. Manager.

R. M. BARBOUR, Advertising Manager.

CHIEF OFFICES

CANADA— Montreal, A. B. Caswell. Southam Bldg.. 128 Bleury St., Phone Plateau 946 : Toronto. 143-153
University Ave.. Telephone Adel. 5740 ; Winnipeg. E. H. Hawkins. 901 Confederation Life Bldg.,
Telephone A. 3773 ; Vancouver, R. A. Hunter. 314 Carter-Cotton Building, 198 Hastings St. West.

GREAT BRITAIN— LONDON. The MacLean Company of Great Britain, Limited, 88 Fleet Street, E.C., E. J.
Dodd, Director, Telephone Central 12960. Cable Address : Atabek, London, England.

UNITED STATES— (New York. L. H. Meyer, Room 1606, St. James Building, 1133 Broadway (corner 26th
St.), Telephone Watkins 5869; Boston, C. L. Morton, Room 734, Old South Building, Telephone Main
1024 ; Chicago, 405-6 Transportation Bldg., 608 So. Dearborn St., Telephone Wabash 9430.

SUBSCRIPTION PRICE— Canada. $2.00 a year; United States. ?2.50 a year; other countries, $3.00 a year.
Invariably in advance.

Member
Audit „
Bureau of
Circulation

i@@teifa

and orrcce €QU<pooeNT journal

Published
Monthly
Since
1884^

Vol XXXVII.

TORONTO, AUGUST, 1921

No. 8

Showing School Supplies in Canada

Retailers of Dominion Have "Pulled Off" Some Effective Stunts In Catering To The
Kiddies Prior to the Re-opening of the Schools In September — Linton Bro-
thers of Calgary, Alta, Had Youngsters Guessing Weight of Scrib-
blers In a Wagon

WITH THE coming of September
the event of foremost import-
ance with the trade is the
School Opening. This is the time when
the handling of school supplies should
prove especially profitable to the book-
seller providing he lays in an adequate
all-round stock and displays it to the
best advantage. There are a couple of
weeks left to him to get his stocks and
his windows in shape for the first week
of school. The main thing, of course,
is to get the child's attention and there
are many ways in which this can be
done. In dealing with a question of this
kind it is good business to look back
and see what has been done in other
years. It is the purpose of this
article, therefore, to touch on a few of
the most striking displays presented
throughout the Dominion just prior to
the re-opening of the schools.

Linton Brothers, Calgary, Alta., util-
ized their window display facilities to
present a novel contest. The center of
attraction was a toy coaster, filled to
capacity with irregular sacks of scrib-
bling pads. The card announcing the
contest stated :

Boys and Girls

To the first boy and girl guessing
the correct number of scribblers in thi;
wagon, we will give 'school supplies to
the value of 50 cents. Come in and have
a guess. Contest closes on September
15."

Surrounding- the wag-on was an at-
tractive display of school supplies. Of
course, the window attracted all kiddies
in the district, with their noses pressed
against the glass an-1 making the most
of their mental powers.

"Speeding Up" In Ottawa
Knowing the tendency of the average
• pupil to defer the purchasing of school
books until the eleventh hour, when the
crowded store prevents satisfactory
service, A. H. Jarvis. O'tawa, Ont., is-
sued the following effective newspaper
announcement;

A Suggestion for School Books and Col-
legiate Opening

Entrance pupils .will greatly help

themselves by avoiding the crush of the
opening days of school trade by buying
their books this week, as we can sup-
ply them carefully and, besides, we will
refund money or exchange books after
the second day of school. It means sim-
ply that instead of buying in a crowded
store, you buy in the quiet this week,
with the above privilege and besides
we can assist Entrance Pupils in sup-
plying the main books just as well as
the lists. We ask parents to co-operate
with us."

The offer to refund money or exchange
books on all unsuitable purchases after
the second day of school was an added
inducement to buy in comfort.

Neat Display In London

The Metropolitan Store, London, Ont.,
put in a neat display of school supplies,
with the card as below to briefly tell
the story:

School Time

As an inducement, free blotters were
offered with each twenty-five cent pur-
chase.

R. McKay and Co., Hamilton, Ont.,
had a window "drive" on school scrib-
blers in connection with which a free
pencil was given.

F. C. Muirhead, Sudbury, Ont., cover-
ed the window floor "one deep" with
school composition books, with not an
inch of space between each book. On
top of the display at the center was an
open composition book in an upright
position. A card enquired:

-"Can you beat it? 36 pages — 36.
No. 1 paper for pen at 5 cent each."

Pencil Contest in Winnipeg

Chevier's Winnipeg, Man., introduced
a novel contest which "caught on" well.
The central window exhibit consisted of
a large water cooler, sealed with red
seals and filled to capacity with pencils.

The conditions of this contest were set
forth on a window card, as follows:
"Boys' Contest

Guess how many pencils there are in
the big glass bottle and win a prize.

You don't have to buy to guess. Guess-
ing Free. Do your best to win."

The Hudson's Bay Company, Van-
couver, B. C, had a window full of
School Opening atmosphere. The central
exhibit assumed form in a regular
school desk, topped with a small vase
of flowers, with an open writing book,
pen, pencil and ruler. The suggestion
implied was that the scholar was at re-
cess. On a chair down in front was an
open leather attache case, from wallets
of which several school books peeked
out. A card at the center front was
captioned:

"Commencement of SCHOOL DAYS"
School Trunk Suggestions

The Dr. Leduc Drug Co., Montreal,
P. Q., displayed an open school trunk
at the front center. The trunk, which
was open, was filled with clothing and*
toilet articles, with stationery supplies
on top. A card announced:

Suggestions for the School Trunk

Almys, Ltd., Montreal, P. Q., covered
their grained rear window panels with
grey paper, bordered with yellow.
Framed pictures of the Queen of Eng-
land and the Prince of Wales were |
hung in the two middle panels, with the i
Royal Coat of Arms in the side panels.
A mixed floral rug was spread on the i
floor at the centre, this space being
utilised to excellent advantage with
school supplies. Standing at the rear
center was a regular school blackboard,
on which were chalked some problems
in arithmetic. The background was I
draped at the sides wih rose plush, the
folds extending to the floor. Down in
front, near the center, was a school
desk, with a school suitcase, full of '
bcoks and stationery, lying on the typ
of the same. Composition books were
on the seat of the desk. A card down in
front bore the following announcement:

"Purchase School Necessities Now."

August, 1921

BOOKSELLER AND STATIONER

Looking Forward to September Trade

W. H. Mutrie of Grand Valley> Ont., Go^ After the Business in School Supplies, Sta-
tionery and Books of A General Nature in A Wholehearted Manner — School-
room Essentials Are Saleable For Nine Months of the Year — Dealer
Should Keep in Close Touch With Little Ones.

THAT youngsters are a hard class
of trade to cater to is admitted by
every man in business, but it is
also a matter of common cognizance that
their steadfast fidelity can be won by
the expression on the part of the man
or woman behind the counter of a sym-
pathetic appreciation of the things that
interest them.

W. Mutrie, of Grand Valley,
Ont, who carries a much^ larger
stock of school books, stationery
and books of a general nature than might
be expected from a community the size
of that in which Mr. Mutrie does busi-
ness, is firmly convinced that if the
child's confidence is secured the rest is
easy. It is undoubtedly the youngsters
who buy the school supplies in large
measure. In the home, of course, there
may be a discussion of the things to be
bought prior to the handing over of the
"wherewithal," but it is left to the kid-
dies to do the actual buying.

In the Mutrie store are to be found
the very best of books and stationery,
the former including hymnbooks, prayer
manuals and all the latest novels. He
enjoys a particularly good school book
trade and while he considers the text-
book question very unsatisfactory, he
is firmly convinced that this is a good
line and that, if properly handled, the
trade in books and stationery is a real
money-maker.

Increasing the Sales.

Upon a study of the customers and a
study of the merchandise particularly
suited to these people does success in re-
tailing depend. And it must be admitted
that no customer requires more study-
ing than the juvenile. The one big thing
agreed upon by all with whom the editor
of "Bookseller and Stationer" has
discussed this matter is that, providing
i space permits, there should be a special
i section of the store set aside at certain
seasons for school supplies. There
should be on display as many of the
articles which the youngster is familiar
with through his school work as condi-
tions will allow. Bright colors, it has
been noted, have a decided fascination
for the little ones who will always pick
out something that is striking either in
color or design and when a display is
colorful its effect is good.

With many dealers the sale of school
■ supplies has become merely a habit.
' They stock the lines they think they will
! need and just put them out to be sold,
i They bank on a certain amount of busi-
! ness and just leave it at that. The man
'; who is out for business, though, puts
some thought into the matter and tries

to figure out just how he can increase
his business. Undoubtedly this is the '
proper way to tackle the business as the
sale of school supplies is not dependent
upon the registration alone. It is as
susceptible of increase through scien-
tific merchandizing as any other line of
goods carried.

Investigating the Field.

By investigating the school goods mar-
ket the dealer can substantially increase
his business. It is all very well to as-
sume that there will be a demand for
blank books, pens, inkr pencils, rulers,
etc., but it would prove much better to
find out just what kinds of blank books,
pens, ink, pencils, rulers, etc., are most
suitable for the little folk. The big idea
in stocking this class of merchandise
should be to ascertain just what things
are really needed by the youngsters who
are expected to become customers.

"The child must always be taken into
account in the selling of school supplies,"
said Mr. Mutrie to the editor of "Book-
seller and Stationer," adding: "It does
not do to give the impression that the
store is something akin to a class room.
If there is an air of solemnity and quiet-
ness about the place the little ones may
not be just as eager to rush for their
supplies as might be expected, but if
they are made to feel at home and have
their own little corner to themselves
they will come to look on the picking out
of their requirefents as a pleasure more
than a duty."

Getting Ready for Opening.

Experience has proven that windows
should be dressed with school books for
about two weeks before the opening of
school. As a matter of fact, one week
is sufficient notice to let the kiddies
know that holidays are drawing to a
close. Many youngsters, of course, will
buy their scribblers, exercise books and
such things a week or so before they
have to, but the great majority — es-

pecially the boys — do not want to hear
or think about school until the dreaded
day is at hand. For this reason a week
should be ample time to prepare the
little ones for what is coming.

In the treatment of the child the
dealer cannot be too careful. A young-
ster is always sensitive and a sharp
word or a critical look might lose con-
siderable business for a man. Always
quick to take offence, the child will hold
any slight — whether intended or unin-
tentional— against a merchant and he
will also be sure to say something about
it at home. In such a case the family's
trade would in nine cases out of ten be
lost entirely or seriously jeopardized,
Every child who enters the store, there-
fore, should be treated with just as much:
deference as though he were a grown-
up.

Treating Kiddies as Friends.

Frequently the editor of "Bookseller
and Stationer" has been talking to mem-
bers of the trade in their stores when
children came in. Sometimes the young-
ster would' be made to wait, but in
other cases the druggist would say:

"Well, my little man, what can I do>
for you?" or "Good day, young lady,,
what can I get you ? "

Such friendliness on the part of the
"store man" could not help but have
a good effect on any juvenile. It is in
their nature to want to be catered to
and they notice and appreciate any little
courtesies that may be paid them.

The college man or woman, on the
other hand, or the high school student,
wants to be treated differently. These
students feel, perhaps, older than their
years. They feel th^at they are persons
of importance in the community and if
they are not treated as such they will
be sure to resent it.

Possibilities are Immense.

Again, the man who deals in school
supplies should be ever on the alert for
business. September and January, of
course,, are the real big months, but for
nine months in the year the children
are at school and all this time the pos-
sibilities for business should never be
overlooked.

The dealer in school goods should keep
in close touch with the schools and with
the children from January to December
and whon monthly examinations and
other test.-: are scheduled it would pay him
to put in displays of exercise books, pens
and other supplies of a like nature.

As Mr. Mutrie says: "The possibilities:
of this business are immense."

BOOKSELLER AND STATIONER

August, 1921

Hamilton Dealer Devises New Rack

Sixteen-Wing Invention of Cloke and Son, Booksellers and Stationers of Hamilton,
Ont., Takes Up Less Room Than One, Counter, Displays More Greeting
Cards Than Half a Dozen Counters and Greatly Facilitates and In-
creases sales.

THE solving of the problem of pro-
per display of greeting cards is at
the present time one of the mosc
interesting questions before the trade.
The greeting card has 'come into its
own' with a vengeance. No matter what
the day, no matter what the occasion,
use can always be found for the cheery
little missive which is as personal and
intimate as a letter and a great deal
more artistic.

"The problem of card display "accord-
to Cloke and Son, booksellers and sta-
tioners of Hamilton, Ont., "is being dis-
cussed by the association and the trade
papers.

"We have watched the discussion with
a great deal of interest trying to solve
our display problem. After a great deal
of time and experiment we have evolved
a display rack which we consider much
the best method which has so far come to
our attention.

"The photograph shows the rack with
cards mounted on it. This multiplex rack
has wings covered with strong cover
paper, folded with shallow pockets in
which the cards can be put. The verti-
cal position of the cards prevent dust
settling on them. They are easily seen
by the customer and sold directly from
the rack, the rack being filled up each
morning. The marked increase in the
sales of cards has been noted from the
first day the rack was put in operation.

The rack in use in our store has six-
teen wings, eight only of which at pre-
sent are in operation. The entire rack
takes up less than one counter would,
and displays more cards than half a do-
zen counters, and displays them to much
better advantage.

"Our fellow sufferers in the trade
are welcome to make use of the sugges-
tion if you want to pass on the idea."

The rack referred to is pictured in the
accompanying illustration.

New York Store's Method

A display system for everyday greet-
ing t-nrds which has proved very suc-
cessful with the Commercial stationery
house of H. K. Buerser & Company,
of New York city, is described in the
"Greeting Card Bulletin." Some years
ago, they made an oak cabinet about 36
inches long and 18 inches high, divided
into 12 or 14 compartments by wooden
partitions. Each of these spaces just
large enough to contain a loose leaf sam-
qle book, in which are mounted samples
of the different stock numbers which
they carry. On the back of the sample
books, in gold stamping appears the
name of the different lines shown in
that book, such as Birthday Cards, Wed-

ding and Anniversary Cards, Birth An-
nouncements and so en. Four or five
such books, for example, are devoted to
Birthday lines. There is a convenient
table near this cabinet, a pad of paper
and a pencil. A great many customers

°Arqif:ii}ifiUice
be ^7o7wt

SEND A

GREETING CARD

" " - —

m\.. Minmmm

Wnen
tfie
vMorl^ arrives

we supply tn|

ANN°UNCEMERT5

■WU.. IIIHIII.1,11 nilllUnl'. IIMIM1I.IIIIMII .III !■■>■

have formed the habit of coming into the
store, making their selections, writing
the stock number wanted on the pad of
paper and them handing them to one of
the clerks. Card stock is kept in separ-
ate compartments in filing boxes. Each
compartment shows the manufacturer's
stock number, the H. K. Brewer Com-
pany stock number and the price.

Easy Check On The Orders

The system followed also provides for
an easy check on re-orders. The clerk
who sells the last of any one card is
required to take that sample immediate-
ly from the book and turn it in to the
buyer. By reference to the date of pur-
chase, which is also shown on the sam-
ple card, he determines whether a re-
order for this number should be placed,
or some new number substituted.

The system was devised and put in
force by Robert Huff and results have
proven very satisfactory. This is only
another illustration of the fact that care
and attention given to the Greeting Card
business will produce immediate satis-
factory returns. The volume of business
done on Every Day Cards by this house
would not be believed by many dealers
who put out a few samples to shift for
themselves and then wonder why so
many concerns, giving time and thought
to this branch of their business, are so
enthusiastic about the possibilities of
profit in Greeting Cards.

An unusually attractive card display is
that of the New Haven store of Harvey
& Lewis Co., in charge of Roy H. Enq,
Few stores can boast of such handsome
fixtures.

This method permits the public to view
and read all the cards without handling.
A price tag is combined with each stan-
dard on which the card rests. No mat-
ter what kind of a card the customer
is looking for, she is bound to see all
the other kinds. This has resulted in
large sales.

"There are many ways of keepine
greeting cards stocked but for the small
dealer, we find the pocket filing scrap
book fits our case," says Lamb and
Cowan of Westfield, New York, going on
to say: "Our books contain 32 stout
pockets and our samples are kept in
them. Each sample is marked in pen-
cil on the back. B-l-10 means Birth-
day, 1st box, 10c price. A-3-15 would
be anniversary, 3rd box, 15 cents price.
S for sympathy, C for congratulation,
W for wedding, etc. The original boxes
are kept back of the counter, plainly
lettered on the end with heavy black cra-
yon to correspond with samples. There is
no waste of cards for samples and we
can handle sales quickly.

August, 1921

BOOKSELLER AND STATIONER

J. E. Sansregret Chosen in Quebec

Succeeds G. J. A. Filion as President of The Quebec Branch of The Retail Merchants
Association — Enthusiastic Interest Shown By Members In Recent Con-
vention in Montreal — Matters of Interest to Every Merchant Taken up

GENERALLY credited with being
the most successful convention of
its kind that has so far been held,
the Fourteenth Annual Convention of
the Retail Merchants' Association of
Canada, Quebec Provincial Board, is now
a matter of history. The convention,
which was well attended, was held in the
Place Viger Hotel, Montreal, P.Q., in
mid-July.

From the accompanying photograph,
taken on the steps of Frontenac Brew-
eries, Limited, a good idea may be se-
cured of the class of men who were
present. There were a good many more
but they were not on hand when the pho-
tographer pressed the button.

Officers of the Association.

The three smiling gentlemen right in
the centre of the picture, front row,
reading from left to right, are: Joseph
F. Elie, First Vice-President; J. E. Sans-
regret, President, and M. Lapointe, sec-
retary of the Quebec Branch of the Re-
tail Merchants' Association, to whom
"Bookseller and Stationer is indebted
for the information in this article. E.
Sauve, Second Vice President, is the
gentleman in the dark suit looking over
the shoulders of Mr. Sansregret and Mr.
Lapointe. Henry Walters, of Ottawa,
may be seen in the grey suit to the left
of the officials.

The convention was opened with an
address of welcome by Aid. J. E. Sans-
regret, representing Mayor Martin of
Montreal.

G. J. A. Filion, president of
the Quebec Provincial Board, occupied
the chair and extended a warm welcome
to the visiting members. He thanked
them for their attendance.

At 2.30 p.m. of the first day, an auto-
mobile promenade was made of the city
and from 4 p.m. to 6 a tour of the Mont-
real harbor was made on the harbor boat,
Sir Hugh Allan, through the courtesy
of the secretary of the Harbor Com-
mission, who accompanied the party, ex-
\ plaining all the works and plans for
development. At the conclusion of the
trip all were served with refreshments.

At 8 p.m. the annual banquet was

held in the Place Viger Hotel and proved
a big success.

President Filion Retires

Henry Watters, of Ottawa Ont.,
and treasurer of the Dominion
Association, assisted with the ceremo-
nies and delivered his address in the
French language.

The Quebec Government was repre-
sented by Mr. Bladeau who, with Presi-
dent Filion, also spoke.

The convention finally got down to
business at 10 a.m. on Wednesday, when
the election of officers took place.

G. J. A. Felion who has so ably guided
the association for the past three years,
was again proposed as president, but
declined to stand, as he thought it only
fair to give someone else a chance.

J. E. .'Samsregiret was then elected
President; Joseph F. Elie, First Vice-
President; E. Sauve, second Vice-Presi-
dent; M. Lapointe, Secretary, and G.
Filiatrault, Treasurer.

A review of what the association has
done for the retail merchant was given
the members and problems facing the
retail trade were also discussed.

The members, as a whole, took a more
active interest in the association than
ever before. The necessity for the re-
tail trade being organized and the reali-
zation of the work done by the associa-
tion brought about this feeling.

Little Behind the Times.

An interesting case brought to light
during the convention was that of a
man in a town in Quebec who, until he
attended the convention, did not know
the luxury tax had been removed from
patent medicines, etc. He had con-
tinued to use and attach war tax stamps
on his sales. He, needless to say, was
not previously a member of the associa-
tion.

The members of the association are
particularly enthusiastic over the sys-
tem of insurance which is handled
through the association. This system is
such that a member can insure his busi-
ness or home, properties and contents,
at the regular insurance rates and at
the risk carried, receive a dividend on his

premium., This year the dividend is
35 per cent, and during the past ten
years it has varied from 25 per cent, to
40 per cent. This arrangement is only
made with members of the Retail Mer-
chants' Association and has been used
as a wonderful means of increasing the
ranks of the association, the dividend
usually more than offsetting the mem-
bership fee.

Some Questions Taken Up.

Matters that have been taken up by
the association with the Federal Gov-
ernment this year include the follow-
ing:

Amendment to the law on opium and
other narcotics.

Duty on American magazines.

Amendment to the law on fraudulent
advertising.

Amendment to the Criminal Code to
forbid hazardous competitions.

Amendment to the Criminal Code to
prohibit such methods as were used by
the Certificate Shoe Co.

Amendment to the Criminal Code to
prohibit the Three Card monte game.

Amendment to the Criminal Code to
prevent manufacturers from giving cou-
pons.

Amendment to the law allowing an
extension of time for the sale of oleo-
margarine.

Amendment to the law of Maple Pro-
ducts.

Amendment to the law on Failures.
Amendment to the law on gold and sil-
ver stamping.

Amendment to the law on weights and
measures to the effect that the names
of those who bale pressed hay will ap-
pear on each bale.

Optional regulation allowing merchants
to sell wood by weight.

Amendment to the law on Weights
and Measures to allow merchants to sell
all fruits and vegetables by weights and
to establish necessary standards.

Amendment to the Law of Interpre-
tation, to define the words "retail mer-
chant."

BOOKSELLER AND STATIONER

August, 1921

Phonographs to go With Sheet Music

The College Book Store, Kingston, Ont., Hopes to Have Next Month One of the Finest

Phonograph Departments on the Continent — To Keep Business Up to the

Mark in Dull Seasons — Sales of Sheet Music in Past Promise Well

For Business in Records.

TO KEEP business up to what it
should be when, following July
and August the tourist trade
is fairly good, business has a
tendency to slide down hill "Joe" Nash
of The College Book Store, Kingston,
Ont., is installing a phonograph depart-
ment which will hold its own with the
best in the Dominion. As a matter of
fact, it is Mr. Nash's intention to make
this department one of the best on the
entire continent.

A Refined Atmosphere

The editor of "Bookseller and Sta-
tioner" had the pleasure recently of
looking over the plans and sizing up the
situation and there is no doubt but that
the phonograph department of the Col-
lege Book Store will, when completed,
not have to "play second fiddle" to
even the best. The second floor of the
building which up to this time has been
given over entirely to sheet music has
been picked out for transformation and
it is hoped that September will see this
new "business getter" well on the way.

A handsome arch is being built at the
top of the stairs as a fitting entrance
to the department and along each wall
will be two sound proof demonstration
rooms. Against each room will be a
wall case for reoords and to the housing
of these records another room will also
be devoted. A small counter will be
practically the only suggestion of com-
mercial ism in the place.

All the woodwork is being done in a
French grey finish and an open fire
place is being built into the wall to the
left. Above the mantle will be placed
a magnificent moosehead and at the
head of the stairs will be hung a
splendid painting of Petawawa Camp
River. Other paintings by celebrated
artists will adorn the walls, one of these
being "The Syble" from the collection
of he late Casimir Czouwski of Toronto,
and another one of Sir Joshua Reynolds
finest.

Art windows and apertures covered
with cut glass are being put in so that
the room will be literally flooded with
light, everything being designed to pro-
duce a fine effect.

Keeping After New Music

It is Mr. Nash's intention that there
must, be no suggestion of cheapness
about the department. Scenes of old
Kingston with oil portraits of De La
Salle and Frontenac will also adorn the
walls and the furniture and equipment
will be the very best.

"Judging from the business we do in
sheet music" said Mr. Nash "I have

every confidence that we will do a big
business in records. We have always
given considerable attention to our sheet
music and travellers from the United
States come here and say we have the
finest stock in Canada. Just as soon as
anything new comes out we go after it.
We see about it in the theatrical papers
and if it looks good we put it in stock.
Now the people have come to depend
on us and they come in regularly to
inquire about what is new in the music
line."

"It is a line, though, that must be
watched very carefully" went on Mr.
Nash "as it would be no difficult mat-
ter to be "left with a profit-killing stock
on hand. It is the forty-cent music now
that appears to be popular. Of late we
have been getting rid of a lot of our
stock by advertising all forty, fifty and
sixty-cent pieces at three for a dollar."

Speaking of merchandising methods
which he has found successful Mr. Nash
stated that the windows are always to
be relied upon to get rid of the goods.
However, he added that it was necess-
ary to let the public know through the
newspaper just what is new in both
books and music.

"We change our displays regularly
twice a week" he said " but just before
a holiday we always make a splurge
on whatever is seasonable. On such oc-
casions there is quite a demand for
books and music.

Music That Is Saleable .

Anything that is good in operatic
popular standard, teaching and sacred
music is bandied, and so widespread is
the reputation of this Kingston store
that quite a nice mail order business is
enjoyed, orders coming in weekly from
such places as Gananoque, Brockville,
Napanee, etc. A standing advertisement
which is changed every day is carried
in the daily press and this and the win-
dows are credited with selling the mu-
sic.

During the winter months it is Mr.
Nash's intention to put on a series of
recitals in the new department. The
grate fire will be burning at all times
so that the room will be cosy and
pleasant from one end of the week to
the other.

"The big painting at the head of the
stairs will get the people up to the sec-
ond floor" said Mr. Nash "and when
they come in for music it will be an
easy matter for the salesladies to ask
them if they have a phonograph and
then inquire as to whether or not they
would like to hear the latest records.

The theatres here all have good orches-
tras and we supply them with all the
latest orchestrations. Through slides
announcing that the pieces played are
supplied through the courtesy of the
College Book Store we secure some
good advertising and to this, a good
many of our sales may be traced."

Appealing To Travellers

That the College Book Store carries
auto road guides is announced to all
visitors to the city by means of fram-
ed advertisements in hotels and gar-
ages and in this way a good deal of the
tourists' trade is secured.

The College Book Store is played up
continuously for, according to the pro-
prietor, "people do not come in because
of 'Joe' Nash. They come because of
The College Book Store and the service
it extends".

While a good slice of the business
done in the store is through sheet mus-
ic and tourists' supplies, the book end of
the business is also on a solid founda-
tion. Everything in the way of Univer-
sity text books and general stationery is
carried and care is taken that the stud-
ent trade is not neglected.

Stationery of all kinds holds down a
prominent place on three large tables in
the centre of the store and in this con-
nection it may be stated that the po-
sition of these tables is changed every
little while. Mr. Nash considers it
good business to keep the stationery in
a conspicuous place as it is something*
that is used every day and is, therefore,
in continuous demand.

In the matter of fiction Mr. Nash
follows the principle of picking out
what look like good sellers and "plug-
ging at " them. One thing, though, this
dealer cannot understand is why cer-
tain magazines s*hould be allowed sale
in Canada at prices higher than those
charged in the United States. He be-
lieves there could be some arrangement
made whereby the prices would be the
same. He is also of the opinion that
the government might give some
thought to the free delivery of text
books.

Delivery Of Text Books

"What with the excessive charges
for freight and cartage" said Mr. Nash
"there is really nothing for the dealer
in the handling of text books". We
charge ten cents for drawing books
and they cost us 6V2 cents laid down
here. It seems to me that it could be
arranged to have these school books de-
livered free.

August, 1S21

DOOKSELLER AND STATIONER

Can phonographs be handled on a large scale in the book
store as Mr. Nash of The College Book Store. Kingston,
Ont., proposes? Above is shown a demonstrating room of
W. H. Thome's hardware store in St. John, N.B. Below is
a view of the exhibit fathered by P. A. Kennedy, a druggist
of Brandon, Man. If the druggist and hardware man can do this, why not the bookseller?

BOOKSELLER AND STATIONER

August, 1921

and orrece eQOjpoeorr journal

Members Audit Bureau of Circulation
Published Monthly Since 1884 by

The MacLean Publishing Company, Limited

Montreal TORONTO. CANADA Winnipeg

Vol. XXXVII.

AUGUST, 1921

No. 8

SELLING SPECIALIZED SERVICE

That the word 'stationer' is hardly the one to he applied
today to the man in the stationery business is an argument
that is being heard in some quarters now. Some there
are of the opinion tha/ the word 'stationer' is now fifty
years hehind the times. The claim is advanced that
stationery is being sold in every drug store as well as in
every five or ten cent store. This being the case it is
evident that the salvation of the man who deals in sta-
tionery now simmers down to selling specialized service.
After all, there is not much to a name and it would be a
mistake at this'time to change the designation. No mat-
ter who sells stationery, it is the stationery that the public
turns to' when it thinks of papeteries of all kinds and the
hundred and one essentials included in this category.

' .1 CHILD!! ENS BOOK WEEK

There ■ has been sonic talk among the trade of a
childrens' book week. This proposal should not be allow-
ed to end in talk. Having in mind the rapid strides that
are being made along educational lines and the taste for
reading that is being fostered by those having to do with
the education of children in its various aspects it would
appear that it would pay the trade to feature this line
prominently for a week or more. By means of neat and
attractive cards' or banners the dealer in books mighl
bring as forcibly as possible to the attention of the public
tbe fact that the influences of the teen age mould the
character of the boy or girl. Associations, past-times and
sources of information — all are vital but, perhaps, the
greatest of formative factors is good reading. A good
time to bring on this week should, lie about the beginning
of October when the kiddies have begun to spend their
evenings indoors. There is a great variety of reading-
matter for .children winch might well be featured during
this wce.k'and there is no doubt but that the bookseller's
revenue "would lie considerably increased by the inaug-
uration of such a drive.

* * *

BOOSTING CANADIAN AUTHOfffl WEEK

Bookseller.- in all parts of the country are enthusias-
tic over the idea of setting aside a week for boosting
the works of Canadian authors. They realize that there
is money in such a scheme for them.' And the chances
are that they are right. As some indication of how
Canadian authors are read and of how public libraries
have developed an appreciation for their books, Dr.
Locke, Toronto Librarian pointed out recently that there
were now 141 copies of Bliss Carman's works circulating
anions the various Toronto libraries.

"The general public has little conception of how wide
the popularity of Canadian authors is at the present

time, ''said Dr. Locke. " There is a great deal of silh
talk about the Canadians not beng read or appreciated
by their fellow citizens."

! "All we need is a little intelligent propaganda such a:
has been injected in the public mind by American
publishers and reading associations," he continued.

Dr. Locke strongly supported the idea put forward b\
tbe Canadian Author's Association to organize a nationa
book week in November.

"It is a worthy one," he continued, "and I am sur*
that the public libraries and booksellers throughout tin
dominion will join heartily in the movement."

Everywhere the project has been discussed there has
been a big vote in the affirmative. The dealers i,
books are out to boost anything that will bring business
at a time when business is so scarce. And in the "Can-
adian Authors' Week'' they realize that they have a
certain winner.

CANNOT GIVE GOODS AWAY

The question of selling is undoubtedly the all-im-
portant one at the present time. For if ever there
was a period in the history of merchandising when
goods bad to be sold that period it at hand. Soni<
dealers— and they are not a few — claim they cannol
even give goods away. So much the better. The
tunc to sell goods is when they cannot be given away.

The dealers who speak in this strain are, it is to be
feared, of the many who do not know what selling is.
and confuse bidding for orders, largely on the basis ol
price with perhaps a bit of reference to qualitv. with
the education of the consumer, upon which all real
selling must rest. An Igorrote would not be in the least
grateful for a gift of a pair of patent leather boots, but
he would give a half dozen wives for the same boots if
he were sold on their useful and ornamental qualities.
Not so many decades ago it was difficult to give away
tomatoes; their beauty was too short-lived; folks had not
been sold on their comestible qualities.

Of course, all dealers know, in a way. what the goods
they handle are used for; but they do not know how to
apply that knowledge today. There's where selling is
necessary. The original producer must help the manu-
facturing consumer to rebuild the market for the latter's
goods. He must sell him merchandising as well as
merchandise. The manufacturing consumer must in
turn sell his distributors a plan for disposing of his wares
— and he must learn that in part from the original pro-
ducer. All the way out to the ultimate consumer must
this campaign of education, of selling, be carried. The
interest of the producer does not stop when his goods
are delivered on order. It might be said to begin 'then.
It ceases only when the other end of the line is reached.
The original producer and the ultimate consumer are as
essentially related as is either with any interlying factor.
Without the other, neither could exist. The river must
flow to the sea.

That is the fundamental premise of selling. Recog-
nition thereof differentiates the seller from- the order
filler. The"' order filler has had his day, and he made
merry therein. He must now become a seller, or make
way for somebody who knows that trade must be re-
built, not passively waited for or invited. As long as
the recipient can but pass them along on the same terms,
it will 'be impossible to give him goods But it does
not follow that he cannot be sold goods — if be lie sold a
use for them, too.

Office Equipment Journal

Special Section of
BOOKSELLER & STATIONER

TORONTO, AUGUST, 1921

Vol. XXXVII
Number 8

Made in
Canada

Handle
These

Fire-Proof
Hard-Fibre

Baskets

It is easy to picture
the superiority ot
fibre baskets over

the old ordinary

kinds.

These beautiful ma-
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baskets sell easily.
They come in two
shapes and a num-
ber of standard siz-
es for home, office,
school or factory use.
They are made of
genuine Diamond
Fibre with sturdy non-
tipping hardwood
bottoms. We finish
them in mahogany,
olive or any other-
shade desired.

The D-2 Basket

OUR STANDARD — A wear-resisting, sturdy and gracefully tapered
fire-proof hard-fibre basket.

Manufactured in Canada by

The DIAMOND STATE FIBRE CO.

of Canada, Limited

Head Office and Works: 253 Carlaw Ave., Toronto.

A Profit
Line for
Stationers

Stock Diamond Fibre
Baskets. Get in on
the increasing mark-
et for them. The
margin for station-
ers is particularly
attractive. The sat-
isfaction the Baskets
give to customers is
most gratifying.

Find out all about
Diamond Fibre Bas-
kets. Drop us a
post card now for
particulars as to
prices, discounts ai.d
jobbers. Send To-
day so that you will
be sure to have all
information in time
for iall business.

BOOKSELLER AND STATIONER— Advertising Section

August, 1921

Stationers !

■

Stationers !

Be Prepared for September School Opening

<>nc month more and Student? will be crowding your Stores for all kinds of
Students' Note and Exercise Books. Also Stiff Covered and Flexible Student
Loose Leaf Note Books. Every need must be met and can be met by stocking
our School Lines — the very best made in Canada. Re-orders will follow quickly
if you stock our School Lines.
Leading Stationers prefer our lines.

We believe prices have reached a stationary point.

Sold only through the Stationer.

DOMINION BLANK BOOK CO., LTD.

St. Johns, P. Q.

Experience and Equipment Count for Much These Days

In selling, the dealer who knows good goods and has the organization for ag-
gressively pushing them is the one who is gaining in profits and good will.

In manufacturing,
the line which is de-
signed and construct-
ed under expert at-
tention and with com-
plete facilities is the
one that insures un-
failing satisfaction.

The complete line of
National Loose Leaf
and Bound Books has
back of it more than
half a century of ex-
perience, up-to-the
minute equipment and
a guarantee of excel-

HOLYOKE, MASS. NEW YORK CITY CHICAGO, ILL. lenCC

August, 1921

BOOKSELLER AND STATIONER— Advertising Section

Loose Leaf
Devices

and Blank "Books

The same care and
quality that has dis-
tinguished B6P pro-
ducts for 80 years.enters
into the manufacture of
our Loose Leaf Devices

*db»,

Sold only through dealers

Siai?AarA

B&P

Blonk Books
loo s«L«ef Devices

BOORUM 6 PEASE CO.

NEW YORK

ENUS
PENCILS

The largest selling Quality
pencil in the world

IT pays in both prestige and profit to
handle an article known everywhere as
pre-eminently the BEST that can be
bought. VENUS Pencils have earned
that reputation in every quarter of the
globt

17 Black Degrees, 3 Copying

A degree for the purpose of every
possible purchaser; artist or archi-
tect, banker or business man — the
studio, drafting room, office, school
or home.

American
Lead Pencil Co.

220 Fifth Ave., New York

andLoidin. En;.

NEW — No. 3818
Venus Round — <J<>f*
lead. Especially suit-
able for stenographers
and other office pur-
poses.

]Mac DoujallsMessaje

To Progressive Dealers Everywhere For the Month of Aueust. 192

For the Month of August, 192

F ALL forms of advertising the most
profitable to the merchant is a pleased
and satisfied customer.

Treat a customer right — show mm courtesy
and consideration — sell him the kind of goods

he will be your friend from then on. He be-
comes a walking, talking, living advertising
agent that brings in revenue and never asks
commission — a publicity agent for your store,
always ready to put in a good word, without
•harging a cent for his services.
Is this the kind of work that your customers
are doing for you?

Here are three or four lines you will fina exc3l-
lent "good will" builders, because they enable
you to make pleased customers.
Kolok Typewriter Carbons and Ribbons and
Kolok Greaseless Pen and Pencil Carbons are
wonderful helps to efficiency in offices and
among business houses, because of the fine
work they are capable of producing. Every
stenographer likes to use a good carbon paper,
and with Kolok Carbons she is always sure of
perfect impressions — clear, sharp and clean.
All these carbons are coated on white tissue,
and do not owe their coloring to artificially
tinted papers. For duplicating work, counter
check books, order books, etc. Kolok Pen and
Pencil Carbons produce perfect facsimiles of
wnat has been written — without off-setting or
smudging.

All Kolok Typewriter Ribbons are carefully
tested before being issued, so that every ribbon
gives perfect results. They make 'satisfied
users because they do credit to the work of the
stenographer and enable any make of machine
to turn out the very best work of which it is
capable. You will find them excellent sellers.
They are British Made and possess a thorough-
ness of quality and a fineness of finish that
place them in a class entirely their own.

Another line that is making good profits for
the dealer these days is the Vul-Cot Waste
Basket.

Here is a basket that is really "different," —
not of wicker or even of metal, but a waste
basket made entirely of a highly developed
quality of vulcanized cotton fibre, a hard, tough
substance of great strength yet remarkably
light in weight.

It is good looking, and being absolutely solid,
screens all unsightly contents and prevents
little pieces of paper from sifting out on the
floor. It is, moreover, rust proof, cannot dent
or splinter and, because of its smoothness, never
mars furniture or tears clothing. Its makers
back it up with a definite five-year guarantee
— a feature that no other waste basket pos-
sesses. Show the Vul-Cot to your customers.
They will be delighted with this "aristocrat"
of waste baskets and you will effect easy sales
— because the Vul-Cot practically sells itself.

They Make a Good Impression'

— and they are sure
steady "repeat order
getters."

' 'KOLOK"

Typewriter carbons & grease-
less pen and pencil carbons.

Silk Gauze

Holograph

Colonial

Clean Perfect
Copies and
Tidy Work.

KOLOK TYPEWRITER RIBBONS

Are made from the best cotton fabric, spe-
cially woven to give fine texture and dura-
bility. They wear longer than other makes
and give best results. In black, blue,
purple, green, red and combination colors
for all the well-known makes of machines.

"VUL-COT" Waste Baskets

are backed up by the makers with
definite Five-Year Guarantee: —

With ordinary uso
they last for ten or
twenty years.

They cannot dent,
rust, splinter or warp
They are light, s rong
and good looking.
They are fire-resisting
They hold all waste —
nothing sifts out on
the floor.

They appeal to the
customer's sense of
Value. Good Taste
and Utility.

"Thev just
naturally
sell
themselves"

Send for

Price

List

Continued on Next Page

August, 1921

BOOKSELLER AND STATIONER— 4 duertwmtf Section

MacDOUGALL'S MESSAGE (Continued)

Mitchell Steel Pens always make firm
and lasting friends. They are so
smooth to write with — they just glide
over the paper. It is a pleasure to
use a Mitchell Pen — and if you are
featuring this splendid line you may be
sure your customers will always come
back to you for further supplies.

John Mitchell was the first man to in-
vent the steel pen maae by macninery
as we know it today. That was in
1822. Today Mitcheu steel pens are
made in almost endless variety and
used all over the civilized world. On
this page we can only enumerate a few
of the various styles of pens produced
by this famous British house, but
prices and particulars of other styles
will be very gladly given on request.

For educational needs as well as for
every commercial use Mitchell Steel
Pens have won a reputation second to
none for their unequalled writing
qualities and sterling merits. Every
user of a Mitchell Pen is a booster.

Every stationer needs to carry a good
assortment of mathematical instru-
ments, compasses, proti'actors, set
squares and other requirements for
mechanical drawing. There is always
a fairly steady demand for these, and
if you can show your customers the
Setten and Durward line you will have
no trouble in effecting profitable sales.
Setten and Durward Ltd., of Birming-
ham, Eng., have been specializing on
these lines for many years. Their in-
struments are noted for accuracy and
high-grade workmanship. For all
educational requirements as well as
for the mechanical draughtman's use,
Setten and Durward specialties make
satisfied purchasers.

These ar? all lines that will win val-
uable good will and prestige. Useful
and attractive advertising matter and
dealer helps are gladly supplied with
all merchandise, and we will quote
you prices. and particulars for the fore-
going or any other stationery lines if
you will let us know your needs.

Send us a post card and our salesman
will willingly call and demonstrate the
selling advantages of these popular
lines.

There is solid satisfaction for
Dealer and Customer in handling

MITCHELL, smooth writing JrkNo

Made by John Mitchell — the Pioneer of

the Steel Pen Industry — Pens that are a

Real Pleasure to write with, and a source

of good profit to the Merchant

A Few "Leaders" in the Mitchell Line:-

For School and Educational Use.

(All Grey Pol-
ished Steel)
School Board Pen

(Extra Fine, Fine

and Medium).

College Pen

( Extra Fine, Fine

and Medium)

Automobile Pen

(Extra Fine, Fine

and Medium).

Elastic Pen

( Fine, Medium

and Broad).

For Commercial Use.

Orey Steel with sil-
ver or gilt fliiLsh i\
cept where specinetl.
Solicitor's Pen, Mea.
Point. Falcon Ten.
also in bronze.

Cabinet ren. Tunica
point. Lawyer's Quill
Pen. Exchange Pen.
Turned Point. Velvet
Point, Yellow metal.
Railway Pen. Ledger

Pen. Bank Pen.

Aroinac .1. Pens,

(Black only).

Send for Our Price List of Jno. Mitchell's
Pens. Pens tor every hand and every purpose.

School
Board
Pen

College
Pen

Round out your Stock of
Drawing Accessories by Featuring

The SETTEN & DURWARD Line

Set
Squares

PROTRACTORS

We can supply these in White Knaniel Finish, Nickel Plate or
JeTlulold, All have exceptionally clear, open markings, ami
are nicely finished.

SET SQVARES
In White Knaniel Finish, Nickel
Plate or Brass, tiood clear mar
kings. A good assortment ti i all
draughtsmen's requirements

We earn

all st>les
advanced
facture.

tMPASSES AND DIVIDERS
a very large assortment of these in
and sizes both for elementary am)
drawing. All best British manu-

MATHKMATICAL SETS
In large variety. Boxed in cloth covered and J
t in boxes containing compass, tin bevel, metal
metal protracttor and 6 in. rule. Retail at 5©<
the better sets containing superior instruments.
request.

ithoirraphed

set square.

!. to ll.&ll.

Prices on

7IRMacDOU&aU j Q£jBJfed 468VfesHQnftSt

BOOKSELLER AND STATIONER— Advertising Section

August, 192

A Dixon's ELDORADO HB is always an
HB no matter when or where on sale — so
likewise it is with every other one of its
17 surpassing leads.

Canadian Distributors

This Vital factor is always
at work building up your
sales of

DIXON'S
ELDORADO

"the master drawing pencil"

Joseph Dixon Crucible Company,

Pencil Dept. 88 J. Jersey City, N.J.
A. R. MacDougall & Co., Limited, Toronto.

ROBINSON PRODUCTS

ARE ADVERTISED NATIONALLY

Big Sellers
Every One

Robinson Readipad

ROBINSON REMINDER

World
Memory
Jogger

Always Popular

perforated coupon, which
torn out, leaving Live

to.

LIVENS
UP

YOUR
SALES

A Great Stimulator of Sales

Use a coupon — Save a sheet. Never
covered up with papers. For mak-
ing notations which can be torn
out without wasting a whole sheet.
Mounted on a brass finished metal
base with rubber feet. Pencil groove
on side. Calendar at the top. It
draws business to you. Try it out.

Each memo
when attended
Notes Only.

No searching through obsolete notes. Every-
thing ready for instant reference.

-there is big business to
PRICE LIST

Ladies' Size

up now-

Stock
done.

ROBINSON
REMINDERS

with extra Size B

(llier SxS In.

Robinson Leather $1.1)0
Cross Grain 1.50

Cowhide 2.25

Calf Skin 2.50

Genuine Morocco 2.75

Genuine Seal or

Pig Skin 4.00

Silk

Patent Leather
Cloth (no extra

filler) » .25

Imitation Leather .75 1.00 1.00

Imitation Leather,

(no pocket) .50

DESK OR SHOP SIZES:

Imitation Leather Covers, 4%x61/2 in., $1.00:
51/0x8% in, $1.50.

Extra Fillers. 3x5 in., 75c do«. ; 3^4x7 in.,
$1.00 doz. 2%x3% in. 70c doz. ; 4x6 in., $2.40
doz. : 5x8 in., $3.60 doz.

Size A
3'/2x7 in.
$1.75
2.50
3.00
3.25
3.75

6.00

.50

1.00

Size L
2%x3% In.

$1.25
1.50
1.75
2.00
2.25

1.50
1.75

THEY INCREASE
PROFITS

ROBINSON
Waste Paper Bag

No Floor Space Needed
Cannot Tip Over
Very Accessible
Out of the Way
Easily Attached Without

Marring
Always in Place

Superior in every way to
the old waste baskets. Sales
bring repeat business as it
is an efficiency device that
everyone wants. Order 6 of
each size — they sell them-
selves.

Fills a Real Need
PRICES

JfNo. 10 to fit desk
"A having space be-
i) tween panels l"',i
. / to 23% ins., $3.50
/ No. 20 to fit desk
-H having space be-
tween panels 24
to 30 ins. . $3.75

Send Us Your Orders Now. Robinson Manufacturing Company, Westfield, Mass.

August, 1921

BOOKSELLER AND STATIONER— Advertising Section

w.v.v.vH

—wherever you go, take
Buddy

—even in your golf togs
there's room for him

—he's so small and flex-
ible you can put him in
your shirt or trousers
pocket

—you'll never know he's
there until you need him.

Tell it to 'Buddy
He never forgets

WILSON-JONES
LOOSE LEAF CO.

BOOKSELLER AND STATIONER— Advertising Section

August, 1'

Who leads? — and why?

O UN down the list of specialists
in ink-making, and you will find
that Carter's sixty years' experi-
ence, Carter's Dominion-wide de-
mand, and Carter's laboratories en-
title Carter's inks to the rank of
leader.

Not leader just because Carter
says so, but because thousands of
Canadian dealers
know that Carter
makes an ink that's
exactly right for
every purpose.

You can rely on Carter's

—for it's made in Canada,
—backed by 60 years of

ink experience,
—and it's a Carter Ink

Product.

Consider Carter's Fountain
Pen Ink

It's a clear flowing, richly blue
ink that leaves no sediment in the
pen, insures the service of every
good fountain pen you sell, as
scientifically-made fuel insures
the service of a good automobile.
And like automobile fuel, it at-
tracts to your "fuel
station" everyone
who carries a foun-
tain pen.

Standardize on

a Standard Line

The Carter's Ink Company Manufacturing Chemists

Mount Royal Avenue and Drolet Street
Montreal, Quebec

.ugust, 1921

BOOKSELLER AND STATIONER

Office Eaui

and

Business Systems

MONTREAL FIRM HAS FINE DISPLAY OF INKS

■">( RANGER Freres, wholesale and

J retail stationers, Montreal, P.Q.
have one of the most varied stocks
stationery and office equipment in the
iminion. They have long held a high
sition in a very fine trade and
stly so. The Granger Freres' method
doing business are up to the minute
d to the value of strong displays to
business every man in the tore is alive.
The store itself is of interest be-
jse of the completeness of its many
>s, conspicioos among them being the
t and adhesives department. To show
:se goods before the eyes of the custo-
:rs is to sell related articles which
ians music on the cash register. The
sling is sometimes expressed that the
ice under the counter is the place for
;se articles, but the Granger Freres'
licy defeats this claim for additional
/enue entirely.

So That AH May See
Granger Freres have succeeded admir-
le in growing the different lines and
ferent kinds so that both customers
d clerks may easily see and get just
at is wanter. This latter is an impor
it point in favor of putting the goods
it where they will be in plain sight.

On the front of the shelf below each
row of bottles is the which is always re-
assuring to the customer and a conven-
ience to the clerk.

At the back of the shelves, by the way,
is a mirror which gives a most unique
and pleasing appearance to the whole
section, and makes the stock appear
even much larger than it really is.

That there is a representative assort-
ment is to be expected. No matter how
good a line may be different people have
different tastes and the store that strives
to be up to date must keep in stock the
goods that people want and ask for.
Price Under Every Bottle

From the accompanying illustration
a good idea may be secured of the man-
ner in which this Montreal firm displays
its wares. As mentioned above, the bot-
tles and jars are all arranged neatly and
under each appears the price so that all
the customer has to do is look over the
assortment, pick out what he wants and
inform the salesman of his decision. In
this way the goods practically sell them-
selves.

No doubt considerable increased busi-
ness could be done in many stores by
extending the lines to include white and

colored inks, water colors and other items
now mainly carried by dealers in art
goods and department stores. There is
no reason why these stores should carry
these lines and dealers in office supplies
and equipment fail to do so.

In the handling of inks there are two
features that should be given consider-
ation. First of all is display. It is, in-
deed, unfortunate that more dealers do
not go in for moie attractive and neater
ink displays. This is a commodity of
which large quantities are used every
day and there is no doubt but that in-
creased sales would result if just a
little more attention were paid to this
end of the business.

Striking Displays are Rare

Speaking of this same question Mr.
Brockett, one of the most progressive
stationers ' on the continent, expressed
himself as follows:

"I have visited a great many stores
and our own included, I have yet to find
the first attractive and neat ink display.
Practically every place you go info it is
on shelves or counters or some pla^e and
jamboreed around «o that it is not attrac-
( Continued on page 30)

BOOKSELLER AND STATIONER

August, 1921

Goods Not Mixed on Display Tables

"Easier For Both Customer and Salesman" Is Principle on Which George H. Popham,
Limited, of Ottawa, Ont., Carry on Business — Two Hundred Thousand Ring
Clips Sold in a Month Just By Concentration of Selling Staff.

CONCENTRATE. That's the word.
And here's how *it is done by
George H. Popham, Ltd., printers
and office outfitters, of Ottawa, Ont.
Every week, each city traveller takes out
with him, on his round of calls to places
of business, some one article which he
endeavors to get an order for each place
he visits. The scheme has been won-
derfully successful.

In outlining the scheme and the me-
thod of operation to "Bookseller and Sta-
tioner", Mr. Popham said:

"The traveller goes out with the idea
of canvassing the customer in the regu-
lar way, but before leaving, he produces
the article in question and concentra-
tes his attention upon selling it. We us-
ually pick out something not too cum-
bersome, which of course, is for the con-
venience of the traveller; and something
not too expensive, which practically en-
sures its sale in the majority of cases.
A Good Order Starter

"The sale of one bottle of paste may
not seem much but when a man goes into
twenty-five offices a day and sells one
or more bottles in each place, and keeps
this up for a week, it amounts to quite
a lot. In this manner last month we sold
two hundred thousand ring clips. The
scheme also has the value of being a
"good starter". In many instances our

travellers have failed to secure an order
from certain customers until they had
disposed of one or more of the special
articles upon which they had concentra-
ted. Having purchased one thing the
customers usually show an inclination to
order other things. So that, taken all in
all, it is paying proposition.

Goods Are Seldom Mixed

The layout of the Popham store is most
attractive and businesslike. It is spa-
cious, bright, airy and cheerful and, as
in most up-to-date places of business
there is a place for everything and
everything is in its place. This is par-
ticularly true of the shelf arrangement
along the walls at each side of the store.
Each set of shelves is alloted to cer-
tain articles and they are always to be
found on these particuJer shelves.

The scheme in regard to the table ar-
rangement is worthy of attention. The
plan is to as nearly as possible devote
one table to one particular line of goods.
For instance, a display of paste is ar-
ranged as attractively as possible on
one table, a display of cash boxes on
another, etc. But seldom are the goods
mixed.

'We find this idea pays", said Mr.
Popham, "because the customer has no
difficulty in locating the article he is af-

ter, and he has the full assortment t
choose from. It is not necessary for h
salesman to go up on the shelves an
waste a lot of time bringing dow
every type or make of that particu
lar article. We do not always have th
tables in the same place. Every coil
pie of weeks we re-arrange them. Bu
-we always endeavor to stick to the prir
ciple of displaying one line of good
only on one table. Very often, too, \v
change the position of our show case;
this being done in an effort to re
lieve the monotony of sameness.

Keeping the Public Informed

Mr. Popham said he was constantl
on the lookout for new ideas so that li
might keep his establishment as up-tc
date as possible.

"Of course," he said, "We do as
great many other dealers do in regai
to keeping th-?ir customers informe
about merchandise. We send out cii
culars regularly through the mails an
with every order we enclose a circul;
of some kind drawing attention to 01
various lines of merchandise. • We ket
constantly reminding the purchasers (
small wares such as paper, pencils,et
that we have a complete stock of offu
equipment, such as up-to-date filing c;
(Continued on page 34)

It is not often that as imoosdng a display of office furniture and equipment's made as that shown above. For this
window showing Geor~2 H. Popham, Ltd. Queen Street, Ottawa, Ont., are responsible. It will be noted that there is on view
practically everything that might be required in an office. A business man looking into this window might see a dozen
items of merchandise of which he might at that moment is in need.

August, 1921

BOOKSELLER AND STATIONER

2!)

Turns Out Thousands of Cards Daily

Central Book Store, Ottawa, Ont., Specializes in the Little Pasteboards Needed For
Business and Social Purposes — "You Can't Beat This Line" is Manner in
Which C. gorts Speaks of Profitable Side-issue — A Splendid Drawing

Card For the Store.

THERE are side lines and side lines,
many of which have been pronoun-
ced "all to the candy," but one of
he best come across in calling on the
moksellers and stationers of Ottawa is
msiness and calling-card printing, par-
icularly as conducted by C. Borts, pro-
irieW of the Central Book Store, 225
Bank street.

"You can't beat this line," said Mr.
Sorts, confidently, when asked for his
ipinion about it. 'Its a business in it-
elf and, therefore a good drawing card."

"Was it your original intention to
iranch out into this line?" he was asked
iy the representative of "Bookseller and
stationer".

"No" he replied "I started out several
•ears ago with the intention of selling
inly magazines and stationery, but I
oon found out, through reading trade
lapers and keeping an eye on other
ealers, that it paid to go in for side-lines
.nd so I decided to try my hand at prin-
ing."

Mr. Borts is an adept at advertising.
)ne cannot approach the store, or turn
.rcund in any direction inside without
lis eye falling on some reminder of the
ninting business. Neatly-printed cards

telling all about this part of the business
are everywhere: over the magazine stand<
over the book shelves, on the cash regis-
ter, pasted on a mirror at the side of the
window, across the window itself, on the
door, and every place a person is apt
to look. ' ,

One of these signs reads: "We print
Business and Calling Cards on Short
Notice." Another one: "Quick Service
•Our Motto;- We Print Business and Call-
ing Cards and Cards For All Social Ac-
tivities."

"I find that the printing and the other
part of my business go exceptionally well
together," said Mr. Borts. "If a man
comes in to buy a newspaper or a ma-
gazine he cannot help noticing that I
make a specialty of printing cards. If
he fails to see the notices on the window
or the walls he will see them on the
front of his newspaper or magazine,
because there is not a single paper or
magazine sold without my stamp on it.

The stamp Mr. Borts has reference to

bears the following information:

Thank You Call Again

THE CENTRAL BOOK STORE

255 Bank St. Phone Q 5443

We print Business and

Calling Cares while you wait.

"On the other hand," he continued,
"the printing business brings trade to the
remainder of the establishment. This
applies particularly to magazines. Very
few people come in to leave an order
for cards without purchasing a magazine
or a paper. Of course, I have other'
side-lines such as toys and rare postage
stamps but I do not consider any of
these as good as the printing. What I
particularly like about the printing is
that it is a good steady, all-the-year-
round business. I get orders for lots
ranging from 100 to 5,000 cards, the
average order being for three and four
hundred. Some days I print as many
as 5,000 cards, but the average day's
work is between 3,500 and 4,000.

"I have also gone in recently for film
printing and developing, but have not
had enough experience with this line
to say much about it yet" went on Mr.
Borts adding: "What I would like to say,
however, ia that I think it is a very good
idea for the bookseller and stationer to
cater to as many of the needs of the
public as possible, provided, of course,
that there is a fairly quick turnover
and a respectable profit."

A. good idea of the manner in whi"h C Borts of the Central Book Store Ottawa, Ont., advertises Tiis wares may be glea-,
ned from this reproduction of a charac eristic window display. No matter where the eye of the passer-by roams it
is sure to rest on posters, cards or streamers calling attention to the fact that business and calling cards are printed on
short notice.

There is much to
commend the window
display of loose-leaf
merchandise shown
here. Nearly every
kind of loose-leaf
is placed on view, it
will be noted, to catch
\he eye and strike the
fancy, of the passer-
by. The books are
thrown in the win-
dow carelessly but
there is no question-
ing the effectiveness
of the trim.

BOOKSELLER AND STATIONER

August, 192

Below- the bordt
dealers in co-inme)
cial stationery hax
been putting o
drives' on differei
classes of mercha
dise. A 'Loose Lei
Week' has been tri(
out and has met wi
considerable succes
Canadian deale
could not do bett
than get together 01
fix up something
this kind just to 'g
the public going.'

Commercial Stationery Never "Dead'

"The Mainstay of Our Business" Says L. P. Twiss, of Hazen-Twiss, Limited, of Saska-
toon, Sask. — One of Best Features of This Line is That it is Never Out of Sea-
son— Firm Cuts and Punches Its Own Loose Leaf Sheets.

THE building now owned and oc-
:upied by the Hazen-Turss Co. Ltd.
stationers and booksellers, at 3rd
Ave and 22nd St., Saskatoon Sask., was
originally planned as a six-story buil-
ding; and the foundation walls and heat-
ing plant are built to these proportions.
If business continues to grow with
this, firm as it has in the last two years
it is not difficult to foresee the addition
of those stories that the outbreak of
war postponed.

Each month so far has shown a great
increase over 1919 and even a gain over
1920, notwithstanding the fact that Mr.
Hazen has unfortunately been in search
of health in the kindly climate of the
Pacific Coast for several months. How-
ever, he seems to have found it, and is
now back in Saskatoon.

Always in Good Demand

"The mainstay of our business," said
L. P. Turss, in discussing business with
Bookseller and Stationer, "is commercial
stationery. The line is the staple al-
ways in demand — never out of season
and never dead."

The firm does its own cutting and
punching of loose leaf sheets, buying
the paper flat.

Hazen-Turss have also recently been
appointed agents for all Saskatchewan
for a letter duplicating device. By con-
centrated effort a surprising number of
these machines have been placed and,
naturally, the weight of paper used for
duplicating has enjoyed a tremendous
increase in sales.

School books are carried, too — a con-
venient-sized pocket catalogue having
been prepared and distributed to all
incoming classes in public and \high
schools.

As snowing the unnecessarily high
stocks carried for the last few years
Mr. Turrs pointed out that although the
firm's purchases' since January, have
been almost negligible, the turnover has
been maintained as high as last year and
still an absolutely comfortable stock re-

mains. Such small purchases as have
been made have been merely to complete
an assortment.

Nine Years In Business

The business was commenced in 1912,
both partners nave travelled fof the
same manufacturer of office equipment
— one in Manitoba and West, the other
on the Atlantic seaboard.

Business has continued to grow till the
present time, though Mr. Turss says that
the next two months will be quiet. The
prospects for splendid crops are very
encouraging and the whole of the prairie
business system, as Mr. Turss expresses
it, will live now "on suspended sentence",
until the crops are actually in the ele-
vators.

first five years we were in busines
he said "we sold ink at 75 cents a qua
and every other dealer in the town sc
it at 65. Anybody, who bought a
quantity we charged ten cents more th
any other dealer in town; we get $1.
for every quart that goes out, one or
dozen; if a man wants to buy ink a
come; into vour stnrp he doesn't qnesti
how much your price is, or how mu
cheaper he can buy ink from the oth
fellow. You may have a large corpo)
tion that buys six dozen or a gross, a
it always expects to get a cut in pri ,
but the man who comes in to buy a p ;
or a quart, you don't have to sell it 1
him for $1.15, but get your $1.50 or $1 )
just as easy by saying, "That is I;
price."

MONTREAL FIRM HAS FINE
DISPLAY OF INKS.

(Continued from page 27)
tive looking at all. I, for one, would
appreciate a photograph that would give
some idea of a standardized ink display
proposition where you could keep your
stock sorted and in order in a halfway
respectable manner.

And in refering to the question of
using ink as a leader Mr. Brockett con-
tinued:

"I would like to say this in Jhat con-
nection— that instead of having leaders,
if we would use ink or any other com-
modity, and have an ink week, we would
bring out the ink matter, and then we
could sell ink for that week and spe-
cialize on it without cutting the price.
If we use it as a leader, people expect a
lower price on it, whereas, if we have an
ink week or any other special, we can sell
without cutting the price, and at the
same time bring it to the front."

A Discussion on Price

"I do not believe the price of ink has
anything to do with the question of sell-
ing ink at all" is the opinion on this ques-
tion as expressed by Mr. Tuttle, another
"progressive" in the business. "For the

Conquered Funk in War

Wilfred Owen, whose "Poems" pi-
lished by B. W. Huebsch have been g -
erally received as the greatest that h;e
survived the war, was killed as he led s
company across the Sambre Canal n
November 4, 1918. "He was," s.s
Middleton Murry, in a long article n
Owen in The London Nation, "bey<d
all other poets, dedicated to the v :
By how great an effort of will e
achieved his purpose we may judge fin
the story lately disclosed by Scott Mi-
crieff, who was his friend. Owen vs
sent home in June, 1917, because ii
nerve had failed, and he was no Ion r
considered fit to command soldiers n
the field. Not for fourteen months 'W
his desire to be sent out again satisf I.
Almost immediately he won the Wi-
tary Cross for gallantry."

Out of the Ordinary

"Josiah's Wife," by Miss Norma I '-
imer, will be published shortly by St>-
ley Paul & Company. In view of e
authorship it goes without saying tit
it is a story quite out of the ordina

August, 1921

BOOKSELLER AND STATIONER

Results from Display of Cash Boxes

This is Not a Line For Which One Would Expect a Demand Might be Created but James
Cook and Sons of Toronto, Ont., Disposed of Six High-priced Metal Recepta-
cles the First Day the Window Was Trimmed — Orders Today Are
Smaller but They Come in More Frequently.

CASH BOXES are not things that
are bought every day. In a sense
they might be looked on as a nec-
ssity but as a general rule they are
>oked on more in the light of luxur-
>s. At any rate they might not be ex-
ected to f.ell even on display as read-
y as many other lines but such is the
elling power of a window that on the
irst day a display of these boxes was
ut in the window of James Cook and
ons, stationers and dealers in office
applies, 77 Bay Street, Toronto, Ont.,
o less than half a dozen of these high-
riced boxes were disposed of.
"We get quite a bit of business out
f our windows" said James P. Cook in
liking over things in general with the
ditor of "Bookseller and Stationer." He
dded: "We never put in anything, no
latter what it is that we do not have
ome kind of a run on, for instance,
ne day last week we put in cash boxes
nd it was surprising the business that
ame to us through this one display.
!very day the boxes were in the win-
ow a number of them were disposed of
nd on the very first day we sold half
dozen."

Big Run Of Small Orders

"Sometimes" went on Mr. Cook "peo-
ile will come in before the window is
alf dressed. It just proves that people
re always in need of something but
hat they do not realize it or forget
bout it until the matter is brought to
heir attention."

"Cooks" have recently had their win-
lows remodelled and, according to Mr.
took, the window displays that were
fterwar.ls put in paid in short order
or any work that had been done.

According to Mr. Cook conditions in
he office supplies business just at the
^resent time might be termed good.

"We are not kicking at all" he said.
Of course, the "big stuff" is not mov-
Mf as it might but, while the orders
ire smaller than usual, they come of-
ener. As a matter of fact, men who
>rdered from us in a big way in other
lays are giving us now what appear
,o be small orders. But when we come
p check everything up at the end of
;he month we find that there is not
imich difference after all in what they
'fdered before and what they are order-
'ig now. Our June business, we may
<ay, was ahead of what we did in May
md July promises to be ahead of June."
■ Prices Are Holding Steady

James Cook and Sons have been in
'usiness in Toronto for but two years
7et in that time great progress has
>een made. "Service" is the one word
vhich is being used as the foundation

for the business and it is a tribute to
the firm that this year they secured
the municipality's contract for station-
ery, sundries, etc.

"The larger firms" said Mr. Cook
"are buying pretty much as they were
before — the only difference being that
they are buying oftener. We are look-
ing forward to September opening up
in good ,hape. Why? Paper, of course,
has gone up but outside of this prices
have not gone up to any great extent.
The prices of the lines we handle have
held their cwn fairly well. People have
to have pencils and inks and such things
in order to carry on business and
firms — no matter what kind of business

they do — have to have stationery. They
cannot keep going on small-order lots.
However, in spite of the so-called bus-
iness depression we feel very well sat-
isfied with our increases."

At the present time, according to this
dealer, there is a general line of mer-
chandise selling. It is a trifle early,
of course, for filing material but a
great many new firms are starting up
in business and, according to Mr. Cook,
hardly a day goes by that a set of books
is not sold.

"Get The Goods Out"

"The carrying of a complete stock
helps us and brings us a good deal of
(Continued on page 34.

Here are a few glimpses of the James A. Cook and Son staff at play. At the
top, facing the camera with the baby, is James P. Cook and to his left is C.
Papst. In the picture below may be seen Miss V. M. Wood, C. N. Purvis,
James A. Cook, S. Holland, C. Papst and Secretary-Treasurer Bell. James P.
Cook is holding up evidence as to the truth of his fish stories and in the centre
of the last group is James A. Cook. Beside him, reading from left to right are
his son, James P., and Mr. P. Bell.

JH) OK SELLER AND STATIONER

August, 1921

Pencil- Boosting Campaign Urged

Some Thought Being Given to the Suggestion That Labor Day Week be Set Aside For

A National Drive on Pencils — Some of Toronto's Commercial Stationers Are

Putting Leaded Necessities to the Fore — September a Good Month

For Effort.

THE suggestion has been made that
Labor Day week in September be
set aside as a national display
week for pens and pencils, displaying
them both together. In both Canada and
the United States national display weeks
have been staged for one line or another
and so sucessful have been these concer-
ted "drives" on the part of the book-
sellers and stationers throughout the
country that the idea has become tre-
mendously popular.

Of course, there is no escaping the
fact that if display weeks were multi-
plied too far there would not be enough
weeks in the year for all the lines car-
ried by commercial stationers but cer-
tainly pens and pencils should not be
overlooked. Every dealer . devotes
throughout the year a certain amount
of lime and window space to this line but
if a drive were staged and a concerted
effort made to call the attention of the
public to the economy and satisfaction
of using the better grades of pens and
pencils these might be brought to the
attention of the public in such a man-
ner that thousands might be speedily
converted to the use of the better class
of pens and pencils.

An Educative Display

At the present time some of the better
makes of pencils are on display in the
windows of several of Toronto's com-
mercial stationers. Whole windows are
being given over to these displays and
there is no doubt but that numerous
sales will result. For the next month
such displays should be timely and par-
ticularly so, considering the opening of
the schools at the close of the summer
vacation, should be any drive on pens
and pencils that might be made the first
week of September.

Talking of displaying pens and pen-
cils the editor of "Bookseller and Sta-
tioner" has in mind a most striking dis-
play of unusual educational value. It
featured the raw materials of which
pencils and erasers are made and show-
ed the various processes of manufac-
ture. Displays of this nature, it must be
admitted, attract greater attention than
the ordinary type of exhibits inasmuch
as every human being is possessed of a
certain amount of curiosity in learning
the processes to Which materials must
be submitted before they are finally
turned into complete articles. The same
spirit that causes a boy to break apart
his toys just to see what the inside looks
like remains with men in their later
years and although it does not take so
destructive a form nevertheless persists

in that prying curiosity which is the
substance of education.

Location of Pen Counter

In a relatively simple article such as
a pencil the manufacturing can be easily
illustrated in a clear and comprehensive
way so that even the layman can grasp
it readily and to the full extent. It is
remarkable to see the groups that gather
around windows of this sort and to note
the theory of human curiosity confirmed
by actual test.

In a window display such as that refer-
red to above the graphic representa-
tion of the various states of manufac-
ture, supplemented with exhibits of the
raw materials themselves, and the goods
in process, would be sure to cause many
inquiries and undoubtedly prove highly
effective.

Now the location of the pencils in the
store is matter that has given rise at
times to considerable discussion. In the
majority of stores throughout the Domin"
ion is to be seen near the door a stand
or case containing fountain pens. This
is because the feeling persists that foun-
tain pens should be handy to the door.
The great reason, perhaps, for this is
that many of the buyers of fountain
pens are business men who are usually
in a hurry. The idea of the s.anJ ai
the door, therefore, is to catch the eye
of the person pasing and drag him in,
the conspicuous-in-the-doorway stand
fairly shouting at him: "Come on in,
you can get a pen and get away in a
hurry."

Ink for Fountain Pens

And where fountain pens are stocked
there should be nearby a bottle of good
fountain ink for the use of fountain pen
owners. Of course, this ink costs money
and a good deal of it will be used but
better advertising or salesmanship could
not be brought into play.

To "fit the hand of the customer" is
another feature that should be empha-
sized. There are men who are veritable
cranks about their pens. Generous and

open-hearted they may be to a fault b\
just the same they may be as 'pernic
ety' about their fountain pens as a s<
fish child might be with a new toy. N
infrequently men are found who keep
their desks pens for the use of others b
who see to it that their own favorite
kept out of harm's reach. Realizing th
there is such a trait in men, deale
would indeed be well advised to put for
every effort to show the seeker aft
a pen that the main thing is not ji
to sell the pen and get the custom
out of the store. Due care should
taken, just as in fitting on slv
the chances of iater dissatisfaction m
be reduced to a minimum.

Where "Silk" Pens Are Taken

Many of the most successful pen dt
lers have at the head of that departme
men and women who have been train
to be able to rrak<: . :'. r. :'i ht adju:
ment in a pen which will make it
the hand of a purchaser a good d<
more satisfactorily than it would in
original state. Complete sets of rep«
tools for repairing fountain pens can
purchased and here and there throug
out the country are dealers who maints
"Fountain Pen Hospitals". It stands
reason that these places would do a I
. business as a pen that is the least 1
damaged or 'out of kilter' is usek
to the owner whereas it might with t
disbursement of but a few cents be eas
put into shape by a man who knew t'
business.

Having Stand Near Door

Regarding the psychology of havi :
fountain pen displays located near t
door there is quite a natural tenden
on the part of people leaving a str,
to hesitate a moment to see if they ha'
forgotten anything, and this is a'grt
moment for suggestion — if there is
appeal to the eye immediately befe
them in the line of an attractive she
case filled with fountain pens and, s<,
those new always-ready pencils for whh
there has been quite a crop.

The scope of the usage of both fou
(Continued on page 35)

Notebooks are a ready-selling line and the sort usually sold as
stenographers' notebooks may as easily be sold for school use.

August, 1921

BOOKSELLER AND STATIONER

Holds Customers Over Half Century

Business Firms That Bought Office Supplie 3 From T. McAuley of Kingston, Ont., Fifty-
five Years Ago Are Buying From His Daughter Today — This Class of Mer-
chandise Characterized by Present Owner of the City Book Store as

"My Bread and Butter."

show all customers what we think is
good we never try to sell anything that
is not wanted."

Although The City Book Store is
crowded from door to door with mer-
chandise of all kinds it would be impos-
sible to enter the store without noticing
the office supplies and equipment on
view. One whole side of the store is
taken up with this line of merchandise,
the shelves being filled with the smaller
goods and the top compartment being
given over to waste baskets and file
baskets, clips and goods of this nature.

Judging from Miss McAuley's exper-
iences and the experiences of others for a
salesman to sell office supplies it is ab-
solutely necessary for him to be conver-
sant with his subject.

Pointers for Ambitious Clerks

A thorough understanding of the uses
and construction of various office and
desk implements and miscellaneous items
of stationery will always directly benefit
ambitious clerks who may possess many
of the good qualities of salesmanship,
but nevertheless require a better know-
ledge of the article itself to properly
demonstrate it. The best salespeople are
always trying to become better ones and
will accept suggestions by which to ex-
tend their knowledge of the goods.

The ambitious and intelligent salesman
may be recognized by his constant and
voluntary reading of the trade journals,
for they are the necessary vehicles by
which he can keep himself fully posted
in what is really his profession, namely:
stationery salesmanship.

Several years ago a loose leaf com-
pany taught salesmen the uses and the
construction of their binders, and those
who closely followed their printed in-
structions soon found themselves at ease
in demonstrating their product and built
up a profitable trade through the know-
ledge thus acquired.

It is, of course, impractical to esta-
blish classes for improving selling know-
ledge on smaller office devices like eye-
let tools, numbering machines, auto-
matic inkstands and other technically
constructed office implements known as
miscellaneous items of stationery, but
even they may grow important enough
to make this profitable.

In the meantime there is no doubt but
that the best knowledge of the use and
construction of desk and office devices
may be acquired by a visit to the factory
where they are made, and next through
printed instructions that could be spe-
cially prepared either by the manufac-
turers or by the association manage-
ment.

WE never experience any trouble
in selling office supplies was the
statement made to the editor of
"Bookseller and Stationer" by Miss. Mc
Auley of the City Book Store, Kingston,
Ont., and pointing to the shelves behind
her she added:

"That's my bread and butter".

On the shelves to which Miss McAuley
pointed were day books and cash books,
journals and ledgers, loose-leaf goods,
filing .racks, desk supplies and a hun-
dren and one items of merchandise found
in any well-equipped office.

Founder Was Book-Binder

The City Book Store has been in exis-
tence well over half a century. Just how
many years it has been going it is dif-
ficult to tell but the popular belief is
that it was about fifty-five years ago
that the late T. McAuley started up in
business. This veteran bookseller and
stationer died only last October. At the
present time a daughter is looking after
the business, she having been with her
father in the store since she was thir-
teen years of age.

Of course, a factor that has meant
much in the building up of the office
supplies and equipment department of
The City Book Store was the fact that
the late T. McAuley was a bookbinder
by trade. A son who now makes his
headquarters above the store follows the
same trade so that anything that is not
stocked in the store may be procured
just by sending upstairs and placing an
order for it.

Why Customers "Stuck"

"Books which we do not stock can be
secured quickly in this way" stated Miss
McAuley, going on to say that a good
proportion of the sales of office sup-
plies was due to the fact, too, that the
store was situated well in the heart of
the downtown business district.

"People who bought business station-
ery and office supplies from father fifty
years ago are still with us" declared Miss
McAuley "and I think a good deal of
trade stricks with us because while we

As a rule, in the late summer and
early fall all kinds of loose leaf mem-
orandum books, pocket books and indi-
vidual leather products of every con-
ceivable description have a prominent
place in most displays.

Changing Window Displays

Office furniture dealers are featuring
at this season, too, single and double
flat top desks, hat racks and umbrella
stands.

Window trimming is getting to be a
real art, and there is a semblance of
much friendly competition in evidence
throughout the industry. The magazine
stationer changes his display as often as
he thinks it has served its purpose, and
does not let a volume of numerous stocks
occupy space in the interior of his store,
but arranges his interior displays so as
to create a perpetual drain on his en-
tire line. While the average stationer
rightly clings to specialization in dis-
play goods, some show as many as thir-
ty- eight articles at one time and deci-
dedly to as much advantage while others
show only a few. Simplicity, of
course, is the idea generally adhered
to, but there are some who can inject
a real new live brand of pep into a dis-
play whether having in mind simplicity
or otherwise.

What Census Would Show

Advertising in most any form is that
little something that talks for someone,
and explains a whole lot. What better
opportunity does the commercial station-
er want than to have both the chance
and privilege of telling the passerby that
he has the article he is looking for, and
that he has a thousand others which
might at some time or other interest
him. If a census could be taken, it
would be interesting to learn just how
many good customers have been induced
to patronize a certain stationer, through
the medium of having seen that station-
er's attractive window display at some
time or other.

BOOKSELLER AND STATIONER

August, 1921

RESULTS FROM DISPLAY OF CASH
BOXES.

(Continued from page 31)

business" he said "and to our new ac-
counts we are, in great part, indebted
for the maintenance of our volume. We
have four travellers out all the time on
their regular rounds and we do quite a
bit of circularising. Each traveller takes
out with him, as a rule, some little ar-
ticle which he endeavors to make a
'drive' on. They make it a point to al-
ways have something to introduce. The
fact of the traveller having this sample
often call:; to mind goods which might
otherwise be forgotten.

"The next important thing, I would
say, is to get the goods out once the or-
ders comes in. Just now we are selling
no inconsiderable quantity of loose leaf
merchandise. The demand for this line
is fairly steady but it is necessary that
a complete assortment be carried. When
a man comes in to buy he must be
shown a good assortment. Take, for in-
stance, columnar books on which we
specialize. We can let customers have
books with from one to thirty columns
without having to have a special order
put in. To do business in this line it
is essential, too, that nearly everything
obtainable is stocked. Not infrequently
a man asks for something that is un-
usual. If he gets what he wants the
chances are that he will stick with the
firm that supplied his wants and treat-
ed him right in the first place. If he
fails to get what he wants he will likely
forget the firm that was first in his
mind and give his future business to
the firm that .did not disappoint him.

Cut Prices No "Teaser"

"As far as office supplies are con-
cerned it has been our experience that
people are not holding off from buying
on account of the price. There is a
certain amount of retrenching being
done but < ut prices in the window do not
seem to 'start anything.' No matter how
low priced a thing is it is not the rule
that it wil 'sell just because it has
been reduced. If a man wants a loose-
leaf ledger he wants it and will pay for
it but if u man does not want such a
thing he will not buy one just because
it happens to be a bargain. There are
different ways, of course, of catching
trade but business seems to be waiting
for the man who goes right after it
and carries a complete assortment."

"Cooks ' enjoy quite a big business in
fountain pens, ready-to-use pencils and
such goods, due, in great part, to the
fact that & pen or pencil can be repair-
ed while the owner waits.

"Our repair deparment" said Mr.
Cook "is not a money-maker in itself
but its value lies in the business it
brings us. People get into the habit of
coming into the store and this is a big
help."

A. ROY MACDOUGALL
Head of A. R. MacDougall and Com-
pany, Toronto, who has been in the Old
Country for some weeks, having gone
icross as a delegate to the international
convention of the Rotary Club. Recently
Mr. MacDougall had the pleasure of
making a dash on Paris hi an aeroplane.

C..S. BRAISTED DEAD

The death is announced of Charles
Stewart Braisted, secretary of the
Eagle Pencil Company, who passed
away recently at the Hotel Martinique,
New York. Mr. Braisted entered the
services of the Eagle Pencil Company
as a boy 55 years ago. He occupied
several positions in the office until he
became secretary of the company in
1885. He was active in business until
about three years ago. He was in his
71st year and is survived by his wife.

NOYES AND THE RHINELAND

The book to read again, to review
again, and to persuade others to read
and discuss, in this present development
of the treaty situation, is "While Europe
Waits for Peace," by Pierrepent B.
Noyes. It is not "another book on the
treaty." It is a brief talk on America's
relation to the present situation, with a
full description of conditions in the
Rhineland as Mr. Noyes found them
when he was American commissioner
.here.

GOODS NOT MIXED ON DISPLAY
TABLES.

(Continued from page 28)

binets, desks, swivel chairs, etc., so that
when the time comes for a purchase of
this sort, we usually get the order.

"We put a lot of faith in our windows
and exercise special care in dressing
them. We usually change them about
once every week, and in dressing them
we are careful not to put too much in
at one time. We believe this to be the
best policy. We also dress them with
a view to leaving plenty of space at
the rear for people to see into the store."

Talking of loose-leaf goods, the ques-
tion arises: "Do window trims help to
sell loose-leaf merchandise?"

Like Winking In Dark

"To do business without advertising is
like winking in the dark: you are the
only one who knows it," is the reply made
by one dealer, going on to say: "Win-
dow display is without question the most
appealing form of advertising. There
is nothing which can be quite as attrac-
tively arranged and which is more ap-
pealing to the average business man than
loose-leaf systems. Make this a cardinal
rule — never dress a window without at
least some suggestion of loose-leaf forms
and at frequent intervals devote an en-
tire window to loose-leaf. Then, watch
your sales go forward.

"Certainly," says another, "window
trims help to sell loose-leaf goods. Win-
dow demonstrations are valuable in edu-
cating people as to the uses of loose-
leaf. The window display creates a
mental record which the passer-by files
away for future reference. Often a win-
dow display will instantly convey an idea
which would require long explanation
by a salesman. A well trimmed window
is a twenty-four hour a day salesman.
It talks quickly and convincingly.

"We believe we get better results from
window trim and store display than any
other class of advertising" is the reply
of still another who continued: "In our
loose-leaf display we feature forms and
systems. We watch the results of our
advertising very closely, and increased
sales during the time certain lines are
featured ir our window and store dis-
plays, convince us that this advertising
pays better in proportion to its cost than
any other."

These were some of the replies made
to the question presented by the Wilson-
Jones Loose Leaf Co. of Chicago.

Displays of this class of merchandise
bring results at all times, for, while a
man may not be needing a ledger or cash
book at the moment, the display impresses
it on his mind that these books may be
procured at a certain place.

A THREE YEAR'S RUN

Statistics recently prepared by the
Publishers' Weekly show that for almost
three years a book by the late Mrs.
Eleanor H. Porter was listed every
month as one of the best sellers. Dur-
ing the twenty-five years the statistics
cover, no other author approached this
record. Mrs. Porter is represented by
three different titles. She also received
many letters — sometimes one hundred in
a single day.

August, 1921

BOOKSELLER AND STATIONER

Opportunities In Office Furniture;

Model Office Makes Good Impression

THE OPPORTUNITY for devel-
oping business in office furniture
is so great that it is a bit beyond
comprehension why the dealer who
makes no effort at all to carry office
furniture stock, will not right-about-
face and give it the proper place in his
store and work the field for all it is
worth.

This class of equipment is bulky of
necessity and takes up so much store
space that the stationer especially is
frequently unwilling to show it on his
main floor, merely because he feels he
lacks the space to do so properly. In
such a case it would seem that the
space employed by a model office on
the first floor, which would include a
desk, table, suitable chairs, costumer or
wardrobe, waste paper basket, telephone
and desk accessories, etc., would be well
paid for in the advertising which the
furniture department on another floor
would receive through such a lookout
in a conspicuous place. The arrange-
ment of such a model office should be
changed from time to time so as to
avoid a cut-and-dried appearance, and
to keep the regular customers of the
store and the store salesmen from re-
garding it as a fixture and coming to
neglect it or give it only casual atten-
tion.

A model office thus shown should, of
course, be nearly as complete a work-
ing office as possible, and should be ar-
ranged in a suite so that each piece
would harmonize with all the rest of
the equipment. This makes a far more
desirable arrangement and a better im-
pression on visitors to the store than to
have several pieces promiscuously ex-
hibited.

It is certain that if the stationers
who handle office furniture at all, or
those who are about to put in a stock,
will consider this suggestion and adopt
it wherever possible, they will find that
it will bring them good returns and will
repay them for the effort and the
space a model office takes up.

There i,s a certain advantage in hav-
ing a model office upon the first floor
when the stock is kept upon another
floor. The dealer acutely realizes that
all his stock must move, else some de-
partments will show a loss. An office
furniture buyer is always a buyer of
other things in the office equipment
store, and one having a model office up-
on the first floor cannot avoid taking
him through the display office and from
thence to the second floor if he is a
purchaser of office furniture. En route
he will assuredly pick up ideas from the
stock on display if he is at all observ-
ing and most men are observing in
those things in which they are interest-
ed.

The profit upon an initial equipment
of office furniture, of course, is a con-
sideration which the salesman has first
in mind, but the sale once made this
becomes secondary to subsequent pur-
chases if the customer is properly car-
ed for.

A BRANCH IN TORONTO

"Pitman's" now Established at 70 Bond
Street, Toronto.

Following close upon the removal of
the London establishment of Sir Isaac
Pitman & Sons, Ltd., from Amen Corner
to Parker Street, Kingsway, announce-
ment is made of the opening of an ad-
ditional branch overseas to deal with
the growing demands for the firm's
books in Canada as follows:

"Commodious and very conveniently
situated premises have been secured at
Si. Martin's House, TO Bond Street, in
the lieirt of Toronto, which is the most
iit'piu'ant 1 urineso centre of t: e great
Dominion.

• I oi many years <he firm's Canadiin
i.v.'r. sis have been ?n tie hands of
wbcVsale agents: Tht Go'.nmf-r'.Mal Text-
book Co., and the Copp Clark Co., both of
Toronto, and the pleasant relations/ that
have existed between those two well
known Canadian publishing houses and
the Pitman firms will be continued with
them under the new arrangement for
dealing with all Canadian business on the
spot.

Extensive stocks of all books will be
carried at 70 Bond Street, Toronto, re-
presenting all the firm's thousands of
shorthand, educational, commercial, legal
technical and scientific publications. The
new premises are equipped with comfor-
table reading room accomodation, where
the many Canadian friends of the Pit-
man firm will always be welcome, as
well as any who have an interest in the
class of books published.

PENCIL BOOSTING CAMPAIGN

(Continued from page 32)
tain pens and propelling pencils is en-
larging every hour and there are very
few children who do not have these in
their posession. There are very few wo-
men, too, who do not have a fountain
pen or a propelling pencil in their hand-
bags. Publicity has, in a big way, crea-
ted the general demand for ready-writ-
ing 'weapons' and there is no doubt but
that the possibilities to the stationer in
this line are enormous.

HITS WINDOW LIGHTING

Systems Many Toronto Merchants Use
Declared Ineffective

Sixty per cent, of Toronto's commer-
cial display windows are very badly
lighted, declared Frank Groom, electrical
engineer, who recently returned from
Cleveland, O., in addressing the Illum-
inating Engineering Society at the Engi-
neers' Club of Toronto. In Cleveland
Mr. Groom has been directing an elec-
trical campaign, the results of which
were reported to have been excellent.

Mr. Groom frankly criticized Toronto
storekeepers' lack of taste and foresight
in window illumination, and his opinion,
expressed before an audience of fifty or
sixty electrical engineers, was that To-
ronto on the whole was very badly light-
ed, so far as its shop windows were con-
cerned. His principal criticism was that
the apparent objective of the business
man was to create a glare which would
outshine that of his neighbor.

He criticized the strong, unprotected
nitrogen lamp window illumination as
so dazzling as to repel customers. The
source of illumination, he said, should
not be seen at all, the light being gently
reflected on the goods from above.

PSYCHOLOGY FOR JAPANESE

Professor Joseph Jastrow's "The Sub-
conscious,, (Houghton Mifflin Company
will now appear in Japanese. The trans-
lation is being made by a celebrated
psychologist, the editor of the Japanese
Journal of Abnormal Psychology. The
book has already been translated into
French and will be soon into German.

This is a picture of the employes of the Hay Stationery Company, London,
Ont., taken at their picnic recently at Port Stanley. The picnic, according to
President J. B. Hay, "was an entire success from every point of view."

BOOKSELLER AND STATIONER

August, 1921

"Pens We Have Met" — Just a Few Facts

THE following article from the Los
Angeles "Examiner," entitled
"Pens We Have Met," describes
some pens which the manufacturers do
not catalogue!

The party who invented the postoffice
pen probably had some idea in mind at
the time, but he forgot what it was
before his invention was completed.

Somebody/ has said that the pen is
mightier than the sword. This is true
of the postoffice pen. You can open a
can of oysters or pull tacks out of the
parlor carpet with it. In fact, you can
do almost anything with it except write.

After1 you have taken the postoffice
pen and scraped the rust off it with your
jacknife, you discover that there is no
ink in the inkwell, so you cannot write
that message on the back of the post-
card to your girl back in Wichita. She
finally makes up her mind you are dead
and she marries somebody else — all be-
cause postoffice pens won't write.

A great many people try to do their
writing in postoffices. They never seem
to learn that it can't be done. Of course,
one may take his own fountain pen with
him, but if he is the owner of the aver-
age fountain pen he is so busy bailing

the ink out of his upper left-hand vest
pocket that he hasn't time to write
letters.

Another famous pen is the hotel
register pen. If there is any time when
a man tries to be particular about his
writing it is when he is signing up for
the front room and bath. He makes up
his mind on the way to the hotel from the
depot-hack that he will sign his name
"J. Wombat Wimbleton, Newi York City,"
in large, coarse letters so all who run
may read. A bold hotel signature
usually finds its way into the local news-
papers. He expects to get a stub pen,
but the clerk, who has sealion hair and
aesthetic tastes, hands him a fine Spen-
cerian that makes a mark about as bold
as a flea's eye-lash. It sputters and
sputters and stutters and nobody knows
whether the .man who has just registered
is J. Wombat Wimbleton of New York
or J. Wesley Westinghouse of Newark.

The pens that one finds in the banks
are, of course, dignified and clean. They
change the pens every Wednesday and
Friday. The only trouble about a bank
pen is that it is always the wrong kind.
It is stiff and unyielding and one never
can make the old signature look natural.

THE LATEST IN OFFICE EQUIPMENT

The "Litle Major" Labelling Clip
made its initial bow to the trade during
the past few weeks through the med-
ium of full and half-page advertise-
ments in the leading trade magazines
and an attractive broadside mailed di-
rect to the stationers.

That it is destined to be a success
is attested by the fact that a steady
stream of orders and inquirdefc have

The "Little Major" on the backs of
open back ledgers and binders makes
their identification readily disting-
uishable and eliminates the slipshod and
haphazard method of stenciling their
backs with ink, or the pasting thereon

been pouring into the office of Boorum
and Pease Company since the adver-
tising first appeared.

The necessity for an efficient device
or method for labelling open back led-
gers and binders has long been a keen
one but with the advent of the "Little
Major" Labelling Clip this necessity
vanishes.

of gummed labels. They are made of
cold rolled steel with a high nickel fin-
ish and the flanges are perforated so
that once the clip is inserted it cannot
fall off or be removed without opening
the binder. Once put in its place it stays
put, so that the user may feel perfect-
ly assured that when an old record is
needed it will be immediately available.
The "Little Major is being offered to
the trade at a price which will enable
the dealers to retail them at a remark-
ably low price.

BISSELL'S TOY SWEEPERS

After an absence of about three years
from the market, there is again a line
of toy sweepers bearing this familiar
trade name. It seems that it became
necessary for the Bissell Company to
discontinue their line of toy sweepers
during the war in order to properly take
care of the demands of their regular car-
pet sweepers and to produce certain gov-
ernment orders assigned to them.

They state that they have been experi-
menting for some time to produce a very
superior toy sweeper at such a low price
that it would have a wide sale, and they
seem to have succeeded, for they are now
announcing two new models which are
described as being most attractive in de-
sign and finish and of excellent construc-
tion.

These new Bissell toys are made along
entirely new lines in many respects and
the installation of special machinery and
manufacturing processes for big produc-
tion is counted on to keep the costs
down to a point which makes their low
prices possible. Each Bissell toy sweep-
er placed in the home is an ever-present
suggestion to the mother for acquiring
or continuing the use of the regulac Bis-
sell carpet sweeper.

One of the models called the "Little
Daisy" is 7 inches long with a 24-inch
handle and is finished in deep blue. The
"Little Queen" is more finely finished
in a grain mahogany effect with gilt
lettering, etc., and is a little larger.

7' his is the new Class 1100 machine
which has just been placed on the market
by the National Cash Register Company.
A description of this machine, which is a
low-priced, high grade register issuing a
receipt with every transaction, was given
in last month's issue of "Bookseller and
Stationer."

August, 1921

BOOKSELLER AND STATIONER

Says Retailer is Playing a Lone Hand

"So Far as the Price of His Commodities is Concerned," Argues John O'Connor,
Manager Of Big Toronto Firm — Tells How Trade Suffered From Interfer-
ence During Period Of Price Spiral Activity.

IT REQUIRES some courage and a
large degree of self-restraint to avoid
blaming the other fellow for condit-
ions that strike at one's business activi-
ties, declares John. 0' Connor, manager
of the Murray-Kay Co, Toronto, in dis-
cussing business conditions. He goes on
to say:

There's a glory that comes of self-
analysis honestly applied, but most of us
prefer to coddle the personal ego and set
up the other fellow as the one to be con-
demned— all of which is leading up to the
situation so apparent at the present time
wherein the retailer is being made the
scapegoat of a strong undercurrent of
resentment for his alleged refusal to re-
duce prices.

Placing of Responsibility

Whether those who are all too fre-
quently endeavoring to place — among
other things — responsibility for the un-
employment evil on the shoulders of the
retailer have any serious or real grounds
for their line of propaganda is difficult
to determine, for it must be admitted
that no specific instances of retail profit-
eering have been brought into promin-
ence; but the propaganda, nevertheless,
bears the stamp of authenticity because
of its endorsement by men in high posi
tions. When linked with the idea that,
because of high retail prices, commodit-
ies are not moving and manufacturing
plants are silent, the propaganda takes a
slant that will work serious harm if not
checked.

The Chief Price-Raisers

The public undoubtedly has suffered
through the so-called "vicious" circle of
expanding prices which eventually got
out of control, but — let's see who were
contributory to the inflation? Is it not
fair to assume that those two highly
organized entities, if I may call them
such, Labor on the one hand, Capital on
the other, were the two great factors in
the production costs?

Throughout the period of price spiral
activity the retail trade was the one that
suffered from interference to an extent
that gave many a retailer an almost
hopeless outlook.

First we had the Board of Commerce
insisting on a margin of profit entirely
inadequate to the proper financing of the
average business. Next we had the lux-
ury tax with the arbitrary enrollment of
all retailers as tax collectors without fee
or reward. These two Governmental
handicaps on retail distribution, had they
continued long enough, would have sent
many a sound business to the scrap-heap.
The Hysterical Merchant

After having successfully combated

the handicaps referred to above, the re-
tailer now finds himself charged with
arbitrarily holding up prices — a charge
impossible of proof and wholly ridic-
lous, for there is no other line of mer-
cantile activity that stands so aloof from
organized action as does the retail
trade.

Every other department of business
effort has its trade organization — osten-
sibly for the purpose of preventing de-
moralization— but in the last analysis
one is led to the conclusion that the
stick-together spirit prevents many a
break in prices that might occur if things
were different.

The retailer plays a lone hand so far
as the pricing of his commodities is con-
cerned. His ambition is to attain prom-
inence as a merchant giving the best val-
ue obtainable anywhere. Occasionally he
breaks into hectic merchandising by
slashing prices below replacement costs.
In such cases he is merely hysterical and
is not contributing to the welfare of his
community when he does the reckless
things, even though a few seem to ben-
efit temporarily by getting goods for
less than their worth.

Fierce Competition Always

I am interpolating this sidelight on re-
tailing in proof of my contention that no
combination exists for the holding up of
prices in the retail trade.

In no other line of business is there to
be found the fierce competition that

LOCATION A BIG FACTOR

Of course, it is not every dealer who
has the right location for the selling in
quantities of office stationery and sup-
plies. But many are suitably located.

In small town or country districts the
possibilities are enormous and the same
might be said of the store that is in a
business district or in close proximity to
office buildings.

Every live business man naturally
wants to increase his business, especial-
ly when he can do so without running up
his overhead expenses, and by looking
around for good side-lines he can often
accomplish this. At any rate, it costs
nothing to think. And where there is a
possibility of making money, the book-
seller and stationer should not in this
year of strenuous salesmanship pass up
anything that might mean dollars and
cents.

governs retail activities. This compet-
ition is an absolute guard against ex-
orbitant profits by the retailer, and so
long as retailers are determined to con-
duct their businesses free of secret
agreements or understanding with res-
pect to prices the public can rest secure
in the knowledge that it will never have
to pay more than a fair margin for the
retailer's profit.

The whole system of retailing is mod-
elled on the plan of not how much, but
how little can we quote. Indeed individ-
ual retailers from time to time have used
their great abilities and have spent
money freely to secure legal judgment
enabling them to sell below fixed prices.
This is a matter of record in many
courts.

Where Consumer Wins Out

The public's ability to pay has never
entered in a large way into the retailer's
curriculum; rather has he devoted him-
self to the pulling down of costs, thereby
giving the ultimate consumer the benefit
of highly trained merchandising ability.
It is a matter of every day occurrence
that retailers are in conference with
manufacturers closely analyzing com-
modities and endeavoring through the
placing of large orders, to cut product-
ion costs. This all works in favor of the
consumer, for the retailer passes on
whatever benefit he is able to secure
from reduced production costs.

The retailer is the last link in the
chain — producer to consumer. The price
the retailer pays must absorb all the
costs and profits which Labor and Cap-
ital think they are entitled to. If these
have been more than is necessary, it is
the combination of Labor and Capital
that should answer at the bar of public
opinion.

Prices Below The Level

The retailer can place his margin of
profit only at a point in line with what
his competitor is willing to accept. Let
me emphasize again the retailer's posit-
ion— at the end of the line. In order to
'get goods to sell he must pay the price,
or rather assume the burden created by
those who brought the commodities to
the finished state; and may I conclude
with this statement:

The spiral of retail prices never climb-
ed to the heights — proportionally, I
mean — of manufacturing costs. Today
prices at retail are fixed below the level
of what should be secured in order to
show a fair return to the retailer. I
think most retail organizations can bear
me out in this.

B OOKSELLER AND STATIONER

August, 1921

Factors Underlying Store's Layout

"Building, Equipment and Merchandise Do Not Make A Successful Store Any More
Than Men, Guns and Munitions Make A Victorious Army" Declared T. L. Ar-
nett in Addressing Saskatchewan Merchants in Convention — Custom-
ers Should Be Enabled to Purchase With Least Effort and in
Shortest Possible Time.

THAT proper store equipment adds
to the prestige of a store, keeps
the goods in perfect condition, dis-
plays the stock as it should be displayed,
increases sales and reduces labor costs
was the gist of an address delivered by
T. L. Arnett to the Retail Merchants'
Association in convention recently in
Regina, Saskatchewan. Mr. Arnett
pointed out that proper store arrange-
ment is essential to efficient public ser-
vice and has a decided effect on cus-
tomers. His address is reproduced in
part as follows:

When you want heat you build a fire.
If you want to make money in your
business, create the fire of service to
your community and the warmth of pro-
fits will be your reward. Profit follows
service as day follows night. The man
who accepts his business as a sacred
trust and discharges his responsibilities
justly will receive honor and riches in
abundance.

Arrangement of Merchandise

Proper store arrangement or layout
is essential to efficient public service.
The customer should be enabled to pur-
chase requirements with the least effort
and in the shortest length of time.
People know what necessaries of life they
require so less prominent position in the
store can be allotted to such goods. Pro-
minent positions and display should be
given to merchandise for recreation, ad-
ornment or luxury. These are the things
which lift us above the common level.
All who can afford them should buy
them.

If a customer comes into your store
it should not be necessary for him to ask
you whether or not you stock the line of
merchandise which he wishes to buy.
If a customer leaves your store with
"money in his pockets and walks into an-
other stove and completes his purchase
or sends to the mail order house for the
balance of his requirements you have
failed to create the fire of service and
you have missed the warmth of profits
as your reward.

Principles Underlying Layout

The arrangement of the merchandise
in the store is called the layout of the
store. It determines the placing of your
shelving, counters, underlying principles
which must be observed in the layout of
a store. Men, guns and munitions do not
make a victorious army, neither does
a building and equipment and merchand-
ise make a successful store. In laying
out a store we must consider the prin-
ciples to be observed in order that the
store layout may contribute its share to

the attainment and maintenance of your
service and profit. The principles under-
lying the layout of a store are inherent
in the nature of the merchandise, the
customer and the working force. I will
state these principles without much com-
ment and will leave them for your dis-
cussion.

Three Principles Explained

. I. Place long profit specialties in pro-
minent display;

2. Place men's goods near the entrance,
— the specialties most prominent.

3. Place staple lines departments in
less prominent positions, in such a way
that in order to reach them men will
have to pass through the men's de-
partments and women will pass through
the long profit specialties department.

These principles are governed by the
very nature of merchandising; they will
apply equally to the smallest village
store or the largest departmental store
on the continent.

Along with the discussion of the lay-
out of a store, the nature of the equip-
ment must be discussed. Appearance,
as well as use must be taken into con-
sideration. The merchandise should be
featured, fixtures should be unobtrusive.
If the dirt of your store and fixtures,
or the uncalled-for elegance of your fix-
tures attracts the attention of your cus-
tomers their mind is centred in the
wrong place. It should be upon the mer-
chandise.

Equipment Of a Store

The purpose of store equipment is
threefold:

1. Care of stock: The first care in de-
signing fixtures should be to have a
place for every item of the stock. This
assists in giving a definite knowledge of
the stock and tends to keep the stock
well assorted;

2 The second purpose of fixtures is to
reduce labor costs, by a proper arrange-
ment of stock and display. The quantity
of labor required per thousand dollars of
turnover can be reduced.

3. The third purpose of store equip-
ment is to increase sales. Proper store
equipment will increase your sales by
helping you render a bigger service to
your community. If you can feed your
community with the right kind of food,
dress them in the right kind of clothes,
furnish their home in good taste, you
will soon forget your competition. You
will have none.

Proper store equipment will help you
to do these things. It will add to the

prestige of your store, it will enable you
to keep your goods in perfect condition;
proper equipment will so display your
stock that you will have satisfied cus-
tomers and your bank account will show
you that you have made $2 grow where
there was only $1 before.

The Retailers Status
The retail merchant is an important
link in the economic chain of distribu-
tion. Capital and labor would not avail
much were it not for the retailer who
distributes the manufactured goods to
the ultimate consumer. Goods piled in
the factory warehouses are useless. The
consuming public alone gives them val-
ue. The people of town and country
would soon sink to primeval conditions
of barter unless the factory products
were easily available. The retail mer-
chant is responsible for bringing the
results of labor and capital to the ulti-
mate consumer to the advantage of both
the manufacturer and consumer. With
the retail merchant lies the responsibil-
ity of caring for the wants of his com-
munity. If his work is well done, food,
raiment, shelter and the luxuries of life
are freely distributed making for com-
munity content and happiness.

How Success Is Achieved

Merchandising is a study more inter- m
estirg and profitable than any other
subject tc the man who is prepared to
concentrate on it. We can not reach per-
fection in it but we can strive for an
ideal. The successful man is one who has
tried not cried; who has worked, not
shirked; who has shouldered respon-
sibility, not evaded it; who has gotten
under the burden, not merely stood off
looking on, giving advice and philoso-
phising on the situation.

This is going to be a good year for
thinkers and workers and remember the
law: according as you serve your com-
munity so shall your profit be!

LIQUIDATION OF ROYALTIES

Frederic Fenger, whose "Golden Par-
rot" was recently published by Hough-
ton Mifflin Company, calls his house in
the country "Rum Gagger Farm." "Rum
gagger" is an old expression for one
who gags, or spins, improbable yarns in
the hope of receiving a shot of rum for
his trouble. Undoubtedly there are
authors to-day who would not mind re-
ceiving part at least of their royalties
in some such liquid form.

August, 1921

BOOKSELLER AND STATIONER— 4dverjwira$r Section

Weldon Roberts

Rubber Erasers

The completeness of this line makes it unnecessary
for the stationer to carry any others.
Besides, there are no better erasers.

Weldon Roberts Rubber Co. Newark, N.J. U.S. A

The Rag Receiving Room

Series I

"From Rags to Writing Paper '

n High Grade writing papers are made from pure white garment cut-

rvagS. ting, drawn from the manufacturing plants of the world-these are
sorted, classified and shipped to the mill in uniform qualities. Expert grading of
rags ensures superiority of paper stock.

A Brochure of manufacturing illustrations--"FroTt
Rags to Writing Paper" --will be sent on request.

THE ROLLAND PAPER CO., LIMITED, MONTREAL

Mills at St. Jerome, P.Q.
andMcnt Rolland, P.Q.

Makers since 1882 of Superfine Linen Record
and other High Grade Papers

USE

BRUSH

introducing —

ciMOTYPe

THE WONDER TYPE CLEANER

For typewriters, adding and billing
machines, numbering machines,
time stamps, multigraphs, addresso-
graphs, plates, rubber stamps, etc.

Write for details

THE CLAROTYPE COMPANY

GUY BLOCK,

MONTREAL, QUEBEC.

SUIT DAT

JANUARY, 1897. '" > |

MONOAT

•ATOWOAY

■L -

WEEKLY MEMORANDUM

CALENDAR PADS

FOR 1922

THE OLD RELIABLE -- 32nd CONSECUTIVE ISSUE
WILL BE READY ON AUGUST 15th, 1921

THE COOKE & COBB CO.

213-215-217 Steuben Street,

BROOKLYN, N.Y.

BOOKSELLER AND STATIONER— Advertising Section

August, 1921

What Every Merchant Knows--

is, that "M. & V." Carbons and Ribbons
are the best to carry in stock.

Your repeat business depends upon the class of
carbons and ribbons you handle. If you choose to
stock "M. & V." brand you are sure of having a qual-
ity line of carbons and ribbons that will turn over rap-
idly and keep your patronage on the increase.

These carbons and ribbons possess a lasting
transferring quality.

"M. & V." have been on the market for several
years and may be obtained from your jobber.

MITTAG & VOLGER, Inc.

Principal Office and Factory: PARK RIDGE, N. J., U.S.A.

Agencies All Over the World

LOOSE LEAF METALS

SECTIONAL POST METALS WITH OR WITHOUT
METAL HINGES, LEDGER METALS, TOPLOGK METALS,
AUTO SLOT METALS, INDEX TABS, GUMMED SHIELDS,
GOTHIC TABS, CHICAGO SCREWS, MILLBOARD, Etc.

Binders Made For The Trade

TORONTO

MONTREAL

OTTAWA

QUEBEC

August, 1921

BOOKSELLER AND STATIONER— A dvertising Section

fl«2

l [The Erasers that Sell on Sight

Meet the Demand
For Good Quality

by stocking the

"COLONEL"

BRITISH MADE
PENCIL & TYPE

ERASERS

The World's Best

Live stationers are stocking the "Colonel"
Erasers because they can be offered with
every confidence as to the reliability of
the Rubber and its effective erasive
quality.

Their Superior Ingredient* Guarantee
Eraser Perfection

Pencil

White,

Erasers,

PENCIL

Pink

Usual

*^sjfofl*^

Y*i<>°

■y'':

and

Sizes

t*^ERASER

W.)

Green

MADE IN BRITAIN

lmM

THESE ARE MOST SYMPATHETIC IN ACTION

"COLONEL" TYPEWRITER ERASERS ARE
UNEQUALLED IN QUALITY.

"' " 1400 ~/jfr I400

INKfe/fr1^ PENCIL

^*^^r1AD£ IN BRITAIN >

BEVEL INK AND PENCIL ERASERS.

Made in three sizes and most convenient

for office use.

"COLONEL" GREEN TRACING ERASERS.
For use on Tracing Cloth. Two sizes.

Also

WHITE AND CARMINE PENCIL BEVELS,

and Combined Ink and Pencil Erasers.

Supplied Through Jobbers.

Our Distributing Agents for Canada

MENZIES & CO., LTD., 439 King St. W., TORONTO

will be glad to supply Samples and Prices.

Sole Manufacturers
St. Mungo Manufacturing Co., Ltd. .Glasgow, Scotland

Contractors to H. M. Government Departments.

"Colonel" Erasers are made by the Manufacturers
of the famous "Colonel" Golf Balls.

CANE'S

"Made-in-Canada"

PENCILS

Our two highest grade pencils are "Graphic Art" and "Accounting". For
commercial purposes these two are particularly recommended. In your Office
Supplies Department they will be your best seller if properly displayed. Write
your Jobber for prices and we will forward samples direct.

The William Cane & Sons Company Limited

NEWMARKET, CANADA

Manufacturers of Lead Pencils in Canada Completely.

BOOKSELLER AND XT ATIOXER— Advertising Section

August, 1921

"CLUCI.NE IS A STICKER.!

5-oz. size, with cap and brush, 30c retail
11-oz. size, with cap and brush, 60c retail
32-oz. size, for refilling - - - $1.00 retail

ttlUCMB

GET THE LION'S SHARE

of Business by Stocking Up with Lyons

SPRING SHIPMENT NOW DUE

You will be doing the right thing if you concentrate on Glucine this year. It takes the place
of numerous Pastes and Mucilage.

Guaranteed against going bad — never dries up; is always sweet and clean and ready for use.
School Boards adopt it wherever it has been submitted to test.

L YONS BANK WAX

Now Carried in Stock in 5's, 10's, 20's and 40 Stick; also Perfumed Wax

LYONS B B Writing, Scarlet and Fountain Pen Ink stocked in Toronto

Manufactured by LYONS INK, LIMITED, MANCHESTER, ENGLAND

an ia Agents :

MENZIES & COMPANY, LIMITED

439 KING STREET WEST, TORONTO

August, 1921 BOOKSELLER AND STATIONER— Advertising Section 43

A Personal JYLessage to the
Canadian Stationery Trade

E take pleasure in announci ng that

Menzies (y Co., Limited

or Toronto, now have the exclusive Selling

Rights of The Pencil Exchange

products in Canada and Newfoundland. J&
It will be to your interests to investigate
the merits of these products. We know that
you can increase your sales and profits by
making this line your leader.
jDte high quality ana low ftrice of these pen-
cils will convince you of the necessity of stock-
ing them immediately.

Write to-day to your wholesaler
or inquire from the wholesaler's
representative regarding, this line.

Watch for further announcements in this
paper concerning the individual merits of
these products.

Pencil Exchange

Factories and Main Office Jersey City, N.J., U.S.A.

JYLanufacturing Pencils for 16 Years

BOOKSELLER AND ST ATIOREBr— Advertising Section

August, 1921

LUCKETT'S ^%

INh

line: — fcrf
IN CANADA

Holidays will soon be over

Is YOUR Stock ready for Fall Trade vand the

Christmas Rush ?

Stocks all over the country are low — lower than they have been for years.
Consumers are demanding prompt deliveries.

Can You fill their Orders ?

or must you send to the manufacturer or jobber and have it sent on by mail or

express?

Loose Leaf you should stock in reasonable quantities all the time are: —

Memo Books

Price Books

Diaries

Ring Books

Address Books

Note Books

Recipe Books

Photo Albums

These are sold in every Stationery Store the year round.

GOOD PROFIT

can also be made on Commercial Loose Leaf.

LEDGERS— POST BINDERS— HOLDERS

(Sold through the Trade only.)

Luckett Loose Leaf, Limited

Factory & General Office :

545-549 King St. W., Toronto.

Branch Sales Office

207 St. James St., Montreal.

August, 1921

BOOKSELLER AND STATIONER— Advertising Section

^ Ideal '5

FROZEN INK

Brings forth Hard Words-

Blizzards and fast freight — ice and INK — don't run together. When
snow storms tie up trains and the mercury drops below zero, is not the
best time in the year to be having Ink shipped to you.
THIS is fine weather for shipping Ink, and we have ample stocks of
WATERMAN'S IDEAL INK — all colors and in all size containers.
Check up your stock and send us your orders for Ink to carry you
through the next seven months, including the extra calls for Ink that
you will have when schools open in September and when the Christmas
holiday season is on.

WATERMAN'S IDEAL INKS are perfect chemical compounds; non-
corrosive and free of sediment; uniform in flow and consistency; per-
manent in record properties and practical for all writing purposes.
Blue-black, Green, Violet, Jet Black and Red — in convenient bottles —
desk style for self-filling pens — desk filler — travellers' filler — and in
pint, quart, half-gallon and gallon bottles.

179 St. James Street Montreal.

BOOKSELLER AND STATIONER— Advertising Section

August, 1921

No. 313

Carries plenty of ink,
writes with little effort
and allows of indivi-
duality in the stroke
of the hand.

A Neat Pen Display

Will Build Other Orders

The Esterbrook Display Case allows an
orderly counter with a wide choice of the
most popular pens in Ure world handily
placed for ready sales.

And it saves counter space, gives jtood dis-
play to a full assortment, cuts down the
total tied up in stock and makes choice
easy.

Sell your customer by the box and speak
of Esterbrook by name and number.
We have a plan to build your sales through
your Esterbrook Department. Our Deal-
ers' Service can help you. Write us to-
day.

The Esterbrook Pen Manufac-
turing Company

18-70 Cooper Street, Camden, N.J.
Canadian Agents: BROWN BROS. LTD., Toronto, Canada.

&fe#lk>o&

PENi

The Boston Cutter

CLIPS CUTTING COSTS

This is a low priced appliance made
to cut and trim — quickly and neatly —
office forms, factory forms, advertis-
ing lay-outs, price cards, display
cards, photographs, asbestos, tin, thin
leather, insulation, rubber fabrics,
etc., etc.

The Boston Cutter is of service in the
private office, the general office, the
accounting, billing, advertising and
filing de-
p a r t ments,
the photo
shop, the
school room,
and numer-
ous other
places where
it will do
the work of
shears — quicker,

The Boston Cutter

Is made in sizes ranging from 12 inches
to 3(> inches. The frame is of cast iron.
Shafts, sluds, and gages are cf steel.
Balanced handle, mahogany table, draw
cut. Knives of best tempered tool steel.
Write for Booklets B. and S. We make
large variety of power and lever Cutters.
Golding Jobbers. Pearl Presses, Official
Presses, etc.

Golding Manufacturing Co.

Franklin, Mass., U.S.A.

Mucilages and Paste
are Made in Canada

Catalogues mailed to the trade on request.

Canadian Factory and Offices at

9-11-13 Davenport Road - Toronto

Fine Inks and Adhesives

FOR THOSF

WHO KNOW

Higg

ins

Drawing Inks
Eternal Writing Ink
Engrossing Ink
Taurine Mucilage
Photo Mounter Paste
Drawing Board Paste
Liquid Paste
Office Paste
Vegetable Glue, etc.

Are the finest and best Inks and Adhesives

These manufactures have a unique standing
among discriminating consumers, the ready-
money kind who know what they want and are
willing to pay for it. They are worth cater-
ing to.

CHAS. M. HIGGINS & CO., Mfrs.

Branches :
Chicago, London

271 Ninth St.
BROOKLYN. N.Y.

August, 1921

BOOKSELLER AND STATIONER

Would Launch Campaign with Meeting

F.F. Appleton Proposes That Booksellers, Clerks and Publishers All Get Together As
A 'Starter' In Drive on Sale of Canadian Books — Suggests Competitions
and 'Stunts' To Arouse Public's Interest — Some Valuable Sug-
gestions Offered.

NOT in a long time, if ever, has the
trade been more interested in any-
thing than the proposal to have a
Canadian Authors' Book Week in the
Fall. Retailer after retailer has expres-
sed himself as being enthusiastic over the
idea and already plans are being made to
make this week one of the greatest busi-
ness-getters an the history of the trade in
Canada. F.F. Appleton of Hodder and
Stoughton, Ltd., and the Musson Book
Company, Ltd., Toronto, has given a good
deal of thought to this queston and his
suggestions for the conduct of The Can-
adian Book Week Campaign, which he
submits for the benefit of the readers of
"Bookseller and Stationer", are present-
ed hereunder. Mr. Appleton airs his
views as follows:

To Double the Sales

A short time ago the publishers' sec-
tion of the Board of Trade of Toronto
held a dinner, followed by addresses by
J. Murray Gibbon, president of the re-
cently-formed Canadian Authors' Assoc-
iation, and Frederick G. Melcher, editor
of "The Publishers' Weekly", New York.
Mr. Gibbon outlined a plan for a more in-
tensive cultivation of Canadian readers
to double the sales of books in Canada,
and also suggested the holding of a
adian Book Week" this Fall to leature
the idea of giving Canadian books as
Christmas presents, sending them over-
seas and across the border during the holi-
day period. Mr. Melcher told of the
success of the various Book Week Cam-
paigns in the United States, notably
"Children's Book Week", which has be-
come an annnual affair and is rapidly de-
veloping the reading of more and better
books by the children, who are the book-
sellers' customers of tomorrow.

As a result of the meeting a new kind
of co-operation among author, publisher
and bookseller is pr mined, and with tin
co-operation of these three groups tne
Canadian Book Week should be a tre-
mendous success this Fall. Publishers
in England and America are eagerly
seeking the works of Canadian writers,
and the Canadian public are buying more
Canadian books than they ever did in
their history, which is proven by the re-
markable large sales of Canadian books
each season. The proposed campaign
for Canadian books will get more news-
paper and magazine publicity than any-
thing in the history of Canadian booksel-
ling, and needs the co-operation of every-
one concerned to realize the full benefit.
Co-operation is the least expensive and
most important item of the whole cam-
paign, and if committees from the Book-
sellers' Asssociation, the Authors' Assoc-
iation and the Publishers' Association

could be appointed well in advance of the
campaign, so that they would work their
ideas out jointly, there is no reason why
the Book Week should not be the huge
success it deserves.

Getting the Campaign Started
Co-operation between the trade in other
lines has been an outstanding success.
At the convention of the Association of
Canadian Advertisers, held in Montreal
two months ago, a report was read upon
the success which had attended the co-
operative advertising scheme adopted
some time ago by the paint manufactur-
ers. The paint manufacturers agreed
upon a slogan "Save the Surface and you
Save All," and have co-operatively carr-
ied on a big advertising campaign for the
use of paint. A very striking testimony

Mr. Appleton's suggestions as
presented in this article art well
worth considering by those in
charge of the campaign that is to
be put across this Fall to boost the
sales of Canadian books. Un-
doubtedly there are other good sug-
gestions lying around loose among
the trade. The editor of "Booksel-
ler and Stationer" will yiadly pub-
lish or take up with the men behind
the movement any suggestion or
piece of advice that might be off-
ered.

to the value of such a cooperative ad-
vertising campaign was the statement
that, although these are times in which
many factories are closed down and others
running short time, all the paint manu-
facturers in Canada are working to their
full time capacity.

I believe that the proposed campaign
would be put over most successfully if we
arranged to have a general meeting in
Toronto for all the booksellers and clerks
in the city, as well as the publishers, or
their representatives. Possibly a dinner
could be held, followed by a business meet-
ing. If Mr. Gibbon were present he
could tell the meeting of his plan, and
suggestions for the Book Week from the
Canadian Authors Association point of
view. Mr. Melcher could be brought up
from New York to tell the booksellers
how the co-operative campaigns in the
United States have been worked to advan-
tage. At this meeting the whole cam-
paign could be more or less planned, and
a circular could be prepared with a syn-
opsis of the Toronto plan, which could
be used as a basis for putting over the
campaign on a large scale in all other
centres. The Canadian Authors' Asso-
ciation have already a very large mem-

bership, with branches at Halifax, St.
John, Montreal , Quebec, Toronto, Ot-
tawa, Winnipeg, Edmonton and Van-
couver. Their co-operation could be
counted on in an unusual way in all these
centres. They could get and influence
a tremendous amount of publicity for the
idea.

A window display competition for
booksellers and clerks could be held and
a suitable prize given. Possibly person-
al autograph copies of every booK fea-
tured in the prize-winning window would
be an interesting reward, and could be
donated by the various publishers of the
books.

Mr. McClelland has already suggested
a Canadian Book Fair to be held at
Massey Hall during Canadian Book
Week, as a means of stimulating interest
in Canadian books. The publishers or
booksellers' display could be suitably
arranged in the basement and open to the
public each afternoon and evening. In-
teresting evening programmes held in
the auditorium divided into classifications,
fiction, poetry, children's books, etc., could
be addressed by outstanding authors and
should draw large crowds. This plan
could be worked in a good many cities in
Canada for Canadian authors are pretty
well scattered over the Dominion.

In smaller towns the name idea could
be adopted, and worked in connection
with libraries, churches or young people's
societies. If there is no author in the
locality special talks or readings could be
given.

Booksellers could easily i arrange to
have authors present at their store dur-
ing certain times of the da^ during the
Book Week for Introduction !to their cus-
tomers. This would certainly lead to an
increased interest in the book store, fol-
lowed by larger sales of the aubthor's
works.

See Authors at Theatres

The committee could arrange with the
larger theatres and moving picture nouses
to introduce a few prominent authors to
the audience each night during the week
in much the same way as they introduce
moving picture stars. A slide featuring
Canadian Book Week could be iun at
each theatre during the time the intro-
ductions are being made. These slides
could also be supplied to the smaller the-
atres.

To interest boys and girls in the move-
ment, a competition for the best book-
case made by a boy, or the best essay on
some subject selected for a girl could be
manipulated through the schools for
publicity and co-operation. ;

Some arrangement between the pub-
lishers, and authors could be made so that

(Continued on page 53)

BOOKSELLER AND STATIONER

August, 1921

Now for the Convention in Toronto!

Final Touches Are Being Put on Preparations For First Convention of the Canadian

Booksellers' and Stationers' Association — Friday, September 2, is the Date

Set — Good Representation is Looked For

JUST HOW many members of the
Canadian Booksellers' and Station-
ers' Association will be in Toronto
for the first convention on Friday, Sep-
tember 2, it is difficult to say just now
but there is every hope that the trade
will be well represnted. This is as it
should be. There has been talk of the
formation of such an organization for
years and now that it is an accomplish-
ed fact it is to be hoped that it will get
away to a good start.

According to leaders in the business,
there is a good deal of work that can
be done by the association. James K.
Allan of Ireland and Allan, for instance,
is of the opinion that the association
might do what it can to impress upon
the daily and weekly newspapers that
reviews of new books should not be
considered advertising but as items of
news just as interesting to many read-
ers as th.e report of a sporting event
of some kind. Mr. Allan thinks, too,
that special book weeks could be arrang-
ed at least once a quarter, increasing
to once a month as the enthusiasm
grows.

Value Of Co-operation
Than the attitude of the individual
dealer toward the association that looks
after his interests there are few things
more important. Co-operation was once
considered a valuable aid to business.

But it is more than that.. It is a necess-
ity. For one thing conventions lead to a
better understanding all round. In
many localities two or three dealers in
the same district may be nursing
grouches but get them out to a conven-
should be. There has been talk of the
and in nine cases out of ten the differ-
ences will all be smoothed away and
each will go home feeling that the other
fellow is not such a bad sort after all.
Again, the dealer who gives a por-
tion of his time and interest to associ-
ation work will reap rewards far ex-
ceeding the time and efforts he invests.
Plans for increasing business can be
formulated when dealers get together
while the study of the costs of doing
business, a consideration of such prac-
tical matters as the correct methods
of inventorying, handling mail orders
and auditing cash sales, and the effort
to eliminate unfair trade practices,
unfair "knocking" of competitors and
other undesirable proceedings, offer a
suggestion of the range of possible
activities.

For associations there is certainly
this to be said: personal contact with
one another broadens the view in the
conduct of business relations with one
another. One of the best methods to
secure this personal contact is by such
gatherings as general meetings afford;

when men of sense meet face to face
across either the festive board or in the
business forum, they find that instead
of being an enemy one to another, seek-
ing to destroy one another, they find
that they really have a common interest
in each other that many differences
that may have existed, and which had
in the past caused a loss to both, could
be adjusted by a better understanding
resulting from individual knowledge of
each other gained by being a member
of the Association, by attending month-
ly and annual meetings.

Commercial Fraternity

Commercial fraternity is a real need
to-day, but the man who does not play
the game fairly cannot have that frat-
ernity with his fellows, while the man
who does, ha-; it in abundance.

The promotion of associational co-
operation can be done through local
provincial and national organization,
and all will serve to elevate the trade's
standard of commercial moralty and
make possible the stabilizing of prices.

Why should men associate themselves
together ? Because it is beneficial mor-
ally, mentally and financially.

It begets a more clear insight into
the moral rights of his fellowmen. It
strengthens him mentally to be able to
exchange ideas with his fellows.

It helps him financially because he

IL. A,

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A view of Exhibition Park, which is always of interest to Convention visitors.

August, 1921

BOOKSELLER AND STATIONER

learns ways and means which would
not be available if he shut himself up in
his shell of lonesome thought.

Further, it is not good for man to
be alone. This applies to business as
well as sport and social life. No man
should separate himself from his fel-
lows. If he does, it is not long before
he becomes narrow in his business
methods. In time of trouble, and who
does not have trouble sometimes ? Who
can the lone man turn to if he has ig-
nored all his associates in the past?

Confidence Is Keystone

Business men are often their own
worst enemies and are responsible for
many of the unprofitable conditions
they complain of. Possibly some will
plead "not guilty," but are they not
sometimes contributing to those con-
ditions when they refuse to co-operate
associationally with others. Business
men must co-operate if they are to be
progressive and up to date.

Co-operation is essential to the welfare
of any business. It has been said that
two men or more who have put their
legs under the same mahogany and eat-
en from the same table are more potent
judges of each others requirements than
any law court in the land. By what
better method can they secure that
judgement than by associational co-
operative organizations ? Confidence is
the father of co-operation, and is the
principal factor in prosperity.

Confidence is the keystone of associ-
ational co-operation.

Confidence is produced by square
dealing with one another, without it no
individual or organization can continue
to succeed

Confidence backed by co-operation
will bring profits all along the line
if business men "would come out of
their shell" oftener and make the per-
sonal acquaintance of their fellows. Men
can do business more pleasantly and
profitably if they but grant common
honesty of purpose to each other in their
various conferences.

Men can stand criticism of press or
strangers, but dislike to face those
whom they meet in business confer-
ences and with whom they have not co-
operated honestly and fairly in
previous dealings. Continued confidence
will, however, overcome such men.

George Ham's Book of Reminiscences
Is Promised for Author's Birthday;

August 23 is Date Set by Publishers

Anonymous Self-Revelation

The author of this anonymous "Jour-
nal to Rosalind," a man well-known in
politics, in literature and on the stage,
was, according to the preface, "a spirit-
ual wreck thrown up by the gales of
disappointment on to the rocky, jagged
crags of political despair, artistic
chagrin and spiritual starvation when he
vvas saved by the love of a woman."
"The Journal" is the record of that love.
The book has just been published by
B. W. Huebsch, Inc.

THE announcement of George Ham's
book of "Reminiscences" to be pub-
lished by the Musson Book Com-
pany in August has caused much inter-
est in newspaper circles. A number of
attempts have been launched to secure
an according-to-Hoyle interview from
the famous humorist and raconteur, but
to date the wily colonel has neither
escaped or turned everything into one of
his peices of inimitable raillery.

When a newspaper man met George
Ham, of the C. P. R., on the street the
other day, he innocently asked what were
the principal momentous questions that
were dominating this particular part of
the universe, and he was cheerfully told
that the weather naturally occupied the
first place in the mind of the intellec-
tual and otherwise public.

"Any conversation that doesn't include
a brilliant if not particularly original
reference to Old Probs", said the genial
George, "is absolutely and ridiculously
incomplete. It is everlastingly the main-
stay at every gathering or at casual
meetings of two or more friends or
strangers, but it leads up to minor topics
like prohibition, politics, religion, horse
racing and the current rate of exchange
or anything else that when there is really
nothing to say, helps out. Of course, the
late lovely war is almost entirely for-
gotten-most people don't like to dwell on
unpleasant subjects — but, up to
July 4, even weather had a close run with
another belligerant horror — the Dempsey
-Carpentier fistic discussion. Perhaps
that overshadowing event put even the
weather in the shade, which shows that
when the whole world is distractingly

disturbed over two men pounding the
tar out of each other, our boasted civili-
zation is bringing us to a higher and
higher plane every minute. The League
of Nations? Well, what about it? The
baseball leagues seem to be of more
importance."

Then the reporter asked if Mr. Ham
thought that the world had increased or
decreased in sense of humor since the
days he pictured in his recently publi-
shed reiminiscences.

"Go to, go to," was the Shakespear-
ian reply. "The entire universe was
never so bubbling over with real unad-
ulterated cachinnating humor as it is to-
day. You can see it everywhere. Why,
right in Ontario a man is fined $100 for
having a bottle of cider in his hip pocket,
and another person is fined $5 for wal-
loping his wife. Wouldn't that make a
horse laugh? Many's the time when I
was a kid we youngsters used to syndi-
cate up to ten cents a pail of cider at
Sammy Cochrane's cider mill and suck
the sparkling beverage through straws
and nothing or nobody got drunk except
the cider. Now we'd go to jail for it,
because goodness knows we never had
$100 in those happy days.

"Did you ever see a stout red freckled
faced woman on a sizzling hot day with
a red fox skin around her fleshy neck,
and the perspiration streaming down her
fat florid cheeks, and she looking tri-
umphantly happy because other equally
uncomfortable but highly respectable fe-
maleil could only decorate themselves
with cheaper skunk skins or dyed rab-
bits of dyed muskrats ? It's a sight for
(Continued on page 54)

This is the
famous George H.
Ham, whose
'Reminiscences Of
A Raconteur" is
>eing -published on
lis birthday, Aug-
ust 23, by The
Musson Book
Company of Tor-
onto.

This droll hum-
orist is, perhaps,
one of the best
known of Cana-
da's authors, hi
other lands Geo.
Ham is known as
the C. P. R. so
closely identified
has he been with
that enterprise.

BOOKSELLER

TO FIND WORDS EASILY

Here's an Easy Reference Book For the

Child Who Is Weak on Spelling

In the course of the year the book-
seller is often approached by fond par-
ents in search of books that will help
their little ones at school. In the "Word
Finder" (72 cents) the World Book Co.,
Yonkers-on-Hudson, New York, have
just published an aid of this kind. Un-
der the aegis of Hubert V. Coryell and
Henry W. Holmes, both instructors in
leading U. S. universities, this little
spelling dictionary of 150 pages con-
tains all the words commonly used by
children and yet limits the vocabulary
to one-third the words found in most
small dictionaries. With this book the
child can determine the correct spelling
of a word quickly and with a minimum
of effort. It should be of greatest use
to the youngster who knows the mean-
ing of a word but yet is unable to spell
it. The book is a handy size and well
bound — just the thing, apparently, for

constant use.

* * *

THE SOUL OF A WOMAN

Mary Briarly Shows the Effect on Four

Women of a Big Labor Upheaval

A peculiar story and one calculatedj
to make those who read it indulge in
some quiet thinking is "In His Own
Image" (The MacMillan Company, Price
$2.50) by Mary Briarly. It is a strik-
ingly realistic and matter-of-fact story
of American life and the development
of the freedom of American women as
they are complicated by the labor prob-
lem. Four women are woven into the
p.arrative, all tangled in the same net of
suspicion and economic pressure, all
vitally affected by the same general
strike which the author pictures. The
depths of the soul of women are de-
scribed and according to the author, the
object of the book is "to set forth
sincerely the woman soul of the twenti-
eth century not by exploiting the naked
emotions of one woman, but by revealing
the aspirations and inhibitions of divers
women in their mating and their reaction
to life". The fight waged for the passage
of the Erb Act — legislation proposed to
suppress immorality as a business — •
is a feature of the story. And all import-
ant is the part taken in the fiejht over
this act by the women whose souls are re-
vealed bv the author. The hidedUBne?s of

Bolshevism is exposed during the work-
ing out of the plot and towards the end
of one of the most interesting, most exci-
ting and most instructive narratives of
the day the author makes plain her mot-
ive in writing "In His Own Image" when
she puts in the mouth of an old senator
the following: "I guess wimmen's got
same human natur same's the man. I
reckon some of them find it mighty hard
to be good all the time. We take prec-
ious good care to keep our own out of
the way of harm but we didn't feel no
call to worry about the other fellow's
daughter. We've got to get the men as
well as the wimmen to thinkin' they can
be decent before this world will be a
safe place to live in!"

• * »

AMONG NEW YORK'S ARTISTS

Midnight Suppers and Revels Galore in

Jane Burr's "The Glorious

Hope."

A light easily-read novel for summer
reading is "The Glorious Hope" (Duck-
worth and Company), by Jane Burr,
whose "The Passionate Spectator," is
known fairly well even on this side of
the pond. "The Glorious Hope" is a
story of artist circles in New York with
midnight suppers and revels and with
also a girl's wavering between love and
personal ambition. Evelyn Kerwin, the
heroine, is a self-reliant young woman
who comes to New York to write
stories. With never a fear of the pit-
falls of the gay metropolis she goes
gaily on her way, finally coming in con-
tact with Marj Prouty. A number of
male friends drop in ' and as all are
artists their talk and actions are free
and easy. Regular Bohemia stuff. Eve-
lyn's sensibilities are shocked but in
light and airy costumes all go to a
fancy dress ball. Evelyn in short order
marries one of the company. Then
comes poverty and separation for the
husband's good. After many set-backs
Eve finds success as a writer of plays
and the husband also rises to fame. Af-
ter many years they meet again. The
once-indolent husband has married
again but \yar>ts to return to his first
wife. Realizing that he would become
again an idler and a waster Eve casts
aside her longings for love and "stum-
bles away, ' far away from the little
street into the traffic of a. crowded
thoroughfare." The book was published
in the last week in May.

GIVES FOOD FOR THOUGHT

The Stairway" By Alice A. Chow

Passes On The Impressions of Tl

Author.

Written in the first person and in tr
form of a diary "The Stairway" (T)
Cornhill Company, Price $2.) by Ali<
A. Chown is an intensely interestin
book containing much food for though
"The Stairway" might be described i
the record of the people the author mee'
as she climbs to a viewpoint which illun
inates life for her. She finds everywhei
people longing for freedom to expre:
their craving for beauty, for truth ar
for love: and upon this universally grov
ing recognition that life is more tlu
any of the forms that contain
she builds her hope that the new spir
of life now awakening will give birl
to a ne.w era of peace and good wi
Miss Chown tells how freedom may 1
gained th'.ough very simple exper-enc
by constant'. y choosing to do the fr<
act which, often takes the courage m
essary to remove mountains. The narr,
tive begins in Lakeside, Canada, passi
to the big American cities and then ba(
to Toronto. There is, as a matter of fac
enough 'Canadian' about the book
make it more interesting to Canadiai
than the average book of its kind.

GHOST STORIES GALORE
An Interesting Subject Dealt with 1
Popular Authors from Various
Angles

All the world loves a ghost story. Pa
ticularly interesting, then, should
"Humorous Ghost Stories" and "Famo
Modern Ghost Stories" (G. P. Putnan
Sons, $2 each), which have just been iss
ed. Booksellers should have no trouble
selling these books which are attractiv
Iy bound and written with a view
catching the attention of both young ai
old. Certainly Dorothy Scarborough h
given to the world an overflow of thril
and a surfeit of laughs in these two boo
for the compilation of which she is r
sponsible. In the fifteen modern gho
stories presented by Dr. Scarboroug
are represented such distinguished aut
ors as Robert W. Chambers, Edgar A
Ian Poe, Richard Le Gallienne and Gi
de Maupassant. Particularly intere?
ing, though, is Arthur Machen's stoi

August, 1921

BOOKSELLER AND STATIONER

of "The Bowmen," the purely fictitious
account of an angel- army that saved the
day for the allies at Mons in the earlier
phases of The Great War. The lover of
ghost stories will find plenty of material
here to keep him reading and thinking
and burning midnight oil. In "Humor-
ous Ghost Stories" we have such old
favorites as Oscar Wilde, Gelett Bur-
gess, Frank R. Stockton, John Kendrick
Bangs and Eden Philpotts. There are
nineteen stories in the collection and ail
are regular hum-dingers. Dr. Scar-
borough keeps well within the limits
when she dares any reader, no matter
how grouchy, "to finish the stories in
this volume without having a kindlier
feeling toward ghosts."

TALE OF THE HILL PEOPLE.

"Terry" Is An Ex-Officer's Story of Ad-
venture in the Philippines.

Having been a lieutenant-colonel in the
United States army and formerly assist-
ant director of prisons for the Philippine
Government, Charles Goff Thompson
knows that country perhaps as well as
any other white man living. That he is
thoroughly conversant with conditions
there is evident throughout his book
"Terry" (The MacMillan Company,
price $2.25) which has just been pub-
lished. For excitement its plot would be
difficult to beat. Nor is it rash to say
that few better stories of adventure have
been published in recent years. In the
young American captain who is a con-
spicuous figure in the native constabu-
lary the author has drawn a fascinating
type of young dare-devil. "Terry" in the
course of his duties wanders, while de-
lirious, into a stronghold of the Hill
people. This little adventure is one of
the big points in the story as it opens up
the Hillmen's wild country to American
influence. Terry, stricken by the fever,
is honored by the tribesmen who fear
to injure those mentally afflicted. But
on his recovery death stares him in the
face. However, the younj? officer's wits
save the situation. A wonderful marks-
man, he rings the "agong" far beyond
the reach of the Hillmen. For their
benefit he brings a "sign" and so great
becomes their awe of him that "the pale
white man" is hailed as successor to
their chief. And the hills are no longer
barred to the stranger. "Terry" is an
instructive story toid in a most inter-
esting way. It should appeal to the
adventure-loving streak in all humans.

ROYAL SENSE OF HUMOR

According to London cables, Queen
Alexandra and her royal party heartily
laughed and applauded the screen pro-
duction of Mark Twain's satire on roy-
alty, "A Connecticut Yankee in King
Arthur's Court." The Queen's party
consisted of the Princess Royal, Princess
Maude, and other members of the royal
family. The cables state further that
the picture is the sensation of London.

MISS PEARL FOLEY
Whose new book, "Gift of The Gods."
is being published by 1 nomas Allen, Tor-
onto, in September. This is a mystery
r;to) y of the Orient.

SOUTH SEA ISLAND ROMANCE

Beatrice Grimshaw Writes of Royalty
and Love in the Southern Seas

With the islands of the Southern
Seas the ring of romance is always
closely associated. In "My South Sea
Sweetheart" (The MacMillan Company,
Price $2), Beatrice Grimshaw shows an
almost uncanny knowledge of these is-
lands of romance and their inhabitants.
As a story of adventure it is superb.
Throughout it all there is, of course, a
tinge of the melodramatic but it is only
a tinge. Every chapter tingles with
excitement and a promise of something
particularly thrilling to come but the
crude melodrama of cheap novels is to-
tally lacking. The heroine tells her
own l story. And the picture she draws
of young Captain Harry England, a
hero of a war long since gone past, is
remarkably striking. England she pic-
tures as a youth of mysterious but aris-
tocratic ancestry — a youth descended, it
is rumored, from royalty and born to be
a king. In time he proves true to the
stars that hovered over him at his birth.
He becomes king of an island in the
Southern Seas and with characteristic
daring and in the approved fashion of
the people among whom he lives chooses
his bride. By some young England is
looked upon as Lucifer himself. In a
most dramatic manner the ceremony of
civilization is interrupted at the altar.
To the uprising of the man-eaters which
follows, a wonderful dash of realism is

given and so until the concluding chap-
ter the reader is kept, as it were, on the
qui vive. How the terrible Harry Eng-
land— "descendant of Prince Hal, who
hunted the red deer afoot in England
long ago" — and his sweetheart are re-
united is recounted in a manner that re-
flects great credit on the writer's power
to sustain interest even after the cli-
max has been reached.

LIGHT ON IRISH TROUBLES

Gerald . O'Donovan's "Conquest"
Treats Ireland Problem in a new way.

There is nothing at all heavy or mo-
notonous in Gerald O'Donovan's handling
of "Conquest" (G. P. Putnam's Sons, $2)
which treats with the all-important Irish
question in an entirely new way. Mr.
O'Donovan does not attempt to go into
the Irish question at length but he makes
it plain throughout his narrative, which
is purely fiction, that the Irish people
are not without their grievances. Chap-
ter after chapter is taken up with a re-
cital of Irishmen's Grievances — real or
fancied— against the English and it is
evident throughout that there is much
bitterness in the little green isle. Then
comes the war. Many rejoice that En-
gland is due for a 'drubbing' but no small
number forget the past and, pointing to
Redmond's Speech as a clarion call, don
England's hated uniform. Faith in En-
gland's promise is small and the loyalists
find that they are treated everywhere
with suspicion and distrust.

Friendships are sacrificed but the hope
of a brighter day is always ahead. Un-
doubtedly Mr. O'Donovan has treafed the
Irish question fully and fairly. He nei-
ther condemns nor defends but gives
much food for thought. The tragic
theme is presented, in gr<eat part,
through the apparatus of comedy. Love
making table conversations are the means
chiefly employed by the author for re
lieying the painful tension of the darker
episodes. In this novel there is muc
to interest the man or woman desirous
or looking into the question that is
Ireland's.

DOUGLAS DURKIN BACK

After a stay of almost a year across
the border, Douglas Durkin, author of
"Cherry McBain" (Musson Book Com-
pany) is once more upon home soil. He
has spent a short time in Toronto with
his publishers finishing up the details of
his new novel for fall publication, "The
Lobstick Trail." This novel is laid in
Manitoba, in country where the author
himself made a most unusual trip, and
among other things, the book takes in
the- famous Dog Derby at Le Pas. Mr.
Durkin is planning another trip into t!
Peace "River country this summer, where
he will secure new and never-before-
touched material for a number of
serials and perhaps another book. He
is now again at home in Winnipeg.

BOOKSELLER AND STATIONER

August, 1921

This Department is for the Information of the Bookseller
and His Assistants- — Brief Synopses of Publications on the
Market — Chats About Authors and Their Activities.

FOR SUMMER READING

Messrs. John Long published recently
twenty-seven novels in their paper
series. All are by authors who have long
since proved their ability to supply those
light breezy stories so eagerly bought
by the public during the summer
months.

ANIMAL LIFE SERIES

The demand for additional and hith-
erto unobtainable copies of Dr. David
Starr Jordan's wonderful and classical
story of the fur-bearing seals of the
Alaskan Islands is met at last with the
publication by the World Book Com-
pany of "The Story of Matka." It is the
first of a new series on animal life.

TRADITIONS OF LITERATURE

Mr. Murray is about to issue an im-
portant big volume, "The Tradition of
European Literature From Homer to
Dante,'"* by Professor Barrett Wendell,
Emeritus of English at Harvard Univer-
sity. The scope of the work is as vast
as the title suggests; nevertheless, the
book is written throughout with a human
and happy pen.

ADMIRAL SIMS' BOOK.

The visit of a distinguished author to
a country frequently has striking effects
on the sales of his book, and the result
is seen in the case of Admiral W. S.
Sims, whose work in the war was not
only of absolutely inestimable service to
the Allies, but has been told in his
volume, "The Victory at Sea," which Mr.
Murray, 50a Albemarle street, London,
W., published six months ago. The re-
sult of the Admiral's visit to England
has been to draw attention to the book
effectually.

RATTLESNAKE BITES FATAL?

Archibald Rutledge, whose "Plantation
Game Trails" was lately published by
Houghton Mifflin Company, has lately
been taken to task by a reader in New
England who questions his assertions
that a rattlesnake bite is sometimes
fatal. The reader contended that there
was no authentic instance of death from
rattlesnake bite. Mr. Rutledge in his
wild life studies has not neglected rep-
tiles, and was able to counter the charge

by giving seven amply attested instances
in which the rattler had struck fatally.

BEST SELLERS

OF THE MONTH

Fiction

1. Main Street 140

2. Mysterious Rider 41

3. The Kingdom around the Corner 32

4. Jacobs Ladder 32

5. Sister Sue 26

6. "Galusha the Magnificent 26

Non Fiction

1. Ballads of Bohemian 56

2. Outlines of History 47

3. Mirrors of Downing Street 45

4. Prince of Wales Book 38

5. Queen Victoria 28

6. Straight Deal 20

Bible Distribution. — During the year
of 1920 there were distributed through-
out the world 8,655,791 Bibles, which
were printed in 548 languages, according
to a report submitted at the annual
meeting of the Bible Society in London.

MRS. NELLIE McCLUNG, M. L. A.

One of Canada's best known authors
who ivas elected to the Alberta Legisla-
ture in mid- July, having successfully
contested one of the Edmonton seats.
A new book by this talented westerner,
'Purple Springs," is being published by
Thomas Allen, Toronto, early in August.

SHERWOOD ANDERSON BOOKS

B. W. Huebsch, Inc., announces that
Sherwood Anderson's early books will
henceforth appear under the Huebsch
imprint. The books include "Windy Mc-
Pherson's Son," which attracted the in-
stant attention of critical America,
"Marching Men," his second novel, and
"Mid-American Chants," in which the
au trior expresses rirr.eif in poetry.

D'ANNUNZIO'S ROMANCES

"The Flame of Life" is, perhaps, the
most popular — at least in America — of
Gabriele D'Annunzio's romances, al-
though "The Triumph of Death" and
"The Child of Pleasure" run the former
a close race. These are handled by the
Page Company of Boston.

A FAMOUS OLD BOOK

A new edition of "The Golden Dog,'
by William Kirby, F.R.S.C, is being dis-
tributed by the Mussons. This company
have been putting out a number of new
editions since their fire and it is gratify-
ing to know that this classic will again
be on the Canadian market. It is, per-
haps, the most widely read book on
Canada ever published, and has held its
place for many years in all parts of the
Dominion, although, laid as it is abont
the historic city, its popularity has per-
haps been greater in and about Quebec.

THE SALE OF A BOOK

The English publishers of "Rebecca of
Sunnybrook Farm" recently reported to
Houghton Mifflin Company (Kate Doug-
las Wiggin's American publishers) that
they had sold over 100,000 copies of
"Rebecca." These figures, added to
Houghton Mifflin Company's 550,000,
make an interesting total, especially as
the book will undoubtedly be selling
steadily for years.

BEAUTIFUL INDIAN PROSE

"Thought Relics," by Rabindranath
Tagore, is being published by the Mac-
millan Company, Toronto. This recent
new volume by the famous Indian
writer, who has been making an ex-
tended visit to America, is a collection
of paragraphs in his beautiful prose, in
the nature of reflections on living and
on the way of thought which is the out-
come of our civilization.

ugust, 1921

BOOKSELLER AND STATIONER

New Books of the Month

PUBLISHED BY FIRMS
THROUGHOUT DOMINION

MUSSON BOOK CO.
Fiction

The Seventh Angel, Alexander Black,
loth, $2.00; Star Dust, Fannie Hurst,
loth, $2.00; Beauty, Rupert Hughes,
loth, $2.00; Scattergood Baines, C. B.
elland, Cloth $2.00; The Silver Sixpence
uth Sawyer, Cloth, $2.00; Gray Dusk,
oy Cohen, Cloth, $2.00
Non-Fiction

Evangeline, Tourist's edition, Paper,
3c; Why Die So Young, Dr. John Ruber
loth, .75; An American's London
ouise Closser Hale, Cloth, $2.50; How
ranee Built Her Cathedrals, Elizabeth
oyle O'Reilly, Cloth, $6.50; Hail Co-
imbia, W. L. George, Cloth, $2.50; The
reatest Failure In All History, John
pargo, Cloth, $2.50; Russia As An
merican Problem, John Spargo, Cloth,
'.75; The Kaiser vs Bismarck,
loth, $3.00; Out Of My Life, Von Hin-
jnburg, 2 vols., Cloth, $8.50; Europe's
[orning After, Kenneth L. Roberts,
loth, $3.50; Essays, William Deal How-
ls, Cloth, $3.50; Voice Education, Har-
zy O'Higgins, Cloth, $2.25; Effective
rayer, Russel H. Conwell, Cloth, 1.65;
he Ways of the Circus, George Con-
lin, Cloth, $2.50; Aerial Observations,
:arold E. Porter, Cloth, $3.00.

THOS. ALLEN

Fiction

Stepsons of Light, Eugene Manlove
hodes, Cloth, $2.00; What Next, Denis
[ackail, Cloth, $2.00; Children of the
Whirlwind, Leroy Scott, Cloth, $2.00;
. Lantern of Love, Delia MacLeod, Cloth
2.00 Gunsight Pass, McLeod Raine,
loth, $2.00; Jackie, Countess Barcyn-
ka, Cloth, $2.00.

Non-Fiction

The Garden of Bright Waters, Edward
'owys Mathers, $1.90.

THOS. NELSON & SONS

Fiction

A Roman Singer, Marion Crawford,
loth, .50; Little Novels of Italy, Mau-
ice Hewlett, Cloth, .50; Queen's Quair,
laurice Hewlett, Cloth, .50; House With
'he Green Shutters, George Douglas,
iloth, .50;

Non-Fiction

New Age Encyclopaedia 10 vols.,
loth, $10.00;

Juvenile
Ireezy Farm A. B. C

do
Jnele's Farm

|;aby's Book
'tush-a-bye Baby

Paper .30
Linen, .75
Paper, .30

Linen .75

Paper Boards .60
do .60

lam's Book of Fun do .60

J. M. DENT & SON
Fiction

Torchlight, Baroness Leonie Aminoff.

WOULD LAUNCH CAMPAIGN

WITH MASS MEETINGS

(Continued from page 47)
booksellers could supply autograph cop-
ies of any recent book by a living Can-
adian writer during the Book Week at no
additional charge. Prepared advertise-
ments for Canadian Book Week could be
set up and distributed to the booksellers'
trade. They could be included in every
pubishers' and a large number of book-
sellers',advertisements, and possibly used
on booksellers' and stationers' station-
cry. No doubt daily reports of Canad-
ian Book Week could be carried in snort
despatches throughout Canada, and news-
paper write-ups featuring Canadian
authors and their books, as well as edi-
torials, could be arranged for by the
Authors' Association.

Window display cards or posters could
be supplied to the trade and supplemen-
ted by individual posters by the various
publishers.

Steps should be taken through the
Department of Trade and Commerce to
have moving pictures taken of the Can-
adian authors meeting their reading pub-
lic at the bookseller's, or some similar
incidents, and include it in the news pic-
tures that circulate in the theatres
throughout Canada.

Slogans for the campaign should be
decided upon and window streamers and
other advertising material prepared well
in advance.

Special menu cards or slips to attach
to menu cards could be made and supplied
to all hotels which operate a news stand,
the dining cars on railway trains, and
the restaurants or lunch rooms in depart-
ment stores which have a book depart-
ment..

The cost of conducting the Children's
Book Week in the United States was in
the neighborhood of two thousand dollars,
and there is no doubt that it was the most
effective campaign ever conducted for
such a small amount. It should be an
easy matter to raise this amount for the
Canadiarj campaign, for contributions
could be solicited from publishers, book-
sellers, printers, binders and paper mak-
ers in Canada, and perhaps, the Authors'
Association would make a donation from
their funds.

Non-Fiction

The Dreamland of Reality, H. L. Hub-
bard; Life, E. J. Detmold; The Coat
Without a Seam, and other Poems,
Helen Gray Cone; Feelings and things,
Edna Kingsley Wallace; Wonderings and
Other Things, Edna Kingsley Wallace;
When We Were Little, Mary Fanny
Youngs; Sigurd; Our Golden Coolie, and
Other Comrades of the Road, Katharine
Lee Bates.

McCLELLAND & STEWART
Fiction^

Scaramouche, Rafael Sabatini; Blin-
kers, Horace Annesley Vachell; Tarzan
the Terrible, Edgar Rice Burroughs;
Non-Fiction

The Future of Local Government,G. D.
H. Cole; Moods of Life, Arthur Lynch.

THE RYERSON PRESS

Fiction

Far to Seek, Maud Diver, Cloth, $2.00;
Coquette, Frank Swinnerton, Cloth, $2.00
Too Old for Dolls, Anthony M. Ludovici,
Cloth, $2.00; House in Queen Anne
Square, W. D. Lyell, Cloth, $2.00; Old
Fighting Days, E. R. Punshon, Cloth,
$2.00; Jenny, S. Undsett, Cloth $2.50;
The Sworn Brothers, Gunnar Gunnar-
sson, Cloth, $2.50.

Child of the Slums
In "Almond Blossom", Olive Wadsley
tells the story of Dolores, a child of the
Spanish slums who enters upon an
operatic career and becomes famous.
The Book is being published by the Mc-
Clelland and Stewart.

On The Labor Question

"The Wages of Labor" McClelland and
Stewart, by William Graham is a sane
broad-minded discussion in which the au-
thor considers the wages of labor as
"The remuneration of all the people who
are doing something useful."

Was Farmer In Canada

Algernon Blackwood, is an English
author who has had a varied career. At
one time he farmed in Canada. He took
part in a rush to the gold fields, ran
a hotel, went into the dried milk bus-
iness, and worked on the New York
papers before he took to writing mys-
tical fiction. "The Wolves of God and
Other Fey Stories" McClelland and Stew-
art, is a volume of eerie, weird, and awe-
some happenings in great forests and the
lonely seas.

C. A. Bang Honored

His Majesty The King has been plea-
sed to confer The Order of the British
Empire on C. A. Bang. Joint-General
Manager of Messrs. Heinemann, publi-
shers. Mr. Bang has been associated for
nearly twenty years with Sydney S.
Pawling, and the late William Heine-
mann. He is vice-President of the Insti-
tute of British Poetry, Hon. Director of
the Italian Educationist Dr. Maria Mon-
tessorie's Training Courses, and also
Hon. Secretary to the League of Nations
Union.

In 1913 the Danish King conferred on
him the Knighthood of Denmark.

BOOKSELLER AND STATIONER

August, 1921

NEW GOODS— MISCELLANEOUS— NOVELTIES

School Books Held Up
Impossible to Have New
Geography out by Sept.

IT MAY be that the printers strike
will delay the preparation of school
text books required by the Depart-
ment of Education for the autumn term.
It has been found impossible, because
of the situation existing, to complete the
new geography for September, and ar-
rangements have been made to continue
the old one for another year.

Discussing th situation Hon, R. H.
Grant, Minister of Education, stated
that the strike had lasted much longer
than was expected, but the publishers
of Ontario school books were doing
their utmost to meet the department
in its fall requirements. All the chief
publishers of school text-books are af-
fected by the strike.

"Some months ago," said Hon. Mr.
Grant, "efforts were made to secure as
large stocks as possible of the books
most essential to the work of the
schools. From the figures Riven us by
the publishers within the last few days,
we believe that there are sufficient sup-
plies of all the school readers, the pub-
lic school arithmetic, and in fact public
school books generally, excepting the
geography.

"It has been found impossible to com-
plete the new geography for September,
and arrangements have been made with
the publishers to continue the old book
for another year. The new public school
histories will be delayed by the
strike, but no stone has been left un-
turned to secure adequate supplies of
both public and high school books. The
new high school books, the compo-
sition, the French reader and the
newly-authorized elementary biology
books, have been delayed by the strike,
but it is expected that they will all be
ready for the schools early in the aut-
umn term, probably during September."

HELD UP BY LABOR TROUBLES

The publication of "Stories Editors
Buy and Why," compiled by Jean Wick
(Small, Maynard & Company), in which
the magazine editors- explain their ideals
and needs, and present what they con-
sider their best stories, has been held up
by labor troubles. Other books from
the same house postponed for the same
reason are: "The Relation of Archaic to
Ultra-modern Music," by Katharine
Ruth Heyman; "The Aircraft Yearbook
for 1920"; "The Emerald Buddha," by
Joseph Bushnell Ames, and "Distant
Music," & book of poems by Edward J.
O'Brien, editor of "The Best Short
Stories," the standard authority on the
short story in America.

BAGS FOR MILADY

Another member of the leather goods
family has arrived, the Pilgrim Bag
having be<T. produced by several of New
York's progressive manufacturers and

also by some of Canada's largest manu-
facturers. The lines of this bag, as
shown in the bottom illustration, are
very graceful. The bag is unusually
roomy, containing plenty of space — even
more than the old-fashioned hand bag.
As the rame implies, it is modelled
along th 2 lines of the bag's carried by
the wives of the Pilgrim Fathers who
landed from the "Mayflower" at Ply-
mouth Rock. The leathers shown in this
design by one leading Canadian manu-
facturer are spider web, grained patent
leather, monkey grain morrocco, pyra-
mid two-tone leather, seal grain and
suede, the colors being brown, grey and
blue. The latest velvet bag, shown at the
top, is a circular pouch bag with flat
silver top, a mirror being concealed in
the lower side of the lid. This is a
smart roomy bag and is shown in taupe,

black, brown, and blue in chiffan velv<

with chenille tassel and pannier handl

Illustrations by courtesy of Canadia

Leather Products, Ltd.

GEORGE HAM'S BOOK

(Continued from page 49)
the Gods. But humor fails lamentab
when these same inconsistent but di
tressed looking ladies neglect to wear li
en dusters in January. That would be t!
limit of laughter provoking.

"Did you ever know of the queer wa
that some charitable gifts are utilize
Never hear of the convalescing patie
who was entirely without funds, and
kind friend sent her $25 to get hersi
fruit and milk and chicken and oth
patient's diet. And what do you thi
she did with the money? Bought hers<
a wrist watch. Say, wouldn't that fre
zle you?

"And did you ever meet such a fell<
as the Montreal man who lost the addrt;
of a Toronto friend, when half-way i
his journey to that city, and turned roull
and bought a ticket back to Montreal
get the address. And at the railw
depot were telegraph and telephone s -
tions. There's something hilariously fi
ny about that, isn't there?

"Isn't there something ridiculously 1
morous about thousands going out
strike when the ranks of the unemplojl
were never so large? And Johnny Bl
voting fifty millions of dollars to \.i
them for what they didn't do."

"Can't you smile over the re-enaat i
of the Blue Laws of Connecticut when
fellow couldn't even kiss his own wi ,
let alone his neighbor's on a Sabba
day, or the fact that a woman in Zi
City was fined for wearing short slee
which shamelessly exposed the lo\r
part of her arms — Oh, ye Gods!

"Do you remember in the old d;
when the programme at a theatre c
sisted of a tragedy and a farce ? V !
that come back again in real life ? Th
was a grim tragedy in Flanders and E
gium. There is now a ludicrous fa
in the Berlin trials as a roaring aft
piece. And, you must remember, n
lions were slain and billions of prope
was destroyed to give us Democra
We got it, we did, and- as we feel
dreadful autocracy we upi'oariously t
tinabulate at what the gods have gi -n
us. Tell me son, was there anything m e
grotesque than the thing we won?

"Is there no real rib tickler in — 1 1
isn't that enough for oneday? If lauj-
ter leads to longevity this generate
should live so long that they'll haveo
shoot a whole lot of people on I
urrection Day."

August, 1921

BOOKSELLER AND STATIONER— Advertising Section

CRP&QLA

Capitalizing On
Reputation

No. 8 "CRAYOLA"

Drawing Crayon for School andjHome

CrayolA,

Ei c H T TO^j|j« Color s

SCHOOD^XRAYONS

f0ftJ^CM|ONAL_C0lOSj«0RK

Have you our latest catalog illustrated
in colors? If not, let us know.

Binney & Smith Co.

81 Fulton Street

New York City

"HITS" and "MRS"

The Ladies' Club in Centerville, —

(The "Province" doesn't matter!) —
Met once a week, — and does so still, —

For tea and toast and chatter.
One day the subject: "GREETING CARDS"

Some member chanced to mention;
Discussion followed afterwards,

And all paid close attention.

One lady, — Mrs. Peddy Gree, —

Remarked: "Talk all you want to;
One firm has made a 'hit' with me,

And that is 'COUTTS', Toronto!
I used to wander through a store,

And waste much time in choosing;
But that is o'er for evermore,

A new plan I am using.

'COUTTS' CARDS I ask for, and I find,

For every time and season,
A card with verse or prose designed

To meet all wants in reason.
My husband says, 'COUTTS CARDS have
made .

A big 'HIT' with his 'MRS.'!'
It's true! And I advise 'THE TRADE'

To stock a line like this is!"

WILLIAM E. COUTTS

263 Adelaide Street, W.
TORONTO - CANADA

HIGHLAND
W LINEN

Whitley

Now being manufactured in our modern
plant in Toronto. Every process of
manufacture — the work of skilled Can-
adian labor. The finished product as
perfect as modern machinery and ex-
perienced craftsmen can produce.

OUR travellers are jusl starting out with a complete
Eaton, Crane cV Pike range of staple plain goods Pape-
tries and Tablets. One of these men will be calling on
you within the next few weeks. Don't think of this man as
a salesman— he's more than that, He will call on you not
merely to interest you in buying stationery— he will show
you how we are prepared to help you sell stationery.
When he calls, ask him about our magazine advertising, our
newspaper electros, our counter-displays and our window cut-
outs. In the meantime write to us for the August issue of
"Pull-Together." It will give you a fairly comprehensive
idea of how we help our agents to sell. Don't wait until to-
morrow— drop us a line right now while the subject is on
your mind.
EATON, CRANE & PIKE CO. OF CANADA, LIMITED

366 TO 378 ADELAIDE ST. WEST, TORONTO
Sponsors for Correctness in Correspondence

Manufacturers in Canada of

HIGHLAND
#■ LINEN

Qranes
dSnen d&ton

We extend a cordial invitation to the Trade visiting the Canadian National Exhibition to

inspect our new Canadian plant.

August, 1921

BOOKSELLER AND ST ATIONEB^ Advertising Section

BUY DIRECT FROM THE MAKER

Made-in-Canada

^ilgrim Bags
Jwagger Bags
/anity Purses
.ucille Bags
/elvet Bags
Jeauty Boxes

Writing Folios
Bill Folds
Letter Cases
Collar Boxes
Ladies' Belts
Children's Purses

CANADIAN LEATHER PRODUCTS

LIMITED ^=^=
144 FRONT STREET WEST

OPPOSITE UNION STATION

TORONTO

BOOKSELLER AND STATIONER— Advertising Section

August, 19!

Merchants need National Cash Registers
now more than ever before

(1) They stop mistakes.

(2) They stop losses.

(3) They decrease expenses.

(4) They improve trade.

(5) They increase profits.

We make cash registers for every line of business.

Price $110 and up.

Easy payments. Liberal allowances for old registers.
Old registers bought, sold, repaired, and exchanged.

We make cash re^istefrs for every line of business

NATIONAL

CASH REGISTER CO.

OF CANADA LIMITED

August, 1921

BOOKSELLER AND STATIONER— Advertising Section

The self' selling plate
glass display case. Lies
flat on counter. Write
for details.

You can sell this live item in addition to
what they ask for.

Sunday Tribune rotogravure.
Three sizes. Nine different
leathers. Sell from 40c to
$4p00. Each Kase wrapped
in tissue, enclosed in carton
and packed by the dozen in
silent salesman display box.
Counter handouts, window
snipes, newspaper electros,
etc., furnished free. Write
for full particulars. Address
Canadian Agent, Buxton,
Inc., Dept K., Springfield,

RfcUS.

Eastern Canada Agents

JULIAN SALE LEATHER

GOODS CO., Toronto

THE SALE that's velvet,
that costs you nothing
to get. is the sale you make
in addition to the particular
item the customers come in
to buy. That's the Buxton
KEYTAINER.

They sell on sight. We fur-
nish self -selling display
case, We advertise in
The Saturday Evening Post,
American Magazine, System,
New York Sunday Times
rotogravure and Chicago
Western Canada Agen ts
ROWLAND & CAMPBELL
LTD., Winnipeg

BUXTON

KE YTAI N E R

The original patented Key- Kase

School Bags

■mmw#>4t>.***i»>Mwm*mm>#

wmktoJ'

Made in Canada

By Canadian Workmen

For Canadian Children

Catalogue Upon Request

LIBRAIRIE BEAUCHEMIN, LIMITED

Manufacturing Stationers
79 St. James Street, Montreal

OST CARDS, Booklets, Mechan-
icals, Novelties, etc., for —

ST. VALENTINE DAY

EASTER

ST. PATRICK

are now being shown and our Travellers
will be calling on you at an early date.
The range is wonderful and prices are
rock bottom. Early deliveries guaran-
teed. Mail enquiries cheerfully attend-
ed to.

Are you keeping your Summer
stock of Locals and Fancy Post
Cards up to date- Write us
for <dl the latest designs.

The VALENTINE & SONS

United Publishing Co.,

Limited

60-62 FRONT STREET WEST

TORONTO

BOOKSELLER AND STATIONER— A dvertvting Section

August, 19

Back to Pre- War Prices

|r Moore Push-Pins

^m Glass Heads — Steel Points.

Moore Push-less Hangers

"The Hanger with the Twist''

To Hang Up Things

Also manufacturers of
Moore Push Maptacks and Thumbtacks.
These world-famous articles, constantly adver-
tised, are always in demand.
Price Lists and Descriptive Matter on request.

Moore Push-Pin Company

WAYNE JUNCTION, PHILADELPHIA

A popular

quick selling pen :

THE

"ROB ROY"

Made from flne eteel tad made
in ona of Birmingh.ip'. beel
equipped factories, this dan-ly
writing yen will proie a might;
flue seller for e»ery lire dealer.

Be sun to «*e aamplea before you order your now itock. You 11
find our price* are right.

Hinks, Wells & Co., Birmingham, Eng.

eS**'*i<>i< riiiiiiiiiniiniiiiitniiiiinnfiiiiiliiiiiiintliiiieiiiiiiiiniiniiiimmiiiiiiiiiiiitiiumtiiiiiiiiiiiirtiiiiiiiiiriiTiii iiniiiiinikiiii iifiiiiiiiiitiiikiiriiiiiiiiiri(iiiriiitiiiii(Miiiiiftiriiiiiiiiiiiitei u iiiiiiiiiiiiiMiiiiiliilliiiitiMNiiiiiiiiliiiMimiiiing

til

Factories
CZECHO-SLOVAKIA

and

~AI'~\(lfA[A(-\! J/

'mmmmm

Established
1790

Canadian Distributing Agent:

A. J. McCrae, 23 Scott street, Toronto, Canada

.-illlMIMIIIIIIIIIi!llllllillMllllllllllllllllllllllllllllllllll,limilli"Miii 1:1111 iiiiiiiiilMNIIIIIMIIIMIIIIIMIMIIIIIIIIMIIIIIMIMIIIIMMIIINIIIIMIIMIIIIMIMIMIMllllllllllllMIIIIIMIIIIIMIIIIIMIIIIMIIIIIII 1 1 1 1 1 1 1 1 1 1 1 1 II 1 1 1 : 1 1 1 1 1 1 1 1 1 1 1 II 1 1 1 1 1 1 1 1 1 1 1 J 1 1 1 1 Ml . 'IIIIiIIIIIIIIII1IiIMHIIII"11IIIIIK

ARTISTS MATERIALS

We carry a complete line of Artists Materials

Agents for Winsor & Newton. London. Eng.

A.RAMSAY & SON C°

EST'D. 18 42. MONTREAL.

The INDEX

that makes

PHONING

more convenient

FOR SALE BY
ALL JOBBERS

MANUFACTURED BY

CROWNOLO MANUFACTURING CO.

12 WEST 17th STREET, NEW YORK

August, 1921

BOOKSELLER AND STATIONER— Advertising Section

BUYERS' MARKET GUIDE

Hold the Line

Here's the line to hold

—John Heath's Tele-

|v Hp

phone Pen. You will

not hold it long be-

*L i^^l

cause it sells so quick-

ly. There's quality

about it. It writes

smoothly, never cor-

rodes, and lasts long.

f fl ^m\

Get connected with

{ the Telephone Pen for
1 quick sales.

■ Supplied bu all the leading Whole-

F sale Houses in Canada

Registered

London Eng. Export Agency

8 St. Bride Street

LONDON, E.C.

DESK PADS

Good Merchandise — Fair Prices

Satisfaction Guaranteed

on all specialties

Leather and Brass Corner

Desk Pads

(Flexible and stiff — 60 styles)

Glass Desk Pads

(3 styles — 3 sizes)

Cloth Covered Card Index

Cabinet

(Standard Sites)

SAINBERG & CO., Inc.

65 W. Houston St. New York

Canadian ReprumtaUti

Standard Distributing Co., Guy Block

Montreal, Que.

Excellent for holding Essays, Class Notes,
Lectures, Forms, Magazines, Reports,
Orders, etc.

Made in all size3.
to 2".

Capacity of back, %"

New lines —

Loose-Leaf Telephone Index to hang over

mouthpiece of phone.
School Rings.

Elbe No. 1 Eyelet Machine.
Student's Ring Books and Fillers.
ELBE FILE & BINDER CO., 215-217 Gr.ene Si.
New York City

TRADE DIRECTORY

ART SUPPLIES

Artists' Supply Co., 77 York St.. Toronto.
A. Ramsay & Son Co.. Montreal.

F. Weber & Co., 1220 Buttonwood St.. Philadelp-

hia, Pa.

BALLOONS, TOY

Stanyon Sales Co., Toronto.
Robinson & Murphy, Ltd., Montreal.

BINDERS

Elbe File and Binder Co., 97 Reade St., N. Y. City.

BLANK BOOKS

Boorum & Pease Co., Brooklyn, N.Y.

Buntin, Gillies & Co., Hamilton.

The Copp, Clark Co.. Toronto.

Dawson Ltd., W. V., Montreal, Toronto, Winnipeg.

Dominion Blank Book Co.. Berthierville, Que.

National Blank Book Co., Holyoke, Mass.

BLOTTING PAPERS

Eaton-Dikeman Co., Lee, Mass.
Menzies & Co., Ltd., Toronto.

CARBON PAPERS, ETC.

Mittag & Volger, Park Ridge, N.J.

CARDS

Alphalsa Pub. Co., 2-4 Scrutton St.. Finsbury,
London, Eng.
Wm. E. Coutts, 145 Adelaide St. W., Toronto.
Granger Freres, 43 Notre Dame St., Montreal.

CHAIR PADS

Can. Manufacturing of Novelty, 18 Boucher St.,
Montreal, Que.

CHALK

A. R. MacDougall & Co.. 468 King St. W.. Toronto

COMPASSES

Eagle Pencil Co., New York.

A. R. MacDougall & Co., 468 King St. W.. Toronto

CRAYONS

Binn»y * Smith. New York.

A. R. MacDougall & Co., 468 King St. West.
Toronto.

DICTIONARIES

G. & C. Merriam.
Laird & Lee, Chicago, 111.

DIVIDERS

Eagle Pencil Co.. New York.

A. R. MacDougall & Co., 468 King St. W.. Toronto

DRAWING MATERIALS

F. Weber & Co., Philadelphia, Pa.

ENGRAVING (Steel and Copper Pla'eN
Artistic Stationery Co., 164 Berkeley St., Toronto

ENVELOPES

Barber-Ellis Co., Toronto.

Runtin. Gillies & Co., Hamilton.

Copd. Clark Co.. Toronto.

W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg

Menzies & Co., Ltd., Toronto.

ENVELOPE MACHINES

Peter Carmichael & Co., Ltd., Cair/berwell, Lon-
don. S.E. 5. Eng.
David Car!aw & Sons Ltd.. Glasgow. Scotland.

ERASERS

Clyde Rubber Works, Renfrew, Scotland.
Menzies & Co.. Ltd., Toronto.
St. Mungo Mfg. Co., Glasgow, Scotland.
Weldon Robert? Rubber Co., Newark. N.J.

EXERCISE BOOKS

Canadian Pad & Paper Co., Ltd., 255 Wellington
W., Toronto.

RELIANCE

"The Ink You T ]VT|7"

Can Rely On" 11>I AV.

3 Points Of Distinction

I. Absolutely Permanent
2. Non-Corrosive
3. Beautiful Color

RELIANCE INK CO. LTD.

WINNIPEG.

WATERSTON'S

"BEE"

BRAND

MARK

SEALING WAX

Factory:
Warriton Works, Edinburgh, Scotland

The F-B Loose Leaf
Holder

Pat. May 13, 1913

The most demanded and cheapest
transfer binder. Adjustable to size of
paper and distance between punch
holes. Exchangeable posts. Wholesale
$2.50 per dozen. Send for particulars.

F-B MANUFACTURINGCO.

1228 Intervale Avenue, New York

BOOKSELLER AND STATIONER— A dvertising Section

August, 192

Dexter's

STAR

MANIFOLD

LINEN

With unlimited use*. Star Manifold
Linen is a stock that practically •▼•rr
customer you have could use, — par-
ticularly for foreign letters. Attrac-
tive, strong, durable and beautifully
finished; suitable for pen as well as
typewriter. For all kinds of office
systems, Star Manifold is a recog-
nized business necessity.

Send for samples and prices.

C.H. Dexter & Sons, Inc.

Windsor Locks, Connecticut

c|ovualb0NLY$1-5o

&EA KNOWLEDGE

320 Pages ILLUSTRATED

By Dr.WINFIELD SCOTT HALL, PhO.

Noted A uthority and Lecturer
PLAIN TRUTHS OF SEX LIFE—

What every young min and young
woman, every young wife and young
husband, every father and mother,
teacnerand nurse should know.
Sex Facts Hitherto Misunderstood
In plain wrapper for only ,,. _-
postage 10 cents estra, «p 1 .51)

McClelland & stewart

Limited

215 Victoria Street,
TORONTO

|p&HMf§

Defiance A Clips

Defiance Mfg. Co

384 Broadway, New York

EYELETTING MACHINES AND EYELETS
Elbe File and Binder Co., New York, N.Y.
Menziea & Co., Ltd.. Toronto.

FANCY PAPERS, TISSUES AND BOXES

Dennison Manufacturing Co., Boston.
Menzies & Co., Ltd., Toronto.

FILES

Elbe File and Binder Co.. 97 Reade St. New York.

FOUNTAIN PENS

Mabie, Todd & Co., 473 College St., Toronto.

A. R. MacDougall & Co., 468 King St. W.. Toronto.

L. E. Waterman, Montreal. Que.

Willard Pen Co., New York.

FRENCH IVORY

Pugh Specialty Co., 38 Clifford St., Toronto.

GREETING CARDS, POST CARDS, ETC.

Artistic Stationery Co., 164 Berkeley St., Toronto.

W. E. Coutts, 145 Adelaide St. W., Toronto.

Menzies & Co., Ltd., Toronto.

A. R. MacDougall & Co., Toronto.

Pugh Specialty Co., 38-42 Clifford St., Toronto.

Valentine & Sons Publishing Co.. Toronto.

INKS, MUCILAGE AND GUMS

Chas. M. Higgins & Co., Brooklyn, N.Y.

The Carter Ink Co., Montreal.

W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg.

Reliance Ink Co., Winnipeg, Man.

S. S. Stafford Co., Toronto.

"Glucine." Menzies & Co., Ltd., 439 King St. W.,

Toronto.
F. Weber & Co., Philadelphia, Pa.

INDELIBLE INK

Carter's Ink Co.. Montreal. ..

Payson's Indelible Ink.

S. S. Stafford Co.. Toronto.

INKSTANDS

Frank A. Weeks Mfg. Co.. New York.

A. R. MacDougall & Co:. 468 King St. W., Toronto.

LEAD AND COPYING PENCILS

Amercan Lead Pencil Co., New York.

Wm. Cane & Sons, Newmarket. Ont.

Eagle Pencil Co., 703 E. 13th St.. New York.

Kohinoor Pencil Co., 34 E. 23rd St., New York.

A. R. MacDougall & Co.. 468 King St. W.. Toronto.

Menzies & Co., Ltd.. Toronto.

LEATHER GOODS

Can. Leather Products Ltd., Toronto.
Julian Sale Leather Goods Co., Toronto.
Western Leather Goods Co., Ltd., Toronto.
Harper- Woodhead & Co., London, Eng.
Anglo-American Mfg. Co., London, Eng.

LOOSE LEAF BOOKS. BINDERS AND
HOLDERS

Boorum & Pease Co., Brooklyn.

Buntin, Gillies & Co., Hamilton.

W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg.

Goes Lithographing Co., Chicago.

The Copp, Clark Co.. Toronto.

Luckett Loose Leaf, Ltd., 539 King St. W., Toronto

National Blank Book Co., Holyoke, Mase.

Elbe File and Binder Co.. 97 Reade St.. N. Y. City.

F. B. Mfg. Co., 1228 Intervale Ave., N.Y.

MAPS AND GLOBES

The Copp, Clark Co., Toronto.

MEMO PADS

Robinson Mfg. Co., Westfield, Mass.
Sainberg & Co., New York.

MAP TACKS

Moore Push-Pln Co.. Philadelphia, Pa.

MUSICAL MERCHANDISE

Mus. Merch. Sales Co., 79 Wellington St., W.,
Toronto.

PAPER BALERS

Climax Baler Co., Hamilton, Ont.

PAPER CUTTERS

Golding Mfg. Co., Franklin, Mass.

PAPER FASTENERS

Alex. H. Irvin Co., Curwensville, Penna.
Noesting Pin Ticket Co., Mt. Vernon, N.Y.
O. K. Manufacturing Co., Syracuse, N.Y.

PAPETERIES AND WRITING PAPERS

Barber-Ellis Co., Toronto.

Buntin, Gillies & Co., Toronto.

Clark Bros. & Co., Winnipeg, Man.

The Copp, Clark Co., Toronto.

W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg.
C. H. Dexter & Sons, Windsor Locks, Conn.
A. R. MacDougall & Co., 468 Kink St. W., Toronto.
Eaton, Crane & Pike Cp. of Canada. Ltd., Toronto.

"PARAGON" Inkstands

in a large variety

Manufactured by

FRANK A. WEEKS MFG. CO.

93 JOHN ST., NEW YORK
Canadian Jobbers Carry Stock

DR. STALL'S
FAMOUS BOOKS

Best Sellers Among Book Staples

Self and Sex Series

Know.
What a Man of 45 Ought to Know.

Four Books to Women: —
What a Young Girl Ought to Know.
What a Young Woman Ought to

Know.
What a Young Wife Ought to

Know.
What a Woman of 45 Ought to

Know.

$1.35 Each.

THE RYERSON PRESS

Publishers Toronto

PLAYTHINGS,

The American Toy Journal

»18th year of pub-
lication and the
largest Toy Maga-
zine in the World.
The e d i torial
pages give all the
news of the In-
dustry and there
_^ are 300 to 500
Hi Business An-
nounceme n t s in
every issue.

Subscription--$2.00 per year
Foreign $3.00

Send your subscription NOW

PLAYTHINGS

118 E. 28th Street

NEW YORK

August, 1921

BOOKSELLER AND STATIONER— Advertising Section

The R. S. Williams &
Sons Co., Limited

Edison Phonograph Distributors

Musical
Instruments
of Quality.

Write for Catalogs.

ISWUliAMStSSS

Winnipeg, Calgary, Montreal, Toronto

Crucible Pens

BRITISH

25 VARIETIES.
Send for price list

The Copp, Clark Co.,

TORONTO

CANADA

Established 20 Years

W. S. TURTON & CO.

30 and 32 Gravel Lane

SALFORD

Manchester, England

Manufacturers of Special Lines
in Counting Frames, Black-
boards and Easels, Dolls' Bed-
steads, Kites, Toy Fishing Nets.

MADE-IN-CANADA

Dolls, Postcards
and Novelties

WE ALSO CARRY
IMPORTED LINES

SAMPLES AND PRICES
UPON APPLICA TION.

International Fine Art Co.

LIMITED

437 St. Paul Street West

MONTREAL

Menzies & Co., Ltd., Toronto.

The Rolland Paper Co., Ltd., Montreal.

PENNANTS
Can. Manufacturing of Novelty, 13 Boucher St.,

Montreal, Que.
Pugh Specialty Co., 38 Clifford St., Toronto.

PEN3
Esterbrooke Pen Mfg. Co., Camden, NJ.
Copp, Clark Co., Toronto:
John Heath, 8 St. Bride St., London, Eng.

PHONOGRAPHS AND* RECORDS
Mus. Merch. Sales Co.. 79 Wellington St., W.,

Toronto.
R. S. Williams & Co., Toronto.

PILLOW COVERS

Can. Manufacturing of Novelty, 13 Boucher St.,
Montreal, Que.

PHOTO ALBUMS

Crown Novelty Co.. 188 Adelaide St. W., Toronto.

PICTURE FRAMES
G. L. Irish, Toronto.

PIN TICKETS
Noesting Pin Ticket Co., Mount Vernon," N.Y.

PLATE PRINTING

Artistic Stationery Co., 164 Berkeley St., Toronto.

PLAYING CARDS

A. O. Hurst (Goodall'e), 32 Front St., Toronto.
U. S. Playing Card Co., Windsor, Ont.

PUSH-PINS

Moore Push-Pin Co., Philadelphia, Pa.
PUSH-LESS HANGERS

Moore Push-Pin Co.. Philadelphia. Pa.
RELIGIOUS ARTICLES.

W. E. Blake & Son, 123 Church St., Toronto.
Grenger Freres, 43 Notre Dame W., Montreal.

RUBBER STAMPS, STENCILS, ETC.
Fulton Specialty Co.. Elizabeth. N.J.

B. V. Volger Mfg. Co., Passaic, N.J.

SCHOOL BAGS
Beauchemin, Limitee.

SCHOOL SUPPLIES
Copp, Clark Co., Toronto.
Buntin, Gillies & Co., Hamilton.
A. R. MacDougall & Co., Toronto.

SHEET MUSIC
McKinley Music Co.. 1501-15 E. 55th St.. Chicago.
Leo. Feist Ltd., 193 Yonge St.. Toronto.

SHORTHAND BOOKS
Sir Isaac Pitman & Sons, Ltd., 27 Simpson Ave.,
Toronto.

STATIONERS' SUNDRIES
Buntin, Gillies & Co.. Hamilton.

The Copp, Clark Co.. Wholesale Stationers, To-
ronto.
Clark Bros. & Co.. Ltd.. Winning. Man.
Crown Stationery Co., 12 West 17th St., New York.
W. V. Dawson, Ltd.. Montreal, Toronto, Winnipeg.

STEEL WRITING PENS
John Heath. 8 St. Bride St. E.C.. London.
Hinks. Wells & Co.. Birmingham, Eng.
Esterbrook Pen Co.. Brown Bros., Ltd., Toronto,

Canadian Representatives.
A. R. MacDougall & Co.. Toronto.

(John Mitchell's Pens)
Moore Push-Pin Co., Philadelphia. Ta.
Noesting Pin Ticket Co.. "Mt. Vernon. N.Y.

TICKET PUNCHES
Fred J. Meyers Mfg. Co., Hamilton, Ont.
TOYS. DOLLS PUZZLES, ETC.
Ford Co., Ltd.. R. S.. Vancouver.
A C. Gilbert-Menzies Co.. Ltd., Toronto.
Island Toy & Mfg. Co., Ltd.. Walthamstow, Lon-
don E. 17, England.
Meccano Toy Co.. Ltd.. 71 W. 23rd St., New York
Moddelit Mfg. Co., St. Paul'e, Bristol, Eng.
Morimura Bros.. 53 W. 23rd St., New York.
Nerlich & Co., 146 Front St. W., Toronto.
Northern Commission Co., Boston.
W. S. Turton & Co., 30-32 Grand Lane, London,
England.

WRITING PADS
Canadian Pad & faper Co., Ltd., Toronto.

. SPECIALISTS IN
NOVELTIES for CARNIVALS
DANCES, ETC.

Manufacturers of

High Grade Pennants, Cushion Tops,

Felt Emblems, Paper Hats, Advertising

Novelties.

Brantford Felt Novelty Company
Brantford -- Canada

Travellers are out

how with complete

lines.

French Ivory.

Greeting Cards and Post Cards for

all occasions.
Purses and Wallets.
Pennants, Cushions and Textile

Novelties.
Supplies for Celebrations, Old

Boys' Reunions, etc.
Souvenir Novelties (a tremendous

variety).
Christmas Stockings.
Conservo Lunch Sets, Splashers,

Table Sets, Infants' Bibs and

Sets.
The product of five factories we
own or control.

Pugh Specialty Co., Ltd.

38 to 42 Clifford St., Toronto, Canada

CODE WILL FIRM

Simple, clear and concise

Ready-made Will

Price $2.00 per dozen.

The Copp, Clark Company, Limited

517 Wellington St. West - Toronto

••AAAAAAAAAAAAAAAAAAAAAA«f

•^ The Guarantee of Quality"

■4 ^ ■ ■

I J-ULTON

< Self-Inking

5 Stamp Pads

y I

Line Daters p.
Numberers ►
Sign Markers ^
Rubber Type ►
Printing ►
Outfits £

M Manufactured by ►

^ FULTON SPECIALTY CO. ►

^ Elizabeth, New Jersey J

••Y Y T Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y»«

THOUSANDS
of DEALERS

Are finding "FEIST
SONGS" a most pro-
fitable line.

Music sales were never
larger than they are
to-day.

Write. u.s:for Prices, etc.

LEO FEIST LTD.

193 Yonge St. Toronto

BOOKSELLER AND STATIONER— A dvertising Section

August, 19

GET THE BEST! BLOTTING PAPER

MANUFACTURED BY

THE EATON-DIKEMAN COMPANY, Lee, Massachusetts, U.S.A.

THE FOLLOWING WELL-KNOWN BRANDS CARRIED IN STOCK

Magnet Columbian Lenox Arlington Wavelet Housatonic

Matrix and Filter Papers

FOR SALE BY THE LEADING JOBBERS IN PAPER

INDEX TO ADVERTISERS

Allen, Thomas Front cover

American Lead Pencil Company 21

Beauchemin 10

Binney and Smith Company 55

Boo rum & Pease 21

Brantford Felt Company 68

Buntin, Gillies & Co Back Cover

Buxton Inc 59

Canadian Leather Products ' 57

Canadian Pad & Paper Co., Ltd 10

Cane & Sons, Ltd., William 41

2(i

Elbe File and Binder Company 61

Esterbrook Pen Mfg. Co 46

F. B. Manufacturing Company 61

National Cash Register Co.
Nelson & Sons, Thos

Feist Ltd., Leo.

Fulton Specialty Company

Grosset & Dunlop
Golding Mfg. Co.

63
63

Pencil Exchange
Playthings

Heath & Co., John 61

Ramsay & Sons, A

Reliance Ink Company i

Robertson & Murphy Inside Front Co -

Robinson Mfg. Co I

Rolland Paper Co I

Ryerson Press

Carter Ink Company

Clarotype Co

Clyde Rubber Works

Cooke & Cobb Co

Copp-CIark Company

Coutts, W. E

Crownola Manufacturing Co.

Henley, N. W

Higgins & Co., Charles M.

Hinks. Wells & Co

International Fine Art

Dawson, Ltd., W. V 40

Defiance Manufacturing Company 62

Dexter & Sons, Inc., C. H 62

Diamond State Fibre 19

Dixon Crucible Co., Jos 24

Dom. Blank Book Co., Ltd 20

Eagle Rubber Co Inside back cover

Eaton Crane & Pike 56

Eaton-Dikeman Company 64

Koohinoor Pencil Co.

Luckett Loose Leaf Co., Ltd.

2
46
60
62

Sainberg, L

Stafford Inc.. S. S.
St. Mungo Mfg. Co.
Supreme Novelty Co.

W. S. Turton

MacDougall & Co 22-23

McClelland & Stewart, Ltd 1, 62

Menzies & Co. Ltd 42

Mittag & Volger Inc 40

Moore Push Pin Company 60

Turton W. S.

N
National Blank Book Company

Watetrman, L. E

Waterston & Sons, Ltd., George 25,

Weeks Manufacturing Co. Frank A

Weldon Roberts Rubber Company

Williams R. S

W5 lson Jones Loose Leaf Co ■

Send

For

Your

Copy

To-day

Because of an unusually well balanced and complete editorial
service, The Financial Post of Canada is carefully read by
Canada's foremost business executives — financial directors —
salesmanagers and investors. It contains business and financial
information valuable to any forward-looking business men.

One evening spent with it in the quiet of your own home will
answer all your questions about The Financial Post.

The Financial Post

143 University Avenue, Toronto

Mention This Paper When Answering Advts.

BOOKSELLER AND STATIONER

■HA'

i^^"**!*^

Rubber Toys

Balloons -Balls

Supplied in two sizes.
The 5c retail assort-
ment contains 144
pieces in fine styles.

The 10c retail assort-
ment contains 72
pieces in four styles.

Eagle Brand Balloons Will Get A Rise From
Your Trade — Better Profits

Dealers handling Eagle Brand Balloons arc
impressed by the quick turnover and the large
repeat business they brin^
They yield a good profit and in no way inter-
fere with regular sales. Aside from being good
sellers, Eagle Brand Balloons are exceptionally
good balloons, made from a special grade of
pure live rubber and each balloon is carefully
tested and inspected for imperfections.
Win the good will of your trade by selling them
balloons thai appeal to the kiddies
Eagle Balloons inflate to a larger size, last long-
er and have brighter colors and decoration- than
ordinary balloons. They arc made in a great-
er variety of sizes and styles: air and gas bal-
loons, sausages, squawkers, valve balloons and
»icture balloons.
Write today for prices and samples.
Selling Agents

MENZIES & COMPANY, Limited

439 King St. W., TORONTO

WE SELL
THROUGH
JOBBERS
ONLY

THE EAGLE RUBBER CO.

ASHLAND-OHIO -USA-
new YORK OFFICE 35 UNION SQUARE

"•■l

, i

BOOKSELLER AND STATIONER

SCHOOL SUPPLIES

Perhaps you have overlooked some lines when plac-
ing your school order. School Opening Day is too late
to remedy this. Look over your stock now, and mail
us a list of vovir wants. Letter, Telegram and Tele-
phone orders will be promptly filled.

SCRIBBLERS, EXERCISE BOOKS BLACK BOARD BRUSHES also

and NOTE BOOKS
FOOLSCAP and EXAM. CAP.
CRAYONS and WATERCOLORS
DRAWING MATERIALS
ERASERS
RULERS

SLATES and SLATE PENCILS
PENCIL SHARPENERS

POINTERS and SLATED CLOTH
SCHOOL BAGS
PENCIL BOXES
MICROSCOPES
INKS and ADHESIVES
PENCILS
PENHOLDERS
PENS

PARKER FOUNTAIN PENS

D»

I I

PUBLISHED MONTHLY SINCE 1884.

FEATURING THE 1921 FALL BOOK CATALOGUE

otedler-Stetioner

Vol. XXXVII. No. 9

<c\o»D orrrce eQO(p^e<VT journal

THE MACLEAN PUBLISHING COMPANY. LIMITED
. Publication Ofice: Toronto, Canada.

SEPTEMBER 1921

VMfTMt

Manufactured for SO YEARS by the makers of

"Swan" Fountain Pens

Away back in the days before Confederation,

'Swan" Fountain pe^e^htT lars ag . °\ l^J^
SS^^S^^--*" ^ POX lrnce^eaiue;Todth:
Economical for Office use and bes t for Fountain pens.

The Steadily Increasing

popularity of the Swan
Self-filling Fountpen is
due to the satisfaction
which every pen gives.

The exclusive Use

of Natural Hard Iridium
insures long life to the
point. Mabie, Todd &
Company's Gold nibs
have never been equal-
led for smoothness and
resiliency.

Swan
Ink

*ABlE TODD & C5 -
"*«!!« or SvWNPf.

N°-2- 2°Z- N°-40- 40 Oz. No.4. 4Qz

Complete illustrated Catalogue with discounts on request.

MABIE, TODD & CO.

THE MAKERS

London Paris Toronto New York

Chicago

BOOKSELLER AND STATIONER

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PENEX" PENCILS

Are Known Throughout the World

"Semi-Hex," "Kim-ber-ley," "Supreme," "Loval"
and "Pacific" are leaders in the pencil field. Qual-
ity, workmanship and writing comfort are empha-
sized in every "Penex" Pencil.

Our sixteen years of successful pencil-making-
experience assures your customers of the world's
biggest pencil values, both in quality and price.

May we send you samples and quotations on our
complete line?

PENCIL EXCHANGE, Inc.

MANUFACTURERS
Jersey City, - New Jersey

"THERE'S A PENEX PENCIL FOR EVERY PUR-
POSE AND PURSE."

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September, 1921

BOOKSELLER AND STATIONER— Advertising Section

Kolok Carbons, Typewriter Ribbons
and Stamp Pads

"Made in England'*

They All Create Good Impressions

Kolok Self Inking Stamp Pads

Kolok Carbons are made in
Five Colors /71 and Four Weights

1. Matlo in five colors and three sizes. •

2. Brilliant colors Which match ail the ordinary shades of type-

written matter.

3. Inks which will not dry out from the pad in any climate.

•1. Suierfine texture of pad covering which ensures clear and un-
broken impressions from the stamp.

.">. Solidity of construction, which guarantees an uniformly smooth- sur-
face.

6. Perfect impregnation of the pad which prevents the ink rising to

the surface in blotches.

7. A box which is an ornament to any desk, and which opens and

closes so easily that there is no inducement to leave it open
and so collect dust.

The KOLOK range of Carbon Papers offers the possibility of
satisfying these various demands, either of price or quality. Whatever
the work and on no matter what machine there is a KOLOK Carbon
which will do it.

Let Us Have Your Order For

KOLOK T. W. Ribbons that are made from the best cotton fabric,
which is superior to any other material for this purpose. This fabric
is made in Lancashire, England, and is specially woven to give the
maximum durability combined with the finest texture.

Here's A Line of Steel Pens Worth While

JOHN MITCHELL, Birmingham, Eng.

Pen Maker to the King
Established 1822.

In the year 1822 John Mitchell invented the Press Tools used in the various processes of Pen making
We Carry A Large Stock of all Popular Pens

School Board

Pen

3 points.

Elastic
Pen

3 points.

Velvet Stub
No. 544.

Falcon Pen
No. 570

Railway Pen

No. 576.

Readywriter
No. 178

Send for Sample Card and Price List. We are in position to serve you promptly.

7IRMacDou^aU * (s>-/Jmi^4$^l^nA^

BOOKSELLER AND STATIONER— Advertising Section September, 1921

The Julian Sale Leather Goods Company

CATALOGUE

FORTY-ONE

TO BE READY TO MAIL ON OCTOBER FIFTEENTH

To use a homely expression
Catalogue Number "41"
"speaks for itself" and should
be a most acceptable and com-
prehensive buying guide for the
trade.

The merchandise illustrated
and described gives you an ex-
cellent line on the lines made
and sold by "Julian Sale" — but
there are many perhaps just as
attractive and just as valuable
to your own particular assort-
ment which space in No. "41"
could not accommodate.

The catalogue will be ready
for mailing on or about the
15th of October — we believe it
to be one of the best we have
issued up to now, and in due
course it will reach every
member of the trade to whom
it will be of interest — to be
sure that your name is on the
list for a copy of CATALOGUE
No. 41 send a post card request
by return mail — and then
watch for it at mailing date
— October 15th.

"Julian Sale" Goods are
manufactured under ideal
conditions — the plant is
one of the largest on the
continent producing high
class leather goods and novel-
ties— bright, clean, sanitary —
and most modernly appointed
— and the goods produced in
the "Julian Sale" factories are
sold on their quality and value
merit.

Catalogue No. 41 will be a
first rate introduction to the
house. SEE THAT YOU GET
IT.

THE JULIAN SALE
LEATHER GOODS
COMPANY - LIMITED

WHOLESALE - FACTORIES
OFFICES - SAMPLE ROOMS

600 KING ST. W., TORONTO

Leather Suit Cases

Travelling Bags

Writing Cases

Letter Cases

Dressing Cases

Swagger Bags

Lucille Bags

Canadian Beauty Bags

Vanity Cases

Silk Bags

Leather Bags

Suede Bags

Strap Handle Purses

Coin Purses

Portsea and Tray Purses

Clasp Purses

Safety Pockets

Music Holders

Manicure Cases

Handkerchief Cases

Tie Cases

Collar Bags

Toilet Rolls

Military Brushes

Military Brush Cases

Tohacco Pouches

Playing Card Cases

Bill Folds

Bill Books

Money Belts

Coat Hangers and Cases

Card Cases

Wrist Watch Straps

Flasks, etc., etc.

September, 1921

BOOKSELLER AND STATIONER— Advertising Section

L^_

"CLUplNE IS A STICKER.!"

5-oz. size, with cap and brush, 30c retail
11-oz. size, with cap and brush, 60c retail
32-oz. size, for refilling - - - $1.00 retail

GET THE LION'S SHARE

of Business by Stocking Up with Lyons

Order Your Fall and Winter Shipment - NOW

All liquid adhesive shipments after November first are
in risk of frost. A good winter stock will guarantee
against loss of sales right from December to April.

Glucine is guaranteed not to go bad or dry up. School
boards adopt it wherever it has been submitted.

LYONS BANK WAX

Now Carried in Stock in 5's, 10's, 20's and 40 Stick; also Perfumed Wax

LYONS B B Writing, Scarlet and Fountain Pen Ink stocked in Toronto

Manufactured by LYONS INK, LIMITED, MANCHESTER, ENGLAND

Canadian Agents

MENZIES & COMPANY, LIMITED

439 KING STREET WEST, TORONTO

BOOKSELLER AND STATIONER— Advertising Section

September, 1921

Loose Leaf
Devices

and "Blank "Books

The same care and
quality that has dis-
tinguished B6P pro-
ducts for 80 year5,enters
into the manufacture of
our Loose Leaf Devices

Sold only through dealers

Star?AarA

Blank Bp A*

BOORUM 6 PEASE CO.

NEW YORK

CANE'S

Two
Big

Reasons
Why

You Can
Make

More
Money

Made-in-Canada"

PENCILS

Because "Made-in-Canada" Pencils
possess a quality just as good as im-
ported brands. Because the price is
considerably lower as you have no
duty and no exchange to pay.

If you will drop us a line we will for-
ward samples direct. Your jobber will
quote you prices and discounts.

The William Cane & Sons Company Limited

NEWMARKET, CANADA
Manufacturers of Lead Pencils in Canada Completely.

September, 1921

BOOKSELLER AND STATIONER— A dvertidng Section

ANNOUNCING-

a most complete and attractive
line of Valentine, Easter and St.
Patrick's Day Cards.

Our travellers are now showing
samples of:

LACE VALENTINES
MECHANICAL NOVELTIES

CUT-OUTS

BOOKLETS, FOLDERS

INDIVIDUAL BOXED NOVELTIES

VALENTINE POST CARDS

EASTER POST CARDS

ST. PATRICK'S DAY POST CARDS

TALLY CARDS and PLACE CARDS

All of the above are of new and original
designs and the values are the best
shown for some years past.

We are also in position to fill
orders for Comic Sheet Valentines
printed in either English or French.
These are made throughout right
in our own plant. In previous years
Comic Sheet Valentines had to be
imported.

Wait for our travellers. It will pay
you to do so.

The Copp, Clark Co.,
Limited

Toronto

Canada

saving
words

The merchant who sells

Carter
Carbon
Papers

rarely has to explain.

For he knows and the customer knows that you
can rely on Carter Carbons as you rely on Carter
Inks, that both are the product of a manufactur-
er with 60 years' experience; that Carter Carbons
are made of the best pigments, papers, oils and
fabics, specially combined to meet the varying
and numerous requirements of fastidious users.

But try to force a carbon of uncertain pedigree
on a shrewd buyer — and watch the language multi-
ply! If it stops with the actual sale, you're lucky,
if the customer comes back for more words, not
so lucky.

Carter customers come back for more Carter's,
not more words of explanatiom.

Made in Canada

The Carter's Ink Company

MOUNT ROYAL AVENUE AND
DROLET STREET

Montreal

Quebec

BOOKSELLER AND STATIONER— Advertising Section

September, 1921

The 1921 Holiday Gift Catalogue

to be published in

NOVEMBER

Gift Suggestions

A Holiday Gift Catalogue
of Suitable Gifts
for all members of the family

Your Name H

ere

Every effort will be made
to make the cover design
of this catalogue the most
attractive yet published.
As usual it will be in two
colors, probably red and
green. Your name will be
imprinted on the cover
without extra charge.

Bigger and better than ever. New edi-
torial features. A more attractive cov-
A catalogue that will multiply the

public's estimation of your
real business producer.

store. A

Available with your name imprint-
ed on the cover just at the time
when the greatest advertising ef-
fort must be made to get your
share of holiday trade.

We anticipate a demand for at least
30,000 of this year's catalogue.

How Many Can You Use?

>ne progressive bookseller has already asked for a price on 1,000 to
,000 reprints of the Holiday Gift Catalogue. You should be able to
use at least as many. If you have not a regular mailing list, make
ip a list of all the worthwhile families in your local phone book. That
should amount to several hundred names. Then order several hundred additional, to
place on your counter for free distribution among the folks that enter your store. Make
a display of Catalogues in your window with a show card to tell the passer-by that they
are free. Make them the real "business getters" that hundreds of booksellers and sta-
tioners have proven them to be in previous years. There are few booksellers and sta-
tioners that cannot make use of 500 copies. You can probably use more. Fill out the
coupon below and be sure you order enough. Don't miss the opportunity to get all the
business you can.

HOLIDAY GIFT CATALOGUE

BOOKSELLER & STATIONER, Date

143-153 University Ave-, Toronto.

Enter our order for copies of the 1921 Holiday Gift Catalogue (20 pages or over) as will

-tppear in the November issue of BOOKSELLER & STATIONER. Our name to be imprinted on front
cover.

Price $5.00 per 100 copies.

Name

Place

Please Write Plainly

. Prov.

September, 1921

BOOKSELLER AND STATIONER— Advertising Section

The Big Demand Today

Up-to-date

STAMP ALBUMS

Printed in French and English

No. 491— THE EVERYLAND

One hundred pages. Hundreds of illus-
trations, including many war stamps. Per
dozen $6.00.

No. 217— THE VICTORY

No. 218— THE VICTORY

Two hundred pages. Cloth
cover. Per dozen $10.20.

Two hundred pages. Illustra-
tions. Holds nearly 5,000
stamps. Per dozen $8.00.

No. 219 — THE VICTORY — Crocodile cloth c over with gold lettering and extra pages
and guards. Per dozen $14.40.

The
Triumph

To hold nearly

10,000

stamps

No. 109 — THE TRIUMPH. Artistic cloth cover. Per dozen $18.00.

No. 110 — THE TRIUMPH. Linen grained cloth cover with guards. Per dozen $25.20.

No. Ill — THE TRIUMPH. Morocco grained cloth cover with guards. Per dozen $30.00.

No. 112 — THE TRIUMPH. Colored edges and extra pages to hold 12,000 stamps. Per
dozen $36.00.

No. 113 — THE TRIUMPH. Pages printed on one side paper only. Art canvas cloth
cover with guards. Per dozen $48.00.

A packet of tasteless stamp hinges with each album.

Peerless Stamp Hinges

Each containing 1000 hinges in metal box. Per dozen $3.00.

The Copp, Clark Company, Limited

517 Wellington St. W. Toronto, Ontario

BOOKSELLER AND STATIONER— A dvertising Section

September, 1921

Published Monthly
Since 1884

Member Audit Bureau
of Circulations

amd orrcce eoofpfoewT journal

CONTENTS

Grievances of Booksellers Aired at Convention 13-14

Striking: Magazine Window in Yarmouth, N.S 14

Information Bureau for Travellers in Montreal Store 15

E. G. Nelson Company, St. John, N.B., Prepared to Help 16

Two Big Campaigns in November 17

Wants of Customers Carefully Studied 18

System in Store Appeals to Public 19

The Value of School Day Scenes 20

Is the Cheap Thriller Dead or Doomed? 27

Talented English Publisher's Views 28

Latest Books For Fall Reviewed 29-44

Chats About Books and Their Activities 45-47

Tobacco — Magazine Combination Pays 57

Retailer Securing Recognition Now 58-59

Lending Library Should Pay Rent 60

Alberta Firm Conducts Cash Business 61

"A Serious Prospect for Authors" 62

An All-Canadian Prize Contest 63

New Goods — Miscellaneous — Novelties 64

The MacLean Publishing- Company, Limited

JOHN BAYNE MACLEAN, President. H. T. HUNTER, Vice-President.

H. V. TYRRELL, General Manager.
Publishers of Bookseller and Stationer, Hardware and Metal, The Financial Post, MacLean's Magazine,
Farmers' Magazine, Canadian Grocer, Dry Goods Review, Men's Wear Review, Printer and Publisher,
Canadian Machinery and Manufacturing News, Power House, Sanitary Engineer, Canadian Foundryman,
Marine Engineering of Canada, Canadian Motor, Tractor and Implement Trade Journal, Druggists' Weekly.
Cable Address, Macpubco, Toronto ; Atabek, London, Eng.
ESTABLISHED 1884.

BOOKSELLER AND STATIONER

GEO. D. DAVIS, Manager.
W. C. A. MOFFATT, Editor. R. M. BARBOUR, Advertising; Manager.

CHIEF OFFICES

CANADA— Montreal, A. B. Caswell, Southam Bldg., 128 Bleury St., Phone Plateau 946 ; Toronto, 143-153
University Ave., Telephone Adel. 5740; Winnipeg. E. H. Hawkins, 901 Confederation Life Bldg.,
Telephone A. 3773 ; Vancouver, (R. A. Hunter, 314 Carter-Cotton Building, 198 Hastings St. West.

GREAT BRITAIN— LONDON, The MacLean Company of Great Britain, Limited, 88 Fleet Street, E.C., E. J.
Dodd, Director, Telephone Central 12960. Cable Address : Atabek, London, England.

SUBSCRIPTION PRICE— Canada, $2.00 a year; United States, S2.50 a year; other countries, $3.00 a year.
Invariably in advance.

BOOKSELLER AND STATIONER

Colonial Bridge

*NOTE

THIS ONE!

Owl

:i;:iii;imi:::::.:i:

Good Luck

St. Lawrence

This Will be a Big Season
for Playing Cards

Everywhere folks are buying Playing Cards. Not a
mail arrives that fails to bring us "hurry-up ship-
ment" letters from our distributors. They tell us
every card player appears to be renewing his supply
— that this will be the biggest season in years.
Cash in on this profitable business by making early
and attractive counter and window displays. Order
at once to ensure prompt shipment.

CONSOLITH SERIES SPORTS SERIES

260-Magicienne 350-Sports

270-Oak Leaf 21-Owl

280-Good Luck 22-Golfer

1350-St. Lawrence 23-Prineess

*Colonial Bridge —
The newest smart
design, artistic in
its simplicity. Reg-
ular Bridge size.2',4-
in. x 3'/2-in. Feature
it in your displays
— mrake it a leader.

BRIDGE CARDS

(Narrow)
9-Royal Bridge
39-Colonial Bridge .

PATIENCE CARDS

Your Jobber

Will

Gladly Supply

You

(pNSOLIDATED

^^Lithographin£ and Manufacturing Co. Ltfl.

Montreal, Canada.
V

BOOKSELLER AND STATIONER

Highland Linen Papetries

Eaton, Crane & Pike

IGHLAND

♦ LINEN

MADE I]

EATON, CRANE & PIKE

BACK

How We Will Help You Sell More Stationery

A glance at the greatest co-operative merchandising
opportunity ever offered the Stationers of Canada

The aim of the Eaton, Crane and Pike
organization is not to make money on
the folks we do business with; our aim is
to make money with them.

Prompted by this spirit of co-operation
and, timed with the founding of our Can-
adian Company in Toronto, we have
launched the most elaborate campaign of
dealer service ever attempted in the his-
tory of Canadian stationery merchandis-
ing. Nothing has ever approached it
either in its completeness or its spirit of
helpfulness.

We have always maintained that as long
as merchandise is behind your counter
there isn't any profit in it for you. It is
only when it gets across the counter and
into a customer's hands, wrapped and
paid for, that you make money.

Our realization of this too-often-forgotten
fact has further prompted us to adopt
this most u.iique plan of stationery mer-
chandising and to tell you about it,
briefly.

First in our d.aler service campaign is
the national magazine advertising in the
Ladies' Home Journal and Vogue. The
four color, full page advertising in these

two publications will be seen in two out of
every three desirable homes in your
vicinity. They ara influencing two out
of every three really big buyers of sta-
tionery, to think of Eaton, Crane and
Pike's Highland Linen and Crane's Linen
Lawn when they need stationery.

ineno@ton

AD-705--Box Holder

Eaton. Crane &

Made ir

Pike

Toronto,

BOOKSELLER AND STATIONER

and Correspondence Cards

CANADA

;0. OF CANADA Limited

Qmnes
cQnen d&wn

Magazine Advertising, Free Dealer Electros

Window and Counter Cutouts, Counter Chats
on Correctness. Everything to help you sell.

Impressive as these are, however, they
won't do you all the good they should, un-
less they think of you at the same time
they think of us. That is why we have
prepared for you a series of Tie-ups
which will turn our advertisements into
energetic business getters for your store.
The Newspaper Electrotypes are little
close-ups of groups from the May Wilson
Preston pictures in our magazine ad-
vertising. These newspaper electro-
types will be sent you free of charge.
One of the quickest ways to get mer-
chandise across the counter is to display

AD-701

AD-700

it attractively on top of the counter.

That is why we have created these
beautiful counter selling helps illustra-
ted below. They will help you to dis-
play Crane's Linen Lawn and Eaton,
Crane and Pike's Highland Linen so
attractively on your counter that the
casual shopper will be tempted into
purchasing. They will make extra sales
for you.

Only a few of our counter displays are
illustrated here. Lack of space prevents
us from showing more.

Last, but not least, in our chain of mer-
chandising helps is Eaton, Crane and
Pike Co.'s "Pull-Together." This is a
little publication issued every other month
by our Dealer's Service Division. In it
you will find selling ideas and business
building methods to help you make more
money out of your stationery depart-
ment. If you want to know more about
the Eaton, Crane and Pike Dealer Ser-
vice send for the latest issue of "Pull-
Together." Or — ask us to send one of
our service men to tell you the story
right in your store.

Why not make money with us this fall?

Canada By

Co. of Canada, Limited

anada

BOOKSELLER AND STATIONER

BUY DIRECT FROM THE MAKER

MADE

CANADA

Pilgrim Bags
Swagger Bags
English Avenue Bags
Vanity Purses
Lucille Bags
Velvet Bags
Beauty Boxes

Manufactured By

MADE

CANADA

Writing Folios
Bill Folds
Music Rolls
Letter Cases
Collar Boxes
Ladies' Belts
Children's Purses

CANADIAN LEATHER PRODUCTS

LIMITED
144 FRONT STREET WEST oppo/.tcun.on^tat.on. TORONTO
BUY DIRECT FROM THE MAKER

Mem ber

Audit

Bureau of

Circulation

Published
^Monthly

and orrcce €QO<proeo)T journal

Vol XXXVII.

TORONTO, SEPTEMBER, 1921

No. 9

Grievances Of Booksellers Aired

Association's Initial Meeting Poorly Attended Because of Date Clashing With Re-open-
ing of Schools in Many Places — Adjourned Meeting To Be Held in Toronto on
October 19 So That Dealers May Do Holiday Buying at Same Time

OWING to the fact that the date
set for the initial meeting of the
Canadian Booksellers' Association
clashed with the re-opening of the
schools in some parts of Ontario there
was a slim attendance at the opening
(Session of the Convention in thi Press
Building at the Exhibition Grounds,
Toronto, on September 2. As a matter
of fact, there were so few present that
the convention resolved itself into just
an informal talk or discussion on ques-
tions of interest to the trade. Certainly
there was no lack of enthusiasim on the
part of those present. Nor was the
sturdy little band of pioneers along or-
ganized lines discouraged. It was a mat-
ter of general regret that the conven-
tion should have been called at a time
when the majority of the country's^
booksellers are busy attending to the
schools wants of the little ones, but it
was decided to postpone the event and
set the date for the next meeting at a
time when the booksellers can come to
Toronto on a semi-buying pilgrimage

and in this way kill two birds v/ith the
one stone.

Consequently, the members of the or-
ganization and all others desirous of
joining are asked to meet in the Carls-
Rite Hotel, Toronto, Ont., at 10. 30 a.m.
on Wednesday, October 19.

C L. Nelles of Guelph, Ont., presi-
dent of the association, opened the
meeting with F. I. Weaver carrying out
his secretarial duties. Bruce T. Ripley,
Vice-President and Secretary of
McAinsh & Co., was also at the execu-
tive table, while constituting the gen-
eral assembly were the Misses Morris
and Edsall of the book department of
the T. W. Robinson Store, Hamilton,
Ont. and Messrs. Fred Cloke, Hamilton,
Ont.; R. O. Smith, Orillia; and W. C A.
Moffatt, Editor' of "Bookseller and
Stationer." A. H. Jarvis, Vice-president,
was unable to be present because of a
recent bereavenment in the family.

Hugh H. Eayrs, President of the
MacMillan Company of Canada, ad-
dressed the gathering as the represen-

tative of the Canadian Authors' Assoc-
iation. Mr. Eayrs was given a cordial
reception and his remarks were listened
to most attentively.

"The Canadian Authors' Association,"
said Mr. Eayrs, "are most anxious to
do what they can to put the Canadian
Book Week across. The Authors' Assoc-
iation, I may say, has grown from
nothing to a membership of between
three and four hundred. The organiza-
tion is a hundred per cent, behind the
idea of a Canadian Book Week. It ex-
pects to have at least thirty or forty of
the more important authors scattered
at strategic points throughout the
country during the week and this, it is
believed, will assist the sales materially.
I believe that the movies, too, are to
be used extensively."

"However," went on Mr Eayrs, "the
authors feel that the success of this
week depends on the booksellers. The
time has come when the authors of
Canada are no longer without honor in
their own land. In the past they have

In the centre is C. L. Nelles, president, who occupied the chair at the first meeting of the Canadian Booksellers' and
Stationers' Association. Hugh S. Eayrs, at the right, adddressed the little gathering on behalf of the Canadian Auth-
ors' Association. At the left is A. H. Jarvis, First Vice P resident, who was prevented from being present through a
bereavement in the family.

BOOKSELLER AND STATIONER

September, 192

not been supported as they should have
been but the feeling persists to-day that
the Canadian author has come into his
own."

Said the speaker in conclusion: "We
stand ready to do what we can to help
along the movement."

Plans For Next Meeting

When the discussion switched even-
tually to the meagreness of attendance
at the meeting President Nelles ex-
plained that in Guelph the schools
opened the day following Labor Day
and that he and the other officers
thought it was the same throughout the
Dominion. It was not until letters be-
gan to come in he explained, that they
learned that in the majority of places
the schools opened on the first of Sep-
tember. These letters, he added, came too
late to permit of any change in plans.

On the question of setting the date
for the next meeting, Mr. Nelles thought
that it would be advisable to have the
meeting immediately prior to Children's
Week and Canadian Book Week.

"I feel that two weeks' good work is
better than three months.," he .'.aid.
"We shall be glad then to have Mr.
Eayrs address us again. And we shall
all be very happy to do what we can
to help things along. We are looking
for business, of course, and we are in
hopes that something will come out of
this."

It was announced that at the next

meeting Messrs. Appleton and McCle-
land would be on hand to speak for the
publishers and Mr. Eayrs for the Au-
thors' Association.

Keynote of The Situation

"The keynote of the whole situation,
as I see it, is, as Mr. Eayrs says, that
it is up to the booksellers to do the
work," said Mr. Cloke, adding: "We
cannot be expected, though, to get be-
hind these books if we can get more
out of it by pushing stationery or wall-
paper."

The general feeling seemed to be that
some arrangement should be made
whereby the booksellers would profit
from any efforts they might put forth
to make the week a success.

With regard to the prospects of the
association Mr. Smith expressed the
opinion that the booksellers of the
country needed an association.

Mr. Nelles explained that there were
a number of questions that should be
taken up, these including book prizes,
discounts, and sales tax. He stated that
the travellers would like to get into the
association as associate members. They
were not particular about having a
vote.

The Question of Fees

According to the Secretary, about
sixty or seventy have promised to sup-
port the association, some sixteen or
seventeen having already paid up.

Particularly striking was the window display of MacLean's Magazines put in
recently by the Edgar J. Vickery, Ltd., booksellers and stationers of Yarmouth,
Nova Scotia. The display aroused considerable interest and brought big
results. It will be noted that Canada's National Magazine was linked up
with every province in the Dominion. The pictures in the upper corners were
from old Victory Loan posters anl the maple leaves were artificial. Just a
short time ago "Vickery' '«" were awarded a substantial prize by an American
publishing firm in a window-dressing contest.

Replying to a question from Mi
Smith as to whether there had been an
objections to the ten-dollar fee. Mi
Weaver stated that there had been n
complaints but he added that the mone
was not coming in as fast as might b
expected.

On motion of Mr. Smith, seconded b,
Mr. Cloke, it was decided to adjourn t
meet again at the Carls-Rite Hotel
Toronto, on the morning of October 1£
Messrs. Weaver and Ripley were in
structed to go ahead with the draftini
of the constitution.

Prices On Quantity Order
In airing some of the grievances ti
which booksellers are subjected, Mr
Nelles stated that he objected ver
strongly to the publishers making, say
a quantity price on a hundred books
There were not many dealers, he said
who could take a hundred books. Evei
the difference between 10 and 25 h<
thought was unfair. He was of th.
opinion that books should be sold fron
one to twenty-five at the same price
The small dealer's humble 25, he added
cost him from 12 to 20 per cent mor<
than big department stores in Toronto
"Nor is there any reason," he said
"why 25 reams of foolscap should b(
sold to you at so much more than tr
others. We have to sell the books one
by one. And who does the advertising9
The publisher's expect us to do it. It is a
big item, too."

Mr. Smith expressed the view that
there was no money in the two-dollar
book. The express charges, he said,
shoved the price away up.

Mr. Cloke: "They certainly ought to
give repeats at the same price when the
dealer buys in quantity."

With Regard To Wallpaper

Discussing the wallpaper situation
the president thought conditions would
not be so bad here if the dealer was al-
lowed six months on a year's supply, not
sixty days. The present arrangement he
described as unreasonable.

In an effort to bring out a big atten-
dance for the October meeting Mr.
Smith suggested that every person pre-
sent get in touch with the dealers in
his or her respective district. Mr.
Cloke thought this a good idea and aug-
mented it by urging that all write let-
ters to their brethren in the trade.

Mr. Smith thought October 19 would
be in good season for Fall and Christ-
mas buying so, after some further dis-
cussion of the question, the president
urged that a slogan something along
the lines of the lengthy one given here-
under be adopted:

"Make the week of October 17 your
business week in Toronto to buy for the
holiday season and be on hand for the
Booksellers' Convention."

September, 1921

BOOKSELLER AND STATIONER

The windows of Phe-
lan's in Montreal, P.
Q., lend themselves
readily to display.
Everything is open,
not an inch of space
being tvasted.

mmsmmmmm

F£ PHELEH

Stationery of all
kinds, cash boxes,
the lower priced
novels and framed
pictures have been
freely displayed of
late in these, win-
dows.

Information Bureau for Travelers

"Visitors Are Welcome" is Assurance Given by Chapman's Book Store in Montreal,
P.Q.— Not a Little Attention Paid to Sojourners from Out of Town— Dealer
Talks to Prospective Customers Through Simple Cards in Windows

FOR the past week or so there has
been a varied assortment — very
much varied — of merchandise on
display in the windows of the booksellers
of Montreal, P.Q. At this particular
time dealers are finding it somewhat dif-
ficult to arrange their window to meet
the public's needs. With the opei.'.ng of
school at hand and a number of new
novels on the market it is no easy mat-
ter to know just what to put in. How-
ever, some are displaying school sup-
plies while others are playing up the
new novels and other lines which are
more or less seasonable.

In Chapman's Book Store on Peel
Street, for instance, the editor of
"Bookseller and Stationer" noticed one
of the finest displays of books seen in a
long time. All the latest books were pil-
ed high and over these in a conspicuous
place was the sign:

BUY THE BEST. THE RIGHT

STORIES WILL MAKE YOUR

CHILDREN ALL BOOK-LOVERS.

IS THAT THE KIND THEY ARE

GETTING?

Another big sign over the door advis-
ed the passing public that Chapman's
was 'a place to browse'. Emphasis was
also placed on the fact that for visitors
to the city a number of conveniences
would be found inside such as an infor-
mation bureau, writing desks and
stamps.

"VISITORS ARE WELCOME"

was the assurance given on another sign
and mention, too, was made of the fact
that outsiders passing through or so-
journing in Montreal could find within
guides and maps to the city and vicin-

ity, automobile blue books and maps and
everything of this nature.

Still another sign drawing attention to
the books on display read:

IN THE COUNTRY MANY A
DULL DAY AND A TIRED EVEN-
ING WILL BE MADE PLEASANT
IF YOU ARE WELL PROVIDED
WITH READING MATTER.

Short term orders, the passing public
were also informed, would be taken for
all English, Canadian and American
magazines.

"SHALL WE SEND YOU A
BOOK A WEEK?"

was the query staring out from a plac-
ard at the back of the window and to
the panes in the door were pasted sev-
eral pictures of Col. George H. Ham,
with the announcement that this re-
markable Canadian's latest book might
be obtained inside.

In a reserved section of the other
window the announcement was made
that picture framing is done inside, the
workmanship being the best and the
prices right.

The panes of this window were al-
most completely covered with post-cards
and views of the city, the idea being, of
course, that these would bring into the
store any tourist or visitor to the city
who might happen to be passing along
the street.

The greater part of the display space
in the window was taken up with writ-
ing materials of all kinds, attention
being drawn to these by appropriate
cards, such as:

OUR STOCK OF NOTE PAPERS
AND PAPETRIES IS PARTICU-
LARLY WELL ASSORTED.

PRICES, 50c TO $5.00.
NO TROUBLE TO SHOW YOU
THE STOCK.

In a side window envelopes were dis-
played to excellent advantage, and over
these was a card, which read:

CHAPMAN'S SPECIAL BUSINESS
ENVELOPES, EXTRA STRONG,
BOX OF 250 AT 75 CENTS.
Just to saunter past Chapman's is to
note at a glance that this dealer realizes
that the window is, perhaps, the most
valuable part of the entire business
floor plan. Nothing is left to chance.
The proprietor shows the passing public
a little of what he has inside, but he does
more than that. Through his cards he
talks to the people gazing at his goods.
It stands to reason that this is a good
plan.

There is more to the art of window
trimming than appears on the surface,
and some inside tips were handed out
recently by the window dresser of a
large store in an Eastern city, who,
talking to J. K. Novins, in Walden's
Stationer and Printer, said:

"Now, did you notice that as you en-
tered the store you came face to face
with a display of merchandise that you
saw displayed in one of the windows?
That is what I call tying up the win-
dow with the store. In the average
store it is different. You see some-
thing in the window that sort of half
interests you. You enter the store, and
(Continued on page 64)

BOOKSELLER AND STATIONER

September, 1921

Prepared to Get Behind Canadians

J. Edmond Secord of The E. G. Nelson Company, S. John, N. B., Thinks There is Plenty

of Room for Propaganda With Regard to the Works of Canadian Authors —

Willing To Do Anything In His Power To Help The Good Work

Along

WHILE the public is anxious to
know when prices are coming
down there seems to be just as
much reading done as ever and good
novels continue to sell well.

This is the opinion expressed by J.
Edmund Secord, of E. G. Nelson and
Company, booksellers and stationers of
St. John, N.B. In conversation wrtth
the editor of "Bookseller and Stationer"
Mr. Secord stated that there did hot ap-
pear to be any decrease in the demand
for good books.

"August turned out to be a very good
month," stated Mr. Secord, "and we can
safely say that business has been hold-
ing up fairly well. Our cash sales have
certainly been mighty good. Good no-
vels are in great demand and the people
seem to be reading just as much as ever.
I have noticed, though, that people are
anxious to know when prices are com-
ing down. Even twenty-five cents off
books means a great deal. I think the
day of the $2.50 novel is over."

Much Attention to Display

"The idea of Canadian Authors' Book
Week is a splendid one," went on Mr.
Secord, "and we will do what we can to
help the good work along. The people do
not ask for the works of Canadian au-
thors as much as they might. Of
course, in some we sell right out. But,
for the most part, the public seems to

be a trifle backward in wanting Cana-
dian books."

Perhaps the most noticeable feature
of the Nelson store is the fact that not
a little attention is given to display.
There are racks of books in all parts
of the establishment, these being divid-
ed off into classes in such a careful
m -inner that no time need be lost in
searching.

Mpgazines are piled high on a big
table in the centre and at the end of this
display is a small show case filled with
packs of playing cards. Scribblers and
school books of all kinds are ranged
along the walls on side shelves where
they are within easy reach of the kid-
dies and not far from the cash register
is a five-shelved stand filled with writ-
ing pads. Ledgers and business books
and everything for the office are group-
ed together in one corner and so it is all
through the store — there is a corner or
a nook for everything.

Selling Books As Gifts

"It is really surprising the number of
books asked for," said Mr. Secord, "when
the conversation turned again to this
subject. "It is pretty hard to keep
everything," he added, "but we do our
best. Cameras and stationery are also
good selling lines and both work in well
with sales of books. These are sold a
good deal as gifts but it is doubtful if

"■*• r>

EATHER GOODS

FILMSiSUPPU

The windows of the Nelson store in St. John, N. B., are always attractively
dressed with merchandise suitable to the season. Towards the end of
August the windows were filled with leather goods and souvenir articles
calculated to appeal to tourists and visitors to the city.

they can beat books. In times of
financial stress, especially, there is a
big demand ,for gift-books, this being
due to the fact that when money is
scarce people fall back on books when,
perhaps, before they gave more costly
gifts."

Mr. Secord follows the practice of
sending out at regular intervals a list
of the newest books to a selected mail-
ing list.

"Good books by good authors do more
to sell this class of goods than anything
I know of," said the St. John man.

During the summer months quite a
nice little business is done, too, in flags,
pennants, greeting cards, and picnic
materials and it is interesting to note
that when the writer was in St. John
* the Nelson windows were attractively
trimmed with the latest novels, flags,
souvenir cards, cameras, leather writing
sets, leather note books, leather purses,
picture frames, playing cards, souvenir
china, bill folds and miscellaneous lines
that should appeal to the tourist or the
visitor to the city.

French Books for Students

The E. G. Nelson business was esta-
blished in 1878 and Mr. Secord was as-
sociated with the original proprietor for
years. When he took over the business
the Nelson name was retained as — to
quote the present propietor — "it had.
the confidence of the public and there
seemed to be no good reason for chang-
ing it."

A point worth noting about the Nel-
son store, too, is that a number of
French books are carried for the con-
\enience of the city's students who are
learning that language.

"Yes," replied Mr. Scord to a ques-
tion from the writer, "we do quite a
business in these and they bring us
good, steady customers."

Handling of College Supplies

Coming now to a discussion of the
selling of college supplies there is no
doubt but that there are great possibili-
ties in the handling of goods for stu-
dents. Every stationer is necessarily
guided in his method of displays by the
character of his store. If his interest
lies in the better class of trade, that in-
terest will manifest itself in the furni-
ture and fixtures, the windows and the
pttractive, planned lay out of his goods.
There can be no hit or miss arrange-
ment of pencils, pads, notebooks and
all the fascinating variety of stationery
new on the market.

September, 1921

BOOKSELLER AND STATIONER

Two Big Campaigns In November

Drive on Children's Books Is To Be Followed By Another On The Products of Can-
adian Authors — Co-operation of Author, Wholesaler and Publisher Needed

If "Tragedy" Is To Be Averted

IN view of the fact that the booksell-
ers of the country are now getting
ready to throw the weight of their
forces into the Canadian Book Week
which is to be from November 20 to
November 26, the address delivered by
Hugh S. Eayrs, president of the Mac-
Millan Company of Canada, to the Can-
adian Booksellers and Stationers Associ-
ation at) their convention in Toronto
should be of no little interest. Chil-
dren's Book Week is to be from Novem-
ber 13 to November 19. Mr. Eayrs' ad-
dress follows:

"I am very glad indeed to be the bear-
er of a message from the Toronto Branch
of the Canadian Authors' Association to
the newly-organized Canadian Book-
sellers Association. I understand that
you are to have a further session on
your adjourned date of October 19th
and that then I am to be allowed to
present some plans for Canadian Book
Week which the Canadian Authors As-
sociation have in mind.

"In the meantime, however, I should
like to say just one or two words; the
Canadian Authors Association is al-
ready a very lusty child. Born in May,
at six months old it has a membership
of over 300 regular and over 100 assoc-
iate. It means business. Partially de-
signed to be protective in its attitude
to the Canadian author, it is also anx-
ious to be propagandist for them. One
way in which this latter end may be
served is that by concerted effort the
wares of Canadian authors may obtain
that wider publicity in their own
country which they deserve. To this end
the Canadian Authors' Association are
100 per cent, behind Canadian Book
Week. All that they can do to make that
Book Week a success I can assure you
will be done. It would be a tragedy if
the first attempt at establishing a Can-
adian Book Week were to go off at
half-cock, but Canadian Book Week can-
not be a success unless wi have the
co-operation of author, bookseller, and
publisher. The way from the author to
the public is through (1) the publisher,
and (2) the bookseller.

Publishers Making Plans

"The Publishers' Section of the Board
of Trade for the City of Toronto is
making plans, and very excellent plans,
to see that so far as in them lies Cana-
dian Book Week shall be an unqualified
success. It will be largely their part to
provide assistance to the bookseller in
the way of selling helps and plans stres-
sing the importance of Canadian, while
the Authors Association will devote
their energies to effective press assist-
ance.

"If the bookseller will do his part, and
there is no doubt that he will, publisher,

bookseller, and author combined can
light such a fire in Canads as has never
burned before. I do not need to do
more than hint at such help as the book-
seller can obtain by having Canadian
authors at his store during Canadian
Book Week and selling signed copies of
Canadian Authors' work and having
plentiful readings of excerpts by Cana-
dian authors from their work. These
are only two of many ways which will
occur to all of us as we get together
and plan the success that I know the
Canadian Book Week is going to be.
The Altruistic Side, Too
"From the bookseller's standpoint I
like to think that Canadian Book week
will demonstrate the financial benefit to
the bookseller of handling and pushing
Canadian books. I feel, however, that
there is in the bookseller's mind more
than that, as there is indeed in Canadian
author's mind and the Canadian Pub-
lisher's; there is the altruistic side.
There is the feeling that we can all of
us co-operate in ensuring the firmness
of the first of the first steps of Cana-
dian-made products so far as books are
concerned along the path which leads
to an awakening and a stimulating of a
national conscience. Ireland, a little and
stormy country, no bigger than a frag-
ment of Ontario, has for centuries had
its own literature. We have hardly es-
tablished ours in Canada yet. Our poets
are deservedly international in import,

but in fiction and in works of more ser-
ious moment, I am persuaded, Canada
has not yet touched bottom. To me
there is no doubt that a real working
union of author, publisher, and book-
seller, can ensure little by little the
fostering of Canadian literature, not in
the sense merely of a highfalutin
phrase but in a very deep and real sig-
nificant sense.

"You will be hearing more from both
the Canadian authors' end of Book
Week and the Canadian publishers' end
of Book Week, but, speaking as I do
for the Toronto Branch of the Canadian
Authors Association, I feel sure we
can rely upon every bit of help from
the bookseller in the effort we have in
mind to discover to Canadians (1) that
Canadian work is worth while and (2)
that a Canadian author is no longer
without profit to the bookseller in his
own country."

INTO A NEW FIELD

Sainberg & Co., Inc., 65-67 W.
Houston St., New York, have added to
their regular stationers' specialties a
complete line of leather goods, consist-
ing of check book covers, leather envel-
opes, bank runners' cases, valuable
paper cases, pass cases, tite-wads, bill-
folds, card cases, hip pocket folds, memo
books, diaries, etc. This firm also special-
izing now in leather goods, stamped up
for advertising purposes.

Feiv neater looking stores are to be found in the country than that of the
E. G. Nelson Company, St. John, N. B. Note the neat display of stationery
that greets the eye immediately on entering, also the nifty manner in which
the entire stock is arranged.

BOOKSELLER AND STATIONER

September, 1921

Wants of Customers Carefully Studied;

Plan Followed by Ottawa Firm Helps to

Maintain Trade and Aids in Purchasing

Sales of Old and Used Books Have Been Successfully Staged of Late by Thorburn

and Abbot of Ottawa, Ont. — New Books by Popular Authors are Played Up

in Windows, Near the Door Inside and in Other Conspicuous Places

— Many Copies of Catalogues Issued by "Bookseller and

Stationer" are Sent Out

E TRY to become thoroughly cog-
nizant of the likes and dislikes of
our customer;;," said T. H. Thor-
burn, of Thorburn and Abbott, book-
sellers and stationers, Sparks Street,
Ottawa, Ont., in an interview with the
Ottawa representative of Bookseller and
Stationer.

"We consider this one of the most im-
portant, features of the selling end of
the book business," added Mr. Thorburn,
"because it helps very materially in build-
ing up a permanent clientele. We study
our regular customers just as the suc-
cessful broker studies the stock market.
And we endeavor as much as possible to
cater to their whims and fancies. This
help us in more ways than one; firstly,
and of the greatest importance, it helps
to maintain trade; secondly, it aids us
in buying as, knowing the wants of our
customers, we are in a position to buy
the right amount at the right time;
and thirdly, from a personal point of
view it helps us develop powers of obser-
vation."

Among the numerous schemes for
attracting trade adopted by this pro-
gressive firm of late, ana which has been
an unqualified success, is the sale of used
and old books. During a part of each
week these books are placed outside the
store, just at the entrance, and are offer-
ed at attractive prices. The purchaser
is obliged to carry his book inside and
half way down the store to make the
payment. This takes him past a stand

upon which ai-e usually displayed copies
of the latet books; and on down into
the magazine section. This is not by any
means a new idea, but it is undoubtedly a
mighty good one for the writer has per-
sonally seen it work to perfection on
numerous occasions. This is particularly
applicable to the sale of magazines ,for
countless purchasers of these used books
have gone out of the store with a magazine
or two under their arm. And, talking
about magazines, in their relation to book
selling, Messrs. Thorburn and Abbott
make it a point of carrying as complete
and up-to-date a stock of magazines as
there is to be found in any book store
in Canada. Further, they maintain a
regular delivery system, and magazines
are delivered weekly or monthly to
thousands of subscribers.

"In addition to carefully studying the
wants of your customers, what are some
of the principal methods you adopt in
fostering and maintaining trade?" Mr.
Thorburn was asked.

"Well, we try to keep our stock right
upto-date," he said, "and as much of it as
possible where the public can see it
This is particularly true of our books, as
you can see from the shelves that there is
a large assortment of all kinds to choose
from. Then, too, like in most other lines
of trade, we utilize our windows to the
best possible advantage. When we get a
book by an especially popular author we
usually dress the window entirely with it,
and also display copies of it as prominent-

»j

Huge Copy of Webster's Dictionary

Used in "School Opening Display

Goodwins, Ltd., Montreal, Que., in calling attention to "school open-
ing," decorated their alternate rear panels of lilac and green, with large
papier mache butterflies. The tops of the panels were adorned with Pip-
ing Pan figures. Alternate squares of an apple and dark green substance
covered the floor.

In the center was a large, shallow green mound, topped with a huge
copy, cut out of cardboard, of a Webster's dictionary. Billows of grass
green cloth ran to each front side, where school books were displayed.

Wax models of well-dressed boys and girls, with satchels slun°-
over their shoulders, were introduced at the sides. Closed school suit-
cases were laid on the floor at each rear side, with items of school sta-
tionery lying against them. On a black card in white script was the
following announcement:

"High Grade Supplies for Scholars of all Grades."

ly as possible near the door and in other
parts of the establishment. Also, we cir-
cularize our customers. In fact, we al-
ways do that when we get a good book,
and sometimes before the book actually
arrives. Once or twice a year we issue
a catalogue containing lists of all the
most popular books; we also take advan-
tage of the catalogues issued by 'Book-
seller and Stationer' and send many
copies out to our customers."

"Undoubtedly you make it a point of
familiarizing yourself with the leading
authors?" queried "Bookseller and Sta-
tioner."

"Oh yes, we consider that an important
and necessary part of our work." replied
Mr. Thorburn. "As a matter of fact, we
have many customers who expect us to
have a thorough knowledge of authors.
In this connection we insist on the sales-
people in the book department keeping
themselves as well informed as possible,
and our customers appreciate it. We
find that the ladies especially like to be
catered to in this fashion. They seem to
take a particular delight in having some
one review the contents of a book and
tell them all about the characteristics of
the author before they make a purchase."

"Have you any suggestions to offer to
book salesmen?"

"I don't know that I have any new
ideas, but I would emphasize the impor-
tance of courtesy and patience. These
are virtues which go a long way in build-
ing up a permanent clientele. Then, too,
the salesmen must learn to exercise judge-
ment in dealing with people. He must
change his methods to suit the tastes of
different people. He should be quick to
observe and quick to plan his method of
approach and conversation. It is so easy
to offend some people that the proper
manner to approach them is quite a study
in itself."

"And the children ?"

"Oh yes, we conider it important to
cater to the kiddies, and for that reason
we always carry a complete line of child-
ren's books, including school books, and
endeavor to keep it right up-to-date

In this connection Mr. Thorburn said
he was thoroughly in sympathy with the
editorial in the August issue of "Book-
seller and Stationer." which proposed a
children's book week in November.

"That would be a splendid time to
launch it," he said, "and I, for one,
would be only to happy to fall in line
with the suggestion."

September, 1921

BOOKSELLER AND STATIONER

System in Store Appeals to Public

COURAGE and determination are
qualities to be admired in a young
man. And surely one who sinks
his all in a business which has spelled
failure for two others, both older and ex-
perienced men, is fully possessed of these
qualities. Such are the facts surround-
ing the recent taking-over of the only
book store in Ottawa South, one of the
Capital's most popular suburbs, by R. E.
Lane, a former Federal Government em-
ployee..

The writer knows the store, and has
been in it once or twice every week during
the last six weeks, and is in a position to
say that never before has it been con-
ducted as well, or in as business-like a
manner. Appearance and system are
the outstanding features. One is partic-
ularly struck by the neatness of the entire
establishment. There is an old saying:
A place for everything, ana everytning in
its plaice. This is carried out to perfec-
tion in Mr. Lane's store. Shelves at the
rear are assigned to a neat display of
inks, mucilage, paste and other such sun-
dries. The shelves at one side, reaching
nearly to the ceiling, are given over to
stationery, while immediately below, but
not too far down to detract the attention

of the customer from the stationery, are
the magazines.

Mr. Lane is devoting a lot of attention
to toys, such as dolls, balls, games and
other inexpensive articles, and has them
atti'actively displayed on the shelves on
the opposite wall. These are so display-
ed on the shelves as to be immediately
noticed by every child who enters the
store.

And talking about children. ''They
are my pet theory," said Mr. Lane,
smiling. "I have only been in this busi-
iness a short time, but I have been obser-
vant enough to realize that it is up to
me to cater to the kiddies if I am to be
successful. So far, I have used every
kiddie customer white, and I am sure I
will benefit by so doing. A few days
ago a child came in for a ten-cent doll.
As she was going out one of the arms
came off the doll. She brought it back
and asked if she could have another. I
found it was the last ten-cent doll I had
in stock, so I got a fifteeen-cent one and
asked her if she would like that. She
said she had no more money, but I said :
"that's alright little girl, you can have
it for ten cents." Her face lighted up
and she went out all "tickled to death."

I am satisfied that's the kind of mer-
chandising that counts with the children,
and it is my intention to do everything I
can to please the wee folks."

"What are your biggest sellers?" asked
"Bookseller and Stationer." "Why mag-
azines and tobacco," was the answer.
Mr. Lane said he always had a heavy
demand for tobacco. "I am very careful
not to sell a man a stale package of
tobacco if I can help it," he said.

Mr. Lane has a number of customers
who come in regularly for magazines,
English papers and other periodicals.
For these customers he has constructed
a .post office system; that is, he has
pigeon holes with the name of the cus-
tomer over each. And into these he puts
the magazines and papers when they
arrive and they are kept there until
called for.

"My customers appreciate this very
much," said Mr. Lane. "It smacks of
system, and there is an exclusiveness
about it that appeals to them."

It may be somewhat early in che day
to make predictions but the writer would
like to bet real money that Mr. Lane will
not go the way of his predecessors.

Here is an interior view of the Thorburn and Abbott store in Ottawa, Ont. Books it will be seen, are to be found every-
where while in conspicuous places are stationery, greeting cards, crepe paper, souvenir views and desk and office
supplies.

BOOKSELLER AND STATIONER

September, 1921

The Value of School-Day Scenes

Windows of Librairie Pepin, Ltee., Montreal, P. Q., Were Brought to Public's Atten-
tion by Appearance of a Large Doll Before a Desk Covered with School Sup-
plies— Practice of Putting Realism Into Displays is Growing

The Edgar J. Vickery, Ld., bookseller and stationers of
always to the front with something original and novel —
ust which aroused a regular storm of interest. On this
each carrying the message "I buy my school supplies at V
In connection with this wholesale distribution, "Vickery
filled with hydrogen. Attached to each was a coupon wor
was expected that these balloons would float from one to t
gas.

"No doubt some will travel quite a distance" stated Mr.
itor of "Booksellei and Stationer" and if it happens that
his address and wants. We will then mail the parcel p

The 'stunt' was well advertised beforehand in the local
on the look-out for the balloons.

Yarmouth Nova Scotia — which firm by the way is
pulled off a 'stunt' on the Friday of the last week of Aug-
.day "Vickery's" gave away several hundred toy balloons
ickery's.

's" liberated five big balloons, all different colored and
th a dollar's worth of school supplies to the finder. It
wo hours before becoming too heavy by the escape of the

Edgar J. Vickery, Jr.," in outlining the scheme to the Ed-
the finder Ivies too far away he can mail the coupon with
ost free.

papers and for days before the event the youngsters were

BY the judicious use of dolls — the
life-size kind — merchants in differ-
ent parts of the country have been
framing up "stunts" designed to hold the
attention of passers-by. The practice
of fashioning a realistic scene in the
heart of a display has been spreading
rapidly of late, particularly in the case
of the large departmental stores. That
the practice is not limited to these em-
poriums, though, is proved by a display
which has been drawing considerable at-
tention to the windows of the librarie
Papin Ltee., 500 St. Catherines Street
East, Montreal, P.Q.

In the centre of the main window of
this progressive Montreal store the edi-
tor of "Bookseller and Stationer" notic-
ed towards the end of August a very
realistic representation of a school boy
at work. Seated at a small desk, such
as may be seen either at school or in
the home, was a doll attired in much
the same manner as the average boy.
There was a slate pencil in the doll's
hand and before him was a slate on
which, it would appear, the industrious
youth was laboriously writing. On the
desk, too, were a ruler, a bottle of ink
and several books. The idea of the
school boy at work was well worked out
and this little by-play undoubtedly halt-
ed a number of passers-by on whom a
mere display of school books might have
had absolutely no effect.

A Snappy "School Window"

The window itself was filled with
school supplies of all kinds. There were
fancy boxes and packages of lead pen-
cils arranged all along the front of the
window and in another row were pens
and erasers of all kinds. Rulers were
stacked half a foot high, slates were
scattered around in profusion and school
books and bags were numerous. It
was undoubtedly a splendid display of
school supplies and one well calculated
to catch the attention and hold the in-
terest of both parent and child.

In the other window were goggles,
miniature sets of dishes for kiddies' use,
dolls, teddy bears, kiddie cars, doll ten-

nis racquets, balls, carts, etc.

The windows of the Windsor Book
Store, 182 Windsor Street, were filled
during the same week with moccasins,
souvenir books of the city, post card
views, playing cards and novelties.

The use of the school-boy doll in the
window of the Librairie Pepin recalls
to mind another of the same kind which
aroused no little interest in a city in
Western Canada. The setting was that
of a school room interior with a door at
the center rear, opening on the porch.
The porch was represented by painted
canvas, on which school children were
depicted romping to school, with bun-
dles of books in their hands. Standing
in the doorway were the wax figures of
a boy and girl of about eight years of
age. Both were neatly dressed and car-
ried bundles of books, with a school bag
slung over the shoulders.

Just Like a School Room
A large window was cut out of the
paneled background at the rear. The
green shade of the window was drawn
partly to one side, revealing another por-
tion of the painted canvas. The scene
here was that of a typical rural com-
munity, with houses, stores, farms and
buildings in the distance. A similar
scene was viewed through the window at
the opposite rear side. A blackboard
was attached to the left side wall, with
the inscription in chalk:

"All necessary equipment for the
school child and the school room.
Help your child improve each shin-
ing hour by equipping him with the
proper material."

The lady teacher, represented by a wax
model suitably attired for the part, was
stationed in front of the blackboard,
pointing with her pointer at the message
inscribed on the board. In front of the
teacher was her desk of dark metal, with
books and stationery supplies arranged
on the same. Down in front three rows
of school desks were arranged, with girl
and boy pupils seated in them, paying
strict attention to the teacher. Pleasing
human touches were supplied by two va-

cant desks in front, presumably belong-
ing to the boy or girl in the doorway who
were late for their lessons. Another black-
board was hung on the right side wall,
with a large map occupying the black-
board. Pictures of King George and
Queen Mary were suspended from both
ends of the wall.

A Guide For The Children

A convincing piece of literature given
out at all the Woolworth stores through-
out the Dominion was a circular in the
form of a school slate. There were three
borders, each of white, red and orange,
with the centerpiece in black. The an-
nouncement the centerpiece bore was in
black, as below:

Our highest price is 15 cents. School
Opening Sale. Unequalled Values,
Rock Bottom Prices. This list will
call to your attention necessary
items you might othei'wise forget.
Use this list as a Shopping CJuide."
Below was given a complete list of
school supplies the scholar might need,
J. H. Blumenthal and Sons, Ltd.. Mon-
treal, employed a novel show card in
the form of a school blackboard. This
oblong showcard was placed on a pedes-
tal at the rear center. The card was en-
tirely in black except the yellow border,
while the announcement was written in
white script, as if inscribed in chalk.
The caption stated:

"SCHOOL OPENING — Provident
Mothers think ahead and have the
boys fixed for September School."
At each side of the message was a sil-
houette schoolboy figure. School sup-
splies were displayed on pedestals.

HAD TO GIVE UP TRIP

Edgar J. Vickery, Sr., of The Edgar
J. Vickery, Ltd., Yarmouth, N. S., has
not been enjoying the best of health
lately. Mr. Vickery was in hopes of be-
ing in Toronto for the booksellers' con-
vention but poor health compelled him
to abandon his trip.

"" -*■" '"I "" T,n i.ii ' " ' ii;i I

SS5 Fall Book Catalogue

In reprints of this catalogue dealer's name and address
will be shown here.

^zszc

lllll!lllllll!H«IIM

Are you wanting- something bracing, like the tingling in-
take of a big breath of Northern Canadian air-- and
something real and strong and purposeful-- good?

Are you tired of the problem books and everlasting "talk"

Then here it is-- the big outdoor story with more than just love and

adventure. It's tenderness and greatness that count on the long

pulls— you'll find them in

THE LOBSTICK TRAIL

DOUGLAS DURKIN'S GREAT NEW NOVEL
OF THE CANADIAN NORTHWEST.

AN unusual drama of Northern
Canada replete with action and
stirring conflict, with its back-
ground of lonely trails, yapping dog
teams, fearless men, and splendid
women. A man's story — the kind
a woman loves to read.

A Lobstick is a tree whose upper branches have been
lobbed or cut away leaving a mere tuft of foliage at
the top leaving one or two limbs to stick out in any
desired direction to point the trail. It is of Indian
origin, and its value in a pathless wilderness need not
be emphasized. To the "musher" it means direction
as well as location. It is the great indicator of the
North, now deservedly immortalized in a living book
that is not only true to the life that is being lived
there to-day but is also replete with action and stir-
ring conflict in our country's great out of doors.

Full Colored Jacket by
Charles L. Wrenn.
Cloth $1.75 Net.

The Musson Book Company, Ltd., Publishers, Toronto

BOOKSELLER AND STATIONER— A dvertising Section

September, 1921

Author of The Valley of Silent Men. etc.

The

Copp, Clark Co.,

LIMITED

Publishers, Toronto

Our complete catalogue of new and

standard publications, will be sent on

request.

James Oliver Curwood

The Flaming Forest $2.00

The Valley of Silent Men . . .$2.00

The River's End $2.00

God's Country $1.25

Peter B. Kyne

The Pride of Palomar
Kindred of the Dust

$2.00
$2.00

September, 1921

BOOKSELLER AND STATIONER— Advertising Section

TARZAN THE TERRIBLE

New Fall Books

By EDGAR RICE BURROUGHS

Wonderful new adventures of Tarzan in
search of his lost wife.

By Authors of

$2.00

World Wide Fame

MORE LIMEHOUSE NIGHTS

By THOMAS BURKE

THE OBSTACLE RACE

Tales of a London quarter in which drama,
crime and romance rub elbows.

By ETHEL M. DELL

The tensely dramatic story of a woman's

$2.00

struggle to surmount the barriers of caste

and convention.

$2.00

MR. WADDINGTON, OF WYCK

By MAY SINCLAIR

A very human, very humorsome story, with

THE THIRTEEN TRAVELLERS

abundant interesting incidents.

By HUGH WALPOLE

$2.00

A cross-section of London life, including

within its scope many types and social

levels.

THE CUSTARD CUP

$2.00

By FLORENCE BINGHAM LIVINGSTON

A combination of Mrs. Wiggs and David

SIGHT UNSEEN AND THE

Harum. A story of the genuine joys to be

CONFESSION

found in the little things of life.

By MARY ROBERTS RINEHART

$2.00

Two highly exciting, alluring, and enter-

taining mystery detective stories in one
volume.

$2.00

THE JACK-IN-THE-BOX

THE COME BACK

BOOKS

By CAROLYN WELLS

The mysterious circumstances surrounding

By Marian Ames Taggart

the death of Peter Boots.

$2.00

A delightful new series of books
for children.

THE LUMINOUS FACE

1. AT GREEN ACRES.

What is the strongest murder motive a man

can have? This helps to answer.

2. THE QUEER LITTLE MAN

$2.00

3. THE BOTTLE IMP.

ROSALEEN AMONG THE ARTISTS

4. POPPY'S PLUCK.

By ELISABETH SANXAY HOLDING

Very attractive colored covers.

The fortunes of Rosaleen, an adopted child

amid the world of art and artists.

Price $1.50

$2.00

McClelland <

►TEW ART Lt<

215-219 Victoria Street, TORONTO

The Livest Book List in Canada

BOOKSELLER AND STATIONER

September, 1921

THE BEST PRACTICAL BOOKS PUBLISHED

ALL SUITABLE FOR HOME STUDY

Automobile Books

The Modern Gasoline Automobile — Page. . . .$4.50
Questions and Answers on the Autcmcbile

Page 2.75

How to Run an Automobile — Page 1.65

Automobilist's Pocket Companion — Page. . . . 1.75
Gasoline and Kerosene Carburetors — Page. . 2.25
Starting, Lighting and Ignition Sy terns —

Page 3.50

Automobile Welding — Dunham 1.75

Automobile Repairing Made Easy — Page. . . . 4.50

The Model T Ford Car— Page 2.25

Hints and Tips for Automobilists — Page 90

Modern Motor Truck — Page ? 5.50

Automobile Charts

Gasoline Engine Trouble Chart by Page 40

Carburetor Trouble Chart by Page 40

Ignition System Trouble Chart by Page 40

Engine Cooling and Lubrication Chart by

Page 40

Ford Engine Trouble Chart by Page 40

Lubrication of the Motor Car Chassis by

Page 40

Starting and Lighting System Chart by

Page 40

Motorcycle Trouble Chart by Page 40

Electrical Books

Dynamo Building for Amateurs — We^d 1.10

Electric Bells — Sleeper 90

Electric Wiring — Harrison 2.75

House Wiring — Poppe 1.10

High Frequency Apparatus — Curtis 3.50

Telephone Construction — Radcliffe 1.75

Wireless Telegraphy — Morgan 1.75

Experimental Wireless Stations — Edelman. . 3.50
Standard Electrical Dictionary — Sloane 5.50

Gas Engine Books

Gas, Gasoline and Oil Engines — Hiscox.... 3 50

Gasoline Engines — Verrill 2.25

Gas Engine Construction — Parsell & Weed. . 3.50

Gasoline Engine on the Farm — Putnam.... 3.50

Books for Model Makers

i —

Model Making — Yates 3.50

Books of Practical Recipes

Henley's 20th Century Recipe Book of Reci-
pes, Formulae and Processes contain-
ing over 10,000 Selected Recipes and
Processes . 4.50

Books for Machinists

' ~

Lathe, Its Design — Perrigo 3.50

Modern Machine Shop Construction — Perrigo 5.50

Machine Shop Arithmetic — -Colvin-Cheney. . .90

American Tool Making — Woodworth 5.00

Mechanical Movements — Hiscox 4.50

Mechanical Appliances- — Hiscox 4.50

Machine Shop Tools — Vandervoort 5.00

Abrasive Book

Abrasives and Abrasive Wheels — Jacobs.

3.50

Concrete Books

Concrete on the Farm and in the Shop —

Campbell 1.10

Handbook for Cement and Concrete U^ers —

Lewis 3.50

Waterproofing Concrete — Lewis 90

Dies and Metal
Working Books

Dies, Their Construction and Use— Wood-
worth 4.00

Punches, Dies and Tools by Woodworth 5.00

Drawing Books

Linear Perspective Self-Taught — Kraus.... 3.50
Self-Taught Mechanical Drawing — Sylvester 2.25
Practical Perspective — Richards & Colvin. . . .90

Electroplating Book

The Modern Electroplator — Coggeshall 3.50

Motor Boat Books

f =z

Motor Boats and Boat Motors — Page and

Leitch 4.50

Welding Books

e= -a
Modern Welding Methods — Page 3.50

Motorcycle Books

Motorcycle and Side Cars — Page 3.50

The Norman W. Henley Publishing Co., New York

Canadian Representatives: McClelland and Stewart Ltd., Toronto, Canada

FREE: Our New 1921 Catalogue of Practical Books sent free on request

September, 1921

BOOKSELLER AND STATIONER— A dvertising Section

« Winter Comes " Is not only a
hrilling tale, it is an important work
at art. It has a real and ekHlfolly
constructed plot; the hero is unfor-
gettable, and even the minor char-
acters are Impressively human; It
abounds in humor and wit, the
laughter of fun and the laughter of
the mind; K <s .baaed on the
spiritual truth revealed to the
world some nineteen hundred years
ago. I do not know when I have
hart more continuous enjoyment tn»,
reading a new book; underneath pft
the whimsical humor

The BIG NOVEL OF THE FALL!

"A Masterpiece

of
Modern Fiction"

— Boston Transcript

27th

THOUSAND

NOW

PRINTING

No review, no amount of comment or
praise, can reveal the warm humanity of
this story It is more serious in manner
and plot than "Once Aboard the Lugger."
"The Happy "Warrior" and "The Clean
Heart." with an intense and deep note
that is undoubtedly the outcome of its
author's mental amd physical experiences
during thp war Rarely If ever has any
such man as Mark Sahre appeared In a
novel before although now that we sr<
him In Mr Hutchinson's puges he is llM
perfect incarnation of one aspect of a very
lovable masculine mankind If ever the
mirror were held up to nature, it is held
up by Mr Hutchinson in "If "Winter
Comes" if ever men wero re-created In a
literary lm&g« that man is his Marie Sabre

Prof. William Lyon Phelps
in New York Times

Edwin Francis Edgett
in Boston Transcript

IF WINTER COMES

By A. S. M. HUTCHINSON

Author of "The Happy Warrior" etc.

The title of Mr. Hutchinson's new novel is taken from Shelley's lines, "0 Wind, if Winter
Comes; Can Spring be far behind?" It has a plot which rings true and yet is unusual, leading up
to a climax of tremendous intensity, and contains both rich humor and genuine pathos.

The enthusiastic praise accorded IF WINTER COMES indicates that it is unquestionably one
of the most notable books of the year .

A long novel — H5 pages.

If Winter Come3 deserves the at-

ention cf all readers who love fine

prose combined with deep and warm

feeling for character Mark Sabre is

one of t;ic most fully revealed persons

have encountered in any novel

Hut there still remains

Heywood Broun in New York Tribune

>f amazing- strength. With the excep-
ioii of Tarkington's Alice Adams we
lave not read any book this year of
such sustained feeling. We think thut I
^| If Winter Comes is the best novel i.i '
-nghsh which has come from the war.

Heywood Broun in New York Tribune

McClelland

&
Stewart

Limited
PUBLISHERS

215-219 Victoria St.
TORONTO, CANADA.

lf)B«>H»n<»jfo')BlfflHWl

John Clair Minot in Boston Herald

Published Aug. 12, this new Eng-
lish novel comes with a freshness
and strength and excel
will shortly make it the
table publication of the present

a freshness fi
silence that $
e most no- \t
present seo-jflr

The Utica Observer

BOOKSELLER AND STATIONER

September, 1921

Sj<

P^MMSCENOS
APACONTEUR

6Y GEORGE H HAM
k _ 4

Five Important Canadian

Books from our Fall List

of over two hundred

Titles.

1h£

Trail

IUKCRS

BOYS;

'UNUAl,

C7he

TRAIL MAKERS
BOYS%NNUAL

REMINISCENCES OF A
RACONTEUR By George H. Ham

Illustrated Cloth, $3.00 Net

Looking backward over a long life crammed full of inci-
dent, a life of continual travel, continual action, George
Ham today reviews the history of Canada from the forties
to the present year. It is a history with which he has grown
up, of which he has, indeed, been an integral part. It is
an autobiography packed so tightly with interesting stories
of men and events, so rich in that spontaneous comedy of
which Mr. Ham is an exhaustless fountain, that one can-
not go wrong, no matter at what page the book is opened,
in search of entertainment.

Always it is interesting. I believe it is no exaggeration
to say that there are no uninteresting sentences in George
Ham's reminiscences. They will be read, assuredly, by
thousands who know him and love him for what he is, —
a great-hearted Canadian who has lived a life of strenuous
endeavor in peace with all.

— S. Morgan Powell in "The Montreal Star."

THE TRAIL MAKERS

BOYS' ANNUAL 1921

Profusely Illustrated Cloth — $2.50

The most important Canadian Boys' publication of the
year. This annual contains a never-before-equalled collec-
tion of contributors who have written on every subject in
which a boy may be interested. A list of outstanding con-
tributors follows:

AGNES LAUT ARTHUR HEMING MARSHALL SAUN-
DERS FRANK YEIGH FEDERICK WILLIAM WAL-
LACE DOUGLAS DURKIN REV. R. G. MACBETH
LADDIE CASSELS LIEUT.-COL. W. G. BARKER (V C
D.S.O. M.C.) ARTHUR MEE JOHN OXENHAM F EL
COOMBS ROBERT STEAD FRANCIS DICKIE TAY-
^oSIT£rT-EN W" H- VAUGHAN P. R. HAYWARD
CHARLES G. D. ROBERTS FRED JACOBS HOP-
KINS MOOREHOUSE

THE EMPTY SACK THE GAUNTLET THE VIKING BLOOD

By BASIL KING

Cloth $2.00 net

Has sentiment any place in business?
Has an employer the right to discharge
a faithful employee merely because he
has lost some of his usefulness? How
severely should Society punish a man
when Society itself has really been res-
ponsible for his crimes? These and
other questions are posed in this new
novel which is in a rather different vein
from Basil King's earlier works. His
plot is not carried by one or two main
characters. A great many people weave
the important threads in this story,
which attempts to weigh modern busi-
ness tactics by their effect on the in-
dividual worker.

OF ALCESTE

By HOPKINS MOORHOUSE
CLOTH $1.75 NET

A master mystery story with a
question you can't solve, and you
can't put it down until you have fin-
ished it. Addison Kent is a new
character in detective fiction, who
will take his place beside Sherlock
Holmes and Craig. Kennedy. In this
book every card is on the table, and
it is a straight game of your wits
and the author's all the way through.
Yet even at the last you can't "get
there" before Addison Kent.

By Frederick William Wallace
CLOTH $1.75 NET

There is no writer who has a better
right or stronger qualifications for ro-
mancing about the salt water than Mr.
F. W. Wallace. This book is easily the
greatest sea story ever written by a
Canadian.

In "The Viking Blood" Mr. Wallace
describes the adventures of a Scotch
boy in a large four-mast barque on a
voyage from the Clyde to Vancouver.
Coming back again from Victoria to
Halifax, the young sailor enters the
Bank fishing fleet and there he finds
the real romance and fascination of sea-
faring. This excellent story will open
the eyes of Canadians to the grand
qualities of the fishermen of our Mari-
time Provinces.

HODDER & STOUGHTON LIMITED & THE MUSSON BOOK CO. LTD. TORONTO

September, 1921

BOOKSELLER AND STATIONER

Is the Cheap "Thriller" Dead or Doomed?
New Brunswick Bookseller Answers "Nay":
Professional Men are to Fore among Fans.

Find Rest After a Hard Day in the Little, Old "Ten-center"— Has Not Noticed Any
Falling Off in Sales— Canadians Reading Just as Much As Ever

THERE may be some truth in the
statement of a Columbus book-
seller— as given in another col-
umn on this page — that there is not the
demand to-day for the "thriller" in fic-
tion that there was in the days before
the movies came into their own, but it
has not been noticed in Canada. Cana-
dian dealers will certainly not agree with
their brother below the line that the day
of the "thriller" is past.

"We sell an endless lot of the cheaper
novels," stated Mrs. J. J. Dwyer of Dwy-
er's Book Store, 171 Union Street, St.
John, N.B., in discussing this question
with the editor of Bookseller and Stat-
ioner.

"There is always a big demand for
these from a certain class of people,"
she added. "After all, it is not always
the two-dollar novel that provides the
healthiest reading. Quite often, in fact,
the high-priced novel is not the clean
reading that the fifteen-cent novel is.
Why, even the very best business men
here buy Nick Carter books. They say
that it rests them more than the heav-
ier book. Lawyers, doctors and profes-
sional men of all classes frequently buy
the so-called thriller. Nor are educat-
ionalists exempt. They all like to re-
fresh themselves with a cheap novel oc-
casionally."

Within Reach of Girls

"No, I have never noticed any fall-
ing-off in the sale of the cheaper nov-
els," said Mrs. Dwyer in response to a
question from the writer. "We sell a
tremendous lot of them, especially dur-
ing or following a display of them in
the window. There is another thing
about the cheap novel that is not to be
overlooked. It passes the time for very
many girls who cannot afford to pay for
the dearer or popular work of fiction."

With regard to the handling of mag-
azines Mrs. Dwyer has found that it is
a wonderful advantage to have maga-
zines scattered or spread out on tables
down the centre of the store.

"People wander in and look around
and, as a rule, help themselves," ex-
plained Mrs. Dwyer, adding: "I have
found that this plan provides a quick
way of selling the goods. The cheaper
novels are kept on shelves above the
magazine tables as here they will strike
the eye of the customer purchasing a
magazine."

Signs placed strategically around the
store inform the public that all the lat-
est books are stocked and that any book

or magazine not in stock will be obtain-
ed at short notice.

An attractive appearance is lent to
the store by double rows of framed pic-
tures all along the walls.

When New Book Arrives

"When a new book comes in," went
on the proprietress, "it generally sells
fairly well. Of course, there is always
a big run on this class of book at Christ-
mas and we sell a great number of the
popular novels. One reason is because
a good book is well within the reach of
the average individual's pocket book.
There is not very much of any other line
that can be bought for two dollars. It
is impossible to buy a better gift for the
price."

Mrs. Dwyer follows out the practice,
insofar as it lies within her power, of
reading every new book that comes into
the store.

"I think it a great advantage in sell-
ing to have read the book yourself," she
added. "I am a great reader, anyway,
and I have a number of customers who
come in regularly and ask to see me.
Personally, I cannot sell a book unless
I think it is real good. Every week I
have regular customers coming in to see
what we have in the way of fiction.
They will say 'That last was a dandy.
Give me another.' I try never to dis-
appoint them."

According to this dealer, books by Can-

adian authors sell more slowly than oth-
ers. She is of the opinion, too, that a
Canadian Authors' Book Week is cer-
tainly needed. As a general thing, says
Mrs. Dwyer, books from the U. S. A. are
called for first.

"St. John," according to Mrs. Dwyer,
"is a very literary city. We sell all
kinds of literature on Saturday nights
especially and, as far as I can see and
judge, the Canadian people are not fall-
ing behind in their reading. Nor are
the public objecting to the two-dollar
novel. Occasionally an objection is rais-
ed but it is not at all serious. Every
person is willing to pay for a good book."

The Sunday newspapers are handled
in this store to a great extent and for
these there is always a big demand.
Canadians Are Good Readers

Everywhere a person looks in the store
boxes of stationery are to be seen. And
this class of merchandise is so arrang-
ed that the appearance of the interior
is improved. The store has made quite
a reputation for itself as a stationery
centre and now it boasts of customers
who have "stuck" since Mr. Dwyer first
put out his sign about twenty years
ago. Mr. Dwyer died about sixteen
years ago, since which time his widow
has successfully conducted the business.

A special case at the front of the
store is given over to hymnals and re-
(Continued on page 38)

Dime Novels Too Tame For

Modern Boys; Booksellers

Lay Blame on the Movies

COLUMBUS, O. — "Dare Devil Dick" and his breath taking feats no longer
engage the attention of young America, according to a Columbus book-
seller.

"When little Johnny feels like reading a dime novel nowadays he goes to
a picture show for almost the same price and there sees things which even
the old-fashioned dime novel would blush to have between its gayly-covered
backs," he declared.

The old "thriller," which delighted the youth of another age and has been
the solace of such distinguished men as former President Woodrow Wilson
and former Senator George F. Hoar, of Massachusetts, seems to have com-
pletely departed from the field of action, according to the same authority.

A canvass of all the principal book shops of Columbus, as well as those
dealing in second-hand books, failed to bring to light a single specimen of
the old time "dime" novel' that had so many thrills for its readers.

At one stand it was said that the movie magazines now command the
greatest popular following, although there is a good demand for detective
stories, but the Wild West stuff — you get that in the movies.

BOOKSELLER AND STATIONER

September, 1921

Talented English Publisher Believes

Many Canadian Writers Ought To Be

Better Known By Old World Writers

CANADA has, for some weeks past,
been entertaining W. M. Meredith,
son of George Meredith, the great
British poet and novelist, and on Wed-
nesday last the editor of "Bookseller and
Stationer" had the pleasure of a short
conversation with the noted visitor. Mr.
Meredith, who intends appointing a re-
presentative in Canada for Constable and
Company, the London publishing house
of which he is chairman, stated that he
had been away from England since Jan-
uary and was, in consequence, out of
touch with conditions. He had not had
time to go through the text of Canada's
Copyright Act, so was not in a position
to discuss this very important question.
In reply to a question Mr. Meredith
stated that there was still a steady de-
mand for his father's books.

Has Been Touring World
"Canada impresses me as being tho-
roughly grown-up and having a very
level-headed population," said Mr. Mere-
dith who has had an exceptional oppor-
tunity of studying the various parts of
the British Empire for the past eight
months, which he has spent in touring
the world.

Mr. Meredith has a great admiration
for the Australian people. "But Aus-
tralia has not found herself yet," he said.
"She is still experimenting, and conse-
quently lacks political stability, while
Canada impresses me as the most mat-
ured of the British Dominions. I would
like to say, however, that the Austra-
lians are gi-eat sportsmen and capital
good fellows, with great prospects,
though they are perhaps not as indus-

trious as the Canadians with equal op-
portunities."

Speaking of the differences between
the people of the Old Land and the New,
Mr. Meredith thought that it was largely
a matter of climate.

"The country is much more reposeful
at home. The climate of America is ex-
hilarating, and people seem to have less
inclination for reflection and meditation.
And I certainly think that one has to
work twice as hard in the Old Country
to achieve anything, because the com-
petition is so much greater."

Mr. Meredith said it was intensely
interested in the Canadian Copyright
Bill that was now under consideration.
He contended that all the nations should
be members of the Berne Convention
of International Copyright. He expressed
the hope that the Canadian measure
would not be adopted with manufacture
clauses included.

"The United States are the real win-
ners in this matter," said Mr. Meredith.
"They are not in the Convention, but
many Americans are hoping that a
change may be effected before long. I
believe that literature is one of the
great unifying factors that will bring the
British Empire and America closer to-
gether. We are reading more American
books in England today than ever be-
fore, and I believe there is a growing
number of Canadian writers who ought
to be better known in England."

Under New Name Now — The Bever-
idge Paper Company, Ltd., is now
known as the Beveridge Supply Com-
pany, Ltd.

IS THE CHEAP "THRILLER" DEAD
OR DOOMED?

(Continued from page 37)

ligious books, which sell readily at
Christmas but which are handled
throughout the year for the convenience
of those who want them.

"We find that the sub-post office
works in well with this business," stated
Mrs. Dwyer, "for people who come in to
make use of it often make other pur-
chases."

Two Kinds of Readers
According to Grant Overton, two kinds
of people read books: those who read
what they enjoy, and those who enjoy
what they read. Oh, yes, there are oth-
er varieties of readers. But the great
majority either:

Read, and like (or dislike) without
exactly knowing why; and, therefore,
read only books they are "sure" they'll
"like." In other words, they read what
they enjoy.

The smaller number read for enjoy-
ment, certainly, but know how to get it.
Put roughly, they enjoy what they read.
The second way not only saves disap-
pointment— oftentimes, and a confused,
bewildered disappointment at that — it is
al r more fun all the time.
How do they do it?
It isn't hard. The secret is in know-
ing what to look for. It always helps
enjoyment to understand what, exactly,
we are taking our pleasure in. Perhaps
in a certain charm of style, a species of
word-music that beautifies the thought.
Perhaps in a well-constructed plot. Per-
haps we are recognizing people we have
known, or human traits, either terrible
or delightful. Perhaps it's just the "at-
mosphere" the author has created that
we enjoy.

Registered In Quebec — Registration
in Montreal is announced of the Oxford
Book Store.

Book Dealers Complain of Way School Books Are Handled

That there is plenty of room for im-
provement in the handling of
school books is stated by book-
sellers in all parts of the country.

The booksellers of Peterboro, Ont., are
complaining that they have been ser-
iously inconvenienced in the handling
of high school text-books by the Depart-
ment of Education. They made their
purchases for the coming term on the
basis of the annual regulations which
they received from the department last
spring, and subsequently received sup-
plementary instructions notifying them
that principals of collegiate institutes
had been empowered to arrange their
courses within certain limits, which they
say will make the demand for certain
texts, including French, arithmetic and
chemistry manuals, practically neglig-
ible.

The booksellers claim that school

books are handled as a convenience to
students, there being little profit made
on them, and that had they received
any intimation of the department's in-
tention of supplementing the usual in-
structions they could have avoided the
purchase of the texts for which they do
not anticipate a demand.

According to C. L. Nelles, Guelph,
Ont., the Peterboro book dealers are
right. Mr. Nelles brought the matter
up at the initial meeting of the Cana-
dian Booksellers and Stationers' Assoc-
iation and he is of the opinion that
something should be done.

Fred Cloke, Hamilton, Ont., told the
Editor of "Bookseller and Stationer"
that so far he has no fault to find with
the Department although he declares
that it is the hardest thing in the world
to get any kind of co-operation from the
teachers themselves.

Mr. Nealy of Napanee, Ont., refuses
to buy school books at all as he claims
that the retailer's money is often held
for months before the orders are filled.

According to Mrs. Dwyer, 171 Union
Street, St. John, N.B., all the books
handled by the government have almost
trebled in price. Although stocking all
kinds of school supplies, Mrs. Dwyer
states that there is very little money in
this line.

"Government officials claim that they
are away behind in their accounts" add-
ed Mrs. Dwyer "but no matter what the
reason for the advance, it makes it hard
on families where three or four child-
ren are going to school. To my way of
thinking there is no need whatever for
four histories. Two did the work be-
fore and they ought to be enough

September, 1921

BOOKSELLER AND STATIONER

NELLIE McCLUNG'S LATEST

"Purple Springs" Worthy of Authoress
of "Sowing Seeds"

Canadian literature will ever be in the
ascendant so long as Mrs. Nellie Mc-
Clung is contributing to it. Her newest
book "Purple Springs" (Thomas Allen,
Toronto,) is as distinctively Canadian
as "Sowing Seeds in Danny" to which
it is something of a sequel. There have
been novels — scores of them — in which
the impression has been given to the
outside world that Canada is a land of
ice, forests, bad men and courageous
parsons exclusively, but Nellie Mc-
Clung's Canada is a land of ordinary
human folks working out a nationhood.
In "Purple Springs" Mrs. McClung
weaves around the love story of Pearl
Watson, a school teacher in a Manitoba
rural community, a tale of politics in
the days before women voted — and not
so very far away they are at that. It
is the crushing of her hopes for the love
she had sought that leads Pearl into af-
fairs of state. There is rare humor in
the passages that portray the narrow
mindedness of the old regime who dis-
pense public monies as personal favors
and treat women as children. There is
a touch of satire here and there as well
and much homely philosophy. One can-
not read the story without enjoying it
for Mrs. McClung knows how to tell a
story as well as any one. The novel is
a story first of all and the love that is
denied to Pearl at first comes to her
afterwards. But with the story, too,
there is an aptly proven moral. The
book is well worthy of the author of
"Sowing Seeds in Danny."

ELEANOR PORTER'S BEST

"Sister Sue" has Proven to be One of
Season's Best Sellers in Canada

Not in a long time has a more human
novel been given to the reading public
than "Sister Sue" (Thomas Allen, Price
$2.) which Eleanor H. Porter character-
ized, just before her death, as the best
story she had ever written. The sale
that this book has had would indicate
that her multitude of readers have a-
greed with her. In "Pollyanna", "Just
David" and "Mary Marie" Mrs. Porter
drew her characters with a sure hand
but Sister Sue is a character of even
greater beauty than any of the others.
All over the world there are innumer-
able Sister Sues who, patient and un-

complaining, have lived their barren
lives with the "life worth while" ever
beckoning them from afar. And it is
because the heroine of "Sister Sue" is
just such a character as may be en-
countered every day in the home and on
the street that this novel has had such
a country-wide appeal. Eighteen-year-
old Sue's day-dreams of ce'ebrity as a
pianist suddenly dissolve — to sketch the
story — when her father goes bankrupt,
and the family are forced to leave Bos-
ton and move to a little New England
village. In these changed conditions,
Sister Sue quickly becomes the main-
stay of her family, nursing her broken-
down father, developing her flighty
sister and selfish brother into young
people to be proud of, and making a
living for the entire household by giv-
ing music lessons to the children of the
village. From this a good idea may be
secured of the "humanness" of the
principal character.

LORD ESHER

Whose book "The Tragedy of Lord
Kitchener," has brought about a bitter
controversy in England. Lord Esher
explains that the title of the book does
not mean Lord Kitchener's tragic death,
the tragedy being that he failed when
called to do the' areatest work of his life
as head of the British war office. The
book is being published in England by
John Murray, London.

SHOWS NORTHLAND'S CHARM

James Oliver Curwood was Never Bet-
ter Than In His Latest

James Oliver Curwood has written
many novels that stand out head and
shoulders above other stories of their
kind but never has he appeared to bet-
ter advantage than in "The Flaming-
Forest" (The Copp Clark Company,
Toronto) which bids fair to be one of
the books in big demand this Fall.
Curwood knows the Northland and he
writes of it with a facile pen. There is
nothing forced about his efforts. It is
evident at a glance that the pictures he
draws come readily to his mind. When
he touches on the Royal Northwest
Mounted Police and Athabasca Landing-
it is easy to see that he has been at
the latter and has studied the former at
close range. Any man who has been in
the Great West feels at home in going
through Curwood's latest. This author
may be remembered best by his "The
River's End" and "The Valley of Si-
lent Men" but new glamour, new ro-
mance and an even more baffling my-
stery than lent interest to its predeces-
sors are found in "The Flaming For-
est". Here the charm of the Northland
is caught as it has seldom been caught
before. Melodramatic the story un-
doubtedly is but "The Flaming Forest"
is not melodrama as popularly recog-
nized. It is what might well be termed
a masterpiece of melodrama. What is
more, it is human melodrama for Da-
vid Carrigan of the R.N.W.M.P. is a
character readers will be glad to meet
and whose acquaintanceship they will
be loath to relinquish.

MYSTERY STORY OF NEW YORK

Leroy Scott puts spotlight on aristro-

crats of exclusive Riverside and of

exclusive underworld

Much skill is required in the working
out of Leroy Scott's new mystery story
called "Children of the Whirlwind,"
(Thomas Allen, Toronto). Though the
plot is rather amazing and always in-
tricate, there is never a moment when
Mr. Scott is not master of the situation.
Besides, his happy gift of bringing to-
gether the unconquerable emotions of
love, hate, grief and joy relieves the
story of the sordidness with which
mystery tales are so often filled. The
hero of the book is Larry Brainard,

BOOKSELLER AND STATIONER

September, 1921

past master in the world of crime and
fraud, who has just been released from
Sing-Sing. He comes out with the res-
olution that crime does not pay. The
story of the struggle which then en-
sues in his desperate fight for law and
order, meeting single-handed those
forces which are united in their efforts
to make him return to the old life, is
interesting. The New York police come
in, of course, for their usual quota of
bally-ragging. The girl whom:, Larry
loves is probly the most sensational
character which a writer has produced
for some time. Brought up in an at-
mosphere which spelled success only in
so far as a man or woman was able to
defeat the ends of law and order, she
herself out with the boast that she is
going to 'make good' in crime and fraud.
How she does 'make good' in a very
different manner, because of the in-
fluence of her lover and of her own
right instincts, makes this a novel with-
out a dull page. If at times melodram-
atic, "Children of the Whirlwind" is
always vibrant with the emotions of
men and women who know life.

A REAL CANADIAN NOVEL

Francis M. Benyon's "Aleta Way" is
Typical of the Life of the Dominion

Interesting from cover to cover and
providing ample opportunities for hea-
vy thinking "Aleta Day" (Thomas Allen
Toronto) is a Canadian novel by a Can-
adian author. Francis Marion Benyon
speals plainly in this straight-from-the-
shoulder work in which the native men
and women work out their problems in a
native way. The novel is, indeed, so
true to the soil that it could not have
happened anywhere else except in Can-
ada. The strong-minded Aleta is pre-
sented to the reader in the very first
chapter— and as a coward. For saying
"darn" the five-year-old Aleta was
whipped until she said she was very
sorry. She was not but it was to es-
cape further punishment that the con-
fession was made. For thus making
herself a liar the child felt thoroughly
ashamed and it was not until she learn-
ed that her mother also stretched the
truth in trying to explain— or dodge—
the mysteries of child birth that the
feeling of self-contempt departed. Such
was Aleta's make-up. And so she grew
to womanhood. She joined the suffra-
gists and as the war dragged on she
distributed pamphlets demanding that
freedom of speech and of the press be
preserved. Eventually she was arrest-
ed and sent to jail. From this point on
the story grows steadily in interest.
And the gifted Authoress makes it plain
that she did not believe in war and the
anarchistic methods of war govern-
ments neither does she believa in revo-
lution and the oppressive measures of
revolutionary governments. "It is not
possible," she claims, "for any group of
people in a country either to inspire or
to feel the emotion of fear without spir-
itually degrading the whole."

NOVEL THAT IS DIFFERENT

"Privilege" Gives True Glimpses of the
Life of the Aristocracy of England

There is a touch of realism about the
gtory of the decline and fall of the an-
cient house of Whern as told in Michael
Sadleir's "Privilege" (F. D. Goodchild
Company, Price $2.) that is seldom
found in romances of a fictitious nature.
But "Privilege" from the first to last
is vastly, different from the average no-
vel. The English aristocrat is sketched
in a highly satisfactory manner. It is
apparent that his characters are not
purely imaginary. The high princi-
ples of honor, pride and glory in achiev-
ment are common to the Braden bro-
thers but Richard who tells the story,
is the one who feels most keenly the
misfortunes that fall upon the House.
"Privilege" can easily be classed as one
of the season's best novels for once the
story has been started the reader will
find it difficult to put the book down
without reading it through. It is a
striking study of modern England and
not the least of its assets is the des-
scriptive writing so generously scatter-
ed through its pages. The following
excerpt, for example, will appeal to the
lover of realistic word paintings:

"But I think in reality my love for
Whern was partly love for Braden, part-
ly yearning fondness for the English
country that no defilement can rob of
its sweet soundness. On snowy days,
when the wooded slope glittered with
frost jewels when the frozen lake was
like a sheet of polished pewter athwart
the black-green of the iron-hard turf;
in May, when the leaves sang their col-
or part in the spring symphony and the
marshy ground by the stream was
powdered with meadow saxifrage and
marigold; in summer rain, when through
the steaming curtain of the rain the old
Abbey and the climbing woods drooped
in the weeping heat; in the pale mel-
ancholy of October sunlight, when the

whole Whern arena seemed singing to
sensuous sleep under the caressing mist
when even the new house took on the
unearthly fineness of a mirage-city,
when the trees — from palest yellow,
through red and brown to dark, de-
fiant green — bent like high tiers of
praying women beneath the slow veils
of the mist — my home, because it was
home and yet not only because it was,
had loveliness and Englishry, and my
heart was wrung for it, being forsaken
of its age."

BARONESS BYNG
Wife of the new Governor-General of
Canada, whose two romances, "Barriers"
and "Anne of the Marshlands," are being
issued by McClelland and Stewart in
Canadian copyright editions.

CALIFORNIA AS BACKGROUND

Gene Stratton Porter Pli«vs up Nature
"Her Father's Daughter"

In "Her Father's Daughter", Gene
Stratton Porter gives much of the real
appreciation of Nature, that — with the
sterling purity of her heroes and hero-
ines and the pleasing manner in which
she presents their doings, — has made
her previous works run into extra edit-
ions, many of them of more than a mil-
lion copies. California is the setting
for this story of Belinda Stone, the
eighteen-year-old, vivacious, really in-
telligent exception to the general run of
eighteen-year-old womanhood. Linda
writes for a woman's magazine, con-
ducting a department in which Nature's
delicacies are described and pictured
and in telling what Linda writes, Gene
Stratton Porter helps the reader to un-
derstand the plants and shrubs she
knows so well. It is all incidental, but
to be appreciated. Linda is left alone
in the world by the death of her father,
a naturalist — neurologist. Her father
had been a man of great intellect
and understanding, and Linda absorbed
much of his power in their rambles to-
gether through the canyons of Cali-
fornia. Her lovable personality, which
is the shadow of her father's own self,
provides inspiration for Donald Whit-
ing, Senior at her High School, and he
accepts her challenge, working himself
to the top of his class. It sustains her
dearest friend in a fight against her
little world, and brings her to happi-
ness; it quells the self interest of a
very different sister and it brings to
Linda herself the friendship of the lov-
able Peter Morrison, young author, high
in ideals and ambition. No girl could
be purer in her ideals that Linda
Stone, yet she is juvenescent, bubbling
over with laughter and happiness. It is
her character rather than the story it-
self that leads the reader on to the last
chapter. It is a book to rank with Mrs.
Porter's best. For the reader who likes
her style of writing, which is, singular
and far from literature, it is a book
worth reading.

Frank Rolph Dead— The death oc-
curred recently of Frank Rolph, honor-
ary president of Rolph-Clark Stone,
Ltd., lithographers.

September, 1921

BOOKSELLER AND STATIONER

ADVENTURES IN THE EAST
Sydney A. Moseley Writes in a Fresh
And Fearless Manner of His Obser-
vations

"Haunts of the Gay East" (Stanley
Paul and Company, 3-6 net) by Sydney
A. Moseley is a book that lays bare
life in the mysterious East in frank and
fearless manner. With the ease of the
finished writer and experienced travel-
ler Mr. Moseley presents a series of re-
markable pictures of night life behind
the veil of Eastern places. His latest
work may be said to be on a par with
his "The Night Haunts of London",
a powerful exposure of vice in the
world's metropolis. Mr. Moseley's intim-
ate descriptions of life in such gay cen-
tres as Budapest, Constantinople and
Cairo bear the imprint of truth while a-
voiding sensationalism. The author has
the knack — none too common among
writers — of bringing out his point and
showing the reader just what he means
without saying it in so many words. He
paints the dinginess of the hashish den
and the disgrace of the dancing girl
without putting into print anything
that might offend the finer feelings of
his readers. That the haunts of the
gay East as he found them are for the
most part, places of iniquity Mr. Mose-
ley makes plain but the stench of the
vice in these resorts is happily missing
in his descriptions.

IGNITION SYSTEMS ON CARS

Frank Tannenbaum Deals With Its

Termed the Most Complete of its

Kind

As it is generally recognized that no
part of the automobile has been changed
more often than the ignition system the
value of Victor W. Page's "Automobile
Starting, Lightning and Ignition Sys-
tems" (The Norman W. Henley Pub-
lishing Company) is not to be minimiz-
ed. This 1921 edition is a concise and
comprehensive treatise of the latest
1921 practice and explains .all forms
of electrical ignition systems used with
automobile engines of all types, includ-
ing: also an authoritative series of in-
structions pertaining to starting and
lighting systems of all automobiles and
wiring diagrams for all popular makes
of cars. Among the thousand and one
things described are storage battery
construction, charging and maintenance,
magneto and ignition distributor timing,
care of motors and generators and sys-
tematic location of all electrical faults.
Over 250 complete wiring diagrams are
presented, with special instructions for
using meters in testing, etc. The fea-
tures of the leading systems are out-
lined in a skillful manner so that it
should not be difficult for the repair-
man or student to become familiar with
any system possible. The book an-
swers every question that might be ask-
ed about starting, lighting and ignition
systems so that Mr. Page's 815-page
volume is in every respect a practical

and easily-understood course for all in-
terested in the workings and mechan-
ism of the auto.

SASKATCHEWAN IN STORY

Above is Mrs. Nellie McClung, M.L.A.,
whose "Purple Springs" is one of the
popular books of the season. The lower
picture is that of Miss Pearl Foley
whose "Gift of the^Gods" is being pub-
lished this month. Both these books are
being published by Thomas Allen, Tor-
onto.

"The Valley of Gold" Tells of Life on
The Banks of the Qu'Appelle

"Five hundred little bucks to lay
against you, two to one, that we can
lick the Valley Outfit in a thirty-day
run any old time you want to take it on.
No time like the present, Pullar".

This challenge thrown out on the
third page of "The Valley of Gold" (F.
D. Goodchild Company, Price $2.)
should assure the reader in search of
thrilling narrative that he is on the
right trail. David Howarth's tale of
The Saskatchewan is in every word a
hair-raiser. Action stares out from
every page. The first sentence is a
good indication of what the book is to
be like and the final chapter proves that
the impression gained at the outset was
right. The story is built about the con-
tests between rival thresher gangs and
with such ferocity do the gangs pitch
into these frays that the youth who
worships physical force is sure to find
in "The Valley of Gold" a worthy object
of his attention. Romance there is,
too, and adventure galore. The "wild
and woolly" as it was in years not long
gone by is drawn with a firm hand and
such force has the author put into his
labors that there is no denying the
fact that "The Valley of Gold" is sure
to appeal to those who like to read of
red-blooded heroes and stout-hearted
maids.

LABOR MOVEMENT DESCRIBED

Frank Tannenbaum Deals With its

Conservative Function and Social

Consequences

Novel interesting and brilliantly
written — to quote such an authority as
Professor Edwin R. A. Seligman — is
"The Labor Movement" (G. P. Putnam's
Sons) in which Frank Tannenbaum
deals at length with its conservative
functions and its social consequences.
The author's account of the Durposes
and methods of the Unions is written
with authorative knowledge and gives
information of distinctive interest and
value. Only the favorable aspects of the
purposes and the results of the Unions
of organized labor are presented and
for this reason the work is not as com-
plete as the well-informed author might
have made it. This is point-ad out even
by the publishers who think that the
book, while suggestive and valuable,
would 'have been more complete had
the author seen his way to discuss
some of the charges that are made
continuously against labor . organiza-
tion as the people of this continent know
it. The author shows the labor move-
ment achieving a certain social organ-
ization but does not suggest that it
must of necessity move on because
nothing stands still. He realizes that
criticisms will come but in a frank,
good-natured manner he invites the
reader to "disagree to his heart's con-
tent."

BOOKSELLER AND STATIONER

September, 1921

Some Sensational Disclosures Mark

Lytton Strachey's "Queen Victoria"

IN "Queen Victoria" (F. D. Good-
child Company, Price $5.) Lytton
Strachey discloses incidents of the life
of "Victoria the Good" which have been
close secrets up to this time. Cer-
tainly this work by the author
"Eminent Victorians" is one of the
season's sensations. To many who
knew the queen as such by name only
the book is a revelation. Mr. Stra-
chey has apparently made no attempt
to "Curry Favor" with any one. He
seems to have told the truth as he saw
it and, as a result, the reader gets an
insight into the life of Victoria which
could not be obtained in any other way
than by intimate contact or strenuous
investigation.

Many of the state's leaders of Vic-
torian days are also sketched with a
frank pen. The reader is brought close
to Disraeli, Palmerston, Melbourne, and
even Prince Albert. The personalities
and incidents of Victoria's day are pre-
sented shorn of the glamor of distance
and sans the enshrouding cloak of
friendly or official biographies. And
what is more, Mr. Strachey's ironic
wit, fidelity to fact, and historical sym-
pathy have — to quote The London
Times Literary Supplement — "com-
bined to create what may well rank as
one of the greatest biographies of our
language and will at any rate have irre-
sistible appeal to a generation that has
begun to study and appreciate the pe-
culiarities of its grandparents".

Had Will of Her Own

That Queen Victoria had a will of

her own is pointed out by Mr. Strachey
who tells how on different occasions
she set her judgment against that of
her cabinet, the fact that they were
dealing with a woman allowing Her
Majesty to win her point where a
king in the same position might have
failed. Immediately after her eleva-
tion to the throne Victoria, says the
author, showed this trait when she had
her bed moved out of her mother's
room, thereby making it plain that
she was no longer to be under the do-
mination of the Duchess of Kent. The
reader is also given to understand that
Queen Victoria was not at all averse
to being flattered, a weakness upon
which Disraeli played.

"You have heard me called a flatterer"
Disrae'i is quoted as saying to Mat-
thew Arnold, "and it is true. Every-
one likes flattery; and when you come
to royalty you should lay it on with a
trowel."

According to the author, it was to
flatter her Majesty that the wily old
statesman suggested that the queen
should assume the title of Empress of
India.

The part played by the Prince Con-
sort in setting the stage for the Great
War is not minimized, it being the
author's contention that Albert exer-
cised a malign influence over the po-
licy of the empire even after his death.
Going back to 1863 when Prussia was
preparing to annex Schleswig-Holstein
Mr. Strachey quotes from a letter said
to have been written to the Duke of

ARTHUR HE MING
Noted Canadian Author whose "The Drama of the For-
ests" was published recently by S. B. Gundy, Toronto.

Saxe-Cobourth-Gotha as follows: "I
know that our dear angel Albert always
regarded a strong Prussia as a necessity
for which, therefore, it is a sacred duty
for me to work". This, too, in spite
of the fact that there was a powerful
element in the government desirous that
Britain should stand behind Denmark.

Prince Consort's Views

Mr. Strachey states further that
"the Prince's German proclivities were
perpetually lamented by English Mini-
sters; Lord Palmerston, Lord Claren-
don, Lord Aberdeen, all told the same
tale; and it was constantly necessary
in grave questions of national policy
to combat the prepossessions of a Court
in which German views and German
sentiments held a disproportionate
place."

Mr. Strachey goes at length into the
domination of Prince Consort over the
Queen who for years was unable to en-
joy a good breakfast without consider-
ing how "dear Albert" would have lik-
ed the buttered eggs. Just the same,
the German prince was credited by
Disraeli with having "governed Eng-
land for twenty one years with a wis-
dom and energy such as none of our
kings have ever shown."

And so the author slides over the
busy years, sparing Victoria not at all
yet always striving to be fair to the
subject of his sketch, until that dread
day in 1900 when the indomitable spi-
rit broke, the iron will gave way, and
the active brain failed. Victoria's life
slipped gently away and there swept
over the land "a wave of astonished
grief."

THE STORY OF CHAUTAUQUA

Written by one who is a veteran am-
ong leaders, thoroughly acquainted with
the movement from the days of its-foun-
dation and competent through personal
experience as well as by literary abili-
ty to narrate its history, "The Story of
Chautauqua" (G. P. Putnam's Sons,) by
Jessie L. Hurlbut is an intensely inter-
esting review of a great movement.
This institution, founded nearly fifty
years ago by Lewis Miller and John H.
Vincent, has grown into one of the most
potent forces of the age in shaping the
intellectual, social and religious life of
the nation. The author, in dealing with
the progress of a movement which has
torn asunder the bars of its cage and
let learning loose in the world, tells of
small things as well as great, the wit-
ty as well as the wise words spoken, the
record of by-play and repartee upon the
platform and a thousand and one other
things which go far towards relieving
the "heaviness" of a book of this kind.
Certainly Dr. Hurlbut has succeeded in
lightening the book for from first to
last there is not a dull chapter or even
paragraph. Informative in the highest
degree undoubtedly is "The Story of
Chautauqua" but this is one instances
where weighty information is given out
in an easy and entertaing manner.

September, 1921

BOOKSELLER AND STATIONER

FINE FOR THE KIDDIES

"The Child's Primer" and "The Child's

First Reader" Are Well

Illustrated

Some particularly fine ibooks for
children have been published recently
by the John C. Winston Company, these
including "The Child's Primer," "The
Child's First Reader" and "The Wonder
Book of Bible Stories." The Primer is
stoutly bound with a most attractive
cover and the type is sufficiently large
to make the stories readable for the
little ones. Each page carries a suit-
able illustration in colors and the read-
ing matter is such as should appeal to
the child just learning to read, among
the stories being "The Little Red Hen,"
"The Gingerbread Boy," "The Three
Bears," "Lambikin," etc. The First
Reader is patterned along similar lines,
being profusely illustrated and set up
in a type calculated to hold the atten-
tion of the juvenile. For youngsters of
the pre-school period these books are
just the thing. "The Wonder Book of
Bible Stories" is an elaborate publica-
tion for the child who has mastered the
art of reading. The stories told in the
bible are set out in an entertaining
manner, the language being of such a
simple nature that the child does not
have to puzzle his or her head over big
words or high-sounding phrases. Sim-
ple but effective illustrations accom-
pany each narrative. Bib'e stories are
favorites with the little ones and it is
with a view to assisting parents in
telling of bibical heroes and heroines,
and at the same time aiding young
readers in understanding them, that this
series of stories especially ?uitable has
been selected and adapted. The book is
filled with stories that are particularly
interesting to childhood and applicable
to the life of the young.

"Domino" In "The Masques of Ottawa"

Writes History With A Powerful Pen

H. G. WELLS
Whose latest book, "The Salvaging of
Civilization," was published recently by
The Macmillan Company of Canada.

"Wherefore are these things hid?"
"We will draw the curtain and
show you the picture."

(Twelfth Night)
"0 wad some power the giftie gie us
To see oursel's as others see us."

(Burns.)
The "Mirrors of Downing Street" has
by a turn of the optical adjustment giv-
en place to the "Mirrors of Washing-
ton," in both of which publications are
exhibited in full limelight the real
aims, motives, and characters of prom-
inent public men. "Mirrors" reflecting
undress personalia, literary x-rays,
from which there is no longer any hid-
ing place, are the fashion just now, and
"The Masques of Ottawa" (The Mac-
Millan Company) is Canada's contrib-
ution. It is, of course, not necessary for
every "Margot" to occupy the front seat
on the title page of her own "Decamer-
on," and with the commendable modes-
ty usually noticeable with authors of
"memoirs" and "letters," (based upon
the private lives and "occult" doings of
politicians, ministers, financiers and
celebrities in general, a nom de plume
suffices. "Junius Letters" are over a
century old and there is still no absol-
ute certainty as to the author's identity.
Canada is not to be outdone in "mir-
roring" hitherto masked details of the
history of her public men. She is old
enough to have grown (besides wonder-
ful wheat) a splendid crop of politicians,
premiers, ministers, lords and barons,
financiers, whose work and methods
have marked them for the supermen of
Canada. Ottawa is the Capital, the
centre, to which all, more or less, grav-
itate and the author of these historic
details to be known as the "Masques of

Ottawa" is Domino. The unknown

unmasks a select company of twenty-
five important Canadian personalities,
all interesting, — all human, — all of un-
doubted ability, a variety which might
satisfy even La Bruyere, himself. In-
cidentally, Domino writes history with
a powerful pen. He is no detractor,
though he tells many wholesome truths,
he is no gossip though there is much to
enjoy in the details of the life-histories
of these men.

Domino has livied an intimate and
observant life in Canada, and appears
to know everybody. At his bidding,
masks are dropped and "great men" of
the day come to the footlights. They
are not paraded here for popularity, for
notoriety, for so-called History. Many
as "Makers of Canada," have made
themselves, but all pastboard preten-
sions, all sham stature is ruthlessly des-
troyed by Domino, the "stuffing" of the
effigy as usually prepared for the pub-
lic eye is removed and in some cases,
humanly speaking, not much is left.
Domino, however, (like Mrs. Gamp)
"wants credit done where credit's doo"!
His object is achieved without offence.

Domino's path was a difficult one, in
these "Masques of Ottawa" blest every-
where with pitfalls of opportunity for
the display of prejudice and partisan-
ship. He has avoided them and has
steered with a fair wind and with sing-
ular sense and justice.

CHANGES AT MACMILLAN'S

F. D. Hartman Is Educational Manager
New Representatives Appointed

The MacMillan Company of Canada
announces the appointment as Educa-
tional Manager of Frederick Dean Hare-
man who displaces Montrose W. Liston.
Mr. Hartman has not, as has been re-
puted, had any experience in the pub-
lishing business, nor has he had any
connection with the allied houses of
MacMillan either in New York or Lon-
don. He comes to his new position as
did the President of the Canadian Com-
pany, Mr. Eayrs, from newspaper work,
having been a Special Correspondent of
the New York Post, Chicago News, etc.
He is a graduate of Johns Hopkins Uni-
versity. He is a frequent contributor to
the Atlantic Monthly, Publishers' Week-
ly and others.

The new Western representative for
the MacMillans is J. M. Merry who had
some connection with the line before
and is deservedly popular in the West.

The new Maritimes representative is
John Y. Bews of Hamilton, a recruit to
the publishing business.

BOOTH TARKINGTON
Whose "Alice Adams" (S. B. Grundy,
Toronto) is one of the Season's most
popular products.

BOOKSELLER AND STATIONER— Advertising Section September, 1921

THE LIFE AND LETTERS OF

SIR WILFRID LAURIER

-by-

OSCAR DOUGLAS SKELTON

■ Royal 8 vo. 2 vols. 700 pages Illustrated.
The Most Important Canadian Publication of the Decade

Net $8.00

Sir Wilfrid Laurier was appealing, interesting, dramatic
beyond most political figures of modern times. His bio-
graphy is singularly good reading. It is illuminating, not
only as regards the recent history of Canada, but also in
its important relation to the world development of
Liberalism.

The chapters sketching the French pioneer ancestry
from which Sir Wilfred emerged are as interesting as any
in the book, and explain much concerning the man's person-
ality. His love story which turned out so happily after a

most romantic escape from wreck; the long struggle in an
infinitely complicated world of politics; his connection
with the politics of railroads when the course of Canadian
empire was taking its westward way; the part he took in
the movement toward closer economic relations with the
United States; and finally the time when, for the longest
unbroken period of power in Canadian history, he was
Prime Minister — these things make a story of compelling
interest, which will have an intense appeal to all Canadians.

CORRESPONDENCE OF

SIR JOHN A. MACDONALD

-by—

SIR JOSEPH POPE, K.C.M.G.

Illustrated

Net $5.00

Rarely has a personality of such distinguished character
and historical importance left so complete a record of him-
self and of his place in a great epoch, as Sir John A.
Macdonald, Canada's foremost statesman, has left us in his
letters.

They cover a long and eventful life, a splendid career that
was connected with the days of Canada in the making. One
of his biggest achievements was the building of the Can-
adian Pacific Railway, but in many other ways he left
Canada richer for his wise and constructive statesmanship.

They include letters from and to the highest personages
of his times, the first six Governors General, colleagues.

public men of all sorts; they throw fascinating and illum-
inating sidelights upon such matters as the Confederation,
the acquisition of Canada's Northwest, the history of the
Intercolonial and Canadian Pacific Railways, the Riel up-
risings, the Washington Treaty of 1871, the various Fish-
eries Negotiations with the United States.

This volume has an assured place in history. It is inval-
uable as a source book for the period between 1840 and
1890. But it has its wider place with that increasing body
of readers who are turning to the lives of great men for
insight upon the life of man.

THE DRAMA OF THE FORESTS

-by-

ARTHUR HEMING

Fourteen color plates

Net $5.50

The reader will find it hard to determine which is the
greater, Mr. Heming, the painter, or Mr. Heming the
writer. But that he is an artist in either field, he will
decide immediately, whether he lingers over the beautiful
plates of this sumptuous book, which add the new beauty
and strength of an artist's personal vision to the eternal
beauty and strength of the forest, or reads the enthralling
narrative of his adventures and experiences there.

For a score or more of years Mr. Heming has studied
and lived in the Northwoods. He has stopped at the Hud-
son Bay posts; he has tramped on snowshoes the trap
lines with Indian trappers; and he has travelled thousands
of miles of river and lake in canoes; sometimes practically

alone, at other times in a big expedition.

What he saw, with the observant and watchful and
beauty-fixing eye of the painter, he has put down with
brush and pen in ways that bring the forest to us, in all
its grandeur and supreme loveliness, and its implacable in-
difference to the life within it.

It is this life, the wild creatures on foot or fin or wing,
the human life scattered and seeming alien there, stalking
among the trees following game or gathered around the
camp fire, that Mr. Heming brings to us, vividly, unfor-
gettably— all its tragedy, its humor, its shocks, its farces
— truly the drama of the forest.

Doubleday Page & Co.

Country Life Press
Garden City - N.Y.

25 Richmond St. West

b. B. (jUlNLll, Toronto, Canada
OXFORD UNIVERSITY PRESS

September, 1921

BOOKSELLER AND STATIONER— Advertising Section

CENE
ST RAT TON-
PORTER

H BT LOVED
H WOMAN

Qhe MARRIAGE
%S^ SUSAN

HELEN (MAM1M

Qhe
Daughter

Helen Kent

Sarah Comstock.

NINE SELECTED FALL NOVELS

HER FATHER'S DAUG|HTER

By GENE STRATTON-PORTER
PRICE $1.75

The Tightness of her life; the earnestness of her effort; the invincibility of character
combined with ability; the charm and helpfulness of her friendship; the sacredness and
beautv of her love — when she at last gives it— make the appeal in a strong and most
absorbing book.

"It's as good as either "The Girl of the Limberlost' or 'The Harvester'," quotes one read-
er. This is cheery news when we consider that three million of these two books have
been sold in America and England.

ALIAS THE LONE WOLF
By LOUIS JOSEPH VANCE
Price $1.90

People who like stories of mystery, of love,
or of adventure will like this book, for it is a
combination of them all. The central figure
is Mr. Vance's most popular creation, the
Lone Wolf, and the story is vrritten in the
style that has made 'The Lone Wolf," "The
False Faces," "Red Masquerade" and his other
novels favorites among thousands of readers.

THE BELOVED WOMAN

Bv KATHLEEN NORRIS
Price $1.90

Can a beautiful woman, indulged in every
whim, spoiled with too much affection, rec-
ognize true love? This story of how Norma
Melrose, child of an unhappy marriage — her
birth hidden from her — brought up in another
house, faced this problem, makes even a
greater novel than "Sisters," "Harriet and
the Piper." or "Mother." It is a book with
a stronger appeal than any of Mrs. Norris'
others.

THE MARRIAGE OF SUSAN

By HELEN R. MARTIN

Price $1.90

A powerful dramatic novel, of a people who
are "us but not of us," folk as interesting
and entertaining as those of Kentucky and
Cape Cod. Briefly the story concerns itself
with the plight of a fine Pennsylvania Dutch
girl, too well educated for her own people,
but not enough for the family of the man she
loves. It is a story always dramatic, always
entertaining, bigger even than other Helen K.
Martin books.

THE DAUGHTER OF

HELEN KENT
By SARAH COM STOCK
Price $1.90

Helen Kent's brief, charmed marriage is
turned into ugliness by her husband's des-
ertion and all beauty became an illusion.
However, all the beauty and idealism she
suppressed in herself came to bright flower-
ing in her daughter Bee. The book is pro-
perly Bee's story until to Helen also love
came anew, with its lesson that brought
understanding. It is easily Sarah Com-
stock's best.

ASKIOluE
BLNTOri
COTCE

THE GIRLS

By EDNA FERBER
Price $1.90

Readers of the Emma McChesney stories,
of "Cheerful by Request" and "Half Por-
tions," those short story novels of every
day life, will welcome this new "revelation
of humanity." Women- readers will gasp
at its insight, masculine readers will delight
in its revelations, and the critic will appre-
ciate its fine quality and the restrained
power of the narrative. It is a book of
the many, for the many — a true and whole-
some picture — "a slice of American life."

MARRIED?

By MARJORIE BENTON COOKE

Price $1.90

None of the swift grace and wit that so
marked "Bambi," "Cinderella Jane" and
•The Cricket" is lacking from "Married?"
and it presents a situation more ingenious
and productive of even more thrilling and
humorous incident. It is a novel that jaded
readers will be grateful for.

FAIR TO MIDDLING

By NALBRO BARTLEY

Price $1.90

A story for modern women — of two young
couples starting together, what they aim
for, and what they find in life. Miss Bartlev
visualizes the four characters of this book
with a realism which makes this story her
greatest achievement. In the failure of
one success and the success of one failure
which dominate this book, one sees the
large wisdom and beauty of the average
folk, the "fair to middling."

PLUM PUDDING

By CHRISTOPHER MORLEY

Price $1.90

A literary plum pudding for the pleasure of
all literary palates. A volume of sketches,
savory with the blend that is Morley's own.
Characterized by the same spirited humor
and genuine love of life that marked "Shan-
dygaff," "Mince Pie," and "Pipefuls." The
essays are generously illustrated with pen
and ink drawings by Walter Jack Duncan,
an artist thoroughly in sympathy with the
author.

Doubleday Page & Co.

Country Life Press
Garden City - N. Y.

S. B. GUNDY,
OXFORD UNIVERS

25 Richmond St. West
Toronto, Canada

BOOKSELLER AND STATIONER

September, 1921

SNAPPY OUTDOOR STORIES

"Just Huntin" Is the Work of a Guide

Who has Fished and Hunted Over a

Wide Radius

A book which any lover of the great
outdoors would enjoy to the full is "Just
Huntin" by Ozark Ripley which has
just been published by Stewart and
Kidd Company, Cincinnati (price $2.).
"Just Huntin'", the author of which is
an expert guide who has fished and
hunted from Northern Alaska to the
Gulf of Mexico, is said to be the only
collection of outdoor stories carrying
the human appeal for the man who has
been there. Certainly it overflows with
pep and snap, the tang of the woods be-
ing evident in every line. Each incident
is a perfect short story ingeniously con-
trived by the author that almost un-
noticed he brings about the objective in
a manner that not only holds spell-
bound the reader but instructs even the
old-timer, let alone the novice. The
book, which is handsomely bound and
easily readable, is filled with informa-
tion which is accurate in every degree
and at the same time highly entertain-
ing. To read the book is to know Bil-
ly White and Tom Breathwaite and the
"rest of the gang" almost intimate-
ly as it is possible for men to know
each other while living together in the
woods.

FOR THE LOVER OF MUSIC

That Emile Jacques-Dalcroze has
produced something well above the av-
erage for those who are interested in
music is evident even from a hasty
glance through the pages of "Rhythm,
Music and Education" (G. P. Putnam's
Sons, Price $3.50). The translation
has been made from the French by
Harold F. Rubinstein and the illustra-
tions are in keeping with the get-up of
the book and the material presented.
The author's aim is to enable the Am-
erican child to advance with more con-
fidence on the path of spiritual and
physical self-conquest and to pursue his
aesthetic and moral development with
more certain persistence and harmony
of effort. The place of ear training in
musical education is emphasized and not
a little attention is paid to the reform
of music teaching in schools. The ne-
cessity for the collaboration of parents
in establishing a composite rhythmic
culture is pointed out and attention
drawn, too, to the influence of school
music lessons on the musical progress
of society. Dancing is described as the
art of expressing emotion by means of
rhythmic bodily movements and, after
considerable discussion, the point is
made that dancing must be completely
reformed, the present art being replac-
ed by a new one founded on principles
of beauty, purity, sincerity and harm-
ony. The author's remarks are based
on a whole m series of positive experi-
ments* rarely before attempted by psy-
cho-physiologists.

BLISS CARMAN

Noted .Caoi&ds'an Poet who is being
mentioned as the first incumbent for the
Poet Laureate's chair in Canada. A col-
lection of his poems is being puolished
by McClelland and Stewart this fall.

HANDBOOKS OF INFORMATION

Twenty-two Books — Non Technical And
Up-To-Date — For Home and Business

Stepping stones to success is theex-
pression that might well be used to des-
cribe the twenty-two international hand-
size and easily readable, are vazitable
books of practical information which
have been published by The John C. Win-
ston 'Company, Toronto, to meet the
needs of mechanics, electricians, farm-
ers, minors and business and profession-
al men. These books, whi:h are pocket
encyclopoedias of the subjects they deal
with, serving as books of reference, of
information, of ways and mean:,, of
I*;.cts and figures. Experts of the In-
ternational Correspondence Schools have
compiled an<j edited these little volumes,
which are offered at a dollar each, and
which are practical rather than theoretic-
al. Every subject taken up is handled
in a simple and direct manner. Take,
for instance, the Mechanic's Handbook:
an effort has been made to anticipate
the daily wants of the user and give
him the information sought in the man-
ner best suited to his needs, the rule,
formula or process considered best
adapted! to the circumstances of the
case being always described in full. In
the Advertiser's Handbook the same
plan is followed out, the needs of the
average business man rather than of the
experienced advertising manager being
kept in view. This handbook is not at
all a course in advertising but the in-
formation contained within its 445 pages
wll undoubtedly prove a guide in solving
a great many advertising problems and
at the same time afford a good basis for
a systematic study of an interesting
and exceedingly important_subje.ct. These
books should be a help to ambitious in-
dividuals.

A ROY BLAKELEY ADVENTURE

To the West and Then Back With Three

Touring Cars and a Van

Percy Keese Fitzhugh has provided
youth with another splendid adventure
story in "Roy Blakeley's Motor Cara-
van" (Grosset and Dunlap) in which
the irrespressible young Blakeley and
his patrol undertake an unique tri|p.
Roy and his chums are preparing to go
camping when along comes Harry Don-
nelle with the offer of a trip out West
to bring back some motor cars. The
lade "jump at" the chance offered by
Donelle who — to quote Roy — "was a
lieutenant in the war." After some
amusing adventures they reach their
destination and start home with their
motor flotilla. And here's where the
fun begins. Each car is plastered with
signs and, with the spirited youngsters
conspicuous on the cars, the caravan
creates quit a commotion as it passes
along. First, the patrol saves the day
for a travelling troupe of actors; then
they run into a mystery and are nearly
arrested and on capturing a scarcecrow
a mysterious paper, suggestive of hid-
den treasure, is found in its pocket.
To tell more would be to spoil the
story. But the book is certainly a hum-
dinger for fun. And so boylike and un-
restrained is Roy's method of narrative
that it is a real experience to read of
the adventures of these intrepid scouts.

THE LATEST "TARZAN BOOK"
Edgar Rice Burroughs Tells in "Tarzan
the Terrible" of A Search In Africa

What stands a perfectly good chance
of being classed as the most thrilling of
all the Tarzan books is "Tarzan the
Terrible" (McClelland and Stewart) in
which this now-famous character is seen
searching through the wilds of Africa
for his wife. Certainly Mr. Burrough's
latest is a startling book. Adventures
crowd each other in rapid succession *
and from first to last the reader is
kept on the qui vive. Crossing a high
mountain range, Tarzan descends into
a valley where his way is barred by
strange creatures of pre-historic types,
left-overs of the stone age. The strength
and cunning of the ape-man are taxed
to the utmost to conquer these ferocious
creatures but the matchless Tarzon
comes through with colors flying. In
this book is told, too, the story of the
fate that overtakes Lieut. Cfoergate, last
of the three German officers who had led
the native troups in the ravishing of
Tarzan's peaceful home. Taken prisoner
with his wife, whom he has found after
a long search, Tarzan finds himself in
the power of the Hun now posing as a
god. Notwithstanding that he holds the
upper hand Obergatz fears the giant
ape-man — the Nemensis who had trailed
him through his dreams through long,
weary months. To maintain his prestige
he prepares to slay Tarzan with his own
hand but just as the knife is raised the
"Messenger of Death" enters, Tarzan's
wrongs are avenged and upon the back
of a prehistoric triceratops Lady Jane,
Korak and Tarzan gallop off toward
the land that is best of all — home.

September, 1921

BOOKSELLER AND STATIONER

ADVENTURE AND ROMANCE.

The "Princess Maida" — a Love Story
Full of Youth and Adventure

Brewer Corcoran has given lovers
of fiction something particularly good
in "The Princes Naida" (The Page
Company, Price $1.90) of which the key-
notes are adventure and romance. This
fascinating novel is a romance of vivid
interest — a love story full of youth and
adventures that thrill. The mythical
principality of Nirgendsburg plays a
big part in the story which centres
around the charming personality of the
dashing Princess Naida. The moun-
tains of Switzerland form a back ground
for the tale while throughout it all the
grim sceptre of Bolshevism stalks
triumphantly. An upstanding young
American figures as the hero and the
story of his fight for the "Princess who
is a girl" is told with a rush and sweep
of action, which cannot fail tjo hold
the attention. The characters are true
to life, the dialogue unusually clever
and the plot as snappy and virile as
could be desired. There is a strong
vein of humor running through the
narrative so that the reader is given
no chance to be thrilled "ad Nauseame"
Mr. Corcoran, while supplying the fiction
lover's demand for startling situations,
has not forgotten that people are liable
at times to get too much even of a
good thing.

TRUTH MIXED WITH FICTION

"The Beloved Woman" is worthy of the

Pen of Kathleen Norris. Are

Really Human

Those who have read "Mother" and
"Saturday's Child" know Kathleen Nor-
ris' secret of story-telling. She has won
her way by a genius for making her char-
acters as humanly human as is possible.
All her heroes and heroines have little,
lovable faults and the villains have some
virtues. In "The Beloved Woman" she
shows an appreciation of the fundamen-
tals of life which is very interesting from
a psychological point of view as well as
from the realist's. It is the story of a
girl, who cheated of her birthright, is
suddenly given all the things which right-
ly belong to her and for which she has
unconsciously yearned. The events of
this new life appear with startling but
always logical rapidity working all the
time to a full development of the beloved
woman's character. And just when she
has come into her own, the true woman
is born in her and she flies from all that
had meant at one time real happiness.
The dual call of duty and love were too
strong just as they are to every real
woman. As the man who appreciated
her, perhaps most of all, said, "She is a
remarkable woman — Norma will make
a wonderful wife." This is a book
which will interest any reader who loves
an element of truth in fiction. It is
published by the Oxford University
Press.

LILIAN VAUX MacKINNON

Author of "Miiam 01 Queen's" {McClel-
land and Stewart, a story of Univer-
sity life at Kingston, Ont.

DRIVING HOME A MORAL

In "The Master of Man" Hall Caine
Tells of Sin, Suffering and Re-
demption.

Hall Caine, whose most recent claims
to fame rest on "The Deemster," "The
Christian," "The Bondman," and "The
Manxman," has given the world an-
other story of a somewhat startling
nature in "The Master of Man" (The
Ryerson Press, price $1.75). Like "The
Deemster" this is a story of sin, suffer-
in, and redemption. Mr. Caine stands out
in every chapter as a great and grifted
author. His situations are strong and
so are his characters. That his brain
still runs in the grove of genius and
that his hand has lost none of its cunn-
ing are easily manifest. The dialogue
is never dull, never drags. Nor even
for a moment does the reader's interest
wane. Although modelled along lines
somewhat similar to "The Deemster"
the story of "The Master of Man" is
entirely different. Victor Stowell, a
young man of fine nature, belonging to
a family with high traditions, commits
a sin against a women in circumstances
of extreme temptation such as come to
thousands of young men in every gen-
eration. The moral, "Be sure your sin
will find you out," is driven home with
undeviating directness but the climax of
the story is the young man's redemption
the resurrection of his soul. The scene
is the Isle of Man and the period the
present, but the one may be said to be
all the world and the other all time for
the subject is universal. The ending of
the narrative is not the happy one that
is generally looked for but this only
adds to its strength. The final chapter
sees Victor and Fenella wedded in the
prison chapel and behind the walls of
the grim fortress the author leaves
them — the man who had voluntarily
made the great sacrifice for his sin, and
the woman who, in the greatness of her
love, was living out his punishment be-
side him.

NEW AUTHOR MAKES BOW

"A Flower of Monterey," a tale of an
American in Spain

Katherine B. Hamill, although a
newcomer among fiction writers, pro-
mises to become a favorite with the
lovers of good stories, judging from her
"A Flower of Monterey" which has
just been published by the Page Com-
pany (Price $2.00). The story, which
bristles throughout with romance, ri-
valry and adventure, tells of an Ameri-
can waif who, after being cast up by
the sea, grows up in the heart of a
Spanish community but with a healthy
American disrespect, nevertheless, for
Spanish life and customs. For the hand
are many aspirants but deep bitterness
of this frail flower of Monterey there
marks the rivalry betwpen tha wealthy
Don Jose and the young American sail-
or-adventurer. From the moment when
the impetuous Asterly falls in love with
Pajarita at a dance on the beach at
Monterey events move with a rush. The
element of jealousy is by no means
lacking and not only is the narrative
itself filled with the vim that added zest
to Spanish love affairs but the setting
is historically correct and surprises are
by no means lacking. As a matter of
fact, the reader will be sure to open
his eyes in stark astonishment as he
peruses the concluding chapters. Book-
sellers need not hesitate to recommend
this book to customers in search of an
engrossing novel.

IN THE FAR NORTHLAND

"The Golden Snare" Tells The Story of

Stirring Incidents Among The Snowy

Wastes

The name of James Oliver Curwood
is almost sufficient recommendation
for a book at the present time. "Kazan,"
"The Danger Trail" and "The Courage
of Marge O'Doone" having made this
writer's name one to be conjured with
among lovers of novels overflowing with
action and presenting real, red-blooded
men and fair and dauntless women. In
"The Golden Snare" (Grosset and Dun-
lap) Mr. Curwood presents another
"thriller" the value of which as a motion
picture has not been overlooked by the
film folk. That the adventures of the
famous Royal Northwest Mounted Police
come upon their share of the strange
happenings of life is brought out by the
author who in "The Golden Snare" tells
of Bram Johnson, the mad wolf-man of
the upper country. Philip Raine of the
R. N. W. M. P.— to scratch the surface
of this splendid narrative — wakes up
to find himself a prisoner in the hands
of Bram Johnson, a murderer whom he
has been hunting. In Bram's cabin he
finds a wonderful girl with whom he
falls in love at first sight. As the plot
unravels .Bram goes off on a hunting
trip, taking half of his pack of mur-
derous wolves with him and leaving the
others to guard the prisoner's. From
this point events follow one another in
rapid succession.

BOOKSELLER AND STATIONER— A dvertmng Section

September, 1921

UNFORGETTABLE BOOKS

Few of us have time— TO WASTE — in our reading. We have but time for Books we can't afford to miss !

THE GIFT BOOKS OF 1921

Great French Playwright in English
The Plays of Edmond Rostand.

Translated by Henderson Daingerfield Norman.
In two volumes. $10.50 per set.
Vol. 1 — The Romantics, The Samaritan Woman,
The Princess Far Away.

Vol. II — Cyrano of Bergerac, The Eaglet, Chanti-
cleer.
The Reign of Relativity.

By Lord Haldane. $6.25.

No philosopher has quite the genius for so able a
discussion of the burning question of relativity that
the present author has. By his book relativity theo-
ries become so completely plain that the wayfaring
man could not err therein.

Portraits of the Nineties.

By E. T. Raymond $4.25
Not even "Queen Victoria" excels in character de-
lineation this marvellous portrait collection. Mr. Ray-
mond makes "the 90's" live again. His characters
live and move and have being.

The Works of Anatole France.

In 29 volumes, exquisitely printed and bound.
Six new titles.

Little Pierre Mr. Bergent of Paris

The Seven Wives of Blue- On Life and Letters III

Beard On Life and Letters IV

Clio

Making in all 29 volumes.. .Per vol. $2.50

The Works of W. E. Henley.

A collected edition; 5 vols. Per. vol.
$3.50.

The fire and vigour of this matchless Victorian
Englishman radiate through "Poems I," "Poems II,"
"Essays," "Plays," "Views and Reviews."

The New Horizon of Love and Life.

By Mrs. Havelock Ellis $3.00

This distinguished humanist's death recently
shocked England. This book needed to be written;
no hand was so suited to the task as that of the lady
who writes it.

The Outline of History.

By H. G. Wells. 2 Volumes. $10.50 the set

Educational Edition. Completely revised, rewrit-
ten and reset. The two volumes in one $5.00. (Note:
this is a limited edition; we cannot guarantee to fill
orders indefinitely.)

THE MOST SIGNIFICANT BOOK OF 1921
Modern Democracies.

By Lord Bryce. 2 vols., boxed, $10.50

This, the crowning achievement of a life filled with
service to his fellowmen, is indeed the wonder book!
Viscount Bryce has done a marvellous day's work in
the world. "Modern Democracies" is incomparably
the biggest attainment of a man of great attain-
ments.

Four Plays for Dancers.

By William Butler Yeats. With illustrations
by Edmund Dulac, $2.25.

IMPORTANT FICTION

THE NOVEL OF HAMLIN GARLAND'S LIFE

A Daughter of the Middle Border.

By Hamlin Garland, Author of "A Son of the
Middle Border." $2.50.

Mr. Garland's new book continues the story so de-
lightfully started in "A Son of the Middle Border."

Beggar's Gold.

By Ernest Poole, $2.00

The delightful work of the author of "His Family"
and "The Harboui-". We need say no more.

Conn of the Coral Seas.

By Beatrice Grimshaw. $2.00
Beatrice Grimshaw is a teller of new tales in a
new way.

The Works of Satan.

By Richard Aumerle Maher. $2.00
A comedy of life in a village in northern New
York.

The Wednesday Wife.

By Juliette Gordon Smith. $2.00
Attar Abu Hamed had only three wives, a modest
number for a gentleman of Tunis. It was Aleta, the
"Wednesday Wife" whom Attar really loved.

Eudocia.

By Eden Phillpotts. $2.00.
A romance of Byzantium, centering about the
Empress Eudocia, with the color and warmth and
beauty of that ancient civilization described in Mr.
Phillpotts' stirring way.

The Man Who Did the Right Thing.

By Sir Henry Johnston. $2.50

Growth of the Soil.

By Knut Hamsun 2 vols., boxed, $5.00

The Golden Windmill.

By Stacy Aumonier. $2.00

POETRY, ESSAY AND DRAMA

King Cole.

By John Masefield. Illustrated by his daughter
Cloth. $2.00. Limited edition.

The living and eternal power of Beauty always is
Mr. Masefield's underlying theme.

Esther.

By John Masefield

The Secret Way.

By Zona Gale $1.75

Selected Poems.

By William Butler Yeats. $3.00

THESE ARE GOOD BOOKS. THEY ARE MACMILLAN BOOKS.

September, 1921

BOOKSELLER AND STATIONER— Adverting Section

Amidst all the

Canadiana

(and so much of
it is of indifferent
quality)
there are a few

Worth
While
Canadian
Books!

e.g.:

The Masques of Ottawa.
By "Domino." $2.00
It is in effect a sort of
"Mirrors of Ottawa." Twen-
ty-four sketches of promin-
ent Canadians by which we
may see the stuff of Canadian
statesmanship. It is a merci-
less book; but it is true and
manly and wise.

Maria Chapdelaine.

W. H. Blake's translation of Louis
Hemon's Novel. $1.50

Fit to rank with such classics as
"The Vicar of Wakefield" and "Paul
Et Virginie" this epic of French Can-
ada is at last completely done into'
English. One of the world's great
stories translated by one of the few
men able fitly to make the translation.

Canada at the Cross Roads.

By Agnes Laut $2.00

A clarion call to arms against the foes
within our household. Miss Laut pleads
for a sane Canada; a whole Canada; a
strong Canada facing boldly the problems
of these vital years.

The Friendly Arctic.

By Vilhjalmur Stefansson. Profusely
Illustrated $6.5d

Those who read Mr. Stefansson's first book, "My
Life With the Eskimo," are convinced that he knows
how to write as surely as he knows how to sail a
boat amid Arctic ice floes. Given his experiences and
his ability to describe them graphically, any book
which he writes must needs be a compelling piece of
literature.

NEW AND CHEAPER EDITION OF THE
ROBERTS STORIES

Jim, the Story of a
Backwoods Police
Dog.

Secret Trails

The Backwoodsmen

Kings in Exile
Neighbors Unknown
Hoof and Claw
Feet of the Furtive
Children of the Wild
By Charles G. D. Roberts — Each with illustra-
tions, chiefly by Paul Bransom. Colored
jackets, $1.10.

Canada as an Actual Democracy.

By Viscount (James) Bryce $1.00

There has never been a sound short book on the
governance of our country and it has remained for
perhaps the premier diplomat of his time, Lord
Bryce, to do it.

BOOKSELLER AND STATIONER

September, 192

ALL ABOUT THE AUTOMOBILE

"Automobile Repairing Made Easy"

Should Interest Every Motor Car

Owner

For the man who has an automobile,
in thinking of getting one or is at all
interested in the popular vehicle of the
twentieth century a better work on
the subject could not be secured than
"Automobile Repairing Made Easy" by
Victor W. Page (The Norman W. Hen-
ley Publishing Company). This is a
complete treatise, taking in consider-
ably more than a thousand pages, on
shop methods, equipment and processes
The approved methods of repairing are
explained and all the latest develop-
ments along this line are also shown,
these being based on a wide, actual re-
pair experience and including electric
starting and lighting system instruc-
tions, oxy-acetylene welding, tire re-
pairing, engine and ignition timing,
overhauling, etc. The book, covering as
it does every phase of the work of re-
pairing autos, should be invaluable to
motorists, students, mechanics and re-
pair men, the more so as every phase of
the subject is treated in a manner that
is practical and absolutely non-techni-
cal. There are over a thousand illustra-
tions, those denning the construction of
parts being made from accurate auto-
mobile engineering drawings. Useful
tables for the mechanic are presented
and perhaps, best of all — there is a
carefully compiled index from which a
person may find in an instant just the
information needed. The index is ar-
ranged alphabetically in such a way
that the information about chains, say,
is wanted it can be found by looking
under "C". So completely does Mr.
Page cover the subject that even first
aid principles and the make-up of the
shop medicine chest are explained at
length.

MANKIND'S FUTURE DISCUSSED

Establishment of a World State Advo-
cated By H. G. Wells In Latest Book

That the establishment of a World
State, including France, Germany, Po-
land, England and America, might avert
the destruction of civilization — which he
considers inevitable in the event of an-
other war taking place — is the point
brought out by H. G. Wells in "The Sal-
vaging of Civilization" (The MacMillan
Company, Price $2.25). "You think I am
talking of a dreamland, of an unattain-
able Utopia?" queries the author of the
reader, going on to say: "Perhaps I am.
Even before our lives run out we may
feel the dawn of a greater age percep-
tible among the black shadows and arti-
ficial glares of these unhappy years."
Mr. Wells makes it clear that the Great
War has shown that modern implements
of destruction have and will be brought
to such a state of perfection that the
next war may very well destroy civil-
ization itself. Such a catastrophe hie
thinks might be averted by a World

G. M. TREVELYAN

Three of whose well-known works on
Garibaldi have been added to the Edin-
burgh Library of Thomas Nelson and
Sons, Ltd. These books have been re-
yarded, ever since their first publica-
tion, as among the masterpieces of
modern political biography.

State, the make-up of which he des-
cribes in snilful detail. A resolute push,
believes the author, might reconstruct
the entire basis of our collective human
life but should this effort not be made
he fears that the outlook for mankind
is likely to become an entirely dismal
prospect.

Mr. Wells does not think a mere League
of Nations is adequate, and says there
must be a vast enlargement of ideas
and something very like a change of
heart in hundreds of millions of human
beings if there is to be a change for the
better. Is there anything in history to
justify hope for so gigantic a mental
turnover in the race? The author cites
the spread of Christianity in the first
four centuries, A. D., and the spread of
Islam in the seventh century. Going
deeply into his proposal of a world Gov-
ernment and switching then to an ed-
ucational topic Mr. Wells expresses the
its resources upon armaments or soldier-
hope that a world that wastes more of
ing, and which produces whatever it
wants in the regions best adapt-
ed to that production and delivers them
to consumers by the directest route will
be rich enough not only to spare the
first quarter of everybody's life for edu-
cation entirely, but to keep on with
some education throughout the whole
life-time. In such a world there will be
little toil, mankind having machines and
power enough to look out for this.

Having outlined a plan for the re-
construction of the world, he proceeds to
do the same for the Bible. He would take
the Bible for his model. He would re-
tain parts of it and piece it together
with scraps and patches from other
books and literature and up-to-date
treatises embodying rules of life, rules
of health, teachings of sex morality,
problems of property, trade and labor.
The concluding chapters, on the school-
ing of the world, and on the college,
newspaper and book, give the author
another opportunity to exploit his ed-
ucational views and strike out at the
present conventional methods and sys-
tems of instruction.

PASSING OF THE OLD WEST

"Let 'Er Buck" Is Sure to Appeal to
Who Love Real Sportsmanship Out of
Doors

"Let 'Er Buck" (G. P. Putnam's Son
Price $2.25) is a splendid volume ii
which Charles Wellington Furlong tell
the story of the passing of the Oil
West. There are fifty illustrations o,
bucking horses, cow-pony races, stee
roping, bulldogging Texas leghorns
Indians, cowboys and old time scout
as seen occasionally at stampedes i
Calgary or Medicine Hat or in Pedk
ton, Oregon, v each September when th
famous annual cowboy carnival, "Th
Round Up", is staged. As G. P. Put
nam, who resided in Oregon for som
years and knows at first hand some
thing of the range country and it
people says: 'Let 'Er Buck' is truly
breath of the real West of yesterda
and today, alluring for us in the Eas
and inspiring to every reader to whor
the West means home". That the au
thor knows what he is talking about i
evident on realizing that on one occa
sion he broke the world's record — an.,
his wrist. "Let 'Er Buck" represent
the results of some seventeen years o
close personal study of and participa
tion in the life of the range, in th
countries of South America and in fou
annual round-ups. The author ha
sought — and has admirably succeeded ill
his endeavor — to portray the big, fra
spirit and significance of range lif
through type similes, simple inciden
and outstanding feature and thus re
cord a verse or two of the swan sonj
of the cowboy before his range cries di.
away. In North, South, East and Wes
the book should find many friends.

SHOWS TRANCE AT PEACE

Robert W. Service Seen At New Ang"l<
In Latest Ballads.

Robert W. Service, the "poet of thi
Yukon," has again demonstrated ii
"Ballads of a Bohemian" (Barse an<
Hopkins), his ability to put things oi
paper — an ability which for shee:
strength and virile power has no peei
in contemporary verse-making. Wit!
the conclusion of the war this younj.
poet returned to mufti and a well-earn
ed rest. He bought a home in France
and began to study the people on inti
mate terms. He has frequented the La
tin Quarter and the boulevards. The
artistic life of Paris has fascinated hin
no less than the din of war, or the un
trodden wastes of snow. For Servic*
is a man of many moods and — as has
been shown — his genius responds te
the widest range of expression. Re-
flecting this new experience comes hu
latest book, "Ballads of a Bohemian,'
published in 1921. It is an epic ol
France at peace ,no less than his "Red
Cross Man" is the outstanding epic oi
the War. It is a panorama of life ir
four parts — Spring, Early Summer, Late
Summer and Winter. Before the read-

September, 1921

BOOKSELLER AND STATIONER

er's eyes pass a swift succession of vi-
vid pictures — of a poor poet's garret, of
Julot, the apache of Montmarre, of the
cafes, the absinthe drinkers, the boule-
vards, of the various queer neighbors —
artists, little sewing girls, cocottes, gri-
settes — all the busy, jostling life of the
Latin Quarter. This volume is the larg-
est thus far that he has written. It is
full of humor, of pathos, of tragedy, of
passion and of sentiment such as only
Service can fully express. And it goes
without saying that the volume will be
received, with delight by thousands
who have learned to love the poetry of
this stalwart Canadian, who first
sprang into fame through singing of
the glory and the gloom of the Klon-
dyke. The collection, written in Paris
during the war, naturally includes a
number of war poems. Among these
should be mentioned "The Three Tom-
mies," wnich tells of Barret, the paint-
er of pictures; Fanning, the make, of
music, and Harley the writer of stor-
ies. Several humorous selections
brighten the pages, and among them
"A Domestic Tragedy," "The Joy of
Being Poor" and "A Song of Sixty-
five.'

ROBERTS' STORIES
OF LIFE IN WILDS
AN EDUCATION

A ROMANCE OF THE EAST

Maud Diver's "Far to Seek" On a Par

With Captain Desmond, V. C," and

Others

In "Captain Desmond, V. C," "Lila-
mani" and "Desmond's Daughter" Maud
Diver set up a standard in the writing
of thrilling narratives which it was
thought she might find difficult to mea-
sure up again. But in "Far to Seek"
(The Ryerson Press) Mrs. Diver has
achieved the seeemingly impossible. A
romance of England and India, "Far to
Seek" tells the story of a noble and
stout-hearted youth who as a British
officer fought for the empire and, as
the son of Lilamani, an Indian Princess,
for the sanctities of home and beauty —
intrinsic beauty of mind and body and
soul — against hideousness and license and
the unclean spirit that could defile the
altar sanctuaries of God. After a short
but brilliant career as a cavalry officer in
France, Nevil Le Roy Sinclair, hero of the
tale is transferred to India. As sequel to a
daring and successful raid Roy is captur-
ed and held a prisoner for three months.
While in prison word reaches the youth
of 'he death of his mother whom he idol-
ized. The remainder of the tale shows
Roy passing through many hazards to
live up to what his mother would have
him. In a word, "Far to Seek" is an
idyll of mother and son. Part of the
book's setting is in Lahore at the time
of the native outbreak in April, 1919,
and the main events are true to fact.
What is more, the opinions expressed by
Mrs. Diver's Indian characters on the
present outlook are all based on the
written or spoken opinions of actual In-
dians— loyal or disaffected, as the case
may be. Mrs. Diver is a forceful writer,
her characters are real people and her
knowledge of world affarrs-is apparent-
ly wide-spread.

f>TNCE the announcement of the put-
^^ L:f ^n of a Canadian Aujthors'
^'WeeK borne time v October or No-
vember, the thoughts f Canadians —
publishers, booksellers, and the "dear
public" — have turned towards Canadian
books. In this category must be placed
prominently the set of eight titles by
Major Charles F. D. Roberts. These
have been published by the MacMillan
Company of Canada at the list price of
$1.10 each.

Major Roberts has been called — and
not without reason— the 0. Henry of the
Animal World. For some time there
has been a demand for his books at a
price within the reach of the average
reader and in these days of printing,
paper and binding costs the lowering
of price from $2.25 and $2.50 can be re-
garded in the light of an achievement.

For Child and Adult.

That the major is one of Canada's
most distinguished authors goes with-
out saying, and it is only fitting that
his works should find a conspicuous
place among those on exhibit during the
week devoted to "pushing" the pen pro-
ducts of Canadians.

The books have been set up in a type
that is easily readable and all are at-
tractively bound with a uniform cover-
ing. The titles are: "Jim — the Story of
a Backwoods Police Dog," "The Back-
woods Men," "Children of the Wild,"
"The Feet of the Furtive," "The Secret
Trails," "Hoof and Claw," "Kings in
Exile," and "Neighbors Unknown."

From their titles alone a good idea
may be secured of the worth of these
stories which should be equally accept-
able to both child and adult. Not only
does the author show that he knows the
woods and is familiar with the charac-
ters depicted but that he also knows the
Somme and the battlefields where the
best of Canada's manhood gave their
lives is evident from his story of "The
Mule," put in as a supplementary to
"Jim." "The Backwoodsmen" is a series
of short stories each bristling with des-
criptive sketches of the wild creatures
of the forest and their human brethren,
and somewhat similar are "The Feet of
the Furtive" and "Children of the Wild."
A crackerjack "bear story" is "With His
Back to the Wall," which is one of the
sixteen in "The Feet of the Furtive."
Here the author tells of a battle to the
death that a big black bear and a lone
hunter put up against a pack of hun-
gry wolves, the strange combination
eventually winning out, the bear drag-
ging off a slain victim with which to
assuage hunger's pangs and the half-
starved man also carting off wolf's meat
in preference to bear's — his preference
~CTi this occasion being th° man's tribute
to the valor of a brave beast.

With just such tales are these Rob-
ert's books are filled. The perils, hard-
ships and wholesome fun of life in the
open are all skilfully depicted. Man's
encounters with the beasts and birds
of the wilds are recounted in a thrilling
yet simple manner while the reader is
also privileged to see — with safety —
the ferocious combats and duels in which
birds and beasts of prey so often en-
gage, m

It would be imposible, of course, to
attempt to give here anything like an
intelligent review of every book. Suf-
fice it, though, to state that Major Rob-
erts knows well the world of which he
writes. His stories are not just "animal
stories" as generally understood. They
have not been written from hearsay or
notes taken at long range. They are the
observations of a man who has been
there. They are virile, red-blooded,
snappy and real. They are stories that
will provide entertainment for young
and old from which much may be learn-
ed. In a word, they are an education.

GOOD BOOKS FOR THE KIDDIES

"The Alo Man" is Third Book in Series

Entitled "Children of the World"

"The Alo Man" Is Third Book Itf Ser-
ies Entitled "Children of the World."

The World Book Company has just
ssued the third book of its "Children of
the World" series. This book is the
work of two well-known writers of pub-
lished works for children that have been
successful. — Mara L. Pratt-Chadwick and
Louise Lamprey. "The Alo Manf'* cer-
tainly should interest the little ones as
it tells stories of child-like people. . It is
a pure narrative with never a hint of
stale fact or didactic teaching, yet the
book contains a fund of information.
Against a background of authentic^, fact
illumined with a wealth of devesting
detail. "The Alo Man" is a brightly spun
tale of adventure that is irresistible in
its appeal. Spear-heads glitter in the
sun-light, stockades of elephant's tusks
gleam from the shadow, traders are sur-
rounded by intrigue, danger lurks in the
forest, and slave dealers come over the
mountains — there is no hint of the school-
room in this story! It is as alive as the
chattering creatures who swing in the
tree-tops and who, we are told, were
once thieves and cowards forced by
public opinion to live so long in the trees
that they at last grew tails and fur and
stayed where they belonged.

MRS. PORTER'S POPULARITY

The popularity of Gene Stratton-
Porter is evident in the fact that her
works have sold a total of more than
nine million books. With such a. rec-
ord established "HER FATHER'S
DAUGHTER" (S. B. Gundy) is assured
of a splendid reception at the hands of
the reading public.

New Company -Registered— The Mof-
fatt Toy and Novelty Company has been
registered in Toronto.

BOOKSELLER AND STATIONER— A dvertising Section

September, 1921

YOUR TWO BIGGEST

And a host of other good ones. The
authors' names — most of them
already in the best seller class, others

SIR HALL CAINE'S

The Master of Man

A really big book this, said by the author himself and the critics to be
his masterpiece. Twice the wordage of a popular novel, beautifully
bound with extraordinary colored jacket, 435 pages in all yet priced

at $1.75.

SEE THIS OUTSTANDING LIST

JEFFREY FARNOL

Martin Conisby's Vengeance

A sequel to "Black Bartlemy's Trea-
sure. This will be in strong demand.
$2.00.

MAUD DIVER

Far To Seek

With the better class of readers
Maud Diver's name stands high.
This is her best book. $2.00

EDISON MARSHALL

The Snowshoe Trail

Set in the forest wilds of British
Columbia this story with its strong
local characters will appeal to
everybody. $2.00.

GEORGE BARR McCUTCHEON
Quill's Window

As usual, full of action with strong
plot and striking characters. $2.00.

MARIE CORELLI

The Secret Power

Every woman in your town will
want a copy of this book. See that
she gets it. $2.00.

GOVERNEUR MORRIS

Yellow Men And Gold

This is the shVup-at-night-till-you-
finish-it kind of book. Morris'
name counts. $2.00.

OCTAVUS ROY COHEN

Highly Colored. More of these
famous darkey characters. Chock
full of humor. $2.00.

ARTHUR J. REES

The Moon Rock

Another ingenious detective story.
$2.00.

IT WILL PAY YOU TO STUDY

The Ryerson Press

TORONTO

September, 1921

BOOKSELLER AND STATIONER— Advertising Section

SELLERS THIS YEAR

destined to be there — will in them-
selves spell a story of big business for
you this fall and winter.

HAROLD BELL WRIGHT'S

Helen of the Old House

This will have the largest sale of a ny book in Canada this year. You
know why. Harold Bell Wright's name coupled with very exten-
sive advertising will do it. A window full of it now will mean big
sales immediately. Are you prepared? $2.00.

OF OTHER BIG ONES

KNUT HAMSUN

Pan

Canadian publication of a book
which has made a great success in
.Europe. $2.00.

HUGH WILEY

Lady Luck

As a humorist Wiley can't be
beaten. These stories aj*e unap-
proachable. $2.50

HENRY G. AIKMAN

Zell

Sound literary workmanship with
unique originality. $2.50.

GEORGE KIBBE TURNER

White Shoulders

An exciting love story with an in-
volved mystery. $2.00.

FRANCES R. STERRETT

These Young Rebels

Here is a sprightly story that
everyone will like except the too-
religious. $2.00.

FLOYD DELL

The Briary Bush

The author of "The Moon Calf" in
another brilliant book.

J. S. FLETCHER

The Borough Treasurer

This author writes a particularly
pleasing mystery detective story.
$2.00.

MARY BORDEN

The Tortoise

A new writer but a most able one.
Her "The Romantic Woman" set a
new standard. This one is $2.50.

OUR FALL LIST - - THE GREATEST IN YEARS.

The Ryerson Press

TORONTO

BOOKSELLER AND STATIONER

September, 192

'RILLA OF INGLESIDE*

Not in a long time has there been a
better novel given to the public than
"Rilla of Ingleside" by Lillian M.
Montgomery which is being published
this month by McClelland & Stewart,
Toronto. That Mrs. Montgomery's
latest novel bears the ear-marks of the
author of "Anne of Green Gables,"
"Anne's House of Dreams" and "Rain-
bow Valley" is evident at once to those
who have read these books. "Rilla of
Ingleside" deals in great part with the
World War and her principal charac-
ters she might well have had in mind
when she wrote:

"Now they remain to us forever

young
Who with such sj)lendor gave their

youth away."
Mrs. Montgomery's latest novel is on
a par with her others which fact alone
ensures for it unrestricted popularity
.and a heavy demand.

A SOLDIER'S HOME-COMING

The Shattering of a Warrior's Dream

Pictured in "Pride of Palomar."

With a young Californian bearing an
old aristocratic name about half a yard
long as its hero, "The Pride of Palomar,"
which is being published by The Copp-
Clarke Company on September 24, prom-
ises to be one of the season's successes.
Don Mike, just back from the war to
find his dreams of a happy reunion
shattered, is a loveable character who
falls in love with the daughter of the
man who has secured possesion of his
broad acres in his absence. How the
young Californian redeems the land he
loves is delightfully told in this remark-
ably fine book by Peter B. Kyne — one
of the most popular authors of the day.

OWEN WISTER

Whose new book, "Indispensable Infor-
mation for Infants or an Early Entrance
to Education" — a book of verses about
people prominent in American life — is
being issued by The MacMillan Company.

PLAN FOR BIG WEEK
Meetings to plan for Canadian Book
Week from November, 21 to 28, were
held on Friday last by the Publishers'
Section of the Toronto Board of Trade and
by officials of the Canadian Authors'
Association. The publishers decided to
give a banquet to the sales force of the
Toronto book stores, at which the cam-
paign will be outlined and an effort will
be made to see that the libraries, as well
as the book stores, are well stocked with
Canadian books. Book prizes for compet-
itions in the schools will be awarded and
speakers for schools, clubs, etc., will be
provided. Considerable help, too, will be
rendered by the Toronto Arts and Let-
ters Club. The authors' campaign will be
focussed on Halifax, St. John, Quebec,
Montreal, Ottawa, Toronto, London, Win-
nipeg, Edmonton, Calgary, Vancpuver
and Victoria, all these places having
been visited recently by representatives
of the association

FEATURED IN FALL LIST

A feature of the Fall list of Thomas
Nelson and Sons is The New -Age En-
cyclopaedia, which was brought out a
short time ago to sell for ten dollars per
set of ten volumes. This encyclopaedia,
containing numerous illustrations of the
Great War and brief but complete
sketches of the national leaders, as well
as of new weapons and methods of war-
fare, is undoubtedly one of the handiest
and most compact works of reference
extant. It is a post-war work, is essenti-
ally modern and specializes on the most
recent history, science, biography, geo-
graphy and invention. It is written in
the tersest language and every inch of
space appears to have been utilized. The
essential facts of the new age are pre-
sented at a glance, being also well illus-
trated with maps, diagrams and pic-
tures. It is evident that special attention
has been devoted to the Great War and
the changes which have taken place in
the world of recent years.

TRUE WOMANHOOD DEPICTED

The virility and force of Harold Bell
Wright were never better portrayed
than in "Helen of the Old House" (The
Ryerson Press, $2.00) a stirring ro-
mance of American life to-day. Helen,
the chief character, is the daughter of
a laborer starting life in a small house
at the bottom of the hill in a manufac-
turing town. Before being carried on
the wheels of fortune to a mansion at
the top of the hill the heroine shows
herself the embodiment of all that is
good and noble in womankind. She
has joys and sorrows and love a-plenty
and, incidently is the central figure in
a beautiful love story with a colorful
setting and gripping climax. There is
something about the other characters
depicted which is in every respect typ-
ical of the author, who pictures the
generosity, the greed, the kindliness,
the selfishness, the devotion, the hypoc-
risy, the feverish activity, the laughter
and the despair of human hearts as few
men can.

SOME NELSON FICTION

"The Queen's Quair or The Six Yea
Tragedy" by Maurice Hew.elt, the mcl;
poetical of all romances woven rou I
the heart-breaking tragedy of that que*
of romance — Mary of Scotland. As IV
Hewlett observes in his preface: '
hundred books have been written, a hi-
dred songs sung; men enough of the
latter days have broken their hearts i-
Queen Mary's. What is more to the m;
ter is that no heart but hers was broki
in time. All the world can love her no;
but who loved her then?" The "Ni-
Canterbury Tales" by the same autr
and from the same publisher are a c-
lection of stories presenting the La-
Prioress and her confessor, the scrivt
er of London, the shipman of Hull, al
the young gallant; and the machine-
is the old picturesque business of joi
neys and tales told at halting-plae.
Everywhere are to be found a dari •
imagination, a fantastic wit, and a st;-
which kindles often to the quality '
poetry.

AMID CANADIAN SNOWS

In the snow-covered areas beyol
Winnipeg are laid the scenes of '"Ii
Lobstick Trail," (Musson Book Coil
pany, Price $1.75 net) which bids fv
to be one of the popular books of t\
Fall season. The story is well writti
and gives a good glimpse of life amo ;
the men who make their living by hui-
ing. Kirk Brander, following a drunk i
orgy which brought from his uncle ti
taunt that he was no good, goes to t:
West to make good. After five soul-ti.
ing years he prepares to return to civ!-
ization with a tidy bank account and .
car-load of self-respect. How your
Brander makes out is delightfully tf
in the remaining chapters, every one '
which contains abundance of thrills. "T
Lobstick Trail." is a real tale of vfrj
p'uck and endurance.

LACEY AMY

Known to the reading public as "Lu
.Allan," <mthor of "Blue Pete; He
Breed" and "The Love Trail," bo
stories of the cowboy west {McCletta*
and Stewart).

September, 1921

BOOKSELLER AND STATIONER

VISCOUNT BRYCE COMING

The Macmillans in Canada have in-
duced Viscount (James) Bryce to cele-
brate his visit to this country by their
publication of "Canada as an Actual De-
mocracy"; this is a sound, short book on
the governance of our country.

* * *

A CANADIAN EXPLORER
It is not generally known that Vilh-
jalmur Stefansson is a Canadian, and
those who read his first book will look
forward with great interest to "The
Friendly Arctic," graphically written and
profusely illustrated. This is also to
come this fall, from Macmillans'.

* * *

MR. HUTCHINSON AGAIN

A. S. M. Hutchinson is an English
novelist of high standing, whose "Happy
Warrior" is, possibly, his best known
book. His latest' novel, "If Winter
Comes," (McClelland and Stewart) tells
how Mark Sabre, an Englishman of un-
usual personality, ruggedly honest, kind
and democratic, often runs contrary to
the opinions of his snobbish wife and his
narrow-minded senior business partner.

* * *

RUTH SAWYER'S LATEST

Ruth Sawyer's latest book recently
published in Canada by the Musson
Book Company, is one of her most
"human." She is now working on a
New England novel whose heroine hap-
pens to be a "throw-back" from three
distinct race inheritances — a sea-faring
forbear from Plymouth, England, an
Irish Celt, and an Indian.

* * *

ADOPT A STANDARD JACKET

An innovation has been made in Can-
adian publishing by the adoption of the
Macmillans in Canada of a distinctive
and standard jacket for all their gen-
eral books other than fiction, of which
from now on, according to Mr. Eayrs,
the President of the Company, there
are to be not a few. The Macmillans
in the States have a standard yellow
jacket with a back-strap using the M.
M. Co. monogram. The Canadian jack-
et follows out the same idea, but the
ground of the jacket is blue with a
deeper blue back-strapping, using the
M. M. Co. worked in in conventional
form indicating the Macmillan Com-
pany of Canada, Limited. Samples sent
"to Bookseller and Stationer" by this
Company show a very artistic and
beautiful design.

Brief Synopses of Publications on the Market —
Chats About Authors and Their Activities.

MACMILLANS' FALL LIST

The Macmillans' Canadian list this fall
is just published and shows a concern
for books on the welfare of the country
rather than for fiction. The most im-
portant book is "The Masques of Ot-
tawa," by Domino. In effect, this is a
sort of Mirror of Ottawa and shows
through twenty-four sketches of promi-
nent Canadians something of the "stuff"
of Canadian statesmanship. It is in
some respects, perhaps, a bitter book,
though nobody could have written in a
more unbiased fashion than Domino. The
Canadian serial rights of "The Masques
of Ottawa" are held by MacLean's Mag-
azine.

OPENING UP IN HAMILTON

Jewell Brothers have started up in
business with a fine store at 595 King
Street, East, Hamilton, Ont.

* * *

IN THE WHEAT PIT

"The Profiteers," by E. Phillips Op-
penheim (McClelland and Stewart) tells
how Dreadnought Phipps tried to cor-
ner the wheat market of Great Britain
and in so doing drove up the price of
the Workman's loaf to more than a shil-
ling. His deadliest enemy, John Philip
Wingate, followed him from America,
and by methods that were hardly with-
in the law, stole both the fortune and
the girl. There is abundance of ro-
mance, love, adventure, and excitement.

Just By Mere Accident That Service

Stumbled Upon Fame's "Pot of Gold"

WHO is Robert W. Service and
what has been his career?"
are questions often asked re-
garding the man whose "Ballads of A
Bohemian" were published recently by
Barse & Hopkins, New York. Mr.
Service answers these questions in a
frank and manly fashion.

"Since I was born in Preston, Lan-
cashire" he remarks, "I have seen
thirty-eight summers and many more
hard falls. Glasgow was the scene of
my youth. My well-to-do but respect-
able parents decided to put me into a
bank. Having reached the years of in-
discretion, however, the routine of the
office began to pall on me. So it came
about that at twenty-one, to the horror
of my parents, I kicked over the traces,
and precipitated myself violently into
the Wild West.

"Travelling steerage and emigrant, I
landed in Vancouver with exactly five
dollars in my pocket. The first job I
had was picking stones off the surface
of a field destined to turnips. With be-
wildering variety and rapidity other-
jobs followed. Finally, I was tramping
— I knew and cared not where — down
into the unknown wilds of Mexico, a
blanket on my back, not a sou in my
pocket."

"Then came jobs of less primitive
kind," Service continued ,"a little school-
teaching, a little newspaper reporting,
a good deal of Indian trading and much
idleness in between. Finally, I grew
tired of being kicked about from pillar
to post; humdrum security began to ap-

peal to me once again, so once more I
sought a situation in a bank. In the
height of the gold rush I was sent to
the Yukon by the bank, and remained
there eight years. I was much given
to solitary walking on account of dys-
pepsia, and it was on these long walks
through the snowy wilds that I first be-
gan to write.

"As I finished putting a story into
rhyme I would throw it aside and start
something else, for I thought nothing of
my work. At last I got tired of amus-
ing myself in this fashion, and the
verses lay neglected in the bottom of an
old trunk for over a year. Then one
day I came across them and read one
or two to a friend. He said they
weren't so bad for an amateur, and that
I might have some of them printed and
hand them around to my friends as a
Christmas card. This struck me as
rather foolish; however, as I happened
to receive from the bank a bonus of a
hundred dollars, I promptly sent it with
the verses to a publisher, and told him
to go ahead and print them at my ex-
pense.

"A reply came in due course from the
publisher that he had been impressed
with the stuff and would be glad to
publish it on a royalty basis. The
book, 'Songs of a Sourdough,' reached
its seventh edition before the date of
publication. The very devil seemed to
be in it, for it has gone on selling ever
since and my poor neglected verses
have gone round the world."

BOOKSELLER AND STATIONER

PROMISED FOR SEPTEMBER

Macmillan books for September pub-
lications include "The Book of Life," by
Upton Sinclair, "The Secret Way," a
new book of poems by Zona Gale, "Mr.
Waddington of Wyck," by May 'Sin-
clair, the collected poems of Edwin Ar-
lington Robinson, an essay on Louise
Imogene Guiney, by Alice Brown, and
a first novel by Robert Duffus, of the
New York Globe staff, called "Roads
Going South."

% ^ =fc

IBSEN TO LADY GREGORY

A third printing of Ludwig Lewisohn's
"The Modern Drama," is announced by
B. W. Huebsch, Inc. First issued in 1915,
this volume has met with a persistent
popular demand. Every significant play-
wright and movement since Ibsen is com-
prehensively treated — the realistic dra-
ma in France, the naturalistic drama in
Germany, the renaissance of the Eng-
lish drama and the neo-romantic move-
ment in the modern drama in France,
Germany and Ireland.

A MOMENTOUS CONFERENCE

The discussion between Eamonn de
Valera for Ireland and Lloyd George for
England has been called "one of the
most momentous conferences of this gen-
eration." The Sinn Fein movement is
explained in "The Evolution1, of Sinn
Fein," by R. M. Henry, M.A., of Queen's
University (Huebsch). Prof. Henry is
neither Catholic nor Sinn Feiner, and
his account gains thereby in imparti-
ality.

* * *

DREAMS IN PHOTOGRAPHS

On September 17th, Small, Maynard
& Company will publish "A Third of
Life," a novel by Perriton Maxwell, edi-
tor of "Judge." Mr. Maxwell is a well-
known figure in the magazine world,
having been editorially connected with
most of the important periodicals of the
country. "A Third of Life" is the first
full length novel based on psycho-an-
alysis and the Freudian theory of dreams
as a determining factor in every-day
existence. Aside from the originality
of Mr. Maxwell's theme the story is il-
lustrated by the author with actual
camera interpretations of the subcon-
scious mind during sleep. One of the
incidents so illustrated involves a mur-
der mystery.

* * *
HOW TO KEEP FOWL

Stanley Paul & Co., are publishing
immediately "The Poultry - Keeper's
Vade-Mecum," by Edward Brown, F.L.
S. (President of the International As-
sociation of Poultry Instructors and In-
vestigators). How to keep fowl profit-
ably, whether on a small or large scale,
not as a whole-time business, but on a
supplementary basis, is the aim of this
informing book, which tells in a very
clear and concise manner what should
tier when.

L. M. MONTGOMERY

Author of the "Anne Books" whose latest,
"Rilla of Ingleside," is being published by
McClelland and Stewart.

POETESS TO BE INTERPRETED

Frances Nickawa, full-blooded Cree
Indian maiden of Canada, who has had
great success in reciting the poems of
the late E. Pauline Johnson, is now mak-
ing an extended tour of England to
further her work abroad. The com-
plete poems of Pauline Johnson were
first brought out in Canada by The
Musson Book Company under the title
of "Flint and Feather" a volume con-
taining poems which have now become
classics in Canada. Miss Johnson was
the niece of the novelist, William Dean
Sowells, famous man of letters, and a
princess of the Mohawk Tribe, her fath-
er being chief of the Six Nations In-
dians. Her poems are republishing in
a new illustrated edition by the Mus-
son Book Company of Canada this Fall
and will be interpreted by Miss Nick-
awa who is looked on by friends and an
admiring public as the logical succes-
sor of Miss Johnson upon the lecture
platform and in literary effort.

$ $ 4

A POPULAR BOOK TITLE

The names of books, like the names of
children, seem to be subject to seasonal
popularity. Recently Fanny Hurst was
asked to grant a playwright special per-
m:""ion to use the name of one of her
short stories, "The Sob Sister." "The
Breaking Point" is also in vogue just
now. Mary Roberts Rinehart announces
a novel by that name. An Englishman
named Jeffery has titled a book on civ-
ilization in the light of to-day's condi-
tions, "The Breaking Point." A short-
lived play, so-named, was produced in
New York last year. Artzibashev's
novel, "Breaking Point" (Huebsch) pub-
lished after his "Sanine," seems to have
started a very respectable fashion.

September, 192
ROMANCE OF THE TURF

Stanley Paul & Co. will have read
shortly "A Queen of the Paddock," b
Charles E. Pearce. This is Mr. Pearce'
second sporting story, the first bein
"Corinthian Jack," which was an instan
taneous success and is now being filmec,
There is real life, love and hatred iJ
this thoroughly up-to-date romance o
the turf.

SWEET AND SIMPLE STORY

"When Polly Was Eighteen" by Em
ma C. Dowd (Thomas Allen) is a boo]
either for the young girl in her 'teem
or for the older person who likes swee
and simple stories. Polly is youth a
its prettiest and its freshest, with al
its most lovable qualities. This ne\
"Polly" book will make new and fas
friends for the charming young heroin
of "Polly of the Hospital Staff."

* * *

FROM THE SOUTH SEAS

The lure of the South Seas and th
magic of their islands have taken i.
definite hold upon the reading of al
countries, it would seem, and it is stil
with anticipation that a novel is a
waited from overseas by John Knittel
under the title of "Aaron West." Ii
their preliminary announcement Mes
srs. Hodder & Stoughton have sen
word to the Musson Book Co. that "i
is laid upon the sea, in England, and oi
an uncharted, small Pacific island." I

* H* #

EXPERIMENT IN PUBLISHING

An interesting innovation in the pub
lishing of poetry has been made by Th<
Cornhill Publishing Company of Boston
in presenting to the public the first edi
tion of "The Beggar's Visions," a nev
volume of verse by Brookes More, no'(
only unusually well printed and bounc
but splendidly illustrated with photo
gravures from drawings made especial1}
for this edition.

EASTERN CANADA FAVORED

In publishing "The Stairway," The
Cornhill Publishing Company believeg
that it has found a new note in Cana-
dian literature. "The Stairway," whose
author is Alice A. Chown, is a novel of
the Canada of to-day, and has for its
background not the West and North-
west, so well known to American readers
through the novels of James Oliver Cur-
wood and of Harold Bindloss, but the
Montreal, Quebec, and Toronto of the
Twentieth century.

♦ 4* ♦

IN REVOLUTIONARY FRANCE

"Scaramouche," by Rafael Sabatini
(McClelland and Stewart) is a historical
novel of the early part of the French
revolution. The hero, Andre Louis Mo-
reau, belongs neither to the upper nor
the lower class. There are love episodes
and adventures in low life and in high
life. It is a book that recalls the ad
venturous days of D'Artagnan.

September, 1921

BOOKSELLER AND STATIONER

GIRL PIRATE'S EXPLOITS

A girl pirate — foundation for ro-
mance surely — is one of the outstand-
ing characters of Jeffrey Farnol's new
lovel "Martin Conisby's Vengeance."
Irhis is the long-expected sequel to
Black Bartlemy's Treasure," and, like
he earlier book, is a romance of the
ligh seas in the roaring, bounding Eli-
abethan days. It is being handled by
he Ryerson Press.

* * *

REAL CANADIAN YARN

Canada's scenic beauties as well as
he wonders of her mountain and forest
nheritanee are certainly being brought

0 the fore these days in the new nov-
ls. The latest to cite these is Edison
Iarshall, whose new novel, "The Snow-
hoe Trail," (The Ryerson Press) is laid
\ the forest wilds of British Columbia
nd frankly pays tribute to the beau-
ies as well as to the other wonders of

his section.

* * «

"KLONDYKE BOYLE" AGAIN

Some years ago Miss Ethel Greening
as exceedingly well known as a society
lader in Toronto. Then, during an
round-the-world tour came a bit of
pirited romance, with a marriage to a
oumanian gentleman. Ten year's res-
lence with her husband in that roman-
c country has given an unusual back-
round for "Roumania in Light and
hadow," which has just been placed on
le Canadian market by The Ryerson
ress. The second part of the volume
aals in an intensely interesting way
ith revolutionary days in Russia and
ites particularly the career of a re-
larkable Canadian, Colonel Boyle of
le Klondike.

* # *

LADY BYNG— AN AUTHOR

Her Excellency, Lady Byng, is the
ithor of two very successful novels,
Barriers," and "Anne of the Marsh-
nds." These books have been well
sceived in England and the critics have
immented upon the powerful char-
ter drawing, the ci-isp, entertaining
yle, the witty dialogue, and the clever
•olongation of suspense in the plot,
hat Her Excellency is not better known
Canadian readers is due to the ab-
nce of any Canadian edition of her
>oks but this deficiency will be over-
>me at a very early date by the publi-
ition of both books as entirely Cana-
an made productions from the house
' McClelland and Stewart.

* * *

MIRTH— PATHOS— TRAGEDY

Out of the fog of unexplained things,
rdid living, misunderstandings, long-
gs only half recognized, ambition
warted, love unrequited, painfully,
ep by step, crept Nathan Forge in
?he Fog" (F. D. Goodchild Co.). Side
[ side with Nathan's story, run the
'e stories of Bernice Gridley, his
hoolmate and the object of his boyish
'oration; of Gordon Ruggles, child of
2alth and aristocratic parents: and of
adelaine Theddon, a foundling from

1 orphanage. The story has romance;
has laughter and pathos and tragedy.

ALPHABETICAL LIST OF FICTION
FOR FALL

Continued from page 50

Third of Life, A— Perriton Maxwell; (Good-
child) $2.00

They Went— Norman Douglas; (McC. & S ).$2.00
Thirteen Travellers, The — Hugh Walpole ;

(M. & S.) $2.00

This Man's World — Will Levington Com-
fort; (Gundy) $1.90

Three Loving Ladies — Hon. Mrs. Dowdall ;

(Allen) $2.00

Three Soldiers, The — John Dospassos ; (M.

& S.) $2.00

Threshold, The— Evelyn Campbell ; (Good-
child) $2.00

To Him That Hath — Ralph Connor; (M. &

S.) $2.00

To Let — John Galsworthy; (Copp Clark) ..$2.00
Topless Towers — Margaret Ashmun ; (Mac-

millan) $2.23

Top of The World, The— Ethel M. Dell ;

(M. & S.) $2.00

Torchlight: Revolution — Baroness Leonie

Aminoff: (M. & S.) $1.75

Torquil's Success — Muriel Hine ; (Ryerson) .$2 .00
Torrents of Spring — Constance Garnett ;
Tortoise, The — Mary Borden; (Ryerson) ...$2.50

(Macmillan) $2.25

Tom Glenwood of Shipbay — John H. Walsh ;

(Macmillan) $2.00

Tower of Oblivion, The — Oliver Onions;

I Macmillan) $2.00

Tcwer of Oblivion, The — Onions, Oliver; (H.

& S.) $1.75

Tradition— Marie Van Vorst ; (Goodchild) . .$2.00
Trembling of a Leaf, The — Somerset Maugh-
am ; (M. & S.) $2.00

Tremendcur. Adventures — Calthrop. Dion :

(H. & S.)

Trial By Order — The Hon. Evan Morgan ;

( Ryerson ) $1 . 75

Trigger of Conscience, The — Rcbert Orr

Chipperfield ; (Goodchild) $2.00

Trouble-the-House — Kate Jordan; (Good-
child) .- $2.00

Tryst, The — Grace Livingston Hill; (Good-
child) $2.00

Two Friends, The— Constance Garnett; (Mac-
millan) $2.2")

Twisted Trails— Henry Oven; (M. & S.) ..$2.00

Under Desert Stars — Kathlyn Rhodes; (Ryer-
son ■ $1.75

Ursula Trent— George, W. L. ; (M.) $2.25

Valley of Gold, The— Davkl Howarth ;( Good-
child) $2.00

Vanished Gods— Desmond. Clive ; (H. & S.).$1.75
Vats of Tyre, The— Bridges, Roy; (H. & S).$1.75

Vera, Elizabeth— (Gundy) $1.90

Viking Blood. The— Wallace, Frederick Wil-
liam : (M) $1.75

Villa of the Peacock, The — Richard Dehan ;

(M. & S.) $2.00

Virgin Soil (2 vols.) — Constance Garnett;

(Macmillan) $2.25

Vision House. The— C. N. and A. M. Wil-
liamson; (M. & S.) $2.00

Wasted Generation, .The — Owen Johnson;

(Goodchild) $2.00

Wayr. of Laughter, The — Harold Begbie ;

(Goodchild) $2.00

Wednesday Wife. The — Juliette Gordon

Smith; (Macmillan) $2.00

"We Kaytons**— Rudd, Stetle ; (H. & S.) $1.75

Willing Horse, The— Hay, Ian; (H. & S.) .$1.75
Window Gazer, The — Isabel Ecclestone Mac-

kay; (M. & S.) $2.00

Windy Hill, The— Cornelia Meigs; (Macmil-
lan) $2.00

Wine of Life, The — Arthur Stringer ; (M.

& S.) $2.00

Wings of the Spirit— Weller, Mrs. William;

(M.) $1.75

Winnie O'Wynn and the Wolves — Bertram

Atkey; (M. & S.) $1.75

Wintergreen— Laing, Janet; (H. & S.) ...$1.75
When Egypt Went Broke — Day, Holman ;

(M.) $2.00

When Polly Was Eighteen — Emma C. Dowd ;

(Allen) $2.00

White Riband, The— F. Tennyson Jesse; (M.

& S.) $2.00

White Shoulders — George Kibbe Turner ;

(Ryerson) $2.00

Woman From Outside, The — Hulbert Foot-

ner; (M. & S.) $2.00

Works of Satan, The — Richard Aumerle Ma-

her; (Macmillan) $2.00

Wreck, The — Rabindranath Tagore ; (Mac-
millan) $2.50

Wunpost -Coolidee, Dane; (H. & S.) $1.75

% Y

Year of Delight, The — Margaret Widdemer;

(McLeod) $2.00

Yellow Horde, The— Hal G. Evarts ; (M. &

S.) $2.00

Yellow Horde, The— Hal G. Evarts; (McC.

& S.) $2.00

Yellow Men and Gold — Governeur Morris ;

( Ryerson ) $2 . 00

Young Enchanted, The — Hugh Walpole; (M.

& S.) $2.00

Zell— Henry G. Aikman ; (Ryerson) $2.50

Due to the fact that several publisher's
Non-Fiction Lists were not completed
when this Fall Book Catalogue went to
press, we have been obliged to delay
publication of the complete Non-Fiction
List until next month. We believe that
a complete list next month would be
more appreciated than an incomplete
list at this time.— EDITOR.

STORIES OF WEE MARJORIE

The "Marjorie Books" by Carolyn
Wells (Grosset and Dunlap) have be-
come very popular with younger girls.
Marjorie is a happy little girl of twelve,
up to mischief, but full of goodness and
sincerity. In her and her friends whom
she makes wherever she goes, every
girl reader will see much of her own
love of fun and play and adventure.

* $ *

A REGULAR BOY'S HERO

Never was there a cleaner, brighter,
more manly boy than Frank Allen, the
hero of "The Boys of Columbia High
Series" (Grosset and Dunlap) and
never was there a better crowd of lads
to associate with than the students of
the school. These are capital stories,
full of startling incident, clever dia-
logue, admirable descriptions of school
athletics, and plenty of fun.

A JOURNAL OF THE WAR

During his service as General Pur-
chasing Agent for the A. E. F., and
member of the Military Board of Allied
Supply, General C. G. Dawes kept a
journal which gives a frank and most
illuminating picture of the war behind
the lines, and of the statesman and gen-
erals with whom he worked. To-day
when Mr. Dawes as Director of the
Budget, occupies one of the most im-
portant and responsible posts in the
government service of the U. S. A. this
record of his work is of especial time-
liness and public interest. His "A
Journal of the Great War" is being pub-
lished this month by Thomas Allen,
Toronto.

* * *

A GLANCE AT IRELAND

As the Irish are one of the oldest
races in the world, so old that their leg-
ends go back to the beginning of time,
it is not hard to realize that there is in
Gaelic a literature with epic and heroic
tales as imaginative as any in the world.
This is one of the points made by A. E.,
whose remarkable pamphlet, "The Inner
and the Outer Ireland," (T. Fisher Un-
win, London), is now to be had in an
"edition de luxe," bound in parchment
(2s. 6d. net). And the first thing to real-
ize about Ireland, properly to understand
it to-day, is that the Irish people are
truly a people with this peculiar cul-
tural or spiritual ancestry.

BOOKSELLER AND STATIONER^Advertidng Section

September, 1921

"BOOKS WORTH WHILE"

Privilege, By Michael Sadler, Price $2.00

"We must put the author among the must distinguished of all our novelists."

Simon Called Peter, By Robert Keable, Price $2.00

"Tremendously human and shows great literary power."

The Wasted Generation, By Owen Johnson, Price $2.00

"A new story by the writer of 'The Yarmit' ".

The Valley of Gold, By David Howarth, Price $2.00

"A Ralph Connoresque story of the Great Canadian West."

Other worth while fiction

The Day of Faith (Arthur S. Roche) $2.00.

By the author of "Uneasy Street.''

The Lark (Dana Burnet) $2.00.

The romantic career of a foundling.

The Threshold (Evelyn Campbell) $2.00.

A story of the tangled fortunes of five people.

The Cross Cut (Courtney R. Cooper) $2.00.

A Colorado mining story.

The Third of Life (Perriton Maxwell) $2.00

Another story of Dr. David Warren, famous as
the "Dream Doctor."

Jack O'Judgment (Edgar Wallace) $2.00.

By the author of "The Daffodil Murder.''

Satan (H. deVere Stacpoole) $2.00.

A story of the eternal spirit of youth adventuring.

The Street of a Thousand Delights

(Jay Gelzer) $2.00.

A story of the Chinese quarter of Melbourne.

The Sheridan Road Mystery (Paul and
Mabel Thome) $2.00.

A story for lovers of detective fiction.

The Lost Horizon (G. Colby Borley) $2.00.

The scene is laid in the Canary Islands.

The Elephant God (Gordon Casserly) $2.00

This story excels the Tarzan creations.

The Man With the Brooding Eyes

(John Goodwin) $2.00.

A romance full of excitement and surprises.

Leonie of the Jungle (Joan Conquest) $2.00

An Anglo-Indian Romance.

Biography, etc.

Eminent Victorians (Lytton Strachey) $5.

The Mirrors of Downing Street (6th Edi-
tion) $3.00.

Uncensored Celebrities (E. T. Raymond)
$2.00

The Story of Opal (Opal Whitely) $2.50.

The Further Diary of Opal (Opal Whitely)
$2.50.

The Tragedy of Lord Kitchener (Viscount
Esher, G.C.B., G.C.V.O.) $3.00.

Some Modern French Writers (G. Turquet-
Milnes) $3.00.

Modern English Statesmen (G. R. Stirling
Taylor) $4.00

The Best Plays of 1920-1921 (Burns
Mantle) $2.50

T/Vs. Wilson's Cook Book $3.00.

Mrs. Allen's Cook Book $2.50.

Practical Dietetics (A. F. Pattee) $3.00.

Bible Mystery and Bible Meaning

(T. Troward) $2.50.

QUEEN VICTORIA

By Lytton Strachey
$5.00

40th. Thousand Now Printing

"A masterpiece — will be read, sooner or later by practically every one who reads this newspaper"— From
a two column, front page review in The New York Evening Post.

"A masterpiece that will influence the art of biography." — London Times.

Complete descriptive cat alogue sent on request.

F. D. GOODCHILD COMPANY

Publishers Toronto

September, 1921

BOOKSELLER AND STATIONER

Alphabetical List of Fiction for Fall

IdrUn Grey — Sutherland, Joan; (H. & S.).$1.75
Uias Richard Power — William Allison,

(Gundy) $1.90

llias The Lone Wolf — Louis Joseph Vance;

(Gundy) $1.90

Umond Blossom — Olive Wads ley ; (McC.

& S.) $1.75

Inderson's Fairy Tales — Francis Hackett

and Signe Toks ; (Macmillan) $2.75

knne of the Marshlands — Lady Byng; (M.

& S.) $2.00

Inthony Trent, Master Criminal — Wyndham

Martin; (M. & S.) $1.75

ire All Men Alike — Arthur Stringer; (M.

& S.) $2.00

irrant Rover, The— Ruck, Berta ; IH.&S.) . .$1.75
Lt Cupid's Call— May Christie; (M. & S.).$1.75

lUtnmn— Robert Nathan; (Goodchild) $2.00

iva Roma Immortalis! — F. Marian Craw-
ford; (Macmillan) * .50

iverage. The — Samuel Gordon; (Goodchild) .$2.00

'.aid Face, The— H. G. Evarts ; (Ryerson) .$2.00
acksliders, The — William Lindsey ; (Allen) .$2.00
.ackwoodsmen, The — Charles G. D. Roberts ;

•arriers— Lady Byng; (M. & S.) $2.00

eegrars' Gold — Ernest Poole; (Macmillan) .$2.00

(Macmillan) $1.10

eloved Woman, The — Kathleen Norris ;

(Gundy) $-1.90

est Short Stories for 1920, The — (Good-
child) $2.00

ill Boram— Robert Norwood; (M. & S.) .$2.00
lack Circle, The— Baines, Cuthbert Ed-
ward: (H. & S.) $1.75

lack Gold — Alfred Payson Terhune ; (M.

& S.) $2.00

lack Moth, The— Georgette Heyer ; (Allen) .$2.00

lind Mice— C. Kay Scott; (M. & S.) $2.00

linkerr— H. A. Vachell ; (M. & S.) $1.75

lood of the Conquerors, The — Harvey Fer-

gusson ; ( Ryerson ) $2.50

lower of Bubbles, The — Arthur Beverley

Baxter; (M. & S.) $2.00

lue Pete— Half-Breed— Luke Allan; (M.

& S.) $2.00

lue Water— Wallace, Frederick; (M.) $1.75

cnnie Prince Fetlar— Marshall Saunders ;

IM. & S.) $2.00

riary Bush, The — Floyd Dell; (Ryerson) ..$2.50
rightener. The— Williamson, C. N. and A.

M.; (Gundy) $1.90

roken To The Plow— Dobie. Charles Cald-
well; (M.) $2.00

•other Eskimo— Alan Sullivan; (McC.&S.) SI. 75
rown Moth, The— Oscar Graeve ; (Good-
child) $2.00

iff— Dog Book— Albert Payson Terhune;

IM. & S.) $2.00

imomile. The— Carswell, Catherine; (H.

& S.) $1

iptain Blond— Rachael Sabatini ; (McC.

& S.) $1

irter and Other Stories Don Marquis ;

(McLeod) $2

sey Ryan— E. M. Bower; (M. & S.) .'..!. $2
sket in the Air, A — Baroness Orczy; (M

& S.)

staways of Banda Sea— Warren H. Miller;

(Macmillan)

larmed Circle, The— Edward Alden Jewell ;

I Ryerson ) <p,2

icstermark Instinct, The— J. S. Fletcher;

(Macmillan) $2

lildren of the Whirlwind— Leroy Scott ;

(Allen) «2

ildren of the Wiid— Charles G. D. Ro-
berts; (Macmillan) $1

';ldren Who Followed the Piper, The— Pa-

Jraic Colum; (Macmillan) $2

ivalry— James Branch Cabell; (Good-

nild) j2

o— Anatole France; (Macmillan) $2

>udy Jewel— Grace Livingston Hill; (Good-

*iM) $2

bweb — Chamberlain, George Agnew ;

Musson ) $,2

me Back— Carolyn Wells ; ( M.&S. ) .....$2
nnie Morgan in the Fur Country— James

3. Hendry; (Goodchild) $2,

nn of the Coral Seas— Beatrice Grimshaw ;
Macmillan) $2.

.75
.75

$1.75

Conquest of Fear, The — Basil King; ( Gundy )$1 90

Coquette — Frank Swinnerton ; (Mc. & S.) ..$1.75

Council of Seven, The— J. C. Smith ; (McC.
& S.) $2.00

Crimson Blotter, The — Isabell Ostrander :

(Goodclrild) $2.00

Cross-Cut, The — Courtney Ryley Cooper ;

Curtain, The — Alexander MacFarlan ; (Good-
child) $2.00

(Goodchild) $2.U0

Custard Cup — Florence Bingham Living-
stone; (M. & S.) $2.00

Dark Geraldine, The — John Ferguson; (Ryer-
son) $1.75

Daughter of Helen Kent, The — Sarah Corn-
stock; (Gundy) $1.90

Daughter of the Middle Border, A — Hamlin
Garland; (Macmillan) $2.50

Day of Faith, The — Arthur Somers Roche ;
(Goodchild) $2.00

Deadlock — Dorothy M. Richardson; (Ryer-
son) ■ $2.50

Desperate .Character — Constance Garnett;

(Macmillan) $.25

Diantha's Quest : A Tale of the Argonauts
of '49 — Emilie Benson Knipe and Alden

Diary of a Superfluous — Constance Garnett ;
(Macmillan) $2.25

Dodo Wonders— E. F. Benson: (M. & C.) ..$1.75
Arthur Knipe; (Macmillan) $2.25

Dominie in Doubt, A — A. S. Niell : (McC.
& S $1.50

Drama of The Forests, The — Arthur Hem-
ing; (Gundy) $5.50

Dreamers — Knut Hamsun; (Ryerson) $2.50

Dream Ship. The — Ralph Stock; (Gundy) .$5.00

Dream Tales — Constance Garnett: (Mac-
millan) $2.25

Echo — Sydney Tremaine ( Ryerson ) $2.00

Education of Eric Lane — Stephen McKenna :
(M. & S.) $2.00

Eight Panes of Glass — Robert Simpson :

(M. & S.) $2.00

Elephant God. The Gordon Casserly ; Good-
child) $2.00

Ella Keeps House — Jessie Champion ; (Ryer-
son) $2.00

Empty Sack, The— King, Basil; (M.) $2.00

Enchanted Canyon, The — Honore Willsie ;

(Goodchild) $2.00

Eric Lane — Stephen McKenna; (M. & S.) .$2.00

Ethel Opens the Door — David Fox; (Good-
child) $2.00

Eudocia — Eden Phillpotts ; (Macmillan) ....$2.00

Fair To Middling — Nalbro Bartley ; (Gundy)

$1.90

Far To Seek— Maud Diver; (Ryerson) ...$2.00

Fathers And Children — Constance Garnett :

(Macmillan) $2.25

Feet Of The Furtive— Charles G. D. Rob-
erts: (Macmillan) $1.10

Fire Tongue, The— Sax Rohmer (M. & S.).$1.75

First Down, Kentucky — Ralph D. Paine ;

(Allen ) $2.00

"First Sir Percy, The"— Baroness Orczy :

(H. & S.) $1.75

Flame Of Life, The— Mrs. Patrick MacGill ;

(M. & S.) $1.75

Flaming Forest, The — James Oliver Cur-
wood : (Copp Clark) $2.00

Fog, The— William Dudley Pelley ; (Good-
child) • $2.00

Four Corners — Clifford Raymond: (M. & S.)

Fourth Dimension. The— H. A. Vachell: (M.

S.) ■ $1.75

Free Hand, A — B. A. Clarke; Ryerson) ..$1.75

Frozen Barrier, The — Belmore Browne ;
(Goodchild) $2.00

Gallant Rogue, The- Burton Kline; (Good-
child) $2.00

Garden Of Memories — Henry St. John Coo-
per; (M.) $2.00

Gate Of Hope, The— Richard Dehan ; M. &
S.) $2.00

"Gauntlet Of Alceste, The" — Hopkins Moor-
house; (M.) $1.75

Gay- Cockade, The — Temple Bailey; (Copp

Clark ) $2.00

Gentleman, The— Alfred Ollivant; (Nelson).

Gift Of Paul Clermont — Warrington Daw-
son; (Gundy) $190

Girl In The Boat, The— P. G. Wodehouse ;
(M. & S.) $2.00

Girl Of Ghost Mountain, The — J. Allan

Dunn; (Goodchild) $2.00

Girls, The— Edna Ferber : (Gundy) $1.90

Glen Of The High North— H. A. Cody; (M.

& S.) $2.00

$1.75

Golden Fleece, The; and The Heroes Who
Lived Before Achilles — Padraic Colum ;
(Macmillan) $2.50

Golden Goat, The— Paul Arene ; (McC. & S.)

Golden Snare, The — James Oliver Curwood ;
Grosset & Dunlap )

Golden Windmill, The — Stacy Aumonier ;
(Macmillan) $2.00

Great Way. The— Horace Fish; McC. & S.).$2.00

Green Lady. The— Violet Tweedale ; (McC.
& S.) $1.75

Grey Wolf, The— Bernard Sexton ; (Mac-
millan) $2.25

Growth Of The Soil— Knut Hamsun : 2 vols.

(Macmillan) Boxed $5.00

Gunroom. The— C. L. Morgan; (Goodchild) .$2.00

Half Loaves — Margaret Culkin Banning ;

(H. & S.) $1.75

Hearts And The Diamond — Gerald Beau-
mont; (Goodchild) $2.00

Helen Of The Old House— Harold Bell Wright
( Ryerson ) $2.00

Herepath Property, The— J. S. Fletcher ;
( Ryerson ) $2 . 00

Her Father's Daughter — Gene Stratton-Por-
ter; (Gundy) $1.75

Heritage, The — Viola Brothers Shore; (M.
& S.) $2.00

Hickory Stick, The— Nina Moore Jamieson ;

(M. & S.) $2. Off.

Hidden Fires— Mrs. Patrick McGill ; (McC.

& S.) $1.75.

Hidden Force, The — Louis Couperus ; (M.

& S.) $2. Off

Highest Bidder, The— Ruby M. Ayres ; (H.

& S.) $1.50

Highly Colored — Oetavus Roy Cohen; (Ryer-
son ) $2 . 00

Hill Of Crows, The -Frederick Sleath ; (Mc
C & S.) $1.75

Honest Living, An — George Robey ; (M. &
S.) $2.00

Hoof And Claw— Charles G. D. Roberts;
(Macmillan) $1.10

Horse Stealers And Other Stories, The — An-
ton Chekov ; (Macmillan) $2.50

House In Queen Anne Square. The — W. D.

Lyell ; (Ryerson) $2.00

House Of Adventure, The— Warwick Deep-
ing; (M. & S.) $1.75

House Of Gentlefield — Constance Garnett;
(Macmillan) $2.25

House Of Night, The— Leslie H. Gordon;
(H. & S.) $1.75

House With The Green Shutters— George
Douglas ; ( Nelson )

Hunger — Knut Hamsun: $2.50

If Winter Comes— A. M. M. Hutchinson ;

(M. & S.) $2.00

Imperfectly Improper— P. O'D. (M. & S.) ..$2.00
Indignant Spinsters, The — Winifred Boggs ;

(McC. & S.) $1.75

Indiscretions Of Archie — P. G. Wodehouse;

(M. & S.) $2.00

Inez And Trilby May— Sewell Ford; (M.) ..$2.00
In His Steps Today— Charles M. Sheldon ;

(Goodchild) $1.50

In Pawn— Ellis Parker Butler; (Allen) $2^00

In The Claws Of The Dragon— George Soul-

ie de Morant ; (Ryerson) $2.50

Island Of Faith, The— Margaret E. Sangs-

ter ; (Goodchild) $2.00

Islands Of Desire, The— Diana Patrick ;

(Ryerson) $2.00

Ivory Fan, The— Adrian Heard; (M. & S.)..$1.75

Jack O'Judgment— Edgar Wallace; (Good-
child) $2.00

Jacob's Ladder— E. P. Oppenheim ; (M. &
s- ) $2.00

Jade And Other Stories — Hugh Wiley; (Ry-
erson ) $2.00

BOOKSELLER AND STATIONER

Jenny Essenden — Anthony Pryde ; (Good-
child) $2.00

Jess Of The Rebel Trail— H. A. Cody: IM.

* S.) $2.00

Jewel Merchants — James Branch Cabell ;

(-Goodchild) $1.2.")

Jew, The— Constance Garnett ; (Macmillan) .$2.25

Jim, The Story of a Backwoods Police Dog: —
Charles G. D. Roberts; (Macmillan) $1.10

Joan And Peter H. G. Wells; (Macmillan) .$1 . 10

Journal Of Henry Bnlver, The— C. Veheyne :

(Ryerson ) $1 . 75

Jnbilie Girl, The— Arthur Preston Hanks:

(Ryerson) $2.00

Key Note, The — Clara Louise Burnharfi ;

(Allen) $2.00

Killigrew Allan Dare; (M. & S.) $1.75

Kingdom Round The Corner, The — Coning-

sby Dawson ; (Copp Clark) $2 00

King: Of Ireland's Son, The— Padraic Colum ;

(Macmillan) «2 50

Kink Of Kearsage— Arthur 6. Friel ; (Copp

Clark) $2 00

Kings In Exile Charles G. D. Roberts';

OMacmillan) $j jq

Knight Of Lonely Land, The— Evelyn Camp-

bell; (Goodchild) $2 00

Knock. Knock. Knock— Constance Garnett:
(Macmillan) $2 2">

Lady Luck Hugh Wiley; (Ryerson) $2 .",0

Lady Trent's Daughter— Isabel C. Clarke-

(McC. ft S.) $1 ?3

Lantern Of Love, The— Delia MacLeod':

(Allen) $2 00

Laramie Holds The Range— Frank H. Spee'r-

man; (McLeod) $2 00

(Macmillan) $2 2")

Lart The-^Dana Burnet; (Goodchild) .'.".'.$2.00

7* AS de Laine~ H- Bordeanx; (Nelson)

Z ,? Tn* Four Juat Men- The— Edgar
Wallace ; (H. ft S.) _ $1 75

Lear Of The Steepes— Constance Garnett:
/jfj ?L The Jun*"le-Joan Conquest:
(Coodchild) j2 fl0

Lep#r*g Bell, The — Massicks Sparrey • (Ry-

eraon) $1 75

Lightfoot The Deer-Thornton' W.' Burgess :

IM. ft S.) $2 00

llJ% £?!?• The-James Branch Cabell;

(Goodchild) $2 50

Little Miss Melody —Marian Keith ; Vm! &

**** $2 00

UtO, Novels Of Italy- Maurice Hewlett :

(Nelson)

J^I" Pierre— Anatole France; (' Macmillan) $2 50
Little Red Foot, The-Robert W. Chalmers;

(M. ft S.) $2 00

Lobstick Trail. The— Duglas Durkin : (M.) "$1 V,
Long Lone Trail. The A. G. Hales; (H. &

B-> fi 7,-,

Long Sweetening— Grant Carpenter; (Goodl

child) $o oo

Lost Horizon. The— C. Colby Borley ; (Goodl

child) j2 Q0

Lost Valley— Katherine F. Gerould : (H.'ft

**■' $2 00

Love Is Of The Valley-David Lyal'l'; "(H."&

&-) a>i --

Love's Gamble— May Christie: (M. ft S.j ! $1 75
Luminous Face, The— Carolyn Wells; (M.

* S) ...$2.00

Madam-Ethel Sidgwick ; (Goodchild) $2 00

Magician's Daughter, The— Guy Irwin; (M.

* S.) $2 7^

Magician. The— W. Somerset Maughan; "( Mc

C. & S. ) $2 00

Malcolm Sage, Detective Herbert Jenkins;

(M. ft S.) -$1 -,

Man In Grey, The— Thomas Dixon; (Ryer-

MS°n>. ™ • ' V *2.00

Man In The Jury Box, The— Robert Orr

Chipperfield ; (Goodchild) $2 00

Man Of The Forrest, The— (M.) $2 00

Man That Jill Built, The— Ethel Holdsworth ;

(McC. ft S.) .>!.75

Man Who Almost Lost, The Joseph Hock-
ing: (H. ft S.) $i..-,o

Man Who Did The Right Thing, The—

Sir Harry Johnston; (Macmillan) $2..">0

Man With The Brooding Eyes, The — John

Goodwin; (Goodchild) $2.00

March On — George Madden Martin; (M. ft

„s- > $2.00

Margaret's Mead— John Plowman; (Gundy)$1.90
Maria Chapdelaine — W. H. Blake; (Mac

millan) $1.50

Markenmore Mystery. The— J. S. Fletcher ;

(M. ft S.) $1.7.",

Marqoeray's Duel — Anthony Pryde; (Good-
Child) $2.50

Marriage Of Elizabeth. The Ethel Holds-
worth; (McC. ft S.) $1.75

Marriage Of Susan, The — Helen R. Martin :

(Gundy) $1.90

Married?— Marjorie Benton Cooke; (Gundy)$1.90

Marriotts and The Powells — Isabella Holt;

(Macmillan) $2.00

Master Of Man, The— Hall Cane; (Ryer-
son) $1.7.")

Martin Connisby's Vengence — Jeffry Far-
nel : (Ryerson) $2.00

Mavis Of Green Hill Faith Baldwin; (Good-
child) $2.00

Mary In New Mexico — Constance Johnston ;

(Macmillan) $2.25

McLoughlin And Old Oregon — Eva Emery
Dye: (Gundy) $1.90

Men Of Mawn— W. Riley: (M. ft S.) $1.75

Mile High— Henry C. Rowland; (M.) $2.00

Mind Healer, The — Ralph Durand : (Ryer-
son) $1.7"'

Miriam Of Queens — Lillian Vaux McKinnon ;

(M. & S.) $2.00

Moon Out Of Reach, The — Margaret Pedler :

(H. & S.) $1.75

Moon Rock, The— Arthur J. Rees : (Ryer-
son ) $2.00

Moorland Mystery, A — Harry Harding: (H.

ft S.) $1.7.".

More Limehouse Nights — Thomas Burke :
(M. ft S.) $2.00

More Tish Mary Roberts Rinehart : (M.
ft S.) $2.00

Mr. Bergent of Paris — Anatole France :

(Macmillan) $2.50

Mr. Pim— A. A. Milne; ( H. & S.) $1.75

Mr. Waddington Of Wyck — May Sinclair :

(M. ft S.) $2.00

Mrs. Bindle— Herbert Jenkins: (M. & S.)..$1.7">

Mrs. Farrel- William Dean Howells : (M.).$2.25

Mrs. May — Some chapters from the life of
a char-lady by Thomas le Breton :
(M. ft S.) SI. 00

My Son— Corra Harris; (McC. ft S.) $1.75

(Macmillan) $2.50

Mysterious Rider, The— Zane Grey: (M.) ..£2.00

Mystery Of The Scented Death— Roy Vickeis ;

(M. ft S.) $1.75

Mystery Ranch— Arthur Chapman : (Allen) .$2.00

My Three Husbands — Anyonymous : (Mus-
son) $1 .75

Neighbours Unknown — Charles G. D. Ro-
berts: I Macmillan) $1.10

New Canterbury Tales M. Hewlett; (Nel-
son)

Nielr. Lyhne — J. Peter Jacobson ; (Gundy) *2 25
Night Drums Achmed Abdullah; (M. ft S.)$2.00
Novels of Turgenev, The Constance Garnett:

(Macmillan) $2.25

No. 87 — Anonymous: (Macmillan) $2.00

Obstacle Race. The— Ethel M. Dell; (M. &
S.) $2.00

Octopus. The: Pit, The; McTeague.Moran of
The Lady Letty— Frank Norris ; (Gundy) $6.00

Old Mine's Secret, The -Edna Turpin ; (Mac-
millan ) $2 . 25

Old Tobacco Shop, The — William Bowen :

One — Sarah McConnell (Macmillan) $2.00

On The Eve — Constance Garnett; (Macmil-
lan) $2.25

Open Verdict, The William Le Queux :

(H. ft S.) $1.75

Orange Yellow Diamond. The J. S. Fletch-
er; (Macmillan) $2.00

Other Magic. The — E. L. Grant Watson :

(Ryerson) $2.50

Our Little Life— J. G. Sime : (Goodchild) ..$2.25

Pan — Knut Hamsun; (Ryerson) $2.50

Partners Of Chance— H.H.Knibbs : (Allen) $2.00
Pace Of The Ox, The— F. E. Mills Young:

(H. ft S.) $1 .75

Paid In Full— John Goodwin: (McC. & 3.) $1.76
Pamela Pounce Petticoats — Agnes and Eg-

erton Castle; (H. ft S.) $1.75

Parts Men Play, The — Arthur Beverley Bax-
Path Of The King, The— John Buchan :

(H. ft S.) $1.75

ter; (M. ft S.) $2.00

Pawned — Frank L. Packard; (Copp Clark) . .$2.00

Penny-Plain — 0. Douglas; ( H. ft S.) $2.00

Peter Jameson — Gilbert Frankau ; (Good-
child) '. S2.50

Plum Pudding — Christopher Morley ; I Gundy)

$1.90

Prairie Mother, The — Arthur Stringer; (M.

ft S.) $2.00

Pride of Palomar, The — Peter B. Kyne ;

( Copp Clark ) $2.00

Prince Jan, St. Bernard — Forrestine C. Hook-
er ; (Gundy) $1.75

Princess Salome — Dr. B. Jenkins: (Good-
child) $2 00

Privet Hedge, The— J. E. Buck rose ; (H. &

S ) $1.75

Privilege— Michael Sadleir ; (Goodchild) ..$2.00
Profiteers. The — E. P. Oppenheim ; (M. &

S.) $2.00

Purple Springs— Nellie L. McLung ; (Allen) $2.00

September, 192
Q

Queen's Quair — Maurice Hewlett; (Nelson)
Queer Stories From "Truth" — Baroness Leonie

Aminoff; (M. ft S.) $0.

Quest Of Alastair, The — Robert A. Hood;

(M. ft S.) $2.

Quill's Window — George Barr McCutcheon ;

(Ryerson ) $2 .

Quin— Alice Hegan Rice; (M. & S.) $2.

-Algernon Tassin ;
-F. E. Penny; (H.

Rainbow String, Th
Rajah's Daughter, The

& S.)

Red Flame. The — Lady Miles; (Ryerson) ..$2

Red Meekins— W. A. Fraser ; (M. & S.) ...$2

Return Of Alfred, The — A comedy of mis-
taken identity by the author of "Patricia
Brent. Spinster" (M. ft S.) $1 .

Rich Relations — Compton Mackenzie; (M.) $2.

Riddle Of The Temple, The — George Lenotre ;
(Gundy) $3.

Rilla Of Ingleside — L. M. Montgomery;
(M. ft S.) $2.

Roads Going South— Robert L. Duffus ;

Rogues And Company— Ida A. R. Wylie;
(Copp Clark) $2.

Romance To The Rescue — Denis Mac Kail ;
(Allen) $2.

Romance Of His Life, The — Mary Cholmon-
deley ; (Goodchild) $2.

Romantic Lady. The — Michael Arlen ; (Good-
child) $2

Roman Singer, A — F. Marion Crawford ;
(Nelson )

Rosaleen Among The Artists — Elizabeth Hold-
ing; (M.& S.) $2

Rose and Rose — E. V. Lucas; (M.) $1.

Rough Crossing, The — Sylvia Thompson;
(Allen) $2.

Rudin— Constance Garnett; (Macmillan) ..$2.

Salt Of The Sea— Marley Roberts; (Nelson)
Salute to a King— Nicholls, Heaton ; (H. ft

S.) $1

Samovar Girl, The — Frederick Moore; (Good-
child) $2

Satan— H. de Vere Stacpoole ; (Goodchild) .$2

Scaramouche — Sabatini : (M. & S.) $1

Secret Power, The — Marie Corelli: (Ryer-
son) $2'

Secret Trails— Charles G. D. Roberts; (Mac-
millan) $li

Secret Victory, The — Stephen McKenna ;
(McC. ft S.) $1

Seed Of The Sun— Wallace Irwin (McC.
ft S.) $2>

Seven Wives of Blue-Beard, The — Anatole
France ; ( Macmillan) $2 '

Shadow Of Stephen Wade, The— (McC. ft S.)
$1 •

She and Allen H. Rider Haggard : (McC
ft S.) $1 .

Sheridan Road Mystery — Paul and Mabel
Thorne; (Goodchild) $2 1

Sight Unseen And Confession — Mary Rob-,
erts Rinehart; (M. ft S.) $2 1

Simon Called Peter— Robert Keable ; (Good-
child) $2 1

Sisters-in-Law — Gertrude Atherton (Good-
child) $21

Smoke — Constance Garnet; (Macmillan); ..$2

Snow-Blind — Katharine Newlin Burt:
(Allen) Ill

Snowshoe Trail, The — Edison Marshall ;
( Ryerson ) $21

Son of The Hidalgos, A — Ricardo Leon ;
(Gundy) $1 :

Son Of Wallingford, The — Mr. and Mrs.
George Randolph Chester; (Goodchild) ..$2

Spirit of the Time, The — Robert Hichins;
(McC. ft S.) $1

Spoilers of the Valley — Robert Watson; (M.
ft S.) $2

Stash Of The Marsh Country— Harold Walde ;
(McC. ft S.) $2

Strangeness Of Noel Carten, The— William
Cane: (McC. ft S.)

Street of a Thousand Delights, The— Jay
Gelzer ; (Goodchild) $2

Success — Samuel Hopkins Adams; (Allen) .$2

Sweet Stranger— Ruck, Bertha; (H. ft S.).$l

Syrens, The— Dot Allan; (Gundy) $1

Tangled Trails — William MacLeod Raine;
(Allen) $2

Tarzan the Terrible — Edgar Rice Burroughs ;
(M. ft S.) .» *2

Tarzan the Untamed — Edgar Rice Bur-
roughs; (M. ft S.) $2

Team Play G. G. Livermore ; (Macmillan) .$2

Their Friendly Enemy — Gardiner Hunting :
(Macmillan) $2

These Young Rebels— Francis R. Sterrett ;
( Ryerson ) $2

Rest of list on Page 47

September, 1921

BOOKSELLER AND STATIONER

BOOKS FOR EVERY MEMBER

OF THE

for
Father

BURNED BRIDGES Bertrand W. Sinclair

THE GOLDEN SNARE James Oliver Curwood

THE U. P. TRAIL Zane Grey

TORCHY AND VEE Sewell Ford

THE MIDDLE TEMPLE MURDER . . J. S. Fletcher
BENTON OF THE ROYAL MOUNTED

Ralph Kendall
COURAGE OF MARGE O'DOONE. . .J. O. Curwood
THE RANCHMAN Charles Alden Seltzer

4ja> for

m JTZ Sister

OH, MARY BE CAREFUL George Weston

THE HARVESTER Gene Stratton Porter

LEAVE IT TO DORIS Ethel Hueston

MIRANDA Grace L. Hill

REBECCA'S PROMISE Frances R. Sterrett

AMARILLY OF CLOTHES-LINE ALLEY

Belle K. Maniates

DADDY LONG LEGS Jean Webster

THE WHITE LINEN NURSE

Eleanor Hallowell Abbott

FAMILY

for
Mother

FREE AIR Sinclair Lewis

IF YOU BELIEVE IT, IT'S SO . . Perley P. Sheehan

THE APPLE TREE GIRL George Weston

THE BRANDING IRON .... Katharine Newlin Burt

SISTERS Kathleen Norris

LAVENDER AND OLD LACE Myrtle Reed

SLIPPY McGEE Marie Conway Oemler

THE WHITE LADIES OF WORCESTER

Florence Barclay

j°r of- *

Brother T^v
<£>

RAMSEY MILHOLLAND Booth Tarkington

CAPPY RICKS Peter B. Kyne

THE THUNDER BIRD B. M. Bower

JUNGLE TALES OF TARZAN

Edgar Rice Burroughs
RIDIN' KID FROM POWDER RIVER

Henry Herbert Knibbs

KAZAN James Oliver Curwood

ROY BLAKELEY'S MOTOR CARAVAN

Percy Keese Fitzhugh
SKIPPER JOHN OF THE NIMBUS

Raymond McFarland

These Popular Books at Popular Prices will be specially Popular as gifts for the Holiday season. They
suit any purse and any taste. The moderate price in no way detracts from their attractiveness as
Christmas gifts. -, They are $1.00 each.

Publishers Selling Agents

Grosset & Dunlap, New York George J. McLeod, Toronto

BOOKSELLER AND STATIONER— Advertising Section

September, 1921

Books that solve the Gift Problem

For Bridge Players

AUCTION FOR TWO OR THREE
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AUCTION METHODS UP-TO-DATE
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320 pages, illustrated. Cloth. Price $2.00

The Mary Frances Knitting Book : or. Adven-
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270 pages, illustrated. Cloth. Price, $2.00

The Mary Frances Sewing Book; or. Adventures
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320 pages, illustrated. Cloth. Price, $2.00

The Mary Frances Housekeeper; or. Adventures
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FAVORITE FAIRY TALES

This big book in the striped jadket contains
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ESTABLISHED 1890.

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September, 1921

BOOKSELLER AND STATIONER

Whenever One Thinks of Canadian Authors,
One Immediately Recalls

ROBERT IV. SERVICE

Mr. Service first won his spurs in the Yukon
country with his "Songs of a Sourdough"
and "Ballads of a Cheechako." Then came
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Published late in the spring this book immediately jumped to fourth
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natural scenery of the Far North."

Louisville Courier-Journal.

"His poems show all the snap and dash which
have so delighted readers of his other work."

Boston Globe.

"The book will appeal strongly to lovers of
poetry. Service is a facile rhymster, a poet
of imagination, a painter of reality, and his pen
is light or serious as the occasion demands. May
his inkwell never run dry."

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"No one but Service could have written this
book."

Portland (Me.) Express.

"Mr. Service has ivritten with his usual vigor —
his unfailing sense of the emotional value of
pathos, toy, humor, sorrow, tragedy."

Detroit News.

Library Edition, cloth $1.60 net. Pocket Edition, flexible, $2.00 net. Write for com-
plete list of editions, of this and other Service books.

BARSE & HOPKINS

Newark, N. J. New York N. Y.

George J. McLeod, Ltd., Toronto, Canadian Shipping Agents

BOOKSELLER AND &TATIONEBr— Advertising Section

September, 1921

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6.000 Illustrations.

JEQTJIjAR EDITION— Buff Buckram, $16.00; Sheep, $20.00.

INDIA -PAPER EDITION— Library Buckram, $22.50;

Full Seal, $30.

WEBSTER'S COLLEGIATE DICTIONARY, Third Edition

100.000 Words and Phrases. 1,248 Panes, 1,700 Illustrations,

REGULAR EDITION— Cloth, $5.00; Buckram, $6.00.
Till y -PAPER EDITION-Art Canvas, $5.00; labrikoid, $6;
Leather, $7.50.
Write to your jobber for terms, discounts, etc.,
or address the publishers.

G. & C. MERRIAM CO.

Springfield, Mass., U. S. A.

Charming Books for Children

FAMED THE WORLD OVER AS

Before a title is issued, the publishers of this well known series, satisfy themselves that it
is especially suitable for children, that there is nothing to harm the imaginative mind in
text or picture, but everything that will tend to cultivate a sense of refinement and beauty.

This year forty new titles have been added to the already large list.

A wonderful new series of 8 titles that retail at 15c, which though low in price are
not inferior in appearance, are extraordinary value.

There are new titles from Grimm's Fairy Tales; Aesop's Fables, and new editions of
Simple Simon and Jack and the Beanstalk, that retail for 50c, never before published in
such an inexpensive edition.

The new Pied Piper Series, and the WEE FOLKS' LIBRARY are the daintiest of wee
books, and most pleasing in coloured pictures, story and binding.

Ask to see them at your bookseller's. If he does not stock them write and let us know.

The Macmillan Company of Canada Limited

70 Bond Street, Toronto.

September, 1921

BOOKSELLER AND STATIONER— Advertising Section

The New Age
Encyclopaedia

Edited by Sir Edward Parrott assisted by a large staff of experts.

CLEAR

CONCISE

UPTODATE

WELL PRINTED

STRONGLY BOUND

10 volumes — $11.00 the set post-paid.

Prospectus, showing size of page and type, on application.
Liberal Trade Terms. A fine opportunity for real booksellers.

NELSON NOVELS now include the following:

M. Hewlett

The Forest Lovers
Richard Yea and* Nay
The Stooping Lady
Fond Adventures
Half Way House
Open Country
Rest Harrow
Queen's Quair
Little Novels of Italy
New Canterbury Tales

Alfred Ollivant

The Gentleman
Morley Roberts

Salt of The Sea
George Douglas

House with the Green Shutters
Frank Norris

The Octopus

The Pit
Andrew Balfour

The Golden Kingdom

50c per volume. Postage 6c extra.
Price $31.00 per 100 f.o.b. Toronto.

NELSON BIBLES

famous for fifty years are now obtainable in Canada. Have you received our illustrated Bible

Catalogue ? If not, may we send you a copy ?

NEW DICKENS now complete in 17 volumes

Artistic wrappers specially designed by Lovat Fraser.
All the original illustrations. $1.75 per volume post-paid.

THOMAS NELSON &S0NS LIMITED, 77 Wellington St. W.J0R0NT0

56 BOOKSELLER AND STATIONER— Advertising Section September, 192".

Watch These
Three Canadians Sell !

PURPLE SPRINGS b7 Neii* l. Mcciung $2.00

10,000 Copies Already Sold

"y HAVE just finished reading 'Purple Springs,' Mrs. McClung's new book. The whole-
book is charming with its hearty, simple love of 'folks,' its just perspectives, and its
hearty optimism of the world in general. The picture of life on the prairie and the
hopes and hates which move the people thereof could only have been written by one who
was a daughter of the prairie herself. Great is the black loam of Manitoba and Alberta!"
— Janey Canuck.

The tone of the story is wholesome ; Canadian love, Canadian hope and Canadian faith per-
meate its every line — Toronto Globe.

THE GIFT of the GODS By Peari Foiey, $2.00

A new Canadian author, whose remarkable facility with the pen promises her a brilliant
future in the book world, is Miss Pearl Foley whose book, "The Gift of the Gods," is a novel
possessing such natural and wholesome charm and freedom from the neurotic taint of too
many of our best sellers, that it is sure to win its way into the hearts of the Canadian peo-
ple. The plot of the story, which carries us from China to North America and back again,
is woven through with the brilliant colouring, mysticism, and superstition of the Orient, is
unique and attractive. It is a novel of a 'different' type, exceptionally well handled and
told with the natural ease of a born raconteur.

PARTNERS of CHANCE IW-**g£IM*'

Author of "Ridin' Kid from Powder River"

A tale of western bad men who lived a rough- and-tumble life out there on the highly color-
ed deserts, under the shadows of the painted mesas. It is a story rich with the tang of
the country and happy in the author's choice of characters. "Little Jim" Hastings and
his father "Big Jim," pals by force of circ umstance, "Panhandle" Sears, "Big Jim's"
enemy, Bartley, an author and gentleman, "Cheyenne," tramp rider and cowboy poet
— all are fascinating types of diverse human nature, and in the deft hands of Mr. Knibbs
they take on the vitality and individuality of living men and women.
Of Mr. Knibbs' last book, "The Ridin' Kid from Powder River," the New York Times
said, "This fine novel is full of action and freshened by the breeze of a wit as unlabored
as the thrush's song at dawn. . . . Here we have the real, genuine cowboy." "Partners of
Chance" is just as big and breezy, just as like able and invigorating, and just as sure of a
wide sale.

Publisher

THOMAS ALLEN - TORONTO

September, 1921

BOOKSELLER AND STATIONER

Tobacco -Magazine Combination Pays

Robert B. Millar Has Observed That Many Young Men Who Come in For 'Smokes'
Go Out With a Magazine or Two — "The Closer the Goods Are to the Eyes of
the Customers the More Readily They Sell" Says Ottawa Dealer.

ET your stuff well to the front
-where people can see it."

This is the slogan adopted by Ro-
bert B. Miller who is one of the most
recent additions to the bookselling and
stationery craft in Ottawa, Ont. Mr.
Miller is a comparatively young man and
one who had absolutely no experience
in this line of business up to a few
months ago, but he is full of ginger, as
the saying goes, and that counts for a
whole lot. At all events he seems to
have grasped the right idea for "putting
across" sales. When he took hold of the
stand at the corner of Albert and Met-
calfe streets, it was in a pitifully run-
down condition. In three months he has
put it well on its feet so that it is a
going concern.

People Like To See Goods

Being of an observing mind, one of
the first things Mr. Miller noticed, upon
taking over the stand was that most of
the stock was either under cover or at
the back of the store. He immediately
took steps to have as much of every-
thing as possible displayed near the
front. One of the first things he did, as
will be observed in the photograph ac-
companying this article, was to utilize a
fence adjoining the stand for displaying
his magazines. Another thing he did
was to discard an old packing case which
had been used in the store as a magazine
stand and have erected in its place an
up-to-date stand for magazines with a
capacity ten times greater. This im-
mediately brought sales, for he found
that the more magazines he was able to
place where people could see them the
more he sold.

"I find it the same with everything,"
said Mr. Miller to the Ottawa repre-

sentative of "Bookseller and Stationery".
"I sell candy, tobacco of all kinds, and
stationery, and it has been my experience
so far that the closer these things are
to the eyes of my customers the more
I sell. I am particularly enthusiastic
about the tobacco-magazine combination
because I find it goes great. I have a
great many young men come into the
store for tobacco and go out with a ma-
gazine or two under their arm."

How Windows Helped Out

In response to a question concerning
his first month in the business, Mr.
Millar frankly admitted that it was a
very up-hill task. But he stuck right
with it and spent his spare time "doping
out" means of building up a permanent
clientele.

"How did you do it?" he was asked.

"I advertised — but not through the
newspapers," was the answer. "I adver-
tised in my window. Previous to my
taking over the stand the window had
been dressed only about once every two
weeks, and very poorly at that. I star-
ted in immediately to dress it twice
every week and to make my displays
as attractive and inviting as possible,
with the result that I commenced to get
trade that my predecessor never enjoyed.

Another line which Mr. Miller has
found most profitable and of course,
which serves to stimulate sales in the
other departments of his store is develop-
ing and printing. When he introduced
this branch he issued a circular which
set forth that he was offering a twenty-
four hour service and a "service that
counts." A paragraph of the circular
read as follows:

In accordance with his belief that "the closer the goods are to the eyes
of the people the more readily they sell," Robert B. Miller makes every inch
of available space in his neighborhood work for him. From the above illus-
tration it will be seen that Mr. Millar has done away with an eye-sore by
covering the fence adjoining his store with magazines of all kinds. Mr.
Millar's use of rods as supports for his periodicals is handy and profitable,
the rods having paid for themselves dozens of times over.

Snapshots In Snappy Time

Why keep your friends waitiing
for copies of your snapshots when
we can return your pictures in 24
hours ? Enlargements, 48 hour ser-
vice. Lantern slides and transpar-
encies made to order.

The circular was concluded with the in-
timation that films mailed from summer
resorts would receive prompt attention
and would be returned the following day.

In finishing the interview Mr. Miller
said: "Once again I would like to empha-
size the importance of keeping your
goods well to the front. I am firmly
convinced that this is the way to stimu-
late sales, because I find that the more
I offer the people the more they buy. I
particularly place a good deal of impor-
tance on my window as being the fore-
most of silent salesmen."

TALKS OF WILDE

London Publisher, On Visit To Toronto,
Once Had "Lost Manuscript"

John Lane, the London publisher,
was in Toronto recently on a business
trip, and stopped at the National Club.

Speaking to The Globe, Mr. Lane re-
ferred to the "Lost Manuscript" of Os-
car Wilde, which, it is now stated, has
been found and will appear in book;
form in three weeks. The manuscript
contains 28,000 words. It is entitled
"The Portrait of Mr. W. H.," and sets
forth elaborately the theories of Wilde
as to whom Shakespeare dedicated 120
of his sonnets.

Mr. Lane said the manuscript had
been offered to him on his first business
trip to America. It was just at the
time of Wilde's arrest, and Mr. Lane
returned the manuscript to Wilde.
While Mr. Lane was in America, Oscar
Wilde was tried. Since then, Mr. Lane
said, he knew nothing of the where-
abouts of the manuscript, but seemed
greatly interested in its coming publi-
cation.

The theory that the object of the
sonnets was a Will Hughes is more than
a century old, but the guess that he was
an actor in Shakespeare's company is
a contribution of Wilde's.

The sonnets in most of the seven-
teenth and eighteenth centuries were
thought to have been all addressed to
a woman, in spite of the dedication to
"Mr. W. H.," and other internal evi-
dence.

BOOKSELLER AND STATIONER

Retailer Securing Recognition Now

J. A. Banfield, Dominion President of Retail Merchants' Association, Declared at Con-
vention in Saskatoon That Dealer Was Now "Coming Into His Own" — Eighth
Annual Meeting of Provincial Body Passes Into History as a Most

Successful Affair.

OF considerable interest to the men
in the bookselling and stationery
business was the eighth annual con-
vention of the Saskatchewan branch of
the Retail Merchants' Association of
Canada which was held in Saskatoon
recently. A number of booksellers and
stationers were present and many ques-
tions affecting their interests were taken
up.

S. D. McMicken, Provincial President,
was in the chair, and His Worship, the
Mayor of Saskatoon, Dr. A. MacG.
Young, tendered a most hearty welcome
to the visitors, which was further am-
plified by Harley Henry, president of
the Saskatoon Chamber of Commerce.
G. Garfield Wray, of Regina, replied to
the addresses of welcome.

Responsibility of Citizenship

In his address Mayor Young showed
a remarkable degree of familiarity with
merchandising. He made an expert an-
alysis of past and present market condi-
tions, mentioning that the merchants
were not alone when they faced a "buy-
er's market, as the municipalities found
they were in the identical position when
they stepped out to sell their debentures.
"Considering the troullous time we
have been through," said his worship
"Saskatchewan municipalities have made
a surprisingly good showing, although
in two or three instances municipalities
had defaulted in their bonds. This mere-
ly should give a lesson to all merchants,
many of whom are also municipal offi-
cers, to play the safe game in municipal
finance as they did in their own business,
and I urge you," said the doctor, "to
accept such municipal office as the elec-
tors will give you. You owe a duty to
the country to accept the highest res-
ponsibility of citizenship."

Mr. Henry mentioned that in Saskat-
chewan almost 100 per cent of the mer-
chants had managed to weather the
storm, and by the look of the crops, there
would be smooth water ahead for them.
"The watch and wait policy has been
played now as far as it pays to do it.
The new watchword for you merchants
is "Go and get 'em."

The President's Remarks

Mr. McMicken stated that he knew
that the secretary had covered everything
pertaining to Saskatchewan and the Do-
minion President, J. A. Banfield, would
report Dominion progress. Therefore he
contented himself with a few remarks
from brief notes.

Mr. McMicken suffered a severe loss
by fire in Moose Jaw recently and he has
had a gang of thirty workmen building
him a new store, "and there's only one

thing on earth that could have pried me
away from superintending that work,"
said the president^J'and that is the work
of the R. M. A." Mr. McMicken men-
tioned that nine executive sessions had
been held.

The Secretary's Report

The secretary's report certainly proves
that the past year was a history-maker
in the annals of Saskatchewan Associa-
tion work.

The secretary, F. E. Raymond, re-
ceived a most flattering ovation when he
took the floor.

"In connection with the matter of
making the work of the association more
widely known it is my hope during the
coming year to be able to arrange for
meetings at different points throughout
the province, to which merchants from
the adjoining towns would be invited,
these meetings to be addressed by differ-
ent members of the executive, and such
other speakers as we are able to provide
for, from time to time," said the secre-
tary of the Saskatchewan R. M. A. in
his report.

"As in the case of Luxury Tax the
provincial office has had a vast amount
of work to do with furnishing informa-
tion regarding the application of the
Sales Tax and in acting as a third party
in the settlement of disputes between our
members and some supply houses, who

JAMES WOOD
Of Swift Current, Sask., who was re-
cently elected President of the Saskatch-
ewan branch of the Retail Merchants'
Association.

through a misunderstanding of the r
gulation had assessed a taxi in error,
had perhaps charged an excessi
amount. We have also been the mea
of adjusting to the entire satisfaction
all concerned a number of disputes whii
some of our members have had with tl
department at Ottawa, regarding the a
plication of the Sales Tax.

Meetings of The Year

During the year eight provincial e:
ecutive meetings have been held. C
June 11th, the day following the close v
our convention, the executive proceede
to Regina for the purpose among oth<
things of meeting the Government mil
isters.

Another important step taken at thi'
meeting was the decision to discontinu
the district branch movement and t1
close the offices at Assiniboia and Kei
robert.

This form of organization had bee
closely watched up to this time an
everything possible was done to mak
it the success that we had hoped for, bu
we were doomed to disappointment. Ou
gross loss in the operation of the As,
siniboia branch was $2,464.89. In th
case of Kerrobert which branch wa
started in January, 1920, our gross los:
was $2,347.48. It was estimated tha
for the coming year the cost of carrying
on this work would in the case of eacl
branch amount to approximately $4,50(
which would mean 180 district member;
paying a fee of $25. As we had been car
rying on in the Assiniboia district sinct
June, 1919, and as our membership at the
time the branch was closed was only 70
we could not see much hope of realizing
the necessary amount. I am sure that
if it had been possible to make this
plan of organization a success, the two
men we had employed would have done
so.

Figures On Membership

One other important move made dur-
ing the year was the arrangement ent-
ered into with the Northwest Mutual
Fire Association of Seattle, Washing-
company, the Retail Merchants' Mutual
Fire Insurance Company on December
1st, 1920. Under this arrangement all
policies in force with the Retail Merch-
ants Mutual Fire Insurance Company
were re-insured in the Northwestern
Mutual from that date. On this business
as well as upon all new business written
since, the Northwestern, through the
Retail Merchants' Underwriters Agen-
cy, a purely Canadian institution, have
allowed a dividend for the first two
months of 35 per cent, and since that

September, 1921

BOOKSELLER AND STATIONER

time 40 per cent, of the earned prem-
ium.

A large amount of credit is due to our
two organizers, G. W. Anderson and
W. L. McQuarrie for the efficient man-
ner in which they carried on their work
which resulted in an increased member-
ship, in spite of depressed conditiqns
and an increased fee. Our membership
at the close of 1919 was 1944 and at the
close of 1920 it stood at 2157, an in-
crease of 213 for the year. Meetings
were held in a large number of towns
i through their respective territories with
i good results and in a number of cases
I active local organizations have been
formed, which give promise of good
1 results to the local merchants.

Following the luncheon hour, the del-
egates were guests of the local mer-
chants and the United Commercial Tra-
vellers' Association in a motor drive
around the "miracle city." The Dom-
inion Government Forestry Farm was
visited, where Mr. McLean, the officer
in charge, explained the Government's
plan to assist in the| forestation of
Saskatchewan and the beautifying of
rural homes. Then the university of Sas-
katchewan was visited and an address
was listened to in the new physics lec-
ture room. Following the drive, an ex-
cellent address was given by Dean
Rutherford of the University of Saskat-
chewan on "A new line of endeavor for
the Retail Merchant." He urged the
retailers to help their customers to
sense the new stage that this prairie
is now entering and get down to sure
and profitable mixed farming instead
of continuing to gamble on wheat, with
lean years, extended credits and failure.
J. A. Banfield traced briefly the hist-
ory of the R. M. A. to date. What it
had accomplished, what it was still
fighting for, and the need for greater

J. A. BANFIELD
President of the Dominion R. M. A.
who addressed the retail merchants of
Saskatchewan at their annual convention
on the work the Dominion Association is
accomplishing.

membership and keener interest.

"All legislation is of vital interest to
the retailer," said the president. "Not
a bill is put through the house that does
not indirectly, and most often directly
affect the retailer. No matter what the
government does, it affects the consu-
mer, and the retailer is the one immed-
iately in contact with the public, so
must bear the displeasure and suspicion
if any one must."

Recognizing The Retailer

At the same time Mr. Banfield point-
ed out that the Government is begin-
ing to recognize the retailer as a factor
to be reckoned with, and always one
body that stands for anything fair and
square. It is always in favor of any-
thing that, as the president expressed
it, "teeters," not all down on one end.
The retailers are now called into con-
ference by the government on matters
concerning them. "The last budget,"
said the speaker, "is the retailers'
budget. It agrees with the recommend-
ation that we made to the government.
It is fair, equitable and efficient.
When the retailers were called into con-
ference along with the wholesalers
and manufacturers, we got the cold
shoulder from the latter," said Mr.
Banfield. "I met one manufacturer,
who, when I asked him if he was going
to the conference, smiled and said,"No."
"Why," said he, "we got a circular a
month ago outlining what the manufac-
turers had decided to do." "Not with-
standing which," smiled Mr. Banfield,
"the retail counsel prevailed."

A Victory For The Association

"When the retailers said that the
tax should be collected at the fountain
head — and it was so decreed — that was
a great victory for your association,"
said Mr. Banfield, "and after it was all
over, ir Henry Drayton thanked the as-
sociation for the help it had given.

He commended the Ottawa merchants
most highly, saying, "Whenever it has
been necessary to have a delegation of
merchants go at short notice before any
body at Ottawa, the Ottawa merchants
have responded most magnificently. We
could have all we needed on 15 minutes'
notice. They never spare themselves
when association affairs can profit by
their effort."

The final day's meetings of the con-
vention were marked by addresses on
the income tax, the bankruptcy act and
a debate on the merits of a cash busi-
ness versus a credit business. A number
of resolutions were passed, as well as
new officers elected for the ensuing
year. The convention will be held in
Regina next year.

Income Tax Returns

Bert R. Masecar, official auditor of
the Saskatchewan Board stated that
the questions in regard to the same
mostly centered around the difficulty
of writing stock in a falling market.
Profits, it was explained, were only
cash profits. Whatever they put

through their books as their turnover,
they had got to treat as their sales.
Amusing illustrations of the ways of
the income tax authorities were given
by the President, who had waited a
whole year for a reply to a letter and
then was fined $1,800 for not making
his return, reduced to $10, all because
he had not the information he sought
after. Professor Arthur Moxon gave
an address on the bankruptcy law of
Canada. "The new act," he said, "was
"made in Winnipeg" and was probably
one of the most admirably drawn pieces
of legislation that had emanated from
the Canadian parliament since Confed-
eration.

The new officers are: President,
Jack Wood, Swift Current, Sask.; First
Vice-President, T. H. Masterson, Regina
Sask.; Second Vice-President, G. Gar-
field Wray, Regina, Sask.; Treasurer,
S. E. Fawcett, Saskatoon; Hon. Secre-
tary, Ralph Miller, Prince Albert, Sask.
Permanent Secretary, F. E. Raymond,
Saskatoon.

The whole convention was a tribute
to the good work done by the Saskatch-
ewan Board Staff, the trade section
meetings entailing an enormous amount
of work and organization ability. Mr.
Raymond had able assistance from his
assistants, H. J. Beveridge; H. T. Pizzey
secretary to the Implement and Auto
Sections; F. L. Phillips, collection de-
partment, F. E. Bellow accountant,
Miss E. Evans insurance, R. B. Evans,
publicity; Charles Woodman, traffic, and
the two genial organizers, W. L. Mc-
Quarrie, who serves the North, and
George W. Sanderson, who serves the
merchants in the South half of Saskat-
chewan.

S. D. McMICKEN
of Moose Jaw, who presided at all the
meetings of the Saskatchewan R. M. A. *
convention.

BOOKSELLER AND STATIONER

September, 1921

LENDING LIBRARY SHOULD PAY RENT

======== Success Lies in Stocking New Fiction =========

IN the opinion of H. J. Warner, of
the De Luxe Shop, 78 Queen Street
West, Toronto, Ont., who has made
a success of rental libraries in two dif-
ferent locations and who has started a
third in his new store, the success of a
public library lies in putting in new
fiction.

"My charge is three cents a day for
a book but there is no fee attached to
joining the library," explained Mr. War-
ner to the editor of Bookseller and Sta-
tioner, going on to say: "Girls in of-
fices are always good customers for a
library as they read on the street cars,
at lunch hour and now and then in their
offices when business is slack. In my
other two stores my rental library al-
ways paid my rent. It is seldom that
a book is lost and even though this!
should happen the book will have paid
for itself many times over. I make a
practice of keeping the very latest nov-
els on hand as the people who read the
new books are the ones who read stead-
ily. It all amounts to this: a library
is cheap reading for the public and it
is easy money for the dealer."

A Book's Earning Power

While there have been some remark-
able failures financially in the conduct
of rental libraries on a large scale, yet
it is true that they are being operated
in many places with apparent success.
In fact, the number of small rental
libraries in Canada seems to be increas-
ing. And the bookseller is the man who
is behind this move and might well be)
considered the logical location for the
library.

The point to be emphasized, and of
particular appeal, about such a library
is that the average cloth-bound book
with only ordinary care will frequently
earn ten times its original cost, even at
a low rate of rental. As an instance of
this it is pointed out by A. C. McClurg
& Company, of Chicago, that one rental
library in eighteen months' time derived
$4.80 from the rental of two copies of
the popular reprint edition of "Freckles."
The rate in this particular instance was
five cents a week. One copy of "The
Little Shepherd of Kingdom Come" in
the regular edition earned over $4 in the
same period of time. These volumes are
still serviceable.

Method of Operating

The method of operating a rental
library is comparatively simple and the
plan can be conducted as a side line in a
book store without really taking much
time from the general work of the busi-
ness. The initial outlay need not be
gneat, according to the McClurg Com-
pany, which recently issued a thirty-

page booklet on "Rental Libraries." The
value of the advertising features cannot
be readily estimated, but there is always
something to be gained from nearly any
scheme calling attention to a place of
business.

Not many of the smaller public
libraries, it is pointed out, keep a suf-
ficient number of the copies of the pop-
ular up-to-date fiction so largely in de-
mand by patrons of a circulating or
rental library, and this feature, in con-
sequence, should be made a strong point
by the bookseller. Ten or more new
books should be added to the list every
month.

It has bsen found that the average
rental library bases its success on hav-
ing the new books of fiction constantly
on hand. Different classes of literature

TAKEN

The Harvester

RET.

AMT.

8-20

Mrs. D.Clark

8-27

.14

are, of course, demanded in different
localities, but it is not a hard matter to
find out what is required. A good plan
is to get suggested lists from the vari-
ous customers. A notice sent out to this
effect, with the request that customers
send in the titles of books they would
like to read, is an advertising advantage
in itself. One hundred books well se-
lected will usually answer for a begin-
ning, although in larger places a greater
number would be desirable.

Card Index System Outlined

An ordinary card index system seems
to answer the general requirements for
keeping a record of books loaned. The
most convenient sized cards are four by
six inches, ruled in the manner indi-
cated in the form accompanying this
article. By having a single card for
each book in your library with two boxes
for them, one marked "In" and the other
"Out," you can always tell at a glance
where a certain volume is, and likewise
the amount it has earned.

The average rental fee is two cents
per day, with a minimum charge of five
cents on any book. There are some
variations, however, from this rate.
Some dealers charge an initial fee of
$1 for a life membership in the circulat-
ing library, giving their patron an

agreement that upon the payment of a
like amount in rental fees the holder of
the membership may then select a vol-
ume from the library to become his per-
manent property. The library, however,
without any initial fee (like Mr. War-
ner's) appears to be the most successful.

Rules and Regulations

One enterprising dealer has had print-
ed a special slip cover for each book in
his library, the outside of the cover
bearing his imprint with the following
rules and regulations:

There are no membership fees or ad-
vance payments.

The charge is two cents a day, or part
of a day.

Minimum payment on each book to be
four cents.

When a book is returned, the amount
due must be paid in cash. No charge
accounts are kept.

Persons drawing books will be held
responsible for their return in good con-
dition. Books mutilated or lost will be
charged for at regular retail prices, and
the rent on these continues until such
books are paid for or replaced in the
library. Under no circumstances will
library books be sent or called for.

No catalogue is issued, as books are
constantly being added as published.

If for any reason it seems advisable
in a certain community to require a de-
posit of $1 or more a membership fee
may be charged and a certificate issued.

Books Not To Be Loaned

The following sample is from the
cover of a four-page circular giving a
list of 125 titles of books used in a suc-
cessfully conducted rental library in
Kansas.

Certificate of Membership in the New

Circulating Library

of Standard Publications.

Membership Fee, $1 for Two Years.

Rules and Regulations

Each member is entitled to one book
at a time, and must return it within two
weeks from the time it is taken. The
librarian will check the day and month
on which the book is taken out and re-
turned. Members may change books as'
often as they please. A fine of the value
of the book will be charged to any mem-
ber not returning it, and no other will
be given unless the rules and regulations
are complied with.

The members are not allowed to lend
out books except to their own family.

Some rental librarians prefer to keep
their books in slip-cover cases, although
this is not frequently done. These cases
may be obtained, however in about

September, 1921

BOOKSELLER AND STATIONER

three convenient sizes, at five or six
cents each.

The bookseller conducting such a de-
partment would do well to keep on hand
a handy reference list as many patrons
will select their books by title from a
list, rather than look over a number of
shelves in order to find something of in-
terest. An indexed book of two or three
hundred pages answers as a simple form
for this record. For the sake of the
advertising purposes some dealers have
argued that it is better not to distribute
a list of books in the circulating library,
but, on the other hand, to place a large
sign in the window, reading, "Come in
and Let Us Explain Our Circulating
Library," or some other means to induce
the customer to visit the store.

Tips Gleaned From Experience

In June, 1913, the Bulletin of Phar-
macy published under their monthly
prize contest the following article on
"How to Start and Conduct a Circulat-
ing Library," by George W. Staple,
Meridian, Miss. This was the prize-
winning answer:

Paradoxical as it may seem, running
a circulating library is at once the easi-
est and the hardest thing I ever at-
tempted. If you are careful, the library
will prosper. But if you fail to attend
to the proper routine, as it comes along,
you will find it worse than trying to
straighten out a cash account that has
been neglected for several days.

First about the books: Buy one hun-
dred books, seventy-five popular copy-
rights and twenty-five of the new best
sellers. This is a good start without
too much expense. Choose all fiction,
and no children's books.

Be Careful About Address

Next have a plain mission book-case
made without doors or glass front, about
four feet wide by six feet high, with six
shelves. These shelves will hold about
fifty books each, thus giving you room
for expansion. Next you must have a
card-index box, preferably a one-row

pull-drawer, for four- by six-inch cards.
Five hundred or a thousand cards will
do, printed as shown in the accompany-
ing reproduction, and on both sides.
You thus have 48 spaces on the two
sides, lasting the ordinary person a year.
Be very particular to get the customer's
full name and exact address. Have the
exact house number and street. It
would be well, too, to mention the occu-
pation. When a book is taken, write the
number diagonally across the square,
over it the date; when returned, write
the date beneath, and you have a -com-
plete record of the book.

Next have a record book, and, start-
ing with any number, one or one hun-
dred, write the name of the book after
the number. Write that number on the
front inside cover of the book. Be sure
to put it on the cover, not on any leaf.
Number all your books, indicating the
name and number, with the numbers
followed down the page in succession;
then make a catalogue of the books by
alphabetical title on loose leaves, leav-
ing plenty of room under each letter for
additions, with the number of the book
after the title.

No Fee For Membership

Let no books out to strangers or non-
residents without a deposit of a dollar.

Make every new member, whenever pos-
sible, fill out the card with the address
in his own handwriting. I would not
charge any fee for membership, but you
could do this: charge ten cents for each
book taken out, or five cents if the cus-
tomer deposits a dollar and a half for
membership fee.

Now to make a success of a library
you must be very particular about the
following points: First, never let a book
go out till you have registered the num-
ber and date on the proper card. Nor
let it be put back in the library till you
have checked in the date on the card
below the number, in order that the
transaction may be complete and the
member relieved of a possible dunning
for a book already returned.

Time For Keeping Books

Have an understanding that all books
can be kept one week with a penalty of
one cent for each succeeding day of
overtime. And unless you want to ruin
the thing, exact this penalty without fail.

Have some day in the week as a special
day for going through your cards with
stamps in hand and postal cards. Write
down the name of the delinquent and the
address, then turn over and stamp the
card, putting in the number. If this re-
ceives no attention and you need the
book, send a messenger for it. If he be
a good customer and a "touchy," send
along two or three books for a further
selection.

Watching the Returns

If you want to know just what you
are doing, get a thin lock box or other
convenient closed container. Drop all
the money in there, then empty it at in-
tervals and record the receipts. If a
book is lost, stolen or sold, be sure to
scratch it off your list, so that your list
may remain up to date. Once in two or
three months, as occasion offers, check
over your books entirely in and out of
the library to see that none is missing.

Less Than Five Hundred Dollars Lost in Bad Accounts

in Sixteen Years; Alberta Firm Does Cash Business

The Olds Drug & Book Company, of Olds, Alta., does not expect that any month this year will come up to the
business put through in 1920, it being the belief of M. R. Maybank that 1920 will go down as the biggest year that
95 per cent, of the trade have had.

In discussing with the editor of Bookseller and Stationer the business outlook, M. R. Maybank said :
"We are in a mixed farming district and believe that we are in the best town in the best district in the best province
in the world. We might say that we inaugurated a cash business in 1915 and at the end of 1920 we had $600 on
our books; over $300 of that was lien notes on phonographs, the balance being government, town and school district
accounts, with the exception of about $100, which was for medicine that had been sent to hospitals and mailed out.
We are starting on our sixteenth year and in that time we have lost less than $500. We had a business man tell us
that this was the first year he has had to resort to sue his customers; money is tight and then with the fall in prices
of the farmers' goods it has hit a great number of them very hard. We were talking to two farmers the other day
who have been here a number of years and they said the farmer had a big kick coming on account of his prices fall-
ing, but comparing the prices that they got here on land that was worth $75 an acre and land in Iowa that was
worth three and four times that amount, they thought they were not too badly off."

BOOKSELLER AND STATIONER

September, 1921

"A Serious Prospect for Authors

Canadian Copyright Bill Described by British Association as
Being "Directly in Conflict With the Whole Interests of the
Canadian Reading Public — Dangers of Measure Are Fully Set
Out in Report Received by Representative of Toronto Publishers

IN the Canadian Copyright Bill "a
very serious prospect for Canadian
authors" is seen by the Incorpor-
ated Society of Authors, Playwrights and
Composers of England, a committee of
which body has reported on the now-
famous Bill 12. Extracts from this re-
port have been received by the Pub-
lishers' Section of the Toronto Board of
Trade, through M. G. Kelley, from G.
Herbert Thring, the secretary.

The committee sees the entire exclu-
sion of Canadian authors from any
copyright in the United States. An-
other statement made is that "the whole
scheme is directly in conflict with the
whole interests of the Canadian reading
public." Clause 15 is interpreted as "in
effect, robbing the author of his right
to serial publication" and it is made
plain that if under the guise of serial
publication the book is allowed to be
printed in cheap editions in a novel
magazine or story magazine, the auth-
or's volume rights would suffer. This
would mean that the bookseller would
also be somewhat of a loser.

Extracts from the Report
The report concludes with the observa-
tion that the Imperial Government
would not feel justified in certifying
Canada's adherence to the convention if
the bill, as proposed, is enacted. The
report of the British committee reads,
in part, as follows:

Clause 3 (1) and (2).— It will be ob-
served that if the bill be passed as at
present drafted the United States can-
not be certified under this clause be-
cause at present Canadian composers do
not enjoy the benefit of mechanical
rights in the United States. On the
other hand, if the United States were
to extend or undertake to extend the
proclamation of February 3, 1915, so
as to include Canada, and thus give
mechanical rights to Canadian com-
posers, the conditions of the clause
would be satisfied, and the United States
would be entitled to be certified as a
foreign state granting to Canadian citi-
zens substantially the same rights as
she grants to her own citizens. On the
other hand, it is possible, indeed prob-
able, that the Government of the United
States will not be satisfied with the
mutilated sort of copyright which the
Canadian bill confers upon authors, and
will therefore refuse to extend further
the rights of Canadian authors in the
United States. The result will be ex-
clusion of United States authors from
the benefit of copyright in Canada and
then the withdrawal by the United States
of the president's proclamation of April

9, 1910, in so far as it relates to Cana-
dian authors, and consequently the en-
tire exclusion of Canadian authors from
any copyright in the United States. A
very serious prospect for Canadian
authors.

Clause 13. — It is submitted that it is
clearly contrary to the provisions of
the Revised Convention, article 4, para-
graph 2, to impose any formality as a
condition precedent to the right of action
for infringement.

Seems a Direct Violation

"The enjoyment and the exercise of
these rights shall not be subject to the
exercise of any formality." It will be
observed that although the clause con-
tains a sanction, i.e., loss of the right
of action for infringement, this only
applies to default in filing a notice. Ap-
parently, the obligation to deposit three
copies, publish the notice in the Canada
Gazette, and print the owner's name
and the date on the title-page may be
disregarded with impunity. Then the
notice may be filed at any time before
the commencement of an action, so that,
although it is said to be the duty of the
owner of the copyright to do all these
things on or before publication, he need
not, apparently, in practice, do anything
at all until there has been an infringe-
ment, and he desires to take proceed-
ings. So that the whole clause seems
to be not only a direct violation of the
principles of the Revised Convention,
but also peculiarly ineffective for any
practical purpose.

Whole Scheme Seems Unjust

It is also open to the objection that
the owner of the copyright cannot rea-
sonably be expected to give the required
particulars on or before the publication
of a book in Canada. If it is a book
first published, say, in England, he
ought, at least, to have some reasonable
latitude of time before he determines
whether it will be worth his while to
print in Canada or to publish the book
there in serial form. He ought to have
an opportunity of selling in Canada first
in sheets from the English edition be-
fore electing whether he will print in
Canada or continue to import copies of
the English edition.

Clause 14. — These provisions go far
beyond any scheme of compulsory li-
cense at present known. The Canadian
proposal is, in effect, to divest the owner
of the copyright in his work. It is not
really a compulsory license. It is a
compulsory purchase for a price to be
paid by way of royalty. It is submitted
that this is a violation of one of the first

principles of the Revised Convention of
Berne. Copyright is to be the property
of the author and his assigns and he or
they cannot, if the convention is to be
observed, be wholly deprived of their
property in this way.

Apart from the objection that what is
proposed here is a wholesale confisca-
tion of literary property without even
adequate compensation the whole scheme
seems to be most unjust, more particu-
larly to the English author and pub-
lisher.

Cannot Test Canadian Market

First of all the English author and
publisher is given no time to find out
what the possibilities of the Canadian
market may be in respect of his work.
One would have thought that elementary
principles of justice would have conced-
ed at least a substantial trial period;
but this is denied. Before any copies of
the book are issued in Canada the owner
of the copyright must declare his inten-
tion— whether to print or import — and
if he intends to print he must do so
within two months or his copyright may
be taken from him. Then what strikes
one as most extraordinary is that there
is no obligation on the licensee to con-
tinue to print the work. He has to
deposit a royalty for 1,000 copies, but
having exhausted them he need print no
more, however great the demand for the
book may be. He may be the publisher
of a rival book which will bring him
a greater profit, and therefore he may
suppress the book in respect of which
he has got the grant of an exclusive
license for the whole term of the copy-
right. It is surely an extraordinary re-
sult that although the owner of a copy-
right is under an obligation to supply
the reasonable demands of the Canadian
market or suffer the penalty of confisca-
tion of his copyright yet the compulsory
licensee is under no similar obligation.
He is not bound to consult the interests
of the Canadian public in any way.

Canadian Readers Affected

In fact, the whole scheme is directly
in conflict with the whole interests of
the Canadian reading public. A ring of
Canadian publishers could easily work
together in such a way that there would
be no necessity for any licensee ever to
pay a royalty on more than the first
1,000 copies. After the first edition
printed by the licensee was exhausted
some other publisher in the ring would
print without license, and the pirates
would then secretly divide the spoil.

Clause 15 — The provisions of this
clause seem, if possible, to be even more
extraordinary and more unfair to the

September, 1921

BOOKSELLER AND STATIONER

author than those of the preceding
clause. It is in effect robbing the
author of his right to serial publication.
A good price for serial publication may
be obtained from the proprietors of a
first-class periodical who are to have the
exclusive serial rights, and particularly
when publication in volume form is post-
poned. But under this bill the author
will not venture to publish serially: be-
cause, if he does so, any local paper in
Canada may apply for a license for
serial publication. And certainly no
periodical in Canada will give the author
anything substantial for his serial
rights. It can obtain these by com-
pulsory license for such sum as "may be
required by the regulations." The bill
doesn't even fix a minimum payment or
prescribe any sort of basis on which
the Governor in Council is to frame reg-
ulations denning the appropriate sum.
We cannot but suspect that the sum
fixed will be an extremely inadequate
remuneration for the author. Then it
is to be observed that not only are the
author's serial rights robbed of any sub-
stantial value, but very serious injury
may be done to his volume rights.

Effects of Serial Publication

Serial publication once, in a high-class
periodical, before publication in volume
form may not only not detract from but
may even add to the value of the vol-
ume rights. But under the proposed
compulsory license for serial publication,
the book may be published serially all
over the country in numerous news-
papers and magazines, and at any time
during the term of the copyright. It is
quite possible, in fact very probable,
that under the guise of serial publica-
tion the book may be printed in cheap
editions in a novel magazine or story
magazine. It would, for instance, be
within the provisions of the bill for a
periodical to devote itself entirely to
publishing novels: all that would be
necessary would be to divide the novel
into two parts and publish the first part
in one issue of the periodical and the
second part in the next issue. All the
back numbers of the periodical would
be on sale and when bound together
would form a collection of complete
novels, although technically published
serially on the payment of some few
dollars to the author. The series could,
of course, be printed and reprinted in-
definitely without payment of any fur-
ther royalty to the author. What would
then be the value of the author's volume
rights ?

APPEALING TO BOYS

"Your boy — what are you giving
him?" is the slogan that the Musson
Book Company have adopted in putting
their Canadian boys' books on the mar-
ket, and they have interspersed a num-
ber of girls' books, too, throughout their
"Young Canada" series of reading for
young Canadians.

An All- Canadian Prize Contest

Prizes Are Offered for Best Novel by a Canadian Writer And
For Best Story For Canadian Boys or Girls — Competi-
tors Have Nearly a Year In Which to
Prepare Contribution

AN ALL-CANADIAN Prize Com-
petition for the best novel by a
Canadian writer and for the best
story for Canadian boys or girls by a
Canadian writer is announced by Hod-
der and Stoughton, Ltd., Hhe Musson
Book Co., and MasLean's Magazine
A prize of $2,500. is being offered for
the best r.ovel and a prize of $500. for
the best story. While a novel of life in
Canada is preferred the author is left
entirely free in the choice of time, place
and theme. The prizes are to be com-
peted for exclusively by Canadian writ-
ers.

The primary stipulation and qualifi-
cation of every competitor for either of
the contests shall be that the author or
authors shall be either of Canadian
birth or a person or persons residing in
the Dominion of Canada since January
1, 1920, and intending for the future to
make a permanent residence and field
of work in Canada.

New authors will have exactly the
same opportunity to win these prizes
as those whose names are already known
to the public. The judges will be entirely
unaware of the identity of any candi-
date and will make their decisions solely
on the comparitive merits of the anony-
mous manuscripts submitted to them.

Some years ago, the late Wilfred
Campbell said that while good literary
work was being accomplished in Canada,
the country had produced little litera-
ture that could be called distinctively
Canadian. If he could revise that opin-
ion today there can be no doubt that

he would modify the implied criticism,
for since then the literature of the Do-
minion, particularly its fiction, has
grown more and more "Canadian" alike
in its spirit and its style.

At present, however, after-war cir-
cumstances are unfavorable to literary
development. It has become exceedingly
costly to produce books; business con-
ditions everywhere do not conduce to
the buying of them; and naturally
most publishers hesitate particularly to
risk issuing the work of untried authors
who may or may not appeal success-
fully to the reading public.

It has always been the policy of
Messrs. Houder and Stoughton Ltd. The
Musson 3cok Company, and MacLean's
Magazine to search out new and pro-
mising wx-iters, and, in the hope of stim-
ulating and encouraging fresh and no-
table talent that is in these days in dan-
ger of finding no outlet, they have now
decided to offer these valuable prizes.

All manuscripts must be in by June,
1922.

NOVEL TO BE FILMED

The film rights of "Gwyneth of the
Welsh Hills," Mrs. Edith Nepean's pow-
erful Welsh love story, have been ac-
quired by the Stoll Film Company, and
the film is expected to be released short-
ly. Mrs. Nepean's novels of Welsh life
have filled the place left vacant by the
late Allen Raine, and there is a sure
welcome waiting for her new book,
"Jewels in the Dust," which Stanley Paul
& Company will have ready shortly.

FROM

A. H. Jarvis

"ftfje poofestore"

"A Book Fitly Chosen
is a Life-Long Friend.''

157, BANK STREET,

Established 1888

(THE BUSY BLOCK)

Phone O. 732
OTTAWA

Do not send Money away for books, we solicit your Order through us

'The Bookstore" Sells Good Books

All packages and books sent out from A. H Jarvis' store in Ottawa, Ont., are
labelled in this manner, each package being a splendid advertisement for

"The Bookstore."

BOOKSELLER AND STATIONER

September, 1921

NEW GOODS— MISCELLANEOUS— NOVELTIES

Increased Demand
For Leather Goods

uring the past few weeks the
manufacturers of leather goods
have experienced quite a revival
of business; in fact, one company has
added a number of employees and is
working three nights a week to catch
up with orders. This is due to the fact
that merchants are asking for im-
mediate delivery owing to depleted
stocks of novelty styles.

The swagger bag continues to be the
favorite and is shown in many new
designs and leathers such as Frog Grain
an imitation of frog skin; wood grain, a
decided novelty resembling quarter cut
oak. The shark and rino grains are
bold patterns suitable for the larger
size bags. Another novelty is a paisley
pattern resembling the paisley shawl in
design.

During the past month decided pro-
minence has been given the new English
Avenue bag; this is of the envelope
style, about eight inches by six inches
has many pockets and a handle long
enough to go over the arm.

The demand for good quality Pilgrim
bags still continues and there has been
noted an increased demand for the
staple, strap-back vanity puirse. The
top-handle vanity is popular in the larg-
er sizes only.

Manufacturers report using silk for
practically all purses and bags where
cotton linings have been used in the past
few years because of the prohibitive
prices of silks. This adds considerably
to the attractiveness of the new styles.

Another key case has just been
placed on the market. This is called
the flexible key case and its chief
features are its flexibility, the only
metal being the snap hooks on which
the keys are suspended. This is being
sold to retail at fifty cents in the six-
key size and is made in sheepskin, pig-
skin and morocco.

Two articles which hare recently been
placed on the market by the Robinson
Manufacturing Company, West field,
Mass., are the Robinson Readipad, shown
above, and the Robinson Waste Paper
Bay, a view of which is given through

INFORMATION BUREAU

FOR TRAVELLERS

(Continued from page 15)

I bet that by the time you are half
through you have forgotten what you
had seen in the window.

"There is another subtle point that
I take advantage of, and that is natural-
ness oi position. As you noticed, we
have four windows. When someone no-
tices an attractive display of merchan-
dise in the right-hand window he in-
stinctively turns to that side of the
store as he enters. If we have a special
display of a certain brand of merchan-
dise in the left hand window we carry
that line on that side of the store. It
is simply human nature on the part of
the customer, and, like the efficient
salesman, the window-dresser must cater
to that human quality.

"And suppose you want to push a
certain line of merchandise. You create
your window display. The next thing
to do is to create a display of the same
merchandise in the store, so that the
customer will not have to look very
far when he enters the store.

"When you have a big stock of one
line of merchandise it is best to create
a special display of that merchandise in
mass-effect fashion. Usually that kind
of display is held in connection with a
manufacturer's campaign. This thing
I have found to hold true: Never hold
a mass-effect display too long. Never
hold it more than two weeks. Two
weeks is sufficient to gain and hold
interest. To hold it longer than that
period is sufficient to kill interest.

the lo^er cut. The Readipad is divided
off into coupons so that an entire sheet is
not wasted on a small memo. For the
Waste Paper Bag the claim is made that
it cannot tip over, is out of the way, out
of sight and ahvays handy.

Shown above by courtesy of Canadian Leather Produc ts, Ltd., are reading from left to right: English Avenue
Bag, colored ecrise; Swagger Bag, new frog grain; and English Avenue Bag, cobra grain. At the top is a
flexible hey case. These articles are brand new, having just been placed on the market.

September, 1921

BOOKSELLER AND STATIONER— A dvertising Secti

Oil

Weldon Roberts

Rubber Erasers

'%imm&^.$&v:'te

88 Useful Styles — Supplying Every Need

The Stationer finds great satisfaction in handling our
line because it lacks nothing^it is most complete.

Weldon Roberts Rubber Co. Newark, N.J. U.S.A.

FRENCH
School Books

We have the largest
assortment in Canada

Three different catalogues
will be mailed upon request.

GRAINGER FRERE5

LIMITED

43 NOTRE DAME ST. WEST MONTREAL

School Bags

Made in Canada

By Canadian Workmen

For Canadian Children

Catalogue Upon Request

LIBRAIRIE BEAUCHEMIN, LIMITED

Manufacturing Stationers
79 St. James Street, Montreal

»"">« - JANUARY. 1897. "»• '

WEEKLY MEMORANDUM

CALENDAR PADS

FOR 1922

THE OLD RELIABLE -- 32nd CONSECUTIVE ISSUE
WILL BE READY ON AUGUST 15th, 1921

THE COOKE & COBB CO.

213-215-217 Steuben Street, BROOKLYN, N.Y.

BOOKSELLER AND STATIONER— ^L dver Using Section

September, 1921

Stationers!

¥_

Stationers!

Be Prepared for September School Opening

One month more and Students will be crowding your Stores for all kinds
of Students' Note and Exercise Books. Also Stiff Covered and Flexible
Student Loose Leaf Note Books. Every need must be met and can be
met by stocking our School Lines — the very best made in Canada. Re-
orders will follow quickly if you stock our School Lines.
Leading Stationers prefer our lines.

We believe prices have reached a stationary point.

Sold only through the Stationer.

DOMINION BLANK BOOK CO., LTD.

St. Johns, P. Q.

Experience and Equipment Count for Much These Days

In selling, the dealer who knows good goods and has the organization for ag-
gressively pushing them is the one who is gaining in profits and good will.

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Modern

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Forms

In manufacturing,
the line which is de-
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tention and with com-
plete facilities is the
one that insures un-
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The complete line of
National Loose Leaf
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back of it more than
half a century of ex-
perience, up-to-the
minute equipment
and a guarantee of ex-
cellence.

NATIONAL

THE NATIONAL BLANK BOOK CO.

HOLYOKE, MASS.

NEW YORK CITY

CHICAGO, ILL.

September, 1921

BOOKSELLER AND STATIOXEBr-Advertising Section

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an efficient salesman
of their VENUS line.
An exact reproduc-
tion in shape and
color of the famous
pencil itself, holding
18 dozen pencils.

Write for proposition

Their name, their trademark, their
quality make VENUS Pencils
sure repeaters - powerful profit
producers.

American Lead Pencil Company
220 Fifth Ave. N. Y.

and London, Eng.

"JUST OUT9

OOST CARDS, Booklets, Mechan-
icals, Novelties, etc., for —

ST. VALENTINE DAY

EASTER

ST. PATRICK

Are you keeping your Summer

stock of Locals and Fancy Post
Cards up to date? Write us for
all the latest designs.

VALE/ST1NE5 5CRlEd

V03T /^T^, CARDS

HHROUCHOUTj

The VALENTINE & SONS

United Publishing Co.,

Limited
60-62 FRONT STREET WEST

TORONTO

BOOKSELLER AND STATIONER— A dvertmhg Section

September, 1921

BLANK BOOKS

Our stocks of Ledgers, Journals, Cash Books, Record Books,
Miniature Blank Books, Ring Books, Loose Leaf Binders
and Sheets are very complete and awaiting your service.

Orders should be placed early so that deliveries can be made
in time for the opening of the fall season. Our Blank Book
Catalogue is now on the press and will be issued very shortly.

Copies will be mailed to all dealers and jobbers on our list.

MONTREAL

When You Sell Carbons and Ribbons

Be Sure They are "M & V" Brand

Satisfied customers are your greatest
business asset. A satisfied customer
will come back to you over and over
again. That means you will get all the
business of every customer you con-
tinuously please. The result is rapid
turnover and steady profits.

MITTAG & VOLGER Carbons and
Ribbons come under the head-
ing of those products which assure
customers satisfaction, steady custom,
rapid turnover and greatest total
profit.

Are you concentrating on M & V Products?

If not—Ask your jobber. He has them.

MITTAG & VOLGER, Inc.

Principal Office & Factory: PARK RIDGE, N. J., U.S.A.

Agencies All Over the World.

September, 1921 BOOKSELLER AND STATIONER— A dvertising Section 69

SLUCKETTS **m
TERLINM
LINE %mS

Made in Canada and made Right

LEDGERS

The keeping of accounts was never in the history of the world so im-
portant as today.

Business men simply must know where they stand. This applies to every
one in business — to every professional man — to every individual.

LEDGERS— CASH BOOKS— JOURNALS

Loose Leaf Books for every purpose all — made in Canada — carried in

stock by us.

How About You?

Can you fill orders from stock or must your prospective customer go

else where?

There is business to be had if you go after it.

"Business don't flow 'round this world for every fool to sup,
You've got to put your 'see-ers' on and go and hunt it up."

Luckett Loose Leaf, Limited

The Canadian Loose Leaf Supply House

Factory and Office Branch Sales Office

545-549 King St W. 207 St. James St.

Toronto Montreal

BOOKSELLER AND STATIONER— 4di>er<win$r Section

September, 1921

FiKbo

Ike master drawing pencil"

Two Questions—

One Answer

What item in your stock is of more
importance than the pencil item ?

And among pencils what one more
important to you than the one that
eases and quickens all pencil work?

JOSEPH DIXON CRUCIBLE CO.

Pencil Dept. 74-J, Jersey City, N. J.

Canadian Distributors
A. R. MacDougall & Co., Ltd., Toronto

Dixon's Eldorado is made
in 1 7 leads — one for every
need or preference.

A 'FULL' LINE

Bayers of GREETING CARDS, attention!

Here is a matter that concerns you all:
The subject I'm about to mention

Touches Spring, Summer, Winter and the Fall.
List to "a lineful" of suggestion ;

If from "A FULL Line" you'd select your
wares
Let COUTTS, Toronto, solve the question,

And then no longer you'll be "questionnaires "

'COUTTS' CARDS are couched in language
snappy,
Yet chaste in wording, also in design.
If YOU design to make folks happy

THIS is the 'line' with which to "get in line;" —
A line that from "New Year," remember.

Runs through the various seasons of the year:
And ends not till, in gray December.
It winds round "Christmas" many a 'line' of
cheer.

"A FULL LINE?" Yes! Besides the seasons

Of New Year, Easter, Merry Christmastide,
For other Card-days there are reasons,

And COUTTS the CARDS for these, too, will
provide : —
Saint Patrick, Valentine, Vacation,

'Stork,' Birthday, Wedding, Graduation too,
With Friendship and Congratulation,

Help fill the 'line' that COUTTS 'hangs out'
for YOU!

William E. Coutts

263 Adelaide St. W.
TORONTO - CANADA

September, 1921

BOOKSELLER AND STATIONER— A dvertising Section

Tfte FLAMING FOREST

The

Copp Clark Co.,

LIMITED

Publishers, Toronto

Our complete catalogue of new and

standard publications, will be sent on

request.

James Oliver Curwood

The Flaming Forest $2.00

The Valley of Silent Men $2.00

The River's End $2.00

God's Country $1.25

Peter B. Kyne

The Pride of Palomar $2.00

Kindred of the Dust $2.00

BOOKSELLER AND STATIONEB^-Advertising Section

September, 1921

NEW TOY LINES

The progressive dealer demands the newest and
best in toys

For Christmas Trade

Our range for this season comprises the largest
assortment on the market.
Complete catalogue ready soon

Write For Copy

NERLICH & CO.

146-148 Front St. West

TORONTO

Harper Woodhead & Co.

LONDON, ENG.

Established 1900

:: MANUFACTURERS OF ::

Fancy and Solid Leather Goods

Write for New Catalogue Now Ready

September, 1921

BOOKSELLER AND STATIONER— Advertising Section

Fine Inks and Adhesives

FOR THOSE

WHO KNOW

Higgins'

Drawing Inks
Eternal Writing Ink
Engrossing Ink
Taurine Mucilage
Photo Mounter Paste
Drawing Board Paste
Liquid Paste
Office Paste
Vegetable Glue, etc.

Are the finest and best Inks and Adhesives

These manufactures hare a unique standing
among discriminating consumers, the ready-
money kind who know what they want and are
willing to pay for it. They are worth cater-
ing to.

CHAS. M. HIGGINS & CO., Mfrs.

Branches :
Chicago. London

271 Ninth St.
BROOKLYN. N.Y.

A Fanning Mill or "Thresher" Removes all dust and dirt from
the Rags.

No. 2 of a Series

"From Rags to Writing Paper"

Tll6 "Thresher" *-*ne °^ ^ne characteris-
-^^__^^^^^___ tics of Superfine Linen
Record is the absence
of specks and blemishes. This is obtained by ex-
treme care in eliminating dirt and all foreign
bodies in its early stages of manufacture. Every
sheet, even in its finished state, is carefully
inspected.

Write for Brochure of manufacturing illustrations— "From
Rags to Writing Paper" — sent on request.

The Rolland Paper Company, Limited
MONTREAL

Makers since 1882 of Superfine Linen Record and other High Grade Papers

No. 14

t i s No. 14 Bank
Pen is the most
popular in the world
among accountants.
with its tine clear
stroke, so little need
of blotting and with
ink for many
columns.

Pens Easily Shown
Are Easily Sold

That's the real reason for the Esterbrook Display
Case. It saves counter space, gives good dis-
play to a wide assortment, requires little capital
tied up in stock and makes the choice easy for
your customers. Then sell by the box and use
the name and number.

: r-d veil arranged shelves of other stock.
will make a pen sale prow into a much largir
purchase.

t <■>• ■■■'-■ r ij '-mi i> tween this F«terbrooh line
of the world's twelve most popular pens ami
added profits in other depai'ments.
Our Dealers' Service will show you how if yon
will write us.

The Esterbrook Pen Manufac-
turing Co.

18-70 Cooper St., Camden, N. J.
Canadian Agents: Brown Bros.
Ltd., Toronto, Canada

>PEKS

IT AND Made Imported Sta-

A A tionery in white and colors

with Tissue lined envelopes in

quire boxes and in 3 and 5 quire

Gift Boxes.

Japanese Paper Tape in patterns
and colors for tying gift packages.

Japanese Papers in figured de-
signs and colors for wrapping
fancy packages.

Japanese, French and Italian
papers in patterns and colors, for
Lamp and Candle Shades.

JAPAN PAPER COMPANY

icq EAST 3 1st STREET, NEW YORK CITY

829 WITHERSPOON BUILDING, PHILADELPHIA
45 3 WASHINGTON STREET - BOSTON, MASS.

BOOKSELLER AND STATIONER— Advertising Section

September, 1921

Another improvement in National Cash Registers.
Low-priced receipt printer.

To all merchants:

When you press a key on this register —

(1) It shows the price of the article.

(2) It prints a record for the merchant.

(3) It prints this receipt for the customer.

(4) It opens the cash drawer.

(5) It adds up the money received for the day.

J. BLANK

214 Main Street

Blankville

-.40

Amount of

Purchase Shown

Above

05 SEPT 10

Copy of receipt printed for
each customer

Now there is a receipt-printing National Cash Register for every line of business.

Old registers bought, told, repaired, and exchanged.
Easy payments. Liberal allowance for old registers.

We make cash re^istefrs for every line of business

NATIONAL

CASH REGISTER CO.

OF CANADA LIMITED

eptember, 1921

BOOKSELLER AND STATIONER— Advertizing Section

Mucilages and Paste
are Made in Canada

Catalogues mailed to the trade on request.

Canadian Factory and Offices at

9-11-13 Davenport Road

Toronto

@^y>

BIG JOBS DONE QUICKLY
WITH THE PEARL CUTTER

Illustrating

The No. 19B

Pearl Cutter

For

Banks

Multigraph

Departments

Advertising

Departments

Factories

Stores

Wholesalers

Photographers

The Pearl Cutter is made in two
sizes : 13 inches and 19 inches. Both
are of cast iron
construe tion
throughout, rep-
resenting the
maximum of

strength and
durability.

Being well
balanced, easy
to operate, of
pleasing ap-
pearance, accur-
ate and econom-
ical, the Pearl
Cutter becomes
instantly popu-
1 a r wherever
placed in ser-
vice.

Write for
Booklets B and
S. We make

large variety of
hand lever and
power Cutters,

Golding Jobbers,
Pearl Presses,

Official Presses,
etc.

Golding Manufacturing Company

Franklin, Mass., U.S.A.

CRAXQhfc

Capitalizing On
Reputation

Good business judgment. will
prompt complete stocking of
"Gold Medal" Crayons because
of the many profitable avenues
afforded for sales. We will
gladly furnish suggestions for
increasing your sales of these

goods.

No. 8 "CRAYOLA"

Drawing'Crayon for School and Home

SCHOOC^tWWDHS

^^&*££^W^C^tW^^^

Have you our latest catalog illustrated
in colors? If not, let us know.

Binney & Smith Co.

81 Fulton Street

New York City

BOOKSELLER AND STATIONER— Aduertwinflr Section

September, 19:

The Dealer's Best Salesman

You will quickly turn your investment into profits when you display our
Improved Style L Cabinet. They make quick sales for

Moore Push-Pins

Glass Heads— Steel Points

Moore Push-less Hangers

"The Hanger with the Twist

Be the first in your neighborhood to get these extra sile«.

Write at once for full information.

Moore Push-Pin Co.

Wayne Junction, Philadelphia,

A popular

quick selling pen :

THE

"ROB ROY"

Made from flue steel -inrt made
in one of Birmingh>-n> b**t
equipped factories, this dandy
writing 'Jen will prore a mighty
fine seller for every live dealer.

Be sure to see samples before yoa order your new atock. You'll
find our prices are right

Hinks, Wells & Co., Birmingham, Eng.

"MOnFI I IT " A J°y t0 Children

I V 1 V/ YJ Ha 1—4 Jl— i JL 1 The Perfect Modelling Material

Plastic
Odourless
Antiseptic

Cleanly

Removable

with

Water.

Made in
Eleven

Attractive
Colours.

Boxes at
Popular
Prices.

One Pound
Blocks for

Educational
Purposes.

Write for

further

particulars.

THE MODELLIT MANUFACTURING COMPANY,

19, BRUNSWICK STREET, ST. PAULS, BRISTOL, ENGLAND

ARTISTS MATERIALS

We carr^ a complete line of Artists Materials

Agents for Winsor & Newton, London, Eng.

A.RAMSAY & SON C°

EST'D. 1842. MONTREAL.

ne INDEX

that makes

PHONING

more convenient

FOR SALE BY
ALL JOBBERS

MANUFACTURED BY

CROWNOLO MANUFACTURING CO.

12 WEST 17th STREET, NEW YORK

eptember, 1921

BOOKSELLER AND STATIONER— Advertising Section

Defiance A Clips

Defiance Mfg. Co.

384 Broadway, New York

Elbe Spring Binder

with the inner folder. All

izes; all bindings, y2"

U^ to 2" capacity.

■

ELBE FILE & BINDER CO.
215 217 Greene St.. New York, N.Y.

19 Hold the Line

litre's the line to hold

^r ^^

—John Heath's Tele-

it H

phone Pen. You will

not hold it long be-

3vi ™>

cause it sells so quick-

ly. There's quality

about it. It writes

smoothly, never cor-

m\ rodes. and lasts long-.

|\ Get connected with

ES&k'&SBL the Telephone Pen for
IKiiflHI luick sales.

IB'^Bf SuDtllicJ bu all the Icniimo Whole-

Sale Houses in Canada

yf^J^M Registered

London Eng. Export Agency

If 8 St. Bride Street

J LONDON, E.C.

TRADE DIRECTORY

ART SUPPLIES

Artists' Supply Co., 77 York St., Toronto.
A. Ramsay & Son Co.. Montreal.

F. Weber & Co., 1220 Buttonwood St., Philadelp-

hia, Pa.

BALLOONS, TOY

Stanyon Sales Co., Toronto.
Robinson & Murphy, Ltd., Montreal.

BINDERS

Elbe File and Binder Co., 97 Reade St., N. Y. City.

BLANK BOOKS

Boorum & Pease Co., Brooklyn, N.Y.

Buntin, Gillies & Co., Hamilton.

The Copp, Clark Co.. Toronto.

Dawson Ltd., W. V., Montreal, Toronto, Winnipeg.

Dominion Blank Book Co.. Berthierville, Que.

National Blank Book Co., Holyoke, Mass.

BLOTTING PAPERS

Eaton-Dikeman Co., Lee. Mass.
Menzies & Co., Ltd., Toronto.

CARBON PAPERS, ETC.

Mittag & Volger, Park Ridge, N.J.

CARDS

Alphalsa Pub. Co., 2-4 Scrutton St., Finsbury,

London, Eng.
Wm. E. Coutts, 145 Adelaide St. W., Toronto.
Granger Freres, 43 Notre Dame St., Montreal.

CHAIR PADS

Can. Manufacturing of Novelty, 13 Boucher St.,
Montreal, Que.

CHALK

A. R. MacDougall & Co., 468 King St. W., Toronto

COMPASSES

Eagle Pencil Co., New York.

A. R. MacDougall & Co., 468 King St. W., Toronto

CRAYONS

Binney & Smith, New York.

A. R. MacDougall & Co., 468 King St. West,
Toronto.

DICTIONARIES

G. & C. Merriam.
Laird & Lee, Chicago, 111.

DIVIDERS

Eagle Pencil Co., New York.

A. R. MacDougall & Co., 468 King St. W., Toronto

DRAWING MATERIALS

F. Weber & Co., Philadelphia, Pa.

ENGRAVING (Steel and Copper Plate)

Artistic Stationery Co., 164 Berkeley St., Toronto.

ENVELOPES

Barber-Ellis Co., Toronto.

Buntin, Gillies & Co., Hamilton.

Copp, Clark Co., Toronto.

W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg.

Menzies & Co., Ltd., Toronto.

ENVELOPE MACHINES

Peter Carmichael & Co., Ltd., Camberwell, Lon-
don, S.E. 5, Eng.
David Carlaw & Sons Ltd., Glasgow, Scotland.

ERASERS

Clyde Rubber Works, Renfrew, Scotland.
Menzies & Co., Ltd., Toronto.
St. Mungo Mfg. Co., Glasgow, Scotland.
Weldon Roberts Rubber Co., Newark, N.J.

EXERCISE BOOKS

Canadian Pad & Paper Co., Ltd., 255 Wellington

EYELETTING MACHINES AND EYELETS

Elbe File and Binder Co., New York, N.Y.
Menzies & Co., Ltd.. Toronto.

DON'T WAIT

Get in your winter
stock of Inks, Musilage
Paste and Grip before
there is danger from
frost.

Insure a winter's satis-
faction by specifying

Reliance Ink

"The Ink You Can Rely On"

Don't forget "Grip"
the supreme adhesive
for office or home.

Reliance Ink Co., Ltd.

Winnipeg

PLAYTHINGS,

The American Toy Journal

18th year of pub-
lication and the
largest Toy Maga-
zine in the World.
The e d i torial
pages give all the
news of the In-
dustry and there
are 300 to 500
I B u s i n e s s An-
nouncements in
every issue.

Subscription--$2.00 per year
Foreign $3.00

Send your subscription NOW

PLAYTHINGS

118 E. 28th Street. New York

BOOKSELLER AND STATIONER— Advertising Section

September, 19

The R. S. Williams &
Sons Co., Limited

Edison Phonograph Distributors

Musical
Instruments
of Quality.

Write for Catalogs.

™!WILUAMS?S0NSCa

Its.

'LIMITED

Winnipeg, Calgary, Montreal, Toronto

DESK PADS

Good Merchandise — Fair Prices

Satisfaction Guaranteed

on all specialties

Leather and Brass Corner

Desk Pads

(Flexible and stiff — 60 style*)

Glass Desk Pads

(3 styles — 3 sizes)

Cloth Covered Card Index

Cabinet

(Standard Sizes)

SAINBERG & CO., Inc.

65 W. Houston St. New York

Canadian Representative

Standard Distributing Co., Guy Block

Montreal, Que.

THOUSANDS
of DEALERS

Are finding "FEIST
SONGS" a most pro-
fitable line.

Music sales were never
larger than they are
to-day.

Write us for Prices, etc.

LEO FEIST LTD.

193 Yonge St. Toronto

FANCY PAPERS, TISSUES AND BOXES

Dennison Manufacturing Co., Boston.
Menzies & Co.. Ltd.. Toronto.

FILES

Elbe File and Binder Co.. 97 Reade St. New York.

FOUNTAIN PENS

Mabie, Todd & Co., 473 College St., Toronto.

A. R. MacDougall & Co., 468 King St. W., Toronto.

L. E. Waterman. Montreal. Que.

Willard Pen Co., New York.

FRENCH IVORY

Pugh Specialty Co., 38 Clifford St., Toronto.

GREETING CARDS. POST CARDS, ETC.

Artistic Stationery Co., 164 Berkeley St., Toronto.

W. E. Coutts, 145 Adelaide St. W.. Toronto.

Menzies & Co., Ltd., Toronto.

A. R. MacDougall & Co., Toronto.

Pugh Specialty Co.. 38-42 Clifford St., Toronto.

Valentine & Sons Publishing Co.. Toronto.

INKS, MUCILAGE AND GUMS

Chas. M. Higgins & Co.. Brooklyn, N.Y.

The Carter Ink Co., Montreal.

W. V. Dawson. Ltd., Montreal, Toronto, Winnipeg.

Reliance Ink Co., Winnipeg Man.

S. S. Stafford Co., Toronto.

"Glucine." Menzies & Co., Ltd., 439 King St. W.,

Toronto.
F. Weber & Co., Philadelphia, Pa.

INDELIBLE INK

Carter's Ink Co.. Montreal.

Payson's Indelible Ink.

S. S. Stafford Co., Toronto.

INKSTANDS

Frank A. Weeks Mfg. Co.. New York.

A. R. MacDougall & Co., 468 King St. W., Toronto.

LEAD AND COPYING PENCILS

Amercan Lead Pencil Co.. New York.

Wm. Cane & Sons, Newmarket. Ont.

Eagle Pencil Co.. 703 E. 13th St.. New York

Kohinoor Pencil Co., 34 E. 23rd St., New York.

A. R. MacDougall & Co., 468 King St. W., Toronto.

Menzies & Co., Ltd.. Toronto.

LEATHER GOODS

Can. Leather Products Ltd., Toronto.
Julian Sale Leather Goods Co., Toronto.
Western Leather Goods Co., Ltd., Toronto.
Harper-Woodhead & Co., London. Eng.
Anglo-American Mfg. Co., London, Eng.

LOOSE LEAF BOOKS, BINDERS AND
HOLDERS

Boorum & Pease Co., Brooklyn.

Buntin, Gillies & Co., Hamilton.

W. V. Dawson. Ltd.. Montreal, Toronto, Winnipeg.

Goes Lithographing Co., Chicago.

The Copp, Clark Co., Toronto.

Luckett Loose Leaf, Ltd., 539 King St. W., Toronto

National Blank Book Co., Holyoke, Mass.

Elbe File and Binder Co.. 97 Reade St.. N. Y. City.

F. B. Mfg. Co., 1228 Intervale Ave., N.Y.

MAPS AND GLOBES

The Copp, Clark Co.. Toronto.

MEMO PADS

Robinson Mfg. Co., Westfield, Mass.
Sainberg & Co., New York.

MAP TACKS

Moore Push-Pin Co., Philadelphia, Pa.

MUSICAL MERCHANDISE

Mus. Merch. Sales Co.. 79 Wellington St., W.,
Toronto.

PAPER BALERS
Climax Baler Co., Hamilton, Ont.

PAPER CUTTERS

Golding Mfg. Co., Franklin, Mass.

PAPER FASTENERS

Alex. H. Irvin Co., Curwensville. Penna.
Noesting Pin Ticket Co., Mt. Vernon, N.Y.
O. K. Manufacturing Co., Syracuse, N.Y.

PAPETERIES AND WRITING PAPERS

Barber-Ellis Co., Toronto.
Buntin. Gillies & Co., Toronto.
Clark Bros. & Co.. Winnipeg, Man.
The Copp, Clark Co., Toronto.

W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg.
C. H. Dexter & Sons, Windsor Locks, Conn.
A. R. MacDougall & Co., 468 Kink St. W., Toronto.
Eaton, Crane & Pike Co. of Canada, Ltd., Toronto.
Menzies & Co.. Ltd., Toronto.
The Rolland Paper Co., Ltd., Montreal.

PENNANTS

Manufacturing of Novelty,

"PARAGON" Inkstands

in a large variety

Manufactured by

FRANK A. WEEKSiMFG. CO

93 JOHN ST., NEW YORK
Canadian Jobbers Carry Stock

The F-B Loose Lea:
Holder

Pat. May 13, 1»13

The most demanded and cheapen
transfer binder. Adjustable to size of
paper and distance between punch
hole*. Exchangeable posts. Wholesale
$2.50 per dozen. Send for particulars.

F-B MANUFACTURINGCo!

1228 Intervale Avenue, New York

13 Boucher St.,

Can.

Montreal. Que.
Pugh Specialty Co., 38 Clifford St., Toronto.

Travellers are out

now with complete

lines.

French Ivory.

Greeting Cards and Post Cards for

all occasions.
Purses and Wallets.
Pennants, Cushions and Textile

Novelties.
Supplies for Celebrations, Old

Boys' Reunions, etc.
Souvenir Novelties (a tremendous

variety).
Christmas Stockings.
Conservo Lunch Sets, Splashers,

Table Sets, Infants' Bibs and

Sets.
The product of five factories we
own or control.

Pugh Specialty Co., Ltd.

38 to 42 Clifford St., Toronto, Canada

September, 1921

BOOKSELLER AND STATIONER— Advertising Section

DR. STALL'S
FAMOUS BOOKS

Best Sellers Among Book Staples

Self and Sex Series

Know.
What a Man of 45 Ought to Know.

Four Books to Women: —
What a Young Girl Ought to Know.
What a Young Woman Ought to

Know.
What a Young Wife Ought to

Know.
What a Woman of 45 Ought to

Know.

$1.35 Each.

THE RYERSON PRESS

Publishers Toronto

Dexter's

STAR

MANIFOLD

LINEN

With unlimited uses. Star Manifold

Linen is a stock that practically svery
customer you have could use, — par-
ticularly for foreign lttters. Attrac-
tive, strong, durable and beautifully
finished; suitable for pen as well as
typewriter. For all kinds of office
systems, Star Manifold is a recog-
nized business necessity.

Send for samples and prices.

C.H. Dexter & Sons, Inc.

Windsor Locks, Connecticut

ccyual" ONLYH-50

3CA ^Mi-

knowledge

Haw Book All

320 Pages ILLUSTRATED

By Dr.WINFIELD SCOTT HALL, PhD.

Noted Authority and Lecturer
PLAIN TRUTHS OF SEX LIFE—

What every young min and young
woman, every young wife and young
husband, every father and mother,
teacher and nurse should know.
Sex Facts Hitherto Misunderstood
In plain wrapper for only

Need to Read postage 10 cents extra.

'$1.50

MeCLELLAND & STEWART

Limited

215 Victoria Street,
TORONTO

PEN3

Esterbrooke Pen Mfg. Co., Camden, N.J.

Copp, Clark Co., Toronto.

John Heath, 8 St. Bride St., London, Eng.

PHONOGRAPHS AND RECORDS

Mus. Merch. Sales Co., 79 Wellington St., W.,
Toronto.

R. S. Williams & Co., Toronto.

PILLOW COVERS

Can. Manufacturing of Novelty, 13 Boucher St.,
Montreal, Que.

PHOTO ALBUMS

Crown Novelty Co., 188 Adelaide St. W., Toronto.

PICTURE FRAMES

G. L. Irish, Toronto.

PIN TICKETS

Noesting Pin Ticket Co., Mount Vernon, N.Y.

PLATE PRINTING

Artistic Stationery Co.. 164 Berkeley St., Toronto.

PLAYING CARDS

A. O. Hurst (GoodaH's), 32 Front St., Toronto.
U. S. Playing Card Co., Windsor, Ont.

PUSH-PINS

Moore Push-Pin Co., Philadelphia, Pa.

PUSH-LESS HANGERS

Moore Push-Pin Co., Philadelphia. Pa.

RELIGIOUS ARTICLES.

W. E. Blake & Son, 123 Church St., Toronto.
Grenger Freres, 43 Notre Dame W., Montreal.

RUBBER STAMPS. STENCILS, ETC.

Fulton Specialty Co., Elizabeth, N.J.

B. V. Volger Mfg. Co., Passaic, N.J.

SCHOOL BAGS

Beauchemin, Limitee.

SCHOOL SUPPLIES

Copp, Clark Co., Toronto.
Buntin, Gillies & Co., Hamilton.
A. R. MacDougall & Co., Toronto.

SHEET MUSIC

McKinley Music Co., 1501-15 E. 55th St., Chicago.
Leo. Feist Ltd., 193 Yonge St., Toronto.

SHORTHAND BOOKS

Sir Isaac Pitman & Sons, Ltd., 27 Simpson Ave.,
Toronto.

STATIONERS" SUNDRIES

Buntin. Gillies & Co., Hamilton.

The Copp, Clark Co., Wholesale Stationers, To-
ronto.
Clark Bros. & Co., Ltd., Winnipeg, Man.
Crown Stationery Co., 12 West 17th St., New York.
W. V. Dawson, Ltd., Montreal, Toronto, Winnipeg.

STEEL WRITING PENS

John Heath. 8 St. Bride St. E.C., London.

Hinks, Wells & Co., Birmingham, Eng.

Esterbrook Pen Co., Brown Bros., Ltd., Toronto,

Canadian Representatives.
A. R. MacDougall & Co.. Toronto.

(John Mitchell's Pens)
Moore Push-Pin Co.. Philadelphia, Pa.
Noesting Pin Ticket Co., Mt. Vernon, N.Y.

TICKET PUNCHES

Fred J. Meyers Mfg. Co., Hamilton, Ont.

TOYS, DOLLS, PUZZLES, ETC.

Ford Co., Ltd., R. S., Vancouver.
A. C. Gilbert-Menzies Co., Ltd., Toronto.
Island Toy & Mfg. Co., Ltd., Walthamstow, Lon-
don E. 17, England.
Meccano Toy Co.. Ltd., 71 W. 23rd St., New York
Moddelit Mfg. Co., St. Paul'e, Bristol, Eng.
Morimura Bros.. 53 W. 23rd St., New York.
Nerlich & Co., 146 Front St. W., Toronto.
Northern Commission Co., Boston.
W. S. Turton & Co., 30-32 Grand Lane, London,
England.

WRITING PADS
Canadian Pad & Paper Co., Ltd., Toronto.

— the details of that
agreement with Smith?

— he says so-and-so

— you remember it as
such-and-such

— who is right?

Had you told it to Buddy
you could prove your
position.

WILSON-JONES
LOOSE LEAF CO.

BOOKSELLER AKD STATIONER— Advertising Section

September, 1921

JttiiiAAAiAAiiAAAAAAi AAAtf

"The Guarantee of Quality"

ULTON

* Self-Inking

5 Stamp Pads

^ Manufactured by

4 FULTON SPECIALTY CO.

J Elizabtlh, }feio Jersey

••▼▼TTTTVTTTTTTTTVTTTTTT^J

Line Daters
Numberers
Sign Markers
Rubber Type
Printing
Outfits

SPECIALISTS IN
NOVELTIES for CARNIVALS
j DANCES, ETC.

Manufacturers of

High Grade Pennants, Cushion Tops,

Felt Emblems, Paper Hats, Advertising

Novelties.

Brantford Felt Novelty'Company

Brantford — Canada

CODE WILL FORM

Simple, clear and concise

Ready-made Will

Price $2.00 per dozen.

The Copp, Clark Company, Limite d

517 Wellington'St. West - Toronto

Crucible Pens

BRITISH

25 VARIETIES.

Send for price list

The Copp, Clark Co.,

TORONTO

CANADA

Index to Advertisers

Allen. Thomas SI

American Lead Pencil Company 67

Barse & Hopkins 53

Beauchemin 65

Binney & Smith Company 7."

Boorum & Pease 4

Brantford Felt Company SO

Buntin. Gillies Company Back covsi

Canadian Leather Products

Cane & Sons. Ltd., William

Carrib Company

Carter Ink Company

Clarotype Limited

Consolidated Lithographing & ML>: Co.

Cooke & Cobb Co

Copp Clark Co .".-22-7 1 ■

Coutts. W. E

Crownolo Mfg. Co

Dawson, Limited. W. W 6S

Defiance Mfg. Co 77

Dexter & Sons, Inc., C. H 79

Diamond State Fibre Company 63

Dixon Crucible Co., Jos 70

Dom. Blank Book Company. Ltd 06

Eagle Rubber Company Inside back caver

Eaton, Crane & Pike Co 10-11

Eaton-Dikeman Company go

Elbe File & Binder Company 77

Esterbrook Pen Mfg. Co 73

F. B. Manufacturing Company

Feist. Ltd., Leo

Fulton Specialty Company . .

! I

Gale & Polden

Golding Mfg. Company

Goodchild. F. D

Granger Freres. Limited

Grosset & Dunlop

S. B. Gundy. Press 84-

Harper Woodhead Company

Heath & Company

Henley Publishing Co.. X. W

Higgins & Co.. Charles M

Hinks. Wells & Company

Japan Paper Company
Julian Sale Company .

24
73
76

Little Brown. Publishers
Luckett Loose Leaf Co., Ltd.

Mabie Todd & Co Front Cover

McDougall Co., A. R 1

Macmillan Co. of Canada 38-39

McClelland & Stewart, Ltd 23-79

Merriam. G. & C

Menzies & Company
Mittag & Volger, Inc. . . .

Modellit Mfg. Co

Moore Push Pin Company

."4
3
68
76
76

Munson Press

Musical Merchandise g{

Musson Book Company ..21-2!

National Blank Book Company 6c

National Cash Register Co \ 7.

Nelson & Sons, Thos

Nerlich & Company

.52-5

Pencil Exchange Inside front covei

Pitman, Sir Isaac 55

Playthings -7

Pugh Specialty !!!!!!

Ramsay & Sons 7,,

Reliance Ink Company 77

Rolland Paper Co. .$. 73

Ryerson Press 42-43-79

Sainberg, L

Stafford Inc., S. S.

Turton, W. S.
Valentine & Sons

Waterston & Sons, Ltd., George 80

Weeks Mfg. Co., Frank A 74

Weldon Roberts Rubber Company 60

Williams. R. S 73

Wilson Jones Loose Leaf Co ■

Winston, J. C , , 52

Established 20 Years

W. S. TURTON & CO.

30 and 32 Gravel Lane

SALFORD

Manchester, England

Manufacturers of Special Lines
in Counting Frames, Black-
boards and Easels, Dolls' Bed-
steads, Kites, Toy Fishing Nets.

WATERSTON'S

BEE"

BRAND

MARK

SEALING WAX

Factory:
Warriton Work«, Edinburgh, Scotland

GET THE BEST! BLOTTING PAPER

MANUFACTURED BY

THE EATON-DIKEMAN COMPANY, Lee, Massachusetts, U.S.A.

THE FOLLOWING WELL-KNOWN BRANDS CARRIED IN STOCK

Magnet Columbian Lenox Arlington Wavelet

Matrix and Filter Papers

FOR SALE BY THE LEADING JOBBERS IN PAPER

Housatonic

BOOKSELLER AND STATIONER

Rubber Tofa ^

Balloons -Balls- J>

Supplied in two sizes.
The 10c retail assortment con-
tains 144 pieces in f ice styles.

The 15c retail assortment con-
tains 72 pieces in four styles.

There Is Nothing Like Eagle
Brand Balloons For Winning
The G ood Will of The Kiddies

There is something- about toy balloons that appeals
to the kiddies, and there is nothing like them for
building- good-will. Eagle Brand Balloons, whether
used for premiums, for advertising- purposes, or for
resale, are exceptional good-will builders as they
carry an especial appeal— they inflate to a larger
size, last longer, and have brighter colors and decor-
ations than the ordinary balloons. Parents are
pleased because Eagle Brand Balloons are colored
with fast, non-poisonous pigment colors.

If you want to handle a profitable side line and a T[,V>7*
good-will builder, write to us for samples and prices.

jor our

SELLING AGENTS Jobbers'

Proposition

Menzies & Company, Limited

439 King St. W. Toronto.

\ THE EAGLE RUBBER CO.

ASHLAND'OHIO-U-SA-

NEW YORK OFFICE 35 UNION SQUARE

BOOKSELLER AND STATIONER

Vacation Pictures

Pleasant Memories stored
away for all time.

How many have not had a Vacation
of some kind? Perhaps just a day
or so in the woods or a few hours
in the countiy or on the lake.

And the Camera is usually there,
making records, priceless perhaps,
which must be carefully preserved
or lost.

This is the Time to Sell Photo Albums

There is a wonderful field to work, and a
vigorous effort just now, while the summer's
fun is still fresh in the mind, will reap a
goodly harvest of dollars for you.

We Carry a Complete Line

Bound and Loose Leaf Albums

Paper, Cloth, Leatherette and

Leather Covers. Retailing from

10c to $5.00 each.

Write for Illustrated Price List

PUBLISHED MONTHLY SINCE 1884

THE 37TH ANNUAL FALL AND DIRECTORY NUMBER

Stationer

AND OPP(C€ eQOCPOeOT JOURNAL

»1. XXXVII. No. 10

THE MACLEAN PUBLISHING COMPANY, LIMITED
Publication Office: Toronto, Canada.

October 1921

BRUNSWICK RECORDS

Feature these Numbers NOW

LAST WALTZ

Played by the famous Carl Fen-
ton's Orchestra, with "Mississip-
pi Cradle" by the same group of
distinguished artists, on the
other side. Retails at $1.00.

ALL BY MYSELF

A wonderful new Fox Trot play-
ed by Bennie Krueger's Orches-
tra, on the reverse side is "Sat-
urday"— another splendid Fox
Trot by the same orchestra. Re-
tails at $1.00.

HONOLULU HONEY

An exceptionally musical male
duet by Charles Hart and El-
liott Shaw — on the reverse side
is that grand old classic— "Sweet
and Low" sung by Irene Audrey
and Emily Earle. Retails at
$1.00.

WANG-WANG BLUES

An exceedingly popular Fox
Trot played by Bennie Krueger's
Orchestra. This record is a win-
ner with every lover of dancing.
"Spread yo' Stuff" another Fox
Trot on the reverse side. Retails
at $1.00.

They Play on any Phonograph

Here Are Two New Models- -Nos. 200 and 207

Brunswick Phonographs

Easily the biggest phonograph values in
Canada. Big advertising campaign will run
during October on both these models.

No. 200 $150.00

Height 43ij inches; width 19 inches; depth
21 inches. All-wood Oval Horn. Single Dia-
phragm Ultona, Brunswick Double-Spring
Motor. 12-inch turntable. Automatic Stop,
Tone Modifier, Shelf-filing System to accom-
modate Albums. All trimmings nickel-plated.
Fully guaranteed including motor.

No. 207 $185.00

Height 45% inches; width 19 inches; depth
21 inches. All-wood Oval Horn, Single Dia-
phragm Ultona, Brunswick guaranteed Double
Sprint; Motor, 12-inch Turntable, Automatic
Stop, Tone Modifier, Double Doors, Shelf-
filing System designed to accommodate Al-
bums. All trimmings nickl-plated. Fumed
Oak or Mahogany, Fully guaranteed, includ-
ing springs.

Mail, wire or telephone your order at our
expense, to make sure of quick delivery. Do
it NOW.

THE MUSICAL MERCHANDISE
SALES COMPANY

Sole Canadian Distributors

79 Wellington Street, W.

Toronto

Winnipeg
143 Portage Ave. E.

Montreal
7l9Drummond Bldg.

Made in Canada

BOOKSELLER AND STATIONER

Sell on
sight
to all

Classes

Mohicaiigjfl^

Balloon^ 1 jt

"Mohican"
Mammoth Christ
mas Balloons — j
inflates to nearly
50 inches

^s^'^spm

No. R-XI — Itfil box containing fifteen
balloons including one of mammoth size
like illustration — others are assorted
sizes and each one is either imprinted
with a comedy or animal picture, or
equipped with a twist valve or squawjrei
stem. Costs $s dozen. Sells : [2

No. H-X2— Holly box with red
band. Contains one mammoth bal-
loon like illustration and eleven
others like R-XI assortment. Costs
$6 dozen. Sells *9.

"Mohican" Balloons

In Attractive

CJjrt£tma£ J5oxe£

Toy balloons have a universal appeal. Chil-
chen discard most toys for them. Grown-
U] s demand them for entertainments, decor- .
ations and various forms of amusement.
For the first time they are offered in at-
tractive holiday packages to retail at pop-
ular prices. "Mohican" Christmas Balloon
packages will increase your Christmas sales
and profits and please your customers.
To insure delivery on time, order
from your jobber NOW. If your
jobber cannot show you samples
and give full particulars, write us
direct.

All boxes are 5'/i x 5'A x "i

Eoutrteon & JHurpljp

Htmiteb
247 St. Paul St. W. - Montreal

'•"»■ yifH« -i- p.inwmiwfiimmv.

No. RB-XI Red box as illustrated.
Contents exactly the same as in
R-XI. Costs $8 dozen. Sells. $12.

No. W-X3— While bo* with red lettering.
Contains ten balloons, each one beinj
either imprinted with a comedy ni
animal picture or equipped with a turn
valve or squawker stem. Casts $4 das-
en. Sells $«.

GIVE YOUR STORE A REAL HOLIDAY APPEARANCE— For Decoration Purposes "Mohican" Mammoth Christmas Balloon
(as illustrated) will be supplied in individual Christmas Envelopes 25c each. If ordering these alone send cash or money order.

October, 1921

BOOKSELLER AND STATIONER— Advertising Section

McClelland & Stewart's

New Canadian Books For Canadian Authors ' Week

BARRIERS

By Lady Byng.

$2.00

ANNE OF MARSHLANDS

By Lady Byng.

$2.00

RILLA OF INGLESIDE.

By L. M. Montgomery.

$2.0>0

THE WINDOW GAZER.

By Isabel Ecclestone Mackay.

$2.00

LITTLE MISS MELODY.

By Marian Keith.

$2.00

THE HICKORY STICK.

By Nina Moore Jamieson.

$2.00

MIRIAM OF QUEEN'S

By Lilian Vaux MacKinnon.

$2.00

McClelland & Stewart

TO HIM THAT HATH. By Ralph G

jnnor.

Ready November 19th

JESS OF THE REBEL TRAIL.

By H. A. Cody.

$2.00

ARE ALI^ MEN ALIKE?

By Arthur Stringer.

$2.00

THE SPOILERS OF THE VALLEY.

By Robert Watson.

$2.00

THE QUEST OF ALISTAIR.

By Robert Allison Hood.

$2.00

THE LONE TRAIL

By Luke Allan.

$2.00

RED MEEKINS.

By W. A. Fraser.

$2.00

BROTHER ESKIMO.

By Alan Sullivan.

$2.00

THE YOUNG ARCTIC TRADERS.

By Dillon Wallace.

$1.75

McClelland

Stewart

SUCCESS.

By Lord Beaverbrook.

$1.00

THE VICTORIOUS BANNER.

By Rev. A. R. Gordon.

$1.50

LATER POEMS.

By Bliss Carman.

$2.00

BEAUTY AND LIFE.

Duncan Campbell Scott.

$2.00

LATER ENGLISH POEMS.

Edited by J. E. Wetherell.

MY POCKET BERYL.

By Mary Josephine Benson.

$1.50

BILL BORAM: A BALLAD.

By Robert Norwood.

$1.50

McClelland & Stewart

Publish the livest and best list of books by Canadian Authors.
Write for copy of our new Canadian catalogue.

McClelland & Stewart, Limited, Publishers, Toronto, Canada

j BOOKSELLER AND STATIONER— Advertising Section

October, 1921

THE BEST AUTOMOBILE BOOKS PUBLISHED

MODERN GASOLINE AUTOMOBILE, ITS DESIGN, CONSTRUCTION
AND OPERATION

By Victor W. Page, M. S. A. E. This is the mostcomplete, practical, and up-to-date treatise on
gasoline automobiles and their component parts ever published. In the new revised and enlarged
1921 edition all phases of automobile construction, operation and maintenance are fully and com-
pletely described and in language anyone can understand. 1,032 pages. 1,000 illustrations.

Price $4 50

AUTOMOBILE REPAIRING MADE EASY

By Victor W. Page. A thoroughly practical book containing complete directions
for making repairs to all parts of the motor car mechanism. Written in a thor-
ough but non-technical manner. This book also contains Special Instructions on
Electric Starting, Lighting and Ignition Systems, Tire Repairing and Rebuild-
ing. Autogenous Welding, Brazing and Soldering, Heat Treatment of Steel,
Latest Timing Practice, Eight and Twelve-cylinder Motors, etc., etc. You will
never "Get Stuck" on a Job if you own this book. 1,000 specially
made engravings on 500 plates. 1,056 pages (5% x 8), 11 folding
plates. Price, $4.50

STARTING, LIGHTING AND IGNITION SYSTEMS

By Victor W. Page. A practical treatise on modern starting and ignition system
practice. This practical volume has been written with special reference to the
requirements of the non-technical reader desiring easily understood explana-
tory matter relating to all types of automobile ignition, starting and lighting
systems. It can be understood by anyone even without electrical knowledge.
Nearly 800 pages. 492 specially made engravings. New edition. Price, $3.50

QUESTIONS AND ANSWERS ON THE AUTOMOBILE

By Victor W. Page. A self-educator on automobiling without an equal. This practical treatis?
consists of a series of thirty-nine lessons, covering with over 2,020 questions and the^- answers —
the automobile, its construction, operation and repair. The subject matter is absolutely" correct and
explained in simple language. Answers every question asked relating to the modern automobile. A
popular work at a popular price. 5% x 7J/2. Cloth, 701 pages. 387 illustrations, 3 folding plates. New
Edition just published. Price $2.75

HOW TO RUN AN AUTOMOBILE

By Victor W. Page. This treatise gives concise instructions for starting and running all makes of
gasoline automobiles, how to care for them, and gives distinctive features of control. Describes
every step for shifting gears, controlling engine, etc. Among the chapters contained are: I, Automo-
bile Parts and Their functions. II, General Starting and Driving Instructions. Ill, Typical control
Systems — Care of Automobiles. Thoroughly illustrated. 78 pages, 72 illustrations. Price $1.65

GASOLINE AND KEROSENE CARBURETOR, INSTALLATION AND
ADJUSTMENT

By Victor W. Page. All leading types of carburetors are described in detail, special attention be-
ing given to the forms devised to uss the cheaper fuels, such as kerosene. Carburetion troubles, fuel
system troubles, carburetor repairs and installati on, electric primers and economizers, hot spot mani-
folds and all modern carburetor developments are considered in a thorough manner. Methods of
adjusting all types of carburetors are fully discussed as well as suggestions for securing maximum
fuel economy and obtaining highest engine power. 250 pages, 89 illustrations. Price, $2.25

THE MODEL T FORD CAR. Its Construction, Operation
and Repair, Including the Fordson Farm Tractor, the
F. A. Starting and Lighting System and the Worm Drive
1-Ton Truck

By Victor W. Page. This is the most complete and practical instruction book
ever published on the Ford car and the Fordson tractor. Illustrated by specially
made drawings and photographs. All parts of the Ford Model T Car are de-
scribed and illustrated in a comprehensive manner — nothing is left for the
reader to guess at. The construction is fully treated and operating principle
made clear to everyone. 10 pages. 150 illustrations. Price $2.25

AUTOMOBILE WELDING WITH THE OXY-ACETYLENE FLAME

By M. Keith Dunham. Explains in a simple manner apparatus to be used, its care, and how to con-
struct necessary shop equipment. Proceeds then to the actual welding of all automobile parts, in a
manner understandable by everyone. 167 pages, fully illustrated. Price $1.75

THE NORMAN W. HENLEY PUBLISHING CO., New York

Canadian Representatives : McCLELLAND & STEWART LTD., Toronto, Canada
FREE : Our New 1921 Catalogue of Practical Books sent free on request.

ucio-uer, xv^a.

mnjivciiii.j^n ainjj oi atiuinuk — Advertising Reckon

BRITISH BOOKS OF THE MONTH

THE TRAGEDY OF
LORD KITCHENER

BY VISCOUNT ESHER

A book by an intimate friend of Lord Kitchener
which will rank among the most sensational revel-
ations of a century.

Send Canadian Trade Orders to
McClelland & Stewart, LttL, Toronto

JOHN MURRAY, Albemarle St., LONDON, W.

ANDREW MELROSE LTD.

Margaret Peterson's New Novel
GREEN STONES OF EVIL

By MARGARET PETERSON, Author of "The Lure of the Little Drum."
Price 3|6 net.
The Times says:: — "The malignant horror that broods over the central
African forests has attracted many a novelist. Margaret Peterson succeeds
in bringing it across the footlights so that it clutches you . . .The novel
should by all means be read. The horrors are delightful."

INTENSITY

By CONSTANCE I. SMITH. Author of "Adam's First Wife." Price 6|0
net.

The Times says:— "The author has a gift for revealing the emotional
current underlying the common events of daily life. . . . Celia herself
. . . Gwennie t lie niece . . . and Robert the husband are figures
which come from some fresher source than the ordinary novelist's stock
of conventional characters."

LONDON, EN G. 3 YORK ST. COVENT GARDEN

23rd Issue

STARR WOOD'S ANNUAL

"TheSnark"

1922

Will contain upwards of 30 full
page and 15 half page Illustrations

Starr Wood

"The Snark"
1/6 NET

Full of bright and witty stones and
articles. Is a sure seller. A laugh
on every page. Every new reader
wants back numbers — A sign that it
pleases.

A bright and attractive cover.
Place your order immediately with
your wholesaler and ensure a supply.

A book that meets a definite
need of the general reader.

BOOKLAND

An Introduction to English Literature

by W. H. KING, B. A.

Chaucer, Shakespeare, and Dickens are the voices of the English
spirit ; the soul of their books is the soul of England. The
story of our literature is not a tale that is told: literature is a
vital force growing ever as we go forward from age to age.
The sole aim in this book is to stimulate a love of the beau-
tiful in books, to send the reader to the fountain heads of lit-
erature, the books of the story.

248 pages Crown 8vo. Cloth Boards, Gilt, 3/6 net.

AGENTS IN CANADA
THERENOUF PUBLISHING CO.,

23 McGill College Avenue, Montreal.
B GEORGE PHILIP & SON, LTD.. 32 FLEET STREET. LONDON. E.C.B""

FLORA KLICKMANN'S

new book of cheerfulness. A companion volume to

"THE FLOWER-PATCH AMONG THE HILLS" (of

which the 19th Edition is now selling).

British "rice 7/- net

THE TRAIL OF THE

RAGGED ROBIN

A book of light and laughter. As exhilarating as
the high hills that form its background; as restful
as the song of the mountain stream that is heard
throughout its pages; and as gay as the fluttering
pink flowers that have given the book its name.

The Religious Tract Society
4 Bouverie Street, London, England

IIIIIMIMIIIIIIIIIIIIMIIII1MIIIIIIMIMMMIMMIMIIIIMMIIII1IIII1:

NASH'S SUMMER NOVELS

ONE OF THE MOST POWER-
FUL NOVELS OF 1921
Crown 8vo. Price 8 /6 net.

THE NEXT CORNER
By KATE JORDAN
By the author of "Mrs. Pom

eroy's Reputation."

Crown 8vo. Price 8 /6 net.

GETTING RID OF ANNE

By THOMAS COBB

Truth. — "Extremely amusing

and entertaining."

By the Authors of "Raven V.C."

Crown Svo. Price 8/6 net.

REVELATIONS OF A RICH

WIFE

By CORALIE STANTON &.

HEATH HOSKEN

A dramatic story of a woman
who inherited a vast fortune and
married a penniless, worthless
man.

IN GREAT DEMAND
New Novel by the Author of

"Th Pho'l "
THE SHADOW OF THE EAST
Ly E M I'lK .
Author of "The Sheik."
THE SHEIK Ls the enthralling
novel of love and passion in the
desert which the whole English-
speaking world is reading. 23
editions have been printed in
England and America, and the
demand shows no sign of abating.
(Price 3/6 net.)

EVELEIGH NASH & GRAYSON, LTD.

148. STRAND. LONDON

IMIIIMIIMIIMIIMIIIMIIIMIMIIIIIIMIIIIIIIIIIMIIMI

iiiiiiiminiliiiiiiiiimiMiNiiiiiiijiMiiiiiiuiiiiiiiiiimiiiiii

SPACE ON THIS PAGE IS RESERVED
FOR BRITISH PUBLISHERS.
FULL PARTICULARS CAN BE
OBTAINED FROM

The MacLean Company
of Great Britain Limited

88 Fleet Street, London, E. C.

E. J. DODD, Director. Tel. Cent. 12960

BOOKSELLER AND STATIONER— Advertising Section October, 1921

PELOUBET'S

SELECT NOTES

The World's Greatest Commentary on the International Sunday-School Lessons

By AMOS R. WELLS, Litt.D., LL.D.

Its suggestions to teachers, its maps and pictures, are comprehensive and
thorough and all this material is presented in a form which can be easily and
profitably utilized.

To every student its study is an inspiration, and for those who wish to obtain
the most for themselves and in turn pass it along, this commentary is in-
valuable.

Great study and pains are also put into its mechanical appearance, for it is
helpfully illustrated by over 150 pictures, comprehensive maps and colored
full page illustrations.

Volume for 1922 Now Ready Price, $2.00 Net; $2.10 Delivered

WA lUIl nr PHMDAMV 120 BOYLSTON ST., BOSTON, MASS.

. A. WILDE COMPANY Madison Termina, Building, Chicago

FOR SALE AT ALL BOOKSTORES

W. & R. Chambers' Autumn Announcements

Just Published. A People's Edition of a Famous Scottish Story.

2s.6d.net BE 111 GRIER 2s.6d.net

By JOSEPH LAING WAUGH, Author of "Cute M'Cheyne," etc.
"Humour that glints like sunlight." "Memories that catch the lowe o' a hame fire."
"Joseph Laing Waugh's masterpiece."

JIMMY McCALLUM of the BOYS' BRIGADE

By R. W. CAMPBELL, Author of "Snooker Tarn," "Private Spud Tamson," "Doro-
thy, V.A.D." etc. 2s- 6d- net

6s. net EDINBURGH'S PLACE IN SCIENTIFIC PROGRESS 6s.net

Being the handbook prepared by the University of Edinburgh

in connecton with the 1921 Meeting of the British Association
t his' r:.ted with one FOUR COLOUR and eight BLACK & WHITE PORTRAITS. A volume of permanent value, and one that
should strongly appeal to all those who have studied at Edinburgh University, and to all interested in the progress of science.

New Juveniles with Artistic Jackets and Charming Illustrations

Teddy Lester in the Fifth 6s.net By JOHN FINNEMORE (Illustrated by Percy Tarrant)

Comrades Ever 6s. net By ESCOTT LYNN (Illustrated by Percy Tarrant)

TWO Form Captains 5s.net By ELSIE OXENHAM (Illustrated by Percy Tarrant)

Three Pickles in and Out of School 5s.net By MAY BALDWIN (illustrated by Molly Benatan

Dixie of the Cock House 5s. net By KENT CARR .illustrated by J. R. Burgess)

TWO From Miss Tiddeman's 4s. net By E. M. CHANNON (Illustrated by Percy Tarrant)

Peppery Pat and the Others 3s. 6d. net By L. E. TIDDEMAN (illustrated by Molly Benatar)

~ W. & R. CHAMBERS, Ltd., 38, Soho Sq., London, W. I., and 339, High St., Edinburgh

October, 1921

BOOKSELLER AND STATIONER— Advertising Section

"Play cards for

wholesome recreation'

This thought means card sales

It is the keynote of the big advertising cam-
paign now starting to influence your custom-
ers to play cards and play often.

This advertising will help you sell not only
cards, but all the card accessories and sup-
plies that you carry.

The only essential is that you have the brand
that everybody expects you to have and pre-
fers to buy. Ask your jobber.

FREE!

Window and store
display material
for letting your
customers know
that you sell Bi-
cycle Playing
Cards and Con-
gre ss Playing
Cards. Write di-
rect to The U. S.
Playing Card Co.,
Dept. 4, Windsor,
Canada.

BICYCLE1™™0

CARDS

BOOKSELLER AND KTATIOlXEB^Advertmng Section

October, 1921

} >

.,T3

Mr. Stationer

Who, besides Waterman, gave you
bigger Ads in bad times?

Who, but Waterman, kept up the demand for your goods right
through the "buyers' strike"?

Who, but Waterman, ran bigger advertisements, better advertise-
ments and more of them in 1921 than in any other year?

Who, but Waterman, has steadily stood behind the Dealer, giving
him not only stronger newspaper and magazine advertising but
also more Posters, more displays, more counter attractions, and
more publicity right down the line?

FotitfflitPen

The Waterman advertising — consistently optimistic and cheerful —
has been a potent factor in giving Waterman Dealers steady sales
throughout the spring and summer.

Business now is picking up. Orders are coming in. Salesmen are
going out. And everybody who writes, needs a Waterman Ideal
Fountain Pen.

We have backed you Dealers in the face of the worst period of
pessimism in the last quarter of a century of business.

What about Fall and Christmas trade? Have you all sizes and
shapes of pens — plenty of Ink in all sizes of bottles — a Filling Sta-
tion for your counter, and ample cards for counter display and
window trims?

We are here to serve you — tell us how we may.

179 St. James St., Montreal

October, 1921

BOOKSELLER AND STATIONER— A dvertisiny Section

17 Black Degrees — 6B Softest to9H Hardest — and All Perfect
BBB III

6B 5B 4B 3B 2B B HB F H 2H 311 4-H 5H 6H 7H 8H 9H

BOOKSELLER AND STATIONER— Advertising Section

October, 1921

Cxolfer

Good Luck

St. Lawrence

Playing Cards Sell Readily,
Frequently, Profitably

To Remind You:

Sports Series

SPORTS

OWL

GOLFER

PRINCESS

COLONIAL BRIDGE

Consolith Series

GOOD LUCK
ST. LAWRENCE
OAK LEAF
MAGICIENNE
ROYAL BRIDGE

Patience Cards

but, to be sure of this business, you

should have variety of designs to suit the
tastes and requirements of your customers.

We strongly advise you to pla^e orders
now to ensure an adequate stock for the
season's trade. Your jobber can fill your
order TO-DAY — why put off ordering and
risk costly delay when cards are urgently
needed?

This Fall and Winter sales will be bigger
than ever. By making prominent displays
you will sell many gross with the approach
of the long winter evenings when everyone
plays cards.

On request, we will send you
our latest show card, which will
assist you in your displays.

(ONSOLI DATED

^-^Litho^raphinS and Manufacturing Co Ltd.

Montreal. Canada.
*

October, 1921

BOOKSELLER AND STATIONER— Advertising Section

Retail Buyers' Week

OCTOBER 1 7 - 23

A special section devoted to the announcements of Toronto Manufacturers and

Wholesalers — Places to buy while visiting

mj?fk@> <£®B&$fae ®£ (£m>@,S@>

Our new Canadian home

where EATON, CRANE & PIKE CO.'S HIGHLAND LINEN is made,
now back to

^^^^^r everywhere.

We extend a cordial invitation to the Trade attending the Booksellers' and Stationers' Association Convention
and when visiting Toronto at any time to inspect our new Canadian plant.

EATON, CRANE & PIKE CO. OF CANADA, LIMITED

366 TO 378 ADELAIDE ST. WEST, TORONTO
Sponsors for Correctness in Correspondence

BOOKSELLER AND STATIONER— Ad vertising Section

October, 1921

SLUCKETT'S ^^
TERLINlj
LINE fc^

MADE IN CANADA

LEATHER BOOKS

If you would have satisfied customers,
SELL LEATHER RING AND MEMO. BOOKS

Every one likes to handle a genuine leather article. Leather
"feels" better; it is better for use and will give the owner more
genuine satisfaction than anything else.

When a man buys a genuine leather book he feels, perhaps
unconsciously, better satisfied with himself, and this feeling increases
the longer he has it.

INSTRUCT YOUR SALESPEOPLE
to show leather books first. It is easier to come down in quality
than to go up. Besides it means larger sales and more pront.

OUR LINE

of Leather Memo, and Price Books is complete. See them in our
sample room or in the hands of our travellers.

YOU ARE CORDIALLY INVITED

to visit us during Buyers' Week. We want to see you whether
you buy or not.

Luckett Loose Leaf, Limited

Office and Factory:

545-549 KING STREET WEST,

Toronto

Branch Sales Office:

207 ST. JAMES STREET,

Montreal

October, 1921

BOOKSELLER AND STATIONER— A dvertising Section

GAMES

Made for

CANADIANS
CANADIANS

GAMES

ssp

1 THE NEW GAME OF

Games of Skill and Chance
For the Old and Young

^j^IOmiMME

These games are of entirely Canadian man-
ufacture. Made in our own factory, of high
grade stock and lithographed in colors. We
have unequalled facilities for producing
the best games at the lowest cost and are
therefore able to quote you the lowetet
prices. By ordering from us you will se-
cure results that will enable you to derive
the greatest amount of profit from vour
business.

No. 1. Size of Box 13% x 7 • Size of Board open 13 x 13 .
No. 2. Size of Box 14% i 7%. Size of Board open 14>4 x 14%
No. 3. Size of Box 18 x 9 . S'.ze of Board open 17% X 17%.

All Game Rules are in French as we

Our line of board games retails at
50c, 75c and $1.00 each. We recom-
mend the 75c and $1.00 lines for
Christmas gifts, the same being of a
better quality. We also have the game
of Ouija, size of board 12"xl8",
packed singly; retail price $1.75 each.

Our line of card games lithographed
in color and boxed attractively, re-
tails at 15c, 25c and 35c each, ana in-
cludes about ten different titles. We
make Tiddlywinks in two numbers,
retailing at 35c and 50c each. Also
Donkey-Party, retailing at 50c.

Cribbage and Checker Boards
in many sizes

The Copp, Clark Company, Limited

517 Wellington St. W. Toronto, Ontario

BOOKSELLER AND STATIONER— Advertising Section

October, 1921

-"the master drawing pencil!"

Once an ELDORADO user—
always an ELDORADO user.

And to the already great army of
ELDORADO consumers more are
added daily and .daily-

There can be only one reason

for it, - that it actually is

ELSoradO

"i/ie master drawing pencil

JOSEPH DIXON CRUCIBLE CO"

Pencil Dept. 88 J.

Jersey City, N.J.

Steel, Silver & Gilt Pens

Made in England by
JOHN MITCHELL, BIRMINGHAM, ENG.

Penmaker to H. M. the King. Est. 1822.

WE WOULD BE PLEASED TO QUOTE ON

The APSCO line of
Automatic Sharpeners

WE DRAW YOUR ATTENTION TO A
FEW OF OUR SPECIAL NUMBERS

CHICAGO GIANT MODEL
Sharpens all sizes of pencils
Our Big Seller

DEXTER MODE!

Sharpens all sizes of pencils

and is equipped with point

adjuster

208 Fine 544 STUB

School Board Velvet Point
Made in Extra Made of
Fine. Fine and Yellow Metal.
Medium

A I
Bank Pen

WRITE FOR SAMPLE CARD OF
SCHOOL AND COMMERCIAL PENS

We are confident that our prices on this High
Grade Pen cannot he equalled on any market.

The Apsco sharpeners are the most attrac-
tive line of their kind ever shown

FOR OFFICE, SCHOOL OR HOME

We Stock Eleven Different Models— A Type
For Every Requirement.

ASK US FOR PRICES AND CATALOG.

ARM

acDouftall & (p£mited M^rn^st

October, 1921

BOOKSELLER AND STATIONER— Advertising Section

Leading the procession

~WT~

Post Cards
Booklets
Mechanicals
Novelties

for St. Valentine
Easter
St. Patrick

wide range of St. Valentine, Easter and St. Patrick's
Day Post Cards, Mechanicals, Novelties, etc.
which our travellers are now showing easily lead the
procession with anything we have previously shown
along these lines. The range is wonderful and prices
are rock bottom. Early deliveries Guaranteed. Mail
enquiries cheerfully attended to.

Ask for a sample order of our huge range of Birth-
day, Comic and Fancy post cards. They are real
money makers.

Vale/htine'9 Series

FOST M&52^ CARD3

iThroiTghout,

m\S>

The VALENTINE & SONS

UNITED PUBLISHING CO., LIMITED

60-62 FRONT STREET WEST, TORONTO

BOOKSELLER AND STATIONER^- Advertising Section

October, 1921

Rubber loys
Balloons -Balls

To$

Supplied in two
sizes. The 10c re-
tail assortment
c o n t a ins 144
pieces in four
styles. The 15c re-
tail assortment
contains 72 pieces
in 'our styles.

JOSTOf

The Kiddies' Favorite Toy

Children soon learn which store keeps the
best balloons. Eagle Balloons are made of
a special grade rubber and each one is
we sell testec* f°r imperfections. The colors are
through guaranteed absolutely fast and on this point
jobbers alone parents will insist that their children
only. buy only Eagle Brand.

They are made in a wide variety of sizes and
styles; air and gas balloons, sausages,
squawkers, valve balloons and picture
balloons.

Write today for samples and prices.

Selling Agents:

MENZIES & COMPANY, Limited

439 King St. W„ TORONTO

THE EAGLE RUBBER CO.

ASHLAND-OHIO -USA

NEW YORK OFFICE 35 ONION SQUARE

^■* ^

■n

October, 1921

BOOKSELLER AND STATIONER— A dvertidng Section

No. 442 Falcon shaped
Stub Pen is popular be-
cause it is easy to use,
carries a large supply of
ink a ml gives a free
running stroke.

Tie up Added Sales to Your
Esterbrook Display Case

With a convenient pen display and proper arrange-
ment on the shelves behind your pen counter you
can expand a pen purchase to a very considerable
total.

The Esterbrook Display Case concentrates attention
on twelve of the world's most popular pens; it .saves
counter space, forces quick turnovers and so ties
up less money in stock; makes it easier for the cus-
tomer to choose.

Our Dealers' Service will help Imild up your Es-
terbrook Department. Its helps are yours if you'll
ask us.

THE ESTERBROOK PEN MFG. CO.

18-70 Cooper St.,

Camden, N.J.

Canadian Agents: Brown Bros., Ltd.,

Toronto, Canada.

wiexfcook

PENi

We cordially invite stationers attend-
ing the Booksellers and Stationers'
Convention to visit us at our new plant
on King Street.

We can now supply

Immediate Delivery

Writing Tablets, Exercise Books,
School Blank Books, Foolscap Papers,
Memo Pads and Typewriter Pads.

Jobbers or retailers who find
their stocks low in these
lines would do well to get in
touch with us immediately.

Canadian
Pad & Paper Co.

520 King St. W.

Limited

Toronto, On t.

"The Catch of the Season

"The Catch of the Season," — you know very well
Is "CARDS" for the Season, and Cards that will

sell!
To compass a clearance of stock you lay in
You need bright appearance, of course, to begin.
But sensible folks study "sentiment," too;
So note well the samples the Salesman shows you;
And if the design and the verse are 0. K.,
Give thanks that the traveler traveled your way.

In order no time and no money to waste,

Choose cards with the hall-mark of art and good

taste.
And, since you desire such a "combine" to find,
Examine "COUTTS" CARDS with this twin-
thought in mind;
For COUTTS, of Toronto, has taken great pains
To publish a line showing BEAUTY & BRAINS.
And a> to pay "duty" might cause you concern,
That this is "CANADIAN" with pleasure you'll
learn.

"The Maple-Leaf ever!" And Coutts to the fore
For CARDS that set customers asking for MORE!
Like Oliver Twist though unlike him in this:
That what YOU desire you will not have to miss.
Come NEW YEAR, come CHRISTMAS, Spring,

Summer or Fall, —
"COUTTS" CARDS have a message for one and

for all.
"All Roads lead to Rome!" folks of old used to say;
But COUTTS leads to CARDS of TRUE MERIT

to-day!

WMW

4ETINGeMW0.
IDS

WILLIAM E. COUTTS

263 Adelaide Street, W.

TORONTO - CANADA

BOOKSELLER AND STATIOIXER^-Advertising Section October, 1921

Erasers of Highest Quality

The standard of quality is
the highest and terms are
the best obtainable.

Inquiries Invited

THE CLYDE RUBBER WORKS CO., LTD.

RENFREW, SCOTLAND

Exclusive Canadian Representative (not in-
cluding Newfoundland) AUBREY O.
HURST, 32 Front Street, West, Toronto.

Ajiiiin ii: 1 1 1 1 in i ii 1 1 m i ii i in 1 1 1 in 1 1 1 1 iiiiiiini HiiiiimimiiiiHiMiiii iiiMiniiimiiiiiiiiiii N i milium iiiiiiiiiiiiw mi iMiiiiiniMiMiimmniiiiiMii iiMimiMiiMiiiimiiiiiiiiiiiiiiiimmiiiiiiiiiiiiimiiiiii iiiiiiiiiuj

and

Factories
CZECHO-SLOVAKIA

Established
1790

Canadian Distributing Agent:

A. J. McCrae, 23 Scott street, Toronto, Canada

Sdllllllllllllllllllllllllllllllllllllllllll Hill rilllKUilllllUII Ill rtllltlllllllllltllllHIIIIII IIHIIIIlirilllllllllHIHIItlll ItllllllirilllHIIIIIHItllltlUlllllllll IIIIItlHIHI'lUIIIIHtlll llllllllllllllll I Itlllll III I lllllll III M 1 1 1 IIIIIIIH 1 111 1 1 Mil I ilHI UITI 1 1 II H 1 1 1 1 1

October, 1921

BOOKSELLER AND STATIONER— Advertising Section

HE!! jupp

Visit our new showroom at 235 Carlaw Avenue, Toronto.
You will see Diamond Fibre Baskets and receptacles on
display there as well as a full line of other Diamond Fibre
Products.

BETTER
BASKETS

Baskets made of Diamond Fibre last
longer, wear better and look better than
the usual kind.

They sell at a popular price, pay gener-
ous profits and get repeat orders.

Better investigate this in your own inter-
ests. Write to-day and let us send you
full information on our complete line of
Diamond Fibre Baskets, each one a busi-
ness builder.

Diamond State Fibre Company

OF CANADA, LIMITED

Head Office and Works:

235 Carlaw Ave., Toronto, Canada.

TOURIST CASE
In Alligator grain- Also made in the
Spider and Lizard grain. Fitted v> ith
writing pad, envelopes, space for pen and
stamps. Neat compact case for a travel-
ling bag.

Heatfjer
#oobs

Ladies '-Leather

Swagger Bags

Ladies' Silk Bags

Ladies' Belts

Children's Purses

Music Cases

Wallets j

Bill Folds

Cigar Cases

Vanity Cases

Collar Boxes

Brush Cases

Above are two suggestions
for your Christmas Trade.
Make your selections from
the Western range and you
have appealing goods at
popular prices. -\

THE SWAGGER BAR

Wood grain, containing purse and mir-
ror lined with floral silk. Expansion gus-
sets making a roomy bag.

Buy RIGHT by Buying NOW

ttye Wt&txn leather #000* Co., Itir.

255-257 Richmond St. W.,

Toronto

BOOKSELLER AND STATIONER— A dvertiring Section

October, 1921

Viceroy

rubber eraser

MADE IN CANADA
NO. 131 SIZE 24

Do You Know

there are erasers
Made - in - Canada
that will give you
better value than
any imported lines

Let us send you samples

THE CANADIAN I T S RUBBER CO., LTD.
WEST TORONTO

Gives You Reliable Information

In six years the Audit Bureau of Circulations has solved the per-
plexing problem of circulation statements. By a systematic analysis
of distribution and methods, this organization is able to supply just
the data an advertiser needs. The darkness is dispelled and the bright
light of verified facts takes its place. Space buyers no longer find it
necessary to grope in the dark. .

There are no dark spots in Bookseller & Stationer's circulation.
Our records are audited by the Audit Bureau of Circulations.

All MacLean Publishing Co's papers (sixteen) are members of
the Audit Bureau of Circulations.

October, 1921

BOOKSELLER AND STATIONER— Advertising Section

See That You Get It
The "JULIAN SALE" New

CATALOGUE

Is Just Ready To Mail

Drop a

Post Card

For No.

Do It
To-day

Catalogue No. 41 is ready for mailing— the best that "JULIAN SALE" has issued to

date— shows more lines— better lines— bigger lines— all illustrations are made

from photographs direct from the goods themselves — the descriptions are

complete enough to allow you to order from No. 41 as satisfactorily

as though you were making selections from the "Samples

themselves. It's a comprehensive buying guide, and no

man in the trade should count his Information File

complete without a copy of it — And we are

ready to give all orders selected from it

speedy and careful attention — See

That You Get It.

Leather Suit Cases
Travelling Bags
Writing Cases
Letter Cases
Dressing Cases
Swagger Bags
Lucille Bags
Canadian Beauty Bags
Vanity Cases
Silk Bags
Leather Bags

Suede Bags

Strap Handle Purses

Coin Purses

Portsea and Tray Purses

Clasp Purses

Safety Pockets

Music Holders

Manicure Cases

Handkerchief Case">

Tie Cases

Collar Bags

Toilet Rolls

Military Brushes

Military Brush Cases

Tobacco Pouches

Playing Card Cases

Bill Books

Bill Folds

Money Belts

Coat Hangers and Cases

r^rd Cases

Wrist Watch Straps

CATALOGUE NO. 41 puts the emphasis on "MADE IN CANADA" leather

goods — best in the world.

The Julian Sale Leather Goods Company

LIMITED

Wholesale Factories
600 King Street West

Sample Rooms

Offices
Toronto

BOOKSELLER AND STATIONER— Advertising Section

October, 1921

■»?- a

Trying to cut down expenses!

National Cash
Registers pay for
themselves out of
part of what they
save.

New business conditions have forced every merchant to face the
problems of reducing expenses.

Thousands of merchants have solved the problem by using new
model National Cash Registers.

These cash registers reduce costs of selling, delivery, and book-
keeping. They stop expensive leaks and losses. They also point
the way to other economies by giving merchants, every day,

necessary business facts

1 Sales made by each clerk.

2 How goods are moving in each department.

3 Amount of capital tied up in outstanding accounts.

4 Volume and profit on credit business compared with volume

and profit on cash business.

5 Total of money paid out.

These facts show how, when, where, and how much to reduce ex-
penses.

A National Cash Register is the only machine that issues a
receipt, indicates, adds, prints, classifies, and distributes records
at the time of the sale, all in one operation. No figure work.
No delays. No mistakes. Just read the totals

SH REGISTER COMPANY

OF CANADA LIMITED —

TORONTO ONTARIO

)ctober, 1921

BOOKSELLER AND STATIONER— Advertising Section

ARD lovers everywhere know Goodall's.
Dealers everywhere know the saleability of
these artistically designed, fine quality
boards. That is why we are rushed with
orders following the introduction of every
new Goodall design.

The latest samples received from the manufacturers
are particularly fine examples of quality in Playing
Cards. As an example we might mention the Prince
of Wales Card which has had an enormous sale, even
before we have had the opportunity of sending out
general announcements.

To be stocked with a representative showing of
Goodall's you should have assortments of the latest
designs which will assure you of even faster and steadier
sales.

REPRESENTATIVE:

AUBREY O. HURST

32 FRONT ST. WEST, TORONTO

BOOKSELLER AND STATIONER— Ad vertising Section

October, 192

CJhe

"KIM-BER-LY"

The Quality Pencil

"Kim-ber-ly" is a guarantee of complete
pencil satisfaction. It is made in five de-
grees of lead to meet the requirements of
any ordinary purpose. While it is best
adapted for bookkeeping and general office
work, it will be found to give complete sat-
isfaction in a variety of uses.

"Kim-ber-ly" is supplied with or without
tip and rubber. Hexagon in shape and beau-
tifully finished, it is a credit to our super-
ior workmanship.

There is a big demand for a pencil of
"Kim-ber-ly" quality. Are you taking ad-
vantage of this demand?

We will gladly furnish samples and quo-
tations on our complete line.

PENCIL EXCHANGE

Manufacturers

Jersey City, New Jersey

"There's a Penex Pencil for

every purpose and purse"

MENZIES & CO., LTD., TORONTO

Canadian Selling Agents

<dWiv
of,

lead

October, 1921

BOOKSELLER AND STATIONER— Advertising Section.

Published Monthly
Since 1884

Member Audit Bureau
of Circulations

and orricc eoocpfocNT journal

CONTENTS

Great Chance for the Bookseller 25

Authors Publishers and Booksellers in "Drive" 26-27

President of Authors' Association Sounds Call 27

Cheap Toys Proved Business Prop 28-29

Splendid Toy and Canadian Book Displays ' 29

Quebec Dealer's Stationery Stock 30

Book-severs to M" et in Toronto on October 19 31

Editorial Page 34

Steady Call for Children's Books 35

Expect Canadian Authors' Week to be Revivifying Force 36-37

Big Factor in Book Sales is Knowing What is Good 37

Of rice Equipment Section — Loose Leaf Goods 38

William Bryce, Pioneer Stationer, Dead 39

Author's Presence Increased Sales 40

Canadian Authors' Book Week Section —

Canadian Author as an Ambassador 47

Reviews on Canadian Books 48

Reviews and Canadian Book Window 49

Reviews and Notes on Canadian Books 50-52

Children's Book Week Section —

Children's Book Wrek and Suggested Display 63

Dea'er's Ideas for "Drive" 64

Reviews and Notes on Children's Books 64-68

Suggestions for Children's Week 66

Canada's Handican in Literature 73

Reviews on Latest Books •. . . 74-77

Trade's A ctivities in Tabloid 7S-7Q

Notes o" Book'; a^ ' Authors 80-81

Books of the Month 82-83

New Books — Miscellaneous 84

The MacLean Publishing Company, Limited

JOHN BAYNE MACLEAN, President. H. T. HUNTER, Vice-President.

BOOKSELLER AND STATIONER

GEO. D. DAVISi Manager.
W. C. A. MOFFATT, Editor. R. M. BARBOUR, Advertising Manager.

CHIEF OFFICES

CANADA— Montreal, A. B. Caswell, Southam Bldg., 128 Bleury St., Phone Plateau 946: Toronto, 143-153
University Ave., Telephone Adel. 5740; Winnipeg, E. H. Hawkins, 901 Confederation Life Bldg.,
Telephone A. 3773 ; Vancouver, R. A. Hunter, 314 Carter-Cotton Building, 198 Hastings St. West.

GREAT BRITAIN— LONDON, The MacLean Company of Great Britain, Limited, 96 Fleet Street, E.C., E. J.
Dodd, Director, Telephone Central 12960. Cable Address : Atabek, London, England.

UNITED STATES— ^New York, L. H. Meyer, Room 1606, St. James Building, 1133 Broadway (corner 26th
St.), Telephone Watkins 5869; Boston. C. L. Morton, Room 734, Old South Building, Telephone Main
1024 ; Chicago, 405-6 Transportation Bldg., 608 So. Dearborn St., Telephone Wabash 9430.

SUBSCRIPTION PRICE— Canada, $2.00 a year; United States, $2.50 a year; other countries, $3.00 a year.
Invariably in advance.

BOOKSELLER AND STATIONER— Advertising Section

BUY DIRECT FROM THE MAKER

October, 1921

MADE

CANADA

Pilgrim Bags
Swagger Bags
English Avenue Bags
Vanity Purses
Lucille Bags
Velvet Bags
Beauty Boxes

MADE

CANADA

Writing Folios
Bill Folds
Music Rolls
Letter Cases
Collar Boxes
Ladies' Belts
Children's Purses

MANUFACTURED BY

CANADIAN LEATHER PRODUCTS

LIMITED
144 FRONT STREET WEST "po,,te union •tationTOROHTQ
BUY DIRECT I"R0M THE

Mem ber

Audit

Bureau of

Circulation

<c\0»D

€QU(PC06WT JOURNAL

Published
Monthly
Since
1884

Vol XXXVII.

TORONTO, OCTOBER, 1921

No. 10

Great Chance for the Bookseller

Never in the History of Publishing in Canada Has There Been a Finer Array of Good
Books on the Market, Declares J. S. McClelland, Head of Special Commit-
tee On Canadian Book Week — Sounds Clarion Call to Trade to Get

Behind Dominion's Authors

A CLARION call to the booksellers
of Canada to get together and be-
hind Canadian Book Week is
sounded by J. S. McClelland of McClel-
land and Stewart, speaking as chairman
of the Publishers' Section of the Tor-
onto Board of Trade and also as chair-
man of the special committee entrusted
with the launching of this campaign on
November 19.

"I hope," said Mr McClelland to the
editor of Bookseller and Stationer, "that
the booksellers of the Dominion will rise
to the occasion and do all they can to
assist in putting this proposition across
in fine style.

"It means business to every booksel-
ler, not only this year but in the years
to come. I have no hesitation in saying
that this is the bookseller's year. For
never in the history of publishing in
Canada has there been placed on the
market such an array of splendid books
by good authors. Nor are the authors
limited to any one place. In England
and America and especially in Canada
have they been turning out wonderful
work.

"This being the case, the booksellers
are now assured of almost record busi-
ness. With the little extra push which
they can give to this campaign the book-
sellers can do much towards making it
a success.

Is Envious of Dealer

"It will be plain to the bookseller, too,
that Canadian Book Week is timed to
come at a period when people are think-
ing of their friends overseas and out of
Canada. As a gift nothing could be
more appropriate than a book by a
Canadian author. Books are always
first-class gifts but there is a good deal
of thought and sentiment embodied in
the sending of a book by a Canadian
author to some one who is far away
from home."

"I almost envy the bookseller this
year," continued Mr. Mclelland, "as I
am of the opinion that he has never had
a better opportunity for creating busi-

i ness than he has at the present time.
He undoubtedly has a wonderful chance

' to chalk up big business and handsome
profits. Just a little intensive work is

required to 'turn the trick' and I have
no doubt but that he will not hesitate
to do his part in the weeks remaining
before November 19.

New Interest In Authors Now

"I would point out, too, that in Can-
ada we are going to have the advan-
tage of two Saturdays. This means
that two big buying days are being ta-
ken into the campaign. In the United
States Children's Book Week starts on
November 13, which falls on Sunday.
In Canada, though, we are starting in
on November 12, which means that we
will start the drive on Saturday and
wind it up the following Saturday,
thereby giving the bookseller two big
days on which to do business and make
the most of the country-wide propo-
anda."

That there is an interest in the author

J. s. McClelland,

Chairman of the Publishers' Section of
the Toronto Board of Trade, and Chair-
man of the Special Committee in charge
of the plans for Canadian Authors'
Week. Mr. McClelland holds the ovinion
that the Canadian bookseller never hoc
a better opportunity to increase his busi-
ness than he has at the present time.

today which was not so noticeable in
past years and that added impetus will
be given to this interest by Canadian
Authors' Week is the opinion held by
Mr. McClelland, who feels that, while
English and American authors are en-
titled to a wide following, the Canadian
author should be better known among
his own than he has been and is at the
present time.

That others who have studied the
question are of the same opinion, having
noticed the new interest in the writer,
is evident from the fact that in his ad-
dress to the American Booksellers' As-
sociation recently Robert Cortes Holli-
day, Literary Advisor to Henry Holt
and Company, said:

"It seems to me that the people are
more interested to-day than ever before
in the position of writers, and what the
people take to be the real excellence of
their work. I remember when travel-
ling about in the Middle West and I
talked with young women reading books
in hammocks. They told me the book in
hand was a fine story, and if I asked
them who wrote the story they read
the other day, they would look blank and
say they couldn't remember. I think
that sort of thing is passing. People
are more interested, to my mind, in real
authors."

How Publicity Will Help

Another good point about Canadian
Book Week is that the publicity that
will be secured will mean a good deal
to the author, the publisher and the
bookseller. It will undoubtedly create
a new interest in books. It will focus
the public's attention on the bookselling
business. This in itself will justify the
campaign for certainly there are many
people who never think of books. Many
there are, too, who feel that they cannot
afford to buy books. This, however, is
but a relative matter.

These same people spend hundreds of
dollars on other luxuries and let books
go by. Among these millions of people
in the country, without books, there are
many automobiles; there are thousands
of victrolas and pianos, and other
things, without which they could get
along.

(Continued on page 48.)

BOOKSELLER AND STATIONER

October, 1921

Authors, Publishers, Booksellers, are
Preparing a Whirlwind "Drive" in
Interests of All Canadian Writers

Elaborate Plans are Now Being Worked Out, The Idea of Co-operation Being Predom-
inant— Even Travelling Public Will Be Kept Informed Through Messages On
Menu Cards — "Toronto Plan" to be Presented at Big Dinner For

the Trade

E Need a Canadian Book
Week to Call Us Back To
Book Sanity and To Preserve
Our National Identity."

With such a slogan covering the ban-
ner under which they are marching to-
wards Canadian Author's Week— Nov-
ember 19 to November 26 inclusive-
Canada's authors, publishers and book-
sellers are preparing now to launch a
big offensive on the reading and non-
reading public. It is time, they feel,
that the Canadian author should come in
for a little honor in his own land, con-
sequently, the week that has been set
aside will be taken up with boosting his
wares.

Everything in Readiness
A strong committee under the leader-
ship of J. S. McClelland has been at
work night and day preparing for the
offensive and at present time plans
are pretty well completed. And elabor-
ate plans they are. indeed. Considerable
thought and a good deal of work, it is
evident, have been indulged in. The
next item on the program will be the
firing of the opening gun^ ' Another
week of the work and then it will be
all over but the counting up of the
returns and estimating the benefits that
have been derived.

Outline of General Plans

The general plans for increasing the
Fall book business include:

Children's Week, smarting Saturday,
November 12, and ending Saturday, No-
vember 19.

Canadian Book Week, starting Sat-
urday, November 19, and ending Sat-
urday, November 26.

Book Fair at Massey Hall.

Letter heads and envelopes. This will
mean advertising the campaign by
means of special messages on all com-
munications sent out by authors, pub-
lishers and booksellers.

Menu cards for hotels. By means of
snappy messages and announcements on
the menu cards of all the leading hotels
it is hoped to catch the interest of even
the travelling public.

Why A Canadian Book Week

The authors of Canada deserve it.
Booksellers and Publishers Want it.
The Public needs it.
It is here that the slogan comes in:
"We need a Canadian Book Week to

call us back to book sanity and to pre-
serve our national identity."

From Authors To Publishers

The Authors' Association wants to be
supplied with photographs of authors
and all available data as to who's who
and what they have written.

Publishers are being asked to furn-
ish posters so that the authors may re-
produce them for newspaper use in the
campaign.

Statistical information is wanted as
to the number of books published this
year, last year and previous years. This
information will be used by the Authors'
Association in their general propaganda
work.

Brief notices of books are also being
asked for by the Authors' Association.

It is suggested also that the publish-
ers do what they can to develop the
rural book market through farmers' or-
ganizations, etc.

Finally, the recommendation is made
that every effort be made to reach the
travelling public on trains.

The publishers, on their part, suggest
that the authors work for a big Cana-

B. K. SAN DWELL,
Secretary of the Canadian Authors' As-
sociation, who has been taking an active
part in the Canadian Book Week cam-
paign.

dian Book Week through the press, the
schools, libraries, churches, book stores,
advertising clubs and patriotic associa-
tions.

Bliss Carman or some other poet
might, it is urged, be prevailed upon to
write a special poem on Canadian Book
Week which all the newspapers would
be glad to publish.

Librarians to Publishers

It is suggested by the librarians that
the publishers lend a number of books
for a Canadian display and also for a
Children's display.

Another recommendation made is that
the publishers have a representative in;
each city whom librarians and authors
can approach for data in \connection
with these special weeks.

Get the motion picture theatres to
run pictures of Canadian authors and
jacket covers of their latest books.

Publishers to Booksellers
Now here is where the bookseller
comes in, the publishers putting out for
his consideration the following pro-
gramme:

Intensive bookselling methods requir-
ed in Canadian book stores.

Publishers should show booksellers
how to apply intensive methods.

Help make every bookstore a "com-
munity centre."

Supply joint catalogue of Canadian
books— new and old— providing the 'lat-
ter are in stock.

Preliminary meeting followed by a
dinner to booksellers and their assist-
ants for the purpose of presenting the
"Toronto Plan'." The idea here is to
get the men from the bookstores out at
a big dinner so that the plans for the
week may be placed clearly before them.

Authors To Booksellers

The authors, too, have a message for
the booksellers. Here it is:

Too many Canadian authors have
their chief market abroad. Just as an
instance, one novel of which 200,000
copies were sold could not be found in a
single bookstore in a city of 70,000 peo-
ple.

Booksellers of Canada should induce
Canadians to buy Canadian books.

Canadian ■ authors do not ask undue
favoritism but a fair show.

The Canadian Authors' Association
stands ready to co-operate fully with
Canadian booksellers.

October, 1921

BOOKSELLER AND STATIONER

Now the bookseller comes to bat.
Here are a few suggestions which he
has for the publishers:

1. Provide plan for a definite series of
window displays and newspaper adver-
tisements with one central display idea
and one chief slogan, all being suitable
for reproduction in newspaper adver-
tisements.

2. Posters, mailing cards, etc., from
individual publishers.

3. Prize contests for best displays and
newspaper advertisements.

4. Supply for Children's Book Week
an eight-page booklet such as was sent
out in the United States. This would
have to be revised, of course, to suit
Canada.

5. Get in a supply of the United
States booklet — "Everybody for
Books."

6. Supply copies of books autograph-
ed by authors.

7. Supply photos or authors, auto-
graphed.

8. Provide labels for books and out-
side packages.

9. Create the highest degree of ex-
pectancy in the minds of the booksel-
lers. If the publishers were to enlist the
co-operation of the libraries through the
booksellers.

11. Have all plans for both weeks ful-
ly developed by the time the booksellers
meet in convention in the Carls-Rite,
Toronto, on October 17.

Committee in Charge
of Coming Campaigns

J. S. McClelland (chair-
man), of McClelland and
Stewart.

S. B. Gundy, Oxford Univer-
sity Press.

George L. McLeod, George
L. McLeod, Ltd.

F. F. Appleton, Musson Book
Company.

S. B. Watson, Thomas Nel-
son & Sons.

Thomas Allen of "Thomas
Allen, Publisher."

F. I. Weaver, Executive Sec-
retary.

AUTHORS ARE ACTIVE

Working Hard To Arouse Interest in
Canadian Book Week

The task of working up public interest
in Canadian Authors' Book Week has
been undertaken by the Canadian Auth-
ors' Association, and will be largely car-
ried by the nine local branches of the
association from Halifax to Victoria, un-
der guidance of a National Book Week

Committee, consisting of Dr. Georpe H.
Locke, J. E. Middleton, Miss Marjory
MacMurchy, Miss Lucy Doyle, all of To-
ronto; Hector Garneau, municipal librar-
ian of Montreal; Dr. Gerard L. Domar, li-
brarian of McGill University, and the
three executive officers of the associa-
tion— namely, J. M. Gibbon and B. K.
Sandwell, of Montreal, and Professor W.
S. Wallace, of Toronto. The French li-
terature of Canada will not be neglected,
and the propaganda in French-speaking
territory is in the hands of the French
Section, under the presidency of Victor
Morin.

Every kind of activity will be enlisted
in an effort to convince Canadians of
the importance of their own book output,
from donations of hundreds of valuable
books as school prizes for the best es-
says on Canadian literature to exhibits
in the libraries and sermons in the
churches. Many Canadian Clubs and
other societies have promised the heart-
iest assistance.

Editors As Authors — The Canadian
Society of Authors has decided to admit
editors to membership, "so long as they
behave themselves." May we ask, in the
immortal words of Shakespeare, where
do they get that stuff about editors be-
having themselves? — Toronto Star.

Together We Stand — Divided We Fall !

"By hearty co-operation in the plans of the CANADIAN BOOK
WEEK, the Canadian Bookseller, the Canadian Publisher, and the
Canadian author can put the Canadian book on the Canadian Map,"
declares J. Murray Gibbon, President of the Canadian Authors'
Association, in a rallying call written especially for Bookseller &
Stationer.

"Hitherto the Canadian Book has been lost in the crowd of con-
temporary publications. The authors are now giving the Canadian
Public reasons why they should buy Canadian Books next NOVEM-
BER. They are creating a demand which the wise bookseller will
be ready to supply.

"The public interest in the CANADIAN BOOK WEEK will
bring people to bookstores out of curiosity and patriotism, two of
the sti'ongest instincts in the human breast."

! ! Strike While The Iron Is Hot ! !

BOOKSELLER AND STATIONER

October, 1921

Cheap Toys Proved Business Prop

Ritchie Vechsler's Displays of Five, Ten, and Fifteen-cent Articles Bring "Marvellous

Turnover"— Ottawa Merchant Has No Sympathy with Man Who Claims that

Toys Can Only Be Sold in Certain Seasons

THE statement in the July issue
of "Bookseller and Stationer"
that the stationer is the logical,
natural man to handle toys, meets with
the hearty endorsement of Ritchie Vechs-
ler, proprietor of Ritchie's Book Store,
Ottawa, Ont.

"I am a constant reader of Book-
seller and Stationer and heartily enjoy
perusing its columns each month," said
Mr. Vechsler to the Ottawa representa-
tive, "but was particularly pleased with
the July issue because of the space i-
devoted to toys. I have become whole
heartedly converted to the gospel of toy
merchandising and, therefore, am eager
to pick up any helps or h.nts that are
available. I would like to see 'Book-
seller and Stationer' devote as much
space as possible in the future to this
phase of the business."

It is not at all necessary for Mr.
Vechsler to make any pointed remarks
about being an enthusiast of toy mer-
chandising. One is deeply impressed
with this fact immediately upon en-
terng the store. And what impresses
the customer more than anything else
is that his toy tables and counters are
heavily laden with "trash," (the writer
has Mr. Vechsler's permission to use
that term) and what is meant by trash
is flimsy gimcracks, the small, five, ten
and fifteen-cent articles.

Of course, the larger and more ex-
pensive toys have their place in the es-
tablishment, but Mr. Vechsler is a "bear"
on quick turnover, and he most assured-
ly gets it in cheap toys.

"You would hardly believe it," he said,
pointing to a table in the centre of the
store with toy bric-a-brac, "but that

table of trash kept my business up for
several months. The turnover on that
stuff is marvellous and it pays to a
greater extent than the more expensive
toys."

This calls to mind the reasoning of
Archer Wall Douglass who, in his re
cent book on "merchandising" states in
effect that "it is better to have a rapid1
turnover on inexpensive articles with a
small profit than a slow turnover on
expensive articles with a large profit."

"I have no sympathy with the man
who trys to make out that you can only
sell toys in certain seasons," said Mr.
Vechsler. "My experience has been
that toy selling can be made an all-year-
round profitable business. It depends
on the way one goes about it and while
I have not yet made a big success of

What kiddie would not be thrown into a paroxysm of delight on being confronted with such a mass of playthings as is
shown here? In Ritchie's Book Store, Ottawa, Ont., the child is always sure of a welcome and no stone is left unturned by
the proprietor in his efforts to see that the kiddie has everything his own way. The merchandise in the picture is classed
by Mr. Vessehler as "trash" but it is this "trash," he says, that keeps his business up. By "trash" he means the play-
things selling at from ten and fifteen cents to a dollar and a half.

October, 1921

BOOKSELLER AND STATIONER

In Ritchie's Book
Store, Ottawa, Out.,
are always to be
found displays that
appeal to the chil-
dren. The more va-
ried the merchan-
dise in the window,
the owner believes,
the greater is the
eh ikl's enoymen t.

A display of kid-
iies' books like that
is strung along the
back of the window
shown here should
attract the attention
of juveniles. Dis-
plays like this dur-
ing children's book
week should bring
increased business.

my efforts I find that the toy selling
end of my business is gradually grow-
ing in volume and I am constantly on
the lookout for suggestions that will
aid me in developing the business along
more extensive lines. So enthusiastic
am I about this end of the business that I
am dropping china, fishing tackle and
one or two other lines, to go in as ex-
tensively as possible for toys.

"It is only a comparatively short time
since I took hold of toy selling in real
earnest. My success in this line last
Christmas induced me to give it a try-
out this season; and I was soon im-
pressed with the thought that it would
pay me to carry at least a small stock

of toys all year round. Being in a fav-
orable location, close to an important
transfer corner, I soon began to get the
trade, with the result that I found it
necessary to stock up with a full as-
sortment of toys.

"Good window displays have done
more than anything else so far to at-
tract trade,, but it is not my intention
to rely entirely on my windows. I do
a certain amount of newspaper advertis-
ing which I find pays, and
it is also my intention to issue cir-
culars for school children, and to do any-
thing else reasonable that will help in
building up a permanent clientele for
this department."

Mr. Vechsler's stock of toys is com-
posed mostly of articles ranging in val-
ue from 5 cents to $1.50. These in-
clude cheap and simple games and kid-
die books, for which there is a good de-
mand. This summer has seen a great
demand for sand pails, cheap bats and
balls, and large painted rubber balls.

Before the writer left the establish-
ment, Mr. Vechsler repeated with em-
phasis his statement that he hoped
"Bookseller and Stationer" would de-
vote lots of space in the future to toys
and that dealers in various parts of
Canada would co-operate by outlining
their experiences in this branch of the
trade for "Bookseller and Stationer."

Heie is a strong display made by the Upper Canada T.cct Society, Richmond Street, Toronto, as an introduction to
the public of "Rilla of Ingleside" (McClelland and Stewart) fresh this b all from the pen of Lillian M. Montgomery, a
talented Canadian. ;

BOOKSELLER AND STATIONER

October, 192]

Quebec Dealer's Stationery Stock

P. D. Authier of Sherbrooke, P. Q., Carries a Hundred and Fifty Different Lines With
Prices Ranging from Thirty-five Cents to Three Dollars and a Half — "Assort-
ment Needed to Sell Goods" Says This Dealer — "Nealy's" of Napa-
nee, Ont., Have Five Shelves Filled With Papeteries

--•^■•JP-

^t^

• ^j« i

IN ALL PARTS of the country are
to be found booksellers and stationers
who believe that massed displays
account daily for a number of sales.
Two Canadian stores in which stationery
displays play a big part are those of
Nealy's in Napanee, Ontario, and P. D.
Authier in Sherbrooke, Quebec.
Of course, it is not every dealer who
can "sport" a display such as is shown in
the illustration accompanying this article.
Displays of this nature are all very well
for the J. L. Hudson Company's store in
Detroit, Mich., and for the departmental
and larger stationery stores in Canada
but for the average dealer a showing like
that presented here would be impossible.

Attractive Napanee Display

Just the same, every dealer can fashion
display in keeping with his store.
"Nealys"' of Napanee, Ont., for instance,
have a display of stationery that takes
up five entire shelves. The papetries
are all arranged in compartments so that
everything is kept neatly and in order.

Nor are papetries all that are handled
in this store. Mr. Nealy has worked up
quite a business in chinaware and he has
also "got in solid" with a number of book
lovers who buy fiction merely on the
recommendation of the dealer.

That the stationer is losing out Dy not
Paying a good deal of attention to pap-
etries is the opinion of P. D. Authier of
Sherbrooke, Quebec.

"Many dealers," said Mr. Authier to
'Bookseller and Stationer' are afraid to
carry an extensive stock, particularly of
expensive papers. This, it seems to me,
is a big mistake as people will buy if the
dealers will only carry an assortment and
push it."

In this store Mr. Authier has no less
than ninety-eight lines — the product of

one firm — and, in all, he has over one
hundred and fifty separate lines with
prices ranging from thirty-five cents to
three dollars and a half. During the
Christmas season stationery is sold up to
as high a figure as eight dollars. Visitors
in the district have expressed astonish-
ment at the Authier selection and not in-
frequently on returning to the store alter
their first visit they bring along a friend
or two.

According to Mr. Authier, fountain
pens constitute another line to which
sufficient attention is not paid. These
pay a good profit and if only the best
lines are stocked will show big returns.
Mr. Authier is of the opinion, too, that
the only line that should be stocked is
that for which repairs can be secured
quickly.

Since bringing into use a rack for
holding tissue paper the sales of this
line, this Sherbrooke dealer has noticed,
have increased at least twenty-five
times.. This rack is built on a slant
with a line of wires running across, the
papers being hung over the edge.
Only the edge is shown but the arrange-
ment is a distinct convenience while the
stock can be readily seen and pieces
removed without the balance being dis-
turbed in any way.

"To display crepe paper in a similar
manner would be a mistake," cautioned
Mr. Authier, "as the paper would fade
too quickly and at the same time get
dirty."

In the Authier store this line is kept
in a cupboard or a place of this nature
where it is hidden from both the dust
and light.

Word to Manufacturer

"The average merchant," says the
Sherbrooke man, "is not buying as much
in Canada as he might. If people

would only put forth a little effort an
inquire a bit they will find that there ar
being made right here in Canada good
of which they never even dreamed. Th
manufacturer could help out a great de<
here by issuing a complete catalogue c
all lines carried and then keeping this lis
up to date. It is, as a matter of fact, u
to the manufacturers to do this and i
the same time keep the dealer informe
of the various lines."

A number of catalogues put out b
American firms were shown to the rer
resentative of Bookseller and Statione
Mr. Authier pointing out that these ca
alogues are sent out regularly irrespe(
tive of whether or not the recipient i
a customer.

Some Pointers on Display

British manufacturers are sending ot
quite a number of such pieces of lite)
ature but the average dealer baulks £
taking the time to figure out the pri«
in Canadian currency. The result i
that these catalogues speedily find thei
way into the waste paper baskets.

But to come back now to the questio
of display: In a recent issue of Bool-
seller and Stationer attention was draw
to the fact that Frank Stockdale, a mej
chandising expert from Chicago, state
in addressing a gathering of retailer
in Toronto that it paid to display th
goods even to that reckless extent wher
they might easily be stolen. If they wer
stolen, he said, they would also be bough
If they were not stolen they might as we
be thrown away as the fact that the
were safe proved that people did nc
want them. In view of Mr. Stockdale
statement the following- excerpt froi
"The Standard," published by Boorui
and Pease Company, is interesting:

The passer-by gazing in the shoi
window of a stationery store is merel

October, 1921

BOOKSELLER AND STATIONER

a potential customer — the man or wo-
man who enters the store is a customer
in fact.

There can be no argument about the
value of an attention-getting, appeal-
ing show window. It first attracts the
pedestrian and then converts him into
a purchaser, doing all but closing the
sale. The closing comes after the cus-
tomer enters the store.

Value of Interior Displays

The window is ah essential, but a com-
prehensive display of merchandise in-
side the store is just as important and
just as effective in business getting. In
fact, interior displays should be con-
sidered of even greater importance, as
the buying appeal of well-known mer-
chandise is most effective to a person
entering the store prepared to buy.
Such a man or woman is especially sus-
ceptible to the silent suggestion of mer-
chandise that is visible and may be freely
handled and inspected.

The edges of manufacturers' pacKages,
even though gorgeously labeled, sell no
goods to a stationer's customers, no mat-
ter how orderly the array upon the
shelves.. A display of closed boxes exer-
cises no urge to buy, and every show
window proves that merchandise on dis-
play is the merchandise that sells. Yet
there are stationers whose stocks run
into thousands of items who appear
content to display a very small propor-
tion of these articles and trust to luck
for the others to be called for.

Obtaining the Best Results

The accuracy of this may be verified
by any stationer who will devote even a
single table in some prominent part of
the store to a continuous and often-
changed display of his less frequently
called for articles, showing but a few
of these at a time and using with them
small signs telling the prices and the
uses for which they are intended.

To obtain the best results, these dis-
plays should be changed at frequent
periods, so that the regular patrons will
be greeted by different showings each
time they call. It will surprise the sta-
tioner to learn how many commonplace
articles customers will be reminded of
and purchase as a result of these
displays.

Moncton Dealer
May be Here
For Convention

There is a strong probability of
a successful Maritimes bookseller,
all the way from Moncton, N. B.,
being in Toronto, for the book-
sellers' convention on October 19.
Miss Hattie Tweedie visits Toron-
to every year in October and this
year she will be on her twenty-
first annual trip.

Certainly a lady of Miss Tweed-
ie's standing in the trade will be
heartily welcomed at the conven-
tion. Miss Tweedie knows books,
reads them and sells them.

And she intends doing every-
thing in her power to help along
Canadian Authors' Week. The
idea of setting aside a week for
Canadian books she thinks is a
good one and well worthy of sup-
port.

number of articles and to maintain his
displays with less work.

If supporting pillars of the building
are prominent in the store, these may be
effectively utilized for displaying stock
by bolting around them metal strips
about three inches wide, to which are
attached narrow shelves on which can be
shown a considerable number of small
items which otherwise might remain on
the stock shelves unseen. Money invested
in show cases frequently yields as small a
return as any part of the stationers' in-
vestment, because in many stores these
costly fixtures are used as receptacles for
odds and ends of stock, or the articles are
so arranged that every article will be vis-
ible from the front or top, so that any ar-
ticle may be removed for closer inspection
without disturbing the other articles dis-
played. It is only when cases are so ar-
ranged that they are working to their
full capacity.

It might be well to suggest that, when-
ever possible, show cases be used for the
display of sample articles only, with the
selling stock in easy reach. Such a dis-
play enables the dealer to show a greater

An Amendment Worth Noting

Effective October 1, an amendment
has been made to the Customs Tariff on
the marking of imported goods which
is of interest to publishers outside of
Canada. The amendment follows:

"12 A. That all goods imported into
Canada which are capable of being mark-
ed, stamped, branded or labelled with-
out injury, shall be marked, stamped,
branded, or labeled in legible English or
French words, in a conspicuous place
that shall not be covered or obscured by
any subsequent attachments or arrange-
ments, so as to indicate the country of
origin. Said marking, stamping, brand-
ing, or labelling shall be as nearly indel-
ible and permanent as the nature of the
goods will permit.

"Provided that all goods imported into
Canada after the date of the coming
into force of this section which do not
comply with the foregoing requirements
shall be subject to an additional duty of
ten per centum ad valorem to be levied
on the value for duty purposes and in ad-
dition such goods shall not be released
from Customs possession until they have
been so marked, stamped, branded or
labelled under Customs supervision at
the expense of the importer.

"Provided further that if any person
shall violate any of the provisions re-
lating to the marking, stamping, brand-
ing, or labelling of any imported goods,
or shall deface, destroy, remove, alter,
or obliterate any such marks, stamps,
brands, or labels, with intent to conceal
the information given by or contained
in such marks, stamps, brands, or labels,
he shall be liable on summary convic-
tion to a penalty not exceeding one thou-
sand dollars, or to imprisonment not ex-
ceeding one year, or to both fine and im-
prison ment. The Minister of Customs
and Inland Revenue may make such reg-
ulations as are deemed necessary for
carrying out the provisions of this sec-
tion and for the enforcement thereof.

"(2) This section shall come into force
on the first day of October, nineteen
hundred and twenty-one."

Booksellers to Meet Again in Toronto on October 19;

Convention Timed to fit in with Buying for Christmas

October 10 is the next date that the booksellers of the Dominion are advised to mark off on their calendars.
At 10.30 a.m. on that day — Wednesday — the Canadian Booksellers' Association is scheduled to meet in the Carls-
Rite Hotel, Toronto, for their initial convention.

Last month some of the members met in the Press Building at the Exhibition Grounds but as the rush for
school books was then on in full swing the attendance was small. In justice to the other members and prospec-
tive members of the association, it was decided to postpone the convention until a more suitable date.

October 19 was decided upon out of consideration for the fact that this will be a good time for booksellers
to make a buying trip to Toronto. It will be just about the time most suitable for holiday — shopping so that the
visiting bookseller will be able to kill two birds with one stone.

Following the meeting in the Carls-Rite, when a num oer of important questions are to be brought up, the
"conventioners" can call on the wholesalers and look over the lines on display for the Christmas season.

Remember the day, the place and the hour — Wednes day, October 19, in the Carls-Rite Hotel, Toronto, 10.30 a.m.

BOOKSELLER AND STATIONER— Advertising Section

October, 192:

Bookseller and Stationer Christ

Your Christmas Window Dis-
plays May Win You a Prize

Every bookseller and stationer in Canada will be giving particular at-
tention to his "trims" this year. Now, more perhaps than at any other
time, the dealer realizes that the strongest appeal to the public is through
the window. This being the case, there are sure to be some mighty fine
displays during the next two months.

Are You Proud of Your Displays?

There are few dealers who look upon the windows just as space that
has to be filled. A well-trimmed window is an achievement of which to be
proud, and it is only right that such displays as will be made this Christmas
should be photographically recorded for future use. By having photo-
graphs taken of your windows you can be storing up practical suggestions
for future years and at the same time stand a good chance to

Win a Valuable Cash Prize

that will pay for the photograph and net you enough in addition, to make
any efforts you may put forth well worth while. What is more — it will be
a distinct honor and a tribute to your ability to carry off a prize or secure
honorable mention in

The Christmas Window Contest

being put on for the Canadian trade for the first time in its history by
"Bookseller and Stationer." Cash prizes of $15, $10, and $5 are being
offered for the best window displays of Christmas goods, and certificates
of honorable mention will be awarded displays which, while not winning
prizes, may be considered worthy of special recognition.

To enter this contest all you have to do is have a photograph taken
of your window and send it in to The Editor of "Bookseller and Stationer,"
143 University Avenue, Toronto.

October, 1921

BOOKSELLER AND STATIONER— A dvertising Section

mas Window Display Contest

The man in the small town stands as good a chance of winning as
the city dealer. Strong Christmas displays are all that count.

The Satisfaction of Having Won
a Prize or Honorable Mention

will mean much to the dealer coming out on top in this Christmas
Window Display Contest but there is also to be considered the effect
that this will have on the public. Not only will the display pay many
times over in returns for the efforts put into it but some highly desir-
able publicity will be given the stores whose windows have been ad-
judged distinctly meritorious.

Let Us Pay for Your Window

All the dealer has to do in this contest is have the photographer
called in. Many dealers throughout the country follow this practice,
anyway, when they have a window which they consider out of the
ordinary. Send the photographs on then to "Bookseller and Station-
er" for judgment. There is no limit to the entries that may be made.
If a Christmas display is made each week they may all be entered
in the contest.

The Prizes Offered
Are an Inducement

Every man send-
ing in a photo-
graph stands a
good chance of
capturing a cash
prize. Should he
fail in this his ef-
forts will not go
unrewarded for
the displays in the
"runner-up class"
will be awarded
certificates o f

honorable mention

Every Dealer Should
Enter This Contest

*t*ss*'

First Cash Prize $15.00

Second

Cash Prize $10.00

Third Cash Prize $5.00

which he can hang
up in a conspicu-
ous place in his
store for the pub-
lic to see. And all
photographs con-
taining a selling
appeal suitable to
the season will be
accepted by "Book-
seller and Station-
er" for reproduc-
tion in its pages.

Now is the Time to Get Busy

Make your display both attractive and effective and then call in the
photographer. All matter must be addressed to The Editor of "Bookseller
and Stationer," 143 University Avenue, Toronto, and marked 'Tor Christ-
mas Window Contest."

A note to the Editor will bring any further information desired.

BOOKSELLER AND STATIONER

October, 1921

and orrrcc cqojpmcnt journal

Members Audit Bureau of Circulation
Published Monthly Since 1884 by

The MacLean Publishing Company, Limited

Winnipeg

Montreal

TORONTO. CANADA

Vol. XXXVII OCTOBER, 1921

No. 10

Getting Close to the Child

CANADIANS are to be made acquainted this
Fall with Children's Book Week. In other
words, the bookseller and the child are to be
brought closer together. For a week the man who
deals in books will "play up" those likely to appeal
to the little folk. The latter will, as a result, take
an interest in the stores showing goods to which
they are partial. They will remember these stores
and closer contact will follow. All of which means
that customers for the booksellers will be lined up
at an early age. Than Children's Book Week no
better plea for trade propaganda — apart alto-
gether from immediate financial returns — could
be inaugurated.

* * *

What Campaigns Will Do

THAT THE Canadian Authors' Book Week
and Children's Book Week will be successful
goes almost without saying. Authors, pub-
lishers and booksellers have been co-operating
splendidly in an effort to "put across" these
two campaigns. They deserve success. And they
will get it. Large numbers of Canadian books
will be sold. All parties will benefit, particularly
the author. There will be an increased demand
for the works of Canadian authors but this will not
mean that the American and English writers will
suffer. On the contrary, they, too, will benefit
from the campaign for reading is like an epidemic.
Once let it get a foot-hold and its spread will be
rapid. Educate the Canadian public to the habit
of reading and the rest will be easy. The Canadian
author will be content to take his chances with the

rest.

* * *

Getting Teachers' Support

fffT^HE proposal in 'Bookseller and Stationer'
to have a Canadian Authors' Week in Nov-
ember should meet with the hearty approval
of Canadian Teachers," wrote a teacher recently
in the Toronto Star Weekly.

"As teachers we are greatly interested in our
authors," she added, going on to sav that the man
or woman in charge of a class would be glad to co-
operate in any way.

Certainly this is encouraging. It shows that in
the teacher the bookseller has a powerful ally who,
if cultivated, might prove a tower of strength in
coming campaigns. Members of the teaching fra-
ternity may not be able to buy the works of Can-
adian authors as freely as they would like but,
just the same, the teachers of Canada have probably
bought their full share of Canadian books.

The teacher knows and realizes the value of good
books. There are few, indeed, who are not inter-
ested in some Canadian author. And, this being
the case, it is not much to expect that the teachers
of the country would do all in their power to
encourage the reading of good books, irrespective
of whether they are of Canadian, English or Amer-
ican origin. They are in a position to give the wid-
est publicity to a movement of this kind. Therefore,
their aid should be sought. Let the bookseller get
the teachers of his community boosting for him and
results should not be long in making themselves
known.

* * *

Present Price of Books

IN SOME quarters there is a feeling that two dol-
lars is a high price for a book. Judging it by pre-
war standards, it is. But the fact remains that,
considering publishing costs, the two-dollar book of
to-day is better value for the money than the dollar-
and-a-quarter book was eight years ago. After all,
it simmers down to a question of what the public can
afford to pay. Does the man who is continuously
adding to his library prefer the two-dollar book,
with its good workmanship, to the cheaper volume,
which with its cheaper binding, cheaper printing
and cheaper paper, is inferior in every respect? It
is significant that the big majority of best sellers
have been of the higher-priced class. Surely then
this answers the question. Which means that the
two-dollar book has come to stay until that time, at
any rate, when the workmanship will not suffer by
a reduction in price. Dealers in books must realize
this fact and lose no opportunity to present the case
in its proper light to customers who are inclined to
grumble and raise objections.

* * *

Editorials in Brief

The "Big Three" For Canadian Book Week-
Authors, Publishers and Booksellers.

Canadian Authors' Book Week will be an
"enlightener." The people will hear more of many'
of Canada's writers in a week than they heard
before in years.

"All roads lead to the book store." This is a
slogan adopted below the line for the Fall months.
Considering that gatherings for instruction and
entertainment are numerous this season the slogan
is not just so many words.

Canadian Authors' Book Week and Children's
Book Week — Canada's first real attempts at pul-
ling together — should mark a great step forward
in Canadian publishing and book distribution.

In every town there is a number of people who
do not buy books. This is true of the rich as it is
of the workers. The question to which every book-
seller should give some consideration is, "How can
I reach these people?"

An analysis of the present price trend leads to
the conclusion that the downward movement has
lost most of its power and that its force will soon
be spent. Stability is in sight and there are indi-
cations that the darkest section of the woods has
been passed.

October, 1921

BOOKSELLER AND STATIONER

Steady Call for Children's Books

Special Displays of This Line Are Maintained Throughout the Year by Vancouver
Stationers, Ltd. — Good Business Has Resulted — W. J. Hagel Thinks Stationer
Should Have Fountain Pen Business.

SEPTEMBER the first was the
fourth birthday of the Vancouver
Stationers, Ltd., 681 Granville
Street, Vancouver,- B.C. and they are
still going strong. In fact, 0. Weber
confided to the Vancouver representa-
tive of "Bookseller and Stationer" that
this present year, in spite of all the "bad
times talk," has been the best for store
trade in their history. Associated with
Mr. Weber is W. J. Hagel, who was for
many years with the Thompson Station-
ery Co., Ltd., Vancouver, and later with
Gaskell-Odlum, Ltd. Mr. Weber is an-
other of the Western booksellers who
have at one time worked with "Dave"
Young, of Calgary, the father of book-
selling in the West.

Would Like More Margin

Mr. Weber spent a year in the Cal-
gary store and then went to Edmonton
to be associated with Mr. Kennedy in
the Young-Kennedy firm which Mr.
Kennedy now conducts.

In addition to stationery, both social
and commercial and their own print

shop and bindery, the Vancouver Sta-
tioners, Ltd., handle copyright fiction
and re-prints. "We would handle more,"
said Mr. Weber in passing, "if the mar-
gin justified a little more attention."

Losing Fountain Pen Trade

Children's books have been a good
line. A special display is made at all
times and the sales are splendid. A
fair business is done on special order
books — there being no effort made to
carry a complete line of those not fre-
quently asked for. A deposit is taken
from all except well-known regular
customers.

Mr. Hagel in discussing pen business,
stated that during the first year of busi-
ness, four times as many foun-
tain pen sales had been shown as in the
last three years. Recently, the dispos-
ition of the pen manufacturers had been
to appoint all and every class of retail-
er as a pen agent. The result was, he
stated that, there is not enough busi-

ness to warrant any special effort to
sell pens. Instead of the manufacturer
having a few interested, encouraged
agents hustling business on pens, h)j
now has four times as many agents,
none of them specializing, few of them
selling inks, and all looking upon the
fountain pen business as a very minor
department indeed. The same is becom-
ing true of these advertised pencils.

Every druggist, stationer, jeweller,
second-hand store and pawn shop has
the same goods; none can get much bus-
iness, and the intensive work is not
done. A stationer, however, could sell
such a line in dozen lots to the larger
firms, were the line to be considered as
a stationer's line again. The stationers
give repair service on pens.

Old Lines Drifting Back

Mr. Hagel compared the fountain pen
manufacturer's selling policies with the
selling policy of a big camera company,
much to the latter's credit.

Leather goods have recently been ad-
( Continued on page 78)

Vancouver Stationers, Limited, of Vancouver, B.C., are certainly to be commended for the manner in which they
have laid out their store. ' That a big stock is carried is read ily seen, yet so strategically are the tables arranged that
customers and staff are not crowded or "boxed in," as is the case in many stores. Little comment on this picture is
necessary as the store is so marked off into departments tha t no time need be lost in trying to locate any particular*
line. The display arrangement here is particularly good.

BOOKSELLER AND STATIONER

October, 1921

Expect Canadian Authors' Book Week to be

A Great Revivifying Force in Book Trade

TO STIMULATE interest in the
Canadian Authors' Book Week and
Children's Week, which are to be
from November 12 to 19 and from No-
vember 19 to 26 respectively, the Gener-
al Committee of the Publishers' Section
of the Toronto Board of Trade has sent
out the following communications:
The Canadian Author to The Canadian
Bookseller

During the recent organization of the
Canadian Authors, Association, three
Canadian-born writers of international
reputation admitted that they had hith-
erto taken little interest in their Cana-
dian market as their royalties from Can-
adian sales were so small.

Writer Number One has sold 200,000
copies of a single novel, but this is not
stocked even in the Canadian city of
70,000 inhabitants close to that writer's
home.

Writer Number Two has a market in
the United States and Great Britain of
at least fifty thousand copies for each
of his novels, each of which has at least
one Canadian character.

Writer Number Three has an average
sale of thirty-five thousand copies chief-

ly in the United States. His settings
are entirely Canadian.

Other Canadian writers have their
home market, but only too many have
their chief market abroad.

The object of the Canadian Book Week
is to make Canadian writers known as
such to Canadian buyers. Canada pos-
sesses a young but distinctive literature
which requires only to be known in Cana-
da to be appreciated in Canada. That
knowledge, however, depends largely on
the Canadian bookseller who as sales-
man is in immediate touch with the Can-
adian bookb'.'.ying public.

What the Canadian Autior now asks
for is not favoritism. He believes that
his books can be sold just as easily to
Canadian as to American and British
bockbuyers on their merits as good
books. He believes, moreover, that Cana-
dians are only human, and like to read
about their own Canadian life. So tha>;
a good book by a Canadian author is the
kind of book the average Canadian will
like.

The Canadian Authors Association is
out to help the cause by propaganda and
otherwise, so as to enlarge the Canadian

bookbuying public. Alii that the As-
sociation asks the Canadian bookseller
to do is to read the Canadian books of-
fered to him by the Canadian publishers.
If he reads them he will like them and
stock them.

Canadian books will sell themselves.

A Canadian Author.

To a Bookseller From a Publisher: —

J. Murray Gibbon tells a story about
two farmers that contain a big idea
for every bookseller planning for better
business this year.

The first farmer complained that it
was impossible to make a decent living
off his farm of 150 acres, and wanted
more land.

A second farmer who has a neighbor-
ing farm was found to have made a
huge success with only one-half the
acreage by intensive cultivation.

How to apply this intensive cultiva-
tion to bookselling, and the furthering
of the book idea in every community
has been having the thoughful consider-
ation of the general committee of
the Canadian publishers along with rep-
resentatives of the Booksellers' Associ-
ations. A co-operative effort of pub-

Here is a splendid suggestion for an all-Canadian window display for which The Musson Book Company is
responsible. Every book shown here is essentially Canadian and specially selected as suitable for Canadian Book
Week. F. F. Appleton is shown "putting in the window." Price tickets are the only things missing; these, Mr.
Appleton believes, ivould add to the effectiveness of the display.

October, 1921

BOOKSELLER AND STATIONER

lishers, booksellers and authors, to make
1921 a bigger and better book year has
been decided upon. Plans are now be-
ing made for the holding of two Domin-
ion-wide book weeks that will create a
special interest in the book stores of
every community, which will no doubt
be carried right through the important
holiday gift buying season.

CHILDREN'S BOOK WEEK, to be
held NOVEMBER 12 to 19, will be a
joint effort to encourage the love of
books among children, and the discussion
of children's reading in all centres. Book-
sellers, Librarians, Women's Clubs, Ed-
ucators, Authors and the Press through-
out the Dominion are giving organized
co-operation in bringing this discussion
before the people. This campaign for
widely emphasizing the fact that books
are a necessary part of a home, and a
particularly necessary adjunct to the
home where there are children growing,
will have a decided influence in further-
ing the sales of books in your locality
and developing future customers for
your store.

CANADIAN AUTHORS' BOOK
WEEK, to be held November 19 to 26,
will have as wide an interest as Canada
itself. There has been continuous and
increasing attention to the work of Can-
adian writers all over the world, and the
time seems opportune for a national
campaign to further the sale of their
books in Canada. The same organiza-
tion that is conducting Chidren's Book
Week will carry on this campaign and it
is expected that it will be a huge success
with the co-operation already arranged
for.

The connecting link between this cam-
paign and its real effectiveness is the
Bookseller. Plan now to make the cam-
paign a success in your locality, and
put through a good increase over last
year's business.

Yours very truly,
A Bookseller to Publishers: —
Helping the bookseller in a practical
manner to sejll more books is the best
way for Canadian book publishers to
make Canadian Authors' Book Week and
Children's Book Week promote the in-
terests of book publishing in Canada.
How can this be done?
As a bookseller in a town of average
size and therefore typical of most book-
sellers in Canada, I submit these sug-
gestions to publishers for their joint
action :

(1) Devise a publicity plan embrac-
ing a definite series of window display
suggestions, counter or table displays
and newspaper advertisements, playing
up a really striking slogan and intro-
ducing some central design to be used in

actual displays and for reproduction in
newspaper advertising.

(2) This should be supplemented by
a goodly variety of posters, mailing
cards, etc., from individual publishers.

(3) Offer prizes for the best window
displays and newspaper advertisements
devoted wholly to the Canadian Authors'
Book Week.

(4) Publishers should encourage auth-
ors to a better appreciation of the fact
that the bookstore is the chief point of
contact between the finished product of
their brains and the homes. Canadian
authors should have a closer and more

personal relationship to the booksellers
of Canada than is at present the case.

As to Children's Book Week, I be-
lieve the U. S. plans are to be available
in Canada so that problem is greatly
simplified.

I look to the Canadian Authors' Book
Week to be a great revivifying force in
the Canadian Book Trade.

Publishers and Booksellers must work
in unison.

Strike while the iron is hot.

Yours for immediate action,
A Bookseller.

Big Factor in Book Sales is Knowing
What is Really Good and Worth While

"My experience in book departments has been long and
varied," says Miss E. Schmieding, head of the book depart-
ment of a Texas store, "and it is necessary that anyone who
contemplates handling a department of this kind have an
experience varied enough to really know literature. In the
sale of books you sell not so many ounces of paper and card-
board, but you sell an intangible, an indefinite something that
some mind has put in to the book question. It is necessary
that you have a thorough knowledge of what you are dealing
in, and also that you have true appreciation of what is really
good and worth while."

BOOKSELLER AND STATIONER

October, 1921

Office Equipment^

Business Systems

INCREASING SALES IN LOOSE-LEAF GOODS

THE conditions applying to busi-
ness today, and the conditions ap-
plying to selling are vastly differ-
ent from those which applied compara-
tively only a few years ago. Had some
business man of twenty years ago gone
to sleep as Rip Van Winkle did and
awakened today, modern business high-
ly specialized and complex, modern in-
ventions, modern life itself, would make
him think he was in another world. The
old-fashioned salesman, or "drummer"
would also be astonished. He has been
described as a jovial, big-hearted fellow
who smoked black cigars, drank whis-
key, told stories and "took orders" for
merchandise.

How different the modern salesman!
He is described as a man who creates
and sells ideas to the merchant, who
hangs profits in front of his prospect,
not prices, and tries to impress him
with what he can help make, not with
what he proposes to take from him. To
the consumer he pictures advantages to
be derived, material benefits to accrue,
or devises some plan of advantage on
which to base a sale. Those who fail to
recognize these changed conditions and
who cannot adapt themselves to them
will certainly fail under present condi-
tions.

Getting Back to Normal
"The retail stationer realizes that he
faces a poor prospect in this declining
market, this period of reaction after ab-
normally good times, unless he can do
two things" said J. M. Campbell of the
Wilson — Jones Loose Leaf Co., Chicago,
in an address delivered at the last meet-
ing of the Philadelphia Stationers' As-
sociation. He went on to say: "He
must make new accounts, and he must
sell a broader range of items. It is evi-
dent that even if he were to sell the
same number of items to the same num-
ber of accounts this year, he would come
out with a shrinkage both in volume and
net profits as compared with previous
years."

We see encouraging symptoms and
developments show that the worst of
our troubles due to this necessary re-
adjustment are about over, if we settle
down to work. As Walt Mason aptly
puts it:

We're getting back to normalcy a little
at a time,

The hoodoos fade, the jonahs flee, the

grouch becomes a crime,
This morning when I took my boat to

have a bolt replaced,
The workman sang a cheerful note as

to the job he chased,
He crawled beneath my panting car, and

gave the bolt a tap,
And smiled through all the grease and

tar that clustered on his map,
I handed him two iron men, and when

that sum was paid,
He blitheely said, "please come again,

I'm keen to get your trade."
A year ago I sought his lair, my horn

refused to toot,
And for my story of despair he didn't

care a hoot,
"I'm not fixing things today," he said,

with lofty scorn,
"And you may take your bus away and

soak the confounded horn,"
I see a change of attitude in artisan and

clerk,
And with the old time pep imbued, the

boys get down and work.
And work's the cure for all the ills, that

jar the human tribe,
Its better far than all the pills that

statesmen can prescribe,
Let's all forget the ancient sores, the

ancient grief and pain,
When all get busy at their chores, old

Normalcy will reign.

Getting Orders for Loose Leaf
Let's analyze the various methods us-
ed by the retail stationer to secure or-
ders for Loose Leaf:

(1) Window and counter display;

(2) Mailing list;

(3) Newspaper advertising;

(4) A Loose Leaf Department pro-
perly organized for demonstrat-
ing and selling of Loose Leaf;

(5) The efforts of Store Salesmen;

(6) The efforts of Outside Salesmen;

(7) Sales Conference.

We might briefly discuss the misap-
plication of these avenues to orders as
they are sometimes employed.

Window and counter display is too of-
ten neglected. The window full of mis-
cellaneous hodge-podge, meaningless and
ineffective. If unable to employ the
services of a professional window dres-
ser, some individual within the organiz-
ation should be assigned this important
duty, encouraged to perfect himself as
far as possible along this line, and the

thought of the best men in the organiz-
ation should be enlisted to help him de-
sign window displays with a definite
message to the public that will attract
their attention and create sales.

One retailer' who devotes consider-
able time, thought and effort to window
displays spends real money on material
for them and plans them over a period
of months beforehand, and it pays him
big dividends. Do not underestimate
the pulling power of window display.
We quote from a recent article in the
"Retail Public Ledger."

Demonstrations are Needed

"A big department store has found
that out of every 100 customers, 87 per
cent will buy for the attraction sight —
including goods on display (whether in
the windows, on counters, or in show
cases) and those to whch their atten-
tion is called by advertising and de-
monstration. If this is true it does not
point out the value of window display,
counter display, advertising and dem-
onstration, and emphasize the old home-
ly proverb, "Show your wares"?

The Mailing List sometimes not used
or if used, the matter sent out is not
seasonable, or well selected. A concern
that will send out a house organ, or even
a very modest circular, at regular inter-
vals, that bears the stamp of the con-
cerns own individuality, and offers sea-
sonable and well selected items, will find
the results cumulative in their effect.

Aggressive selling and creating new
business call for demonstration. These
units are so made up that when selling
over the counter, the salesman has in
reality a demonstration outfit available
which permits him to show everything
applicable to the requirement outline
by the customer.

What happens when a dealer loads a
display case with these units ? The
main ilea is not display, but creation of
sales through proper presentation of
merchandise.

FacilitatinH" a Sale

The salesman has the advantage of
having practically everything in loose
leaf, in small compact space and all the
grades to draw upon in making a sale.
He automatically becomes familiar with
the entire loose leaf line and expert in
the sale of it. There is no lost motion,
as is necesary when the clerk has to as-

October, 1921

BOOKSELLER AND STATIONER

semble items, for the inspection of a
buyer. Most of these units are so com-
pact that they lend themselves to the
effort of the live wire salesman who
wishes to create more business by show-
ing the line. If he wishes to develop
business on memos, he shows every grade
cover and all the rulings.

On price books and rug binders he
shows five styles and all rulings, and
both grades of indexes. The sheet hold-
er unit, instead of merely showing the
ordinary single hinge and double hinge,
canvas holders, shows three additional
lines, aluminium holders and aluminum
clips, and our style "V" holder.

Kindred Requirements Shown

The salesman who will consistently
show these units to all his customers
will certainly walk into some real orders
The thought of suggestion, of additional
kindred requirements, are also in them,
as the units contain a great range of
rullings, etc.

To illustrate the readiness with which
most of these units lend themselves to
the effort of outside salesmen, let us
suppose that the dealer has an inquiry
from a customer for a large quantity
of ring books.

The inquiry which is not a very de-
finite one is turned over to the sales-
men. Now instead of making ona call
to ascertain the details, etc., and deter-
mine what to submit, suppose the sales-
man takes this price book and ring bin-
der unit with him. It covers the field to
good advantage and permits hi/r. to
show: A flexible cowhide cover, a flex-
ible imitation leather cover, a full bound
stiff black imitation leather cover,
a half bound stiff cover, a full
canvas stiff cover, ten rulings in bond
price book paper, a leather tab A-Z
price book index, a linen tab A-Z price
book index.

• Yet it ::'• so compact that it is no ef-
fort to carry it, an 1 complete a sale
through the demonstration of every-
thing practical for the purpose. The
same thought applies to the other units.
People Worth Cultivating

I do not discount in the least, the val-
ue of a thorough knowledge of systems
and accounting methods. The further in-
to the application of loose leaf methods
the salesman can go, the better equipped
he will be, but after all the staple items
in lose leaf will stand a lot of aggres-
sive selling effort and the application of
the devices, sheets and indexes are just
common sense properly applied. Culti-
vate the public accountant and auditor.
They can do you a world of good.

BACK FROM CANADA

W. P. Mills, President of the Moore
Push Pin Company, Philadelphia, who
has just returned from an extended trip
through the Eastern States, and also
Canada, says that among the encour-
aging signs of returning prosperity are
the large number of orders now being
received from new customers. Every-
where he travelled he found the dealers
and jobbers optimistic regarding busi-
ness for the coming winter and spring.

LATE WILLIAM BRYCE

Whose death removes a pioneer whole-
sale bookseller and stationer from
Toronto

WILLIAM BRYCE DEAD

One of Oldest Wholesale Booksellers

And Stationers in Canada

William Bryce, who died at his resi-
dence, 276 Rusholme road, Toronto, on
Tuesday last, was one of the oldest
wholesale booksellers and stationers in
Canada. He was born in Glasgow, Scot-
land in 1846, and came to Canada in
1854. He settled in Toronto, and , later,
went to London, where he engaged in
business for himself. In 1871 he married
Miss Jane Davidson Johnson, of Apple
Hill Farm, township of Westminster. In
the stirring times of 1865-6, he was an
active volunteer, a member of the 7th
Battalion of London Light Infantry. He
was a former member of the Forest City
Lodge, I. O. 0. F. He moved his business
to Toronto in 1886, and located on Front
street, near Yonge, but was burned out
in the great Toronto fire, and since then
had carried on business at King and
Spadina.

For a number of years he had carried
on business with his two sons, and was
considered the oldest active head of any
fancy goods company in Canada. He had
a large circle of friends in England and
Europe, and had taken no fewer than 35
round trips to the old country. Every
year he visited the European markets.
He is survived by his widow, two sons,
and one daughter. John J. Bryce, of
Toronto; George K. Bryce, of Toronto,
and Mrs. Albert E. J. Blackman, of 476
Palmerston Boulevard, Toronto. The
late Mr. Bryce was a Reformer in pol-
itics, and a Methodist in religion.

NEW OFFICERS SELECTED
Office Appliance Manufacturers Meet In
Atlantic City

The National Association of Office
Appliance Manufacturers, in session at
Atlantic City, elected the following of-
ficers :

C. K. Woodbridge, sales manager, The
Dictaphone, New York, president; M. S.
Eylar, vice-president of the Elliott Fish-
er Company, New York City, vice-pres-
ident; A. N. Smith, general manager of
the Wales Adding Machine Company,
Wilkes Barre, Pa., secretary treasurer.

Mr. Eylar and G. W. Spahr, general
manager ,the Computing scale Company
of America, Dayton, O., were elected
directors and with the following, com-
plete the board: C. K. Woodbridge, sales
manager. The Dictaphone, New York; R.
N. Fellows, advertising manager, The
Addressograph Co., Chicago; A. N.
Smith, general manager, Wales Adding
Machine Company, Wilkes Barre, Pa.;
G. C. Kingsley, district sales manager,
Library Bureau, Chicago and G. W. Lee,
general sales manager, Toad Protecto-
graph Co., Rochester, N. Y.

The Association is made up of manu-
facturers who distribute direct to the
user, and membership is held by a home
office sales executive. The Association
includes manufacturers of adding mach-
ines, adding typewriters, addressing
machines, billing machines, bookkeep-
ing machines, calculating machines, cash
registers, credit registers, change mak-
ing machines, check protectors and writ-
ers, dictating machines, duplicating
machines, filing cabinets, loose leaf de-
vices, mailing machines, tabulating ma-
chines, time recorders and typewriters.

ISSUE A NEW CATALOGUE

More Than Three Hundred Items Listed

By London Firm

Messrs King Brothers, 15 Bury Street,
London, E. C, specialists in stationers'
sundries and office supplies, have issued
an illustrated catalogue which it is
claimed is one of the most comprehensive
in the trade. It includes more than three
hundred items such as inkbottles and
instands in glass, porcelain, vulcanite,
wood and pewter, letter files for various
systems, letter clips and fasteners, rul-
ers, copying presses, erasing rubbers,
and, in fact, everything in the way of
sundries needed by stationers and deal-
ers in office supplies, who are requested
to write for a copy. E. N. King, Princi-
pal of the firm, has visited many parts
of the world studying the requirements
of the various markets, and the firm
pays special attention to the export
trade.

LINTON BROTHERS' PRIZE

In a recent issue of "Bookseller and
Stationer" the statement was made that
in a school children's contest Linton
Brothers of Calgary, Alta, gave as a
prize, school books to the value of 50
cents. This was an error as the prize
was $5.00 — quite a difference.

BOOKSELLER AND STATIONER

October, 1921

Author's Presence Increased Sales

Dr. Robert Norwood's Books Were in Great Demand While Writer Was Sojourning for
a Few Days in Halifax, Nova Scotia — This Proves That Mr. Appleton's Sug-
gestion of Having Authors at Book Stores During Canadian Week Is

Well Worth Considering

In the August issue of "Bookseller
and Stationer" the suggestion was
advanced by F. F. Appleton that, in
putting on a Canadian Authors' Book
Week, it might not be a bad plan to
have authors stationed at certain hours
at certain book stores where they might
be met by the public. This plan has
been found to work out successfully in
the theatres, moving picture stars being
welcomed by huge crowds on their ap-
pearance in person.

It may be argued, of course, that
what might work out with theatrical
folk might not do at all for authors.
But the visit a short time ago of Rev.
Robert Norwood to Halifax, N.S., dis-
poses of this fear. While in Halifax
Dr. Norwood received the honorary
degree of D.C..L. at King's College,
Windsor, in recognition of his accomp-
lishments in the field of lyric verse and
poetic drama.

Tribute to Popular Author

Dr. Norwood was special speaker at
the Commercial Club and gave readings
at the School for the Blind in aid of the
institution. He was also entertained at
private salons. The interesting part of
it all, though, is that the sale of Dr.
Norwood's books went up considerably
during his visit.

"The sale of his books received a
well-merited impetus during his short
visit here" was the manner in which
T. C. Allen and Co., publishers, book-
sellers, stationers, etc., put it to "Book-
seller and Sstationer."

Dr. J. D. Logan, writing in The Morn-
ing Chronicle, referred as follows to the
triumph achieved by Dr. Norwood
"acclaimed as the Poet Laureate of
Canada:"

The impossible happened at the
School for the Blind, when the auditor-
ium from ground floor to galleries was
filled with an audience that came to
hear a native-born poet of Nova Scotia
read his own work, and after he had
formally finished was accorded a hearty

and unanimous vote of thanks at a very
late hour, took the poet by the cloak
and compelled him to delight them with
still further draughts from the wells of
his poesy. As they say in dramatic
views, it was "a triumph" for Dr. Rob-
ert Norwood. He came to his own
people, and the people gladly heard him
and acclaimed him "the poet laureate
of Canada."

Greatest of Canada's Poets

W. E. Maclellan, LL. B., was chair-
man, and prefaced his introduction of
Dr. Norwood with high words of praise
telling the audience what they might
expect, namely, to hear poetry that
would fire the imagination and ex-
alt the spirit, and that by the qualities
or colorful imagery, verbal music, and
dramatic liveliness of phrase and ex-
pression would afford proof that Dr.
Norwood was to-day supreme amongst
poets of Canada.

The readings by Dr. Norwood, were
in the first section, prefaced by Bach's
"St. Anne Fuge." played finely by Mr.
J. Hollis Lindsay, and, in the second, by
Saint-Saens' "Marche Religieuse," play-
ed by Mr. Alexander Lamy, both at the
grand organ. A vote of thanks to Dr.
Norwood, moved by Dr. Logan and sec-
onded by Miss Nutt, was passed unan-
imously.

Dr. Norwood's Five Books

Dr. Norwood read selections from his
five books, "His Lady of the Sonnets,"
"The Witch of Endor," "The Moder-
nists," "The Piper and the Reed," and
"The Man of Kerioth" (the latter after
the formal closing.) But to call Dr.
Norwood's delivery of his poetry by the
name "reading" is to miss the manner
and expressiveness of the readings.
They were really excursions in dramatic
expression, and were delivered precise-
ly as when on occasion Booth or Irving
used to enthrail select audiences priv-
ately with excerpts of Shakesperean di-

alogue and soliloquies, so subtly and
so nobly that the auditors were trans-
ported or hushed in spirit.

Dr. Norwood, in addition prefaced
each reading with most apt and pointed
explanations of the poetical settings
and applications to modern life, sound-
ing high the religious meaning of poet-
ry. So that the ensemble of introduct-
ory expositions of the themes and their
spiritual applications to modern life,
and the gripping dramatic delivery of
the readings, which he suffused with a
most human, natural and sympathetic
sense of his relations to the audience as
his own people, made the evening un-
ique in beauty and humanity that there
was not one person present who was not
sorry that the time limits compelled Dr.
Norwood to desist.

"Poet Laureate of Canada"

It is impossible to convey in words
true appreciation of the quality of Dr.
Norwood's poetry or the rare spiritual
flavor of his readings. But it was plain
that from the readings Dr. Norwood
disclosed poetic genius in two species —
pure lyricism and poetic drama — that
show him clearly to outrank all the
Canadian poets of his generation. As
a word colorist he is "sui generis;" as
a musician with words he is sonorous
and flowing; but his forte is the dram-
atic envisagement of the inner behavior
and springs of the soul and of the vision
of the ineffable reaches of the spirit. In
short, he has put Nova Scotia on the,
literary map of Canada and indeed of
the world; for his name and work are
known today and admired in Canada
the United States and Great Britain.

With due regard for the genius and
work of Robert Campbell, Lampman, D.
C, Scott, and others, Nova Scotians
may justly and proudly say that one of
their fellow countrymen, Dr. Robert
Norwood, is authentically by genius and
performance in fine artistry and spirit-
ual power today the Poet Laureate of
Canada.

Montreal Bookseller Complains of Delayed Invoices;

Favors Formation of Committee to Deal With Question

A number of important questions in which the trade is interested are on the slate for the booksellers' con-
vention in Toronto on October 19, among them that l'elating to invoices not arriving with the goods.

"In my case it is not so much the express parcels that trouble me," Ernest Mountford of Mountford's Book
Shop, 1017 Laurier Avenue West, Montreal, P.Q., has stated to the editor of BOOKSELLER and STATIONER, "but
the wholesalers of my own city who are the offenders. It is quite time they wakened up to the fact that time is
money with us as well as themselves. The goods cannot be sold until they are checked off and properly marked."

Mr. Mountford thinks a committee of the association might be formed to handle questions of this nature.

October, 1921 BOOKSELLER AND ST ATIONEB^ Advertising Section 41

Canadian Authors' Week

NOVEMBER 19-26

This catalogue is published in anticipation of, and to promote the interests of
Canadian Authors' Week- — Nov.. 19-26. In it ail! be fun ml the latest and lust
books by prominent Canadian Authors — the very cream of Canadian literary
aecoynplishrnent.

AUTHOR -i- PUBLISHER-i-BOOKSELLER

EQUALS SUCCESS
FOR CANADIAN AUTHORS' WEEK

One big nation-wide movement, with all the factions planning together,
pulling together, working together to impress upon Canada the fact that Cana-
dian products of a literary nature rank with the best of any country.

Publicity of every kind, never before heard of in the history of Canadian
bookselling will take place, the daily and weekly newspapers will carry stories,
the clergymen will talk wholesome Canadian books, and many advertising
stunts will be carried out to help you sell more books.

In addition to all this the Special Committee has prepared a series of sales
helps for you, and has already printed :

2,000 Window posters 14 by 21 inches in three colours.

6,000 Window streamers — three kinds in three colours.

10,000 Souvenir Bookmarks.

10,000 Advertising stickers.

All of these advertise the big week and by your featuring them in special
displays you will link up your store with the nation-wide campaign. Write
the secretary now and cash in on this big opportunity.

CANADIAN AUTHORS' WEEK COMMITTEE

FINDLAY I. WEAVER,' EXECUTIVE SECRETARY
263 ADELAIDE ST. WEST TORONTO, ONT.

BOOKSELLER AND ST ATIO^EB^ Advertising Section

October, 191

CANADA HONORS HER OWN

Canada can well be proud of the literary lights who have made her
their own, either through birth or adoption. The great reading pub-
lic has recognized their worth and formed themselves into a loyal
and eager following. It is with pride that we call to your attention
the following Canadian authors and their books in Popular Copy-
right Edition :

HENRY HERBERT KNIBBS

Jim Waring of Sonora Town.

Lost Farm Camp.

Overland Red.

The Ridin' Kid From Powder

River.
Stephen March's Way.
Sundown Slim.

W. A. FRASER

Bulldog Carney.

The Three Sapphires.

f'-RlDlNKIDA
POWDER RIVER

HAROLD BINDLOSS

Carmen's Messenger.
Harding of Allenwood.
Johnstone of the Border.
Partners of the Out Trail.
Prescott of Saskatchewan.

W. SINCLAIR

Burned Bridges.
North of 53.

RALPH KENDALL

Benton of the Royal Mounted.

Ten Big Titles of the Season

In Popular Edition

-RAMSEY-

MILHOLLAND

BOOlfTTARXINGTU'

Jungle Tales of Tarzan Edgar Rice Burroughs

The Desert of Wheat Zane Grey

The Branding Iron Katharine Newhn Burt

Dangerous Days Mary Roberts Rinehart

Slippy McGee Marie Conway Oemler

Ramsey Milholland Booth Tarkington

Sisters Kathleen Norris

The Tin' Soldier'. '. . ! ^?mple^ Bai]el

The Golden Snare James Oliver Curwood

Thuvia, Maid of Mars Edgar Rice Burroughs

:
:

GROSSET & DUNLAP, Publishers

1140 Broadway, New York City

George J. McLeod, Limited - Selling Agents- Toronto

October, 1921

BOOKSELLER AND STATIONER— Advertising Section

McClelland & Stewart's

SPLENDID LIST OF QUICK-SELLING FALL FICTION

By A. S. M. Hutchinson.

By May Sinclair.

By Herbert Jenkins.

By Ethel M. Dell.

By E. P. Oppenheim.

CONFESSION.

By Mary Roberts Rinehart.
THE INDISCRETIONS OF ARCHIE. By P. G. Wodehouse.
THE THIRTEEN TRAVELLERS. By Hugh Walpole.

IF WINTER COMES.

MR. WADDINGTON OF WYCK

MRS. BINDLE.

THE OBSTACLE RACE.

THE PROFITEERS.

SIGHT UNSEEN AND THE

QUIN.

TARZAN THE TERRIBLE.

TARZAN THE UNTAMED.

BUFF! A COLLIE.

DODO WONDERS.

SCARAMOUCHE.

TORCHLIGHT! REVOLUTION.

THE COME BACK.

THE LUMINOUS FACE.

By Alice Hegan Rice.

By Edgar Rice Burroughs.

By Albert Payson Terhune.

By E. F. Benson.

By Rafael Sabatini.

By Baroness Leonie Aminoff .

By Carolyn Wells.

$2.00
$1.75
$1.75
$2.00
$2.00

$2.00
$2.00
$2.00
$2.00
$2.00
$2.00
$2.00
$1.75
$1.75
$1.75
$2.00
$2.00

McClelland & stewart

THE TREMBLING OF A LEAF. By Somerset Maugheun.
ROSALEEN AMONG THE ARTISTS. By Elisabeth S. Holding.
CASEY RYAN. By B. M. Bower.

THE EDUCATION OF ERIC LANE. By Stephen McKenna.

THE CUSTARD CUP.

BLIND MICE.

THE YELLOW HORDE.

MALCOLM SAGE.

SHE AND ALLAN.

THE VISION HOUSE.

TWISTED TRAILS.

THE LITTLE RED FOOT.

BLINKERS.

THE IVORY FAN.

JACOB'S LADDER.

MRS. MAY

By Florence Bingham Livingston.

By C. Kay Scott.

By Hal G. Evarts.

By Herbert Jenkins.

By H. Rider Haggard.

By C. N. and A. M. Williamson.

By Henry Oyen.

By Robert W. Chambers.

By H. A. Vachell.

By Adrian Heard.

By E. P. Oppenheim.

By Thomas le Breton.

$2.00

$1.75

$2.00

$1.75

$1.00

McClelland & stewart

PUBLISH THE LIVEST AND BEST LIST OF NEW FIC-
TION. SEND FOR A COPY OF OUR FALL CATALOGUE

McClelland & stewart, ltd., publishers, Toronto, can,

BOOKSELLER AND STATIONER— Advertising Section

October, 1921

OUTSTANDING
CANADIAN BOOKS

The Life and Letters of

Correspondence of

Sir Wilfrid Laurier Sir John Macdonald

by Oscar Douglas Skelton
Royal 8vo. 2 Vols. 700 pages. Illustrated. Price $8.00 net.

Sir Wilfrid Laurier was appealing, inter-
esting, dramatic, beyond most political
iigures of modern times. His biography
is singularly good reading. It is illuminat-
ing, not only as regards the recent history
of Canada, but also in its important rela*-
tion to the world development of Liberal-
ism.

The Drama of
the Forests

by Arthur Hemirtg
Fourteen colour plates. Price net $5.50

Impressive paintings and equally impres-
sive word pictures by an artist who pre-
sents to us the tragedy — the comedy — the
whole drama of the forests.

by Sir Joseph Pope, K. C. M. G.

Illustrated

Price net $5.00

The story of Canada in the making —
told in the letters of her greatest states-
man, John Macdonald, builder of the Can-
adian Pacific Railway; a man of such mo-
ment that a record of his life is also a re-
cord of his time.

Nonsense Novels

New Edition.

Leacock DeLuxe
Illustrated.

Price net $3.50

"In my opinion Mr. Stephen Leacock is
one of the greatest humorists of our time.
He is not only a great humorist, he is a
great satirist, good natured, polished, ar-
tistic. In fact, Mr. Leacock is a public
benefactor."

Canadian Authors in Constant Demand

Allan, Marguerite Duller — The Rhyme

Garden $1.00

Gibbon, John Murray — Conquering

Hero 2.00

Leacock, Stephen — 12 vols., each . . . 1.25
Kendall, Ralph S. — Luck of the

Mounted 2.00

MacMillan, Cyrus — Canadian Wonder

Tales 5.00

Pickthall, Marjorie — The Lamp of

Poor Souls 1.25

Redpath, Beatrice — Drawn Shutters. 1.25

Redpath, Beatrice — White Lilac and

Other Poems $1.50

Skelton, Oscar Douglas — Life and

Times of Sir A. T. Gait 3.50

Thomson, E. W. — Old Man Savarin

Stories 1.35

Wroni?, Geo. M. — The Fall of Canada 2.50
Campbell, Wilfred— Oxford Book of

Canadian Verse, cloth 2.00

Campbell, Wilfred— Oxford Book of

Canadian Verse, leather 3.00

Rand, Theodore H. — A Treasury of

Canadian Verse, pad. leather . . . 3.00

Doubleday Page & Co.

Country Life Press
Garden City - N. Y.

SR C I Tl\in V 25 Richmond St. West
• &• UUnUI, Toronto, - - Canada

OXFORD UNIVERSITY PRESS

October, 1921 BOOKSELLER AND STATIONER^- Advertising Section 45

Canadian Books Worth While

JEN OF THE MARSHES

by John Frederic Herbin - - $2.00

The Action takes place in romantic Acadia where was enacted the tragedy of the deportation in
1755. But "Jen of the Marshes" is not a novel about those far-off days; it is thoroughly modern and its
plot shows that our present days can be as deeply interesting and romantic as the good old days our
great-grandfathers enjoyed.

THE STAIRWAY

by Alice A. Chown - - $2.00

"The Stairway" is the record of the people the author meets as she climbs to a view-point which illum-
inates life for her. She finds everywhere people longing for freedom to express their craving for
beauty, truth, and love.

TREE TOP MORNING AND OTHER POEMS

by Agnes Ethel Ethel wyn Wet herald - - $1.75

"A genuine and indigenous Canadian Singer"— Toronto Globe. "Her work needs only to be known to
be recognized for its own beauty and worth." — Toronto News.

MEDIEVAL HUN

by His Honor John Lewis Carleton - - $1.75

A five act Historical Drama by this noted Novcotian Judge.

OUR RIFLES, Chas. W. Sawyer 6.00 DEHYDRATING FOODS, A. L. Andrea. 2.00

BEGGAR'S VISION B. More 3.00

FIREARMS IN AMERICAN HISTORY CELESTIAL CIRCUS, C. W. McCleary 2.00

Chas. W. Sawyer 6.00 ISOLATION PLAN, Blymyer 2.50

IN OCCUPIED BELGIUM, MAN-O-WAR RHYMES, B. F. Jenness 2.00

R. Withington 2.00 BOLSHEVISTS, Rubin, W. B 2.00

THE VALLEY OF GOLD

by David Howarth - - $2.00

TRAILMAKERS OF THE NORTH WEST

by Paul Leland Haworth - - $3.00

OUR LITTLE LIFE

by Miss J. G. SIME - - $2.00

RHYMES OF A NORTHLAND

by Hugh L. Warren - - $1.00

BEATING THE STOCK MARKET

by R. W. McNeel - - $2.50

F. D. GOODCHILD COMPANY

Publishers
266-268 King Street W. Toronto

BOOKSELLER AND STATIONER— Advertising Section

October, 1921

THE

CANADIAN BOOKS !

These are products of the MACMILLANS in Canada, at

1 . CANADA : An Actual Democracy

By Lord Bryce - - $1.00

2. The Masques of Ottawa

By Domino - - $2.00

3. The Friendly Arctic

By V. Stefansson - - $6.50

4. Maria Chapdelaine

Trans, by W. H. Blake $1.50

5. Canada at the Cross Roads

By Agnes C. haul - - $2.00

A Canadian Author With a
World-Wide Audience

Robert W. Service

His new book has won its place among the best
sellers in Canada and the United States

BALLADS OF A BOHEMIAN

In these spirited verses he does for the Latin
Quarter of Paris, what he did so successfully
with the Far North and the seamy side of the

Great War — Paints a series of unforgettable pictures that will live.

12 mo., Cloth, $1.60 Net. Pocket Ed. Flexible, $2.00 Net.

BARSE & HOPKINS

NEWARK, N. J. NEW YORK, N. Y.

George J. McLeod, Limited, Toronto, Canadian Shipping Agents

October, 1921

BOOKSELLER AND STATIONER

Canadian Author as an Ambassador

Dr. John Stuart Thomson, Bom and Educated in Montreal, P. Q., Frequently Mentioned
as Preferred Candidate for Post of Next United States Minister to China —
Books Have Been Published by Macmillan, Methodist Book Room

and Appleton

NOT A little prominence has come
recently to John Stuart Thomson,
a Canadian who first saw the
light of day in Montreal and whose
books have been published by Toronto
houses, by reason of the fact that he
has been frequently mentioned as the
next United States minister to China.
Dr. Thomson, whose residence is now
in Jersey City, was educated at the
Senior School in Montreal, P.Q., Pres-
byterian College, and McGill University.
His works on China are recognized by
scholars the world over as the most in-
forming modern publications on the Chi-
nese Republic and the life of the people
in that great domain.

Dr. Thomson's two largest books,
"China Revolutionized," and "The Chi-
nese," were published by Laurie Com-
pany, 30 New Bridge Street, London.
The Macmillan Company published
"Phil and Philippa of the Philipines";
"Bud and Bamboo of Canada" was pub-
lished by Appelton and Company, and
The Methodist Book Room published his
"Estabelle," and "A Day's Song."

Has Travelled Extensively

Dr. Thomson was formerly manager
at Hong Kong, China, of the Pacific-
Mail and Tokyo Kisen Kaisha Trans-
Pacific Steamship Company's office, in
which position he succeeded the Far
East veteran, John Sheffield Van Buren,
nephew of President Van Buren of the
U.S.A. . Thomson travelled in the Far
East three years; made the tropical
round-the-world tour; travelled widely
in the Levant, Europe, America, Canada
and Latin America; is now chairman of
"Gateway" magazine of Detroit and

Jersey City, a labor-capital, constitu-
tional, foreign affairs journal.

While Thomson is best known for his
pro-China work, he has done a great
deal for Anglo-American cultural ap-
proximation and "Americanization" on
an English-speaking basis of literature
and law.

Honored in Foreign Lands

Thomson's are the only modern books
on China that the Chinese themselves
read, translate and recommend, say the
Chinese statesmen. He is probably the
most popular foreigner with the Chi-
nese, honored both by China and Bel-
gium for his war work, Belgium con-
ferring the honor of "Patron" of the
"Belgian Order of St. John of Jerusa-
lem," a Crusades Order now doing hos-
pital work. Thomson's plea for Belgium
in the National Magazine, Boston, Aug-
ust, 1915, is called by Belgium's states-
men one of the finest bits of literature
evolved by the war. No less than 120,000
of his pro-China books have been sold
and they have exerted an immense power
for America in China. They are most
lavishly illustrated books on China's
famines, rich mines, trade, life, travel,
relations with America, our missions
and institutions there; diseases and cli-
mate, position of women and children;
labor and capital conditions; superb ar-
chitecture that Thomson is trying to
get America to save.

Dr. Thompson's father was Francis
Stuart Douglas Thomson of Dunfermline,
Scotland, related to those historic fami-
lies of that royal Scotch town (history
in Leith "Observer," Jan. 8, 1921, page

Committee Works Hard for the Trade

To Stimulate Interest in all Books

To push Children's Book Week — November 12 to 19 inclusive — and
Canadian Authors' Book Week — November 19 to 26 — over the hill in real
style a general committee has been formed —

To supply a general program under which all booksellers, all publishers
and all writers can stimulate aggressive confidence in 1921 bookselling:

To supply practical suggestions for stimulating general public interest
in books, particularly Canadian books:

To suggest how to reach out and enlist the attention of various special
groups of people:

To supply posters and streamers for window and counter displays and
suggestions for their use:

To furnish slogans for advertising and general publicity and display:

To help realize plans for getting more of the holiday gift business for
the bookseller.

5). His mother was a New York State-
Canadian of English blood. His mater-
nal grandfather was one of the founders
of Kingston, Ont., as first Crown sur-
seyor, laying out much of that city, and
in his Crown Grant at Cataraqui lies the
body of Canada's Federator, Sir John
Macdonald (history in Kingston "Brit-
ish Whig," May 12, 1917). His most
conspicuous achievement was procuring
the official recognition of the Chinese
republic by America. (President Sun
Yat Sen published "China's thanks to
Thomson" in New York "Tribune," Feb.
13, 1913, and in U.S. and China press
generally.) He was probably the first
manager of a SS. Co. in conservative
Hong Kong to "go" to the Chinese in-
stead of asking the Chinese to come to
him; i.e., he personally visited the Chi-
nese in their homes, hongs, clubs, etc.,
which idea is quite consistent wi.h
American and Scotch democratic prin-
ciples.

Dr. Thomson's family served in the
U.S., Canadian, British and Australian
armies and suffered a high average, the
most lamentable loss being his cousins,
the McGowan brothers, of Renfrew,
Ont., serving through all the war with
the famous Princess Pat's and 38th Can.
Batt., both were killed the same night
in the last great battle of the war, Cam-
brai, Sept. 29, 1918.

The Canadian press comments that
"Thomson's appointment will be equally
satisfactory to Canada."

Dr. Thomson's first writing was done
for the Toronto "Week" and Canadian
Magazine, whose editors then were Gold-
win Smith and Colonel John A. Cooper.
He was then a student at McGill Uni-
versity.

Many national and international jour-
nals are now mentioning Dr. Thomson
as the most suitable, conspicuous and
popular choice for U.S. Minister to
China; the man best suited to deal fair-
ly with the great competition there be-
tween America, Canada, Great Britain,
the Powers, China and Japan; above all,
the man most acceptable to China.

A MERRY LITTLE PAIR

"When Mother was in India" by Ur-
sula Temple (Thomas Nelson and Sons)
tells of Bons and Moggins who keep
their grandmother's home very lively
while father and mother are away in
India. They get into all sorts of mis-
chief, and children of every age and de-
gree will revel in the company of the
merry little pair.

ROOK SELLER AND STATIONER

October, 1921

Here are two Canadian authors ivhose books are
being published by McClelland and Stewart. At the
left is Mary Josephine Benson, of Port Hope, Ont.,
and at the right is Marian Keithi whose "Little Miss
Melody" is being given a conspicuous place on Fall
lists.

■ 1

"THE GIFT OF THE GODS"

By Pearl Foley. (Toronto: Thomas
Allen) Price $2.00

A new Canadian author, whose re-
markable facility with the pen promises
her a brilliant future in the book world,
is Miss Pearl Foley whose book, "The
Gift of the Gods," (Thomas Allen, Price
$2.00) is a novel possessing such natur-
al and wholesome charm and freedom
from the neurotic taint of too many best
sellers, that it is sure to win its way
into the hearts of the Canadian people.
The plot of the story, which is woven
through with the brilliant coloring,
mysticism, and superstition of the Ori-
ent is unique and attractive. It is a nov-
el of a "different" type, exceptionally
well handled and told with the natural
ease of a born raconteur.

The story opens in China, in the mys-
terious atmosphere of Oriental subtlety
and ceremony, where a number of Ameri-
can and English people are woven into
a net of intrique resulting in a series of
thrilling adventures, which carry the
reader from China to North America
and back jjs-ain and provide all the ex-
citement of the battle of occidental wits
and Eastern machinations. The plot re-
volves around a young English officer
and the heroine, whom he meets in the
"Land of Flowers"; and the fascinating
romance is worked out to a climax which
keeps the reader guessing up to the last
dramatic scene.

The author has a happy knack of por-
traying her characters entirely through
their actions, and, while she has .tak-
en a foreign country as her background,
the dominant note is so strongly Anglo-
Saxon that the appeal cf the Orient is
only to the aesthetic side. She has suc-
ceeded, too, in handling a tale of excit-
ing adventures and romance in a delicate
and masterly fashion which eliminates
all flavor of the melodramatic. Cana-
dians may look forward with anticipa-
tion to more such pleasurable books
from, the pen of this ready writer, who is
entirely Canadian, having been brought
up and educated in Toronto.

GREAT CHANCE FOR THE
BOOKSELLER

(Continued from page 25)

It is said, too, that the people do not
have time to read, and yet almost every
man and woman spends several hours
each week in unprofitable conversation,
or in turning over the pages of the
newspaper which has already been read,
or in sitting idly on the front porches,
or around the fire, on the railroad train
or street cars. There is hardly a man
or woman in Canada who could not find
time sometime during the month to
read a book or two during a week. Ev-
erybody has time to read. The dif-
ficulty is they have not been taught to
read — they have not learned to read.

A compaign such as that for which
authors, publishers and booksellers are
preparing should go far towards teach-
ing them.

FRANK L. PACKARD

A Montreal author, whose "Pawned"
(Copp-Clark Company), is having a
splendid sale.

MARIE CHAPDELAINE

Translation By W. H. Blake of Louis

Hemon's Story of French Canada

It is somewhat unusual for a publish-
er to use a note actually in a book as a
sort of introduction but this is just whac
The MacMillan Company of Canada
have done with Marie Chapdelaine ($1.-
50) by Louis Hemon, a very able trans-
lation having been made by W. H. Blake,
author of "Brown Waters," etc. It is
doubtful if a more important addition
10 Canadian Literature has ever been
made and in his preface the author
claims that it has been a labor of love
for him to try to give first to English
Canada and so to the world this brilliant
story of French Canada. No better in-
sight into the merits of this remark-
able French classic can be given than is
contained in the following note by the
publishers: —

"The Macmillans in Canada account
it a high privilege to sponsor the very
able translation by W. H. Blake of
Marie Chapdelaine. It is not too much
to say that Louis Hemon's intimate
view of the moods and manners and mo-
ments of the dwellers in French Canada
is indeed as immortelle flowering in the
somewhat straggling garden of Cana-
dian literature. It may well be that
Marie Chapdelaine will take its place
in the undulating landscape of the liter-
ature of all time beside such classic stor-
ies as "The Vicar of Wakefield" and
"Paul et Virginie." Such a place is its
by right of the sheer genius of its auth-
or. The Canadians do well proudly to
acknowledge the debt which in the name
of the little that is yet permanent in our
literature, we owe to French Canadian
workmanship, and to no one more than
to Louis Hemon. Mr. Blake's was peculi-
arly the habit of mind and the lucidity
and beauty of literary style to essay
the task of acquainting the English
speaking Canada with this treasury of
French Canadian life and lore. Had
Louis Hemon lived he would have shared
the appreciation all of us must feel of
this translator's extraordinary fidelity
to the spirit of the page of the distin-
guished creator."

October, 1921

BOOKSELLER AND STATIONER

NEW TO FIELD OF FICTION

G. Murray Atkin Author of "The New
World" Is A Canadian

G. Murray Atkin who may be re-
membered as a poetess — a book of her
poems having been published a few
years ago — is perhaps the latest Can-
adian to bloom forth as a novelist. Miss
Atkin in her latest work, "The New
World" (Thomas Y. Crowell Company,
$1.75 net) sets herself resolutely
against the action type of novel — that
wherein interest only is maintained by
the sweep of events — and makes the
portrayal of character her chief consi-
deration. Keen insight, subtle philos-
ophy and a very definite charm charact-
erize "The New World" which shows
how a great but hopeless love and the
urge of a Great War unite to shake a
man out of his lethargy and make of
him the force he was meant to be.
Dante Ricci, the hero, is pictured as a
misfit at school and in the business
world, also. The World War, though,
gives Dante his chance. No longer a
dreamer he returns from the front to
take his seat in the House of Commons
at Ottawa dreaming only of devoting
his life to the establishment of "a new
world" of fewer contrary tendencies, of
less pitiful antagonisms, where the pro-
blems of men and women, man and
man, and state and state are settled
with a determining factor for the good
of all. The autho^ shows throughout
the entire book that she knows Canada
— not from heresay or reading but from
intimate contact and close associations.

By all lovers of true literature this
book should be equally appreciated, i
for no other reason than that it goes
a good deal deeper than most novels.

ARCHIE MCKECHN1E

4 well-known Canadian author, whose
"A Son of Courage" was published re-
cently by Thomas Alley}, Toronto.

AGNES LAUT ON CANADA

There has been a great call upon Miss
Agnes Laut to embody in book form
something of the matter she has been
delivering across the footlights to some
eighty odd audiences in the West this
spring and summer, and the Macmillans
in Canada are publishing "Canada at
the Cross Roads," in which Miss Laut
pleads for a sane Canada; a whole Can-
ada, and a strong Canada, facing boldly
the problems of these vital years.

IN BRITISH COLUMBIA'S WILDS

Edison Marshal Gives Magnificent Por-
trayal of Far Western Forests

A magnificent portrayal of the forest
wilds, presenting a stirring narrative
calculated to appeal to red-blooded men
and romantic-loving women, is given by
Edison Marshall in "The Snowshoe
Trail" (The Ryerson Press, $2.) Al-
though not a Canadian, Mr. Marshall
knows Canada, particularly its bound-
less West. The scenes of this vivid story
are laid in the forest wilds of British
Columbia, in a land of primitive emo-
tions where justice is simple and re-
venge remorseless. Bill Bronson, guide,
trapper and woodsman, is a hero no
reader would find it hard to idealize. To
the region where Bill — big, muscular,
manly and uncouth — made his camping
ground, comes Virginia Tremont, a girl
from the city, in search of her missing
fiance. Bronson is hired as guide for
a month's trip in the wilderness. But
winter com'es prematurely and the
search turns quickly into a fight for
life against the forces of nature. Other
human invaders of the great silences
complicate the situation and thrilling
adventures with bad men follow. Nor
is the storm-bound party missed by the
ferocious beasts of the "snowshoe trail."
One danger is warded off only to come
face to face with another; from one
perilous situation the party is extricat-
ed only to find itself grappling with
further perils. And so the story goes on
fromi first page M last. A narrative
with strong situations, pulse-quickening
adventures and an appealing love in-
terest, "The Snowshoe Trail" is a story
that will not soon be forgotten.

He) aiding ''Purple Springs" (Thomas Allen) as "A Big Canadian Novel," and placing a large photo-
graph of Nellie McClung, the author, opposite the card, the Upper Canada Tract Society, Richmond Street,
Toronto, roa-s responsible recently for the above striking display of the Western author's latest.

BOOKSELLER AND STATIONER

October, 1921

MASTERPIECES OF THRILLS

Frank L. Packard Tells Story of Love
and Sacrifice and Villainy.

It is doubtful if Frank L. Packard has
ever written a brighter, more thrilling
novel than "Pawned" (Copp, Clark
Company, Price $2.) which might al-
most be termed the story of a fight
between pure love and fiendish villainy.
Certainly no more crafty or more cruel
villain has ever been sketched than Dr.
Crang. John Bruce is a hero such as is
to be to found in many novels, but
the other characters are different. Paul
Veniza, for example, differs from other
pawnbrokers of fact and fiction inas-
much as he is "tall, grave, kindly, al-
most aesthetic in appearance." Claire,
the adopted daughter is all that is sweet
and lovable in a woman while
Hawkins — dirty, drunken Hawkins, and
the real father of the girl — is a noble
old soul, self-sacrificing and sincere
but victim of a craving which he could
never overcome. "Pawned" is a tale of
adventure by sea and land and one,
too, that would be hard to beat. M>\
Packard did excellent work in "The
White Moll," "Adventures of Jimmy
Dale," and "The Miracle Man," but he
was never better than in this narra-
tive of "pawned people," which tells
of the girl promising to marry the
fiendish Crang, whom, she loathes, in
repayment to him for saving, with his
medical skill, the life of John Bruce,
reclaimed gambler; of Bruce's fight to
save the girl from a living death; and
of the old drunken cabby's sacrifice
which in its own way was equal to any
ever made by knight in chivalry's cause.
Canadians have good reason to be proud
of this Montreal writer, whose works
rank with the best of modern fiction.

KINGSTON AS A BACKGROUND

"Miriam of Queen's" Is a Real Canadian
Story of Canadian People.

From cover to cover "Miriam of
Queen's" (McClelland and Stewart) is
Canadian. The spirit of young Canada
permeates the book and throughout it
Lillian Vaux MacKinnon shows

that Canadian authors need not go far
afield for scenes, incidents and people
about which to write. There is a
charm and appeal of a quaint town and
a real family in this story of the Dan-
vers and of the girl who made her
dream come true. Kingston, with its
college and its student activitiesV. its
quiet social life, is like some picture in
brilliant colors. Ontario's famous old
"Limestone City," in all it, quiet gran-
deur, is truthfully presented. The "en-
ticing stone buildings" of Queen's are
sketched with a realistic pen; the Latin
class will bring back memories to
Queen's Old Boys and Girls; and the
reader can almost imagine himself tak-

LEROY SCOTT

Author of "A Daughter of Two
Worlds," and "Children of the Whirl-
wind," the latter being on Thomas

Allen'* Fall list.

with "the gallant Freshmen supporting
radiant Freshettes, grey-haired profes-
sors escorting their wives's cousins, em-
inent divinities with sober, senior girls
in the inevitable waists." So much
"atmosphere." In presenting her hero-
ine the author has been equally suc-
cessful for Miiriam Campbell, delight-
fully simple and genuine in her tastes,
is a real girl. Finding her family very
worldly and ambitious she determines
to make her cwn life. Filled with ad-
venture and the youthful zest for all
that life offers are her years} lat
Queen's, the reader following always
with eager interest her career at the
famous old institution.

W. A. FRASER,

A Nova Scotian, now residing in Toronto,
whose "Red Meekins" has just been pub-

W. A. FRASER AT HIS BEST

Author of "Bulldog Carney," "Mooswa,"
Etc., Now Offers "Red Meekins."

Famous from the Klondike to Mexico
— staker of the Pink Eye Mine and the
Spotted Dog — practical, rough and
ready and unbribable. Such a man is the
hero of W. A. Fraser's latest novel,
"Red Meekins." (McClelland and Stew-
art, $2), a story of prospecting in the
north. A Canadian to the core, W. A.
Fraser has produced here a book that
is a hundred per cent. Canadian — not
alone because Toronto, Montreal and
Haileybury are mentioned but because
the atmosphere of these places is not
lacking. It is a book that should find a
ready sale during Canadian Book Week,
for there is a genuine whiff of balsam
about the rugged figure of Red Meekins,
balsam mixed with the acrid odors of
smoke and frying bear steak. Gold
sticks invitingly out of the ground in;
the rough, thickly-forested regions of
the north and the search for it is real-
istically described. The adventures
of the prospectors are as amus-
ing as they are astonishing while
a true picture is drawn of the men who
lie and murder and risk death from star-
vation and exhaustion to be millionaires
for a day in a land where there is noth-
ing to buy. Men of genuine, crude hu-
mor they are with a childlike outlook
and an unshakeable philosophy that no
other life can breed. Red Meekins is
a character well calculated to strike
the fancy of the reader who is sure to
rejoice with the old prospector in his
chance discovery of the mysterious Lost
Mine. It is a book every true Canadian
will enjoy.

, «=> --" "— * wnose nea meenviis iius jusi uvvi

ing in the b reshmen s reception— back Ushed by McClelland and Stewart

FOR LOVERS OF FLOWERS

"Come Into The Garden" Contains a
Wealth of Highly Valuable Inform-
ation

Many books have been written about
gardens but not in a long time has there
been offered to the public as excellent a
treatise on this subject as is contained in
Grace Tabor's "Come Into The Garden"
(The MacMillan Company, Price $3.)
As a rule, books of this nature are of use
only to those having large grounds and
unlimited means. Miss Tabor's volume,
though, is different. She writes rather
for those who have only a few feet of
land at their disposal but who wish
to make the most of their op-
portunities. After a few remarks
on the garden's place in civiliz-
ation Miss Tabor attacks the practical
side of her problem and discusses the
position and plan of the house in its re-
lation to the garden, the designing of the
garden boundaries and boundary treat-
ment, walks, paths and entrances, plant-
ing and maintenance. Trees, ever-
greens, shrubbery, vines and roses come
in for consideration in the second part
of the text, as do also the vegetable
garden, the rock garden, the wild garden,
water features and water flowers.

October, 1921

BOOKSELLER AND STATIONER

L. M. MacKinnon and Robert Watson

Make Their Homes in the Great West

One of the new names in the list of
j Canadian authors this Fall is that of Lil-
I ian Vaux MacKinnon (Mrs Murdock
MacKinnon) of Regina. Her novel
"Miriam of Queen's," (McClelland and
Stewart) is almost Dominion-wide in its
scope, the scenes extending from the
countryside of Cape Breton to the cities
of eastern, middle, and western Canada.
! Miriam Campbell, the heroine, is a young
girl, eager, unspoiled, and of independ-
ent character.

The story is one of swiftly moving
action, love and mystery combined, with
a splendid picture of Queen's University
life, the author herself being a graduate
and for some time a resident of the uni-
versity city. Although this is her first
novel, Mrs. MacKinnon has already had
a very successful career in the literary
field.

Robert Watson, whose new novel "The
Spoilers of the Valley" has just been
published by McClelland & Stewart, was
born and educated in the city of Glas-
gow, Scotland. He is an accountant
by profession and was, for a number of
years, engaged in the shipping trade
in that great seaport city.

Fourteen years ago, he succumbed to
the lure of the West and migrated to
Canada, a young man in his early twen-
ties. He spent 10 years around Van-
couver and the Pacific seaboard. Four
years ago, he became identified with the
Hudson's Bay Company and was sent by
them to fill an executive position in
their Vernon Branch in the Okanasran
Valley.

Well known, at one time, as a racing
athlete in the West of Scotland, a win-
ner of many trophies in the field of
sport and gifted with a vigorous con-
stitution, he has always been a lover of
the open spaces and the wilds; fishing
and hunting and camping whenever a
holiday affords him the opportunity.

Mr. Watson broke into the Canadian
literary field in 1918 with his romantic
novel of the Pacific Coast, "My Brave
and Gallant Gentleman," which made an
immediate hit with the reading public
and very soon ran into several editions.
This story has been twice serialised and
is now in reprint in the United States
and in Canada. His second book (1919)
"The Girl of 0. K. Valley," met with a
like success. Last year, his "Stronger
Than His Sea" was published and it
struck a new vein for humor and enter-
tainment.

A CREDIT TO ONTARIO

Marian Keith Spent Her Early Years

Near Orillia

Rugby, Ontario, a little village a few
miles from Orillia in the township of
Oro, Simcoe County, was the early home

cf "Marian Keith" (Esther Miller). The
author was educated at Orillia Collegi-
ate Institute and for several years taught
school in that town. Her pen-name is
said to be a combination of the names
of a favorite niece and a favorite neph-
ew. She is now Mrs. (Rev.) D. C. Mac-
gregor of London, Ontario.

In her latest book "Little Miss Melo-
dy" (McClelland and Stewart) she has
created a bright, unique, and original
new child character. The setting of the
story — the village of Cherry Hill — may
possibly be the Glenora community of a
somewhat later period than the early
Glenora stories.

In Marian Keith's earliest book,
"Duncan Polite," the outstanding char-
acters are the courteous and pious old
Highlander from whom the book is nam-
ed, and the active young minister, John

Two Westeners who are in the front
rank of Canadian authors. At the top
is Robert Watson, of Vernon, B.C.,
author of "The Spoilers of the Valley,"
and below is Robert Allison Hood, of
Vancouver, B.C., author of "The Quest
of Alistair." Both books are published
by McClelland and Steivart.

McAlpine; in "Silver Maple" Archie
Monteith, the teacher, figures in the
leading events; "Treasure Valley" takes
the young doctor as its leading charac-
ter, "Lisbeth of the Dale" is a tale of
the Gordon family, particularly of the
somewhat erratic Elizabeth; "At the
End of the Rainbow " is a splendid sketch
of an Ontario town; "In Orchard Glen "
sketches the career of a "Home" boy
who wins to success.

CONTROVERSY IS ON

Several Credited With Authorship of
"The Masques of Ottawa"

The publication by the Macmillans in
Canada of "The Masques of Ottawa"
seems already to have aroused a storm
of controversy. The sketches, which num-
ber twenty-four, of outstanding men in
Canadian public life during the past five
years or so, are, like the sketches in
"The Mirrors of Downing Street," re-
markable for their cynical present-
ment of a stated case in the way
of a summing up of the success
or failure of the subject under review.
In effect, of course, "The Masques of
Ottawa" is a Canadian "Mirrors of
Downing Street."

The announcement by the Prime Min-
ister of a Federal election seems to have
given added piquancy to the publication
iust at 'this time of a book as iconoclas-
tic and bitter, though as manly and wise
as is "The Masques of Ottawa." Sudden-
ly, Canadians are again beginning to
think politically.

The authorship has been variously as-
cribed to Harry Gadsby, J. K. Munro,
Arthur Hawkes, Augustus Bridle, J.
W. Dafoe, Grattan O'Leary, and others.
So far the publishers have made no de-
nial except in one case. They have def-
initely stated that "The Masques of Ot-
tawa" is not the work of Arthur Hawkes.
They add the rider, however, that the
guess of Arthur Hawkes as author is no
more and no less wild than those other
names already tacked on to "The Mas-
ques of Ottawa."

IN THE SCOTCH DIALECT

Joseph Laing Waugh's "Betty Grier" Is

Charming Tale of Simple Soul

Lovers of a simple but fascinating
tale will find something well to their
liking in "Betty Grier" by Joseph Laing
Waugh (W. and R. Chambers). The
author writes of Betty, "the old nurse,"
in a manner calculated to break down
barriers and bring reader and heroine
into close contact. Betty is a true
Scotchwoman and one of the most lov-
able old souls imaginable. With her
quaint old bonnet, her Paisley shawl
and her broad Scotch accent Betty is
presented as one of the "granny type"
of women so dear to children. Mr.
Waugh's characters are remarkably
true to life and the story itself is dis-
tinctly entertaining. It should make a
strong appeal to denizens of Scotch set-
tlements particularly.

BOOKSELLER AND STATIONER

October, 1921

Three Canadian authors whose books
are on F. D. Goodchild Company's Fall
lists, are, (reading down), John F. Her-
bin, author of "Jen of the Marshes,"
born in Windsor, N.S.; R. W. McNeil,
author of "Beating the Stock Market,'1
and His Honor John Louis Carleton,
author of "Medieval Men," born in St.
John, N.B., now County Court Judge in
his native province.

SIX WRITERS

WHOSE WORKS
ARE POPULAR

FROM ONTARIO AND THE MARI-

TIMES COMES A BRILLIANT

LITTLE SQUAD

Mrs. J. G. Sime, Montreal, P. Q., Miss
Chown of Kingston, N.B., Miss Agnes
E. E. Wetherald, an Ontarian by birth;
Judge J. L. Carleton of St. John, N.B.;
R. W. McNeil, now Financial Editor of
The Boston Herald; and John F. Her-
bin, a native of Windsor, N. S., are
Canadians whose works are being put
forward by the F. D. Goodchild Com-
pany for Canadian Authors' Week .

Mrs. J. G. Sime, author of "Our Lit-
tle Life," was royally entertained last
week in Toronto when she came up
from Montreal to address the Women's
Canadian Club and other organizations.
As a seemingly inspired interpreter of
womanhood the author Mrs. Sime has
already made an unique place for her-
self among Canadian writers.

R. W. McNeel is a Canadian now resi-
dent in the U. S. A. whose "Beating
the Stock Market" has met with a
splendid reception.

John Frederic Herbin, author of "Jen
of the Marshes," was born in Windsor,
N. S., on Feb. 8, 1860 and educated at
Acadia College, Wolfville, N. B. being
Mayor of that city for some time.

Miss Agnes Ethel Ethelwyn Weth-
erald author of "Free Top Morning,"
and other poems, was born in Rock-
wood, Ont. She was for a time under
the nom de plume of "Belle Thistle-
waite," on the Women's Department of
the Toronto Globe.

His Honor John Louis Carleton, au-
thor of "National Men," was born in
St. John, N. B., on Oct. 1, 1861, and
appointed Judge of the County Court
for Charlotte, Victoria, and Nadawaska,
N. B., Feb. 26, 1904; author of "More
Sinned Against Than Sinning" and
other plays which have been produced
in St. John; unsuccessfully contested
St. John City in the Liberal interest in
1892; defeated in convention for House
of Commons; referred to as "one of
the most eloquent and forceful of the
speakers in the Maritime Provinces."

Discontinues Business — Archibald B.
Cummings, dealer in tobacco and sta-
tionery, Toronto, Ont., has discontinued
business.

Three of Canada's successful women
writers whose books are on the Fall
list of the F. D. Goodchild Company!
Reading down, they are, Miss Chown of
Kingston, N.B., author of "The Stair-
way"; Miss Agnes E. E. Wetherald, who
was bom in Rockwood, Ont., and Mrs.
J. G. Sime, Montreal, P.Q., who address-
ed the Women's Canadian Club m To-
ronto last weeK.

Do Books Grow Old?

In a recent interview on the question of re-printing old books, B. W. Huebsch, the New York publisher, called
attention to the fact that a book, no matter how old, is newly born for each fresh reader.

"Provided it has an essential life of its own," Mr. Huebsch said, "the viability of a book is perpetual.
Clarissa Harlowe, for example, or any eighteenth century novel, is a brand new book as far as each new genera-
tion is concerned."

October, 1921

BOOKSELLER AND STATIONER— Advertising Section

Frank L. Packard

Pawned

By Frank L. Packard, #2.00 and 9 other
Novels of Mystery and Adventure, each
$1.00.

No Defence

By Sir Gilbert Parker, #2.00 and 20 other
Romantic Novels each, #1.00.

The Canadians in France,
1915 - - 1918

By Capt. Harwood Steel, with maps — $5.00.

The Great Company

By Beckles Willson. History of the Hudson's
Bay Co. with maps, etc., #4.00.

Riders of the Plains

History of the R.N.W.M.P.,Illustrated#2.50.

The Copp Clark Co., Limited, Toronto

CAN ADA, By Beckles Willson

Illustrated by reproductions in colour from twelve original drawings
by Hector Sandham. $1.50.

HUDSON BAY
YOUNG FUR TRADERS
WORLD OF ICE
UNGAVA
DOG CRUSOE

By R.M. Ballantyne

formerly of the
Hudson's Bay Company

These "evergreen" Canadian stories are always among the best
sellers for juveniles. They are obtainable in two editions, at $1.00
and at 60c. Both editions have eight colour plates.

CANADIAN GIRL AT WORK By Marjory MacMurchy.

"No Canadian girl who wishes to know what her sisters are doing,
or who desires a hint as to her own activities and their develop-
ment can afford to be without this book." — Canadian Home Jour-
nal. $1.25.

ROYAL ATLAS FOR CANADA {Revised Edition)

The only Atlas on the market specially prepared for use in Canada.
Size of page 8V2 by 11 inches. Fifty lithographed colour maps, in-
cluding ten Canadian subjects. $1.25.

THOMAS NELSON & SONS LIMITED

11 Wellington Street West,

TORONTO

BOOKSELLER AND STATIONER— Advertising Section

October, 1921

Canadian Authors

"Who Have Arrived"

PARTNERS OF
CHANCE

* ' jf Henh^Herbert Knibbs

Now in its 20th thousand

PURPLE SPRINGS

NELLIE L. McCLUNG

"I have just finished reading 'Purple Springs.' Mrs.
McClung's new book. The whole book is charming with
its hearty, simple love of 'folks,' its just perspectives,
and its hearty optimism of the world in general* The
picture of life on the prairie nnd the hopes and hates
which move the people thereof could only have been

written by one who was a daughter of the prairie
herself. Great is the black loam of Manitoba and Al-
berta !" — Janey Canuck.

The tone of the story is »vho!esonn.' ; Canadian love,
Canadian hope and Canadian faith permeate . its every
line — Toronto Globe. $2.00

THE GIFT OF THE GODS

PEARL FOLEY

A new Canadian author, whose remarkable facility with
the pen promises her a brilliant future in tho book
world. "The Gift of the Gods" is a novel possessing
such natural and wholesome charm and freedom ir>m
the neurotic taint of too many of our best sellers, that
it is sure to win its way into the hearts of the Canadian

people. The plot of the story, which carries us from
China to North America and back again, is woven
through with the brilliant coloring, mysticism, and
superstition of the Orient. It is a novel of a "different"
type, exceptionally well handled and told with the
natural ease of a born raconteur $2.00

PARTNERS OF CHANCE

HENRY HERBERT KNIBBS

A tale of western bad men who lived a rough-and-
tumble life out there on the highly colored deserts,
under the shadows of the painted mesas. It is a story
rich with the tang of the country and happy in the
author's choice of characters. "Little Jim" Hastings
and his father "Big Jim," pals by force of circum-

stance, "Panhandle" Sears, "ig Jim's" enemy, Bart-
ley, an author and gentleman, "Cheyenne," tramp rider
and cowboy poet — all are fascinating types of diverse
human nature, and in the deft hands of Mr. Knibbs
they take on the vitality and individuality of living
men and women $2.00

Publisher

THOMAS ALLEN

TORONTO

October, 1921

BOOKSELLER AND ST ATIOSER— Advertising Section

1829-1921

The Ryerson Press' (wiiiiam Briggs)

name has been written into Canada's literary his-
tory. Noted here are a f ew of the outstanding
Canadian authors it has introduced. Their books
as mentioned are all selling regularly.

Agnes C. Laut

Lands of the North
Heralds of Empire

Catherine Parr Traill

Cot and Cradle Stories
Studies of Plant Life in
Canada

George Bryce

A Short History of the
Canadian People

The Remarkable His-
tory of the Hudson's
Bay Company

H. A. Cody

The Long Patrol, and
others

W. Wilfred Campbell

Collected Poems
Poetical Tragedies

HIS grand old
house — the
JJ3 first to pub-
lish books in Canada and
still the largest — really
made the beginning of
Canadian literature in
book form & has, through
nine decades, stood in the
forefront as encouraging
Canadian writers.

Robert W. Service

Songs of a Sourdough,
and other books of

verse

The Trail of
Eight

Ninety-

R. G. MacBeth

The Making of the Can-
adian West

The Romance of West-
ern Canada

John McCrae

In Flanders Fields

Nellie McClung

Sowing Seeds in Danny
The Second Chance

Robert J. C. Stead

Songs of the Prairie
The Bail Jumper

Ridgewell Cullum

The Heart of Unaga,
and many others

Bertrand W. Sinclair

Poor Man's Rock

Your Bookseller has or can getjfor you any of

these Volumes

The Ryerson Press

TORONTO

BOOKSELLER AND STATIONER

October, 1921

Canadian Books which will sell
the year round

but which are specially saleable during
Canadian Authors' Week, Nov. 19 to 26.

USE THIS PAGE AS AN ORDER BLANK. TEAR OUT AND MAIL NOW

9
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fcd 2

<! £

a «

» g

I— I

FILL IN QUANTITY
WANTED HER£

THE LOBSTICK TRAIL, by Douglas Durkin —

$1.75

An unusual drama oi Northern Canada replete with action and stirring conflict, with its background
of lonely trails, yapping dog teams, fearless m:n and splendid women- the kind a woman loves to read.

THE GAUNTLET OF ALCESTE, by Hopkins Moorhouse—

$1.75

A mystery story with a question you can't solve, a humor that will captivate you and a real lomanc;,
written by an author who has been likened to Zane Grey and E Phillips Oprenheim rolled into one.

THE VIKING BLOOD, by Frederick Wm. Wallace

$1.75

Mr. Wallace writes ra stories with the fidelity of a Dana and the humor of a Captain Marryatt. In
this absorbing novel he describes with ^reat verve and freshness the kind of adventurous life which
falls to the lot of thousands of the hardy breed of sailors in the Maritime Provinces.

THE EMPTY SACK, by Basil King—

$2.00

T'ne new nov?l by Basil King, author of "The Thread of Flame" and "The Inner Shrine," is a story you
•an recomra :nd to readers of "best sellers" and to those who enjoy the subtle in characterization, theme
•ind plot. It is a story if love and business. It takes two families in almost opposite social strata -ind
shows how th.< application of the "efficiency principle" in business works out in an outstanding
climax for both.

DENNISON GRANT, by Robert Stead—

BLUE WATER, by Frederick Wm. Wallace—

EVERY MAN FOR HIMSELF, by Hopkins Moorhouse —

THE GOLDEN DOG, by William Kirby—

$1.75
$1.75
$1.75
$2.00

C/3

o £

n a

Q. U

S O

l—H »pH

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o

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O

REMINISCENCES OF A RACONTEUR, by Geo. H. Ham—

$3.00

C.c.rge Ham is the greatest Canadian teller of tales. His reminiscences of the past seventy years -men.
women, humor and anecdkite, which he has put into book form, are destined to outgrow their present
popularity into one of the recognized classics of the Dominion. This book will undoubtedly he one of
the biggest selling Canadian bocks of a general character this ye?r

POLICING THE PLAINS, by R. G. MacBeth, M. A.—

$3.50

A new history <»f (he Royal North West Mounted Policemen, which is a real life record off one of the
most remarkable bodies of men the world hes ever seen, written by a man exceptionally qualified to
undertake the work. The author has certainly spread upon these pages, which will now constitute the
authoritative history of the R.N.W.M.P. enough daring exploits of the resourceful mount its in the
pursuit, detection and capture of desperadoes, to commemorate for all time the glory of these Knights
of the Canadian West.

A PEOPLE'S LIFE OF CHRIST, by J. Paterson Smyth—

$3.50

A book that the ordinary man or woman will read through for the sheer joy and fascination o* reading
it. It is unique among the many volumes of the life of Christ and will make an irresistible appeal to
"the common people." Reverently and beautifully Dr. Smith has told the story of the life of the Lord.
••ml has brought the scenes and incidents in His life before the readers' eyes in such a vivid, arresting
r-nd fascinating manner :ts we have seldom seen equalled.— "The Toronto Globe."

RECOLLECTIONS^y^A POLICE MAGISTRATE"

by Colonel George T. Denison — $3.00

LEADERS OF THE CANADIAN CHURCH, 1st Series,

by Canon Wm. Bertal Heeney —

$3.00

LEADERS OF THE CANADIAN CHURCH, 2nd Series,

by Canon Wm. Bertal Heeney —

$3.00

FLINT AND FEATHER, by E. Pauline Johnson, cloth —

$2.25

FLINT AND FEATHER, by E. Pauline Johnson, leather— _$M2

POEMS, by Canon F. G. Scott, cloth — $2.25

THE BOOK OF LIVE STOCK, by Wade Toole, B. S. A.—

$3.00

A new Canadian book that is replacing American boors throughout Canadian Agricultural Colleges. It is not onlj B
book for everj Canadian Agricultural stuc'ent, hut it MHs tte requirements of every stork man It Is a thororghlj
practical and complete reference work on everj brei I of live stork with practical instructions on feeding and mat
■ ,,.-.,, i Containing ■ description of all recognized breeds of live stock, Including Horses, Beef Cattle. Dairy Cattle. Sheep
and Swine Special Chao'era on Brec'ipg Feeding. Management ami .lodging

THE DAIRY FARM, by A. Leitch, B. S. A.—

$2.00

This new book tells you tie how and the why of Dairy Cattle Methods and Dairy Farm Management. The author, Who
[b head of the deprrtn-enl it' I run Fconoirirs of the Ontario > orirvlti'rel College, is a recognized authority on Daiij
Cattle milk production and tie naileting of farm products. In lis book le gives you the lienefit of his mans years ol
experience and knowledge of dairying gained with the herd and expanded by many years if technical training.

HODDER &

Ship to

STOUGHTON, LIMITED & THE MUSSON BOOK COMPANY, LTD.

TORONTO

City or town.
Via

SEE PAGE 72 FOR LIST OF CANADIAN AND OTHER JUVENILES

October, 1921 BOOKSELLER AND ST ATIONEB^A dvertising Section t 57

Children's Book Week

NOVEMBER 12-19

This catalogue of outstanding Children's Books from the various
publishers' Fall Lists is issued in anticipation of Children's Book
Week, Nov. 12-19. You will find here the very best among 1921
Juvenile titles--good books for Canadian children.

MORE BOOKS IN THE HOME "

The more the little folks read the more books you sell and
the more profit you make. You, who are deeply interested
in developing more customers for the future join in
putting in CHILDREN'S BOOK WEEK before the public by
special displays and by other suitable means.

The leading magazines and newspapers are giving unusual
publicity to the week in special articles which afford you a
wonderful opportunity to place before the children and par-
ents, the teachers and librarians your best list of children's
books.

The Jessie Wilcox Smith Poster 14 by 21 inches printed in
three colours and three window streamers printed in three
colours may be obtained free on request. Cards (miniatures
of the posters) may be obtained at cost, one side blank for
printing of invitations, lists, programmes, etc. , in connection
with the week, suitable for souvenir bookmarks for children
and adults, $1.25 per hundred. Order from

THE CHILDREN'S BOOK WEEK
COMMITTEE

FINDLAY I. WEAVER, - Executive Secretary

263 Adelaide St. West
Toronto, Ont.

BOOKSELLER AND STATIONER— Advertising Section

October, 1921

NELSON BOOKS

An ample stock of these ensures good business at all times. They are famous for
the abundance of their illustrations, the excellence of their colour work, and the clear-
ness of their type.

Prices range from 35c to $3.75, trade terms and lists on application.

Below are reproductions of some of our cover designs.

Bible Picture Books
4 Titles 33c.

At the Zoo.
At The Farm.

$2.25.

RALHISTOEf

Story Natural History
24 coloured pictures — over 200 pages
text — $3.00

THE

ROSIE-POSIE

Rosie Posie Series
4 Titles 75c.

How It Works Series
8 Titles $1.75.

Told to the Children Series
Illustrated, 30 Titles 60 cents.

' MylirstBook I

MFIM

"" 1

111

First Book Series
9 Titles 60 cents.

Illustrated— 13 Titles $1.75.

Story Rewards.
Over 40 Titles, 75 cents.

T. NELSON & SONS, Limited

77 Wellington Street West

TORONTO

October, 1921

BOOKSELLER AND STATIONER— Advertising Section

The Books That
Hold First Place
In The Hearts
Of The Children

THE FAMOUS

BURGESS
BOOKS

FOR CHILDREN

4 TO 12 YEARS OLD

THE WISHING STONE SERIES

A Delightful New Series of Books for the Children

Tommy and the Wishing Stone Tommy's Wishes Come True

Tommy's Change of Heart
Price Each, $1.25
BURGESS ANIMAL BOOK MOTHER WEST WIND SERIES THE BED TIME STORY BOOKS

MOTHER

WEST WIND

"WHY"STORIES

THORNTON W BURGESS

THE ADVENTURES OF
PRJCKLY PORKV

THORNTON W BURGESS

Burgess
Bird Book
for Children
$3.50

Lightfoot
The Deer,
The first
volume in
the Green
Forest
Series.

$2.00

Old Mo
Mother
Mother

Mother
Mother
Mother
Mother
Mother

ther West Wind
West Wind's Children
West Wind's Animal

Friends
West Wind's Neighbors
West Wind "Why" Stories
West Wind "How" Stories
West Wind "When" Stories
West Wind "Where"

Stories

Price, Each $1.35
GREEN MEADOW SERIES

1. Happy Jack

2. Mrs. Peter Rabbit

3. Bowser the Hound

4. Old Granny Fox

Price, Each $2.00

1. Reddy Fox

2. Johnny Chuck

3. Peter Cottontail

4. Unc' Billy Possum

5. Mr. Mocker

6. Jerry Muskrat

7. Danny Meadow Mouse

8. Grandfather Frog

9. Chatterer, the Red Squirrel

10. Sammy Jay

11. Buster Bear

12. Old Mr. Toad

13. Prickly Porky

14. Old Man Coyote

15. Paddy the Bear

16. Poor Mrs. Quack

17. Bobby Coon

18. Jimmy Skunk

19. Bob White

20. Ol' Mistah Buzzard
Price, each 75 cents

McClelland & stew art, limited

215-219 Victoria St., Toronto

"The Livest Book list in Canada"

BOOKSELLER AND &T ATIOXER— Advertising Section

October, 1921

THE

"EVERY CHILD SHOULD KNOW" SERIES

will prevent

those embarrassing moments

which come when the child asks questions the anxious parent cannot answer.
This Series tells in a fascinating way so many of The Things children
want to know about Birds, the Trees, Wild Flowers, the great Heroes
and Heroines of History, Wild Animals, and the marvelous mysteries of
Nature. These books are as entertaining and instructive to the parents as
they are to the youngsters.

Delightful additions to every home library —
Especially appropriate to push for Children's Book Week

Birds Neltje Blanchan

Earth and Sky Julia Ellen Rogers

Essays edited by H. W. Mabie

Fairy Tales edited by H. W. Mabie

Famous Stories edited by H. W. Mabie

Folk Tales edited by H. W. Mabie

Heroes edited by H. W. Mabie

Heroines edited by H. W. Mabie

Hymns edited by Dolores Bacon

Legends edited by H. W. Mabie

One dollar

Myths edited by H. W. Mabie

Natural Wonders. .Edwin Tenney Brewster

Operas Dolores Bacon

Pictures Dolores Bacon

Poems edited by Mary E. Burt

Songs edited by Dolores Bacon

Trees Julia Ellen Rogers

Water Wonders Jean M. Thompson

Wild Animals. . . edited by Julia E. Rogers
Wild Flowers Frederic Wm. Stack

a volume

FOR THE VERY LITTLE TOTS

The Make Believe Series
The Sleepy Time Tales
The Tuck Me In Tales
The Slumber Town Tales

by Laura Lee Hope,
by Arthur Scott Bailey,
by Arthur Scott Bailey,
by Arthur Scott Bailey.

The Little Jack Rabbit Books

50c a copy

by David Cory.

GROSSET & DUNLAP, Publishers

1140 Broadway, New York City

George J. McLeod, Limited

Selling Agents, Toronto

October, 1921

BOOKSELLER AND STATIONER— Advertising Section

Oxford Books for Children

FINE ART EDITIONS

Numbers of Things

Written and Illustrated by Lilian
Hacker — $6.00.

Dreamland Shores

A Book of Poems for Children and
Others, Written and Illustrated by
Norman Ault — $1.75.

A Child's Book of Hours

By Constance and Noel Irving —
$3.75.

Cinderella

A New Version of the Story by
Githa Sowerby, 12 plates in colour
by Millicent Sowerby — $2.25.

A SELECTION FROM OUR SPLENDID LIST

ATTRACTIVE JUVENILE BOOKS

Peter Pan A. B. C.

25 Plates. Picture Boards, $1.65.
The Peek-a-Boo Books —

The Peek-a-Boo Gardeners.
The Peek-a-Boo Christmas.
The Peek-a-Boos at the Zoo.
The Peek-a-Boo Japs.
The Peek-a-Boos in Camp.

The Chunky Books.

The Chunkies' Adventures.

Five Bad Chunkies.

The Chunkies at the Seaside.

Great Writers for Little Readers.

Many illustrations in colour and black

and white, $1.00.

The Children's Tennyson.

The Children's Dickens.

The Children's King Arthur.

The Children's Longfellow.

The Children's Shakespeare.

The Children's Robinson Crusoe.

Little Stories of Great Lives.

Picture Boards, frontispiece in colour, 60c.

The Story of Columbus.

The Story of Lord Kitchener.

The Story of Francis Drake.

The Story of Napoleon.

The Story of Joan of Arc.

The Story of Robert Bruce.

The Story of William Wallace.

The Story of Nelson.

Stories of Famous Women.

Cecil Aldin's Animal Books.

Each book containing 12 plates in colour
Picture Boards, $1.25.

The Bob-Tail Puppy Book.
The Farmyard Puppy Book.
The Mongrel Puppy Book.
The White Puppy Book.

The Oxford Annuals.

Herbert Strang's Annual.

Stories by popular authors; articles on
topical subjects; six plates in colour; many
other illustrations, $2.00.

Mrs. Strang's for Girls.

Stories and articles by the leading girls'
writers of the day; six plates in colour;
and many other illustrations, $2.00.

The Oxford Annual for Scouts.

Entirely new and original matter; ar-
ticles on all subjects appealing to Scouts,
and stories by popular authors. Illustrat-
ed in colour and black and white, $2.00.

Mrs. Strang's Annual for Children.

Entirely new matter; 8 colour plates and
many black and white illustrations, $1.75.

The Tiny Folks' Annual.

Eight plates in colour, and many black
and white illustrations, $1.65.

Mrs. Strang's Annual for Baby.

Twelve plates in colour, simple words.
Mounted on boards, $1.50.

Doubleday Page & Co.
Country Life Press
Garden City, N. Y.

SD C*\ IWHV 25 Richmond St. West
• »• VJ*JllL-JI Toronto, Canada

OXFORD UNIVERSITY PRESS

BOOKSELLER AND STATIONERr— Advertising Section

October, 1921

Do You Read These Advertisements?

Every advertisement in this magazine is worth reading. It is the product
of some concern that is using a modern method of making sales, viz.,
technical paper advertising, in order to present most effectively to you
the leading features of its line.

These advertisers are making it easier for you to buy intelligently with the
least waste of your time and theirs. They realize that a sales force can not
replace this service at equal cost. They know that advertising is good
business, for the manufacturer who does not advertise cannot save the cost
of advertising. Consistent advertisers are progressive merchandisers. They
are saving your money and their own; and it pays to do business with them.

Don't miss your opportunities. These advertisements are interesting. Many
are distinctly instructive, and a glance through them every month will keep
you posted on the latest developments for power house equipment.

Some Charming Juveniles by the Best Authors

Little Friends In Feathers

By Inez N. McFee ($2.50)

Every lover of the woods and fields will at once
make friends with this friendly book. It is a pop-
ular introduction to our bird neighbors, with care-
ful descriptions, stories and pictures, but all
couched in an easy, story-telling vein. Profusely
illustrated in color and half tone.

Corner House Girls Series

The Corner House Girls
Among the Gypsies

By Grace Brooks Hill ($1.00)

The "Corner House Girls" is one of the most
widely popular series that we have ever published.
The tenth book. For girls from 8 to 14.

Mary Jane Series
Mary Jane In New England

By Clara Ingram Judson (75 cents)

Carries this series of books for little girls up
to the sixth title. Each is a separate story in itself
and will win for Mary Jane many friends.

NEWARK, N. J. BARSE &

Sunny Boy Series
Sunny Boy In School and Out

By Ramy Allison White (75 cents)

The fourth book of a jolly series of stories for
boys between 5 and 9.

Bobby Blake Series
Bobby Blake on the School Eleven

By Frank A. Warner ($1.00)

Bobby Blake continues his adventures in this
the ninth book of a continuously sucessful series
for boys from 8 to 14.

Knee time Animal Stories

Shaggo, the Mighty Buffalo

By Richard Barnum (75 cents)

Books with animal heroes are always welcome
with younger boys and girls. The sixteenth title
of a successful series.

Big League Series
The Man On First

By Burt L. Standish (75 cents)
This popular series by a man who was a League
manager and knows the baseball game inside
out— as well as how to tell a ripping yarn — now
comprises eleven titles.

HOPKINS NEW YORK, N. Y.

October, 1921

BOOKSELLER AND STATIONER

Children's Book Week— November 12

Indications are that Kiddies' Books will be in Big Demand in Canada this Fall-
Publishers and Booksellers Co-operating in Effort to Break Records During
Special Week Next Month — What Experiences of Previous Years

Have Shown

CHILDREN'S Book Week— Nov-
ember 12 to November 19.
Unless all signs fail, there are
going to be oodles of kiddies books sold
in Canada this Fall.

Never before has the trade got be-
hind a campaign with the same spirit
as that now under way with a view to
making Children's Book Week a glor-
ious success.

Publishers and booksellers are putting
their whole hearts into this campaign
and there is no doubt but that the week
of November 12 to November 19 will be
a record-breaker.

Promises to Be Big Affair

Children's Book Week in the United
States has shown that the bookstore can
take an increasingly important place in
the cultural aspects of a community and
that there are numbers of people who
will interest themselves in the cause of
books, providing this is presented in the
right way.

What is more, Children's Book Week
has demonstrated that there are
throughout the country hundreds of re-
tailers ready to take advantage of sound

bookselling ideas and develop locally
the general suggestions embodied in
such a campaign.

There is every promise that Children's
Book Week in Canada this year will be
a big affair. It is admitted that the
only way to teach children to read is
to supply them with lots of books. Put
hundreds of good books into the hands
or within reach of the kiddies and watch
how the youngsters' interest in juvenile
books will be increased. This is just
what is expected of Children's Week.
That is why the booksellers of the coun-
try are being asked to boost, through
displays and in every possible manner,
the sales of children's books from Nov-
ember 12 to 19.

A successful bookseller whose sug-
gestions on profitable book merchandis-
ing are well worth taking in, John T.
Hotchkiss, manager of the book depart-
ment of the J. K. Gill Company, Port-
land, Oregon, delivered an intensely in-
teresting address at the recent annual
meeting of the Pacific Northwest Sta-
tioners' Association. Discussing Child-
ren's Book Week plans (which might

provide valuable ideas for the Canadian
campaign) Mr. Hotchkiss said:

Cultivate Juvenile Bodies

The head of the children's department
of the Portland Public Library gave
book talks in the schools, and arranged
with the teachers to have every child in
Portland read a book during the week.
She also gave talks before various or-
ganizations in the city and had the child-
ren give book tableaux and book reviews
in the auditorium of the main library.

Our juvenile department woman, sup-
plementing the good work of the library
also addressed parent-teacher circles and
other organizations on children's read-
ing.

It is a good idea for the bookseller
to cultivate women's clubs, Boy Scout
leaders and executives, Girl Reserve and
Camp Fire Girl leaders, and let them
know he is actively interested in the
work they are doing, and to enlist their
aid and support in his work of distribu-
ting good books.

During National Boy Scout Week the
J. K. Gill Company arranged for a dem-
onstration of some of the phases of

Here is a sugges-
tion for a window
display of Children's
Books. The card
states plainly the
price of the books,
which, it will be no-
ted, are "For the
Youngsters, from 3
to 8 years of age."

This illustration,
presented through
courtesy of Grosset
and Dunlap, is time-
ly for Children's
Week. A display of
this nature would be
sure to stop passers-
by and also increase
sales.

BOOKSELLER AND STATIONER

October, 1921

Boy Scout activities in the most prom-
inent windows of the store. The entire
juvenile department was transformed
by the liberal use of Douglas fir into a
forest, through which trails led to var-
ious tables and booths in charge of the
Boy Scouts. It is almost needless to say
that book sales took a decided jump
through the friendly and enthusiastic
interest of the boys and their leaders
in these displays.

Get Clergymen Interested

Enlist the interest and support of the
clergymen. This is not difficult, for al-
though a book business is a private en-
terprise, capable of developing a highly
profitable financial return to the owner,
it is also a public enterprise, giving
larger returns to the vital life of the
community.

It is an excellent plan to bring espec-
ially good books to the personal atten-
tion of the minister, and to allow him
to read them for review purposes. If he
approves a book or an idea embodying
an ideal, he will in all likelihood speak
of it to hundreds of people, and per-
haps from the pulpit — and what is
equally valuable, you will have his ac-
tive support. For instance, on the Sun-
day preceding Children's Book Week of
last year five sermons dealing with
children's reading were preached in
Portland.

The school teacher is another friend
whose aid may be counted on. Their work
co-ordinates, and a live bookseller can
make the co-ordination more apparent
by instituting contests hinging upon
the teacher's work with the children and
centering in his juvenile department.
The bookseller will find this profitable.

Giving a show window to Boy Scouts,
Camp Fire Girls, parent-teacher circles
or civic clubs, may be called advertising.
It certainly has big advertising poten-
tialities and sometimes yields better re-
turns than newspaper advertising and
at much less cost.

Loaned Books to Librarians

In Tacoma alone it was noticed that
thousands of essays on "My Favorite
Book and Why I Like it" were submit-
ted during Children's Book Week last
year, and that one librarian addressed
sixteen meetings of parent-teacher cir-
cles and other groups on various phases
of children's reading.

The co-operation between the library
and the Portland booksellers is very
close in every way. The J. K. Gill Com-
pany loaned special displays of books to
the branch libraries at Christmas and
during Children's Book Week, and dur-
ing both occasions a librarian asisted in
our Boy's and Girl's Own Book Shop.

Dealers' Ideas
For "Drive" On
Canadian Books

Ritchie's Book Store, Ottawa, Ont.: —

"I have not yet developed a very ex-
tensive book trade, but I am prepared
to do what I can towards making Can-
adian Book Week a Success." — Ritchie

Vechsler.

* * *

T. B. George and Co., Ottawa, Ont.:—

"I feel that the public should be bet-
ter acquainted with Canadian literature,
and, therefore, shall be glad to be of
some assistance in boosting the matter
along."— T. B. George.
* * *

Thorburn and Abbott, Ottawa, Ont. —

"We have given the matter some con-
sideration and have come to the con-
clusion that it is a first class proposi-
tion. It will surely be to the interes-t-
of every bookseller in Canada to fall in
line with the proposal and make it a
point of boosting books by Canadian
authors in every conceivable manner
during that week" — C. N. Thorburn.
* * *
E. G. Nelson Co., St. John, N.B.,:—
"The idea of Canadian Authors' Book
Week is a splendid one and we will do
what we can to help the good work
along. The people do not ask for the
works of -Canadian authors as much as
they might. Of course in some we sell
rieht out. But, for the most part, the
public seems to be a trifle backward in
wanting Canadian books." — J. E. Secord

James Hope and Sons, Ottawa, Ont.:

"We will be plea?ed to lend our sup-
port to this movement. There is no-
body who would be happier to lend a
hand in developing Canadian literature
than myself. I have a good window,
probably one of the most popular in Ot-
tawa, and I am prepared to use it to
the fullest extent in putting this stunt
across. There is no doubt but that all
the reading public needs is a little en-
couragement to get it into the habit of
reading books and stories by Canadian
authors, and I believe that a little prop-
aganda work such as this would help a
great deal." — James Hope.

Dickens' Papers Come High — Charles
Sessler, of Philadelphia, rare book
dealer, purchased at Sotheby's, in Lon-
don, Eng., the first copy issued of the
first edition of Dickens' "Pickwick Pa-
pers" for £910. This book in Dickens'
time sold for $5.

"TREASURIES" FOR JUVENILES

Books that should find a ready sale
during Children's Week are those con-
taining stories told in simple, engaging-
style — stories that centre upon legend
and the wonderful in life. Three such
books, each marked at seventy-five
cents net, are "A Treasury of Flower
Stories," "A Treasury of Myths," and
"A Treasury of Indian Tales" (Thomas
Y. Crowell Company). Delightfully i1-
lustrated and attractively bound, thes?
little volumes are just the kind that ap-

peal to children. In "A Treasury of
Flower Stories" many interesting details-
are given about the actual plants and
blossoms while interwoven with these is
a rich vein of poetry and legendary lore.
For instance, the origin of the narcissus
is given, the secret of the Christmas
Rose explained, the coming of the water-
lily outlined, etc. To children who love
flowers these stories should prove a fas-
cination as well as a simple lesson in
botany. "A Treasury of Myths" is a
veritable mine of folklore and legend,
handed down from the days when the
story-teller who wandered from town to
town was a most important personage.
There are tales of Thor and his wonder-
ful hammer; of Balder and his untimely
end; of Phaeton who came to grief in his
endeavor to drive the chariot of the sun;
and a number of others of just as com-
pelling interest. Clara K. Bayliss in a.
Treasury of Indian Tales," offers many
of the choicest find most representative
bits of Indian tales and legends, some
of which were secured directly from the
red men by the author. Unsurpassed for
color and realism by even the tales of
Norse, Greek and Roman mythology,
these stories are told in simple language
reflecting closely the Indian's own style.
They are the kind in which kiddies de-
light.

A DISCUSSION ON DREAMS

Their Attractiveness and Their Fascina-
ation

Written with a view to showing some-
thing of the attractiveness of the study
of dreams, and to remind readers of the
measure that is added by dreams to the
sum of life's happiness, "Studies in
Dreams" (Macmi'lan, $2.40), by Mrs. H.
O. Arnold-Forster is undoubtedly a novel
contribution to the studies of the prob-
lems about dreams. There is a foreword
by Morton Prince, M. D., L. L. D., who
points out that Mrs. Forster's accurate
recording of observations accurately
made is the basis of science and requires
the development and possession of no
common talent — her observations being,
to his mind, of much more scientific
value than a number of inadequate
theories based upon only a selected or
limited group of facts. The pages of this
interesting little volume are rich in
sound comments and discussions of re-
corded phenomena. Dreams, the author
states, may not only exhibit orderly
imagination and reasoning and memory
and other qualities of the mind but all
these may be highly constructive, in-
geniously inventive and produce imag-
inings or romances comparable in struc-
ture and sequenc? of ideas to sfories of
fiction or real life evolved by the same
waking mind. The author delights in her
dream life and finds recreation therein
after the cares of the day. The plea
made in the book is that people should
learn to watch and recordi accurately
thei^ dream experiences just as Mrs.
Forster has done. Certainly her book
shows it to be a fascinating study.

October, 1921

BOOKSELLER AND STATIONER

A SERIES OF MONOLOGUES

Mary Moncure Parker's "Jolly Mono-
logues" are up to the Minute
Wholly original and sufficiently vari-
•ed in character and sentiment to enable
the reader to make up a well-rounded
programme in which high comedy mingl-
es with farce and pathos in a manner
suitable for all occasions is Mary Mon-
cure Parker's book of "Jolly Monologu-
es" (T. S. Denison and Company, price
:$1.25). The book contains twenty-eight
monologues and all shades of sentiment
are represented, all varieties of talent
and a number of diverse characters
sketched. The matter is fresh and origin-
al and just the thing for use at public
or private entertainments. The print is
clear, the paper good and the cover de-
sign and the whole get-up distinctly at-
tractive.

WITH FUR-BEARING SEALS

Information Delightfully Presented in
"The Story of Matka."

"The Story of Matka" by David Starr
Jordan (World Book Company, $1.00), is
.a quaint and moving romance of the
fur-bearing seals of the Bering Sea. In
the hands of a master stylist such as
Dr. Jordan, the tale of seal life is un-
folded in a series of intimate and accu-
rate pictures that will ever endear the
"silken haired ones" to youthful readers.
The little wars and the wooings, the
young adventures, and the dark tragedies
that may take place in the life of a fur-
bearing seal are vividly pictured; and
while Dr. Jordan admits that the con-
versations recorded may be fanciful,
there is no doubt as to the scientific ac-
curacy of the facts embodied in this
story. It is undoubtedly a mine of de-

lightful information about the valuable
and unfamiliar denizens of the northern
seas. The little volume is adequately il-
lustrated by photographs as well as orig-
inal drawings by Chloe Leslie Starks.

THE CHOICE OF A CAREER

Orison Swett Marden Offers Sugges-
tions For Mapping Out One's Life
Work

"Choosing a Career" by Orison Swett
Marden (Thomas Y. Crowell Company,
$2. net) is a book which booksellers
might well recommend to school boys
undecided as to what path to follow in
life and also to all who are seeking to
better their positions. As a general
rule, children put in their school days
with no definite aim as to what they
shall do after they graduate. Frequent-
ly they drop into a position and "hold it
down" for years only to find that they
could have done much better in another
sphere. This indicates that the matter
of choosing a career is generally a hit-
and-miss affair. In "Choosing a Career,"
though, Dr. Marden gives valuable point-
ers. The influence of environment is
shown, and considerable attention paid
to the relation of self-improvement to
one's career. Growth, not wealth, is re-
commended as the goal and after dealing
in a general way with the making of the
all-important decision the last part of
the book gives suggestions as to pos-
sible careers. A "success specialist," Dr.
Marden has written a book which sums
up the net results of years of study and
experience. It is divided into two parts:
first, "The Choice of a Life Calling,"
and second, "Suggestions as to Possible
Careers." The first part discusses the
qualities which make for leadership; the

second, the chances for success in spec-
ified callings, such as farming, carpen-
try, plumbing, machine-shop work, cler-
ical work, sales work, banking, and the
various professions. He has frequently
drawn upon the experience of those di-
rectly connected with some branch of
work, in discussing it.

AN INSIGHT IN STARDOM

Gaylord Johnson's "The Star People" Is

Especially Good For Children

Especially good for children from six
to fourteen years of age but. interesting,
i >o, to older persons is "The Sta»*
People," a natty little book by Gaylovd
Johnson (The Macmillan Company,
$1.50). The book is illustrated gener-
ously with drawings on sand and black-
board by "Uncle Henry and the Society
of Star-Gazers" and, in addition, con-
tains maps of the heavens for each
season, from which by following the in-
structions given, the reader may find
the star or constellation sought. Cer-
tainly there are great opportunities for
fun in the book. The stories and verses,
presented in simple manner, are the
kind the chidren enjoy, and so thor-
oughly has the author done his work,
that those who make a hobby of star
gazing will find much here to hold their
attention.

GOOD BOOKS FOR GIRLS

The Outdoor Girls' Series by Laura
Lee Hope (Grosset and Dunlap) is a
new and entertaining series of books
dealing with the camp life and adven-
tures of a party of bright, interesting
girls, their motor boat trips, and their
visit to a haunted mansion.

"Just Before the Sand Man Comes"

Publishers are not neg-
lectful of their obligations
in bringing Children's
Book Week to the atten-
tion of the public. This is
one of the illustrations
being used by Rand mid
McNally to help along
the campaign.

Illustrations such as this
tend to impress the pub-
lic with the importance
of Children's Book Week.
The object of all inter-
ested in the campaign
should be to get as many
books as possible in the
home for the little folk.

BOOKSELLER AND STATIONER

October, 1921

ACTION is always a magnet. Put
in a window showing action, it
has been noticed, and crowds will
stop to gaze. In preparing for Child-
ren's Book Week then the booksellers
wou'd do well to remember that child-
ren like to have something happen in
the store. Let the bookseller stage a
"stunt" or two in his store and see how
the kiddies will swarm in.

Not very long ago an attempt was
mide by Elmer C. Adams of the Chip-
pewa Book and Stationery Company,
Chippewa Falls, to get the children's
point of view on the best methods of ad-
vertising and promoting the sales of
books. He offered to a teacher of En-
glish six books suitable for both boys
and girls which were to be used as
prizes for those writing the best essay
on "Advertising of Books." Every pu-
pil in the school entered the contest and
from Miss Marie C. Cuddy, the teacher
who arranged the event, comes the fol-
lowing summary of the kiddies' opin-
ions, some of which might be used to
good advantage during the course of
Children's Book Week in Canada:
What Kiddies Would Like

1. Know your stock. Know what
books appeal to children of various ages
Be ready to suggest books for a child
of any age or type.

2. Use trading stamps.

3. Raffle.

4. Have books on shelf. On Saturday
one of these books will be the "lucky
book." If a child purchases he may ask
for any book. Should the one he calls
for be the "lucky" one he will get it
free.

5. In July give gifts of firecrackers
with sales of a certain amount.

6. In June feature books for outings
— Boy Scouts, Campfire Girls, First
Aids, etc.

7. Have a grab bag.

8. Story hour. Let some teacher or
high school girl tell stories — small
children at one hour. Only enough of a
good story will be told to make it sell
that book.

9. In April feature bird, flower and
garden books (Use Victrolas here, too.)

10. Auction fiction books.

Books From "Fish Pond"

11. Have a Victrola and play Riley
and other records. Feature books by
these people. Use posters. By con-
sulting teachers rbout plans in school
work, i*-, would help to push sale on cer-
tain authors.

12. Reading table. Arrange books
find let children read. One half hour
limit. Interest would be aroused and
books sold. If books from "sets" were
used, it would make better advertising.

13. Select a very interesting1 part of a
story and use it on advertising material
to arouse interest.

14. Use punch board and give books
as prizes.

15. Person buying largest number of
books in given month gets one free.

16. Lowest cash sale day.

17. Fish pond — cardboard box with
fishes number. Cast a line and hook a
fish. The "lucky" number wins a book.
Charge five cents a cast.

Co-operate With "Movies"

18. In November push all books on
outdoor v/inter sports.

19. Loan books to teachers and have
part of a story read to pupils. This
would create interest. Use "sets" for
this, as "Little Colonel" and many books
would be sold from the reading of one.

20. Arrange with Parent-Teacher
Clubs to have talks on "Children's
Books." Get the parents interested in
the right books for pupils.

21. Post the list of the Wisconsin
Reading Circle and push books on this
list.

22. Use attractive posters to call at-
tention to books — as "Peter Rabbit,"
"Little Orphan Annie." The posters
could be made in the schoo's.

23. Get co-operation of movies. When
an adaption of a book is to be shown,
push sale of that book, as "Tarzan of
the Apes" — this would help sell all Tar-
zan books.

TELLS ABOUT EVERYTHING

Hundreds of Practical Questions An-
swered— Instructive Entertain-
ment Here

A volume for both young and old,
giving non-technical accounts of won-
ders of modern industrial processes and
answering hundreds of practical ques-
tions which come up in everyday life at
home, school or business is "The Won-
der Book of Knowledge" a feature of
th? fall list of the John C. Winston Co.,
(Price $3.) The marvels of modern indus-
try and invention are described in simple
language, the mysterious processes of
nature are simply explained and, in a
word, the book is just an interesting
story of common things. Certainly the
educative feature of the volume is pre-
dominent as big questions are dealt
with in such a way that the whole thing
is easily understood. For instance the
complete story is presented of the
building of the Panama Canal and its
value to the navy; the evolution and
mechanism of the modern watch; the
making of a pair of shoes etc. No less
than 780 pictures illustrate the 603
nare-; so th-it the child is right at home
re~e the book providing entertainment
rnd education at the same time.

SOME COLONIAL HISTORY

"History of the British Colonies" A
Fine Book for Students

Jones and Sherratt are responsible for
a neat little volume entitled "A History
of the British Colonies" which has just
been published by the University Tutor-
ial Press, London. The object of the
authors has been to produce something
more than a filling in of the outlines of
the expansion of race as narrated in the
ordinary text book of English history.
No attempt has been made to make the
arrangement chronological, but empha-
sis is placed on the influence of geogra-
phical conditions the importance of the
command of the seas, the value of indi-
vidual enterprise and the gradual
growth of an imperial consciousness. The
book is intended for school use and also
as a work of reference for others who,
for one purpose or another, are in need'
of a short account of the history and
present government of the British Com-
monwealth of Nations, including the ter-
ritories added by recent treaties.

TEEMS WITH BIRD LORE

"The Book of Birds for Young People""

Should Be Welcomed by Youngsters.

A volume that should make glad the
heart of any young person is "The Book
of Birds for Young People" by F. Schuy-
ler Matthews (G. P. Putnam's Sons,.
Price $3). The book, which is elaborately
bound, contains ninety-five splendid il-
lustrations, sixty-five of these being col-
ored, and, taken all in all, is most at-
tractive and instructive. It is a gift
which any young person interested in
birds would be sure to appreciate to the
full. What is more, it is a book in
which grown-ups would take just as much
interest as juveniles. The opening chap-
ter, which bears the title, "The First-
Voices of Spring," introduces the Robin,
the Fox Sparrow, the Song Sparrow, the
Bronze Grackie, the Bluebird and the
Flicker. In the second chapter the two
characters of the story, Parter and Blue
Boy set out again — this time on a
March morning— to hunt for birds, and
in a friendly conversation Parter' tells
Blue Boy about the Starling, the English
Sparrow and Blue Jay. In the month of
April he learns of the Phoebe, the Black-
Capped Chickadee, The White breasted
Nuthatch, Bob-white, the Partridge, the
Red-winged B'ack-bird, the Meadowlark,
the Myrtle Warbler. In the month of
May comes a great array of feathered
friends, including the Purple Finch, the
White-throated Sparrow, Catbird, Red-
eyrd Vireo, Warbling Vireo, Yellow-bill-
ed Cuckoo, the Belted King Fisher,
Baltimore Oriole, Cedar Waxwing and
Bank Swallow. Other chapters deal with
winter birds, the migration of birds and
some southern birds, and the volume
closes with a most interesting treatment
of the songs of thirty-five of the com-
moner singers, showing how to imitate
them by whistling.

October, 1921

BOOKSELLER AND STATIONER

MACDONALD AND LAURIER

Two Important Political Books Are

Promised This Fall

Mr. Meighen has announced the forth-
coming dissolution of Parliament. The
battle is joined; the issue is clearly da-
fined — "Protection," the policy initiated
by Sir John A. Macdonald, and "Free
Trade" so eloquently advocated by Sir
Wilfred Laurier. It is, in a sense, the
battle of Macdonald versus Laurier all
over again.

By a curious coincidence Mr. S. B.
Gundy is to publish this fall two most
important books dealing with these two
statesmen. The one is "The Correspond-
ence Of Sir John Macdonald" edited by
Joseph Pope, K. C. M. G., and the o^.her,
"The L»f e And Times of Sir Wilfred Laur-
ier" by Professor 0. D. Skelton, M. A.

Sir Joseph Pope was Sir Jjhn's pri-
vate secretary during the latter's life-
time and was appointed his literary ex-
ecutor after his death. Professor Skelton
was chosen to be his biographer by Sir
Wilfrid Laurier himself.

Sir Hall Caine Responsible for Lower

Price on Latest Book; How Did He Do It?

COMING TO CONVENTION

Percy Barringer (John Walker & Co.,
Ltd.,) President, and Cliffton Tollit
(Tollit & Harvey, Ltd.,) Vice-President
of the Stationers' Association of the
United Kingdom sailed for America on
Wednesday, September 21, by the "Adri-
atic" to represent British Stationers at
the Conference of the National Associa-
tion of Stationers of the United States
at Atlantic City in October when 4,000
stationers will gather together for the
purpose of discussing questions affecting
their trade.

BEE LORE IN STORY STYLE.

Vernon Kellogg, Professor of Natural

History, Writes for Little Ones.

Although a professor of natural his-
tory Vernon Kellogg presents in "Nu-
ova, The New Bee," (Thomas Allen), a
story sure to catch the fancy of juven-
iles. According to the author, whose
bee-lore is absolutely authentic, the
book is for children "from five to
fifty." Certainly it is one that should
please the children. Displays of this
kind during Children's Week would un-
doubtedly bring returns. "Nuova" is a
bee who rebels against the traditions
and customs of the bee community and
insists on knowing things in advance
of the proper time. Although only a
worker , she even dares to love. The
story of her adventures is told with a
wealth of human interest that makes it
as absorbing as though the characters
were men and women. "Nuova" is more
than a good story, too, for running
through it is a fine and gentle satire
both on certain types of modern women
and on the socialistic propaganda which
would turn the whole world into one
vast bee hive. In the illustrations, which
add considerably to the value of the
book, the bee characters are shown as
fairies. Nothing, indeed, that might at-
tract the juvenile and hold his atten-
tion, has been overlooked.

AN INTERESTING story which
shows directly how interested
some authors become in the mar-
keting, as well as in the writing of their
books, is at present going the rounds of
the Toronto publishing houses.

E. W. Walker, of the Ryerson Press,
Toronto, spent some time with Sir Hall
Caine in May last, making final arrange-
ments for the Canadian publication of
"The Master of Man" recently placed on
the market. In the course of negotia-
tions Sir Hall Caine asked rather point-
edly; "What price will you place on the
book in Canada?" And on the reply
being given: "It will be necessary to
make it two dollars, Sir Hall," the vet-

Above is a striking photograph of Sir
Hall Caine, whose latest book, "The
Master of Man," has just been publish-
ed by The Ryerson Press. In the lower
picture Sir Hall is shown standing on
the steps of his castle in Wales with
E. W. Walker, of The Ryerson Press,
Toronto.

eran author stopped for a moment in
consideration.

"I suppose that seems necessary?"
he said, "under present book making con-
ditions, but I would much rather see a
lower price on my new book. Look here
Mr. Walker, I'll make the book for you.
My son is interested in a book-binding
establishment and I fancy we can keep
the usual profits down so that the price
can be made a little less. Furthermore,
I am quite prepared to have my royalty
per copy reduced to make a lesser price
possible."

Sir Hall was as good as his word and
besides doing what was suggested, has
had the considerable shipment of "The
Master of Man," for Canada sent out in
his own steamers, thus further reducing
the cost. All this will explain a matter
which is occasioning some note, why
"The Master of Man," a book of some
431 pages with triple the letterpross of
the average novel, and with tri-colored
wrapper, can be purchased in Canada
for one dollar and seventy-five cents
when other novels of an ordinary size
are priced at two dollars.

FOLLOWING THE TRAILMAKERS
Paul Leland Haworth Writes of The
Men Who Explored The Northwest

Whether they are old or young, boys
will read with interest and learn much
from "Trailmakers of the Northwest"
Goodchild,$3) by Paul Leland Haworth.
This story of the exploration of the
great Northwest, as told by one who has
repeatedly made expeditions rb the dwin-
dling regions that yet remain unexplor-
ed, is both romantic and picturesque.
Starting off by telling how the explora-
tion of a large part of what is now Can-
ada and the United States was due to
the presence of that little animal called
the beaver, the author goes on to tell of
the discovery of Hudson Bay and the
Great Lakes, the founding of the Hud-
son's Bay Company, MacKenzie reach-
ing the Artie and the Pacific, fur trad-
ing adventures, buffalo-hunting, side-
lights on Indian life, Sir John Franklin's
tragic voyages, the coming of the set-
tlers and the present-day Brotherhood
of Trappers and Prospectors. It is, in-
deed, a soul-stirring story of the hero-
ism and exploits which opened up this
wonderful country — every page breath-
ing of courage and the vigor of adven-
ture and primitive life and intensely in-
teresting accounts being given of the
habits of beavers and buffalo and the
other animals the explorers hunted. Ap-
propriate illustrations, reproduced from
photographs, help along the narrative.

"Casual Letters from South America"
is announced for publication by The His-
panic Society of America and is describ-
ed as the most lavishly illustrated of
South American books.

BOOKSELLER AND STATION El!

October, 1921

Maritime Provinces Can Lay Claim To

A Trio of Popular Canadian Writers

L. M. MONTGOMERY

The creation of the character "Anne"
was a literary achievement which won
enthusiastic commendation from writers
of the highest rank — Bliss Carman and
Mark Twain. Since then L. M. Mont-
gomery has definitely fixed her place
as the Jane Austen of Canadian litera-
ture.

"Rilla of Ingleside," (McClelland and
Stewart), her latest book, follows UP the
career of the daughter of "Anne" of
"Anne of Green Gables." Rilla is impet-
uous, fun-loving, like Anne Shirley, and
yet different. Anne herself and the
Doctor have important parts; Susan,
Miss Cornelia, and many other old
friends- re-appear.

Canada's tiny sea-girt province, Prince
Edward Island, was the author's birth-
place. Her childhood was spent at Cav-
endish— a seashore farming settlement
which forms the background of many
of her stories. She attended the country
school and Prince of Wales College,
Charlottetown, afterwards teaching for
three years.

"As far back as my memory runs,' I
was writing stories for my own amuse-
ment," she says. In 1909 with the pub-
lication of her first book, she found the
true field for her talents, although she
is equally successful as a writer of verse
and short stories.

In 1911 she married Rev. Ewan Mac-
donald, a Presbyterian minister, and
came to Ontario to live, her husband's
charge being not far from the City of
Toronto.

from Nova Scotia, though his home is
now in Toronto. In his capacity as civil
engineer he has lived in the Ontario and
North West oil districts, and also spent
some time in India.

Equally successful as a short story
writer and as a novelist, he stands alone
in his sympathetic interpretation of the
life of the horse, and the various phases
of the race-track and the stables. He
is just as much at home in his descrip-
tions of life in the wilds, particularly
the life of the wild creatures of the
woods.

Of recent years, however, his tendency
appears to be to- go back for his story
material to the scenes and incidents of
his life in the Canadian wilds. In "Bull
Dog; Carney" he created a sort of Robin
Hood of the Western frontier. This is
now followed by "Red Meekins" (McClel-
land and Stewart) the hero of Mr. Fra-
sers new book. "Red" is a typical woods-
man upon whom chance rather than
learning; confers the degree of mining
engineer to a prospecting party of Eng-
lishmen.

W. A. FRASER

Like many other Canadian literary
workers, W. A. Fraser, comes originally

H. A. CODY

Rev. Hiram Alfred Cody, was born
in New Brunswick, 1872; he is of U. E.
Loyalist descent. He was ordained to
the Anglican priesthood in 18'J8, v/as
missionary in the Yukon districc, 1903-4;
rector of Christ Church, Whi* ; Horse,
Yukon Territory, 1904-09. Sinco then
has been rector of St. James' Church at
St. John, N. B.; he won a $200 prize in
1906 for an essay on "The V'ukon's Re-
sources and Advantages." He wrote
the life of Bishop Bompas and also sev-
cial works of travel before enuring the
fio1d of fiction

REV. H. A. CODY,

A New Brunswick author, whose "Jess
of the Rebel Trait" has been placed on
the market by McClelland and Stewart
this Fall.

The Special Committee appointed by the Associated Publishers to conduct the
campaign for Children's Book Week and the Canadian Authors' Week. From
left to right are Franklin F. Applet on, of the Musson Book Company;
Findlay J. Weaver, secretary; and Hugh S. Eayrs, of The Macmillan Com-
pany of Canada.

His latest novel "Jess of the Rebel
Trail," published this Fall by McClel-
land and Stewart, is a mystery-romance
of the St. .John River. Jess runs .iw^y
from home and hides on Captain Tobin's
boat. Then begins the unravelling of a
secret covered by the dust of twenty
years. Many of the incidents of the
story are drawn from actual facts — the
forest fire, the boating scenes — and Cap-
tain Samuel Tobin, one of the chief
characters is drawn from life.

Mr. Cody has now to his credit sever-
al other popular novels. "Rod of the Lone
Patrol" is an action and adventure story
with the hero a boy of unknown parent-
age who has been raised by the "parson"
and his wife; "Under Sealed Orders"
deals with the development of a water- 1
power scheme which the townspeople
had laughed at as the delusion of a
half -crazed old man; "If Any Man Sin,"
is the tale of a clergyman who became
an outcast from his church and his love
and buried himself in the Northwest
woods among the Indians; "The Un-
known Wrestler" is the story of the pas-
tor of a fashionable city church who
goes to a country parish as a farmhand
to study the cause of the seeming inef-
ficiency of the country church: "The
Touch of Abner" is a humorous tale of a
very original character; "Glen of the
High North" has its setting chiefly in
the Yukon district.

BACK FROM CANADA

October, 1921

BOOKSELLER AND STATIONER— Advertising Section

THE ROYdL BOOK

and 1 7 other Cz books
Price $2.00 each

A Tale Of Two Cities

By Charles Dickens. Color illustra-
tions by Harvey Dunn. $3.50

Robinson Crusoe

By Daniel Defoe. Color illustrations
by N. C. Wyeth. $4.00

The Scottish Chiefs

By Jane Porter. Color illustrations by
N. C. Wyeth. $4.00

Westward Ho!

By Charles Kingsley.
tions by N. C. Wyeth.

Color illustra-
$4.00

The Copp Clark Co. Limited, Toronto

Best Books g Young Folks

Goodchild's Pleasure Box Annual. Edited by

George Goodchild. Illustrated $2.00

Little Folks' Annual. For youngest readers,
little listeners and lookers at pictures. Il-
lustrated $1.50

The Boy Scouts' Year Book, 1921. By Frank-
lin K. Mathiews, Chief Scout $3.00

Trailmakers of the Northwest. By Paul Leland

Haworth, Illustrated $3.00

The "Story Lady's" Book. By Georgene Faulk-
ner. Illustrated $2.50

The Emerald Buddha. By Joseph B. Ames $2.00

The Secret Stairs. By Ellen Douglas Deland $2.00

Left Half Harmon. By Ralph Henry Barbour. .$2.00

On His Toes. By T. McDonald $2.00

Stories from French History. By C. Price $3.00

Paul and Rhoda. By Kilbourne $2.00

Kick Formation. By Ralph Henry Barbour $2.00

The War Trail. By Elmer R. Gregor, author of

"White Otter" $2.00

High Benton — Worker. By William Heyliger. . . .$2.00

Cedric the Forester. By Bernard Marshall $3.00

The Black Panther of the Navaho. By Warren

H. Miller $2.00

Dick Arnold of the Varsity. By E. R. Silvers.. . $2.00
The Mysterious Rifleman. By E. T. Tomlinson.$2.00

Ruthie. By Phyllis Duganne $2.00

Tom of the Raiders. By Bishop $2.00

The Big Tent. By Flavia Canfield $2.00

Real Stuff. By K. H. Taylor $2.00

Twenty-Four Unusual Stories. Collected by Anna

Cogswell Tyler $2.50

Favorite Stories for Children from Folklore of all Nations

Bedtime Wonder Tales

By Clifton Johnson

St. George and the Dragon
The Pied Piper
The Sleeping Beauty
Tom Thumb
Bluebeard

Golden Hair and the
Three Bears

The Fox and the Little

Red Hen
The Brave Tin Soldier
The Babes in the Wood
Hop O'-My-Thumb

The Story of Chicken-

Licken
Jack and the Beanstalk
Little Red Riding Hood
Puss in Boots
Cinderella

F. D. GOODCHILD COMPANY

Publishers

Toronto

BOOKSELLER AND STATIOmiB^Advertising Section

October, 1921

The 1921 Holiday Gift Catalogue

Gift Suggestions

A Holiday Gift Catalogue
of Suitable Gifts
for all members of the family

Your Name H

ere

to be published in

NOVEMBER

Bigger and better than ever. New edi-
torial features. A more attractive cov-
er. A catalogue that will multiply the
public's estimation of your store. A
real business producer.

Available with your name imprint-
ed on the cover just at the time
when the greatest advertising ef-
fort must be made to get your*
share of holiday trade.

We anticipate a demand for at least
30,000 of this year's catalogue.

How Many Can You Use?

One progressive bookseller has already asked for a price on 1,000 to
3,000 reprints of the Holiday Gift Catalogue. You should be able to
use at least as many. If you have not a regular mailing list, make
up a list of all the worthwhile families in your local phone book. That
should amount to several hundred names. Then order several hundred additional, to
place on your counter for free distribution among the folks that enter your store. Make
a display of Catalogues in your window with a show card to tell the passer-by that they
are free. Make them the real "business getters" that hundreds of booksellers and sta-
tioners have proven them to be in previous years. There are few booksellers and sta-
tioners that cannot make use of 500 copies. You can probably use more. Fill out the
coupon below and be sure you order enough. Don't miss the opportunity to get all the
business you can.

HOLIDAY GIFT CATALOGUE

BOOKSELLER & STATIONER, Date

143-153 University Ave., Toronto.

Enter our order for copies of the 1921 Holiday Gift Catalogue (20 pages or over) as will

appear in the November issue of BOOKSELLER & STATIONER. Our name to be imprinted on front
cover.

Price $5.00 per 100 copies.

Name

Place

Please Write Plainly

. Prov.

October, 1921

BOOKSELLER AND QTATIONEB^A dvertising Section

^=1829 to 1921—

Appealing Books for the Kiddies

A List of Juveniles offering a large Selection
for Christmas Buying.

The Boyd Smith Mother Goose, 20 illustra-
tions in color $3.00

Heidi, By Johanna Spyri, illustrated in

color $2.50

Westward Ho! By Chas. Kingsley, Illus-
trated in Color $4.50

Scouts' Book of Heroes, By Sir Robert

Baden-Powell $2.00

Boy Scouts' Dairy $ .40

Boys' Book of Frontier Fighters — By E. L.

Sabin ...$2.00

The Rainy Day Story Books, 4 titles $1.50

The Boy's Book of Indian Warriors — By E.

L. Sabin $2.00

Neptune's Son — By R. S. Holland $2.00

Smuggler's Cove— By R. S. Holland $2.00

Patsy Carroll Under Southern Skies — By

Grace Gordon $1.75

The Wonder Book of Knowledge $3.00

The Story of Patsy— By

Kate Douglas Wiggin..$ .75
The Birds' Christmas
Carol — By Kate Douglas

Wiggin $ .75

The Precious Gift— By
Theodora Wilson, 48 col-
ored plates .$2.00

"The Girl Scout Series"
Three Titles, Colored
Jacket — By Lillian Gar-
ris .$1.00

No. 1. The Girl Scout Pion-
ccrs.

No. 2. The Girl Scouts of
Bellaire.

No. 3. The Girl Scouts of
Hillcrest.

FROM a few years after its for-
mation in 1829, this oldest of
the Canadian Publishing
Houses — doing business for years
under the trade name "WILLIAM
BRIGGS," — has provided books
for Canada's Children, and now
offers some of the best of the sea-
son for your choosing.

No. 4. The Girl Scouts at
Camp Comalong.
"The Curlytops Series."
Colored jackets. By How-
ard R. Garis $1.00

No. 1. The Curlytops at

Cherry Farm.
No. 2. The Curlytops on

Star Island.
No. 3. The Curlytops

Snowed In.
No. 4. The Curlytops at
Uncle Frank's Ranch.
No. 5. The Curlytops
and Their Pets.
Little Lord Fauntleroy

Gift Edition-By Fran-
ces H. Burnett $2.50

"The Wa hington Square Classics" — Beau-
tifully Illustrated in color $2.00

A Wonder Book of Tanglewood Tales. Haw-
thorne.
Treasure Island. R. L. Stevenson.
A dozen other titles of popular works.
What Scouts Can Do — By Sir Robert Baden-
Powell ■•■ .-.$1.50

The Old Wolf's Favorites — By Sir Robt.

Baden-Powell $1-00

"The Nan Sherwood Series"— By A. R. Carr $1.00
No. 1. Nan Sherwood at Pine Camp.
No. 2. Nan Sherwood at Lakeview Hall.
No. 3. Nan Sherwood's Winter Holidays.

No. 4. Nan Sherwood at Rose Ranch.

No. 5. Nan Sherwood at Pine Beach.
"The Lucille Series" —By E. M. Duffield. . .$1.25

No. 1. Lucille, The Torch Bearer.

No. 2. Lucille, Triumphant.

No. 3. Lucille, Bringer of Joy.

No. 4. Lucille on the Heights.

"The Joys of Childhood Series" $ .75

Illustrated in color and colored box.

Mo. 1. Little Red Riding Hood.

No. 2. Three Bears.

No. 3. Puss in Boots.

No. 4. Cinderella.

No. 5. Jack and the Bean Stalk.

No. 6. The Night Before Christmas.

This is only a selection from many others. Our catalogue gives lists in detail.

The Ryerson Press

Toronto

BOOKSELLER AND STATIONER— Ad i/erfi«n0 Section

October. 1921

Move These Good Children's

"[3 1 T?s^+.^^Tm«sl during Children's Book Week and

DOOKS JP Oi AV clXll featurethemduringtheHolidaySeason

JUVENILES

The Trail Makers Boys' Annual, 1921

The All Canadian Annual for Boys.

$2.50

The biggest boys' book of the year. This Annual contains a
never-before-equalled collection of stories and articles by
Canada's famous writers. The book supplies every boy's need
in reading on The Boy Scouts, Indians, The Y. M. C. A.,
Woodsmanship, Trapping, Adventures of the Sea. The Mounted
Police, Aeroplaning, Sports Old and New, Animals, Handicraft,
Science, Patriotism, Uprightness, Opportunities, Camping,
Every Day Goodness, The Out of Doors, etc.

Bob and Bill see Canada, by Alfred E. Uren
$1.25

Just the book for little Canadian boys and girls. It is an
illustrated Travel story, written in an unusually entertaining
and instructive manner, dealing with the growing cities, indus-
tries and vast natural r sources, the unequalled charms, wonders
of mountains and prairies, forests and rivers, islands and lakes
of our great Dominion.

YOUNG CANADA SERIES

Canadian boys and girls will welcome this new series of purely
Canadian books, by well known Canadian authors. They will
be delighted in reading about scenes, incidents and adventures,
located in our own dominion and be better Canadians for
having read them.
THE GIRLS OF MISS CLEVELAND'S,

by Beatrice Embree, $1.25.
THE WILDERNESS CAMPERS, by James C. Hodgins. $1.25
AROUND THE CAMPFIRE, by Charles G. D. Roberta. $1.25
TWO BOY TRAMPS. OR ACROSS CANADA,

by J. Macdonald Oxley. $1.25

RHEAD ILLUSTRATED EDITIONS

The most beautiful Children's Editions.
Wonderful Books at a remarkable price - $2.00

"ARABIAN NIGHTS"
"GRIMM'S FAIRY TALES"
"GULLIVER'S TRAVELS"
"HANS ANDERSEN'S FAIRY TALES"
"ROBIN HOOD"
"ROBINSON CRUSOE"
"SWISS FAMILY ROBINSON"
"TALES FROM SHAKESPEARE" (Lamb)
"TOM BROWN'S SCHOOL DAYS"

Arthur Mee's Famous Books

The reputation of the editor of "The Children's News-
paper" and "The Book of Knowledge" is more than
enough evidence of the quality and saleability of these
new books which bear his name.

Every Child's Creed

Beautifully decorated throughout. Cloth. 75c net

Arthur Mee's Hero Book

Cloth $3.00 net.

A big hook with wonderful pictures and fine colour
plates. A book full of those great stories that ' .>
ringing through the world from age to age.

Little Treasure Island

Her Story and Her Glory. Cloth. $3.00 net

Those who love the little mother of the British Empire
will love this hook if only it is to handle it, for a beau-
tiful thing it is to see; and as for the 'book itself, and
the tale it unfolds, what it there like it anywhere?

Books for Little Listeners

By D. Cory

Adventures of Puss in Boots, Jr. 75c.

Puss in Boots, Jr. in Fairyland. 75c.

Further Adventures of Puss in Boots, Jr. 75c.

Travels of Puss in Boots, Jr. 75c.

Puss in Boots, Jr., and Old Mother Goose. 75c.

Puss in Boots, Jr. in New Mother Goose Land. 75c.

Puss in Boots, Jr. and the Good Gray Horse. 75c.

Puss in Boots, Jr. and Tom Thumb. 75c.

Hollow-Tree Stories, by A. B. Paine

Mr. Possum's' Great Balloon Trip. 75c.

How Mr. Dog Got Even. 75c.

Mr. Rabbit's Big Dinner. 75c.

Making Up With Mr. Dog. 75c.

When Jack Rabbit Was A Little Boy. 75c.

How Mr. Rabbit Lost His Tail. 75c.

Mr. Turtle's Flying Adventure. 75c.

Mr. Crow and the Whitewash. 75c.

Mr. Rabbit's Wedding. 75c.

By A. P. Walker

Sandman's Christmas Stories. 75c.
Sandman's Hour. 75c.
Sandman's Twilight Stories. 75c.
Sandman's Tales. 75c.
Told by the Sandman. 75c.
Sandman's Rainy Day Stories. 75c.
Sandman's Stories of Drusilla Doll.
Sandman's Good-Night Stories. 75c.

75c.

Bubble
Books

that Sing

Are now $1.35
each. Back to the
old price — the
popular price you
have wished for.
You know an.] we
know that your
sales will be
greater at this
reduced price.

These titles now
in stock.

"THE FIRST BUBBLE BOOK"

"THE SECOND BUBBLE BOOK"

"THE THIRD BUBBLE BOOK"

"THE ANIMAL BUBBLE BOOK," No. 4

"THE PIE PARTY BUBBLE BOOK," No. 5

•THE PET BUBBLE BOOK," No. 6

"THE FUNNY FROGGY BUBBLE BOOK," No. 7

"THE HAPPY-GO-LUCKY BUBBLE BOOK," No. 8

"THE MERRY MIDGET BUBBLE BOOK," No. 9

"THE LITTLE MISCHIEF BUBBLE BOOK," No. 10

'THE TIPPY'-TOE BUBBLE BOOK," No. 11.

"THE GAY GAMES BUBBLE BOOK," No. 12

rlODDERi&'STOUGHTON Ltd.& The MUSSON BOOK CO., Ltd.

See Page 56 for List of Canadian Books.

October, 1921

BOOKSELLER AND STATIONER

Canada's Handicap In Literature

Dominion's Authors Have, For The Most Part, Gone to Other Lands Where Oppor-
tunities For Rising Genius Have Been Greater Than At Home — Here's An
American View of Canadian Literature As Expressed By The New

York World

CANADIAN literature and writers
and their relation or lack of rela-
tion to Canadian life have been dis-
cussed recently by the new York World.
Canada's literary handicap, it says,
has been that she has been unable to keep
her authors at home. Compared with the
English-reading public thai? beckoned
from across the line to the south or from
the Motherland overseas, the home pop-
ulation could offer but slight encourage-
ment to budding genius.

Canadian Writers To Fore

Canadian loss has been American and
British gain. In more than one Amer-
ican city there is a Canadian literary
colony, and Canadian names dot the
tables of contents of American period-
icals and the lists of American book
publishers. Harvey O'Higgins, George
Patullo, Arthur Stringer, Robert Ser-
vice, and scores of other current popular
American writers are Canadian born and
bred.

Perhaps no fact, this paper suggests,
bears more eloquent testimony to the
closeness of relations and the similarity
of outlook between Canada and the
United States than the ease with which
men and women whose entire upbringing
to maturity was exclusively Canadian
have been able with their ideas and in-
spirations to appeal successfully to the
American public.

A Sign Of The Times
England has not detracted as many
Canadian writers. Distance and some
difference in taste are partially respon-
sible. But Canada's loss to England
has also been substantial. Gilbert Par-
ker is an outstanding example of the
migration of Canadian writers overseas.
The recent formation of a Society of
Canadian Authors will not stop the drain
on Canada's literary resources, for it will
be many a long year, thinks this Ameri-
can paper> before 'Canada will offer
rising genius an opportunity comparable
with what he can find in New York or
Boston or London. But it is a sign of
the time nevertheless. It at least marks
an awakening consciousness of exist-
ence on the part of Canadian literature.

Some Exiles Return

Besides some of the exiles are return-
ing, finding, as one of them says, that
contact with his native soil is the truest
source of inspiration. Blis Carman,
the poet, after several decades in New
York has been revisiting the home of
his youth, reading his poems to capacity
audiences, and he may remain perma-
nently. Many think he is Canada's
most distinguished poet. His work, of

which for nuuij jU.s ne published a
volume a year, has remained distinctly
Canadian, with Canadian atmosphere
and outlook, despite his foreign residence.
There is an agitation, says the World,
to create a new post of Canadian poet
laureate and to make Carman the first
incumbent of it.

Arthur Stringer has returned to a
country place near Chatham, Ont. Peter
McArthur, after many years abroad, is
running a farm at Ekfrid, Ont., but still
finds time to write prolific articles and
an occasional book. Ralph Connor (Rev.
C. W. Gordon) is filling a Presbyterian
pulpit at Winnipeg. He was never long
from Canada, and his novels are perhaps
the most widely read of any unexpa-
triated Canadian. Stephen Leacock, the
humorist, a professor in economics at
McGill, Prof. Pelham Edgar, the essay-
ist; Marjorie Pickthall of Victoria, Isabel
Ecclestone McKay of Vancouver, are
some of the Canadian authors who have
secured international fame and rewards
without leaving the native land.

Prof. McMeechan Criticised
The New York World says that Prof.
McMeechan of Halifax, whose recent
article, "Canada a Vassal State" (to the
United States), has caused much com-
ment, is eagerly abetting the formation
of the Authors' Society. He declared the
outstanding characteristic of Canadians
as a race was diffidence. There has
been skepticism as to the existence of a
French literature here, yet had not a
French-Canadian poet (Louis Honore

Frechette) been crowned by the French
Academy? Again had not Sam Slick
founded the American school of humor
and had not a Canadian woman (Sara
Jeanette Duncan Cotes) written a real
novel of affairs in "The Imperialist."

The chief criticism of Prof. McMeech-
an's "Vassal State" article has come from
French-Canadians, who point out that
3,000,000 French in Canada are entirely
unaffected by American tastes and
customs and form a bulwark, as in the
past, against American influence and
aggression in Canada.

Dramatic Literature Now

Two Canadian universities have now
established chairs in Canadian literature.
Poetry has hitherto been Canada's most
distinctive achievement. Fiction is de-
veloping iand 'now first attempts are
being made in dramatic literature.

The World mentions the one-act trag-
edy by Isabel Ecclestone Mackay, recent-
ly produced at Hart House, Toronto.

Canadian critics preferred to Mrs.
Mackay's playlet, the comedy of Mus-
koka written by Merril Denicon and
produced at the same time.

Mr. Murray, London, is about to pub-
lish a novel by Major General Charles
Ross, C.B., with the attractive title, "The
Fly-By-Nights." A romantic energy is
the note of the book and through the
many rapid adventures of the characters
it is certain to bring enjoyment to its
readers.

Abovi are shown Rev. David Howarth, author of "The Valley of Gold"

(Goodchild), who is standing at the left; Mr. Taylor, artist for MacLeans

Magazine in the centre; and J. Vernon MacKenzie, Editor of MacLean's

Magazine, standing at the right. Insert is a photograph of Dr. Howarth.

BOOKSELLER

SOME VALUABLE ADVICE

"Think Over The Life Ahead" Is Lesson
of J. R. Mungo's "Be A Man."

A careful perusal of "Be a Man" by
John Robertson Mungo (Watts and
Company) would not come in amiss for
any young man about to enter the in-
dustrial world. As a matter of fact,
it could not but be helpful. In the be-
lief that many young men who showed
great promise during their scholastic
careers have been shipwrecked on the
sea of Industry because at the outset
of the voyage they were not acquaint-
ed with the evils and perils which
abound in all industrial centres the
author attempts to show how success,
prosperity and happiness may be won.
The responsibilities of adolescence, the
author admits, are heavy but can be
mastered by faithful and untiring work.
His advice is well worth noting. A bet-
ter treatise for the entry into the busi-
ness race could not be secured.

* * *
SOUTH SEA WANDERINGS

"The Cruise of the Kawa" By Walter E.
Traprock Is Fascinating Yarn

To appreciate "The Cruise of the Ka-
wa" by Walter Traprock (G. P. Put-
nam's Sons, Price $2.) it is necessary to
undertake the reading of it slowly. To
bolt this book like some people bolt
their food would be to court literary in-
digestion. The quiet humor of the nar-
rative is quite apt to be as elusive as
it is unobtrusive if tackled ruthlessly.
For Walter Traprock is "himself
again." His "Cruise of the Kawa"
bears the ear-marks of "Who's Hula in
Hawaii?" "Through Borneo on a Bi-
cycle," "How to Explore — and What,"
"Around Russia on Roller Skates' and
"Sobs from the South Seas." The dis
covery of a new group of Polynesian
Islands is recorded in the inimitable
Traprock manner, the volume contain-
ing the complete story of the expedi-
tions experiences and discoveries. These
constituting contributions of far-reaching
significance and appeal. "A supreme,
superlative epic of the South Seas,' is
the publishers' designation of "The
Cruise of the Kawa " which is also des-
cribed as standing "pre-eminent in the
literature of modern exploration."

SOME LEGENDARY WOMEN

Marjorie Strachey's "Savitri" Is a Book
That has a Strong Appeal

Light but interesting reading is pro-
vided in Marjorie Strachey's "Savitri and
Other Women" ((G. P. Putnam's Sons)
which is filled with highly entertaining-
matter. The stories are not meant for
students of Folk-lore, the majority being
taken from translations and adaptations.
Miss Strachey has had n0 hesitation in
farther adapting and altering the books
of which she made use so that her char-
acters are, if anything, improved by her
fiee and easy treatment. There are
eleven stories in the book and behind
them all the reader may see a dazzling
company of dashing knights and ladies
fair. To both old and young "Savitri and
Other Women" promises to make a
strong appeal.

* * *

LOOKING BEHIND THE VEIL
Fourteen Sparkling Sketches of Wash-
ington Personalities Given to
Public

The anonymous author is at large
and the public men of England, Canada
and the United States have come with-
in the danger zone of his pen. In "The
Mirrors of Downing Street" the "gen-
tleman with a duster" turned the spot-
light on the virtues and vices, short-
comings and idiosyncrasies of men
prominent in the polictical activities of
the seat of empire. "Domino" has done
the same for the public men of Ottawa
and in "The Mirrors of Washington"
(G. P. Putnam's Sons, price $2.50) an
anonymous writer dissects the minds,
hearts and souls of the great men of
the U. S. A. Painfully plain truths
about the major personalities of the
present and the recently-past era are
told. In plain English, without at all
mincing matters, the author conducts a
searching survey which is bound to hold
the attention of those interested in Uni-
ted States politics. There is nothing ill
natured about the volume but crisp char-
acterisations— often critical, sometimes
satirical and always brilliant — are pre-
sented of Harding, Wilson, Hughes,
Harvey, House, Lansing, Hoover,'
Lodge, Penrose, Root, Borah, Knox Bar-
uch and Johnson. The author is not
by any means lacking in humor so that
in his survey there is undoubtedly much
that will entertain.

GENTILE DEFENDS THE JEW

"That Bogey Man— The Jew" Is An

Answer To Recent Attacks

Candid and fearless f.lways in his
treatment of social conditions G. Franl
Lydston, M.D., D.C.L., now shows ii
"That Bogey Man— The Jew" (Burtoi
Publishing Company, price $1.25), tha
he is today actuated by the same loftji
motives as when he wrote "Diseases o;
Society." Although a Gentile, Dr. Lyd
ston, who is also one of America's best
known surgeons, takes up his pen tc
defend the Jews, answering acrimon-
ious attacks recently made upon them
The author aims to promote a bettei1
understanding between Jew and Gentile
and declares himself "an out-and-out1
foe to anybody who subtly or otherwise
attempts to sow seeds of discord." It
is the negro, and not the Jew, who is,
according to Dr. Lydston, the real men-
ace in the U. S. A. today.

* * *
THREE ONE-ACT PLAYS

Theme of Love and Tragic Renunciation
Runs Through Classy Little Volume*

"Madretta," "At the Shrine" and
"Addio" are three unusual plays each be-,
in-? in tha one-act class, from the pern
of Stark Young and recently given to
the public in attractive form by Stewart
and Kidd Company of Cincinnati (Price
$1.35). Through them all runs the theme
of love and tragic renunciation and as
reading plays they would be hard to ex-
cell. Dramatic societies and individuals
interested in amateur theatricals would'
find this volume a big help. The theme
of love and tragic renunciation in one1
form occurs in "Madretta," where a
Creole girl and her lover and her Ameri-
can husband are the actors in a swift
tragedy. It is the major idea of "At
The Shrine," in which a priest comes to
ask a woman, Ann, to give up his
nephew in order that he may marry and
lead another life. And in "Addio," Tom,
the organman, comes into the little res-
taurant in the Old French Quarter of
New Orleans, looking for Susa, the girl
that he loved in Italy; and the restau-
rant keeper and Harry, Susa's new lover,
make the other two people in the meet-
ing.

tober, 1921

BOOKSELLER AND STATIONER

PRIZE REVIEWS IN RHYME

hn Strong Newberry Won Hundred
Dollars Offered by Macmillan
Company

The Macmillan Company adopted a
ique bit of publicity recently in pub-
ling a booklet entitled "The Prize
ymed Review of H. G. Wells." 'The
tline of History.' A prize was offered
, The Macmillans for the best rhymed
iew of this book and as many of the
rses sent in were extraordinarily good
was decided to present them to
erested readers calling particular at-
iition to the winning verses by John
ong Newberry of Pasadena, Cal., and
jo Grace Hazard Cobkling's poem.
e booklet aims to show to the public
■ man to whom Mr. Chesterton referr-
as the greatest living Englishman. In
lition to some of the best verses sub-
tted the booklet contains a brief bio-
iphical sketch of H. G. Wells and
l»ss comments on the work being feat-
l:d. Copies can likely be secured from
! publishers free of charge. They
Ituld certainly arouse the interest of
itomers.

)UNG AUTHOR'S LAST NOVEL

Harried?" Bears Stamp of Marjorie
Cooke's Delightful Personality

;(Jnique in every sense of the word and
clever as it is strange is "Married?"
. B. Gundy, $1.90), the last novel writ-
'i by Marjorie Benton Cooke whose
:l!iant career was suddenly terminated
death at Manila. The author was
I a trip to the Orient at the time and
was with great regret that large num-
!rs of her readers — admirers through
inderella Jane," "The Dual Alliance,"
jhe Threshold," etc., — learned of the
l-sing of the brilliant writer. In "Mar-
Id?" Marjorie Benton Cooke's person-
[ty is indelibly stamped. The swift
jace and wit that characterized her
jier novels are both embodied in this
|iry of the sole heirs of two families —
arcia Livingstone and Dennis Shawn —
'la, separated by an old feud, are le-
|lly married by wire in an endeavor to
|rd off a catastrophe. Dennis is
iniless in California at the time while
jircia, in New York and heiress to
jllions, is affianced in bored indiffer-
le to a man whom she does not love.
'rtainly a great basis for a story. A
!i)vision of annulment within six
nths is attached to the strange mar-
ge but in this period of grace thril-
g adventures are experienced and
i;ange things happen. That the author
^ured the idea for her novel from a
yng of the Judge Advocate General in
1 9 that United States soldiers abroad
(jild marry by exchange of marriage
(['tracts by mail is evident and the read-
lis not long in finding out — what Miss
^ke learned before putting pen to pa-
I' — that such a plot overflows with
labilities for humor and strange oc-
Ifre rices.

Best Sellers!

of the Month

The numbers given opposite each
name signify points, the record

being- carefully compiled from di-
rect reports from retailers.

Fiction

The Flaming Forest 76

Her Father's Daughter 73

Main Street 52

Galusha the Magnificent .... 42

The Sheik 38

Helen of the Old House 33

Non-Fiction

Ballads of a Bohemian 57

Queen Victoria 37

Prince of Wales Book 33

Outline of History 23

Mirrors of Downing Street . . 24

Evangeline 21

Ai few weeks ago George H. Ham
celebrated his 74th birthday and the
event was marked by the publication of
"Reminiscences of a Raconteur," (Mus-
son) in which he gives in a gossipy and
breezy manner a few of his recollections
of people and events in Canada, covering
a period of more than half a century.
The book is very much what its title
might lead one to expect. The author
does not endeavor to give a dignified
autobiography, in which facts and style
are the first consideration. Instead of
that, he talks about many things just as
he might if an after-dinner speech made
it necessary for him to indulge in remin-
iscences. It is the work of an expert
raconteur rather than a literary man.

* * *

CECIL ADAIR'S LATEST

Stanley Paul and1 Company Publishes
Three Fascinating Narratives

In "The Qualities of Mercy," "Gab-
riel's Garden" and "Cantacute Towers"
(Stanley Paul and Company) Cecil Ad-
air lives up to his reputation. These
little books — each of pocket size — are
fil'ed with interesting and entertaining
reading. Cecil Adair, known practical-
ly the world over as the "joy of life"
novelist, conveys in these three stories
the same bright, wholesome insoiritng
outlook which distinguishes nearly all
his novels. Each is brimful of the up-
lifting sweetness and beauty of love
and of life. The rise of a human soul
from darkness into light is clearly de-
picted in "Gabriel's Garden" while in
"Cantacute Towers" there are thrilling
incidents galore, an exciting plot and
an intensely human love romance. The
central figure of "The Qualities of
Mercy" is a charming young lady whose
life's story makes this novel extraor-
dinarily attractive.

* * *

"Tangled Trails" by W. Macleod
R^ine is being published this month by
Thomas Allen, Toronto.

ABOUT BOOKS AND FOLKS

A Series of Friendly Informal Talks On

Reading By Edward N. Teall

A mighty interesting book and one
which should appeal to all lovers of lit-
erature is "Books and Folks" (G. P.
Putnam's Sons, $1.75) in which Edward
N. Teall offers friendly and informal
counsel for these who seek the best in
literature and life. Head of the Pre3S
Department of Chautauqua Institution
for many years, Mr. Teall talks inform-
ally on books in general, not as a sa-
vant but merely as one who has been
advising Chautauqua readers for many
years. With a background of classical
training and keen literary appreciation,
Mr. Teall has definite standards which
he expresses with delightful whimsy.
As the author himself says, "Books and
Folks" is not a learned essay. Nor is
it intended to be profound. The author
has aimed at making his work mere.y
human and helpful — nothing more — and,
considering that he covers the field for
publisher, reviewer, bookseller and gen-
eral public, he has succeeded admirably
in attaining his objective. This is a
book from which much may be learned.
* * #
THE IMMIGRATION PROBLEM

Feri Felix Weiss Makes Some, Interest-
ing Disclosures in "The Sieve."

"The Seive or Revelations of the Man
Mill" is the title of an interesting book
by Feri Weiss, himself an immigrant,
which has just been published by the
Page Company of Boston. Mr. Weiss
aims to tell "the truth about American
Immigration" and there is no doubt but
that he makes public news which until
now must have been classed as secrets.
In his thirteen years' experience as an
inspector Mr. Wiess has personally in-
spected some hundred thousand immi-
grants so that he is, or should be, com-
petent to discuss the question he would
put before the American people: "Does
Uncle Sam's Immigration Sieve accom-
plish the work which the nation expects
it to do? If, not, why not?" Basing his
views on many years' daily contact with
the immigrant horde the author tries
in all sincerity to answer this question.
"America First" the author would take
as his slogan — the slogan for all stran-
gers who seek to come through this
gate — and it is his opinion that the Am-
ericanization of the alien jnust take
place 'on the job,' having in mind
factory plants where the new era of de-
mocracy in industry is being inaugurat-
ed and where exists realization of the
responsibility resting upon the native
born in dealing with the "modern pil-
grims." The book teems with amusing
and pathetic stories of incidents which
have come to the author's attention.

H. H. Knibbs, a Canadian, has written
a new novel — "Partners of Chance" —
which is being published next month bv
Thomas Allen. Mr. Knibbs' last novel
was "The Riding Kid."

BOOKSELLER AND STATIONER

October, 1921

TO UNDERSTAND MUSIC

Arthur W. Pollitt Aims to Help The
Ordinary and Untrained Listener

Aiming at giving the ordinary un-
trained listener a point of view from
which judgment and increased delight
may proceed, Arthur W. Pollitt in his
"The Enjoyment of Music" (Methuen
and Company) supplies enough general
information to make; the understand-
ing of music an intellectual as well as
an emotional pleasure. Dr. Pollitt points
out that music is something which may
be and ought to be enjoyed— equally by
those who profess it, by those who play
it, by those who accept it with a polite
tolerance and, perhaps, even by those
who now dislike it. The author feels
that those persons who are insensitive to
music or are pained, rather than pleas-
ed by it, have never been taught how to
listen to it. That people must habituate
themselves to the atmosphere of great
music is emphasized by Dr. Pollitt who
makes it plain that by "listening" is
meant something much more than the
mere reception of sounds by the ear. To
his mind, it means the effort to exclude
other thingts; the listener attends to
what he desires to hear and tries not to
hear other sounds. There is a splendid
introduction, briefly interpreting Dr.
Pollit's object, by E. T. Campaganic.
* * *
THE STORY OF A PADRE

Robert Keable Writes of The Charm and
Tenderness of Woman's Love

There have been many stories of the
war and of happenings and incidents of
the great struggle but no more out-
spoken love story than "Simon Called
Peter" (F. D. Goodchild Company) has
come out of the maelstrom of strife.
In this book, which he dedicates to Ju-
lie who is every man's heroine — stand-
ing for woman's love, its intoxication,
its wayward fancy and its tenderness —
Robert Keable writes in a frank and
fearless manner of a chaplain in the
British army who "fell violently" for
an Australian nurse whose moral code
was not as strict by any means as it
might be. While in France Capt. Gra-
ham was true to his commission, his
ministerial vows, but while on leave in
England with the girl the moral ills to
which humanity is heir were given free
and unbridled sway. In a word, Peter
went among publicans and sinners to
find God and his own soul. How he
finds Julie, how he equates his passion
and his faith, passing through the fair
valley oi woman's enchantment to the
Calvary of self-abasement and self-
sacrifice is the theme of this astound-
ing novel. Not in a long time has an
author done a finer piece of work than
that for which credit must go to Mr.
Keable where in the concluding chapter
he teHs how Julie, "who knew no God,
but Julie of the brave clean, steadfast
heart" gave to their Maker the Peter
who would have tried to make amends
with marriage.

JOHN DRINKWATER

whose "Lincoln" holds a prominent place
on Thomas Allen's Fall list.

EDISON'S PHUNNYGRAPH

"Edison's Phunnygraph" or "What
Happened to one XYZ" is a fifteen cent
booklet by E. Judson, published recent-
ly by the J. S. Ogilvie Publishing Com-
pany, 57 Rose Street, New York, as a
sequel to Thomas A. Edison's famous
questionnaire to college men. Mr. Jud-
son's story is really funny and in addi-
tion to the 146 Edison questions and the
correct answers to all are a number of
humorous questions and answers, some
of which are for the inventor himself.
"Do you remember your wife's birth-
day?" is one of these and another is
"Why do sporting writers insist on say-
ing So and So 'flied to centre' instead
of 'flew'?" There is a heap of real
fun in the little book to say nothing of
the fund of information contained in
Mr. Edison's questions and answers.

News dispatches from Hartford, Con-
necticut, home of Mark Twain, state
that the old 'cycle on which the famous
humorist used to ride through the streets
of that city has been presented to the
Connecticut Historical Society by Frank-
lin G. Whitmore. Thirty-five years ago
Mark Twain gave the 'cycle to Mr. Whit-
more who was then his secretary, ex-
plaining that he was tired of a means
of locomotion which resulted in so many
bruises and bumps. Albert Bigelow
Paine, (Musson Book Company), in his
biography of Mark Twain, gives an
amusing account of the would-be cy-
clist's countless falls while learning to
ride.

THE JAPANESE QUESTION

Sidney Osborne Appeals to America to
Take a Firm and Sensible Stand

Having written a great deal on th<
Japanese question, Sidney Osborne nowi
brings the discussion down to date ir
"The New Japanese Peril" (The Mac-,
millan Company, $2.35) in which worh
he pictures future developments in tin
international situation as it is complicat-
ed by Japan. His latest book is mainly a
political discussion, analyzing in partic-
ular the effects of the Anglo-Japanest
Alliance and appealing to America tc1
take a firm and sensible stand. Consid-
ering Premier Meighen's attitude or
the question and the publicity that was
given to it by his attendance at the con-
ference of premiers in London recently
this book should be particularly interest-
ing to Canadians just now. It is evident
that the writer is pursuing no dogmatic
view of the probable course of events,
but tries to present varying phases with
their probable consequences with a view
to awakening new trains of thought in
the reader's mind on this important sub-
ject. The fight of the peoples for free-
dom, democracy and the rights of nations
Mr. Osborne claims, has not yet been
won. These rights, he feels, will still
have to be defended in the Pacific. Mr.
Osborne declares it unfortunate that the
art of forecast, as possessed by Dis-
raeli in whose day British policy was
narticularlv anti-Russian, who predict-
ed that England would one day be fight-
ing by the side of Russia and France
against the Central Powers, is not
possessed to a greater degree by the
statesmen now at the helm. In this
greatest crisis of affairs in history, he;
believes, Western Civilization might yet
be saved by a statesman with the genius
and imagination of a Disraeli or a
Lincoln. In his summary Mr. Osborne
says that America now perceives her-
self on one front opposite to Japan,
which is now predominant in Asia, and
on the other front face to face with
Britain, which is now predominant in
Europe. And, he adds, both Britain and
Japan are known to have common de-
signs, partly set forth in a Treaty of
Alliance and partly secret. He sees the
peace of the world threatened so long
as any power or combination of powers
may impose their will on the commerce
and industry of nations or by unfair reg-
ulations make an attempt to seize their
markets. The danger of navalism upon
the high seas the author fears and this
he characterizes as being "equally hate-
ful" to the danger of great militaristic
adventures upon the land such as were
seen in the recent war.

Stanley Paul & Co., will publhh short-
ly a new Welsh novel, dealing with life
in filmland, entitled "Jewels In The
DusV by Edith Nepean. whose previous
story, "Gwyneth of the Welsh Hills" is
now being filmed for early release.

October, 1921

BOOKSELLER AND STATIONER

MAY SINCLAIR'S VERSATILITY

"Mr. Waddington of Wyck" Is Delight-
ful Story of A Self-Centred Man

Bearing all the marks of skilful work-
manship and a strong tribute to May
Sinclair's versatility is " Mr. Wadding-
of which is the product of the little New
which is a delightful story of a self-cen-
tred man whose pomposity prevents him
interpreting correctly other people's
feelings towards him. Entirely different
is this book from "The Tree of Heaven,"
"May Olivier" or "The Romantic." Mr.
Waddington is married to a woman who
is amiably disposed toward her hus-
band's little indiscretions. He becomes
interested in a Mrs. Levett and imagines
because she accepts little favors from
him that she is infatuated with him.
When ho forces his attentions on her
she cannot but laugh hysterically. When
this episode has blown over and Mr.
Waddington's vanity has survived the
shock he decides that Barbara, the young
woman who has been his secretary and
who is about to marry a young man of
her own age, is desperately in love with
him. He becomes the more amorous as
she repulses him:

And so on until the end Miss cinrlair
shows Waddington as a pompous fool
who has made his trivial passions feed
his egoism. To quote Tn.^ Literary Re-
view:

"This is Miss Sinclair's most brilliant
novel. It is not her deepest, not her
most intricate, by no means her most
modern story; but as a piece of sheer
virtuosity it is her best. This novel has
elements of a durable popularity. It is
a complete, a howling exposure of a
solemn ass, who philanders with no ex-
cuse except his own vanity, by a writer
whose pen is as sharp as the claws of a
cat." And, according to The New York
Times Review: "It is one of the new
modern novels that may be read twice
for the pleasure of its treatment. There
is not a wasted sentence, and every line
tells."

VISCOUNT ESHER'S
BOOK A SENSATION
IN THE OLD LAND

NINA MOORE JAMIESON,

A Canadian who is, perhaps, best
known by her novel, "The Hickory Stick,"
published recently by McClelland and
Stewart.

Lord Esher's book, "The tragedy of
Kitchener" (John Murray, London) has
caused a sensation in England. The
tragedy with which the volume deals is .
not the death of Kitchener when the ship
on which he was going to Russia was sunk
by a mine, but his life before that, when
called to high office in the midst of
great events, he found himself a man
spent and done, unable to grapple with
and handle his work. Lord Esher, who
was intimate with Kitchener, writes
frankly and in detail.

The author says that Kitchener had
been used to command, that he had nev-
er found it necessary to furnish reasons
for his decisions. As War Minister he
sat in a cabinet with many colleagues,
each one of whom at first was tremend
ously impressed by his reputation, but
they all discovered with a shock of sur-
prise that when his advice was asked
on any subject on which he was regarded
as an expert he gave it, but when asked
for his reasons he could not furnish
themi. His logic was bad, his talk ramb-
ling, incoherent.

"Kitchener's mind," says the author,
"had ragged edges which led to the con-
fusion of his own ideas, and to chaos in
much that he undertook to accomplish."
When Kitchener was sent on a mission
to Gallipoli it was generally expected,
by those who knew how things were,
that he would not return to the war of-
fice. Some distant post would be found
for him. He was offered "the vice-roy-
alty of the Middle East." He knew he
was sent to Gallipoli to get him out of
the way, but he declined the vice-royalty
and came back.

"Since King John had word that 'the
devil was unchained' (Richard) no wan-
derer had returned home so unwelcome,"
writes the author.

The tragedy of it all was that Kitchen-
er knew that his powers had waned, and
that it was impossible for him to master
the problems which the war set him.

"One reads with some surprise," says
The Toronto Star, "an opinion offered
by Lord Esher, after the revelations he
makes. He says that if the conduct of
the war had been left in Lord Kitch-
ener's hands it might have ended in 1916.
One is forced to ask how it would have
ended had it been left in the hands of so
broken and impossible a Kitchener as
the one he describes.

Certainly "The Tragedy of Kitchener"
is a book which provides intensely inter-
esting reading.

A TALE OF STRUGGLING

William Dudley Pelley Responsible For
A Unique Novel In "The Fog"

A story of unending struggle — from
the first chapter to the last — is "The
Fog" (Frederick D. Goodchild), the hero
of which is the product of the little New
England village of Paris, Vermont. In
this novel Mr. Pelley has drawn some
splendid characters, his descriptions be-
ing all remarkably true to life. Partic-
ularly good is the sketch that he has
made of Nathan Forge, greatly-abused
son of a tight-laced father who hesitated
not to wield the harness strap when his
boy disobeyed his commands and went
out with members of the opposite sex;
also the picture presented of Bernice
Gridley, who tired of being always told
by her mother that she could not do
what common vulgar children did, both
in her girlhood days and later disregard-
ed the conventions. "The Fog," is the
story of young Nathan Forge's struggle
against circumstances, his gropings to
express himself and to live up to his
ideas, in spit of the fact that his early
life was a mere animal existence in
a place where the main occupation of the
natives was their unceasing struggle to
procure a bare livelihood. The story
of young Forge, — born with a poet's
soul, with a desire and appreciation of
the highest and best, yearning for wo-
man's sympathy and affection, ambitious
from his very childhood — the author has
filled with laughter and pathos and tra-
gedy. Handicaped by a hypocritical
father and a selfish neurasthenic moth-
er, and surrounded by a grim poverty,
the hero worked his way out. Side
by side with Nathan's story run the life
stories of Bernice Grindley, his school-
mate and the object of his boyish adora-
tion; of Gordon Ruggles, child of wealth
and aristrocratic parents; of Madelaine
Theddon, a foundling from an orphan-
age. Taking it all in all, "The Fog" is
a splendid novel, brilliantly conceived
and wonderfully well executed.

W. MACLEOD RAINE,

Author of "Tangled Trails," published
by Thomas Allen, Toronto.

BOOKSELLER AND STATIONER

October, 1921

TRADE'S ACTIVITIES IN TABLOID

Toronto Man Moves— S. B. Forgham
of Toronto has moved to 846 Yonge St.

the famous review, "The Nineteenth

Century," and Past-President of the

Publishers Association of Great Britain.

R. E. Lane In Charge— A. H. Hager
has been succeeded in the stationery bus-
iness in Ottawa, Ont., by R. E. Lane.

New Halifax Store— The North End
Book Store has recently been opened
by R. S. Fisher at 210% Agricola St.,
Halifax, N. S.

New Company Registered — The Type-
writer and Office Supply Company has
recently been registered in Montreal, P.
Q.

B. L. Mull Sets Out— Bertha L. Mull
has been succeeded by N. S. Haviland
in the tobacco and stationery business,
Toronto.

Business Changes Hands — J. H. 0'-

Meara, who has been conducting a to-
bacco and stationery business in Ottawa,
Ont., has been succeeded in the tobacco
business by J. E. Rochester and in the
stationery business by Mrs. Bertha
Mullins.

Was Not Interested — The Only Jack. —
"Cculd I sell you Bcswell's 'Life of John-
son', sir?" asked the book agent.

"Certainly not," replied the self-made
millionaire. "I'm not interested in the
career of colored pugilists." — Birming-
ham Age-Herald.

Read From New Book — It has been
said of Mrs. Nellie McClung that the
reason she is so very popular is because
she is so thoroughly human, and she
was just thoroughly human when she
kept 1,500 people spell bound one evening
for one hour and a half relating to them
the story of her new book entitled "Pur-
ple Springs."

Veteran Dealer Dead — William Bryce,
one of the best known fancy goods men
in Canada, died at his residence, 276
Rushholme road, Toronto, in his 76th
year, after an illness of some months.
Mr. Bryce was born in Guelph, and af-
ter being in business in London moved
to Toronto while still a young man and
established a wholesale fancy goods bus-
iness here 55 years ago. He was one
of the oldest established dealers in this
class of goods in Canada.

Feted in Montreal— W. M. Meredith,
of London, England, was a visitor in
Montreal, and a guest of the Montreal
Branch at a lunch on September 15th.
Mr. Meredith is1 r« son of George Meredith,
a director of the well-known publishing
house of Archibald Constable and Com-
pany publisher and part proprietor of

Putting In Phonographs — Many sta-
tioners are beginning to discover the pro-
fit possibilities inherent in a good stock
of phonographs and records. Especially
is this true where the dealer is situated
in a residential district, but even those
stationers who have their stores in the
midst of offices and factories report en-
couraging results from comparatively
little effort.

Toronto Star's Comment — Nellie Mc-
Clung's new novel "Purple Springs," is
just out, and will be one of the books of
the year. As there is a place called
Purple Springs in Alberta, some of the
local citizens will probably blush to
think that they are characters in the
book.

STEADY CALL FOR CHILDRENS
BOOKS

Continued from page 35
ded to the stock of the Vancouver Sta-
tioners, Ltd.

"Leather goods, moccasins, and such
novelties and souvenirs used to be con-
sidered the stationer's lines; it is en-
couraging to note that they are again
drifting back to the stationer," said Mr.
Hagel.

The windows in this store are dressed
every week and a variety of books is
shown.

"The window space in this part of the
town is too expensive to devote it to
any one book unless we were able to
dress the windows every day," said Mr.
Weber. "We find that the public will
stand longer at a window full of assort-
ed titles than if there were only one
book shown; and each person is more
likely to see some title that interests
him."

Advice To The Publishers

"If a publisher were to launch some
national advertising to feature some
book then it might be worth our while
to give a window to link up with such
advertising. When the publishers do
this we will change our window-dress-
ing policy — and they can start as soon
as they like. The American magazine
publishers use more space in our daily
papers than any of our book publishers
in Canada.

"In my opinion, it would be much more
valuable to them, too, if they sent copies
of the new books to the booksellers for
review instead of sending them to news-
papers in the hope of gettting a few in-
ches 0I ^'ee advertising. We are the
ones to sell the books and we should
have a chance to back our own judgment
in buying new titles."

A. T. Porteous Dead — Albert T. Por-
teous, for many years a well-known and
highly respected resident of Cornwall,
died at the General Hospital. He was
born in England 73 years ago, and for
almost 50 years resided in Cobourg, Ont.
His wife died several years ago. In his
younger days Mr. Porteous was engaged
in the stationery and photographic busi-
ness, but of late was interested only in
insurance.

Discouraging Impression — "People
don't read Dickens as much as they used
to."

"No," replied Miss Cayenne. "The il-
lustrations in most Dickens publications
discourage a reader at the outset. They
show people whose clothes are so terri-
bly out style." — Washington Star.

Germans Seek Trade — An instance of
the manner in which the Germans are
trying to regain their hold in the mar-
kets of the world, hiding the old-time
"made in Germany" trade mark, h?s
been furnished the Canadian Manufac-
turers' Association in Montreal, P. Q.,
in a letter from a Berlin firm trying
to secure Montreal connections. This
came in the way of a circular letter with
catalogues, sent to a Montreal firm deal-
ing in art goods and stationery supplie:

All Al out The U. F. O.— One of the

Christmas books this year will be an
autobiography of the United Farmers
of Ontario. Premier Drury is writing
of the movement as a whole; J. J. Mor-
rison has been assigned to write the
political aspect; W. L. Smith will outline
the early agrarian movement; Col. J. S.
Fraser will tell of farmers' experiences
in running a newspaper; W. C. Good
will reveal the economic reasons for the
U. F. O., Mrs. George Brodie will write
of what the United Farmer women of
Ontario have done.

News Travels Fast — As an indication
of the rapid manner in which Ameri-
cans, even though living a long dis-
tance away, pick up any information
concerning Canada, N. M. W. J. McKen-
zie of Fort William, Ont., states that
he had received an order for his book
"The Men of The Hudson's Bay Com-
pany" from the chief librarian of the
public library, Seattle, Washington. Mr.
McKenzie mailed a copy to Seattle.
Some 1,000 copies of this wonderfully
descriptive book have been published as
its first edition and about 700 of these
are now in circulation.

October, 1921

BOOKSELLER AND STATIONER

Opens In Halifax — A. H. Booth has
recently opened a stationery business at
70 Agricqla St., Halifax, N. S.

Author Offers Reward — James Oliver
Curwood, author of many stories of the
Canadian north west and of numerous
animal stories is mourning the loss of
one of his prize English setters. He
tound the dog dead of poisoning. Cur-
wood has offered a $1,000 reward for
capture of the person responsible for
the animal's death. "I would give $25,-
000 to have him back," he said.

New Manager Named — P. R. Festing
who has been in charge of the wallpa-
per department of Baldwin, Robinson,
Limited, St. Thomas, Ont., for the past
two years, has resigned. Walter Patter-
son, who has been connected with this
department for some time, has been ap-
peoited in his place. Mr. Patterson was
formerly connected with the R. Duncan
Company, of Hamilton.

Organizing New Section — Arthur
Stringer has received authority to or-
ganize a Western Ontario section of the
Authors' Association of Canada, and it
is probable that steps will be taken
shortly toward organization. The ter-
ritory embraced by the Western Ontario
section with headquarters in this city,
will for the present extend some dis-
tance east of London.

That quantities of German booklets
containing insulting references to Great
Fritain and the other Allied nations were
beinsj rushed into Canada, and that the
p.-actice must cease immediately, were
the opinions expressed by high officials
of the Dominion Command, Great War
Veterans' Association. These booklets,
it was alleged were being received by
persons in positions of authority and
without the consent of the recipients.

at Edmonton, Alta., for woman and
child offenders, and? known widely to
the reading public for writing racy,
original and picturesque books under the
pseudonym of "Janey Canuck." If she is
not appointed, it will not be for lack of
whole-hearted advocacy by organizations
of women in Canada. Mrs. Nellie Mc-
Clung, author of "Sowing Seeds in Dan-
Ny" and other books, one of the pioneers
in the femini t movement of the West,
lately elected to the A'berta Legislature
at Edmonton, and a foremost speaker
at temperance and polietical ralies, cal-
led on Premier Meighen recently to
urge this appointment.

Hall Caine Recollections — Sir Hall
Caine has recently completed a new nov-
el, "The Master of Man," his first by
the way, for eight years, which is being
placed on the Canadian market by the
Ryerson Press, Toronto, and he has made
this the occasion of the writing of a
stbry^ ,of reminiscences, which, at his
own suggestion has been placed with half
a dozen representative papers in Cana-
da which have given a good deal of at-
tention during the last few years, to
literary matters.

"Janey Canuck" For Senate. — The

Mrs. (Judge), Murphy, Police Magistrate
Mrs. (Judge- Murphy, Police Magistrate

School Books Destroyed — The business
section of Stratford, Ont., was threaten-
ed by a fire in the store of the Stratford
Hardware Co. on Wellington street. The
store was closed, and the fire was notic-
ed just before 5 o'clock, having begun
in an unknown manner toward the rear,
where the oils and paints are located.
The' fire was under control in less than
an hour, but the damage was severe, not
only to the hardware stock but to the
adjoining places of business, the Myers
Hardware Company's store on the north
and the Patterson Book Store on the
south. Both these places were flooded
with water, and the loss will run into
the thousands. Among the damaged
stock in the Patterson Book Store was
the fall supply of school books.

New Man At Helm — J. S. Bane has
taken over the stationery and tobacco
business of William Hutchins in Toronto.

Business Changes Hands — A. F. Carr,

dealer in stationery and tobaccoe's, To-
ronto, has been succeeded by Alfred
Capp.

Text Book Shortage — There is a-
shortage of school books, due, it is al-
leged to the printers' strike. High school
pupils who have just graduated from
cne public and separate schools have
been unable to procure the necessary
supply in several instances.

Good Reading Month.— That August
was in no wise an "off month" at the
Toronto public libraries is shown in the
regular monthly statistical return issued
by Dr. Locke, Chief Librarian. College
street branch led in the list of "increas-
es," with 7,000 over the preceding month.
A healthy increase was noted also az
the following branches:

Dovercourt, Riverdale, Church, York-
ville, Queen and Liscar, Western, North-
ern, Earlscourt, Beaches, Eastern and
High Park.

Talk Free Text Books— In view of the
fact that the enforcement of the Adol-
ehcent School Attendance Act with the
opening of the school term in the Fall
will draw into the High Schools many
buys and girls now contributing toward
the support of their families, the Board
consideration a plan to furnish the text
books free. It is estimated that $25,000
would be required for this purpose. The
move would be welcomed by the poorer
families, though one of the difficulties
at present is to determine the course
which the pupils would be taking and
the books they would require.

IMPORTED TEA CADDY

The Japan Paper Comp-
any, 109 East 318 St.,
New York, are showing an
importation of Tea Caddies
from Japan, which, aside
from being mighty attrac-
tive can be used as Tea and
Spice Canisters — also as cig-
arette, cigar and tobacco
containers. The bases of
these tea containers are of
tin, and are covered with en-
amel and decorated in gold
as shown in the cut. These
are carried in stock and the
Japan Paper Company are
confident that the gift
trade in general will be- in-
terested in hearing of these.

BOOKSELLER AND STATIONER

October, 1921

This Department is for the Information of the Bookseller
and His Assistants — Brief Synopses of Publications on the
Market — Chats About Authors and Their Activities.

Thomas Allen, Toronto, is now on his race inheritances — a sea-faring forebear
second ten thousand of Nellie McClung's from Plymouth, England, an Irish Celt,
"Purple Springs." and an Indian.

Thomas Allen, Toronto, promises for
publication next month "Success," a new
novel by Samuel Hopkins Adams.

Lady Norah Bentinck, a relative by
marriage of the man Count Bentick,
who has given the exiled Emperor an
asylum, has written a vivid sketch en-
titled, "The Ex-Kaiser in Exile." (Hod-
der & Stoughton). In no unkindly spirit,
though she is an Englishwoman who has
lost near relatives in the war, she has
drawn aside the veil of seclusion, and has
portrayed the exile of Amedongen and
Doom. ■ _

B. W. Huebsch, Inc., announces "The
German White Book of May 1915." This
is the German Government's official de-
fence against the charge of military
atrocities in Belgium. The translation
is made by E. N. Bennett, late Captain
of the 4th Battalion, Oxford and Bucks
Light Infantry and formerly Fellow of
Hertford College, Oxford.

B. W. Huebsch, Inc., announces an un-
usual Christmas book about the Tony
Sarg miarionettes which have been draw-
ing large audiences in New York for two
seasons. Mr. Sarg tells all about his ex-
periences with marionettes since he
first began experimenting with them in
his London studio, and reveals how the
most puzzling feats of his toy puppets
are performed. The book is designed es-
pecially for children with instructions
for making marionettes and for putting
on marionette shows at home.

New editions of Juveniles of import-
ance for Canadian boys and girls are be-
ing brought out this Fall by the Musson
Book Company. They are; "Around
The Campf ire"— Charles G. D. Roberts;
"Two Boy Tramps Cross Canada" —
Macdonajd Oxley; "The Wilderness
Campers" — James C. Hodgins, and "The
Girls of Miss Clevelands" — Beatrice
Embree. All four books are laid in Cana-
da and have been best sellers for some
time.

Ruth Sawyer's "The Silver Sixpenec,"
recently published in Canada by the Mus-
son Book Company, is one of her most
"human." She is now working on a new
England novel whose heroine happens to
be a "throw back" from three distinct

Kathleen Norris, whose new novel,
"The Beloved Woman," last month left
the presses of S. B. Gundy, Toronto, is
a strong advocate of the value of the
outdoor life and sports in developing
healthy, happy children, and has made
of her ranch in California an ideal home.
On the grounds is a large swimming pool
for her two sons, their young cousins
and friends.

On September 16th, Doubleday, Page
and Co., published Dr. Talcott Williams'

"All Roads Lead to the Book Store"

The general idea for selling books in October might be embodied in the
phrase "All Roads Lead to the Bookstore." During this month, churches,
schools, libraries and all other community institutions are readjusting their
machinery and endeavoring- to get more completely in touch with old friends
and new. All these institutions should have their direct relations with the
bookstore and so, too, should clubs which are making programs, night classes
starting up in factory and workshop, and, in fact, every group that stands
for instruction or entertainment in the community. Every assistance should
be provided to help the dealer emphasize the fact that "all roads lead to
the bookstore," to help him check up his mailing lists, find what groups
should be ready for study or reading courses, and by what method old cus-
tomers could be made to start again their bookshop habits, and new potential
customers be brought into the habit of bcok-buyin~.

study of the Near East under the titli
"Turkey, A World Problem of To-day.'l
Dr. Williams is a veteran journalist an<
director of the School Journalism at
Columbia University, and although hi
has the point of view of an America!
citizen, he knows Turkey and its prob-
lem from the inside.

Somebody has written a book calle<
"Mirrors of Washington," published b\
G. P. Putnam's Sons, which is likely t(
be the talk of the American Capital foi
the rest of the year.

William McFee's new book, "Harbor;
of Memory" which Doubleday, Pa?e t
Co., promise this Fall, is dedicated t<
Christopher Morley "because," says Mr
McFee, "to him I owe my real initiatioi
into the ranks of what one witty Ameri
can journalist has called the I. W. W.—
the Industrial Writers of the World."

Percy Brebner made his reputation as
a novelist of the Cloak and Swon
school. This style of novel has gone out
of fashion, so Mr. Brebner has tried hi;
hand at a. modern problem romance. Ir
"The Top Landing" (Fisher Unwin) Mr'
Brebner shows that he has an unusual
knowledge of human nature and is abk
to tell a charming love story.

Sir Francis Younghusband has beer
a great traveller who has used his oppor-
tunities well for realizing the infinite
wonders of the world; and although in
the preface to his new book, "The Heart
Of Nature," which Mr. Murray, London,i
is publishing he regrets the "inade-
quate use of his splendid opportunities,"
there is ample evidence in his published
works that he has used well his eyes, hisl
imagination and his heart.

Mr. Fisher Unwin will publish a new
volume of Parliamentary reminiscences,
"Lords and Commoners," by Sir
Henry Lucy, this month. Here Mr. Lucv
writes of the oratory of Mr. Balfour and
Mr. Asquith, of Disraeli, of what the
House of Commons was in Disraeli'si
time, of Mr. Winston Churchill, Lord
Rosebery and other Parliamentary fig-1
ures and matters. There are interest-
ing papers on the New Journalism, how
Royaltv travels, and other subjects of
general interest.

October, 1921

BOOKSELLER AND STATIONER

"The Marriage of Susan" is the title
of Mrs. Helen R. Martin's new novel
which Doubleday, Page and Company
published on September 16. The book
is the history of Susan's two lovers,
brothers, one who loved and deceived her
and the other who became her husband.

Caruso Records Popular — All dealers
report increased sales of Caruso records.
"The sadness of his taking off when
still a young man, and his great popular-
ity, turned people's thoughts to him,"
is the way one dealer accounted for the
increase. "The impetus comes because
people know that the records will be
very valuable in years to come, and peo-
]e should care for them," said anothsr
dealer. ,

The October publications of Small,
Maynard and Company will include "The
Best- Plays of 1920-1921," the yearbook
of the American stage, by Burns Mantle;
"World Revolution," by Nesta H. Web-
ster, already in a fourth edition in Eng-
land; "Jack O'Judgment," by Edgar
Wallace; "The Girl of Ghost Mountain,"
by J. Allan Dunn, and an illustrated
edition of "The Adventures of Don Quix-
ote," by Edwin Gile Rich.

Frances Nickawa, full blooded Cree
Indian maiden of Canada, who has had
great success in reciting the poems of
the late E. Pauline Johnson in Canada,
is now making- an extended tour of Eng-
land to further her work abroad. The
complete poems of Pauline Johnson were
first brought out in Canada by The Mus-
son Book Company under the title of
"Flint and Feathers" a volume contain-
ing poems which have now become clas-
sics in Canada. Her poems are republish-
ed in a new illustrated edition by The
Musson Book Company of Canada this
Fall and will be interpreted by Miss
j Nickawa who is looked upon by friends
jand an admiring public as the logical
[successor of Miss Johnson upon the lec-
ture platform and in literary effort.

LATEST IN CALENDERS

The Defiance Manufacturing Com-
pany, 384-386 Broadway, New York, has
just issued a catalogue of their Station-
ers' Calendars for 1922. It is claimed
that the company now has the largest
and most complete line of calendars ever
carried by any one house, the majority
of which are personally manufactured
and controlled. Gem, Premier Deskaid,
Favorite and Defiance are the new lines
on which emphasis is being placed. The
Premier Deskaid is claimed to be the
best and cheapest calendar yet produced,
being ornamental and so made that it
will not scratch the desk. Splendid il-
lustrations of the calendars in stock are
produced.

The late Eleanor Porter,
whose last book, "Sister Sue,"
is still a big seller on Thomas
Allen's Fall lists.

A Number of New Books This Fall

From the Pens of Canadian Authors

THAT Canadian Authors are fairly
active is indicated by the offerings
to the reading public, shown by the
Publishers' Fall lists. The house of Mc-
Clelland and Stewart announce for Fall
publication new novels by a number of
well-known Canadian writers, together
with first books from several new auth-
ors. Ralph Connor, (Rev. C. W. Gor-
don, Winnipeg) writes of the worker
and the employer and problems of un-
rest in "To Him That Hath"; H. A.
Cody of St. John, N. B., has a tale of
the St. John River, "Jess of the Rebel
Trail;" Robert Watson of Vernon, B. C,
tells of grain thieving, cattle rustling,
and other forms of "graft," and weaves
therewith a charming love story in "The
Spoilers of the Valley;" a romance of
the Coast and the mountains is provided
by Isabel Ecclestone Mackay in "The
Window Gazer;" W. A. Fraser follows
up the success of "Bulldog Carney" with
another striking character of the Wild
West in "Red Meekins;" L. M. Mont-
gomery sketches the career of the daugh-
ter of "Anne" of "Green Gables" fame
in her new novel "Rilla of Ingleside;"
something really new in Canadian fiction
is presented in Lillian Vaux MacKinnon's
"Miriam of Queen's" which is primarily
a story of University life in Kingston
at the time of Principal Grant — the
first real "University story" in Canadian
literature; the romance of a young On-
tario teacher is charmingly told by Nina
Moore Jamieson in "The Hickory Stick,"
a novel which was written amid the
distractions of a busy life on the farm;
"The Quest of Alistair" sketching the
adventures of a young Scot on a B. C.
ranch is by Robert Allison Hood of Van-

couver; Lacey Amy, known in Canadian
journalistic fields, under the pen name
"Luke Allan" has written two lively
cowboy stories of the Cypress Hills —
"Blue Pete; Ha'f-Breed" and "The Lone
Trail;" Marian Keith has created a lov-
able and quaint new child character in
"Little Miss Melody" of Cherry Hill;
Arthur Stringer has two books "The
Wine of Life" a love story of Bo-
hemian New York, and "Are All Men
Alike?" a thrilling tale of adventure; a
collection of poems by Bliss Carman, one
by Duncan Campbell Scott, and one by
Mary Josephine Benson of Port Hope,
will be welcomed by poetry lovers; an
anthology of "Later English Poems"
covering the years 1900-1921, has been
edited by J. E. Wetherell, B. A.— Sat-
urday Night.

A VALUABLE CATALOGUE

An attractive and serviceable special-
ty catalogue of stationers' specialties
and staples has just been issued by
Kimpton, Haupt and Co., 53 Beekman
Street, New York. The lines offered are
all described in simple manner and splen-
didly illustrated. A price sheet accom-
panies the book but prices are not pub-
lished in the catalogue itself, space and
rulings having, however, been provided
in connection with each article so that
the retailer may put in his own quota-
tions. The book, it is evident, has been
produced with an eye towards making
everything convenient for the retailer.

BOOKSELLER AND STATIONER

October, 1921

New Books of the Month

PUBLISHED BY FIRMS
THROUGHOUT DOMINION

COPP CLARK COMPANY,

517 Wellington St. W., Toronto.
Fiction
The Flaming Forest; Jas. Oliver Cur-
wood; cloth; $2.00.

King — of Kearsarge; Arthur 0. Friel;
cloth; $2.00.

Pawned; Frank L. Packard; cloth;
$2.00.

The Pride of Palomar; Peter B.
Kyne; cloth; $2.00.

Juvenile

The Teenie Weenie Man's Mother
Goose, $2.25.

The Teenie Weenies Down the River,
$2.25.

S. B. GUNDY PRESS,

25 Richmond St. W., Toronto.

Fiction

Gift of Paul Clermont; Warrington
Dawson; cloth; $1.90.

Married; Marjorie Benton Cooke;
cloth; $1.90.

McLoughlin and Old Oregon; Eva
Emery Dye; cloth; $1.90.

Patteson of the Isles; Mary H. Deb-
enham; cloth; $1.35.

Vera; Elizabeth; cloth, $1.90.
Non-Fiction

Dante; Heloise Durant Rose; cloth;
$2.50.

Europe Since 1870; Edward R. Turn-
er; cloth; $3.50.

The Evolution of World-Peace; F. S.
Marvin; cloth; $3.00.

From a Modern University; Arthur
Smithells; cloth; $4.00.

Turkey— A World Problem To-day;
Talcott Williams; cloth; $3.50.

Twenty Years; Cyril Alington ; cloth;
$4.00.

HODDER & STOUGHTON, LTD.

263 Adelaide St. W., Toronto.

Fiction

The Arrant Rover; Berta Ruck-
cloth; $1.75.

Curate's Promise; John Law; cloth;
75 cents.

Garden of Memories; Henry St. John
Cooper; cloth; $2.00.

The Man Who Almost Lost; Joseph
Hocking; cloth; $1.50.

A Moorland Mystery; Harry Hard-
ing; cloth; $1.75.

The Open Verdict; William Le Queux;
cloth; $1.75.

The Privet Hedge; J. E. Buckrose;
cloth; $1.75.

The Rajah's Daughter; F. E. Penny;
cloth; $1.75.

Vanished Gods; Clive Desmond; cloth;
$1.75.

The Willing Horse; Ian Hay; cloth;
$1.75.

Wintergreen ; Janet Laing; cloth;
$1.75/ j

In order to give space to the Canadian
Book Week and Children's Book Week
Campaign it has been found necessary
to hold over until next month the Fall
List of Non-Fiction. This, however, will
be presented in good shape in the No-
vember i sue.

Non-Fiction
The Book of a Naturalist; W. H.
Hudson; cloth; $3.50.

The Crisis of the Naval War; Vis-
count Jellicoe; cloth.

From Gladstone to Lloyd George; A.
M'acKintosh; cloth; $4.50.

A History of the Nations; John
Buchan; cloth; per vol., $3.50.

The Lore of the Honey Bee; Tinkner
Edwardes; cloth; $2.00.

Earl of Rosebery Library edition; 2
volumes; cloth; $10.00.

Miscellanies, Literary and Historical;
EARL OF ROSEBERY, LIBRARY ED.,
2 VOLS.. $10.00.
Juvenile
Fabre's Book of Insects; $6.00.
Arthur Mee's Hero Book; cloth; $3.
THE MUSSON BOOK COMPANY.
263 Adelaide St. W., Toronto.
Fiction
Broken to the Plow; Charles Caldwell
Dobie; cloth; $2.00.

The Empty Sack; Basil King; cloth;
$2.00.

The Gauntlet of Alceste; Hopkins
Moorhouse; cloth; $1.75.

The Highest Bidder; Anonymous;
cloth; $1.75.
The Lobstick Trail; Douglas Durkin;
cloth; $1.75.

Mile High; Henry C. Rowland;
cloth; $2.00.

"Oh Shoot!"; Rex Beach; cioth;
$3.50.

Rich Relations; Compton MacKenzie;
cloth; $2.25.

When Egypt Went Broke; Holman
Day; cloth; $2.00.

What Made Lincoln Laugh; Russell
H. Conwell; cloth; $1.75.
Non-Fiction
The Car That Went Abroad; Albert
Bigelow Paine.

The Ex-Kaisar in Exile; cloth; $3.50.
Getting What We Want; David Orr
Edson; cloth; $2.75.

More That Must Be Told; Sir Philip
Gibbs; cloth; $3.00.

Reminiscences of a Raconteur; George
H. Ham; cloth; $3.00.

Why Die So Young; Dr. John B. Hu-
ber, cloth, $2.25.

Juvenile
Around the Camp Fire; Charles G.
D. Roberts; cloth; $1.25.

The Boy Tramps, or Across Canada;
Macdonald Oxley; cloth; $1.25.

Catty Atkins, Riverman; Clarence
Budington Kellan; cloth; $1.75.

The Trail Makers Boys' Annual
$2.50.

Wilderness Campers; James C. Hod
gins; cloth; $1.25.

RYERSON PRESS.

299 Queen St. W., Toronto.

Fiction

The Borough Treasurer; J. S. Fletch

er; cloth; $2.00.

Dark Geraldine; John Ferguson
cloth; $1.75.

Ella Keeps House; Jessie Champion
cloth; $1.75.

Far to Seek; Maud Diver; cloth; $2
Free Hand; B. A. Clarke; cloth; $1.75
Grim; the Story of a Pike; Svenc
Fleuron; cloth; $2.00.

Helen of the Old House; Harold Bel
Wright; cloth; $2.00.

House in Queen Anne Square; W. D
Lyell; cloth; $2.00.

Hall and the Grange; Archibald Mar
shall; cloth; $2.00.

In the Claws of the Dragon; George
Soulie de Morant; cloth; $3.00.

Master of Man; Hall Caine; cloth;;
$1.75.

Pan; Knut Hamsun; cloth; $2.00.
Quill's Window; Geo. Barr McCut-
cheon; cloth; $2.00.

Snow Shoe Trail; Edison Marshall;
cloth; $2.00.

These Young Rebels; Frances R
Sterrett; cloth; $2.00.

Too Old for Dolls; Anthony M. Lud-
ovici; cloth; $2.00.

Under Desert Stars; Kathlyn Rhod-
es; cloth; $1.75.

White Shoulders; George Kibbe Tur-
ner; cloth; $2.00.

Yellow Men and Gold; Gouverneui
Morris; cloth; $2.00.

Zellby; Henry G. Aikman; cloth;
$2.50.

Non-Fiction
An Anthology of Modern Verse;
chosen by A. M.; cloth; $2.00.

At the Supreme War Council; Capt.
Peter E. Wright; cloth; $1.75.

The Book of Birds for Young People;
F. Schuyler Mathews; cloth; $3.50.

Experiences of a New Guinea Resi-
dent Magistrate; Capt. C. A. W. Monck-
ton; cloth; $5.00.

The Glass of Fashion; A Gentleman
with a Duster; cloth; $3.00.

Notes on Life and Letters; Joseph
Conrad; cloth; $2.25.

Remarkable Rogues; Charles King-
ston; cloth; $3.50.

THOMAS ALLEN, Publisher,
366 Adelaide St. W., Toronto.
Fiction
Children of the Whirlwind; Leroy
Scott; cloth; $2.00.

The Golden Parrot; Frederick Fan-
ger; cloth; $2.00.

In Pawn; Ellis Parker Butler; cloth;
$2.00.

October, 1921

BOOKSELLER AND STATIONER

The Lighter Side of School Life; Ian
Hay; cloth; $2.00.

Purple Springs; Nellie L. McClung;
cloth; $2.00

The Rough Crossing; Sylvia Thomp-
son; cloth; $2.00.

Snow Blind; Katharine Newlin Burt;
cloth; $1.65.

Three Loving Ladies; Mrs. Dowdall;
cloth; $2.00.

When Polly Was Eighteen; Emma C.
Dowd; cloth; $2.00.

Non-Fiction

Make Your Own Hats; Mrs. Gene Al-
len Martin; cloth; $1.65.

Mostly About Trout; Sir George As-
ton; cloth; $2.75.

McClelland and stewart

Fiction

Anne of the Marshland; Lady Byng;
$2.00.

Barriers; Lady Byng; $2.00.

Mrs. Bindle; Herbert Jenkins; $1.75.

The Luminous Face; Carolyn Wells;
$2.00.

Buff: A Collie; Albert Payson Ter-
hune; $2.00.

Casey Ryan; B. M. Bower; $2.00.

Mr. Waddington of Wyck; May Sin-
clair; $1.75.

The Come Back; Carolyn Wells;
$2.00.

The Education of Eric Lane; Stephen
McKenna; $2.00.

The Hickory Stick; Nina Moore Jam-
ieson; $2.00.

The Indiscretions of Archie; P. G.
Wodehouse; $2.00.

Jess of the Rebel Trail; H. A. Cody;
$2.00.

Little Miss Melody; Marian Keith;
$2.00.

Miriam of Queens; Lilian Vaux Mac-
Kinnon; $2.00.

The Obstacle Race; Ethel M. Dell;
$2.00.

Quin; Alice Hegan Rice; $2.00.

Red Meekins; W. A. Fraser; $2.00.

Rilla of Ingleside; L. M. Montgom-
ery; $2.00.

Rosaleen Among the Ai-tists; Eliza-
beth Holding; $2.00.

Sight Unseen and Confession; Mary
Roberts Rinehart; $2.00.

The Spoilers of the Valley; Robert
'Watson; $2.00.

The Trembling of a L?af; W. Somer-
set Maugham; $2.00.

The Thirteen Travellers; Hugh Wal-
pole; $2.00.

The Window Gazer; Isabel Ecclestone
jMacKay; $2.00.

If Winter Comes; A. S. M. Hutch-
ison ; $2.00.

Non-Fiction
I A General History of Porcelain; Wm.
iBurton; 2 vols. $30.00.
I Bill Boram: a Ballad; Robert Nor-
:^od; $1.50.

The Circus and Other Essays; Joyce
Ailmer; $2.75.

I Constructive Socialism; Ramsay Mac-
Donald; $1.75.

Lampshades and How to Make Them;
Olive Earle; $2.75.

Left Half Harmon; Ralph Henry Bar-
bour; $2.00.

The Life of Christ; Rev. R. J. Camp-
bell; $3.00.

A Political Pilgrim in Europe; Mrs.
Philip Snowden; $2.50.

Mr. Punch's History of Modern Eng-
land; Charles L. Graves; vols. 1 and 2;
in 4 volumes, the set, $20.00.

The Tragedy of Lord Kitchener; Vis-
count Esher; $3.00.

The Victorious Banner; Rev. A. R.
Gordon; $1.50.

The Wages of Labour; William Gra-
ham; $1.75.

Juvenile

The Wishing Stone Series; (1) Tom-

Three of the latest Fall models are
shown above. At the top is a bag in
Paisley Grain, made in brown and grey.
In the centre is shown a Spider Grain
"Swagger" in grey, brown, blue and
black, while below is a Rhino Grain
"Vanity" in black, brown, grey and
navy. Illustrations by courtesy of Can-
adian Leather Products, Ltd.

my and the Wishing Stone, (2) Tommy's
Wishes Come True, (3) Tommy's Change
of Heart; by Thornton W. Burgess;
each, $1.25.

The Jack-in-the-Box Series; (1) At
Green Acres, (2) The Queer Little Man,
(3) The Bottle Imp, (4) Poppy's Pluck;
by Marian Ames Taggart, each, $1.50.

GEORGE J. McLEOD
Fiction

Kit Musgrave's Luck; Harold Bind-
loss; cloth; $2.00.

Prince Cinderella; Grace Alexander;
cloth; $2.00.

Real Life; Henry Kitchell Webster;
cloth; $2.00.

The Sheriff of Silver Bow; Berton
Braley; cloth; $2.00.

Youth Triumphant; George Gibbs;
cloth; $2.00.

Non-Fiction

Cape Cod Ballads and Our Village;
Joseph C. Lincoln; cloth; $3.50.

MACMILLAN CO. OF CANADA
Fiction

Joan and Peter; H. G. Wells; $1.25.

Non-Fiction

American Police Administration; D.
Graper; $4.00.

Book of English Verse; L. S. Word;
$1.10.

Diseases of the Lungs; Brockbank &
Ramsbottom; $1.50.

Eng. Woollen and Worsted Industries;
R. Lipson; $3.15.

The First Assembly; Oliver Brett;
$1.10.

The Gospel and the Plow; S. Higgin-
bottom; $1.50.

Grammar and Practice; Frazee and
Wells; $1.10.

The Pulpit and American Life; A. S.
Hoyt; $2.90.

The Principles of Taxation; Josiah
Stamp; $3.15.

The Problem of Christian Unity; Cad-
man and Others; $2.00.

The Sex Complex; Bell W. Blair;
$5.50.

Squint; Claud Worth; $3.50.
Statesman's Year Book; Keltie and
Epstein; $6.00.

The World in Revolt; Gustave Le Bon;
$4.00.

What Shall I Think of Japan; George
Gleason; $2.00.

Juvenile
The Backwoodsmen; Chas. G. D. Rob-
erts; $1.10.

Children of the Wild; Chas. G. D.
Roberts; $1.10.

The Feet of the Furtive; Chas. G. D.
Roberts; $1.10.

Hoof and Claw; Chas. G. D. Roberts r
$1.10.

Jim, a Story of a Backwood's Police
Dog; Chas. G. D. Roberts; $1.10.

Kings in Exile; Chas. G. D. Roberts;
$1.10.

Neighbors Unknown; Chas. G. D.
Roberts; $1.10.

The Secret Trails; Chas. G. D. Rob-
erts; $1.10.

BOOKSELLER AND STATIONER

October, 1921

NEW GOODS— MISCELLANEOUS— NOVELTIES

SHOWING LEATHER GOODS

Ormiston & Glass, Ltd., Saracens
Head, Snowhill, London, E. C, novelty
leather goods manufacturers, have taken
a considerable sales display space in the
Luggage and Leather Goods Division
of the Bush Terminal Sales Building,
New York, where they are showing, a
wide range of their line, including sta-
tionery case of all kinds, ladies' leather
handbags, jewe,lry cases, portfolios, brief
cases, billfolds, hair brush boxes, note-
books, and scores of similar items.

NEW LINE OF ERASERS

The Canadian I. T. S. Rubber Co.,
Ltd., Alpine Ave., Toronto, are now
manufacturing rubber erasers for the
stationery trade. This is the first com-
pany in Canada to go into this line of
manufacture.

The trade name of the erasers being
manufactured by the "I. T. S." is "Vice-
roy." Erasers are made in four sizes of
the block type (Nos. 12, 24, 40 and 60)
and in two sizes (large and small) of
the bevelled end type. The circular ty-
pewriter eraser made by these people
has been patented both in Canada and
the United States. The feature of this
eraser is the leaving out of the metal
disk at the centre and in its place mak-
ing an indention in the rubber so
that the eraser can be grasped more so-
lidly. The elimination of the metal disk
also gives a longer life to the eraser as
it can be used practically down to the
very centre.

The company find that there is not
much demand these days for other sized
erasers than they are at the present
time manufacturing and the same is the
case with the combination eraser.

[RACKSHOTOAMF

Ohjoyl

McClelland and Stewart include the above
in their new games this fall. The game
consists of a pistol and a colored target.

A NOVELTY GAME

McClelland and Stewart have just put
on the market a new toy called "Ten Pins
Up." This is made up of a flat box with
glass cover, containing little weighted
capsules which turn over when the box
is shaken. The object of the game is
to put these little "men" in a series of
holes. The game is rendered more dif-
ficult than ordinary games of this nature
by the fact that the player often gets
nearly all the "men" in their places only
to have one or more knocked out by a
round lead ball which rolls around the
floor of the box while the player is en-
deavoring to get the men in their places.

ADDITION TO PENCIL FAMILY

New "Venus" For Stenographic And

Other Office Use

The American Lead Pencil Compan
220 Fifth Avenue, New York, has recen
ly added to its famous "Venus" fami]
of quality pencils, a new member;
round "Venus," containing a soft lea
especially suitable for stenographic u:
and other office purposes. The new pe
cil is manufactured in the distincti'
green water-mark finish by which tl
"Venus" family is recognized throug
out the world; the only difference in i
appearance being this new round shap

NOVELTIES ARE POPULAR

No Abatement Noticed in Demand f
Leather Goods

The past month has shown no abat
mcn.t in the demand for leather goo
.ind manufacturers are still working
caj acity. The demand continues f
novelty styles and the swagger bag
still the favorite; in lact, all the styl
reported in the last issue of "Booksell
and Stationer" continue in popularil

An increased demand has been not
for velvet bags and an increased activi
in appropriate gift lines, including c<
lar boxes, writing folios and music rol;

There still seems to be a good dema
for patent leathers, particularly in En
lish Avenue bags and large-sized t
handje purses. The manner in whi
the patent leather bag offsets to adva
tage the other wearing apparel is pi
bab'y the feature appeal of this bag a
is responsible for its lasting populari'.

It has been noted that the trade I
beginning to order in more normal qua
tities and to carry more representati'
stocks.

These are three of the new games being
r ■ 'i'.s Fall by McClelland and
Stewart. A metal flipper and a round
fibre disk are used in the first; four-
colored globules in the second and a
spinning board and wooden man in the
third.

CHAMPIONSHIP

%Sto\ _

BALL
GAME

H'CLELLAND & 5TCWART llSH

October, 1921

BOOKSELLER AND STATIONEBr- Advertising Section

Rubber Erasers

399 Tri-Ply Erasers

have won their way to the front by reason of their usefulness — they
can be used by more kinds of workers than any other eraser.

Weldon Roberts Rubber Co. Newark, N.J. U.S.A.

Defiance Improved Gem and Jumbo Gem

CALENDARS

Patent Applied For

Pads Printed on High
Grade Bond Paper

Gem Base 6% x 4

Bond Pad 3% x3

Jumbo Gem Base 9 x7

Bond Pad 3J/4 x 6

inches
inches
inches
inches

Bases finished in Black, Oxidized, Nickel Plate and Brass Plate
Made of Heavy Stamped Steel, with Feet also Solid Brass

Write for new complete catalogue.

Cut shows full size of new arch

No nuts to loosen or threads to wear

Just springs into place

Pads and Stands Ready for 1922.

Defiance Manufacturing Co., 384 Broadway, N. Y.

WHOLESALE STATIONERS OPERATING THEIR OWN GLASS FACTORY

LOW PRICES FOR

ASSORTED BARREL SHIPMENTS DIRECT FROM THE FACTORY.

Inkstands — Square, "Safety," "Practical." Mucilage Stan ds — 3 styles, 7 sizes,
oblong), Octagon, Oblong and Round. Pen Blocks — 3 patterns. Pen Trays — 4
Sponge Cups — 8 round, 2 hexagon and the "Reservoir." Glass Roll Moistener.

A small stock of a few selections will make a barrel quantity.
Write for prices, indicating your preferences.
All Stationers' Glassware packed in printed paste-board boxes showing picture, number, size and quantity of con-
tents—no marks of the manufacturer.

Paper Weights — Knob (round and
patterns. Pin Cups — 6 patterns.

SEND FOR THE NEW SPECIALTY CATALOGUE— JUST OFF THE PRESS.

In this catalogue may be found the barrel quantity of each article of Stationers' Glassware.
We manufacture, under the names of "Dixie," "Victor," "Royal" and "Gardner," 59 different styles of glass

inkstands having ink- protecting, ink-saving tops.

KIMPTON, HAUPT & CO., 53 BEEKMAN STREET, NEW YORK, N. Y., U. S.A.

BOOKSELLER AND STATIONER^- Advertising Section

October, 1

Sure-Fire Sellers

BRING XMAS BUSINESS

Nationally Advertisec

ROBINSON

READ1PAD

Use a Coupon, Save a Sheet

Never covered up with papers. For making
notations which can be torn out without
wasting a whole sheet. Mounted on a brass
finished metal base with rubber feet. Per-
petual calendar at the top. Pencil groove on
the side. IT DRAWS BUSINESS TO YOU—
TRY IT OUT.

A Lively
Number

Send all orders to

ROBINSON MFG. CO.

WESTFIELD, MASS.

Live
Notes
Only

Tear Out

When

Attended to

ROBINSON REMINDER

THE WORLD MEMORY JOGGER.

Each memo a perforated coupon, whirl) when attended
to. ts torn out leaving LIVE NOTES ONLY. No
searching through obsolete notes. Everything ready
for instant reference. There is a big business to be
had.

ROBINSON REMINDERS Ladles' Sixes

with Extra Filler — with Pencil

Size It Size A Size L
8x5 in :1UX7 in. 2^\:\% in.

Robinson Leather $1.00 $1.50 f 1.25

Cross Oraln 1.50 2.00 1.50

Cowhide 1.75 2.50 1.75

Calf Skin 2.25 3.00 2.00

Cenuine Morocco 2.50 3.25 2.25

Cenuine Seal or rig Skin 3.50 5.50

Silk 1.50

Patent Leather 1.75

Cloth (no extra filler) .. .25 .50

Imitation Leather 75 1.00 1.00

Imitation Leather (no

pccketl 50

DESK OR SHOr SIZES— Imitation Leather Covers.
4 1-2x6 1-2 in.. $1.00. 5 1-2x8 1-2, $1.50

ROBINSON
WASTE PAPER BAG

Saves Floor Space. Cannot Tip Over. Ver
Accessible But Out of the Way. Easily At
tached Without Marring. Always in Place
Step into an office where everything is spi
and span and you distinctly scent the spin
of progress. The ROBINSON WAST;

PAPER BAG is superior in every way ti
old style waste baskets. Sales draw repes
business.
No. 10 to fit desk having a space between

panels of 17 1-2' inches to 23% inches $8.6
No. 20 to fit desk having a space between

panels of 24 inches to 30 inches .... $3.7
Made of heavy ducl<.

CANNOT TIP OVER I
OUT OF THE WAY '
OUT OF SIGHT
ALWAYS HANDY

Always Offer "M & V" Brand
When Selling Carbons and Ribbons

By so doing you will win the steady
patronage of the really big buyers of
carbons and ribbons, the customers who
come back week after week for fresh
supplies.

You cannot win that patronage with an inferior

carbon. It is impossible to hold a customer when

you are not giving him the best. Sooner or late
hear of the superior product and you
his subsequent business. If you offer
him Mittag & Volger Carbons and Ribbons
today you may be assured of his steady custom.
As long as he continues to be a user of carbons
and ribbons he will send his business to you.
You are the merchant who offers him only the
best — Mittag and Volger brand.

MITTAG & VOLGER, Inc.

Principal Office and Factory: PARK RIDGE, N. J., U. S. A.
Agencies All Over the World.

October, 1921

BOOKSELLER AND STATIONER— Advertising Sectioi

Copyrighted A. L. P. Co., 1020

VELVET

No. 557

THIS old reliable pencil is looked upon by its host of users as
the finest medium priced pencil made. It is the pencil, with the
lead entirely free from grit, that outlasts all others in its class.

Made in round and hexagon— handsomely finished in walnut and fitted
with gilt tip, with identifying blue band and finest pink erasive rubber.

The hexagonal made in the following degrees and numbers:

556

Soft

557

Soft
Medium

558

Medium

561

Medium
Hard

The round made in the following degrees and numbers:

559-1

Soft

559-2

Soft
Medium

VELVET Pencils are also made in additional styles as follows:

527 — Six inches long, with heavy gilt point protector
— soft medium and medium.

811 — Same as 527 but with 3^ inch pencil.
563 — Full length with gilt pendant.

Write for samples and information regarding any
number with which you are unfamiliar .

American Lead Pencil Co.

220 Fifth Avenue, New York

and London, England

j^S

AMERICAN PENCIL CO, N.Y.Vi2XVJ?r If 94 H * 5 59

Also made without tip in the four grades, round or hexagon

BOOKSELLER AND STATIONER^ Advertising Section

October, 1921

The Rags are Hand Sorted and Inspected. No. 3 of a Series

"From Rags to Writing Paper"

"SORTING" — Extreme cleanliness is a feature
of high grade paper making. Every bundle of rags
that enters the Mill is actually inspected by hand —
all buttons, pins, etc., being discarded — the rags are
then passed through a cutting machine prior to the
final dusting process which they receive before go-
ing into the "Boilers."

Write for Brochure of manufacturing illustrations: "From Rags to Writing Paper," sent on request.

The Rolland Paper Company Limited

Makers since 1882 of Superfine Linen Record and other High Grade Papers

MONTREAL MILLS atSt. Jerome, P.Q.and Mont Rolland, P.Q.

October, 1921

BOOKSELLER AND STATIONER— Advertising Section

WATERSTON'S

"BEE"

BRANI

SEALING

Established

' Banker's

is the banker's
favorite quality.
It is a thoroughly
reliable wax, pos-
sessing a brilliancy of
colour, combined with
the greatest adhesive-
ness, and has the addi-
tional advantage of being
sold at a moderate price.

ASHMEH33E3

Is St. Bride Street- Ludgate Circus

CRAHQUb

Capitalizing On
Reputation

PROGRESSIVE dealers and
-*■ jobbers have long enjoyed
steady and profitable sales of
"Gold Medal" Crayons because
of the favorable reputation
earned by these products
throughout the many classes of
users.

No. 8 "CRAYOLA"

Drawing Crayon for School and Home

CrayolA,

Eight MJgJ2»Coi.oi»8

SCHOoNnRAYONS

f0R !5^WIONALC0lOR^0RK

c^rz-! > C0/WAC7;C&Yrf/Y'fs>'rS.

Have you our latest catalog illustrated
in colors? If not, let us know.

Binney & Smith Co.

81 Fulton Street

New York City

BOOKSELLER AND STTATIONE^-Advertmng Section

October, 1921

Harper Woodhead & Co.

Selsdon Road Works
CROYDON, ENG.

Established 1900

MANUFACTURERS OF

Fancy and Solid Leather Goods

Write for New Catalogue Now Ready

LETTER FILES

Stationers' Sundries and School Materials

SS237

King Brothers,

15 Bury Street, St. Mary Axe.
LONDON, E.G. 3., England

October, 1921

BOOKSELLER AND STATIONER— Advertisina Section

imm-* s^^%u?to^j^u&

Go to Goes for

The Goes Bordered Blanks

An original and diversified assortment oj 75 styles
of appealing border designs, perfectly lithographed in
a variety of colors and in a wide range of proportions
and styles, some as large as 17 by 22 inches, others but
3% by 7 inches.

Having no wording whatever upon them, these styles
differ materially from the large variety of the Goes Stock
Certificates.

ALL Printers, regardless of their specialties, will
find them attractive, and appropriate for ALL pur-
poses that require refined, high-grade products.

Canadian Printers and Stationers are referred to
Grand and Toy Limited, Toronto,
Charles F. Dawson Limited, Montreal,
for further information regarding the Goes Blanks.

The Goes Printer s Helps

also include blanks for
Common-Law Certificates Bonds

Stock Certificates Diplomas

Interim Certificates anj Certificates of Award

The Goes Art Advertising

Check-Book and Business Card Blotters
Monthly Service Cards Calendar Pictures

Mailing Cards Calendar Mounts

Blotters Calendar Cards

Lithographed Calendar Pads

also

The Goes Artistic Greeting Cards

Entirely new Greeting Card and Blotter styles, designed
especially for Good-Will Expressions, Christmas Greetings
and Holiday Publicity, are now available.

When requested, we will send samples or descriptive matter oj
any or all the Goes Products.

Goes Lithographing Company

41 West 6 1 st Street, Chicago

-needed for a long time.

— successful wherever introduced

— welcomed by typists.

— used and endorsed by the larg-
est concerns.

— sold by leading jobbers and
retail stationers for over two
years.

— there are big profits in it for
you, too.

— a trial dozen will convince you.

— order now.

The Clarotype Company

Guy Block
Montreal

BOOKSELLER AND STATIONER— A dvertising Section

October, 1921

Made of Solid
Brass, Highly
Polished, and
Nickel Plated,
Filled in with
Black

Patented

"SPINIM"

Made of Solid
Celluloid, with
Polished Ivory
Blackened Fig-
ures, also At-
tractive Color
Combinations.

Apr. 12th. 1921

SPIN THE DICE

THE LATEST NATIONAL CRAZE

NO SHAKING NO ROLLING

Famous as a parlor and after dinner pastime.
Started like wildfire as a novelty — as it plays
many games — including crap, for pastime,
marbles and prizes. Most fascinating game that
has struck the country in years. This fad will
take your City by storm — Stimulate your sales
by buying at once — Be the First in Your Town
to Handle This Article.

Improved PUT AND TAKE Patented Top also
manufactured in Solid Bra=s and Celluloid.

The Put and Take Started Spinning —
Everyone Will Spin the SPINIM

Manufactured by

THE SPINIM COMPANY

59 Fourth Avenue - New York

BARTHOLOMEW'S

WORLD SURVEY SERIES" OF MAPS.

NEW, REVISED AND UP-TO-DATE EDITIONS OF
THE FOLLOWING MAPS HA VE JUST BEEN ISSUED

EUROPE. Scale, 86 miles to an inch.

Political map of the New Europe. Printed in full colours,
size, 34 by 27 inches. Price 2/6 on paper, folded; 5/-
mounted on cloth, folded ; 8/6 mounted on cloth, rollers
and varnished, as wall map.

AFRICA. Scale, 1 : 12,000,000

Political map printed in full colours, size. 30 by 32 inches
I with inset maps). Price 2/6 on paper, folded; 5/- mounted
on cloth, folded; 10/- mounted on cloth, rollers and
varnisned, as wall map.

AFRICA, CENTRAL and SOUTH Scale 1 : 5,000,000

Printed in full colours, with numerous inset maps, size,
32 by 40 inches. Price 2/6 on paper, folded; 5/- mounted
on cloth, folded; 10/- mounted on cloth, rollers and var-
nished, as wall map.

SOUTH AMERICA Scale 1 : 10,000,000

Printed in full colours, with insets of Town Plans, etc., size
27 by 36 inches. Price 2/6 on paper, folded; 5/- mounted
on cloth, folded; 10/- mounted on cloth, rollers and var-
nished, as wall map.

NEW ZEALAND. Scale, 33 miles to an inch.

Coloured to show height of land, with several inset maps,
size, 22 by 30 inches. Price 1/6 on paper, folded; 3/-
mounted on cloth, folded; 7/6 mounted on cloth, rollers
and varnished, as wall map.

LIST OF OTHER MAPS ON APPLICATION

JOHN BARTHOLOMEW & SON LTD.
DUNCAN STREET, EDINBURGH.

ANNOUNCEMENT

Copies of our New Blank Book

Catalogue have been mailed to the

Blank Book and Stationery Trade

throughout Canada.

Kindly advise us if you have not
received your copy.

TORONTO

MONTREAL
OTTAWA

QUEBEC

October, 1921

BOOKSELLER AND STATIONER— A dvertising Section

CARTER DEALERS

in Canada
Figure it this way !

1. That when they sell Carter fountain
pen fuel to fountain pen owners, they are
not taking any chances with an unknown
and inferior ink —

2. That they can't afford to take a
chance— because John Smith wants the
best quality ink for his pen, and knows
that such an ink does exist and will seek
out the Stationer who carries it —

3. That John Smith finds that Stationer
and buys other supplies there, too. That
all the John Smiths like to have a regular
dealer to patronize—

4. That John Smiths are finding them
because they carry

CARTER'S FOUNTAIN PEN INK-

the top quality, quite naturally, for it is
made in Canada with sixty years of Car-
ter laboratory tests and ink experience
back of it.

THE CARTER'S INK CO.

Manufacturing Chemists

MOUNT ROYAL AVENUE AND
DROLET STREET

Montreal

Quebec

Standard

Blank
Books

and Loose Leaf
Devices

Modem /ad/ides
backed by" 8 O
years of experi-
ence assure^
the quality of
StandardB&P
Products

SOLD ONLY THROUGH
DEALERS

5oorum6- Pease Co.

NEW YORK

BOOKSELLER AND STATIONER— 4duertwin$r Section

October, 1921

The Dominion Blank Book Co. Limited

St. John's P. Q.

Manufacturers of the finest quality and most complete assortment of Loose

Leaf and Bound Account Books in Canada.

The following lines are now in stock and ready for delivery.

See our catalogue for complete descriptions.

Write to us for prices: —

All sizes of Ring Books Vi in., % in., and 1 in. Covers, Fillers and Indexes.

All sizes of Loose Leaf Ledgers, Sheets and Indexes.

All sizes of Transfer Binders and Loose Sheet Holders.

All sizes and Rulings of Black American Cloth Memos. Pocket Time Books.

All sizes and bindings of Counter Books. Scrap Book and Indexes.

Popular price Column or Figuring Books 2 to 20 Columns.

782 — Column Books from 2 to 18 Columns.
770 — All Rulings and Thicknesses.
773 — All Rulings and Thicknesses.
773 — All Rulings and Thicknesses.
891 — All Rulings and Thicknesses.
766 — All Rulings and Thicknesses.

924 — All Rulings and Thicknesses. The only positive flat open Account Book made in Canada.

In process of making 788 and 789 Column Books from 6 to 30 cols. We are
ready to make all sizes and thicknesses of School Exercise Books and have in
stock the finest line of "Academic" and "University" Ring Books with Fillers.

MEETING THE BUYER'S EVERY NEED

Every inquiry a sale! That is the aim of live-wire stationers these days. To have at their finger-tips an

answer to every record-keeping requirement means more sales. It also makes necessary their concen-
trating on a line that meets practically every need.

That is why the National line is so prominent with business-getting dealers. No need for them to

blindly thumb catalogs in search of required items. They know the National line — from small memo to

large ledger — and they have the same confidence in its ability to supply the right book for the right
purpose, as they have in its guaranteed quality.
Better send for catalogs, prices and stock.

NATIONAL BLANK BOOK COMPANY

N. Y. City

Holyoke, Mass.

Chicago

London

October, 1921

BOOKSELLER AND STATIONER— Advertising Section

GET THE BEST! BLOTTING PAPER

MANUFACTURED BY

THE EATON-DIKEMAN COMPANY, Lee, Massachusetts, U.S.A.

THE FOLLOWING WELL-KNOWN BRANDS CARRIED IN STOCK

Magnet Columbian Lenox Arlington Wavelet

Matrix and Filter Papers

FOR SALE BY THE LEADING JOBBERS IN PAPER

Housatonic

^l^4|^^l^^!®JI^I^^^^!^l^!Jiai^^

DEALERS MAY ORDER COPIES OF SPECIAL

SECTIONS ON CANADIAN AUTHORS'

AND CHILDREN'S BOOK WEEKS

Two special sections are, it will be noted, set aside in this issue of
Bookseller and Stationer for Canadian Authors' and Children's Book
Weeks.

These sections deal almost entirely with these two campaigns in
which authors, publishers, and booksellers are joining forces.

In order that the booksellers of the country may benefit still further
by the articles and book reviews contained therein, the pages are being
held in type, and will be made up for distribution in book form. Any
dealer, after reading these sections, may pass them out to his custom-
ers just by sending in his order.

These booklets will be issued in attractive style, and will no doubt
be read with a good deal of interest by the public at large. The more
these booklets are sent out the greater will be the public's knowledge
of the two campaigns which are to be launched on November 12 and
November 19.

Full information will be sent and prices quoted upon application.

BOOKSELLER AND STATIONER^! dvertising Section

October, 1921

Mucilages and Paste
are Made in Canada

Catalogues mailed to the trade on request.

Canadian Factory and Offices at

9-11-13 Davenport Read

Toronto

Fine Inks and Adhesives

FOR THOSE

WHO KNOW

Higg

ins

Drawing Inks
Eternal Writing Ink
Engrossing Ink
Taurine Mucilage
Photo Mounter Pa3te
Drawing Board Paste
Liquid Paste
Office Paste
Vegetable Glue, etc.

Are the finest and best Inks and Adhesives

These manufactures have a unique standing
among discriminating consumers, the ready-
money kind who know what they want and are
willing to pay for it. They are worth cater-
ing to.

CHAS. M. HIGGINS & CO., Mfrs.

Branches :
Chicane London

271 Ninth St.
BROOKLYN, N.Y.

The Boston Cutter

CLIPS CUTTING COSTS

•"

This is a low priced appliance made
to cut and trim — quickly and neatly—
office forms, factory forms, advertis-
ing lay-outs, price cards, display
cards, photographs, asbestos, tin, thin
leather, insulation, rubber fabrics,
etc., etc.

The Boston Cutter

Is made in sizes ranging from 12 inches
to 36 inches. The frame is of cast iron.
Shafts, studs, and gages are cf steel.
Balanced handle, mahogany table, draw
cut. Knives of hest tempeved tool steel.
Write for Booklets B. and S. We make
large variety of power and lever Cutters,
Gokling Jobbers, Pearl Presses, Official
Presses, etc.

Guiding Manufacturing Co.

Franklin, Mass., U.S.A.

TJAND Made Imported Sta-

A * tionery in white and colors

with Tissue lined envelopes in

quire boxes and in 3 and 5 quire

Gift Boxes.

Japanese Paper Tape in patterns
and colors for tying gift packages.

Japanese Papers in figured de-
signs and colors for wrapping
fancy packages.

Japanese, French and Italian
papers in patterns and colors, for
Lamp and Candle Shades.

JAPAN PAPER COMPANY

109 EAST 3 1 st STREET, NEW YORK CITY

829 WITHERSPOON BUILDING, PHILADELPHIA
453 WASHINGTON STREET - BOSTON, MASS.

October, 1921

BOOKSELLER AND STATIONER,— 4 dverfwm^ Section

Self-selling plait glass

'opped display case

mile for details.

Opportunity-Steady Sales-
Live Moneymaking Proposition.

One dealer displayed Buxton
KEYTA1NERS In order to at-
tract customers into Ids dullest
department. He sold KKY-
TA1NERS and Introduced
many customers to a depart-
ment they had never been in.
The Buxton KEYTAINER is a
small leather case, beautifully
made and finished in true Qual-
ity style, for carrying keys.
They retail from 40c to $4.00.
Each KKYTAINEU wrapped in
tissue, enclosed in carton and
BUXTON. INC.. DEPT. "K"

Western Canada Agents

ROWLAND & CAMPBELL

LTD., Winnipeg

packed by the dozen in silenl
salesman display box. The
genuine Buxton KEYTAINER
has In mpeil hooks. We ad-
vert iso extensively In national
publications and give free ad-
vertising material to dealers.
Sales to individuals, and to
companies, societies etc.. for
gifts, souvenirs and advertising
novelties. Territorial represen-
tatives wanted Address Can-
adian Agents below:

Springfield, Mass.

Eastern Canada Agents'9

JULIAN SALE LEATHER

GOODS CO., Toronto

LIU., Winnipeg v»v»v»»».j v,~., . ~- -

BUXTON

KEYTAI N E R

The original patented Key-Kase

CT^U&vJ MH^^jt^

This year people will buy many fountain
pens during the holiday season. The dealer
who offers his customers the most depend-
able pen will make the most profit.

"AA" Fountain Pens

are both dependable and profitable. They
have satisfied users for over twenty
years, during which time no device has
ever been found to surpass the extremely
simple self-filling mechanism of the
"A.A." First in the field twenty years
ago, first in the field today. "AA" Self-
Filling Fountain Pens mean profit for
you.

Filled by a mere twist of the wrist.

Write for holiday assortments, prices and
illustrated literature.

Modern Pen Company

533 Canal Street, New York City

School Bags

Made in Canada

By Canadian Workmen

For Canadian Children

Catalogue Upon Request

LIBRAIRIE BEAUCHEMIN, LIMITED

Manufacturing Stationers
79 St. James Street, Montreal

More Profits
For Stationers

Every Stationery Store in the Dominion which
carries our devices to "hang up things" finds a
constant sale for all our lines.

Moore Push-Pins

Glass Heads — Steel Points.

Moore Push-less Hangers

"The Hanger with the Twist"

Moore Thumbtacks

Brass, Nickeled Steel, Enamel, colored,
one piece cut out and brass plated; also
numbered, lettered and marking.

Moore Push-Map tacks

Indispensable for sales and advertising
managers, manufacturers, professional
men, heads of municipal departments,
etc.

Your jobber will furnish you with our com-
plete lists including terms.

Moore Push-Pin Company

Wayne Junction - Philadelphia, U.S.A.

For 21 years our products have been the
Standard for the World.

BOOKSELLER AND STATIONER— Advertising Section

October, 1921

We make
29 varieties of ink
12 varieties of
adhesives

AND SO CAN SUPPLY YOU
WITH WHAT YOU WANT

"GRIP"

The supreme office adhesive.

Serai-fluid. Never dries out

in the bottle.

RELIANCE INK CO. ltd.

WINNIPEG

DESK PADS

Good Merchandise — 'Fair Prices

Satisfaction Guaranteed

on all specialties

Leather and Brass Corner

Desk Pads

(Flexible and stiff— 60 stylet)

Glass Desk Pads

(3 styles — 3 sizes)

Cloth Covered Card Index

Cabinet

(Standard Sites)

SAINBERG & CO., Inc.

65 W. Houston St. New York

Canadian RepraentaUce

Standard Distributing Co., Guy Block

Montreal, Que.

TRADE DIRECTORY

ACCOUNT BOOKS.

Boorum & Pearse Co., Brooklyn, N.Y.
National Blank Book Co., Holyoke, Mass.
Dominion Blank Bopk Co., St. John, Que.
W. V. Dawson, Montreal, P.Q.
Wilson-Jones Lose Leaf Co., Chicago.

ACCOUNTING SYSTEMS.

Boorum & Pearse Co., Brooklyn.
National Blank Book Co., Holyoke, Mass.
Wilson Jones Loose Leaf Co., Chicago.
Dominion Blank Book Co., St. Johns, Que.

ADHESIVES

Cement

The Carter's Ink Company, Montreal, Que.

Glue
The Carter's Ink Company. Montreal, Que.
Higgins & Co., Brooklyn. N.Y.
Lyons Ink, Limited, Manchester, England.
Reliance Ink Co., Ltd., Winnipeg, Man.
S. S. Stafford's Inks, Toronto.

Musilage

The Carter's Ink Company. Montreal, Que.
Reliance Ink Co., Ltd., Winnipeg.
Chas. M. Higgins & Co., Brooklyn, N.Y.
Lyons Ink. Limited. Manchester, Eng.
S. S. Staffords Inks, Toronto.

Pastes

The Carter's Ink Company, Montreal, Que.
Chas. M. Higgins & Co., Brooklyn, N.Y.
S. S. Staffords Inks, Toronto.

Photo Mounting
Chas. M. Higgins & Co., Brooklyn, N.Y.

ADHESIVE TAPE.

Frank A. Weeks Mfg. Co., New York.

ALBUMS

Autograph

National Blank Book Co., Holyoke, Mass.

Photograph

National Blank Book Co., Holyoke, Mass.

Post Card

The Copp. Clark Co., Ltd., Toronto, Ont.
National Blank Book Co., Holyoke, Mass.

Postage Stamp

The Copp. Clark Co., Ltd., Toronto, Ont.

ALMANACS

The Copp Clark Co., Ltd., Toronto.

ALPHABETICAL TABS

Work Organizer Co., Detroit, Mich.

ARTISTS' MATERIAL.

Artists' Supply Co., Toronto.
F. Weber & Co., Philadelphia.

ART PUBLISHERS

Greeting Cards

The Brizza Co.. Minneapolis.

The Copp, Clark Co., Ltd., Toronto, Ont.

Win.. E. Coutts, Toronto.

Pugh Specialty Co., Ltd., Toronto.

Valentine & Sons United Pub Co., Toronto.

Place Cards

The Copp, Clark Co., Ltd., Toronto, Ont.
The Brizza Co., Minneapolis.

Post Cards

Wm. E. Coutts, Toronto.

Valentine & Sons United Pub. Co., Toronto.

Pugh Specialty Co., Ltd., Toronto.

BALERS.

The Climax Baler Co., Hamilton, Ont.

BILL HOLDERS.

Kimpton, Haupt & Co., New York.

BINDERS

Goes Lithographing Co., Chicago.

Boorum & Pease Co., Brooklyn, N.Y.

W. V. Dawson, Ltd., Montreal.

Luckett Loose Leaf, Ltd., Toronto.

F. B. Mfg. Co., New York.

National Blank Book Co., Holyoke, Mass.

Dominion Blank Book Co., St. Johns, Que.

Wilson Jones Loose Leaf Co., Chicago.

BLACKBOARDS.

W. S. Turton & Co.. Manchester, Eng.

BLOTTING PAPER

Eaton-Dikeman Co., Lee, Mass.

BOOKS.

French
Granger Freres, Montreal, Que.

Blank

W. V. Dawson, Ltd., Montreal, Que.
Boorum & Pease Co., Brooklyn.
Luckett Loose Leaf Ltd., Toronto.
Dom. Blank Book Co., St. Johns, Que.
Nat. Blank Book Co., Holyoke, Mass.
Goes Lithographing Co., Chicago.

Exercise

W. V. Dawson, Ltd., Montreal, Que.
Canadian Pad & Paper Co., Ltd., Toronto.
The Copp. Clark Co., Ltd., Toronto, Ont.

CALENDARS

Desk

Defiance Mfg. Co., New York.
Kimpton Haupt & Co., New York.

Memo

The Cook & Cobb Co., Brooklyn, N. Y.
Dfiance Mfg. Co., New York.
Luckett Loose Leaf Co., Ltd., Toronto.
Kimpton, Haupt & Co., New York.

CARDS

Playing

GoodalPs, London, Eng.

Consolidated Lithographing and Mfg. Co., Ltd.,.

Montreal, Que.
United States Playing Card Co., Windsor, Ont.

Tally

The Copp Clark Co., Ltd., Toronto.
Wm. E. Coutts, Toronto.

CASH REGISTERS

National Cash Register Co., Toronto.

CHALK

Lecturers

Binney & Smith Co., New York.

Toy

Binney & Smith Co., New York.

CLIPS

Paper

Defiance Mfg. Co., New York.

Kempton. Haupt Co., New York.

O. K. Mfg. Co., Syracuse, New York.

Pen and Pencil

Eagle Pencil Co., New York.
Modern Pen Co., New York.

CRAYONS

Artists
Binney & Smith Co., New York.
F. Weber & Co., Philadelphia, Pa.

Drawing

Binney & Smith Co., New York.

Joseph Dixon Crucible Co., Jersey City, N. Y.

October, 1921

BOOKSELLER AND STATIONER— A dvertising Section

PLAYTHINGS,

The American Toy Journal

18th year of pub-
lication and the
largest Toy Maga-
zine in the World.
The e d i torial
pages give all the
news of the In-
dustry and there
are 300 to 500
I B u s i n e * » An-
nouneementi in
every issue.

Subscription--$2.00 per year
Foreign $3.00

Send your subscription NOW

PLAYTHINGS

118 E. 28th Street. New York

Local View Postcards

FROM
Prints or Films

When doing developing work for your
customers take their order for local
view post cards. Then send the order
to us.

Also Lithographed Post Cards.

J. E. EVANS

Homings Mills, Ontario

SPECIALISTS IN

NOVELTIES for CARNIVALS

DANCES, ETC.

Manufacturers of

High Grade Pennants, Cushion Tops,

Felt Emblems, Paper Hats, Advertising

Novelties.

Brantford Felt Novelty Company

Brantford — Canada

Buy Now

For your Christmas trade. Bus-
iness will be good if you prepare
for it. Our travellers are on the
road. Our Fall Catalogue will
be ready Oct. 15th. It's yours
for a post card. No matter how
your order reaches us we can
give you service. The sooner
we get your order the better for
both of us.

Pugh Specialty Co., Ltd.

38 to 42 Clifford St.
TORONTO - CANADA

Lecturers

Binney & Smith Co., New York.

Marking

Binney & Smith Co., New York.

Joseph Dixon Crucible Co., Jersey City, N. Y.

Miscellaneous

American Lead Pencil Co., New York.
Binney & Smith Co., New York.
Joseph Dixon Crucible Co., Jersey City, N. Y.
Eagle Pencil Co., New York.

Mill

Binney & Smith Co., New York.

Railroad

Binney & Smith Co., New York.

Textile
Binney & Smith Co., New York.

Toy

Binney & Smith Co., New York.

CRAYON PENCILS

American Lead Pencil Co., New York.
Joseph Dixon Crucible Co., Jersey City, N. Y.
Eagle Pencil Co.. New York.

CUTTERS

Paper

Golding Mfg. Co., Franklin, Mass.

Card

Golding Mfg. Co., Franklin. Mass.

DATERS

Fulton Specialty Co., Elizabeth, N. J.

DESK

Baskets

Robinson Mfg. Co., Springfield, Mass.

Pads

Sainberg & Co., New York.
Robinson Mfg. Co.. Springfield, Mass.

Reminders

Work Organizer Co., Detroit, Mich.

DIARIES

Boorum & Pease Co., Brooklyn, N. Y.
Cooke & Cobb Co., Brooklyn, N. Y.

DISTRIBUTORS

Sainberg & Co., New York.

Work Organizer Co., Detroit, Mich.

ENVELOPES

W. V. Dawson, Ltd., Montreal, Que.

ERASERS

Artists

Wel'don Roberts, Newark, N. J.

Blackboard

W. S. Linton, Manchester, Eng.

Ink

Weldon Roberts, Newark, N. J.

Miscellaneous
Weldon Roberts, Newark, N. J.

Rubber

American Lead Pencil Co., New York.
Joseph Dixon Crucible Co., Jersey City, N. Y.
Eagle Pencil Co., New York.
KLmpton, Haupt & Co., New York.
Frank A. Weeks Mfg. Co., New York.

FANCY GOODS

Granger Freres, Montreal, Que.

Nerlich & Co., Toronto, Ont.

Pugh Specialty Co., Ltd., Toronto, Ont.

FILES

Drawer

Work Organizer Co., Detroit, Mich.

GLASSWARE

Stationers
Defiance Mfg. Co., New York.
Kimpton, Haupt & Co., New York.
Frank A. Weeks Mfg. Co., New York.
Senglinsch Self-Closing Ink Stand Co.,
Milwaukee, Wis.

GUIDE CARD TABS

Work Organizer Co., Detroit, Mich.

—that friendly tip

—that new prospect

—that good suggestion.

Why let them slip away
from you?

Tell it to 'Buddy
He never forgets

WILSON-JONES
LOOSE LEAF CO.

>sk >s< :«=k

100

BOOKSELLER AND STATIONER— Advertising Section

October, 1921

Canadian Grocer
35th Year

Hardware and Metal
32nd Year

Druggists' Weekly
2nd Year

Dry Goods Review
32nd Year

Men's Wear Review
11th Year

Sanitary Engineer
14th Year

Bookseller and Stationer
37th Year

Like the flying column on the battlefield, effi-
cient, ever alert and on the job is trade news-
paper advertising.

To teach, to explain, to bolster up weak places
in an otherwise complete campaign, you can
find no more speedy or facile medium. Is
your retailer thoroughly sold? Will he block
^our expensive campaign with a single doubt-
ful shrug of his shoulders? Whether you are
marketing new goods or the best known pro-
duct in the country you need the wholehearted
co-operation of everyone of your retailers all
the time.

66,000 advertisers use business papers
for the purposes of their business

A hardware manufacturer uses HARDWARE
AND METAL to teach retail salesmen the
selling points of their stock. A paint manu-
facturer tells what he is doing to make paint
sales to farmers and get the co-operation of
the retail paint merchants.

A chocolate manufacturer uses double pages
in DRUGGISTS' WEEKLY to show druggists
the turnover possibilities in chocolates. He
shows them very carefully what he is doing
to make their sales boom. Greater sales than
ever have resulted through this channel.

A manufacturer of plumbing supplies in every
issue of SANITARY ENGINEER talks on
business conditions. His counsel has had a
steady influence with his dealer.

These are but a few of the infinite variety of
cases in which manufacturers, wholesalers and
jobbers use business papers for the profit and
advancement of their organization.

Look over the list. There is a business news-
paper that suits your needs. A line to the
manager will bring interesting and illuminat-
ing details for your consideration.

THE MACLEAN PUBLISHING CO., LTD.

Publishers of the above trade and and business newspapers
Toronto Montreal Winnipeg Vancouver New York Chicago London, Eng.

October, 1921

BOOKSELLER AND STATIONER— Advertising Section

101

ccVualr ONLY$1-50

&EA KNOWLEDGE

320 Pages ILLUSTRATED

By Dr. WIN FIELD SCOTT HALL, PhD.
Noted A uihority and Lecturer

PLAIN TRUTHS OF SEX LIFE—
What every young man and young
woman, every young wife and young
husband, every father and mother,
teacher and nurse should know.
Sex Facts Hitherto Misunderstood

In plain wrapper for ouly „. _-
postage 10 cents extra. <p 1 . o\)

McClelland & stewart

Limited

215 Victoria Street,
TORONTO

I'M \

Hold the Line

Here's the line to hold
—John Heath's Tele-
phone Pen. You will
not hold it long be-
cause it sells so quick-
ly. There's quality
about it. It writes
smoothly, never cor-
rodes, and lasts long.
Get connected with
the Telephone Pen for
quick sales.

Supplied bu all the leading Whole-
sale Houses in Canada

Registered
London Eng. Export Agency

8 St. Bride Street
LONDON, E.C.

THOUSANDS
of DEALERS

Are finding "FEIST
SONGS" a most pro-
fitable line.

Music sales were never
larger than they are
to-day.

Write us for Prices, etc.

LEO FEIST LTD.

193 Yonge St. Toronto

INDEXES

Telephone

Elbe File & Binder Co.. New York.
Crown Stationery Co., New York.
INKS

Copying
The Carter's Ink Co., Montreal, Que.
Chas. M. Higgins & Co., Brooklyn, N. Y.
S. S. Stafford, Toronto, Ont.

Drawing
Chas. M. Higgins & Co.. Brooklyn, N. Y.
F. Weber & Co., Philadelphia, Pa.

Eradicating
The Carter's Ink Co., Montreal, Que.

Fountain Pen
The Carter's Ink Co., Montreal, Que.
Chas. M. Higgins & Co., Brooklyn, N. Y.
Lyons Inks, Ltd., Manchester, Eng.
S. S. Stafford, Toronto, Ont.
Reliance Ink Co., Ltd., Winnipeg, Man.
L. E. Waterman Co., Ltd., Montreal, Que.

Writing
The Carter's Ink Co., Montreal, Que.
Chas. M. Higgins & Co., Brooklyn, N. Y.
Lyons Inks, Ltd., Manchester, Eng.
Mabie, Todd & Co., Toronto, Ont.
Reliance Ink Co., Ltd., Winnipeg, Man.
S. S. Stafford, Toronto, Ont.
L. E. Waterman Co.. Ltd., Montreal, Que

INK STANDS AND WELLS

Defiance Mfg. Co., New York.
Kimpton, Haupt & Co., New York.
Senglinsch Self Closing Ink Stand Co.,

Milwaukee, Wis.
Frank A. Weeks Mfg. Co., New York.

CASES

Buxton, Inc., New York.

Canadian Leather Products, Ltd., Toronto, Ont.

LEATHER GOODS (Fancy)

Can. Leather Products, Ltd.. Toronto, Ont.
Harper, Woodhead & Co., London, Eng.
Julian Sale Leather Goods Co., Ltd., Toronto.
Sainberg & Co., New York.
Western Leather Goods Co.. Ltd. Toronto.

LOOSE LEAF

W. V. Dawson Ltd., Montreal, Que.
Dom. Blank Book Co., St Johns, Que.
Boorum & Pease Co.. Brooklyn, N. Y.
Cooke & Cobb Co., Brooklyn, N. Y.
Luckett Loose Leaf, Ltd., Toronto, Ont.
National Blank Book Co., Holyoke, Mass.
Wilson Jones Loose Leaf Co., Chicago, 111.
Goes Lithographing Co., Chicago, 111.

Metals
W. V. Dawson, Ltd., Montreal, Que.

MAP TACKS

Moore Push Pin Co., Wayne Junction, Pa.

MOISTENERS

Kimpton, Haupt & Co., New York.
NOVELTIES

Brantford1 Felt Novelty Co., Brantford, Ont.
Pugh Specialty Co., Ltd., Toronto, Ont.

NUMERAL NAILS

Noesting Pin Ticket Co., Mt. Vernon, N. J. .

OFFICE EQUIPMENT

Granger Freres, Montreal, Que.

Card Index Cases
Sainberg & Co., New York.

Filing Systems
Kimpton, Haupt & Co., New York.

PADS

Desk

Sainberg & Co., New York.

Memo

Robinson Mfg. Co., Westfield, Mass.
The Cooke & Cobb Co., Brooklyn, N. Y.

Writing

W. V. Dawson, Ltd. Montreal. Que.
Can. Pad & Paper Co., Ltd., Toronto. Ont.
The Copp, Clark Co., Ltd., Toronto, Ont.

PRINTING SETS (Toy)

Binney & Smith Co., New Yor'c.

PAPER

Blotting

W. V. Dawson, Ltd., Montreal, Que.

Carbon
The Carter's Ink Co., Montreal, Que.
Mittas & Volger, Parkridge. N. J.

Copying
C. H. Dexter & Sons, Windsor Locks, Conn.

Japanese
Japan Paper Co., New York.

The F-B Loose Leaf
Holder

Pat. May 13, 1913

The most demanded and cheapest
transfer binder. Adjustable to size of
paper and distance between punch
holes. Exchangeable posts. Wholesale
$2.50 per dozen. Send for particulars.

F-B MANUFACTURINGCO.

1228 Intervale Avenue, Now York

Elbe Spring Binder

with the inner folder All
izes; all bindings, \-z"
to 2" capacity.

ELBE FILE & BINDER CO.
215-217 Greene St., New York, N.Y.

The Canadian Accountant $3.50
Joint Stock Company Bookkeeping

$2.25
Promissory Notes, Drafts & Cheques

$2.00

(By J. W. Johnson, F. C. A.)

Sold throughout the English-speaking

world. Liberal discount to the trade.

The Publishing Department,

Ontario Business College Limited

BELLEVILLE, ONTARIO.

DR. STALL'S
FAMOUS BOOKS

Best Sellers Among Book Staples

Self and Sex Series

Know.
What a Man of 45 Ought to Know.

Four Books to Women: —
What a Young Girl Ought to Know.
What a Young Woman Ought to

Know.
What a Young Wife Ought to

Know.
What a Woman of 45 Ought to

Know.

$1.35 Each.

THE RYERSON PRESS

Publishers Toronto

102

BOOKSELLER AND STATIONER— Advertising Section

October, 1921

The R. S. Williams &
Sons Co., Limited

Edison Phonograph Distributors

Musical

Instruments
of Quality.

Write for Catalogs.

™EWlLLJAMS^NSa,

ILS

'LIMITED

Winnipeg, Calgary, Montreal, Toronto

••lAAiiiiiiAiiiiiiAAiAAAM

•4

"The Guarantee of Quality"

TJLTON

Self-Inking

▼ I

-4 oil T> 1 Rubber I

3 Stamp rads *»«*

Manufactured b]/

< FULTON SPECIALTY 00.

^ Elizabeth,

Line Daters iv
(lumberers ►
8ipi Markers £
Rubber Type ►

►

New Jertey £

Outfits

WATERSTON^

"BEE

BRAND

MARK

SEALING WAX

Factory:
Wtrri ton Works, Edinburgh, Scotland

"PARAGON" Inkstands

in a large variety

Manufactured by

FRANK A. WEEKS MFG. CO.

93 JOHN ST., NEW YORK
Canadian Jobbers Carry Stock

Papeterie

Eaton, Crane & Pike Co., of Canada Ltd.,

Toronto, Ont.
The Copp, Clark Co., Ltd., Toronto, Ont.
Rolland Paper Co., Ltd. Montreal, Que.

Ruled

Boorum & Pease Co., Brooklyn, N. Y.
National Blank Book Co., Holyoke, Mass.

Tissue
C. H. Dexter & Sons, Windsor Locks, Conn.

Writing

Eaton, Crane & Pike Co., of Canada, Ltd.,

Toronto, Ont.
The Copp, Clark Co., Ltd., Toronto, Ont.

PAPER FASTENERS

Kimpton, Haupt & Co., New York.
Noesting Pin Ticket Co., Mt. Vernon, N. Y.
O. K. Mfg. Co., Syracuse, N Y.

PEN POINTS

Gold Plated

Esterbrook Pen Mfg. Co., Camden, N. J.

Silver Plated

Esterbrook Pen Mfg. Co., Camden, N. J.

Nickel Plated

Esterbrook Pen Mfg. Co., Camden. N. J.

Steel

American Lead Pencil Co.. New York.

Hinks. Wells & Co., Birmingham, Eng.

John Mitchell, Birmingham, Eng.

John Heath, London, Eng.

Esterbrook Pen Mfg. Co., Camden, N. J.

Holder

Esterbrook Pen Mfg. Co., Camden, N. J.

Fountain

Eagle Pencil Co., New York.

Mabie Todd & Co.. Toronto, Ont.

Modern Pen Co., New York.

Parker Pen Co., Jonesville. Wis.

L. E. Waterman Co., Ltd., Montreal, Qu.

Racks

Kimpton, Haupt & Co., New York.

PENCILS

Checking

American Lead Pencil Co., New York.
Joseph Dixon Crucible Co., Jersey City, N. Y.
Eagle Pencil Co., New York.

Clutch

American Lead Pencil Co., New York.
Joseph Dixon Crucible Co., Jersey City, N. Y.
Eagle Pencil Co., New York.
Mabie, Todd & Co., Toronto, Ont.
Kohinoor Pencil Co., New York.

Colored

American Lead Pencil Co., New York.
Joseph Dixon Crucible Co.. Jersey City, N. Y.
Eagle Pencil Co., New York.

Compass
Joseph Dixon Crucible Co . Jersev City, N. Y.
Eagle Pencil Co., New York.

Drawing

American Lead Pencil Co., New York.

Joseph Dixon Crucible Co., Jersey City, N. Y.

Eagle Pencil Co., New York.

Hard Rubber

L. E. Waterman Co., Ltd., Montreal, Que.

Imprint

American Lead Pencil Co., New York.
Joseph Dixon Crucible Co.. Jersey City„ N Y.
Eagle Pencil Co., New York.
Pencil Exchange, Jersey City, N. J.

Indelible

American Lead Pencil Co., New York. ■
Joseph Dixon Crucible Co., Jersey City, N. Y.
Eagle Pencil Co., New York.

Lead

American Lead Pencil Co. .New York.

Joseph Dixon Crucible Co., Jersey City, N. Y.

Eagle Pencil Co., New York.

The Wm. Cane & Sons Co., Ltd., New

Market, Ont.
The Kohinoor Pencil Co., New York.
Pencil Exchange, Jersey City, N. J.

Slate

Binney & Smith Co., New York.

PENNANTS

Brantford Felt Novelty Co., Brantford, Ont.
Pugh Specialty Co., Ltd., Toronto, Ont.

PICTURE HANGERS

Moore Push Pin Co., Wayne Junction, Pa.

PINS (Glass)

Moore Push Pin Co., Wayne Junction, Pa.

PIN TICKETS

Noesting Pin Ticket Co., Mt. Vernon, N. Y.

PORTFOLIOS

Work Organizer Co.. Detroit, Mich.

PRESSES

Golding Mfg. Co.,

Franklin, Mass.

PUNCHES

Miscellaneous

Boorum & Pease Co., Brooklyn, N. Y.
Defiance Mfg. Co., New York.
Elbe File & Binder Co., New York.
Kimpton. Haupt & Co., New York.
National Blank Book Co., Holyoke, Mass..
Frank A. Weeks Mfg. Co., New York.

RELIGIOUS ARTICLES

Granger Freres, Montreal. Que.

RUBBER STAMPS & ACCESSORIES

Fulton Specialty Co., Elizabeth, N. J.

Dating Stamps
Fulton Specialty Co., Elizabeth, N. J.

9CHOOL SUPPLIES

The Copp, Clark Co., Ltd., Toronto, Ont..
Can. Pad and Paper Co., Toronto, Ont.
W. V. Dawson, Ltd., Montreal, Qu.
Beauchemin, Limited, Montreal, Que
Work Organizer Co.. Detroit, Mich.
Supreme Novelty Co., New York.

SEALING WAX

Lyons Inks, Limited), Manchester, Eng.
Geo. Waterson & Sons, Ltd., London, Eng..

STAMP PADS

Fulton Specialty Co., Elizabeth, N. J.

STATIONERS SUNDRIES

Granger Freres, Montreal, Que.

The Copp Clarke Co., Ltd., Toronto, Ont.

Buntin Gillies & Co., Ltd., Hamilton, Ont.

TACKS

Map

Moore Push Pin Co., Wayne Junction, Pa.

Marking
Moore Push Pin Co., Wayne Junction, Pa.

Thumb
Moore Push Pin Co., Wayne Junction, Pa.
Defiance Mfg. Co., New York.
Noesting Pin Ticket Co., Mt. Vernon, N. J_
Frank A. Weeks Mfg. Co., New York

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